Name of Applicant

The name of the applicant should be set out in its correct

legal form.

See

37 C.F.R.

§§2.22(a)(1)

,

2.32(a)(2)

. For example, a corporate applicant

should be identified by the name set forth in the articles of incorporation. If a trust

is the owner of a mark in an application, the examining attorney must ensure that the

trustee(s) is identified as the applicant and indicate the name of the trust, if any.

See

TMEP §803.03(e)

regarding the proper format for identifying

trusts, conservatorships, and estates.

If the applicant’s legal name includes the assumed name

under which it does business, an assumed name designation should be used to connect the

actual name with the assumed name.  Assumed name designations include “d.b.a.” (doing

business as), “a.k.a.” (also known as), and “t.a.” (trading as).  The particular assumed

name designation used is optional.  Only the abbreviation of the assumed name

designation will be published in the

Trademark Official Gazette

and

included on the certificate of registration.  If an applicant gives the assumed name

designation in full, the abbreviation will automatically be used for printing

purposes.