Proposed Collection; Comment Request; Evaluation of National Youth Anti-Drug Media Campaign

DEPARTMENT OF HEALTH AND HUMAN SERVICES

National Institutes of Health

Proposed Collection; Comment Request; Evaluation of National

Youth Anti-Drug Media Campaign

SUMMARY: In compliance with Section 3506(c)(2)(A) of the Paperwork

Reduction Act of 1995, for opportunity for public comment on proposed

data collection projects, the National Institutes on Drug Abuse of the

National Institutes of Health will publish periodic summaries of

proposed projects to be submitted to the Office of Management and

Budget for review and approval.

PROPOSED COLLECTION: Title: Evaluation of National Youth Anti-Drug

Media Campaign. Type of Information Collection Request: New. Need and

use of Information Collection: The White House Office of National Drug

Control Policy has transferred funds to NIDA to conduct an independent,

scientifically designed and implemented evaluation of the National

Youth Anti-Drug Media Campaign, the first prevention campaign to use

paid advertising to discourage youth from drug use. The study will

assess the outcomes and impact of the national campaign in reducing

illegal drug use among children and adolescents.

For this study, two different surveys will be conducted: (1) the

National Survey of Parents and Youth, a cross-sectional household

survey; and (2) a Longitudinal Study of Parents and Youth in four

communities with an ethnographic component. All data will be collected

using a combination of computer-assisted personal interviews (CAPI) and

audio computer-assisted self-interviews (ACASI). The findings will form

the basis of semiannual and annual reports on campaign progress. These

reports will provide assistance in improving the national campaign, and

will help to establish a rich data base of information about the

process involved in changing attitudes and behaviors by the mass media.

Frequency of Response: The National Survey of Parents and Youth

will be carried out in 8 waves over a four-year period. Each data

collection wave will last 6 months. The Longitudinal Study will be

carried out annually over four years. Affected Public: Individuals and

households. Type of Respondents: Children and parents. The annual

reporting burden is as follows:

Table 1: Respondent and Burden Estimate

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Estimated

Estimated number Estimated number Average burden Estimated total annualized

Type of respondents of respondents of responses of hours per burden hours burden (over 3

per respondent response requested years)

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National Survey of Youth and Parents

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Screener respondent........................................... 225,600 1 .07 15,792 5,264

Youth 9-11.................................................... 6,600 1 .50 3,300 1,100

Adolescents 12-18............................................. 13,800 1 .75 10,350 3,450

Parents....................................................... 20,700 1 .75 15,525 5,175

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Longitudinal Study

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Screener respondent........................................... 38,000 1 .07 2,600 887

Youth 9-11.................................................... 2,150 3 .58 3,741 1,247

Adolescents 12-14............................................. 2,150 3 .92 5,934 1,978

Parents....................................................... 3,500 3 .92 9,660 3,220

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Total................................................... 312,500 ................ .21 66,962 22,321

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There are no Capital Costs to report. There are no Operating or

Maintenance Costs to report. Because of the sensitivity of collecting

data from families in households involving children as young as 9 years

old, and

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the importance of minimizing costs for repetitive, return visits to

obtain respondent cooperation, NIDA is considering the provision of a

reasonable cost incentive to reimburse respondents for their time.

REQUEST FOR COMMENTS: Written comments and/or suggestions from the

public and affected agencies are invited on one or more of the

following points: (1) Whether the proposed collection of information is

necessary for the proper performance of the function of the agency,

including whether the information will have practical utility; (2) The

accuracy of the agency's estimate of the burden of the proposed

collection of information, including the validity of the methodology

and assumptions used; (3) Ways to enhance the quality, utility, and

clarity of the information to be collected; and (4) Ways to minimize

the burden of the collection of information on those who are to

respond, including the use of appropriate automated, electronic,

mechanical, or other technological collection techniques or other forms

of information technology.

FOR FURTHER INFORMATION: To request more information on the proposed

project or to obtain a copy of the data collection plans and

instruments, contact Susan David, Project Officer; Division of

Epidemiology and Prevention Research, National Institutes on Drug

Abuse, Room 9A54, 5600 Fishers Lane, Rockville, MD 20857; or call non-

toll-free number (301) 443-6543; or fax to (301) 443-2636; or e-mail

your request, including your address, to: S[email protected].

COMMENTS DUE DATE: Comments regarding this information collection are

best assured of having their full effect if received by January 29,

1999.

Dated: November 19, 1998.

Laura Rosenthal,

Executive Officer, NIDA.

[FR Doc. 98-31728 Filed 11-27-98; 8:45 am]

BILLING CODE 4140-01-M