Section 27.410 Business, Marketing, and Computer Education

Section 27.410  Business, Marketing, and Computer

Education

By October 1, 2024, all candidates for an endorsement in

Business, Marketing, and Computer Education will be required to complete a program

aligned to the National Standards for Business Education (2013), published by

the National Business Education Association, 1914 Association Drive, Reston VA

02191, and available at https://www.nbea.org/newsite/curriculum/guide/guide.html.

(No later amendments to or editions of either of these guidelines are

incorporated.)  The standards effective until September 30, 2024 are as

follows:

a)         The competent business, marketing, and computer education

teacher understands the foundations of work, the career development process,

occupational skill standards, and workplace skill requirements.

1)         Knowledge Indicators – The competent business, marketing, and

computer education teacher:

A)        understands the history, organization, and future of work and

how work relates to needs and functions of the economy and society.

B)        understands career development concepts, the relationship

between work and learning, and the career planning process.

C)        understands the use of the relevant Illinois Occupational Skill

Standards in the development of curriculum (see "Accounting Services

Cluster" (2001), "Administrative Support Cluster" (1999),

"Court Reporter/Captioner" (2000), "Information Processing

Cluster" (1997), "Insurance Cluster" (2001), "Legal Office Cluster"

onship

between work and learning, and the career planning process.

C)        understands the use of the relevant Illinois Occupational Skill

Standards in the development of curriculum (see "Accounting Services

Cluster" (2001), "Administrative Support Cluster" (1999),

"Court Reporter/Captioner" (2000), "Information Processing

Cluster" (1997), "Insurance Cluster" (2001), "Legal Office Cluster"

(1998), and "Medical Office Cluster" (1998), all published by the

Illinois Occupational Skill Standards and Credentialing Council, 2450

Foundation Drive, Springfield IL 62703-5432; no later editions or revisions are

incorporated).

2)         Performance Indicators – The competent business, marketing,

and computer education teacher:

A)        relates workplace cultural expectations to workplace skills.

B)        develops partnerships with members of the business community to

provide learning opportunities for students.

C)        provides advice in the career planning process.

D)        selects appropriate skill standards for the program areas.

b)         The competent business, marketing, and computer education

teacher demonstrates the ability to plan, deliver, and evaluate instruction

based upon knowledge of subject matter in the field; student organizations;

student, community and work needs; curriculum goals; and findings of

educational research.

1)         Knowledge Indicators – The competent business, marketing, and

computer education teacher:

A)        understands pedagogy unique to the discipline.

B)        understands the rationale for integrating student

organizations' activities into the curriculum.

C)        understands professional literature relating to specific

content area and to workplace needs.

D)        understands economic/socio-economic conditions, patterns of

business development, and changing labor and career opportunities and their

impact on the relevancy of classroom instruction

understands the rationale for integrating student

organizations' activities into the curriculum.

C)        understands professional literature relating to specific

content area and to workplace needs.

D)        understands economic/socio-economic conditions, patterns of

business development, and changing labor and career opportunities and their

impact on the relevancy of classroom instruction.

2)         Performance Indicators – The competent business, marketing, and

computer education teacher:

A)        utilizes appropriate pedagogy unique to the individual

discipline within career and technical education.

B)        creates learning environments and classroom activities that

develop life/workplace skills and knowledge in the discipline.

C)        identifies and utilizes educational research findings that

justify teaching strategies.

D)        applies curricular content and processes in order to achieve

the goals of student organizations.

E)        applies post-secondary admission standards and occupational

skill standards when designing curriculum and assessment.

F)         designs appropriate assessment plans for and by students.

G)        develops collaborative partnerships with students, colleagues,

community, business/industry, and parents to maximize resources.

H)        participates in appropriate professional organizations and

develops a plan for continued personal and professional growth.

I)         plans, organizes, and manages laboratories/technical

facilities for instruction that meet diverse needs of students (i.e., safety,

inventory, filing, requisitioning equipment and materials, maintenance,

budgeting).

J)         implements laws and policies relating to safe environments and

incorporates appropriate safety standards, healthy practices, and ergonomic

needs

ional growth.

I)         plans, organizes, and manages laboratories/technical

facilities for instruction that meet diverse needs of students (i.e., safety,

inventory, filing, requisitioning equipment and materials, maintenance,

budgeting).

J)         implements laws and policies relating to safe environments and

incorporates appropriate safety standards, healthy practices, and ergonomic

needs.

c)         The competent business, marketing, and computer education

teacher understands the process of reading and demonstrates instructional

abilities to teach reading in the content area of business, marketing, and

computer education.

1)         Knowledge Indicators – The competent business, marketing, and

computer education teacher:

A)        understands that the reading process is the construction of

meaning through the interactions of the reader's background knowledge and

experiences, the information in the text, and the purpose of the reading

situation.

B)        recognizes the relationships among the four language arts

(reading, writing, listening, and speaking), and knows how to provide

opportunities to integrate these through instruction.

C)        understands how to design, select, modify, and evaluate

materials in terms of the reading needs of the learner.

D)        understands the importance of and encourages the use of

literature for adolescents in the curriculum and for independent reading.

E)        understands the relationship between oral and silent reading.

F)         understands the role of subject-area vocabulary in developing

reading comprehension.

G)        understands the importance of the unique study strategies

required of the specific content area in developing reading comprehension.

H)        understands the importance of the relationship between

assessment and instruction in planning

ands the relationship between oral and silent reading.

F)         understands the role of subject-area vocabulary in developing

reading comprehension.

G)        understands the importance of the unique study strategies

required of the specific content area in developing reading comprehension.

H)        understands the importance of the relationship between

assessment and instruction in planning.

2)         Performance Indicators – The competent business, marketing,

and computer education teacher:

A)        plans and teaches lessons for students that develop

comprehension of content-area materials through instructional practices that

include analyzing critically, evaluating sources, synthesizing, and summarizing

material.

B)        plans and teaches lessons on how to monitor comprehension and

correct confusions and misunderstandings that arise during reading.

C)        plans and models use of comprehension strategies before,

during, and after reading of text.

D)        provides opportunities for students to develop content-area

vocabulary through instructional practices that develop connections and

relationships among words, use of context clues, and understanding of

connotative and denotative meaning of words.

E)        plans and teaches lessons that encourage students to write

about the content read in order to improve understanding.

F)         plans and teaches lessons to help students develop study

strategies that include previewing and preparing to read text effectively,

recognizing organizational patterns unique to informational text, and using

graphic organizers as an aid for recalling information.

G)        plans and teaches units that require students to carry out

research or inquiry using multiple texts, including electronic resources.

H)        provides continuous monitoring of students' progress through

observations, work samples, and various informal reading assessments

izational patterns unique to informational text, and using

graphic organizers as an aid for recalling information.

G)        plans and teaches units that require students to carry out

research or inquiry using multiple texts, including electronic resources.

H)        provides continuous monitoring of students' progress through

observations, work samples, and various informal reading assessments.

I)         analyzes and evaluates the quality and appropriateness of

instructional materials in terms of readability, content, length, format,

illustrations, and other pertinent factors.

J)         promotes the development of an environment that includes

classroom libraries that foster reading.

d)         The competent business, marketing, and computer education

teacher understands computational and accounting principles and practices.

1)         Knowledge Indicators – The competent business, marketing, and

computer education teacher:

A)        understands the various steps of the accounting cycle for a

proprietorship, partnership, and corporation.

B)        understands assets, liabilities, and owner's equity according

to generally accepted accounting principles.

C)        understands accounting principles as they apply to ownership,

payroll, income taxation, and managerial systems.

D)        understands computational and algebraic operations.

2)         Performance Indicators – The competent business, marketing,

and computer education teacher:

A)        prepares, interprets, and analyzes financial statements using

manual and computerized systems.

B)        applies appropriate accounting principles to various forms of

ownership payroll, income taxation, and managerial systems.

C)        uses planning and control principles to evaluate the

performance of an organization and applies differential analysis and present

value concepts to make decisions.

D)        uses statistical analysis to interpret consumer and business

data to solve problems

applies appropriate accounting principles to various forms of

ownership payroll, income taxation, and managerial systems.

C)        uses planning and control principles to evaluate the

performance of an organization and applies differential analysis and present

value concepts to make decisions.

D)        uses statistical analysis to interpret consumer and business

data to solve problems.

e)         The competent business, marketing, and computer education

teacher understands content related to economics and consumer economics.

1)         Knowledge Indicators – The competent business, marketing, and

computer education teacher:

A)        understands the basic features of different economic systems.

B)        understands the major features of the U.S. economy.

C)        understands the role of exchange and money in an economic

system.

D)        understands the role of government in an economic system,

especially the role of government in the U.S. economy.

E)        understands the role of international trade and investment and

international monetary relations in the global economy.

F)         understands the different consumer agencies that address

consumer issues and concerns.

2)         Performance Indicators – The competent business, marketing,

and computer education teacher:

A)        identifies opportunity costs and trade-offs involved in making

choices about how to use scarce economic resources.

B)        explains why societies develop economic systems.

C)        describes the effect of interdependence on economic activity.

D)        describes different types of competitive structures and

illustrates the role of competitive markets in the U.S. and other economies.

E)        examines the importance of economic relationships among

nations.

F)         applies problem-solving skills to consumer economic principles

of purchasing auto, health, and life insurance, food, clothing, and recreation

ence on economic activity.

D)        describes different types of competitive structures and

illustrates the role of competitive markets in the U.S. and other economies.

E)        examines the importance of economic relationships among

nations.

F)         applies problem-solving skills to consumer economic principles

of purchasing auto, health, and life insurance, food, clothing, and recreation.

G)        demonstrates financial decision making in the areas of

budgeting and investing (stock market, precious metals, jewelry, and

collectibles), and taxes.

H)        chooses among checking and savings options offered by banks and

credit unions.

f)         The competent business, marketing, and computer education

teacher understands the principles of marketing, entrepreneurship, management,

law, and international business.

1)         Knowledge Indicators – The competent business, marketing, and

computer education teacher:

A)        understands external business factors' impact on marketing.

B)        understands the principles of the four Ps of marketing

(product, price, place, promotion).

C)        understands the role of marketing and its impact on

individuals, businesses, and society.

D)        understands the basic tenets of management theories and why

they are important.

E)        understands the importance of the basic tenets of management

theories in the successful operation of the organization.

F)         understands various organizational structures and the

advantages and disadvantages of each.

G)        understands the role of organized labor and its influences on

government and business.

H)        understands the relevance of generally accepted operations

management principles and procedures in order to be able to design an

operations plan.

I)         understands the relationship between ethics and the law, the

sources of the law, the structure of the court system, the different

classifications of procedural law, and the different classifications of

substantive law

business.

H)        understands the relevance of generally accepted operations

management principles and procedures in order to be able to design an

operations plan.

I)         understands the relationship between ethics and the law, the

sources of the law, the structure of the court system, the different

classifications of procedural law, and the different classifications of

substantive law.

J)         understands the relationships among contract law, law of

sales, and consumer law.

K)        understands the role and importance of agency law and

employment law as they relate to the conduct of business in the national and

international marketplaces.

L)        understands legal rules that apply to personal property and

real property.

M)       understands the advancements in computer technology and how they

affect areas such as property law, contract law, criminal law, and

international law.

N)        understands international business related to ethics, finance,

management, marketing, import/export trade concepts, communication/culture, and

the environment.

2)         Performance Indicators – The competent business, marketing,

and computer education teacher:

A)        develops a marketing plan using the principles of the four Ps

of marketing.

B)        applies forecasting principles to marketing data.

C)        illustrates how the functions of management are implemented and

explains why they are important.

D)        analyzes financial data influenced by internal and external

factors in order to make long-term and short-term management decisions.

E)        describes the activities of human resource managers.

F)         develops and uses general managerial skills such as time management,

technology, networking, and entrepreneurial thinking.

G)        applies the ethical considerations in education to various

issues confronted by businesses.

H)        identifies unique characteristics of an entrepreneur and

evaluates the degree to which one possesses those characteristics

of human resource managers.

F)         develops and uses general managerial skills such as time management,

technology, networking, and entrepreneurial thinking.

G)        applies the ethical considerations in education to various

issues confronted by businesses.

H)        identifies unique characteristics of an entrepreneur and

evaluates the degree to which one possesses those characteristics.

I)         applies economic concepts when making decisions for an

entrepreneurial venture.

J)         develops a business plan for an entrepreneurial venture.

g)         The competent business, marketing, and computer education

teacher understands the principles of business communications and is able to

apply them in oral, written, and electronic forms.

1)         Knowledge Indicators – The competent business, marketing, and

computer education teacher:

A)        understands principles of appropriate oral, written, and

electronic communications.

B)        understands the effects of non-verbal communication.

2)         Performance Indicators – The competent business, marketing,

and computer education teacher:

A)        communicates in a clear, courteous, concise, and correct manner

on personal and professional levels.

B)        applies basic social communication skills in personal and

professional situations.

C)        uses technology to enhance the effectiveness of communications.

D)        demonstrates proficiency in written and oral communication

using manual and electronic methods.

h)         The competent business, marketing, and computer education

teacher understands and applies basic concepts of keyboarding and computer

applications.

1)         Knowledge Indicator – The competent business, marketing, and

computer education teacher understands learning principles as related to

psychomotor skill development when learning keyboarding and computer

applications

c methods.

h)         The competent business, marketing, and computer education

teacher understands and applies basic concepts of keyboarding and computer

applications.

1)         Knowledge Indicator – The competent business, marketing, and

computer education teacher understands learning principles as related to

psychomotor skill development when learning keyboarding and computer

applications.

2)         Performance Indicators – The competent business, marketing,

and computer education teacher:

A)        demonstrates keyboarding skills to enter and manipulate text

and data with acceptable speed and accuracy, using appropriate techniques.

B)        formats business documents according to industry standards.

C)        selects and uses word processing, desktop publishing, database,

spreadsheet, and presentation software.

D)        uses computer systems to run software to access, generate, and

manipulate data and to publish results.

E)        evaluates the performance of hardware and software components

of computer systems.

F)         applies basic troubleshooting strategies as needed.

G)        applies tools for enhancing professional growth and

productivity.

H)        uses technology in communicating, collaborating, conducting

research, and solving problems.

I)         plans and participates in activities that encourage lifelong

learning and promote equitable, ethical, and legal use of computer/technology

resources.

J)         uses computers and related technologies to support

instruction.

K)        plans and delivers instructional units that integrate a variety

of software applications and learning tools, all reflecting effective grouping

and assessment strategies for diverse populations

ties that encourage lifelong

learning and promote equitable, ethical, and legal use of computer/technology

resources.

J)         uses computers and related technologies to support

instruction.

K)        plans and delivers instructional units that integrate a variety

of software applications and learning tools, all reflecting effective grouping

and assessment strategies for diverse populations.

i)          In addition to the standards for all business, marketing, and

computer education teachers set forth in this Section, those who specialize in

the teaching of business computer programming shall be required to understand

and demonstrate competence in computer technology, systems, and programming as

specified in this subsection (i).

1)         Knowledge Indicators – The competent business, marketing, and

computer education teacher:

A)        understands the logic and abstraction of programming.

B)        understands the societal issues of computing.

C)        understands computer architecture and operating systems.

D)        understands the theory of networking.

E)        understands database management concepts.

2)         Performance Indicators – The competent business, marketing,

and computer education teacher:

A)        designs, codes, enters, runs, and debugs computer programs.

B)        differentiates among generations of programming languages.

C)        analyzes the impact of computers on society and the

environment.

D)        configures, installs, and upgrades computer systems.

E)        installs, upgrades, and customizes application software.

F)         diagnoses and solves problems with various types of operating

systems.

G)        compares and contrasts network topologies.

H)        plans and designs communication systems.

I)         applies knowledge of protocol standards to solve connectivity

problems.

J)         creates, edits, adds, and deletes records using database

management software.

K)        performs queries and create reports using database management

software.