Petition for Writ of Certiorari — White Industries, Inc. v. Cessna Aircraft Co.
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, yy ¢ Supreme Court, Us.
deal FILED
AUG 4 1988
No. SS8- . WOSEPH £, SPANIOL, UR,
In the Supreme Court of the United States
OCTOBER TERM, 1988
WHITE INDUSTRIES, INC., CARTHAGE AIRWAYS,
INC. and EUGENE INGRAM,
Petitioners,
VS.
THE CESSNA AIRCRAFT COMPANY and
CESSNA FINANCE CORPORATION,
Respondents.
PETITION FOR A WRIT OF CERTIORARI TO THE
UNITED STATES COURT OF APPEALS
FOR THE EIGHTH CIRCUIT
Epwarp A. McCoNnwELi
(Counsel of Record)
LAW FIRM OF
Epwarp A. McCoNnweELL
Cloverleaf V Building
Suite 210
6701 West 64th Street
Overland Park, Kansas 66202
(913) 262-0605
JOHN A. COCHRANE
STEWART C. LOPER
CoOcHRANE AND BRESNAHAN, P.A.
24 East 4th Street
Saint Paul, Minnesota 55101
(612) 298-1950
Attorneys for Petitioners
E. L. MENDENHALL, INc., 926 Cherry Street, Kansas City, Mo. 64106, (816) 421-3030
QUESTIONS PRESENTED
1. UNDER THE ROBINSON PATMAN ACT, ARE DIS-
TRIBUTOR SALES TO PERSONS WHO ARE UNAUTHO-
RIZED DEALERS NOT IN COMPETITION AS A MATTER
OF LAW EVEN THOUGH AUTHORIZED DEALERS ARE
IN FACT IN COMPETITION WITH DISTRIBUTORS FOR
SUCH SALES?
2. UNDER THE ROBINSON PATMAN ACT, WHAT IS
THE PROPER STANDARD FOR DETERMINING IF AF-
FILIATED COMPANIES SHOULD BE TREATED AS
ONE ENTITY FOR THE PURPOSE OF IMPOSING LI-
ABILITY?
3. UNDER SECTION 1 OF THE SHERMAN ACT, 15
U.S.C. 1, DO SPECIAL DISCOUNTS, REBATES, FINANC-
ING AND TERMS AND CONDITIONS OF SALE AGREED
UPCN AND GRANTED TO ONLY ONE OF ITS TEN
DISTRIBUTORS AND TO NONE OF ITS DIRECT DEAL-
ERS BY A COMPANY WHICH IS BOTH A MANUFAC-
TURER AND DISTRIBUTOR OF AIRCRAFT, CONSTI-
TUTE A HORIZONTAL COMBINATION, CONTRACT OR
CONSPIRACY IN RESTRAINT OF TRADE?
a. Is application of the law concerning vertical con-
spiracy applicable to this case?
b. Is specific intent required to prove a horizontal
conspiracy in violation of the Sherman Act?
c. Is the Rule of Reason applicabie to a horizontal
conspiracy in restraint of trade?
II
TABLE OF CONTENTS
COUTTS FIR inc iccsctine che accnennsenernrenermsnee
PETITION FOR WRIT OF CERTIORARI TO THE
UNITED STATES COURT OF APPEALS EIGHTH
CI. Sock pecetensrncnsncinrsciesnkerantinhshinsiversasaiaaue eal enn
CENT IAN oninsecencsccsinstess cen eaeanaes
RMI BES oo vseice nines snnsnadnednorendnienasénssasegaccainia eau
STATUTE TIVO GD a cissiccvsnscncsiesscsosdesorsteienvanseneoannains
EAT CO ACE iste ssicissncsenicccccieentonenabaseemammenaret
REASONS FOR GRANTING WRIT—
§ No Appellate Court Has Dealt Squarely With
The Issue Of Whether An Unauthorized
Dealer Or Broker Who Is A Customer And
Competitor Of Authorized Dealers May Pur-
chase Products From A Favored Buyer (Dis-
tributor) Without Violating The Robinson
gE | - SR Steyn ate) od
II. The Holding Of The Eighth Circuit Is In Con-
flict With The Recognized Standards Of
Treatment Of Distributors’ Affiliated Com-
panies In The Determination Of Robinson Pat-
UNG DAE wiccen iin conasncxanvianncetieeeee mana
III. The Holding Of The Eighth Circuit Court Of
Appeals Js In Conflict With The Recognized
Standards For Determining Liability For
Horizontal Conspiracies In Violation Of The
Shrermae AGF :acinieniscnccssriencioaset cee oneenades
A. The Law Concerning Vertical Conspir-
acies Is Inapplicable In This Case Since
The Case Involves A Horizontal Conspir-
13
16
III
B. Specific Evidence On Intent Is Not Re-
quired To Prove A Horizontal Conspiracy
In Violation Of The Sherman Act
C. The Rule Of Reason Is Inapplicable To
Plaintiffs’ Claims In This Action
CONCLUSION .....
TABLE OF AUTHORITIES
Cases
-
Alhambra Motor Parts, 57 F.T.C. {007 1960), aff'd
in part, set aside in part, and remanded, 309 F.2d 213
(9th Cir. 1962), on remand, 68 F.T.C. 1039 (1965) .
Baker v. Raymond International, 656 F.2d 173 (1981)
Bogosian v. Gulf Oil Corp., 561 F.2d 434 (3rd Cir. 1977),
cert. denied, 434 U.S. 1086, 98 S.Ct. 1280, 55 L.Ed.2d
Neen Tain vert nacsccnsanennannbieeteceoseannesens
Catalano, Inc. v. Target Sales, Inc., 466 U.S. 643, 100
S.Ct. 1925, 64 L.Ed.2d 580 (1980) —...............
Century Hardware Corporation v. Acme United Cor-
poration, 467 Fed. Supp. 350 (E.D. Wisconsin, 1979)
F.T.C. v. Monroe Auto Equipment Corp., 66 F.T.C.
276 (1964), aff'd, 347 F.2d 401 (7th Cir. 1965), cert.
SI EE MR, TO © OE oc cinncncnsmescncecescocenannnnnsconsee
F.T.C. v. Rubberoid Co., 343 U.S. 470, 72 S.Ct. 800,
i eee
F.T.C. v. Simplicity Pattern Co., 360 U.S. 55, 79 S.Ct.
i 6) Ec NEE
In the Matter of E. Edelmann & Company, 51 F.T.C.
978 (1958), affd, 239 F.2d 152 (7th Cir. 1956),
cert. denied, 355 U.S. 941, rehearing denied, 356 U.S.
905 (1958) ......... iislesalliclemiopunsasioionees Io es Et NEE,
14
14
IV
J. Truett Payne Company v. Chrysler Motors Cor-
poration, 451 U.S. 557, 101 S.Ct. 1923, 68 L.Ed.2d
BS CED sccuiinea ice iccectsidatietiioimentaenstinnnions 8
Kirby v. Mallory, 480 F.2d 904 (1973) —...........-......... 12, 13
Klor’s, Inc. v. Broadway-Hale Stores, Inc., 359 U.S.
207, 79 S.Ct. 705, 3 L.Ed.2d 741 (1959) ........................ 20
National Dairy Products Corporation v. United States
of America, 350 F.2d 321 (8th Cir. 1965) —................ 14
Radiant Burners v. People’s Gas, Light and Coke Co.,
364 U.S. 656, 81 S.Ct. 365, 5 L.Ed.2d 358 (1961) -....... 20
Rea v. An-Son Corporation, 79 F.R.D. 25 (W.D. Okla,
IPT | eicssentthancnentinsdeneencnsaesnccnlteiianentedcunesstalibanasesetnteiiieiéoddbaneid 14
Reines Distributors v. Admiral Corporation, 256 Fed.
Um, Te Ce ea in CN cian cccctcsntciiciettecerneienes 14
Silver v. New York Stock Exchange, 373 U.S. 341, 83
S.Ct. 1246, 10 L.Ed.2d 389 (1963) ~..............2..2..2......... 20
Tennessee Valley Authority v. Exxon Nuclear Com-
pany, Inc., 753 F.2d 493 (6th Cir. 1985) —....00...... 14
United States v. American Smelting and Refining Co.,
182 Fed. Supp. 834 (S.D.N.Y. 1960) —.......0200.... 18
United States v. General Motors Corp., 384 U.S. 127,
86 S.Ct. 1321, 16 L.Ed.2d 415 (1966) -..........00.0000002..... 19, 20
United States v. McKesson and Robins, 351 U.S. 305,
76 S.Ct. 937, 100 L.Ed. 1209 (1956) ............................ 16
United States v. Paramount Pictures, Inc., 334 U.S.
131, 68 S.Ct. 915, 92 L.Ed. 1260 (1948)
United States v. Socony Vacuum Oil Co., 310 U.S. 150,
60 S.Ct. 811, 84 L.Ed. 1129 (1940) __.... Sea ote see NA 19
United States v. Wahl Shoe Co., 369 Fed. Supp. 386
NING III aerhchaciglaschaa nis cinecneasintics cn thechnamencs tab saniiccines 18
Zoslaw v. MCA Distributing Corp., 693 F.2d 870 (9th
a eR ee Ore eae Scere ern, eed 17
Vv
Statutes
a ee NE aiccesrdetthtientidechs tate 2
Robinson Patman Act, 15 U.S.C. sec. 13a... 2
Sherman Act, 15 U.S.C. see. 1 ..........................
Other
No. 88-
In the Supreme Court of the United States
OCTOBER TERM, 1988
WHITE INDUSTRIES, INC., CARTHAGE AIRWAYS.
INC. and EUGENE INGRAM,
Petitioners,
VS.
THE CESSNA AIRCRAFT COMPANY and
CESSNA FINANCE CORPORATION,
Respondents.
PETITION FOR A WRIT OF CERTIORARI TO THE
UNITED STATES COURT OF APPEALS
FOR THE EIGHTH CIRCUIT
Petitioners respectfully pray that a Writ of Certiorari
issue to review the final order of the United States Court
of Appeals, Eighth Circuit, 845 F.2d 1497 (May 6, 1988),
which affirmed the judgment of the District Court for the
Western District of Missouri, 657 Fed. Supp. 687 (1987),
dismissing the claims of White Industries, Inc., Carthage
Airways, Inc., and Eugene Ingram against the defendants;
and decertifying a plaintiff class of Cessna dealers that had
been initially certified in October, 1973.
OPINION BELOW
The Opinion of the United States Court of Appeals,
Eighth Circuit is reported as White Industries, Inc., et al.
v. The Cessna Aircraft Company, et al. 845 F.2d 1497
(May 1988). That opinion is reproduced in the appendix
which is included with this petition. (See Appendix A).
Also included in the appendix is an opinion of the trial
court entered on November 19, 1975. The trial court’s
opinions giving rise to the appeal can be found in 657 Fed.
Supp. 687. The trial court’s opinion will be supplied in
a supplemental! appendix.
JURISDICTION
The opinion of the United States Court of Appeals,
Eighth Circuit, affirming the trial court’s judgment in this
case was entered on May 6, 1988. The jurisdiction of this
Court is invoked under 28 U.S.C. sec. 1254(1). This peti-
tion was filed within ninety days of the Eighth Circuit's
order of judgment.
STATUTES INVOLVED
The pertinent provisions of the Robinson Patman Act,
15 U.S.C. sec. 13a, are as follows:
“.. . It shall be unlawful for any person engaged in
commerce, in the course of such commerce, either
directly or indirectly, to discriminate in price between
different purchasers of commodities of like grade and
quality, where either or any of the purchases involved
in such discrimination are in commerce, where such
3
commodities are sold for use, consumption, or resale
within the United States or any Territory thereof or
the District of Columbia or any insular possession or
other place under the jurisdiction of the United States,
and where the effect of such discrimination may be
substantially to lessen competition or tend to create
a monopoly in any line of commerce, or to injure, de-
stroy, or prevent competition with any person who
either grants or knowingly receives the benefit of
such discrimination, or with customers of either of
them... .”
In addition, 15 U.S.C. sec. 1 states as follows:
“Every contract, combination in the form of trust or
otherwise, or conspiracy, in restraint of trade or com-
merce among the several States, or with foreign na-
tions, is hereby declared to be illegal: .. .”
STATEMENT OF FACTS
The Cessna Aircraft Company (Cessna) maintained
a two-tier distribution system. It sold approximately
50% of its aircraft to ten “independent distributors” at
a discount of 25% or 26% off suggested retail price.
Independent distributors were supposed to sell] aircraft
to authorized Cessna dealers appointed by them. Cessna
sold the-remaining 50% of its output direct to dealers
(called “zone dealers”) appointed directly by Cessna, at
a discount of 20% off suggested retail price. Cessna was
thus both a manufacturer and a distributor in competi-
tion with independent distributors. The terms of the
written dealer contracts for zone dealers and independent
dealers was prepared by Cessna and contained essentially
4
the same terms and conditions. The contracts required
authorized dealers to make certain purchases and perform
a number of duties including such things as performance
of warranty work, maintenance of a stock of spare parts,
provision of service facilities, maintenance of a certain
number and quality of employees, and maintenance of a
fleet of demonstrator aircraft.
During the relevant period of time, there were also
in the aircraft industry persons referred to as “fixed
based operators” (F.B.O.’s). The operation of F.B.O.’s
range from little or no facilities to full service facilities
which provided gas, repair, tie-down, aircraft rental and
aircraft sales. These F.B.O.’s commonly purchased air-
craft for their own use and for resale from Cessna dealers
and Cessna distributors, without meeting the require-
ments of the Cessna franchise agreement. Some F.B.Q.’s
like Ray Horridge operated as a broker without airport
facilities. As such he acquired aircraft from distributor
Walston at the same time he purchased services and
attempted to purchase aircraft from White Industries.
White Industries, Inc., an authorized (zone) dealer
during 1968 and 1969 and Eugene Ingram, an authorized
independent dealer and authorized zone dealer at various
times in the period 1968 to 1974, alleged that indepen-
dent distributors sold Cessna aircraft to persons who were
not authorized Cessna dealers at prices at or below dealer
net price and thereby caused Defendants to violate Sec-
tion 2(a) and 2(f) of the Robinson-Patman Act.
One of the issues for trial as framed by the trial court
in its Order of November 19, 1975 (Docket No. 130) was
“. . wnether the Cessna franchise dealers and inde-
5)
pendent wholesale distributors competed for the same
customers and thus on the same functional level.”
There was actual competition between independent
distributors and dealers for sales. That competition was
observed by the highest managers of the Cessna Aircraft
Company, but Cessna took no action to prevent it. Studies
by Cessna’s own dealer Pennant Aviation, attribute low
gross profit on sales to distributed competition. Former
distributor, principal, Vincent DeScoise, testified at length
about “retail sales” made by his distributor D.A.D. Mr.
DeScoise testified that all dealers of Cessna Aircraft in
the United States competed with each other and with
Walston.
The record clearly shows direct competition between
White Industries and Walston for sales to Roy Hor-
ridge. Horridge and the companies with which he was
affiliated, Kaw Investment and Mid-Continent Aviation,
purchased aircraft from Walston (Southaire). Horridge
bought from Walston not from White because he could
purchase less expensively from Walston and could then
resell at a lower price than could White.
The largest of the independent distributors was a
group of distributors owned by Walston Aviation, Inc.
and referred to as “Walston” or the Walston group.
Walston accounted for nearly 25% of the total sales of
Cessna aircraft. (Appendix C).
Undisputed evidence from the former Senior Vice
President of the Cessna Aircraft Company shows that
there was overproduction by Cessna in most of the rel-
evant time period; that the overproduction overloaded the
entire distribution system; that planes had to be gotten
rid of to make way for next years models and that Cessna
6
agreed with Walston to give Walston special discounts,
rebates and financing not made available to other dis-
tributors. New model introduction was facilitated by
getting rid of the previous years models. Once new
models were introduced, dealers were required to pur-
chase new model demonstrators pursuant to the terms
of their franchise contracts. New model introduction
dates were changed from year to year in the sole dis-
cretion of Cessna. The effect of these special discounts
and financing arrangements with Walston was to allow
the introduction of new models at an artificially higher
__ price and would have prevailed had there been an over-
supply of aircraft on the market. Petitioners’ economic
expert testified that the agreements between Cessna and
Walston allowing Walston to purchase aircraft at a price
below that which Cessna zone dealers could sell similar
Cessna aircraft, resulted in economic damage to the
Petitioners.
REASONS FOR GRANTING WRIT
|
No Appellate Court Has Dealt Squarely With The
Issue Of Whether An Unauthorized Dealer Or Broker
Who Is A Customer And Competitor Of Authorized
Dealers May Purchase Products From A Favored
Buyer (Distributor) Without Violating The Robinson
Patman Act
Petitioner has consistently maintained throughout this
litigation that sales of aircraft by Cessna distributors to
unauthorized dealers or brokers are violations of the
Robinson Patman Act if it could be shown that unautho-
rized dealers or brokers were actual or potential customers
of authorized dealers. The Cessna defendants raised this
issue (called the FBO theory) on numerous occasions
throughout the pendency of the litigation. One significant
occasion resulted in the following order from the Honor-
able William H. Becker on November 19, 1975:
“...IL. The F.B.O. Theory.
In Cessna Aircraft Corporation’s system of dis-
tribution, Cessna sold both directly to Cessna fran-
chised retail dealers and to independent wholesale
distributors. Cessna did not sell directly to non-fran-
chised fixed base operators. The independent whole-
sale distributors are alleged to have sold both to Cessna
franchised retail dealers and to non-franchised fixed
base operators (hereinafter “F.B.O.’s’”). Cessna con-
tends that because the Cessna franchised dealers and
the F.B.O.’s both sell retail, the independent wholesale
distributors must be on a different functional level than
8
the Cessna franchised dealer and thus may be charged
a lower price than that charged franchised dealers
without violation of 2(a). Cessna cites cases which
recognize the legality of price differentials which re-
flect functional differences in the chain of distribution.
Plaintiffs contend that because Cessna did not sell
to F.B.O.’s, in fact the Cessna franchised retailers and
the independent wholesale distributors were in com-
petition for sales to the F.B.O.’s and therefore com-
peted on the same functional level. Plaintiffs do not
take issue with the proposition that price differentials
can be justified by functional differences.
The real issue is thus a factual one - whether the
Cessna franchised dealers and the independent whole-
sale distributors competed for the same customers and
thus on the same functional level. When the issue is
so framed, it is apparent that there is no legal issue
ripe for an early determination. Plaintiffs should be
given an opportunity to utilize discovery to develop
the facts concerning competition for sales to F.B.O.’s.”
Subsequent to this order, the Cessna defendants moved
for an order allowing an Amicus Curiae in J. Truett Payne
Company v. Chrysler Motors Corporation, 451 U.S. 557, 101
S.Ct. 1923, 68 L.Ed.2d 442 (1981). In that motion, the
Cessna defendants made the following statements at page
vV:
“|. The principal allegation is this litigation relates
to Cessna’s ‘dual’ distribution system during the rel-
evant period. In certain areas of the country, Cessna
sold aircraft through its own zone officed to contracted
retail dealers (‘zone dealers’). In other areas of the
country, Cessna sold aircraft to independent wholesale
9
distributors who, in turn sold to dealers. ... In so
far as Cessna can presently determine, plaintiffs allege
approximately 3,100 such ‘favored’ aircraft sales to
some 15 distributors and seek damages based on ap-
proximately 20,000 sales to approximately 1,500 class
member dealers. These allegations involve aircraft of
widely differing types ranging in price from $7,000 to
$250,000...”
Both Judge Becker’s opinion and Cessna’s position become
significant when compared to the ultimate conclusions of
law of the Honorable Ross T. Roberts, deceased and the
opinion of the Eighth Circuit about which this writ is
sought. Judge Roberts eliminated all but 29 of the favored
sales primarily of the basis that most of the remaining sales
were potentially to non-authorized dealers and were ex-
cluded as a matter of law. This conclusion was made in
the face of undisputed evidence that one non-authorized
dealer, Roy Horridge, was in fact a customer of petitioner
White Industries, Inc. and of distributor Walston.
The Eighth Circuit at pages five and six of its opinion
succinctly crystalizes the competition issue:
“A review of the evidence of distributor-dealer
competition that White proffers on appeal confirms
that White and the District Court are proceeding on
very different legal approaches to the concept of
functional competition under 2a. White argues that
any distributor sale to an entity ‘which is not an
authorized Cessna dealer’ constitutes a sale in com-
petition with zone dealers like White. Under the
District Court’s analysis, distributor sales to inde-
pendent unauthorized dealers occurred at the distrib-
utor’s proper functional level, and so such sales were
not treated as competitive with dealers, whose func-
tion was to sell to end-users.
10
We agree with the District Court’s analysis.
Nothing in the Robinson-Patman Act compels a manu-
facturer like Cessna to impose a vertical restraint on
its wholesalers’ sales to limit them to ‘authorized’ or
contracted dealers. See 5 Von Kalinowski, Anti trust
Laws and Trade Regulations, art. 30.02(2)(a) (1988).
Dealers like White who desire to compete in selling
to other dealers will of course suffer a cost disad-
vantage compared with distributors, but to hold that
the larger distributors’ discount violates art. 2(a)
in this circumstance would effectively abolish two-
channel distribution systems in all industries. foot-
note 4. White cites no authority for this extraor-
dinary interpretation of the Act, nor can we find
any.
Footnote 4. White places a great deal of em-
phasis on its loss of the business of independent
dealer Roy Horridge to distributor Walston. If Hor-
ridge had been an end-customer, this diversion would
clearly have violated the Act. As a dealer, however,
Horridge appears to be precisely the kind of pur-
chaser that distributors legitimately cater to.
White objects that Horridge buys planes at the
same price as White, while Horridge bears none of
the costly burdens imposed on authorized Cessna
dealers, like maintenance of a showroom, purchase
of demonstrator aircraft, etc. Whatever the merits
of White’s complaint about the unfairness of inde-
pendent dealers with lower overhead buying the same
commodities for the same price as authorized dealers,
it is clear that §2(a) does not prohibit this result.
The Robinson-Patman Act proscribes discriminatory
pricing, not pricing which fails to discriminate be-
11
tween dealers with unequal costs at the same level
of distribution. Moreover, the burdens that Cessna’s
dealership agreement imposed on White presumably
were matched by commensurate economic benefits.
One may reasonably expect that authorized dealers
with showrooms and other customary trappings of
authorized status will be able to attract more cus-
tomers interested in a stable, long-term relationship.
Finally, White makes much of the fact that Hor-
ridge had once been a customer of White’s. This
fact does not establish functional competition between
White and the distributor who ultimately undersold
White. In general terms, a retailer who manages
for a time to sell to another retailer does not thereby
establish competitive injury from the wholesaler to
whom his retailer-customer ultimately takes his busi-
ness.”’
The Eighth Circuit observation that “If Horridge had
been an end-user, this diversion would clearly have vio-
lated the Act” emphasizes the importance of the finding
to petitioners and to class member dealers. Petiticners’
interpretation of the Act was based upon the law of the
case as ordered by Judge Becker on November 19, 1975
and upon a reading of the Act itself.
The words “retail” and “end user” simply are not
found in the Act. In addition the cases uniformly con-
clude that the issue is whether the favored and non-
favored purchasers are in competition. Since Cessna does
not treat non-authorized dealers or brokers as _ being
within the distribution no risk is imposed on two tiered
distribution systems if this court reverses the Eighth Cir-
cuit.
12
An analysis of 5 Von Kalinowski art. 30.02(2) (a)
reveals that the article supports the position of petitioner
rather than the holding of the Eighth Circuit. Example
2 on page 30-37 and 30-38 sets forth circumstances where
there is a violation of the Act when a distributor sells
to both jobbers and dealers who also buy from jobbers.
Authority for the example is In the Matter of E. Edel-
mann & Company, 51 F.T.C. 978 (1958), aff'd 239 F.2d
152 (7th Circuit 1956), cert. denied, 355 U.S. 941, re-
hearing denied, 356 U.S. 905 (1958). The 7th Circuit
in Kirby v. Mallory, 480 F.2d 904, 909 (1973) emphasized
that “a functional analysis is necessary to determine
whether customers are in fact competing on the same
distribution level . . . and that traders whatever their
designations, who compete at the same level must be
granted the same discount... .” See F.T.C. v. Simplicity
Pattern Co., 360 U.S. 55, 62-63, 79 S.Ct. 1005, 3 L.Ed.2d
1079 (1959) and F.T.C. v. Rubberoid Co., 343 U.S. 470,
72 S.Ct. 800, 96 L.Ed. 1081. A reading of the introduc-
tion to the Von Kalinowski section relied upon by the
Circuit Court demonstrates how the Court must give
deference to those within the distribution system.
“.. . The purpose of the graduated discount sys-
tem was to compensate various marketing interme-
diaries for performing different distributive services
or marketing functions. In deference to that tra-
ditional distribution schi@mne, the courts and the
Commission generally have: allowed sellers to charge
different prices among customers at different levels
of distribution. Those differentials, however, must
correspond to the particular customer’s position on
the distribution ladder, so that a wholesaler or jobber
must receive a higher discount (and therefore a lower
price) than a dealer or retailer.”
13
30.02(2)(a). In this case, F.B.O.’s and brokers are not
even within the Cessna distribution system.
Further support of petitioner’s position can be found
in Century Hardware Corporation v. Acme United Cor-
poration, 467 Fed. Supp. 350, 356 (E.D. Wisconsin, 1979)
where the district court followed the criteria established
in Kirby, supra, and found “. . . With respect to sales to
schools, the plaintiff operates at the same level of distribu-
tion as do the distributors of school supplies. The char-
acter of the plaintiff’s selling is no different from the char-
acter of the distributor’s selling—indeed, they bid for the
same sales contracts to schools... The plaintiff has es-
tablished that it competes with the favored purchasers.”
Clearly the holding of the Eighth Circuit is in conflict
with the Seventh Circuit on the general proposition of
criteria to be examined. The instant case is egregious
when it is evaluated in the light of the circumstances of
Cessna dealers. Cessna dealers’ entire product line was
at risk. It would be pointless to become a dealer if anyone
who designated themselves as being in the aircraft busi-
ness could purchase aircraft, parts, avionics and accessories
at dealer net prices from any Cessna distributor regardless
of the marketing or distributive service that he performed.
II.
The Holding Of The Eighth Circuit Is In Conflict
With The Recognized Standards Of Treatment Of Dis-
tributors’ Affiliated Companies In The Determination
Of Robinson Patman Liability
The Eighth Circuit summarily rejected petitioners’ po-
sition concerning distributors’ affiliated companies. In so
doing it applied the following test:
14
“. .. The key question for Robinson-Patman pur-
poses is whether the relationship between distrib-
utors and ‘captive dealers’ was so integrated that
the subsidiary dealerships - which competed on the
same functional level as the plaintiff - could be taken
to have purchased the planes at the higher distribu-
tors’ discount. White gives us no reason to reverse
the District Court’s findings of fact on this issue.”
Opinion, Appendix A pages A8-A9.
The proper test under which the evidence should have
been evaluated would have to have been to have deter-
mined the degree of control that the parent had over the
policies, objectives, and practices of the affiliated compa-
nies. See National Dairy Products Corporation v. United
States of America, 350 F.2d 321 (8th Cir. 1965); Reines
Distributors v. Admiral Corporation, 256 Fed. Supp. 581
(S.D. N.Y. 1966); F.T.C. v. Monroe Auto Equipment Corp.,
66 F.T.C. 276 (1964), aff'd, 347 F.2d 401 (7th Cir. 1965),
cert. denied, 382 U.S. 1009 (1966); and Alhambra Motor
Parts, 57 F.T.C. 1007 (1960), aff'd in part, set aside in part,
and remanded, 309 F.2d 213 (9th Cir. 1962), on remand,
68 F.T.C. 1039 (1965).
In its findings on the “single unit” issue the district
court referred to three non-Robinson Patman cases at a
key point in its evaluation process. The cases cited were:
Tennesss? Valley Authority v. Exxon Nuclear Company,
Inc., 753 F.2d 493 (6th Cir. 1985)—a contract case; Rea v.
An-Son Corporation, 79 F.R.D. 25 (W.D. Okla, 1978)—a
maritime case; and Baker v. Raymond International, 656
F.2d 173 (1981)—a maritime case. None of these three
cases should have been even considered by the court.
15
The Eighth Circuit apparently failed to examine the
overwhelming evidence of interinvolvement and control
under the test set out in its opinion and absolutely did not
evaluate the evidence under the proper test. Even a cur-
sory examination of the evidence would have disclosed
total interinvolvement and contro! by most Cessna distribu-
tors over their affiliated dealer. In one case the evidence
was undisputed that the dealer Walston controlled four
distributorships. Petitioners’ evidence included many of
the distributor principals who totally verified petitioners’
position concerning control. An example of the impact
that one particular distributor (Walston) had on the
Cessna distribution system is demonstrated by Appendix
C. Walston was the name used by persons throughout
Cessna and the industry to describe two dealerships and
four distributorships. The record is replete with evidence
common management, control, and guarantees of debt. At
least two of the Horridge transactions were run through a
Walston dealership at prices equal to or less than dealer
net price paid by White Industries, Inc. The undisputed
testimony of distributor D.A.D.’s principal was that he
owned and totally controlled both the dealership and the
distributorship. They had common financing, common
employees, one common aircraft file, and common facilities.
Petitioner submits that had the Eighth Circuit evalu-
ated the evidence in the proper light, it would have dis-
covered the error of the trial court in its application of the
law to the facts of this case.
16
Ill.
The Holding Of The Eighth Circuit Court of Ap-
peals Is In Conflict With The Recognized Standards
For Determining Liability For Horizontal Conspir-
acies In Violation Of The Sherman Act
A. The Law Concerning Vertical Conspir-
acies Is Inapplicable In This Case Since The Case
Involves A Horizontal Conspiracy
The Court clearly misapplied the law concerning ver-
tical conspiracies to the facts established in this case.
There is no question about the fact that the Cessna
Aircraft Company acted both as manufacturer and a dis-
tributor, performing the same functions as its indepen-
dent distributors performed in the distribution chain.
White Industries, for example, purchased iis aircraft di-
rect from Cessna at 20°. off suggested retail price, while
Cessna sold approximately 50° of its production to dis-
tributors at 25% or 26% off suggested retail.
Where a corporation is both a manufacturer and a
wholesaler, and where there is evidence of an agreement
between the manufacturer and its independent whole-
salers with respect to price, a horizontal price-fixing con-
spiracy will be found to exist. United States v. McKesson
and Robins, 351 U.S. 305, 76 S.Ct. 937, 100 L.Ed. 1209
(1956). In that case, a manufacturer who was also a
wholesaler argued that the Miller-Tydings provision to
the Sherman Act (15 U.S.C. § 1) and the McGuire Act
(15 U.S.C. § 45) exempted the manufacturer-wholesaler
from liability under the Sherman Act. The Supreme
Court held that where a manufacturer competes at the
“same functional level” it is not exempt from liability
under the Sherman Act. Z/d. at 312, 313.
17
The rationale expressed by the Ninth Circuit in the
case of Zoslaw v. MCA Distributing Corp., 693 F.2d 870
(9th Cir. 1982) relied upon by the Trial Court is in-
apposite since the record clearly discloses that Cessna
performed both manufacturing and distribution roles. In
Zoslaw, there were no dual functions. The distributor
defendants were mereiy distributors, and therefore did
not compete at the “same functional level” as the re-
tailers with whom they were alleged to have conspired.
B. Specific Evidence Of Intent Is Not Re-
quired to Prove A Horizontal Conspiracy In Vio-
lation Of The Sherman Act
Contrary to the holding of the Trial Court, teachings
of the Supreme Court make it clear that horizontal price-
fixing conspiracies may exist in circumstances where the
relationship of the defendants is as a supplier to others
who engage in the price-fixing activity. In such circum-
stances, it is not necessary to find an express agreement
in order to find a conspiracy. “It is enough that a
concert of action is contemplated and defendants con-
form to the arrangement.” United States v. Paramount
Pictures, Inc., 334 U.S. 131, 142, 68 S.Ct. 915, 922, 92
L.Ed. 1260, 1285 (1948).
In Paramount, some of the defendants were motion
picture producers as well as distributors. The Court
held what was important to finding of a Section 1 vio-
lation was that the effect of the arrangements between
distributors and motion picture licensees was to establish
a “price structure” which regulates licensee's business.
Id. at p. 144. In the present case, the effect of the agree-
ment between Cessna and Walston was to stabilize the
market, by reducing Cessna’s inventory, clear the way
18
for new model introduction and allow Cessna to require
the purchase of new demonstrator aircraft by each au-
thorized dealer. The fact that Walston did not “intend”
to assist Cessna in stabilizing prices in a market flooded
by overproduction, or to help affect the price increases
or required purchase of new model aircraft by Cessna,
does not negate the existence of a horizontal combina-
tion in violation of the Sherman Act.
it is not important that price-fixing is achieved with-
out the active or direct participation by one of the con-
spirators. United States v. American Smelting and Refin-
ing Co., 182 Fed. Supp. 834 (S.D.N.Y. 1960). See also
United States v. Wahl Shoe Co., 369 Fed. Supp. 386 (D.
N.M. 1974).
C. The Rule Of Reason Is Inapplicable To
Plaintiffs’ Claim In This Action
Evidence in this case shows that there was a con-
tract, combination, or conspiracy between Cessna and
its largest distributor, Walston, the object of which was
to clean out the distribution system of year-end model
aircraft. Although Cessna from time to time offered
other distributors the right to purchase year-end aircraft
at discounts, dealers were not given similar opportunities.
Furthermore, Walston got ‘‘special’”’ discounts, rebates and
financing not made available, and in fact, kept secret
from, other distributors and dealers. The purpose of
these arrangements was to allow Cessna, which varied
its model introduction year from time to time depending
on market conditions, to introduce new model aircraft,
at higher prices. New model introductions also triggered
the requirement under dealer contracts for each dealer
19
to purchase the required number of demonstrator aircraft
for the new model year.
The effect of the agreement was to keep Walston,
Cessna’s largest distributor, in business, and to stabilize
the market and fix the price for the new models there-
after introduced. This resulted in a “squeeze” on Plain-
tiffs who were then forced to buy new model aircraft
for demonstration purposes, and to compete with sub-
stantially lower prices for late model aircraft available
in the Cessna distribution system through Walston. Under
the Sherman Act, a combination formed for the purpose,
or which has the effect of raising, depressing, fixing or
stabilizing the price of a commodity in interstate or for-
eign commerce is illegal per se. United States v. Socony
Vacuum Oil Co., 310 U.S. 150, 60 S.Ct. 811, 84 L.Ed. 1129
(1940). (Emphasis added.) An explicit agreement is not
necessary as a part of a horizontal combination or con-
spiracy under the Sherman Act. It is of no consequence
that one or more of the parties acted in its own self-interest.
United States v. General Motors Corp., 384 U.S. 127, 129,
86 S.Ct. 1321, 16 L.Ed.2d 415 (1966). See also, Bogosian
v. Gulf Oil Corp., 561 F.2d 434 (3rd Cir. 1977), cert.
denied, 434 U.S. 1086, 98 S.Ct. 1280, 55 L.Ed.2d 791 (1978).
Price fixing is not the only conduct in restraint of
trade which is prohibited by Section 1 of the Sherman
Act. Where wholesalers agree to eliminate the extension
of credit terms, for example, the United States Supreme
Court has held that credit fixing agreements should be
characterized as forms of price-fixing and come within
the ambit of the per se rule. Catalano, Inc. v. Target
Sales, Inc., 466 U.S. 643, 100 S.Ct. 1925, 64 L.Ed.2d 580
(1980). A combination which imposes “unfavorable”
terms on others is actionable under the Act. The com-
20
bination of Walston and Cessna brought about the “price
squeeze” noted by Plaintiffs economist which put Plain-
tiffs at a competitive disadvantage.
Unfavorable terms are frequently discussed in terms
of an actual or attempted boycott. The facts elicited at
trial show that special financing discount: and rebates
provided to Walston were not available to dealers. A
boycott need not be total to be actionable under the
Sherman Act. An agreement to sell at substantially un-
favorable terms will suffice. Klor’s, Inc. v. Broadway-
Hale Stores, Inc., 359 U.S. 207, 79 S.Ct. 705, 3 L.Ed.2d
741 (1959). The mere fact that plaintiff is just one small
business whose sales make little difference to the economy
as a whole, do not justify tolerance of concerted or re-
fusals to deal. Certain classes of restraints on trade are
unduly restrictive and with respect to these classes, it is
not necessary for the court to determine whether the
restraint was reasonable or unreasonable. Klor’s, id. at
213. Subsequent rulings have determined that a con-
certed boycott is unlawful per se no matter what the
purpose. Radiant Burners v. People’s Gas, Light and
Coke, Co., 364 U.S. 656, 81 S.Ct. 365, 5 L.Ed.2d 358 (1961);
Silver v. New York Stock Exchange, 373 U.S. 341, 83 S.Ct.
1246, 10 L.Ed.2d 389 (1963); United States v. General
Motors Corp., id. at 145.
Not only did the Cessna Walston agreements stabilize
the market, but they also acted as a boycott of Plaintiffs.
Plaintiffs were not offered aircraft on terms even pro-
portionally comparative to those given to Walston. When
Walston got interest free financing, Plaintiffs got no con-
sideration, and when Walston got more than $300,000 in
rebates in 1969, Plaintiffs merely received demands to
purchase new demonstrator aircraft. Thus Plaintiffs
21
found themselves in the “squeeze” resulting from the
horizontal agreements between Cessna and its largest
distributor, the glut of late model aircraft on the market
and the request to comply with the Cessna franchise
agreement and purchase more higher priced planes.
CONCLUSION
For the reasons stated herein, petitioners respectfully
request that the Court grant a Writ of Certiorari and re-
verse and remand this action with instructions to the
Eighth Circuit to order the district court to vacate its order
of dismissal and to make further findings after application
of the appropriate standards of law.
Respectfully submitted,
Epwarp A. McConwE Lu
(Counsel of Record)
LAW FIRM OF
Epwarp A. McCoNnweELi
Cloverleaf V Building
Suite 210
6701 West 64th Street
Overland Park, Kansas 66202
(913) 262-0605
JOHN A. COCHRANE
STEWART C. LOPER
COCHRANE AND BRESNAHAN, P.A.
24 East 4th Street
Saint Paul, Minnesota 55101
(612) 298-1950
Attorneys for Petitioners
Al
APPENDIX
APPENDIX A
(Filed May 6, 1988)
UNITED STATES COURT OF APPEALS,
FOR THE EIGHTH CIRCUIT
No. 87-1672
White Industries, Inc.; Eugene C. Ingram, d/b/a Carthage
Airways; and Carthage Airways, Inc.,
Appellants,
Vv.
The Cessna Aircraft Co.; Mil Walston; Waiston Aviation
Sales, Inc.; Southaire, Inc.; Dad, Inc.; Skyliners Dist. Inc.;
Harold Gorrell; Aviation Activities, Inc.; and Cessna
Finance Corp.,
Appellees.
On APPEAL FROM THE UNITED STATES DISTRICT COURT FOR
THE WESTERN DISTRICT OF MISSOURI.
Submitted: January 13, 1988
Filed: May 6, 1988
Before LAY, Chief Judge, McMILLIAN and ARNOLD,
Circuit Judges.
ARNOLD, Circuit Judge.
White Industries, an authorized dealer of Cessna air-
craft, brings this lawsuit against the Cessna Aircraft Com-
A2
pany for price discrimination under §§2(a) and 2(f) of
the Robinson-Patman Act, 15 U.S.C. §§13(a) and 13(f).
White’s suit also alleges a combination and conspiracy to
violate $1 of the Sherman Act, 15 U.S.C. §1, but, as we
discuss below, the Sherman Act claim is really only a varia-
tion on White’s central price-discrimination theory.
This case started seventeen years ago, in 1971, when
the Cessna Finance Corporation sued the White dealership
over some notes it claimed were due on two aircraft White
had purchased.' White responded with a class action
brought on behalf of Cessna dealers operating from 1968
to 1974, pressing the Robinson-Patman claim now before
us. After a decade of discovery and pretrial litigation, the
case was tried to the District Court” without a jury in 1984.
After the close of the evidence on the issue of liability, the
Court granted Cessna’s motion for involuntary dismissal
of White’s suit and decertified the plaintiff class. White
Industries, Inc. v. Cessna Aircraft Co., 657 F. Supp. 687
(W.D. Mo. 1986). White now brings this appeal from the
judgment,* and we affirm.
T
i.
From 1968 to 1974, Cessna distributed the airplanes it
manufactures through two different channels. It sold
about half its output to Cessna distributors, who per-
1. This collection suit was consolidated with the present
Robinson-Patman countersuit by the Judicial Panel on Multi-
District Litigation, In re Cessna Aircraft Distributorship Anti-
trust Litigation, 359 F. Supp. 543 (J.P.M.L. 1973).
2. The Hon. Ross T. Roberts, late a United States District
Judge for the Western District of Missouri.
3. White’s appeal focuses on its own claim of competitive
injury. No other class members join White on its appeal.
A3
formed a wholesaler’s function by selling to contracted
dealer-buyers who would in turn sell to the final consum-
ers. Cessna sold its planes to its distributors at a 25-26%
discount. Cessna also developed a second channel of dis-
tribution by organizing a number of “zone dealers,” like
White, to whom Cessna sold planes directly. The function
of these zone dealers was parallel to that of the retail deal-
ers who bought their planes through Cessna distributors,
in that zone dealers sold their planes to end-users. Cessna
sold planes to zone dealers like White at a discount of 20%.
Reduced to its simplest terms, the central theory of
this lawsuit is that some or all Cessna distributors abused
their wholesalers’ discount by competing directly with
dealers like White. According to White, these distributors
sold aircraft directly to end-users, and the cost advantage
the distributors enjoyed enabled them to injure competi-
tion by squeezing the zone dealers out of the market. If
true, this allegation would establish that Cessna violated
§2(a) of the Robinson-Patman Act by discriminating in
price between distributors and dealers, where the pur-
chasers both sold the commodities in the same geographic
market and on the same functional level.
After hearing from twenty witnesses at trial plus four-
teen others by deposition, and after working through over
a thousand plaintiffs’ exhibits, the District Court found
that White had failed to demonstrate any actual injury
which would justify a damage remedy under the Act. In
capsule form, the Court’s analysis proceeded as follows.
1. Distributors competed with dealers only when they
sold directly to end-users, and White presented only
twenty-nine instances of such sales during the period in
question. 657 F. Supp. at 703-07, 717-18.
A4
2. White generally failed to present evidence of col-
lusion between commonly owned distributors and “captive”
dealerships sufficient to justify attributing sales made by
distributor-owned dealerships to the distributors them-
selves. 657 F. Supp. at 707-08.
3. An analysis of White’s sales of aircraft estab-
lishes a geographic market area of 150 miles for White’s
sale of single-engine Cessnas, and a nationwide market
for the multi-engine 402A models. After comparing
White’s market overlap with offending distributors, the
court concluded that none of the distributors sales of
single-engine planes occurred in geographic competition
with White. 657 F. Supp. at 708-11.
4. White failed to prove by a preponderance of the
evidence that any sales were actually diverted from White
as a result of the remaining 14 proven distributor sales
to end users. 657 F. Supp. at 712-15. As a result, the
District Court entered judgment for Cessna.
On appeal, White claims that the trial court’s order
fails to state factual conclusions and legal findings and
conclusions in enough detail to meet the standards of
Fed. R Civ. P. 52(a). At first blush, this ground of
appeal seems astonishing when urged against an opinion
filling 31 pages in the Federal Supplement. On closer
examination, it appears that White’s objections to the
formal sufficiency of the trial court’s findings are really
arguments that the trial court misapplied the law and
committed clear error in finding fact.
II.
We discuss the appellant’s objections following the
structure of the trial court’s analysis.
A5
A. Functional Competition
White argues that the District Court’s order ignores
many specific examples of distributor-dealer competition
presented in its narrative statement of fact, examples
which White proceeds to list. White therefore concludes
that the Court’s order is insufficient under the standards
of Rule 52(a).
Trial courts must indeed state legal and factual con-
clusions sufficient to give an appellate court a clear under-
standing of the grounds of its decision. See Allied Van
Lines, Inc. v. Small Business Administration, 667 F.2d
751, 753 (8th Cir. 1982). This the trial court did with
a remarkable degree of clarity. What Rule 52(a) does
not require is a particularized finding on each piece of
evidence presented by the parties. If it did, it would
be impossible to adjudicate cases as complex as this one.
According to White, the plaintiff's narrative statement
of fact included over 8,000 separate statements occupying
over 900 written pages; no rational system of civil pro-
cedure would compel a trial judge to issue 900-page
opinions making 8,000 findings of fact. It is sufficient
that the District Court state its decision so that the parties
and reviewing court understand what it has decided and
why.
A review of the evidence of distributor-dealer com-
petition that White proffers on appeal confirms that White
and the District Court are proceeding on very different
legal approaches to the concept of functional competition
under §2(a). White argues that any distributor sale to
an entity “which is not an authorized Cessna dealer”
constitutes a sale in competition with zone dealers like
White. Under the District Court’s analysis, distributor
A6
sales to independent unauthorized dealers occurred at the
distributor’s proper functional level, and so such sales
were not treated as competitive with dealers, whose func-
tion was to sell to end-users.
We agree with the District Court's analysis. Nothing
in the Robinson-Patman Act compels a manufacturer like
Cessna to impose a vertical restraint on its wholesalers’
sales to limit them to “authorized” or contracted dealers.
See 5 Von Kalinowski, Antitrust Laws and Trade Reg-
ulations, §30.02{[2}{a}] (1988). Dealers like White who
desire to compete in selling to other dealers will of
course suffer a cost disadvantage compared with distrib-
utors, but to hold that the larger distributors’ discount
violates §2(a) in this circumstance would effectively
abolish two-channel distribution systems in all industries.
4. White places a great deal of emphasis on its loss of
the business of independent dealer Roy Horridge to distributor
Walston. If Horridge had been an end-customer, this diversion
would clearly have violated the Act. As a dealer, however,
Horridge appears to be precisely the kind of purchaser that
distributors legitimately cater to.
White objects that Horridge buys planes at the same price
as White, while Horridge bears none of the costly burdens
imposed on authorized Cessna dealers, like maintenance of a
showroom, purchase of demonstrator aircraft, etc. Whatever
the merits of White’s complaint about the unfairness of inde-
pendent dealers with lower overhead buying the same commod-
ities for the same price as authorized dealers, it is clear that
§2(a) does not prohibit this result. The Robinson-Patman Act
proscribes discriminatory pricing, not pricing which fails to
discriminate between dealers with unequal costs at the same
level of distribution. Moreover, the burdens that Cessna’s dealer-
ship agreement imposed on White presumably were matched
by commensurate economic benefits. One may reasonably ex-
pect that authorized dealers with showrooms and other customary
trappings of authorized status will be able to attract more cus-
tomers interested in a stable, long-term relationship.
Finally, White makes much of the fact that Horridge had
once been a customer of White's. This fact does not establish
(Continued on following page)
ieee eel”
AT
White cites no authority for this extraordinary inter-
pretation of the Act, nor can we find any.
White also presses a miscellany of other evidence
which tends to show distributor-dealer competition, in-
cluding Cessna’s use of the word “retail” to describe
certain kinds of distributor sales, as well as instances
of sales “passed through” subsidiary dealerships by dis-
tributors. On review, we presume that the District Court
weighed the evidence before it; our review of the Court's
factual findings is limited to the question of whether
the trial court committed clear error. We cannot say
that appellant White has presented evidence sufficient
to reverse the trial judge’s findings. We affirm the
Court’s finding that the plaintiff's proof of distributor
sales to end-users extends only to the twenty-nine sales
listed in the appendix to the Court’s order. 657 F. Supp.
at 717-18.
B. “Captive” Dealerships
The second ground of White’s claim of insufficient
findings involves the Court’s rejection of White's theory
that commonly owned dealerships and distributors func-
tioned as the same economic entity.
We have little trouble settling this ground of appeal
in the terms that White presents it. There is no ques-
tion that the District Court clearly laid out its finding -
Footnote continued—
functional competition between White and the distributor who
ultimately undersold White. In general terms, a retailer who
manages for a time to sell to another retailer does not thereby
establish competitive injury from the wholesaler to whom his
retailer-customer ultimately takes his business.
A8
that, with one exception,’ there was no proof that any
Cessna distributor passed on the benefit of its higher
discount to its subsidiary dealers. 657 F. Supp. at 707.
Furthermore, the District Court left no ambiguities in
its legal approach to White's arguments for disregarding
the dealerships’ separate corporate status or its factual
findings on White’s evidence. Accordingly, we see no
merit in White’s claim on appeal that the trial court's
order violated Rule 52(a).
Again, it seems that White's appeal on this issue is
really a disguised challenge to the District Court’s find-
ings of fact. A review of the evidence which White claims
the Court overlooked fails to convince us that the Court’s
findings were clearly erroneous. White refers to several
items of proof which it claims demonstrate interlocking
management and centralized accounting among commonly
owned distributors and dealers. We entirely agree with
the District Court that none of these elements is sufficient
to justify disregarding the separate corporate status of the
subsidiary. 657 F. Supp. at 707. The key question for
Robinson-Patman purposes is whether the relationship be-
tween distributors and “captive” dealers was so integrated
that the subsidiary dealerships - which competed on the
same functional level as the plaintiffs - could be taken to
have purchased the planes at the higher distributors’ dis-
5. The exception involved Walston Aviation, Inc., a dealer-
ship which also controlled several distributors. The District
Court found that in one instance in 1969, the Cessna discount
on a “close-out” sale of planes to Walston distributors was
allocated in part directly to the Walston dealership. However,
the District Court found that the plaintiff dealerships had not
purchased any new non-current 1969 Cessnas, and so found
that the Walston dealership’s constructive purchase of the bulk
of Cessna’s 1969 production at the distributor’s discount did
not represent an analogous transaction for Robinson-Patman
purposes.
A9
count. White gives us no reason to reverse the District
Court's findings of fact on this issue.
C. Geographic Competition
White argues that the District Court’s findings on the
limited scope of White’s geographic market ignore evidence
in the record. Once again, this ground of appeal is mis-
labeled as a challenge to the sufficiency of the trial court's
findings. As stated, we have no trouble affirming the
District Court, since its findings on the scope of the com-
peting entities’ geographic market are unambiguously
stated, and the reasons for the result are clearly developed.
657 F. Supp. at 708-11.
White’s appeal on this issue really asks us to find that
the evidence that White alleges has been overlooked ren-
ders the Court’s findings clearly erroneous. In particular,
White urges that the distributors’ use of national advertis-
ing establishes every sale by distributors within White's
geographic market area as a sale “in competition” with
White. The problem with White’s evidence is that White
continues to apply its proof to its theory - which we re-
ject - that distributors may sell only to authorized Cessna
dealers. White’s burden is to show distributor sales to
end-users within White’s geographic market, and its presen-
tation of evidence showing distributor sales to independent
dealers in White’s area does nothing to carry this burden
As a result, we find no error in the District Court’s
summary of distributor sales to end-users found in the
appendix to its order. 657 F. Supp. at 717-18. Nor do we
find error in its finding that none of the distributor sales
of single-engine planes occurred in geographic competition
with White. 657 F. Supp. at 708-10.
Al0
D. Actual Injury
White challenges the District Court’s conclusion that
it suffered no actual injury from Cessna’s violations of
$2(a).
3
White argues, first, that proof of price discrimination
creates an inference of injury to competition, citing F.T.C.
v. Morton Salt Co., 334 U.S. 37 (1948). White’s claim is
well-taken, but it does not seem to challenge the District
Court’s opinion in any way. The District Court found that
White had established a prima facie case that Cessna in-
jured competition by selling at a discount to distributors
who at times resold to end-users. As a result, the Court
held, following Morton Salt, that White had proved that
Cessna violated §2(a). 657 F. Supp. at 711-12. We cannot
understand why White raises the issue of injury to com-
petition under §2(a) on appeal, since the District Court
upheld the plaintiff's position on this issue.
The fact that the plaintiff has established that Cessna’s
pricing practices may injure competition® in violation of
$2(a) does not mean that White has proved that it has
suffered such actual injury as a result of this violation to
entitle it to treble damages under §4 of the Clayton Act.
15 U.S.C. $15. See J. Truett Payne Co. v. Chrysler Motors
Corp., 451 U.S. 557, 561-63 (1981).
White’s proof of actual injury depended on (1) evi-
dence from its expert economist on the tendency of lower-
cost distributor sales to consumers to depress profits for
zone dealers nationwide; (2) evidence of the general un-
6. We note that Cessna may well have had affirmative
defenses which could have been presented in the event that
White’s §2(a) claim had not been dismissed at the close of
plaintiffs’ case.
All
profitability of White’s operations during the subject pe-
riod; and (3) evidence of three end customers with whom
White had communications who ultimately purchased from
distributors. The District Court was unpersuaded by
White’s expert economist both because the witness pro-
ceeded on the assumption of nationwide market competi-
tion among dealers for all aircraft and because the econo-
mist’s projections of adverse effect on the average Cessna
dealer failed to prove any particular injury for the White
dealership. 657 F. Supp. at 712-13. The general unprofit-
ability of White’s operation, similarly, did not suffice to
prove to the trial court that Cessna’s violation of the Act
had caused any profit loss, especially in light of a recession
in the aircraft industry d»ring the period in question. 657
F. Supp. at 713. Finally. -he District Court found that the
three instances of distributor sales to customers with whom
White had communicated did not prove that sales had been
diverted from White, since the consumers’ equipment needs
did not match the specifications of White’s aircraft, and
since White had no prior dealings with any of the cus-
tomers. Id. at 713-15. As a result, the Court held that
White had failed to prove that it had suffered any actual
injury from Cessna’s violation of the Act, and so dismissed
White’s Robinson-Patman claim.
Once again, White’s appeal rests on the stated ground
that the Court’s findings were inadequate under Rule
52(a). In light of the clarity and detail of the Court's
findings, we reject this argument out of hand.
White’s real objection seems to be, not that it€can-
not determine what the Court’s findings or reasoning
is, but that it disagrees with the Court’s factual conclu-
sion. Again, we review only for clear error. We do
not know whether White’s evidence of its business dif-
Al2
ficulties from 1968 onward would convince us of a causal
connection to Cessna’s violations of the Act, were we
sitting as the finders of fact. We cannot say, though,
that the trial court committed clear error in finding that
White had failed to prove it had suffered actual injury
from Cessna’s violations, and we therefore affirm the
court’s judgment against White on its Robinson-Patman
claim.
Iil.
The Court also rejected White’s parallel claim of
anticompetitive conspiracy under §1 of the Sherman Act.
The Court found no evidence sufficient to prove that
Cessna had combined with its distributors to exclude
zone dealers from the end-consumer market for its new,
current aircraft. Further, the Court held that Cessna’s
close-out bulk sales of non-current planes to distributors,
even if it had an exclusionary effect, fell well within
the rule of reason for purposes of determining antitrust
liability. 657 F. Supp. at 715-16.
On appeal, White briefly recapitulates its argument
below, and again labels its disagreement with the Court’s
factual conclusions as an appeal from insufficient find-
ings. We cannot find any ambiguity or lack of clarity
in the Court’s factual findings, and White presents no
reason to reject the substance of the Court’s finding that
no conspiracy existed between Cessna and its distrib-
utors. Accordingly, we affirm the Court’s dismissal of
White’s Sherman Act conspiracy claim.’
7. We need not reach White’s appeal from the District
Court’s judgment dismissing White’s conspiracy claims against
the Cessna Finance Corporation (CFC). Even if, as White
claims, CFC is only a sales tool of Cessna, White’s failure to
prove a right of recovery against Cessna necessarily extends
to CFC as well.
Al3
IV.
White appeals the District Court’s decertification of
the plaintiff class, re-arguing its earlier contention that
each zone dealer was commonly affected by nationwide
distributor competition. Because we reject White’s theory
of nationwide markets for most Cessna aircraft, we affirm
the District Court’s findings that individual questions of
fact (in this case, the extent of distributor competition
with individual dealerships) predominate over common
questions. Other zone dealers may well be able to dem-
onstrate actual injury from distributor competition inside
their geographic markets. This proof of liability would
depend on particular facts which would vary for each
dealer, and so the District Court appropriately decerti-
fied the plaintiff class, with notice to class members to
permit the individual litigation of these potential claims.
The judgment of the District Court dismissing the
claims of plaintiff White Industries is accordingly
Affirmed.
A true copy.
Attest:
CLERK, U.S. COURT OF APPEALS,
EIGHTH CIRCUIT.
Al4
APPENDIX B
(Filed November 19, 1975)
IN THE UNITED STATES DISTRICT COURT FOR THE
WESTERN DISTRICT OF MISSOURI
WESTERN DIVISION
Docket No. 123
IN RE
CESSNA AIRCRAFT DISTRIBUTORSHIP
ANTITRUST LITIGATION
ORDER GRANTING IN PART AND DENYING IN
PART “MOTION BY CESSNA DEFENDANTS FOR
DETERMINATION OF CERTAIN SPECIAL
LEGAL ISSUES’’
The Cessna defendants have moved for an early de-
termination of three special legal issues under Section
1.80 of the Manual for Complex Litigation.! Plaintiffs
have filed suggestions in opposition to defendants’ mo-
tion.
The three legal issues presented for determination
are, as framed by defendants:
“1. Whether a Cessna dealer who purchases
Cessna aircraft solely through an independent whole-
1. Whether an early determination of special legal issues
is appropriate depends on whether such determination “. . . wil]
expedite disposition of the cause” and whether “. . . the nature
and scope of discovery and further pretrial proceedings would
be substantially affected by the determination of the prelim-
inary legal question.” Section 1.80, Manual For Complex Lit-
igation (1973).
noi
ee oe
Al5
sale distributor and makes no direct purchases from
Cessna has standing to sue Cessna for alleged viola-
tions of Section 2(a) of the Robinson-Patmen Act,
assuming Cessna exercises no control over the inde-
pendent wholesaler’s resales.
“2. Whether an independent wholesale distrib-
utor’s sale of a new Cessna aircraft to a fixed base
operator, lacking a Cessna franchise agreement, at
dealer net prices (20% off suggested retail price)
is prima facie discriminatory, under the Robinson-
Patman Act, assuming such distributor also makes
contemporaneous sales at the same dealer net prices
of new Cessna aircraft of like grade and quality
to franchised Cessna dealers.
“3. Whether concealment by an independent
distributor of Cessna aircraft sales made to other
than franchised Cessna dealers will toll the running
of the applicable statute of limitations in respect to
claims against Cessna.”
For the reasons hereinafter stated, a ruling is deemed in-
appropriate at this juncture on the first issue tendered.
Whether Cessna Dealers Purchasing Through Inde-
dependent Wholesale Distributors Have a Cause of
Action Against Cessna For Alleged Violation of Section
2(a) of the Clayton Act.’
Cessna contends that in order to sue under Section
2(a) of the Clayton Act as amended by the Robinson-
2. The Cessna defendants have framed the first issue in
terms of the “standing” of the Cessna retailers who purchased
(Continued on following page)
Al6
Patman Act, Section 13(a), Title 15, United States Code,
a party must have been a direct purchaser from the dis-
criminating seller. Plaintiffs contend that the “direct pur-
chaser” doctrine relied upon by Cessna was overruled by
the Supreme Court in F.T.C. v. Meyer, 390 U.S. 341, 19 L.
Ed.2d 1222, 88 S.Ct. 404 (1968), and Perkins v. Standard
Oil Co., 395 U.S. 642, 23 L.Ed.2d 599, 89 S.Ct. 1871 (1969).
Section 2(a) of the Clayton Act as amended by the
Robinson-Patman Act provides in pertinent part:
“It shall be unlawful for any person engaged in com-
merce, in the course of such commerce, either directly
or indirectly, to discriminate in price between different
purchasers of commodities of like grade and quality,
where either or any of the purchases involved are in
commerce ... and where the effect of such discrim-
ination may be substantially to lessen competition or
tend to create a monopoly in any line of commerce, or
to injure, destroy, or prevent competition with any
person who either grants or knowingly receives the
benefit of such discrimination, or with customers of
either of them... .”
Footnote continued—
through independent distributors to sue Cessna. Standing to
sue under the Clayton Act is governed by Section 4 of the
Clayton Act, Secion 15, Title 15, United States Code, which
provides in pertinent part:
“Any person who shall be injured in his business or prop-
erty by reason of anything forbidden in the antitrust laws
may sue therefore... .”’
See, e.g., In re Multidistrict Vehicle Air Pollution M.D.L. No.
31, 481 F.2d 122 (9th Cir. 1973).
The issue actually presented by the first issue is whether
Congress intended parties in the position of the Cessna retailers
who purchased through independent distributors to have a cause
of action against the one-removed manufacturer.
a Re Be Ae
Al7
There is some authority supporting Cessna’s contention
that a party can have no cause of action under Section 2(a)
unless it was an actual purchaser from the party charged
with the price discrimination. However, an exception to
this general rule has been recognized where the buyer
purchased through an intermediary whose sales policy was
controlled by the seller charged with the discrimination.*
The Supreme Court decisions in F.T.C. v. Meyer, supra,
and Perkins v. Standard Oil Co., supra, have at least cast
doubt on the continuing vitality of the authority cited by
Cessna. In F.T.C. v. Meyer the Court held that the term
“customer” in Section 2(d) of the Clayton Act includes
retailers who purchase through wholesalers and compete
with direct buyers in resales. In Perkins v. Standard Oil
Co., the Court extended this flexible definition of “cus-
tomers” in Section 2(d) to Section 2(a) by ruling that the
term ‘“‘customers” used therein was not intended to impose
an arbitrary bar against recovery for “fourth level” in-
juries. The Court in Perkins emphasized that the “level”
of injury was not important so long as the injured party
proved a causal connection between the price discrimina-
tion in violation of the Act and the injury suffered. 395
U.S. at 648, 23 L.Ed.2d at 607.
3. Klein v. Lionel Corporation, 237 F.2d 13 (3rd Cir. 1956);
Tri-Valley Packing Association v. F.T.C., 329 F.2d 694 (9th
Cir. 1964); Baim & Blank, Inc. v. Philco Corporation, 148 F.
Supp. 541 (E.D.N.Y. 1957). See also dictum in: Sanitary
Milk Producers v. Bergjans Farm Dairy, Inc., 368 F.2d 679
(8th Cir. 1966); National Auto Brokers Corp. v. General Motors
Corp., 376 F.Supp. 620 (S.D.N.Y. 1974).
4. This “indirect purchaser” doctrine finds support in Puro-
lator Products, Inc. v. F.T.C., 352 F.2d 874 (7th Cir. 1965); .
American News Company v. F.T.C., 300 F.2d 104 (2nd Cir.
1962); Hiram Walker, Incorporated v. A & S Tropical, Inc.,
407 F.2d 4 (5th Cir. 1969); Skinner v. United States Steel
Corporation, 233 F.2d 762 (5th Cir. 1956).
Als
Because the legal principles involved in determination
of this first issue are in an area of rapidly developing law
in which there is a substantial prospect that the legal con-
tentions of plaintiffs may ultimately be sustained,® and
because facts may be developed showing control of the
wholesale distributors by the Cessna defendants, it is
deemed inappropriate to rule on this issue at this time.
Therefore, defendants’ motion for an early determination
of this issue will be denied without prejudice to the legal
and factual contentions made therein.
Il. The “F.B.O.” Theory.
In Cessna Aircraft Corporation’s system of distribu-
tion, Cessna sold both directly to Cessna franchised retail
dealers and to independent wholesale distributors. Cessna
did not sell directly to non-franchised fixed base operators.
The independent wholesale distributors are alleged to have
sold both to Cessna franchised retail dealers and to non-
franchised fixed base operators (hereinafter “F.B.O.’s’).
Cessna contends that because the Cessna franchised deal-
ers and the F.B.O.’s both sell retail, the independent whole-
sale distributors must be on a different functional level
than the Cessna franchised dealer and thus may be charged
a lower price than that charged Cessna franchised dealers
without violation of Section 2(a). Cessna cites cases which
recognize the legality of price differentials which reflect
functional differences in the chain of distribution.*
5. Cf.: National Dairy Products Corp. v. F.T.C., 395 F.2d
517 (7th Cir. 1968); Checker Motors Corporation v. Chrysler
Corporation, 283 F.Supp. 876 (S.D.N.Y. 1968), affirmed 405
F.2d 319 (2nd Cir. 1969), cert. denied 394 U.S. 999, 22 L.Ed.2d
777, 89 S.Ct. 1595 (1969).
6. F.T.C. v. Ruberoid Co., 343 U.S. 470, 96 L.Ed. 1081,
72 S.Ct. 800 (1952); General Foods Corp., 52 F.T.C. 798 (1956) ;
(Continued on following page)
Alg
Plaintiffs contend that because Cessna did not sell
to F.B.O.’s, in fact the Cessna franchised retailers and the
independent wholesale distributors were in competition
for sales to the F.B.O.’s and therefore competed on the
same functional level. Plaintiffs do not take issue with
the proposition that price differentials can be justified by
functional differences.
The real issue is thus a factual one - whether the
Cessna franchised dealers and the independent wholesale
distributors competed for the same customers and thus
on the same functional level. When the issue is so framed,
it is apparent that there is no legal issue ripe for an
early determination. Plaintiffs should be given an oppor-
tunity to utilize discovery to develop the facts concerning
competition for sales to F.B.O.’s.'
III. Statute of Limitations - Fraudulent Concealment.
As framed by the Cessna defendants, the third legal
issue is whether fraudulent concealment by the inde-
pendent wholesale distributors of the illegal conduct
charged in this action from the Cessna franchised re-
tailers will toll the statute of limitations with respect
to Cessna. Defendants assert that the “undisputed facts”
show that the illegal conduct was also actively concealed
from Cessna as well as from the Cessna franchised re-
tailers; and that as a matter of law, fraudulent conceal-
Footnote continued—
Hruby Distributing Co., 61 F.T.C. 1437 (1962); Kirby v. P. R.
Mallory & Co., 489 F.2d 904 (7th Cir. 1973), cert. denied 417
U.S. 911, 41 L.Ed.2d 215, S.Ct. (1974).
7. Although defendants have set forth a single transaction
with respect to which it contends discovery has been com-
pleted, plaintiffs vigorously dispute that discovery has been
completed.
A20
ment does not toll the statute of limitations with respect
to a defendant which was not a party thereto. Plain-
tiffs do not dispute defendants’ legal contention; but
assert that proof of defendants’ involvement in the fraud-
ulent concealment must be developed through discovery.
That fraudulent concealment will toll the statute of
limitations with respect to the concealing defendant is
well established. Kansas City, Missouri v. Federal Pacific
Electric Co., 310 F.2d 271 (8th Cir. 1962), cert. denied,
371 U.S. 912, 9 L.Ed.2d 171, 83 S.Ct. 256 (1962); Public
Service Cu. of New Mexico v. General Electric Co., 315
F.2d 306 (10th Cir. 1963), cert. denied, 374 U.S. 809, 10
L.Ed.2d 1033, 83 S.Ct. 1695 (1963); Atlantic City Electric
Co. v. General Electric Co., 312 F.2d 236 (2nd Cir. 1962),
cert. denied, 373 U.S. 909, 10 L.Ed.2d 411, 83 S.Ct. 1298
(1963); City of Burlington, Vt. v. Westinghouse Electric
Corp., 326 F.2d 691 (D.C.Cir. 1964). In order to estab-
lish fraudulent concealment which tolls the statute of
limitations, a claimant must show:
“(1) that defendants concealed the basic facts that
would reveal the existence of their [illegal] behav-
ior, and (2) that plaintiffs were ignorant of those
facts through no fault of their own.” (Emphasis
added. )
City of Detroit v. Grinnell Corporation, 495 F.2d 448, 460
(2nd Cir. 1974); Baker v. F. & F. Investment Company,
420 F.2d 1191 (7th Cir. 1970), cert. denied, 400 U.S. 821,
91 S.Ct. 42, 27 L.Ed.2d 49 (1970). See also: Wilmar
Poultry Co. v. Morton-Norwich Products, 520 F.2d 289
(8th Cir. 1975). Fraudulent concealment by some de-
fendants does not toll the statute with respect to non-
concealing defendants. Because of the nature of the
me te
A2l
issue, plaintiffs should be given an opportunity to de-
velop the facts concerning defendants’ involvement
through discovery and thereafter to file an amended or
supplemental pleading of the facts before being concluded
summarily on the issue of fraudulent concealment. Poller
v. Columbia Broadcasting System, 368 U.S. 464, 82 S.Ct.
486, 7 L.Ed.2d 458 (1962).
Defendants have made various challenges to the suf-
ficiency of plaintiffs’ allegations of fraudulent conceal-
ment in the complaint. Those challenges are considered
inappropriate in the context of this motion and untimely,
and will not be considered herein.”
For the foregoing reasons, it is therefore
ORDERED that the Cessna Defendants’ Motion For
Determination of Special Legal Issues be, and it is hereby,
granted in part and denied in part as more fully stated
above.
/s William H. Becker
William H. Becker
Chief Judge
Kansas City, Missouri
Date: 11-19-75
8 Defendants were denied leave to file motion to dismiss
which challenged the sufficiency of the allegations of fraud-
ulent concealment on the grounds of untimeliness by order
dated November 7, 1975.
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