La Terra Fina USA, LLC v. Resers Fine Foods, Inc.

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5 UNITED STATES DISTRICT COURT

6 NORTHERN DISTRICT OF CALIFORNIA

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8 LA TERRA FINA USA, LLC, Case No. 3:23-cv-02631-JSC

9 Plaintiff,

ORDER RE: LA TERRA FINA’S

10 v. MOTION TO DISMISS RESER’S

COUNTERCLAIMS

11 RESER'S FINE FOODS, INC.,

Re: Dkt. No. 56

Defendant.

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14 La Terra Fina USA, LLC and Reser’s Fine Foods, Inc., are competitors who manufacture

15 and sell specialty foods, including dips, spreads, and quiches, in the same retail channels. La

16 Terra Fina filed this action bringing trade dress infringement and unfair competition claims. (Dkt.

17 No. 37.1) Reser responded with its own counterclaims for trade dress infringement and unfair

18 competition. (Dkt. No. 55.) La Terra Fina moves to dismiss Reser’s third counterclaim for

19 cancellation of trademark registration based on fraudulent procurement, 15 U.S.C. §§ 1064, 1119,

20 and fourth counterclaim for false registration, 15 U.S.C. § 1120. (Dkt. No. 56.) After carefully

21 considering the parties’ briefs and the relevant legal authority, the Court concludes oral argument

22 is unnecessary, see Civ. L.R. 7-1(b), VACATES the May 9, 2024 hearing, and GRANTS the

23 motion to dismiss.

24 DISCUSSION

25 A. Fraud in Procurement

26 “A party harmed by a trademark’s registration can seek cancellation of the mark on certain

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1 specified grounds, including that the trademark was obtained by the commission of fraud on the

2 [USPTO].” OTR Wheel Eng’g, Inc. v. W. Worldwide Servs., 897 F.3d 1008, 1019 (9th Cir. 2018)

3 (citing Hokto Kinoko Co. v. Concord Farms, Inc., 738 F.3d 1085, 1097 (9th Cir. 2013) (citing 15

4 U.S.C. §§ 1064, 1119)). Such fraud “occurs when an applicant knowingly makes false, material

5 representations of fact in connection with an application.” Quiksilver, Inc. v. Kymsta Corp., 466

6 F.3d 749, 755 (9th Cir. 2006) (cleaned up). Because this claim sounds in fraud, Federal Rule of

7 Civil Procedure 9(b) applies. Under Rule 9(b), Plaintiff “must state with particularity the

8 circumstances constituting fraud.” Fed. R. Civ. P. 9(b). “Averments of fraud must be accompanied

9 by ‘the who, what, when, where, and how’ of the misconduct charged.” Kearns v. Ford Motor

10 Co., 567 F.3d 1120, 1124 (9th Cir. 2009).

11 The parties analyze Reser’s fraud in the procurement claim under the Trademark Trial and

12 Appeal Board’s Intellimedia test. See Intellimedia Sports Inc. v. Intellimedia Corp., 43

13 U.S.P.Q.2d 1203 (T.T.A.B. 1997). The Ninth Circuit, however, employs a slightly different

14 formula for this claim. See LiveRamp, Inc. v. Kochava, Inc., No. 19-CV-02158-CRB, 2020 WL

15 2065696, at *3 (N.D. Cal. Apr. 29, 2020) (contrasting the Intellimedia test and the Ninth Circuit’s

16 Hokto Kinoko test). Neither party explains why the Intellimedia test should govern. “[I]n an

17 action for trademark infringement this court is bound by the law of the Ninth Circuit.” One True

18 Vine, LLC v. Wine Grp. LLC, 2009 WL 6006110, at *5 (N.D. Cal. June 15, 2009). The Court will

19 thus follow the Ninth Circuit’s test for pleading fraud in the procurement. See LiveRamp, 2020

20 WL 2065696, at *3 (rejecting argument the Intellimedia test applies); AirWair Int’l Ltd. v. Schultz,

21 84 F. Supp. 3d 943, 952, n.4 (N.D. Cal. 2015) (same).

22 To allege a claim for cancellation based on fraud, a party must plead the following

23 elements:

1) a false representation regarding a material fact; 2) the registrant’s

24 knowledge or belief that the representation is false; 3) the registrant’s

intent to induce reliance upon the misrepresentation; 4) actual,

25 reasonable reliance on the misrepresentation; and 5) damages

proximately caused by that reliance.

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OTR Wheel Eng’g, Inc., 897 F.3d at 1019 (citing Hokto Kinoko, 738 F.3d at 1097).

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Reser’s claim is predicated on La Terra Fina’s representation that no one else had the right

1 to use the mark—a representation made “on information and belief.” (Dkt. No. 55 at 52 ¶ 45.)

2 Reser alleges La Terra Fina knew this representation was false because the use of green and purple

3 colors and “depictions of artichokes and jalapenos” with a white background on three-dimensional

4 product packaging for dips or spreads “was functional, generic, and/or descriptive and as such

5 could not properly be the protected by the trademark laws and it knew and/or should have known

6 that LTF was not the exclusive owner of some or all of these elements.” (Dkt. No. 55 at 52 ¶¶ 45,

7 46.) Further, the Specimen La Terra Fina submitted in support of its application “appears to

8 include a photograph that has modified portions and is a digitally modified photograph.” (Id. at ¶

9 50.)

10 An application for use of a trademark must be “verified by the applicant and specify that,”

11 among other things, the facts recited in the application are accurate “to the best of the verifier’s

12 knowledge and belief.” 15 U.S.C. § 1051(a)(3)(D). A claim of fraud in the application thus

13 requires a showing “that a trademark applicant knowingly and falsely declared under oath in

14 conjunction with the trademark application that ‘no other person, firm, corporation, or association

15 ... has the right to use such mark in commerce.’” AirWair, 84 F. Supp. 3d at 952 (quoting Rosso &

16 Mastracco, Inc. v. Giant Food Inc., 720 F.2d 1263, 1266 (Fed.Cir.1983)); see also 15 U.S.C. §

17 1051(a)(3)(D).

18 Reser’s allegation La Terra Fina “knew or should have known” it was not the “exclusive

19 owner” fails to adequately allege knowledge of falsity. A statement “that no other person to the

20 best of his knowledge has the right to use the mark does not require the applicant to disclose those

21 persons whom he may have heard are using the mark if he feels that the rights of such others are

22 not superior to his.” Quiksilver, 466 F.3d at 755 (cleaned up; emphasis in original). Further, an

23 applicant must only disclose “conflicting rights” of another user “which are clearly established, for

24 example, by a court decree, by the terms of a settlement agreement, or by a registration.” Rosso,

25 720 F.2d at 1266. Reser has not alleged facts which support an inference La Terra Fina either did

26 not believe its rights to the mark were superior to any other right it might have been aware of or

27 another user’s rights to the mark were “clearly established.” Indeed, Reser has not alleged any

1 substantially the same mark. Reser’s reliance on the submission of a Specimen “with a white

2 background which is a characteristic of digitally retouched specimens” is unavailing. (Dkt. No. 55

3 at ¶ 50.) This vague allegation is not sufficient to allege knowledge of falsity—it is not even

4 apparent Reser alleges the Specimen was false, just that it could have been false. See Vess, 317

5 F.3d at 1108-08 (holding allegations of fraud must be specific).

6 Reser’s insistence it need only allege the statements showed a “reckless disregard” because

7 the Trademark Trial and Appeal Board recently “lower[ed] the standard” for fraud is wrong. (Dkt.

8 No. 59 at 9 (citing Chutter, Inc., No. 91223018, 2021 WL 4494251, at *6 (Sept. 30, 2021)). The

9 Trademark Trial and Appeal Board cannot set a new legal standard. See Schlafly v. Saint Louis

10 Brewery, LLC, 909 F.3d 420, 423 (Fed. Cir. 2018) (“We review the Board’s legal determinations

11 de novo and without deference.”). As discussed above, an applicant must only disclose

12 “conflicting rights” of another user “which are clearly established.” Rosso, 720 F.2d 1263, 1266

13 (Fed. Cir. 1983). There is no obligation “to investigate and report all other possible users of an

14 identical or confusingly similar mark.” Id. A contrary, less stringent, standard would not make

15 sense.

16 There is a meaningful difference between representing that no other

party has “the right to use the mark in commerce,” and representing

17 that no other party is using the mark in commerce. Another party

could be using the mark without the right to do so. As such, the

18 applicant does not necessarily know that another party has a right to

use the mark in commerce merely because that other party is, in fact,

19 using the mark. And it would not be sensible to require trademark

applicants to “investigate and report all other possible users” of their

20 mark in order to avoid a possible claim for cancellation based on

fraud. [Rosso, 720 F.2d at 1266.] That onerous requirement would be

21 in serious tension with the Ninth Circuit’s repeated observations that

it should be difficult to prove fraud in the procurement. See, e.g. Robi,

22 918 F.2d at 1444.

23 LiveRamp, Inc. v. Kochava, Inc., No. 19-CV-02158-CRB, 2020 WL 2065696, at *3 (N.D. Cal.

24 Apr. 29, 2020).

25 Accordingly, La Terra Fina’s motion to dismiss Reser’s fraud in procurement claim is

26 granted.

27 B. Section 15 U.S.C. § 1120

1 (Dkt. No. 55 at 55.) La Terra Fina moves to dismiss arguing the basis for the claim is unclear;

2 however, in its opposition brief, Reser clarifies this claim seeks damages for false registration of

3 trademark claim under 15 U.S.C. § 1120. See 15 U.S.C. § 1120 (“Any person who shall procure

4 registration in the Patent and Trademark Office of a mark by a false or fraudulent declaration or

5 representation, oral or in writing, or by any false means, shall be liable in a civil action by any

6 person injured thereby for any damages sustained in consequence thereof.”). Reser concedes this

7 claim is based on the same fraud alleged with the preceding claim. (Dkt. No. 59 at 20.) Because

8 the Court dismisses Plaintiff’s fraud claim as inadequately pled, this related claim is likewise

9 dismissed.

10 C. Leave to Amend

11 Federal Rule of Civil Procedure 15(a) provides leave to amend should be freely given

12 “when justice so requires.” Fed. R. Civ. P. 15(a)(2); Eminence Capital, LLC v. Aspeon, Inc., 316

13 F.3d 1048, 1051 (9th Cir. 2003). “A district court abuses its discretion by denying leave to amend

14 unless amendment would be futile or the plaintiff has failed to cure the complaint’s deficiencies

15 despite repeated opportunities.” AE ex rel. Hernandez v. Cnty. of Tulare, 666 F.3d 631, 636 (9th

16 Cir. 2012). The Court cannot say leave to amend would be futile here. If Reser has a good faith

17 belief it can meet the heightened pleading standard for fraud claims consistent with Federal Rules

18 of Civil Procedure 11, it may amend its counterclaims to so plead.

19 CONCLUSION

20 For the reasons discussed above, La Terra Fina’s motion to dismiss is GRANTED. Any

21 amended counterclaim shall be filed by May 30, 2024.

22 The Court CONTINUES the case management conference to June 20, 2024 with an

23 updated joint case management conference statement due June 13, 2024. The parties are

24 requested to edit the statement so that it does not include stale information. Among other things to

25 discuss at the conference, the Court will be particularly interested in whether the parties believe

26 referral to a magistrate judge for a settlement conference would be helpful.

27 //

1 This Order disposes of Docket No. 55.

2 IT ISSO ORDERED.

3 || Dated: May 3, 2024

4 ne VL

TAZQUBLINE SCOTT CORLEY G

5 United States District Judge

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