Amicus Curiae Brief — Nat'l Inst. of Family & Life Advocates v. Becerra, 138 S. Ct. 464 (2017) (No. 16-1140)
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No. 16-1140
In the Supreme Court of the Anited States
NATIONAL INSTITUTE OF FAMILY AND LIFE ADVOCATES,
DBA NIFLA, ET AL.,
Petitioners,
V.
XAVIER BECERRA,
ATTORNEY GENERAL OF CALIFORNIA, ET AL.,
Respondents.
ON WRIT OF CERTIORARI
TO THE UNITED STATES COURT OF APPEALS
FOR THE NINTH CIRCUIT
BRIEF FOR FIRST RESORT, INC. AS AMICUS
CURIAE IN SUPPORT OF PETITIONERS
KELLY S. BIGGINS MARK L. RIENZI
LOCKE LORD LLP Counsel of Record
300 S. Grand Avenue, ERIC C. RASSBACH
Suite 2600 JOSEPH C. DAVIS
Los Angeles, California THE BECKET FUND FOR
90071 RELIGIOUS LIBERTY
W. Scorr HASTINGS 1200 New Hampshire
CARL SCHERZ Ave. NW, Suite 700
ANDREW BUTTARO Washington, D.C.
LOCKE LORD LLP 20036
2200 Ross Avenue, (202) 955-0095
Suite 2800 mrienzi@becketlaw.org
Dallas, Texas 75201
Counsel for Amicus Curiae
QUESTION PRESENTED
Across the country, disagreements over abortion
have prompted a variety of speech restrictions target-
ing particular speakers because of their views on abor-
tion. The resulting court decisions have distorted im-
portant First Amendment doctrines, particularly in
the areas of neutrality analysis, commercial speech,
and professional speech. This case provides an im-
portant opportunity for the Court to either fully cor-
rect these doctrinal distortions or to lay the ground-
work to provide a full correction in a subsequent case.
The particular law at issue here targets pro-life speak-
ers and requires them to refer women to government
programs that will provide abortions, but the Ninth
Circuit failed to apply strict scrutiny. The questions
presented are:
Whether a content- and viewpoint-based law may
avoid strict scrutiny based on judicial guesswork as to
a speaker’s presumed purpose in engaging in the reg-
ulated speech.
Whether this Court’s commercial speech doctrine,
and references to “professional speech,” can be applied
to the speech of non-profit pregnancy counselors who
provide free and often religiously-motivated assis-
tance to pregnant women.
il
TABLE OF CONTENTS
QUESTION PRESENTED .....................cccccssccssseeeees
TAR GE RASTER GEE BEM cv csscesecsesesscesvevcrmecssnsnsss
INTRODUCTION AND SUMMARY
ie, rere
|. This case presents an important
opportunity to correct doctrinal
distortions concerning content- and
viewpoint-neutrality analysis .......................
A. The FACT Act is one of many laws
targeting speech by pro-life
pregnancy counselors ............................+++
B. The Court can provide an important
correction to First Amendment
MOUATRII GROBTEIID. <...00ccccesccscscvscccscosecsesees
1. Content- and viewpoint-
discriminatory laws, including
those enacted for the purpose of
discriminating on the basis of
content or viewpoint, are subject
Cp -UIEIS UIIy cecsivtcrcnscncseneqnsssestesiests
2. The Act should be subject to strict
GD ectacancateceesnssstiosielaemdesdiaaninne
-
1]
ili
3. The Ninth Circuit's errors with
respect to content and viewpoint
discrimination are reflected in
other pregnancy-center cases, too. ..... 16
ll. This case presents an important
opportunity to clarify that the
“commercial” and “professional” speech
categories cannot be used to shield
B. The Ninth Circuit's “professional
speech” holding is in clear conflict
with thie Court's cases ............................. 28
C. Other pregnancy-center cases
demonstrate confusion over
commercial speech doctrine, which
should be considered in this Court’s
disposition of this case ................-............ 30
EN eC 37
APPENDIX
EES EA ne ae la
Baltimore City Revised Code.............................. da
a scudiseemenette Ta
Pe ID sce scccesicttnnesiidniocnsininiieiatsinsicicetcmmaati 26a
III oiiesepscneinastinpenitiiiateniatenimandianbangiens 34a
King County, Washington, Regulation ............ 40a
Montgomery County, MD, Ordinance .............. 49a
gt Ee oe 54a
ne ID cacecsecicsesssenorensinnstintanscnvadneies 62a
v
TABLE OF AUTHORITIES
Page(s)
Cases
44 Liquormart, Inc. v. Rhode Island,
hae 17
Adventure Commce’ns, Inc. v. Ky.
Registry of Election Fin.,
191 F.3d 429 (4th Cir. 1909).........................00000+. 36
Air Line Pilots Ass’n, Int'l v. Dep't of
Aviation of Chi.,
45 F.3d 1144 (7th Cir. 1995).....................-.s0eese00s 15
Bad Frog Brewery, Inc. v. N.Y. State
Liquor Auth.,
fe | fl I ee 37
Bd. of Trustees of State Univ. of New
York v. Fox,
> SERRE 24, 27, 28, 32
Bolger v. Youngs Drug Prods. Corp.,
a sceeeainii passim
Cahaly v. Larosa,
796 F.3d 308 (4th Cir. 3015) ...............000.0000000020022 19
Cent. Hudson Gas & Elec. Corp. v. Pub.
Serv. Comm'n of N-Y.,
ee ee ia cinteltnetnscincinatapiborinioninnnieas 26, 27
Centro Tepeyac v. Montgomery County,
779 F. Supp. 2d 456 (D. Md. 2011).......... 21, 35, 36
vi
Centro Tepeyac v. Montgomery County,
5 F. Supp. 3d 745 (D. Md. 2014)..............
Cincinnati v. Discovery Network, Inc.,
og 2 ee
Cornelius v. NAACP Legal Defense &
Ed. Fund, Inc.,
EE EC
Dryer v. Nat'l Football League,
814 F.3d 938 (8th Cir. 2016)....................
Edward Lewis Tobinick, MD vy. Novella,
848 F.3d 935 (11th Cir. 2017)..................
Evergreen Ass'n, Inc. v. City of New York
801 F. Supp. 2d 197 (S.D.N.Y. 2011).......
Facenda v. N.F.L. Films, Inc.,
542 F.3d 1007 (3d Cir. 2008)....................
Fargo Women’s Health Org., Inc. v.
Larson,
381 N.W.2d 176 (N.D. 1985)....................
FEC v. Wis. Right to Life, Inc.,
ee
First Resort, Inc. v. Herrera,
860 F.3d 1263 (9th Cir. 2017)..................
First Resort, Inc. v. Herrera,
No. 17A600 (U.S. Dec. 5, 2017)................
sepecnnsnens 37
oumssuaneasa 37
sonal passim
vil
Free Speech Coal., Inc. v.
Att'y Gen. U.S.,
825 F.3d 149 (3d Cir. 2016)....................ccccceceeeeees 19
Fulwilder v. Senior,
No. 4:16-cv-00765, ECF 43
(N.D. Fie. Sept. 3B, 3O1'7)...........0...00000000000ss000 21, 22
Greater Balt. Ctr. for Pregnancy
Concerns, Inc. v. Mayor & City
Council of Balt.,
2018 WL 298142 (4th Cir. 2018)................... passim
Greater Balt. Ctr. for Pregnancy
Concerns, Inc. v. Mayor & City
Council of Balt.,
683 F.3d 539 (4th Cir. 2012).......................... 33, 34
Greater Balt. Ctr. for Pregnancy
Concerns, Inc. v. Mayor & City
Council of Balt.
721 F.3d 264 (4th Cir. 2013)......................... passim
Jordan v. Jewel Food Stores, Inc.,
743 F.3d GOO (7th Cir. BO14)...........00...0020.0200000002. 37
March v. Mills,
fe fT he ey, Pe 19
Matal v. Tam,
nc demnmunniieal passim
McCullen v. Coakley,
eee 11, 12, 16
vill
McCullen v. Coakley,
571 F.3d 167 (1st Cir. 2009)..................
Murdock v. Pennsylvania,
eee
NAACP vy. Button,
gS REESE TES arene nor Be eae ee 24
National Institute of Family & Life
Advocates v. Rauner,
No. 16 C 50310, ECF 65 (N.D. IIL.
Ee Ce EE i acrcdtnincwiuencisandevenmcintbinisecienceaisinecseoi 21
Norton v. City of Springfield,
806 F.3d 411 (7th Cir. 2015).....................000ccceeee. 11
Ohralik v. Ohio State Bar Assn.,
EN A meme eee 29
Phelps-Roper v. City of Manchester,
867 F.3d 883 (8th Cir. 2017) ......................ccccceees 19
In re Primus,
Ee 24, 29, 30
Proctor & Gamble Co. v. Amway Corp.,
242 F.3d 539 (5th Cir. 2001)..............0.........0ceeee. 36
Proctor & Gamble Co. v. Haugen,
222 F.3d 1262 (10th Cir. 2000)...............00........... 37
Pursuing Am.’s Greatness v.
Fed. Election Comm'n,
seeenahastnalil 19
831 F.3d 500 (D.C. Cir. 2016)................6.
ix
R.A.V. v. St. Paul,
505 U.S. 377, 391 (1992)...................+.
Reed v. Town of Gilbert,
135 S. Ct. 2218 (2015)................02. -.
Reed v. Town of Gilbert,
707 F.3d 1057 (9th Cir. 2013).............
Riley v. Nat'l Fed’n of the
Blind of N.C., Inc.,
RF TET FO GED vvccccesesescevcszenesevesers
Semco, Inc. v. Amcast, Inc.,
52 F.3d 108 (6th Cir. 1995).................
Serafine v. Branaman,
810 F.3d 354 (5th Cir. 2016)...............
Sorrell v. IMS Health Inc.,
564 U.S. 552 (2011) .................ccccceeeeeees
Spirit Airlines, Inc. v. U.S. Dep't of
Transp.,
687 F.3d 403 (D.C. Cir. 2012).............
Thomas vy. Collins,
323 U.S. 516 (1945) ............0.......000000008
Time Warner Cable Inc. v. F.C.C.,
729 F.3d 137 (2d Cir. 2013).................
United States v. O’Brien,
391 U.S. 367 (1968) ...............:cccceeeeeeeee
x
Village of Schaumburg v. Citizens for a
Better Env't,
EE RE Ey ieee an Oa AACE 36
Virginia State Bd. of Pharm. v. Va.
Citizens Consumer Council, Inc.,
ee ee Bi idensiscaiveceseencineseesvisesces 24, 26, 27
Wandering Dago, Inc. v. Destito,
2018 WL 265383 (2d Cir. 2018) ......................000. 17
Ward v. Rock Against Racism,
Be ee: Pe rlietendecsencsininassvecicstuiccascuenepen 11
Statutes
es Ce ED CIO ickteicccincenedicscnisnssinesecion 5, 22
S.F. Admin. Code, ch. 93 §§ 93.1-93.5 ...................... 16
Other Authorities
Elena Kagan, Private Speech, Public
Purpose: The Role of Governmental
Motive in First Amendment Doctrine,
GD Wi, Ga Bie Bs Ge Gi cerseccccctcccesccscecececensee 10
Eugene Volokh, The Trouble with
“Public Discourse” as a Limitation on
Free Speech Rights, 97 Va. L. Rev.
SRA RS ME AR TEs Ae Bey ae Oe TS 29
INTEREST OF THE AMICUS!
First Resort, Inc., is a California non-profit corpo-
ration that operates a pregnancy services counseling
clinic in San Francisco. First Resort believes that
abortion is harmful both to women and their unborn
children, and its vision is to build a Bay Area in which
abortion is neither desired nor seen as needed. In sup-
port of that vision, First Resort does not provide or re-
fer for abortions, but instead empowers women to
make fully-informed decisions in line with their own
beliefs and values, on the belief that, when given ap-
propriate support, unbiased counseling, and accurate
medical information, many women will choose options
other than abortion. All of First Resort’s services are
provided free of charge.
First Resort is concerned that in the vigorous and
vital national debate about abortion, numerous state
and local governments have impermissibly targeted
the speech of counseling organizations like First Re-
sort. The Fourth Circuit recently referred to the ways
in which this “[wJeaponizing [of] the means of govern-
ment against ideological foes’—which can happen
from either side in this or any debate—poses “grave”
risks to “one of our nation’s dearest principles.”
Greater Balt. Ctr. for Pregnancy Concerns, Inc. v.
Mayor & City Council of Balt., F.3d ____s, 2018 WL
298142, at *8 (4th Cir. Jan. 5, 2018) (Greater Balti-
more IIT) (Wilkinson, J.).
' No counsel for a party authored any portion of this brief
or made any monetary contribution intended to fund the
preparation or submission of the brief. Counsel for all par-
ties have consented to the filing of this brief.
2
One of those grave risks is the distortion of im-
portant First Amendment doctrines by lower courts
upholding such laws. First Resort’s own case is a
prime example. There, the Ninth Circuit upheld a San
Francisco law targeting advertising by “anti-abortion”
pregnancy counselors as viewpvint neutral because
speakers might engage in pro-life speech “for reasons
that have nothing to do with their views on abortion,
such as financial or logistical reasons.” First Resort,
Inc. v. Herrera, 860 F.3d 1263, 1277 (9th Cir. 2017).
And it found that the speech of non-profit pregnancy
centers that provide free assistance was actually “clas-
sic” commercial speech because free assistance is
“commercially valuable,” and because the non-profits
engage in “fundraising” elsewhere. /d. at 1273-74.2
First Resort therefore submits this amicus brief to
ensure that the Court is aware of the full scope of the
distortions of First Amendment doctrine that have
arisen in the lower court cases concerning pregnancy
centers. This case is an important opportunity either
to correct those distortions or to lay the groundwork to
do so in a subsequent case.
INTRODUCTION AND
SUMMARY OF THE ARGUMENT
The First Amendment’s protections for minority
speakers are most needed—and most in jeopardy—
when speech relates to deeply important and deeply
controversial issues. When the speech matters most,
2 Amicus expects to file a petition for certiorari by Febru-
ary 1, 2018. See Order of Kennedy, J., Granting Application
for Extension of Time to File for Writ of Certiorari, First
Resort, Inc. v. Herrera, No. 17A600 (U.S. Dec. 5, 2017).
3
the temptation toward government control is greatest.
This is true both for the political branches the First
Amendment is designed to restrain and, perhaps more
dangerously, for the judges charged with its enforce-
ment.
California’s FACT Act is part of a range of speech
regulations enacted in various jurisdictions to target
pregnancy counselors who will not recommend abor-
tions. Had the lower courts properly applied the First
Amendment, these should have been easy cases. Un-
fortunately, many courts instead twisted important
First Amendment doctrines to uphold these laws. As a
result, important doctrines relating to content-neu-
trality, viewpoint-neutrality, and commercial speech
have been badly warped in a growing body of appellate
decisions. Left in place, these decisions pose a serious
threat to the First Amendment’s power to restrain
governments that would otherwise wish to control mi-
nority speech.
This case presents the Court with an important op-
portunity to correct, or at least begin to correct, some
of those doctrinal distortions. Some of these errors are
on full display in this case, including questions about
how to determine whether a law is content- and view-
point-based. The Court should resolve these questions
here, and thus provide much needed doctrinal correc-
tion. Other errors—chiefly related to the definition of
commercial speech and whether that definition can be
stretched to include non-profit speakers who neither
offer nor engage in commercial transactions with their
audience—received less attention from the panel be-
low, but can either be resolved in this case or in a sub-
sequent case in which the issue has been more thor-
oughly explored.
4
The freedom to differ depends upon the fair and
faithful application of First Amendment doctrines
that exist to constrain the government temptation to-
ward speech control. That fair and faithful application
has at times been absent in the lower court pregnancy
center cases, creating precedents that, if left uncor-
rected, will result in diminished protection for speak-
ers on a wide variety of issues. This Court has an im-
portant opportunity to at least begin correcting these
doctrinal distortions and ensuring that the First
Amendment continues to protect all speakers, includ-
ing those who may disagree with their governments
on important issues.
ARGUMENT
I. This case presents an important opportunity
to correct doctrinal distortions concerning
content- and viewpoint-neutrality analysis.
This case is best understood as part of a larger
group of cases in which governments have deliberately
targeted speakers for special burdens based on either
their willingness to, or their refusal to, refer for abor-
tions. This “[w]eaponizing [of] the means of govern-
ment against ideological foes,” Greater Baltimore III,
2018 WL 298142, at *8, has led some lower courts to
distort the content- and viewpoint-neutrality analysis
required by the First Amendment.
A. The FACT Act is one of many laws
targeting speech by pro-life pregnancy
counselors.
The FACT Act is one of many restrictions on the
speech of “pregnancy service centers” that have been
5
enacted “around the country.” First Resort, 860 F.3d
at 1268. Although these restrictions share the same
unconstitutional goal—targeting pro-life pregnancy
centers’ speech for special disfavor—they pursue that
goal in different ways. By Amicus’s count, eleven state
and local governments have enacted pregnancy-center
speech regulations; each of these laws is reproduced in
the Appendix attached to this brief, and their relevant
provisions are summarized below.*
The laws differ first in the nature of the burden
they impose. Most pregnancy-center speech regula-
tions—the FACT Act, plus the laws passed in Austin,
Baltimore, Hartford, Hawai‘i, Illinois, King County,
Montgomery County, and New York City—impose
burdens in the form of compelled speech: they force
pro-life pregnancy centers to disseminate a govern-
ment-composed message, either in their waiting
rooms or otherwise.4 Sometimes (as under the FACT
Act, in Hawai'i, and in Illinois) the compelled message
% Some governments have enacted speech regulations
that target pro-abortion centers. See, e.g., Fla. Stat.
§ 390.025 (1)-(3) (2017) (requiring only those pregnancy
counselors that “provide[ ] advice or help * * * in obtaining
abortions” to, among other things, register with the govern-
ment and provide an explanation of abortion alternatives
before referring women to abortion providers).
4 Appendix (“App.”) 2a; 4a-5a; 1la-13a; 2la-22a; 28a-29a;
37a-38a; 46a-47a; 5la-52a; 58a-61a.
e*%
6
is effectively an outright abortion referral.®° Under
other laws (Austin, Baltimore, Hartford, King County,
Montgomery County, New York), the message is a dis-
claimer about the scope of the pregnancy center’s ser-
vices—a message that deprives pregnancy centers of
the right to truthfully describe their services in their
own words.®
Other governments—like San Francisco and Oak-
land—have instead taken the tack of passing preg-
nancy-center-specific false-advertising laws that pro-
hibit centers that do not provide or refer for abortions
(but not those that do) from making “untrue or mis-
leading statements concerning their services.”7 San
Francisco has interpreted its law to be violated if, for
instance, a pregnancy center does not provide an ex-
press disclaimer about abortions in its advertising to
women looking for information online about abor-
tion—stretching the idea of falsity far beyond the
breaking point and effectively outlawing local preg-
nancy centers from attempting to reach the very
women they exist to serve.
Second, these laws differ in how they go about tar-
geting pro-life pregnancy centers. Many of these regu-
lations (including in Baltimore, Illinois, Oakland, and
5 Jd. 12a; 28a; 37a-38a.
6 Jd. 2a; 4a; 21a; 46a; 51a; 58a-60a.
7 Jd. 82a-83a; see also id. 72a.
7
San Francisco) directly target pro-life pregnancy cen-
ters by providing on their face that they apply only to
pregnancy centers that do not provide or refer for abor-
tions.* The FACT Act, however, zeroes in on pro-life
pregnancy centers by way of broad exemptions from
coverage. The Act provides a mechanism for exempt-
ing from coverage for pregnancy centers that can
agree to supply all FDA-approved contraceptive meth-
ods and supplies—a category that includes abortifa-
cients and thus excludes pro-life centers.°
The following chart summarizes the relevant pro-
visions of these laws.
* Id. 4a; 70a; 81a; see also id. 37a-38a (applying only to
service providers who have “conscience-based objections” to
certain procedures, including abortion).
® Id. 11a (exempting centers that are enrolled in the Cal-
ifornia Family PACT program); see also Pet’rs’ Br. at 13-14
(explaining that such centers must provide abortifacients).
Gov't Compelled | False Application
speech advertising | expressly
depends on
whether
speaker re-
fers for
abortion
Austin / "4
Baltimore P J
California y
Hartford J
Hawai'i J J
Illinois J /
King Co
WA /
Mont’y
Co., MD v
New York
City /
Oakland J /
San / /
9
B. The Court can provide an important cor-
rection to First Amendment neutrality
doctrine.
Two doctrinal distortions related to neutrality test-
ing have arisen in the pregnancy center cases. First,
some courts have suggested that a law can be neutral
despite a governmental purpose to discriminate. Sec-
ond, some courts have suggested that an otherwise
content- or viewpoint-based law might nevertheless be
deemed neutral, depending on the speaker’s purpose
in engaging in speech.
Both errors are on full display in the decision be-
low. There, the panel found the law content-based, but
declined to apply strict scrutiny. Pet. App. 18a-19a.
Further, although the Act was carefully designed to
apply only to pregnancy centers that do not provide or
refer for abortions—and although the legislature’s ex-
press purpose was to target speakers who “discourage”
abortion—the court speculated about speaker motiva-
tions to find the law neutral. Jd. 7a, 20a, 40a.
The Ninth Circuit erred on both counts. “Content-
based laws” like the Act “are presumptively unconsti-
tutional and may be justified only if the government
proves that they” satisfy strict scrutiny. Reed v. Town
of Gilbert, 135 S. Ct. 2218, 2226 (2015). Further, even
a facially-neutral law is considered viewpoint-based if
its “justification or purpose” is to target a particular
viewpoint. Jd. at 2226-29; see also Sorrell v. IMS
Health Inc., 564 U.S. 552, 564-65 (2011) (applying
heightened scrutiny because the “legislature de-
signed” the law at issue “to target [certain] speakers
and their messages for disfavored treatment”). That
plainly is the case here: the Act exempts from coverage
10
pregnancy centers that provide or refer for abortion,
and the legislative history confirms that its purpose
was to target pregnancy centers that advocate against
abortion.
The Ninth Circuit’s errors are independent, but
they stem from a common source: confusion about to
what extent purpose matters in Speech Clause juris-
prudence, and if it does, whose. The court ignored the
legislature’s purpose to target centers that “discour-
age * * * women from seeking abortions.” Pet. App. 7a.
While ignoring the government’s purpose, the panel
based its neutrality finding on guesswork about the
speaker’s purpose. Jd. 20a (reutral because some
speakers may refuse to refer without having “objec-
tions” to abortion).
This reasoning gets this Court’s cases precisely
backward. One object of this Court’s Free Speech doc-
trines is “the discovery of improper governmental mo-
tives.” Elena Kagan, Private Speech, Public Purpose:
The Role of Governmental Motive in First Amendment
Doctrine, 63 U. Chi. L. Rev. 413, 414 (1996). Mean-
while, “[uJnder well-accepted First Amendment doc-
trine, a speaker’s motivation is entirely irrelevant to
the question of constitutional protection.” FEC v. Wis.
Right to Life, Inc., 551 U.S. 449, 468 (2007) (opinion of
Roberts, C.J., joined by Alito, J.) (emphasis added)
(quoting M. Redish, Money Talks: Speech, Economic
Power, and the Values of Democracy 91 (2001)); see
also id. at 492 (Scalia, J., concurring in part and con-
curring in the judgment, joined by Kennedy and
Thomas, JJ.) (“test[s] that [are] tied to * * * a court’s
perception” of the speaker’s “intent” are “ineffective to
vindicate *** fundamental First Amendment
rights”); Matal v. Tam, 137 S. Ct. 1744, 1766 (2017)
11
(Kennedy, J., concurring, joined by Ginsburg, So-
tomayor, and Kagan, JJ.) (rejecting the argument that
a law was viewpoint-neutral because it applied “re-
gardless of the [speaker]’s personal views or reasons
for” engaging in the speech). The Ninth Circuit’s rul-
ing to the contrary was both wrong and part of a dan-
gerous trend.
1. Content- and viewpoint-discriminatory
laws, including those enacted for the pur-
pose of discriminating on the basis of con-
tent or viewpoint, are subject to strict
scrutiny.
Before Reed, many lower courts—including the
Ninth Circuit—had held that a governmental motive
to censor particular subject matter or a particular
viewpoint was the sine qua non of content- or view-
point discrimination. For these courts, “it did not mat-
ter if a law regulated speakers based on what they
said”; “so long as the regulation of speech was not im-
posed because of government disagreement with the
message,” the law would be treated as content- and
viewpoint-neutral. Norton v. City of Springfield, 806
F.3d 411, 413 (7th Cir. 2015) (Manion, J., concurring);
see also McCullen v. Coakley, 571 F.3d 167, 176 (lst
Cir. 2009) (‘Our principal inquiry in this regard * * *
‘is whether the government has adopted a regulation
of speech because of disagreement with the message”’)
(quoting Ward v. Rock Against Racism, 491 U.S. 781,
791 (1989)).
In McCullen v. Coakley, 134 S. Ct. 2518 (2014),
however, this Court affirmed what should have been
obvious all along: that a speech regulation could also
12
be content- or viewpoint-based if its application de-
pended on the content or viewpoint of the regulated
speech, even absent a discriminatory purpose. A con-
tent-based law, the Court explained, “draw/|s] content-
based distinctions on its face.” Jd. at 2531. And a law
violates this test if “it require[s] enforcement authori-
ties to examine the content of the message that is con-
veyed to determine whether a violation has occurred.”
Id. (internal quotation marks omitted).
Reed then confirmed McCullen’s reorientation of
the content-neutrality inquiry to begin with the actual
text of the law. Reiterating McCullen, this Court ex-
plained in Reed that “the crucial first step in the con-
tent-neutrality analysis” is “determining whether the
law is content neutral on its face”—that is, whether it
“draws distinctions based on the message a speaker
conveys.” 135 S. Ct. at 2227. At the same time, how-
ever, the Reed Court made clear that the inquiry into
facial neutrality supplements, but does not replace, the
inquiry into whether a law has a content- or view-
point-discriminatory purpose. In other words, a “law
that is content based on its face is subject to strict
scrutiny regardless of the government’s benign mo-
tive, content-neutral justification, or lack of ‘animus
toward the ideas contained’ in the regulated speech.”
Id. at 2228 (quoting Cincinnati v. Discovery Network,
Inc., 507 U.S. 410, 429 (1 393)). But if a law is moti-
vated by an “illicit legislative intent’—for example, “to
suppress disfavored speech” or express “disagreement
with the message the [regulated] speech conveys’”—
then it, too, is subject to strict scrutiny, even if it is
facially content- and viewpoint-neutral. Jd. at 2227-29
(internal quotation marks omitted). Intent to suppress
13
speech is thus a sufficient but not necessary element
of a content or viewpoint discrimination claim.
This Court’s earlier decision in Sorrell illustrates
Reed's point. In Sorrell, the Court applied heightened
scrutiny for two reasons: facial discrimination and dis-
criminatory purpose. 564 U.S. at 563-65. The law at
issue prohibited “the sale, disclosure, and use of phar-
macy records that reveal the prescribing practices of
individual doctors”—activities that “essentially * * *
only” pharmaceutical manufacturers engaged in. /7.
at 557, 564 (internal quotation marks omitted). The
Court thus found that the inevitable effect of the law
was to burden the pro-brand-name-drug viewpoint. /d.
at 564-65. Further, “formal legislative findings”
demonstrated that the legislature had “designed [the
law] to target [pharmaceutical manufacturers] and
their messages for disfavored treatment.” Jd. This
combination of the law’s “practical operation” and ex-
press legislative purpose rendered the law viewpoint-
based, regardless of whether it was also facially view-
point-based. /d. at 565 (quoting R.A.V. v. St. Paul, 505
U.S. 377, 391 (1992)).
Finally, in Matal, this Court confirmed that while
the governments purpose may be relevant, the
speaker's purpose for speaking is not. In Matai, this
Court held unconstitutional a feder: | statute prohibit-
ing the registration of “disparag|ing]” trademarks. 137
S. Ct. at 1751. The government argued that the law
was viewpoint-neutral because “the disparagement
clause applies to trademarks regardless of the appli-
cant’s personal views or reasons for using the mark.”
Id. at 1766. But the Court unanimously rejected this
argument and found the law viewpoint-based. /d. at
14
1763 (opinion of Alito, J.); 1765-67 (opinion of Ken-
nedy, J.). As Justice Kennedy explained for four Jus-
tices, “[t}he danger of viewpoint discrimination is that
the government is attempting to remove certain ideas
or perspectives from a broader debate.” Jd. at 1767.
This danger is realized whenever the government “sin-
gle[s] out * * * for disfavor” a “subset of messages”
from some larger “subject category’—regardless of
why the speaker chooses to deliver the message. /d. at
1766 (citing Cornelius v. NAACP Legal Defense & Ed.
Fund, Inc., 473 U.S. 788, 806 (1985)).
2. The Act should be subject to strict scru-
tiny.
The Act is content- and viewpoint-discriminatory,
thus triggering strict scrutiny, for two independent
reasons.
First, the Act is a content-based regulation of core
protected speech. Pet. App. 18a. Under Reed, such a
law automatically triggers strict scrutiny. 135 S. Ct.
at 2227.
Second, the Act is viewpoint-based, because its
manifest purpose and effect is to discriminate against
speech by pro-life pregnancy centers. The express leg-
islative purpose of the Act is to target pregnancy cen-
ters that “discourage * * * women from seeking abor-
tions.” Pet. App. 6a-7a. Unsurprisingly, then, the Act
exempts from its coverage all pregnancy centers that
are enrolled in state programs and supply all FDA-ap-
proved contraceptive methods and supplies—a cate-
gory that includes abortifacients. App. 11a (exempting
centers that are enrolled in the California Family
PACT program); Pet’rs’ Br. at 13-14, 33. Thus, the “in-
evitable effect” and “practical operation” of the law is
15
to burden the speech only of pro-life pregnancy cen-
ters. Sorrell, 564 U.S. at 565 (internal quotation
marks omitted).
The Ninth Circuit nonetheless found the law view-
point-neutral, Pet. App. 19a-22a, because it wrongly
focused on the speaker’s purpose for speaking rather
than the government’s purpose for regulating. The
court refused to engage with Petitioners’ argument
that the Act’s exemptions rendered pro-life pregnancy
centers virtually the only speakers subject to the Act,
because, according to the court, the Act is “indifferent
to the basis for any objection” that pregnancy centers
who do not provide or refer for abortions may have to
abortion. Jd. 40a; see also id. 20a (the Act “applies * * *
regardless of what, if any, objections [regulated cen-
ters] may have to certain family-planning services”).
But what matters under this Court’s viewpoint-dis-
crimination precedents is simply whether a law sin-
gles out one position within a broader subject matter;
it is irrelevant if speakers may have different “views
or reasons for” speaking with that viewpoint. Matai,
137 U.S. at 1766; see also Air Line Pilots Ass’n, Int'l v.
Dep't of Aviation of Chi., 45 F.3d 1144, 1169 (7th Cir.
1995) (“[T]he same viewpoint can be endorsed by dif-
ferent speakers, for different purposes. Any analysis
of allegations of viewpoint discrimination must recog-
nize as much.”).
Here, within the larger category of pregnancy cen-
ters that speak about abortion, the Act singled out for
disfavored treatment centers that refuse to recom-
mend it. It no more matters why the regulated centers
took this position than it mattered why the Slants
chose their band name in Matal—or, for that matter,
16
than it would matter in a challenge to a law prohibit-
ing yard signs for Democratic (but not Republican)
candidates if it turned out that the plaintiff wanted to
display the sign in jest or only because he had lost a
bet. Regardless of the plaintiffs motivations, such a
law would patently be viewpoint-based.
3. The Ninth Circuit’s errors with respect to
content and viewpoint discrimination are
reflected in other pregnancy-center cases,
too.
The Ninth Circuit's errors reflect widespread con-
fusion in the lower courts regarding the application of
this Court’s modern Speech Clause jurisprudence to
various pregnancy center speech regulations that
have been enacted around the country.
For instance, in First Resort, the same Ninth Cir-
cuit panel that decided NIFLA considered a San Fran-
cisco ordinance that prohibits pregnancy centers that
do not provide or refer for abortions from making “un-
true or misleading” statements “concerning thfeir] ser-
vices.” 860 F.3d at 1270 (quoting S.F. Admin. Code, ch.
93 § 93.4). The First Resort court did not dispute that
the ordinance was content-based, id. at 1275-76—nor
could it, as the ordinance by its terms applies only to
advertisements that “concern” the services of a preg-
nancy center and are made by pregnancy centers that
do not provide or refer for abortion or emergency con-
traceptives. The ordinance is thus “content based [be-
cause] it require[s] enforcement authorities to exam-
ine the content of the message that is conveyed to de-
termine whether a violation has occurred.” See McCul-
len, 134 S. Ct. at 2531 (internal quotation marks omit-
ted). Nonetheless, the Ninth Circuit declined to apply
17
strict scrutiny because, in its view, the ordinance ap-
plied only to “false or misleading commercial speech,”
which is outside the protection of the First Amend-
ment. First Resort, 860 F.3d at 1271-74.
As explained below, the First Resort court erred in
determining that the regulated speech was “commer-
cial.” See Part II, infra. But even if the speech were
commercial, that still would not save it from strict
scrutiny.
Even in the context of commercial speech, view-
point discrimination is still forbidden. 44 Liquormart,
Inc. v. Rhode Island, 517 U.S. 484, 513 (1996) (“It is
perfectly clear that Rhode Island could not ban all ob-
scene liquor ads except those that advocated temper-
ance{[.]”); see also Matal, 137 S. Ct. at 1765 (Kennedy,
J., concurring) (explaining that commercial speech
regulations discriminating based on viewpoint are
egregious forms of content-based restrictions that are
almost per se unconstitutional); Wandering Dago, Inc.
v. Destito, __ F.3d __, 2018 WL 265383, at *14 (2d
Cir. Jan. 3, 2018) (“Matal instructs that viewpoint dis-
crimination is scrutinized closely whether or not it oc-
curs in the commercial speech context.”).!°
In finding the law viewpoint-neutral, the First Re-
sort court refused to consider the government’s pur-
pose. First Resort, 860 F.3d at 1278 (“To the extent
'0 The panel was wrong to think such discrimination irre]-
evant simply because the government claimed to be regu-
lating “false and misleading commercial speech.” Under
R.A.V., the government is barred from discriminating
within even categories of speech that are otherwise consid-
ered outside the First Amendment. 505 U.S. at 383.
18
First Resort argues that the Ordinance is a viewpoint-
based regulation of speech on the grounds that the
City had an illicit motive, that argument also fails.”
(citing United States v. O’Brien, 391 U.S. 367, 383
(1968)). Instead, it focused on the speaker’s purpose,
holding that speakers could have different reasons for
not providing or referring for abortions, which might
“have nothing to do with their views on abortion.” /d.
at 1277 (citing Greater Balt. Ctr. for Pregnancy Con-
cerns, Inc. v. Mayor & City Council of Balt., 721 F.3d
264, 288 (4th Cir. 2013) (Greater Baltimore II) (en
banc)).
This holding that speaker purpose controls, and
that governmental purpose is irrelevant, is rich with
irony; again, before Reed, the Ninth Circuit had held
that only a discriminatory governmental purpose
could trigger strict scrutiny. Reed v. Town of Gilbert,
707 F.3d 1057, 1071-72 (9th Cir. 2013), rev'd, 135 S.
Ct. 2218 (2015). Further, to hold that the govern-
ment’s purpose for regulating doesn’t matter while the
speaker's purpose for speaking does is, again, to turn
this Court’s cases on their head. Under Reed and Sor-
rell, the government’s purpose for regulating may be
relevant to determining if a law discriminates on the
basis of content or viewpoint. But in determining
whether a law discriminates on the basis of viewpoint,
the speaker’s purpose for speaking is not relevant: a
law that singles out one particular viewpoint for spe-
cial burdens impermissibly “distort[s] the market-
place of ideas,” even if different speakers might have
19
different “personal views or reasons for” adopting the
viewpoint. Matal, 137 S. Ct. at 1766 (Kennedy, J.).!!
'! Qutside of pregnancy-center cases, most courts have
correctly recognized that under Reed a law is subject to
strict scrutiny if it either is content- or viewpoint-discrimi-
natory on its face or it was passed for the purpose of dis-
criminating on the basis of content or viewpoint. See, e.g.,
March v. Mills, 867 F.3d 46, 54 (1st Cir. 2017) pet. for cert.
filed, Nov. 9, 2017 (No. 17-689) (under Reed, “|t]here are
two distinct ways in which a regulation may be deemed to
be content based,” facial content discrimination, and a con-
tent-discriminatory purpose); Time Warner Cable Inc. v.
F.C.C., 729 F.3d 137, 155 (2d Cir. 2013) (same) Free Speech
Coal., Inc. v. Att'y Gen. U.S., 825 F.3d 149, 160 (3d Cir.
2016) (same); Cahaly v. Larosa, 796 F.3d 399, 405 (4th Cir.
2015) (same) Pursuing Am.’s Greatness v. Fed. Election
Comm'n, 831 F.3d 500, 509 (D.C. Cir. 2016) (same).
But in Phelps-Roper v. City of Manchester, 867 F.3d 883
(8th Cir. 2017), the Eighth Circuit, echoing the Ninth Cir-
cuit in NIFLA and First Resort, held that “[rjegardless of
any evidence” that the legislature had a viewpoint-discrim-
inatory purpose in passing the law at issue, the law was
“neutral un its face” and thus not viewpoint discriminatory.
Id. at 892. This split of authority regarding whether Reed
recognizes two paths to strict scrutiny (facial discrimina-
tion or a discriminatory purpose) or just one (facial discrim-
ination only) is another reason for this Court to either
clearly reiterate that a law passed with a viewpoint-dis-
criminatory purpose is subject to strict scrutiny or else
agree to hear another case cleanly presenting the issue.
20
The Ninth Circuit is not alone in this error. In an-
other pregnancy center case, the en banc Fourth Cir-
cuit considered a regulation requiring pro-life preg-
nancy centers to post “disclaimer|[s]” in their waiting
rooms stating that they “do[ ] not provide or make re-
ferral for abortion or birth-control services,” Greater
Baltimore II, 721 F.3d at 271 (quoting Baltimore ordi-
nance at issue). Even though the law applied only to
pregnancy centers that do not provide or refer for abor-
tions, the en banc court reversed the district court’s
conclusion that the law was viewpoint-based, relying
on the court’s own speculation about speaker pur-
poses. In particular, the court thought there might be
pregnancy centers who do not refer for abortion but
have “no moral or religious qualms” about abortion.
721 F.3d at 288 (internal quotation marks omitted).
The court cited no authority for its proposition that the
viewpoint-neutrality inquiry requires the court to de-
termine whether a speaker has a moral or religious
motive for expressing a particular viewpoint. See id.
Yet this unsupported statement from Greater Balti-
more II became the sole basis for the First Resort court
to arrive at the same proposition four years later. First
Resort, 860 F.3d at 1277.'2
In contrast to this case, First Resort, and Greater
Baltimore II, the district court in Centro Tepeyac ap-
propriately applied strict scrutiny upon determining
'2 After years of discovery confirmed that the Greater Bal-
timore pregnancy center's “clearest motivation” was indeed
“moral, philosophical, and religious,” the Fourth Circuit ul-
timately recognized that the law at issue there discrimi-
nated on the basis of viewpoint. Greater Baltimore III, 2018
WL 298142, at *4, 6.
21
that a pregnancy center speech regulation was con-
tent-based. There, the court explained that because
the regulation at issue “require|d] [pregnancy centers]
to say something [they] might not otherwise say,” it
was content-based and triggered strict scrutiny. Cen-
tro Tepeyac v. Montgomery County, 779 F. Supp. 2d
456, 462 (D. Md. 2011), affd 722 F.3d 184 (4th Cir.
2013) (en banc). The court correctly found it “unneces-
sary to address” the pregnancy center’s additional con-
tention that the regulation also was viewpoint-based,
because content-based laws trigger strict scrutiny. 779
F. Supp. 2d at 461-62.
Finally, other district courts have had no trouble
concluding that a speech regulation whose applicabil-
ity turns on whether a speaker provides or refers for
abortions discriminates not just based on content, but
also on viewpoint. In National Institute of Family &
Life Advocates v. Rauner, the court considered an IIli-
nois law that compelled pregnancy centers with “con-
science-based objections” to abortion to either “inform
their patients about abortion and counsel them on [its]
risks and benefits” or lose the protection of a state law
protecting healthcare providers from having to pro-
vide abortions directly. Order, National Institute of
Family & Life Advocates v. Rauner, No. 16 C 50310,
ECF 65, at 2, 7 (N.D. Ill. July 19, 2017). The court held
that the law was both content- and viewpoint-based.
Id. at 6-&
Meanwhile, in Fulwilder v. Senior, the Northern
District of Florida considered the converse of the laws
at issue in the pregnancy-center cases discussed
above: a law that compelled speech by and required a
license for only organizations that do refer for abor-
tions. Prelim. Injunction, Fulwilder v. Senior, No.
22
4:16-cv-00765, ECF 43, at 2 (N.D. Fla. Sept. 29, 2017)
(citing Fla. Stat. § 390.025). The court held that be-
cause the law “requir|jed] a person to register and pay
a fee when providing advice or help in favor of abortion
but not in opposition,” the law was “plainly viewpoint-
based.” Jd. at 20; see also id. at 21 (law was a “naked
effort to impede speech * * * promoting a disfavored
but legal viewpoint”). Precisely the same reasoning
should apply to laws, like the FACT Act and the others
described above, that impose burdensome speech reg-
ulations on persons when providing advice or help in
opposition to abortion but not in favor of it.
* * a
This Court should craft its disposition in this case
so as to resolve the confusion about how Reed, Sorrell,
and Matal apply to the various pregnancy center
speech regulations that have been enacted around the
country. When a speech regulation regulates core pro-
tected speech on the basis of content or viewpoint, it is
subject to strict scrutiny. In determining whether a
law regulates on the basis of viewpoint, the govern-
ment’s purpose for regulating is relevant, but the
speaker's purpose for speaking is not. These rules—
fundamental to ensuring that the government does
not impermissibly put a thumb on the scale in the
hotly contested and deeply important societal debate
over abortion—should apply to abortion-related
speech just as they do to any other type of speech.
23
Il. This case presents an important oppor-
tunity to clarify that the “commercial” and
“professional” speech categories cannot be
used to shield ideological speech _ re-
strictions from strict scrutiny.
In the lower court, Respondents attempted to avoid
the ineluctable result of the Act’s content- and view-
point-based discrimination—strict scrutiny—by
claiming that the Act regulates only “professional” and
“commercial” speech subject to lower tiers of constitu-
tional protection. The Ninth Circuit summarily re-
jected the commercial speech argument, reasoning in
a footnote that while “[clommercial speech does no
more than propose a commercial transaction,” the Act
“primarily regulates the speech that occurs within the
clinic,” where pregnancy centers propose no commer-
cial transactions but rather provide their counseling
services on a pro bono basis. Pet. App. 18a-19a n.5 (in-
ternal quotation marks omitted). But the court ac-
cepted the professional speech argument as to the
Act’s Licensed Notice, holding that because that notice
applies only to licensed pregnancy centers, all the
speech regulated under that provision of the Act “oc-
curs between professionals and their clients in the
context of their professional relationship” and can ac-
cordingly be regulated subject only to intermediate
scrutiny. Jd. 28a-33a.
The court was right about commercial speech and
wrong about professional speech, largely for the same
reason: neither doctrine applies to morally and relli-
giously-motivated counseling services offered for free.
Regarding professional speech, this Court has “never
formally endorsed the professional speech doctrine” in
24
the first place. Serafine v. Branaman, 810 F.3d 354,
359 (5th Cir. 2016). But this Court has rejected argu-
ments to subject pro bono speech offered by a licensed
professional to a lower tier of constitutional scrutiny.
In re Primus, 436 U.S. 412 (1978); NAACP v. Button,
371 U.S. 415 (1963).
As for commercial speech, the very reason the doc-
trine exists is that this Court has presumed that
speech in which the speaker offers to sell something to
the listener is “more durable than other kinds” of
speech. Virginia State Bd. of Pharm. v. Va. Citizens
Consumer Council, Inc., 425 U.S. 748, 771 n.24 (1976).
And the Court’s cases have closely tracked this ra-
tionale. “[T]he test” for whether speech is commercial,
this Court has explained, is whether it is a “proposal
of a commercial transaction,” Discovery Network, 507
U.S. at 423 (quoting Bd. of Trustees of State Univ. of
New York v. Fox, 492 U.S. 469, 473-74 (1989)) (empha-
sis in Discovery Network). This test plainly is noc sat-
isfied when the speaker doesn’t sell anything at all.
Nonetheless, courts around the country have
struggled to apply this Court's commercial speech
precedents to the principles-driven, nonpecuniary
speech engaged in by pro-life pregnancy centers. Two
courts—the Ninth Circuit in First Resort and the en
banc Fourth Circuit in Greater Baltimore Il—have dis-
pensed with the requirement that commercial speech
“propose a commercial transaction,” instead suggest-
ing that if a pregnancy center offers commercially val-
uable services, or if it could at some point have greater
success in raising funds for its mission by virtue of the
success of its counseling services, its speech may be
treated as commercial. First Resort, 860 F.3d at 1271-
25
74; Greater Baltimore II, 721 F.3d at 284-87.'* This
novel approach replaces this Court’s “propose a com-
mercial transaction” test with an amorphous multi-
factor test under which no one element is either nec-
essary or sufficient. First Resort, 860 F.3d at 1273-74;
Greater Baltimore II, 721 F.3d at 285-86. It ignores
that “the solicitation of charitable contributions is” it-
self “protected speech.” Riley v. Nat'l Fed’n of the Blind
of N.C., Inc., 487 U.S. 781, 789 (1988). And it also ef-
fects a sweeping expansion of the commercial speech
doctrine, subjecting a vast swath of speech by ideolog-
ically-oriented nonprofit organizations to lower levels
of constitutional protection, and higher levels of gov-
ernment control.
In addition to addressing professional speech,
then, this Court could use this case as an opportunity
to resolve the distortions in the commercial speech
doctrine that have arisen in the lower courts’ preg-
nancy-center cases. Alternatively, if the Court does
not address the commercial speech doctrine here, it
should agree to hear another pregnancy-center case
presenting the issue more fully, such as First Resort.
A. Under this Court’s cases, pro-life advocacy
by pregnancy centers is not commercial
speech.
This Court has held that speech regulations may
sometimes be subject to lower tiers of constitutional
‘8 After several years of additional discovery, the trial
court found, and a Fourth Circuit panel recently affirmed,
that the particular pregnancy center at issue in Greater
Baltimore was not engaged in commercial speech. Greater
Baltimore ITI, 2018 WL 298142, at *3-4.
26
scrutiny if the speech regulated can be characterized
as “commercial.” See Cent. Hudson Gas & Elec. Corp.
v. Pub. Serv. Comm’n of N.Y., 447 U.S. 557, 566 (1980).
But this doctrine cannot apply to the moral and reli-
gious advocacy at issue in this and other pregnancy-
center cases. Indeed, this Court has long accepted that
religious groups can solicit funds or even invite pur-
chases without their speech becoming “commercial.”
Murdock v. Pennsylvania, 319 U.S. 105, 111 (1943)
(speech was not commercial “merely because the
handbills invite the purchase of books for the im-
proved understanding of the religion or because the
handbills seek in a lawful fashion to promote the rais-
ing of funds for religious purposes”). Otherwise, “the
passing of the collection plate in church would make
the church service a commercial project.” /d.
Between pregnancy centers and the women who
come to them for help, there is not even a passing of
the plate. And this Court has never held that speech
by entities who provide all their services for free and
in furtherance of a moral or religious mission can be
regulated as “commercial.”
This Court has explained the “commonsense differ-
ences” between commercial speech and other speech,
providing “a different degree of protection” to commer-
cial speech because “commercial speech may be more
durable than other kinds.” Va. State Bd., 425 U.S. at
771 n.24. “Since advertising is the [s]line qua non of
commercial profits, there is little likelihood of its being
chilled by proper regulation and forgone entirely.” /d.
This logic, centered on the power of profits to make
speech more durable, plainly dissolves when the
speaker merely wants to render her listener free ser-
vices.
27
No wonder, then, that since Virginia State Board,
this Court has repeatedly held that “the test” for com-
mercial speech is whether it is a “proposal of a com-
mercial transaction.” Discovery Network, 507 U.S. at
429 (quoting Fox, 492 U.S. at 473-74). And it has ar-
ticulated the archetypical example of such speech as
“T will sell you the X [product] at the Y price.” Va. State
Bd., 425 U.S. at 761. This type of speech—speech that
proposes a commercial transaction and thus relates
“to the economic interests of [both] the speaker and its
audience,” Cent. Hudson, 447 U.S. at 561—is a mini-
mum requirement for speech to be characterized as
“commercial” for purposes of the commercial speech
doctrine.
Contrary to the assertion of some courts in preg-
nancy-center cases discussed below, this Court did not
waver from this principle in Bolger v. Youngs Drug
Prods. Corp., 463 U.S. 60 (1983). There, the Court con-
sidered whether informational pamphlets that did not
just propose a commercial transaction but also “con-
tain[ed] discussions of important public issues” could
be characterized as commercial. Jd. at 67-68. The
Court held that when evaluating speech that “cannot
be characterized merely as proposals to engage in com-
mercial transactions,” courts should look to three fac-
tors to determine whether the speech as a whole
should be treated as commercial: whether the speech
constitutes an “advertisement|]”; whether it “refer-
ence[s] a specific product’; and whether the speaker
“has an economic motivation for” speaking. Id. at 66-
67 (emphasis added). In other words, under Bolger,
the mere addition of noncommercial elements cannot
transform otherwise commercial proposals into non-
28
commercial speech; courts must apply the Bolger fac-
tors to determine whether speech mixing the two
should be treated as ultimately “commercial” or not.
Id.; cf. Murdock, 319 U.S. at 111 (appending “moral
platitudes” not enough). But nothing in Bolger dis-
penses with the bedrock requirement that for speech
to be considered commercial, the speaker must pro-
pose a commercial transaction in the first place. And
indeed, since Bolger, this Court has repeatedly reaf-
firmed in no uncertain terms that “the difference be-
tween commercial and noncommercial speech” is that
commercial speech is “define[d]” as “speech that pro-
poses a commercial transaction.” Fox, 492 U.S. at 482;
Discovery Network, 507 U.S. at 423.
Here, under this Court’s longstanding test, the
Ninth Circuit was correct to conclude that the speech
by licensed pregnancy clinics who provide all of their
services for free is not “commercial.” Pet. App. 18a-19a
n.5. Observing that commercial speech “propose|s] a
commercial transaction,” the Ninth Circuit easily dis-
posed, in a footnote, of California’s claim that the clinic
speech was commercial. Jd. There are obviously no
commercial transactions being proposed in a clinic
that offers its services for free.
B. The Ninth Circuit’s “professional speech”
holding is in clear conflict with this
Court’s cases.
Although the so-called “professional speech” doc-
trine has different origins than the commercial speech
doctrine, it, too, is rooted in the notion that a speaker's
interest in obtaining money from a listener can poten-
tially justify higher levels of regulation. Lower courts
have traced the doctrine back to a concurring opinion
29
in Thomas v. Collins, 323 U.S. 516 (1945), in which
Justice Jackson articulated the justification for profes-
sional-licensing schemes as being based on “[t]}he mod-
ern state['s] * * * duty to protect the public from those
who seek for one purpose or another to obtain its
money.” Id. at 545 (emphasis added). As with commer-
cial speech, this justification obviously dissolves when
the speaker is not attempting to obtain money from
his listener.
And as with commercial speech, this Court’s deci-
sions demonstrate that nonremunerative speech re-
ceives full constitutional protection—even when it is
offered by a professional. In Primus, a lawyer was dis-
ciplined for the ethical violation of soliciting a poten-
tial client for the ACLU. Primus, 436 U.S. at 418-21.
But because the lawyer’s solicitation had consisted of
offering the ACLU’s pro bono services, the Court held
that the lawyer’s solicitation “c[a]me[] within the gen-
erous zone of First Amendment protection.” Jd. at 422,
431. In so holding, the Primus Court distinguished the
case from another decided the same day, Ohralik «
Ohio State Bar Assn., 436 U.S. 447 (1978), in which
the Court upheld disciplinary action against an attor-
ney for solicitation. The distinguishing factor: unlike
in Ohralik, the solicitation in Primus was not “for pe-
cuniary gain.” Primus, 436 U.S. at 422; see also Eu-
gene Volokh, The Trouble with “Public Discourse” as a
Limitation on Free Speech Rights, 97 Va. L. Rev. 567,
575 n.20 (2011) (Primus distinguished Ohralik by “ex-
pressly stress[ing] the commercial nature of the trans-
action” at issue in Ohralik).
Here, the Ninth Circuit concluded that any “speech
within [the clinics’] walls related to their professional
services is professional speech” “[bjecause licensed
30
clinics offer medical and clinical services in a profes-
sional context.” Pet. App. 30a. But this analysis is ir-
reconcilable with Primus, given that in Primus, too,
the speech “related to [the lawyer's] professional ser-
vices,” id.: it was an offer of such services to a potential
client.
Failing to distinguish Primus, the Ninth Circuit ef-
fectively conceded that it was rejecting it, stating: “We
do not think a necessary element of professional
speech is for the client to be a paying client. A lawyer
who offers her services to a client pro bono, for exam-
ple, nonetheless engages in professional speech.” /d.
32a n.8. But this flatly disregards this Court’s holding
in Primus that a “lawyer who offers her services to a
client pro bono” engages in fully protected speech.
C. Other pregnancy-center cases demon-
strate confusion over commercial speech
doctrine, which should be considered in
this Court’s disposition of this case.
As with the NIFLA court’s errors with respect to
this Court’s content- and viewpoint-discrimination ju-
risprudence, the NIFLA court’s error with respect to
professional speech reflects widespread confusion in
the lower courts regarding the application of this
Court’s commercial- and professional-speech prece-
dents to pregnancy center speech regulations. This
Court’s commercial speech precedents make clear that
the sine qua non of commercial speech is that the
speech proposes a commercial transaction. Yet the
Ninth Circuit has held, and the Fourth Circuit has
suggested, that proposing a commercial transaction is
not a necessary element of a commercial speech de-
fense.
31
In First Resort, the same Ninth Circuit panel that
decided NIFLA held that the regulated pregnancy-
center speech was “commercial,” even though the
pregnancy center provided all of its services for free
and proposed no commercial transactions to its cli-
ents. The speech regulated by the San Francisco ordi-
nance was “statement|s] * * * concerning services pro-
vided by” pregnancy centers that do not provide or re-
fer for abortions—that is, advertisements for such
pregnancy centers’ counseling services. 860 F.3d at
1272 (internal quotation marks omitted). But First
Resort’s advertisements were not proposals for a com-
mercial transaction; they were efforts to attract listen-
ers for the center’s free counseling services, during
which the center, for moral and religious reasons,
would provide women with information about preg-
nancy in the hope that they would choose a non-abor-
tion option. Jd. at 1267-68, 1276.
The court nonetheless applied the commercial
speech doctrine. It first recognized that “commercial
speech is defined as speech that does no more than
propose a commercial transaction,” but it held that
speech that satisfies the Bolger factors could also be
considered commercial. /d. at 1272 (internal quotation
marks omitted). It then held that the regulated speech
satisfied the Bolger factors. Regardirg the third factor,
the court concluded that First Resort engaged in ad-
vertising for the “economic motive” of “solicit[ing] a pa-
tient base.” Jd. Even though First Resort “dofes] not
* * * receive payments from patients for services ren-
dered,” the court reasoned, its “ability to fundraise” is
improved the more women it serves, because it can use
“client stories” in fundraising. Jd. at 1273. Further,
the court concluded, even if First Resort did not have
32
an economic motive for its speech—and thus even if
the third Bolger factor was not satisfied—its speech
could still be considered commercial, because the ser-
vices it offers are “commercially valuable.” Jd. at 1273-
74.
This Court’s cases provide no support for the First
Resort court’s sweeping view of commercial speech.
First, as explained above, the Bolger factors are useful
only for evaluating speech that in addition to propos-
ing a commercial transaction, also includes speech on
political, religious, moral, or other noncommercial
subjects. The Bolger factors cannot be used to render
speech “commercial” that does not propose a commer-
cial transaction at all. “[T]he test for identifying com-
mercial speech,” this Court has repeatedly held, looks
for whether there has been a “proposal of a commercial
transaction.” Discovery Network, 507 U.S. at 423
(quoting Fox, 492 U.S. at 473-74). Because the First
Resort court held the regulated speech to be “commer-
cial” even though the pregnancy center did not propose
a commercial transaction, the court clearly erred.
But the court also erred in its breathtakingly broad
reading of the Bolger factors themselves. Under the
First Resort court’s view of Bolger—under which the
mere possibility of improved fundraising provides the
requisite “economic motive,” First Resort, 860 F.3d at
1272—broad swaths of core political, religious, and
moral advocacy could be regulated as commercial. To
take one example, a church’s advertisements for its
worship services would qualify as commercial under
the First Resort court’s reasoning. A church, too, im-
proves its fundraising opportunities by attracting
more people to its services; the more congregants there
are, the more likely it is that the offering plate will be
33
filled. And churches, too, often give away for free
things of “commercial value,” like musical perfor-
mances, moral and spiritual instruction, and even
“sacramental wine, communion wafers, [and] prayer
beads.” Greater Balt. Ctr. for Pregnancy Concerns, Inc.
v. Mayor & City Council of Balt., 683 F.3d 539, 554
(4th Cir. 2012) (Greater Baltimore J) (internal quota-
tion marks omitted). But advertisements for worship
services were precisely the kind of speech this Court
held to be fully protected in Reed. 135 S. Ct. at 2225.
And indeed, this Court more than seventy years ago
rejected as absurd the notion that “the passing of the
collection plate in church would make the church ser-
vice a commercial project.” Murdock, 319 U.S. at 111.
Strikingly, First Resort's commercial speech rea-
soning rested entirely on other pregnancy-center
cases. First, the First Resort court found “persuasive”
(860 F.3d at 1273) the North Dakota Supreme Court’s
decision in Fargo Women’s Health Org., Inc. v. Larson,
381 N.W.2d 176 (N.D. 1985). There, the court upheld
as a regulation of “commercial speech” an injunction
preventing pro-life pregnancy centers from falsely or
misleadingly indicating in their advertisements that
they performed abortions. Jd. at 177, 179. The Larson
court pioneered the unbounded view of commercial
speech later adopted in First Resort, holding that be-
cause the pregnancy center’s advertisements were
placed “in a commercial context,” the advertisements
were commercial, even though the center argued that
its advertisements constituted “advocacy of the pro-
life position” and that it charged nothing for the ad-
vertised services. Jd. at 180-81.
First Resort also relied on the Fourth Circuit’s en
banc decision in Greater Baltimore II. Unlike the :aws
34
in First Resort and Larson, the Greater Baltimore law
did not regulate advertising; indeed, it “applie[d] to
all” pregnancy centers that do not provide or refer for
abortions “regardless of whether they advertise at all.”
Greater Baltimore I, 683 F.3d at 558. For this reason,
the district court rejected the government’s argument
that the ordinance regulated commercial speech, and
the Fourth Circuit panel—correctly finding it “dispos-
itive” that the ordinance “target[ed] speech regarding
the provision of ‘free services” and that the regulated
center did not “proposie] any commercial transac-
tion” —affirmed. /d. at 553-54.
The en banc Fourth Circuit, however, held that the
government's “commercial speech theory should not
have been so easily dismissed.” Greater Baltimore II,
721 F.3d at 284. As relied upon by the First Resort
court, the Greater Baltimore II court held that even if
the speech regulated by the ordinance did not “sat-
isfly] the ‘propose a commercial transaction’ test,” it
could nonetheless be treated as commercial under Bol-
ger. Id. at 284-85. And as in First Resort, the Greater
Baltimore II court suggested that speech may be com-
mercial if it is “directed at the providing of services”
that are commercially valuable, even though the ser-
vices were in fact provided for free. Jd. at 284-86 (in-
ternal quotation marks omitted). The court therefore
remanded for further discovery into whether the
plaintiff center “possesse[d] economic interests apart
from its ideological motivations.” Jd. at 285. Unsur-
prisingly, that discovery ultimately revealed that the
center’s “clearest motivation [was] not economic” and
that th. purported link between the center’s advocacy
and its fundraising was “speculative at best.” Greater
Baltimore ITT, 2018 WL 298142, at *4.
35
Meanwhile, at least two courts have recognized
that because pregnancy centers that provide all of
their services for free to advance a moral and religious
mission do not propose a commercial transaction, their
speech cannot be regulated as commercial. For in-
stance, in a decision issued before Greater Baltimore
II, the court in Centro Tepeyac held that a pregnancy
center that was “motivated by social concerns” and
provided its services “free of charge” could by defini-
tion not be held to be proposing “a commercial trans-
action.” 779 F. Supp. 2d at 463-64. It thus held that
the commercial speech doctrine did not apply. Jd.; see
also 5 F. Supp. 3d at 756-60 (again rejecting commer-
cial speech argument after Greater Baltimore II).
Likewise, the district court in Evergreen Ass’n, Inc.
v. City of New York held that because pregnancy cen-
ters’ “missions—and by extension their charitable
work—are grounded in their opposition to abortion
and emergency contraception,” their communications
with women are not regulable as commercial speech.
801 F. Supp. 2d 197, 205 (S.D.N.Y. 2011), affd in part,
vacated in part on other grounds, 740 F.3d 233 (2d Cir.
2014). The government offered the same workaround
to this obstacle that the defendants would later offer
in First Resort and Greater Baltimore I]—that even if
pregnancy centers do not charge for their services,
their “fundraising prowess” is increased the better
they are at “attracting clients.” /d. (internal quotation
marks omitted). But the court correctly rejected this
argument, because pregnancy centers “do not adver-
tise ‘solely’ for that purpose,” and in any event, “the
Supreme Court has never viewed ‘charitable solicita-
tion * * * as a variety of purely commercial speech.”
36
Id. at 205-06 (quoting Village of Schaumburg v. Citi-
zens for a Better Env’t, 444 U.S. 620, 632 (1980)).
a + 7”
Whatever the wisdom of the commercial- and pro-
fessional-speech doctrines as a matter of first princi-
ples, these doctrines are stretched beyond recognition
when they are applied to pro-life pregnancy centers
that render all of their services for free and in further-
ance of their moral and religious missions. Further,
although this Court has been clear that the sine qua
non of commercial speech is speech that proposes a
commercial transaction, some courts even outside the
pregnancy-center context have, like the courts in First
Resort and Greater Baltimore II, incorrectly viewed
the Bolger factors as a substitute for the propose-a-
commercial-transaction test, rather than a test ap-
plied to speech that both proposes a commercial trans-
action and speaks to noncommercial matters.'* The
4 See:
© Facenda v. N.F.L. Films, Inc., 542 F.3d 1007, 1017 (3d
Cir. 2008) (applying only the Bolger test to determine
whether speech is commercial);
e Adventure Commce'ns, Inc. v. Ky. Registry of Election
Fin., 191 F.3d 429, 440-41 (4th Cir. 1999) (same);
e Proctor & Gamble Co. v. Amway Corp., 242 F.3d 539,
552 (5th Cir. 2001) (same), abrogated on other grounds by
Lexmark Int'l, Inc. v. Static Control Components, Inc., 134
S. Ct. 1377 (2014);
37
Court should thus use this case as an opportunity to
reaffirm the limitations on the commercial- and pro-
fessional-speech doctrines, or otherwise agree to hear
an additional case more squarely presenting the issue.
CONCLUSION
The Court should reverse the decision below.
Respectfully submitted.
KELLY S. BIGGINS MARK L. RIENZI
LOCKE LORD LLP Counsel of Record
300 S. Grand Avenue, Eric C. RASSBACH
Suite 2600 JOSEPH C. DAVIS
Los Angeles, California THE BECKET FUND FOR
90071 RELIGIOUS LIBERTY
1200 New Hampshire
W. Scott HASTINGS Ave. NW, Suite 700
CARL SCHERZ Washington, D.C. 20036
e Dryer v. Natl Football League, 814 F.3d 938, 943 (8th
Cir. 2016) (declaring that the Bolger factors determine
whether speech is commercial).
Meanwhile, six circuits correctly recognize that Bolger ap-
plies only to “non-core” commercial speech—i.e., speech
that does not just propose a commercial transaction but
also includes speech on other topics. See Bad Frog Brewery,
Inc. v. N.Y. State Liquor Auth., 134 F.3d 87, 97 (2d Cir.
1998); Semco, Inc. v. Amcast, Inc., 52 F.3d 108, 112 (6th Cir.
1995); Jordan v. Jewel Food Stores, Inc., 743 F.3d 509, 516-
17 & n.6 (7th Cir. 2014); Proctor & Gamble Co. v. Haugen,
222 F.3d 1262, 1274-75 (10th Cir. 2000); Edward Lewis To-
binick, MD vy. Novella, 848 F.3d 935, 950 (11th Cir. 2017);
Spirit Airlines, Inc. v. U.S. Dep't of Transp., 687 F.3d 403,
412 (D.C. Cir. 2012).
38
ANDREW BUTTARO (202) 955-0095
LOCKE LORD LLP mrienzi@becketlaw.org
2200 Ross Avenue,
Suite 2800
Dallas, Texas 75201
Counsel for Amicus Curiae
JANUARY 2018
APPENDIX
la
AUSTIN ORDINANCE
ORDINANCE NO. 20120126-045
AN ORDINANCE AMENDING THE CITY CODE
TO ADD CHAPTER 10-10 TO REQUIRE SIGNS
AT UNLICENSED PREGNANCY SERVICE
CENTERS; CREATING AN OFFENSE AND IM-
POSING A PENALTY.
BE IT ORDAINED BY THE CITY COUNCIL OF
THE CITY OF AUSTIN:
PART 1. The City Code is amended by adding a
new Chapter I 0-10 to read as follows:
CHAPTER 10-10 UNLICENSED PREGNANCY
SERVICE CENTERS.
§ 10-10-1 DEFINITIONS.
In this chapter:
(1) UNLICENSED PREGNANCY SERVICE
CENTER or CENTER means an organization
or facility that:
(a) as its primary purpose, provides pregnancy
related services, including pregnancy testing
and options counseling; and
(b) does not have a health care provider that
is licensed by a state or federal regulatory en-
tity maintaining a full time practice on site.
(2) MEDICAL SERVICE includes, without limi-
tation, diagnosing pregnancy or performing a
sonogram.
2a
(3) OWNER OR OPERATOR means a person who
owns, operates, or manages an unlicensed pregnan-
cy service center.
§ 10-10-2 NOTICE REQUIRED.
(A) The owner or operator of an unlicensed preg-
nancy service center shall prominently display a
black and white sign, in English and in Spanish,
affixed to the entrance of the center so that the
sign is conspicuously visible to a person enter-
ing the center, that accurately discloses the fol-
lowing information:
(1) whether the center provides medical ser-
vices.
(2) if the center provides medical services,
whether all medical services are provided
under direction and supervision of a | icensed
health care provider; and
(3) if the center provides medical services,
whether the center is licensed by a state or
federal regulatory entity to provide those ser-
vices.
(B) Each sign must be at least eight and one-half
inches by eleven inches and the text must be in
a font size of at least 36 point.
§ 10-10-38 PENALTY.
(A) An owner or operator commits an offense if
the owner or operator violates this chapter.
(B) An offense under this article shall be pun-
ished by a fine of not less than $250 for the first
offense, not less than $350 for a second offense,
3a
and not less than $450 for a third or succeeding
offense.
(C) A culpable mental state is not required, and
need not be proved; for an offense under this
chapter.
PART 2. This ordinance takes effect on February 6,
201 2.
PASSED AND APPROVED
January 26, 2012 /s/ Lee Leffingwell
Mayor
APPROVED: ATTEST:
/s/ Karen M. Kennard /s/ Shirley A. Gentry
City Attorney City Clerk
4a
BALTIMORE CITY REVISED CODE
HEALTH HE § 3-501
SUBTITLE 5
LIMITED-SERVICE PREGNANCY CENTERS
§ 3-501. “Limited-service pregnancy center” de-
fined.
In this subtitle, “limited-service pregnancy center”
means any person:
(1) whose primary purpose is to provide preg-
nancy-related services; and
(2) who:
(i) for a fee or as a free service, provides in-
formation about pregnancy-related services;
but
(ii) does not provide or refer for:
(A) abortions; or
(B) nondirective and comprehensive
birth-control services.
(Ord. 09-252.)
§ 3-502. Disclaimer required.
(a) In general.
A limited-service pregnancy center must provide
its clients and potential clients with a disclaimer
substantially to the effect that the center does not
provide or make referral for abortion or birth-
control services.
5a
(b) How given.
The disclaimer required by this section must be
given through 1 or more signs that are:
(1) written in English and Spanish;
(2) easily readable; and
(3) conspicuously posted in the center’s waiting
room or other area where individuals await
service.
(Ord. 09-252.)
§ 3-503. Violation notice.
If the Health Commissioner learns that a preg-
nancy center is in violation of this subtitle, the
Commissioner shall issue a written notice order-
ing the center to correct the violation within 10
days of the notice or within any longer period that
the Commissioner specifies in the notice.
(Ord. 09-252.)
§§ 3-504 to 3-505. {Reserved}
§ 3-506. Enforcement by citation.
(a) In general.
The failure to comply with an order issued under
§ 3-503 {Violation notice”} of this subtitle may be
enforced by issuance of:
(1) an environmental citation under City Code
Article 1, Subtitle 40 {“Environmental! Control
Board”’}; or
(2) a civil citation under City Code Article 1,
Subtitle 41 {“Civil Citations”}.
6a
(b) Process not exclusive.
The issuance of a citation to enforce this subtitle
does not preclude pursuing any other civil or crim-
inal remedy or enforcement action authorized by
law.
(Ord. 09-252.)
12/31/09
7a
CALIFORNIA FACT ACT
Assembly Bill No. 775
CHAPTER 700
An act to add Article 2.7 (commencing with Sec-
tion 123470) to Chapter 2 of Part 2 of Division 106 of
the Health and Safety Code, relating to public health.
[Approved by Governor October 9, 2015. Filed with
Secretary of State October 9, 2015.]
LEGISLATIVE COUNSEL’S DIGEST
AB 775, Chiu. Reproductive FACT Act.
Existing law, the Reproductive Privacy Act, pro-
vides that every individual possesses a fundamental
right of privacy with respect to reproductive deci-
sions. Existing law provides that the state shall not
deny or interfere with a woman’s right to choose or
obtain an abortion prior to viability of the fetus, as
defined or when necessary to protect her life or
health. Existing law specifies the circumstances un-
der which the performance of an abortion is deemed
unauthorized.
This bill would enact the Reproductive FACT
(Freedom, Accountability, Comprehensive Care, and
Transparency) Act, which would require a licensed
covered facility, as defined, to disseminate a notice to
all clients, as specified, stating, among other things,
that California has public programs that provide im-
mediate free or low-cost access to comprehensive fam-
ily planning services, prenatal care, and abortion, for
eligible women. The bill would also require an unli-
censed covered facility, as defined, to disseminate a
8a
notice to all clients, as specified stating, among other
things, that the facility is not licensed as a medical
facility by the State of California.
The bill would authorize the Attorney General,
city attorney, or county counsel to bring an action to
impose a specified civil penalty against covered facili-
ties that fail to comply with these requirements.
The people of the State of California do enact as fol-
lows:
SECTION 1. The Legislature finds and declares that:
(a) All California women, regardless of income,
should have access to reproductive health services.
The state provides insurance coverage of reproductive
health care and counseling to eligible, low-income
women. Some of these programs have been recently
established or expanded as a result of the federal Pa-
tient Protection and Affordable Care Act.
(b) Millions of California women are in need of
publicly funded family planning services, contracep-
tion services and education, abortion services, and
prenatal care and delivery. In 2012, more than 2.6
million California women were in need of publicly
funded family planning services. More than 700,000
California women become pregnant every year and
one-half of these pregnancies are unintended. In
2010, 64.3 percent of unplanned births in California
were publicly funded. Yet, at the moment they learn
that they are pregnant, thousands of women remain
unaware of the public programs available to provide
them with contraception, health education and coun-
seling, family planning, prenatal care, abortion, or
delivery.
9a
(c) Because pregnancy decisions are time sensi-
tive, and care early in pregnancy is important, Cali-
fornia must supplement its own efforts to advise
women of its reproductive health programs. In Cali-
fornia, low-income women can receive immediate ac-
cess to free or low-cost comprehensive family plan-
ning services and pregnancy-related care through the
Medi-Cal and the Family PACT programs. However,
only Medi-Cal providers who are enrolled in the Fam-
ily PACT program are authorized to enroll patients
immediately at their health centers.
(d) The most effective way to ensure that women
quickly obtain the information and services they need
to make and implement timely reproductive decisions
is to require licensed health care facilities that are
unable to immediately enroll patients into the Family
PACT or Presumptive Eligibility for Pregnant Wom-
en Medi-Cal programs to advise each patient at the
time of her visit of the various publicly funded family
planning and pregnancy-related resources available
in California, and the manner in which to directly
and efficiently access those resources.
(e) It is also vital that pregnant women in Califor-
nia know when they are getting medical care from
licensed professionals. Unlicensed facilities that ad-
vertise and provide pregnancy testing and care must
advise clients, at the time they are seeking or obtain-
ing care, that these facilities are not licensed to pro-
vide medical care.
SEC. 2. The purpose of this act is to ensure that
California residents make their personal reproduc-
tive health care decisions knowing their rights and
the health care services available to them.
10a
SEC. 3. Article 2.7 (commencing with Section
123470) is added to Chapter 2 of Part 2 of Division
106 of the Health and Safety Code, to read:
Article 2.7. Reproductive FACT Act
123470. This article shall be known and may be
cited as the Reproductive FACT (Freedom, Accounta-
bility, Comprehensive Care, and Transparency) Act
or Reproductive FACT Act.
123471. (a) For purposes of this article, and except
as provided in subdivision (c), “licensed covered facili-
ty” means a facility licensed under Section 1204 or an
intermittent clinic operating under a primary care
clinic pursuant to subdivision (h) of Section 1206,
whose primary purpose is providing family planning
or pregnancy-related services, and that satisfies two
or more of the following:
(1) The facility offers obstetric ultrasounds, ob-
stetric sonograms, or prenatal care to pregnant wom-
en.
(2) The facility provides, or offers counseling
about, contraception or contraceptive methods.
(3) The facility offers pregnancy testing or preg-
nancy diagnosis.
(4) The facility advertises or solicits patrons with
offers to provide prenatal sonography, pregnancy
tests, or pregnancy options counseling.
(5) The facility offers abortion services.
(6) The facility has staff or volunteers who collect
health information from clients.
(b) For purposes of this article, subject to subdiv:-
sion (c), “unlicensed covered facility” is a facility that
lla
is not licensed by the State of California and does not
have a licensed medical provider on staff or under
contract who provides or directly supervises the pro-
vision of all of the services, whose primary purpose is
providing pregnancy-related services, and that satis-
fies two or more of the following:
(1) The facility offers obstetric ultrasounds, ob-
stetric sonograms, or prenatal care to pregnant wom-
en.
(2) The facility offers pregnancy testing or
pregnancy diagnosis.
(3) The facility advertises or solicits patrons
with offers to provide prenatal sonography, pregnan-
cy tests, or pregnancy options counseling.
(4) The facility has staff or volunteers who col-
lect health information from clients.
(c) This article shall not apply to either of the fol-
lowing:
(1) A clinic directly conducted, maintained, or
operated by the United States or any of its depart-
ments, officers, or agencies.
(2) A licensed primary care clinic that is en-
rolled as a Medi-Cal provider and a provider in the
Family Planning, Access, Care, and Treatment Pro-
gram.
123472. (a) A licensed covered facility shall dis-
seminate to clients on site the following notice in
English and in the primary threshold languages for
Medi-Cal beneficiaries as determined by the State
Department of Health Care Services for the county in
which the facility is located.
12a
(1) The notice shall state:
“California has public programs that provide
immediate free or low-cost access to comprehensive
family planning services (including all FDA-approved
methods of contraception), prenatal care, and abor-
tion for eligible women. To determine whether you
qualify, contact the county social services office at
[insert the telephone number].”
(2) The information shall be disclosed in one of
the following ways:
(A) A public notice posted in a conspicuous
place where individuals wait that may be easily read
by those seeking services from the facility. The notice
shall be at least 8.5 inches by 11 inches and written
in no less than 22-point type.
(B) A printed notice distributed to all cli-
ents in no less than 14-point type.
(C) A digital notice distributed to all clients
that can be read at the time of check-in or arrival, in
the same point type as other digital disclosures. A
printed notice as described in subparagraph (B) shall
be available for all clients who cannot or do not wish
to receive the information in a digital format.
(3) The notice may be combined with other
mandated disclosures.
(b) An unlicensed covered facility shall dissemi-
nate to clients on site and in any print and digital
advertising materials including Internet Web sites,
the following notice in English and in the primary
threshold languages for Medi-Cal beneficiaries as de-
termined by the State Department of Health Care
l3a
Services for the county in which the facility is locat-
ed.
(1) The notice shall state: “This facility is not
licensed as a medical facility by the State of Califor-
nia and has no licensed medical provider who pro-
vides or directly supervises the provision of services.”
(2) The onsite notice shall be a sign at least 8.5
inches by 11 inches and written in no less than 48-
point type, and shall be posted conspicuously in the
entrance of the facility and at least one additional ar-
ea where clients wait to receive services.
(3) The notice in the advertising material shall
be clear and conspicuous. “Clear and conspicuous”
means in larger point type than the surrounding text,
or in contrasting type, font, or color to the surround-
ing text of the same size, or set off from the surround-
ing text of the same size by symbols or other marks
that call attention to the language.
123473. (a) Covered facilities that fail to comply
with the requirements of this article are liable for a
civil penalty of five hundred dollars ($500) for a fi of-
fense and one thousand dollars ($1,000) for each sub-
sequent offense. The Attorney General, city attorney,
or county counsel may bring an action to impose a
civil penalty pursuant to this section after doing both
of the following:
(1) Providing the covered facility with reasona-
ble notice of noncompliance, which informs the facili-
ty that it is subject to a civil penalty if it does not cor-
rect the violation within 30 days from the date the
notice is sent to the facility.
l4a
(2) Verifying that the violation was not cor-
rected within the 30-day period described in para-
graph (1).
(b) The civil penalty shall be deposited into the
General Fund if the action is brought by the Attorney
General. If the action is brought by a city attorney,
the civil penalty shall be paid to the treasurer of the
city in which the judgment is entered. If the action is
brought by a county counsel, the civil penalty shall be
paid to the treasurer of the county in which the
judgment is entered.
SEC. 4. The provisions of this act are severable. If
any provision of this act or its application is held in-
valid, that invalidity shall not affect other provisions
or applications that can be given effect without the
invalid provision or application.
l5a
HARTFORD ORDINANCE
Introduced by: Mayor Luke A. Bronin
SUBSTITUTE FOR ITEM #15
HEADING AND PURPOSE:
AN ORDINANCE AMENDING CHAPTER 17 OF
THE HARTFORD MUNICIPAL CODE TO ADD
ARTICLE VI -PREGNANCY INFORMATION
DISCLOSURE AND PROTECTION
COURT OF COMMON COUNCIL,
CITY OF HARTFORD
December 11, 2017
Be it ordained by the Court of Common Council of the
City of Hartford that Chapter 17 of the Municipal
Code be amended to add Article VI. — Pregnancy In-
formation Disclosure and Protection as follows.
ARTICLE VI. - PREGNANCY INFORMATION
DISCLOSURE AND PROTECTION
Section 17-138. Findings
(a) The Council's intention is to ensure that individu-
als in Hartford have access to comprehensive infor-
mation about, and timely access to, all types of repro-
ductive health services including, but not limited to,
pregnancy, prenatal care, emergency contraception,
and abortion.
(b) Pregnancy decisions are time sensitive, and care
early in pregnancy is important, whether a woman
chooses to continue her pregnancy and needs prena-
tal care or wants to end her pregnancy and needs an
abortion. Connecticut prioritizes the health of women
16a
and families, and low-income women can receive im-
mediate access to free or low-cost comprehensive fam-
ily planning services and pregnancy-related care
through Connecticut's Medicaid program.
(c) Prenatal care, abortion and emergency contracep-
tion are all time sensitive services. Increasing the
proportion of women receiving adequate and early
prenatal earn is a pronounced objective of the United
States Department of Health and Human Services.
The federal Centers for Disease Control and Preven-
tion urges that comprehensive prenatal care begin as
soon as a woman decides to become Pregnant. Simi-
larly to prenatal care, delayed access to abortion and
emergency contraception poses a threat to public
health. Delay in accessing abortion or emergency con-
traception creates increased health risks and finan-
cial burdens and may eliminate a women's ability to
obtain these services altogether, severely limiting her
reproductive health options. Delays in deciding to
terminate a pregnancy, in particular, may mean that
a less invasive method is no longer available or that
the woman is prevented from choosing an abortion
altogether.
(d) A woman's right to choose whether to terminate a
pregnancy is protected by both the federal and state
Constitutions, and is protected from interference by
third parties and the government.
(e) Many people have deeply held religious and moral
beliefs both supporting and opposing abortion, and
the City respects the right of individuals to express
and promote such beliefs.
(f) In recent years, clinics that seek to counsel clients
against abortion have become common throughout
17a
Connecticut, with more than 20 such clinics in the
state. These clinics are often referred to as crisis
pregnancy centers (“CPCs”). Although some CPCs are
licensed to provide various medical services to preg-
nant women, most CPCs are not licensed medical
clinics.
(g) While some CPCs openly acknowledge, in their
advertising and their facilities, that they do not pro-
vide abortions or emergency contraception or refer
clients to other providers of such services, many
CPCs, through their appearance and services offered,
appear to offer abortion services and unbiased and
comprehensive counseling. Moreover, some CPCs
have engaged in conduct that intentionally leads cli-
ents to believe that they are in a reproductive health
care facility and/or have received reproductive health
care and counseling from a licensed medical provider
when, in fact, they have nct.
(h) The Council finds that there are CPCs in Hartford
that advertise as medical facilities and use signage
similar to actual medical facilities.
(i) It is vital that pregnant women in Connecticut
know whether they are getting medical care from li-
censed professionals. Facilities that advertise and
provide pregnancy testing and care must ad vise cli-
ents, at the time they are seeking or obtaining care,
whether or not these facilities have licensed medical
professionals on staff who rrovide or directly super-
vise that care.
(j) Many CPCs advertise on billboards, mass-transit
facilities, and through websites, and some CPCs uti-
lize a technology that allows them to target social
18a
media advertisements to women when they approach
or enter an abortion clinic.
(k) Most clients do not come to CPCs as a result of a
referral from a medical professional. Clients with an
unplanned pregnancy or at risk of an unplanned
pregnancy are often experiencing emotional and
physical stress and are therefore especially suscepti-
ble to false or misleading elements in advertising by
CPCs. These circumstances raise the need for regula-
tion that is more protective of consumers of pregnan-
cy center services.
(1) Because of the time-sensitive and constitutionally
protected nature of the decision to terminate a preg-
nancy, false and misleading advertising by clinics
that do not offer or refer clients for abortion or emer-
gency contraception is of special concern to the City.
When a woman is misled into believing that a clinic
offers services that it does not in fact offer, she loses
time crucial to the decision whether to terminate a
pregnaucy. Under these circumstances a client may
also lose the option to choose a less invasive method,
or to terminate the pregnancy at all.
(m) The City respects the right of pregnancy services
centers to counsel against abortions, if the centers
are otherwise operating in compliance with this
Chapter, and the City does not intend by this Chap-
ter to regulate, limit, or curtail advocacy. However,
women seeking medical care or those who have cho-
sen to terminate a pregnancy should not be misled
and delayed by the actions or false advertising of
CPCs.
(n) After carefully balancing the constitutionally pro-
tected right of a woman to choose to terminate her
19a
pregnancy. the right of individuals to express their
religious and ethical beliefs about abortion, and the
harm to women effected by even slight delays that
can be caused by false advertising for pregnancy
and/or abortion services, the City has determined
that there exists a need to regulate false and mislead-
ing advertising by pregnancy services centers and to
require that pregnancy centers make certain disclo-
sures to ensure that patients are adequately in-
formed when they seek services at a pregnancy ser-
vices center.
Section 17-139. Definitions
For the purposes of this Chapter, the following
terms shall have the following meanings:
(a) “Abortion” shall mean the termination of a preg-
nancy for purposes other than producing a live birth.
“Abortion” includes, but is not limited to, a termina-
tion using pharmacological agents.
(b) “Client” shall mean an individual who is inquiring
about or seeking services at a pregnancy services cen-
ter.
(c) “Emergency contraception” shall mean one or
more prescription drugs (1) used separately or in
combination, to prevent pregnancy, when adminis-
tered to or self-administered by a patient, within a
medically-recommended amount of time after sexual
intercourse, (2) dispensed for that purpose in accord-
ance with professional standards of practice, and (3)
determined by the United States Food and Drug Ad-
ministration to be safe for that purpose.
(d) “Health information” shall mean any oral or writ-
ten information in any form or medium that relates
20a
to health insurance and/or the past, present, or fu-
ture physical or mental health or condition of a client.
(e) “Licensed medical provider” shall mean a person
licensed or otherwise authorized under the provisions
of federal, state, or !ocal law to provide medical ser-
vices.
(f) “Pregnancy services center” shall mean a facility,
including mobile facilities, the primary purpose of
which is to provide services to women who are or may
be pregnant, that either (1) offers to provide or does
provide obstetric ultrasounds, obstetric sonograms or
prenatal care to pregnant women, or (2) has the ap-
pearance of a medical facility. A pregnancy service
center has the appearance of a medical facility if two
or more of the following factors are present:
(1) The facility offers pregnancy testing and/or
pregnancy diagnosis;
(2) The facility bas staff or volunteers who wear
medical attire and uniforms
(3) The facility contains one or more examination
tables;
(4) The facility contains a private or semi-private
room or area containing medical supplies and/or med-
ical instruments;
(5) The facility has staff or volunteers who collect
health information from clients; or
(6) The facility is located on the same premises as
a state-licensed medical facility or provider or shares
facility space with a state-licensed medical provider.
It shall be prima facie evidence that a facility has
the appearance of a medical facility if it has two or
2la
more of the characteristics listed above, “Pregnancy
service center” does not include or mean any facility
or office that is licensed by the state of Connecticut or
the United States government to provide medical or
pharmaceutical services or where a licensed medical
provider is present to directly provide or directly su-
pervise the provision of all medicai services men-
tioned in this section at all times during which these
services are being provided at the facility, including
abortion, emergency contraception, prenatal care,
pregnancy diagnosis and testing, obstetric ultra-
sounds or sonograms.
(g) “Premises” shall mean land and improvements or
appurtenances or any part thereof.
(h) “Prenatal care” shall mean services consisting of
physical examination, pelvic examination, or clinic
laboratory services provided to a woman during
pregnancy. Clinic laboratory services refers to the
microbiological, serological, chemical, hematological,
biophysical, cytological, or pathological examination
of materials derived from the human body, for the
purposes of obtaining information, for the diagnosis,
prevention, or treatment of disease or the assessment
of health condition.
Section 17-140. Required Disclosures
(a) A pregnancy services center shall disclose if it
does not have a licensed medical provider on the
premises who provides or directly supervises the pro-
vision of all medical services provided at such preg-
nancy services center at all times during which these
services are being provided.
(b) The disclosures required by this section must be
provided:
22a
(1) in writing, in English and Spanish in a size
and style as determined in accordance with rules
promulgated by the City Department of Health and
Human Services on (A) at least one sign conspicuous-
ly posted in the entrance of the pregnancy services
center; (B) at least one additional sign posted in any
area where clients wait to receive services; and (C) on
any website of the pregnancy services center; and
(2) orally, whether in person or by telephone
communication, whenever a client or prospective cli-
ent requests any of the following services: (A) abor-
tion, (B) emergency contraception, or (C) prenatal
care.
(c) Penalty. Covered facilities that fail to comply with
the requirements of this Section (Required Disclo-
sures) of this Chapter are liable for a civil penalty of
one hundred dollars ($100) per offense. Each day any
such violations continue shall constitute a separate
offense.
Section 17-141. Prohibition of false, misleading,
or deceptive advertising
(a) It is unlawful for any pregnancy services center,
with intent directly or indirectly to perform pregnan-
cy-related services (professional or otherwise), to
make or disseminate or cause to be made or dissemi-
nated any statement concerning those services, pro-
fessional or otherwise, or concerning any circum-
stance or matter of fact connected with the proposed
performance or disposition thereof, which is untrue,
misleading, or deceptive, whether by statement or
omission, that the pregnancy services center knows,
or which by the exercise or reasonable care should
know, to be untrue or misleading. This prohibition
23a
applies to statement s made before the public in the
city or statements that are made, disseminated or
caused to be disseminated from the city before the
public anywhere, in any newspaper or other publica-
tion, or in any other manner or means whatsoever,
including over the Internet.
(b) It is unlawful for any pregnancy services center,
with intent directly or indirectly to perform pregnan-
cy-related services (professional or otherwise), to
make or disseminate or cause to be so made or dis-
seminated any such statement identified in subsec-
tion (a) as part of a plan or scheme with the intent
not to perform the services expressly or impliedly of-
fered, as advertised.
(c) Penalty. Covered facilities that fail to comply with
the requirements of this Section (Prohibition of False,
Misleading. or Deceptive Advertising) of this Chapter
are liable for a civil penalty of one hundred dollars
($100) per offense. Each day any such violations con-
tinue shall constitute a separate offense.
Section 17-142. Enforcement and opportunities
to cure
(a) The City Department of Health and Human Ser-
vices may enforce the provisions of Section 3 (Re-
quired Disclosures) and Section 4 (Prohibition of
False, Misleading, or Deceptive Advertising) of this
Chapter through a civil action in any court of compe-
tent jurisdiction, following exhaustion of administra-
tive remedies. Prior to initiating a civil action, the
City shall:
(1) Provide the covered facility with written notice
of noncompliance, which informs the facility that it is
subject to a civil penalty if it does not correct the vio-
24a
lation within ten (10) days from the date the notice is
sent to the facility.
(2) Verify that the violation was not connected
within the ten-day period described in paragraph (1).
(b) Any civil penalties imposed by the court pursuant
to Sections 3(e) or 4(c) of this Chapter shall be paid to
the City of Hartford.
(c) Upon a finding by a court of competent jurisdic-
tion that a pregnancy services center has violated
Section 3 or 4 of this Chapter, the City shall be enti-
tled to recover penalties from each and every party
responsible for the violation. In addition, if the City
prevails it shall be entitled to reasonable attorney's
fees and costs pursuant to order of the court.
(d) Nothing in this Chapter shall be interpreted as
restricting or otherwise limiting the enforcement au-
thority that state law or the Charter or Municipal
Code vest in the City, its agencies, officers or employ-
ees or any state agency.
(e) Nothing in this Chapter shall be interpreted as
creating a right of action for any patty other than the
City.
(f) Nothing in this Chapter shall be interpreted as re-
stricting, precluding or otherwise limiting a separate
or concurrent criminal prosecution under the Munic-
ipal Code or state law. Jeopardy shall not attach as a
result of any court action to enforce the provisions of
this Chapter.
Section 1 7-143. General provisions.
(a) Severability. If any section, subjection, sentence,
clause, or phrase of this ordinance is for any reason
25a
held to be invalid or unconstitutional by a decision of
any court of competent jurisdiction, such decision
shall not affect the validity of the remaining portions
of the ordinance.
(b) No Conflict with State or Federal Law. Nothing in
this ordinance shall be interpreted or applied so as to
create any requirement, power, or duty in conflict
with any federal or state law.
(c) Undertaking for the General Welfare. In adopting
and implementing this ordinance, the City of Hart-
ford is assuming an undertaking only to promote the
general welfare. It is not assuming, nor is it imposing
in its officers and employees, an obligation for breach
of which it is liable in money damages to any person
who claims that such breach proximately caused in-
jury.
This ordinance shall become effective July 1, 2018
26a
HAWAI'I STATUTE
Approved by the Governor
on July 11. 2017
The Senate
Twenty-Ninth Legislature, 2017
State of Hawaii
Act 200, S.B. No. 501, S.D. 1, H.D. 2, C.D. 1
A BILL FOR AN ACT
RELATING TO HEALTH
BE IT ENACTED BY THE LEGISLATURE OF
THE STATE OF HAWAII:
SECTION 1. The legislature finds that all women
in Hawaii, regardless of income, should have mean-
ingful access to effective reproductive health services.
Public programs providing insurance coverage and
direct services for reproductive health care and coun-
seling to eligible, low-income women are currently
available through the department of health and de-
partment of human services.
Thousands of women in Hawaii are in need of
publicly-funded family planning services, contracep-
tion services and education, pregnancy-related ser-
vices, prenatal care, and birth-related services. In
2010, sixteen thousand women in Hawaii experienced
an unintended pregnancy, which can carry enormous
social and economic costs to both individual families
and to the State. Many women in Hawaii, however,
remain unaware of the public programs available to
provide them with contraception, health education
and counseling, family planning, prenatal care, preg-
nancy-related, and birth-related services.
27a
Because family planning decisions are time sensi-
tive and care early in pregnancy is important, Hawaii
must make every possible effort to advise women of
all available reproductive health programs. In Ha-
waii, low-income women can receive immediate ac-
cess to free or low-cost comprehensive family plan-
ning services and pregnancy-related care through
Med-QUEST and the department of health's family
planning program. Providers who contract with these
programs are able to immediately enroll patients in
these programs at the time of a health center visit.
Requiring facilities that provide pregnancy- or
family planning-related services to provide accurate
health information arid to inform clients of the avail-
ability of and enrollment procedures for reproductive
health programs will help ensure that all women in
the State can quickly obtain the information and ser-
vices that they need to make and implement in-
formed, timely, and personally appropriate reproduc-
tive health decisions.
The purpose of this Act is to ensure that women in
Hawaii are able to make personal reproductive
health decisions with services that are available.
SECTION 2. Chapter 321, Hawaii Revised Stat-
utes, is amended by adding two new sections to be
appropriately designated and to read as follows:
“§321-A Limited service pregnancy centers;
notice of reproductive health services.
(a) For purposes of this section, “limited service
pregnancy center” or “center”:
(1) Means a facility that:
28a
(A) Advertises or solicits clients or patients
with offers to provide prenatal sonography, pregnan-
cy tests, or pregnancy options counseling;
(B) Collects health information from clients or
patients; and
(C) Provides family planning or pregnancy-
related services, including but not limited to obstetric
ultrasound, obstetric sonogram, pregnancy testing,
pregnancy diagnosis, reproductive health counseling,
or prenatal care; and
(2) Shall not include a health care facility. For the
purposes of this paragraph, a “health care facility”
means any facility designed to provide comprehensive
health care, including but not limited to hospitals li-
censed pursuant to chapter 321, intermediate care
facilities, organized ambulatory health care facilities,
emergency care facilities and centers, health mainte-
nance organizations, federally qualified health cen-
ters, and other facilities providing similarly orga-
nized comprehensive health care services.
(b) Every limited service pregnancy center in the
State shall disseminate on-site to clients or patients
the following written notice in English or another
language requested by a client or patient:
“Hawaii has public programs that provide imme-
diate free or low-cost access to comprehensive family
planning services, including, but not limited to, all
FDA-approved methods of contraception and preg-
nancy-related services for eligible women.
To apply online for medical insurance coverage,
that will cover the full range of family planning and
prenatal care services, go to mybenefits. hawaii.gov.
29a
Only ultrasounds’ performed by qualified
healthcare professionals and read by licensed clini-
cians should be considered medically accurate. “
The notice shall contain the internet address for
online medical assistance applications and the
statewide phone number for medical assistance ap-
plications.
(c) The information required by subsection (b)
shall be disclosed in at least one of the following
ways:
(1) A public notice on a sign sized at least eight
and one-half inches by eleven inches, written in no
less than twenty-two point type, and posted in a clear
and conspicuous place within the center’ s waiting
area so that it may be easily read by individuals
seeking services from the center; or
(2) A printed or digital notice written or rendered
in no less than fourteen point type that is distributed
individually to each patient or client at the time of
check-in for services; provided that a printed notice
shall be available to all individuals who cannot or do
not wish to receive the notice in a digital format.
(d) No limited service pregnancy center that col-
lects health information from any individual seeking
or receiving its services shall disclose any individual-
ly identifiable health information to any other per-
son, entity, or organization without express written
authorization from the subject individual. Any disclo-
sure made under this section shall be limited by the
express terms of the written authorization and all
applicable state and federal laws and regulations, in-
cluding the federal Health Insurance Portability and
30a
Accountability Act of 1996 and title 45 Code of Fed-
eral Regulations part 164.
(e) A limited service pregnancy center that pro-
vides or assists in the provision of pregnancy testing
shall provide the individual tested with a free written
statement of the results of the pregnancy test in Eng-
lish or another language requested by a client or pa-
tient immediately after the test is completed.
(f) Upon receipt of a written request from an indi-
vidual to examine or copy all or part of the individu-
al's recorded health information or other information
retained by a limited service pregnancy center, the
center shall, promptly as required under the circum-
stances but in no case later than fifteen working days
after receiving the request:
(1) Make the information available for examina-
tion by the individual during regular business hours;
(2) Provide a free copy to the individual, if re-
quested;
(3) Inform the individual if the information does
not exist or cannot be found; and
(4) If the center does not maintain the record or
information, inform the individual of that fact and
provide the name and address of the entity that
maintains the record or information.
§321-B Limited service pregnancy centers;
enforcement; private right of action.
(a) A limited service pregnancy center that vio-
lates section 321-A shall be liable for a civil penalty of
$500 for a first offense and $1,000 for each subse-
quent offense. If the center is provided with reasona-
3la
ble notice of noncompliance, which informs the center
that it is subject to a civil penalty if it does not cor-
rect the violation within thirty days from the date the
notice is sent to the center, and the violation is not
corrected as of the expiration of the thirty-day notice
period, the attorney general may bring an action in
the district court of the district in which the center is
located to enforce this section.
A civil penalty imposed pursuant to this subsec-
tion shall be deposited to the credit of the general
fund.
(b) Any person who is aggrieved by a limited ser-
vice pregnancy center's violation of section 321-A
may bring a civil action against the limited service
pregnancy center in the district court of the district
in which the center is located to enjoin further viola-
tions and to recover actual damages sustained to-
gether with the costs of the suit including reasonable
attorneys’ fees. The court may, in its discretion, in-
crease the award of damages to an amount not to ex-
ceed three times the actual damages sustained. If
damages are awarded pursuant to this subsection,
the court may, in its discretion, impose on a liable
center a civil fine of not more than $1,000 to be paid
to the plaintiff.
A party seeking civil damages under this subsec-
tion may recover upon proof of a violation by a pre-
ponderance of the evidence.
For the purposes of this subsection, “person” in-
cludes a natural or legal person.
(c) The enforcement procedure and remedies pro-
vided by this section shall be in addition to any other
procedure o remedy that may be available to the
32a
State or a person aggrieved by a violation of this
chapter.
(d) This section and section 321-A are not intend-
ed to require regulation or oversight of limited ser-
vice pregnancy centers by the department of health.”
SECTION 3. In codifying the new sections added
by section 2 of this Act, the revisor of statutes shall
substitute appropriate section numbers for the letters
used in designating the new sections in this Act.
SECTION 4. If any provision of this Act, or the
application thereof to any person or circumstance, is
held invalid, the invalidity does not affect other pro-
visions or applications of the Act that can be given
effect without the invalid provision or application,
and to this end the provisions of this Act are severa-
ble.
SECTION 5. New statutory material is under-
scored.
SECTION 6. This Act shall take effect upon its
approval.
APPROVED this 11TH day of July 2017
/s/ David Y. Ige
Governor of the State of Hawaii
THE SENATE OF THE STATE OF HAWAII
Date: May 2, 2017
Honolulu, Hawaii 96813
We hereby certify that the foregoing Bill this day
passed Final Reading in the
Senate of the Twenty-ninth Legislature of the State
of Hawaii, Regular Session of 2017.
33a
/s/ Ronald D. Kouchi, President of the Senate
/s/ Clerk of the Senate
THE HOUSE OF REPRESENTATIVES OF THE
STATE OF HAWAII
Date: May 2, 2017
Honolulu, Hawaii
We hereby certify that the above-referenced Bill on
this day passed Final Reading in the House of Repre-
sentatives of the Twenty-Ninth Legislature of the
State of Hawaii, Regular Session of 2017.
/s/ Joseph M. Souki
Speaker
House of Representatives
/s/ Brian L. Takeshita
Chief Clerk
House of Representatives
34a
ILLINOIS ACT
Public Act 099-0690 LRB099 05684 HEP 25727 b
SB1564 Enrolled
AN ACT concerning civil law.
Be it enacted by the People of the State of
Illinois, represented in the General Assembly:
Section 5. The Health Care Right of Con-
science Act is amended by changing Sections 2, 3,
6, and 9 and by adding
Sections6.1 and 6.2 as follows:
(745 ILCS 70/2) (from Ch. 111 1/2, par. 5302)
Sec. 2. Findings and policy. The General Assembly
finds and declares that people and organizations hold
different beliefs about whether certain health
care services are morally acceptable. It is the public
policy of the State of Illinois to respect and proter: she
right of conscience of all persons who refuse to obiain,
receive or accept, or who are engaged in, the delivery
of, arrangement for, or payment of health care
services and medical care whether acting individual-
ly, corporately, or in association with other per-
sons; and to prohibit all forms of discrimination,
disqualification, coercion, disability or imposition
of liability upon such personsor entities by reason of
their refusing to act contrary to their conscience or con-
scientious convictions in providing, paying for, or re-
fusing to obtain, receive, accept, deliver, pay for, or
arrange for the payment of health care services and
medical care. It is also the public policy of the
State of Illinois to ensure that patients receive
35a
timely access to information and medically appropri-
atecare.
(Source: P.A. 90-246, eff. 1-1-98.)
(745 ILCS 70/3) (from Ch. 111 1/2, par. 5303)
Sec. 3. Definitions. As used in this Act, un-
less the contextclearly otherwiserequires:
(a) “Health care” means any phase of pa-
tient care, including but not limited to, testing; di-
agnosis; prognosis; ancillary research; instructions;
family planning, counselling, referrals, or any other
advice in connection with the use or procurement of
contraceptives and sterilization or abortion proce-
dures; medication; or surgery or other care or treat-
ment rendered by a physician or physicians,
nurses, paraprofessionals or health care facility, in-
tended for the physical, emotional, and mental well-
beingof persons;
(b) “Physician” means any person who is licensed
by the State of Illinois underthe Medical Practice Act of
1987;
(c) “Health care personnel” means any nurse, nurs-
es’ aide, medical school student, professional,
paraprofessional or any other person who furnishes,
or assists in the furnishing of, healthcare services;
(d) “Health care facility’ means any public or
private hospital, clinic, center, medical school,
medical training institution, laboratory or diagnos-
tic facility, physician’s office, infirmary, dispensary,
ambulatory surgical treatment center or other insti-
tution or location wherein health care services are
provided to any person, including physician or-
ganizations and associations, networks, joint ven-
36a
tures, and all other combinations of those organiza-
tions;
(e) “Conscience” means a sincerely held set of
moral convictions arising from belief in and rela-
tion to God, or which, though not so derived, arises
from a place in the life of its possessor parallel to that
filled by God among adherents to religious faiths;
(f) “Health care payer” means a health
maintenance organization, insurance company,
management services organization, or any other entity
that pays for or arranges for the payment of any
health care or medical care service, procedure, or
product; and
(g) “Undue delay” means unreasonable delay
that causes impairmentofthe patient’s health.
The above definitions include not only the tra-
ditional combinations and forms of these persons and
organizations but also all new and emerging forms
and combinations of these persons and organiza-
tions.
(Source: P.A. 90-246, eff. 1-1-98.)
(745 ILCS 70/6) (from Ch. 111 1/2, par. 5306)
Sec. 6. Duty of physicians and other health care per-
sonnel. Nothing in this Act shall relieve a physician
from any duty, which may exist under any laws con-
cerning current standards of medical practice or care,
to inform his or her patient of the patient's
condition, prognosis, legal treatment options, and
risks and benefits of treatment options, provided,
however, that such physician shall be under no
duty to perform, assist, counsel, suggest, recom-
mend, refer or participate in any way in any form
37a
of medical practice or health care service that is contra-
ry to his or herconscience.
Nothing in this Act shall be construed so as to re-
lieve a physician or other health care personnel from
obligations under the law of providing emergency medi-
calcare.
(Source: P.A. 90-246, eff. 1-1-98.)
(745 1LCS 70/6. 1 new)
Sec. 6.1. Access to care and information proto-
cols. All health care facilities shall adopt written ac-
cess to care and information protocols that are
designed to ensure’ that conscience-based objec-
tions do not cause impairment of patients’ health
and that explain how conscience-based objections
will be addressed in a timely manner to facilitate pa-
tient health care services. The protections of Sections 4,
5, 7, 8, 9, 10, and 11 of this Act only apply if con-
science-based refusals occur in accordance with
these protocols. These protocols must, ata minimum,
address the following:
(1) The health care facility, physician, or
health care personnel shall inform a patient of the
patient’s condition, prognosis, legal treatment op-
tions, and risks and benefits of the treatment options
in a timely manner, consistent with current stand-
ards of medical practice or care.
(2) When a health care facility, physician, or
health care personnel is unable to permit, perform, or
participate in a health care service that is a diagnostic
or treatment option requested by a patient be-
cause the health care service is contrary to the
conscience of the health care facility, physician, or
38a
health care personnel, then the patient shall either
be provided the requested health care service by oth-
ers in the facility or be notified that the health care
will not be provided and _ be referred, trans-
ferred, or given information in accordance with
paragraph(3).
(3) If requested by the patient or the legal
representative of the patient, the health care facili-
ty, physician, or health care personnel shall: (i) refer
the patient to, or (ii) transfer the patient to, or
(iii) provide in writing information to the patient
about other health care providers who they reasonably
believe may offer the health care service the health
care facility, physician, or health personnel refuses to
permit, perform, or participate in because of a con-
science-basedobjection.
(4) If requested by the patient or the legal
representative of the patient, the health care facili-
ty, physician, or healthcare personnel shall provide cop-
ies of medical records to the patient or to another
health care professional or health care facility des-
ignated by the patient in accordance with [Illinois
law, without undue delay.
(745 1LCS 70/6.2 new)
Sec. 6.2. Permissible acts related to access to care
and information protocols. Nothing in this Act shall
be construed to prevent a health care facility
from requiring that physicians or health care per-
sonnel working in the facility comply with access
to care and information protocols that comply with
the provisionsof this Act.
39a
(745 [LCS 70/9) (from Ch. 111 1/2, par. 5309)
Sec. 9. Liability. No person, association, or corpora-
tion, which owns, operates, supervises, or manages
a health care facility shall be civilly or criminally li-
able to any person, estate, or public or private entity by
reason of refusal of the health care facility to permit or
provide any particular form of health care service
which violates the facility's conscience as documented
in its ethical guidelines, mission statement, consti-
tution, bylaws, articles of incorporation, regulations,
or other governing documents.
Nothing in this Act shall be construed so as to re-
lieve a physician, health care personnel, or a health
care facility from obligations under the law of provid-
ingemergency medicalcare.
(Source: P.A. 90-246, eff. 1- 1-98.)
40a
KING COUNTY, WASHINGTON, REGULATION
KING COUNTY
Signature Report
July 21, 2017
R&R BOH17-04
Proposed No. BOH17-0.42
Sponsors
A RULE AND REGULATION relating to disclosure
of information by limited service pregnancy centers;
adding a new Title A to the BOH Code; enacted pur-
suant to RCW 70.05.060, including the latest
amendments or revisions thereto.
BE IT ADOPTED BY THE KING COUNTY BOARD
OF HEALTH:
SECTION 1. Findings:
A. The King County Board of Health finds that
the Board of Health has a compelling interest in
ensuring that women who might be pregnant are
notified about whether or not the limited service
pregnancy centers they visit for ultrasound, preg-
nancy testing or pregnancy diagnosis or pregnan-
cy options counseling are health care facilities.
Lack of such a notification presents a threat to the
public health because it might delay women from
having the necessary information to seek compre-
hensive family planning and reproductive health
care services or obstetric health care available
elsewhere, including information enabling them to
4la
seek free or low-cost avenues of receiving those ser-
vices.
B. All women in King County, regardless of in-
come, should have access to comprehensive family
planning and reproductive health care services. Fur-
ther, all pregnant women in King “ounty, who might
wish to continue their pregnancies, should have ac-
cess to obstetric health care. Ensuring access to those
services has been shown Tobe critical for saving lives
and reducing ill-health for both women and their
children. Forewomen who might be pregnant, partic-
ularly if their pregnancies were unintended, access to
those services might be even more critical.
C. Research has shown that investments in com-
prehensive sexual and reproductive health result in
benefits such as: preventing unintended pregnancies,
which can improve birth spacing and outcomes; im-
proving maternal health; increasing prevention or
early diagnosis of breast or cervical cancer; and pre-
venting, diagnosing and treating sexually transmit-
ted infections, including those that could be transmit-
ted during gestation or birth.
D. Health care facilities providing health care to
women who might be pregnant either:. Provide im-
portant information for women on how to access com-
prehensive family planning and reproductive health
care services and obstetric health care, including in-
formation to help pregnant women find health insur-
ance, local doctors or midwives and other community
resources to support healthy pregnancies; or. Provide
those services themselves.
E. Conversely, some limited service pregnancy
centers have been reported to provide little or no in-
42a
formation on the availability of free, low-cost or
full-cost comprehensive family planning and re-
productive health care services to women. Also
those limited service pregnancy centers do not
provide comprehensive family planning and re-
productive health care services or obstetric health
care for women. Beyond potential misunderstand-
ing as to whether women are receiving care from
health care. Facilities because of a lack of disclo-
sure from the facilities that the women are not re-
ceiving that care, some limited service pregnancy
centers have been reported to misinform women
about their health and their health care options.
That misinformation can delay access to compre-
hensive family planning and reproductive health
care services and obstetric health care and can
lead to more risky reproductive decisions, such as
later-term and expensive abortions. Thus, lack of
information, namely failure to notify the women
who might be pregnant and visit these limited
service pregnancy centers for ultrasounds, preg-
nancy testing and diagnosis, or pregnancy options
counseling, that the facilities are not health care
facilities, is a threat to the public health.
F. In 2014, an estimated 429,910 women in
Washington were in need of publicly funded con-
traceptive services and supplies. That year, Public
Health - Seattle & King County served 9,534
family planning clients. It is estimated that 288
unintended pregnancies are prevented per every
1,000 users of publicly funded contraceptive ser-
vices. In 2014 Public Health - Seattle & King
County is estimated to have prevented nearly
2,120 unintended pregnancies, which are estimat-
A38a
ed to translate to 1,0 0 fewer births from unintended
pregnancies, 720 fewer abortions and 340 fewer mis-
carriages.
G. While every year thousands of women in King
County are in need of publicly funded comprehensive
family planning, reproductive health care services
and obstetric health care, many, including women
who learn they are pregnant, remain unaware of the
programs available to provide them with these ser-
vices free or at low cost. For women facing unwanted
or otherwise crisis pregnancies, the public health
risks of lacking access to information on where and
how they can obtain free or low-cost comprehensive
family planning and reproductive health care ser-
vices and obstetric health care, are even more dan-
gerous.
H. In addition to the time-sensitive nature of the
decision about whether or not to continue a pregnan-
cy, for women who face additional challenges such as
intimate partner violence, behavioral health issues or
medical diagnoses that can lead to complications dur-
ing pregnancy, having information enabling them to
more quickly access obstetric health care, compre-
hensive family planning and reproductive health care
services might prove life-altering for their health and
for the health of their future children, if they decide
to and are able to continue the pregnancies.
|. Further, pregnancy itself has been identified as
a time of high risk for women. The prevalence of both
antenatal and postnatal psychological distress has
been studied, with some studies finding that socioec-
onomic deprivation and psychological distress tend to
occur. Research suggests that there is a positive asso-
ciation between antenatal distress and birth out-
4Aa
comes. There is also research on the impact of ma-
ternal mental health, which is known to have last-
ing implications on child and adolescent behavior.
Consequently, timely access for pregnant women
to health care facilities, which have the tools to
assess for and address those needs, is imperative
for the short-term and long-term public health.
J. It is vital that pregnant women in King
County know when they are receiving care from
health care facilities, as delay in accessing that
care resulting from lack of information or misin-
formation could permanently alter the reproduc-
tive decisions available to them and the adequacy
of their prenatal care. Ensuring that limited ser-
vice pregnancy centers notify that they are not
health care facilities is an effective way to help
women determine whether the facilities have the
requisite staff to either assist or hinder the wom-
en’s efforts to make timely reproductive and pre-
natal care decisions. Therefore, King County has a
public health interest in supplementing its efforts
to ensure that women who might be pregnant
know who is providing their pregnancy-related
care.
SECTION 2. There is hereby created a new Title 4A
in the Board of Health Code, to be named Infor-
mation Disclosure for Care Other Than Health Care.
SECTION 3. Sections 4, 5, 6 and 7 of this rule should
constitute a new chapter in the new Title of the
Board of Health Code created in section 2 of this rule.
NEW SECTION. SECTION 4. Purpose — liberal
construction — scope — intent.
45a
A. This chapter is enacted as an exercise of the
Board of Health powers of King County to protect
and preserve the public health, safety and welfare.
Its provisions shall be liberally construed for the ac-
complishment of these purposes.
B. It is the intent of this chapter to place the obli-
gation of complying with its requirements upon lim-
ited service pregnancy centers designated by this
chapter within its scope, and any provision of or term
used in this chapter is not intended to impose any
duty whatsoever upon Public Health - Seattle & King
County or any of its officers or employees, for whom
the implementation or enforcement of this chapter
shall be discretionary and not mandatory.
NEW SECTION. SECTION 5. Definitions. For the
purposes of this chapter:
A. “Clear and conspicuous” means:
1. Larger point type than the surrounding text;
2. In contrasting type, font or color to the sur-
rounding text of the same size; and
3. Set off from the surrounding text of the
same size by symbols or other marks that call atten-
tion to the language.
B. “Health care facility’ means a hospital, clinic,
nursing home, laboratory, loffice, or similar place
where a licensed, certified, registered, or otherwise
authorized lhealth care provider conducts functions
that make it governed by chapter 70.02 RCW.
C. “Health information” means any oral or written
information in any form or lmedium that relates to
46a
the past, present or future physical or mental
health or condition of a client.
D. “Limited service pregnancy center” means a
facility that is not a health care facility and whose
primary purpose is to provide either pregnancy
options counseling or lpregnancy tests, or both,
for a fee or as a free or low-cost service; and that
satisfies two or lmore of the following:
1. The facility offers obstetric ultra-
sounds;
2. The facility offers pregnancy testing;
3. The facility advertises or solicits pa-
trons with offers to provide prenatal sonogra-
phy, pregnancy tests or pregnancy options
counseling; and
4. The facility has staff or volunteers
who collect health information from clients.
NEW SECTION. SECTION 6. Disclosure — re-
quired — manner.
A. A limited service pregnancy center shall
disseminate to clients on site and in any print and
digital advertising materials including Internet
web sites, the following notice in English, Span-
ish, Vietnamese, Russian, Somali, Chinese, Kore-
an, Ukrainian, Amharic and Punjabi: “This facili-
ty is not a health care facility.”
B. The on-site notice shall be on a sign at least
A3 size paper and written in at least forty-eight-
point type, and shall be posted conspicuously, in a
manner that it is leasily read, at the entrance of
the facility and at least one additional area where
47a
persons lwait to receive services. The notice shall not
contain other statements or markings.
C. The notice in the advertising materials shall be
clear and conspicuous.
D. The director of Public Health - Seattle & King
County shall make available » downloadable on-site
notice on the Public Health - Seattle & King County
Internet web site.
NEW SECTION. SECTION 7. Enforcement — pen-
alties.
A. The director of Public Health - Seattle & King
County may utilize BOH chapter 1.08 to enforce the
requirements of this chapter, consistent with subsec-
tion B. of this section.
B. An entity violating this chapter is subject to a
civil penalty of up to one lhundred dollars. Each day
upon which a violation occurs or is permitted to con-
tinue constitutes a separate violation.
SECTION 8. Severability. If any provision of this rule
or its application to any person or circumstance is
held invalid, the remainder of the rule or the applica-
tion of the provision to other persons or circumstanc-
es is not affected.
R&R BOHI7-04 was introduced on 7/20/2017 and
passed as amended by the Board of Health on
7/20/2017, by the following vote:
Yes: 11 - Mr. Baker, Dr. Danielson, Ms. Bagshaw,
Mr. McDermott, Ms. Wales, Mr. Dembowski, Dr.
Daniell, Ms. Gonzalez and Ms. Juarez
No: 2- Ms. Lambert
Excused: 0
48a
BOARD OF HEALTH
KING COUNTY, WASHINGTON
/s/ Rod Dembowski, Chair
ATTEST: Melani Pedroza, Clerk of the Board
Attachments: None
49a
MONTGOMERGY COUNTY, MD, ORDINANCE
Clerk’s Note: added the word “services” on
line 14 to reflect Council action.
CORRECTED COPY
Resolution No.: 16-1252
Introduced: November 10, 2009
Adopted: February 2, 2010
COUNTY COUNCIL
FOR MONTGOMERY COUNTY, MARYLAND
SITTING AS THE MONTGOMERY COUNTY
BOARD OF HEALTH
By: Councilmembers Trachtenberg, Navarro, Floreen,
Elrich, Leventhal, and Berliner
SUBJECT: Board of Health Regulation Requiring a
Disclaimer for Certain Pregnancy Resource Centers
Background
1. County Code §2-65, as amended effective
August 10, 2000, provides that the County Council is,
and may act as, the County Board of Health, and in
that capacity may adopt any regulation which a local
Board of Health is authorized to adopt under state
law.
2. Maryland Code Health-General Article §3-202(d)
authorizes the County Board of Health to adopt rules
and regulations regarding any nuisance or cause of
disease in the County.
3. On December 1, 2009, the County Council held a
public hearing on this regulation. As required by law,
50a
each municipality in the County and the public were
properly notified of this hearing.
4. On January 25, 2010, the Health and Human
Services Committee held a worksession on this
regulation and recommended the Council adopt the
regulation as amended.
5. The County Council, sitting as the Board of
Health, finds after hearing the testimony and other
evidence in the record of the public hearing that
requiring a disclaimer for certain pregnancy resource
centers is necessary to protect the health of County
residents. The Board of Health’s concern is that
clients may be misled into believing that a Center is
providing medical services when it is not. Clients
could therefore neglect to take action (such as
consulting a doctor) that would protect their health
or prevent adverse consequences, including disease,
to the client or the pregnancy.
Action
The County Council for Montgomery County,
Maryland, sitting as the County Board of Health,
approves the following regulation:
Required Disclaimers for Certain Pregnancy
Resource Centers Definitions.
(a) Definitions.
(1) “Client” means a client or potential client.
(2) “Licensed medical professional on staff”
means one or more individuals who:
(A) are licensed by the appropriate State
agency under Title 8, 14, or 15 of the Health
Occupations Article of the Maryland Code;
5la
(B) provide medical-related services at the
Center by either:
(i) providing medical services to clients at
the Center at least 20 hours per week; or
(ii) directly overseeing medical services
provided at the Center; and
(C) are employed by or offer their services at
the Center.
(3) “Limited Service Pregnancy Resource
Center” or “Center” means an organization, center,
or individual that:
(A) has a primary purpose to provide
pregnancy-related services;
(B) does not have a_ licensed medical
professional on staff; and
(C) provides information about pregnancy-
related services, for a fee or as a free service.
(b) Disclaimer required.
(1) A limited service pregnancy resource center
must post at least 1 sign in the Center indicating
that:
(a) the Center does not have a licensed medical
professional on staff; and
(b) the Montgomery County Health Officer
encourages women who are or may be pregnant to
consult with a licensed health care provider.
(2) The sign required in paragraph (b)(1) must be:
(a) written in English and Spanish;
(b) easily readable; and
52a
(c) conspicuously posted in the Center's
waiting room or other area where individuals await
service.
(c) Enforcement.
(1) Any violation of this regulation is a Class A
civil violation.
(2) The County Attorney may file an action in a
court with jurisdiction to enjoin repeated violations of
this regulation.
(3) The Department of Health and Human
Services must investigate each complaint alleging a
violation of this regulation and take appropriate
action, including issuing a civil citation when
compliance cannot be obtained otherwise. If the
Department learns that a limited service pregnancy
resource center is in violation of this regulation, the
Department must, before issuing a citation, issue a
written notice ordering the Center to correct the
violation within either:
(a) 10 days of the notice; or
(b) a longer period that the Department
specifies in the notice.
53a
(d) Applicability. This regulation applies
Countywide.
(e) Severability. If the application of this regulation
or any part of it to any facts or circumstances is held
invalid, the rest of the regulation and its application
to all other facts and circumstances is intended to
remain in effect.
(f) Effective Date. This regulation takes effect on
the date on which it is adopted.
This is a correct copy of Council action.
/s/ Linda M. Lauer, Clerk of the Council
54a
NEW YORK REGULATION
Department of Consumer Affairs Notice of Adoption
of Rule
Notice of Adoption of an Amendment to Chapter 5 of
Title 6 of the Rules of City of New York by adding a
new Subchapter P regarding pregnancy services cen-
ters.
NOTICE IS HEREBY GIVEN PURSUANT TO THE
AUTHORITY VESTED IN the Commissioner of the
Department of Consumer Affairs (the “Department”)
by Section 2203 of the New York City Charter and
Section 20-816(f)(1) of Chapter 5, Subchapter 17, of
Title 20 of the Administrative Code of the City of
New York and in accordance with the requirements
of Section 1043 of the New York City Charter, of the
adoption by the Department of Sections 5-266, 5-267,
5-268, 5-269, 5-270, and 5-271 of Title 6 of the Rules
of the City of New York, Chapter 5, Subchapter P, to
implement and carry out the provisions of Local Law
17 of 2011 regarding the disclosure that pregnancy
service centers must make.
This rule was proposed and published on December
10, 2015. The required public hearing was held on
January 11, 2016. The rule will be effective on May
27, 2016.
Statement of Basis and Purpose of Rule
Section 20-816(b) of the Administrative Code, enacted
as part of section 2 of Local Law 17 of 2011, provides
that a pregnancy services center “shall disclose if it
does or does not have a licensed medical provider on
staff who provides or directly supervises the provi-
55a
sion of all of the services at such pregnancy services
center.” Section 20-815(g) defines a pregnancy ser-
vices center as “a facility, including a mobile facility,
the primary purpose of which is to provide services to
women who are or may be pregnant, that either: (1)
offers obstetric ultrasounds, obstetric sonograms or
prenatal care; or (2) has the appearance of a licensed
medical facility.” Section 20-815(g) excludes from this
definition “a facility that is licensed by the state of
New York or the United States government to pro-
vide medical or pharmaceutical services or where a
licensed medical provider is present to directly pro-
vide or directly supervise the provision of all services
described in this subdivision that are provided at the
facility.”
Section 20-816(f) of the Administrative Code requires
that the disclosure must be made “(1) in writing, in
English and Spanish in a size and style as deter-
mined in accordance with rules promulgated by the
commissioner on (i) at least one sign conspicuously
posted in the entrance of the pregnancy services cen-
ter; (ii) at least one additional sign posted in any area
where clients wait to receive services; and (iii) in any
advertisement promoting the services of such preg-
nancy services center in clear and prominent letter
type and in a size and style to be determined in ac-
cordance with rules promulgated by the commission-
er’. Section 20-816(f) additionally requires that the
disclosure must be made orally.
The rules:
e Clarify the meanings of the following terms:
“services”, “directly provide”, “directly super-
vise”, “social media site”, and “social network
site”.
56a
e Clarify which facilities are excluded from the
definition of “pregnancy services center’.
e Specify the language of the disclosure, and set
forth the size, color and location of the signs
required to be posted at the pregnancy services
center and in advertisements promoting the
services of the pregnancy services center.
e Specify the language of the disclosure that
must be made orally.
e Clarify that a facility's distribution of a preg-
nancy test kit shall not, by itself, be sufficient
to establish that it has the “appearance of a li-
censed medical facility,” provided that the test
is self- administered, self-diagnosed, and self-
interpreted.
“Shall” and “must” denote mandatory requirements
and may be used interchangeably in the rules of this
department, unless otherwise specified or unless the
context clearly indicates otherwise.
Rule Amendment
Section 1. Chapter 5 of Title 6 of the Rules of the City
of New York is amended by adding a new subchap-
ter P to read as follows:
SUBCHAPTER P
PREGNANCY SERVICES CENTERS
§ 5-266. Definitions.
As used in this chapter, the following terms have the
following meanings:
57a
Directly provide. The term “directly provide”
means that the licensed medical provider provides
the service.
Directly supervise. The term “directly supervise”
means that the licensed medical provider is on site
and directly overseeing the provision of the service
from beginning to end.
Services. The term “services” mean s abortion,
emergency contraception, obstetric ultrasounds, ob-
stetric sonograms, prenatal care, pregnancy testing,
pregnancy diagnosis, and other medical and/or
pharmaceutical services.
Social media site or social network site. The term
“social media site” or “social network site” means a
form of electronic communication, such as a website
for social networking or microblogging, which allows
users to interact or through which users create online
communities to share information, ideas, personal
messages, and other content, and includes, but is not
limited to, Facebook, Twitter, YouTube, Flickr,
LinkedIn, Tumblr and Myspace.
§ 5-267. Exemption.
A pregnancy services center shall not include a facili-
ty:
(a) that is licensed by the state of New York or the
United States government to provide medical or
pharmaceutical services; or
(b) where a licensed medical provider is present to
directly provide or directly supervise the provision of
all services defined in Section 5-266 of this Subchap-
ter that are provided at the facility.
58a
§ 5-268. Display of Sign for Required Disclosure.
(a) Every pregnancy services center must display
at its facility, including a mobile facility, a sign pro-
vided by the Department stating in English and
Spanish: “This facility does n«. have a licensed medi-
cal provider on site to provide or supervise all ser-
vices.” The Department will provide both signs on its
website for downloading by pregnancy services cen-
ters. The sign will measure eleven (11) inches by sev-
enteen (17) inches and the lettering will be one inch
high.
(b) Every pregnancy services center must post the
sign at every public entrance. If the pregnancy ser-
vices center is located in an office building or other
structure containing two or more independent units,
the sign must be posted at each entrance used exclu-
sively for entry to the pregnancy services center. The
sign must be: (1) posted on the outside of the en-
trance door and so that the distance from the top of
the sign to the floor is between sixty-six (66) and sev-
enty (70) inches and the distance between the frame
of the door and the closest edge of the sign is not
more than twelve (12) inches; (2) clearly and conspic-
uously visible to the client as she or he enters the
pregnancy services center; and (3) laminated or pro-
tected by a clear sheeting or other suitable material
so that the text will not be destroyed, soiled, distort-
ed, or rendered illegible.
(c) Every pregnancy services center must post at
least one sign in every area where clients wait to re-
ceive services. If the waiting area contains a recep-
tion desk, the sign must be posted on the reception
desk or on a wall at a location not greater than 12
inches from the reception desk. If the sign is posted
59a
on a wall, it must be posted so that the distance from
the top of the sign to the floor is between sixty-six
(66) and seventy (70) inches.
§ 5-269. Disclosures in Advertising.
(a) “Advertisement promoting the services of a
pregnancy services center” includes all promotional
materials, statements, visual descriptions, or other
visual representations of any kind disseminated in
print or electronically, including, but not limited to,
mailings, postcards, signs, business cards, flyers,
hand-outs, brochures, banners, billboards, subway or
bus signs, window signs, store-front signs, newspaper
print advertisements and listings, telephone directo-
ry listings, television advertisements, internet adver-
tisements, social media or social network sites and
radio advertisements. “Advertisement promoting the
services of a pregnancy services center” does not in-
clude communications or statements made by a cen-
ter in the course of its operations that do not promote
the center’s services to clients or the general public,
and that are directed exclusively to the center’s non-
client directors, employees, past financial donors, and
interns.
(b) Every advertisement promoting the services of
a pregnancy services center must include in English
and Spanish the statement: “This facility does not
have a licensed medical provider on site to provide or
supervise all services.” The lettering of such state-
ments in printed materials must be clear, legible, and
in the same color and darkness, and in a type size at
least one-third as high and one-third as broad, as the
largest print in the advertisement. The lettering of
such statement in television and internet advertise-
ments must be clear and legible and in close proximi-
60a
ty to the description of services provided at the preg-
nancy services center. The lettering of such state-
ment on business cards may be printed on the back of
the cards.
(c) Every pregnancy services center must also post
the statement provided in Subsection (b) of this Sec-
tion on its website and social media or social network
sites. The lettering of such statement must be clear,
legible, in the same color and darkness, and in a type
size at least one-third as high and one-third as broad,
as the largest print on the website or on the social
media or social network site. The statement must be
posted on every page of the website and social media
or social network site. Where a page of the website or
social media or social network site contains the de-
scription of services provided by such pregnancy ser-
vices center, the statement must also be contained on
that page, in close proximity to the services descrip-
tion.
(d) In addition to the disclosure requirements pro-
vided in subsection (c), the statement provided in
subsection (b) must be included in the text of each
post made on a social media or social network site. In
the event a social media or social network site, such
as Twitter, limits the number of characters that may
be used in a post, the statement may be attached as a
photo image to each post rather than included in the
text of each post. Where the statement is included in
a photo image, the lettering of such statement shall
be consistent with the requirements described in sub-
section (c). Where a post contains the description of
services provided by such pregnancy services center,
the statement must also be in close proximity to the
services description. Each post that does not comply
6la
with this requirement shall constitute a single viola-
tion, except that for the purpose of imposing a sealing
order pursuant to section 20-818(b)(1) of the adminis-
trative code, each day of noncompliance shall be
treated as a separate occasion.
§ 5-270. Oral Disclosure.
Upon a client or prospective client request for an
abortion, emergency contraception and/or prenatal
care service, a pregnancy services center shall orally
disclose in English and Spanish the statement: “This
facility does not have a licensed medical provider on
site to provide or supervise all services.”
§ 5-271. Evidence.
(a) It shall be prima facie evidence that a facility
has the appearance of a licensed medical facility if it
has two or more of the factors listed in subpara-
graphs (a) through (f) of Title 20, Subchapter 17, Sec-
tion 20-815(g)(2) of the New York City Administra-
tive Code.
(b) A facility's distribution of a pregnancy test kit
shall not, by itself, be sufficient to establish that it
has the “appearance of a licensed medical facility,”
provided that the test is self-administered, self- diag-
nosed, and self-interpreted. Notwithstanding, a facili-
ty’s distribution of a pregnancy test kit — even if the
pregnancy test kit was exclusively self-administered,
self-interpreted, and self-diagnosed — may be relied
upon, in combination with another legally permissi-
ble factor, to establish the “appearance of a licensed
medical facility.”
62a
OAKLAND ORDINANCE
16 JUN 24 AM 9:05
APPROVED AS TO FORM AND LEGAILTY
/s/ Barbara J. Parker
City Attorney's Office
OAKLAND CITY COUNCIL
ORDINANCE NO. 13378 C.M.S.
INTRODUCED BY VICE MAYOR
ANNIE CAMPBELL WASHINGTON, OAKLAND
CITY ATTORNEY BARBARA J. PARKER, COUN-
CIL MEMBER ABEL GUILLEN, AND COUNCIL
MEMBER REBECCA KAPLAN
ADOPT AN ORDINANCE AMENDING SECTION
5.06 OF THE OAKLAND MUNICIPAL CODE TO
PROHIT LIMITED SERVICES PREGNANCY
CENTERS FROM MAKING FALSE OR MIS-
LEADING STATEMENTS TO THE PUBLIC
ABOUT PREGNANCY-RELATED SERVICES
THE CENTERS OFFER OR PERFORM.
WHEREAS, a woman’s right to choose whether to
terminate a pregnancy is protected by both the feder-
al and state Constitutions, and is protected from in-
terference by third parties and the government; and
WHEREAS, when a woman considers termina-
tion of a pregnancy, time is a critical factor. Delays in
deciding to terminate a pregnancy may mean that a
less invasive option is no longer available or that the
option to terminate a pregnancy is no longer availa-
ble; and
WHEREAS, many people have deeply held reli-
63a
gious and moral beliefs both supporting and opposing
abortion, and the City respects the right of individu-
als to express and promote such beliefs; and
WHEREAS, in recent years, clinics that seek to
counsel clients against abortion have become common
throughout California. These clinics are often re-
ferred to as crisis pregnancy centers or limited ser-
vices pregnancy centers. Although some of these cen-
ters (referred to herein as “LSPCs”) are licensed to
provide various medical services to pregnant women,
most LSPCs are not licensed medical clinics; and
WHEREAS, some LSPCs openly acknowledge, in
their advertising and their facilities, that they do not
provide abortions or access to emergency contracep-
tion or refer clients to other providers of such ser-
vices. Some of these same LSPCs also openly
acknowledge that they believe abortion is morally
wrong. Many LSPCs, however, seek to mislead wom-
en contemplating abortion into believing that their
facilities offer abortion services and unbiased coun-
seling. This misleading of women seeking medical
advice and/or care has the potential to be extremely
harmful to women; and
WHEREAS, the City respects the right of LSPCs
to counsel against abortions, if the centers are other-
wise operating in compliance with this Chapter, and
the City does not intend by this Chapter to regulate,
limit or curtail such advocacy; and
WHEREAS, the City has carefully balanced (1)
the constitutionally protected right of a woman to
choose to terminate her pregnancy, (2) the right of
individuals to express their religious and ethical be-
liefs about abortion, (3) the serious harm to women
64a
that can result from even slight delays due to false
advertising for pregnancy and/or abortion services,
and (4) the cost to local taxpayers that can accrue
from such delay, the City has determined that there
exists a need to regulate false and misleading adver-
tising by pregnancy clinics offering limited services;
and
WHEREAS, there are several circumstances
prompting the need for LSPC regulation that is more
protective of potential consumers of pregnancy center
services; and
WHEREAS, LSPCs often purchase “pay per click”
ads on online search services such as Google for
terms such as “abortion,” so that persons searching
for abortion services will see a link and advertise-
ment for the LSPC at the top of the results page. In
addition, many LSPCs advertise on billboards, mass-
transit facilities, and through websites; and
WHEREAS, LSPCs often change their names,
making it difficult for potential clients to do online
research and find reviews of their services. Although
the name of the LSPC organization may change, the
entity does not, as evidenced by maintaining the
same address and location, phone number, license
number with the Department of Public Health and
Federal Tax Identification number; and
WHEREAS, most clients do not come to LSPCs as
a result of a referral from a medical professional. Cli-
ents seeking information regarding options to termi-
nate a pregnancy commonly experience emotional
and physical stress and are therefore especially sus-
ceptible to false or misleading elements in advertis-
ing by LSPCs. These circumstances raise the need for
65a
regulation that is more protective of potential con-
sumers of pregnancy center services; and
WHEREAS, due to the time-sensitive and consti-
tutionally protected nature of the decision to termi-
nate a pregnancy, false and misleading advertising
by clinics that do not offer or refer clients for abortion
or access to emergency contraception is of special
concern to the City. When a woman is misled into be-
lieving that a clinic offers services that it does not in
fact offer, she loses time crucial to the decision
whether to terminate a pregnancy. Under these same
circumstances a client may also lose the option to
choose a particular procedure, or to terminate the
pregnancy at all; and
WHEREAS, the State of California recently rec-
ognized this problem and passed the Reproductive
FACT Act, and in turn, LSPC proponents have filed
suit for their right to withhold information from cli-
ents. In addition, there are several cities within Cali-
fornia and many states across the Country seeking to
address this issue; and
WHEREAS, local tax dollars provide the financial
support for local medical providers of last resort for
indigent individuals who need medical care. These
individuals include women facing unexpected preg-
nancies; and
WHEREAS, if women who have chosen to termi-
nate a pregnancy are misled and delayed by the false
advertising of LSPCs, the cost of providing more in-
vasive and expensive options may fall upon health
facilities funded by local taxpayers, which provide the
medical services of last resort for the City’s indigent
population; now, therefore be it
66a
RESOLVED: that the City of Oakland has de-
termined that there exists a need to regulate false
and misleading advertising by pregnancy clinics of-
fering limited services.
THE COUNCIL OF THE CITY OF OAKLAND
DOES ORDAIN AS FOLLOWS:
SEC 6.06.110. TITLE
This new Section 5.06.110 of Oakland Municipal
Code Chapter 5.06, entitled Advertising Matter, shall
be known as the “Pregnancy Information Disclosure
and Protection Ordinance.”
SECTION 1. Findings. The City Council finds
and determines the foregoing findings to be true and
correct and hereby makes them a part of this ordi-
nance.
1. A woman’s right to choose whether to terminate
a pregnancy is protected by both the federal and state
Constitutions, and is protected from interference by
third parties and the government.
2. When a woman considers termination of a
pregnancy, time is a critical factor. Delays in deciding
to terminate a pregnancy may mean that a less inva-
sive option is no longer available or that the option to
terminate a pregnancy is no longer available.
3. Many people have deeply held religious and
moral beliefs both supporting and opposing abortion,
and the City respects the right of individuals to ex-
press and promote such beliefs.
4. In recent years, clinics that seek to counsel cli-
ents against abortion have become common through-
out California. These clinics are often referred to as
67a
crisis pregnancy centers or limited services pregnan-
cy centers. Although some of these centers (referred
to herein as “LSPCs”) are licensed to provide various
medical services to pregnant women, most LSPCs are
not licensed medical clinics.
5. Some LSPCs openly acknowledge, in their ad-
vertising and their facilities, that they do not provide
abortions or access to emergency contraception or re-
fer clients to other providers of such services. Some of
these same LSPCs also openly acknowledge that they
believe abortion is morally wrong. Many LSPCs,
however, seek to mislead women contemplating abor-
tion into believing that their facilities offer abortion
services and unbiased counseling. This misleading of
women seeking medical advice and/or care has the
potential to be extremely harmful to women.
6. The City respects the right of LSPCs to counsel
against abortions, if the centers are otherwise operat-
ing in compliance with this Chapter, and the City
does not intend by this Chapter to regulate, limit or
curtail such advocacy.
7. The City has carefully balanced (1) the consti-
tutionally protected right of a woman to choose to
terminate her pregnancy, (2) the right of individuals
to express their religious and ethical beliefs about
abortion, (3) the serious harm to women that can re-
sult from even slight delays due to false advertising
for pregnancy and/or abortion services, and (4) the
cost to local taxpayers that can accrue from such de-
lay, the City has determined that there exists a need
to regulate false and misleading advertising by preg-
nancy clinics offering limited services.
8. There are several circumstances prompting the
68a
need for LSPC regulation that is more protective of
potential consumers of pregnancy center services.
9. LSPCs often purchase “pay per click” ads on
online search services such as Google for terms such
as “abortion,” so that persons searching for abortion
services will see a link and advertisement for the
LSPC at the top of the results page. In addition,
many LSPCs advertise on billboards, mass-transit
facilities, and through websites.
10. LSPCs
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