Ensuring Truthful Advertising of Products Claiming To Be Made in America

[Federal Register Volume 91, Number 52 (Wednesday, March 18, 2026)]

[Presidential Documents]

[Pages 13201-13202]

From the Federal Register Online via the Government Publishing Office [www.gpo.gov]

[FR Doc No: 2026-05383]

Presidential Documents

Federal Register / Vol. 91, No. 52 / Wednesday, March 18, 2026 /

Presidential Documents

[[Page 13201]]

Executive Order 14392 of March 13, 2026

Ensuring Truthful Advertising of Products

Claiming To Be Made in America

By the authority vested in me as President by the

Constitution and the laws of the United States of

America, it is hereby ordered:

Section 1. Policy. Americans have a right to clear,

accurate, substantiated, and accessible information

regarding whether products advertised as ``Made in

America'' are actually made in the United States.

Protecting American consumers against fraudulent

American-origin claims also benefits businesses that

invest in American manufacturing and products.

Yet in the age of the modern digital marketplace,

foreign manufacturers and sellers represent that their

products are made in the United States to target

patriotic consumers when, in fact, those products are

largely produced and manufactured in other countries.

Americans routinely rely on sellers' ``Made in

America'' or similar American-origin advertising when

purchasing products from digital marketplaces

products are made in the United States to target

patriotic consumers when, in fact, those products are

largely produced and manufactured in other countries.

Americans routinely rely on sellers' ``Made in

America'' or similar American-origin advertising when

purchasing products from digital marketplaces. But

American businesses building, growing, and

manufacturing all, or virtually all, aspects of their

products onshore are entitled to the undiluted branding

benefits that come with supporting the American

economy, and American citizens attempting to buy

American products should have certainty as to what

American-origin claims mean.

Sec. 2. Implementation. (a) The Chairman of the Federal

Trade Commission (FTC) shall, wherever appropriate,

prioritize enforcement actions in cases in which a

seller's or manufacturer's claim that a product is

``Made in America'' or ``Made in the U.S.A.'', or any

similar American-origin claims, constitutes a violation

of law. In determining whether such claims constitute a

violation of law, including an unfair or deceptive act

or practice, the FTC shall, as needed, consult with

other executive departments and agencies (agencies)

with subject-matter expertise with respect to the

relevant products.

es a violation

of law. In determining whether such claims constitute a

violation of law, including an unfair or deceptive act

or practice, the FTC shall, as needed, consult with

other executive departments and agencies (agencies)

with subject-matter expertise with respect to the

relevant products.

(b) The FTC shall consider issuing proposed

regulations providing that the failure of an online

marketplace to establish procedures for verifying

country-of-origin claims may constitute an unfair or

deceptive act or practice under the Federal Trade

Commission Act (15 U.S.C. 41 et seq.).

(c) In consultation with the Chairman of the FTC,

all agencies with oversight of country-of-origin

labeling shall consider promulgating regulations that

promote voluntary country-of-origin labeling for

products made or manufactured in the United States.

Such agencies shall consult with one another, as

appropriate, to ensure that American businesses receive

consistent guidance on voluntary country-of-origin

labeling.

(d) All agencies overseeing Government-wide

acquisition contracts, any Multiple Award Schedule, or

any other Government-wide indefinite delivery,

indefinite-quantity contracts shall periodically review

and verify any ``Buy American Act'', ``Country of

Origin USA'', or similar American-origin claims for

products acquired through these contracts

acquisition contracts, any Multiple Award Schedule, or

any other Government-wide indefinite delivery,

indefinite-quantity contracts shall periodically review

and verify any ``Buy American Act'', ``Country of

Origin USA'', or similar American-origin claims for

products acquired through these contracts. For any

contractors or vendors found to misrepresent an

American-origin status of any product sold to the

Government, the relevant agency shall remove the

products from Government procurement availability and

refer the relevant contractors or vendors to the

Department of Justice, which may pursue actions under

the False Claims Act (31 U.S.C. 3729 et seq.).

[[Page 13202]]

Sec. 3. General Provisions. (a) Nothing in this order

shall be construed to impair or otherwise affect:

(i) the authority granted by law to an executive department or agency, or

the head thereof; or

(ii) the functions of the Director of the Office of Management and Budget

relating to budgetary, administrative, or legislative proposals.

(b) This order shall be implemented consistent with

applicable law and subject to the availability of

appropriations.

(c) This order is not intended to, and does not,

create any right or benefit, substantive or procedural,

enforceable at law or in equity by any party against

the United States, its departments, agencies, or

entities, its officers, employees, or agents, or any

other person.

appropriations.

(c) This order is not intended to, and does not,

create any right or benefit, substantive or procedural,

enforceable at law or in equity by any party against

the United States, its departments, agencies, or

entities, its officers, employees, or agents, or any

other person.

(d) The costs for publication of this order shall

be borne by the Federal Trade Commission.

<GRAPHIC(S) NOT AVAILABLE IN TIFF FORMAT>

(Presidential Sig.)

THE WHITE HOUSE,

March 13, 2026.

[FR Doc. 2026-05383

Filed 3-17-26; 11:15 am]

Billing code 6750-01-P

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