Proposed Collection; Comment Request

DEPARTMENT OF DEFENSE

Department of the Army

Proposed Collection; Comment Request

AGENCY: Deputy Chief of Staff for Personnel (DAPE-ZXI-RM), U.S. Army.

ACTION: Notice.

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SUMMARY: In compliance with Section 3506(c)(2)(A) of the Paperwork

Reduction Act of 1995, the Department of the Army announces a proposed

public information collection and seeks public comment on the

provisions thereof. Comments are invited on: (a) whether the proposed

collection of information is necessary for the proper performance of

the functions of the agency, including whether the information shall

have practical utility; (b) the accuracy of the agency's estimate of

the burden of the proposed information collection; (c) ways to enhance

the quality, utility, and clarity of the information to be collected;

and (d) ways to minimize the burden of the information collection on

respondents, including through the use of automated collection

techniques or other forms of information technology.

DATES: Consideration will be given to all comments received by December

22, 1997.

ADDRESSES: Written comments and recommendations on the proposed

information collection should be sent to Department of the Army and Air

Force National Guard Bureau, 111 South George Mason Drive, Arlington,

Virginia 22202-1382 ATTN: (Major R. Jolly Brown). Consideration will be

given to

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all comments received within 60 days of the date of publication of this

notice.

FOR FURTHER INFORMATION CONTACT:

To request more information on this proposed information collection or

to obtain a copy of the proposal and associated collection instruments,

please write the above address, or call Department of the Army Reports

clearance officer at (703) 614-0454.

Title: Research to Develop a Profile of Army National Guard

Members.

Needs and Uses: This research will be a mail survey among Army

National Guard members. The research will assist the Army National

Guard (ARNG) in making the most effective use of its public relations,

advertising and marketing budget for recruiting efforts. The research

will help the ARNG and its advertising agency prioritize activities,

focus their messages and understand the various segments of Guard

members.

Affected Public: Individual or Households.

Annual Burden Hours: 1500.

Number of Respondents: 6000.

Responses Per Respondent: 1.

Average Burden Per Response: 15 minutes.

Frequency: On occasion.

SUPPLEMENTARY INFORMATION: The public relations, advertising and

marketing activities can have a significant impact on recruiting and

retention of Guard members. Recruiting and retention have been areas of

concern in recent years for the Army National Guard. This research will

assist the Army National Guard in making the most effective use of its

budget for public relations, advertising and marketing activities.

Gregory D. Showalter,

Army Federal Register Liaison Officer.

[FR Doc. 97-27880 Filed 10-20-97; 8:45 am]

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