Petition for Writ of Certiorari — Wisniewiewski v. Rodale, Inc. (No. 07-1350)

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Supreme Court, U.S.

“CP : FILED

ne NO ILLS APR 2 3 2008

| INTHE OFFICE OF THE CLERK

Supreme Court of the Hnited States

DAVID WISNIEWSKI, ON BEHALF OF HIMSELF AND ALL

OTHERS SIMILARLY SITUATED, PETITIONER

Vv.

RODALE, INC.

PETITION FOR A WRIT OF CERTIORARI

TO THE UNITED STATES COURT OF APPEALS

FOR THE THIRD CIRCUIT

PETITION FOR WRIT OF CERTIORARI

BRUCE K. COHEN

Counsel of Record

DANIEL B. ALLANOFF

Meredith Cohen Greenfogel &

Skirnick, P.C.

1521 Locust Street

8” Floor

Philadelphia, PA 19102

(215) 564-5182

Attorneys for Petitioner

RR i BT

CURRY & TAYLOR @ (202) 393-4141

1

QUESTION PRESENTED

The Third Circuit affirmed the district court’s

holding that there is no implied private right of action

under 39 U.S.C. § 3009, which prohibits the sending,

billing for and/or collecting on merchandise without first

obtaining the express request or consent of recipients.

The statute specifically provides that recipients “shall

have the right” to keep unsolicited merchandise “without

any obligation whatsoever” to the sender. The rights-

creating language in the statute is phrased in mandatory

terms, with a clear focus on the persons benefited, as

opposed to the persons regulated. While this type of

statutory language has been traditionally found to imply

Congress’s intent to create a private cause of action, the

Third Circuit gave it weight only in determining whether

Congress intended to create private rights, but believed

that separate evidence is required to show Congress’s

intent to create a private remedy.

The question presented for review:

Whether the rights-creating language ofa statute,

phrased in terms of the persons benefited with an

unmistakable focus on the benefited class, is still “the

most accurate indicator of the propriety of implication ofa

cause of action,” Cannon v. University of Chicago, 441

U.S. 677, 692 n. 13 (1979), which may itself establish

Congress’s intent to create a private right of action as it

did in Transamerica Mortgage Advisors v. Lewis, 444

U.S. 11 (1979), or whether the Third Circuit decision in

Wisniewski v. Rodale, Inc., 510 F.3d 294 (3d Cir. 2007)

(App. la) is correct in interpreting this Court’s decision in

Alexander v. Sandoval, 532 U.S. 275 (2001) as having

changed the test for determining implied right of action

i

cases such that rights-creating language in a statute is no

longer accorded great weight and can no longer itself

fairly imply statutory intent to create a private remedy?

iti

TABLE OF CONTENTS

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APPENDIX

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TABLE OF AUTHORITIES

Page

CASES

ALEXANDER V. SANDOVAL, 582 U.S. 275 (2001)........... passim

CANNON V. UNIVERSITY OF CHICAGO, 441 U.S. 677

CIFTD) «00... <select cia tchahaa aie amiareacidaptonsoioesuslsbatons i

IN RE MOORE, 310 BANKR. 795 (BANKR. N.D.MISS.

TE saieitii science ladatiiinensaelinleilghac ili diaitepeaaas thie ade apedicannnesenanaiosevicdieies 13

KIPPERMAN V. ACADEMY LIFE INSURANCE

COMPANY, 554 F.2D. 377 (OTH CIR. 1979).............ccccsssserees 5, 6

PITTMAN V. OREGON, EMPLOYMENT DEPARTMENT,

OD FD DGD COTE CUR, FICE oc cccceveciccesstasioneserscesesocsvvescooness 13

THOMPSON V. THOMPSON, 484 U.S. 174 (1988)..........:eeseseeeeees 6

TOUCHE Ross & Co. V. REDINGTON, 422 U.S. 560

I he esha icta tea ccattae caine Ae chiehon inne Revaidine nadcdcnencctahciias 7

TRANSAMERICA MORTGAGE: ADVISORS V. LEWIS, 444

Rt Otani ncttaisieecedaasancecdiaannbtbien passim

WALKER V. CITY OF LAKEWOOD, 272 F.3D 1114

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STATUTES

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ae an aac IID bd chicicsdcnrocsnsnssecnccoestenaceianincesdientinibabimammnniios 12

OTHER AUTHORITIES

HAS SANDOVAL DOOMED PRIVATE RIGHT OF ACTION

UNDER THE NATIONAL HISTORIC PRESERVATION ACT?,

CE BER i Bs oa Fe MC: | | RRR rien n ENR RR NCES 13

LEADING CASES, 115 HARV.L.R. 306, 506 (2001-02).............. 13

]

OPINIONS BELOW

The opinion of the United States Court of

Appeals for the Third Circuit is reported at 510 F.3d

294 (3d Cir. 2007). (App. la) The opinion of the United

States District Court for the Eastern District of

Pennsylvania is reported at 406 F.Supp.2d 550 (2005).

(App. 45a)

JURISDICTION

The decision of the United States Court of

Appeals for the Third Circuit, affirming the district

court’s judgment, was handed down on December 13,

2007. A timely petition for rehearing en banc was

denied on January 24, 2008. This Court has jurisdiction

under 28 U.S.C. § 1254(1).

STATUTORY PROVISIONS INVOLVED

Title 39 United States Code, Section 3009.

Mailing of Unordered Merchandise.

(a) Except for (1) free samples clearly and

conspicuously marked as_ such, and (2)

merchandise mailed by a charitable organization

soliciting contributions, the mailing of unordered

merchandise or of communications prohibited by

subsection (c) of this section constitutes an

unfair method of competition and an unfair trade

practice in violation of section 45(a)(1) of title 15.

(b) Any merchandise mailed in violation § of

subsection (a) of this section, or within the

2

exceptions contained therein, may be treated as

a gift by the recipient, who shall have the right

to retain, use, discard, or dispose of it in any

manner he sees fit without any obligation

All such merchandise

shall have attached to it a clear and conspicuous

statement informing the recipient that he may

treat the merchandise as a gift to him and has

the right to retain, use, discard, or dispose of it

in any manner he sees fit without any obligation

whatsoever to the sender.

No mailer of any merchandise mailed in violation

of subsection (a) of this section, or within the

exceptions contained therein, shall mail to any

recipient of such merchandise a bill for such

merchandise or any dunning communications.

) For the purposes of this section, “unordered

merchandise” means merchandise mailed

without the prior expressed request or consent

of the recipient.

STATEMENT

This case raises important questions as to what

evidence may sufficiently demonstrate Congress’s

intent to create a private remedy. Respondent Rodale,

Ine. engages in a marketing practice that involves

sending, billing for and collecting on merchandise

without first obtaining the express request or consent

of recipients. Section 3009(a) of the _ Postal

Reorganization Act declares the practice illegal and §

3009(b) provides that recipients “shall have the right”

to keep unsolicited merchandise “without any

3

obligation whatsoever” to the sender. 39 U.S.C. § 3009.

The statute also specifically requires that mailers

clearly and conspicuously inform recipients of their

right to retain unsolicited merchandise and prohibits

senders from engaging in collection efforts. Petitioner

Wisniewski, on behalf of himself and all others who

remitted payment to Respondent for unordered

merchandise, seeks return of such monies paid to

Respondent.

While § 3009 does not expressly provide for a

private right of action, the statute bears the hallmarks

of this Court’s usual test for an implied private right of

action. Subsection (b)’s language that recipients “shall

have the right to retain, use, discard, or dispose of

[unordered merchandise] in any manner he sees fit

without any obligation whatsoever to the sender”

created new, specific rights for individuals. The statute

is phrased in terms of the persons benefited with an

unmistakable focus on the benefited class.

The structure and limited history of the statute

reflect Congress’s dual aims of (1) stopping the

unlawful practice and (2) ensuring that recipients do

not suffer financial harm from violations of the statute.

Consistent with this intent to “control the

unconscionable practice of persons who ship unordered

merchandise to consumers and then trick or bully them

into paying for it,” 116 Cong.Rec. at 22314 (June 30,

1970), subsection (a) addresses the former purpose in

declaring the practice an “unfair method of competition

and an unfair trade practice” under the FTC Act.

Subsection (b) is directed towards the latter purpose in

giving recipients the right to be free from any

obligation to violators of the statute. The FTC had no

4

power to obtain restitution for recipients who were

“tricked or bullied into paying for [unordered

merchandise ].”

The United States District Court for the

Eastern District of Pennsylvania, after certifying a

class of recipients of Rodale’s books, gvanted summary

judgment for Respondent, holding that there is no

implied private right of action under § 3009. (App. 45a)

On appeal, the Third Circuit Court of Appeals affirmed

in a 2-1 decision. (Sloviter, J. dissenting). (App. la) The

Majority interpreted Alexander v. Sandoval, 532 U.S.

275 (2001) as requiring separate analyses of two distinct

legislative intentions, intent to create a private right

and intent to create a private remedy. (App. 10a)

Under this framework, the Third Cireuit confined its

analysis of the critical rights-creating language to the

former, recognizing the obvious conclusion that such

language established Congress’s intent to create rights.

(App. lla-12a) With respect to the second inquiry, the

Majority stated “...the Court has not provided a test

for discerning this intent.” (App. 12a) The Majority did

not consider Congress’s creation of individual rights in

§ 3009(b) or accord the critical language with any

weight in determining whether Congress implicitly

intended that those rights be enforceable. (App. 13a)

Since § 3009(a) makes reference to the FTC Act, the

Majority held that Congress must have intended that

the statute be enforced exclusively by the FTC, which

had no power to recover monies obtained from

recipients in violation of the statute. (See App. 13a,

25a)

A timely Petition for Rehearing En Bane was

also denied. (App. 62a) This Court should now consider

5

Petitioner’s claim that rights-creating language is still

the most accurate indicator of an implied private right

of action after Sandoval. The Court is now presented

with the opportunity to reverse the Third Circuit’s

opinion in Rodale, which conflicts with settled Supreme

Court precedent on the standard for determining

implied private rights of action and creates a conflict

with the Ninth Circuit decision in Kipperman v.

Academy Life Insurance Company, 554 F.2d. 377 (9"

Cir. 1979), which found a limited implied private right

of action under § 3009.

REASONS FOR GRANTING THE PETITION

A. The Third Circuit’s Decision In

Wisniewski v. Rodale Is in Conflict With

The Ninth Circuit’s Decision in Kipperman

v. Academy Life Insurance Company

There is a disagreement amongst the Circuit

Courts of Apneal on whether there is an implied private

right of action under §. 3009 of the Postal

Recrganization Act. The Ninth Circuit Court of

Appeals in Kipperman v. Academy Life Insurance

Company, 554 F.2d. 377 (9 Cir. 1979), held that the

language of § 3009(b) implies that beneficiaries of that

statute may vindicate their rights in a limited cause of

action for, inter alia, restitution. (See also App. 23a

(Sioviter, J. dissenting)) In contrast, the Third Circuit

Court of Appeals in this case held that there is no

implied private right of action under the statute.

The Third Circuit found <Kipperman

unpersuasive because it was decided prior to this

Court’s decisions that “restructured the implied private

6

right of action test to focus solely on legislative intent.”

(App. 19a) Principally because the Ninth Circuit stated

“we believe Congress did not consider the question of a

private right of action under § 3009,” 554 F.2d at 380,

Rodale found that Kipperman did not find the requisite

statutory intent and, thus, would have come out

differently today. (App. 19a) odale’s reasoning

conflicts with this Court’s teaching in Transamerica

Mortgage Advisors v. Lewis, 444 U.S. 11, 18 (1979)

(“TAMA”), that “the failure of Congress to expressly to

consider a private remedy is not inevitably inconsistent

with an intent on its part to make such a remedy

available.” See also Thompson v. Thompson, 484 U.S.

174, 179 (1988) (Congress’s “intent may appear

implicitly in the language or structure of the statute, or

in the circumstances of its enactment.” (quoting TAMA,

444 U.S. 11, 18 (1979))). Moreover, as demonstrated

more fully infra, Rodale’s conclusion is based on an

erroneous view of the implied right of action test.

B. The Decision Below Incorrectly Fails

To Apply This Court’s Standard Test For

Discerning Implied Private Causes Of Action

And Establishes A Standard That De Facto

Eliminates The Doctrine

The Rodale Majority applied a test for

discerning Congress’s intent to create a private remedy

that neuters the most critical evidence of such intent —

Congress’s explicit creation of private rights in the

statute. This approach conflicts with Supreme Court

precedent.

The starting point for interpreting a statute

“begin[s] with the language of the statute itself.”

7

Touche Ross & Co. v. Redington, 422 U.S. 560, 568

(1979) (citing Cannon v. University of Chicago, 441

U.S. 677, 689 (1979) and others); see also Alexander v.

Sandoval, 532 U.S. 275, 288 (2001). In Cannon, this

Court stated

Not surprisingly, the right- or duty-creating

language of the statue has generally been the

most accurate indicator of the propriety of

implication of a cause of action. With the

exception of one case, in which the relevant

statute reflected a special policy against judicial

interference, this Court has never refused to

imply a cause of action where the language of a

statute explicitly conferred a right directly on a

class of persons that included the plaintiff in the

case.

441 U.S. 677, 692 n.13 (1979) (emphasis added).

Cannon’s reference to the “implication of a cause

of action” confirms that a statute’s right- or duty-

creating language is the most critical indicator of both a

right and a remedy, i.e. together a cause of action.

Transamerica Mortgage Advisors v. Lewis, 444 U.S. 11

(1979) (“TAMA”), relying on Cannon, applied this

principle explicitly and held that rights-creating

language itself can display Congress’s intent to create a

private remedy. Moreover, it did so in analyzing the

language of a statute remarkably similar to § 3009.

In TAMA, the Court held that a limited private

right of action was properly inferred from statutory

language in the text of § 215 of the Investment

Advisors Act (“IAA”), which declared certain contracts

8

in violation of the act void: “In the case of § 215, we

conclude that the statutory language itself fairly

implies a right to specific and limited relief in a federal

court.” 444 U.S. at 18. The Court reasoned that by

declaring certain contracts “shall be void,” Congress

manifested its intent that the “legal incidents of

voidness” would follow, including, inter alia, the ability

to sue for restitution. /d. at 19. This Court noted that

“the federal courts in general have viewed such

language as implying an equitable cause of action for

rescission or similar relief.” Jd.

The statutes at issue in 7 AMA and Rodale are

analogous. (See App. 15a, 22a (Sloviter, J. dissenting))

In declaring in § 215 of the IAA that “contracts shall be

void,” Congress gave investment advisor customers the

right to be free from any obligation to investment

advisors who violate the Act. Congress did the same

thing in § 3009(b) when it provided that recipients have

the right to keep unordered merchandise “without any

obligation whatsoever” to violators. Similarly, in each

case, the statutes permit an agency to enforce the

provisions prohibiting the unlawful conduct.

The Rodale decision is predicated on a

misreading of Alexander v. Sandoval, 582 U.S. 275

(2001), as having nullified the two principles set forth

above from Cannon and TAMA. First, Rodale viewed

a “Sandoval test” as having: emerged, which requires

“two steps: (1) Did Congress intend to create a personal

right’; and, (2) Did Congress intend to create a private

remedy?” (App. 10a) As applied in Rodale, this “new

test” treats the critical rights-creating language not as

the “most accurate indicator” of an implied right of

action as in Cannon, nor as evidence that could itself

9

demonstrate legislative intent to create a private

remedy as in TAMA, but rather confines such evidence

to the first issue of whether Congress intended to

create rights. (App. lla-17a) Thus, Rodale recognizes

the truism that Congress’s creation of individual rights

demonstrates its intent to create such rights. However,

its analysis of intent to create a private remedy does

not give any weight to this critical evidence. (App. 12a-

17a; see also App. 36a, n. 17 (“[The proposition that]

demonstrating legislative intent to create a personal

right eliminates or reduces the need to demonstrate

legislative intent to create a private remedy [is]

inconsistent with our reading of Sandoval.”) (emphasis

in original)).

Focused only on the language in § 3009(a),

Rodale thus concluded that the reference to the FT'C

Act creates a strong presumption of exclusive

enforcement by the FTC. (See App. 18a) However, the

reference to the FTC Act in § 3009(a) is logical as that

section praoscribes conduct of mailers of unordered

merchandise, enforcement of which falls on the agency.

In contrast, there is no reference to the FTC in

§3009(b), which separately creates rights for recipients.

The FTC had no power to seek restitution and enforce

the rights created in subsection (b). (See App. 25a)

Rodale’s conclusion contradicts Congress’s intent that

recipients not suffer financially from violations of the

statute and renders the rights created for recipients

meaningless. Moreover, the presumption of exclusive

FTC enforcement disregards that private rights of

action have been implied from statutes that also

provide for agency enforcement. (See App. 18a-14a)

Indeed, this Court found no presumption of exclusive

agency enforcement in the Investment Advisors Act in

10

TAMA, which, in addition to implying private remedies

for aggrieved investors, authorizes the Department of

Justice to pursue investment advisors who violate the

Act.

Far from undermining Cannon, Sandoval

actually made clear that the most important evidence

necessary to establish an implied right of action is still

the rights-creating language itself. At the center of

Sandoval was § 602 of the Civil Rights Act. That

section contains no rights-creating language; rather, it

directs the Department of Justice to enact regulations

to further the purposes of § 601 of the Act, which was

previously found to have an implied private right of

action for intentional discrimination. The issue for the

Court was whether an agency’s regulations could

create a cause of action for acts (disparate impact

discrimination) that the statute itself permitted.

Sandoval began its analysis of legislative intent

displayed in § 602 by stating, “({I]t is immediately clear

that the ‘rights-creating’ language so critical to the

Court’s analysis in Cannon of § 601 (citation omitted) is

completely absent from § 602.” 532 U.S. at 288. The

Court held that language of § 602 did not display

Congress’s intent to create a private remedy and rights

created in the DOJ regulations could not do so

independently. /d. at 291. Since § 602 was directed to

the regulating agency and did not create personal

rights, there could be no implied private cause of action

under the statute.

Sandoval found no implied right in the statute

there most significantly because of the absence of rights

creating text. Accordingly, Rodale should have

1]

followed Cannon and given proper consideration to the

strong inferences flowing from § 3009(b)’s language as

an indicator of Congress’s intent that the rights it

created have meaning.

Similarly, Sandoval did not undermine TAMA’s

teachings. The test Rodale found to have emerged

from Sandoval is based on a sentence there: “The

judicial task is to interpret the statute Congress has

passed to determine whether it displays not just a

private right but also a private remedy.” (App. 9a

(quoting Sandoval, 532 U.S. at 286-87)) But, the Court

in Sandoval cited TAMA as the authority for that

proposition. 532 U.S. at 286, citing TAMA, 444 U.S. at

15. Moreover, the Court further confirmed that it was

not establishing a new test as interpreted in Rodale,

stating “... we reach this conclusion applying our

standard test for discerning private causes of action....”

532 U.S. at 298.

Given Sandoval’s context, its citation to TAMA

and its reference to having applied its “standard test,”

it is plain that, while there may be circumstances where

the creation of rights is not enough as in Sandoval, the

Court did not create a new test under which rights-

creating language may never by itself demonstrate

Congress’s intent to create privately enforceable rights.

The rights-creating language in Sandoval was

insufficient because it appeared in a regulation, not the

statute, and it created rights beyond those provided by

the statute. Rodale was plainly wrong in failing to

credit the critical language in 3009(b) as implying

Congress’s intent to create a private remedy, broadly

stating: “As Sandoval tells us, creation of a right is not

enough to establish Congressional intent to create a

12

private right of action to vindicate that right.” (App.

16a-17a)

Rodale’s erroneous reading and application of

Sandoval establishes a standard that effectively

eliminates the doctrine of implied private rights o1

action. No statute could meet the Rodale test, which

eviscerates the most powerful expression of Congress’s

intent to create a private remedy - its own words used

in enacting a statute. Secondary, more speculative

indications of intent that are considered will never be

adequate by themselves. Rodale strays far beyond the

analysis contemplated by Sandoval, which did not

eliminate implied rights of action all together.

C. Sandoval Is Being Misread By Other

Courts As Having Eliminated Implied

Private Rights Of Action

Other courts have also erroneously interpreted

the breadth of Sandoval’s holding as_ eliminating

implied rights of action. Walker v. City of Lakewood,

272 F.3d 1114 (9" Cir. 2001), cert. denied sub nom., 535

U.S. 1017 (2002). typifies the confusion engendered by

Sandoval’s private remedy language. In Walker, a

California municipality contested a housing services

provider’s ability to sue by arguing that it was akin to a

challenge under the Housing and Community

Development Act, 42 U.S.C. $$5301-5321 (HCDA), a

statutory scheme that does not provide expressly for a

private right of action. The Ninth Circuit found that

the HCDA’s failure to provide a remedy did not

preclude the housing service provider’s prosecution of a

claim under another federal statute, which did

expressly provide for a private right of action.

13

Significantly, in reaching this conclusion, Walker

summarized Sandoval as “holding that federal courts

may not create private rights of action in statutes that

do not otherwise provide for private suit.” 272 F.3d at

1126-27 (italics added). See also Pittman v. Oregon,

Employment Department, 509 F.3d 1065, 1073-1074 (9

Cir. 2007) (Stating that rights-creating language was

insufficient for implying private cause of action); In re

Moore, 310 Bankr. 795, 799-800 (Bankr. N.D.Miss. 2004)

(relying on Sandoval, court found no private remedy

based only on an examination of express statutory

provisions).

The confusion about the proper breadth of the

inquiry on the private remedy analysis is not an

aberration inimical only to federal jurists. Legal

commentators have misinterpreted Sandoval as in

essence holding that private remedies will not be

implied unless a statutory scheme expressly provides or

authorizes thera. See Leading Cases, 115 Harv.L.R.

306, 506 (2001-02) (“ ... the standard applied by the

Sandoval Court is more akin to a clear statement rule,

which demands explicit authorization in the statutory

text for a right of action.”); see also Has Sandoval

Doomed Private Right Of Action Under The National

Historic Preservation Act?, 16 B.U.Pub.Int.L.J. 73

(2006) (“Sandoval...held that a private right of action

exists only where there is explicit and unambiguous

statutory intent to create one.’’).

This Court should clarify this important area of

implied private r.ght of action jurisprudence.

14

CONCLUSION

For the foregoing reasons, a writ of certiorari

should be granted.

Respectfully submitted,

BRUCE K. COHEN

Counsel of Record

DANIEL B. ALLANOFF

Meredith Cohen Greenfogel &

Skirnick, P.C.

1521 Locust Street

8” Floor

Philadelphia, PA 19102

(215) 564-5182

MICHAEL HENSLEY

ROBERT J. STEIN III

TUYET T. TRAN

Adorno Yoss Alvado & Smith

1 MacArthur Place

Suite 200

Santa Ana, CA 92707

(714) 852-6800

JONATHAN NACHSIN

Jonathan Nachsin, P.C.

105 West Adams Street

Suite 3000

Chicago, IL 60603

(312)-327-1777

la

(any footnotes trail end of each document)

No. 06-1305

UNITED STATES COURT OF APPEALS FOR THE

THIRD CIRCUIT

DAVID WISNIEWSKI, ON BEHALF OF HIMSELF

AND ALL OTHERS SIMILARLY SITUATED

v.

RODALE, INC. David Wisniewski, Appellant

September 18, 2007, Argued

December 13, 2007, Filed

On Appeal from the United States District Court for

the Eastern District of Pennsylvania. District Court

No. 03-cv-00742. District Judge: The Honorable Paul 8.

Diamond.

JUDGES: Before: SLOVITER, SMITH, and WEIS,

Circuit Judges. SLOVITER, Circuit Judge, dissenting.

OPINION OF THE COURT

SMITH, Circuit Judge.

This appeal requires us to determine whether § 3009 of

the Postal Reorganization Act, 39 U.S.C. § 3009 (2000),

which regulates the shipment of unordered

merchandise, provides an implied private right of

action. The’ District Court dismissed David

2a

Wisniewski's § 3009 claim on the ground that no implied

private right of action exists under this statute. Based

on our review of the statute and applicable Supreme

Court jurisprudence, we will affirm.

I.

This litigation began in February 2003 when then-

plaintiff Michael Karnuth sued Rodale, Inc. in the

United States District Court for the Eastern District of

Pennsylvania, alleging that Rodale violated the Postal

Reorganization Act's unordered merchandise statute,

39 U.S.C. § 3009,' and various Pennsylvania state laws.

Specifically, Karnuth alleged that Rodale sent him

books that he had never ordered and demanded

payment for them, and that he paid Rodale for one of

the books to avoid damage to his credit rating. Karnuth

moved to certify the case as a class action on behalf of

all those to whom Rodale had sent unsolicited products

and payment demands, with a subclass consisting of

those who had paid in whole or in part for the

unsolicited products. The court denied the motion

without prejudice after Rodale alleged that Karnuth

had consented to receive the books. See Karnuth v.

Rodale, Inc., No. 08-00742, 2003 U.S. Dist. LEXIS

12095 (E.D. Pa. July 2, 2003). After Karnuth filed an

amended complaint, the District Court again denied his

motion for class certification in March 2005 on the

ground that inconsistencies in Karnuth's’ two

complaints could damage his credibility and thereby

harm the other class members. See Karnuth v. Rodale,

Inc., No. 03-00742, 2005 U.S. Dist. LEXIS 5241 (E.D.

Pa. Mar. 30, 2005).

3a

Subsequently, David Wisniewski replaced Karnuth as

class representative. Like Karnuth, Wisniewski alleged

that Rodale had sent him unsolicited books and that he

had paid Rodale to avoid damage to his credit rating.

Rodale argued that Wisniewski consented when he sent

Rodale an order card that enrolled Wisniewski in a

"negative option" plan, under which Rodale would ship

books and bill any recipients who did not return the

books within a specified time period. Wisniewski

responded that the order cards failed to meet objective

disclosure standards and thus were inadequate as a

source of consent. Without addressing the merits of

these claims, the District Court granted class

certification in July 2005 with respect to the § 3009

claim and denied certification with respect to the state

law claims. See Karnuth v. Rodale, Inc., No. 03-00742,

2005 U.S. Dist. LEXIS 14426 (E.D. Pa. July 18, 2005).

Both parties moved for summary judgment on the

federal and state claims, agreeing that any ruling would

bind only the named parties and not the class. See

Wisniewski v. Rodale, 406 F. Supp. 2d 550, 553 (E.D.

Pa. 2005). In December 2005, the District Court

dismissed the § 3009 claim on the ground that this

provision does not confer an implied private right of

action, and it dismissed tlte state law claims for lack of

jurisdiction. /d. at 557-58. Wisniewski timely appealed.

On appeal, the only issue before us is whether an

implied private right of action exists under § 3009.’

Because this is a question of law, we exercise plenary

review over the District Court's summary judgment

order. Am. Trucking v. Del. Toll Bridge Comm'n, 458

F.3d 291, 295 (8d Cir. 2006).

II.

A private right of action® is the right of an individual to

bring suit to remedy or prevent an injury that results

from another party's actual or threatened violation of a

legal requirement.’ Although the legal requirement can

be established by a number of sources, our focus is on

statutory duties created by acts of Congress. Many

federal statutes provide a private right of action

through their express terms.° Other federal statutes,

however, merely define rights and duties, and are silent

about whether an individual may bring suit to enforce

them. For some statutes in this latter category, courts

have held that "implied" private rights of action exist.

Since neither party in the present case contends that

the text of § 3009 provides an express private right of

action, the only question before us is whether the

statute confers an implied private right of action.

No consensus exists regarding when the Supreme

Court first began recognizing implied private rights of

action under federal statutes. In Cannon v. University

of Chicago, 441 U.S. 677, 99 S. Ct. 1946, 60 L. Ed. 2d 560

(1979), the majority contends that the Court's "earliest"

case recognizing an implied private right of action was

Texas & Pacific Railway Co. v. Rigsby, 241 U.S. 338, 36

S. Ct. 482, 60 L. Ed. 874 (1916). See Cannon, 441 U.S. at

689 (citing Rigsby, 241 U.S. at 39).° In Rigsby, the

Court unanimously held that the Federal Safety

Appliance acts provided an implied private right of

action to an injured railroad employee against his

employer. 241 U.S. at 39. Others argue that the idea of

an implied private right of action existed in English

common law’ and appeared in early U.S. cases such as

Marbury v. Madison, 5 U.S. 137, 2 L. Ed. 60 (1803).8

Da

At all events, over the past fifty years, the Supreme

Court has substantially modified its test for

determining whether a federal statute provides an

implied private right of action. The Court's opinions

have not always announced explicitly when they are

overruling (or limiting to their facts) old precedents in

this area. Therefore, it can be difficult to discern to

what degree the Court has repudiated old tests as

opposed to applying them in a different way to different

statutes. We trace these changes below, explaining how

the implied private right of action test has developed

and where we believe it stands today.

A. J.J. Case Co. v. Borak

We begin our review with J./. Case Co. v. Borak, 377

U.S. 426, 84 S. Ct. 1555, 12 L. Ed. 2d 423 (1964), because

this case exemplifies the Court's older and less

restrictive approach to implied private rights of action.

In Borak, the Court unanimously held that the

Securities Exchange Act of 1934 implicitly authorizes a

private right of action for rescission or damages to

stockholders who alleged that they were injured by a

consummated merger authorized with a false or

misleading proxy statement in violation of § 14(a) of the

Act. See 377 U.S. at 428, 435. The Court explained its

holding by emphasizing that "it is the duty of the courts

to be alert to provide such remedies as are necessary to

make effective the congressional purpose." /d. at 435.

Based on language in § 14(a) explicitly granting the

Securities and Exchange Commission ("SEC") the

authority to make rules "in the public interest or for the

protection of investors," the Court deemed "the

protection of investors" to be among the section's

primary purposes. /d. at 432. Noting that the SEC

6a

admits that it does not have enough time to examine

every proxy statement for false and misleading

statements, the Court stated that private enforcement

is a "necessary supplement" to the SEC's efforts to

protect investors. /d. at 482-33. Finally, the Court

asserted that a federal right of action was necessary

because state law might not be adequate to protect the

federally-created "rights" in the statute. /d. at 434-35.

At no point in its opinion did the Borak Court purport

to discern Congress's intent regarding a private right

of action (as opposed to Congress's general purposes in

enacting the statute).

B. Cort v. Ash

The Supreme Court's unanimous opinion in Cort v. Ash,

422 U.S. 68, 95 S. Ct. 2080, 45 L. Ed. 2d 26 (1975),

replaced the relatively loose standards of Borak with a

four-factor test for determining whether an implied

private right of action exists.’ Using this test, the Court

determined that 18 U.S.C. § 610 (1970 & Supp. IID), a

criminal statute (later repealed) that prohibited

corporations from making contributions to presidential

campaigns, does not provide an implied private right of

action for stockholders to sue corporate directors who

violate the statute. 422 U.S. at 68-70. The Court

described its test as follows:

In determining whether a private remedy is

implicit in a statute not expressly providing one,

several factors are relevant. First, is the plaintiff

"one of the class for whose especial benefit the

statute was enacted"--that is, does the statute

create a federal right in favor of the plaintiff?

Second, is there any indication of legislative

Ta

intent, explicit or implicit, either to create such a

remedy or to deny one? Third, is it consistent

with the underlying purposes of the legislative

scheme to imply such a remedy for the plaintiff?

And finally, is the cause of action one

traditionally relegated to state law, in an area

basically the concern of the States, so that it

would be inappropriate to infer a cause of action

based solely on federal law?

Id. at 78 (emphasis in original) (citations omitted).

Explaining the second prong of this test, the Court said

that when federal law grants certain rights to a class of

people (and thereby satisfies the first prong), "it is not

necessary to show an intention to create a private cause

of action, although an explicit purpose to deny such

cause of action would be controlling." Jd. at 82

(emphasis in original). Thus, the test articulated in Cort

allowed courts to recognize an implied private right of

action even in the absence of any affirmative

congressional intent to create this remedy.

C. Post-Cort Developments

Although Cort has never been formally overruled,

subsequent decisions have altered it virtually beyond

recognition.” In Cannon v. University of Chicago, 441

U.S. 677, 99 S. Ct. 1946, 60 L. Ed. 2d 560 (1979), the

Court framed the implied private right of action

question as one of "statutory construction" in which the

Court's task is to determine whether "Congress

intended to make a remedy available." 441 U.S. at 688.

The Cannon Court nonetheless relied on the four Cort

factors because they were "indicative of such intent.""

Id. Thus, Congress's intent to create a private right of

Ra

action--virtually ignored in Borak and described in Cort

v. Ash merely as one of four factors--emerged as the

primary factor in Cannon. The Court in Touche Ross &

Co. v. Redington, 442 U.S. 560, 99 8S. Ct. 2479, 61 L. Ed.

2d 82 (1979), established that congressional intent is the

exclusive factor, declaring that the task of courts is

"limited solely to whether Congress intended to create

the private right of action," 442 U.S. at 568 (emphasis

added), and instructing that courts should use the Cort

factors only to the extent that they help to determine

legislative intent, zd. at 575-76. See also Transamerica

Mortg. Advisors, Inc. (TAMA) v. Lewis, 444 U.S. 11,

15-16, 100 S. Ct. 242, 62 L. Ed. 2d 146 (1979) ("what

must ultimately be determined is whether Congress

intended to create the private remedy asserted, as our

recent decisions have made clear."). Although the

Supreme Court continued to recite the Cort factors in

later implied private right of action opinions, its

attempts to discern legislative intent went well beyond

these factors. As the Court's opinion in 7’hompson v.

Thompson, 484 U.S. 174, 108 S. Ct. 518, 98 L. Ed. 2d 512

(1988), observed, the Court has used "other tools of

statutory construction" in addition to the Cort factors as

"guides to discerning" Congress's intent. 484 U.S. at

179.

D. Alexander v. Sandoval

The Supreme Court's decision in Alexander v.

Sandoval, 5382 U.S. 275, 121 S. Ct. 1511, 149 L.

Ed. 2d 517 (2001), strongly suggests that the

Court has abandoned the Cort v. Ash test.'!* In

Sandoval, the Court held that Title VI of the

Civil Rights Act does not provide an implied

private right of action to enforce disparate-

9a

impact regulations promulgated under § 602 of

the Act (42 U.S.C. § 2000d-1 (2000)). Although

the Sandoval Court did not expressly reject the

Cort v. Ash factors, it did not use them at all to

guide its inquiry." Instead, the Court set out the

following test for discerning whether an implied

private right of action exists:

Like substantive federal law itself, private rights

of action to enforce federal law must be created

by Congress. .. . The judicial task is to interpret

the statute Congress has passed to determine

whether it displays an intent to create not just a

private right but also a private remedy. ...

Statutory intent on this latter point is

determinative. . .. Without it, a cause of action

does not exist and courts may not create one, no

matter how desirable that might be as a policy

matter, or how compatible with the statute.

532 U.S. at 286-87 (citations omitted). The Court

concluded that the "text and structure" of § 602 did not

show that Congress intended to create a personal

right,’ in light of the absence of "rights-creating

language" that focuses on the protected individuals. 532

U.S. at 288-89. Next, the Court concluded that nothing

in the text of § 602 demonstrated that Congress

intended to create a private remedy and that the

statute's provision of a remedial scheme suggests that

Congress "intended to preclude" any other remedy. Jd.

at 290-91. The Court rejected the Government's

argument that Congress had "ratified" an implied

private right of action under § 602 by failing to address

this issue when it amended Title VI.'° Having applied

what the Court called its "standard test for discerning

10a

private causes of action" and having found no

congressional intent to create a personal right or

private remedy in the statute's text or structure, the

Court ended its inquiry. /d. at 293.

EK}. The State of the Law Today

After Sandoval, the relevant inquiry for determining

whether a private right of action exists appears to have

two steps: (1) Did Congress intend to create a personal

right?; and (2) Did Congress intend to create a private

remedy? Only if the answer to both of these questions

is "yes" may a court hold that an implied private right of

action exists under a federal statute. See, e.g., Three

Rivers Ctr. v. Hous. Auth. of the City of Pittsburgh, 382

F.3d 412, 421 (8d Cir. 2004) ("Put succinctly, for an

implied right of action to exist, a statute must manifest

Congress's intent to create (1) a personal right, and (2)

a private remedy" (citing Sandoval, 532 U.S. at 286)).

Even when we invoked the Cort test in American

Trucking v. Delaware Toll Bridge Commission, 458

F.3d 291 (8d Cir. 2006), our analysis paralleled the

Sandoval test. Focusing only on the first two "critical"

Cort factors, 458 F.3d at 297, the American Trucking

opinion treated the first Cort factor as an inquiry into

legislative intent to create a personal right, 458 F.3d at

297, and the second Cort factor as an inquiry into

legislative intent to create a private remedy, 458 F.3d

at 303."

III.

Applying the Sandoval test to § 3009, we conclude that

this statute provides no implied private right of action.

lla

A. Did Congress Intend to Provide a Personal Right in

§ 3009?

To determine whether a personal right existed under §

602 of Title VI, the Sandoval Court began by reviewing

the "text and structure" of the statute to determine

whether the _ statute contained ‘"rights-creating"

language that focuses on the "individual protected"

rather than "the person regulated." 532 U.S. at 288-89.'*

Accordingly, we examine the text and structure of §

3009 to see if rights-creating language exists. The only

part of the statute that explicitly establishes a "right" is

§ 3009(b):

Any merchandise mailed in_ violation of

subsection (a) of this section, or within the _

exceptions contained therein, may be treated as

a gift by the recipient, who shall have the right to

retain, use, discard, or dispose of it in any

manner he sees fit without any obligation

whatsoever to the sender.

39 U.S.C. § 3009(b) (emphasis added). With an explicit

reference to a right and a. focus on the individual

protected, this language suffices to demonstrate

Congress's intent to create a personal right for

recipients to treat unsolicited merchandise as a gift.

Indeed, Rodale concedes that § 3009(b)'s language is

"rights-creating." (See Appelice's Br. at 30.)

"Rights-creating" language is not as obviously present

in other sections of the statute. Section 3009(b) requires

that mailers of unsolicited merchandise attach a "clear

and conspicuous statement" informing the recipient of

his or her right to treat the merchandise as a gift.

12a

Section 3009(c) forbids mailers of unsolicited

merchandise from sending a recipient a bill or any

dunning communications. These provisions do not

necessarily create "personal rights" for recipients to

receive clear and conspicuous statements and to be free

from bilis and dunning communications. Congress

worded them as prohibitions on the person regulated

rather than entitlements for the person protected.’ The

provisions' failure to identify "rights" (to receive notices

and not to receive bills) contrasts with the explicit

identification of a "right" to keep the merchandise as a

gift.” Even assuming arguendo that Congress intended.

these provisions to create personal rights, the

distinction is largely academic because we can ind no

legislative intent to create a private remedy, for the

reasons discussed below.

B. Did Congress Intend to Provide a Private Remedy

for Violations of § 3009?

In the generation since the Supreme Court declared

that legislative intent to create an implied private right

of action is the sole touchstone of our inquiry, the Court

has not provided a test for discerning this intent. Most

of its decisions have relied on whatever indicators of

legislative intent appear to be useful in the context of a

given statute. The Court frequently has examined

factors related to the text and-structure of the statute

in question, including the existence of a comprehensive

remedial scheme in the statute*! and the explicit

creation of a private right of action elsewhere in the

same statute.” The Court has also relied upon various

aspects of the statute's legisletive history,” the

"customary legal incidents" that follow directly from a

statutory provision,“ Congress's explicit creation of

13a

private rights of action in similar statutes enacted at

roughly the same time,” and an assortment of other

factors.” To provide some boundaries to our inquiry

into congressional intent, we will confine ourselves to

those purported signals of legislative intent that the

parties have raised and that are consistent with current

doctrine.

1. Text and Structure of § 3009

The express language of § 3009 provides only for

Federal Trade Commission ("FTC") enforcement. By

declaring the shipment of unsolicited merchandise and

the resulting bills to be a violation of 15 U.S.C. §

45(a)(1) (and therefore unlawful), § 3009(a) authorizes

the FTC to use any of the Federal Trade Commission

Act's ("FTC Act") applicable enforcement mechanisms

in response to this behavior. *’ The FTC Act allows the

FTC to obtain a variety of remedies” for violations of §

45(a)(1), including injunctions” and civil penalties. The

rest of § 3009 builds on § 3009(a) by explaining what

rights a recipient possesses when confronted with an

unlawful merchandise shipment and by imposing

additional duties on shippers of merchandise who have

either chosen to disregard § 3009(a) or are subject to

one of its exceptions.

The reference to FTC enforcement combined with the

absence of other enforcement provisions creates a

presumption that FTC enfc.vement of the statute is

exclusive. As the Sandoval Court held, "[t]he express

provision of one method of enforcing a substantive rule

suggests that Congress intended to preclude others."

532 U.S. at 290. Wisniewski correctly points out that

"private rights of action have been implied from

14a

statutes that provide for agency enforcement"

(Appellant's Br. at 23), but this does not change the fact

that agency enforcement creates a strong presumption

against implied private rights of action that must be

overcome.?! |

Wisniewski's strongest argument for overcoming the

presumption of exclusive FTC enforcement is based on

an analogy between § 3009 and § 215 of the Investment

Advisers Act ("IAA"), the statutory provision under

which the Supreme Court recognized an implied private

right of action in TAMA. (See Appellant's Br. at 16.)

Section 215 provides that every contract whose

formation or performance would violate the [AA "shall

be void .. . as regards the rights of any person" who

violated the statute or knew of the facts underlying its

violation. 444 U.S. at 16-17 (quoting 54 Stat. 856, as set

forth in 15 U.S.C. § 80b-15).* The Court concluded that

the statutory text showed congressional intent to

create a private remedy, stating:

By declaring certain contracts void, § 215 by its

terms necessarily contemplates that the issue of

voidness under its criteria may be litigated

somewhere. At the very least Congress must

have assumed that § 215 could be raised

defensively in private litigation to preclude the

enforcement of an investment advisers contract.

But the legal consequences of voidness are

typically not so limited. A person with the power

to void a contract ordinarily may resort to a

court to have the contract rescinded and to

obtain restitution of consideration paid. ... For

these reasons we conclude that when Congress

declared in § 215 that certain contracts are void,

15a

it intended that the customary legal incidents of

voidness would follow, including the availability

of a suit for rescission or for an injunction against

continued operation of the contract, and for

restitution.

444 US. at 18-19 (citations omitted). The Court noted in

a footnote that Congress might have intended that

private litigants raise § 215 claims only in state court,

but that "we decline to adopt such an anomalous

construction without some indication that Congress in

fact wished to remit the litigation of a federal right to

the state courts." /d. at 19 n.8.

Sections 3009 and 215 do have some similarities. Both

provisions define the rights of those affected by a

violation of the statute. Section 215 establishes that the

wronged party to a purported contract entered in

violation of the [AA is under no obligation to perform.

Section 3009 establishes that the recipient of

merchandise sent in violation of the unordered

merchandise statute is under no obligation to return or

pay for the merchandise. The TAMA Court concluded

that, through the statute's explicit declaration of

voidness, Congress indicated its intent to allow the

wronged party to bring an action under § 215 to rescind

the void contract and to obtain restitution for

consideration paid. Wisniewski argues that Congress

likewise intended to create a private right of action

under § 3009 that would allow recipients to obtain

restitution for expenses incurred because of the

sender's misrepresentations regarding their rights.

Although the 7AMA analogy is apposite, it is not

convincing. We believe that the statutes in question are

loa

too different to allow an interpretation that Congress

intended to create a private right of action under §

3009. We note that the private right of action allowed in

TAMA was very limited. It allowed the wronged party

to bring an action for "limited equitable relief," 444 U.S.

at 22, which includes only those remedies closely

associated with the contract's voidness: rescission of the

contract, an injunction against the _ contract's

enforcement, or restitution of consideration paid, 444

U.S. at 18-19. The TAMA Court explicitly stated that a

party could not obtain "compensation for any

diminution in the value of the rescinding party's

investment alleged to have resulted from the adviser's

action or inaction." /d. at 24 n.14. Also, TAMA makes

clear that a party has no private right of action to

recover amounts lost to an investment adviser who

engaged in the fraudulent activities prohibited by § 206,

except those amounts given as consideration under a

void advisory contract. Jd. at 24-25 & n.14. In other

words, TAMA does not create a general presumption

that Congress intended to create a private right of

action for restitution whenever one party obtains a

benefit from another by violating the latter party's

statutory rights. Instead, its analysis is linked closely to

the explicit declaration of voidness in the statute and

the "customary legal incidents" that follow from such a

declaration according to established contract law

principles. See zd. at 19.

In contrast, § 3009 does not explicitly declare any

agreement to be void. Although it creates a right for

recipients to keep unsolicited merchandise, it says

nothing about the consequences if a mailer violates the

statute and thereby induces a recipient to disregard

this right.* As Sandoval tells us, creation of a right is

17a

not enough to establish congressional intent to create a

private right of action to vindicate that right.

Wisniewski points to no "customary legal incidents"

that follow from a declaration that an individual has the

personal right to keep unordered merchandise as a gift.

Accordingly, we conclude that the creation of a right to

keep merchandise in § 3009, unlike § 215's voidness

declaration, is not’ sufficient to demonstrate

congressional intent to create a private right of action.

Rodale points out that Congress expressly provided

private rights of action in two other provisions of the

Postal Reorganization Act, suggesting that it knew how

to create private rights of action when it wished.

(Appeilee's Br. at 18.) Sections 3017(e)(1) and (e)(2)

provide private rights of action to enforce Sections

3001(1) and 3017(d), respectively. Wisniewski counters

that Congress enacted § 3017 in 1999 and that this

amendment therefore cannot shed any light on the

meaning of the original act. (Appellant's Br. at 24-25.)

Rodale concedes that these amendments do _ not

necessarily prove Congress's lack of intent to provide a

private right of action under § 3009, but claims that

they "buttress" the case already made that no such

intent exists. (Appellee's Br. at 20.) We need not decide

whether to place any weight on these amendments,

because they certainly cannot help Wisniewski, and

other arguments independently support Rodale's case

against an implied private right of action.

In short, the text and structure of § 3009 strongly

suggest that Congress did not intend to supplement

FTC enforcement with a parallel system of private

litigation but "absentmindedly forgot to mention an

intended private action." See TAMA, 444 U.S. at 20

18a

(quoting Cannon, 441 U.S. at 742 (Powell, J.,

dissenting)).*4

2. Legislative History *

Both parties concede that the congressional record is

"silent" with regard to the existence of a private right of

action in § 3009. (See Appellant's Br. at 26-27;

Appellee's Br. at 17.) In Touche Ross, the Court noted

that the legislative history of § 17(a) of the Securities

Exchange Act was silent and observed that "implying a

private right of action on the basis of congressional

silence is a hazardous enterprise, at best." 442 US. at

571. But this silence does not "automatically undermine"

Wisniewski's claim that an implied private right of

action exists, since Congress might express its intent

"in the language or structure of the statute, or in the

circumstances of its enactment." See TAMA, 444 U.S. at

18. As we have already explained, however, the

language and structure of the statute provide no

support for a private right of action, and Wisniewski

has not pointed to anything in the circumstances of the

statute's enactment or any other factors that express

the requisite intent.

3. Kipperman v. Academy Life Insurance Co.

In their briefs, the parties debate the meaning and

relevance of Kipperman v. Academy Life Ins. Co., 554

F.2d 377 (9th Cir. 1977), the only federal appellate

opinion that has addressed whether an implied private

right of action exists under } 3009. In Kipperman, the

Ninth Circuit applied the Cort test to § 3009 and

concluded that the statute provides an implied private

right of action for declaratory and restitutionary relief.

19a

See 554 F.2d at 380.°%° Kipperman is not persuasive

authority for us because its analysis is inconsistent with

the Supreme Court's subsequent decisions in Cannon,

Touche Ross, and TAMA, which restructured the

implied private right of action test to focus solely on

legislative intent. The Kipperman opinion appears to

weigh the four Cort factors roughly equally, providing

no evidence that the court recognizes legislative intent

as the sole determinative factor. See 554 F.2d at 380.

Moreover, in its analysis of legislative intent, the

Kipperman court states that "we believe Congress did

not consider the question of a private right of action

under section 3009," and it provides no evidence that

Congress intended that the statute be enforced through

a private right of action. 554 F.2d at 380. Lack of

evidence of intent probably would have presented no

obstacle under Cort, which says that congressional

intent to create a private right of action is unnecessary

as long as Congress conveyed no explicit intent to deny

one. See Cort, 422 U.S. at 82. But Supreme Court cases

decided since Cort and Kipperman have established

that congressional intent to create a private right of

action is critical, and the Kipperman court's failure to

find such intent would dictate a different result in that

case today.

IV.

In sum, we see no indication that Congress intended to

create a private right of action under § 3009.

According!;, we will affirm the judgment of the District

Court.

Wisniewski v. Rodale, Inc., No. 06-1305

20a

DISSENT BY: SLOVITER

DISSENT

SLOVITER, Circuit Judge, dissenting.

There is a Wonderland quality about the majority's

enunciation of the inquiry before us: only if Congress

intended to create a personal right and a private

remedy, may a court hold that an implied right of action

exists under a federal statute. I do not suggest that the

majority misconstrues the recent Supreme Court

precedent. Quite the contrary. The majority

scrupulously reviews the relevant decisions in

articulating its version of our task. The fact that I

arrive at a different conclusion should not obscure the

inescapable truth that we are both engaged in an

illusory errand. The search is to determine whether

Congress, the Congress that enacted the statute, also

intended to create a private right of action. Do we

really believe that Congress, with its legislative aides,

lawyers, paralegals and assorted staff, is unable to state

in simple declarative language that anyone injured by a

violation of that statute may file suit in federal court?

Do we really believe that it simply forgot? But

whatever the reason Congress chose to remain silent,

the Supreme Court set our course decades ago and we

have the responsibility to follow by looking for clues

that Congress intended that which it did not say.

Unlike the majority, I conclude that when Congress

enacted § 3009(b) expressly creating a _ personal

property right in recipients of unordered merchandise,

it also enabled those recipients to take the action

Zila

necessary to exercise that right, or, in the parlance of

the precedents, effect a remedy.

Section 3009(b) states that unordered merchandise

"may be treated as a gift by the recipient, who shall

have the right to retain, use, discard, or dispose of it in

any manner he sees fit without any obligation

whatsoever to the sender." 39 U.S.C. § 3009(b)

(emphasis added). As the majority recognizes, "the

'rights-creating' language so critical to the Court's

analysis" is unquestionably present here. Alexander v.

Sandoval, 5382 U.S. 275, 288, 121 S. Ct. 1511, 149 L. Ed.

2d 517 (2001) (citing Cannon v. Univ. of Chicago, 441

U.S. 677, 690 n.13, 99S. Ct. 1946, 60 L. Ed. 2d 560 (1979)

(asserting that "the right- or duty-creating language of

the statute has generally been the most accurate

indicator of the propriety of implication of a cause of

action")). We shift, then, to Congress’ intent to create a

remedy, with primary focus on the statute's text and

structure.

Congress expressly defined the legal status of

unordered merchandise, deeming it "a gift" to the

recipient. Recognizing that the senders of unordered

merchandise would likely attempt to "trick or bully"

recipients into paying for that merchandise, 116 Cong.

Rec. 22,314 (1970), Congress confirmed the recipient's

right of possession by providing that the receipt of the

merchandise was to be free of any obligation to the

sender. Therefore, the functional effect of Congress'

language was to vest in the recipient unencumbered

title to the merchandise. See Ray Andrews Brown, The

Law of Personal Property §§ 2.6, 7.12 (8d ed. 1975). The

creation of this property right implies that Congress

contemplated that a_ recipient of unordered

22a

merchandise would be entitled to the attendant rights

of ownership, including the ability to enforce his or her

right to title.

The Supreme Court has upheld a limited right of action

in analogous circumstances. In Transamerica Mortgage

Advisors, Inc. (TAMA) v. Lewis, 444 U.S. 11, 12-13, 100

S. Ct. 242, 62 L. Ed. 2d 146 (1979), the Court considered

whether a private right of action could be implied from

certain provisions of the Investment Advisers Act of

1940 ("IAA"). Section 215 of the IAA provided "that

contracts whose formation or performance would

violate the Act ‘shall be void ... as regards the rights

of the violator and knowing successors in interest." Id.

at 16-17 (quoting 15 U.S.C. 8 80b-15). The Court

reasoned that "[b]y declaring certain contracts void, §

215 by its terms necessarily contemplates that the issue

of voidness under its criteria may be litigated

somewhere." Id. at 18. The Court then reasoned that

Congress must not only have assumed that

beneficiaries of § 215 would be able to raise the statute

"defensively in private litigation," but that Congress

must also have envisioned that a beneficiary would be

able to "resort to a court to have the contract rescinded

and to obtain restitution of consideration paid." Id.

Therefore, the Court concluded, "when Congress

declared in § 215 that certain contracts are void, it

intended that the customary legal incidents of voidness

would follow, including the availability of a suit for

rescission or for an injunction against continued

operation of the contract, and for restitution." /d. at 19.

Just as the voidness of a contract is accompanied by

"customary legal incidents," so is the passage of title

resulting from delivery of the "gift" created by §

23a

3009(b).” "By putting the donee in possession of the

property, physical delivery usually obviates the need

for the donee to seek judicial enforcement of the gift."

Restatement (Third) of Property: Wills and Other

Donative Transfers § 6.2 cmt. c (2003); see also

Farrington v. Tennessee, 95 U.S. 679, 683, 24 L. Ed. 558

(1877) ("A gift consummated is as valid in law as any

thing else."). Of course, judicial enforcement remains

available where the recipient requires vindication of his

or her right to title. Indeed, federal courts have long

recognized that the possession of a gift gives rise to an

enforceable right. See, eg., Comm'r of Internal

Revenue v. Copley's Estate, 194 F.2d 364, 369 (7th Cir.

1952) (noting that a completed gift "conferred upon the

donee an enforceable right"); First Nat'l Bank of

Boston v. Comm'r of Internal Revenue, 63 F.2d 685, 691

(1st Cir. 1933) (stating that "delivery and acceptance

with intent to make a completed gift passes an

enforceable title").

Thus, the language of § 3009(b) implies’ that

beneficiaries of that statute may vindicate their right to

possession in a limited cause of action for declaratory

relief or, if the owner has been fraudulently induced to

pay for the merchandise as is alleged here, restitution.

See Kipperman v. Acad. Life Ins. Co., 554 F.2d 377, 380

(9th Cir. 1977) (concluding that a private right of action

under § 3009 should be limited to the extent that it does

not overlap with the Federal Trade Commission's

enforcement authority). Moreover, absent a contrary

indication, courts should assume that this statutory

right may be litigated in federal court. TAMA, 444 U.S.

at 19 n.8.

24a

The structure of § 3009 also supports a private right of

action. Section 3009 is comprised of four subsections.

Subsection (a) declares that the mailing of unordered

merchandise and related communications, as defined in

subsection (c), "constitutes an unfair method of

competition and an unfair trade practice in violation of

section 45(a)(1) of title 15 [the Federal Trade

Commission Act ("FTCA")]." Subsection (b) creates the

property right at issue in this litigation and requires

the senders of unordered merchandise to mark all

merchandise with a message notifying the recipients of

that right. Subsection (c) prohibits senders of

unordered merchandise to "mail to any recipient of such

merchandise a bill for such merchandise or any dunning

communications." Finally, subsection (d) defines

"unordered merchandise." In summary, the statute

defines the prohibited activities in subsections (c) and

(d), declares that those activities are violative of the

FTCA in subsection (a), and then provides a property

right for the parties impacted by the _ prohibited

activities in subsection (b).

Although subsection (a) implies that Congress intended

the Federal Trade Commission ("FTC") to enforce those

proscriptions, there is no suggestion in the statutory

language that the beneficiaries of § 3009(b) must rely on

that overworked agency for the vindication of their

distinct property right. This analysis is congruent with

the reasoning of TAMA. In that case, the Court

distinguished between § 215 of the IAA, where it

implied a private right of action, and § 206 of that Act,

where it did not. It explained that "[uJnlike § 215, § 206

simp:,, proscribes certain conduct, and does not in

terms create or alter any civil liabilities." TAMA, 444

U.S. at 19. Of course, § 3009 does more than just

25a

proscribe conduct undertaken by the senders of

unordered merchandise; it alters the legal obligations of

the relevant parties regarding the ownership of, and

hability for, that merchandise.

Moreover, while 15 U.S.C. § 45(b) authorizes the FTC

to enjoin parties employing unfair trade practices, that

provision does not provide a method for parties harmed

by such acts to obtain relief through the FTC. In fact,

although the majority mentions that the FTCA

provides for restitution to the victims of unfair trade

practices, see 15 U.S.C. § 45(a)(4)(B), that provision was

not added to the FTCA until 2006, thirty-six years after

§ 3009 was enacted, see Pub. L. No. 109-455, 120 Stat.

3372 (Dec. 22, 2006). Thus, a remedy of restitution, as

Wisniewski seeks under the distinct property right

created by § 3009(»), has not traditionally been within

the scope of the FTC's enforcement power and was not

within the FTC's power at the time § 3009 was enacted.

Furthermore, parallel en.orcement by the FTC and

yrivate parties is commonly used to reduce the burden

on the FTC. See Jeter v. Credit Bureau, Inc., 760 F.2d

1168, 1174 n.5 (11th Cir. 1985) (noting the existence of

private enforcement under the Fair Debt Collection

Practices Act for actions that are also enforced by the

FTC); FTC v. TRW, Inc., 628 F.2d 207, 209 (D.C. Cir.

1980) (parallel private enforcement under the Federal

Credit Reporting Act); Stephanie Kanwit, 1 Fed. Trade

Comm'n § 1:7 (2007) (noting that "several statutes

enforced by the [FTC], such as the Truth in Lending

Act, permit private suits" and that the FTC "is

increasingly encouraging private parties to supplement

its limited resources and assist in policing the

marketplace").

26a

I recognize, as the majority emphasizes, that the

Supreme Court has observed that the “express

provision of one method of enforcing a substantive rule

suggests that Congress intended to preclude others."

Sandoval, 532 U.S. at 290. Distinguished from the

proscription in § 3009(a), the property right created in §

3009(b) does not refer to the FTCA, nor did the 1970

version of the FTCA _ provide an_ enforcement

mechanism for that right. Notably, the Court in TAMA

implied a private right of action, albeit limited to

rescission or restitution, despite the existence of a

separate provision of the IAA permitting the Securities

and Exchange Commission "to bring suit in a federal

district court to enjoin violations of the [IAA] or the

rules promulgated viuer it." 444 U.S. at 14. The FTC's

powers were similarly limited at the time § 3009 was

enacted. Therefore, Wisniewski's ability to obtain the

limited remedy of restitution is a necessary corollary to

the distinct right created by the statute.

It is important to focus on the remedy Wisniewski

seeks. He claims that, in violation of the Act, Rodale

pressured him to pay for books he contends he did not

order. The express language of § 3009(c) provides that

no mailer of unordered merchandise "shall mail... a bill

for such merchandise or any dunning communication."

Wisniewski's right to recover the funds exacted from

him in violation of that provision would provide

"specific and limited relief," 444 U.S. at 18, comparable

to the suit for rescission in TAMA.

The Postal Reorganization Act of 1970 ("PRA") effected

a major reorganization of the federal postal service. See

Postal Reorganization Act, Pub. L. No. 91-875, 84 Stat.

719 (Aug. 12, 1970). Section 3009 was included as part of

27a

the newly created Chapter 30 ("Nonmailable Matter"),

positioned between the prohibition on pandering

advertisements in § 3008 and the regulations governing

the mailing of sexually oriented advertisements in §

3010. As none of the other provisions in this chapter of

Title 39 created 2 property right similar to that created

by § 3009, the lack of an overarching citizen suit

provision is not unexpected.

Rodale argued, and the District Court found

persuasive, that Congress' explicit creation of a private

right of action in "another section of the Postal

Reorganization Act . . . strongly suggests that its

failure to create this right in § 3009 was intentional."

Wisniewski v. Rodale, Inc., 406 F. Supp. 2d 550, 557

(E.D. Pa. 2005) (citing 39 U.S.C. § 3017(e)(1)-(2)).

However, § 3017 was not enacted along with § 3009 as

part of the PRA. Rather, § 3017 was passed twenty-

nine years later, as part of the Deceptive Mail

Prevention and Enforcement Act. Pub. L. No. 106-168,

113 Stat. 1806, 1814 (Dec. 12, 1999). By 1999, the

Supreme Court's implied private right of action

jurisprudence, along with its tendency to reject implied

rights of action, was well-established. The fact that

Congress took care to include a private right of action

in an unrelated section of Title 39 in 1999 has little

bearing on Congress’ silence when it enacted § 3009 in

1970.

Thus, the text and structure of § 3009 imply that

Congress intended to create a private right of action to

enforce the property right created in § 3009(b), while

the placement of § 3009 in the statutory scheme does

not undermine that conclusion. To the extent that

legislative history may aid this’ inquiry into

28a

Congressional intent, the parties concede that there is

no evidence in that history directly supporting or

opposing the existence of a private right of action. Of

course, the absence of legislative history is not

unexpected in this context and certainly does not defeat

the inference created by the text and structure of §

3009. See TAMA, 444 US. at 18 ("[T]he legislative

history of the Act is entirely silent-a state of affairs not

surprising when it is remembered that the Act

concededly does not explicitly provide any private

remedies whatever."); Cannon, 441 U.S. at 694 ("[T]Jhe

legislative histery of a statute that does not expressly

create or deny a private remedy will typically be

equally silent or ambiguous on the question.").

Although the final two factors set forth in Cort v. Ash,

422 U.S. 66, 78, 95 S. Ct. 2080, 45 L. Ed. 2d 26 (1975),

whether the right of action is consistent with legislative

purpose and appropriate under federal law, are neither

necessary nor sufficient to infer the existence of a

private right of action, they may still aid a court's

analysis of whether Congress intended to create such a

right. See Thompson v. Thompson, 484 U.S. 174, 183,

108 S. Ct. 513, 98 L. Ed. 2d 512 (1988); Three Rivers Ctr.

for Indep. Living, Inc. v. Housing Auth. of Pittsburgh,

382 F.3d 412, 421 (3d Cir. 2004).

Therefore, to the extent that the majority's opinion

may be read for the proposition that Cort has no

further interpretive value following Sandoval, I

disagree. In Sandoval, the Court had no occasion to

consult the remaining Cort factors once it had

concluded that the text and structure of the relevant

regulation did not imply that Congress intended to

create a private right of action. Sez Sandoval, 582 U.S.

29a

at 288 (finding "that we can end... [the] search for

Congress's intent with the text and structure" of the

statute when those sources did not reveal any such

intent). However, where the text and structure are

either ambiguous or support the existence of a private

right of action, as here, other methods of statutory

interpretation, including the Cort factors, may continue

to inform a court's analysis. See 7d. at 312 (Stevens, J.,

dissenting) (acknowledging that Cort lays out viable

rules and strategies to aid a court's private right of

action analysis). Thus, Sandoval did not create an

exclusive test for analyzine the existence of an implied

private right of action any more than Cannon or

Thompson created a new test upon recognizing that

Congressional intent is fundamental to this inquiry.*

As the only other court of appeals to have considered

this issue found the latter two Cort factors relevant to

its conclusion that § 3009 included a private right of

action, I address those factors briefly. Specifically, the

Court of Anpeals for the Ninth Circuit found that a

limited right of action for declaratory relief and

restitution, and excluding the ability to seek injunctive

relief, "would be entirely consistent with the purpose of

the statute." Kipperman, 554 F.2d at 380. That court

also concluded that, although "the practice with which

section 3009 is concerned traditionally has been

governed by state law .. . subjecting it to national law

is within the power of Congress and the limited private

right we recognize will further the purposes Congress

sought to serve by enacting the section." Id. Therefore,

the final two factors can at least be viewed as providing

some support for the inference derived from the text

and structure of § 3009 that Congress intended to

create both a right and a remedy when it enacted the

30a

statute.

For the foregoing reasons, I would reverse the

judgment of the District Court and hold that § 3009

includes a limited implied right of action for the

restitution that Wisniewski now seeks.

Footnotes

' Section 3009 provides:

(a) Except for (1) free samples clearly and

conspicuously marked as_ such, and (2)

merchandise mailed by a charitable organization

soliciting contributions, the mailing of unordered

merchandise or of communications prohibited by

subsection (c) of this section constitutes an unfair

method of competition and an unfair trade

practice in violation of section 45(a)(1) of title 15.

(b) Any merchandise mailed in violation of

subsection (a) of this section, or within the

exceptions contained therein, may be treated as

a gift by the recipient, who shall have the right

to retain, use, discard, or dispose of it in any

manner he sees fit without any obligation

whatsoever to the sender. All such merchandise

shall have attached to it a clear and conspicuous

statement informing the recipient that he may

treat the merchandise as a gift to him and has

the right to retain, use, discard, or dispose of it in

any manner he sees fit without any obligation

whatsoever to the sender.

3la

(c) No mailer of any merchandise mailed in

violation of subsection (a) of this section, or

within the exceptions contained therein, shall

mail to any recipient of such merchandise a bill

for such merchandise or any dunning

communications.

(d) For the purposes of this section, "unordered

merchandise" means merchandise mailed without

the prior expressed request or consent of the

recipient.

39 U.S.C. § 3009.

2The District Court had jurisdiction over the § 3009

claim under 28 U.S.C. § 13831. We have jurisdiction over

this appeal under 28 U.S.C. §§ 1291 and 1294.

’3Courts have used the terms "private right of action"

and "private cause of action" interchangeably. See, e.g.,

Alexander v. Sandoval, 582 U.S. 275, 291. 121 S. Ct.

1511, 149 L. Ed. 2d 517 (2001) (using the terms

interchangeably in the same paragraph); Touche Ross

& Co. v. Redington, 442 U.S. 560, 575-76, 99 S. Ct. 2479,

61 L. Ed. 2d 82 (1979) (same). Throughout this opinion,

we use the term "private right of action" except when

quoting an opinion that uses "private cause of action."

‘One commentator provides a description of a typical

implied private right of action scenario:

[T}he plaintiff institutes a civil action to prevent

an injury or to recover damages, and he alleges

that he is entitled to relief because of something

contained in a legislative text. He says the

32a

defendant has acted or proposes to act in a

manner contrary to the text. He relies upon the

legislation even though the words of the text do

not actually state that he has a right to bring an

action of this kind, and here the defendant raises

a defense. The defendant argues that the

legislation does not support the plaintiff's claim

because it does not state that the plaintiff is

entitled to maintain an action upon it. The court

must then decide the issue.

H. Miles Foy III, Some Reflections on Legislation,

Adjudication, and Implied Private Actions in the State

and Federal Courts, 71 CORNELL L. REV. 501, 503

(1986).

°For example, Title II of the Civil Rights Act of 1964

provides a private right of action with the following

language:

Whenever any person has engaged or there are

reasonable grounds to believe that any person is about

to engage in any act or practice prohibited by section

2000a-2 of this title, a civil action for preventive relief,

including an application for a permanent or temporary

injunction, restraining order, or other order, may be

instituted by the person aggrieved ....

42 U.S.C. § 2000a-3 (2000).

‘Justice Powell's dissent in Cannon rejects this

contention, arguing that Rigsby did not establish a

genuine implied private right of action. He describes it

as merely "judicial reference to legislatively determined

standards of care . .. to establish the existence of

33a

negligence." See Cannon, 441. U.S. at 732 (Powell, J.,

dissenting).

7See Foy, supra note 4, at 524-33.

8See Merrill Lynch v. Curran, 456 U.S. 353, 376, 102 S.

Ct. 1825, 72 L. Ed. 2d 182 & n.54 (1982); Foy, supra

note 4, at 534-35.

°The Cort opinion never explicitly acknowledges that it

is rejecting the Borak approach. In fact, it cites Borak

several times in a manner suggesting that it is merely

distinguishing the statute at issue in Borak from the

one addressed in Cort. See Cort, 422 U.S. at 79-80 &

n.11, 84, 85. Later cases recognize that Cort effectively

overruled Borak. See, e.g., Aiecander v. Sandoval, 532

U.S. 275, 287, 121 S. Ct. 1511, 149 L. Ed. 2d 517 (2001).

Justice Scalia observed in a 1988 concurrence that

Cort's analysis was "effectively overruled" by later

Supreme Court opinions. See Thompson v. Thompson,

484 U.S. 174, 188, 108 S. Ct. 513, 98 L. Ed. 2d 512

(Scalia, J., concurring).

NOf the Justices involved in Cannon, only Justice

Powell called for the outright abandonment of the Cort

test, claiming that the test is unconstitutional because it

permits judicial lawmaking in violation of the

separation of powers. See Cannon, 441 U.S. at 742-43

(Powell, J., dissenting). Justice Powell declared that

courts should refuse to recognize implied private rights

of action "absent the most compelling evidence that

Congress in fact intended such an action to exist," and

that they should be "especially reluctant" to recognize

them when the statute provides an alternative

34a

mechanism for enforcing the rights it creates. Id. at 749

(Powell, J., dissenting).

Commentators have noted that Sandoval implicitly

affirms Justice Powell's dissenting view in Cannon that

Cort should be discarded in favor of a pure focus on

congressional intent. See, e.g., Matthew C. Stephenson,

Public Regulation of Private Enforcement: The Case

for Expanding the Role of Administrative Agencies, 91

VA. L. REV. 93, 105 (2005) ("The Sandoval Court thus

seems to have adopted Justice Powell's view that the

multifactor Cort analysis ‘too easily may be used to

deflect inquiry away from the intent of Congress, and

to permit a court instead to substitute its own views as

to the desirability of private enforcement." (quoting

Cannon, 441 U.S. at 740 (Powell, J., dissenting))).

'SSection 601 of Title VI provides that no person shall

be denied, on the basis of race, color, or national origin,

the benefits of federally-funded programs. 42 U.S.C. §

2000d (2000). Section 602 authorizes federal agencies “to

effectuate the provisions" of § 601 of Title VI through

regulations. 42 U.S.C. § 2000d-1 (2000). As the

Sandoval Court noted, § 601 prohibits only intentional

discrimination, but the regulations promulgated under

§ 602 prohibit not only intentional discrimination but

also activities that have a disparate impact on racial

groups. 532 U.S. at 280-82. Because no party had

challenged the agencies' authority to promulgate

disparate-impact regulations, the Court assumed for

the purposes of the case that the regulations were

valid. Jd. at 281-82. Also, the Court did not challenge

the existence of an implied private right of action to

enforce § 601 directly, which it deemed to have been

ratified by Congress. See id. at 279-80.

30a

“The Sandoval majority opinion cites Cort only to point

out that Cort marked the demise of the Borak

approach. See Sandoval, 532 U.S. at 287. The Sandoval

dissent, however, suggests that Cort should remain

viable. See Sandoval, 5382 U.S. at 311 (Stevens, J.,

dissenting).

“To avoid confusion between the terms "private right"

and "private right of action,” we follow the approach of

Three Rivers Center v. Housing Authority of the City of

Pittsburgh by referring to substantive rights granted in

statutes as "personal rights" rather than “private

rights." See 382 F.3d 412, 419 n.9 (8d Cir. 2004). The

Supreme Court has used the term "personal right" in

the same manner. See id. (citing Gonzaga Univ. v. Doe,

536 U.S. 273, 285, 122 S. Ct. 2268, 153 L. Ed. 2d 309

(2002)).

Although we have acknowledged that Justice Scalia,

the author of the Sandoval majority opinion,

disapproves of the use of legislative history, see

American Trucking, 458 F.3d at 298 n.5 (quoting

Blanchard v. Bergeron, 489 U.S. 87, 98-99, 109 S. Ct.

939, 103 L. Ed. 2d 67 (1989) (Scalia, J., concurring)),

nothing in Sandoval expressly condemns its use.

Sandoval criticizes consideration of "expectations that

the enacting Congress had formed in light of the

contemporary legal context," 532 U.S. at 287-88

(quotation omitted), as well as _ "reliance on

congressional inaction" to infer "congressional intent to

ratify lower court decisions regarding a particular

statutory provision,” id. at 291-92, but stops short of

condemning all judicial inquiry into legislative history.

Although the Sandoval Court "find{s] that [it] can end"

its inquiry into congressional intent with the text and

36a

structure of Title VI, zd. at 288, it does not state that

the inquiry in all cases must end with text and

structure.

‘We observe that under circumstances different from

American Trucking, however, reliance on Cort could

lead to results that are inconsistent with Sandoval. As

noted above, Cort v. Ash said that when a statute

contains strong right-creating language, “it is not

necessary to show an intention to create a private cause

of action... ." 422 U.S. at 82. American Trucking

expresses a related idea when it says "[w]here, as here,

a Statute is devoid of any right-creating language, there

need be a more compelling indication in the legislative

history before this court can recognize a right of action."

458 F.3d at 303. To the extent that one could interpret

this statement to mean that demonstrating legislative

intent to create a personal right eliminates or reduces

the need to demonstrate legislative intent to create a

private remedy, it is inconsistent with our reading of

Sandoval.

'8Sandoval appears to have left untouched the Court's

jurisprudence on how to determine whether statutory

language creates a personal right. See 532 U.S. at 288-

89 (citing California v. Sierra Club, 451 U.S. 287, 294,

101 S. Ct. 1775, 68 L. Ed. 2d 101 (1981); Univs.

Research Assn., Inc. v. Coutu, 450 U.S. 754, 101 S. Ct.

1451, 67 L. Ed. 2d 662 (1981); Cannon, 441 U.S. at 690).

"Even though Sandoval suggests that the distinction

between a statute focusing on the person regulated and

one focusing on the person protected is still significant,

see 582 U.S. at 289, we would be reluctant to place

dispositive weight on this factor. The apparent "focus"

37a

of a statute might have more to do with Congress's

writing style than its intent. See RICHARD H.

FALLON, JR. ET AL., HART AND WECHSLER'S

THE FEDERAL COURTS AND THE FEDERAL

SYSTEM 785 (5th ed. 2003) ("Does the appropriateness

of a private right of action depend on whether a statute

says 'no person shall be subjected to discrimination in a

federally funded program' rather than 'no federally

funded program shall discriminate’?"). In the present

case, for example, § 3009(c) might have appeared to

"focus" more on the individual protected if Congress

had written "No recipient shall be mailed a bill for such

merchandise ... ," but the meaning would be identical.

We do not consider Congress's use of the passive voice

a reliable guide to its intent to create personal rights.

“We also note that the provisions requiring mailers to

notify recipients of their rights and to refrain from

billing them are ancillary to the recipients’ right to keep

the merchandise as a gift. These provisions ensure that

recipients are aware of this right, but provide no

independent benefit to a recipient who is fully aware

that he or she has a right to keep the merchandise.

1See, e.g., Sandoval, 5382 U.S. at 290 ("The express

provision of one method of enforcing a substantive rule

suggests that Congress intended to preclude others.");

Russell, 473 U.S. at 146, 105 S. Ct. 3085, 87 L. Ed. 2d 96

("The six carefully integrated civil enforcement

provisions .. . provide strong evidence that Congress

did not intend to authorize other remedies that it

simply forgot to incorporate expressly."); TAMA, 444

U.S. at 19-20 ("It is an elemental canon of statutory

construction that where a statute expressly provides a

38a

particular remedy or remedies, a court must be chary of

reading others into it.").

See, e.g., Coutu, 450 U.S. at 773 (highlighting another

provision of the same Act explicit'y conferring a private

right of action); Touche Ross, 442 U.S. at 571-72

(pointing out that several other provisions of the same

act explicitly provide a private right of action, showing

that "when Congress wished to provide a private

damage remedy, it knew how to do so and did so

expressly").

Among the aspects of legislative history that the

Court has considered in the past are statements of

intent in the congressional record associated with the

original enactment, see, e.g., Thompson, 484 U.S. at 184-

85; National Sea Clammers, 453 ~].S. at 17-18, 101 S.

Ct. 2615, 69 L. Ed. 2d 435; Coutu, 450 U.S. at 773-75,

and statements of intent in the congressional record

associated with later amendments, see, e.g., Daily

Income Fund, Inc. v. Fox, 464 U.S. 528, 538-40, 104 S.

Ct. 831, 78 L. Ed. 2d 645 (1984); Merrill Lynch, 456 U.S.

at 383-84; Coutu, 450 U.S. at 778-79. In certain

contexts, the Court has inferred a private right of

action from Congress's enactment of a_ statute

containing language similar to that of a statute in which

courts had previously found an implied private right of

action. See, e.g., Jackson v. Birmingham Bd. of Fduc.,

544 U.S. 167, 176-77, 125 S. Ct. 1497, 161 L. Ed. 2d 361

(2005); Cannon, 441 U.S. at 694-96. In the past, the

Court had inferred that Congress intended to ratify a

private right of action when it amended a statute while

leaving unchanged a provision that federal courts had

interpreted to confer a private right of action, see, ¢.g.,

Merrill Lynch, 456 U.S. at 381-82, but later Court

39a

opinions have foreclosed this option, see Sandoval, 532

at 291-92; Cent Bax. of Denver v. First Interstate

Bank of Denver, 511 U.S. 164, 186, 114 S. Ct. 1439, 128

L. Ed. 2d 119 (1994). As the Sandoval opinion

demonstrates, the Court is willing to dispense entirely

with an inquiry into legislative history when the text

and structure of the statute are clear. See supra note

16.

4See TAMA, 444 U.S. at 18-20 (holding that Congress

intended that "customary legal incidents" of contract

voidness, including a private right to sue for rescission,

an injunction, or restitution, would follow from its

statutory declaration that certain contracts "shall be

void").

See, e.g., Cent. Bank of Denver, 511 U.S. at 184-85

(declining to find an implied private cause of action for

aiding and abetting under the Securities Exchange Act

of 1934 because Congress had acted against the

"backdrop" of a 1929 federal securities law and

securities laws in eleven states that had provided

explicitly for such a cause of action); Northwest

Airlines, Inc. v. Transport Workers Union of America,

451 U.S. 77, 92, 101 S. Ct. 1571, 67 L. Ed. 2d 750 & n.24

(1981) (declining to find an implied private right of

action for contribution under the Equal Pay Act and

Title VII and noting that it was "significant" but “not

dispositive" that Congress had expressly provided for a

right to contribution in certain securities acts); TAMA,

444 US. at 21 (noting that Congress expressly

authorized private suits for damages in _ other

securities-reiated statutes enacted at around the same

time as the [AA).

40a

*°h'or example, the Court has examined the extent to

which state law remedies are available, see Daily

Income Fund, 464 U.S. at 542 (noting that the subject

matter of the proposed private cause of action is

"generally governed" by state law), and even the

provision's location in the United States Code, see

Thompson, 484 U.S. at 183 (stating that the placement

of the provision as an addendum to the full faith and

credit statute is "strong proof" that Congress did not

intend to create a private right of action).

27We see no merit in Wisniewski's argument that

"[nlowhere does the statute specifically refer to

enforcement by the FTC... ." (Appellant's Br. at 23

(emphasis in original)). For all practical purposes, the

reference to "section 45(a)(1)" is a reference to FTC

enforcement.

One of the remedies in the current FTC Act is

restitution. See 15 U.S.C.A. § 45(a)(4)(B) (West 2007)

("All remedies available to the Commission with respect

to unfair and deceptive acts or practices shall be

available for acts and practices described in this

paragraph, including restitution to domestic or foreign

victims."). Congress added this remedy to the FTC Act

in 2006, however, so it was not part of the FTC's

arsenal at the time § 3009 was enacted. See Pub. L. No.

109-455, 120 Stat. 3372 (Dec. 22, 2006).

*2See 15 U.S.C. § 45(a)(2) (2000) ("The Commission is

hereby empowered and directed to prevent persons,

partnerships, and corporations . . . from using unfair

methods of competition in or affecting commerce and

unfair or deceptive acts or practices in or affecting

commerce.").

Ala

30See 15 U.S.C. § 45(m)(1)(A) (2000) ("The Commission

may commence a civil action to recover a civil penalty

in a district court of the United States against any

person, partnership, or corporation which violates any

rule under this chapter respecting unfair or deceptive

acts or practices . . . with actual knowledge or

knowledge fairly implied on the basis of objective

circumstances that such act is unfair or deceptive and is

prohibited by such rule.").

Since the demise of Borak, the Supreme Court has

generally been unwilling to find implied private rights

of action in statutes that expressly provide for agency

or other enforcement. The Court has made exceptions

for certain securities and anti-discrimination statutes,

but it has done so primarily because of longstanding

precedent interpreting the same or similar language to

create a private right of action. See Jackson, 544 U.S. at

176 (private retaliation actions under Title IX);

Huddleston, 459 U.S. at 380-81, 108 S. Ct. 683, 74 L. Ed.

2d 548 (private actions based on registration statement

fraud under Section 10(b) of Securities Exchange Act);

Merrill Lynch, 456 U.S. at 378-82 (private actions

under Commodities Exchange Act); Cannon, 441 U.S.

at 694-98 (private actions under Title IX);

Superintendent of Ins. v. Bankers Life & Cas. Co., 404

U.S. 6, 92 S. Ct. 165, 30 L. Ed. 2d 128 (1971) (approving

with virtually no analysis a private right of action under

Section 10(b)). Moreover, the Court has taken a stricter

approach in recent years to both securities and anti-

discrimination statutes despite longstanding

interpretations. See Sandoval, 532 U.S. at 293 (finding

no private action under § 602 of Title VI); Cent. Bank of

Denver, 511 U.S. at 183-88 (finding no private right of

action for aiding and abetting under Section 10(b)).

42a

32Section 215 declares the contract to be "void," a term

typically used in contract law to describe contracts that

create no enforceable rights or obligations for either

party. See RESTATEMENT (SECOND) OF

CONTRACTS § 7, emt. a. Under § 215, the contract is

only void "as regards the rights" of a wrongdoer, which

suggests that the contract is merely "voidable" at the

innocent party's option. In another case, the Supreme

Court concluded that "void," as used in § 29(b) of the

Securities Exchange Act, really meant "voidable," and

noted that § 215 of the IAA is a parallel provision. See

Mills v. Elec. Auto-Lite Co., 396 U.S. 375, 387, 90 8. Ct.

616, 24 L. Ed. 2d 593 (1970).

At most, Wisniewski could contend that his payment

to Rodale fur the unordered merchandise created a

faux-contractual relationship between the two parties,

with Rodale's shipment of merchandise as the "offer"

and Wisniewski's payment as the "acceptance." Under

this reasoning, if Rodale obtained Wisniewski's

acceptance in a manner that violated the statute (e.g¢.,

by failing to inform him of his rights), then the

acceptance would be invalid and the contract voidable.

Thus, the declaration that Wisniewski has a right to

keep the merchandise would be equivalent to a

declaration that any contract that disregarded this

right shall be void, which under TAMA would entitle

Wisniewski to the "customary legal incidents" of a void

contract (including restitution). This line of reasoning is

too speculative to be convincing, however. It requires

us to make an assumption not present in TAMA: that

statutory recognition of a right automatically carries

with it the power to void any purported contracts that

arise when a wrongdoer ignores this right. Given the

absence of any direct or indirect reference in § 3009 to

43a

any contract, we are not willing to make such an

assumption.

“Our holding will not necessarily deprive individuals of

a remedy in the event that they are unable to attract

the interest of FTC enforcers. Individuals who pay for

unordered merchandise, either out of ignorance of their

right or fear of a negative credit rating, might have

recourse to state courts. A footnote in 7 AMA says that

it would be "anomalous" to assume that Congress

intended "to remit the litigation of a federal right to the

state courts." 444 U.S. at 19 n.8. In the present case,

however, Congress has authorized litigation by the

FTC in federal court. State court may remain a fallback

option for individuals who believe that the FTC has not

been vigorous enough in enforcing their rights.

Regarding the extent to which legislative history is

relevant at all in implied private right of action

inquiries, see supra note 16.

The Ninth Circuit did net extend this implied private

right of action to injunctive relief because it feared that

injunctions would interfere with FTC enforcement of §

3009. See 554 F.2d at 380. The court ultimately

dismissed the restitution claim on the ground that

insurance policies are not "merchandise" within the

meaning of § 3009. See id. at 380-81.

The majority's attempt to analogize to TAMA by

applying a contract analysis to § 3009 fails because §

3009 does not create a contract right, but a property

towards the "customary legal incidents" associated with

the property right created thereby.

44a

38A cursory review of federal case law reveals that only

one other federal court has viewed the Court's decision

as creating a distinct " Sandoval test." That court,

however, concluded that Sandoval created a four-step

test considerably different from the two-step test

discussed in the majority's opinion. See Ruta v. Delta

Airlines, Inc., 322 F. Supp. 2d 391, 402 (S.D.N.Y. 2004).

45a

CIVIL ACTION NO. 08-742

UNITED STATES DISTRICT COURT

FOR THE EASTERN DISTRICT OF

PENNSYLVANIA

DAVID WISNIEWSKI,

Plaintiff

V.

RODALE, Inc.,

Defendant

December 20, 2005, Decided

December 20, 2005, Filed; December 20, 2005, Entered

COUNSEL: MICHAEL KARNUTH, ON BEHALF

OF HIMSELF AND ALL OTHERS SIMILARLY

SITUATED, Plaintiff, Pro se.

For DAVID WISNIEWSKI, ON BEHALF OF

HIMSELF AND ALL OTHERS SIMILARLY

SITUATED, Plaintiff? DANIEL B. ALLANOFF,

MEREDITH COHEN GREENFOGEL &

SKIRNICK, P.C., PHILADELPHIA, PA.

For RODALE, INC., Defendant: ERROL C. DEANS,

JR., GROSS MCGINLEY LABARRE & EATON

LLP, ALLENTOWN, PA. GREGORY A. CLARICK,

MANATT PHELPS & PHILLIPS LLP, NEW YORK,

NY. PAUL A. MCGINLEY, SUSAN ELLIS WILD,

GROSS, MCGINLEY, LABARRE & EATON, LLP,

ALLENTOWN, PA.

OPINION

Diamond, J.

MEMORANDUM

Plaintiff and class representative David Wisniewski

alleges that magazine and book publisher Rodale, Inc.

violated a federal statute and various state laws when it

enrolled him and others in its annual book program.

Rodale has moved for summary judgment, arguing, in

part, that the federal statute provides no private right

of action. I agree and dismiss Wisniewski's federal

claim. I also dismiss Wisniewski's state law claims for

want of jurisdiction.

BACKGROUND AND PROCEDURAL HISTORY

Then-Plaintiff Michael Karnuth began this litigation on

February 25, 2003, alleging that simply because he was

a subscriber to Rodale's "Men's Health" magazine,

Defendant sent him books he had never ordered -- Sex,

a Man's Guide (in 2000), Report 2001: A Man's Guide to

Women (in 2001), and Report 2002: A Man's Guide to

Women (in 2002) -- and then demanded payment.

(Compl. at Ff 1, 12-17). Karnuth charged that Rodale

had violated the Postal MReorganization Act,

Pennsylvania's Unsolicited Merchandise Act,

Pennsylvania's Unfair Trade Practices and Consumer

Protection Law, and unnamed provisions from other

states. See 39 U.S.C. § 3009 (2004), 73 Pa. Cons. Stat. $§

2001, 201-02 et seq. This Court had jurisdiction to hear

Plaintiff's § 3009 claim pursuant to 28 U.S.C. § 1331 and

the state law claims pursuant to 28 U.S.C. § 1367.

47a

Rodale moved to dismiss the Pennsylvania state law

claims only; the Honorable Franklin Van Antwerpen

denied the Motion. See Order of May 16, 2003, at n.1

(Doc. No. 9) (Van Antwerpen, J.).

Karnuth next moved to certify his Complaint as a class

action on behalf of "all persons who, without prior

consent, received books and_ other products

from Defendant and an invoice for payment for such

books and products," as well as a subclass of “all

members of the class who paid, in part or whole, the

invoices for such books and products for personal,

family, or household purposes." (/d. at J 15). Although

Karnuth initially alleged that he had not solicited any of

the Rodale publications, discovery revealed that this

was false: he had ordered and paid for at least one of

the books. Judge Van Antwerpen observed that if

Karnuth had indeed ordered the Rodale books, "then

his claims will be quite distinct than other members of

the proposed class, assuming he has any claims at all."

See Karnuth v. Rodale, Inc., 2003 U.S. Dist. LEXIS

12095, *10 (E.D. Pa. July 2, 2008). Accordingly, Judge

Van Antwerpen denied class certification without

prejudice. See id. at *8-*10.

The case was reassigned to me on July 16, 2004.

Karnuth then filed an Amended Complaint and

renewed his Motion for Class Certification. The

Amended Complaint included allegations that differed

materially from those in Karnuth's Original Complaint.

Karnuth now alleged that in September 2000, he

completed and returned to Rodale a "One Shot Order

Card," allowing him to preview Sex, A Man's Guide and

enrolling him in Karnuth's annual book preview

program. (Amended Compl. at 44 7-8). If Karnuth did

48a

not return the book (at Rodale's expense) within

twenty-one days, he would be required to pay for it.

Karnuth alleged that he kept Sex: A Man's Guide and

sent a $ 39.65 check to Rodale in full payment. Karnuth

also alleged that as part of its preview program, Rodale

sent him two additional books: Report 2001: A Man's

Guide to Women (in 2001) and Report 2002: A Man's

Guide to Women (in 2002).

Karnuth's new allegations directly contradicted his

earlier allegation that “at no time either before or after

Defendant sent Plaintiff and the class the 2001 and 2002

unsolicited books did Plaintiff request or consent to the

mailing or sending to him of the subject books." (Compl.

at ¥ 24). In light of that contradiction, I reasoned that,

as Judge Van Antwerpen anticipated, Karnuth had

unique credibility problems that would prevent him

from adequately protecting the interests of the class.

See Karnuth v. Rodale, Inc., 2005 U.S. Dist. LEXIS

5241, * 8 (E.D. Pa. Mar. 30, 2005). I therefore denied the

Class Certification Motion without prejudice and

allowed Plaintiff's counsel to substitute a new class

representative. /d.; cf. N.T. Mar. 7, 2005 at 45:22-25

(Plaintiffs counsel stating that he could easily find

another class representative).

On April 13, 2005, Plaintiff's counsel filed a notice

substituting David Wisniewski as the new putative

class representative. Wisniewski acknowledged that he,

too, had returned the "One Shot Order Card" and had

thus received Sex: A Man's Guide. Wisniewski further

alleged that he did not understand that by returning

the card, he enrolled in Rodale's annual book preview

program. Thus, he alleged that he did not order the

books Rodale subsequently sent him -- the same Report

49a

2001 and Report 2002 volumes received by Karnuth. He

nonetheless paid for them to preserve his credit rating.

(Notice of Substitution at J] 2, 4-5); (Amended Notice

of Substitution at 9 4-7). Like Karnuth, Wisniewski

sought to represent "all persons who are or have been

enrolled in Rodale's Annual Programs and received

books from Rodale and invoices for payment of such

books, within six years preceding the filing of Plaintiff's

Class Action Complaint." (Amended Compl. at { 36). In

addition, he sought to certify a subclass of "all members

of the class who paid, in part or whole, the invoices for

such books for personal, family or household purposes."

Id.

At the class certification stage, it was apparent that

Plaintiff's theories of liability were problematic. See

Karnuth v. Rodale, 2005 U.S. Dist. LEXIS 14426, at *9-

*10 (E.D. Pa. July 18, 2005). For instance, Wisniewski

admitted in his deposition that he had read very little of

the information Rodale sent to him. Naturally, Rodale

questioned how Wisniewski could credibly allege that

the "One Shot Order Card" misled him if he had not

read it. (N.T. of Oct. 24, 2005, at 14:6-14, 24:13-25:23).

Wisniewski responded that whether or not he read the

card was immaterial. In his view, the Federal Trade

Commission's Prenotification Negative Option Rule

sets forth an _ objective disclosure standard --

enforceable throuzh 39 U.S.C. § 3009 -- that Rodale's

Order—€ard did not meet. /d. at 16:2-19:25; see 16

C.F.R. § 425.1.

As I noted in my previous opinion, I could find no

authority linking the FTC Rule and the Postal

Reorganization Act. See Karnuth, 2005 U.S. Dist.

LEXIS 14426, at *9. As I also noted, however, I could

50a

not then consider this or any other contention that went

to the merits of Wisniewski's Amended Complaint. See

Newton v. Merrill Lynch, Pierce, Fenner & Smith, Inc.,

259 F.3d 154, 166-67 (3d Cir. 2001) (court may not

consider merits when deciding class certification under

Rule 23). Accordingly, I granted Wisniewski's Motion

for Class Certification on his federal claim. Karnuth,

2005 U.S. Dist. LEXIS 14426, at *15. Because Plaintiff

had failed to analyze the distinctions among the various

unnamed state statutes, I denied certification on his

state claims.

The parties agree that my ruling on this Motion for

Summary Judgment will bind only the named parties.

Accordingly, they have not notified potential class

members of the Motion. (N.T. of Oct. 24, 2005, at 22:24-

23:18). My ruling on this Motion thus has no preclusive

effect on other class members; rather, it can serve only

as precedent. Cf. Fed. R. Civ. Proc. 23(c)(1)(B) ("For

any class certified under Rule 23(b)(8), the court must

direct to class members the best notice practicable

under the circumstances... .").

STANDARD OF REVIEW

Upon motion of any party, I may grant summary

judgment "if there is no genuine issue as to any

material fact and the moving party is entitled to

judgment as a matter of law." F'ed. R. Civ. P. 56(c). The

moving party must initially show the absence of any

genuine issues of material fact. See Celotex Corp. v.

Catrett, 477 U.S. 317, 325, 106 S. Ct. 2548, 91 L. Ed. 2d

265 (1986). In its review of the record, "the court must

give the nonmoving party the benefit of all reasonable

inferences." See Sempier v. Johnson & Higgins, 45 F.3d

ola

724, 727 (8d Cir. 1995), cert. denied, 515 U.S. 1159, 182

L. Ed. 2d 854, 115 S. Ct. 2611 (1995). An issue is

material only if it could affect the result of the suit

under governing law. See Anderson v. Liberty Lobby,

Inc., 477 U.S. 242, 106 8S. Ct. 2505, 91 L. Ed. 2d 202

(1986). If, after viewing all reasonable inferences in

favor of the non-moving party, the court determines

that there is no genuine issue of material fact, summary

judgment is appropriate. See Celotex, 477 U.S. at 322;

Wisniewski v. Johns-Manville Corp., 812 F.2d 81, 83

(3d Cir. 1987). The court's function is not to weigh the

evidence and determine the facts, but rather to

determine whether there is a genuine issue for trial.

Anderson, 477 U.S. at 249.

DISCUSSION

I. The Law of the Case Does Not Bar this Decision

As a threshold matter, Plaintiff argues that the law of

the case doctrine compels me to conclude that § 3009

provides a private right of action. See Pl. Mem. in Opp.

to Rodale's Mot. for Summ. J. at 2-3. I do not agree.

Rodale initially moved to dismiss Plaintiff's claim under

Pennsylvania's Unsolicited Merchandise Act,

contending that the UMA does not provide a private

right of action. In denying Rodale's Motion, Judge Van

Antwerpen cited Kipperman v. Academy Life Ins. Co.,

in which the Ninth Circuit had found a private right of

action under the “analogous federal statute .. . 39

U.S.C. § 3009." Order of May 16, 2003, at n.1 (Doc. No.

9) (Van Antwerpen, J.) (citing 554 F.2d 377, 380 (9th

Cir. 1977)). Plaintiff argues that in thus holding that

Pa.'s UMA provides a private right of action, Judge

52a

Van Antwerpen necessarily also held that "there is a

private right of action under [§ ] 3009... ." Pl. Mem. in

Opp. to Rodale's Mot. for Summ. J. at 3. To state

Plaintiffs contention is to refute it.

The Supreme Court has held that "when a court decides

upon a rule of law, that decision should continue to

govern the same issues in subsequent stages in the

same case." Arizona v. California, 460 U.S. 605, 618,

103 S. Ct. 1382, 75 L. Ed. 2d 318 (1983). "Courts apply

the law of the case doctrine when their prior decisions

in an ongoing case either expressly resolved an issue or

necessarily resolved it by implication." UA Theatre

Circuit, Inc. v. Twp. of Warrington, PA, 316 F.3d 392,

397-98 (3d Cir. 2003) (quoting Aramony v. United Way

of Am., 254 F.3d 408, 410 (2d Cir. 2001)). I do not

believe the doctrine applies here.

Rodale did not ask Judge Van Antwerpen to determine

whether § 3009 included a private right of action; it

moved to dismiss Plaintiff's state law claims only. See

Answer to Count 1 (Doc. No. 3); Mot. to Dismiss Counts

II and III (Doc. No. 4). Thus, Judge Van Antwerpen

never “explicitly resolved" the issue. Rather, he

explicitly applied Pennsylvania state law in analyzing

whether a private right of action exists under the

Pennsylvania Unsolicited Merchandise Act, and offered

Kipperman as advisory authority. See Order of May 16,

2003, at n.1 (Doc. 9) (Van Antwerpen, J.) (analyzing

whether a private right of action exists under the three

factors discussed in Estate of Witthoeft v. Kiskaddon,

557 Pa. 340, 733 A.2d 623, 626 (Pa. 1999).

Nor does Judge Van Antwerpen's ruling that the UMA

provides a private right of action necessarily imply the

53a

existence of a right of action under § 3009. The

language and structure of the UMA and § 3009 differ

significantly. The UMA is silent with respect to its

enforcement mechanism; § 3009 expressly provides for

enforcement by the FTC. Compare 39 U.S.C. § 3009

with 73 Pa. Cons. Stat. § 2001. A different section of the

Postal Reorganiza-ion Act provides for private

enforcement; the UMA has no such similar provision.

See 39 U.S.C. § 3017; 73 Pa. Cons. Stat. § 2001. In these

circumstances, Judge Van Antwerpen's analysis of the

UMA necessarily had nothing to do with § 3009.

Finally, as the Third Circuit has held, the law of the

case doctrine "does not restrict a court's power but

rather governs its exercise of discretion." In re City of

Philadelphia Litig., 158 F.3d 711, 718 (8d Cir. 1998).

The circumstances presented here strongly militate

against applying the doctrine. Accordingly, I will

proceed to a discussion of the merits of Rodale's

content’ons.

II. Section 3009 Does Not Provide for a Private

Right of Action

Rodale contends that because only the FTC may bring

an action under § 3009, Wisniewski may not seek to

enforce the statute here. If Rodale is correct, then

Plaintiff is without any remaining federal cause of

action.

Congress must create a private right of action, either

expressly or by implication. See Alexander v. Sandoval,

932 U.S. 275, 286, 121 S. Ct. 1511, 149 L. Ed. 2d 517

(2001). Plaintiff has not shown that Congress did either

with respect to § 3009.

54a

First, as Plaintiff acknowledges, the statute's actual

text does not expressly create a private right of action:

(a) Except for (1) free samples clearly and

conspicuously marked as_ such, and (2)

merchandise mailed by a charitable organization

soliciting contributions, the mailing of unordered

merchandise or of communications prohibited by

subsection (c) of this section constitutes an unfair

method of competition and an unfair trade

practice in violation of section 45(a)(1) of Title 15.

(b) Any merchandise mailed in violation of

subsection (a) of this section, or within the

exceptions contained therein, may be treated as

a gift by the recipient, who shall have the right

to retain, use, discard, or dispose of it in any

manner he sees fit without any obligation

whatsoever to the sender. All such merchandise

shall have attached to it a clear and conspicuous

statement informing the recipient that he may

treat the merchandise as a gift to him and has

the right to retain, use, discard, or dispose of it in

any manner he sees fit without any obligation

whatsoever to the sender.

39 U.S.C. § 3009; see Pl. Mem. in Opp. to Rodale's Mot.

for Summ. J at 6. Rather, Plaintiff strenuously contends

that this statutory language creates an implied private

right of action. See zd. at 3-9; Three Rivers Ctr. for

Indep. Living, Inc. v. Housing Auth. of Pittsburgh, 382

F.3d 412, 419 (3d Cir. 2004). I disagree.

The Supreme Court has created a four-factor test to

55a

determine "whether a private remedy is implicit in a

statute not expressly providing one":

First, is the plaintiff "one of the class for whose

especial benefit the statute was enacted," -- that

is, does the statute create a federal right in favor

oi the plaintiff? Second, is there any indication of

legislative intent, explicit or implicit, either to

create such a remedy or to deny one? Third, is it

consistent with the underlying purposes of the

legislative scheme to imply such a remedy for the

plaintiff? [Fourth,] is the cause of action one

traditionally relegated to state law, in an area

basically the concern of the States, so that it

would be inappropriate to infer a cause of action

based solely on federal law?

Cort v. Ash, 422 U.S. 66, 78, 95 S. Ct. 2080, 45 L. Ed. 2d

26 (1975) (citations omitted). The Court subsequently

has heid that "the burden is on [the proponent of a

private right of action] to demonstrate that Congress

intended to make a private remedy." Suter v. Artist M.,

503 U.S. 347, 363-64, 112 8S. Ct. 1860, 118 L.. Fd. 2d 1

(1992). The Court has underscored that merely citing to

the so-called "rights-creating" language of a statute

does not meet this burden. See Gonzaga University v.

Doe, 536 U.S. 278, 284, 122 S. Ct. 2268, 153 L. Ed. 2d 309

(2002) ("Even where a statute is phrased in such

explicit rights-creating terms, a plaintiff suing under an

implied right of action still must show that the statute

manifests an intent 'to create not just a private right

but also a private remedy."); cf. Care Choices HMO v.

Engstrom, 330 F.3d 786, 789 (6th Cir. 2003) (granting of

Medicare-substitute HMOs certain reimbursement

rights "alone [was] not sufficient to imply a private

56a

right of action"). As the Third Circuit has noted, "even

when Congress creates rights or obligations (including

personal rights), it does not necessarily follow that

private parties can enforce them or obtain a direct

remedy through the judicial process." Three Rivers, 382

F.3d at 420. For an implied right of action to exist, "the

statute [must] manifest[] an intent 'to create not just a

private right but also a private remedy.'" See Gonzaga,

536 U.S. at 284 (quoting Sandoval, 532 U.S. at 286).

The Supreme Court has further clarified Cort v. Ash

by holding that "statutory intent" is "determinative,"

and that "without it, a cause of action does not exist and

courts may not create one, no matter how desirable that

might be as a policy matter, or how compatible with the

statute." Alexander v. Sandoval, 532 U.S. at 286. The

Third Circuit has explained that under Sandoval,

"Congress's intent in enacting a statute is always the

‘focal point' in determining whether courts should infer

a private right of action." Three Rivers, 382 F.3d at 421.

Accordingly, I need not "trudge through all four of the

[Cort v. Ash] factors when the dispositive question of

legislative intent has been resolved." Neer v. Pelino,

389 F. Supp. 2d 648, 653 (E.D. Pa. 2005) (citing Merrill

Lynch, Pierce, Fenner & Smith v. Curran, 456 U.S. 353,

888, 102 S. Ct. 1825, 72 L. Ed. 2d 182 (1982)).

Plaintiff ignores this wealth of controlling authority and

instead misstates the law, arguing that "the Supreme

Court has held, without exception, absent a clear

Congressional intent to exclude ‘judicial interference’

with the particular statute, that ... language [such as

that in § 3009(b)]" -- specifically, its provision allowing

a consumer to "treat" unordered merchandise as a "gift"

-- "creates a presumption in favor of a private right of

57a

action to enforce that right." See Pl. Mem. in Opp. to

Rodale's Mot. for Summ. J. at 5-6; see also N.T. of Oct.

24, 2005, at 13:8-20 (Plaintiffs counsel asserting that

"the only way you can show that it's not to be enforced .

..is if... you find specific concrete evidence that

Congress didn't intend there to be a remedy ...."). As I

have already discussed, the law provides exactly the

opposite.

Plaintiff also offers two pre-Sandoval cases,

Kipperman v. Academy Life Ins. Co. and Crosley v.

Lens Express, Inc., in which courts applied the Cort v.

Ash factors and found a private right of action under $

3009. See Kipperman, 554 F.2d 377; Crosley, No.

SADO0CA385EP, 2001 U.S. Dist. LEXIS 25222, at *2-*4

(W.D. Tex. Feb. 12, 20@1). Plaintiff's selection of these

decisions underscores the merit of Rodale's contentions.

I note first that these decisions are not controlling. See,

e.g., Keefe v. Prudential Prop. & Cas. Ins. Co., 203 F.3d

218, 226 (3d Cir. 2000) ("The authority from other

jurisdictions provides some helpful guidelines, but has

no great persuasive effect . .. ."). Moreover, as the

Sandoval Court "abandoned" the earlier practice of

finding private rights of action to "make effective

[statutory] purpose, " these pre-Sandoval cases are

unpersuasive. See Sandoval, 532 U.S. at 287 (calling

this practice part of an “ancien regime."); see also

Correctional Servs. Corp. v. Malesko, 534 U.S. 61, 67 n.

3, 122 S. Ct. 515, 151 L. Ed. 2d 456 (2001) (noting that

the Supreme Court has, in recent years, unambiguously

"retreated from [its] previous willingness to imply a

cause of action where Congress has not provided one").

Indeed, Crosley has been rejected explicitly in the only

post-Sandoval decision to discuss whether § 3009

58a

implies a private right of action. Randolph, 2002 U.S.

Dist. LEXIS 26289, at *6-*7. As for Kipperman, the

Ninth Circuit there acknowledged that it was creating

a private remedy in the absence of Congressional

intent. Kipperman, 554 F.2d at 380. Although such a

decision arguably was appropriate in 1977, it is clearly

not appropriate today.

Applying Sandoval and the related authority discussed

above, I conclude that § 3009 includes no implied

private right of action. Section 3009(a) explicitly refers

to that portion of the Federal Trade Commission Act

giving enforcement authority to the FTC rather than to

consumers. See 39 U.S.C. § 3009; 15 U.S.C. § 45(a)(1).

Congress is presumed to know both the scope of the

enforcement powers it has granted to the F'TC and that

no private right of action exists under the FTC Act.

Randolph v. Oxmoor House, Inc., No. SA01LCA0699,

2002 U.S. Dist. LEXIS 26289, at *25 (W.D. Tex. Sept.

30, 2002); see also Freedman v. Meldy's, Inc., 587 F.

Supp. 658 (E.D. Pa. 1984) (analyzing the repeated

holding that the FTC Act includes no private right of

action). Moreover, Congress explicitly created a private

right of action in another section of the Postal

Reorganization Act. See 39 U.S.C. § 3017(e)(1)-(2). This

strongly suggests that its failure to create this right in

§ 3009 was intentional. See Transamerica Mortgage

Advisors, Inc. v. Lewis, 444 U.S. 11, 20, 100 S. Ct. 242,

62 L. Ed. 2d 146 (1979) (conferred private right of

action in one statutory provision but silence in another

"strongly suggests" that Congress did not intend to

create such a right). Finally, the legislative history is

silent as to whether Congress intended to create a

private right of action. See Randolph, 2002 U.S. Dist.

LEXIS 26289, at *10-*11 (discussing the legislative

history of § 3009).

In these circumstances, the statute's text, structure,

and legislative history compel me to conclude that

Congress chose not to create a private right of action

under § 3009. See Sandoval, 532 U.S. at 288 (noting that

the inquiry into legislative intent involves looking to

the text and structuie of a statute); Towche Ross & Co.

v. Redington, 442 U.S. 560, 571, 99 S. Ct. 2479, 61 L. Ed.

2d 82 (1979) ("Implying a private right of action on the

basis of congressional silence is a hazardous enterprise

at best."); Gaj v. [*558] U.S. Postal Service, 800 F.2d

64, 68-69 (8d Cir. 1986) (finding no private right of

action under Postal Reorganization Act, 39 U.S.C. §

1001(b), because neither language of statute nor

legislative history reflected Congressional intent to

create private remedy). As the only other court to deal

with this question has noted, "if a private individual

wishes an injunction against an unfair trade practice as

defined in section 3009, the individual must seek

recourse with the FTC or pursue any other available

federal or state court remedies." Randolph, 2002 U.S.

Dist. LEXIS 26289, *25-*26 (W.D. Tex. 2002).

III. The Court Lacks Jurisdiction Over Plaintiff's

State Law Claims

In every case, a federal court is required independently

to examine its jurisdiction. FW/PBS, Inc. v. City of

Dallas, 493 U.S. 215, 231, 110 S. Ct. 596, 107 L. Ed. 2d

603 (1990) overruled on other grounds by City of

Littleton v. Z.J. Gifts D-4, LLC, 541 U.S. 774, 1248. Ct.

2219, 159 L. Ed. 2d 84 (2004); see also, Allen v. Wright,

468 U.S. 737, 750, 104 S. Ct. 3315, 82 L. Ed. 2d 556

(1984). The court may thus address jurisdiction sua

60a

sponte at any stage of proceedings. See F W/PBS, Inc.,

493 U.S. at 230; Sun Buick v. Saab Cars U.S.A., 26 F.3d

1259, 1261 (8d Cir. 1994); Eastampton Center, LLC v.

Township of Eastampton, 155 F. Supp. 2d 102, 112

(D.N.J. 2001). When determining whether to exercise

pendent jurisdiction over state law claims, federal

courts should consider judicial economy, convenience,

fairness to litigants, and comity. See Hudson United

Bank v. Litenda Mortg. Corp., 142 F.3d 151, 157 (3d Cir.

1998); Lentino v. Fringe Employee Plans, Inc., 611

F.2d 474, 478 (3d Cir. 1979).

Whether or not Wisniewski has even alleged a claim

under state law has become a matter of some dispute.

The Amended Complaint, filed when Karnuth was the

named Plaintiff, purports to bring claims under

Pennsylvania statutes "and similar . . . acts in other

states." Yet, as I have noted, the Amended Complaint

includes specific cites to Pennsylvania law only. (Compl.

at PP 50-59). Wisniewski, a resident of Illinois, adopted

the Amended Complaint as his own. Given

Wisniewski's residence, Defendant directed its Motion

to any claims alleged under Illinois law. Plaintiff has

indicated, however, that he apparently will not proceed

on his state law claims. (N.T. of Oct. 24, 2005, at 67:22-

70:17). In any event, having dismissed Plaintiff's federal

claim, I have discretion to dismiss any remaining state

law claims for want of jurisdiction. 28 U.S.C. 1367(c)(3);

see also Hudson United, 142 F.3d at 157; Fortuna's Cab

Service, 269 F’. Supp. 2d 562, 566 (D.N.J. 2003) (citing

United Mine Workers v. Gibbs, 383 U.S. 715, 726, 86 S.

Ct. 1180, 16 L. Ed. 2d 218 (1966)). As it appears Plaintiff

has abandoned any remaining state law claims for the

purposes of this litigation, there is no prejudice to

either party if I dismiss the Amended Complaint in its

6la

entirety. See Queen City Pizza, Inc. v. Domino's Pizza,

Inc., 124 F.3d 480, 444 (3d Cir. 1997) ("Because all

federal claims were correctly dismissed and dismissal of

the remaining contract claims would not be unfair to

the litigants or result in waste of judicial resources"

dismissal of state claims was appropriate). Accordingly,

I dismiss the remainder of Plaintiff's Complaint for

want of jurisdiction.

An appropriate Order follows.

PAUL 8S. DIAMOND, J.

ORDER

AND NOW, this 20th day of December, 2005, upon

consideration of Plaintiff's Motion for Partial Summary

Judgment (Doc. No. 79), Defendant's Motion for

Summary Judgment (Doc. No. 80), the parties’

responses, and any related submissions, itis hereby

ORDERED as follows:

1. Plaintiffs Motior for Partial Summary Judgment is

DENIED.

2. Defendant's Motion for Summary Judgment is

GRANTED. Count I of Plaintiff's Complaint is hereby

DISMISSED with prejudice.

3. Counts II and III of Plaintiff's Complaint are hereby

DISMISSED without prejudice for want of

jurisdiction. The Clerk of Court shall close this matter

for statistical purposes.

BY THE COURT/PAULS. DIAMOND, J.

62a

Dated: 1/24/2008

No. 06-1305

UNITED STATES COURT OF APPEALS FOR THE

THIRD CIRCUIT

DAVID WISNIEWSKI, ON BEHALF OF HIMSELF

AND ALL OTHERS SIMILARLY SITUATED

v.

RODALE, INC. David Wisniewski, Appellant

On Appeal from the United States District Court for

the Eastern District of Pennsylvania. District Court

No. 03-cev-00742. District Judge: The Honorable Paul S.

Diamond.

SUR PETITION FOR REHEARING

Before: SCIRICA, Chief Judge, SLOVITOR, McKEE,

RENDELL, BARRY, AMBRO, FUENTES, SMITH,

FISHER, CHAGARES, JORDAN, HARDIMAN and

WEIS,* Circuit Judges

The petition for rehearing filed by Appellant in

the above entitled case having been submitted to the

judges who participated in the decision of this Court,

and to all the other available circuit judges in regular

active service, and no judge who concurred in the

decisions having asked for rehearing, and a majority of

the circuit judges of the circuit in regular active service

not having voted for rehearing, the petition for

rehearing by the panel and the Court en bance, is

63a

DENIED.

Footnote

*The vote of the Honorable Joseph F. Weis, Jr., Senior

United States Circuit Judge, is limited to panel

rehearing only.

This is a copy of a public record, reproduced as it was published. It is not legal advice, and it may not be the version a court would rely on. Check the official source before you cite it.

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