Reports, Forms and Recordkeeping Requirements; Agency Information Collection Activity Under OMB Review

DEPARTMENT OF TRANSPORTATION

National Highway Traffic Safety Administration

[Docket No. NHTSA-2011-0126]

Reports, Forms and Recordkeeping Requirements; Agency Information

Collection Activity Under OMB Review

AGENCY: National Highway Traffic Safety Administration (NHTSA),

Department of Transportation (DOT).

ACTION: Notice.

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SUMMARY: In compliance with the Paperwork Reduction Act of 1995 (44

U.S.C. 3501 et seq.), this notice announces that the Information

Collection Request (ICR) abstracted below has been forwarded to the

Office of Management and Budget (OMB) for review and comment. The ICR

describes the nature of the information collections and their expected

burden. The Federal Register Notice with a 60-day comment period was

published on August 22, 2011 [FR Doc. 2010-22008].

DATES: Comments must be submitted on or before December 16, 2011.

FOR FURTHER INFORMATION CONTACT: Kil-Jae Hong, NHTSA, 1200 New Jersey

Avenue SE., W52-232, NPO-520, Washington, DC 20590. Ms. Hong's

telephone number is (202) 493-0524 and email address is [email protected].

SUPPLEMENTARY INFORMATION: In compliance with the Paperwork Reduction

Act of 1995, NHTSA conducted a qualitative phase of Consumer Research

which included Focus Groups. Based upon the qualitative phase research

results, NHTSA developed the materials for Phase 2 of the Consumer

Research plan. This notice announces that the ICR for Phase 2 consumer

research, abstracted below, has been forwarded to OMB requesting review

and comment. The ICR describes the nature of the information collection

and its expected burden. This is a request for new collection.

Title: 49 CFR 575--Consumer Information Regulations (sections 103

and 105) Quantitative Research.

OMB Number: Not Assigned.

Type of Request: New collection.

Abstract: The Energy Independence and Security Act of 2007 (EISA),

enacted in December 2007, included a requirement that the National

Highway Traffic Safety Administration (NHTSA) develop a consumer

information and education campaign to improve consumer understanding of

automobile performance with regard to fuel economy, Greenhouse Gases

(GHG) emissions and other pollutant emissions; of automobile use of

alternative fuels; and of thermal management technologies used on

automobiles to save fuel. A critical step in developing the consumer

information program is to conduct proper market research to understand

consumers' knowledge surrounding these issues, evaluate potential

consumer-facing messages in terms of clarity and understand the

communications channels in which these messages should be present. The

research will allow NHTSA to refine messaging to enhance comprehension

and usefulness and will guide the development of an effective

communications plan. NHTSA proposes a multi-phased research project to

gather the data and apply analyses and results from the project to

develop the consumer information program and education campaign.

Affected Public: Passenger vehicle consumers.

Estimated Total Annual Burden: 500 hours.

[[Page 71124]]

Number of Respondents: 1,500.

The estimated annual burden hour for the online survey is 500

hours. Based on the Bureau of Labor and Statistics' median hourly wage

(all occupations) in the May 2010 National Occupational Employment and

Wage Estimates, NHTSA estimates that it would cost an average of $16.27

per hour if all respondents were interviewed on the job. Therefore, the

agency estimates that the cost associated with the burden hours is

$8,135 ($16.27 per hour x 500 interviewing hours).

Comments are invited on: Whether the proposed collection of

information is necessary for the proper performance of the functions of

the Department, including whether the information will have practical

utility; the accuracy of the Departments estimate of the burden of the

proposed information collection; ways to enhance the quality, utility

and clarity of the information to be collected; and ways to minimize

the burden of the collection of information on respondents, including

the use of automated collection techniques or other forms of

information technology. A Comment to OMB is most effective if OMB

receives it within 30 days of publication.

ADDRESSES: Send comments, within 30 days, to the Office of Information

and Regulatory Affairs, Office of Management and Budget, 725-17th

Street NW., Washington, DC 20503, Attention NHTSA Desk Officer.

Issued in Washington, DC, on November 10, 2011.

Gregory A. Walter,

Senior Associate Administrator, Policy and Operations.

[FR Doc. 2011-29607 Filed 11-15-11; 8:45 am]

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