Amicus Curiae Brief — Masterpiece Cakeshop, Ltd. v. Colo. Civil Rights Comm'n, 138 S. Ct. 419 (2017) (No. 16-111)
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Supreme Coun, US.
FILED
SEP 0 / 2017
No. 16-111 OFFICE OF THE CLERK
IN THE
Supreme Court of the United States
Petitioners,
Vv.
COLORADO CIVIL RIGHTS
COMMISSION, ET. AL..,
Respondents.
On Writ of Certiorari to the
Colorado Court of Appeals
BRIEF OF AMICI CURIAE 83
FAMILY POLICY ORGANIZATIONS IN
SUPPORT OF PETITIONERS
DAVID FRENCH
Counsel of record
Senior Fellow
NATIONAL REVIEW INSTITUTE
215 Lexington Avenue
11% Floor
New York, New York 10016
(931) 446-7572
dfrench@nationalreview.com
i
QUESTION PRESENTED
Whether applying Colorado's public-
accommodation law to compel artists to create
expression that violates their sincerely held
rcligious beliefs about marriage violates the Free
Speech or Free Exercise Clauses of the First
Amendment.
ll
TABLE OF CONTENTS
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INTEREST OF AMICI CURIAE ...............cccccecceceeeeees |
SUMMARY OF ARGUMENT .............0..:---2::eeeeseeeeeeee 2
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I. If Freedom of Conscience Can Survive the
World’s Worst War, It Should Survive the
rE caendionaamiauane 6
Il. Creative Professionals and Corporations
Consistently Exercise Their Rights under
Barnetie to Promote and Disassociate from
Specific Values and Messages. ....................--.-: 13
ill. To Undermine Barnette Is To Cruelly
Impoverish the Marketplace of Ideas. .............. 21
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TABLE OF AUTHORITIES
Cases:
Craig v. Masterpiece Cakeshop, Inc.,
370 P.3d 272 (Colo. App. 2015) .................... 17-18
Obergefell v. Hodges,
es SUE I i rricntiecetccsnccsimvniensacunewnes 12, 26
West Virginia State Board of Education v.
Barnette,
ee I ec bocnciceccrconnsenntecionechuatons passim
Other Authorities:
Accessories: 42mm Pride Edition Woven Nylon,
Apple, https://www.apple.com/ca/shop/
product/MQ4G2AM/A/42mm-pride-edition-
woven-nylon (last visited Sept. 5, 2017). .......... 23
Allyn Vannoy, Expanding the Size of the U.S.
Miltiary in World War II, Warfare History
Network (June 26, 2017),
http://warfarehistorynetwork.com/daily/wwii
/expanding-the-size-of-the-u-s-military-in-
SII 1 ciccrss-scapeidoreduinadiiboanibcedeuibeniececeh g
Anna Giaritelli, Grocery store refuses to bake Trump-
themed cake, Washington Examiner, Sept. 7,
2016, http://www-.washingtonexaminer.com/
grocery-store-refuses-to-bake-trump-themed-
ce RAS
iv
Eric Bradner and Jeremy Diamond, Mike Pence:
‘Was I expecting this kind of backlash?
Heavens no.” CNN (Mar. 31, 2015)
http://edition.cnn.com/2015/03/3 1/politics/pe
nce-will-fix-religious-freedom-
DIN IIE isc cncsies ese ninsccnicssidsacronescnds 19
Libby Hill, Some cail it religious freedom, others
call it anti-gay. Here’s a look at the battle in
some states, L.A. ‘Times, Apr. 5, 2016,
http://www .latimes.com/entertainment/la-et-
states-antigay-battle-20 160325-snap-
I IIIT cs vxinvusccsnissccnitscsccssgeecsoowsseoese 19-20
Mehera Bonner, Here’s the Growing List of
Designers Who Refuse to Dress Melania
Trump, Maria Claire (Mar. 11, 2017),
http://www.marieclaire.com/fashion/news/g4
254/designers-who-wont-dress-mclania-
IL Spine secneninaveciperes cxccsecnceannssiccensyinies 15
MJ Lee, Walmart, Amazon, Sears, eBay to stop
selling Confederate flug merchandise, CNN
(June 24, 2015) http://edition.cnn.com/
2015/06/22/politics/confederatc-flag-
walmurt-south-carolina/index. html. ................. 20
IN ea et Ht ND cic ceniis carcconeusecseninassiudetaenitamens 22
Py Sa OD SicccdacctcticiaseSmsdssentubicnskasseans 22-23
V
Robin Givhan, Should designers dress Melania
and Ivanka? The question ts more complex
than it seems, Washington Post, Jan. 12,
2017, https:/Awww.washingtonpost.com/
news/arts-and-entertainment/wp/2017/01/
12/should-designers-dress-melania-and-
ivanka-the-question-is-more-complex-than-
it-seems/?hpid=hp_local-news_givhan-945
am%3Ahomepage%2F story &utm_term=-
SEE Fiteck ss casstniacate winner btccsdganistoneiin 14, 15
Stephen Daggett, Costs of Major U.S. Wars,
Congressional Research Service (June 24).
2010), https://fus.org/sgp/crs/natsec/RS22926
Susanna Kim, Walmart apologizes for making
ISIS cake for man denied Confederate Flag
design, ABC News (June 29, 2015),
http://abenews.go.com/Business/walmart-
apologizes-making-isis-cake-man-denied-
confederate/story?7id=321038721 0000... cccceceeee eee 16
Ted Johnson, Disney, Marvel to Boycott Georgia
if Religious Liberty Bill is Passed, Variety,
Mar. 23, 2016, http://variety.com/2016/biz/
news/disney-marvel-boycott-georgia-anti-
Ee SI I isin sstncerscntccbdstoberecninaseresedse: 19
Timothy Cook, CEO, Apple, Address at the
Newseum’s 2017 Free Expression Awards
Ceremony (April 18, 2017) (transcript and
video available at https://www.c-
span.org/video/?427 127-1/newseum-presents
-2017-free-expression-awards). .................6. 24-25
v1
Tommy Tomlinson, How the NFL Helped Kill
Arizona's Anti-Gay Rights Bill, Forbes, Feb.
27, 2014, https://www.forbes.com/sites/
tommytomlinson/2014/02/27/arizona-gay-
rights-and-the-super-bow]/#41dd14155214¢c. .....19
Va. Bakery creates stir online with Confederate
flag cake, ABC7 WJLA News (July 10, 2015),
http://wjla.com/news/iocal/va-bakery-creates-
stir-online-with-confederate-flag-cake-
BE, poiciicctcdulercanueasarascidauntnchbeetisesdssiereixics 16-17
l
INTEREST OF AMICI CURIAF!
The 33 family policy councils and policy alliances
listed below each work within their respective states
to preserve religious liberty and rights of conscience
from state overreach and government intrusion. They
are nonprofits who advocate for the nation’s first
liberty — religious freedom — in courts, legislatures,
governors mansions, and in the court of public
opinion. They are vitally concerned that the decision
of the court below undermines a constitutional
firewall against compelled speech and will drive from
the marketplace creative professionals who dissent
from state-mandated orthodoxy on matters of
“politics, nationalism, religion, or other matters of
opinion.” The complete lst follows:
Alaska Family Council, California Family Counczl,
Colorado Family Action, Family’ Institute’ of
Connecticut, Delaware Family Policy Council, Florida
Family Policy Council, Hawau Family Forum, Family
Policy Alliance of Idaho, The FAMILY LEADER,
Family Policy Alliance of Kansas, The Kentucky
Family Foundation, Louisiana Family Forum,
Christian Civic league of Maine, Massachusetts
Family Institute, Minnesota Family Council,
! Petiteners and Respondent Colorado Civil Rights
Commission have submitted blanket consents to the filing of
amicus bmefs in this case. Both are reflected on the Court's
docket. Amici have obtained consent to file this brief from
counsel for Respondents Charlie Craig and David Mullins. Ameri
state that no counse! for a party authored this brief in whole or
in part, and no person other than the amici or their counsel made
any monetary contribution intended to fund the preparation or
submission of this brief.
2
Montana Family Foundation, Nebraska Family
Alliance, Cornerstone Action, New Jersey Family
Policy Council, New Yorkers For Constitutional
Freedoms, North Carolina Family Polhey Council,
Family Policy Alliance of North Dakota, Citizens for
Community Values, Pennsylvania Family Council,
Palmetto Family Alliance, Family Heritage Alliance,
Family Action Council of Tennessee, Texas Values,
The Family Foundation of Virginia, Family Policy
Institute of Washington, The Family Policy Couneil of
West Virginia, Wisconsin Family Council, and Family
Policy Alliance.
SUMMARY OF ARGUMENT
“Your wedding cake is lovely. Who made it?”
Words like those have launched countless
relationships between baker and patron — a union of
two parties who cooperate together to create a unique
form of expression to honor the lifelong union of
marriage.
One doesn't have to be an expert in the wedding
industry to recognize the extraordinary care,
attention to detail, and artistry that is poured into the
wedding cake, indeed into all of the trappings of the
modern marriage. The cake has to be just so. The
flowers have to he perfect. The photography is like a
film production, preserving in virtual space the story
of one of the most significant days of any man or
woman's lile.
Who can doubt the creativity of the best artists in
the wedding business? Moreover, who can doubt the
3
significance of the marriage act itself? Sacramental in
Catholicism, sacred in Protestantism, holy in
religions the world over, and precious beyond words
for the nation’s secular citizens, the marriage
ceremony isn’t just the dry and formalistic signing of
a civil contract but rather a signal moment in a
human life.
Critically, while it is vitally important for all
participants, it does not mean the same things for
each of them. For Mormons, for example, a marriage
is an eternal bond, sealing man and woman together
in this life and the next. For most orthodox
Christians, it’s a once-in-a-lifetime bond, so that any
subsequent marriages are inherently morally suspect
unless there are specific, defined grounds for divorce
or annulment.
To participate in a lawful, righteous marriage —
however that is defined — is a cause for joy and
celebration. For many, however, participation in an
unlawful, unrighteous marriage is a cause for sorrow
and even dread. Sin, after all, can carry with it eternal
consequences.
It is for this reason, among others, that the state
cannot, must not, compel any individual to participate
in a wedding ceremony. To wo so is an imposition on
the human conscience every bit as grotesque and
intrusive as a requirement that an _ individual
blaspheme their own faith or pledge loyalty to a
nation above their god. To do so ts quite literally to
compel the speech of the artist, to force them to
cooperate in a vital act of expression, one with
immense moral consequences.
4
Consequently, at issue in this case is nothing less
than perhaps this Court's most enduring and potent
constitutional! clarion call, issued in the depths of the
worst war this world has ever seen, that “[i]f there is
any fixed star 1n our constitutional constellation, it is
that no official, high or petty, can prescribe what shall
be orthodox in politics, nationalism, religion, or other
matters of opinion, or force citizens to confess by word
or act their faith therein.” W. Va. State Bd. of Educ. v.
Barnette, 319 U.S. 624, 642 (1943).
It is this call that has for generations helped
preserve the American conscience, limited the reach
of American government, and cultivated the robust
diversity of Amcrican expression. It is this call that
has clearly and plainly stated that the state bears the
most difficult of all burdens to justify overcoming the
human w)!l, imposing itself on the human conscience,
and forcing human beings to express things that they
do not believe. If war could not justify such an action,
can a peacetime change in sexual mores?
The facts in this case are simple and painfully
clear. A baker has determined that he must not,
consistent with the tenets of his faith, use his artistic
talents to design and bake a cake that would celebrate
the union of a man and a man. For this bakcr, a same-
sex union is not a marriage at all, and to participate
in eelebrating an unrighteous union would render
him culpable before God.
He does not refuse to serve gay customers. Ile
only refuses to use his talents to culebrate or transmit
messages that he finds morally objectionable. He
applies the same standards to customers gay and
5
straight, white and black. No person, of any identity,
should compel him to speak. The transaction between
artist and customer should be what tradition and the
Constitution dictate, a match between a patron and a
willing creator.
As this brief will demonstrate, artists
instinctively understand that they are not and should
be not. be automatons, with their creative energics at
the employ of the highest or first bidder, regardless of
the message. Liberties forged in the worst days of the
deadliest war should easily survive the easy days of a
long peace.
This brief will relate stories of artists who refused
to reproduce Bible verses they found objectionable,
design clothing for politicians they dislike, or to
recreate flags of American enemies. But it will also go
beyond, illustrating how corpvurutions now view the
decision to do business itself as a political act,
granting or withholding economic opportunity on the
basis of the rights of conscience of their leaders,
employees, and shurcholders. In each case, the artist,
the CEO, and shareholder are exercising the right
guaranteed by Barnette, to be free of any obligation
express support for a cause they despise.
This Court decided Barnette in 4 moment of
ultimate national crisis, before the tide had fully
turned in a war not just for national survival but for
the survival of liberty itself. It allowed boys and girls
to opt out of a pledge of national loyalty, a pledge that
simply declared that we were in this great struggle
together, united as one nation. It allowed people of
faith to shock the conscience and wound the dignity of
6
their friends and neighbors by standing apart from
the prevailing national will.
Surely, if this Court can decide Barnette when a
nation’s very survival is at stake, it can reaffirm its
central principle when rights of conscience collide
with hurt feelings and personal convenience. The
choice isn’t between cakes or conscience. Same-sex
couples enjoy an abundance of options, and in this
very case the patrons easily found an alternative
buker. Instead, reaffirming Barnette means our
citizens can enjoy cakes and conscience. Let the
patron find a willing creator, and let the unwilling
artist keep his conscience clean,
ARGUMENT
I. If Freedom of Conscience Can Survive the
World’s Worst War, It Should Survive the
Sexual Revolution.
Follow modern American political rhetoric, and
one will find that hyperbole, cxaggeration, and
gutlrage are the order of the day. Seemingly every
week our nation confronts a new “constitutional
crisis” or “existential threat.” But we should be clear,
not every cry of “wolf” is false. There are true
emergencies. There really are times when a nation
stares into the abyss.
Even amateur students of history can think of our
nation’s most perilous moments. There’s August 29,
1776, when General George Washington narrowly
escaped the destruction of the young Continental
Army when it slipped out of William Howe's grasp
7
after defeat at the Battle of Long Island. Who can
forget July 3, 1863, Pickett’s Charge, and the high-
wuter mark of the Confederacy. The Battle of
Gettysburg hung in the balance, and with it
arguably — the fate of the Union itself.
But there are other, later dates — like December
7, 1941, and the days and wecks that followed.
American arms faced historic defeat after historic
defeat. The bulk of the surface striking power of the
Pacific Fleet was immobilized in the smoking ruin of
Pearl Harbor. Japanese air, naval, and ground forces
struck Amcrican possessions abroad with impunity,
inflicting staggering defeat after staggering defeat.
Hitler's submarines roamed the Atlantic at will,
inflicting terrible losses and slowly strangling our
English allies. Hope was in short supply.
January 7, 1942, marked the beginning of the
Bataan Campaign, arguably the lowest point for
American arms in the history of our nation. American
and Philippine forces, under the command of Douglas
MacArthur made a fighting retreat to the Bataan
Peninsula on the island of Luzon. There, more than
100,000 allied forces stood against the invading
Japanese. Over the next three months, they were
ground into the dust, and when defeat finally came, it
was capped off with the humiliating, deadly Bataan
Death March — a moment that lives in its own unique
infamy.
These were dark times. Casualty counts were
staggering, and rumors of Japancse invasion caused
immense fear on the west coast. In Europe, Hitler's
empire was arguably at its apogee. Britain still stood,
8
but Nazi Germany dominated Western Europe,
Eastern Europe, and a vast swathe of the Soviet
Union. The Soviets had yet to inflict their staggering
defeat on the Wehrmacht at Stalingrad. The fute of
the world hung in the balance.
Thus, is ii any wonder that on January 9, 1942,
the West Virginia Board of Education adopted a
resolution declaring that a salute to the flag be “a
regular part of the program of activities in the publie
schools?” Barnette, 319 U.S. at 626. The Board
required a “stiff-arm” salute, with the student raising
his or her right hand, palm up, and repeating the
Pledge of Allegiance. Failure to do so was an act of
“insubordination” that could lead to expulsion. Jd. at
628-629.
And why not? The nation was rallying for war:
“All recruiting records of the nation’s armed forces
were shattered ... as thousands of men attempted to
enlist for combat duty in the Army, Navy, Marine
Corps or Coast Guard,” reported the New York Times
on Dec. 10, 1941. At the height of the Second World
War, fully 37.5 percent of total national gross
domestic product was dedicated to the war effort, an
amount more than triple that dedicated to the Civil
War and more than double that dedicated to World
War I2 On July 1, 1939, the Army’s strength was
limited to 174,000 men. By the end of 19465,
2 Stephen Daggett, Costs of Major U.S. Wars, Congressional
Research Service (June 29, 2010),
https://fas .org/sgp/crs/natsce/KS22926 pdf.
a
approximately 16 million Americans had served
under arms.*
With fathers marching off to war and the nation
preparing for a level of loss and sacrifice not seen
since the Civil War, Americans craved tangible
evidence that we were all in this together. What
would sons and daughters of soldiers think if their
classmates didn’t stand heside them? When students
sat down, didn’t that mean they'd refuse the call if and
when it came time to take their own turn in the line
of battle? If there was ever a compelling need for
pational unity, wasn’t it in January 1942? Surcly, the
overwhelming weight of popular opinion was
decidedly against any who might object.
It is in this most intense atmosphere that this
Court issued one of its most stirring calls not for
ideological uniformity, but —- critically -— for
constitutional fidelity. Just before the famous “fixed
star” statement quoted in the introduction above,
Justice Jackson — writing for a six-Justice majority —
wrote words every bit as meaningful and just as
applicable to the present dispute:
Nevertheless, we apply the limitations of the
Constitution with no fear that freedom to be
intellectually and spiritually diverse or even
contrary will disintegrate the social
organization. To believe that patriotism will
not flourish if patriotic ceremonies are
3 Allyn Vannoy, Expanding the Size of the U.S. Military in
World War II, Warfare Histwry Network @June 26, 2017),
http://warfarehistorynetwork .com/daily/wwiV/expanding-the-
size-of-the-u-s-military-in-world-war-ii/.
10
voluntary and spontaneous, instead of a
compulsory routine, is to make an
unflattering estimate of the appeal of our
institutions to free minds. We can have
intellectual individualism and the rich
cultural diversities that we owe to exceptional
minds only at the price of occasional
eccentricity and abnormal attitudes. When
they are so harmless to others or to the State
as those we deal with here, the price is not too
great. But freedom to differ is not limited to
things that do not matter much. That would
be a mere shadow of freedom. The test of its
substance is the right to differ as to things
that touch the heart of the existing order.
319 U.S. at 641-642.
Note the key words: “[The] freedom to differ is not
limited to things that do not matter much.” Nationa!
unity matters in war. Marriage matters to the vast
majority of men and women. The test of the substance
of the First Amendment is “the right to differ as to
things that touch the heart of the existing order.” In
other words, are we free to disagree even when
matters are important? Are we free to disagree even
when lives are at stake?
Emerging from the Barnette precedent isn't a
narrow ruling that no man can be required to pledge
allegiance to the flag, but rather a far more swecping
precedent — one that has resonated so strongly that it
has laid down a nearly iron-clad principle: The
government may not compel speech in support of even
the most virtuous and well-meaning of causes.
ll
In Barnette, those who argued fur the compulsory
pledge quoted Abraham Lancoln, “Must a government
of necessity be too strong for the liberties of ils people,
or too weak to maintain its own existence?” Jd. at 636.
Yet even in time of war, the Court held that to be a
false choice. Justice Jackson wisely wrote,
“Government of limited power need not be anemic
government. Assurance that rights are secure tends
to diminish fear and jealousy of strong government,
and, by making us [ce] safe to live under it, makes for
its better support.” Jd.
When threats to our national existence pale in
comparison to the age of Barnette, the Colorado Civil
Rights Commission oddly argues that government
should be even stronger than it was when the danger
of disunity was defeat. Now the “danger” isn’t
disunity un the face of a vicious enemy but rather
disappointment in the face of a reluctant artist. The
“danger” is merely a slightly longer Google search as
a patron finds a willing baker. For the sake of
preventing these few tears is the Court willing to
overturn one of its greatest precedents?
And make no mistake, a ruling against
Masterpiece Cukeshop would gut Barnette. To create
works of culinary art, a good baker engages in very
real physical, expressive acts, creating expression
every bit as meaningful as a salute to the flag. Even
the drawing or placing of two men or two women
together on a cake expresses something deep and
profound about the meaning of marriage itself.
In fact, in this very case, the wedding cake that
the gay couple ultimately chose featured a rainbow
12
theme that unmistakably and quite particularly
honored their gay union — the very thing that
Masterpiece Cakeshop was most unwilling to
celebrate. The cake in this case carried with it a
custom message — one that made its own statement
about the institution of marriage.
Just two years ago in Obergefell v. Hodges, Justice
Kennedy wrote at great length about the meaning and
importance of marriage, memorably declaring:
From their beginning to their most recent
page, the annals of human history reveal the
transcendent importance of marriage. The
lifelong union of a man and a woman always
has promised nobility and dignity to all
persons, without regard to their station in life.
Marriage is sacred to those who live by their
religions and offers unique fulfillment to
those who find meaning in the secular realm.
Its dynamic allows two people to find a life
that could not. be found alone, for a marriage
becomes greater than just the two persons.
Rising from the most basic human needs,
marriage is essential to our most profound
hopes and aspirations.
135 S. Ct. 2584, 2593-94 (2015).
When an artist creates a cake to celebrate a
marriage, then, he is creating a work of art dedicated
in its own way to the “transcendent importance” of the
union of his patrons. Must he be required, however, to
dedicate himself to honoring all marriages the state
deems lawful? Must he delegate the determinations of
13
his faith and his conscience to state officials who now
purport to re-define what is to him a holy and sacred
covenant?
In fact, if one doubts that designing a cake or
providing artistic services of any kind to meaningful
and important events isn’t an expressive act, then
how dves one answer the actions of many other bakers
and artists in similar circumstances? How does one
answer some of America’s largest corporations —
entities that use their considerable economic power to
influence public debate? From the smallest business
to the largest multinational corporations, the
decision-makers know their actions are cxpressive,
and they make decisions accordingly. It is to their
choices that we now turn.
(Il. Creative Professionals and Corporations
Consistently Exercise Their Rights under
Barnette to Promote and Disassociate from
Specific Values and Messages.
It is self-evidently truc that our nation is
enduring not just a period of polarization but also of
information saturation. Citizens are keenly aware of
the political implications of their actions, and news of
political statements spread with greater speed than
ever before. Indeed, given the urgency of American
political discourse, citizens often demand to know
where their favorite companies stand on the great
issues of the day. They seek to enlist those companies
in political crusades, to shift and shape public debate.
This is true regardless of whether the corporate
expression itself makes a specific statement (like a
14
Confederate Flag or a product containing a slogan or
explicit message) or whether the decision to do
business ts the statement.
Creative professionals in the fashion industry
have refused to provide service for persons espousing
political views which they find repugnant. The
justifications they offer confirm that they sce both
their business transactions and their creative work as
bearers of political and moral messages.
For example, shortly after the electiun of Donald
Trump, a number of fashion designers (artists, to be
sure) declared that they would, under no
circumstances, “dress” Melania or Ivanka Trump —
this despite the fact that dresses themselves rarely (if
ever) contain a political or cultural message as
explicit as the rainbow cake the gay couple ultimately
chose in this case. Merely doing business with the
Trumps was an intolerable notion to creative
professionals who abhorred the Trump family’s
political methods and messages.
In an open letter rejecting the idea of working
with the Trumps, designer Sophie Theallet said, “We
value our artistic freedom, and always humbly seek
to contribute to a more humane, conscious, and
ethical way to create in this world.” She said, “As an
independent fashion brand, we consider our voice an
expression of our artistic and philosophical ideas.”*
4 Robin Givhan, Should designers dress Melania and
Ivanka? The question is more complex than it seems, Washington
Post, Jan. 12, 2017, https:/;www.washingtonpost.com/news/arts-
and-entertainment/wp/20 17/0 1/1 2/should-designers-dress-
melania-and-ivanka-the-question-is-more-complex-than-it-
15
And another designer, Naeem Khan, asserted: “A
designer is an artist, and should have the choice of
who they want to dress or not.”®
In reporting un the designer choices, the
Washington Post’s Robin Givhan explained well how
artists view their work:
Like other creative individuals, Theallet
sees fashion as a way of expressing her views
about beauty and the way women are
perceived in society. Fashion is her tool for
communicating her world vision. In the same
way that a poct’s words or a musician's lyrics
are a deeply personal reflection of the person
who wrote them, a fashion designer's work
can be equally as intimate. In many ways, it’s
why we are drawn to them. We feel a one-to-
one connection.
Givhan, supra n. 4.
This is precisely true. Men and women are drawn
to creative professionals because of that connection,
but that connection does not make the creative
professional the servant of the patron or of the state.
The creative professional need not facilitate and
celebrate the patron’s message. These fashion
seems/?hpid=hp_local-news_givhan-945am%3Ahomepage%
2Fstory&utm_term=.e4613ea57c4l.
5 Mehera Bonner, Here's the Growing List of Designers Who
Refuse to Dress Melania Trump, Maria Claire (Mar. 11, 2017),
http://www. marieclaire com/fashion/news/g4254/designers-who-
wont-dress-melania-trump/?slide=10.
16
designers rightly see their creative work as
expressing support for pohtical and moral beliefs.
They also testify how dearly they hold the right te
choose the patrons with whem they will enter into
business relationships in accordance with the
uncoerced dictates of their consciences. While any
given American may find Theallet’s protest
overwrought, it is unthinkable that the state should
have the power to override her declaration of
conscience.
But acts of conscience aren't hmuited to fashion
designers. Stories are legion of bakers refusing to
design and bake custom cakes containing messages
they find offensive. For example, a Louisiana
Walmart made headlines for refusing to crall a
Confederate battle flag cake featuring the words
“heritage, not hate” — but then mistakenly designed
an ISIS flag cake at the same customer's request.
Walmart apologized, claiming that its bakers didn't
know the requested design was an ISIS flag.*®
Not all bakeries operate in ideological lockstep. In
2015, an ABC News affiliate reported on u bakery
that asserted if would be happy to design Confederate
Flag cakes, but it would not bake an ISIS cake. The
Fredericksburg, Virginia, bakery posted a picture of a
Confederate Flag cake and then wrote underneath
the post, “We post many special orders, and will
6 Susanna Kim, Walmart apologizes for making ISIS cake
for man denied Confederate flag design, ABC News (June 29,
2015), http.//abenews.go.com/Business/walmart-apologizes-
making-isis-cake-man-denied-confederate/story 7id-32 103721.
17
continue to do so. No, we will not do ISIS or Nazi
cookie cakes, so don’t be ridiculous.”?
Bakeries can get political as well. In September
2016, the Washington Examiner reporicd that an
Alberison’s grocerv store refused to bake a Donald
Trump-themed cake. After a public outery (but not a
lawsuit!), the chain apologized, claiming that the
refusal was due to a misunderstanding of copyright
law. Albertson’s offered to create for the customer the
cake she wanted, but by then she had done exactly
what a free markct allows — she'd found another
baker.*
In fact, the cuurt below also noted multiple
incidents where other bakers made their own
expressive statements. It distinguished Masterpiece
Cakeshop from three incidents where bakeries
refused to design cakes with religious messages
denouncing same-sex marriage and same-sex
relationships. In an oddly-urgued attempt to
distinguish the cases, the Court wrote, “The Division
found that the bakeries did not refuse the patron’s
request because of his creed, but rather because of the
offensive nature of the requested message.” Craig v.
Masterpiece Cakeshop, Inc. 370 P.3d 272, 282 n.8
(Celo. App. 2015). The Court continued, “Importantly,
’ Va. Bakery creates stir online with Confederate flag cake,
ABC7 WJLA News (July 10, 2015),
http-//wjla.com/news/local/va-bakery-creates-stir-online-with-
confederate-flag-cake- 115430.
* Anna Ciaritelli, Grocery store refuses to bake Trump-
themed cake, Washington Examiner, Sept. 7, 2016,
http://www.washingtonexaminer com/grocery-store- refuses -to-
bake-trump-themed-cake/article/2601212.
18
there was no evidence that the bakeries based their
decisions on the patron’s religion, and evidence had
established that all three regularly created cakes with
Christian themes.” Jd.
Kollow the “logic.” The refusal of a religious
customer's request for a religious message is not
discrimination on the basis of religion in part because
the baker has helped convey other religious messages
from other religious customers. Yet refusing a gay
customer's request for a message celebrating gay
marriage is sexual-orientation discrimination vven
though the baker has helped other gay customers
convey other messages. That's not a legal principle.
It’s classic, results-oriented jurisprudence.
In fact, if one applied the same judicial reasoning
to the cases mentioned above, it’s easy to see how une
could shoehorn virtually any refusal to express a
message into an act of status-based discrimination
prohibited by expansive public accommodation
statutes. Women (a_ protected class) are
disproportionately affected by a designer’s refusal to
design new dresses. White Americans (a protected
class) are disproportionately affected by a refusal to
bake Confederate Flag cakes. Christians (again, a
protected class) are disproporticnately affected by
refusals to print “offensive” Bible verses.
The court below called Masterpiece Cakeshop’s
decision not to bake a cake for a same-sex wedding
conduct “so clesely correlated with the status that it
is engaged in exclusively or predominantly by persons
who have that particular status.” /d. at 281. Yet isn’t
19
that true for each of the categories of refusal outlined
ubove?
But each of these refusals — like the refusals of
Masterpiece Cakeshop to bake the cake at issue in
this case — is small-scale compared to the immensely
consequential actions of large politically-active
corporations. The politicization of corporate action is
toy common to list all of the consequential examples,
but if one wants to focus on action implicating the
rights of protected classes (people of faith) consider
the overwhelmingly negative corporate response to
state efforts to expand protection for religious liberty.
The National Football League’s corporate threat
to move the Super Bow! was instrumental in
persuading then-Arizona governor Jan Brewer to veto
a state Religious Freedom Restoration Act.? When
Georgia considered its own Religious Freedom
Restoration Act, Walt Disney placed immense
pressure on the state, threatening to pull filming from
its Pinewood Studios outside Atlanta.'® And these
examples pale in comparison to the multi-corporation
offensive waged against the state of Indiana when it
passed its own religious liberty bill.'! A Los Angeles
2 Tommy Tomlinson, How the Ni'L Helped Kill Arizona’s
Anti-Gay Rights Bill, Forbes, Feb. 27, 2014,
https://www .forbes.com/sites/tommytomlinson/20 1 4/02/27/arizo
na-gay-rights-and-the-super-bowl/#1dd 144552 14c.
10 Ted Johnson, Disney, Marvel io Boycott Georgia uf
Religious Liberty Bill ts Passed, Variety, Mar. 23, 2016,
http://variety.com/20 16/bi2/news/disney-marvel-boycott-georgia-
anti-gay-bill-1201737405/.
\' Eric Bradner and Jeremy Diamond, Mike Pence: ‘Was I
expecting this kind of backlash? Heavens no.,’ CNN (Mar. 31,
20
Times roundup of the state-by-state battles over
religious liberty includes some of America’s most well-
known and powerful corporations. Each of these
corporations used their corporate voice to advance
their corporate values.*?
It’s important to note that in each of these
examples, the corporate imposition was far less than
the imposition on Masterpiece Cakeshop. Opening a
facility or filming a movie in a state is not the same
thing as creating a picce of art that actually expresses
a point of view the artist abhors. In fact, the company
could use the facility or the movie to express
opposition to the state’s policies. Here, Masterpiece
Cakeshop would be part of the very cxpression it
opposes.
A better analogy — though still not nearly as
intrusive because it does not involve the actual
creation of the art itself — is to the corporate effort in
the aftermath of the Charleston, South Carolina,
church massacre to ban the sale of objects featuring
the Confederate Flag. Walmart, Sears, eBay and
many other vendors removed not just flags from their
shelves, but also products that featured flag designs.!s
2015) http://edition.cnn.com/20 15/03/3 1/politics/pence-will-fix-
religious-freedom-legislation/index.html.
12 Libby Hill, Some cali it religious freedom, others call it
anti-gay. Here's a look at the battle in some states, L.A. Times,
Apr. 5, 2016, http://www.latimes.com/entertainment/a-et-
states-antigay-battle-20160325-snap-htmistory. html#.
13 MJ Lee, Walmart, Amazon, Sears, eBay iv stop selling
Confederate flag merchandise, CNN (QWJune 24, 2015)
http://edition.cnn.com/20 16/06/22/politics/confederate-flag-
walmart-south-carolina/index.html.
21
A law requiring these entittes to stock items that send
a repugnant message would be blatantly
unconstitutional. How much more unacceptable
would be a law requiring these vendors to create the
items they despise?
The creative professionals profiled above,
including the creative professionals at Masterpiece
Cukeshop, are engaged in conduct remarkably similar
to the conduct of the stalwart Jehovah's Witnesses in
Barnetie. When asked by others if they would
participate in an act of expression they abhor, these
creative professionals say no. They understand
reality. They understand that no one would think that
Melania Trump designs her own dresses, that
eustomers create their own custom cakes, or that
married couples make the beautiful claborate
confections that stand as the centerpiece of a wedding
reception. They understand that the expression
involved is thus joint expression with their patrons.
They are lending their unique talents to acts secular
and sacred. Doing so must be their choice.
1ll.To Undermine Barnette Is To Cruelly
Impoverish the Marketplace of Ideas.
For if these acts of creation are undertaken, not
by choice, but by compulsion, do not imagine that the
baker will be merely passively complying with the
law. The patron-artist relationship is not like a
gumball machine that mechanically dispenses a
product when payment is inserted. Quite the
contrary, artistic work done at the behest of others
involves the investment of the artist's mind and
imagination in the expression of ideas suggested by a
22
patron who has commissioned the artwork. This 1s,
indeed, the major reason why artists § arc
commissioned by patrons in the first place. We need
not agree with those who say that all commercialized
artwork is “prostitution” to understand why they
speak that way. Artistic work involves the whole
person — mind, body, and soul. The use of the artist's
creative talents must be undertaken willingly, or it is
a violation of his integrity.
For this reason, there is something particularly
crue] about coerced artistic expression, which was
recognized even in ancient times. Indeed, the
Psalmist gives voice to the suffering of the artist
under duress:
By the rivers of Babylon, there we sat down,
yea, we wept, when we remembered Zion. We
hanged our harps upon the willows in the
midst thereof. For there they that carried us
away captive required of us a song; and they
that wasted us required of us mirth, saying,
Sing us one of the songs of Zion.
Psalm 137:1-3 (KJV).
The psalmist also viscerally describes the feeling
of inner revulsion the artist feels at the idea of
employing his artistic talents under coercion:
If 1 forget thee, O Jerusalem, Iet my right
hand forget her cunning. If I do not remember
thee, let my tongue cleave to the roof of my
mouth. ...
23
Psalm 137:5-6 (KJV).
He would rather lose his ability to play the lyre,
lose his ability to sing, than employ his skill for the
schadenfreude of those who hate the city that he
loves. A simular situation is at work in this case: The
vwner of Masterpiece Cakeshop would rather go out
of business than be forced to use his skill to celebrate
homosexual marriage. Shall the State of Colorado
hecome the agent of this compulsion?
It might be objected that a cake-baker is not
Michelangelo; a cake is not a painting; it is a
pedestrian, edible, commercial product. Such an
objection would be quite misguided. The request to
design this cake was made in the context of a hercely
contested cultural struggle, m which everyday
commercial merchandise has been turned into means
of communicating support for one side or the other.
For instance, Apple sells a rainbow watch band for its
Apple Watch. Is this product only expressive of the
wearer's views? Apple does not think so. It advertises
the product with these words:
Apple is proud to support LGBTQ advocacy
organizations working to bring about positive
change, including GLSEN, PFLAG and The
Trevor Project in the US. and ILGA
internationally. '*
If a rainbow watch band is an expression of
advocacy for political and moral “change,” then so is a
‘4 Accessories: 42mm Pride Edition Woven Nylon, Apple.
https://www_apple.com/ca/shop/p roduc/MQ4G2AM/A/42mm-
pride-edition-woven-nylon (Jast visited Sept. 5, 2017).
24
cake decorated with a similar motif, The only
difference is that Apple’s expression of support for
LGBTQ advocacy is freely created and freely offered,
while Masterpiece Cakeshop’s would be under duress
and legal coercion. Apple rightly understands that
corporations have First Amendment rights, and that
they should be free to use them to advocate positions
in accordance with the dictates of their corporate
consciences. Apple’s CEO Tim Cook explains:
It’s no accident that these freedoms are
enshrined and protected in the First
Amendment. They’re the foundation of so
many of our rights, which means we all have
a stake and a role in defending them. This is
a responsibility that Apple takes very
seriously. I see our work to fulfill this
responsibility as twofold. First, we work to
defend these freedoms by enabling people
around the world to speak up. And second, we
do it by speaking up ourselves, because
companies can and should have values. We
have a perspective on major public issues, and
we are prepared to take a stand for things
that we deeply believe in... a company is not
some faceless, shapeless thing that exists
apart from society. A company is a collection
of human beings, and part of the fabric of our
society. A company like ours has a culture, it
has values, and it has a voice. Apple has
spoken out, and will continue to speak out, for
what we believe as a company. And the
positions we take will continue to guide our
actions. Su we will continue to speak up for
environmental protection. We will continue to
25
stand up for inclusion and diversity in all
facets of life. And we will continuc to stand up
for human rights, including the right to
privacy.!>
Apple understands it has a First Amendment
right as a corporation to participate [reely in the
shaping of pubhe opinion, and it does this by choosing
which opinions it will express via the designs of its
products and its publicly announced partnerships.
The large corporations go even farther. Not only
will they not create products that send unacceptable
messages, they won't do business in places that
promulgate (to them) unacceptable laws. There is no
serious effort to call into legal question their ability to
do business where they choose to do business (nor
should there be), yet the constitutional imposition of
such a law would be fur smaller than the
constitutional impvusition on Masterpiece Cakeshop.
In this case, the state is demanding that a baker not
only do business with a certain patron, it’s demanding
that he create and speak the patron’s message. How
could Colorado prevail and Barnette — and indeed,
expressive freedom itself — survive?
C USI
If the state of Colorado prevails in this case,
fundamental First Amendment rights have become
18 Timothy Cook, CEO, Apple, Address at the Newseum's
2017 Free Expression Awards Ceremony (April 18, 2017)
(transcript and video available at htips://www.c-
span.org/video/?427 127-1/newseum-presents-2017-free-
expression-awards).
26
fragile indeed. They survived world war and the
pressure for national unification in the face of an
existential threat. Can they survive the sexual
revolution and the modern pressure for ideological
uniformity? That is what this Court will decide.
It is important to remember that this Court has
clearly distinguished the constitutional right to
marry from any legal obligation to adopt the state's
view about the nature of marriage. Writing for the
majority in Obergefell, Justice Kennedy was clear:
Finally, it must be emphasized that religions,
and those who adhere to religious doctrines,
may continue to advocate with utmost.
sincere conviction that, by divine precepts,
same-sex marriage should not be condoned.
The First Amendment ensurcs that religious
organizations and persons are given proper
protection as they seek to teach the principles
that are so fulfilling and so central to their
hives and faiths, and to their own deep
aspirations to continue the family structure
they have long revered.
135 S. Ct. at 2607.
This is the language that preserves the First
Amendment. This is the language that preserves
Barnette. The owners of Masterpiece Cakeshop are
religious persons who are not willing to violate “the
principles that are so fulfilling and so central to their
lives and faiths.” Or, to put it another way, they are
not willing to let any Colorado official, high or petty,
“prescribe what shall be orthodox” regarding the
27
institution of marriage “or force citizens to confess hy
word or act their faith therein.”
May that star remain fixed in our constitutional
constellation. The judgment of the court below must
be reversed.
Respectfully submitted,
DAVID FRENCH
Counsel of record
Senior Fellow
NATIONAL REVIEW INSTITUTE
215 Lexington Avenue
11% Floor
New York, New York 10016
(931) 446-7572
dfrench@nationalreview.com
Jounsel for Amici Curtae
September 7, 2017
This is a copy of a public record, reproduced as it was published. It is not legal advice, and it may not be the version a court would rely on. Check the official source before you cite it.