Opposition Brief — Brian Perryman, Petitioner v. Josue Romero, et al.

Supreme Court briefMay 31, 2019

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No. 18-1074

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In The

Supreme Court of the United States

-----------------------------------------------------------------BRIAN PERRYMAN,

Petitioner,

v.

JOSUE ROMERO, et al.,

Respondents.

-----------------------------------------------------------------On Petition For A Writ Of Certiorari

To The United States Court Of Appeals

For The Ninth Circuit

-----------------------------------------------------------------RESPONDENT PROVIDE COMMERCE, LLC’S

RESPONSE IN OPPOSITION TO

PETITION FOR A WRIT OF CERTIORARI

-----------------------------------------------------------------MICHAEL G. RHODES

(rhodesmg@cooley.com)

Counsel of Record

MICHELLE C. DOOLIN

(mdoolin@cooley.com)

LEO P. NORTON

(lnorton@cooley.com)

COOLEY LLP

4401 Eastgate Mall

San Diego, CA 92121

(858) 550-6000

Counsel for Respondent

Provide Commerce, LLC

(formerly known as

Provide Commerce, Inc.)

May 31, 2019

================================================================

COCKLE LEGAL BRIEFS (800) 225-6964

WWW.COCKLELEGALBRIEFS.COM

i

QUESTION PRESENTED

Whether the district court abused its discretion in

approving the parties’ use of cy pres to distribute unclaimed settlement funds where the district court

found the cy pres recipients are tethered to the underlying claims and would advance class members’ interests.

ii

PARTIES TO THE PROCEEDINGS

Petitioner Brian Perryman was the appellant in

the court of appeals and the lone objector to the class

action settlement in the district court.

Respondents Josue Romero, Deanna Hunt, Kimberly Kenyon, Gina Bailey, Alissa Herbst, Grant Jenkins, Bradley Berentson, Jennifer Lawler, Daniel Cox,

Jonathan Walter, and Christopher Dickey were appellees in the court of appeals and the named plaintiffs in

the district court.

Respondent Provide Commerce, LLC (formerly

known as Provide Commerce, Inc.) (“Provide Commerce”) was an appellee in the court of appeals and a

defendant in the district court.

Respondent Regent Group, Inc. d/b/a Encore Marketing International (“Regent Group”) was an appellee

in the court of appeals and a defendant in the district

court.

RULE 29.6 CORPORATE

DISCLOSURE STATEMENT

Respondent Provide Commerce, LLC (formerly

known as Provide Commerce, Inc.) is a wholly-owned

subsidiary of FTD, Inc.

FTD, Inc. is owned by FTD Group, Inc., which in

turn is owned by FTD Companies, Inc., the ultimate

parent company of Provide Commerce, LLC.

iii

RULE 29.6 CORPORATE

DISCLOSURE STATEMENT—Continued

FTD Companies, Inc. has issued stock that is publicly traded. Qurate Retail, Inc., which also has issued

stock that is publicly traded, owns 36% of the stock issued by FTD Companies, Inc. There are no other publicly traded business entities that own more than 10%

of the stock issued by FTD Companies, Inc.

Other than FTD Companies, Inc., there are no

other parents, trusts, subsidiaries, or affiliates of Provide Commerce, Inc. that have issued shares or debt

securities to the public.

iv

TABLE OF CONTENTS

Page

QUESTION PRESENTED...................................

i

PARTIES TO THE PROCEEDINGS ...................

ii

RULE 29.6 CORPORATE DISCLOSURE STATEMENT ..................................................................

ii

TABLE OF AUTHORITIES .................................

vi

INTRODUCTION ................................................

1

STATEMENT .......................................................

2

REASONS FOR DENYING PETITION .............. 13

I.

The Petition Presents No Circuit Conflict ... 15

A. There is no circuit conflict in evaluating

proposed alternative remainder distribution methods ..................................... 16

B. There is no circuit conflict in evaluating

cy pres recipients for unclaimed funds .... 19

II.

The Petition Does Not Present an Important

Recurring Question Warranting Review ..... 23

III.

This Case Is the Wrong Vehicle to Address

Cy Pres Issues ............................................ 27

IV.

The Ninth Circuit’s Decision on the Cy Pres

Issue Is Correct on the Merits .................... 30

CONCLUSION..................................................... 37

v

TABLE OF CONTENTS—Continued

Page

APPENDIX

Appendix A: FAIRNESS HEARING TRANSCRIPT, District Court, Southern District of

California (January 28, 2013) .................................1a

Appendix: B: DECLARATION OF CLAIMS ADMINISTRATOR, District Court, Southern

District of California (January 17, 2013) .............64a

vi

TABLE OF AUTHORITIES

Page

CASES

In re Airline Ticket Comm’n Antitrust Litig,

307 F.3d 679 (8th Cir. 2002) ....................................20

In re Baby Prod. Antitrust Litig.,

708 F.3d 163 (3d Cir. 2013) ............................. passim

In re BankAmerica Corp. Sec. Litig.,

775 F.3d 1060 (8th Cir. 2015) ...................... 20, 21, 22

Baxter v. Intelius, Inc.,

No. SACV 09-1031 AG (MLGx),

2010 WL 3791487 (C.D. Cal. Sept. 16, 2010) ............5

Berry v. Webloyalty.com, Inc.,

No. 10-CV-1358-H (CAB), 2011 WL 1375665

(S.D. Cal. Apr. 11, 2011), vacated on other

grounds, 517 F. App’x 581 (9th Cir. 2013) ................5

Cyberspace, Comm’ns, Inc. v. Engler,

55 F. Supp. 2d 737 (E.D. Mich. 1999)......................31

In re EasySaver Rewards Litig.,

599 F. App’x 274 (9th Cir. 2015) ..............................12

Fager v. CenturyLink Comm’ns, LLC,

854 F.3d 1167 (10th Cir. 2016) .......................... 28, 35

Fraley v. Facebook, Inc.,

966 F. Supp. 2d 939 (N.D. Cal. 2013), aff ’d

sub nom. Fraley v. Batman, 638 F. App’x 594

(9th Cir. 2016), cert. denied sub nom. K.D. v.

Facebook, Inc., 137 S. Ct. 68 (2016) ........................16

Frank v. Gaos,

No. 17-961 ........................................................ passim

vii

TABLE OF AUTHORITIES—Continued

Page

Hanlon v. Chrysler Corp.,

150 F.3d 1011 (9th Cir. 1998) ..................................33

Hook v. Intelius, Inc.,

No. 10-CV-239 (MTT),

2011 WL 1196305 (M.D. Ga. Mar. 28, 2011).............5

Klier v. Elf Autochem N. Am., Inc.,

658 F.3d 468 (5th Cir. 2011) .............................. 19, 22

Lane v. Facebook,

696 F.3d 811 (9th Cir. 2012),

cert. denied sub nom. Marek v. Lane,

571 U.S. 1003 (2013).............................. 17, 21, 31, 33

In re Linerboard Antitrust Litig.,

MDL No. 1261, 2008 WL 4542669

(E.D. Pa. Oct. 3, 2008) .............................................32

In re Lupron Mktg. & Sales Practices Litig.,

677 F.3d 21 (1st Cir. 2012) .............................. passim

Masters v. Wilhelmina Model Agency, Inc.,

473 F.3d 423 (2d Cir. 2007) .....................................18

Nachshin v. AOL, LLC,

663 F.3d 1034 (9th Cir. 2011) .......................... passim

In re Online DVD Antitrust Litig.,

799 F.3d 934 (9th Cir. 2015) .............................. 12, 13

Pearson v. NBTY, Inc.,

772 F.3d 778 (7th Cir. 2014) .............................. 20, 21

Perkins v. Am. Nat. Ins. Co.,

No. 05-CV-100 (CDL),

2012 WL 2839788 (M.D. Ga. July 10, 2012) ...........31

viii

TABLE OF AUTHORITIES—Continued

Page

In re Pharm. Indus. Average

Wholesale Price Litig.,

588 F.3d 24 (1st Cir. 2009) .......................... 15, 18, 35

Reno v. Am. Civil Liberties Union,

521 U.S. 844 (1997) .................................................31

Rescue Army v. Mun. Court of City of Los

Angeles, 331 U.S. 549 (1947) ...................................25

Schulte v. Fifth Third Bank,

805 F. Supp. 2d 560 (N.D. Ill. 2011) .................. 29, 35

Six Mexican Workers v. Ariz. Citrus Growers,

904 F.2d 1301 (9th Cir. 1990) ..................................30

Tennille v. W. Union Co.,

809 F.3d 555 (10th Cir. 2015) ..................................19

United States v. Johnston,

268 U.S. 220 (1925) .................................................14

In re Universal Serv. Fund Telephone

Billing Pracs. Litig.,

No. 02-MD-1468-JWL,

2013 WL 2476587 (D. Kan. June 7, 2013) ..............34

In re Vistaprint Corp. Mktg. & Sales Prac. Litig.,

MDL No. 4:08-md-1994, 2009 WL 2884727

(S.D. Tex. Aug. 31, 2009), aff ’d sub nom.,

Bott v. Vistaprint USA, Inc.,

392 F. App’x 327 (5th Cir. 2010) ................................5

STATUTES

28 U.S.C. § 1712(e) ......................................................24

ix

TABLE OF AUTHORITIES—Continued

Page

OTHER AUTHORITIES

Fed. R. Civ. P. 23 .................................................. passim

4 Newberg on Class Actions § 12:32 (5th ed.

2014) ........................................................................15

Sup. Ct. R. 10 ..............................................................14

1

INTRODUCTION

In a misguided effort to obtain review, Petitioner

portrays this case as raising the same question presented as Frank v. Gaos, No. 17-961, and as an “ideal

vehicle for addressing the issue of cy pres.” Pet. 1, 10–

11. Petitioner’s portrayal misses the mark. Gaos was

an injunctive relief and cy pres-only settlement with

no direct financial award to the class. This case, however, provides direct monetary relief—cash refund for

money allegedly lost on fees paid—and a $20 credit to

each class member, and cy pres is used only as a mechanism to distribute unclaimed funds. What Petitioner

actually seeks is review of a case-specific question:

whether the district court abused its discretion under

Rule 23(e)(2) by approving a class action settlement

that uses cy pres as a mechanism to distribute unclaimed funds where the district court carefully evaluated silent class members’ interests and those sought

to be advanced by the underlying claims.

The Petition should be denied. Although Petitioner

contends there is a circuit conflict on the applicable legal standards, there is none. Each of the other circuits

that have addressed use of cy pres to distribute unclaimed settlement funds applies the same or substantially similar standards as the Ninth Circuit did here.

These include the circumstances for employing cy pres

to distribute unclaimed funds and the criteria for selecting recipients of such funds to protect the interests

of silent class members. The Petition also does not present an important, recurring question of law warranting this Court’s review. Instead, it takes issue with the

2

district court’s exercise of discretion in applying these

standards to the specific factual aspects of this particular settlement. Even if there was a need to take up

certain cy pres issues, such as cy pres-only settlements,

this case is not the right vehicle to do so because cy

pres was employed here in a narrow, universally approved circumstance—as a device to distribute unclaimed settlement funds. Further, both the district

court and Ninth Circuit below considered and rejected

Petitioner’s two proposed alternative distribution

methods for compelling reasons under established law

as applied to the unique circumstances here. Finally,

the Ninth Circuit’s decision affirming the district

court’s approval of the limited cy pres aspect of the settlement as “fair, reasonable, and adequate” under Rule

23(e)(2) was correct on the merits.

------------------------------------------------------------------

STATEMENT

The Contested Membership Programs

This case arises from plaintiffs’ online enrollment

in certain subscription-based membership programs,

each of which was offered and administered by Regent

Group. Pet. App. 4–5, 28–29. Plaintiffs claim that, after

they ordered items from certain of Provide Commerce’s

websites, they were presented with an offer to enroll in

one of the membership programs. Id. As part of the offer to enroll, plaintiffs allege they were presented with

the opportunity to claim a gift code for $15 off their

next order. Id.

3

Plaintiffs concede that they navigated away from

Provide Commerce’s websites to Regent Group’s membership programs’ enrollment webpages, entered their

email addresses and zip codes, and clicked the acceptance button. Id. at 4, 28. Plaintiffs allege that

when they did so, Provide Commerce transmitted their

payment and billing information to Regent Group,

which proceeded to enroll plaintiffs and class members

in one of the membership programs and charged their

credit or debit cards a $1.95 activation fee, followed by

a monthly fee of $14.95. Id. at 4–5, 28–29. Plaintiffs

contend they did not intend to enroll in the membership programs, but rather were seeking to claim the

$15-off gift code, which they believed was offered without any obligation, despite the clear disclosures to the

contrary contained on Regent Group’s enrollment

pages. Id.

Because they purportedly did not intend to enroll

in the membership programs, plaintiffs contend that

the charges that Regent Group posted to their credit or

debit cards for the membership programs’ fees were

unauthorized. Id. Plaintiffs also allege that they did

not receive the promised $15-off gift code. Id.

Plaintiffs’ Claims

Based on the conduct surrounding their enrollment in the membership programs, plaintiffs asserted

ten statutory and common law claims for relief against

Provide Commerce and Regent Group under various

legal theories, including invasion of privacy. Pet. App.

4

5, 29. Plaintiffs asserted these claims individually and

on behalf of a putative nationwide class. Id.

Discovery Conducted

In two and a half years of litigation, the parties

engaged in extensive discovery, completed pre-class

certification fact discovery, and had nearly completed

pre-class certification expert discovery when the parties settled. Id. at 5, 55–56, 77. Provide Commerce

produced more than 450,000 pages of documents, responded to twelve interrogatories, defended six corporate depositions, took six current and former plaintiffs’

depositions, and obtained over 29,000 pages of documents from plaintiffs. Id. at 55–56, 77. Provide Commerce and plaintiffs served opening expert reports. Id.

at 56.

Provide Commerce’s Positions Were Supported

By Several Federal Court Opinions that Called

into Question the Viability of Plaintiffs’ Claims

Provide Commerce has maintained that plaintiffs’

claims were without merit. Id. at 55, 70, 83–84. Provide

Commerce contended: (i) the terms of the offer and

plaintiffs’ enrollment in the membership programs

were adequately disclosed; and (ii) plaintiffs entered

into valid electronic contracts with Regent Group for

the membership programs that authorized Provide

Commerce to disclose billing and payment information

to Regent Group upon Regent Group’s request. Id.

5

Before the parties settled, several federal district

courts had recently dismissed complaints involving

substantially similar enrollment processes and disclosures for other subscription-based membership programs. See, e.g., Baxter v. Intelius, Inc., No. SACV 091031 AG (MLGx), 2010 WL 3791487, at *3–5 (C.D. Cal.

Sept. 16, 2010) (holding that similar enrollment

webpage was not deceptive as a matter of law); Hook v.

Intelius, Inc., No. 10-CV-239 (MTT), 2011 WL 1196305,

at *9–10 (M.D. Ga. Mar. 28, 2011) (same); Berry v. Webloyalty.com, Inc., No. 10-CV-1358-H (CAB), 2011 WL

1375665, at *4–6 (S.D. Cal. Apr. 11, 2011) (same), vacated on other grounds, 517 F. App’x 581 (9th Cir. 2013).

One such district court opinion had already been affirmed on appeal. In re Vistaprint Corp. Mktg. & Sales

Prac. Litig., MDL No. 4:08-md-1994, 2009 WL 2884727,

at *8 (S.D. Tex. Aug. 31, 2009) (granting defendants’

motion to dismiss and holding nearly identical enrollment webpage was not deceptive as a matter of law),

aff ’d sub nom., Bott v. Vistaprint USA, Inc., 392

F. App’x 327 (5th Cir. 2010).

As such, Provide Commerce’s motion to dismiss

pending at the time of settlement was well-supported,

and the district court noted in its order approving the

settlement that the viability of plaintiffs’ claims was

“substantially uncertain” in light of these decisions.

Pet. App. 55, 83.

6

Settlement Process

Throughout the litigation, the parties participated

in extensive settlement conferences and mediations in

an effort to resolve this case. Id. at 5, 56, 83–84. On

December 15, 2010, the parties appeared before Magistrate Judge William V. Gallo for an Early Neutral

Evaluation conference. Id. On May 18, 2011, the parties participated in a full-day private mediation session before Magistrate Judge Leo S. Papas (Ret.). Id.

On May 20, 2011, the parties again appeared before

Magistrate Judge Gallo and participated in a Mandatory Settlement Conference with defendants and their

respective insurance carriers. Id. Magistrate Judge

Gallo conducted follow-up telephone conferences with

certain defendants and insurers on July 18, 2011, August 5, 2011, and August 17, 2011. Id. Magistrate

Judge Gallo also conducted an in-person Mandatory

Settlement Conference with plaintiffs only on October

7, 2011. Id.

The parties continued to discuss a potential settlement over the next several months, and ultimately

agreed to attend a second private mediation with another mediator. Id. On April 9, 2012, the parties participated in a full-day private mediation session with

Judge Edward A. Infante (Ret.). Id. At the conclusion

of the mediation, the parties reached an agreement on

the high-level terms of a settlement, conditioned on the

parties negotiating and executing a final written

agreement. Id. In the weeks following the mediation,

the parties negotiated a formal written settlement

agreement. Id. at 80–116.

7

Settlement Terms

The parties structured the settlement to specifically address plaintiffs’ core allegations. First, because

plaintiffs contended that they and the class had been

damaged by Provide Commerce’s purported unauthorized or otherwise improper disclosure of their billing

and payment information to Regent Group, and Regent

Group’s alleged unauthorized charges to their credit or

debit card accounts for membership fees, Provide Commerce and Regent Group agreed to establish a $12.5

million non-reversionary cash fund to, among other

things, make cash payments to authorized claimants

up to the full amount of monthly membership fees paid

(less any prior full or partial payment for such fees).

Id. at 5–6, 30–35, 70–72, 80–115. Second, because

plaintiffs contended that they and the class were misled by the offering of a $15-off code as part of the enrollment process, and that they did not actually receive

the code upon enrollment, Provide Commerce agreed

to provide each class member with a $20 credit. Id.

Class members were not required to submit a claim

form to obtain the $20 credit, which is 30% larger than

the $15-off code class members originally sought. Id.

Notably, the settlement did not include injunctive

relief because defendants had voluntarily ended the

contested practices before the settlement. Resp. Provide Commerce’s App. 29-30.

8

The main terms of the settlement include:

•

Notice to class members by e-mail, followed by U.S. postal mail for undeliverable e-mails, and an Internet website.

•

Creation of a cash fund of $12.5 million,

to be used to pay the claims of class

members, cost of providing notice, claims

administration fees and costs, courtapproved attorneys’ fees and costs, and

court-approved plaintiffs’ enhancement

awards. Any remainder funds would be

paid on an equal basis to San Diego State

University, the University of California at

San Diego, and University of San Diego

School of Law, with the payments specified to be used for a chair, professorship,

fellowship, lectureship, seminar series, or

similar funding, gift, or donation program

regarding internet privacy or internet

data security.

•

To class members who timely submit

valid claim forms, a cash payment from

the cash fund for the amount of monthly

fees paid for membership program(s), less

any full or partial payment for such fees

previously received.

•

To all class members (whether or not they

submit claim forms), a $20 credit useable

at certain Provide Commerce websites.

•

Awards to the named plaintiffs ranging

from $5,000 to $15,000 (depending on the

9

extent of their involvement in the case),

subject to court approval.

•

Attorneys’ fees and costs of up to a maximum amount of $8.65 million in fees and

$200,000 in costs, subject to court approval.

Pet. App. 5–6, 30–35, 70–72, 80–115.

There were approximately 1.3 million class members that received notice, of which approximately 3,000

submitted claims for cash refunds. Id. at 6, 34. Each of

those claims will be paid in full, equaling about

$225,000. Id. After accounting for these claims, notice

and administration costs, and class counsel’s request

for fees and costs, there is a remainder of approximately $3 million. Id. at 6.

Objection to Settlement

Petitioner filed the lone objection to the settlement, challenging the amount of the attorneys’ fees requested, as well as the use of cy pres to distribute

unclaimed settlement funds and the choice of cy pres

recipients. Pet. App. 41–49.

As a claimant from the fund, Petitioner will receive a $121.55 cash payment. Resp. Provide Commerce’s App. 66. As a class member, he will also receive

the $20 credit. Pet. App. 95–96.

10

Fairness Hearing and Final Approval Order

The district court conducted a fairness hearing on

January 28, 2013. Pet. App. 6, 27–28; Resp. Provide

Commerce’s App. 1–51. After entertaining argument

for over 70 minutes, the district court took the matter

under submission. Pet. App. 6, 27–28. On February 4,

2013, the district court issued a final order approving

the settlement and plaintiffs’ requested attorneys’ fees

and enhancement awards and overruling Petitioner’s

objections. Id. at 27–60. In a thoughtful and wellreasoned 22-page order, the court considered the proposed settlement, weighed the merits of the objection,

and ultimately determined that the parties had entered into the settlement in good faith, after extensive

arm’s-length negotiations, and concluded that the settlement was fair, reasonable, adequate, and in the best

interests of class members. Id.

Addressing Petitioner’s issues with use of cy pres

to distribute unclaimed funds, the district court first

addressed the cy pres recipients that the parties selected. As to geographic scope, the district court found

that the proposed cy pres distribution was “directly

tied to the statutes underlying [p]laintiffs’ claims” because the funds would “directly contribute to the national academic dialogue involving internet privacy

and security,” and because the funds would benefit absent class members, all of whom are internet consumers: “Regardless of their physical location, programs

furthering the goals of internet security and privacy

will benefit users of the internet everywhere.” Id. at

46–47. The district court noted that the recipient

11

universities “serve a diverse student population of students from many states, issue widely-distributed publications, and engage in the overall national academic

discourse.” Id. at 46. In rejecting Petitioner’s contention, the district court found: “the geographic distribution in this instance satisfies (1) the objectives of the

underlying statute(s) and (2) the interests of the silent

class members.” Id. at 48. The district court also rejected Petitioner’s argument that the University of

San Diego School of Law was an unacceptable cy pres

beneficiary merely because a couple of the numerous

attorneys that had appeared in the case happened to

be alumni of that institution. Id. at 43–44. In doing so,

the court noted that, of the three institutions sharing

the cy pres award, University of San Diego Law School

was not entitled to a greater award than the others. Id.

The court further noted that, “simply by virtue of it being a law school, USD Law School may be in the best

position to develop and research the legal issues associated with internet privacy and security underlying

[p]laintiffs’ claims.” Id.

The district court next addressed Petitioner’s objection to use of cy pres at all as a mechanism to distribute unclaimed settlement funds and his proposed

alternative distribution methods. The district court

found that a further distribution to claimant class

members “would constitute an impermissible windfall”

and that the settlement agreement “already authorizes class members to recover the entirety of any unauthorized charges and further awards a $20 credit

worth $5 more than the original ‘thank you gift’ leading

12

to [p]laintiffs’ claims.” Id. at 48. The district court further found that “silent class members would not benefit from a further distribution to the claimant class

members,” and they “will receive greater benefit from

the remaining funds” if distributed by cy pres. Id. at

48–49. In overruling Petitioner’s cy pres objections, the

district court found that the cy pres here met the Ninth

Circuit standards because “[t]he nature of the distribution and the proposed recipients are sufficiently tied

to the objectives of the statutes . . . and to the interests

of silent class members.” Id. at 49.

Petitioner’s First Appeal

Petitioner appealed. Id. at 7. On March 19, 2015,

after all parties to the appeal completed briefing, but

before oral argument, the Ninth Circuit vacated the

judgment and remanded the case for further proceedings consistent with its newly issued opinion In re

Online DVD Antitrust Litig., 799 F.3d 934 (9th Cir.

2015). In re EasySaver Rewards Litig., 599 F. App’x 274

(9th Cir. 2015); id. at 7, 66–68.

Remand and Order Reinstating Prior Final Approval Order and Judgment

Upon remand, the district court ordered supplemental briefing from the parties and Petitioner regarding the import of In re Online DVD Antitrust Litig. Pet.

App. 69–70. By order filed August 9, 2016, the district

court again rejected Petitioner’s contentions regarding

attorneys’ fees and costs, and adopted and reinstated

13

the prior final approval order and final judgment. Id.

at 69–78. The district court did not readdress Petitioner’s objections regarding cy pres as it was not an

issue in In re Online DVD Antitrust Litig. Id.

Petitioner’s Second Appeal

Petitioner again appealed. On October 13, 2018,

the Ninth Circuit issued its opinion holding that Petitioner’s “challenge to the attorney’s fee award succeeds

because the district court failed to treat the $20 credits

as coupons under CAFA, but [ ] reject[ing] his cy pres

arguments.” Id. at 8–9. The Ninth Circuit further held

that given the settlement agreement’s structure and

the focus of Petitioner’s challenges to the settlement,

that it need not reverse the entire settlement approval

in vacating and remanding the attorneys’ fee award.

Id. at 25. As such, it reversed the fee award, but otherwise affirmed the district court’s settlement approval.

Id. at 25–26.

------------------------------------------------------------------

REASONS FOR DENYING PETITION

The Petition seeks review of a case-specific decision that applies settled law on the use of cy pres to

distribute unclaimed settlement funds based on the

unique facts of this particular case, a decision that is

correct on the merits.

There is no circuit conflict as to the standards

district courts apply in assessing the use of cy pres to

14

distribute unclaimed remaining settlement funds. Every

circuit to address the issue has held that district courts

may approve use of cy pres to distribute such remaining funds. Every circuit court likewise applies a substantially similar standard in evaluating cy pres

recipients: requiring a sufficient nexus between the objectives of the underlying statute(s) or claim(s) and the

interests of silent class members. Courts have recognized that use of cy pres under these circumstances

serves the policies favoring settlement and benefits the

class. They also recognize the need to scrutinize such

settlements to ensure that they are fair to silent class

members. Both the district court and the Ninth Circuit

followed these established standards in evaluating the

proposed settlement here.

Petitioner tries to manufacture a conflict by citing

four cases that involved the use of cy pres to distribute

unclaimed funds, but none of these cases applied a different legal standard; they merely reached different results based on different sets of facts. In the end, all the

Petition offers is nothing more than an argument that

the Ninth Circuit did not correctly apply the prevailing

standard in this particular case. The claimed misapplication of a properly stated rule of law does not, however, warrant review by this Court. Sup. Ct. R. 10;

United States v. Johnston, 268 U.S. 220, 227 (1925). The

Petition seeks a case-specific examination of whether

the district court and Ninth Circuit correctly applied

settled legal standards to the unique facts of this case.

Finally, the decision below was correct. The district court and Ninth Circuit applied settled standards

15

to the facts here, and reached a decision on the cy pres

issues that is consistent with decisions from other circuit and district courts. Given these considerations and

the questionable viability of plaintiffs’ underlying

claims, the district court acted within its discretion in

finding the settlement “fair, reasonable, and adequate,”

and use of cy pres to distribute unclaimed funds to be

appropriate under the circumstances here.

I.

The Petition Presents no Circuit Conflict.

Petitioner contends that other circuits “categorically reject” the Ninth Circuit’s standards for use of cy

pres to distribute unclaimed funds. Pet. 12. This is incorrect. The other circuits have not rejected the Ninth

Circuit’s standards. All of the circuits apply essentially

the same legal standards to determine whether use of

cy pres to distribute unclaimed funds is appropriate.

The Ninth Circuit adheres to these established standards, and has often taken a lead role in developing

them. The decision below follows this common approach, and as such, does not create a circuit conflict.

Use of cy pres is “likely the most prevalent method

for disposing of unclaimed funds” and “[c]ourts in every

circuit, and appellate courts in most, have approved

the use of cy pres for unclaimed class action awards.”

4 Newberg on Class Actions § 12:32 (5th ed. 2014)

(listing cases); see, e.g., In re Pharm. Indus. Average

Wholesale Price Litig., 588 F.3d 24, 34 (1st Cir. 2009)

(quoting Newberg on Class Actions) (“[C]ourts are not

in disagreement that cy pres distributions are proper

16

in connection with a class settlement.”); In re Baby

Prod. Antitrust Litig., 708 F.3d 163, 172 (3d Cir. 2013)

(“[A] district court does not abuse its discretion by approving a class action settlement agreement that includes a cy pres component directing the distribution

of excess settlement funds to a third party to be used

for a purpose related to the class injury.”); Fraley v. Facebook, Inc., 966 F. Supp. 2d 939, 946 (N.D. Cal. 2013)

(“[C]y pres is a well-accepted method for distributing

unclaimed settlement funds.”), aff ’d sub nom. Fraley v.

Batman, 638 F. App’x 594 (9th Cir. 2016), cert. denied

sub nom. K.D. v. Facebook, Inc., 137 S. Ct. 68 (2016).

A. There is no circuit conflict in evaluating

proposed alternative remainder distribution methods.

Despite the prevalence of employing cy pres to distribute unclaimed settlement funds, Petitioner contends that there is a circuit conflict with respect to the

standards for evaluating alternative distribution

methods. Pet. 11, 13–16. The Ninth Circuit held that

the district court did not abuse its discretion in rejecting Petitioner’s two proposed alternatives for distributing the remaining funds: (1) additional distribution

to the claimants; or (2) pro rata distribution to the nonclaimant class members. Pet. App. 21–22. As to an additional distribution to claimants, the Ninth Circuit

held, “the district court was under no obligation to

adopt a distribution approach that might overcompensate claimants, all of whom will already be fully reimbursed for the money they lost through the rewards

17

program.” As to a forced distribution to non-claimants,

each of whom received direct notice and chose not to

make a claim, the Ninth Circuit rejected this approach,

recognizing that “each non-claimant’s recovery would

be ‘de minimis,’ . . . particularly once the costs of distribution are deducted.” Id. at 22. (quoting Lane v. Facebook, 696 F.3d 811, 821 (9th Cir. 2012), cert. denied

sub nom. Marek v. Lane, 571 U.S. 1003 (2013)). Given

these facts, the panel determined that use of cy pres

as a remainder distribution method is appropriate

where, as here, “the administrative costs of distribution” are substantial compared to “the amount each

non-claimant might receive.” Id.

There is not a circuit conflict in evaluating these

two alternative distribution methods.

Other circuits recognize that claimant class members should not be overcompensated at the expense of

non-claimants. See, e.g., Baby Prod., 708 F.3d at 176

(“[W]here all class members submitting claims have already been fully compensated for their damages by

prior distributions . . . additional individual distributions would overcompensate claimant class members

at the expense of absent class members.”) (internal alterations and citation omitted)); In re Lupron Mktg. &

Sales Practices Litig., 677 F.3d 21, 35–36 (1st Cir. 2012)

(expressing concerns about overcompensating claimants at the expense of absent class members, and rejecting windfall payments to claimants that have

already been compensated for harm suffered).

18

Other circuit courts have likewise recognized that

cy pres distribution of unclaimed settlement funds is

permissible where direct distributions are infeasible or

not economically or otherwise viable under the circumstances:

•

First Circuit: In re Pharm. Indus. Average Wholesale Price Litig., 588 F.3d 24,

34 (1st Cir. 2009) (holding cy pres awards

are permissible where “[d]istribution of

all funds to the class can be infeasible, for

example, when class members cannot be

identified, when the class changes constantly, or when class members’ individual damages—although substantial in

the aggregate—are too small to justify

the expense of sending recovery to individuals”).

•

Second Circuit: Masters v. Wilhelmina Model Agency, Inc., 473 F.3d 423,

436 (2d Cir. 2007) recognizing that cy pres

distributions may be appropriate in “circumstances in which direct distribution

to individual class members is not economically feasible”) (citation omitted).

•

Third Circuit: Baby Prod., 708 F.3d at

169–73 (recognizing that cy pres awards

are appropriate where the “amounts involved are too small to make individual

distributions economically viable”—for

instance, where “the cost of distributing

individually to all class members exceeds

the amount to be distributed” and noting

general agreement among circuit courts

19

that “cy pres distributions are most appropriate where further individual distributions are economically infeasible”)

(emphasis added).

•

Fifth Circuit: Klier v. Elf Autochem N.

Am., Inc., 658 F.3d 468, 475 & n.15 (5th

Cir. 2011) (cy pres awards are appropriate

“when direct distributions to class members are not feasible”) (citation omitted).

•

Tenth Circuit: Tennille v. W. Union

Co., 809 F.3d 555, 560 n.2 (10th Cir. 2015)

(recognizing that the “cy pres doctrine allows a court to distribute unclaimed or

non-distributable portions of a class action settlement fund to the ‘next best’

class of beneficiaries”) (citing Nachshin v.

AOL, LLC, 663 F.3d 1034, 1036 (9th Cir.

2011)).

In short, there is not a circuit conflict in evaluating

Petitioner’s two proposed alternative distribution

methods, and Petitioner has not identified any such circuit split.

B. There is no circuit conflict in evaluating

cy pres recipients for unclaimed funds.

Petitioner also contends that there is a circuit conflict regarding the standards used to evaluate the

choice of cy pres remainder recipients. In the opinion

below, the Ninth Circuit articulated the standard as

follows: “recipients of cy pres funding should be selected

in light of ‘the objectives of the underlying statute(s)’

20

and the interests of silent class members.” Nachshin,

663 F.3d at 1039. Pet. App. 22. Each of the four cases

on which Petitioner relies in support of his position is

in accord with the Ninth Circuit’s standard. See Baby

Prod., 708 F.3d at 172 (“We join other courts of appeals

in holding that a district court does not abuse its discretion by approving a class action settlement agreement that includes a cy pres component directing the

distribution of excess settlement funds to a third party

to be used for a purpose related to the class injury.”);

In re BankAmerica Corp. Sec. Litig., 775 F.3d 1060,

1067 (8th Cir. 2015) (noting that a cy pres award

“should be distributed for a purpose as near as possible

to the legitimate objectives underlying the lawsuit,

the interests of class members, and the interests of

those similarly situated”) (quoting In re Airline Ticket

Comm’n Antitrust Litig, 307 F.3d 679, 682 (8th Cir.

2002)); Klier, 658 F.3d at 474 (same); Pearson v. NBTY,

Inc., 772 F.3d 778, 784 (7th Cir. 2014) (where class

claims were based on “orthopedic medicine,” “the choice

of an orthopedic institute as a recipient of money left

over after all approved class members’ claims are paid

is consistent cy pres”). There is no circuit conflict on the

standard used to evaluate cy pres remainder recipients.

Rather than establishing a circuit split, the four

cases on which Petitioner relies reflect careful and considered application of the same legal standard to different and often unique sets of facts.

In Pearson, the Seventh Circuit applied the wellestablished standard that a “cy pres award is supposed

21

to be limited to money that can’t feasibly be awarded

to the . . . class members.” Pearson, 772 F.3d at 784.

This is in accord with the standard applied in every

other circuit that has decided the issue. See, e.g., Lane,

696 F.3d at 819 (holding that cy pres awards are appropriate only where “the proof of individual damages

claims would be burdensome or the distribution of

damages costly”) (quoting Nachshin, 663 F.3d at 1038).

Pearson involved fixed damages arising from the purchase of a particular dietary supplement, whereas

here, damages were variable and had to be calculated

separately for each claimant. See Pearson, 772 F.3d at

779–80. Moreover, the Pearson court acknowledged

that “the choice of an orthopedic institute as a recipient of money left over [was] consistent with cy pres”—

in other words, the cy pres recipient had a sufficient

nexus to the class—but determined that a cy pres

award was not appropriate “in this case” because direct

distribution to class members was feasible. Id. at 784.

In BankAmerica, the Eighth Circuit expressly

noted it was in accord with the Ninth Circuit’s decision

in Nachshin in requiring cy pres remainder distributions to provide an “indirect class benefit” by going to

“uses consistent with the nature of the underlying action.” 775 F.3d at 1067 (citations and quotation marks

omitted). The Eighth Circuit rejected the cy pres award

in that case because the recipient, a Missouri legal aid

organization, was “totally unrelated” to the securities

fraud claims asserted on behalf of a nationwide class.

Id. Moreover, the court determined that a further

distribution was feasible under the facts of that case

22

because $2.4 million could be distributed at the low

cost of $27,000 and claimants had received settlement

payments compensating them for only a fraction of the

harm incurred. Id. at 1064.

In Baby Products, the Third Circuit vacated the

district court’s approval of the settlement because—

unlike here—the district court “was apparently unaware of the amount of the fund that would be distributed to cy pres beneficiaries rather than being

distributed directly to the class.” 708 F.3d at 170; see

also id. at 175 (“We vacate the District Court’s orders

approving the settlement and the fund allocation plan

because it did not have the factual basis necessary to

determine whether the settlement was fair to the entire class. Most importantly, it did not know the

amount of compensation that will be distributed directly to the class.”).

Finally, the Fifth Circuit’s decision in Klier is not

relevant here because it did not involve a district

court’s approval or enforcement of the parties’ agreed

use of cy pres to distribute unclaimed settlement funds.

See Klier, 658 F.3d at 476–78. Rather, the district court

sua sponte ordered a cy pres distribution of unclaimed

settlement funds, despite the settlement agreement’s

explicit direction that any leftover funds “shall be distributed pro rata to all Claimants in that subclass.” Id.

at 476. The decision expressly stated that it did not

“implicate the line of authority giving careful scrutiny

to class settlement agreements in which the parties

agree to a cy pres distribution.” Id. at 478 n.29.

23

In sum, Petitioner has failed to demonstrate a circuit conflict meriting review. As such, the Petition

should be denied.

II.

The Petition Does Not Present an Important

Recurring Question Warranting Review.

Relying on Gaos and Marek, Petitioner contends

“the Rule 23 questions presented in this case are important and recurring.” Pet. 16. In doing so, Petitioner

overlooks that Gaos and Marek were cy pres-only settlements with no direct financial award to the class,

whereas the settlement here provides direct monetary

relief—cash refund payments for money allegedly lost

on fees paid—and a $20 credit to each class member.

Further, cy pres is used here only as a mechanism to

distribute unclaimed funds. This fundamental mischaracterization of the settlement aside, Petitioner

advances six policy arguments in support of his contention. None establishes that this case presents an

important and recurring question warranting review.

First, Petitioner argues “cy pres is a poor fit for

class actions when courts permit settlements to be

gamed to divert material amounts of money away from

the class.” Id. at 18. But as set forth in Section I. above,

cy pres is a prevalent and well-established mechanism

for disposing of unclaimed settlement funds. Petitioner’s statements regarding a lack of “ ‘charitable objective[s]’ ” (id. at 18) for class actions also overlooks

that Congress has expressly authorized a distribution

to charities in class actions in the context of unclaimed

24

coupons in coupon settlements. 28 U.S.C. § 1712(e)

(stating in relevant part: “[t]he court, in its discretion,

may also require that a proposed settlement agreement provide for the distribution of a portion of the

value of unclaimed coupons to 1 or more charitable or

governmental organizations, as agreed to by the parties.”). Additionally, Petitioner fails to establish any actual widespread gaming of settlements resulting in the

diversion of material amounts of money from class

members at the time settlements were made. That certainly is not the case here, where the settlement established a cash fund to make payments to authorized

claimants up to the full amount of monthly membership fees paid and the settlement agreement contemplated the possibility of a pro-rated reduction if the

total number and dollar value of claims exhausted the

cash fund. The parties employed cy pres here only to

distribute any unclaimed remaining funds.

Second, employing cy pres to distribute unclaimed

funds does not necessarily create conflicts of interest

for class counsel, and there are existing protections in

place to guard against such a prospect. District courts

review class-action settlements to ensure that they

are fair, reasonable, and adequate. See Fed. R. Civ. P.

23(e)(2). Further, circuit courts have articulated standards used to evaluate the choice of cy pres remainder

recipients as established above in Section I.B. Also,

there is no conflict of interest here. The district court

found that there was “a rational connection between

the chosen recipients and the nature of the settlement”

and no impropriety in the selection process due merely

25

to the alumni status of a small number of the numerous attorneys that appeared in this case as there is “no

suggestion that counsel has any further relationship

with the school than simply graduating from there.”

Pet. App. 44. The Ninth Circuit likewise found that

“the alumni connections of three of the (many) involved

attorneys did not impermissibly taint the selection

process.” Id. at 24.

Third, the use of cy pres here does not create the

appearance of impropriety for district court judges because the parties, not the district court, selected the cy

pres remainder recipients in the settlement agreement, and gave notice to the class about the distribution of any remainder and the recipients. Id. at 94, 97–

99.

Fourth, Petitioner and amicus curiae’s First

Amendment argument does not apply here. Petitioner

concedes that “this case does not challenge the cy pres

on First Amendment grounds.” Pet. 25. Despite this

concession, Petitioner nevertheless proceeds to argue

“canons of constitutional avoidance militate for interpreting Rule 23 in a way to limit cy pres.” Id. Petitioner’s argument is backwards. Under the doctrine of

constitutional avoidance, courts observe a “policy of

avoiding constitutional decisions until the issues are

presented with clarity, precision and certainty.” Rescue

Army v. Mun. Court of City of Los Angeles, 331 U.S. 549,

576 (1947) (emphasis added). Additionally, the use of

cy pres here does not raise First Amendment issues

because class members were not required “to subsidize political organizations or charities . . . which

26

individual class members may not support or approve”

as Petitioner appears to contend. Pet. 24. Class members were not forced to pay anything, and could have

received a payment under the settlement fund had

they submitted a claim. The use of cy pres here was

only for unclaimed remainder funds, and the district

court found that non-claimant class members will benefit from the cy pres distribution. Further, class members received direct notice of the potential for cy pres

remainder distribution and the identity of the cy pres

recipients, and had an opportunity to opt out of the settlement.

Fifth, Petitioner’s contention that limiting class

counsel’s ability to get paid through the use of cy pres

results in tangible benefits to class members is misplaced. Petitioner again overlooks that each class

member here received direct notice and had the opportunity to make a claim for a cash payment for a refund

of membership fees paid. The parties employed cy pres

only to distribute any remaining funds. The district

court and Ninth Circuit found that the use of cy pres

here satisfied well-established standards. There was

no finding of cy pres abuse. To the extent the series of

district court opinions on which Petitioner relies found

that use of cy pres in those cases did not satisfy the

settled standards, such findings were specific to the

unique circumstances of those cases.

Sixth, because there is no circuit split as established in Section I. above, Petitioner’s argument regarding forum shopping in the Ninth Circuit has no

merit.

27

III. This Case Is the Wrong Vehicle to Address

Cy Pres Issues.

Petitioner fails to articulate any question actually

presented by this run-of-the-mill case that employed

use of cy pres to distribute remaining settlement funds.

Petitioner’s assertion that “[t]he question presented in

this case is similar to that presented in Gaos,” namely,

“[w]hether, or in what circumstances, a cy pres award

that provides no direct relief or benefit to class members [is] fair, reasonable, and adequate,” is simply not

true. Pet. i–ii. Gaos involved a cy pres-only settlement

with no direct relief to class members. The settlement

here provides substantial and direct relief to every

class member in the form of a $20 credit and the opportunity to claim an additional cash payment from

the settlement fund for a refund of fees paid for the

membership programs. Pet. App. 5. Indeed, Petitioner

himself will receive a $121.55 cash payment and a $20

credit. Resp. Provide Commerce’s App. 66; Pet. App.

95–96. Unlike both Gaos and Marek, the cy pres

awards in this case will only be made to distribute unclaimed cash settlement funds remaining after direct

notice to each class member—notice which Petitioner

did not challenge. The questions raised in Gaos and

Marek are simply not present here.

To the contrary, this case represents perhaps one

of the most prevalent and widely approved scenarios

for using the cy pres mechanism: distribution of unclaimed funds. As the Ninth Circuit aptly noted in its

opinion below:

28

The availability of cy pres as a mechanism to

distribute unclaimed funds rests on the premise that class action settlements will sometimes have just that—unclaimed funds. A

settlement is not fatally flawed solely because

class members did not deplete the entirety of

the settlement fund. If it were, cy pres would

not exist.

Pet. App. 21.

Petitioner’s two proposed alternative distribution

methods are not as appropriate as use of cy pres here.

An additional distribution to claimants would overcompensate them at the expense of non-claimant class

members, and would not provide any benefit to silent

class members. A distribution to silent class members

is also not appropriate because doing so would eliminate the requirement that to receive a refund, class

members had to affirm that they had neither intended

to enroll in the program nor used any program benefits. This was a hotly contested case. Provide Commerce contended: (i) the terms of the offer and

plaintiffs’ enrollment in the membership programs

were adequately disclosed; and (ii) plaintiffs entered

into valid electronic contracts with Regent Group for

the membership programs that authorized Provide

Commerce to disclose billing and payment information

to Regent Group upon Regent Group’s request. Id. at

55, 70, 83–84. As such, the claim form requirement under the settlement agreement cannot be disregarded in

favor of an automatic distribution to class members.

Fager v. CenturyLink Comm’ns, LLC, 854 F.3d 1167,

29

1176 (10th Cir. 2016) (“On appeal Ziegler asserts that

class members should not have to submit a claim form

to receive compensation, but he did not raise this argument below. In any event, it makes perfect sense to require class members to submit a claim form evidencing

their entitlement to compensation.”); Schulte v. Fifth

Third Bank, 805 F. Supp. 2d 560, 593 (N.D. Ill. 2011)

(“[T]he claims process is a negotiated facet of this settlement, which, as the Court explained above, is fair as

a whole. The Court may not make unilateral modifications or alterations to the proposed settlement, such as

the substitution of a claims process for a direct payout.”) (internal citation and quotation marks omitted). In any event, such a distribution is infeasible

in light of the amount remaining per class member

($3,000,000/1,300,000 class members = $2.30) and the

third-party claims administration and postage costs

that will significantly erode such a small distribution.

While the Petition raises a myriad of hypothetical

cy pres issues, almost none of petitioner’s generalized

policy concerns are actually present in this case as established in Section II. above. To the extent Petitioner

claims that settlements with a voucher or coupon component may “bamboozle” a district court into “crediting

the coupons as being worth their face value,” and lead

the court to “award exaggerated fees,” the Ninth Circuit already vacated and remanded the attorneys’ fee

award here for recalculation “in a manner that treats

the $20 credits as coupons under CAFA.” Id. at 20.

Although Petitioner strives mightily to re-cast this

case as a direct replacement for Gaos, he cannot do so.

30

The settlement here incorporates cy pres only as a

mechanism to distribute unclaimed funds. This case is

simply not the appropriate vehicle for review of cy pres

generally or cy pres-only settlements specifically.

IV. The Ninth Circuit’s Decision on the Cy Pres

Issue Is Correct on the Merits.

Certiorari is unwarranted because the Ninth Circuit’s decision was correct. The district court acted

within its discretion in approving the use of cy pres and

the particular recipients here.

Use of cy pres as a mechanism to distribute unclaimed funds is acceptable when it is “guided by (1)

the objectives of the underlying statute(s) and (2) the

interests of the silent class members.” Nachshin, 663

F.3d at 1039 (citing Six Mexican Workers v. Ariz. Citrus

Growers, 904 F.2d 1301, 1307 (9th Cir. 1990)). In compliance with these guidelines, the proposed cy pres distribution in this case represents a fair and reasonable

effort to address the class’s claims and to indirectly

benefit the silent class members. See Six Mexican

Workers, 904 F.2d at 1305 (finding cy pres allows for

“distribution of unclaimed funds to indirectly benefit

the entire class”).

Below, Petitioner raised a geographic challenge to

the cy pres recipients. Pet. App. 22–23. But this challenge ignores the fact that “[i]t is not the location of the

recipient which is key. . . .” In re Lupron Mktg. & Sales

Practices Litig., 677 F.3d at 36. One of the issues presented in Lupron was whether Dana Farber/Harvard

31

Cancer Center was an appropriate cy pres recipient

given it is located in “Boston while the injuries are to

a national class.” Id. In concluding it was an appropriate recipient, the First Circuit noted the cy pres fund

“will have benefits well beyond Boston.” Id.; see also

Perkins v. Am. Nat. Ins. Co., No. 05-CV-100 (CDL), 2012

WL 2839788, at *5 (M.D. Ga. July 10, 2012) (approving

cy pres recipient whose “home is within the jurisdiction

of this Court” since “it has the capability of awarding

grants . . . on a national scale”).

Here, as in Lupron, the proposed recipients will

have an effect far beyond the greater San Diego metropolitan area. The district court found that all three

recipients’ students and alumni have a nationwide

presence. Pet. App. 46–48. Further, “[t]he Internet has

no geographic boundaries.” Cyberspace, Comm’ns, Inc.

v. Engler, 55 F. Supp. 2d 737, 751 (E.D. Mich. 1999); accord Reno v. Am. Civil Liberties Union, 521 U.S. 844,

851 (1997) (“ ‘[C]yberspace’—[is] located in no particular geographical location but [is] available to anyone,

anywhere in the world, with access to the Internet.”).

The education provided regarding internet privacy or

data security will therefore have benefits nationwide

and beyond. See Lane, 696 F.3d at 821 (finding distribution of funds to cy pres recipients with a nexus to

the lawsuit “will benefit absent class members”);

Nachshin, 663 F.3d at 1041. Indeed, Nachshin suggested that, where all class members use the internet

and their claims arise from a purportedly unlawful online

advertising campaign, the parties could select “beneficiaries from any number of non-profit organizations

32

that work to protect internet users from fraud, predation, and other forms of online malfeasance.” Id. That

is because an internet presence focuses less on the

physical locus, given that users can be anywhere.

As such, San Diego-based universities can just as

easily advance the interest of online actions of the type

involved here as any other academic institution. The

parties here selected precisely such recipients. The district court did not abuse its discretion in rejecting Petitioner’s geographic challenge below.

The district court likewise did not abuse its discretion in finding that the alumni status of three of the

numerous attorneys in this case to one of the three cy

pres recipients did not impermissibly taint the selection process.

The mere fact that a couple of attorneys out of the

more than 20 that appeared in or worked on this case

are alumni of one of the three schools selected as cy

pres recipients is not improper. There is no assertion,

much less evidence, that counsel for the parties have a

“significant” connection or leadership role, ongoing or

past, with the University of San Diego School of Law.

Nor is there evidence counsel will somehow personally

or professionally benefit from the distribution. Cf. In re

Linerboard Antitrust Litig., MDL No. 1261, 2008 WL

4542669, at *5 (E.D. Pa. Oct. 3, 2008) (declining to

award funds to two of three cy pres recipients where

“an attorney formerly associated with this case currently serves in a lead role at” one of the recipients and

one of class counsel’s former partners founded the

33

other proposed recipient). Further, as the district court

found, it is not particularly surprising that there is a

tenuous alumni connection between a couple of the attorneys for the parties and one of the three proposed

cy pres beneficiaries. Pet. App. 43–44. Provide Commerce is headquartered in San Diego. This case was

filed in San Diego, and counsel and their law firms are

located in San Diego. Id. The district court found that

“[t]here is a rational connection between the chosen recipients and the nature of the settlement. Furthermore, simply by virtue of it being a law school, USD

Law School may be in the best position to develop and

research the legal issues associated with internet privacy and security underlying [p]laintiffs’ claims.” Id.

Petitioner did not cite to a single case below in

which a court declared a cy pres distribution unenforceable merely because counsel’s alma mater was a

cy pres recipient. Although Petitioner relied on Nachshin

below, his reliance is misplaced. In Nachshin, the court

expressed concern that an appearance of impropriety

may arise when “judges and outside entities deal[ ] in

the distribution and solicitation of settlement money.”

663 F.3d at 1039. That is not the case here as the parties selected the cy pres recipients as part of the arm’slength, hard fought settlement negotiations presided,

not the court. Lane, 696 F.3d at 821 (“[S]ettling parties

[need not] select a cy pres recipient that the court or

class members would find ideal.”); accord Hanlon v.

Chrysler Corp., 150 F.3d 1011, 1027 (9th Cir. 1998).

Also, Petitioner did not present any evidence—because there is none—that counsel would receive any

34

benefit as a result of the cy pres distribution to USD

Law School.

The district court also did not abuse its discretion

in rejecting Petitioner’s two proposed alternative distribution methods. Petitioner’s proposal to distribute

funds to the claimants would result in “overcompensating claimant class members at the expense of absent class members.” Lupron, 677 F.3d at 35. Here,

there is no cy pres distribution until after cash payments to class members who timely completed a valid

claim form. The claim process allows class members to

claim a cash payment up to the full amount of monthly

membership fees charged and not previously recouped.

Courts have repeatedly held that redistribution to

class members is not applicable where class members

have been fully compensated for their losses. See In re

Universal Serv. Fund Telephone Billing Pracs. Litig.,

No. 02-MD-1468-JWL, 2013 WL 2476587, at *2 (D.

Kan. June 7, 2013) (noting that “each of the pertinent

cases rejects the distribution of unclaimed funds to

participating class members in favor of cy pres distribution when class members have already received full

compensation for their injuries”); Baby Prod., 708 F.3d

at 176 (“[W]here all class members submitting claims

have already been fully compensated for their damages by prior distributions . . . additional individual

distributions would overcompensate claimant class

members at the expense of absent class members.”) (internal alterations and citation omitted); In re Lupron

Mktg. & Sales Practices Litig., 677 F.3d at 32 (explaining that ALI “was motivated by a concern that few

35

settlements award 100 percent of a class member’s

losses, and thus it is unlikely in most cases that further

distributions to class members would result in more

than 100 percent recovery”) (citations and quotation

marks omitted).

Petitioner’s proposal to distribute the funds to

non-claimant class members is also not appropriate

under the circumstances of this case. A direct distribution would not account for class members that were

satisfied with their enrollment or those that chose not

to make a claim because of brand loyalty or based on

philosophical differences with the litigation. Such a

distribution would also violate the terms of the settlement agreement, which required a claim form containing affirmations that the claimant had neither

intended to enroll in the program nor used any program benefits. Fager, 854 F.3d at 1176 (“[I]t makes perfect sense to require class members to submit a claim

form evidencing their entitlement to compensation.”);

Schulte, 805 F. Supp. 2d at 593 (“The Court may not

make unilateral modifications or alterations to the proposed settlement, such as the substitution of a claims

process for a direct payout.”). Direct distribution is also

infeasible as $3 million divided by approximately 1.3

million class members equals $2.30 per absent class

member. Less postage and significant third party claims

administration costs for the distribution, non-claimant

class members would receive at best a miniscule

amount. Pharm. Indus. Average Wholesale Price Litig.,

588 F.3d at 34 (holding cy pres awards are permissible

where “[d]istribution of all funds to the class can be infeasible, for example, when class members cannot be

36

identified, when the class changes constantly, or when

class members’ individual damages—although substantial in the aggregate—are too small to justify the

expense of sending recovery to individuals”); Baby

Prod., 708 F.3d at 169–73 (recognizing that cy pres

awards are appropriate where the “amounts involved

are too small to make individual distributions economically viable”—for instance, where “the cost of distributing individually to all class members exceeds the

amount to be distributed” and noting general agreement among circuit courts that “cy pres distributions

are most appropriate where further individual distributions are economically infeasible”) (emphasis

added).

The district court’s approval of the parties’ use of

cy pres to distribute unclaimed funds in this case met

the standards for final settlement approval in the

Ninth Circuit, which, as established above in Section I.,

is in accord with other circuits, and consistent with

cases within and outside the Ninth Circuit. The district court’s decision was correct on the merits, and as

such, further review is unwarranted.

------------------------------------------------------------------

37

CONCLUSION

For the foregoing reasons, the Petition for a Writ

of Certiorari should be denied.

Respectfully submitted,

MICHAEL G. RHODES

(rhodesmg@cooley.com)

MICHELLE C. DOOLIN

(mdoolin@cooley.com)

LEO P. NORTON

(lnorton@cooley.com)

COOLEY LLP

4401 Eastgate Mall

San Diego, CA 92121

(858) 550-6000

Counsel for Respondent

Provide Commerce, LLC

(formerly known as

Provide Commerce, Inc.)

May 31, 2019

APPENDIX

1a

APPENDIX A

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF CALIFORNIA

BEFORE THE HONORABLE

ANTHONY J. BATTAGLIA, JUDGE PRESIDING

IN RE: EASYSAVER

) CASE NO. 09CV2094-AJB

REWARDS LITIGATION ) SAN DIEGO, CALIFORNIA

) JANUARY 28, 2013

THIS DOCUMENT

) 2:06 P.M.

RELATES TO ALL

)

ACTIONS.

)

REPORTER’S TRANSCRIPT OF PROCEEDINGS

*

*

*

APPEARANCES:

FOR THE PLAINTIFFS:

JAMES R. PATTERSON, ESQ.

PATTERSON LAW GROUP, APC

402 WEST BROADWAY, 29TH FLOOR

SAN DIEGO, CALIFORNIA 92101

JENNIE LEE ANDERSON, ESQ.

ANDRUS ANDERSON LLP

155 MONTGOMERY STREET

SUITE 900

SAN FRANCISCO, CALIFORNIA 94104

BRUCE W. STECKLER, ESQ.

THE STECKLER LAW FIRM

12700 PARK CENTRAL DRIVE, SUITE 1900

DALLAS, TEXAS 75251

2a

MAZIN A. SBAITI, ESQ.

BARON & BUDD PC

3102 OAK LAWN AVENUE

SUITE 1100

DALLAS, TEXAS 75219

ISAM C. KHOURY, ESQ.

COHELAN KHOURY & SINGER

605 C STREET

SUITE 200

SAN DIEGO, CALIFORNIA 92101

FOR THE DEFENDANTS:

MICHAEL G. RHODES, ESQ.

MICHELLE C. DOOLIN, ESQ.

LEO P. NORTON, ESQ.

COOLEY GODWARD KRONISH

4401 EASTGATE MALL

SAN DIEGO, CALIFORNIA 92121

MYRON M. CHERRY, ESQ.

JACIE C. ZOLNA, ESQ.

MYRON M. CHEERY [sic] & ASSOCIATES, LLC

30 NORTH LASALLE STREET, SUITE 2300

CHICAGO, ILLINOIS 60602

FOR THE OBJECTOR:

ADAM SCHULMAN, ESQ.

CENTER FOR CLASS ACTION FAIRNESS

1718 M. STREET NW NO. 236

WASHINGTON, DC 20036

ALSO PRESENT:

BLAKE BILSTAD, ESQ.

SENIOR VICE PRESIDENT AND GENERAL

COUNSEL OF PROVIDE-COMMERCE

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[3] SAN DIEGO, CALIFORNIA;

MONDAY, JANUARY 28, 2013; 1:51 P.M.

DEPUTY CLERK: ITEM NUMBER ONE

ON CALENDAR, 09CV2094, IN RE EASYSAVER REWARDS LITIGATION, ON FOR MOTION HEARING

AND FAIRNESS HEARING.

THE COURT: GOOD AFTERNOON TO

ALL. AND LET’S HAVE THE PLAINTIFFS MAKE

THEIR APPEARANCES FOR THE RECORD.

MR. PATTERSON: GOOD AFTERNOON,

YOUR HONOR. JIM PATTERSON ON BEHALF OF

THE PLAINTIFFS.

MS. ANDERSON: JENNIE LEE ANDERSON ON BEHALF OF THE PLAINTIFFS, YOUR

HONOR.

MR. STECKLER: BRUCE STECKLER ON

BEHALF OF THE PLAINTIFFS, YOUR HONOR.

MR. SBAITI: MAZIN SABAITI [sic] ON

BEHALF OF THE PLAINTIFFS, YOUR HONOR.

MR. KHOURY: ISAM KHOURY ON BEHALF OF THE PLAINTIFFS.

THE COURT:

FOR THE DEFENSE.

ALL RIGHT. AND THEN

MR. RHODES: GOOD AFTERNOON, YOUR

HONOR. MICHAEL RHODES OF COOLEY, ON BEHALF OF THE DEFENDANT. WITH ME IS MY

PARTNER, MICHELLE DOOLIN, LEO NORTON.

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AND THEN AT COUNSEL TABLE WITH US IS

BLAKE BILSTAD. HE IS THE SENIOR VICE PRESIDENT AND GENERAL COUNSEL OF PROVIDECOMMERCE.

THE COURT:

THEN – YES, SIR.

OKAY. THANK YOU. AND

MR. CHERRY: GOOD AFTERNOON, YOUR

HONOR. MYRON CHERRY AND JACIE ZOLNA ON

BEHALF OF THE REGENT GROUP AND EASYSAVER.

[4] THE COURT: OKAY. THANK YOU.

MR SCHULMAN: ADAM SCHULMAN

ON BEHALF OF BRIAN PERRYMAN.

THE COURT: THANKS, MR. SCHULMAN. AND I THINK THAT PROBABLY WRAPS IT

UP.

SO WE’VE GOT THE PENDING MOTION FOR

APPROVAL OF THE FINAL SETTLEMENT, THE ATTORNEY FEES, COSTS, AND INCENTIVE AWARDS,

THE OBJECTIONS, OBVIOUSLY, TO ALL OF THE

ABOVE TO DEAL WITH.

AND FROM THE PLAINTIFFS’ STANDPOINT,

YOU FOLKS HAVE ANY COMMENTS YOU WOULD

LIKE TO ADDRESS TO ANY OF THE CRITICAL

ISSUES, ANY OF THE RECENT PLEADINGS OR

ANYTHING ELSE?

MR. PATTERSON, YOU CAN GO AHEAD.

5a

MR. PATTERSON: JIM PATTERSON ON

BEHALF OF THE PLAINTIFFS. JUST REAL

BRIEFLY, YOUR HONOR. I WILL ADDRESS JUST A

COUPLE MAJOR POINTS AND THEN JUST BRING

YOU UP TO SPEED ON A COUPLE OF THE OTHER

POINTS. MS. ANDERSON WILL ADDRESS ANY OF

THE COURT’S CONCERNS THAT MIGHT HAVE

COME UP WITH RESPECT TO THE OBJECTION

FILED BY MR. PERRYMAN.

THE COURT:

OKAY.

MR. PATTERSON: SO JUST QUICKLY

TO BRING YOU UP TO SPEED. THE SETTLEMENT

HAS BEEN WIDELY ACCEPTED BY THE CLASS.

WE SENT DIRECT NOTICE TO 1.3 MILLION

CLASS MEMBERS. AS OF TODAY, THERE ARE 39

OPT-OUTS OUT OF 1.3 MILLION AND CHANGE.

THERE WAS ONE OBJECTION FILED, OF COURSE,

BY MR. PERRYMAN.

[5] IN ADDITION TO THAT, WE DID RECEIVE

ONE ADDITIONAL LETTER FROM A CLASS MEMBER THAT PURPORTED TO BE AN OBJECTION.

AND THAT HAS BEEN PRESENTED TO THE

COURT, ALONG WITH THE MOST RECENT FILINGS.

NOTHING ELSE HAS HAPPENED, SINCE PRELIMINARY APPROVAL, THAT SHOULD CHANGE

THE COURT’S POSITION. AND WE BELIEVE THAT

THE CLASS CERTAINLY SHOULD RECEIVE FINAL APPROVAL, AND WE SHOULD MOVE FORWARD WITH THE BENEFITS.

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JUST QUICKLY, I WANTED TO GO THROUGH

THE BENEFITS THAT ARE GOING TO BE PROVIDED.

THE COURT:

SURE.

MR. PATTERSON: WE ARE GOING TO

MAKE FULL CASH REFUNDS TO ANY OF THE

CLASS MEMBERS THAT SUBMITTED A CLAIM. IN

ORDER TO SUBMIT A CLAIM, ALL THEY HAD TO

DO WAS ATTEST THAT THEY DIDN’T INTEND TO

SIGN UP FOR THE PROGRAM, AND THEN PROVIDE UPDATED CONTACT INFORMATION, JUST

TO BE SURE WE WOULD KNOW WHERE TO SEND

THE MONEY. EVERYBODY WHO DID THAT WILL

RECEIVE A FULL REFUND OF ALL OF THE FEES

THAT THEY HAD PAID TO THE DEFENDANTS,

THAT WEREN’T PREVIOUSLY REFUNDED.

IN ADDITION TO THAT, ALL 1.3 MILLION

CLASS MEMBERS WILL BE DIRECTLY SENT A

$20 MERCHANDISE CREDIT THAT IS GOOD AT

THE PROVIDE-COMMERCE WEBSITES, INCLUDING PROFLOWERS AND THE OTHERS THAT

ARE MENTIONED IN THE SETTLEMENT AGREEMENT.

THERE WAS NO CLAIMS REQUIRED FOR

THAT. THAT IS A DIRECT BENEFIT THAT IS

BEING PROVIDED. THE CREDIT IS AS GOOD [6]

AS CASH WITH RESPECT TO THE ABILITY TO

USE IT ON THE WEBSITE. IT’S GOOD FOR –

FOR EXAMPLE, YOU CAN USE IT – IF THERE

IS A DISCOUNTED ITEM FOR SALE THAT IS

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DISCOUNTED ON THE WEBSITE, THEN YOU GET

TO APPLY THE $20 TO THAT DISCOUNTED

PRICE.

THE IMPORTANT THING TO US, WHEN WE

NEGOTIATED THAT $20 BENEFIT, WAS THAT THE

CLASS MEMBERS WOULD HAVE A REAL ABILITY

TO GO TO THESE WEBSITES AND OBTAIN SOMETHING FOR FREE WITHOUT SPENDING ANY ADDITIONAL MONEY THAT WOULD BE PAID TO

THE DEFENDANTS. AND SO WHAT WE DID

WHEN WE NEGOTIATED THIS, WE WERE VERY

CAREFUL TO REVIEW THE WEBSITES AND ENSURE THAT THERE WERE A NUMBER OF DIFFERENT PRODUCTS THAT WERE AVAILABLE

FOR $20 OR LESS. AND WE BELIEVE THAT THAT

DISTINGUISHES IT FROM A COUPON IN THE

SENSE THAT YOU DON’T HAVE TO SPEND YOUR

OWN MONEY. IT’S NOT A DISCOUNT IF YOU

DON’T WANT IT TO BE.

NOW, OBVIOUSLY, PEOPLE WOULD OBVIOUSLY HAVE THE OPTION OF BUYING A MORE

EXPENSIVE PRODUCT, IN WHICH CASE THEY

WOULD SAVE $20 OFF WHATEVER THE PURCHASE PRICE IS OF THE LARGER ITEM.

IN ADDITION TO THE MERCHANDISE CREDITS AND THE CASH BENEFITS TO THE CLASS

MEMBERS, IF EVERYTHING IS APPROVED AS

IT’S BEING PRESENTED TO THE COURT, THERE

WOULD BE AN ESTIMATED – I THINK IT’S A LITTLE MORE THAN $3 MILLION THAT WOULD BE

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PROVIDED TO THE THREE CY PRES RECIPIENTS

THAT WE HAVE PROPOSED. SO APPROXIMATELY

$1 MILLION EACH WOULD BE PROVIDED TO THE

THREE CY PRES.

[7] THIS WAS A NEGOTIATED POINT OF THE

SETTLEMENT. THE GENERAL IDEA WAS IN ORDER TO GET A DEAL, WE AGREED THAT THE CY

PRES BENEFICIARIES WOULD BE NEUTRAL IN

THE SENSE THAT THEY COULD BE – THE IDEA

WOULD BE THAT THERE WOULD BE INSTITUTIONS THAT WOULD USE THE MONEY IN A WAY

THAT WOULD BENEFIT THE CLASS AND CONSUMERS IN GENERAL, BUT IT WOULD BE MORE

OF AN OBJECTIVE GROUP. SO THAT IS HOW WE

CAME UP WITH THE THREE ACADEMIC INSTITUTIONS, UNIVERSITIES THAT WOULD RECEIVE

THE MONEY.

AND IF YOUR HONOR APPROVES THE DEAL

AND THOSE CY PRES BENEFICIARIES, THEY

WILL RECEIVE APPROXIMATELY A MILLION EACH,

THE MONEY IS EARMARKED TO BE USED TO

FUND A CHAIR ON PRIVACY AND CONSUMERPROTECTION-TYPE ISSUES. WE BELIEVE THAT

PROVIDES A GENERAL BENEFIT TO CONSUMERS ACROSS THE COUNTRY.

A COUPLE OF QUICK REASONS WHY: ONE,

YOU KNOW, THESE PARTICULAR UNIVERSITIES

TAKE STUDENTS FROM ALL OVER THE COUNTRY, OBVIOUSLY. AND THEN THE IDEA IS THAT

THEY WILL BE LEARNING ABOUT PRIVACY AND

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CONSUMER PROTECTION ISSUES: THAT THEY

WILL THEN CARRY THOSE ON INTO THE WORKPLACE TO THE EXTENT THEY ARE DEALING

IN ONLINE COMMERCE. CERTAINLY, THAT IS

THE BENEFIT THAT WOULD ULTIMATELY FLOW

FROM THEIR USING THESE SKILLS. IT WOULD

BENEFIT CONSUMERS IN GENERAL AND HAVE

SOME BENEFIT TO THE CLASS, AS WELL, WHICH

IS THE WAY WE SET IT UP.

THE COURT: WAS THERE ANY THOUGHT

GIVEN, INITIALLY, TO DIVERSIFYING GEOGRAPHICALLY THE SCHOOLS, OR WERE THESE SCHOOLS

PICKED FOR A PARTICULAR INTEREST IN PRIVACY OR A SET [8] MECHANISM WITH WHICH TO

USE THE FUNDS FOR THAT TYPE OF A CURRICULUM PROGRAM, WHATEVER?

MR. PATTERSON: THE SCHOOLS THAT

WOULD GET THE MONEY WOULD HAVE EITHER

ALREADY IN PLACE SOME SORT OF A PRIVACYTYPE CURRICULUM OR THE ABILITY TO ESTABLISH ONE. THERE WASN’T REALLY A RHYME

OR REASON AS TO WHY GEOGRAPHICALLY WE

CHOSE SAN DIEGO. I SUPPOSE MY BEST RESPONSE WOULD BE PROVIDE-COMMERCE IS

A SAN DIEGO COMPANY. THEY ARE ONE OF

THE PRIMARY DEFENDANTS, OBVIOUSLY. THE

TRANSACTIONS THAT THESE PEOPLE – OR THE

CLASS MEMBERS ENTERED INTO WERE COMPLETED IN SAN DIEGO. AND THAT KIND OF ADDRESSES THE GEOGRAPHIC CONNECTION TO

SAN DIEGO.

10a

BUT WE OBVIOUSLY DIDN’T WANT TO SPLIT

THE MONEY UP TOO THINLY, SUCH THAT YOU

COULDN’T REALLY MAKE A DIFFERENCE IN ESTABLISHING A PROGRAM THAT WOULD HAVE

ANY REAL IMPACT. IF YOU SENT A WHOLE

BUNCH OF SCHOOLS A SMALL AMOUNT OF

MONEY, THE REALITY IS THEY WOULDN’T BE

ABLE TO DO ANYTHING WITH IT.

THE COURT:

RIGHT.

MR. PATTERSON: IN ADDITION TO

THE CY PRES, WE FEEL LIKE WE HAVE DONE A

GREAT JOB OF DISCOURAGING WHAT WE CONSIDER TO BE THE ILL-GOTTEN GAINS FROM

SOME OF THESE PRACTICES. CERTAINLY, THE

DEFENSE WOULD – THEY MAY DISAGREE WITH

THE CHARACTERIZATION. BUT FROM OUR

STANDPOINT, THIS IS A BIG BENEFIT, FROM A

POLICY STANDPOINT, THE CLASS MEMBERS

AND TO SOCIETY, IN GENERAL, THAT THEY NOT

BE ALLOWED TO KEEP ALL OF THE BENEFITS

OF THIS PRACTICE.

[9] AND THEN LAST, WE CERTAINLY FEEL

THAT WE HAD A HAND IN STOPPING THE PRACTICE. OUR UNDERSTANDING IS THAT THE DEFENDANTS STOPPED OR PUT AN END TO THESE

PARTICULAR PROGRAMS SOON AFTER WE

FILED THE LAWSUITS. I DON’T KNOW FOR CERTAIN BUT I BELIEVE THAT THE TWO DEFENDANTS ARE NO LONGER DOING BUSINESS IN

11a

THESE TYPES OF PRACTICES. SO WE FEEL LIKE

THAT IS AN ADDITIONAL BENEFIT THAT HAS

BEEN PROVIDED BOTH TO THE CLASS AND TO

SOCIETY.

SO WE CERTAINLY FEEL THAT THE BENEFITS ARE IN LINE WITH WHAT SHOULD BE FINALLY APPROVED, AND THAT SHOULD GO TO

THE CLASS.

THE NEXT REQUEST ON OUR MOTION IS,

OBVIOUSLY, FOR ATTORNEYS’ FEES. WE FEEL

LIKE WE’VE DONE A GOOD JOB. WE HAVE LITIGATED THIS CASE TIRELESSLY FOR OVER

THREE AND HALF YEARS. WE HAVE BEEN

THROUGH NUMEROUS ENE CONFERENCES

WITH JUDGE GALLO. I’M SURE HE CAN ATTEST

TO THE LEVEL OF EFFORT THAT WAS PUT INTO

THIS BY BOTH SIDES, FRANKLY, BUT CERTAINLY

BY THE PLAINTIFFS.

THIS ISN’T A CASE THAT WE FILED AND

QUICKLY TRIED TO RESOLVE SO WE COULD

MOVE ON TO OTHER CASES. WE DID HAVE A MEDIATION EARLIER, AND THAT DIDN’T RESULT IN

A SETTLEMENT. THAT WAS WITH MAGISTRATE

PAPAS. WE CONTINUED TO LITIGATE THE CASE

AND, ULTIMATELY, IT WAS RESOLVED WITH

THE HELP OF JUDGE INFANTE, AND WITH HIS

BLESSING. HE HAS SUBMITTED A DECLARATION SUPPORTING THE DEAL.

12a

SO WE THINK THAT OUR FEES ARE JUSTIFIED, WHETHER OR [10] NOT THE COURT ULTIMATELY USES THE PERCENTAGE OF THE

BENEFITS OR THE LODESTAR ANALYSIS. WITH

RESPECT TO THE PERCENTAGE OF THE BENEFITS, THE CASH THAT WAS PROVIDED IN THE

DEAL WAS $12.5 MILLION. IN ADDITION TO THAT,

THERE IS 1.3 MILLION $20 MERCHANDISE CREDITS THAT ARE BEING DIRECTLY PROVIDED TO

THE CLASS MEMBERS. THE BENEFITS THAT

ARE AVAILABLE FROM THOSE MERCHANDISE

CREDITS ARE APPROXIMATELY $26 MILLION.

PLUS, THE CASH IS A TOTAL OF 38-AND-A-HALFMILLION DOLLARS. WE BELIEVE THAT THE

COURT SHOULD RECOGNIZE THE VALUE OF

THOSE MERCHANDISE CREDITS. ANY CLASS

MEMBER THAT CHOOSES TO UTILIZE THAT

CREDIT WILL GET A $20 BENEFIT. SO THE REAL

BENEFIT TO THE CLASS MEMBER IS $20 PER

CREDIT.

THE NINTH CIRCUIT STANDARD IS THAT

THE COURT SHOULD AWARD FEES. IF YOU ARE

GOING TO DO IT BASED ON A PERCENTAGE OF

THE BENEFITS, YOU SHOULD BASE IT ON THE

BENEFITS THAT ARE BEING MADE AVAILABLE.

AND WE THINK THAT IT’S CLEAR THAT THAT

SHOULD BE 38-AND-A-HALF-MILLION DOLLARS.

IF THE COURT WERE INCLINED TO APPLY A

DISCOUNT TO THE MERCHANDISE CREDITS, WE

THINK THE COURT SHOULD LOOK AT SIMILAR

CASES THAT WE HAVE SUBMITTED TO THE

13a

COURT; NAMELY, THE FERNANDEZ V. THE VICTORIA’S SECRET CASE, AND THE YOUNG V.

POLO CASE. AND IN EACH OF THOSE CASES, THE

COURT APPLIED A SLIGHT DISCOUNT TO THE

FACE VALUE OF THE BENEFITS.

I WOULD POINT OUT THAT I BELIEVE BOTH

OF THEM WERE CLAIMS – PURE CLAIMS CASES.

YOU ACTUALLY HAD TO MAKE A CLAIM [11] TO

GET THE MERCHANDISE CERTIFICATE. HERE,

YOU DON’T HAVE TO DO THAT. BUT IN THE VICTORIA’S SECRET CASE, WHICH WAS THE LATER

CASE, THE COURT DID APPLY A 15 PERCENT DISCOUNT TO THE FACE VALUE OF THOSE CARDS.

WHILE WE DON’T THINK THAT THAT IS NECESSARY IN THIS CASE, IF THIS COURT WERE TO

FOLLOW THAT PRECEDENT, WE WOULD STILL

BE FAR UNDER WHAT IS APPROPRIATE IN THE

NINTH CIRCUIT FOR AWARDING A PERCENTAGE

OF THE BENEFITS.

I WOULD TAKE IT ONE STEP FURTHER AND

SAY THAT AT THE ENTIRE OTHER END OF SPECTRUM, IF THE COURT WERE INCLINED TO APPLY A DISCOUNT OF EVEN 50 PERCENT OF THE

FACE VALUE, WHICH WE BELIEVE IS ENTIRELY

IMPROPER, GIVEN THE VALUE OF THESE

THINGS – BUT IF THE COURT DID DO THAT, OUR

REQUESTED FEES WOULD STILL ONLY AMOUNT

TO 33 PERCENT OF TOTAL. AND THAT’S LESS

THAN THE COURT AWARDED IN THE VICTORIA’S

SECRET CASE THAT I REFERENCED EARLIER.

AND IT’S WITHIN THE COURT’S DISCRETION.

14a

IT’S CERTAINLY ON THE HIGH SIDE OF WHAT

WOULD BE AWARDED, BUT DEFINITELY WITHIN

THE COURT’S DISCRETION.

AS TO THE LODESTAR, WE SUBMITTED OUR

LODESTAR. IT’S CURRENTLY AROUND $4.3 MILLION. THE REQUESTED MULTIPLIER, WHEN

THIS IS FINISHED, WILL BE LESS THAN TWO, IF

THE COURT WERE TO STICK TO THE LODESTAR

ANALYSIS OR USE IT AS THE CROSSCHECK.

WE WOULD POINT OUT THAT WITH RESPECT TO THE LODESTAR, THERE ARE STATUTES THAT WE HAVE ALLEGED THAT ALLOW

FOR FEE-SHIFTING: NAMELY, THE ELECTRONIC

FUNDS TRANSFER ACT CLAIM AND THE CLRA

CLAIM BOTH ALLOW FOR FEES TO BE SHIFTED

AND [12] AWARDED. SO UNDER EITHER OF

THOSE CLAIMS, THE COURT COULD AWARD

FEES DIRECTLY BASED ON LODESTAR, EVEN

THOUGH THAT IS NOT OUR PREFERENCE.

WE WOULD POINT OUT TO THE EXTENT THE

COURT IS CONSIDERING EITHER AN UPWARD

MULTIPLIER WITH RESPECT TO THE LODESTAR,

OR AWARDING A HIGHER PERCENTAGE OF THE

BENEFITS, THE COURT HAS THE ABILITY AND

THE DISCRETION TO LOOK AT CERTAIN FACTORS. AND ONE OF THOSE FACTORS IS RISK.

THIS WAS AN ENORMOUSLY RISKY CASE. WHEN

WE FILED THIS CASE, THERE WERE VERY FEW

REPORTED DECISIONS. ACTUALLY, THIS CASE

WAS ONE OF THE FIRST REPORTED DECISIONS

15a

DEALING WITH THE SIMILAR-TYPE PRACTICES

– ONLINE PRACTICES OF TRANSFERRING CUSTOMER BILLING INFORMATION. THEY CERTAINLY HAVE NOT ALL GONE THE PLAINTIFFS’

WAY. THIS IS ONE OF A HANDFUL THAT HAS.

ON THE FLIP SIDE, THERE IS A BUNCH OF

CASES THAT HAVE NOT. I’M SURE THE COURT IS

AWARE OF THOSE, BUT WE’RE HAPPY TO POINT

THEM OUT IF NEED BE. ONE CASE I WOULD

POINT OUT IS THE WEBLOYALTY CASE THAT

WAS DECIDED BY JUDGE HUFF. I AM THE COUNSEL OF RECORD IN THAT CASE. AND JUDGE

HUFF GRANTED A MOTION TO DISMISS A SIMILAR-TYPE PRACTICE. THAT CASE IS CURRENTLY

PENDING BEFORE THE NINTH CIRCUIT. ALLISON GODDARD, FROM MY OFFICE, ARGUED

THAT HEARING A COUPLE WEEKS AGO, AND WE

EXPECT A RULING ON THAT.

SO WHEN WE FILED THIS CASE, THERE WAS

AN ENORMOUS RISK. IT WASN’T A SLAM DUNK.

WE HAD A LOT OF HURDLES TO [13] OVERCOME

TO GET TO THE POINT WHERE WE COULD RESOLVE THE CASE. IT WAS THREE AND A HALF

YEARS. THERE IS SUBSTANTIAL DISCOVERY

THAT IS WELL DOCUMENTED.

WE BELIEVE THE RESULTS ARE EXCELLENT, AND I CHALLENGE ANYBODY TO COME

UP WITH A SETTLEMENT IN THIS AREA, CHALLENGING SIMILAR-TYPE PRACTICES AND MAKING THE SAME CLAIMS, THAT WAS BETTER

16a

THAN OURS. WE THINK IT’S THE BEST ONE YOU

WILL SEE OUT THERE.

AND THEN LAST BUT NOT LEAST, WE DO BELIEVE WE’VE STOPPED THE PRACTICE. AND

WHILE WE HAVEN’T PRESENTED THAT TO THE

COURT WITH AN ASSIGNED DOLLAR VALUE, WE

THINK IT’S A FACTOR THAT THE COURT CAN

AND SHOULD CONSIDER IF YOU ARE GOING TO

DEPART UPWARD OR DOWNWARD IN AWARDING

A LODESTAR PERCENTAGE OF BENEFITS.

WE THINK THE ENHANCEMENTS SHOULD

BE APPROVED. THEY WERE NEGOTIATED ARM’S

LENGTH WITH THE HELP OF JUDGE INFANTE.

OUR PLAINTIFFS WERE HEAVILY INVOLVED IN

THIS CASE. THE TWO INITIAL PLAINTIFFS APPEARED AT A NUMBER OF ENE CONFERENCES.

JUDGE GALLO RUNS A VERY TIGHT SHIP. HE REQUIRES THE NAMED PLAINTIFFS TO BE AT

THESE CONFERENCES. AND IN MOST CASES

THEY WERE, IN FACT, THERE.

THE COURT:

AND BAILEY?

THAT’S FOR ROMERO

MR. PATTERSON: THAT’S FOR ROMERO

AND BAILEY. THAT’S RIGHT. THEY WERE THE

FIRST ORIGINAL PLAINTIFFS. THEY WERE DEPOSED. THEY WERE GRUELING DEPOSITIONS,

TO SAY THE LEAST. [14] DEFENSE COUNSEL DID

AN EXCELLENT JOB AND DID THEIR JOB IN

KIND OF RAKING THEM OVER THE GOALS [sic]. AND

THEY STUCK WITH THE CASE FOR A NUMBER

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OF YEARS, AT THE RISK OF BEING LIABLE FOR A

JUDGMENT OR COSTS IN A LINE OF CASES THAT

WAS SOMEWHAT UNCERTAIN.

AND THEN THE OTHER PLAINTIFFS THAT

WE REQUESTED THE MIDDLE AWARD FOR ARE

BERENTSON, JENKINS, COX AND LAWLER. THEY

DID PARTICIPATE IN THE CASE. THEY WERE DEPOSED. THEY SUBMITTED FOR DEPOSITIONS

AND RESPONDED TO DISCOVERY AND TOOK

ALL THE SAME RISKS THAT ROMERO AND BAILEY DID.

AND THEN FINALLY WALTERS AND DICKEY.

WE REQUESTED A SMALLER ENHANCEMENT

FOR THEM. THEY WERE ACTUALLY SET TO BE

DEPOSED AND THEY WERE WILLING TO BE DEPOSED, BUT THEIR DEPOSITIONS WERE TAKEN

OFF CALENDAR WHEN WE GOT SERIOUS ABOUT

SETTLEMENT. BUT THEY DID PARTICIPATE IN

DISCOVERY, IN PROVIDING A LOT OF INFORMATION, AND CERTAINLY TOOK THE SAME

RISKS AS EVERYBODY ELSE THAT THE CASE

WOULDN’T HAVE SETTLED, AND THAT THEY

MIGHT HAVE BEEN SUBJECTED TO FURTHER

LITIGATION AND, POTENTIALLY, COSTS AND

JUDGMENT.

I WILL CLOSE WITH JUST ONE ADDITIONAL

POINT, AND THIS GOES BACK TO THE WEBLOYALTY CASE THAT I MENTIONED EARLIER. WE

CERTAINLY DON’T THINK THERE SHOULD BE

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ANY MODIFICATIONS TO THE DEAL. WE THINK

IT’S A GREAT DEAL. TO THE EXTENT THAT THE

COURT HAS ANY DIFFERENT IDEAS OR SOME

MIGHT DEVELOP THROUGHOUT THE DAY, WE

WOULD ASK THE COURT TO KEEP IN MIND

THAT THERE IS [15] THAT WEBLOYALTY CASE

OUT THERE. THE NINTH CIRCUIT COULD ISSUE

A RULING IN THAT CASE AT ANY TIME. IT COULD

HAVE A DRAMATIC IMPACT ON THIS PARTICULAR CASE AND THE SETTLEMENT. IF THE

COURT WERE TO MAKE ANY MATERIAL MODIFICATIONS THAT REQUIRED THE DEFENSE TO

SIGN OFF ON THEM, YOU’D POTENTIALLY PROVIDE THEM WITH A FREE OUT-OF-THE-DEAL,

AND THEY MIGHT HAVE THE BENEFIT OF SEEING WHAT THE NINTH CIRCUIT IS ULTIMATELY

GOING TO SAY IN WEBLOYALTY IN DECIDING

WHETHER OR NOT THEY WOULD LIKE TO PROCEED.

THE COURT:

OKAY. WELL, THANK YOU.

FROM THE DEFENSE STANDPOINT, SIR,

WHAT WOULD YOU LIKE TO ADD?

MR. RHODES: GOOD AFTERNOON, YOUR

HONOR. MICHAEL RHODES WITH COOLEY. I

WOULD LIKE TO GIVE YOU A LITTLE BIT OF A

DIFFERENT PERSPECTIVE ON SOME OF THE

POINTS THAT YOU’VE RAISED, TO HELP YOU UNDERSTAND SOME OF THE UNDERLYING RATIONALES, IF I MIGHT. YOU ASKED ABOUT

19a

THE LOCATION OF THE CY PRES RECIPIENTS.

LET ME TAKE THAT ONE HEAD-ON.

YOU’LL KNOW THAT THE STATE OF THE ART

RIGHT NOW IN THE NINTH CIRCUIT IS THE

LANE V. FACEBOOK CASE. THIS CASE WAS A CREATIVE SETTLEMENT THAT I ACTUALLY HANDLED, IN WHICH WE SET UP A FOUNDATION TO

THEN PROVIDE CY PRES DISTRIBUTIONS. AND

THE COURT SAID THAT WAS FINE, GIVEN THAT

THERE WAS A DRIVING NEXUS, IN LINE WITH

THE KELLOG DECISION, BETWEEN THE RECIPIENTS AND THE PURPOSES OF THE CASE.

[16] THERE WAS A REASON, AND I DON’T

FAULT MR. PATTERSON FOR NOT ADDRESSING

IT DIRECTLY WITH YOU. IT WAS ACTUALLY NEGOTIATED THROUGH MR. STECKLER AND ME

DIRECTLY. ONE OF THE REASONS WE PICKED

SAN DIEGO – ASIDE FROM WHAT MR. PATTERSON SAID – WHICH IS THAT THE LOCALE OF

THIS CASE WAS SAN DIEGO, THE COMPANY IS

BASED HERE, THERE WAS PRIVITY OF CONTRACT HERE – WAS THE FACT THAT I DO A LOT

OF WORK IN THIS SPACE. AND TO THE EXTENT

YOU ARE LOOKING FOR RECIPIENTS OF THIS

AMOUNT OF MONEY, A LOT OF THE PEOPLE

THAT YOU WOULD OTHERWISE GIVE THE

MONEY TO ARE ALREADY FUNDED, IN A SENSE.

AND SO WHAT WE THOUGHT WAS WE

COULD ADD THREE NEW ACTORS. THREE NEW

VOICES TO THE CHORUS, SO TO SPEAK, TO ACT

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AS WATCHDOGS OF THESE TYPES OF INTERESTS IN SAN DIEGO, BY ENDOWING CHAIRS AND

RESEARCH IN THESE THREE LOCAL INSTITUTIONS. TO A LARGE DEGREE, THEY WEREN’T ALREADY DOING THAT WORK. AND WE THOUGHT

THIS WOULD BE A WAY TO GET MORE ACTORS

INTO THE FIELD, PROVIDE FUNDING. AND AS

MR. PATTERSON SAID, PROVIDE FUNDING IN A

SIGNIFICANT AMOUNT SUCH THAT THE INTEREST BEING ADVOCATED BY THE CLASS COULD

BE ADDRESSED THAT WAY.

SO THAT WAS ONE OF THE REASONS WHY

WE PICKED THE GEOGRAPHY WE DID, BECAUSE

THE MONEY HISTORICALLY HAS GONE TO

PLACES LIKE STANFORD AND CAL AND HARVARD AND SO FORTH. AND WE THOUGHT WE

WERE TRYING TO BE A LITTLE BIT DIFFERENT

ON THAT.

THE COURT:

OKAY.

MR. RHODES: LET ME TAKE A STEP

BACK AND TALK TO YOU [17] A LITTLE BIT

ABOUT THE PROCESS. THE PROCESS OF A

CLASS ACTION SETTLEMENT OFTEN WILL REVEAL ITS SOUNDNESS, ITS FAIRNESS, REASONABILITY AND ADEQUACY. AND HERE WE HAVE

A PROCESS THAT WAS TORTURED, FRANKLY.

WE HAVE A CASE THAT STARTS OUT. AS YOU

SAW WE WENT THROUGH ROUNDS AND ROUNDS

OF PLEADINGS. INDEED, THE CURRENT COMPLAINT – I BELIEVE IT’S THE FOURTH AMENDED

21a

COMPLAINT – WE’VE NEVER ANSWERED IT.

WE’VE FILED A MOTION TO DISMISS IT.

WE’VE BEEN THROUGH MULTIPLE ROUNDS

OF PLEADING MOTIONS, MULTIPLE ROUNDS

OF DISCOVERY. BUT MORE FUNDAMENTALLY,

FROM THE VERY BEGINNING, WE’VE HAD A SETTLEMENT DIALOGUE. WE HAVE VERY EXPERIENCED COUNSEL ON BOTH SIDES. WE KNOW

EACH OTHER QUITE WELL. AND BECAUSE OF

THAT, WE WERE ABLE TO PUT ASIDE A LOT OF

THE POSTURING THAT YOU GET IN TOO MANY

OF THESE CASES, AND WE TRIED TO HAVE AN

HONEST AND OPEN DIALOGUE ABOUT THE

CASE.

SO WE STARTED OFF TALKING INFORMALLY, AND THAT LED UP TO A FORMAL ONEDAY MEDIATION AT MY OFFICE, WHERE WE HAD

25 PEOPLE IN ATTENDANCE, AT LEAST – LAWYERS, INSURANCE COMPANY REPRESENTATIVES. WE MADE SOME HEADWAY, BUT WE

DIDN’T ULTIMATELY GET THERE.

THE NEXT MEANINGFUL STEP, YOUR

HONOR, WE ACTUALLY – YOU MAY RECALL THIS.

WE WERE IN A DEPOSITION IN MY OFFICE AND

THERE WAS A POWER OUTAGE IN SAN DIEGO

AND IT SHUT DOWN THE CITY. THAT WAS THE

DAY OF THE DEPOSITION. AND A BUNCH OF

[18] THESE LAWYERS HAD FLOWN OUT FOR THE

DEPOSITION. AND I FORGET WHY, BUT WE WERE

22a

ACTUALLY ON THE PHONE WITH THE COURT

FOR SOME REASON. AND I FORGET WHAT IT

WAS. AND WE WERE TALKING TO JUDGE GALLO

AND THE LINE WENT BLANK, AND WE SAT

THERE IN MY OFFICE WITHOUT THE POWER.

AND AS YOU REMEMBER, IT WAS JUST GRIDLOCK. SO I WENT – LITERALLY WENT INTO THE

KITCHEN, GRABBED A BUNCH OF COLD BEERS,

AND WE WENT OUT ON MY PATIO FOR THE BETTER PART OF THREE, FOUR HOURS, AND WE

STARTED HAVING ANOTHER ONE OF THESE

SETTLEMENT DIALOGUES.

FROM THERE WHAT HAPPENED WAS WE REPORTED TO JUDGE GALLO ON THOSE TWO SEMINAL EVENTS, AND THEN WE WENT OFF AND

SPENT LITERALLY DAYS WITH JUDGE GALLO.

INDEED, IN THE RECORD IT IS NOT REFLECTED,

BUT I WILL ADVISE THE COURT THERE WAS

A POINT IN TIME WHEN I WAS PERSONALLY

CALLING JUDGE GALLO ESSENTIALLY EVERY

FRIDAY OR EVERY OTHER FRIDAY IN THE

MORNING, AT 8:30 – AND I THINK A COUPLE OF

MY COLLEAGUES HAD TO COVER FOR ME WHEN

I WAS TRAVELING OR SOMETHING – TO REPORT

ON WHERE WE WERE THAT WEEK WITH REGARD TO SETTLEMENT. AND THE REASON FOR

THAT WAS THERE WAS A PRIMARY DIALOGUE

GOING ON THIS WAY, PLAINTIFFS TO DEFENDANTS. THERE WAS MY CO-COUNSEL, MR. CHERRY

AND HIS ASSOCIATES. WE WERE NEGOTIATING BETWEEN OURSELVES BECAUSE WE HAD

23a

INDEMNITY DISCUSSIONS TO BE HAD. AND

THEN WE HAD DISCUSSIONS WITH OUR OWN

CARRIERS, OF WHICH THERE WERE THREE

GROUPS.

SO IT WAS HERDING CATS. SO THIS WENT

ON AND ON AND [19] ON. AND WE WERE CONSTANTLY NEGOTIATING. ULTIMATELY, OUT OF

THIS PROCESS, IT DISTILLED A PRIMARY RELATIONSHIP WITH MR. STECKLER AND I, WHERE

WE DECIDED WE WERE GOING TO BE THE

LEADS FOR BOTH SIDES, AND WE HAD CONSTANT, ONGOING DIALOGUE.

AND AS WE STARTED TO GET A LITTLE BIT

CLOSER TO FLUSHING OUT THE WAY WE MIGHT

BE ABLE TO DO A SETTLEMENT, AND AS WE

WERE NEGOTIATING WITH DEFENSE COUNSEL

AND OUR CARRIERS TO CIRCLE UP THE FUNDS,

WE ULTIMATELY CALLED UP JUDGE INFANTE,

WHO I HAVE DONE A LOT OF WORK WITH, AND

WE WERE ABLE TO SPEND THE BETTER PART OF

A DAY AND BANG OUT THE AGREEMENT.

SO I WANTED YOU TO UNDERSTAND THAT

BECAUSE WE HAVE SPENT A LOT OF TIME AND

ENERGY LITIGATING THE CASE, AT THE SAME

TIME FOR THE BETTER PART OF A YEAR OR TWO

ENGAGED IN AN ONGOING SETTLEMENT DISCUSSION SUPERVISED BY THE COURT, THROUGH

THE AUSPICES OF JUDGE GALLO – AND YOU

KNOW WHAT KIND OF A SHIP, AS MR. PATTERSON

24a

SAYS, HE RUNS – SUPERVISED BY MEDIATOR INFANTE, AND OF COURSE, JUDGE PAPAS.

THAT PROCESS IN AND OF ITSELF SHOULD

BE A COMFORT TO THE COURT IN TERMS OF

THE FAIRNESS, THE REASONABLENESS, AND

THE ADEQUACY OF THE SETTLEMENT.

LET ME ADDRESS THE SUBSTANCE, IF I MAY.

THE COURT:

SURE.

MR. RHODES: THERE ARE SEVERAL

TRANCHES THAT ARE SET UP IN THE DEAL. IN

TERMS OF THE CLAIM FORM, THERE IS ACTUALLY SOME MADNESS TO WHAT WE WERE TRYING TO DO HERE. IF YOU TAKE A [20] STEP BACK,

THE THEORY OF THE CASE WAS THAT WHEN

YOU WERE COMPLETED WITH YOUR PURCHASE

WITH MY CLIENT ONLINE, THERE WAS SOME

POP-UP, IF YOU WILL, THAT INVITED YOU TO

JOIN WHAT IS CALLED A LOYALTY PROGRAM OR

A BENEFITS PROGRAM. THAT WAS ADMINISTERED BY CHERRY’S CLIENT. WE WERE THE

PROVIDER OF THE PROFLOWERS AND THE

OTHER WEBSITE SERVICES BY WHICH YOU ACTUALLY BOUGHT SOMETHING.

THE THEORY OF THE CASE, IN ESSENCE,

WAS THAT WHAT THE CUSTOMER SAW AT THAT

MOMENT WASN’T ADEQUATE. IT WAS MISLEADING, IT WAS INCOMPLETE. THEY HAD A NUMBER OF THEORIES, BUT THE BASIC GIST OF IT

WAS YOU GOT HOODWINKED INTO JOINING

25a

THE PROGRAM, AND THEN YOUR CREDIT CARD

STARTED GETTING CHARGED MONTH AFTER

MONTH AFTER MONTH.

SO WHEN MR. STECKLER AND I WERE SITTING DOWN TRYING TO FIGURE OUT HOW DO

WE IDENTIFY THE PEOPLE THAT SHOULD GET

MONEY, WE SAID WHAT ACTUALLY HAPPENED

DURING THE PROGRAM. AND THERE WERE ESSENTIALLY THREE BUCKETS.

THERE WAS A GROUP OF PEOPLE WHO SAW,

THAT FIRST MONTH, A CHARGE, AND THEY SAID

WHAT’S THIS? AND THEY CALLED EITHER US OR

MR. CHERRY’S CLIENT OR PERHAPS THE

CREDIT CARD COMPANY, AND A DISCUSSION

TOOK PLACE. AND IN MANY INSTANCES THEY

GOT FULL REFUNDS OR PARTIAL REFUNDS,

BUT THEY WERE ABLE TO KIND OF HANDLE IT

THEMSELVES. THEY OBJECTED TO THE PROGRAM, THEY WERE ABLE TO GET OUT, AND

THEY DIDN’T LOSE ANY MONEY.

THERE WAS ANOTHER GROUP OF PEOPLE

THAT GOT INTO THE [21] PROGRAM AND LOOKED

AT THE MATERIALS THAT MR. CHERRY’S CLIENT PROVIDED AND THEY LIKED THE PROGRAM AND THEY TOOK ADVANTAGE OF IT. THEY

DID RENT THE CAR AND GET THE 20 PERCENT

OFF. THEY DID TAKE THE TRIPS THAT THEY

WERE ADVERTISED TO TAKE.

PART OF THE PROBLEM WAS WE DIDN’T REALLY HAVE A GOOD RECORD BASIS TO FIGURE

26a

OUT WHO THOSE FOLKS WERE. SO WHAT MR.

STECKLER AND I DECIDED TO DO WAS TO SAY

WHAT IS REALLY AT ISSUE HERE ARE PEOPLE

WHO PROBABLY DIDN’T PAY ATTENTION AND

DIDN’T KNOW THAT THEY GOTTEN ENROLLED.

AND IF YOU CREDIT THE PLAINTIFFS’ THEORY,

THEY WERE ENROLLED UNWITTINGLY. SO

THEY DIDN’T GET A REFUND, AND THEY DIDN’T

TAKE ADVANTAGE OF THE PROGRAM. SO WHAT

WE SAID IS WE’LL MAKE A PILE OF MONEY

AVAILABLE TO THOSE PEOPLE IF THEY JUST

COME TO COURT AND SAY I DIDN’T KNOW AND I

WANT MY MONEY BACK. THAT IS REALLY ALL

THEY HAD TO DO.

NOW, AS MR. PATTERSON SAID, WE SENT

OUT NOTICES. AND IF YOU LOOK AT THE GARDEN CITY GROUP DECLARATIONS, THEY PROVIDE THE LOGISTICS. AND THERE WAS ONE

OBJECTOR, AND WE HAVE HIM HERE TODAY.

AND THAT OBJECTOR COMPLAINS ABOUT THE

DEAL AND THE UNFAIRNESS OF IT AND HOW

BURDENSOME IT IS. AND YET LOOK WHAT HAPPENED. THAT OBJECTOR SUBMITTED A FORM

AND WILL GET A FULL REFUND. SO SOMETHING

WORKED, RIGHT?

THE THING WE WERE TRYING TO SOLVE IS

TO IDENTIFY THE PEOPLE IN THE CLASS WHO

CLAIMED TO HAVE UNWITTINGLY ENROLLED,

AND WE GIVE THEM THE OPPORTUNITY TO

GET 100 CENTS ON THE [22] DOLLAR. AND MR.

27a

PERRYMAN WILL GET HIS HUNDRED CENTS OF

HIS $122 AND CHANGE. OKAY. SO FAR SO GOOD.

AND THEN WE SAID ALL RIGHT. ANOTHER

THEORY OF THIS CASE WAS THAT WHEN YOU

ANSWERED THAT POP-UP AND WENT INTO

THAT SECONDARY PROGRAM, YOU WERE PROMISED A $15 GIFT – CARD, CREDIT OR WHATEVER

YOU WANT TO CALL IT. SO WE SAID WE’LL PUSH

OUT TO EVERY MEMBER OF THE CLASS – THEY

DON’T HAVE TO DO ANYTHING. WE’LL PUSH OUT

A $20 CREDIT TO THEM. AND THE REASON WE

PICKED $20 IS YOU CAN ACTUALLY GO ONTO

THESE WEBSITES AND BUY SOMETHING FOR

$20. AND I KNOW THE COURT IS FAMILIAR WITH

THESE CASES, BUT IF YOU LOOK AT A LOT OF

THE COUPON CASES, THE DEVIL IN THAT DETAIL IS TYPICALLY YOU GET $50 OFF ON A $500

ITEM. YOU HAVE TO BUY SOMETHING FAIRLY

SIGNIFICANT AND YOU JUST GET A DISCOUNT.

WE’RE NOT TRYING TO DO THAT HERE.

AND WITH ALL DUE RESPECT TO MR. PERRYMAN, HE IS FLAT-OUT WRONG. HE IS JUST ABSOLUTELY DEAD WRONG WHEN HE CALLS IT A

COUPON. IT’S A VOUCHER. YOU DON’T HAVE TO

DO ANYTHING TO GET IT, AND IT’S JUST AS

GOOD AS CASH ON THE WEBSITE.

NOW, THEY COMPLAIN ABOUT THE BLACKOUT DATES. YOU WILL NOTICE THERE IS ALL

THESE DATES. IN FACT, I THINK IT WAS YOU AND

ME THAT HAD A FAIRLY HEALTHY AND ROBUST

28a

DISCUSSION ABOUT THOSE BLACKOUT DATES.

AGAIN, TO GIVE THE COURT THE CONTEXT,

THERE IS A REASON FOR THOSE DATES. THE

REASON IS IF YOU ARE IN THE FLOWERS BUSINESS, FULFILLMENT AT SOME OF THESE HOLIDAYS IS VERY, VERY TOUGH.

[23] SO ONE OF THE THINGS WE NEGOTIATED ON – AND WE WERE VERY FRANK WITH

THEM ABOUT – WAS IT’S GOING TO MAKE IT

VERY TOUGH ON US TO NOT BE ABLE TO PROGNOSTICATE ADDITIONAL FULFILLMENT PRESSURE ON OUR DISTRIBUTION SYSTEM IF WE

GIVE OUT ALL THESE CREDITS. SO WHAT WE

DID WAS WE SAID CAN WE CARVE OUT SOME OF

THE MAJOR HOLIDAYS. AND JUDGE INFANTE

SPENT HOURS WITH THE TWO OF US, NEGOTIATING OVER THAT, BECAUSE IT’S PART OF OUR

BUSINESS.

NOW, THE COURT CAN SAY WELL, I DON’T

KNOW WHY I WOULD AGREE TO THAT, BUT THE

REALITY IS THERE IS A BUSINESS REASON UNDERLYING THAT PRINCIPLE IN THE SETTLEMENT. IT IS NOT, AGAIN – YOU KNOW, WHEN YOU

SIT IN THE BLEACHERS, SOMETIMES YOU HAVE

A DIFFERENT VIEW OF THE WORLD. BUT THAT

IS THE REASON WHY WE HAVE THOSE BLACKOUT DATES IN THERE.

THE COURT: AND THE NEGOTIATION

YOU HAVE BEEN TALKING ABOUT WAS WITH

YOU AND MS. ANDERSON?

29a

MR. RHODES:

THE COURT:

ORD IS CLEAR.

YES, YES.

OKAY. JUST SO THE REC-

MR. RHODES: YES. WHEN I SAY “HER,”

I APOLOGIZE. YES, THAT’S WHO I’M TALKING

ABOUT. BUT THE REASON I REMEMBER IT WAS

WE ACTUALLY HAD A ROBUST DISCUSSION, I

THINK IT’S FAIR TO SAY.

MR. STECKLER: VERY ROBUST, YOUR

HONOR.

THE COURT:

SHE IS SMILING.

MR. RHODES: WE ARE ALL SMILING

TODAY, YOUR HONOR. [24] BY THE WAY, YOU

KNOW, AS AN ASIDE – A COMIC ASIDE – WHEN

YOU TAKE THE PLAINTIFF’S DEPOSITION DURING THE CASE, THE PLAINTIFF TELLS YOU, AS A

DEFENSE LAWYER, YOU DIDN’T LAY A HAND ON

THEM. NOW, OF COURSE, WE ROUGHED HER UP.

WE DRAGGED HER OVER THE COALS. I FOUND

THAT AMUSING.

MR. PATTERSON TALKED ABOUT THE PRACTICE STOPPING. IT DID STOP. AND IT HAS NOT

BEEN REINTRODUCED. AND I THINK MR.

CHERRY CAN SPEAK ABOUT THE CURRENT

STATE OF HIS CLIENT’S BUSINESSES. WE ARE

NOT IN THIS BUSINESS ANYMORE AND WE HAVEN’T BEEN.

30a

OBVIOUSLY, WHEN YOU GET SUED AND YOU

GET TO SPEND THREE AND HALF YEARS IN LITIGATION, IT’S LESS THAN OPTIMAL. SO TO THE

EXTENT THE COURT WANTS TO FACTOR THAT

INTO THE ANALYSIS, I CREDIT MR. PATTERSON’S REMARK. AND I WOULD AT LEAST STATE

FOR THE RECORD THAT I THINK THEY CAN LEGITIMATELY TAKE SOME CREDIT FOR THE FACT

THAT THAT PRACTICE HAS STOPPED.

IT WAS ON ITS WAY OUT ANYWAY, BUT IN

THE INTEREST OF FULL DISCLOSURE I WOULD

GIVE THEM SOME CREDIT FOR THAT.

THE COURT:

THE DOOR.

THEY HASTENED IT OUT

MR. RHODES: YES. ONE OF THE OBJECTIONS IS THAT IN THE ATTORNEYS’ FEES

CONTEXT, MR. PERRYMAN’S COUNSEL STATES

THAT THERE IS A FREE RIDING PROVISION,

WHICH IS A FREE SAILING PROVISION, WHICH

IS THAT WE TIED OUR HANDS AND ARE MUTE

TO TALK IN FRONT OF THE COURT. NOT SO. AND

I WANTED TO POINT OUT TO THE COURT THE

RECORD. IF YOU LOOK AT THE ACTUAL AGREEMENT – I [25] WILL DIG IT UP HERE, YOUR

HONOR. THIS IS PAGE SIX OF THE SETTLEMENT

AGREEMENT, SECTION 2.1C. IT STATES EXPLICITLY THAT THE ISSUE OF ATTORNEYS’ FEES

AND COSTS AND ENHANCED AWARDS IS UP

TO THE COURT’S DISCRETION, BASED ON THE

SUBMISSION OF PAPERS FROM PLAINTIFFS’

31a

COUNSEL. BUT CONTRARY TO WHAT THE OBJECTOR IS ARGUING, EVERY DOLLAR THAT

DOESN’T GO TO THEM GOES TO THE CLASS.

THERE IS NO REVERSION TO MY CLIENT. SO

I DON’T KNOW WHAT HE IS TALKING ABOUT

WHEN HE SAYS THERE IS A FREE SAILING PROVISION. FREE SAILING MEANS THAT IT’S BASICALLY FEES OR NOTHING. BUT HERE, IT’S A

CONTAINED FUND FROM WHICH THE EXPENSES OF THE ADMINISTRATION OF THE SETTLEMENT COME OFF THE TOP. AND WHATEVER

FEES THEY GET, THEY GET. AND IF THEY DON’T

GET A DOLLAR THEY ASK FOR, IT GOES BACK TO

THE CLASS. SO THAT COMPLIES WITH THE CURRENT STATE OF THE LAW, AND PARTICULARLY

THINGS LIKE BLUETOOTH, THAT CASE.

I THINK THAT’S ALL THE POINTS I WANTED

TO MAKE, YOUR HONOR. AND, OBVIOUSLY WE

ARE HAPPY TO ENTERTAIN QUESTIONS IF YOU

HAVE ANY ADDITIONAL ONES.

THE COURT:

SURE.

MR. CHERRY, DID YOU WANT TO SAY ANYTHING ON BEHALF OF YOUR CLIENT?

MR.

HONOR.

CHERRY:

THANK

YOU,

YOUR

I WOULD LIKE TO POINT OUT THAT THE SETTLEMENT IS IN A SENSE CONTRARY TO A LOT

OF LAW THAT HAS HAPPENED IN THIS [26] DISTRICT AND AROUND THE COUNTRY. SO IF YOU

32a

HAD TO PICK A SERIES OF CASES, THE SETTLEMENT CREDITS, THE MINORITY OF THOSE

CASES AS OPPOSED TO THE MAJORITY – IF

WE WERE TO FOLLOW THE MAJORITY RULES,

THE SETTLEMENT WOULD NOT HAVE BEEN

ENTERED INTO ON THE BASIS THAT BOTH

PROFLOWERS AND OUR CLIENT RIGOROUSLY

DISAGREED ABOUT THE MERITS OF THE WEBSITE. AND I POINT THAT OUT ONLY TO SAY THAT

IN ROUGH TERMS THIS SETTLEMENT IS CLOSE

TO 40 PERCENT OF POTENTIAL DAMAGES, WITH

MOST OF THE CASE LAW AGAINST IT.

NOBODY, EVEN THE OBJECTORS, CRITICIZES THE SETTLEMENT. SO MR. PERRYMAN

APPROVES THE SETTLEMENT. NOW, WHY IS

THAT IMPORTANT? WELL, THAT’S IMPORTANT

BECAUSE HIS ONLY OBJECTION IS KIND OF

WHAT’S FOR DESSERT. IN OTHER WORDS, HE

SAYS HE DOESN’T LIKE THE DISTRIBUTIONS TO

THE CY PRES PEOPLE, AND HE CRITICIZES THE

ATTORNEYS’ FEES, WHICH BOTH PROFLOWERS

AND I ARE NOT GOING TO TAKE A POSITION ON.

WE DON’T OBJECT TO IT.

BUT THE DECIDING FACTOR ON WHAT

YOU DO WITH RESPECT TO THE CY PRES DOCTORATE IS REALLY LIKE DESSERT. IT’S THE

PRODUCT OF NEGOTIATIONS THAT HAPPEN IN

CONNECTION WITH IT. SO IF YOU ARE GOING

TO AGREE TO TAKE THE BENEFITS OF THE

MENU ITSELF, WHICH HE DOESN’T OBJECT TO,

IT SEEMS TO ME WHILE AN OBJECTION CAN BE

33a

MADE AND SAY I WOULD RATHER GIVE IT TO

THIS GUY VERSUS THAT GUY, THAT IS NOT A

VERY SUBSTANTIAL ANALYSIS. THIS WAS ALL

DONE IN THE HEAT OF NEGOTIATIONS. AND

FOR SOMEONE [27] TO COME IN AND SAY I

COULD HAVE DONE BETTER, OR I HAVE A DIFFERENT CHOICE, DOESN’T SEEM TO ME TO BE

WELL SAID.

IT’S ALREADY BEEN POINTED OUT, YOUR

HONOR, THAT ESSENTIALLY NO ONE DISAGREES WITH THIS SETTLEMENT FROM THE

CLASS. THERE WERE 39 OPT-OUTS. SO ON ALL ISSUES THERE IS COMPLETE AGREEMENT. AND I

WOULD SAY, YOUR HONOR, THAT THIS IS A SETTLEMENT WHICH IS BENEFICIAL TO THE

CLASS, IT WAS NEGOTIATED AT ARM’S LENGTH,

AND

IS REALLY THE PRODUCT OF A SETTLEMENT

BECAUSE NOT EVERYBODY GOT WHAT THEY

WANTED, AND PARTIES PARTICIPATED IN PROVIDING THINGS THAT THEY DID NOT THINK

THEY OUGHT TO UNDER THE LAW. THANK YOU.

THE COURT:

THANK YOU.

MR. RHODES: YOUR HONOR, MAY I

JUST ADD ONE MORE POINT?

THE COURT:

SURE.

MR. RHODES: I KNOW I AM SPEAKING

OUT OF TURN, BUT I APOLOGIZE. AS I ALLUDED

TO IN MY REMARKS, ONE OF THE COMPLEX-

34a

ITIES OF THIS PARTICULAR DEAL WAS THE ORBIT OF THE INSURANCE COMPANIES AROUND

US. WE HAVE A TOWER OF THREE DIFFERENT

CARRIERS. AND THERE WAS A COMPLEXITY BECAUSE SOME OF THOSE CARRIERS WERE COMMON TO BOTH MR. CHERRY’S CLIENT AND

MINE. AND THERE WERE SOME VERY ODD COVERAGE POSITIONS BEING TAKEN. IT TOOK US

AN EXTENSIVE AMOUNT OF WORK. IN FACT, WE

HAD TO HIRE MR. PAUL HILDING, WHO THE

COURT MAY KNOW, TO REPRESENT OUR INTERESTS IN ACTUAL LITIGATION AGAINST SOME OF

[28] THESE CARRIERS. WE FINALLY GOT EVERYTHING CIRCLED UP. AND IF THE COURT HAS

ANY HESITATION ABOUT THE SETTLEMENT,

THE ONE THING I WANT THE COURT TO BE

THINKING ABOUT IS FRAGILITY OF THE MONEY

THAT WE CIRCLED UP.

IT’S REFLECTED, ACTUALLY, IN THE AGREEMENT ITSELF, IN SECTION 2.1F, WHERE IT

MAKES IT EXPLICIT THAT THE FUNDING IS

CONDITIONED UPON US BEING ABLE TO GET

THE INSURANCE COMPANIES TO ACTUALLY

GIVE US THE MONEY. WE HAVE THAT MONEY

CIRCLED UP TODAY. IT TOOK US AN AWFUL LOT

OF TIME AND, FRANKLY, A LOT OF MONEY AND

ACTUAL LITIGATION AGAINST THEM TO GET

THAT MONEY CIRCLED UP.

AND ONE OF THE TRAGEDIES OF THE SYSTEM THAT WE HAVE – AND I DO CLASS ACTIONS

FOR A LIVING, AS DOES MR. PATTERSON – IS THAT

35a

WHEN A SOLE OBJECTOR COMES FORWARD TO

ADVANCE A POLITICAL AND PHILOSOPHICAL

AGENDA AND CHALLENGE A SETTLEMENT, THE

REALITY IS IF THEY APPEAL, AS THEY DID IN

THE LANE V. FACEBOOK CASE THAT I NEGOTIATED IN THE SPRING OF 2009, WHICH HAS YET

TO BE FUNDED, A $9.5 MILLION DEAL, WE RISK

– WE RISK GETTING THEM MONEY FROM THE

CARRIER. BECAUSE A LOT OF INTERVENING ACTIONS CAN TAKE PLACE.

SO I WOULD JUST HOPE THE COURT WOULD

EXPRESS A VIEWPOINT TO THE OBJECTOR, IF

THE COURT FINDS THAT THE OBJECTION IS

NOT WELL TAKEN, THAT WHAT AMOUNTS TO A

SINGLE OBJECTOR, WHO GETS 100 CENTS ON

HIS DOLLAR, ENDS UP HOLDING THE REST OF

US HOSTAGE AND RISKS MY CLIENT HAVING TO

WAIT TO SEE [29] WHETHER THE CARRIERS PAY

THE MONEY IN TWO OR THREE YEARS AFTER

THEY APPEAL. THANK YOU.

THE COURT:

WELL, THANK YOU FOR

THAT.

SO MR. SCHULMAN, WOULD YOU LIKE TO

MAKE COMMENTS ON BEHALF OF THE OBJECTOR?

MR SCHULMAN:

YOUR HONOR.

YES. THANK YOU,

THERE ARE SEVERAL POINTS I WOULD LIKE

TO TOUCH ON, BUT IF THE COURT HAS ANY

36a

PRESSING AREAS IT WOULD LIKE ME TO ADDRESS, I WOULD BE GLAD TO BEGIN THERE.

THE COURT: NO. I WOULD SAY GO

AHEAD WITH YOUR ANTICIPATED REMARKS.

MR SCHULMAN: SURE. WELL, THEN,

WHAT I WOULD LIKE TO DO IS START TO ADDRESS THE PARTIES’ RESPONSES TO US, BUT

FEEL WELCOME TO DIVERT ME AT ANY TIME ON

ISSUES OR QUESTIONS YOU MAY HAVE.

THE COURT:

OKAY.

MR SCHULMAN: PRIMARILY, THERE

ARE A FEW MATTERS RAISED IN THE PLAINTIFFS’ RESPONSE, TO WHICH OUR TWO SUPPLEMENTAL DECLARATIONS WERE ADDRESSED.

WE FILED THOSE LAST FRIDAY. BUT UNLESS

YOUR HONOR IS PLANNING TO STRIKE MR. PERRYMAN’S OBJECTION AS MADE WITHOUT

STANDING, OR TO GRANT THE ILLEGAL APPEAL

BOND REQUEST THAT WASN’T PROPERLY NOTICED UNDER RULE 7, I’LL PROCEED DIRECTLY

TO THE SUBSTANTIVE CRITIQUES OF THE OBJECTIONS.

THE COURT:

STANCE.

LET’S GO TO THE SUB-

[30] MR SCHULMAN: SOUNDS GOOD.

BUT TO KEEP THE COURT FULLY ADVISED, I DO

WANT TO NOTE THAT WE DID SERVE CO-LEAD

CLASS COUNSEL LAST WEEK WITH NOTICE OF

A RULE 11(C)(2) MOTION FOR SANCTION, WHICH

37a

GIVES THEM THREE WEEKS TO WITHDRAW

THEIR FILING ENTIRELY, OR WE INTEND TO

FILE A MOTION FOR SANCTIONS AT THAT TIME.

BUT ON TO THE SUBSTANTIVE ARGUMENTS.

LET ME BEGIN WITH THE BASIC STRUCTURE OF

MR. PERRYMAN’S OBJECTION. BOILED DOWN

ALL THE WAY, THERE ARE TWO CENTRAL OBJECTIONS. FIRST, THE SETTLING PARTIES, IN

CONTRAVENTION OF THE CLASS ACTION FAIRNESS ACT, ARE ATTEMPTING TO HAVE THIS

COURT VALUE THE COUPON PORTION OF THE

SETTLEMENT AT MORE THAN $26 MILLION.

HOWEVER, IF THIS COURT PROPERLY VALUES

THE COUPONS AT ZERO UNTIL THEIR REDEMPTION, THE ATTORNEYS’ AWARD IS OVER 71 PERCENT OF THE SETTLEMENT PROCEEDS AND

THE SETTLEMENT IS DISPROPORTIONATE AND

UNFAIR UNDER THE NINTH CIRCUIT DECISIONS IN BLUETOOTH AND DENNIS. THIS

SHORTCOMING, HOWEVER, CAN BE REMEDIED

BY DEFERRING A PORTION OF THE ATTORNEY

FEE AWARD PENDING THE COUPON REDEMPTION PROCESS.

THE SETTLING PARTIES RETORT THAT THIS

ISN’T A COUPON SETTLEMENT UNDER CAFA.

AND THEIR MAIN ARGUMENT SEEMS TO BE

THAT THE MERCHANDISE CODES CAN BE USED

TO PURCHASE ENTIRE ITEMS UNDER $20, AND

BECAUSE OF THIS AREN’T COUPONS.

38a

THE PLAINTIFFS CITE TO THE UNPUBLISHED DECISION IN CLRB HANSON INDUSTRIES V. WEISS, WHICH HELD THAT

FORGIVENESS OF [31] INDEBTEDNESS WAS NOT

A COUPON. BUT THAT DECISION HAS NO BEARING HERE WHERE THE MERCHANDISE CODES

ONLY ACQUIRE EFFECT UPON A FUTURE PURCHASE. THE FACT THAT THE CODES COULD BE

USED TO PURCHASE A WHOLE PRODUCT DOES

NOT MAKE THEM ANY LESS OF A COUPON.

CAFA’S LEGISLATIVE HISTORY, AS DISCUSSED IN FLEURY V. RICHEMONT, EXPLICITLY

REFUTED THAT ARGUMENT. THE LEGISLATIVE

HISTORY CITES EXAMPLES, INCLUDING A FREE

CRIB REPAIR KIT, FREE SPRINGWATER, FREE

GOLF CLUBS AND FREE GOLF BALLS. AND THE

CITATION TO THAT LEGISLATIVE HISTORY IS

SENATE REPORT 109-14, 2005.

THE WHOLE PRODUCT ARGUMENT WAS

ALSO REJECTED IN JUDGE WOOD’S SYNFUEL

DECISION OUT OF THE SEVENTH CIRCUIT,

WHICH IS REPORTED AT 463 F3D 646. THERE,

THE COURT HELD THAT PREPAID SHIPPING ENVELOPES SHOULD BE CONSIDERED COUPONS

UNDER CAFA.

THE DEFENDANTS’ SECOND SUGGESTION

IS THAT THE EXISTENCE OF A SEPARATE CASH

FUND UNDER THE SETTLEMENT MEANS THAT

CAFA COUPON RESTRICTIONS DO NOT APPLY.

39a

THE PRECISE TEXT OF CAFA CONTEMPLATES AND REJECTS THIS ARGUMENT. IF YOU

LOOK AT 28 U.S.C. 1712(A), IN RELEVANT PART, IT

READS: THE PORTION OF ANY ATTORNEY’S FEE

AWARD TO CLASS COUNSEL THAT IS ATTRIBUTABLE TO THE AWARD OF THE COUPONS SHALL

BE BASED ON THE VALUE TO CLASS MEMBERS

OF THE COUPONS THAT ARE REDEEMED.

THE AWARD IS PORTIONED; THAT IS TO SAY,

CAFA ITSELF [32] HAS DETERMINED THAT IT IS

STILL A COUPON SETTLEMENT EVEN WHEN

THERE IS ANOTHER NON-COUPON PORTION OF

THE FEE ATTRIBUTABLE TO MONETARY RELIEF.

IN THIS CASE, CAFA PERMITS APPLYING

THE PERCENTAGE METHOD, WHICH IS FAVORED BY THE NINTH CIRCUIT, TO THE NONCOUPON $12.5 MILLION CASH FUND, WHICH

WOULD EQUATE TO JUST OVER $3 MILLION

BASED UPON THE 25 PERCENT BENCHMARK,

BUT IT DOES NOT PERMIT AN ADDITIONAL 25

PERCENT FEE BASED ON THE FACE VALUE OF

THE COUPONS OR BASED ON 85 PERCENT OF

THE COUPONS OR BASED ON ANY PERCENTAGE

THAT YOU’D LIKE. INSTEAD, IT REQUIRES THAT

THE AWARD SHALL BE BASED ON THE VALUE TO

CLASS MEMBERS OF THE COUPONS THAT ARE

REDEEMED.

LASTLY, THE DEFENDANTS IMPLY THAT MR.

PERRYMAN BELIEVES COUPON SETTLEMENTS

40a

ARE, PER SE, UNFAIR. THAT’S NOT CORRECT.

WHILE HE DOES BELIEVE THEY REQUIRE

HEIGHTENED SCRUTINY – AND IN THIS CASE

THE PARTIES HAVE DONE NOTHING TO DISPEL

THE FEARS THAT THE COUPONS HAVE NO REAL

VALUE TO CLASS MEMBERS, DUE IN PART TO

THEIR BLACKOUT DATES, AND IN GREATER

PART TO THE FACT THAT THEY ARE DUPLICATIVE OF PROMOTIONAL OFFERS ALREADY

AVAILABLE, SUBMITTED IN EXHIBITS TO MR.

PERRYMAN’S INITIAL DECLARATION.

BUT THAT IS NOT THE CRUX OF MR. PERRYMAN’S OBJECTION TO THE COUPON PORTION.

THE CRUX IS SIMPLY THAT CAFA PROHIBITS

THE COURT FROM TAKING 85 PERCENT OF THE

FACE VALUE OF THE COUPONS TO BE THEIR

VALUE FOR PURPOSES OF AWARDING FEES.

[33] AND DEFENDANTS CAN’T TODAY ADVANCE THE ARGUMENT THAT THE COUPONS

AREN’T COUPONS BECAUSE THEY HAVE BEEN

NAMED SOMETHING ELSE IN THIS CASE: MERCHANDISE CREDITS. WELL, WE THOROUGHLY

BRIEFED WHY THAT ARGUMENT IS INCORRECT

IN MR. PERRYMAN’S INITIAL OBJECTION.

WE WOULD LIKE TO SAY THAT EVEN IF THIS

COURT WERE TO DECLINE TO APPLY CAFA, THE

RESULT WOULDN’T CHANGE. WE SUBMIT THAT

JUDGE CARTER’S OPINION IN ACOSTA V.

TRANSUNION IS A MODEL ROADMAP FOR AN

41a

OPINION REJECTING THIS TYPE OF SETTLEMENT. THAT IS AT 243 FRD 377.

IT INVOLVED THE SAME TRI-PARTE RELIEF

STRUCTURE PRESENT HERE AND WAS BRIEFED

THOROUGHLY IN THE OBJECTION. YET NEITHER SETTLING PARTY EVEN ATTEMPTED TO

DISTINGUISH IT IN THEIR FINAL APPROVAL PAPERS.

THAT BRINGS ME TO MY CLIENT’S SECOND

CARDINAL OBJECTION, THE IMPERMISSIBLE

USE OF CY PRES. THE RECIPIENTS ARE IMPROPER IN THAT SAN DIEGO SCHOOL OF LAW IS

THE ALMA MATER OF VARIOUS COUNSEL IN

THIS CASE, THUS CREATING A CONFLICT OF INTEREST.

MR. PERRYMAN’S CONCERN IS NOT ALLAYED BY THE DECLARATION SUBMITTED

THAT THE RECIPIENTS WERE NOT IN FACT

CHOSEN ON THIS BASIS BECAUSE THE MERE

APPEARANCE OF IMPROPRIETY IS ENOUGH TO

MAKE THE CY PRES AWARD IMPROPER. YOU

CAN TELL IN NACHSHIN THAT THE NINTH CIRCUIT IS VERY SENSITIVE TO THIS CONCERN.

[34] IN HIS OBJECTION, MR. PERRYMAN

CITED AUTHORITIES, INCLUDING THE SCHWARTZ

CASE, WHICH SPECIFICALLY RECOGNIZED THE

PROBLEM WITH CY PRES DONATIONS TO THE

ALMA MATER OF PARTICIPANTS IN THE PROCEEDINGS. AND MANY OF THOSE AUTHORITIES

WERE ALSO CITED BY THE NINTH CIRCUIT IN

42a

NACHSHIN CASE, THE LIPTAK ARTICLE FROM

THE NEW YORK TIMES AND A COUPLE OF

OTHER SECONDARY SOURCES.

THE PARTIES HAVE CITED NO CASES WHICH

THEY CLAIM PERMITS SUCH A THIRD-PARTY

DISTRIBUTION. MOREOVER, THE CY PRES AWARDS

TO LOCAL INSTITUTIONS FAIL TO APPROXIMATE THE NATIONWIDE SCOPE OF THE CLASS.

THE NINTH CIRCUIT, SINCE BACK IN SIX MEXICAN WORKERS, HAS SAID THAT THIS IS IMPROPER.

LANE V. FACEBOOK, MENTIONED BY DEFENDANTS’ COUNSEL, HAS NOTHING TO SAY

ABOUT GEOGRAPHIC APPROXIMATION. THAT

WASN’T AN OBJECTION THERE. THE INSTITUTION THAT WAS BEING ESTABLISHED WAS A NATIONWIDE INSTITUTION THAT SERVED THE

ENTIRE SCOPE OF THE CLASS.

BUT THE PLAINTIFFS ARGUE THAT THE

CENTRALIZATION IN SAN DIEGO IS OKAY BECAUSE, QUOTE, THE RECIPIENTS, WHILE LOCAL

TO THIS COURT, ENGAGE IN A NATIONWIDE ACADEMIC DIALOGUE AND PLACE STUDENTS

FROM ACROSS THE COUNTRY.

BUT THAT IS NOT PRECISELY CORRECT. IF

YOU LOOK AT EXHIBIT F TO MR. NORTON’S FINAL APPROVAL DECLARATION, IT SHOWS THAT

92.5 PERCENT OF SAN DIEGO STATE UNDERGRADUATE ENROLLEES ARE FROM IN STATE. I

BELIEVE UCSD – CHECKED ONLINE – IS A [35]

43a

SIMILAR PERCENTAGE. AND CERTAINLY THE

NUMBER OF FACULTY AND EMPLOYEES OF

THOSE INSTITUTIONS WHO LIVE IN THE STATE

IS NEAR IF NOT 100 PERCENT.

BUT EVEN IF THE STUDENT AND EMPLOYEE

GEOGRAPHIC MAKEUP WERE MORE BALANCED,

IT WOULD DO NOTHING TO DISTINGUISH THIS

AWARD FROM ONE OF THE LOCAL UNIVERSITIES THAT THE SEVENTH AND EIGHTH CIRCUIT

REJECTED IN AIRLINE TICKET COMMISSION

AND HOUCK. BOTH CASES WERE SPECIFICALLY

FOLLOWED BY THE NINTH CIRCUIT IN

NACHSHIN. FOR EXAMPLE, THE CY PRES PROPOSED IN HOUCK WAS TO, QUOTE, RESEARCH

PROJECTS IN THE AREA OF CLASS ACTIONS

AND PARTICULARLY ANTITRUST LAW, RESEARCH THAT THEORETICALLY WOULD HAVE

HAD A NATIONWIDE BENEFIT. BUT THAT DIDN’T

PREVENT THE SEVENTH CIRCUIT FROM REVERSING ON ACCOUNT OF THE CONCENTRATION TO SCHOOLS LOCAL TO CHICAGO.

THE DEFENDANTS POINT OUT SOME LANGUAGE IN THE FIRST CIRCUIT’S LUPRON CASE,

WHICH RUNS COUNTER TO THESE HOLDINGS.

BUT IN NACHSHIN THE NINTH CIRCUIT HAD

CLEARLY PLANTED ITS FLAG WITH THE SEVENTH AND EIGHTH CIRCUIT’S DECISIONS.

ALSO, A CLOSER LOOK AT LUPRON REVELS

[sic] THAT THE FIRST CIRCUIT WAS PRIMED TO

REVERSE IN VIRTUE OF THE SETTLEMENT’S

44a

USE OF CY PRES, BUT ULTIMATELY AFFIRMED

ONLY BECAUSE THE OBJECTORS HAD WAIVED

ANY CHALLENGE TO THE UNDERLYING SETTLEMENT AGREEMENT. MR. PERRYMAN, OF COURSE,

HAS MADE NO SUCH WAIVER IN THIS CASE.

LUPRON, IN FACT, AFFIRMATIVELY SUPPORTS [36] MR. PERRYMAN’S THIRD ARGUMENT

AGAINST THE CY PRES. IT CITES THE ALI PRINCIPLES FOR THE PROPOSITION THAT CY PRES

SHOULD NOT BE USED AT ALL WHEN DISTRIBUTIONS TO THE CLASS ARE FEASIBLE AND THE

CLASS HASN’T BEEN FULLY COMPENSATED.

MR. PERRYMAN’S OBJECTION IS NOT THAT

THE USE OF CY PRES IS LESS THAN PERFECT –

OR AS MR. CHERRY SAID, THAT MR. PERRYMAN

IS JUST ASKING WHAT’S FOR DESSERT. IT’S

THAT THE USE OF CY PRES IS IMPERMISSIBLE

ENTIRELY WHERE CLASS MEMBERS HAVE NOT

RECEIVED FULL, LEGAL MEASURE OF COMPENSATION AND IT IS FEASIBLE TO DO SO. ADEQUATE REPRESENTATIVES MAY NOT PREFER

CY PRES RECIPIENTS TO ABSENT CLASS MEMBERS.

THE DEFENDANTS ADVANCE THE CONCERN

THAT THE FUND WAS ESTABLISHED TO BENEFIT ALL CLASS MEMBERS, NOT JUST THOSE

WHO HAVE MADE CLAIMS. IN HIS OBJECTION,

MR. PERRYMAN ADDRESSED THIS AND NOTED

THAT IF THIS WAS A CONCERN THE PARTIES

45a

COULD HAVE OPTED FOR THE OTHER TWO

MECHANISMS DESCRIBED AT PAGE 13 OF HIS

OBJECTION, EITHER A SUPPLEMENTAL OUTREACH PROGRAM TO THE CLASS OR RANDOM

SAMPLING OF THE CLASS AND MAKING PAYOUTS ON A LOTTERY BASIS.

GIVEN NOW WE KNOW THERE IS A POT OF

$3 MILLION OF UNCLAIMED MONEY AVAILABLE

– MORE, IF THE COURT PROPERLY RESTRICTS

THE ATTORNEY FEE AWARD TO 25 PERCENT OF

THE $12.5 MILLION DOLLAR FUND – ALL ALTERNATIVES WOULD BE FEASIBLE.

IN THIS CIRCUIT, CY PRES MUST REMAIN

A LAST RESORT, TO BE USED ONLY WHEN

THE FUND IS, QUOTE/UNQUOTE, [37] NONDISTRIBUTABLE. AND IN THIS SETTLEMENT IT

HAS NOT BEEN EMPLOYED THAT WAY.

THE CY PRES SHORTCOMINGS CANNOT BE

REMEDIED BY THE COURT ITSELF, SO THE SETTLEMENT MUST BE REJECTED FOR THAT REASON AND THE PARTIES MUST REVISE IT.

AND FINALLY, I WOULD LIKE TO TOUCH

UPON ONE ESSENTIAL MATTER NEGLECTED BY

BOTH SETTLING PARTIES IN THEIR FINAL SUBMISSIONS, AND THAT IS THE NUMBER OF CLASS

MEMBERS WHO HAVE SUBMITTED CASH

CLAIMS AND THE AGGREGATE VALUE OF THOSE

CLAIMS.

46a

THE DEADLINE PASSED OVER A MONTH

AGO AND THE PLAINTIFFS SUBMITTED TWO

DECLARATIONS FROM THE CLAIMS ADMINISTRATOR, WHICH WERE ABLE TO DETAIL,

AMONG OTHER THINGS, THE SUM VALUE OF

MR. PERRYMAN’S CLAIM. YET CONSPICUOUSLY

ABSENT FROM THOSE TWO DECLARATIONS

WERE THE TOTAL NUMBER OF CLAIMS AND

THE VALUE OF THOSE CLAIMS.

THE COURT SHOULD DRAW AN ADVERSE INFERENCE THAT THE NUMBER OF CLAIMS IS EXTREMELY LOW FROM THE FAILURE OF THE

SETTLING PARTIES TO ANNOUNCE IT. WE DID

GET SOME INSIGHT FROM MR. PATTERSON TODAY THAT THERE IS $3 MILLION LEFT OVER. A

ROUGH BACK-SOLVING WOULD SEEM TO SHOW

THAT THEN THERE HAS BEEN LESS THAN A –

DEDUCTING THE NOTICE AND ADMINISTRATION COSTS THERE HAS BEEN LESS THAN A

MILLION DOLLARS CLAIMED, WHICH WOULD

MEAN THAT YOU COULD SEE A 16-TO-1 DISPROPORTION BETWEEN THE AMOUNT OF MONEY –

POSSIBLY GREATER THAN THAT – BETWEEN

THE AMOUNT OF MONEY CLAIMED IN THE ATTORNEY FEES OF THE CLASS.

[38] AND THAT’S INFORMATION THAT THIS

COURT NEEDS TO INTELLIGENTLY APPROVE

THE SETTLEMENT. THE SETTLEMENT CAN’T BE

INTELLIGENTLY APPROVED UNTIL THE COURT

REQUIRES THE PARTIES TO SUBMIT THOSE FIGURES ONTO THE RECORD.

47a

AND BLUETOOTH WAS QUITE CLEAR THAT

THE LOWER COURT MUST VALUE THE SETTLEMENT RELIEF WHEN APPROVING IT. AND

THAT’S EVEN IF IT’S APPLYING THE LODESTAR

METHOD. BLUETOOTH REQUIRED THAT THE

COURT VALUE THE RELIEF AS SORT OF A PERCENTAGE OF THE RECOVERY CROSS-CHECK IN

EFFECT.

AND PERRY HAS CITED TO NUMEROUS

COURTS POST BLUETOOTH, THAT HAVE TAKEN

CARE TO SCRUTINIZE THE AMOUNTS CLAIMED.

A PARTICULARLY GOOD EXAMPLE WAS JUDGE

KOH’S DECISION REJECTING THE FERRINGTON

V. MCAFEE SETTLEMENT IN THE NORTHERN

DISTRICT OF CALIFORNIA. AND EVEN AFTER

THAT, DENNIS HAS FURTHER CLARIFIED THAT

IT IS NOT ENOUGH FOR THE PARTIES TO SAY

JUST TRUST US. BUT THAT IS EXACTLY WHAT IS

OCCURRING HERE WITH THE CLAIMS RATE.

AND I URGE YOUR HONOR TO APPLY THE UTMOST SECURITY.

I WOULD BE HAPPY TO ANSWER ANY QUESTIONS THAT YOUR HONOR HAS.

THE COURT: I DON’T HAVE ANY AT

THE MOMENT, BUT THANK YOU.

NOW, MS. ANDERSON, I HEARD YOU WERE

GOING TO ADDRESS THE OBJECTIONS. DO YOU

WANT TO SPEAK NEXT?

48a

MS. ANDERSON: I WOULD LIKE TO

SPEAK BUT MR. RHODES [39] HAS ASKED TO INTERJECT A COUPLE OF COMMENTS.

THE COURT: OKAY. WHATEVER MAKES

EVERYBODY HAPPY. GO AHEAD.

MR.

HONOR.

RHODES:

THANK

YOU,

YOUR

LET ME TAKE UP THE GEOGRAPHIC ISSUE,

JUST BRIEFLY. I WOULD NOTE FOR THE RECORD THAT THE MAJORITY OF THE CLASS MEMBERS WERE LOCATED IN CALIFORNIA. SO

THERE IS A LOCUS, IF YOU WILL, IN CALIFORNIA

TO THE UNDERLYING ACTS. BUT THERE IS NO

ARGUMENT MADE BY MR. PERRYMAN AS TO

WHY, INTRINSICALLY THE CY PRES RECIPIENTS

ARE WRONG, BEYOND THE SPECIOUS, AND I

THINK OFFENSIVE CONTENTION THAT BECAUSE ONE OF MY PARTNERS WENT TO THAT

LAW SCHOOL – AND I THINK MR. PATTERSON

HAS, AS WELL – THAT IT IS OFF THE TABLE.

I WOULD POINT OUT, FOR THE RECORD,

THIS IS THE MOST RECENT NINTH CIRCUIT ARTICULATION OF THE ISSUE. I KNOW THIS CASE

WELL SINCE I ARGUED IT. THIS IS THE LANE

CASE, AT 696 F3D 811. THE COURT STATES

THERE THAT THE OBJECTOR IN THAT CASE WAS

UPSET THAT WHEN WE CREATED, IN THAT CONTEXT, A NEW FOUNDATION TO RECEIVE THE

MONEY AND THAT PLAINTIFFS’ COUNSEL AND

MYSELF WERE TO SERVE ON AN ADVISORY

49a

BOARD TO ENSURE THAT THE COURT’S DIRECTIVES WERE ACTUALLY FULFILLED, THE OBJECTOR IN THAT CASE SAID WELL, YOU CAN’T

HAVE FACEBOOK’S HAND IN THE COOKIE JAR

BECAUSE MR. RHODES IS ONE OF FACEBOOK’S

LEAD LAWYERS, HE NEGOTIATED THE DEAL,

AND IT WOULD BE INAPPROPRIATE FOR HIM TO

HAVE ANY ROLE IN THAT. AND THEN THEY

WENT ON TO SAY THAT ONE [40] OF THE THREE

DIRECTORS OF THE NEW FOUNDATION WAS GOING TO BE DESIGNATED BY FACEBOOK. AND

THAT TOO WOULD MEAN THAT THE FOUNDATION WOULD BE AN INAPPROPRIATE RECEIVER

OF THESE FUNDS.

AND THE COURT JUST REJECTED THAT AND

MADE THE NOT SURPRISING COMMENT THAT,

QUOTE, THAT FACEBOOK RETAINED AND WILL

USE ITS SAY IN HOW CY PRES FUNDS WILL BE

DISTRIBUTED SO AS TO ENSURE THAT THE

FUNDS WILL NOT BE USED IN A WAY THAT

HARMS FACEBOOK IS THE UNREMARKABLE

RESULT OF THE PARTIES’ GIVE-AND-TAKE NEGOTIATIONS. AND THE DISTRICT COURT

PROPERLY DECLINED TO UNDERMINE THOSE

NEGOTIATIONS BY SECOND-GUESSING THE

PARTIES’ DECISION AS PART OF THE FAIRNESS

REVIEW OVER THE SETTLEMENT AGREEMENT.

THAT’S AT PAGE 821, YOUR HONOR.

THE COURT:

OKAY. THANK YOU.

50a

MR. RHODES: SO THAT IS THE NINTH

CIRCUIT’S PRONOUNCEMENT: THE EXACT

SAME OBJECTION MADE, AND IT WAS OVERRULED.

THE OTHER THING I WANT TO POINT OUT IS

THAT COUNSEL CONFLATES THESE VOUCHERS

WITH COUPONS AS IF TO SAY THAT THE SYLLOGISM IS IF IT’S A COUPON, THE SETTLEMENT IS

DEAD. BUT THE POINT IS THAT UNDER STATUTE

– THIS IS 28 U.S.C. 1712(E) THAT, OF COURSE, IS

NOT THE CASE.

THIS IS QUOTING THE TRUE CASE, 749 F

SUPP SECOND AT PAGE 1070, QUOTE, A DISTRICT COURT’S INQUIRY DOES NOT END WITH A

DETERMINATION THAT A PROPOSED SETTLEMENT IS A COUPON [41] SETTLEMENT.

WE SUBMIT THAT IT’S NOT A COUPON SETTLEMENT, FOR THE REASONS GIVEN IN THE

RECORD. BUT EVEN IF THAT WERE THE CASE,

THAT IS ONLY THE BEGINNING OF THE ANALYSIS.

AND HERE, DESPITE MR. PERRYMAN’S OBJECTION AND DESPITE THE FACT THAT HE

WILL PARTICIPATE AS A FULL 100 PERCENT

CLAIMANT UNDER THE AGREEMENT, HE

HAS CERTAINLY NOT MADE ANY CASE FOR WHY

– EVEN IF YOU DEEM THE VOUCHER A COUPON

– GIVEN THE TOTALITY OF THE OTHER

RELIEF MADE AVAILABLE AND THE TOTALITY

OF THE CIRCUMSTANCES PRESENTED, THE

51a

SETTLEMENT IS NOT FAIR, REASONABLE AND

ADEQUATE. THANK YOU, YOUR HONOR.

THE COURT: OKAY. THANK YOU. AND

THEN, MS. ANDERSON.

MS. ANDERSON: THANK YOU, YOUR

HONOR. I WILL BEGIN WITH A COUPLE COMMENTS ABOUT THE CY PRES, TO DOVETAIL

WITH WHAT MR. RHODES HAD TO SAY. I THINK

IT’S IMPORTANT TO NOTE THAT MR. PERRY (SIC)

HAS FAILED TO EXPLAIN HOW FUNDS GOING TO

ANOTHER GEOGRAPHIC AREA WOULD BE MORE

BENEFICIAL TO HIM OR WHY FUNDS GOING

TO THE CURRENTLY PROPOSED RECIPIENTS

WOULD HARM HIM.

THIS IS NOT A CASE WHERE THERE ARE

SERVICES ON THE GROUND, FOOD BEING DISTRIBUTED STATE BY STATE, SERVICES BEING

DISTRIBUTED STATE BY STATE. THIS IS AN INTERNET CASE. CALIFORNIA. HE PURCHASED A

PRODUCT FROM A SAN DIEGO COMPANY, BUT A

COMPANY THAT CONDUCTS BUSINESS, VIA THE

INTERNET, [42] NATIONWIDE. CALIFORNIA INSTITUTIONS, INCLUDING THE ONES THAT ARE

PROPOSED, ARE PART OF THE NATIONWIDE ACADEMIC DIALOGUE, AND CALIFORNIA NOTABLY

IS ALSO THE HEART OF INTERNET RESEARCH,

INNOVATION AND POLICY. SO QUITE ARGUABLY

A BETTER PLACE TO HAVE NATIONAL IMPACT

THAN PERHAPS OTHER STATES.

52a

BUT, MOREOVER, A CY PRES IS NOT JUST TO

BE ADJUSTED BECAUSE THE CHOSEN RECIPIENTS ARE NOT WHO THE OBJECTOR WOULD

HAVE CHOSEN, BUT RATHER WHETHER IT

MEETS THE STANDARD OF BEING SUFFICIENTLY TETHERED TO THE CLAIMS IN THE

CASE. AND HERE IT DOES.

AS MY COLLEAGUE HAS DESCRIBED – MR.

PATTERSON DESCRIBED THAT THIS IS EARMARKED FOR PROJECTS AIMED AT EDUCATION

OF INTERNET PRIVACY AND SECURITY. THAT IS

DIRECTLY LINKED TO THE CLAIMS IN THIS

CASE. THE CASES THAT HAVE BEEN CITED BY

MR. PERRYMAN ARE DISTINGUISHABLE IN THIS

EFFECT, EVEN THE ONES HE REITERATED TODAY, SUCH AS AIRLINE TICKET AND SCHWARTZ.

THE COURT FOUND IN BOTH OF THOSE THAT

THE RECIPIENTS AND EVEN THE GOALS THAT

WERE SET HAD NO CONNECTION TO THE STATUTES THAT WERE BEING BROKEN. IN AIRLINE

TICKET THEY FOUND THERE WAS NO CONNECTION TO GIVING A LAW SCHOOL MONEY WHEN

THE ISSUE WAS OVERCHARGES BY TRAVEL

AGENTS.

AND IN SCHWARTZ, AGAIN, THEY FOUND

THAT THERE WAS NO ARTICULATED CONNECTION BETWEEN THE RECIPIENTS AND THE

GOALS OF THE ANTITRUST STATUTES AT ISSUE

IN THAT CASE.

53a

HERE, THE STATUTES AT ISSUE ARE CONSUMER PROTECTION [43] AND SPECIFICALLY

ELECTRONIC TRANSFER AND PRIVACY AND SECURITY ISSUES THAT ARE BEING DIRECTLY ADDRESSED SPECIFICALLY BY THE SPECIFIC AND

NARROW AREAS OF STUDY THAT THE CY PRES

WILL FUND.

AND IT BEARS NOTING, ALSO, THAT IN HIS

PAPERS MR. PERRYMAN CITES THE WELLS

FARGO CASE, BUT, IN FACT, IF YOU LOOK AT

WELLS FARGO, THE CASE REJECTED COUNSEL’S NOTION THAT CY PRES SHOULD GO TO

THE BAR ASSOCIATION OF SAN FRANCISCO

AND, INSTEAD, ACCEPTED AND APPROVED

THAT THE CY PRES, INSTEAD, GO TO THE STANFORD LAW SCHOOL’S SECURITIES CLEARINGHOUSE BECAUSE THAT WAS A SECURITIES

CASE AND THAT WOULD ADDRESS THE CONCERNS OF THE CLASS. AND THIS DOES THE

SAME THING.

AS FAR AS ALTERNATE MEANS, OTHER WAYS

TO USE THE MONEY WOULD BE CONCERNED, I

THINK IT’S IMPORTANT TO REMEMBER WHAT

THE PURPOSE IS BEHIND A CY PRES. HERE, MR.

RHODES HAD SAID THAT MONEY THAT DOESN’T

GO TO ATTORNEYS’ FEES WILL GO TO THE

CLASS. AND THAT’S TRUE, BUT I WANT TO REMIND YOUR HONOR THAT THAT IS TO THE CY

PRES. NOTHING IN THE ATTORNEYS’ FEES REQUEST WILL REDUCE THE AMOUNT OF CASH

THAT IS PAID TO PEOPLE WHO FILED A CLAIM.

54a

AND EVERYBODY WILL STILL RECEIVE THEIR

$20 VOUCHER. BUT IT WILL ONLY AFFECT THE

AMOUNT OF MONEY THAT GOES TO THE CY

PRES. THERE IS A SIGNIFICANT AMOUNT OF

MONEY GOING TO CY PRES. CURRENTLY, UNDER THE PROPOSED PLAN, ALMOST A MILLION

DOLLARS PER INSTITUTION.

THE ALTERNATIVES FOR DISTRIBUTION OF

THAT BOTH HAVE THE EXACT PROBLEMS THAT

CY PRES ARE MEANT TO ADDRESS. ONE [44]

SUGGESTED OPTION IS THAT CLASS MEMBERS

WHO HAVE MADE THIS CLAIM AND ATTEST

THAT THEY DID NOT ENROLL, THAT THEY GET

AN UPWARD ADJUSTMENT. BUT THAT WOULD

TRULY BE A HUGE WINDFALL IN THIS CASE.

THE OTHER ALTERNATIVE IS TO ATTEMPT

TO DISTRIBUTE THIS MONEY TO ONE – $3 MILLION TO 1.3 MILLION CLASS MEMBERS, BUT

THE ADMINISTRATIVE COSTS WOULD DWARF

ANY MEANINGFUL VALUE THAT THAT WOULD

RENDER. AND, MOREOVER, THAT DOESN’T ADDRESS THE CONCERN THAT MANY CLASS MEMBERS SIGNED UP WANTING TO SIGN UP, AND

DID USE THE BENEFITS.

SO WE REALLY FEEL THAT THE CY PRES IS

APPROPRIATE, BOTH IN RECIPIENTS AND IN

THE AMOUNT AS FAR AS DISTRIBUTION OF

FUNDS ARE CONCERNED.

AS FAR AS MR. PERRYMAN’S COUNSEL’S

COMMENTS ON THE FEES, I HAVE A FEW

55a

THINGS TO SAY ABOUT THAT. THIS TRULY IS

NOT A COUPON SETTLEMENT. AND WE CAN

ALSO CITE LEGISLATIVE HISTORY. IN THE VERY

SAME CASE HE CITED, THE FLEURY CASE,

WHICH IS AT 2008 WESTLAW 3287154 AT 2 – IT’S

CITED ALSO IN OUR PAPERS – IT TALKS ABOUT

THE LEGISLATIVE HISTORY. AND WHILE THE

STATUTE DOESN’T DEFINE COUPON, THE LEGISLATIVE HISTORY DISCUSSES COUPON AS A

DISCOUNT ON A PRODUCT OR SERVICE OFFERED BY THE DEFENDANT.

THIS IS NOT A DISCOUNT. THIS IS AN OPPORTUNITY FOR PEOPLE TO CLAIM A PRODUCT

FROM ONE OF FOUR DIFFERENT WEBSITES

THAT VARY FROM FLOWERS TO FOOD ITEMS TO

NON-PERISHABLE ITEMS; FOR INSTANCE, THE

REDENVELOPE.COM WEBSITE.

[45] ADDITIONALLY, THIS IS VERY CLOSELY

CONNECTED TO THE CLAIMS, AS HAS BEEN DISCUSSED TODAY. EVERY SINGLE CLASS MEMBER

ASKED FOR A COUPON. NOW THEY ARE GETTING NOT JUST A COUPON, BUT A LARGER

VOUCHER THAT IS FULLY TRANSFERABLE, AND

THEY CAN PURCHASE SOMETHING FREE AND

CLEAR WITH.

THE $20 VALUE, WHICH IS RELEVANT TO

THIS COURT WHEN ASSESSING THE VALUE

OF SETTLEMENT OVERALL, IS INDEED VALID.

CONTRARY TO WHAT MR. PERRYMAN HAS

SAID, IT CAN BE USED IN CONNECTION WITH

56a

MARKDOWNS, DISCOUNTS, ETC. AND IT CAN BE

USED FOR A WHOLE PRODUCT. SO WE THINK

THAT THAT IS A VALID MEASUREMENT AND

THAT THE VALUE OF THE SETTLEMENT

SHOULD BE $38 MILLION. OF COURSE, THEN,

THE FEE IS CLEARLY NOT DISPROPORTIONATE

BECAUSE IT FALLS WITHIN THE NINTH CIRCUIT’S 25 PERCENT BENCHMARK.

SO WE BELIEVE CAFA RESTRICTIONS ARE

COMPLETELY INAPPLICABLE HERE. HOWEVER,

EVEN IF CAFA RESTRICTIONS DID APPLY, IT IS

CLEAR UNDER CAFA THAT THE COURT CAN

ALSO CHOOSE TO ALLOCATE FEES USING THE

LODESTAR MULTIPLIER MODEL. BECAUSE

HERE, PLAINTIFFS’ CLAIMS ARISE FROM STATUTES THAT HAVE ATTORNEYS’ FEES IN THEM.

AS MR. PATTERSON POINTED OUT, BOTH THE

CLRA AND THE EFTA.

NOTABLY, MR. PERRYMAN MAKES NO OBJECTION WITH RESPECT TO THE HOURS SPENT

ON THE CASE OR THE HOURLY RATES, BOTH

OF WHICH ARE REASONABLE. AND FOR THE

REASONS SET FORTH IN THE PAPERS AND REITERATED BY MR. PATTERSON, A TWO TIMES

MULTIPLIER [46] IS EXTREMELY REASONABLE.

SO THAT, TOO, IS AN OPTION FOR THE

COURT, TO GO THE LODESTAR ROUTE, EVEN IF

THERE ARE CONCERNS ABOUT THE NATURE OF

THE VOUCHERS.

57a

DO YOU HAVE ANY ADDITIONAL COMMENTS, YOUR HONOR?

THE COURT: SURE. ONE OF THE

THINGS THAT MR. SCHULMAN POINTED OUT,

THOUGH, WAS THE TOTAL NUMBER OF CLAIMS

AND THE VALUE. SHOULD I JUST SUPPOSE

THAT BECAUSE THERE IS 3 MILLION FOR THE

CY PRES BENEFICIARIES, I’LL CALL THEM, THAT

THAT MEANS NINE MILLION IN CLAIMS HAVE

COME IN, OR DO WE HAVE THOSE NUMBERS?

MS. ANDERSON: WE DO HAVE THOSE

NUMBERS.

MR. PATTERSON: YOUR HONOR, WE

MADE A DECISION TO KEEP THE CLAIMS PROCESS OPEN, AND IT’S STILL BEEN OPEN. THE ADMINISTRATOR HAS BEEN ACCEPTING CLAIMS

AS THEY COME IN. IT’S NOT SOMETHING WE

ARE TRYING TO HIDE FROM THE COURT. THE

CLAIMS RATE IS LOW. I MEAN, 3,000 PEOPLE

HAVE MADE CLAIMS. YOU CAN DEDUCE, FROM

THE NUMBERS THAT WE HAVE SUGGESTED

WOULD BE DISTRIBUTED TO THE CY PRES RECIPIENTS, WHAT THE APPROXIMATE VALUE OF

THOSE CLAIMS ARE. THE ADMINISTRATOR HAS

THE EXACT NUMBERS AND KNOWS EXACTLY.

ULTIMATELY, WE’LL KNOW EXACTLY HOW

MUCH IS GOING TO BE DISTRIBUTED OUT. BUT

HERE IS THE THING. IF THE MONEY IS NOT

CLAIMED, IT’S GOING TO ROLL INTO THE CY

58a

PRES. THAT’S THE WHOLE POINT OF THE CY

PRES.

THE COURT:

RIGHT.

[47] MR. PATTERSON: I THINK YOU

CAN CERTAINLY CONSIDER AND TAKE A LOOK

AT THE FACT THAT IN ORDER TO ACTUALLY GET

THE REFUND, ALL YOU HAD TO DO WAS SUBMIT

AN ONLINE CLAIM FORM. WE MADE IT AS SIMPLE AS POSSIBLE FOR THESE PEOPLE TO MAKE

A CLAIM. THE ONLY ATTESTATION THEY HAD

TO MAKE WAS THAT THEY DIDN’T INTEND TO

SIGN UP. SO WE FEEL LIKE WE DID THE BEST WE

COULD, AND THE NEXT BEST THING IS THE CY

PRES ROLLOVER.

THE COURT: AND WE KNOW MR. PERRYMAN’S 122 BUCKS, BUT OF THESE 3,000

CLAIMS, WHAT IS THE VALUE OF THOSE AT THE

PRESENT?

MR. PATTERSON: I THINK IT’S GOING

TO BE APPROXIMATELY $225,000 IN CASH REFUNDS – FULL REFUND TO THE 3,000 OR SO

PEOPLE WHO ASSERTED A CLAIM.

THE COURT: OKAY. ALL RIGHT. SO

ANYTHING ELSE ON THE PLAINTIFFS’ SIDE OF

THE TABLE, OR THE DEFENSE?

I IMAGINE, MR. SCHULMAN, YOU HAVE

SOME FINAL COMMENTS TO REPLY. I WILL GIVE

YOU THE LAST CHANCE HERE.

59a

MR SCHULMAN: SURE. THANK YOU,

YOUR HONOR. I WILL JUST REPLY TO A FEW OF

THE COMMENTS MADE BY MS. ANDERSON, THE

FIRST BEING THAT SHE SAID THAT IT WOULD

BE A WINDFALL IF YOU WERE TO – IF THEY

WERE TO AUGMENT UPWARD THE AMOUNT OF

EACH CLAIMANT. AND I THINK THAT IS COMPLETELY INCORRECT, AND IT’S BELIED BY THE

– IF YOU LOOK AT THE COMPLAINT ASKING FOR

STATUTORY DAMAGES, PUNITIVE DAMAGES, A

TON OF MEASURES BEYOND JUST ONE-TO-ONE

RESTITUTION. THAT IS NOT TO SAY THAT THE

[48] SETTLEMENT NEEDS TO BE ADEQUATE TO

DO THAT, BUT IT IS TO SAY THAT YOU CAN’T PREFER A CY PRES RECIPIENT BEFORE HAVING

SATISFIED THE FULL LEGAL MEASURE. THAT IS

THE ALI PRINCIPLES WHICH WERE ADOPTED

BY NACHSHIN’S COURT.

THE SECOND IS THE LODESTAR MULTIPLIER METHOD. I THINK PROBABLY THE BEST

CASE TO LOOK AT WHY YOU DON’T WANT TO APPLY USING THAT METHOD IS THE SOBEL V.

HERTZ CASE OUT OF THE DISTRICT OF NEVADA,

WHICH I BELIEVE WE CITE IN THE OBJECTION.

THE COURT:

IT IS CITED.

MR SCHULMAN: I REFER YOU TO

THAT. MS. ANDERSON ALSO MENTIONS THAT CY

PRES IS WELL RELATED TO THE CAUSE OF ACTION. AND WE DIDN’T CHALLENGE IT ON THIS

GROUND, BUT, ACTUALLY, WE THINK THAT ONE

60a

PROBLEM WITH AWARDING THE MONEY TO A

UNIVERSITY IS EVEN THOUGH IT’S EARMARKED FOR ESTABLISHING A CHAIR FOR INTERNET PRIVACY, THAT MONEY MAY HAVE

ALREADY BEEN IN THE PIPES FOR DOING THAT

SO THAT THEY WILL JUST SHIFT, YOU KNOW,

THE GENERAL FUND ALLOCATION AROUND.

WHEREAS IF YOU WERE ACTUALLY GIVING

IT TO A NATIONWIDE ORGANIZATION, WHICH

NACHSHIN RECOMMENDED, THEN YOU WOULDN’T

HAVE THAT PROBLEM OF TAKING MONEY – OR

FUNGIBILITY. IT’S ALSO A PROBLEM THAT IS REFERRED TO IN THE DENNIS V. KELLOGG DECISION.

AND THANK YOU FOR YOUR TIME, YOUR

HONOR.

THE COURT:

THANK YOU.

MR. RHODES, YOU HAVE A COMMENT?

MR. RHODES: YES, YOUR HONOR. I

JUST WANTED TO [49] RECITE ONE OTHER SECTION OF THE LANE CASE, WHICH IS 696 F3D 811,

AT PAGE 820 TO 821, WHERE THE NINTH CIRCUIT EXPLAINS THE PURPOSE AND THE BACKGROUND OF CY PRES. THEY STATE THERE,

QUOTE, WE DO NOT REQUIRE, AS PART OF THAT

DOCTRINE, THAT SETTLING PARTIES SELECT

A CY PRES RECIPIENT THAT THE COURT OR

CLASS MEMBERS WOULD FIND IDEAL. ON THE

CONTRARY, SUCH AN INTRUSION INTO THE

PRIVATE PARTIES’ NEGOTIATIONS WOULD BE

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IMPROPER AND DISRUPTIVE TO THE SETTLEMENT PROCESS.

AND THEN THE NINTH CIRCUIT GOES ON TO

EXPLAIN THAT WHEN, QUOTE, DIRECT MONETARY PAYMENTS TO THE CLASS OF REMAINING

SETTLEMENT FUNDS WOULD BE INFEASIBLE,

GIVEN THAT EACH CLASS MEMBER’S DIRECT

RECOVERY WOULD BE DE MINIMIS, CLOSE

QUOTE.

THAT IS WHEN A CY PRES STRUCTURE

MAKES SENSE. AND I AGREE WITH WHAT MS.

ANDRUS SAID IN THAT REGARD HERE, WHICH

IS DESPITE THE FACT THAT THE CLAIM RATE IS

CURRENTLY LOW, REMEMBER WHAT I SAID

ABOUT THE STRUCTURE OF THE CLAIM? WE

WERE TRYING TO FIND THOSE PEOPLE IN THE

CLASS WHO HAD NOT PREVIOUSLY GOTTEN A

REFUND DIRECTLY FROM MY CLIENT OR MR.

CHERRY’S CLIENT, BECAUSE THEY HAD COMPLAINED, AND WE WERE TRYING TO EXCLUDE

FROM THE CLASS THOSE PEOPLE WHO ACTUALLY AVAILED THEMSELVES OF THE PROGRAM

BENEFITS, AND TRYING TO FIND THOSE PEOPLE IN THE CLASS, WITHOUT KNOWING AT THE

BEGINNING WHETHER THERE WAS ONE OR

100,000 OF THEM WHO BELIEVE, FOR WHATEVER REASON, THAT THEY WENT INTO THE

PROGRAM UNWITTINGLY AND WERE CHARGED

A MONTHLY FEE WITHOUT THEIR KNOWLEDGE

OR CONSENT.

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[50] WE FOUND ONE OF THEM. HIS NAME IS

MR. PERRYMAN. HE IS THE ONLY OBJECTOR IN

THE CASE. HE WILL GET 100 CENTS ON THE

DOLLAR. THAT IS WHO WE WERE TARGETING.

SO THE FACT THAT THE CLAIMS RATE IS LOW

DOES NOT INDICATE, TO ME, WHAT THE FAIRNESS, REASONABILITY OR ADEQUACY OF THE

SETTLEMENT IS WHEN IT’S BACKSTOPPED BY

THE FACT THAT WE TOOK A PRIMARY CY PRES

STRUCTURE.

AND IN THE LANE CASE, REMEMBER,

THERE WAS NO ATTEMPT TO GIVE MONEY DIRECTLY TO THE CLASS MEMBERS, SPECIFICALLY FOR THE REASON IT WOULD HAVE BEEN,

AS MS. ANDRUS (SIC) ALLUDED TO, ADMINISTRATIVELY FUTILE. AND THAT’S WHY.

HERE, WE DID BOTH THE DIRECT CASH

CLAIM METHOD, AND THE CY PRES METHOD,

AND THEN WE SAID ON TOP OF THAT WE’RE GOING TO GIVE EVERY SINGLE PERSON IN THE

CLASS, WITHOUT DOING ANYTHING, A $20

VOUCHER. THE TOTALITY OF THOSE CIRCUMSTANCES, COUPLED WITH THE CESSATION OF

THE PROGRAM, MEANS THAT THIS IS A SETTLEMENT THAT THE COURT SHOULD FIND IS FAIR,

REASONABLE AND ADEQUATE. THANK YOU.

THE COURT: WELL, THANK YOU. AND

THANK YOU ALL. YOU HAVE GIVEN ME A NUMBER OF THINGS TO THINK ABOUT, IN ADDITION

TO THE BRIEFING AND SO FORTH. SO I WILL

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TAKE THE MATTER UNDER SUBMISSION AND

WILL RENDER A RULING AS SOON AS POSSIBLE,

KNOWING THAT TIME IS OF THE ESSENCE WITH

APPELLATE COURTS AND OTHER MATTERS IN

THE MIX HERE.

I DO WANT TO THANK YOU FOR ALL OF THE

EFFORTS AND THE [51] ADVOCACY. SO THE MATTER IS UNDER SUBMISSION, AND WE ARE IN RECESS FOR THE DAY.

MR. RHODES: GOOD AFTERNOON, YOUR

HONOR.

MR. PATTERSON: GOOD AFTERNOON,

YOUR HONOR. THANK YOU.

MS. ANDERSON: GOOD AFTERNOON,

YOUR HONOR.

(PROCEEDINGS CONCLUDED AT 3:17 P.M.)

[Certification Omitted]

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APPENDIX B

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF CALIFORNIA

In re EasySaver

Rewards Litigation

) Case No. 3:09-cv-02094) AJB (WVG)

) DECLARATION OF

) JENNIFER M. KEOUGH

) REGARDING BRIAN

) PERRYMAN AND

AARON MEYER

)

JENNIFER M. KEOUGH declares and states as

follows:

1. I am Chief Operating Officer of The Garden

City Group, Inc. (“GCG”). The following statements are

based on my personal knowledge and information provided by other GCG employees working under my supervision and, if called on to do so, I could and would

testify competently thereto.

2. As addressed in my Declaration dated January 11, 2013, GCG was selected and engaged in the

above-captioned litigation (the “Litigation”) to serve as

Claims Administrator for the Settlement as described

in the Settlement Agreement and Release (“the Settlement Agreement”) preliminarily approved by this

Court in its Order Granting Preliminary Approval of

Class Settlement and Provisional Class Certification,

executed June 26, 2012 and the Order extending certain deadlines under the Court’s June 26, 2012 Order

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(Dkt. Nos 252, 254) (the “Preliminary Approval Orders”).

3. I submit this Declaration in order to provide

the Court and parties in the above-captioned matter

with information relating to Settlement Class Members Brian Perryman and Aaron Meyer.

4. On December 17, 2012, Plaintiffs’ Counsel informed GCG that Class Member Brian Perryman filed

an Objection to the Proposed Settlement and the Notice of Intent to Appear (Dkt. 258) on December 7, 2012

through his attorney. The objection was not provided to

GCG by the Class Member or his personal attorney;

Plaintiffs’ Counsel provided a copy of the objection to

GCG.

5. Based on the records provided to GCG by defendant Regent Group, Inc. dba Encore Marketing International, Inc. (“EMI”), Brian Perryman is a Class

Member in the Settlement residing at 5538 10th Street

N., Arlington, VA 22205.

6. On November 29, 2012, Brian Perryman filed

a timely, valid claim online through the Settlement

website, www.membershipprogramsettlement.com (the

“Settlement Website,” maintained by GCG pursuant to

the Preliminary Approval Orders and Paragraph

3.3(a) of the Settlement Agreement).

7. Per Paragraph 2.1(d) of the Settlement Agreement, “Settlement Payments to Class Members” and

according to the data provided to GCG by EMI, Mr.

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Perryman did not use or request a benefit or service

provided through any of the Membership Programs

(other than the dollar-off-code for a future Provide

Commerce website purchase), was actually enrolled in

a Membership Program, was charged both an activation fee and at least one monthly membership fee, and

did not receive a complete refund or chargeback of the

monthly membership fees he paid. From these parameters and the monthly membership fees paid by Mr.

Perryman, his claim is valued at $121.55.

8. Based on claims submitted, and taking into

account all fees, costs, and incentive awards to potentially be paid from the Gross Cash Fund, all Authorized Claimants, including Mr. Perryman, will receive a

full refund of all monthly charges for which they have

not previously received a refund or chargeback.

9. Based on the records provided to GCG by defendant EMI, Aaron Meyer is a Class Member in the

Settlement residing at 6474 Glenwood Trace, Zionsville,

IN 46077. According to these records, Mr. Meyer never

was charged a single monthly membership fee.

I declare under penalty of perjury under the laws

of the United States that the foregoing is true and correct.

Executed this 17th day of January, 2013, at Seattle, Washington.

/s/ Jennifer M. Keough

Jennifer M. Keough

This is a copy of a public record, reproduced as it was published. It is not legal advice, and it may not be the version a court would rely on. Check the official source before you cite it.

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