company did not abandon mark 12 || because it continued to use old stationery and commissioned advertisements using the logos
How later courts described this case
- company did not abandon mark 12 || because it continued to use old stationery and commissioned advertisements using the logos
Written by the judges who cited it.
The opinion
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8 UNITED STATES DISTRICT COURT
9 NORTHERN DISTRICT OF CALIFORNIA
10 San Francisco Division
11 CHARLES BERTINI, Case No. 24-cv-03437-YGR (LB)
12 Plaintiff,
DISCOVERY ORDER
13 v.
Re: ECF No. 75
14 APPLE, INC.,
15 Defendant.
16
17 INTRODUCTION
18 Plaintiff Charles Bertini seeks to cancel Apple’s trademark registration for the APPLE mark for
19 educational and entertainment services. The USPTO’s Trademark Trial and Appeal Board (TTAB)
20 dismissed Bertini’s fraud-on-the-USPTO claims with prejudice and ruled in Apple’s favor on
21 abandonment after trial. The trial judge here dismissed the fraud claims, leaving abandonment at
22 issue.1 The parties dispute two categories of discovery: documents held by Apple’s attorneys
23 relevant to abandonment (RFPs 2, 3, and 4) and proprietary consumer-purchase records (RFP 7).2
24 The court can decide the dispute without oral argument. Civil L. R. 7-1(b). The court denies the
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1 Order – ECF No. 63 at 1–2; Order – ECF No. 69 at 1, 5–8. Citations refer to material in the
27 Electronic Case File (ECF); pinpoint citations are to the ECF-generated page numbers at the top of
documents.
1 requests under Fed. R. Civ. P. 26(b): attorney records are duplicative and disproportionate, and
2 consumer-purchase information is disproportionate to proving use of the mark.
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4 ANALYSIS
5 Parties may obtain discovery of any nonprivileged matter relevant to any party’s claim or
6 defense and proportional to the needs of the case, considering the importance of the issues at stake
7 in the action, the amount in controversy, the parties’ relative access to relevant information, the
8 parties’ resources, the importance of the discovery in resolving the issues, and whether the burden
9 or expense of the proposed discovery outweighs its likely benefit. Information within this scope of
10 discovery need not be admissible in evidence to be discoverable. Fed. R. Civ. P. 26(b). “Pretrial
11 discovery is ordinarily accorded a broad and liberal treatment.” Peng v. Nw. Mut. Life Ins. Co., No.
12 17-cv-01760-SI, 2017 WL 3007030, at *1 (N.D. Cal. July 14, 2017) (cleaned up) (quoting Shoen v.
13 Shoen, 5 F.3d 1289, 1292 (9th Cir. 1993)). The party moving to compel discovery “has the initial
14 burden of establishing that the information sought is relevant to any party’s claim or defense and
15 proportional to the needs of the case.” Impinj, Inc. v. NXP USA, Inc., No. 19-cv-03161-YGR
16 (AGT), 2022 WL 16586886, at *2 (N.D. Cal. Nov. 1, 2022) (cleaned up). Federal Rule of Civil
17 Procedure 26(b)(2)(C) requires the court to limit discovery if it determines that “the discovery
18 sought is unreasonably cumulative or duplicative, or can be obtained from some other source that is
19 more convenient, less burdensome, or less expensive.”
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21 1. Attorney Documents (RFPs 2, 3, and 4)
22 RFPs 2, 3, and 4 seek documents held by Apple’s attorneys used in USPTO statements about
23 use of the mark.3 Apple produced the documents that it relied on in its statements and contends that
24 the plaintiff seeks documents that the attorneys saved, which implicates attorney-client privilege
25 and would require review.4 The court denies the discovery. The RFPS are duplicative, unnecessary,
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3 Id. at 2–4.
] and disproportionate because they require review for privilege. Fed. R. Civ. P. 26(b). The requests
2 || are overbroad because they seek all documents in the attorneys’ possession.’ Apple’s compromise
3 || to produce additional use-in-commerce documents is sufficient.°
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5 |} 2. Consumer-Purchase Records (RFP 7)
6 RFP 7 is for three sample documents per year (2011 to 2015) showing consumer purchases of
7 || Apple’s services offered under the APPLE mark.’ As Apple argues, purchase records are
8 || unnecessary because USPTO guidelines require only promotional materials (such as an
9 || advertisement, brochure, or website printout) to prove service-mark use.* The Ninth Circuit agrees:
10 || use in commerce can be shown by advertisements or solicitations. Prudential Ins. Co. of Am. v.
11 Gibraltar Fin. Corp. of Cal., 694 F.2d 1150, 1156 (9th Cir. 1982) (company did not abandon mark
12 || because it continued to use old stationery and commissioned advertisements using the logos); Well.
13 || Fargo & Co. v. ABD Ins. & Fin. Servs., Inc., 758 F.3d 1069, 1072 (9th Cir. 2014), as amended
14 || (Mar. 11, 2014) (Wells Fargo did not abandon mark where it used it in customer presentations and
3 15 solicitations). The plaintiff claims relevance under Fed. R. Evid. 401, but the records are
a 16 || disproportionate given Apple’s agreement to produce use-in-commerce documents.”
Z 18 CONCLUSION
19 The court denies the plaintiffs discovery requests. This disposes of ECF No. 75.
20 IT IS SO ORDERED.
21 Dated: June 30, 2025 Lit EC
22
LAUREL BEELER
23 United States Magistrate Judge
24
25 |) ° dd. (making this point and collecting cases).
26 || ° ld. at4.
1 Td. at 5.
27 8 Id. (citing □□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□□
28 || ? Id.