Amicus Curiae Brief — Teleprompter Corp. v. Columbia Broadcasting System, Inc.
Supreme Court brief1974
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INDEX
PAGE
Motion for Leave to File Brief Amicus Curiae 1
Question Presented 6
Interest of Amici 6
Summary of Argument . 10
Port I— é
The decision of the Court below is fully consistent
with the economic realities of the television in-
dustry 16
1. Local, regional and national advertising reve-
nues are dependent upon the size of the audi-
ence in the local market and not the distant
market
2. Unrestricted importation of distant signals will
have an adverse impact on the license fees
which copyright owners may obtain from local
stations in the receiving market 21
3. The high financial risk and large capital ex-
penditures which characterize the motion pie-
ture industry make the payment of CA TV copy-
right fees of critical importance 23
17
Port II—
Copyright liability for the carriage of distant sig-
nals by cable systems is fully compatible with the
Communications Act and the rules and policies of
the Federal Communications Commission 26
PAGE
Pormt III—
The decision below is in full accord with the pri-
mary purposes of the Copyright Act 38
1. CATV sells its product to the public for profit
and cannot justify its infringements by claiming
to be “The Public” 38
2. Payment of separate license fees for separate
commercial uses of a copyrighted work is fully
consistent with copyright policy and will stim-
ulate the production of high quality television
programs 39
Porr IV—
The clearance of copyrights for CATV can be
worked out on the basis of precedents existing in
the television program distribution market 41
1. The mechanics of program licensing could be
easily worked out between an eager seller and
willing buyer through the creation of clearing
houses and through central buying offices for
CATV 42
2. Since CATV will be an important customer of
the copyright owners, they will not demand ex-
cessive fees or enter into unreasonable ex-
clusivity agreements with broadcasters. Any |
abuse could be handled by appropriate govern-
ment action 47
Porr V—
The viability of the cable industry is not threatened
by liability for past damages or suits for injunc-
tive relief 49
PAGE
Poner VI—
The failure of Congress to act on the cable-copy-
right question can be traced to the intransigence
of the cable industry following this Court’s deci-
sion in Fortnightly. An affirmance of the decision
below will greatly aid the adoption of CATV copy-
right legislation 55
ConrcLusion 61
Taste or AUTHORITIES
Cases:
Cable Vision Inc. v. KUTV, Inc., 335 F.2d 348 (9th
Cir. 1964) cert. den., 379 U.S. 989 (1965) 27
Chevron Oil Co. v. Huson, 404 U.S. 97 (1971) .........14, 51
Clarksburg Publishing Co. v. FCC, 225 F.2d 511 (C.A.
D.C. 1955) 35
Davis v. E. I. Du Pont de Nemours & Company, 249 F.
Supp. 329 (S.D.N.Y. 1966) 52
FCC v. Pottsville Broadcasting Co., 309 U.S. 134 (1940) 27
Great Northern R. Co. v. Sunburst Oil and Refining Co.,
287 U.S. 358 (1932) 51
Ideal Toy Corp. v. Fab-Lu Ltd., 360 F.2d 1021 (2d
Cir. 1966) 53
In re Network Television, 25 FCC 2d 318 (1970) —— 16
Markham v. Borden, 108 F. Supp. 695 (D.C. Mass.
1952) rev. o. o. gr. 206 F.2d 199 (Ist Cir. 1953) —— 52
PAGE
National Comics Publications, Inc. v. Fawcett Publica-
tions, Inc., 198 F.2d 927 (2d Cir. 1952) 53
Shapiro Bernstein & Co. v. 4646 S. Vermont Ave. Inc.,
367 F.2d 236 (9th Cir. 1966) 52
United Artists Television, Inc. v. Fortnightly Corp.,
225 F. Supp. 177 (S.D.N.Y. 1966) 35
United Artists Television, Inc. v. Fortnightly Corp., 392
U.S. 390 (1968) 11, 15, 16, 20, 22, 35,
36, 50, 55, 56, 60
United States v. Southwestern Cable Co., 392 U.S. 157
(1968) 30
Woolworth Co. v. Contemporary Arts, 344 U.S. 228
(1952) 52
Ziegelheim v. Flohr, 119 F. Supp. 324 (E. D. N. V. 1954) 52
Constitutional Provision:
United States Constitution
Article I, Section 8 27
Statutes and Rules:
Copyright Act of 1909
17 U.S.C.
See. 101 49
Sec. 101(b) 52
See. 112 53
Communications Act of 1934
47 U.S.C.
See. 151 et seq. 17, 26
Sec. 414 12, 27
PAGE
See. 303(h)
See. 307(d)
See. 308
2 8
Rules of the Federal Communications Commission:
47 C. F. R. § 73.606 17
47 C. F. R. § 73.614 17
47 C. F. R. § 73.683 35
47 C. F. R. 5 73.685 17
47 C. F. R. 5 73.689 17
47 C. F. R. 5 74.731-32, 831-32 33
47 C.F.R. § 76.57 (a) (1) 34
47 C.F.R. 5 76.151 (a) 34
47 C. F. R. 5 76.151 (b) 33
Agency Reports and Orders:
Cable Television Proposals (Letter of Intent), 31 FCC
2d 115 (1971) 29
Cable Television Report and Order, 36 FCC 2d 143
(1972) 12, 24, 28, 31, 32,
33, 56, 57, 58
Memorandum Opinion and Order on Reconsideration
of the Cable Television Report and Order, 36 FCC
2d 326 (1972) 28
First Report and Order, 38 FCC 683 (1965) (Dkt. No.
14895 et al.) 21, 32
Second Report and Order, 2 FCC 2d 725 (1966) (Dkt.
No. 15971 et al.) 12, 21, 29, 36
Memorandum Opinion and Order, 6 FCC 2d 309 (1967) 364
Sixth Report and Order, 17 Fed. Reg. 3905 (1952) 30, 35
PAGE
Prime Time Access Rule, 23 FCC 2d 382 (1970) 24
Hearings before the FCC in Dkt. No. 19622 (1973):.... . 7
Congressional Material:
The Senate Study on Copyright Law Revision, No. 24,
86th Cong. 2d Sess., Sen. Comm. Print 3
113 Cong. Ree. S. 14067 (daily ed. Oct. 3, 1967)
Cong. Rec., Feb. 8, 1971, S. 962-S. 963
Cong. Rec., Mar. 26, 1973, S. 5615
S. 644, 91st Cong., Ist Sess.
Copyright Law Revision Report submitted to the House
Comm. on the Judiciary (87th Cong., Ist Sess.) ...... 52
Hearings Before The Subcommittee on Patents, Trade-
marks and Copyrights of the Committee on the Judi-
ciary, United States Senate, on S. 1361, 93rd Cong.,
Ist Sess. 59, 60
KAAS 8
Miscellaneous:
Broadcasting, March 12, 1973 54
Broadeasting, December 3, 1973 29, 60
Johnson, Dr. Leland L., The Future of Cable Televi-
sion” (1970) 19, 39, 41, 46, 48
Nimmer, Copyright §§154.1-154.14 (1973) 52
Sloan Commission Report, On the Cable (McGraw-Hill,
1971) 9
Teleprompter’s Annual Report 1971 53
Teleprompter’s Annual Report 1972 54
Time Magazine, August 23, 1971 7
TV Factbook, 1973-74 Ed., Services Volume 8, 33, 43,
44, 45
U.S. Department of Commerce, Social and Economic
Statistics Administration, Bureau of Economic Anal-
ysis (Survey of Current Business, National Income
and Product Account of the U.S. 1929-65, 1973) —-..
U.S. Industrial Outlook 1974, with Projections to 1980,
U.S. Dept. of Commerce, Domestic and International
Business Administration; Bureau of Competitive As-
sessment and Business Policy, Oct. 1973
Variety, June 7, 1971
PAGE
Variety, July 22, 1973
Variety, October 17, 1973
Wall Street Journal, January 12, 1972
Wall Street Journal, December 5, 1973
Non 0
Supreme Court of the United States
Ocroser Term, 1973
No. 72-1628
—
TELEPROMPTER CoRPORATION and CoNLEY
| Exectronics CorPoraTIoN,
Petitioners,
V.
CoLUNHBIA Broapcastinc System, Ixc., CaLvADA Productions,
a joint venture, Jack CRHERTOK TRLxVIsIox, Ixc., and
Dena Pictures, IN conronarEp,
Respondents.
ON CERTIORARI TO THE UNITED STATES COURT OF APPEALS
FOR THE SECOND CIRCUIT
—~»>—
Motion for Leave to File Brief Amicus Curiae
Pursuant to Rules 35 and 42(3) of the Rules of this Court,
Motion Picture Association of America, Inc. (MPAA), As-
sociation of Motion Picture and Television Producers, Inc.
(AMPTP), Columbia Pictures Industries, Inc., MCA, Inc.,
Metro-Goldwyn-Mayer Inc., Metromedia Producers Cor-
poration, Paramount Pictures Corporation, Twentieth Cen-
tury-Fox Film Corporation, United Artists Corporation,
and Warner Bros. Inc., hereinafter collectively referred to
as “Amici”, respectfully move the Court for leave to file a
brief amicus curiae in this case.
MPAA is a trade association whose membership com-
prises companies which are among the largest producers
and distributors of copyrighted motion pictures in the
2
United States.“ Each of the aforelisted companies joining
in this application is engaged in the production or distri-
bution or both, of copyrighted motion pictures for theatrical
exhibition and for telecasting in the United States and else-
where. AMPTP is a California membership corporation
which comprises seventy-two (72) companies which are
engaged in the production of copyrighted motion pictures.**
* Allied Artists Pictures Corporation, Aveo Embassy Pictures
Corp., Columbia Pictures Industries, Inc., Metro-Goldwyn-Mayer
Ine., Paramount Pictures Corporation, Twentieth Century-Fox
Film Corp., United Artists Corporation, Universal Pictures, a
division of Universal City Studies, Inc., Warner Bros. Inc.
Inc., Filmways, Inc., Formosa Productions, Inc., Four Star Inter-
national, Inc., Ross Productions, Geoffrey Productions, Inc.,
Gibraltar Productions, Inc., Hanna-Barbera Productions, Inc.,
Harold Hecht Company, Herbert Leonard Enterprises, Inc., Jack
Chertok Television, Inc., Jack Rollins and Charles H. Joffe Pro-
ductions, (The) Kappa Corporation, Lawrence Turman, Inc.,
Legarla, Inc., Leonard Films, Inc., Levy-Gardner-Laven Produc-
tions, Inc., Lucille Ball Productions, Inc., (The) Malpaso Company,
Max E. Youngstein Enterprises, Inc., Meteor Films, Inc., Metro-
Goldwyn-Mayer Inc., Metromedia Producers Corporation, Millfield
Productions, Ine., (The) Mirisch Corporation of California, Mirisch
Films, Ine., Mirisch Productions, Inc., Motion Pictures Interna-
Inc., Norlan Productions, Inc., Oakmont Productions, Inc., Para-
mount Pictures Corporation, Pax Enterprises, Inc., Pax Films,
Ine., Rainbow Productions, Inc., Rastar Enterprises, Inc., Rastar
Productions, Inc., RFB way ig | Inc., R.F.D. Productions,
Robert B. Radnitz Productions, Ltd., Sheldon Leonard Productions,
Sid & Marty Krofft Television Productions, Inc., Spelling-Goldberg
Productions, (The) Stanley Kramer Corporation, Stuart Millar
Productions, Ine., Summit Films, Inc., T&L Productions, Inc.,
Tandem Productions, Ine., Thomas/Spelling Productions, Twentieth
Century-Fox Film Corp., Universal City Studios, Inc., Walt
Disney Productions, Warner Bros. Inc., Wolper Pictures, Ltd.
Wrather Corporation.
The central issue in this case is of vital importance to
the health of the motion picture industry. This issue is
whether cable television systems (CATV) which import
copyrighted film programs from broadcasting stations
hundreds of miles distant from their own location and
which distribute these programs to their own paying sub-
scribers, are engaged in a “performance” of such pro-
grams and are liable for the payment of copyright fees
for such programs.
The CATV systems owned and operated by the petition-
ers retransmit to their subscribers broadcasts of distant
television stations containing not only the programs owned
by respondents herein, but also copyrighted motion pic-
tures produced and distributed by Amici and by others.
The interests of Amici are therefore directly affected by
the precedent which the decision of this Court will set for
the protection of Amici’s copyrighted films.
The motion picture industry now derives a very substan-
tial share of its domestic income from television. Its ability
to continue program production is in serious jeopardy un-
less it is compensated for the use of its films by CATV.
Such use results in an increasing diversion of its business
from the motion picture industry’s paying customers—
the TV stations—to the non-paying users of its films—the
CATV operators. Accordingly, Amici are vitally con-
cerned that this Court has before it a complete analysis
and argument covering all phases of the public and private
considerations involved in the issue presented to this Court.
The Court below has stated in its opinion:
“The starting point in our analysis of appellants
copyright-infringement claims must, of course, be the
Supreme Court’s decision in a its v.
United Artists Television, Inc.,
+
One of the Amici herein was the plaintiff in the Fort-
nightly case. It is for that reason that Amici believe them-
selves to be in a unique position to present to this Court
the factual and legal differences distinguishing the func-
tion of the cable systems in Fortnightly—which did not
involve distant signals—from that in the case here on cer-
tiorari.
The consent of the attorneys for the respondents to
the filing of a brief amicus curiae has been obtained. Coun-
sel for petitioners have advised that while they do not con-
sent to the filing of such a brief they would not oppose
an application for leave to submit it.
Wuenerore, Amici respectfully pray for leave to file
the within brief in this matter.
Dated: New York, New York
December 19, 1973
Respectfully submitted,
Pures, Nizer, BensamMix Louis Nizer
Kem & BALOx Grnalp MEYER
477 Madison Avenue Geratp F. PR nis
New York, New York 10022 477 Madison Avenue
Of Counsel New 8 Vork 100
Anxrnun ScHEINEB
Wurm & ScHEINER Rosert D. Hap.
2021 Lꝰ Street N. W. 2021 “L” Street N. W.
Washington, D. C. 20036 Washington, D. C. 20036
Of Counsel Attorneys for Amici Curiae
IN THE
Supreme Court of the United States
Ocroser Term, 1973
No. 72-1628
—
TELEPROMPTER CoRPORATION and CoNLEY
Exectronics Corporation,
Petitioners,
V.
Cotumsia B ( Sysrem, Ixc., Carvapa Pnopvorroxs,
a joint venture, Jack CHERTOR Teevision, Ixc., and
Dena Pictures, Ixconronarkn,
Respondents.
ON CERTIORARI TO THE UNITED STATES COURT OF APPEALS
FOR THE SECOND CIRCUIT
—
BRIEF AMICUS CURIAE SUBMITTED BY
MOTION PICTURE ASSOCIATION
OF AMERICA, INC., ET AL.
This brief is submitted jointly by Motion Picture As-
sociation of America, Inc. (MPAA), Association of Mo-
tion Picture and Television Producers, Inc. (AMPTP),
Columbia Pictures Industries, Inc., MCA, Inc., Metro-
Goldwyn-Mayer Inc., Metromedia Producers Corporation,
Paramount Pictures Corporation, Twentieth Century-Fox
Film Corporation, United Artists Corporation and Warner
Bros. Inc.
6.
Question Presented
The question decided by the Court below and to be de-
cided in the instant proceeding is one of first impression.
It is a test case of the issue as to whether a CATV system
which imports a copyrighted program from a distant
television market (where it is being telecast pursuant to
a license by the copyright owner) and transmits said
program to its monthly fee paying subscribers in another
market, is engaged in a “performance” of such program
and requires a license for each transmission from the
copyright owner.
Interest of Amici
MPAA, AMPTP, and the aforelisted motion picture
companies (Amici), represent a large percentage of the
companies engaged in the production of copyrighted the-
atrical or television programs in the United States. These
include films for theatrical release which are subsequently
licensed to the networks and to individual stations, for
non-network showing (referred to in the trade as “syn-
dication”), films made specially for television, and series
programs made for network television and subsequently
licensed to individual stations in syndication.
All of these films are being imported by CATV sys-
tems into their own markets and distributed there to their
monthly fee paying subscribers in competition with Amici’s
paying customers—the television stations in the same mar-
kets. The diversion of the viewing public from the motion
picture industry’s paying customers to nonpaying users of
its films and the resulting decline of income from television
licensing threaten the viability of the industry.
7
~
The plight of the motion picture industry and the drastic
decline of its revenues and profits over the last few years
are a matter of record. From 1969 to 1973, the major film
distributors of this country, reported losses of $500 million.
As Variety reported in its October 17, 1973 issue, Columbia
Pictures Industries, Inc., suffered a total loss of some 82
million dollars in the past three years including a loss of
some 50 million dollars within the past year only. Accord-
ing to the Wall Street Journal of December 5, 1973, p. 17,
MGM had an operating loss of $585,000 in its last fiscal
quarter 1972/73, has withdrawn from the movie-distribu-
tion business and has slashed its movie-production schedule
drastically.
Obviously, if these financial difficulties are aggravated by
the spread of CATV’s free use of the producers’ films,
the result will be a drying-up of production. This would
victimize the creative segment of the industry,’ and would
also deprive motion picture theatres, television stations, and
CATV, of their primary need—high quality programs.
Ultimately, the public will suffer.
The severity of these problems appears most dramatically
in the figures showing the decline of motion picture theatre
admissions since the end of World War II. Indeed, the
revenues from such admissions declined from $1.692 billion
* Unemployment among talents and craftsmen in Hollywood is
severe. Nr
in Variety of July 22, 1973. See also the testimony of Chester
Beane, Reeves eee
1973, before the Federal Communications Commission, in
No. 19622, transcript p. 280. sae, Mighen ctsted’ that the “nam:
ployment rate in the Screen Actors Guild was approximately 85% ;
that unemployment in various craft unions ran from 10% to 75% ;
and that these figures did not really show the whole picture because
many members of these unions (i.e., actors, writers, composers, and
craftsmen), had abandoned their efforts to support their families
by working in the industry.
8
in 1946 to $1.234 billion in 1972, a decrease of 27%.’
When inflation is considered the $1.234 billion figure for
1972 is transformed into an even lower figure of $576.2
million in terms of constant 1946 dollars.
The same trend is revealed by the declining curve of the
number of paid admissions to motion picture theatres as
reported by the Motion Picture Association of America.
In 1946, some 78.2 million persons entered a motion picture
theatre each week. By 1972, weekly admissions were down
to about 18 million persons, a decline of 77% in the face
of a 48% increase in the U.S. population since 1946. This
tremendous loss in theatre admissions has been offset only
in part by revenues derived by the motion picture industry
from licensing of its films to television.
The threat posed to the motion picture industry by the
uncompensated carriage of its product by CATV must be
evaluated in light of the explosive growth of the cable
industry. According to the Television Factbook (Services
Volume, 1973-74 Edition, p. 84a) CATV subscriber figures
have grown from 2.8 million homes to 7.3 million homes
between January 1, 1968 and January 1, 1973. The U.S.
Department of Commerce projects an estimated 1.1 million
additional CATV subscribers in 1973 and 1.3 million new
subscribers in 1974 to reach a total of 9.5 million at the end
of that year.“ After a thorough survey conducted by the
The above figures were supplied by the U.S. Dept. of Com-
merce, Office of Business Economics and were published in the
July issue of the Department’s Survey of Current Bu- ess.
U.S. Department of Commerce, Social and Economic Statistics
Administration, Bureau of Economic Analysis (Survey of Current
Business, National Income and Product Account of the U.S.,
1929-65, 1973).
Sloan Commission, a prestigious group of scientists,
lawyers, and educators assembled by the Alfred P. Sloan
Foundation, that Commission concluded in its Report, On
the Cable (McGraw-Hill, 1971) at pp. 173, 174:
“The Commission believes that by the end of the decade
a cable television system will be in existence which
covers 40 to 60 percent of all American television
homes; which provides in a majority of instances a
capacity of twenty channels and in many instances a
capacity of forty channels or more; which possesses a
limited capacity for return signals from the home re-
ceiver back to the point of transmission; and which
will be extensively interconnected, most probably by
satellite.”
These estimates have been confirmed by other studies.“
The Wall Street Journal of January 12, 1972 reports a
statement by the chairman of General Instruments Corpo-
ration, a major manufacturer of CATV equipment, estimat-
ing that $3.5 billion could be spent on cable system con-
struction in the next decade; that those new systems could
add 30 million subscribers to cable, out of a total of 62.1
million television homes, providing the industry, at a sub-
scription rate of $5 per month, with new annual revenues
of $1.8 billion.
These high revenues for CATV, produced by the diver-
sion of audiences from TV to CATV, will reduce the income
presently collected from advertisers by the many hundreds
* According to an article in Variety of June 7, 1971, p. 30, a
460% rise in CATV homes by 1980 has been predicted by Frost &
Sullivan, a New York market research company. A study made
by this company estimates that CATV serviced homes will grow to
23,000,000 in eight years. And this study also says that CATV
subscriptions alone, exclusive of advertising income and other
special services, will bring in $2,000,000,000 in that year.
1
10
of stations to whom film producers now license their copy-
righted works.“ Given the present plight of the motion
picture industry, the continued freedom from copyright
liability, enjoyed by the cable industry, will erode the
foundation of television program production in the United
States.“
Summary of Argument
Affirmance of the decision of the court below is essential
to preserve the structure of copyright on which television
programming is based. At the same time, an adjudication
that cable systems must pay license fees when they import
programs from distant stations and transmit them to their
monthly fee paying subscribers, will not imperil the cable
industry. CATV systems are potentially important cus-
tomers for the motion picture industry and the producers
have a clear interest to preserve and encourage this new
5 When a comparable diversion of income occurred from theatres
to television in the 1950’s, it was at least accompanied by the pay-
ment of copyright fees by the television industry. By contrast the
diversion from television to the cable industry with which the
motion picture industry is now faced is without the payment of
copyright fees by the cable industry.
The diversion of audiences from TV to CATV and the result-
ing reduction of income striking the film industry affects not only
the producers and distributors of copyrighted theatrical or tele-
vision programs, but also the tens of thousands of persons through-
out the industry who contribute to the creation of the motion
pictures and whose rights depend on those which the copyright
owners can enforce against CATV’s commercial distribution of
copyrighted films. The compensation of many of the creative talents
such as the screen writers, directors, composers and actors, depends
to a large extent, and in many cases the largest part, on their
income from payments under collective bargaining agreements for
showings of the film subsequent to its original telecast. To the
extent that any such showing on a television station which would
pay a license fee to the copyright owner is replaced by an importa-
tion of the same program by CATV, the talents the creative
segment of the industry will go
1¹
outlet for their product, Affirmance of the decision of the
court below will contribute greatly to the adoption of a
legislative solution of the CATV-copyright issue by break-
ing the legislative deadlock which resulted from this
Court’s decision in Fortnightly. (United Artists Television,
Inc. v. Fortnightly Corp., 392 U.S. 390 (1968).)
The “functional test” established by this Court in Fort-
nightly and followed;by the Court below, requires con-
sideration of the function that CATV plays in the total
process of television broadcast and reception. The relevant
factors include the economic realities of television broad-
casting. It is the fact that when cable systems import
programs from distant stations without paying the owners
of the programs, they compete with local television sta-
tions which pay substantial license fees to the copyright
owners for the right to transmit the very same programs
in the same market.
License fees paid by television stations to copyright
owners are dependent upon the revenue derived by stations
from the advertising accompanying the programs. Adver-
tising revenues in turn may be derived from local, regional
or national advertising, and are dependent upon the size
of the audience in the local market but not in distant mar-
kets. This is so because no regional or local advertiser is
willing to pay a higher advertising rate when its commer-
cials are carried by CATV to far-distant markets in which
the advertiser’s products are not distributed or sold.
When the copyright owner licenses his programs in syn-
dication (i.e. for non-network exhibition) to local stations
he is usually able to sell the larger markets first. If, how-
ever, CATV imports programs from the larger markets
12
to the smaller ones, the cable system scoops up part of the
potential audience for these programs when exhibited by a
local station. This diversion of audience and consequent
loss of revenue is particularly severe when the importa-
tion of programs occurs prior to their exhibition by local
stations.
The high financial risk and large capital expenditure
which characterize motion picture production make the
payment of CATV copyright fees of critical importance,
especially because of the present perilous financial con-
dition of the motion picture industry. The net economic
effect of the importation of programs from distant sta-
tions without copyright licensing is that while the number
of viewers of television programs by means of CATV grow,
the reward to the program producers must shrink.
Contrary to petitioners’ claim, copyright liability for the
carriage of distant signals by cable systems is fully com-
patible with the Communications Act and the rules and
policies of the FCC. Section 414 of the Communications
Act makes clear that nothing in the Act is intended to
amend, limit, or supersede the Constitutional or statutory
copyright provisions. Thus the Commission explicitly
recognized that . . our decision is not intended to affect
in any way the pending copyright suits, involving as they
do matters entirely beyond our jurisdietion.“ Second Re-
port and Order, 2 FCC 2d 725, 768 (1966). And through-
out its Cable Television Report and Order, 36 FCC 2d 143
(1972), the FCC asserts that copyright policy is most
appropriately left to Congress and the Courts and that
its cable television rules are not to be considered a sub-
stitute therefor. Sie
13
The policy of providing minimum cable service to cer-
tain areas of the country does not preclude or exclude a
judicial finding that the transmissions involved are subject
to copyright liability. The two matters are not mutually
exclusive. In addition, by granting microwave licenses to
cable systems for the importation of distant signals, the
FCC neither relieves the system from the need to secure
copyright licenses nor changes a Los Angeles signal into
a “Local” signal in Farmington, N. M.
There is no merit to the claim that the FCC’s exclusivity
rules offer adequate protection to the copyright owners.
These rules do not and cannot apply to license fees: they
are not all inclusive and fall substantially short of the full
and complete protection of the Copyright Act. |
One unusual set of circumstances extracted from the deci-
sion of the court below involving the carriage of the Du-
rango station by the Farmington CATV does not create an
insoluble conflict under the FCC’s rules. The FCC has
made it abundantly clear that following a judicial finding
of copyright liability, it would take action to insure that
its carriage rules do not subject a cable system to liability
for copyright infringement.
The decision below is in full accord with the primary
purposes of the Copyright Act. A copyright owner does
not get a “second reward” when a CATV system iniports
a program from a distant station, since the distant station
will not pay for exposure of its broadcasts in markets not
served by its advertisers. However, there would be nothing
contrary to copyright policy if the separate commercial use
by the importing CATV station would lead to a separate
compensation to the copyright owner.
a
IV
The mechanics for licensing programs to CATV can be
easily worked out directly between eager sellers and willing
buyers or through clearing houses and central buying offices
such as now exist in the distribution of copyrighted pro-
grams to television and radio stations. All the information
required by CATV for program clearance is readily avail-
able from numerous sources, e. g., television broacast sta-
tions, newspapers, TV Guide ete. Indeed, many cable
systems now employ program buyers to acquire copy-
right licenses when the system engages in program origina-
tion. With respect to CATV systems owned and controlled
by smaller, individual entrepreneurs, Amici have agreed
and have repeatedly reaffirmed their willingness to support
copyright legislation which would grant a total exemption
to such systems.
*
The viability of the cable industry is not threatened by
liability for past damages or suits for injunctive relief.
As a potential customer and licensee for the product of
copyright owners, it would be self-defeating for the copy-
right owners to seek damages which would seriously affect
CATV. In any event, this Court has the power to eliminate
the issue of past liability from the case by applying its
decision prospectively if justice should so require. Chevron
Oil v. Huson, 404 U.S. 97, 106-07 (1971). =
The equitable powers of this Court and the lower federal
courts, as well as the enforcement powers of appropriate
government agencies, fully protect CATV against future
suits for injunctive relief.
15
V
The failure of Congress to act on the eable- copyright
question can be traced to the intransigence of the cable
industry following this Court’s decision in Fortnightly.
Since Fortnightly, the cable industry has exhibited no real
interest in supporting legislation which would subject it to
copyright liability. In 1971, the cable, broadcasting and
program production industries entered into a “Consensus
Agreement” sponsored by the FCC and the Office of Tele-
communications Policy providing for joint recommenda-
tions to the Congress regarding CATV-copyright legisla-
tion and payment of copyright fees. The CATV industry
has repudiated said agreement following the decision of
the District Court herein which would have exempted
CATV’s importation of distant signals from the copyright
law. Legislative activity which was revived after the Court
of Appeals had reversed the Decision of the District Court,
now seems to be stalled again since the granting of cer-
tiorari.
Accordingly, a decision in favor of petitioners will prob-
ably destroy any opportunity for a legislative solution to
the eable- copyright problem. Conversely, an affirmance of
the court below will contribute greatly to the adoption of
CATV-copyright legislation.
16
POINT I
The decision of the Court below is fully consistent with
the economic realities of the television industry.
Petitioners pay mere lip service to the “functional test”
established by this Court in Fortnightly and argue that the
decision of the Court below disregards the economic realities.
Petitioners are clearly in error. In Fortnightly, this Court
referred to the “function that CATV plays in the total
process of television broadcasting and reception” in deter-
mining whether CATV operates on “the viewer’s side of the
line,” 392 U.S. at p. 397. Amici respectfully submit that the
“functional test” established by this Court did not mean
to exclude, but rather to emphasize, the social, industrial
and economic realities of the television broadcasting scene
as a whole.’
The television revenues of the copyright owners are principally
derived from two sources: the licensing of (1) programs to national
networks for distribution to their affiliated stations for simultane-
ous or (due to time differences) same-day broadcasting; and (2)
programs to individual station use where the film or tape for that
purpose is physically sent to the station for broadcasting (referred
to in the trade as “syndication”). The importation of distant sig-
nals by CATV adversely affects both these sources of income with-
out the countervailing benefits asserted by petitioners.
* In re Network Television, 25 FCC 2d 318, 330 (1970).
4 4ndependent’ television producers of programs for network
exhibition must deal with the networks or not at all; all [are]
effectively excluded from non-network sales of their programs
in prime time and rarely recoup their costs from the network
run of the program, let alone make a profit. Normally, pro-
ducers do not earn profits from the network run of the pro-
gram, but must look to subsequent syndication of the series
to make them whole and to provide a profit. In effect, network
exhibition is to this extent subsidized by non-network use of
the programs.” (Footnotes omitted.)
17
In asserting that the Court below has disregarded the
economic realities, petitioners have confined their argument
exclusively to one of the two principal sources of copyright
revenues, namely, network exhibitions and have disre-
garded. and omitted any consideration of the revenues
derived from syndication exhibitions. The importance of
revenues from syndication to copyright owners has been
recognized by the FCC, and is stressed in the succeeding
points.
. Local, regional and national advertising revenues are de-
pendent upon the size of the audience in the local market
and not the distant market.
In compliance with the policy of the Communications Act
“to make available, so far as possible, to all of the people
of the United States a rapid, efficient . . radio communica-
tions service” (47 U.S.C. Sec. 151), the FCC, in order to
avoid signal interferences between stations, allocated fre-
quency channels to each of about 850 communities in the
United States (47 C.F.R. Sec. 73.606) and assigned to each
station a particular frequency, determined its power, and
prescribed the height and location of its antenna (47 C. F. R.,
Sec. 73.614, 685, 689).
The frequency allocations and determinations by the
FCO of a station’s power, and of the height and location
of its transmitting antenna, together with the electro-
physical limitations imposed by the horizon,’ lead to a
limitation of the area which the station’s signals reach for
effective reception and to the creation of definite geo-
® The reception of television broadcasts is limited in distance due
to the horizon with only slight extensions caused by the gravita-
tional bending of electro-magnetic waves.
18
graphical areas and commercial “markets” serviced by
Copyright owners grant licenses to a television station
for the telecasting of programs in that station’s market.
These licenses usually restrict stations to their present
power and antenna height to prevent programs from being
received in other markets. CATV exportation of these pro-
grams into other markets, in effect, deprives the copyright
owners of their right to grant exclusive licenses in such
other markets and thereby diminishes their ability to col-
lect license fees in those markets.
A commercial broadcast station derives its revenue
principally from advertisers who either sponsor programs
or whose names and commercials are inserted as so-called
“spots” during the breaks in the program, or at the time
of change of programs. Such advertising carried on tele-
vision may be of a national, regional or local nature. But no
regional or local advertiser is willing to pay a higher ad-
vertising rate when its commercials are carried by CATV
to far distant markets where the advertiser’s products are
not distributed or sold. Consequently, a television station
is not willing to pay the program supplier a higher price
for programs with local or regional commercials shown out-
side of the station’s own market area. Similarly, national
advertisers will place little, if any, value on duplicated
coverage of their commercials by CATV when it imports
the commercials and duplicates them with those carried
by the local stations. .
This experience of Amici in marketing their product is
confirmed by the in-depth economic study of Dr. Leland L.
Johnson for the Rand Corporation under a Ford Founda-
19
tion grant entitled The Future of Cable Television
(1970). Dr. Johnson states his findings as follows (pp. 22,
23):
“...a critical question relates to how advertisers value
distant audiences relative to local ones when they buy
time on a station.
—
In fact, there is reason to believe that advertisers, on
the whole, do not value distant and local audiences
f equally at any instant of time. Although the distant
audience frequently has some value to the advertiser
f buying time on a local station, it is probably less than
the value for the local audience of the same station.“
The reasons for such difference in valuation are ex-
plained by Dr. Johnson as follows:
“In the first place, it is clearly true that strictly local
advertisers, which today comprise about 20 percent of
total television broadcasting time sales, place little if
any value on distant audiences; the used car dealer
who buys time from the Los Angeles station would
have little interest in knowing that the station signal
is also carried by a station in Albuquerque. Secondly,
even regional and national advertisers do not view all
audiences equally. Non-network national spot sales of
broadcasting stations comprise nearly 50 percent of
* total broadcasting time sales, while network sales
comprise roughly 30 percent. The national spot sales
market operates to satisfy the desire of advertisers
to pinpoint markets at particular times without paying
the price of simultaneous exposure elsewhere. And in
buying time from networks, advertisers are careful to
select a particular lineup or subset of the network’s
affiliates. In both cases, the valuation an advertiser |
places on a particular market depends on a number of
factors, including his coverage through other media,
the character of the local population, and the extent
to which he has sales outlets in those markets.”
The Solicitor General in his brief submitted to this Court
in Fortnightly (pp. 10, 11) took the same position with
regard to the economics of the television marketplace. Im
urging that the transmission of programs into distant
markets be subject to copyright protection, he stated:
. . „ much of the advertising which accompanies the
performance of copyrighted works, such as motion
pictures, is directed solely at potential viewers who are
within the station's normal service area—local’ ad-
vertising and ‘national spot’ advertising both fall
within that category. Such advertisers do not neces-
sarily derive any significant commercial benefit from
CATV carriage of the sponsored programs outside of
the market ordinarily served by the particular station,
and accordingly may be unwilling to pay ae
amounts ~ such expanded coverage.”
Applying the foregoing economit realities to the CATV
systems operated by petitioners in the instant case, it is
obvious that a furniture dealer in Los Angeles, or a used
car dealer in Spokane, will not pay a penny more to these
stations for having its commercials carried by petitioners’
cable systems to Farmington, New Mexico or Great Falls,
Montana, respectively. Since such exportation cannot
produce more income for the television station, the station
whose programs are being exported to other markets will
not pay increased license fees to the copyright owners for
such additional use of the program.
*
21
2. Unrestricted importation of distant signals will have an
adverse impact on the license fees which copyright owners
may obtain from local stations in the receiving market.
A station’s advertising rates generally reflect the size
of its viewing audience, but for the reasons which we have
shown, only that within the station’s normal coverage area.”
This revenue is wholly dependent upon the station’s ability
to broadcast programs which the home viewer will want
to watch. To obtain that audience the station will pay sub-
stantial sums of money, which include copyright fees, for
the production or purchase of attractive programs.
In order to maintain its audience and revenues, it is
indispensable that the broadcast station have the exclusive
right™ for a reasonable period of time to show its programs
in its market. Each time a program is exhibited in a
market, the audience potential for the next showing of the
program in that market is diminished. Therefore, the fee
that stations are willing to pay for the right to show a
copyrighted work usually diminishes with each successive
showing in the particular market especially where the
importation occurs shortly prior to the exhibition by the
local station.
When the copyright owner licenses his programs in syn-
dication, he usually is able to sell the larger markets first
*° Petitioners’ contentions regarding advertising rates related to
size and share of audiences are wholly irrelevant to the point dis-
oussed here because they fail to distinguish between local and dis-
tant audiences and the respective advertising values and non-values
which should be allocated thereto.
u The principle of “exclusivity” has been described by the FCC
as “an entirely appropriate and proper for program
to protect the value of their product and for stations to
their investment and programs.” First Report and Order in Dkt.
No. 14895 et al. (“First Report”) 38 FCC 683 (1965), = 57;
Second Report and Order, 2 FCC 2d 725 (1966), par. 27.
22
since there is a greater demand for product in markets
having several stations. If, however, CATV imports pro-
grams from the larger markets into smaller ones, before
their exhibition by stations in the smaller markets, the
cable system scoops up part of the potential audience for
these programs to the detriment of the exhibition of these
programs by the local station.
Advertisers want to insert their commercials into pro-
grams broadcast by the local station attracting the largest
possible audience in the market which is the target area of
their advertising. Where the potential audience for a pro-
gram is diminished by CATV importation, the advertiser
would be unwilling to sponsor the program, and the local
station, if willing to buy it at all, would pay only a reduced
price therefor. Consequently, the importation reduces the
value of the program to the local station and it becomes
very difficult, if not impossible, for the copyright owner to
make a sale in that market. It is for this reason that when
a copyright owner licenses a program to a Los Angeles
station for the Los Angeles market, he neither desires nor
permits the program to be carried into any other market,
and would not grant special permission therefor without
receiving an increased fee to compensate him for the loss
of business certain to be incurred when the program is
carried into that other market. Yet that increased fee
is not obtainable because of the absence of economic value
of distant markets to local and regional advertisers.
As the Solicitor General also pointed out in his brief to
this Court in Fortnightly:
“Transmission of a sponsored program into a distant
market, where CATV penetration is substantial, may
also significantly decrease the potential audience in
—
that market for the program and adversely affect the
advertising revenues which a local station there could
otherwise expect to obtain from program sponsors.
Should this happen, the vet result may be to diminish
the value of a copyrighted work in the distant market
without any corresponding increase in the copyright
owner's royalties from he originating market” (pp.
10, 11).
In light of the foregoing, it is apparent that the failure
to provide copyright protection for distant signals will
adversely affect copyright owners by a loss of license fees
in the receiving markets with no added fee from the trans-
mitting markets.
3. The high financial risk and large capital expenditures which
characterise the motion picture industry make the payment
of CATV copyright fees of critical importance.
The production and distribution of beth feature films
and television program series are characterized by a high
degree of financial risk with large capital expenditure.
Even where a motion picture is produced for initial exhibi-
tion in theatres, the loss in theatrical audiences means that
the great majority of these films would not break even, let
alone make a profit, without revenue from television show-
ings. Indeed, the profitability of most feature films depends
on the revenue from television.
Even more risky are the development, production and
distribution of programs specifically designed for television.
Producers of television series must initiate, with a sub-
stantial investment, a broad range of program development
projects to insure a continuous flow of product. Fewer than
one in five “development projects” (all of which require
considerable cash risk) progress to the point of being a
24
finished “pilot” film. The pilot itself is merely a sample
program requiring a significant speculative outlay by the
producer, the return of which is by no means guaranteed.
Approximately two-thirds of the pilot programs are not
successful, and of such programs which are successful, 90
percent of the producers do not recoup their expenses in
the first run.”
It is characteristic of the motion picture industry that
seldom does a single source of income pay the entire cost
of making a film. Thus, a significant part of the income
from a film initially exhibited in theatres now comes from
its later exhibition on television. Similarly, a major part
of the income from a film or series program made for net-
work television comes from later “syndication.” It is the
impairment of this latter source of income“ which is most
threatened by CATV importations.
12 Mr. Richard Jencks, an official of Columbia Broadcasting Sys-
tem, Inc., testified (Trial Tr. p. 15) :
“In the current season . . we commissioned approximately 80
scripts to be written and on the basis of those scripts decided
to produce approximately 18 pilot films, that is to say, films
of projected network television series. Out of those 18 pilots,
we ultimately chose five series which were scheduled for this
season and which went on the air for the first time a week or
ten days ago.”
13 Sales of MPAA members from non-network television distribu-
tion (syndication) amounted to $146 million. The FCC has stressed
again and again that a healthy program production industry is
essential in the public interest. Thus, in its Report adopting the
Prime Time Access Rule, 23 FCC 2d 382 (1970), the Commission
said (p. 386) :
A healthy syndication industry composed of independent
producers capable of producing prime time quality programs
must have an adequate base of television stations to use its
product.
Similarly, in the even more recent Cable Television Report and
Order adopted Feb. 2, 1972, 36 FCC 2d 143 par. 73 (1972), the
CATV interests, however, claim that copyright owners
should seek to make up their losses by charging additional
fees to their licensee television stations whose programs
CATV systems retransmit to their own paying subscribers.
Since these stations are also the victims of CATV’s com-
petition and diversion of income in their own markets,
such claim adds insult to injury. Moreover, as we have
shown, supra, pp. 17-23, the originating station will be un-
willing to increase its fees because most advertisers will
not pay higher rates for having their commercials car-
ried to distant markets. As the Court below noted, “eco-
nomics and common sense compel [this] conclusion,” 476
F. 2d 338, at xviii.
The net economie effect of permitting the importation
of programs from distant stations without copyright li-
censing is that while the number of viewers of television
programs by means of CATV grows, the reward to the
creative artists must shrink as broadeasters become fewer,
and their audiences smaller. The end result must be that
less and less talent will be attracted to the creation of
television programs, that the standard of quality of such
programs will inevitably suffer, and that the number of pro-
grams in which it would appear fruitful to make an invest-
ment will decline.
Commission stressed the need “to insure the continued health of
the television programming industry” and further expressed its
concern “with the continued supply of television programming”.
4
26
POINT II
Copyright liability for the carriage of distant signals
by cable systems is fully compatible with the Communica-
tions Act and the rules and policies of the Federal Com-
munications Commission.
Petitioners’ Brief is interlaced with claims tthat the de-
cision of the Court below conflicts with the Communications
Act, 47 U.S.C. 5151 et seq., and the rules and policies of
the FCC adopted thereunder. Thus, petitioner asserts that
the FCC has set forth certain criteria of mimimum tele-
vision service and that the public has an absolute right
to such service. Another argument is that by granting
microwave licenses for the retransmission of tellevision sig-
nals from one market to another, the FCC has changed
the character of the signals transmitted so that local signals
in the originating market remain local signals im the distant
market. Yet another argument is that the FCC rules re-
quiring cable systems to carry certain statioms, upon re-
quest, creates a mandatory requirement for tthe carriage
of infringing distant signals.
We submit that these arguments are wholly without
merit. Nothing in the Communications Act or the relevant
decisions of the FCC provides any basis for tthe determi-
tion that copyright liability for distant signals would
impede the regulatory goals and objectives of the FCC,
generally, or specifically with respect to cable television.
To the contrary, it is abundantly clear—and the FCC has
explicitly reeognized—that the absence of such liability
would be inconsistent with, and would require a re-evalua-
tion of, the regulatory scheme for cable television.
27
The issue in this case, however, is whether petitioners
“perform” respondents’ copyrighted works within the
meaning of the Copyright Act. The rights of all copyright
owners are squarely based on the language of the Copy-
right Act of 1909 which in turn rests upon an explicit
constitutional provision, United States Constitution, Art.
I, §8.
Nothing in the Communications Act amends, limits,
modifies, supersedes, or makes exceptions to the constitu-
tional or statutory copyright provisions. Indeed, Section
414 of the Communications Act, 47 U.S.C. §414, provides:
“Nothing in this Act contained shall in any way abridge
or alter the remedies now existing at common law or
by statute, but the provisions of this Act are in addi-
tion to such remedies.”
Both this Court and the lower federal courts have af-
firmed the policy embodied in Section 414 that the Com-
munications Act is regulatory in nature and is not dis-
positive or determinative of private property rights.“
Turning to the rules and policies of the FCC, petition-
ers’ arguments fare no better. At no point has the FCC
ever stated or even intimated that the imposition of copy-
right liability for distant signals would conflict with its
basic policies or its regulatory scheme for cable television.
Rather, it has repeatedly asserted that its cable rules were
„See FCC v. Pottaville Broadcasting Co., 309 US. 134, 138
(1940) “The Communications Act is not designed primarily as
a new code for the adjustment of roe te rights through
adjudication”; Cable Vision Inc. v. KUTV, Inc., 335 F.2d 348,
349 (9th Cir. 1964) cert. denied, 379 U.S. 989 (1965) * Con-
gress had not pre-empted the adjustment of property rights in
4 communications field by passage of the Communications Act
1934.”
28
designed to foster end facilitate a settlement of the cable-
copyright question, Cable Television Report and Order, 36
FCC 2d 143, 166-67, para. 65 (1972).
In his concurring statement to the Cable Television Re-
port, Dean Burch, Chairman of the FCC, elaborated on
the Commission’s copyright approach (36 FCC 2d at 290):
“... one of the gut issues of the cable controversy
[is] that cable remains an uneasy outsider with re-
spect to the programming market. And only when
it is brought within that market, when its right to
the use of its basic product is secure and regularized,
only then will its future be unclouded. It is this issue
that the Federal Communications Commission can
neither resolve nor avoid.”
In its Memorandum Opinion and Order on Reconsidera-
tion of the Cable Television Report and Order, 36 FCC 2d
326 (1972), the Commission was confronted with argu-
ments that it should delay the effectiveness of its new
cable rules until a resolution of the copyright issue. The
Commission rejected these arguments (36 FCC 2d at 328
para. 5):
“Over the years, the ultimate integration of cable
television iato the nation’s communications structure
has been deadlocked on the copyright question—how
to weave the cable industry into the market for dis-
tributing television programs, a process that distrib-
utes the costs of programming among those who use
it. The tying of cable’s development to the settle-
ment of copyright has in the past served to harden
the impasse, not unblock it. We now expect agree-
ment of the industries and that legislation will be
forthcoming. We are convinced that putting our pro-
gram into effect only after legislation is enacted will
effectively diminish the prospect for settlement and
?
29
will not promote our goal of fostering the orderly
development of cable television.” *
The clear and overwhelming evidence, therefore, is that
the FCC rules and policies with respect to cable television
were enacted in expectation that copyright protection
would be recognized under the 1909 Act or in a revision
of that Act. Indeed, the regulatory scheme was designed
to foster and encourage a legislative or judicial resolution
of the cable-copyright issue.“ Thus, the FCC rules or
policies with respect to cable television are fully consistent
with the decision of the court below.
There is, therefore, no merit to petitioners’ argument
that the imposition of copyright liability somehow conflicts
with the minimum service criteria established by the FCC.
The Commission has enunciated a policy under which it
hopes to provide cable viewers a minimum number and
choice of signals. At the same time it has recognized that
the question of copyright liability for programs contained
in those signals is a matter for Congress and the Courts.
The absence of any inconsistency can be illustrated by
reference to other regulatory objectives of the FCC. One
of the fundamental policies of the FCC pursuant to the
** The reasons why legislation has not been forthcoming in the
two years since the FCC rules were adopted—and why none is
predicted until at least 1975 (Broadcasting, December 3, 1973,
p. 7)—are detailed elsewhere in this Brief, pp. 55-60.
In a Letter of Intent (Cable Television Proposals), 31 FCC
2d 115, 116 (1971) submitted to Congress outlining the Commis-
sion’s proposals for the cable industry, Chairman Burch made
clear that “copyright policy is most appropriately left to the Con-
gress and the courts.” The Commission has consistently adhered
to this view :
Eee
any way the pending copyright suits, involving as they
matters entirely beyond our jurisdiction.” Second Report and
Order, 2 FCC 2d 725, 768 (1966).
30 .
specifie Congressional mandate is to maximize television
service through the extensive use of local stations.” In
this regard both Congress and the FCC are on record as
favoring the development of UHF stations.“ Although the
FCC desires to foster full utilization of the UHF portion
of the broadcast spectrum, all UHF stations do pay copy-
right fees. It has never been suggested that the encourage-
ment of UHF stations should occur at the expense of
copyright owners, or that the payment of copyright fees
by UHF stations somehow conflicts with the FCC’s policies
to favor the development and growth of minimum UHF
service. Accordingly, there is no merit to the claim of
any conflict between the Commission’s goal of minimum
service by cable systems and the decision of the Court
below.
Another argument advanced by petitioners is that the
FCC, by its power to prescribe the area or zones to be
served by stations, 47 U.S.C. §303(h), may convert dis-
tant signals into local signals through the grant of micro-
wave licenses (Pet. Br. pp. 50 to 56). This argument
is ‘nothing but semantic doubletalk.
First, the fact that the FCC has issued a “license” to a
microwave carrier permitting it to bring distant signals
to CATV is, of course, no more equivalent to the granting
of a copyright license to the CATV than it would be to a
broadcast station when the FCC issues a license authoriz-
ing it to operate under the provisions of the Communica-
tions-Act. In neither of these cases, can the license under
the Communications Act and regulations promulgated by
sea the FCC’s Sicth Report and Order, 17 Fed. Reg. 3905
ase United States v. Southwestern Cable Co., 392 U.S. 157, 174
—
3¹
the FCC take the place of program licenses from the
copyright owners. These “licenses” are required by differ-
ent statutes, are issued for different purposes, and pro-
vide different authorizations. And the authority to grant
such rights and privileges is vested in different agencies
and entities. Their common designation as “licenses”
should not be permitted to obscure the issues before this
Court.
Second, when a cable system in one television market
(e.g., Washington, D.C.) imports television signals from
another television market (e.g., New York), the signals are
local in the originating market and distant in the receiving
market. This distinction between local and distant sig-
nals permeates the FCC’s Cable Television Report, supra,
and the FCC’s rules are dependent on it.
To urge that the signals imported from the distant market
are somehow converted to local signals in the CATV market
by virtue of the microwave transmission would lead to ab-
surd results. For example, all television stations must file an
application for renewal of their licenses every three years,
47 U.S.C. §§307(d), 308. In this application form, the
FCC requires each station to show how it has met the needs
and interests of the area served by its license and how it
proposes to meet those needs during the next license
period. If, in the case cited, the New York signals were
transformed into “local” signals by their importation into
the Washington market, then Washington would become
part of the New York service area in terms of the licensee’s
responsibility to operate in the public interest. In short,
the separate identity of the New York and Washington
markets would be destroyed.
Moreover, wy abandoning the distant signal-local signal
dichotomy, petitioners would create a system of regional
*
1
32
“super stations.” Thus a small number of large “super
stations” located in such major markets as New York,
Chicago and Los Angeles would replace local stations sup-
ported by local advertising and would blanket the nation
with a uniform program fare sponsored by national adver-
tisers. The creation of such “super stations” would subvert
the FCC’s commitment to preserve local broadcasting. As
the Commission said in the Cable Television Report and
Order, 36 FCC 2d 143, at 164, para. 58, “our basic objective
is to get cable moving so that the public may receive its
benefits, and to do so without jeopardizing the basic struc-
ture of over-the-air television.” (Emphasis supplied.)
Further, in the FCC’s First Report and Order on Micro-
wave Relays, 38 FCC 683, 700, para. 47 (1965), the Com-
mission expressly rejected the concept of a few “super sta-
tions,” the signals of which would be spread all over the
country by a nationwide network of relay systems:
“Thus, our commercial television system is based
upon the distribution of programs to the public through
a multiplicity of local station outlets. In seeking to lift
restrictions upon the growth of multiple services im-
posed by the UHF-VHF problem, we have not turned
to an alternative system of signal and program dis-
tribution, based upon a handful of ‘super stations’ and
a nationwide network of wires, microwave relays and
translators. Our fundamental program in this area
stems from the all-channel receiver legislation, enacted
in 1962 (76 Stat. 150, 151). And that legislation, recog-
nizing the importance of local outlets and local service,
‘seeks an expansion of the present system through the
creation of new station outlets in the UHF bands.”
(Emphasis supplied.)
Clearly, a changeover to a policy of national or regional
“super stations” would be squarely contrary to the most
33
fundamental principles of communication policy as ex-
pressed by the Congress and implemented by the FCC.“
Petitioners also argue that under the exclusivity rules
adopted by the FCC, in its Cable Television Report, supra
47 C.F.R. Part 76, Subpart F, 36 FCC 2d 143, at 233-36,
distant signal reception by cable systems is limited and
the interests of the copyright owners are adequately pro-
tected (Pet. Br. pp. 55-56). The short and dispositive
answer to this argument is that the exclusivity rules do
not and cannot apply to license fees. As Chairman Burch
stated in his concurring statement to the Cable Television
Report:. . . we have no power to legislate a es pay-
ments,” 36 FCC 2d at 290.
Further the FCC’s exclusivity rules are not all-inclusive.
They prohibit only selected types of programs from being
shown in certain markets for limited periods of time, 47
C.F.R. 576.151 (b). Moreover, the exclusivity rules are
The normal service area and commercial market of a television
station can be extended lawfully through the use of “repeater”
(translator or booster) stations which’ require a license by the
FCC (47 C.F.R. §§73.689, 74.731-32, 74. 831-32). As of March, 1973,
there were 2,781 licenses for translator stations outstanding (TV
Factbook, 1973-74 Ed., Services Volume, p. 250a). The repeater,
like any other station, requires a license under copyright law for,
the rebroadcast of a copyrighted program although its signals
can be received by anyone in the area and does not have subscribers
who pay for its service. Thus, in spite of the fact that repeater
— do not collect fees from their audience, they pay copyright
ees.
Should petitioners’ CATV systems be permitted to import pro-
grams from distant stations without the consent of their copyright
owners, repeaters may well claim that such holding should be
extended to them. Thereafter, it would be only a small step fur-
ther to a claim that all television stations, when reb
another station’s programs, are exempt from the copyright law.
Such a claim, if accepted as a logical extension of petitioners’
a would mean ‘the end of copyright protection in the tele-
vision fiel
clearly predicated, with only one limited exception,” upon.
the sale of the particular copyrighted program in the mar-
ket to a television station. Absent such a sale no exclu-
sivity bar exists against the importation by CATV of a
signal from another market. Thus, the absence of such a
bar precludes’ or adversely affects future sales of copy-
righted programs to the markets into which programs are
imported. Under these circumstances, it is patently false
to assert that the FCC’s exclusivity rules offer copyright
owners an adequate substitute for the full and complete
protection of the Copyright Act. The copyright owners are
not compensated by CATV for the use of produet and yet
CATV can destroy the income from the markets where
the copyright owners are deprived of exclusivity protection.
Finally, petitioners devote substantial space to an as-
serted conflict between the FCC’s carriage rules and one
unusual set of circumstances extracted from the decision
of the Court below (Pet. Br. pp. 72-73). The Commission’s
carriage rules provide that all cable systems operating in
a community located wholly outside all major and smaller
television markets must carry, upon request, the signals
of any television broadcast station if the community of the
cable system is within the Grade B contour of the station,
47 C. F. R. §76.57(a)(1). Thus, in the situation where such
signals would be classified as “distant” rather than “local”
under the decision of the Court below, petitioners urge
that the carriage requirement makes the cable system liable
for copyright infringement. To prove the point they cite
* 47 CFR. §76.151(a) provides that in markets 1-50 there is a
preclearance period of one year from the date a program is first
— as a syndicated program to a television station in the United
tates.
35
the example in the record of the carriage by the Farmington_
system of the Durango signal.
The example cited by petitioners is an unusual one. The
Grade B contour of a television station is defined by the
Commission as the line which defines the area at the perim-
eter of which a good picture can be expected 90 per cent of
the time at 50 per cent of the locations.“ Thus, in the nor-
mal course most Grade B signals would be capable of re-
ception by traditional roof-top antennas and would clearly
be “local” signals under the decision of the Court below.
In Farmington, however, the signals are not available be-
cause they are blocked by high intervening mountains.
The problem posed by the Farmington-Durango situa-
tion, while unusual, is not new to the FCC. The FCC had
a similar carriage requirement when the Fortnightly case
was pending before the courts. Following the decision of
the District Court in Fortnightly,” the problem was even
more acute since copyright liability had been found for the
retransmission of all signals, local as well as distant. Nev-
ertheless, in reaffirming and extending the applicability of
its carriage rules, the Commission stated:
“Finally, we shall make brief mention of the copy-
right matter because, despite our plain statements in
paragraph 159 of the first report, there would still
appear to be some confusion on the part of some per-
sons as to the effect of our carriage and nonduplication
rules upon the pending copyright disputes. We have
stated that our decision is not intended to affect in
any way the pending copyright suits, involving as they
A Sixth Report and Order, 17 Fed. Reg. 3905, 3915; see 47
C.F.R. §73.683; see also Clarksburg Publishing Co. v. FCC, 225
F.2d 511, 515-516 (C. A. D.C. 1955).
* 225 F. Supp. 177 (S. D. N. V. 1966).
36
do matters entirely beyond our jurisdiction. We have
simply taken into account the existing practices of
CATV systems and the present inability of program
suppliers to control the availability of their programs
via CATV. Thus, the fact that we have given the local
station the right to have its signal carried over the
CATV system (and not duplicated for a ‘reasonable
period), affords no defense to that system in a copy-
right suit. The station cannot bestow broadcast or
transmission rights to programming which it does not
own (or as to which it has not obtained a license to
do so). * * * In short, if the copyright suits are de-
cided adversely to the CATV industry, we may, as
stated in the first report, have to revise our rules. We
have acted now, in light of the present copyright sit-
uation, which would appear likely to obtain for some
substantial period of time, and without the slightest
intent of affecting the determinations to be made in
the pending suits.*” (Footnote omitted.)
Further, in its Memorandum Opinion and Order issued
thereafter, 6 FCC 2d 309, 314 (1967) the Commission spe-
cifically rejected the argument that the decision of the
District Court in Fortnightly created an immediate conflict
with its carriage rules: :
. . our rules are based on the present situation in
which the CATV system operates without regard to
copyright clearance. We again state that our actions
should not be taken as in any way affecting the copy-
right suit. As to the above argument, the short answer
is that it is up to the system to determine whether
to follow the district court’s decision or the present
industry practice, but it cannot’ properly obtain a
waiver of our carriage rules when it follows a selective
policy in this respect (i.e., ignoring copyright in the
case of distant signals and purporting to follow it as
23 Second Report and Order, 2 FCC 2d 725, 768-69 (1966).
37
to local signals). We believe that in light of present
industry practice, no revision of our rules is needed,
and that we should, therefore, deal with any situations
of this sort by waiver, when and if they arise. Gen-
erally, any revisions of our rules in this respect must
await further developments.”
From the foregoing it is clear that the FCC has always
viewed its carriage requirements as subordinate and subject
to copyright policy and any decision which might be made
with respect thereto by the Congress or the Courts. The
FCC has also indicated its readiness and ability to deal
with such problems as might arise in the future if a con-
flict with its rules developed. Given the limited number of
situations in which a potential i pyright conflict
might arise, we believe that the FCC is fully capable of
resolving such conflicts in a manner consistent with the
public interest.
38 ‘
POINT III
The decision below is in full accord with the primary
purposes of the Copyright Act.
Petitioners conceive the “primary policy” of the Copy-
right Act to be the release to the public of the author’s
creative genius (Pet. Br. pp. 68-69, 73-78). Petitioners
further argue that when a copyright owner licenses a
broadcasting station to transmit the copyrighted work, he
has received a reward agreeable to him, has released the
work embodied in the broadcast to the public, granted
some kind of an implied license to cable systems to re-
transmit it, and may not collect a “second reward” for
such retransmissions. Each of these arguments is fal-
lacious.
1. CATV sells its product to the public for profit and cannot
justify its infringements by claiming to be “The Public.”
On the shaky foundation of their misinterpretation of
the policy underlying the Copyright Act as favoring access
of the public to copyrighted works over reward to the
auther, petitioners, posing as “the public”, posit the fur-
ther claim of a license to be implied in law (Pet. Br. pp.
68, 73). Petitioners do not explain how an implied license
to the public, even if it existed, is, or can be, a license to
them, unless we are willing to further posit an implied sub-
license from the public to a private entrepreneur in order
that the latter may charge the public and make a profit
from the public’s license.
The basic fault of petitioners’ reasoning is that it wraps
itself in the mantle of “the public” to cover up the true
nature of its operations. Moreover, when the Copyright
39
Act, the Communications Act, or the cases decided there-
under refer to “the public” they mean, in the context of
broadcasting, home receivers not commercial entrepreneurs
utilizing sophisticated transmitters or retransmitters to sell
copyrighted works to the public for a profit. Petitioners’
error is caused by its erroneous self-identification with
“the public” and the faulty image of itself as a “receiver”
when in fact it imports and retransmits programs not
otherwise available to its paying subscribers. Once we
accept this functional reality, the premise of petitioners
being “the public” falls by its own weight.
2. Payment of separate license fees for separate commercial
uses of a copyrighted work is fully consistent with copyright
policy and will stimulate the production of high quality
television programs.
A copyright owner does not get a “second reward”
when a CATV system imports a program from a distant
station, since the distant station in the absence of adver-
tiser support will not pay for exposure of its broadcasts
in markets not served by its advertisers. In addition, there
would be nothing inherently contrary to copyright policy
if the separate commercial use by the importing CATV
station would lead to a separate compensation to the copy-
right owner.
Multiple uses of copyrighted works have traditionally
led to the payment of separate royalties for each profit-
making use. Thus, as Dr. Leland Johnson explains in The
Future of Cable Television, supra (p. 27):
“... the fact that a movie is produced primarily for the
theatre market and supported by paid admissions does
not suggest that television stations supported by ad-
vertising revenues should have free access to those
movies. Nor does the production of programming pri-
marily for the advertiser-supported broadcast market
—
40
suggest that cable systems supported by subscribers.
should have free access to that programming.”
The history of the motion picture industry illustrates
this point well. The sources of the industry’s income have
varied over the years. In pre-television days, motion pic-
ture income came primarily from exhibition in theatres.
When television became a commercial fact, the feature
films produced by the motion picture companies and al-
ready shown in theatres were licensed under copyright
law to television stations and networks for broadcasting
into the nation’s homes and additional fees were paid for
the separate broadcasting use. Fees for television network
use did not include the right to use the films for non-net-
work broadcasting. The subsequent showing of films on
local stations provided an additional source of income for
the program producers.
These historical patterns of different rentals for different
uses still prevail today.“ The multiple sources of income
from different uses of the same film provides money to pay
the creative people who make the films.“
2 New contemporary uses include use of motion pictures in air-
planes and on TV cassettes. Unlike CATV, neither the air trans-
port industry nor cassette manufacturers have denied their liability
under copyright law notwithstanding the novelty of the devices
used for the exploitation of copyrighted programs.
25 There is nothing unusual about motion picture distribution in
this respect. Books, both fiction and non-fiction, are published in
hardcover and softcover editions. Surely, the softeover edition
requires a copyright license regardless of the fact that the author
has already received a “reward” from the publisher of the hard-
cover edition. Surely the seller of the softcover edition cannot
claim that he does not owe royalties to the author because the
“publie” to whom the softcover book is to be sold has a “license
implied in law” to buy the book as the result of the prior sale of
the hardeover book to other members of the public.
41
Moreover, the addition of a new source of income will
be an incentive to increase and improve the production of
programs. Dr. Johnson, in reasoning that CATV when it
imports distant signals as a matter of copyright law should
be treated in the same manner as television stations,“ con-
cludes that:
“Even if advertiser erosion were not an issue, payment
would constitute an additional revenue source to pro-
gram producers that would likely stimulate produc-
tion of additional programming in a socially desirable
fashion.” (Emphasis supplied)
POINT IV
The clearance of copyrights for CATV can be worked
out on the basis of precedents existing in the television
Petitioners claim that they should not be subject to copy-
right liability because “even if copyright proprietors were
willing to grant licenses to CATV, there is no mechanism
by which the CATV operators could effectively negotiate
with the numerous copyright proprietors for copyright
licenses” (Pet. Br. p. 38). National Cable Television Asso-
ciation (NCTA) adds in its amicus brief that “there is no
device or way for the CATV system to locate the copy-
right owner, and certainly no way to compel him to nego-
tiate once located” (NCTA Br. p. 14). In support of this
argument petitioners and NCTA assert that many systems
are small in size and operate in scattered locations
(NCTA Br. p. 13).
We submit that the asserted administrative difficulties
and obstacles conjured up by petitioners and NCTA are
without substance. The CATV industry is now largely
Re Future of Cable Television, supra, p. 28.
42
owned and operated by powerful corporate interests with
diversified holdings in numerous industries including
broadcasting and publishing. To the extent that CATV
systems are owned and controlled by small, individual
entrepreneurs, Amici have agreed and reaffirm their will-
ingness to support copyright legislation which grants a
total exemption to all such systems with less than 3,500
subscribers. Further, experience in related and other in-
dustries clearly establishes that a willing and bona fide
buyer can readily obtain licenses from an eager seller.
Thus, the asserted obstacles in the path of obtaining copy-
right licenses are either non-existent or easily overcome.
I. The mechanics of program licensing could be easily worked
out between an eager seller and willing buyer through the
creation of clearing houses and through central buying of-
fices for CATV.
Copyright owners are in the business of granting licenses
for@heir copyrights and are equipped to do so. They have
regional sales offices and maintain nationwide efficient sales
organizations with eager salesmen to service their paying
customers in the broadcasting and theatrical exhibition
fields. The same program salesmen would be only too
happy to license programs to the CATV industry. The
only reason they have not done so is that CATV systems
take the legal position that they are not obligated to obtain
licenses.
Many radio and television stations are located outside
of the large metropolitan cities. These small stations ob-
tain licenses for their programs through central buying
offices or have entrusted station representatives with the
negotiations for purchases of programs. Such stations
enter into licensing agreements for either individual pro-
43
grams or groups of programs, and have developed over
the years, an efficient standard operating procedure for the
licensing of copyrighted television programs throughout
the United States. A majority of the CATV systems are
located in the very same markets in which these small sta-
tions are located. Nevertheless these CATV systems as-
sert that it would be too burdensome for them to secure
licenses for these programs.” There is, however, no reason
to assume that similar procedures cannot either be worked
out by the play of free economic forces in the market or
why the CATV industry could not work out such program
licensing in negotiation with copyright owners.
A great number of musical compositions are played
every day on radio and television, in hotels, night clubs,
dance halls, ete. Yet, these users of copyrighted works
have never been permitted to plead, as cable operators do
now, that it is administratively too burdensome for them
to find out in advance what these musical compositions are
and who holds the copyright in them. These users found
it convenient to acquire licenses for these works by means
of omnibus or bulk licenses. No reason has been advanced
why the same mechanism cannot be adopted for cable tele-
vision clearances.”
*" While there were 2991 CATV systems operating as of January
1, 1973, there were 927 television stations and 2936 radio stations
on the air as of the same date. (TV Factbook, 1973/74 Services
Volume pp. 75a-84a)
Music performing societies, organized by thousands of authors
and composers, such as the American Society of Composers, Authors
and Publishers (ASCAP) and Broadcast Music, Inc. (BMI), clear
literally hundreds of thousands of copyrighted programs with
broadcasting stations and other commercial users. By the use of
omnibus licenses or separate individual licenses and automated
equipment, clearances between copyright owners and program
buyers of the broadcasting stations have become a matter of
routine.
44
Many cable systems employ buyers to acquire licenses
when the system engages in program origination. In these
instances, cable operators pay copyright fees. Unlike the
retransmission of distant broadcast signals which the
CATV operator takes from the air, origination requires
possession of a print or tape of the program which is under
the physical control of the copyright owner. For that
reason, cable systems, including small ones, maintain pro-
gram buyers. Indeed, petitioners’ system in Farmington,
New Mexico, negotiated for and did obtain licenses for
films of the Amici.
CATV systems are neither economically too weak nor
geographically too scattered, nor too uninformed in com-
munications matters to clear the copyrights they need.
In the early pioneering days, CATV subscribers were
serviced by CATV systems which were small or located
in*remote areas or both. However, the CATV scene has
changed radically. Present industry statistics show that of
the 3,032 CATV stations operating as of June, 1973, 1,048
or 34.6% are owned by broadcasters, 320 or 10.6% by
manufacturing concerns, 308 or 10.2% by newspapers, 221
or 7.3% by publishers, 130 or 4.3% by theatre chains, and
50 or 1.6% by telephone companies, leading to an aggregate
total of 2,076 or 68.6% owned by such corporate interests.”
Among the owners of CATV systems are such large and
knowledgeable firms as General Electric, Westinghouse,
General Tire & Rubber Co., Time-Life, Times Mirror Co.,
Hughes Aircraft Co., and many other blue chip names.“
2TV Factbook; 1973/74, Service Volume, p. 84a. Since the
above listed outside corporate interests control much of the giant
CATV systems in the big cities, the percentage of subscribers serv-
iced by systems owned or controlled by outsiders is considerably
larger than the 68.6% of system so owned and controlled.
* Ibid., at pp. 737a-764a. ‘
45
Moreover, among the remaining CATV systems which
are not owned by outside interests, many systems, whether
large or small, are no longer independently owned but as
the result of a recent wave of mergers, have become mem-
bers of large and powerful CATV group chains referred
to in the industry as “MSOs” (Multi System Ownerships).
The U.S. Department of Commerce observed in its afore-
cited™ study (p. 288) :
“The trend toward mergers and acquisitions in the
cable industry continues. The largest multiple system
in 1973 served about 800,000 subscribers. Much
thought is being given to network interconnection of
cable systems, and the possible use of domestic satel-
lite channels for that purpose.”
Thus powerful corporate interests which own CATV sta-
tions and which furnish its knowledgeable management
will certainly be able to secure the necessary information
and to obtain licenses from the copyright owners.“
Such information is readily available directly from
broadcast stations, from TV Guide or from newspapers
For example, petitioner Teleprompter Corporation, which owns
or has an interest in 142 systems and which as reported in CATV
Newsweekly of November 19, 1973, p. 4, has now reached a 900,000
subscriber level, equal to more than 11% of all CATV subscribers
in the United States. TV Factbook; 1973/74, Service Volume,
pp. 737a-764a entitled Group Ownership of CATV Systems in the
United States. 5
Supra, p. 8 fn. 3.
As respects even the small CATV systems many are owned by
one of the multiple system owners and are managed and super- .
vised by a well-trained “home office staff.” Many members of this
staff, whether at headquarters or in the local office, are former
executives or employees of broadcast stations, well versed in all
aspects of communications including licensing programs.
which list the programs carried by the stations they choose
to transmit. N .
As to the truly small systems in remote locations, they
have become the rare exception rather than the rule and
their existence should not be a pretext for exempting an
entire industry from paying fees for the commercial use
of copyrighted works. In any event, with respect to the
small systems, independently owned and controlled, the
Amici have agreed to support copyright legislation which
grants a total exemption for such systems with less than
3,500 subscribers." “
There is no basis to NCTA’s charge that the existence
of an unmanageably large number of copyright owners with
whom the CATV owners would have to deal would make
copyright clearances extremely burdensome for cable
operators. Dr. Leland Johnson in his study for the Rand
Corporation found that there is only a relatively small
number of distributors of copyrighted programs and sug-
gests various ways how the licensing of these programs
could be accomplished :*
“Tronically, the very fact that distribution is in so
few hands would simplify the clearance process as
each distributor could negotiate simultaneously for all
of the programming he handles with each expected
buyer. Even today’s product is frequently sold to
In those rare instances where a CATV system is unable to clear
a copyright for a particular program it may substitute (manually
or automatically) a program for which it has obtained clearance.
Such substitution may be accomplished either by an “off-the-air-
pick-up” or by utilizing existing microwave connections.
As is shown below in detail, this agreement was repudiated
by the CATV industry (see infra, pp. 56-58).
„Tze Future of Cable Television, supra, p. 37.
47
broadcasters not on a program-by-program basis, but
on a package basis by each distributor. On the buying
side, those cable owners having an interest in a number
of systems could negotiate simultaneously for all of
them. Or agents could handle simultaneously the re-
quest of many scattered systems in much the same way
that agents today e clearances for movie theatres.
One attractive possibility would involve handling clear-
-ance somewhat along the lines that BMI and ASCAP
follow in clearing music“ (p. 37).
2. Since CATV will be an important customer of the copyright
owners, they will not demand excessive fees or enter into
unreasonable exclusivity agreements with broadcasters.
Any abuse could be handled by appropriate government
action.
Cable systems are potentially important customers for
the motion picture industry, so that any suspicion that the
program distributors would go out of their way to injure
CATV is absurd.
When the charge of an excessive number of copyright
owners with whom CATV would have to deal, has been
refuted, CATV operators fall back on an even less real-
istic defense against their paying of copyright fees. They
assert that the program production industry is so con-
centrated that CATV would be at the mercy of their licen-
sors’ possible abuses, such as demand of exorbitant license
fees or the erection of impregnable exclusivity barriers
(NCTA Br., 12, 15).
The baselessness of that charge has been amply refuted:
“Serious objections to such payment [for distant
signals] are frequently raised on grounds that cable
operators would be forced to pay exorbitant fees. This
concern is based partially on the fact that program
production and distribution are concentrated in few.
hands, combined with the fear that the long-term
exclusivity agreements for use of particular pro-
grams, typically made between producers and power-
ful broadcasting stations, would tend to shut cable
operators out of the market for the most attractive
programming. However, if the problem of unreason-
able restricted access is serious (this study develops
no evidence one way or the other), it is serious for
other means of obtaining programming as well—both
by cable operators for their own originations and by
the less powerful broadcasters (especially UHF). In
this case, the appropriate solution would appear to be
either antitrust action on the part of the Department
of Justice, or legal limitations on periods of program
exclusivity—not the singling out of distant signals for
special concessionary treatment.”
Dr. Johnson points to the absurdity of singling out dis-
tant signals for separate copyright treatment because of a
possibility of abuse:
It would seem not an appropriate response to single
out distant signals carried by cable for special copy-
right treatment. To do so would be analogous to per-
mitting purchase of certain kinds of automobiles (let
us say station wagons) at specially low prices on
grounds that manufacture of automobiles in the United
States is dominated by only three corporations.” (p.
36) *
In short, the alleged difficulty of CATV systems to buy
program licenses is a myth, a disability which is easily
cured by a modicum of effort and a willingness to accept
the realities of modern business methods.
* The Future of Cable Television, Summary pp. VI, VII.
% The Future of Cable Television, pp. 36, 37.
49
POINT V
The viability of the cable industry is not threatened
by liability for past damages or suits for injunctive
relief.
Petitioners urge that the ruling of the Court below
poses a threat to the existence of the cable industry in the
form of huge damage awards for past infringements (Pet.
Br. pp. 67-68; NCTA Br. pp. 13-14). They base their claim
on the damage provisions of the Copyright Act, 17 U.S.C.
§101 and by multiplying the dollar figures set forth in the
statute with the number of their infri ents, reach multi-
million dollar damages. Compensation in such large
amounts, they assert, would threaten to place control over
a major segment of the CATV industry in the hands of the
copyright owners.
The concern expressed by petitioners is more theoretical
than real since the Courts, in appropriate cases, may adopt
a reasonable rule of damages or refuse to apply their rul-
ing retroactively if justice should so require. Further, as
to the possible ability of copyright owners to “take over”
the cable industry, either by exacting exorbitant license
fees or by unreasonably enjoining cable retransmission, we
submit that the federal courts and other government agen-
cies are amply armed with the means of preventing such
prohibitive or punitive acts.
The history of the cable industry and its relations with
the copyright owners make clear that the copyright owners
have refrained from the institution of infringement actions
that might saddle the cable industry with large damage
awards. Indeed, only two suits for copyright infringement
7
50
have been filed: Fortnightly and the present case. This
abstention on the part of Amici and other potential copy-
right plaintiffs is reflected in the assurances given by the
Amici to the Chairman of the Senate Committee in the
Fall of 1967 (following the decision of the court below in
Fortnightly) that they would refrain from instituting legal
action while negotiations for settlement or for legislation
were in progress.” While such negotiations are no longer
in progress,“ it is significant that in the more than six
years that have elapsed since those assurances were given,
no new infringement suits have been filed.“
Underlying this consistent refusal to press for monetary
damages is the economic reality that CATV is = sai
customer for the products produced by Amici. These eco-
nomic realities are such that it would be contrary to the
self-interest of the Amici to seek damages which would
seriously affect the CATV industry for its retransmission
of copyrighted programs in the past.
Assuming, however, that even the bare possibility of past
liability somehow poses an issue of decisional significance,
we submit that this Court has the power to eliminate the
113 Cong. Ree. S. 14067 (daily ed. October 3, 1967).
” and which ones are “distant” under the guidelines
of the Court below. Law suits are just as expensive and time
consuming for a potential plaintiff as they are for a potential
defendant. Moreover the guidelines of the Court below are clear
and easily applied by anyone familiar with the facts of a partic-
ular CATV system and its operation. The only reason why the
matter could not be fully resolved by the court below and had to be
remanded was that the District Court herein did not explore these
facts on the ground that “distance” was not relevant to the
function of petitioners’ CATV systems.
51
issue of past liability completely from this case by applying
its decision prospectively. Great Northern R. Co. v. Sun-
burst Oil and Refining Co., 287 U.S. 358 (1932). More
recently, in Chevron Oil Co. v. Huson, 404 U.S. 97, 106-107
(1971), this Court outlined the considerations that deter-
mine whether it will refuse to apply a decision retroactively :
“First, the decision to be applied nonretroactively must
establish a new principle of law, either by overruling
clear past precedent on which litigants may have re-
lied, see, e.g., Hanover Shoe v. United Shoe Machinery
Corp., supra, at 496, 20 L Ed 2d at 1243, or by deciding
an issue of first impression whose resolution was not
clearly foreshadowed, see, e.g., Allen v. State Board of
Elections, supra, at 572, 32 L Ed 2d at 20. Second,
it has been stressed that ‘we must . . . weigh the merits
and demerits in each case by looking to the prior his-
tory of the rule in question, its purpose and effect,
and whether retrospective operation will further or
retard its operation.’ Linkletter v. Walker, supra, at
629, 14 L Ed 2d at 608. Finally, we have weighed
the inequity imposed by retroactive application, for
‘[w]here a decision of this Court could produce sub-
stantial inequitable results if applied retroactively,
there is ample basis in our cases for avoiding the
“injustice or hardship” by a holding of nonretroactiv-
ity.’” Cipriano v. City of Houma, supra, at 706, 23
L. Ed. 2d at 652.
Applying these criteria to the present case, this Court
could require the nonretroactive application of a decision
if it should determine that justice so demands.
In any event, it should be emphasized that the issue of
damages was not included in the first stage of the trial“
which is the only one under review before this Court.
Pre- trial Order Number One, A. 71a.
52
It is the Saag ae order issued by the Court
below. If, following a trial on the damage question, peti-
tioners are dissatisfied with the result, their rights of appeal
guarantee that the issue will be presented based upon a
full and complete record.“
The fear is also expressed that even if liability for past
damages can be gainsaid, the CATV industry will be at
the mercy of the copyright owners in the future by suits
for injunctive relief. The notion that the cable industry
will be subject to a conspiracy and take-over by the pro-
gram industry as a result of the decision by the Court
below is without substance. The proper agency to prevent
such conspiracy and illegal take-overs is the Department
of Justice which in the past has not hesitated to enforce
the anti-trust laws with the necessary vigor.
The mandatory application of the statutory minimum of
$250 per infringement in all cases is by no means settled. Com-
pare Woolworth Co. v. Contemporary Arts, 344 U.S. 228 (1952)
with Shapiro Bernstein & Co. v. 4646 S. Vermont Ave. Inc., 367
F.2d 236 (th Cir. 1966); Ziegelheim v. Flohr, 119 F. Supp. 324
(E.D.N.Y. 1954); see Nimmer, Copyright §§154.1-154.14 (1973).
Cf. Davis v. E. I. Du Pont de Nemours & Company, 249 F. Supp.
329, 340-343 (S.D.N.Y. 1966) which involved a Simultaneous net-
work telecast of a program by 162 affiliated television stations. Mr.
Justice Fineberg characterized the damage provisions of Sec. 101
(b) of the Copyright Act of 1909, as “an ambiguous renal podge
of improvisations.” He rejected an “unrealistic massing of $250
minimums’ ital 5 stressed that = law can r agen,
and _— d] the — of ridiculous and injurious awa
n 9 — P Supp. 695, 704 (D. C.
Mass. i908) 2 an 1 o. gr. 206 F.2d 199 (Ist Cir. 1953) holding
that a Court must be careful to prevent the plaintiff from ar-
bitrarily multiplying infringements, and thus compelling a de-
fendant to pay damages greatly disproportionate to its actual
wrongdoing. )
Similarly, the Register of Copyrights pointed out in his Copy-
right Law Revision Report submitted to the House Comm. on the
Judiciary (87th Cong., Ist Sess.) p. 105:
“We believe that the danger of exorbitant awards in mul-
tiple infringement cases is more theoretical than real.”
Moreover, the fears expressed by petitioners are based
on unsound assumptions. The grant of injunctions in copy-
right cases lies in the sound discretion of the trial courts.
Ideal Toy Corp. v. Fab-Lu Ltd., 360 F.2d 1021 (2d Cir.
1966) ; National Comics Publications, Inc. v. Fawcett Pub-
lications, Inc., 198 F.2d 927 (2d Cir. 1952). The Senate
Study on Copyright Law Revision, No. 24, 86th Cong. 2d
Sess., Sen. Comm. Print, p. 127, states:
The present law leaves it to the discretion of the
court whether an injunction will be granted or denied.
It has always been the rule of the courts that an in-
junction is an extraordinary remedy to be used only
where further injury to the plaintiff is likely and the
equities of the situation are on the side of the injune-
tive relief, and the courts have denied an injunction
in cases where it was thought that this remedy would
be unduly harsh on the defendant.
Accordingly, this Court can confidently leave to the sound
discretion of the lower courts the determination whether
or not to grant an injunction in a particular case and, if
so, the terms on which such an injunction would issue, 17
U.S.C. 5112.
Further, it should be noted that the apprehension voiced
by petitioners as to the disastrous threat of damages to
cable operators is not shared by the management, auditors
and counsel of petitioner Teleprompter. In its annual re-
port for the year 1971, petitioner Teleprompter in note 8 D
attached to its Financial Statement, comments:
“The Columbia Broadcasting System, Inc., and three
other plaintiffs filed a suit in 1964 (since amended in
1969 and 1971) against the Corporation alleging that
the Corporation reproduced, without authority, certain
54
copyrighted programs. The Corporation denied in-
fringement. The Trial has been completed but the
Court has not yet issued its decision. In the event that
the plaintiffs ultimately prevail, the amount of poten-
tial liability cannot now be predicted. In the opinion
of management, this action, if successful, would not
have a material effect on the Corporation’s financial
position or operations.” (Emphasis supplied.)
That the opinion expressed above was not a slip which
had escaped the attention of counsel for petitioners is dem-
onstrated by the note accompanying Teleprompter’s Annual
Report for the year 1972 which stated in regard to this
litigation :
“In the event that the plaintiffs ultimately prevail,
in the opinion of counsel for the Corporation, the out-
come will not have a material effect on the Corpora-
tion’s financial position.” (Emphasis supplied.)
The same optimistic view was expressed by Mr. David
Foster, president of NCTA, who, following the decision of
the Court below, stated that he was “pleased with the court’s
affirmation of the principle that cable TV reception service
does not infringe on copyright” and that NCTA was pleased
“that the courts have not permitted the copyright issue to
interfere with the growth of the industry.“ Apparently
NCTA feels that it can live comfortably with the distinction
mate by the court below between CATV’s reception service
for local signals and the retransmission of those signals
which the Court below defined as distant, and, therefore,
held subject to the copyright law.
Broadcasting, March 12, 1973, p. 12.
POINT VI
The failure of Congress to act on the cable-copyright
question can be traced to the intransigence of the cable
industry following this Court’s decision in Fortnightly.
An affirmance of the decision below will greatly aid the
adoption of CATV copyright legislation.
Many respected writers who have commented on the
Fortnightly case have suggested that apart from the
strictly legal question decided by the Court, an underlying
policy assumption was that the then pending legislation to
revise the Copyright Act would be enacted shortly. At
the time of Fortnightly, the House of Representatives had
passed an omnibus copyright revision bill and the bill was
then pending in the Senate.
Unfortunately, following this Court’s decision in Fort-
nightly, the bill did not progress any further in the Senate.
To this date it remains buried in a Senate Subcommittee.“
The reasons for Congressional inaction in the more than
five years since Fortnightly can be traced directly to the
bargaining imbalance struck as a result of that decision.
Since the cable industry claims to be free from copyright
liability under Fortnightly, it is naturally reluctant to
support legislation which would impose such liability. And
the evidence shows that it has been able to forestall any
Senator McClellan, Chairman of the Subcommittee on Patents,
Trademarks and Copyrights, in introducing S. 644, 91st Cong., Ist
Sess., said that “A principal factor delaying further Senate action
on the copyright revision bill was the unresolved cable television
issue,” Cong. Rec., Feb. 8, 1971, pp. S. 962-S. 963. And in introdue-
ing S. 1361, 93rd Cong., Ist Sess., he stated “As is by now well
known, any significant progress on general revision of the -
right laws has been effecti ly precluded in recent years by
ae cable television issue,” Cong. Rec., March 26, 1973,
p. S. 5615.
56 | .
legislative solution that would require the payment of any.
copyright royalties.
The conclusion to be drawn from the experience of Fort-
nightly is that a legislative solution will not be forthcoming
if this Court again finds cable systems immune from copy-
right liability—this time in regard to distant signals. It is
only the requirement of respecting copyright that will
bring the cable industry to the halls of Congress to achieve
a legislative solution. A review of the attempts to achieve
a legislative solution makes this clear.
For the last several years, representatives of the CATV,
broadcasting and motion picture industries acting at the
suggestion and with the consent of the FCC, the Office of
Telecommunications Policy and the Chairman of the Sub-
committee on Patents, Trademarks, and Copyrights of the
Senate Committee on the Judiciary, negotiated their dif-
ferences. Their objective was twofold: (1) to resolve the
controversy regarding the retransmission of distant signals
by CATV stations and (2) to make joint recommendations
to the Congress and to the FCC for appropriate copyright
legislation and communication regulations.
In November, 1971, the parties reached a settlement
which was incorporated into a formal written “Consensus
Agreement” (Appendix D attached to the FCC’s Cable
Television Report and Order, supra, 36 FCC 2d 143 at
284-86 (1972). Both the representatives of the cable, broad-
casting and program production industries who signed the
agreement pledged themselves to support its full imple-
mentation by the Congress and the FCC.“
The Consensus Agreement was found to be in the public interest
both by the FCC and by the Chairman of the Subcommittee on
Patents, Trademarks, and Copyrights of the Senate Committee on
the Judiciary. Thus, in the Cable Television Report and Order,
57
Promptly after the settlement was signed, the FCC im-
plemented the agreement and issued new regulations giv-
ing wide latitude to cable systems for the importation of
distant signals.
It was because of the wide divergence of views between the
parties on the appropriate amount of copyright fees that
supra, 36 FCC 2d 143, 166-67 (par. 65), the FCC said in adopting
its new cable rules:
“We believe that adoption of the Consensus Agreement will
markedly serve the public interest :
(i) First the agreement will facilitate the passage of
cable copyright legislation. It is essential that cable be
brought within the television programming distribution
market. There have been several attempts to do so, but all
have foundered on the opposition of one or more of the
three industries involved.
It is for this reason that Congress and the Commission
have long urged the parties to compromise their differences.
(ii) Passage of copyright legislation will in turn erase an
uncertainty that now impairs cable’s ability to attract the
capital investment needed for substantial growth. . . .
It is important to emphasize that for full effectiveness the
Consensus Agreement requires Congressional approval, not
just that of the Commission. The rules will, of course, be
put into effect promptly. Without Congressional validation,
however, we would have to re-examine some aspects of the
program. Congress we believe will share our conclusion that
implementation of the agreement clearly serve: the public
interest.”
In a letter to the Chairman of the FCC dated January 31, 1972
and incorporated as Appendix E into the FCC’s Cable Television
Report, supra, 36 FCC 2d 143, 286-7, Senator McClellan, Chairman
of the Subcommittee on Patents, Trademarks, and Copyrights said:
“As I have stated in several reports to the Senate in recent
ey the CATV question is the only significant obstacle to
al action by the Congress on a copyright bill. I urged the
parties to negotiate in good faith to determine if they could
reach agreement on both the communications and copyright
aspects of the CATV question. I commend the parties for the
efforts they have made, and believe that the agreement that
has been reached is in the public interest and reflects a reason-
able compromise of the positions of the various parties.”
58
the Consensus Agreement specifically provided for an al-
ternative method of setting these fees in the event that
the parties should be unable to agree thereon. More specif-
ically the Consensus Agreement provided (36 FCC 2d at
285) :
“Unless a schedule of fees covering the compulsory
licenses or some other payment mechanism can be
agreed upon between the copyright owners and the
CATV owners in time for inclusion in the new copy-
right statute, the legislation would simply provide for
compulsory arbitration failing private agreement on
copyright fees.” (Emphasis supplied.)
Shortly after the adoption of the Consensus Agreement,
negotiating committees of the copyright owners and of the
National Cable Television Association met in order to work
out a mutually satisfactory license fee schedule. These
meetings, however, had not as yet led to an agreement, when
the District Court in the case at bar issued its decision on
May 2nd, 1972, holding CATV systems not liable under the
copyright law when they import programs from distant
stations. The negotiators of the CATV industry, having
by that time received from the FCC full implemen-
tation of the Consensus Agreement beneficial to them,
saw no reason to cooperate further in supporting legisla-
tion which would subject them to the payment of royalties
when the District Court had absolved them from such lia-
bility under existing law. CATV’s stiffened attitude led to
a breakdown of negotiations and to a request by the copy-
right owners for joint support in Congress of the arbitra-
tion clause contained in the Consensus Agreement. The
CATV industry, however, refused to give such support
and, in effect repudiated the agreement.
Copyright legislation appeared stalled until March 8,
1973 when the Court of Appeals reversed the District Court
and held CATV distant signal importations to be subject
to the copyright law. The result was a prompt resumption
of legislative activity. On March 26, 1973, a new copyright
revision bill was introduced in the Senate (S. 1361, 98rd
Cong., Ist Sess.). Hearings were held shortly thereafter
before the Senate Subcommittee on Patents, Trademarks,
and Copyrights on July 31-August 1, 1973.“ At the hear-
ings Mr. Jack Valenti, president of MPAA, explained the
failure of the CATV industry to live up to its obligations
under the Consensus Agreement, but nevertheless re-
affirmed the copyright owners’ continued resolution to abide
by it:
. . . we did enter into an agreement. We pledged our
support to it. We never wavered in that support, even
though possibly we got a bad deal going in. But we
signed it, and we honored it, and we stick by it.
Senator Burdick. This is the so-called Consensus
Agreement?
Mr. Valenti. Yes, sir.
Senator Burdick. And you are willing to honor it?
‘Mr. Valenti. Yes, sir.” .
* Hearings Before The Subcommittee on Patents, Trademarks
and Copyrights of the Committee on the Judiciary, United States
Senate, on S. 1361, 93rd Cong., Ist Sess. (hereafter “Hearings”).
“* Hearings, supra, pp. 277-93. It should also be noted that
under the proposed revision of Section 111 of S. 1361 offered by
the copyright owners, any fee schedule adopted by an arbitration
tribunal would not be effective for a period of twelve months
after the enactment of copyright legislation. Hearings,
p. 313. In the unlikely event that an arbitration tribunal woul
render a rr prior 5 5 1 ä
ing enaetment of copyright legislation, the fee e wo e
effect as from the date of the tribunal’s decision. Id.
“ Hearings, supra, p. 291. 4
We respectfully submit that this unwavering support by
Amici of legislation as agreed to by the interested parties
regardless of whether the going is good or bad in the courts
assures their continued cooperation regarding future legis-
lation.
By contrast, the representatives of the cable industry
made clear that they were repudiating the Consensus
Agreement by rejecting compulsory arbitration of the fee
question. Instead, they called upon Congress to set a mini-
mum fee schedule, Hearings, supra, p. 420. Further, the
testimony shows that substantial elements in the cable
industry, relying on this Court’s decision in Fortnightly,
are fundamentally opposed to payment of any copyright
fees whatsoever. Hearings, supra, p. 405.
Based upon the foregoing, we would respectfully urge
this Court that a legislative solution of the problem will
only be forthcoming if the decision of the Court below is
affirmed. We think it significant that the hope for legis-
lation which appeared promising following the Senate
hearings, evaporated again in October of this year, when
this Court granted the writ of certiorari in this case.
At the present time it is apparent that the Senate sub-
committee will not take any further action on the bill
during the first session of the 93rd Congress and spokesmen
for the cable industry are now suggesting that copyright
legislation will not be forthcoming until 1975.“ Under these
circumstances, it is abundantly evident that a decision in
favor of the cable industry will probably destroy any
opportunity for a legislative solution to the cable-copyright
question. Conversely, a decision affirming the holding of
the Court below, will revive the principles on which copy-
* Broadcasting, December 3, 1973, p. 7.
61
right protection has been based and greatly aid the adop-
tion of CATV-copyright legislation.
CONCLUSION
Amici respectfully urge that the decision of the Court
below be affirmed.
Respectfully submitted,
TLLIPs, Nun, BenyaMIn Louts Nun
Keim & Baton Geratp MEYER
477 Madison Avenue Geratp F. Pamurrs
New York, New York 10022 477 Madison Avenue
8 New eon ag York 10022
Artur ScHErvEer
LNER & ScHEINER Rosert D. Hap.
2021 L“ Street N. W. 2021 “L” Street N. W.
Washington, D. C. 20036 : Washington, D. C. 20036
Counsel Attorneys for Amici Curiae
sember 19, 1973
This is a copy of a public record, reproduced as it was published. It is not legal advice, and it may not be the version a court would rely on. Check the official source before you cite it.