Rogozinski v. Reddit, Inc.

1

2

3

4 IN THE UNITED STATES DISTRICT COURT

5 FOR THE NORTHERN DISTRICT OF CALIFORNIA

6

7 JAIME ROGOZINSKI, Case No. 23-cv-00686-MMC

8 Plaintiff,

ORDER GRANTING DEFENDANT’S

9 v. MOTION TO DISMISS FIRST

AMENDED COMPLAINT; DISMISSING

10 REDDIT, INC., ACTION

11 Defendant.

12

13

14 Before the Court is defendant Reddit, Inc.’s (“Reddit”) “Motion,” filed September

15 15, 2023, “to Dismiss First Amended Complaint.” Plaintiff Jaime Rogozinski

16 (“Rogozinski”) has filed opposition, to which Reddit has replied. Having read and

17 considered the papers filed in support of and in opposition to the motion, the Court rules

18 as follows.1

19 BACKGROUND2

20 Reddit is “a social media platform where millions of people around the world post,

21 vote, and comment in communities organized around their interests.” (See FAC ¶ 21

22 (internal quotation and citation omitted).) On Reddit, “[u]sers post, comment, vote,

23 discuss, learn, debate, support, and connect with people,” while “[m]oderators create and

24 manage the communities” (see id. ¶ 21), called subreddits (see id. ¶ 35).

25 On January 31, 2012, Rogozinski launched the “r/WallStreetBets” subreddit,

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1 By order filed November 27, 2023, the Court took the matter under submission.

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1 “serving as the forum’s first moderator” (see id. ¶ 28), with the purpose being to “provide[]

2 a forum for members to exchange information and content related to the financial

3 industry” (see id. ¶ 3). Leading up to the launch of the r/WallStreetBets subreddit,

4 Rogozinski “spent several weeks creating the WALLSTREETBETS logo and developing

5 the overall look, feel, and design of the site by using CSS3 to create code to modify

6 Reddit’s template page” (see id. ¶ 27), and thereafter started an “Internet Relay Chat

7 chatroom,” “Discord channel,” and “Twitter account” using the WALLSTREETBETS name

8 (see id. ¶¶ 34-35, 38). Additionally, he started a chatroom under the name WSB, “an

9 abbreviation for WALLSTREETBETS.” (See id. ¶ 36.) By 2020, the r/WallStreetBets

10 subreddit had over “1,000,000 million subscriber[s].” (See id. ¶ 39.)

11 On March 24, 2020, Rogozinski “filed an application with the United States Patent

12 and Trademark Office (“USPTO”) to register the mark WALLSTREETBETS.” (See id.

13 ¶ 53.) Shortly thereafter, on April 7, 2020, Reddit notified him that his account had been

14 placed on a seven-day suspension for “attempting to monetize a community” and that he

15 was “no longer permitted to moderate communities on [R]eddit.” (See id. ¶ 54.) On

16 January 12, 2022, Rogozinski submitted a trademark application for WSB, “for which [he]

17 asserted a date of first use in commerce of April 15, 2021.” (See id. ¶ 77.) On June 7,

18 2022, “that registration issued.” (Id.)

19 Based on the above, Rogozinski asserts the following claims for relief: (1) “a

20 declaratory judgment that he, and not Reddit, is the owner of the WALLSTREETBETS

21 and WSB trademarks” (Count I); (2) “infringement of WALLSTREETBETS trademark” in

22 violation of Lanham Act § 43(a), 15 U.S.C. § 1125(a) (Count II); (3) “infringement of

23 registered WSB trademark” in violation of Lanham Act § 32, 15 U.S.C. § 1114 (Count III);

24 (4) “violation of right of publicity” (Count IV); (5) “breach of contract” (Count V); (6)

25

3 CSS is an abbreviation for Cascading Style Sheets. (See FAC ¶ 26 (citing

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Reddit, Edit Stylesheet, https://mods.reddithelp.com/hc/en-us/articles/360003000471-

Edit-Stylesheet (last visited Aug. 10, 2023) (explaining a moderator can "use the edit

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stylesheet option in [the] moderation tools at the bottom of [the moderator’s] sidebar to

1 “violation of duty of good faith and fair dealing” (Count VI); and (7) “unfair competition” in

2 violation of Cal. Bus. & Prof. Code § 17200, et seq. (Count VII). (See id. ¶¶ 97-157.)

3 LEGAL STANDARD

4 Dismissal under Rule 12(b)(6) of the Federal Rules of Civil Procedure “can be

5 based on the lack of a cognizable legal theory or the absence of sufficient facts alleged

6 under a cognizable legal theory.” See Balistreri v. Pacifica Police Dep't, 901 F.2d 696,

7 699 (9th Cir. 1990). Rule 8(a)(2), however, “requires only ‘a short and plain statement of

8 the claim showing that the pleader is entitled to relief.’” See Bell Atlantic Corp. v.

9 Twombly, 550 U.S. 544, 555 (2007) (quoting Fed. R. Civ. P. 8(a)(2)). Consequently, “a

10 complaint attacked by a Rule 12(b)(6) motion to dismiss does not need detailed factual

11 allegations.” See id. Nonetheless, “a plaintiff's obligation to provide the grounds of his

12 entitlement to relief requires more than . . . a formulaic recitation of the elements of a

13 cause of action.” See id. (internal quotation, citation, and alteration omitted).

14 In analyzing a motion to dismiss, a district court must accept as true all material

15 allegations in the complaint and construe them in the light most favorable to the

16 nonmoving party. See NL Indus., Inc. v. Kaplan, 792 F.2d 896, 898 (9th Cir. 1986). “To

17 survive a motion to dismiss,” however, “a complaint must contain sufficient factual

18 material, accepted as true, to ‘state a claim to relief that is plausible on its face.’”

19 Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quoting Twombly, 550 U.S. at 570). “Factual

20 allegations must be enough to raise a right to relief above the speculative level,”

21 Twombly, 550 U.S. at 555, and courts “are not bound to accept as true a legal conclusion

22 couched as a factual allegation,” see Iqbal, 556 U.S. at 678 (internal quotation and

23 citation omitted).

24 DISCUSSION

25 By order filed July 11, 2023, the Court dismissed Rogozinski’s initial February 15,

26 2023, Complaint in its entirety. In so ruling, the Court identified specific deficiencies as to

27 each of the causes of action alleged therein and afforded Rogozinski leave to amend to

1 cure the deficiencies previously identified by the Court. The Court considers in turn the

2 seven causes of action.

3 A. Trademark Claims

4 In the initial Complaint, Rogozinski alleged four federal trademark claims. In the

5 FAC, he asserts three of those federal claims as amended. 4

6 1. Count I – Declaratory Judgment

7 In Count I, Rogozinski “seeks a declaratory judgment that he, and not Reddit, is

8 the owner of the WALLSTREETBETS and WSB trademarks.” (See FAC ¶ 104.)

9 a. WALLSTREETBETS

10 By its prior order, the Court dismissed with leave to amend Rogozinski’s claim for

11 declaratory judgment as alleged in his initial Complaint. In so ruling, the Court noted that

12 Rogozinski “acknowledge[d] in the Complaint that ‘Reddit uses the WALLSTREETBETS

13 trademark in commerce by operating the r/WallStreetBets subreddit’” (see Order Granting

14 Defendant’s Motion to Dismiss (“Order of Dismissal”), filed July 11, 2023, at 6:5-7

15 (quoting Complaint ¶ 73)), that he did “not allege his own use of the mark for any purpose

16 prior to January 31, 2012” (id. at 7:10-11), the “date on which [the r/WallStreetBets]

17 subreddit was created” (id. at 7:7-8), and, indeed, that he did "not assert he was the first

18 to use the mark in commerce” (id. at 5:2-3). In light thereof, the Court found Rogozinski

19 “fail[ed] to plead ownership rights in the WALLSTREETBETS mark.” (Id. at 7:12-13.)

20 Rogozinski, citing newly added allegations concerning events occurring before the

21 launch of the r/WallStreetBets subreddit, now argues those allegations establish his first

22 use in commerce. As set forth below, the Court is not persuaded.

23 In trademark law, “the standard test of ownership is priority of use.” See Sengoku

24 Works Ltd. v. RMC Int'l, Ltd., 96 F.3d 1217, 1219 (9th Cir.), as modified, 97 F.3d 1460

25 (9th Cir. 1996). “To acquire ownership of a trademark it is not enough to have invented

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4 In the FAC, Rogozinski omits the Federal Trademark Dilution claim brought in his

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initial Complaint and expands his claim for declaratory judgment to include the “WSB”

1 the mark first or even to have registered it first; the party claiming ownership must have

2 been the first to actually use the mark in the sale of goods or services.” See id. In other

3 words, “a party pursuing a trademark claim must meet a threshold ‘use in commerce’

4 requirement.” See Rearden LLC v. Rearden Com., Inc., 683 F.3d 1190, 1203 (9th Cir.

5 2012).

6 Although, as Rogozinski points out, “trademark rights can vest even before any

7 goods or services are actually sold if the totality of one’s prior actions, taken together, can

8 establish a right to use the trademark” (see Pl.’s Opp’n at 17:21-24 (quoting Brookfield

9 Commc’ns, Inc. v. W. Coast Ent. Corp., 174 F.3d 1036, 1052)), Rogozinski fails to make

10 the requisite factual showing. In particular, the mark must be “use[d] in a way sufficiently

11 public to identify or distinguish the marked goods in an appropriate segment of the public

12 mind as those of the adopter of the mark.” See Brookfield Commc’ns, Inc. 174 F.3d at

13 1052 (internal quotation, citation, and alteration omitted).

14 Here, Rogozinski’s new allegation, namely, that before the launch of the

15 r/WallStreetBets subreddit, he “spent several weeks creating the WALLSTREETBETS

16 logo and developing the overall look, feel, and design of the site by using CSS to create

17 code to modify Reddit’s template page” (see FAC ¶ 27), is readily distinguishable from

18 the circumstances deemed sufficient by the Ninth Circuit and other courts. See New

19 West Corp. v. NYM Co. of Cal., 595 F.2d 1194, 1199 (9th Cir. 1979) (holding magazine

20 title was mark used in commerce prior to sale of magazine where plaintiff mailed

21 “430,000 solicitations to prospective customers” and also mailed “mock-up issue[s] to

22 advertisers . . . on which the [mark] was placed”); see, e.g., Marvel Comics Ltd. v.

23 Defiant, a Div. of Enlightened Ent. Ltd., 837 F. Supp. 546, 548-49 (S.D.N.Y. 1993)

24 (holding ownership rights established in comic book title through presale “promotional

25 activity,” including announcement of mark to 13 million comic book readers).

26 Likewise unavailing are Rogozinski’s additional allegations that he “created an IRC

27 or Internet Relay Chat chatroom,” launched a “Discord channel,” and “created the

1 FAC, the creation of the IRC chatroom, Discord channel, and Twitter account are alleged

2 to have occurred “after . . . Rogozinski launched WALLSTREETBETS on the Reddit

3 platform” (see id. ¶ 34; see also id. ¶¶ 35, 38), and, consequently, cannot constitute a first

4 use in commerce.

5 Lastly, and also unpersuasive, is Rogozinski’s reliance on his allegation that the

6 “launch and operation of the WALLSTREETBETS name in conjunction with financial

7 information and forum services and related goods and services was his use of a mark in

8 United States commerce.” (See id. ¶ 99.) Rogozinski’s argument in support thereof is, in

9 essence, the same argument he previously made in support of this claim as alleged in

10 the initial Complaint, and which the Court found unpersuasive. (See Order of Dismissal

11 at 6:5-7:13.)

12 b. WSB

13 In the initial Complaint, Rogozinski sought a declaration of ownership only as to

14 the WALLSTREETBETS mark. In the FAC, Rogozinski now seeks such relief with regard

15 to the WSB mark as well.

16 “When proving ownership of a trademark, federal registration of the mark is prima

17 facie evidence that the registrant is the owner of the mark,” and “the registrant is [thus]

18 granted a presumption of ownership, dating to the filing date of the application for federal

19 registration.” See Sengoku, 96 F.3d at 1219-20 (citing Lanham Act §§ 7(b), 33(a), 15

20 U.S.C. §§ 1057(b), 1115(a)). A “non-registrant,” however, “can rebut this presumption by

21 showing . . . that he used the mark in commerce first.” See id. at 1220.

22 In its prior order, the Court noted Rogozinski had alleged that “Reddit’s infringing

23 activity began on April 7, 2020,” and that his “application for the WSB mark lists April 15,

24 2021, as the ‘first use in commerce’ date, which is later than Reddit’s alleged use of the

25 mark.” (See Order of Dismissal at 8:17-26.) In the FAC, those facts remain essentially

26 unchanged. Nowhere in the FAC does Rogozinski allege he used the WSB mark prior to

27 its use on Reddit, nor does he allege any other facts that would establish him as the

1 Accordingly, the First Cause of Action is subject to dismissal.

2 2. Count II – Infringement of WALLSTREETBETS Trademark

3 In Count II, Rogozinski asserts Reddit is infringing the WALLSTREETBETS mark.

4 (See FAC ¶ 110.)

5 “To prevail on a claim of trademark or trade name infringement under the Lanham

6 Act or common law, a plaintiff ‘must prove: (1) that [he] has a protectable ownership

7 interest in the mark; and (2) that the defendant’s use of the mark is likely to cause

8 consumer confusion.’” La Terra Fina USA, LLC v. TerraFina, L.L.C., 2017 WL 4284167,

9 at *2 (N.D. Cal. Sept. 27, 2017) (quoting Network Automation, Inc. v. Advanced Sys.

10 Concepts, 638 F.3d 1137, 1144 (9th Cir. 2011)).

11 In its prior order, the Court dismissed with leave to amend Rogozinski’s claim

12 alleging infringement of the WALLSTREETBETS mark. The Court found Rogozinski

13 failed, as noted, to sufficiently plead first use in commerce of the WALLSTREETBETS

14 mark, and, consequently, found he failed to plead ownership rights in said mark. (See

15 Order of Dismissal at 7:25-27.) As set forth above, Rogozinski again fails to plead first

16 use in commerce of the WALLSTREETBETS mark.

17 Accordingly, the Second Cause of Action is subject to dismissal.

18 3. Count III – Infringement of WSB Trademark

19 In Count III, Rogozinski asserts Reddit is infringing the WSB mark. (See FAC

20 ¶ 125.)

21 In its prior order, the Court dismissed with leave to amend Rogozinski’s claim

22 alleging infringement of the WSB mark, finding, as with WALLSTREETBETS, Rogozinski

23 failed to adequately plead first use in commerce. (See Order of Dismissal at 8:8-9:1; see

24 also id. at 6:7-12 (citing USTPO finding that “Reddit is the one providing the online forum,

25 not [Rogozinski]”)).

26 In opposition to the instant motion, Rogozinski now argues that, “[e]ven assuming

27 [his] launch and operation of WALLSTREETBETS was Reddit’s use of the mark and not

1 “cryptocurrency-related goods and services” market. (See id. at 22:3-12.) In support

2 thereof, Rogozinski asserts that he “owns U.S. Trademark Registration No. 6754487 for

3 the WSB mark in connection with certain cryptocurrency-related services with a date of

4 first [use in commerce] of April 15, 2021” and that Reddit infringed when it “entered this

5 market after [him], with its initial foray into the market taking place in 2022, and its

6 collaboration with WALLSTREETBETS moderators occurring in January 2023.” (See

7 Pl.’s Opp’n at 21:11-15; 22:9-11; see also FAC ¶ 77; FAC ¶¶ 80-81 (alleging Reddit

8 released “‘Reddit’s Avatars collection in July 2022,’” and, in 2023, “partnered with the

9 post-Mr. Rogozinski moderators of WALLSTREETBETS to push the company’s Avatars

10 to WALLSTREETBETS users”) (citation omitted).)

11 Even assuming, arguendo, Rogozinski has adequately pleaded priority rights to

12 the WSB mark in the cryptocurrency-related goods and services market and that Reddit’s

13 avatars fall into such market, he has failed to adequately plead facts showing

14 infringement. As Reddit points out, Rogozinski does not allege that any such avatars

15 display the WSB mark or that Reddit has used the WSB mark in any other manner in

16 connection with such market. See, e.g., Naked Cowboy v. CBS, 844 F. Supp. 2d 510,

17 515 (S.D.N.Y. 2012) (dismissing trademark infringement claim where plaintiff’s mark “did

18 not appear anywhere” in defendant’s allegedly infringing television program).

19 Accordingly, the Third Cause of Action is subject to dismissal.

20 B. State Law Claims

21 In the FAC, Rogozinski asserts the same five claims for alleged violation of state

22 laws as alleged in his initial Complaint. The Court addresses each such claim below.

23 1. Communications Decency Act § 230 (Counts IV, V, VI, and VII)

24 In its prior order, the Court found Rogozinski’s claims for violation of the common

25 law right of publicity (Count IV), breach of contract (Count V), violation of the duty of good

26 faith and fair dealing (Count VI), and, in part,5 violation of California’s Unfair Competition

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1 Law (“UCL”) (Count VII) were barred by section 230 of the Communications Decency Act

2 of 1996, 47 U.S.C. § 230 (“CDA”). (See Order of Dismissal at 12:26-13:1; 13:24-26.)

3 Section 230 “protects from liability (1) a provider or user of an interactive computer

4 service (2) whom a plaintiff seeks to treat, under a state law cause of action, as a

5 publisher or speaker (3) of information provided by another information content provider.”

6 Barnes v. Yahoo!, Inc., 570 F.3d 1096, 1100-01 (9th Cir. 2009), as amended (Sept. 28,

7 2009).

8 Here, as to his claim alleging violation of the common law right of publicity,

9 Rogozinski, citing Fair Housing Council of San Fernando Valley v. Roommates.com,

10 LLC, 521 F.3d 1157, 1162 (9th Cir. 2008), argues Reddit fails the third requirement for

11 section 230 immunity because, according to Rogozinski, Reddit acted as a content

12 provider, not merely as a publisher of another party’s content. See id. at 1162 (explaining

13 “[a] website operator can be both a service provider and a content provider”). Here, by

14 contrast, Rogozinski alleges that “the WALLSTREETBETS forum changed after his ban”

15 (see Pl.’s Opp’n at 12:25-26 (citing FAC ¶ 91-93)), that “Reddit partnered with the post-

16 Mr. Rogozinski moderators of WALLSTREETBETS to push the company’s Avatars to

17 WALLSTREETBETS users” (see FAC ¶ 81), and that “WALLSTREETBETS’ artwork and

18 even its editorial agenda is under the influence of Reddit” (see Pl.’s Opp’n at 16:8-9

19 (citing FAC ¶ 82-83)).

20 Rogozinski’s reliance on Fair Housing is misplaced. In Fair Housing, the Ninth

21 Circuit held section 230 inapplicable where the defendant therein was an online

22 roommate matching service, and, “entirely [of] its doing,” created questions and provided

23 “pre-populated answers” as a condition of accessing its services. See Fair Housing, 521

24 F.3d at 1165-66; see also Anthony v. Yahoo! Inc., 421 F. Supp. 2d 1257, 1262-63 (N.D.

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subreddits,” which allegation the Court reasoned did not derive from “[Reddit’s] status or

conduct as a ‘publisher or speaker.’” (See Order of Dismissal at 13:6-11 (citation

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omitted).) As to the remainder of the UCL claim, the Court held Rogozinski “lacks

1 Cal. 2006) (finding defendant acted as content provider where it created dating profiles

2 for its online dating service). Rogozinski, by contrast, does not allege Reddit had a hand

3 in creating, even in part, any artwork or posts by users or moderators nor that Reddit

4 required any content to be posted. See, e.g., Blumenthal v. Drudge, 992 F. Supp. 44, 51-

5 52 (D.D.C. 1998) (holding defendant immune under section 230 despite its having

6 retained “certain editorial rights with respect to the content provided by [gossip

7 columnist]” and having “affirmatively promoted [gossip columnist’s]” report).

8 Next, as to the breach of contract and breach of good faith and fair dealing claims,

9 Rogozinski, citing “Barnes v. Yahoo!, Inc., 570 F.3d 1096 (9th Cir. 2009),” argues such

10 claims are “allowe[d] . . . to proceed despite section 230.” (See Pl.’s Opp’n at 15:21-24.)

11 As noted in the Court’s prior order, however, Barnes is distinguishable on its facts in that

12 the Ninth Circuit found the claims therein were based on a theory of promissory estoppel,

13 and, consequently, liability “would come not from [the defendant’s] publishing conduct,

14 but from [its] manifest intention to be legally obligated to do something.” See Barnes 570

15 F.3d at 1107. Here, by contrast, Rogozinski alleges Reddit breached its contract and its

16 duty of good faith and fair dealing by suspending him as a moderator (see FAC ¶¶ 141,

17 148), actions clearly within its role as a publisher under the CDA.

18 Rogozinski cites no other authority in support of his argument, and, indeed,

19 numerous courts have found breach of contract claims barred by section 230. See, e.g.,

20 King v. Facebook, Inc., 845 F. App'x 691, 692, 692 (9th Cir. 2021) (affirming dismissal

21 under section 230 where plaintiff’s breach of contract claim was based on defendant’s

22 removal of plaintiff’s content and temporary suspension from social media website);

23 Cross v. Facebook, Inc., 14 Cal. App. 5th 190, 206, 222 Cal. Rptr. 3d 250, 263 (2017)

24 (holding section 230 barred breach of contract claim arising out of defendant’s refusal to

25 remove offensive content from website); Yuksel v. Twitter, Inc., No. 22-CV-05415-TSH,

26 2022 WL 16748612, at *5 (N.D. Cal. Nov. 7, 2022) (explaining section 230 “does not

27 provide any exception for contract claims”).

1 publisher, Rogozinski offers no new argument, let alone authority, suggesting Reddit is

2 not immune under section 230.

3 Accordingly, Rogozinski’s claims alleging violation of the right of publicity, breach

4 of contract, violation of the duty of good faith and fair dealing, and, to the above-

5 referenced extent, violation of the UCL are subject to dismissal.

6 2. Standing (Count VIII – Violation of California’s Unfair Competition

Law)

7

As noted, the Court, in its prior order, dismissed for lack of standing and with leave

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to amend, Rogozinski’s UCL claim to the extent such claim is based on Reddit’s

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“engag[ing] in a practice of asserting trademark rights in the brand names of subreddits.”

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(See Order of Dismissal at 14:2-8.) In particular, the Court found Rogozinski failed to

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plead he suffered an injury as a result of such conduct. (See id. at 14:18-15:8); see also

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Mai v. Supercell Oy, 648 F. Supp. 3d 1130, 1134 (N.D. Cal. 2023) (holding “[a] person

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has statutory standing only if he or she ‘has suffered injury in fact and has lost money or

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property as a result of the unfair competition’”) (quoting Cal. Bus. & Prof. Code § 17204).

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In the FAC, the only new allegation as to injury is Rogozinski’s assertion that “he

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would have never spent more than eight years building an audience” on Reddit had he

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known it “could be seized by Reddit at any moment.” (See FAC ¶ 33.) An assertion one

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spent time one otherwise would not have spent does not suffice to plead the requisite

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element. See Bass v. Facebook, Inc., 394 F. Supp. 3d 1024, 1040 (N.D. Cal. 2019)

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(finding, where plaintiff “alleged harm arising from . . . loss of time,” plaintiff “ ha[d] not

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sufficiently alleged standing under [UCL]”); see also Sapan v. Auth. Tax Servs., LLC, No.

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13CV2782 JAH (JLB), 2014 WL 12493282, at *4 (S.D. Cal. July 15, 2014) (explaining

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"[l]ost time is insufficient to recover damages under a UCL claim").

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Accordingly, Rogozinski’s UCL claim, to the extent based on Reddit’s “engag[ing]

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in a practice of asserting trademark rights in the brand names of subreddits,” is subject to

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dismissal.

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//

1 CONCLUSION

2 For the reasons stated above, Defendant Reddit, Inc.’s Motion to Dismiss is

3 || hereby GRANTED, and the First Amended Complaint is hereby DISMISSED without

4 further leave to amend.

5

6 IT IS SO ORDERED.

7

8 || Dated: January 12, 2024 MY.

MAXINE M. CHESNEY

9 United States District Judge

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