The opinion
UNITED STATES DISTRICT COURT
WESTERN DISTRICT OF LOUISIANA
SHREVEPORT DIVISION
ALL GREEN CORPORATION, A CIVIL ACTION NO. 20-0121
DELAWARE CORPORATION D/B/A
GREEN COUNTRY LAWN AND
LANDSCAPE
VERSUS JUDGE S. MAURICE HICKS, JR.
BRIAN WESLEY, ET AL. MAGISTRATE JUDGE HORNSBY
MEMORANDUM RULING
Before the Court is a Motion for Partial Dismissal (Record Document 19) filed by
Defendants Brian Wesley (“Wesley”), Monica Rawls (“Rawls”), Tim Weatherton, Jeriquies
“Jay” Smith (“Smith”), Edd Boyd, and Organny Green Lawns, LLC a/k/a Southern Green
Lawn Care (“Southern Green”).1 Plaintiff, All Green Corporation d/b/a Green Country
Lawn and Landscape (“Green Country”) opposes the Motion. See Record Document 27.
Defendants have filed a reply. See Record Document 32. For the foregoing reasons,
Defendants’ Motion is GRANTED IN PART and DENIED IN PART.
FACTUAL AND PROCEDURAL BACKGROUND
Green Country is a professional lawn care business with longstanding success in
the Ark-La-Tex region spanning over two decades. See Record Document 10 at ¶1. Each
of the individual Defendants were employed by Green Country in a variety of positions
ranging from technicians to managers. See id. at ¶19. In January 2020, however, all left
1 Green Country does not provide a d/b/a designation to Southern Green because Organny Green Lawns,
LLC has not registered the name with the Louisiana Secretary of State. See Record Document 10 at ¶10.
However, Green Country does recognize that Organny does business under the name “Southern Green
Lawn Care,” hence the a/k/a classification.
the company virtually simultaneously and began working for Southern Green in direct
competition with their former employer. See id. at ¶33.
Green Country alleges Defendants, alongside its former CFO Kreg Culler
(“Culler”), started planting seeds for their own business while still employed. In May 2019,
Culler and Wesley organized Organny Green Lawns, LLC with the Louisiana Secretary
of State. See id. at ¶21. Green Country believes Defendants began using their Customer
List and stationery to make overtures to existing Green Country customers shortly before
departing, and ultimately downloaded and removed documents to take with them to their
new operation in aid of solicitation of new business. See id. at ¶¶35-39. These solicitations
included false and disparaging portrayals of Green Country. See id. at ¶40. Finally, Green
Country accuses Rawls of canceling at least sixteen pre-paid services with existing
customers on the day of her resignation. See id. at ¶44.
According to Green Country, Defendants continued to make use of its Customer
List after leaving the company in support of their new business. See id. at ¶45. Southern
Green has also sent out familiar advertisements, utilized the same pricing scheme, and
created a website with a similar layout to that of Green Country, creating confusion
amongst Green Country customers. See id. at ¶¶47-52.
The Court entered a Consent Preliminary Injunction on March 16, 2020, placing
various restrictions on Southern Green with respect to its use of Green Country’s
company property and solicitation of its customers. See Record Document 18. After
months in a holding pattern, the instant Motion was filed shortly after Green Country
requested dates for a Rule 26(f) conference and expressed its intent to commence
discovery. See Record Document 27 at 2.
This lawsuit grows out of alleged improprieties committed by Defendants both
while employed by Green Country and after forming Southern Green. Green Country
claims nine causes of action against Defendants. See Record Document 10. Defendants’
Motion seeks to dismiss Green Country’s claims for: (1) trademark infringement, (2)
trademark dilution and blurring, (3) fraud, (4) conversion, (5) treble damages pursuant to
the Louisiana Unfair Trade Practices Act (“LUTPA”), (6) breach of contract, and (7) unjust
enrichment. See Record Document 19. They also seek to remove all conspiracy
allegations related to these substantive claims. See id.
LAW AND ANALYSIS
I. Legal Standard
In order to survive a Rule 12(b)(6) motion to dismiss, a plaintiff must plead “enough
facts to state a claim [for] relief that is plausible on its face.” Bell Atlantic Corp. v. Twombly,
550 U.S. 544, 570, 127 S. Ct. 1955, 1974 (2007). A complaint attacked by Rule 12(b)(6)
does not need detailed factual allegations but requires more than labels and conclusions.
See Twombly, 550 U.S. at 555. Importantly, a “formulaic recitation of the elements of a
cause of action will not do.” Id. When evaluating a pleading, courts must construe the
complaint liberally and accept all factual allegations as true. See In re Katrina Canal
Breaches Litig., 495 F.3d 191, 205 (5th Cir. 2009). However, courts need not accept legal
conclusions as facts. See Ashcroft v. Iqbal, 556 U.S. 662, 678, 129 S. Ct. 1937, 1949
(2009).
II. Analysis
Prior to analyzing the substantive arguments made in Defendants’ Motion, the
Court must first address a dispute over what documentary evidence it may consider.
Although generally courts are not permitted to review materials outside of the pleadings
when ruling on a 12(b)(6) motion to dismiss, limited exceptions do exist. See Haygood v.
Begue, 2014 WL 1320152 at *1 (W.D. La. Mar. 31, 2014). Specifically, a court may
consider documents that are referenced in the plaintiff’s complaint and are central to
plaintiff’s claims. See Scanlan v. Texas A&M University, 343 F.3d 533, 536 (5th Cir.
2003).
In dispute are two affidavits from customers of Green Country attached to Plaintiff’s
opposition memorandum. See Record Documents 27-3 & 27-6. Neither affidavit—nor
particular customer name—is referenced in Plaintiff’s complaint. Therefore, the Court
cannot consider these attached exhibits in evaluating the instant Motion. The Court can
and will consider all other attached documents to both Defendants’ Motion and Plaintiff’s
opposition, as these exhibits were referenced in Plaintiff’s complaint and are key to
specific claims.
A. Trademark Infringement
To prevail on a claim of federal trademark infringement under the Lanham Act, 15
U.S.C. § 1125(a), a plaintiff must show (1) ownership of a legally protectable mark and
(2) a likelihood of confusion created by an infringing mark.2 See Nola Spice Designs, LLC
v. Haydel Enters., Inc., 783 F.3d 527, 536 (5th Cir. 2015). A legally protectable mark must
2 The “likelihood of confusion” prong is not in dispute at this time, and the Court is satisfied that Green
Country had sufficiently pled allegations to satisfy it. As such, it will not be analyzed.
be distinctive either (1) inherently or (2) through an acquired secondary meaning. See
Am. Rice, Inc. v. Producers Rice Mill, Inc. 518 F.3d 321, 329 (5th Cir. 2008). Registration
of a mark with the U.S. Patent and Trademark Office is “prima facie evidence that the
mark is inherently distinctive.” Nola Spice Designs, 783 F.3d at 537.
Acquired distinctiveness through secondary meaning “occurs when, in the minds
of the public, the primary significance of a mark is to identify the source of the product
rather than the product itself.”3 Wal-Mart Stores, Inc. v. Samara Bros., Inc., 529 U.S. 205,
210-11, 120 S.Ct. 1339 (2000). The Fifth Circuit has articulated seven factors courts must
consider when evaluating a mark for secondary meaning. These factors include: (1)
length and manner of use of the mark, (2) volume of sales, (3) amount and manner of
advertising, (4) nature and use of the mark in newspapers and magazines, (5) consumer-
survey evidence, (6) direct consumer testimony, and (7) the defendant’s intent in copying
the mark. See Pebble Beach Co. v. Tour 18 I Ltd., 155 F.3d 526, 541 (5th Cir. 1998).
Green Country believes Southern Green has unlawfully infringed upon the “Green
Country” name by using its name on envelopes, its stationery, its pricing strategy, and its
longstanding likeness and brand recognition. See Record Document 10 at ¶58. Southern
Green argues Green Country fails to make sufficient factual allegations in demonstration
of an acquired secondary meaning. See Record Document 19-1 at 4. They further argue
Green Country does not own the intellectual property rights for its pricing scheme, and
therefore cannot claim infringement of this strategy. See id. at 5.
3 The parties agree that Green Country’s mark lacks inherent distinctiveness and secondary meaning must
be established to succeed on a trademark infringement claim.
The existence of secondary meaning—and trademark infringement claims
generally—is a highly fact-intensive inquiry relying heavily upon evidence produced
during discovery. See New York State Elec. & Gas Corp. v. U.S. Gas & Elec., Inc., 697
F.Supp.2d 415, 428 (W.D.N.Y. Mar. 19, 2010) (citing Igloo Products Corp. v. Brandtex,
Inc., 202 F.3d 814, 818 (5th Cir. 2000)). Consequently, the vast majority of case law
pertaining to these types of actions takes place at the summary judgment stage and
consists of a factor-by-factor analysis. See e.g., Board of Supervisors of Louisiana State
University v. Smack Apparel Co., 438 F. Supp.2d 653 (E.D. La. July 18, 2006). However,
at the 12(b)(6) stage, the inquiry remains one of plausibility and courts recognize that
evidence on all seven factors may not be present. See id. at 429. Thus, several circuits
have held long-term, exclusive use of a mark to be significant evidence of secondary
meaning. See Int’l. Bancorp, LLC v. Societe des Bains de Mer et du Cercle des
Estrangers a Monaco, 329 F.3d 359, 370 (4th Cir. 2003); Thomas & Betts Corp. v. Panduit
Corp., 138 F.3d 277, 295 (7th Cir. 1998); Stuart Hall Co., Inc. v. Ampad Corp., 51 F.3d
780, 789 (8th Cir. 1995).
In support of an acquired secondary meaning of its mark, Green Country
repeatedly stresses its longstanding success within the Ark-La-Tex community spanning
over two decades. See Record Document 10 at ¶¶1, 15, 16, 56. Green Country
emphasizes that customers throughout the region have come to know and trust their
name when looking for reliable and quality lawn care services. See id. at ¶16. Green
Country also states that its marketing strategy, particularly its use of its color scheme, is
designed in aid of creating secondary meaning for its brand for Ark-La-Tex customers,
and further discusses the specifics of this design scheme in terms of its trade dress
claims. See id. at ¶¶18, 67-70. Lastly, its pleading details many of the steps taken by
Defendants to appropriate Green Country customers, charging that many of their initial
business decisions were intended to capitalize on Green Country’s success and
reputation in the community by tying Southern Green to Green Country.4 See id. at ¶33,
35-37.
Defendants attempt to equate Green Country’s pleadings to the threadbare
assertions of secondary meaning made in a recent case before the Eastern District of
Louisiana. See Express Lien, Inc. v. Handle, Inc., 2020 WL at *12 (E.D. La. Mar. 3, 2020).
This Court, however, finds meaningful distinction between the singular conclusory
statement reciting the definition of secondary meaning present in Express Lien and the
overarching description of Defendants’ attempts to capitalize on their former employer’s
mark, notoriety, and success. While the pleading may not address all of the factors
required to demonstrate an acquired secondary meaning, the Court is satisfied that an
initial showing of plausibility has been made with respect to an unauthorized use of the
“Green Country” name on envelopes, stationery, and overall brand and likeness.
However, a similar showing has not been made with respect to Green Country’s
pricing strategy. As emphasized in Southern Green’s motion, documents attached to the
Amended Complaint outlining the pricing strategy at issue reveal it to be copyrighted by
Real Green Systems. See Record Documents 10-5 & 10-6. Green Country makes no
attempt to detail their relationship with this company, nor do they allege facts as to how
they possess standing to claim infringement upon property owned by Real Green
4 The Court is particularly taken by alleged mailings sent to Green Country customers inside Green Country
envelopes containing a brief letter from Defendants attempting to persuade customers to move their
business.
Systems. Tellingly, they also do not counter this point in their opposition memorandum to
this Motion. The Court cannot allow such claims to proceed without any factual basis
concerning Green Country’s ownership of this pricing scheme. However, in lieu of
dismissal, the Court is inclined to grant Green Country an opportunity to amend their
Complaint to clarify their relationship with Real Green Systems as it pertains to their
pricing scheme and related claims.
While Green Country’s claims will certainly need additional sprucing with respect
to the numerous secondary meaning factors, the Court believes such absences are not
fatal at this stage of this litigation. After discovery has commenced, the parties (and the
Court) will have a better understanding of whether Green Country’s claims for trademark
infringement hold sufficient water. At this point, with the exception of those claims
pertaining to its pricing scheme, Green Country has provided sufficient pleadings to
survive a motion to dismiss. Green Country shall amend their pricing scheme claims
within twenty-eight (28) days of this ruling to reflect the nature of their relationship with
Real Green Systems.
B. Trade Dress Dilution and Blurring
Trade dress refers to “the total image and overall appearance of a product,”
including the size, shape, colors, textures, graphics, and sales techniques that
characterize the product. Frank’s Casing Crew & Rental Tools, Inc. v. David L. Sipos
Vermilion River Tool & Equipment Co., 2005 WL 1567307 at *3 (W.D. La. June 28, 2005).
As stated by both parties, although the Lanham Act establishes separate causes of action
for trademarks and trade dress, the same test is utilized to analyze the protectability of
each. See Amazing Spaces, Inc. v. Metro Mini Storage, 608 F.3d 225, 235, n. 8 (5th Cir.
2010). Thus, a plaintiff must demonstrate (1) their trade dress is legally protectable, either
inherently or via secondary meaning; and (2) their trade dress has been infringed, which
requires considering the likelihood of confusion. See TWTB, Inc. v. Rampick, 152 F.
Supp.3d 549, 572-73 (E.D. La. Jan. 20, 2016).
Green Country alleges its trade dress has been diluted through Defendants’ use
of its color scheme, design, and pricing methodology. See Record Document 10 at ¶64.
Southern Green raises the same arguments made in contention of Green Country’s
trademark infringement claims. See Record Document 19-1 at 5. Once again, the Court
finds plausible allegations have been made to state a claim for trade dress dilution, with
the exception of those related to pricing scheme. Green Country has sufficiently described
its green and yellow color scheme and how it has been developed with customers in mind.
See Record Document 10 at ¶70. However, it has not addressed its relationship with Real
Green Systems and its effect on the pricing strategy. As a result, the Court will permit the
dilution claims pertaining to color scheme and design to proceed, but Green Country must
amend its pricing strategy claims within twenty-eight (28) days of this ruling.
C. Fraud
Article 1953 of the Louisiana Civil Code defines fraud as a misrepresentation or
suppression of the truth made with intent to either obtain an unjust advantage for one
party or to cause a loss to another. See La. Civ. Code Ann. art. 1953. Fraud may also
flow from silence or inaction. See id. A delictual or tort fraud claim requires (1) a
misrepresentation of material fact (2) made with the intent to deceive (3) causing
justifiable reliance with resulting injury. See Newport Ltd. v. Sears, Roebuck & Co., 6 F.3d
1058, 1068 (5th Cir. 1993). Federal Rule of Civil Procedure 9(b) assigns a heightened
pleading standard for claims of fraud, providing that “a party must state with particularity
the circumstances constituting fraud or mistake. Malice, intent, knowledge, and other
conditions of a person’s mind may be alleged generally.”
Green Country alleges Defendants committed fraud through their use of Green
Country return labels on mailings to prospective customers, along with specific
disparaging misrepresentations they made concerning Green Country. See Record
Document 10 at ¶76-77. They also allege Rawls fraudulently canceled and refunded
prepayments prior to her exit from Green Country. See id. at ¶78. Defendants argue for
dismissal of these fraud claims because no misrepresentations were made to Green
Country, and consequently, no reliance occurred. See Record Document 19-1 at 5.
A nearly identical situation to the instant matter has recently been addressed within
this district. See People Source Staffing Professionals, L.L.C. v. Robertson, 2019 WL
3432606 (W.D. La. July 15, 2019). In Robertson, an employer sued its former employees
for conspiracy to commit fraud following a mass exodus and subsequent efforts to “poach
and misappropriate.” Id. at *2. The individual defendants moved for a 12(b)(6) dismissal,
arguing any misrepresentations or suppressions of the truth were made to customers,
vendors, or service providers, as opposed to the former employer itself. See id. at *6.
Nevertheless, the court held the plaintiff’s complaint had alleged sufficient facts to suggest
that, at least while employed, the former employees had committed fraud by omission in
scheming together to open a rival business and hiding their plans from their employer.
See id. at *7.
Green Country’s pleadings similarly state specific factual allegations that, if true,
would demonstrate fraud. Green Country alleges Defendants and Culler began preparing
to exit the company and start their own business in the months prior to their total departure
in January 2020. See Record Document 10 at ¶21. They also allege property and
documents were taken by Defendants upon their resignations and solicitations were sent
inside Green Country envelopes to existing customers encouraging them to follow their
former service providers to Southern Green. See id. at ¶¶34-35; Record Documents 10-
2 & 10-3. Green Country’s Amended Complaint also details several disparaging
statements allegedly made by Defendants about their former employer. See Record
Document 10 at ¶¶40-43. Finally, Green Country states and provides documentary
evidence that Rawls canceled and refunded at least sixteen pre-paid customers on the
day of her resignation. See id. at ¶44; Record Document 10-4. Based on these well-
pleaded factual allegations, dismissal of Green Country’s fraud claim is not warranted.
D. Conversion
Under Louisiana law, a conversion is committed when any of the following occurs:
(1) possession is acquired in an unauthorized manner; (2) the chattel is removed from
one place to another with the intent to exercise control over it; (3) possession of the chattel
is transferred without authority; (4) possession is withheld from the owner or possessor;
(5) the chattel is altered or destroyed; (6) the chattel is used improperly; or (7) ownership
is asserted over the chattel. See Dual Drilling Co. v. Mills Equipment Investments, Inc.,
721 So.2d 853, 857 (La. 1998). Generally, incorporeal or intangible property cannot be
the subject of a conversion action; however, intangible property can be converted if the
right is embodied in or merged into a document. See BASF Agrochemical Products v.
Unkel, 2006 WL 3533133 at *7 (W.D. La. Dec. 7, 2006) (“This rule is commonly thought
to apply to intangibles, such as stock certificates and bonds, which represent valuable
intangible property rights”).
Green Country alleges the tort of conversion was committed through the download
and removal of its Customer List by Rawls. See Record Document 10 at ¶83. Defendants
argue the Customer List constitutes intangible property or an incorporeal movable, and
therefore such a claim is not cognizable. See Record Document 19-1 at 7.
The case law Defendants cite for this proposition is quite distinct from the
Customer List at issue in the instant matter, as these cases involve obvious intellectual
property lacking any physical manifestation. See Uptown Grill, LLC v. Shwartz, 2017 WL
2312882 at *9-10 (E.D. La. May 26, 2017) (conversion not applicable to incorporeal
movables such as trademark and trade dress of business); Unkel, 2006 WL 3533133 at
*7 (claim for conversion could not lie when subject of action was rights in trademark). The
Fifth Circuit has considered the issue of conversion, under Texas law,5 of customer lists
as confidential information. See D’Onofrio v. Vacation Publications, Inc., 888 F.3d 197,
213 (5th Cir. 2018). In reversing a grant of summary judgment on this issue, the court
held that although the only tangible item the plaintiff had taken was a laptop computer,
confidential information and trade secrets in electronic form, including customer lists,
could be merged into documents and thus may have been converted. See id.
The Court agrees that the mere electronic nature of Green Country’s Customer
List should not preclude a claim for state law conversion. While the taking of a physical
5 Texas law on conversion is nearly identical substantively to that of Louisiana, in that it too prohibits causes
of action for intangible property except in cases when an underlying intangible right has been merged into
a document and that document has been converted. See Express One Int’l, Inc. v. Steinbeck, 53 S.W.3d
895, 901 (Tex. App.—Dallas 2001, no pet).
Rolodex would state a much more obvious claim for conversion under Louisiana law, a
customer list in Word document format is undoubtedly capable of being merged into a
physical document, and thus a claim for conversion may proceed.
Defendants make the additional argument that an action for conversion cannot lie
because such a tort claim is preempted by the Louisiana Uniform Trade Secrets Act
(“LUTSA”). See Record Document 19-1 at 8. When the subject of a conversion action is
a trade secret, LUTSA applies and the statute explicitly preempts Louisiana state tort,
restitutionary, and other misappropriation laws. La. Stat. Ann. § 51:1437. The Fifth Circuit
has recently addressed this issue, holding that the plain text of LUTSA precludes a civilian
law conversion claim involving confidential information that qualifies as a trade secret.
See Brand Services, L.L.C. v. Irex Corp., 909 F.3d 151, 158 (5th Cir. 2018). However, the
court, finding support from state appellate courts, also concluded “if confidential
information that is not a trade secret is nonetheless stolen and used to the unjust benefit
of the thief or detriment of the victim, then a cause of action remains under Louisiana
law.”6 Id.
Throughout its pleadings, Green Country refers to its Customer List as a “trade
secret.” See Record Document 10 at ¶¶88-97. Despite this classification, it argues the
finder of fact could find the List does not qualify as a trade secret, therefore rendering
LUTSA inapplicable. See Record Document 27 at 21. Essentially, Green Country is
6 The Fifth Circuit’s “unjust benefit” language in Brand Services is not to be construed as providing for an
explicit unjust enrichment cause of action for non-trade secrets, but rather stands for the proposition that
various Louisiana state law remedies are not preempted.
asking the Court to treat these conflicting arguments as alternative claims for relief,7 a
permissible step at the 12(b)(6) stage of litigation.
Determining whether information qualifies as a trade secret under LUTSA is a
question of fact. See Johnson Controls, Inc. v. Guidry, 724 F. Supp.2d 612, 629 (W.D.
La. July 12, 2010). Louisiana courts have also held that “a customer list or special pricing
list may be a trade secret if efforts are made to maintain its secrecy.” See Innovative
Manpower Solutions, LLC v. Ironman Staffing, LLC, 929 F. Supp.2d 597, 612 (W.D. La.
Mar. 7, 2013) (quoting Pontchartrain Med. Labs. Inc. v. Roche Biomedical Labs., Inc.,
677 So.2d 1086, 1090 (La. App. 1st Cir. 1996)).
Green Country certainly has stated plausible factual allegations sufficient to
establish it shielded its Customer List from prying eyes before it was misappropriated by
Southern Green to the new company’s benefit. Yet, the possibility remains that the trier
of fact could ultimately find the Customer List does not meet the standard for protection
under LUTSA. While Green Country’s LUTSA and conversion claims eventually will be
unable to coexist, at this early stage in the litigation, the Court must allow alternative, but
plausible claims for relief to proceed. See Duresseau v. Camping World of Lafayette,
2018 WL 1954295 at *3 (W.D. La. Apr. 4, 2018).
E. LUTPA Treble Damages
Defendants next move to dismiss the portion of Green Country’s Complaint
seeking treble damages pursuant to LUTPA. See Record Document 19-1 at 8. The
7 If Green Country’s Customer List is found to constitute a trade secret, LUTSA will preempt a state law
conversion claim. However, if the Customer List does not qualify as a trade secret, LUTSA will not apply
and Green Country will have to turn elsewhere for recovery.
relevant portion of this statute provides: “If the court finds the unfair or deceptive method,
act, or practice was knowingly used, after being put on notice by the attorney general, the
court shall award three times the actual damages sustained.” La. R.S. § 51:1409(a).
It is undisputed that Defendants have not yet received notice from Attorney
General Jeff Landry. Nevertheless, Green Country argues against dismissal of any claim
for treble damages because it believes consideration of the issue of damages at this stage
would be premature, and in its opinion, notice from the Attorney General could be
forthcoming.8 See Record Document 27 at 22-23.
Regardless of the inconsistent case law from the Eastern District of Louisiana on
this issue, Green Country’s claim for treble damages pursuant to LUTPA is not
cognizable. The plain language of the statute itself is clear that treble damages are only
available if, after given notice by the Attorney General, the defendant continues the
alleged violative practice. See La. R.S. § 51:1409(a); Konecranes, Inc. v. Robaina, 2000
WL 41208 at *3 (E.D. La. Jan. 18, 2000). Attorney General Landry has yet to provide
notice to Defendants, and a Consent Preliminary Injunction has been entered effective
until the conclusion of this matter on the merits. See Record Document 18. Under these
circumstances, the treble damages provision of LUTPA will not be triggered.
This Court has addressed and dismissed claims for specific types of damages at
the 12(b)(6) stage while allowing underlying claims to proceed. See Foster v. Jeter, 2020
WL 6731637 at *3 (W.D. La. Nov. 16, 2020) (dismissing claims for punitive damages and
attorney’s fees). A similar situation arises here. Green Country’s claim for treble damages
8 Green Country theorizes the COVID-19 pandemic has caused delays in the Attorney General’s office that
could explain the absence of an issuance of notice.
pursuant to LUTPA may not proceed; however, the underlying claim for recovery under
this statute remains intact in all other respects.
F. Breach of Contract
In Louisiana, a breach of contract claim has three essential elements: (1) the
obligor’s undertaking an obligation to perform, (2) the obligor failed to perform the
obligation, and (3) the failure to perform resulted in damages to the obligee. See
IberiaBank v. Broussard, 907 F.3d 826, 835 (5th Cir. 2018). In order to survive a 12(b)(6)
motion to dismiss, a plaintiff must point towards a specific contractual provision that was
breached in order to state a valid claim. See Thomas Clements v. Hancock Whitney Bank,
By Merger with MidSouth Bancorp, 2020 WL 7405656 at *2-3 (W.D. La. Nov. 23, 2020)
(citing Whitney Bank v. SMI Cos. Global, Inc., 949 F.3d 196, 205 (5th Cir. 2020)).
Green Country addresses its breach of contract claim in a single paragraph,
alleging Defendants’ “use, disclosure and dissemination of Green Country Customer
Lists, marketing products and methodologies and other confidential information”
constitutes breach. See Record Document 10 at ¶99. Defendants stress this brevity,
particularly the failure to state the specific who, what, and when of the contract, should
be dispositive. See Record Document 19-1 at 8. Green Country counters with several
pages of direct excerpts from its Amended Complaint, the All Green Employee Handbook,
the Policies and Procedure Acknowledgement of the terms in this Handbook, and a non-
compete agreement signed by Smith, which together they argue establish plausible
factual allegations sufficient to survive a motion to dismiss. See Record Document 27 at
5-12.
The central issue pertaining to the fate of Green Country’s breach of contract claim
is whether the All Green Employee Handbook and the related Acknowledgement form
signed by Defendants constitutes a contract. As correctly stated by Defendants, the
overwhelming majority of Louisiana jurisprudence on this issue holds that employee
manuals do not confer any contractual rights. See Leger v. Tyson Food, Inc., 95-1055
(La. App. 3 Cir. 1/31/96), 670 So.2d 397, 402; see also Pure Air Daigle, LLC v. Stagg,
2017 WL 11534244 at *10 (W.D. La. Jan. 11, 2017). Although Green Country attempts to
distinguish the All Green Employee Handbook from this case law, the terms of the
Handbook itself are dispositive. It provides:
The policies in this Handbook are to be considered as guidelines… Neither this
Handbook nor any other All Green documents, confers any contractual right, either
express or implied, to remain in All Green’s employment. Nor does it guarantee
any fixed terms and conditions of your employment.
See Record Document 27 at Ex.
The language used in the All Green Handbook illustrates why such handbooks and
manuals are almost always rejected as contractual agreements. More often than not, this
paperwork represents a unilateral expression of company policies and procedures
running counter to the foundational element of a bargained-for-exchange required under
contract law. See generally Wohlschlaeger v. Fairmont Hotel Co., 83 F.3d 419 (5th Cir.
1996). Green Country’s attempts to claim a breach of contract stemming from the All
Green Handbook, or the Policies and Procedure Acknowledgement rooted in its terms, is
unavailing. Without a valid contract that is alleged to have been breached, no claim for
breach of contract may proceed.
G. Unjust Enrichment
Article 2298 of the Louisiana Civil Code states that “a person who has been
enriched without cause at the expense of another person is bound to compensate that
person.” La. Civ. Code Ann. art. 2298. The remedy of unjust enrichment is subsidiary in
nature, in that it is only available to fill a gap in the law where no other express remedy is
provided. See Walters v. MedSouth Record Management, LLC, 2010- 0353 (La. 6/4/10),
38 So.3d 243, 244. For this reason, unjust enrichment has been labeled a “remedy of last
resort.” Hall v. James, 43,263 (La. App. 2 Cir. 6/4/08), 986 So.2d 817, 820. Further, “it is
not the success or failure of other causes of action, but rather the existence of other
causes of action, that determine whether unjust enrichment can be applied.” Conerly
Corp. v. Regions Bank, 2008 WL 4975080 (E.D. La. Nov. 20, 2008).
Defendants argue Green Country has numerous available remedies, thus
precluding an unjust enrichment claim. See Record Document 19-1 at 11. Green Country
argues its unjust enrichment claim is an alternative pleading and dismissing it before
analyzing the law underlying these claims would be premature. See Record Document
27 at 24-25. The Court has considered this debate previously. See Wiggins v.
Chesapeake Energy Corp., 2012 WL 3597131 at *2-3 (W.D. La. Aug. 20, 2012) (holding
unjust enrichment claim could not survive 12(b)(6) motion where other remedies were
pleaded and available). Other courts within this district and others in Louisiana have held
similarly. See e.g., Zaveri v. Condor Petroleum Corp., 27 F. Supp.3d 695, 701-702 (W.D.
La. June 19, 2014); Constance v. Austral Oil Exploration Co., Inc., 2013 WL 6578178 at
*9 (W.D. La. Dec. 13, 2013); Patterson v. Dean Morris, L.L.P., 2011 WL 1743617 at *7
(E.D. La. May 6, 2011).
Green Country argues that by placing the survival of its breach of contract claim at
issue, Defendants have created the possibility for an unjust enrichment claim to be their
sole avenue for recovery. See Record Document 27 at 25. This scenario occurred in
Williams v. Chesapeake Operating, Inc., as all of the specific claims at issue required a
valid contract to be established. See 2011 WL 13160764 at *2 (W.D. La. Sept. 14, 2011).
Here, however, Green Country has pled numerous causes of action that do not rely upon
a valid contract for recovery. The Court need look no further than the portion of Green
Country’s Amended Complaint claiming unjust enrichment, as it argues the
misappropriation of its “Customer List, reputation, and likeness” have resulted in unjust
enrichment to Defendants. See Record Document 10 at ¶106. Southern Green has stated
several causes of action with respect to the unlawful acts taken towards these three
subjects, including conversion, violations of LUTPA and LUTSA, and trademark claims.
See id. With these claims for relief available, the unjust enrichment claims cannot
proceed.
H. Conspiracy Allegations
Finally, Defendants seek dismissal of all conspiracy claims against them. Article
2324 of the Louisiana Civil Code provides that any individual “who conspires with another
person to commit an intentional or willful act is answerable in solido, with that person, for
the damage caused by such act.” La. Civ. Code Ann. art. 2324. However, the actionable
element in a claim under this provision is not the conspiracy itself, but rather the
underlying tort which the conspirators agreed to commit. See Ross v. Conoco, Inc., 828
So.2d 546, 552 (La. 2002) (citing Butz v. Lynch, 97-2166, p. 6 (La. App. 1st Cir. 4/8/98)).
In the context of a 12(b)(6) motion to dismiss, conspiracy claims must include specific
factual allegations that, when placed in context, raise a suggestion of a preceding
agreement between two individuals. See Jabary v. City of Allen, 547 Fed. App’x. 600, 611
(5th Cir. 2013).
Green Country alleges conspiracy amongst Defendants with respect to counts (1)
trademark infringement, (2) trade dress dilution and blurring, (3) fraud, (4) conversion, (5)
LUTPA violation, and (6) LUTSA violation. See Record Document 10. Each of these
claims specifically, along with the entirety of the Amended Complaint itself, pleads factual
allegations detailing concerted actions taken by Defendants together. The Court has
found all six of these underlying claims can survive the instant motion to dismiss, and as
such, the conspiracy allegations attached to these claims must also be permitted to
proceed.
CONCLUSION
For the stated reasons, Defendants’ Partial Motion to Dismiss is GRANTED IN
PART and DENIED IN PART. Green Country’s claims for treble damages under LUTPA,
breach of contract, and unjust enrichment are hereby DISMISSED. Green Country’s
trademark and trade dress claims pertaining to infringement of its pricing scheme shall
be AMENDED within twenty-eight (28) days of this ruling to clarify its relationship to Real
Green Systems. Green Country’s remaining claims for relief are permitted to proceed. An
order consistent with these terms shall issue herewith.
THUS DONE AND SIGNED in Shreveport, Louisiana on this 29th day of January,
2021. / Lp - 7 /
S. MAURICE HICKS, JR., CHIEF JUD
UNITED STATES DISTRICT COURT
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