Opinion

GE Osmonics

Court
Trademark Trial and Appeal Board
Filed
Jan 29, 2004
Status
Published
On the bench
Cissel , Hairston
Cited by
0 cases
Authority
More cited than 39.5%

The opinion

THIS DISPOSITION

IS NOT CITABLE AS

PRECEDENT OF

THE TTAB

Mailed: January 29, 2004

Paper No. 36

CEW

UNITED STATES PATENT AND TRADEMARK OFFICE

_______

Trademark Trial and Appeal Board

_______

GE Osmonics, Inc.1

v.

Osmosis Technology, Inc.

_______

Opposition No. 91117751

to Application No. 75721083

filed on June 3, 1999

_______

Steve Lucke and Paul J. Robbennolt of Dorsey & Whitney for

GE Osmonics, Inc.

Don B. Finkelstein, Esq. for Osmosis Technology, Inc..

_______

Before Cissel, Hairston and Walters, Administrative

Trademark Judges.

Opinion by Walters, Administrative Trademark Judge:

Osmonics, Inc. (opposer) filed its opposition to the

application of Osmosis Technology, Inc. (applicant) to

register the mark OSMOTECH for “reverse osmosis separation

1

Though the opposition was filed by Osmonics, Inc., the records of the

USPTO show that Osmonics, Inc. became Oasis Acquisition, Inc., through a

merger, and subsequently changed its name to GE Osmonics, Inc. Thus we

have changed the heading in this case to reflect the current opposer of

record.

Opposition No. 91117751

or ultra filtration systems for water purification for

residential and commercial and industrial use[,] consisting

of filter membranes, housings for filter membranes and

connection fittings for housings” in International Class

11.2 The application contains a claim of ownership of

Registration No. 2,220,601 for the mark OSMOTIK for ….3

As grounds for opposition, opposer asserts that

applicant’s mark, when applied to applicant’s goods, so

resembles opposer’s previously used and registered marks

OSMO and the mark shown below:

for “reverse osmosis solvent separation units”4 as to be

likely to cause confusion under Section 2(d) of the

2

Application Serial No. 75721083, filed June 3, 1999, based upon an

allegation of a bona fide intention to use the mark in commerce in

connection with the identified goods.

3

Applicant’s statement contains an error. A review of the records of

the USPTO shows that applicant owns Registration No. 2,110,601 for the

mark OSMOTIK for “reverse osmosis separation or ultra filtration systems

for water purification for residential and commercial and industrial use

consisting of filter membranes, housings for filter membranes and

connection fittings for housings,” and the registration issued on

November 4, 1997. If applicant prevails herein, the error in the

claimed registration number must be corrected before the application

proceeds to issuance of a registration.

4

Opposer asserts ownership of two registrations; however, one of the

asserted registrations, Registration No. 932,228 for OSMO and design,

shown infra, has expired. Thus, the opposer’s claim of likelihood of

confusion is moot with respect to this registration. The remaining

asserted registration is Registration No. 978,588, issued February 12,

1974, in International Class 11. [Sections 8 and 15 affidavits accepted

and acknowledged, respectively, and renewed for a period of ten years

from February 12, 1994.] We decide this case based on Registration No.

978,588, to the extent that title and status is established, and

2

Opposition No. 91117751

Trademark Act. Additionally, opposer asserts that, pursuant

to an exchange of correspondence between opposer and

applicant’s predecessor, applicant’s predecessor deleted

“Osmotech” from its corporate name and agreed not to use

“Osmotech” in connection with reverse osmosis separation

equipment.

Applicant, in its answer, denied the salient

allegations of the claim and asserted as affirmative

defenses that opposer’s claim is barred by estoppel, laches

and acquiescence; that opposer, in its own application to

register OSMO, argued that its mark was sufficiently

different from applicant’s previously registered mark

OSMOTIK to warrant registration; that the same arguments

apply to the differences between OSMO and OSMOTECH and,

thus, opposer cannot now argue otherwise; that “OSMOTIK and

OSMOTECH are substantially similar in appearance and the

goods listed in the registration of OSMOTIK are the same as

the goods listed in applicant’s application for the mark

OSMOTECH [and thus] opposer is barred by the Morehouse

doctrine (Morehouse Mfg. Corp. v. J. Strickland & Co., 407

F.2d 881, 160 USPQ 715 (CCPA 1969).” (Answer, pg. 5.)

evidence of alleged use of the marks OSMO and OSMO and design, shown

infra.

3

Opposition No. 91117751

Procedural Matters

We begin by addressing several questions regarding the

nature of the issues and record in this case.

First, on November 9, 2001, opposer filed a motion to

make of record in this proceeding selected portions of the

trial testimony of Mike O. Joulakian, applicant’s president,

from Cancellation No. 24,275. On July 30, 2002, the Board

granted opposer’s motion ONLY to the extent that opposer was

permitted to submit, in its entirety, Mr. Joulakian’s July

13, 2001 trial testimony from Cancellation No. 24,275.

Opposer was given thirty days to submit a complete copy of

that testimonial deposition. Opposer did not submit the

entire deposition in accordance with the Board’s order and,

thus, the portions submitted with its motion have not been

considered.

Second, on January 6, 2003, applicant filed a motion to

strike the notice of opposition. On March 17, 2003, the

Board denied applicant’s motion, stating that applicant had

provided no legal or factual basis for its “Trading with the

Enemy Act arguments”5; that such arguments were in the

nature of a compulsory counterclaim which was not pleaded;

and that applicant had fifteen days to submit a compulsory

counterclaim on a legally cognizable ground or thirty days

5

Applicant alleged, inter alia, that opposer sold certain products to

Iran in violation of the Trading with the Enemies Act; and that opposer

was soon to be sanctioned by the federal government in this regard.

4

Opposition No. 91117751

to submit its brief in the case. Applicant submitted its

brief within the required thirty-day period and therein

argued that it had insufficient information to submit a

counterclaim; asked that the Board, through the Secretary of

Commerce, obtain the information its seeks; and reiterated

its “Trading with the Enemy Act arguments.” The Board,

through the Secretary of Commerce or otherwise, will not

undertake to assist a party in obtaining evidence in a

proceeding. As previously stated by the Board, applicant’s

“Trading with the Enemy Act arguments” are in the nature of

an attack on the validity of opposer’s registration and,

thus, are necessarily raised only in a counterclaim to

cancel that registration. Because no counterclaim was

filed, and the issues were not tried, these arguments have

been given no consideration.

Third, applicant objects to opposer’s argument, stated

for the first time in its brief, that applicant does not

have a bona fide intention to use its mark in commerce. We

agree with applicant that this issue was neither pleaded nor

tried and, thus, we have not considered this argument by

opposer. To the extent that opposer’s argument pertains to

applicant’s predecessor’s purported agreement not to use the

mark OSMOTECH, we find this issue has been pleaded and

discussed in the context of opposer’s claim of likelihood of

confusion.

5

Opposition No. 91117751

Fourth, applicant contends that the notice of

opposition limits opposer’s likelihood of confusion claim to

opposer’s one subsisting registration and that opposer has

not also pleaded use of its marks. This allegation is not

born out by the language of the notice of opposition, which

includes an allegation of common law use of each of the

marks on the relevant goods for more than thirty years.

Thus, opposer’s evidence of common law use of its marks has

been considered herein.

Fifth, applicant objects to consideration of the

photocopies of opposer’s Registration No. 978,588, submitted

by notice of reliance, because such documents do not

establish the status or ownership of the registration. A

review of the documents shows that they are, in fact,

photocopies of the originally-issued Registration No.

978,588 and the renewal certificate. As such, these are not

status and title copies required by Trademark Rule 2.122(d),

37 C.F.R. 2.122(d). Thus, these documents are insufficient

to establish opposer’s ownership, or the status, of the

pleaded registration. However, we have considered opposer’s

testimony to determine whether ownership and status of the

claimed Registration No. 978,588 has been established.

Finally, applicant objects to specified testimonial

exhibits, comprising opposer’s alleged annual reports, on

the ground that neither Mr. Spatz nor Mr. Paulson are

6

Opposition No. 91117751

qualified to establish a proper foundation for these

reports, and that the reports constitute hearsay. We

disagree and find that both Mr. Spatz, opposer’s chairman

and CEO, and Mr. Paulson, opposer’s director of corporate

technical services, adequately testified to their personal

knowledge of these regularly-kept business records. Thus,

we have considered these exhibits. However, the contents of

the reports are hearsay as to the truth of the facts

contained therein, and so have not been considered for that

purpose. To the extent that the reports evidence use of the

mark on items ancillary to the claimed products, i.e., the

annual reports, as well as on products pictured therein,

they have been considered.

The Record

The record consists of the pleadings; the file of the

involved application; the testimony depositions by opposer

of Donald D. Spatz, opposer’s founder, chairman and CEO, and

David J. Paulson, opposer’s director corporate technical

services, both with accompanying exhibits; the rebuttal

testimony deposition by opposer of Jason Booth, opposer’s

counsel’s litigation graphics specialist, with accompanying

exhibits; and the testimony deposition by applicant of Mike.

O. Joulakian, applicant’s president, with accompanying

exhibits. Both parties filed briefs on the case, but a

hearing was not requested.

7

Opposition No. 91117751

Factual Findings

Mr. Paulson stated that opposer’s business is, and has

always been, in the general field of fluid separation using

cross-flow membrane technology. This includes, in order of

particle size filtered from smallest to largest, reverse

osmosis, nanofiltration, ultrafiltration and

microfiltration. Opposer manufactures, markets and applies

membranes in each of these categories. Opposer began in

1970 utilizing its reverse osmosis methodology, which has

concentrated on spiral membrane technology, and its first

applications were medical, e.g., producing purified water

for artificial kidneys. Opposer added ultrafiltration

products in the early 1970’s, nanofiltration products in the

late 1970’s to early 1980’s, and microfiltration products in

the early 1980’s.

Describing reverse osmosis as opposer’s core

technology, Mr. Paulson explained the technology as follows:

Natural osmosis occurs from an imbalance in energy

of fluids on opposite sides of a semipermeable

membrane. The energy is higher in the more pure

water, and nature tends to move the water from the

more pure state trying to dilute the water in the

less pure state until they reach the same energy

level.

…

Reverse osmosis is to take the process of osmosis

and reverse it by applying hydraulic pressure to

the water that is less pure, the side, the fluid

that has … less energy and more solids in it.

Force that water against the surface of the

membrane, of a semipermeable membrane. Such a

membrane has to have very small pores, as they’re

called, and allow only water to go through or very

8

Opposition No. 91117751

little of the contaminated material. So you’re

reversing the natural osmosis procedure. … The aim

is to allow pure water to go through [the pores]

while retaining and not allowing the transfer of

other solutes and suspended material to go

through.

…

Reverse osmosis allows the purification of water

by excluding dissolved material, solutes,

including down to the ionic range, which is a very

small solute. Salt ions don’t pass though

[reverse osmosis] membranes well.

[David J. Paulson trial deposition, November 3, 2001, pgs.

18-19, 23, “Paulson dep.”]

Mr. Paulson divided fluid separation product

applications into three broad categories: waste treatment,

process separation and water purification; and noted that

opposer is involved in all three applications. Referring to

opposer’s 1988 annual report (Opposer’s Exhibit 23, p. 7),

Mr. Paulson stated that opposer has identified sixteen

distinct markets for its products across all three

applications, e.g., the pulp and paper market, the beverage

manufacturing market, the dairy processing market, the

medical market and the potable water market. These markets

include commercial and industrial categories and, more

recently, the residential market.

Mr. Spatz recounted opposer’s history, the nature of

its business, and its products, markets and customers.

Opposer was founded in August 1969 with the goal of applying

reverse osmosis technology, invented in 1959 at UCLA, to the

marketplace. Opposer sold its first reverse osmosis systems

9

Opposition No. 91117751

in 1970 under the trademark OSMONICS. Starting in mid to

late 1970, opposer used, and has continued to use, the

trademark OSMO to identify its reverse osmosis machines,

whereas it used, and uses, the mark OSMONICS more broadly to

identify its whole reverse osmosis system as well as its

fluid filtration and purification systems. Both OSMO marks,

along with the OSMONICS mark, have been used on various

units and components, which are also sold separately from

systems, from approximately 1970 to the present. OSMONICS

is used on opposer’s larger machines, whereas the two OSMO

marks are used on opposer’s medium-sized to small machines.

The marks are affixed to equipment with decals or labels.

Some of the components to which opposer affixes, or at

least initially affixed, its OSMO marks include cartridge

filters, polymeric membranes and sepralators, plastic and

stainless steel housings, small pure water reverse

osmosis/ultrafiltration deionization equipment, and membrane

test equipment.

Opposer initially promoted its products with press

releases, which resulted in articles in several trade

magazines, and product brochures. Its advertising

expenditures expanded from 1% of sales, mostly magazine

exposure and brochures, to approximately 3-4% of sales in

the 1980’s. Mr. Spatz noted that opposer’s sales totaled

approximately $300,000 in 1970; that sales grew to $36

10

Opposition No. 91117751

million by 1989; and that sales were $200 million in 2000.

Of total sales, products with the two OSMO marks on them

represented approximately 70% of sales through 1983, 60% of

sales after 1983, and 40% of sales in 2000.

Opposer used manufacturer’s representatives to market

its products until approximately 1986/1987, when it had

developed its own in-house distributor organization.

Opposer sells its components and systems to systems

manufacturers, original equipment manufacturers, and

commercial and industrial end-users.6

Applicant has been in business since February 1985.

The products it markets and sells under its OSMOTIK mark are

“reverse osmosis membrane elements, nanofiltration membrane

elements, ultrafiltration membrane elements, housings for

all of the above, including residential membrane elements

and commercial membrane elements with appropriate pressure

vessels. And reverse osmosis systems for commercial usage.”

[Joulakian deposition, May 15, 2002, pg.7.] Applicant’s

application to register OSMOTECH for the identified goods

herein is based on an allegation of a bona fide intention to

use the mark in commerce. The record contains no indication

that such use has commenced.

In the mid-1980’s opposer learned of applicant and, in

a letter dated August 24, 1984, opposer’s counsel notified

11

Opposition No. 91117751

applicant that opposer owned the registered mark OSMO “as

applied to Reverse Osmosis Solvent Separation Units”

(Opposer’s Exhibit 116); that the adoption and use of

OSMOTECH by applicant was likely to cause confusion; and

advised applicant to stop using the name and mark OSMOTECH.

An exchange of correspondence ensued between opposer’s and

applicant’s attorneys. Opposer’s attorney’s letter of May

29, 1985, (Opposer’s Exhibit 120) includes the following

statements:

Your letter of March 21, 1985 stated that your

client had “decided to cease the use of the name

‘Osmotech’ in all identification of its products

and in its advertisements.” It then goes on to

state that “Osmotech International, Inc. will

immediately seek a new trademark so as to continue

business” and that “furthermore, Osmotech

International, Inc. shall continue to manufacture

products utilizing the reverse osmosis process.”

…

… Specifically, it is our understanding that your

client is in the process of seeking another

corporate name which is satisfactory to the

Secretary of State of California and that you will

also be adopting a new trademark for your products

and terminating use of the trademark “OSMOTECH.”

Applicant has submitted no evidence indicating that the

conclusion in this letter is in any way incorrect or that

these proposed events did not occur.

Analysis

Mr. Spatz testified to the status of the registration

for the mark OSMO and to opposer’s ownership of the

6

It is not clear from the record to what extent the OSMO marks may be

used on products for the residential market.

12

Opposition No. 91117751

registration. Thus, we consider Registration No. 978,588

for the mark OSMO to be of record. Accordingly, there is no

issue with respect to opposer’s priority. King Candy Co.,

Inc. v. Eunice King’s Kitchen, Inc., 496 F.2d 1400, 182 USPQ

108 (CCPA 1974). We add, however, that priority is also

clearly established by the evidence showing opposer’s use

since 1970 of the registered mark OSMO and the OSMO and

design mark shown infra for, at least, the various fluid

filtration products identified in the OSMO registration.

Our determination of likelihood of confusion under

Section 2(d) must be based on an analysis of all of the

probative facts in evidence that are relevant to the factors

bearing on the likelihood of confusion issue. In re E.I. du

Pont de Nemours & Co., 476 F.2d 1357, 177 USPQ 563 (CCPA

1973). See also, In re Majestic Distilling Company, Inc.,

315 F.3d 1311, 65 USPQ2d 1201 (Fed. Cir. 2003). In

considering the evidence of record on these factors, we keep

in mind that “[t]he fundamental inquiry mandated by Section

2(d) goes to the cumulative effect of differences in the

essential characteristics of the goods and differences in

the marks.” Federated Foods, Inc. v. Fort Howard Paper Co.,

544 F.2d 1098, 192 USPQ 24, 29 (CCPA 1976). See also In re

Azteca Restaurant Enterprises, Inc., 50 USPQ2d 1209 (TTAB

1999) and the cases cited therein.

13

Opposition No. 91117751

Opposer contends that it has established its priority;

and that a likelihood of confusion exists between its mark

OSMO and applicant’s mark OSMOTECH for the respectively

recited goods because the marks are similar; that

applicant’s mark incorporates opposer’s mark in its entirety

and adds to it the descriptive suffix “tech”; that the goods

are nearly identical; that the trade channels are the same;

that opposer’s mark is famous; and that applicant’s

predecessor’s earlier agreement not to use OSMOTECH is an

acknowledgement that OSMOTECH is confusingly similar to

OSMO.

Regarding the respective goods of the parties,

applicant contends that opposer has not established that the

goods are in any way related or similar, or that the

customers or trade channels are the same or similar.

Regarding the marks, applicant contends that both parties’

marks are plays on the descriptive word “osmosis”; that the

addition of “tech” to applicant’s mark is descriptive and

distinguishes it from opposer’s mark; and that the marks

have entirely different commercial impressions.

Additionally, applicant contends that any prior agreement

with opposer regarding use of OSMOTECH was limited to

applicant’s use of OSMOTECH as part of its corporate name,

and there is no evidence suggesting applicant’s predecessor

ever agreed that OSMOTECH and OSMO are confusingly similar.

14

Opposition No. 91117751

Applicant contends that there is no evidence that opposer’s

mark is famous and, thus, opposer’s argument in this regard

should be disregarded.7

With respect to the goods and services of the parties,

we observe that there is a substantial overlap in the goods

and services identified in the application and in the

pleaded registration. Applicant’s identified goods are

“reverse osmosis separation or ultrafiltration systems for

water purification for residential and commercial and

industrial use consisting of filter membranes, housings for

filter membranes and connection fittings for housings.”

Opposer has registered the mark OSMO for “reverse osmosis

solvent separation units.” The record in this case shows,

further, that opposer has used the marks OSMO and OSMO and

the design shown infra with reverse osmosis systems and

ultrafiltration systems, as well as components for these

systems, including cross-flow filter membranes and housings;

that opposer’s systems and products are sold for use in,

inter alia, water purification; and that opposer’s

manufactures systems and products for commercial,

residential and industrial use. Thus, we conclude that the

goods of the parties are either identical or closely

related. Further, in view of the identity and close

7

Applicant argues that opposer has failed to protect its mark,

referring to a third-party application. Not only is this application

not of record herein, but there is no evidence regarding third-party

marks and, thus, the relative strength or weakness of the marks herein.

15

Opposition No. 91117751

similarities among the parties’ goods, it is likely that

such goods travel in the same channels of trade to the same

classes of purchasers.

Turning to the marks, we note that while we must base

our determination on a comparison of the marks in their

entireties, we are guided equally by the well established

principle that, in articulating reasons for reaching a

conclusion on the issue of confusion, “there is nothing

improper in stating that, for rational reasons, more or less

weight has been given to a particular feature of a mark,

provided the ultimate conclusion rests on consideration of

the marks in their entireties.” In re National Data Corp.,

732 F.2d 1056, 224 USPQ 749, 751 (Fed. Cir. 1985). We note,

initially, that opposer did not plead or prove that its

marks are famous and, thus, we have not considered this

factor.

While the record does not indicate that OSMO has any

meaning, when considered in connection with reverse osmosis

and other filtration products and systems, it is likely, as

applicant acknowledges (Brief, pg. 15), to suggest the word

“osmosis.” However, even suggestive marks are entitled to

protection.

With respect to the OSMO mark with a design element, if

both words and a design comprise the mark, then the words

are normally accorded greater weight because the words are

16

Opposition No. 91117751

likely to make an impression upon purchasers that would be

remembered by them and would be used by them to request the

goods and/or services. In re Appetito Provisions Co., 3

USPQ2d 1553, 1554 (TTAB 1987); and Kabushiki Kaisha Hattori

Tokeiten v. Scuotto, 228 USPQ 461, 462 (TTAB 1985). See

also: Giant Food, Inc. v. Nation’s Food Service, Inc., 710

F.2d 1565, 218 USPQ 390 (Fed. Cir. 1983). We find that OSMO

is the dominant portion of opposer’s design mark because the

design is approximately the same size as the letters and it

is a simple pair of triangles set off to the left of the

word OSMO.

Turning to applicant’s mark, we take judicial notice of

the definition, in the American Heritage Dictionary of the

English Language, 4th ed. 2000, of “tech” as “N. 1.

Informal. A technician. 2. Technology. 3. Technical work.

Adj. Technical.” In the context of the goods involved in

this case, “tech” is likely to be perceived as suggestive of

the technology involved in reverse osmosis; and the mark

OSMOTECH, is likely to be perceived as a compound term

combining the two suggestive terms “osmo” and “tech.”

However, contrary to applicant’s contention, we do not find

that the suffix TECH sufficiently distinguishes applicant’s

mark from opposer’s OSMO marks.

We find applicant’s mark OSMOTECH to be sufficiently

similar to both of opposer’s OSMO marks that, if used on the

17

Opposition No. 91117751

identical and closely related goods involved in this case,

confusion as to source is likely. Because applicant’s mark

begins with OSMO, which is identical to opposer’s word mark,

prospective purchasers are likely to see the similarities in

the marks and, in view of the identity and related nature of

the goods, believe that both parties’ products come from the

same or related sources.

We are not convinced otherwise by applicant’s arguments

to the contrary. In particular, we find applicant’s

characterization of opposer’s letters regarding applicant’s

use of the mark OSMOTECH in 1985 to be incorrect and

disingenuous. The letter of May 29, 1985 clearly states

opposer’s understanding of the parties’ agreement, which is

that applicant will not use OSMOTECH either as a mark or a

trade name. Applicant has submitted no evidence questioning

the accuracy of the statements in the letter as reflecting

the understanding between applicant and opposer, or

specifically stating why this agreement should not be viewed

as implying applicant’s concession that confusion is likely.

Decision: The opposition is sustained.

18

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