“Some California courts allow a plaintiff to state a cause of action 14 for unjust enrichment, while others have maintained that California has no such cause 15 of action.”
How later courts described this case
- “Some California courts allow a plaintiff to state a cause of action 14 for unjust enrichment, while others have maintained that California has no such cause 15 of action.”
- noting that 23 FAL claims grounded in fraud must satisfy Rule 9(b)
- noting that “contracts are not advertisements or a 24 promotional campaign”
Written by the judges who cited it.
The opinion
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United States District Court
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Central District of California
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Case № 2:24-cv-06323-ODW (MARx)
11 KEIR MILAN et al.,
12 Plaintiffs,
ORDER GRANTING MOTION TO
13 v. DISMISS SECOND AMENDED
14 JPMORGAN CHASE BANK, N.A. et al., COMPLAINT [30]
15 Defendants.
16
17 I. INTRODUCTION
18 Plaintiffs Keir Milan and Keirco, Inc. bring this putative class action for various
19 consumer protection violations and unjust enrichment against Defendant JPMorgan
20 Chase Bank, N.A. (“Chase”). (Second Am. Compl. (“SAC”), Dkt. No. 27.) Chase now
21 moves to dismiss Plaintiffs’ Second Amended Complaint under Federal Rule of Civil
22 Procedure (“Rule” or “Rules”) 12(b)(6). (Mot. Dismiss (“Motion” or “Mot.”), Dkt.
23 No. 30.) For the reasons below, the Court GRANTS Chase’s Motion and DISMISSES
24 the Second Amended Complaint in its entirety.1
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1 Having carefully considered the papers filed in connection with the Motion, the Court deemed the
28
matter appropriate for decision without oral argument. Fed. R. Civ. P. 78; C.D. Cal. L.R. 7-15.
1 II. BACKGROUND2
2 On May 25, 2024, Chase acquired consumer and business banking accounts from
3 First Republic Bank (“First Republic”), including Plaintiffs’ accounts. (SAC ¶ 16.)
4 Before the acquisition, Plaintiffs used several First Republic banking features, including
5 a Bill Pay Service (“BPS”). (Id. ¶ 21.) FRB’s BPS allowed customers to future
6 schedule payments, but First Republic did not withdraw the funds from payor accounts
7 until the payee received the funds. (Id.) Chase offers its own BPS, but Chase withdraws
8 the funds before the payee receives them. (Id. ¶ 22.)
9 According to Plaintiffs, Chase’s early withdrawals trigger monthly service fees
10 and overdrafts and reduce customer interest income. (Id. ¶ 23.) Chase does not disclose
11 in its account agreements that its BPS operates differently from FRB’s or that Chase
12 withdraws funds from payor accounts before payees receive payment. (Id. ¶¶ 24–25,
13 77.) Chase “purposefully omit[s] this information so its customers cannot know
14 precisely when the [BPS] amount will be funded from their accounts.” (Id. ¶ 48; see id.
15 ¶¶ 78–79.) To support these allegations, Plaintiffs provide (1) two transition letters
16 issued by Chase, (SAC Exs. A–B (“Transition Letters”), Dkt. No. 27-1 to 27-2); (2) one
17 Digital Service Agreement (“DSA”), (id. Ex. C (“DSA”), Dkt. No. 27-3); and (3) two
18 Bill Payments and Transfer Agreements (“BPTAs”), (id. Ex. D (“Business BPTA”),
19 Dkt. No. 27-4; see id. Ex. E (“Consumer BPTA”), Dkt. No. 27-5).
20 Based on these allegations, Plaintiffs initiated this putative class action on behalf
21 of themselves and all other similarly situated individuals and corporations. (Id. at 1–2.)
22 The proposed class includes all Chase clients enrolled in the BPS. (Id. ¶ 51(a).) The
23 proposed subclass consists of all such clients who currently reside in California. (Id.
24 ¶ 51(b).) Plaintiffs advance four causes of action: (1) violation of California’s
25 Consumer Legal Remedies Act (“CLRA”), Cal. Civ. Code § 1750 et seq.; (2) violation
26
27 2 All factual references derive from the Second Amended Complaint unless otherwise noted, and
well-pleaded factual allegations are accepted as true for purposes of this Motion. See Ashcroft v. Iqbal,
28 556 U.S. 662, 678 (2009).
1 of California’s False Advertising Law (“FAL”), Cal. Bus. & Prof. Code § 17500 et seq.;
2 (3) violation of California’s Unfair Competition Law (“UCL”), id. § 17200 et seq.; and
3 (4) unjust enrichment. (SAC ¶¶ 71–123.) Chase now moves to dismiss the Second
4 Amended Complaint in its entirety. (See Mot.)
5 III. LEGAL STANDARD
6 A court may dismiss a complaint under Rule 12(b)(6) for lack of a cognizable
7 theory or insufficient facts pleaded to support an otherwise cognizable legal theory.
8 Baliestreri v. Pacifica Police Dep’t, 901 F.2d 696, 699 (9th Cir. 1988). To survive a
9 motion to dismiss, a complaint need only satisfy the minimal notice pleading
10 requirements of Rule 8(a)(2)—a short and plain statement of the claim. Porter v. Jones,
11 319 F.3d 483, 494 (9th Cir. 2003). That is, the complaint must “contain sufficient
12 factual matter, accepted as true, to state a claim to relief that is plausible on its face.”
13 Iqbal, 556 U.S. at 678 (internal quotation marks omitted).
14 The determination of whether a complaint satisfies the plausibility standard is a
15 “context-specific task that requires the reviewing court to draw on its judicial
16 experience and common sense.” Id. at 679. A court is generally limited to the pleadings
17 and must construe all “factual allegations set forth in the complaint . . . as true and . . .
18 in the light most favorable” to the plaintiff. Lee v. City of Los Angeles, 250 F.3d 668,
19 679 (9th Cir. 2001). However, a court need not blindly accept conclusory allegations,
20 unwarranted deductions of fact, and unreasonable inferences. Sprewell v. Golden State
21 Warriors, 266 F.3d 979, 988 (9th Cir. 2001).
22 When a plaintiff’s claims are fraud-based, Rule 9(b)’s heightened pleading
23 requirements apply. Moore v. Kayport Package Express, 885 F.2d 531, 540 (9th Cir.
24 1989); see also 18 U.S.C. §§ 1341, 1343. Rule 9(b) provides, “In alleging fraud or
25 mistake, a party must state with particularity the circumstances constituting fraud or
26 mistake.” “A pleading satisfies Rule 9(b) if it identifies ‘the who, what, when, where,
27 and how’ of the misconduct charged.” MetroPCS v. SD Phone Trader, 187 F. Supp. 3d
28 1147, 1150 (S.D. Cal. 2016) (quoting Vess v. Ciba-Geigy Corp. USA, 317 F.3d 1097,
1 1106 (9th Cir. 2003)). The plaintiff must “set forth more than the neutral facts necessary
2 to identify the transaction [and] must set forth what is false or misleading about a
3 statement, and why it is false.” Vess, 317 F.3d at 1106 (emphasis omitted).
4 IV. DISCUSSION
5 Chase moves to dismiss Plaintiffs’ Second Amended Complaint under Rules 9(b)
6 and 12(b)(6). (Mot. 17–29.) It argues, among other things, that Plaintiffs fail to plead
7 their fraud-based CLRA, FAL, and UCL claims with particularity, that Plaintiffs’
8 CLRA claim fails as a matter of law because the BPS is not “good” or “service,” that
9 Keiro lacks CLRA standing, and that Plaintiffs’ unjust enrichment claim is barred by
10 valid contracts governing the subject matter of the dispute. (See id.)
11 A. CLRA (Count I)
12 The CLRA prohibits “unfair methods of competition” and “unfair or deceptive
13 acts or practices” in the sale of goods or services to consumers. Cal. Civ. Code § 1770.
14 Conduct that is likely to mislead a reasonable consumer, such as representing that goods
15 or services have characteristics, uses, or benefits they do not have, violates the CLRA.
16 Id. § 1770(a)(5); Colgan v. Leatherman Tool Grp., 135 Cal. App. 4th 663, 680 (2006).
17 Plaintiffs allege that Chase violated the CLRA by failing to disclose precisely
18 when it withdraws funds to process BPS transactions. (SAC ¶ 77.) Chase moves to
19 dismiss this claim, arguing that (1) Plaintiffs fail to plead their claim with the
20 particularity required by Rule 9(b), (2) the claim concerns money rather than goods or
21 services, and (3) Keirco lacks statutory standing. (Mot. 17–24.)
22 1. Heightened Pleading Under Rule 9(b)
23 Rule 9(b) applies to CLRA claims sounding in fraud. Kearns v. Ford Motor Co.,
24 567 F.3d 1120, 1125 (9th Cir. 2005). Both misrepresentations and omissions are
25 actionable under the CLRA. See Daugherty v. Am. Honda Motor Co., 144 Cal. App.
26 4th 824, 834–35 (2006). To plead an actionable omission, the plaintiff must allege “the
27 circumstances of [the] omission with specificity.” McIntyre v. Am. Honda Motor Co.,
28 739 F. Supp. 3d 776, 799 (C.D. Cal. 2024). The plaintiff must identify (1) who made
1 the omission, (2) what information was omitted, (3) when the omission occurred,
2 (4) where the omitted information should or could have been disclosed, and (5) how the
3 omission was misleading. See Vess, 317 F.3d at 1106 (“Averments of fraud must be
4 accompanied by ‘the who, what, when, where, and how’ of the misconduct charged.”).
5 Here, the parties do not dispute that Plaintiffs’ CLRA claim sounds in fraud and
6 must satisfy Rule 9(b)’s heightened pleading standard. Rather, they dispute whether
7 Plaintiffs’ allegations meet this standard. (Compare Mot. 17–19, with Opp’n 6–9, Dkt.
8 No. 31.) Plaintiffs’ allegations do not.
9 First, Plaintiffs fail to plead with particularity what information Chase omitted
10 regarding its BPS transactions. To satisfy Rule 9(s)’s heightened pleading requirement,
11 a plaintiff must “describe the content” of the alleged omission. Eisen v. Porsche Cars
12 N. Am., Inc., No. 2:11-cv-09405-CAS (FEMx), 2012 WL 841019, at *3 (C.D. Cal.
13 Feb. 22, 2012). Thus, “[t]he plaintiff must set forth what is false or misleading about a
14 statement, and why it is false.” Vess, 317 F.3d at 1106. Here, Plaintiffs’ broad
15 allegations that “[n]owhere” in Chase’s agreements does it disclose “when the
16 electronic payments will be funded,” and that Chase processes payments “at [its] own
17 discretion,” (see SAC ¶ 77), are not tied to any transaction and do not explain what part
18 of Chase’s omission makes it false or misleading. Thus, Plaintiffs’ fail to allege “the
19 circumstances of [the] omission with specificity.” McIntyre, 739 F. Supp. 3d at 799.
20 Moreover, the record also indicates that, contrary to Plaintiffs’ allegations, Chase
21 does disclose “when the electronic payments will be funded.” (See SAC ¶ 77.)
22 Specifically, Chase discloses in the BPTAs that funds “will be deducted from [the
23 customer’s] Pay From account . . . on the Send On date.” (See, e.g., Business BPTA
24 ¶ 1.E.) Plaintiffs acknowledge that the “Send On date” is “selected by the account
25 owner.” (SAC ¶ 43; see Opp’n 9.) Therefore, the very same BPTAs Plaintiffs rely on
26 defeat their omission theory because the agreements expressly disclose when Chase will
27 withdraw funds. (See Business BPTA ¶ 1.E; see also Consumer BPTA ¶ 1.E.).
28
1 Plaintiffs argue that Chase’s on-screen disclosures are ambiguous or insufficient
2 to alert customers of “the material consequences” of enrolling in the BPS. (Opp’n 5.)
3 However, the BPTAs state that “[t]he Delivery Method and lead time expected for each
4 type of payment your Payee will ordinarily receive will be indicated on screen when
5 [the customer’s] payment is scheduled.” (Consumer BPTA ¶ B.3.) This provision
6 covers the timing of Chase’s withdrawals and specifies how and when Chase provides
7 notice to consumers: “on screen” when “payment is scheduled.” (Id.) Plaintiffs’
8 Second Amended Complaint is silent regarding this “on screen notice.”3 They do not
9 allege that Chase failed to display the delivery-method or lead-time information, or that
10 the information was false or otherwise deficient or misleading. (See generally SAC.)
11 Second, Plaintiffs do not identify where Chase should have disclosed the
12 withdrawal-timing information. (See generally id.); Eisen, 2012 WL 841019, at *3
13 (holding that a plaintiff alleging fraudulent omission must specify “where the omitted
14 information should or could have been revealed”). Plaintiffs’ failure to specify where
15 Chase should have disclosed the withdrawal-timing information does not put Chase on
16 notice of the misconduct charged against it. Cf. Moore, 885 F.2d at 540 (“A pleading
17 is sufficient under [R]ule 9(b) if it identifies the circumstances constituting fraud so that
18 a defendant can prepare an adequate answer from the allegations.”)
19 Finally, Plaintiffs do not allege how the alleged omission would mislead a
20 reasonable consumer. They assert that a reasonable consumer would expect Chase to
21 withdraw funds only when the payee receives payment. (See SAC ¶¶ 28, 82.) However,
22 a plaintiff alleging fraud-based claims must “explain how the claims are false” or “how
23 the defendant intentionally misled” its customers. Cooper v. Pickett, 137 F.3d 616,
24 626–27 (9th Cir. 1997)). Here, Plaintiffs fail to explain how Chase’s BPS terms could
25
3 Plaintiffs contend that “[t]he complaint alleges” that Chase’s “digital interface and [BPS] setup
26 screen continue to represent to all users that payment will be sent on the date they select, without
disclosing that funds may be withdrawn earlier.” (Opp’n 19.) However, Plaintiffs’ Second Amended
27 Complaint contains no allegations regarding Chase’s payment-scheduling interface or on-screen
28 disclosures. (See generally SAC.)
1 mislead consumers about the timing of funds withdrawal. (See generally SAC.) In fact,
2 and contrary to Plaintiffs’ allegations, the BPTAs state that accountholders “authorize
3 [Chase] to remove funds” on the “Send On date” and “agree to have sufficient available
4 funds on the Send On date or Payment date.” (Consumer BPTA ¶ 1.3.A.1.) Plaintiffs
5 do not explain how this provision would mislead a consumer into believing that Chase
6 will withdraw funds only upon payment delivery. Nor do they explain how the alleged
7 omission was “false and misleading.” Asghari v. Volkswagen Grp. of Am., Inc., 42 F.
8 Supp. 3d 1306, 1325 (C.D. Cal. 2013).
9 In sum, Plaintiffs fail to adequately plead the “what,” “where,” or “how” of their
10 CLRA claim and fail to satisfy Rule 9(b)’s heightened pleading standard. Accordingly,
11 the Court DISMISSES Plaintiffs’ first cause of action on this ground.
12 In the interest of completeness and judicial efficiency, the Court nevertheless
13 addresses Chase’s two additional grounds for dismissal under Rule 12(b)(6). See New
14 Day Worldwide Inc. v. Swift, No. 2:19-cv-09948-AB (SSx), 2020 WL 6050700, at *2
15 (C.D. Cal. July 21, 2020) (considering additional grounds for dismissal under
16 Rule 12(b)(6) notwithstanding dismissal on threshold basis), aff’d sub nom. Grahan v.
17 Swift, No. 20-55779, 2022 WL 576024 (9th Cir. Feb. 25, 2022).
18 2. Chase’s BPS as a “Good” or “Service”
19 Chase next argues that Plaintiffs’ CLRA claim fails because it concerns money,
20 not “goods” or “services.” (Mot. 20–23.) Plaintiffs respond that their claim concerns
21 Chase’s alleged “misrepresentation and mismanagement” of the BPS. (Opp’n 10–12.)
22 By its terms, the CLRA applies only to transactions involving the “sale or lease
23 of goods or services to any consumer.” Cal. Civ. Code § 1770. The statute defines
24 “goods” as “tangible chattels bought or leased for use primarily for personal, family, or
25 household purposes.” Id. § 1761(a). It defines “services” as “work, labor, and services
26 for other than a commercial or business use, including services furnished in connection
27 with the sale or repair of goods.” Id. § 1761(b).
28
1 Courts interpreting these provisions have consistently held that purely financial
2 transactions fall outside the CLRA’s scope. For example, a financial institution’s act
3 of extending lines of credit to consumers does not constitute a “service” under the
4 statute. Berry v. Am. Express Publ’g, Inc., 147 Cal. App. 4th 224, 233 (2007). As Berry
5 explained, early drafts of the CLRA included the terms “money” and “credit,” but the
6 Legislature deliberately removed them before enactment—a decision that “strongly
7 counsels” against expanding the statute to reach transactions involving money or credit
8 unrelated to the sale or lease of goods or services. Id. at 230–31.
9 Here, Plaintiffs allege that the BPS is a “good” under the CLRA. (SAC ¶ 72.)
10 However, in their opposition brief, Plaintiffs argue that the BPS is a “service.”
11 (Opp’n 10–12.) The BPS is neither a “good” nor a “service” covered under the CLRA.
12 Intangible items, such as bank accounts, are not “goods” or “services” within the
13 meaning of the CLRA, and “ancillary services” provided in connection with such an
14 intangible item do not bring the transaction within the CLRA’s scope. Fairbanks v.
15 Superior Court, 46 Cal. 4th 56, 65 (2009). Plaintiffs identify no transaction for the “sale
16 or lease” of the BPS, as would be applicable to a CLRA good. (SAC ¶¶ 71–84); see
17 Cal. Civ. Code § 1770. The BPS is also not a covered “service” under the CLRA.
18 Plaintiffs’ CLRA claim concerns the timing of the movement of money from their bank
19 deposit accounts. (See, e.g., SAC ¶¶ 46–48, 77 (alleging that Chase does not alert
20 customers “when electronic payments will be funded from their accounts); see also
21 Opp’n 22 (alleging that Chase “debits funds early”).) The BPS is, at most, an “ancillary
22 service” provided in connection with an intangible item. Fairbanks, 46 Cal. 4th at 65.
23 As the BPS concerns the movement of money or ancillary monetary transactions,
24 Plaintiffs’ claim necessarily falls outside the CLRA’s scope.
25 The Court therefore concludes that Plaintiffs fail to state a claim for relief under
26 the CLRA, independent of their Rule 9(b) pleading deficiencies.
27
28
1 3. Keirco’s Statutory Standing
2 Chase next argues that Keirco lacks statutory standing to assert a CLRA claim
3 because it is a corporation, not a “consumer.” (Mot. 23–24; Reply 11–12, Dkt. No. 32.)
4 Plaintiffs respond that the CLRA should be construed broadly and that Keirco should
5 be treated the same as any individual because “[t]he nature of [the BPS] is identical
6 whether used by an individual or a small business like Keirco.” (Opp’n 12.)
7 Only a “consumer” may bring a CLRA claim. Cal. Civ. Code § 1780(a); see
8 Blair v. Mercedes-Benz of N. Am., Inc., 914 F.2d 261, 262 (9th Cir. 1990). Courts have
9 consistently held that the CLRA excludes corporate entities from its definition of
10 “consumers.” See Cooper v. Simpson Strong-Tie Co., 460 F. Supp. 3d 894, 912
11 (N.D. Cal. 2020) (dismissing CLRA claim because the statute excludes corporations
12 from the definition of “consumers”). As the Ninth Circuit has explained, “[t]he CLRA
13 distinguishes between an ‘individual’ and a ‘corporation,” and this distinction reflects
14 the Legislature’s intent to cabin standing under the CLRA “to individuals, not to
15 corporations.” Blair, 914 F.2d at 262.
16 Here, Keirco is a California corporation. (SAC ¶ 31.) As a business entity,
17 Keirco is not “an individual” under the CLRA. See Cooper, 460 F. Supp. 3d at 912.
18 Thus, Keirco lacks statutory standing to sue under the CLRA.
19 In sum, Plaintiffs fail to state a viable claim under the CLRA. First, Plaintiffs’
20 fail to meet Rule 9(b)’s heightened pleading standard, as they do not specify the who,
21 what, and where of the alleged fraud. Next, the CLRA applies only to the sale or lease
22 of goods or services, and Plaintiffs identify no such transaction involving Chase’s BPS.
23 As the BPS concerns the movement of money, not goods or services, it falls outside of
24 the CLRA’s scope. Finally, Keirco, as a corporate entity, lacks statutory standing under
25 the CLRA, which extends only to individual consumers. Accordingly, the Court
26 DISMISSES Plaintiffs’ first cause of action.
27
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1 B. FAL (Count II)
2 Plaintiffs allege that Chase violated the FAL by disseminating “untrue or
3 misleading statements” about the BPS. (SAC ¶¶ 85–97.) Chase argues that Plaintiffs
4 fail to meet Rule 9(b)’s particularity standard and do not identify any actionable
5 “advertisement.” (Mot. 17–19, 25–26.) The Court addresses each argument in turn.
6 1. Heightened Pleading Under Rule 9(b)
7 The FAL makes it “unlawful for a business to disseminate any statement which
8 is untrue or misleading and which is known, or which by the exercise of reasonable care
9 should be known, to be untrue or misleading.” Arevalo v. Bank of Am. Corp., 850 F.
10 Supp. 2d 1008, 1023–24 (N.D. Cal. 2011) (internal quotation marks omitted) (quoting
11 Ariz. Cartridge Remanufacturers Ass’n, Inc. v. Lexmark Int’l, Inc., 421 F.3d 981, 985
12 (9th Cir. 2005)). Courts interpret the statute “broadly to encompass not only advertising
13 which is false,” but also true advertising which is “either actually misleading or which
14 has a capacity, likelihood, or tendency to deceive or confuse the public.” Davis v. HSBC
15 Bank Nev., N.A., 691 F.3d 1152, 1162 (9th Cir. 2012) (citation modified).
16 Here, Plaintiffs allege that Chase engaged in unfair and deceptive conduct by
17 affirmatively misrepresenting material facts and concealing critical information about
18 how the BPS would operate after First Republic’s accounts transition to Chase, conduct
19 intended to mislead customers regarding the nature and operation of the BPS. (See SAC
20 ¶¶ 85–97.) Accordingly, Plaintiffs base their FAL claim on a false representation, and
21 it is thus “grounded in fraud” and must satisfy Rule 9(b)’s heightened pleading standard.
22 See Davidson v. Kimberly–Clark Corp., 889 F.3d 956, 964 (9th Cir. 2018) (noting that
23 FAL claims grounded in fraud must satisfy Rule 9(b)).
24 Plaintiffs base their FAL claim on the same factual allegations as their CLRA
25 claim. (Compare SAC ¶¶ 75–82, with id. ¶¶ 86–94.) As discussed above, Plaintiffs fail
26 to plead with particularity the “what,” “where,” and “how” of the alleged fraud. Thus,
27 their FAL claim suffers from the same pleading deficiencies as their CLRA claim and
28 fails to satisfy Rule 9(b)’s heightened pleading standard.
1 2. Chase’s “Advertisements”
2 Plaintiffs’ FAL claim also fails because they do not identify any actionable
3 “advertisement.” The FAL prohibits “induc[ing] the public to enter into any obligation”
4 through “a statement that is untrue or misleading.” Hodsdon v. Mars, Inc., 891 F.3d
5 857, 867 (9th Cir. 2018) (internal quotation marks omitted). To be actionable, a
6 statement must be (1) widely disseminated to the public, and (2) likely to influence
7 consumers to purchase goods or services. Cal. Bus. & Prof. Code § 17500.
8 Here, Plaintiffs identify two categories of allegedly misleading materials: (1) the
9 Transition Letters Chase sent to Plaintiffs, and (2) Chase’s DSA and BPTAs. (See SAC
10 ¶¶ 86–88.) Neither category qualifies as an “advertisement” under the FAL.
11 First, the Transition Letters do not qualify as advertisements under the FAL.
12 Chase sent the letters directly to Plaintiffs, after acquiring—but before migrating—their
13 accounts from FRB. (Id. ¶¶ 11, 14; see Transition Letters.) Plaintiffs do not allege that
14 Chase distributed these letters to the public or used them in any advertising campaign.
15 (See generally SAC.) Without allegations plausibly showing that the letters were
16 disseminated to the public and likely to influence consumers to use the BPS, they cannot
17 qualify as actionable advertisements under the FAL. Cal. Bus. & Prof. Code § 17500
18 Second, the DSA and BPTAs are likewise not actionable as advertisements. The
19 FAL regulates public-facing statements intended to induce consumer transactions. See
20 Hodsdon, 891 F.3d at 867. Contracts like the DSA and BPTAs, by contrast, formalize
21 existing relationships between parties and reflect terms negotiated after a consumer has
22 already been persuaded to engage in a transaction. See Prager Univ. v. Google LLC,
23 951 F.3d 991, 1000 (9th Cir. 2020) (noting that “contracts are not advertisements or a
24 promotional campaign”). Here, Plaintiffs do not allege that these agreements were
25 presented to them, or to the public, in connection with any advertising campaign
26 initiated by Chase. (See generally SAC.) They similarly do not allege that statements
27 contained in a private contract are somehow actionable advertising under the FAL. (See
28 generally id.); see Sanchez v. Navy Fed. Credit Union, No. 5:23-cv-00285-JGB (KKx),
1 2023 WL 6370235, at *9 (C.D. Cal. Aug. 14, 2023) (questioning whether “a statement
2 contained inside a contract is actionable under the FAL”). As Plaintiffs fail to plausibly
3 establish that the DSA or the BPTAs are actionable advertisements, they fail to state a
4 claim under the FAL.
5 In sum, Plaintiffs fail to state a claim under the FAL because their allegations fail
6 to meet Rule 9(b)’s heightened pleading standard and are insufficient to plausibly
7 establish the existence of an actionable advertisement under the FAL. Accordingly, the
8 Court DISMISSES Plaintiffs’ second cause of action.
9 C. UCL (Count III)
10 The UCL prohibits “any unlawful, unfair or fraudulent business act or practice
11 and unfair, deceptive, untrue or misleading advertising.” Cal. Bus. & Prof. Code
12 § 17200. The statute provides a separate and distinct theory of liability under each of
13 the three prongs: “unlawful,” “unfair,” and “fraudulent.” Lozano v. AT&T Wireless
14 Servs., Inc., 504 F.3d 718, 731 (9th Cir. 2007)).
15 Here, Plaintiffs allege that Chase engaged in fraudulent, unlawful, and unfair
16 business practices in violation of the UCL by failing to disclose when it withdraws funds
17 from payor accounts. (See SAC ¶¶ 98–118.) Chase argues that Plaintiffs’ UCL claim
18 fails because (1) the fraudulent-prong claim does not meet Rule 9(b)’s particularity
19 standard, (2) the unlawful-prong claim is derivative of, and fails with, Plaintiffs’ CLRA
20 and FAL claims, and (3) the unfair-prong claim merely repeats the same allegations as
21 Plaintiffs’ fraudulent- and unfair-prong claims. (Mot. 17–19, 24–25.) Plaintiffs
22 respond that they adequately plead each prong and that, even if one prong fails, the other
23 prongs “would still stand.” (Opp’n 13–19.)
24 1. Fraudulent-Prong Claim
25 UCL’s fraudulent prong requires Plaintiffs to “state with particularity the
26 circumstances constituting fraud.” Kearns, 567 F.3d at 1124. Here, Plaintiffs’
27 fraudulent-prong allegations mirror their CLRA and FAL allegations. (Compare SAC
28 ¶¶ 76–80, 87–91, with id. ¶¶ 100–05, 110–12.) As discussed above, Plaintiffs fail to
1 plead the alleged fraud with specificity. Accordingly, the Court finds that Plaintiffs’
2 UCL fraudulent-prong claim fails for the same reasons as their CLRA and FAL claims.
3 2. Unlawful-Prong Claim
4 The unlawful prong “borrows violations of other laws” and treats them as
5 independently actionable unlawful business practices. Farmers Ins. Exch. v. Superior
6 Court, 2 Cal. 4th 377, 383 (1992). However, a plaintiff must plead a predicate violation
7 of law. See Krantz v. BT Visual Images, L.L.C., 89 Cal. App. 4th 164, 178 (2001)
8 (noting that the viability of an unlawful-prong claim depends on whether the underlying
9 causes of action survive). Here, Plaintiffs predicate their UCL claim on Chase’s alleged
10 violations of the CLRA and FAL. (SAC ¶¶ 107–08, 110; Opp’n 13–19.) As discussed
11 above, both claims fail. Therefore, Plaintiffs’ UCL unlawful-prong claim lacks a legal
12 anchor and necessarily fails with their predicate causes of action.
13 3. Unfair-Prong Claim
14 Courts consistently hold that “the unfair prong of the UCL cannot survive if the
15 claims under the other two prongs of the UCL do not survive.” Milliam v. Energizer
16 Brands, LLC, No. 5:21-cv-01500-JWH (SHKx), 2022 WL 19001330, at *7 (C.D. Cal.
17 Dec. 9, 2022); see In re Actimmune Mktg. Litig., No. 3:08-cv-02376-MHP, 2009 WL
18 3740648, at *14 (N.D. Cal. Nov. 6, 2009) (dismissing the UCL unfair-prong claim
19 where the plaintiffs’ “unfair prong claims overlap entirely with their claims of fraud”),
20 aff’d, 464 F. App’x 651 (9th Cir. 2011).
21 Here, Plaintiffs’ unfair-prong claim mirrors their underlying fraudulent- and
22 unlawful-prong claims. (See SAC ¶¶ 104–115; Opp’n 20–23.) Plaintiffs allege that
23 Chase’s practices are “unfair” because it withdraws funds from payor accounts earlier
24 than disclosed. (SAC ¶¶ 107, 110–11, 113.) In their opposition brief, Plaintiffs clarify
25 that this conduct reflects an “unfair business practice” intended to mislead consumers
26 and “force them to bear the brunt of costs.” (Opp’n 16.) However, Plaintiffs’ alleged
27 “unfairness” is indistinguishable from the alleged deception. As such, Plaintiffs’
28
1 unfair-prong claim is not independently viable and fails alongside Plaintiffs’ other UCL
2 theories. Milliam, 2022 WL 19001330, at *7.
3 In sum, Plaintiffs fail to state a claim under any UCL prongs. Accordingly, the
4 Court DISMISSES Plaintiffs’ third cause of action.
5 D. Unjust Enrichment (Count IV)
6 Plaintiffs also allege that Chase prematurely withdraws funds from customer
7 accounts before sending payments to designated payees, thereby earning interest for
8 itself and triggering overdraft and account fees that unjustly enrich Chase at Plaintiffs’
9 expense. (SAC ¶¶ 119–23.) Chase argues that the unjust enrichment claim is barred by
10 valid contracts governing the parties’ relationship and their dispute. (Mot. 28–29.)
11 Courts are divided on whether California recognizes unjust enrichment as an
12 independent cause of action. See ESG Cap. Partners, LP v. Stratos, 828 F.3d 1023,
13 1038 (9th Cir. 2016) (“Some California courts allow a plaintiff to state a cause of action
14 for unjust enrichment, while others have maintained that California has no such cause
15 of action.”) Given this uncertainty, courts generally treat such claims as quasi-contract
16 claims for restitution. Id. at 1038–39. However, an unjust enrichment or claim “cannot
17 lie” where a valid express contract governs the same subject matter. Rutherford
18 Holdings, LLC v. Plaza Del Rey, 223 Cal. App. 4th 221, 231 (2014) (citation omitted).
19 Here, Plaintiffs’ do not dispute that valid written agreements govern the terms of
20 the BPS. (See SAC ¶¶ 35, 37–38 (alleging that the DSA “frequently” addresses the
21 BPS, and that the BPTAs specifically govern its operation); Opp’n 20 (acknowledging
22 that Plaintiffs “may have agreed to certain terms and conditions to access Chase
23 accounts”).) As valid express contracts govern Chase’s relationship with Plaintiffs and
24 the subject matter of the parties’ dispute, Plaintiffs’ unjust enrichment claim is therefore
25 barred as a matter of law. See Kouball v. Seaworld Parks & Ent., Inc., No. 20-cv-56069,
26 2020 WL 4947877, at *1 (9th Cir. Oct. 25, 2021) (holding that a claim for unjust
27 enrichment “is barred where a contract governs the dispute between the parties”).
28
1 Moreover, Plaintiffs’ unjust enrichment claim is premised on the same facts and
2 seeks the same relief as their fraud-based consumer protection claims. (SAC ¶¶ 121–
3 23.) As Plaintiffs’ underlying claims fail, so too does their unjust enrichment claim.
4 See Brown v. Brita Prods., Co., No. 2:23-cv-07851-DMG (RAOx), 2024 WL 4815354,
5 at *6 (C.D. Cal. Sept. 30, 2024) (holding that if “statements are not actionable under the
6 UCL, FAL, and CLRA,” they “cannot form the basis” of an unjust enrichment claim).
7 Plaintiffs offer several arguments to save their claim. First, they contend that “no
8 express agreement governs or discloses the precise conduct at issue.” (Opp’n 20.)
9 However, the relevant inquiry is not whether a contract addresses every act alleged, but
10 whether “there exists between the parties a valid express contract covering the same
11 subject matter.” See Rutherford, 223 Cal. App. 4th at 231. As discussed above, the
12 DSA and BPTAs govern the BPS and the parties’ relationship.
13 Second, Plaintiffs argue they are “entitled to plead unjust enrichment in the
14 alternative to breach of contract.” (Opp’n 20.) While parties may “plead in the
15 alternative, the allegation of binding contracts nullifies the unjust enrichment claim.”
16 Lindner v. Occidental Coll., No. 2:20-cv-8481-JFW (RAOx), 2020 WL 7350212, at *9
17 (C.D. Cal. Dec. 11, 2020). A plaintiff “may not recover on both claims that an
18 enforceable, binding contract exists and unjust enrichment, but it may plead both as
19 alternatives to one another.” Cosmonova, LLC v. BioFilm, Inc., 763 F. Supp. 3d 1157,
20 1171 (S.D. Cal. 2025). Here, Plaintiffs’ do not dispute that valid written agreements
21 govern the terms of the BPS. (See SAC ¶¶ 35, 37–38.) Moreover, Plaintiffs concede
22 that they “purposefully omitted” the breach of contract claim from their Second
23 Amended Complaint. (Opp’n 1 n.1.) As Plaintiffs did not plead a breach of contract
24 claim in their Second Amended Complaint, (see SAC ¶¶ 71–123), they cannot plead
25 unjust enrichment in the “alternative[],” see Cosmonova, 763 F. Supp. 3d at 1171.
26 In sum, Plaintiffs’ unjust enrichment claim is barred by valid contracts governing
27 their relationships with Chase and the subject matter of the dispute. Accordingly, the
28 Court DISMISSES Plaintiffs’ fourth cause of action.
1] E. Leave to Amend
2 Where a court grants a motion to dismiss, it should generally provide leave to
3 || amend unless it is clear that amendment would be futile. See Fed. R. Civ. P. 15(a);
4|| Manzarek v. St. Paul Fire & Marine Ins. Co., 519 F.3d 1025, 1031 (9th Cir. 2008).
5 || Leave to amend may be denied if “the court determines that the allegation of other facts
6 || consistent with the challenged pleading could not possibly cure the deficiency.”
7 || Schreiber Distrib. Co. v. Serv-Well Furniture Co., 806 F.2d 1393, 1401 (9th Cir. 1986).
8 Despite ample opportunity to state viable claims, Plaintiffs again fail to do so. In
9 || dismissing the CLRA, FAL, and UCL claims in the First Amended Complaint, the
10 | Court identified the pleading deficiencies and explained how to cure them. (See Order
11 | Grant. Mot. Dismiss 5—11, Dkt. No. 26.) As Plaintiffs’ Second Amended Complaint
12 | suffers from the same pleading defects, the Court finds that further amendment would
13 || be futile. Schreiber, 806 F.2d at 1401. Accordingly, the Court DECLINES to grant
14 || leave to amend.
15 Vv. CONCLUSION
16 For the reasons discussed above, the Court GRANTS Chase’s Motion to
17 || Dismiss, (Dkt. No. 30), and DISMISSES Plaintiffs’ Second Amended Complaint
18 | WITHOUT LEAVE TO AMEND and WITH PREJUDICE. The Court will issue
19 || judgment consistent with this order.
20
21 IT IS SO ORDERED.
22
23 November 26, 2025
6 OTIS D. HT, Il
UNITED STATES ie RICT JUDGE
28