Labeling Requirements for Alternative Fuels and Alternative Fueled Vehicles; Proposed Rule FEDERAL TRADE COMMISSION

Federal RegisterMay 9, 1994

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SUMMARY: Section 406(a) of the Energy Policy Act of 1992 directs the

Federal Trade Commission (``Commission'') to establish uniform labeling

requirements for alternative fuels and alternative fueled vehicles.

This notice announces the substance of the Commission's proposed rule

implementing that directive. The Commission invites interested persons

to submit written comments addressing any issue they believe may bear

upon the proposed rule. Following the period for written comments,

Commission staff will conduct a Public Workshop-Conference to afford

interested persons an opportunity to discuss issues raised during the

comment period. The Public Workshop-Conference will be held on July 20-

21, 1994. After reviewing comments received in response to this notice,

the transcript of the Public Workshop-Conference, and any other

properly filed submissions, the Commission will publish a Supplemental

Notice of Proposed Rulemaking in which it will propose the text of a

labeling rule.

DATES: Written comments must be submitted on or before June 23, 1994.

Notification of interest to participate in the Public Workshop-

Conference must be received on or before June 8, 1994. The Public

Workshop-Conference is scheduled to be held at the Federal Trade

Commission, Sixth and Pennsylvania Avenue, NW., Washington, DC, on July

20-21, 1994, from 9 a.m. until 5 p.m.

ADDRESSES: Written comments and requests to participate in the Public

Workshop-Conference should be sent to the Division of Enforcement,

Federal Trade Commission, 601 Pennsylvania Avenue, NW., Washington, DC

20580, Attn: Jeffrey E. Feinstein, Room S-4618. The Commission requests

that original submissions be filed with six copies, if feasible.

Submissions should be identified as ``16 CFR Part 309--Comment'' and

``16 CFR Part 309--Request to Participate in Public Workshop-

Conference'' as appropriate. If submissions are made by facsimile

transmission, please call 202/326-2372 to confirm receipt.

FOR FURTHER INFORMATION CONTACT: Jeffrey E. Feinstein, Attorney,

Division of Enforcement, Federal Trade Commission, Washington, DC

20580, telephone 202/326-2372.

SUPPLEMENTARY INFORMATION:

I. Introduction

Section 406(a) of the Energy Policy Act of 1992 (``EPA 92'')

directs the Commission to issue a rule establishing uniform labeling

requirements, to the greatest extent practicable, for alternative

fuels1 and alternative fueled vehicles2 (``AFVs'').3 The

Act does not specify what information should be displayed on these

labels. Instead, it provides generally that the rule must require

disclosure of ``appropriate'' cost and benefit information to enable

the consumer to make reasonable purchasing choices and

comparisons.4 In formulating the rule, the Commission must

consider the problems associated with developing and publishing

``useful and timely'' information, taking into account lead time,

costs, frequency of changes in costs and benefits that may occur, and

other relevant factors.5 The labels themselves must be simple and,

where appropriate, consolidated with other labels providing information

to consumers.6

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\1\ ``Alternative fuels'' are defined as:

[M]ethanol, denatured ethanol, and other alcohols; mixtures

containing 85 percent or more (or such other percentage, but not

less than 70 percent, as determined by the Secretary [of Energy], by

rule, to provide for requirements relating to cold start, safety, or

vehicle functions) by volume of methanol, denatured ethanol, and

other alcohols with gasoline or other fuels; natural gas; liquefied

petroleum gas; hydrogen; coal-derived liquid fuels; fuels (other

than alcohol) derived from biological materials; electricity

(including electricity from solar energy); and any other fuel the

Secretary determines, by rule, is substantially not petroleum and

would yield substantial energy security benefits and substantial

environmental benefits[.]

42 U.S.C.A. 13211(2) (West Supp. 1993).

\2\ An ``alternative fueled vehicle'' is ``a dedicated vehicle

or a dual fueled vehicle.'' 42 U.S.C.A. 13211(3) (West Supp. 1993).

Each term is further defined in 42 U.S.C.A. 13211(6) and (8) (West

Supp. 1993).

\3\ Pub. L. No. 102-486, 106 Stat. 2776 (1992). Section 406(a)

is codified at 42 U.S.C.A. 13232(a) (West Supp. 1993).

\4\ Id.

\5\ Id.

\6\ Id.

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EPA 92 further directs the Department of Energy (``DOE'') to

coordinate its development of an information package with the

Commission's promulgation of labeling requirements.7 Specifically,

section 405 of EPA 92 requires DOE to produce and make available an

information package for consumers to help them choose among alternative

fuels and AFVs.8 DOE's information package must provide ``relevant

and objective'' information addressing seven ``motor vehicle and fuel

characteristics as compared to gasoline'' (including environmental

performance, energy efficiency, domestic content, cost, maintenance

requirements, reliability, and safety), information about the

conversion of conventional motor vehicles to AFVs, and ``such other

information as the Secretary [of DOE] determines is reasonable and

necessary to help promote the use of alternative fuels in motor

vehicles.''9

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\7\ 42 U.S.C.A. 13232(b) (West Supp. 1993).

\8\ 42 U.S.C.A. 13231 (West Supp. 1993).

\9\ Id.

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According to EPA 92, the DOE Secretary is to provide technical

assistance to the Commission in developing its labeling

requirements,10 and the Commission is to issue this notice of

proposed rulemaking ``in consultation with'' the DOE Secretary, the

Administrator of the Environmental Protection Agency, and the Secretary

of Transportation.11 EPA 92 requires the Commission to issue a

final labeling rule within one year of this notice of proposed

rulemaking and to update its rule ``periodically to reflect the most

recent available information.''12

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\1\0 Id.

\1\1 42 U.S.C.A. 13232(a) (West Supp. 1993). During its

development of this notice, Commission staff discussed the proposed

labeling requirements with staff from DOE, EPA, and DOT's National

Highway Traffic Safety Administration.

\1\2 Id.

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This is the Commission's second rulemaking concerning labeling

requirements for alternative fuels. In a separate proceeding also

required by EPA 92,13 the Commission recently extended the

requirements of its former Octane Rule14 (renamed the ``Fuel

Rating Rule'') beyond gasoline to include liquid alternative

fuels.15 As a result, retailers of such fuels are now required,

among other things, to post labels identifying the commonly used name

of the fuel and the amount, expressed as a minimum percentage by

volume, of the fuel's principal component.16

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\1\3 15 U.S.C.A. 2821-2823 (West Supp. 1993).

\1\4 Octane Posting and Certification, 16 CFR Part 306.

\1\5 58 FR 41356, 41373, Aug. 3, 1993 (to be codified at 16 CFR

306.0(i)(2)). In that proceeding, the Commission had no authority to

extend its requirements beyond liquid alternative fuels. 15 U.S.C.A.

2821 (West Supp. 1993).

\1\6 58 FR at 41373 (to be codified at 16 CFR 306.0(j)(2)). The

Fuel Rating Rule became effective October 25, 1993. Id. at 41356.

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EPA 92 requires the Commission, in formulating its rule, to obtain

the views of affected industries, consumer organizations, Federal and

State agencies, and all other interested parties.17 The Commission

has concluded that EPA 92 authorizes use of the notice and comment

rulemaking procedures of the Administrative Procedure Act (``APA'') to

obtain the views of these entities.18 Pursuant to section

553(b)(3) of the APA, the Commission has elected to publish the

substance, instead of the specific language, of its proposed

rule.19

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\1\7 42 U.S.C.A. 13232(a) (West Supp. 1993).

\1\8 5 U.S.C. 553 (b) and (c).

\1\9 5 U.S.C. 553(b)(3).

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The Commission seeks comment (written comment in response to this

notice and oral testimony during the Public Workshop-Conference) on

whether the proposed rule will accomplish the purposes of section

406(a). The Commission also seeks comment on whether some variation of

this proposal, or other options or variations not proposed here, would

be more appropriate.

II. The Commission's Advance Notice of Proposed Rulemaking

To assist in the development of its proposed labeling requirements

and this notice, the Commission published an Advance Notice of Proposed

Rulemaking (``ANPR'') in the Federal Register on December 10,

1993,20 seeking comment until January 26, 1994, on basic issues

raised by this proceeding. In its ANPR, the Commission requested

comment on issues relating to which fuels and vehicles should be

covered by the labeling requirements (i.e., the proposed rule's scope),

and what information should be required to be displayed on labels

(i.e., the proposed rule's disclosures). The Commission also sought

comment on how the labeling requirements should be updated, and the

extent to which the labels should be consolidated with other labels

providing information to consumers.

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\2\0 58 FR 64914, Dec. 10, 1993.

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In response to the ANPR, the Commission received a total of 28

comments. These comments were from vehicle manufacturers,21 fuel

producers,22 governmental entities,23 and organizations

representing affected interests.24 All the comments were placed on

the public record pertaining to this proceeding.25 Comments

addressing issues raised in the ANPR are discussed below.

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\2\1 The Flxible Corporation (Flxible), D-4; Ford Motor Company

(Ford), D-10; General Motors (GM), D-12; Honda North America, Inc.,

American Honda Motor Co., Inc., Honda of America, Mfg., Inc., and

Honda Motor Co. Ltd. (Honda), D-15; Volvo GM Heavy Truck Corporation

(Volvo/GM), D-1.

\2\2 Boston Edison Company (Boston Edison), D-11; Mobil Oil

Corporation (Mobil), D-16; Sun Company, Inc. (Sun), D-13.

\2\3 City of Chicago (Chicago), E-4; Minnesota Department of

Agriculture (Minnesota), E-8; Nebraska Energy Office, Alternative

Fuels Advisory Committee, Suppliers Subcommittee (Nebraska AFAC), E-

6; U.S Department of Energy (DOE), E-10; U.S. Department of Energy,

Energy Information Administration, Energy Demand and Integration

Division (EIA/EDID), E-1; U.S. Department of Energy, Energy

Information Administration, Energy End Use and Integrated Statistics

Division (EIA/EEU-ISD), E-9; U.S. Department of Energy, Energy

Information Administration, Office of Integrated Analysis and

Forecasting (EIA/OIAF), E-3; U.S. Department of Transportation,

National Highway Traffic Safety Administration (DOT/NHTSA), E-2;

U.S. Environmental Protection Agency (EPA), E-5; Wisconsin

Department of Natural Resources (WDNR), E-7.

\2\4 American Automobile Manufacturers Association (AAMA), D-3;

American Gas Association (AGA) and Natural Gas Vehicles Coalition

(NGVC), D-8; American Methanol Institute (AMI), D-7; American

Petroleum Institute (API), D-17; Electric Transportation Coalition

(ETC), D-14; Engine Manufacturers Association (EMA), D-18; National

Corn Growers Association (NCGA), D-9; National Propane Gas

Association (NPGA), D-5; Propane Consumers Coalition (PCC), D-6;

Renewable Fuels Association (RFA), D-2.

\2\5 Commission's Rulemaking Record No. R311002. Comments from

nongovernmental sources were coded ``D''; comments from governmental

agencies were coded ``E.''

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A. Scope

1. Alternative Fuels

To help determine which fuels should be addressed by the proposed

rule, the Commission requested comment on which alternative fuels are

presently available for consumer use.26 The comments stated that

compressed and liquefied natural gas (``CNG'' and ``LNG,''

respectively),27 ethanol,28 methanol,29 liquefied

petroleum gas (``LPG''),30 electricity,31 coal-derived liquid

fuels,32 reformulated petroleum,33 and soy diesel34 are

all alternative fuels presently available for consumer use. In response

to a separate question, several comments also addressed the

composition, means of production, and the costs and benefits involved

in utilizing alternative fuels for transportation.35

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\2\6 58 FR at 64915. In the Fuel Rating Rule proceeding, the

Commission had identified six commercially-available liquid

alternative fuels: methanol; denatured ethanol; M85 (85% methanol,

15% gasoline); E85 (85% denatured ethanol, 15% gasoline); liquefied

natural gas (LNG); and liquefied petroleum gas (LPG). 58 FR 16464,

16464, Mar. 26, 1993.

\2\7 AAMA, D-3, 1; AGA/NGVC, D-8, 4-5 (CNG and LNG); API, D-17,

2-3 (LNG); Boston Edison, D-11, 9 (CNG and LNG); Chicago, E-4, 1

(CNG); DOE, E-10, 2 (CNG); DOT/NHTSA, E-2, 1 (CNG); EIA/OIAF, E-3,

1; Ford, D-10, 1; Mobil, D-16, 1 (CNG); NCGA, D-9, 1 (CNG); RFA, D-

2, 2 (CNG); Sun, D-13, 1 (CNG and LNG).

\2\8 AAMA, D-3, 1 (E85); API, D-17, 2-3; Boston Edison, D-11, 9;

Chicago, E-4, 1; DOE, E-10, 2 (E85); EIA/OIAF, E-3, 1; Ford, D-10, 1

(E85); Minnesota, E-8, 1; Mobil, D-16, 1 (E85 through E100); NCGA,

D-9, 1; RFA, D-2, 2 (E85); Sun, D-13, 1 (E85).

\2\9 AAMA, D-3, 1 (M85 and M100); AMI, D-7, 1 (M85, M100G for

gasoline engines, and M100D for diesel engines); API, D-17, 2-3;

DOE, E-10, 2 (M85); Boston Edison, D-11, 9; EIA/OIAF, E-3, 1; Ford,

D-10, 1 (M85 and M100); Minnesota, E-8, 1; Mobil, D-16, 1 (M85

through M100); NCGA, D-9, 1; RFA, D-2, 2 (M85); Sun, D-13, 1 (M85).

\3\0 AAMA, D-3, 1; API, D-17, 2-3; Boston Edison, D-11, 9

(propane); DOE, E-10, 2; EIA/OIAF, E-3, 1; Ford, D-10, 1; Mobil, D-

16, 1; NCGA, D-9, 1; NPGA, D-5, 1; RFA, D-2, 2; Sun, D-13, 1.

\3\1 AAMA, D-3, 1; API, D-17, 2-3; Boston Edison, D-11, 9;

Chicago, E-4, 1; DOE, E-10, 2; EIA/OIAF, E-3, 1; ETC, D-14, 1; Ford,

D-10, 1; Mobil, D-16, 1; NCGA, D-9, 1; Sun, D-13, 1.

\3\2 API, D-17, 2-3.

\3\3 Boston Edison, D-11, 9. Reformulated gasoline, however, may

not constitute an alternative fuel for purposes of the statute

because it is merely a reformulation of conventional gasoline. See

42 U.S.C.A. 13211(2) (West Supp. 1993) (alternative fuels are

``substantially not petroleum'').

\3\4 Chicago, E-4, 1.

\3\5 AAMA, D-3, Att. 2; AGA/NGVC, D-8, 4-5; Boston Edison, D-11,

7; ETC, D-14, 1-3; Mobil, D-16, 1; NPGA, D-5, 1-3; RFA, D-2, 2-3.

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The Commission also asked whether the scope of its labeling

requirement should be limited to presently available alternative

fuels.36 Sixteen comments addressed this issue: Seven recommended

that coverage be limited to presently available alternative

fuels,37 three recommended that coverage not be limited to such

fuels,38 and six recommended that the Commission adopt an approach

flexible enough to cover new alternative fuels as they become

commercially available.39

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\3\6 58 FR 64914, 64915, Dec. 10, 1993.

\3\7 Boston Edison, D-11, 9; Chicago, E-4, 2; EIA/EEU-ISD, E-9,

2; EIA/OIAF, E-3, 1; EMA, D-18, 2; Mobil, D-16, 2; RFA, D-2, 3.

\3\8 DOE, E-10, 3 (coverage should also extend to M100 and

E100); NPGA, D-5, 3 (coverage should extend to presently

``recognized'' alternative fuels); PCC, D-6, 1 (coverage should

extend to all alternative fuels specified in EPA 92, including any

that the DOE Secretary designates).

\3\9 AAMA, D-3, 1; API, D-17, 3; EIA/EDID, E-1, 1; ETC, D-14, 3;

Ford, D-10, 1; NCGA, D-9, 1.

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Because not every alternative fuel is dispensed from a conventional

fuel pump (e.g., electricity is dispensed from a recharging unit), the

Commission requested comment regarding how such alternative fuels

should be labeled.40 No comments provided specific suggestions on

this point. ETC and Ford stated that only public recharging stations

should be labeled.41 Six other commenters stated that all such

refueling stations should be labeled to help consumers choose the

correct fuel for their engines.42 Mobil stated that ``it is moot

as to where the data should be labeled'' because ``labeling of

information that is not technically proven is not recommended at this

time.''43 NPGA suggested that no comparative information be

disclosed for alternative fuels because comparative information is not

needed when refueling.44

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\4\058 FR 64914, 64915, Dec. 10, 1993.

\4\1ETC, D-14, 4 (requiring private electrical outlets to be

labeled would be ``impractical''; however, new, EV-only outlets and

public recharging facilities should be labeled); Ford, D-10, 1

(``[o]nly public alternative fueling (or recharging) stations should

be covered''). Ford stated that ``[t]he types of labels should be

consistent for all types of fuel dispensers,'' but did not indicate

why the labeling requirement should be limited to public stations.

\4\2AAMA, D-3, 2; API, D-17, 3; Boston Edison, D-11, 9; Chicago,

E-4, 2; EIA/EDID, E-1, 2; EMA, D-18, 2.

\4\3Mobil, D-16, 3.

\4\4NPGA, D-5, 3.

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2. Alternative Fueled Vehicles

To address the Commission's responsibility to issue labeling

requirements for AFVs (to the extent practicable), the Commission

sought comment on whether it should require labeling for all or only

some AFVs.45 Fifteen of the twenty-one responsive comments stated

that all dedicated and dual fueled vehicles should be covered.46

Three comments recommended that medium and heavy-duty, commercial

vehicles be excluded from coverage because these vehicles are custom

ordered by purchasers well informed about the operating costs and

performance of their planned purchase.47

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\4\558 FR at 64915.

\4\6AGA/NGVC, D-8, 7; API, D-17, 4; Boston Edison, D-11, 10;

Chicago, E-4, 2; DOE, E-10, 3; EIA/EDID, E-1, 2; EIA/EEU-ISD, E-9,

2; ETC, D-14, 4; Flxible, D-4, 2; Ford, D-10, 1; Honda, D-15, 5;

PCC, D-6, 2; RFA, D-2, 3; Sun, D-13, 2; WDNR, E-7, 1. EIA/OIAF

suggested that AFV's available for purchase by ``the public'' (i.e.,

individual purchasers or fleet owners) should be labeled. That

comment did not explain the reason for this formulation. EIA/OIAF,

E-3, 1.

\4\7EMA, D-18, 1-2; GM, D-12, 1; Volvo/GM, D-1, 1.

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AAMA, Honda and Mobil, without explaining how the Commission could

otherwise satisfy the statutory directive, recommended that no vehicles

be subjected to a labeling requirement.48 AAMA stated that all the

relevant information necessary for making comparisons among AFVs is

already available on existing vehicle labels.49 Honda stated that

labeling should be postponed until the market and infrastructure are

more developed.50 Mobil stated that until such time as

scientifically sound data can be published, made available for public

comment, and accepted by the appropriate governmental agencies,

labeling of fuels or vehicles with benefit and cost claims appears to

be an inappropriate action.51

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\4\8AAMA, D-3, 2; Mobil, D-16, 3. Ford and GM indicated that

they supported AAMA's comments. Ford, D-10, 1; GM, D-12, 1.

\4\9AAMA, D-3, 2.

\5\0Honda, D-15, 7.

\5\1Mobil, D-16, 3.

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The Commission also requested comment regarding whether its

labeling requirements should extend to vehicles converted to use

alternative fuels ``after market'' (i.e., after sale of the vehicles by

original equipment manufacturers).52 Eighteen comments addressed

this issue. Twelve said that coverage should extend to all aftermarket

conversions because all AFVs should be subjected to the same labeling

requirements.53 Five comments stated that labeling requirements

would be difficult, and perhaps unnecessary, for vehicles already owned

and operated.54

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\5\258 FR 64914, 64915, Dec. 10, 1993.

\5\3AAMA, D-3, 2; Boston Edison, D-11, 10; Chicago, E-4, 3; EIA/

EEU-ISD, E-9, 2; EIA/EDID, E-1, 2; Flxible, D-4, 2; Honda, D-15, 4-

5; NCGA, D-9, 2; NPGA, D-5, 4; PCC, D-6, 2; RFA, D-2, 3 (but only a

portion of the information required of new vehicles should appear on

the label); Sun, D-13, 2. DOT/NHTSA stated that it is considering

labeling information for CNG-powered vehicles, and that this

information ``would be equally applicable if the container is fitted

to a new vehicle or a converted vehicle.'' DOT/NHTSA, E-2, 1.

\5\4AGA/NGVC, D-8, 8; DOE, E-10, 3-4; EIA/OIAF, E-3, 1; ETC, D-

14, 4; Ford, D-10, 1.

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B. Labeling Disclosures

As noted previously, the cost and benefit information required by

the Commission's labeling rule must be ``appropriate,'' ``useful,'' and

``timely.''55 None of those terms, however, is defined in EPA 92.

In its ANPR, the Commission thus sought comment addressing three issues

concerning the information to be disclosed in its labeling

requirements.

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\5\542 U.S.C.A. 13232(a) (West Supp. 1993).

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First, the Commission sought comment on whether it should target

required labeling to a particular audience of consumers (e.g.,

individual purchasers or fleet owners).56 In response, eight

comments indicated that the Commission should not target particular

market segments.57 RFA stated that the information required on

vehicle labels should be easily understandable by all consumers.58

AAMA, however, stated that the information should be targeted to

individual consumers (presumably as opposed to fleet owners) ``so that

consumers can make reasonable choices.''59

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\5\658 FR at 64915.

\5\7AGA/NGVC, D-8, 8; Boston Edison, D-11, 11; Chicago, E-4, 4;

EIA/EDID, E-1, 2; ETC, D-14, 5; Mobil, D-16, 3; NPGA, D-5, 4; PCC,

D-6, 2.

\5\8RFA, D-2, 3.

\5\9AAMA, D-3, 2. This comment did not further explain why the

Commission's labeling requirements should target this audience.

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Second, the Commission sought comment on what information consumers

would need to compare different alternative fuels and AFVs.60 To

compare conventional fuels (i.e., gasoline and diesel) with alternative

fuels, the comments stated that information regarding the following

would be important: price,61 emissions,62 mileage,63

energy content,64 domestic content (i.e., the percentage of the

fuel derived from domestic natural resources),65 and hazards, if

any.66 The comments further stated that information about similar

factors would help consumers choose among different alternative

fuels.67

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\6\058 FR 64915.

\6\1AGA/NGVC, D-8, 9-10, 12; ETC, D-14, 5; Mobil, D-16, 4; NPGA,

D-5, 5; PCC, D-6, 2-3.

\6\2Boston Edison, D-11, 6, 12-14; Chicago, E-4, 4; ETC, D-14,

5; NPGA, D-5, 5.

\6\3Chicago, E-4, 4; NPGA, D-5, 5.

\6\4AGA/NGVC, D-8, 9-10, 12; ETC, D-14, 5.

\6\5Boston Edison, D-11, 6, 12-14; Chicago, E-4, 4; ETC, D-14,

5.

\6\6Boston Edison, D-11, 12; Chicago, E-4, 4.

\6\7Fuel cost: AMI, D-7, 3; DOE, E-10, 3; ETC, D-14, 6; EIA/EEU-

ISD, E-9, 1; Mobil, D-16, 4; emissions: NPGA, D-5, 5; AMI, D-7, 3;

and ETC, D-14, 6; composition: AMI, D-7, 3; octane or cetane rating:

AMI, D-7, 3; EMA, D-18, 2; Nebraska AFAC, E-6, 2; domestic content:

NCGA, D-9, 2; health and safety: NCGA, D-9, 2; EMA, D-18, 2;

Nebraska AFAC, E-6, 2; WDNR, E-7, 1; refueling access and ease: ETC,

D-14, 6; usage limitations: ETC, D-14, 6; EMA, D-18, 2; usage

requirements: ETC, D-14, 6.

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To compare conventional vehicles with AFVs, the comments stated

that consumers will need cost information relating to the fuel, initial

vehicle price, and vehicle operation and maintenance.68 In

addition to cost, the comments stated that information on the following

additional factors would be useful: emissions;69 fuel type;70

mileage;71 average tank, fuel or storage unit capacity;72

refueling time;73 cruising range;74 availability and access

to refueling stations and facilities;75 safety;76 resale

value;77 and tax consequences.78

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\6\8AGA/NGVC, D-8, 10-11; API, D-17, 5; Chicago, E-4, 4; ETC, D-

14, 5-6; PCC, D-6, 4.

\6\9AGA/NGVC, D-8, 10-11; API, D-17, 5; Chicago, E-4, 4; ETC, D-

14, 5-6; NPGA, D-5, 5; PCC, D-6, 4; RFA, D-2, 3-4.

\7\0API, D-17, 5; ETC, D-14, 5-6.

\7\1Chicago, E-4, 4; NPGA, D-5, 5; RFA, D-2, 3-4.

\7\2RFA, D-2, 3-4.

\7\3API, D-17, 5.

\7\4API, D-17, 5; PCC, D-6, 4; RFA, D-2, 3-4.

\7\5API, D-17, 5; NPGA, D-5, 5; PCC, D-6, 4.

\7\6Chicago, E-4, 4; PCC, D-6, 4.

\7\7ETC, D-14, 5-6; PCC, D-6, 4.

\7\8API, D-17, 5. API did not specify what those consequences

would be.

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The comments stated that comparing different AFVs would require an

evaluation of the same factors.79 For those comparisons, the

comments also indicated that consumers will need to know the AFV's

price,80 maintenance costs,81 passenger and cargo

space,82 vehicle performance,83 and fuel composition.84

Three comments also stated that consumers will need telephone numbers

for additional sources of information about alternative fuels and

AFVs.85

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\7\9Fuel type: AAMA, D-3, 1-2; AMI, D-7, 4-5; DOT/NHTSA, E-2, 2;

EIA/EEU-ISD, E-9, 1; Flxible, D-4, 2; Honda, D-15, 3-4; NCGA, D-9,

2; Nebraska AFAC, E-6, 1; WDNR, E-7, 1; fuel economy: AAMA, D-3, 1-

2; AMI, D-7, 4-5; DOE, E-10, 4; Honda, D-15, 3-4; NPGA, D-5, 5; Sun,

D-13, 2; WDNR, E-7, 1; fuel cost: AAMA, D-3, 1-2; AMI, D-7, 4-5;

DOT/NHTSA, E-2, 2; EIA/OIAF, E-3, 1; Honda, D-15, 3-4; Nebraska

AFAC, E-6, 1; Sun, D-13, 2; emissions certification: AAMA, D-3, 1-2;

AMI, D-7, 4-5; EIA/EDID, E-1, 2-3; EIA/EEU-ISD, E-9, 1; ETC, D-14,

6; Nebraska AFAC, E-6, 1; NPGA, D-5, 5; WDNR, E-7, 1; cruising

range: DOE, E-10, 4; EIA/OIAF, E-3, 1; ETC, D-14, 6; Honda, D-15, 3-

4; Sun, D-13, 2; WDNR, E-7, 1; fuel tank capacity: EIA/EEU-ISD, E-9,

1; Sun, D-13, 2; safety: EIA/EDID, E-1, 2-3; NCGA, D-9, 2; Nebraska

AFAC, E-6, 1; refueling ease and access: ETC, D-14, 6; Nebraska

AFAC, E-6, 1; NPGA, D-5, 5; refueling time: DOE, E-10, 4; EIA/OIAF,

E-3, 1.

\8\0AAMA, D-3, 1-2; EIA/EDID, E-1, 2-3; ETC, D-14, 6.

\8\1AMI, D-7, 4-5; EIA/EDID, E-1, 2-3; Nebraska AFAC, E-6, 1.

\8\2EIA/EEU-ISD, E-9, 1; ETC, D-14, 6.

\8\3EIA/EDID, E-1, 2-3; ETC, D-14, 6; Nebraska AFAC, E-6, 1.

\8\4Nebraska AFAC, E-6, 1. The comments further indicated that

consumers will need to know whether the vehicle has been converted

to alternative fuel operation and, if so, the identity of the

manufacturer of the conversion kit and the installer of the system.

AAMA, D-3, 1-2; AMI, D-7, 4-5; NCGA, D-9, 2. One comment stated that

consumers will need to know the expected battery life for electric

vehicles. EIA/OIAF, E-3, 1.

\8\5EIA/EEU-ISD, E-9, 1; Minnesota, E-8, 2-3; NCGA, D-9, 2.

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Third, the Commission sought comment on the information that should

be disclosed (as opposed to merely what is relevant) to consumers to

help them make reasonable purchasing choices and comparisons.86

The most frequently mentioned factor to be disclosed on fuel dispensers

was unit pricing information comparing the cost of the fuel to a

standard unit (e.g., a gallon of gasoline).87 Other factors

included health and safety information,88 and fuel type (or

name),89 rating (octane or cetane, as appropriate),90

emissions,91 energy content,92 principal ingredient,93

and quantity purchased.94 Boston Edison stated that the labels

should identify the percentage of fuel that comes from domestic

sources.95 The Minnesota Department of Agriculture said there is

no need to mandate labels on the fuel dispenser itself because ``[w]hen

the fuel is being sold by private marketers, they will provide the most

appropriate labeling for any individual marketplace.''96

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\8\658 FR 64914, 64915, Dec. 10, 1993.

\8\7AAMA, D-3, 2; AMI, D-7, 3; Boston Edison, D-11, 12; DOE, E-

10, 3; EIA/EEU-ISD, E-9, 2; ETC, D-14, 7; Mobil, D-16, 5; PCC, D-6,

3.

\8\8EMA, D-18, 3; EMA, D-18, 3; ETC, D-14, 7; Nebraska, E-6, 2;

NHTSA, E-2, 2; WDNR, E-7, 2.

\8\9AAMA, D-3, 2; AMI, D-7, 3; API, D-17, 4-5; EIA/EEU-ISD, E-9,

2; Nebraska, E-6, 2; NHTSA, E-2, 2; Sun, D-13, 1.

\9\0AMI, D-7, 3; EMA, D-18, 3; Nebraska, E-6, 2.

\9\1AMI, D-7, 3; Boston Edison, D-11, 12.

\9\2AGA/NGVC, D-8, 9-10 (labels should compare ``the amount of

energy in different fuels by indicating the quantity * * * of

different fuels needed to equal the energy content in gasoline'');

Boston Edison, D-11, 11 (the British Thermal Unit ``provides the

most accurate unit of measure that can be used to evaluate the

relative merits of each type of fuel'').

\9\3AMI, D-7, 3.

\9\4EIA/EEU-ISD, E-9, 2.

\9\5Boston Edison, D-11, 12.

\9\6Minnesota, E-8, 3.

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As to vehicle labeling, the comments recommended that information

regarding cost,97 emissions,98 fuel economy,99

safety,100 fuel type,101 and performance (e.g., cruising

range)102 be disclosed on a label on the vehicle. Other suggested

disclosures included domestic content of the fuel,103 ownership

type (individual or fleet),104 tank capacity,105 and fuel

availability.106 Two comments recommended certain disclosures for

AFVs, but did not specify where the required information should be

disclosed (i.e., on a label, in a fact sheet, or elsewhere).107

API suggested that the Commission develop a brochure for consumers

disclosing pertinent information.108

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\9\7AGA/NGVC, D-8, 9-10; AMI, D-7, 5; Boston Edison, D-11, 12;

EIA/EDID, E-1, 2; EIA/EEU-ISD, E-9, 2; EIA/OIAF, E-3, 1; ETC, D-14,

7; RFA, D-2, 4.

\9\8AGA/NGVC, D-8, 10-11; Boston Edison, D-11, 12; EIA/EEU-ISD,

E-9, 2; ETC, D-14, 7; RFA, D-2, 4; WDNR, E-7, 2.

\9\9AMI, D-7, 5; DOE, E-10, 4; RFA, D-2, 4; Sun, D-13, 2; WDNR,

E-7, 2.

\1\00EIA/EDID, E-1, 2-3; EIA/EEU-ISD, E-9, 2; NHTSA, E-2, 2;

WDNR, E-7, 2.

\1\01AMI, D-7, 4; API, D-17, 6; EIA/EEU-ISD, E-9, 2; Flxible, D-

4, 2; Minnesota, E-8, 3; NHTSA, E-2, 2; WDNR, E-7, 2.

\1\02Boston Edison, D-11, 12; EIA/EDID, E-1, 2; EIA/EEU-ISD, E-

9, 2; EIA/OIAF, E-3, 1; RFA, D-2, 4; WDNR, E-7, 2.

\1\03Boston Edison, D-11, 12; RFA, D-2, 4.

\1\04WDNR, E-7, 2.

\1\05EIA/EEU-ISD, E-9, 2; RFA, D-2, 4. DOE recommended refueling

time and refueling frequency. DOE, E-10, 4.

\1\06EIA/EEU-ISD, E-9, 2.

\1\07Chicago, E-4, 4 (alternative fuel mix ratio, economic

advantages, energy efficiency, environmental performance, miles/

alternative fuel gallon); NCGA, D-9, 2 (domestic content, renewable

content, Global Warming Index rating, health/safety information).

\1\08API, D-17, 5. The suggested brochure would disclose

``relative fuel costs, maintenance costs, operational costs,

emissions reductions, possible tax consequences, and the type of

fuel needed to power an AFV.''

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C. Updating Labeling Disclosures

Because EPA 92 requires the Commission to update its labeling

requirements ``periodically,'' the Commission sought comment on how

frequently it should update its labeling requirements.109 Eight

comments stated that the Commission should review its labeling

requirements at regular intervals (i.e., either annually,110 or

every two,111 three,112 or five to ten years).113 Other

comments indicated that the Commission should update labels only when

necessary to reflect practical developments in technology.114

Mobil stated that label updating should reflect fuel cost

changes.115

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\1\09 58 FR 64914, 64915, Dec. 10, 1993.

\1\10 AGA/NGVC, D-8, 13; Boston Edison, D-11, 16; DOE, E-10, 4;

EIA/OIAF, E-3, 1.

\1\11 Chicago, E-4, 4-5; ETC, D-14, 8.

\1\12 AMI, D-7, 5.

\1\13 RFA, D-2, 5.

\1\14 NCGA, D-9, 3; NPGA, D-5, 6.

\1\15 Mobil, D-16, 5.

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D. Consolidation

Finally, the Commission sought comment regarding section 406(a)'s

direction that the Commission consolidate its labels with other labels

providing information to consumers ``where appropriate.''116 Four

comments suggested that the required information could be consolidated

with existing fuel economy labels.117 Five other comments

suggested that consolidation would be difficult or would provide no

benefit to consumers.118 One comment stated that these labeling

requirements should not duplicate existing labels.119

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\1\16 42 U.S.C.A. 13232(a) (West Supp. 1993).

\1\17 AGA/NGVC, D-8, 13; EPA, E-5, 5 (consolidation with EPA

labels should be ``investigate[d]''); Ford, D-10, 1; NPGA, D-5, 6.

\1\18 API, D-17, 7; DOE, E-10, 4; Mobil, D-16, 6; NCGA, D-9, 3;

RFA, D-2, 5.

\1\19 ETC, D-14, 8.

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III. Proposed Labeling Rule

In developing its labeling proposal, the Commission is required to

reconcile several competing concerns. As noted previously, EPA 92

directs the Commission to develop uniform labels disclosing appropriate

cost and benefit information.120 However, in determining what

information is appropriate, it must consider the problems associated

with developing and publishing such information.121 The

information to be disclosed also must be displayed on simple

labels.122 Given this context, and after considering the comments,

the Commission proposes separate labeling requirements for alternative

fuels and AFVs, to become effective 90 days after publication of a

final rule in the Federal Register. Because few consumers have

extensive experience with either alternative fuels or AFVs, the

Commission's proposal is designed to be of use to a general consumer

audience.

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\1\20 42 U.S.C.A. 13232(a) (West Supp. 1993).

\1\21Id.

\1\22Id.

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A. Alternative Fuel Labeling

For the fuel labeling requirement, the Commission proposes that

retailers of non-liquid alternative fuels post standard labels

identifying the commonly used names of those fuels on fuel dispensers

and recharging stations servicing consumers. The labels would be placed

conspicuously in full view of consumers and as near as reasonably

practical to the fuel's unit price. The Commission also proposes

requiring disclosure of the fuel's principal component and permitting

disclosure of other components, expressed as minimum percentages. These

proposals are analogous to provisions in the Fuel Rating Rule

pertaining to liquid alternative fuels.123 The Commission requests

comment on the feasibility of such disclosures and how they may best be

accomplished. The Commission also seeks comment on whether a different

measure of content (e.g., requiring disclosure of voltage for

electricity) would be more appropriate.

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\1\23 58 FR at 41374 (to be codified at 16 CFR 306.10(b)(1) and

306.10(f)).

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CNG, electricity, and hydrogen are the only non-liquid fuels

defined as ``alternative fuels'' in EPA 92.124 Although section

406(a) directs the Commission to issue labeling requirements for

``alternative fuels'' (presumably for all such fuels), the liquid

alternative fuels currently are subject to similar requirements imposed

by the Fuel Rating Rule. In accordance with section 406(a)'s directive

to review the rule ``periodically to reflect the most recent available

information,''125 the Commission will supplement the list of

covered fuels as new non-liquid alternative fuels are designated as

alternative fuels by DOE.

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\1\24 42 U.S.C.A. 13211(2) (West Supp. 1993).

\1\25 42 U.S.C.A. 13232(a) (West Supp. 1993).

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The Commission developed this relatively simple labeling

requirement for fuel dispensers after considering how it might best

balance consumers' need for useful and timely cost and benefit

information with the problems associated with displaying such

information in a simple label format. The requirement provides

consumers with the most important pieces of information needed when

refueling: Fuel type and composition. Although in the absence of this

requirement sellers could be expected to identify the fuel sold, they

may not do so in a standardized format. The Commission believes that a

standardized format assists consumers in identifying the proper

fuel.126 Furthermore, it is uncertain whether they would provide

information regarding the precise composition of the fuel.

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\1\26 Comments stating that fuel type (or name) should be

disclosed are cited at note 89.

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In addition, comparative information at the fuel pump is unlikely

to be necessary in most instances. For consumers with dedicated AFVs

(i.e., vehicles capable of operating on only one fuel), the selection

process between competing fuels is concluded once an AFV is acquired.

Consumers driving dual or flexible fueled vehicles (i.e., vehicles

capable of being powered both by a conventional and an alternative

fuel) will be limited to purchasing fuels meeting their engines'

requirements (one being gasoline, with which consumers are already

familiar and which is already labeled with pertinent information).

Thus, providing consumers with information comparing various types of

alternative fuels is best done prior to the time the vehicle is

acquired.

There also are reasons to avoid requiring additional, less

important information. One consideration is the avoidance of

information overload. In contrast to vehicle purchases, consumers' fuel

purchases typically occur in a quick transaction. In a Report to

Congress assessing the need for a uniform national label on fuel pumps,

the Commission noted that time constraints may affect how consumers

read, understand, and use information.127 Indeed, ``studies show

that less accurate information processing occurs under time

constraints; test subjects focus on fewer pieces of information and

unduly emphasize negative information.''128 Simplicity therefore

is a greater consideration in labeling of fuels than in the labeling of

AFVs.

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\1\27Federal Trade Commission, Study Of A Uniform National Label

For Devices That Dispense Automotive Fuels to Consumers (1993)

(hereinafter FTC Study), at 29.

\1\28Id. at 29 n.152.

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To avoid cluttering labels further, the Commission also believes

that it should not consolidate these labels with other mandatory labels

or require otherwise duplicative disclosures.129 For example, a

labeling proposal that the National Conference on Weights and Measures

(``NCWM''), a consensus standards-writing organization for state and

local regulatory agencies, is considering would require that retail CNG

dispensers display the quantity of CNG in gallons-of-gasoline

equivalents to help consumers compare the price of CNG to

gasoline.130

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\1\29See ETC, D-14, 7-8 (AFV labels should not duplicate

existing labels).

\1\30U.S. Department of Commerce, National Institute of

Standards and Technology, Report of the 78th National Conference on

Weights and Measures 229-33 (1993).

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The proposed labeling requirement also has the advantage of placing

equal regulatory requirements on all competing fuels.131 The Fuel

Rating Rule's labeling requirements cover only liquid alternative

fuels. Although that Rule serves a different purpose,132 the

Commission believes that harmonizing labeling requirements, when

practicable, is appropriate.133 Fuel Rating Rule labels for liquid

alternative fuels must identify the commonly used name of the fuel and

the amount, expressed as a minimum percentage by volume, of the fuel's

principal component.134 That Rule also permits disclosure of other

components, also expressed as a minimum percentage.135 The

Commission is proposing disclosure of the same information for non-

liquid alternative fuels. The Commission further proposes that the

alternative fuels labels follow the same size and format requirements

of the Fuel Rating Rule.136 The Commission also seeks comment

regarding how the components of those fuels can be calculated or

expressed.

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\1\31RFA, D-2, 5 (labeling should extend to all alternative

fuels, as that term is defined in EPA 92, sold to consumers); Sun,

D-13, 1 (same).

\1\32The purpose of the EPA 92 amendments to title II of the

Petroleum Marketing Practices Act, 15 U.S.C. 2821-2825, was to give

purchasers information they need to choose the correct type or grade

of fuel for their vehicles. 58 FR at 41356.

\1\33See API, D-17, 4, 8 (labels required by Fuel Rating Rule

provide sufficient information); RFA, D-2, 5 (same); Sun, D-13, 1

(fuel descriptor labels should apply to all available alternative

fuels). Retailers of liquid alternative fuels have additional

responsibilities under the Fuel Rating Rule, e.g., posting

consistent with rating certified to retailer and maintaining

required records. See 58 FR at 41374 (to be codified as 16 CFR

306.10(d) and 306.11). The Commission believes that those

requirements are beyond the scope of its mandate under Section

406(a).

\1\3458 FR at 41373 (to be codified at 16 CFR 306.0(j)((2)).

\1\35Id.

\1\3658 FR at 41375 (to be codified at 16 CFR 306.12). Labels

required by the Fuel Rating Rule are 3 inches wide by 2\1/2\ inches

long, with process black type on an orange background.

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B. AFV Labeling

For the AFV labeling requirement, the Commission proposes that

original equipment manufacturers (``OEMs'') and AFV conversion

companies affix, and AFV dealers maintain,137 standard labels on

new AFVs sold or offered for sale to consumers.138 The labels

would consist of three parts. The first part would disclose fuel tank

capacity of the labeled AFV; the second part would contain a list of

comparative factors relevant to AFVs in general; and the third part

would direct consumers to other sources of information.

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\1\37EPA's fuel economy label is required to be affixed and

maintained in a similar fashion. 46 U.S.C. 2006.

\1\38The term ``consumer'' is not defined in EPA 92. The

Commission proposes that ``consumer'' be defined as a person (i.e.,

an individual, corporation, or any other business organization)

purchasing a new AFV from a dealer or AFV conversion company (i.e.,

not directly from the manufacturer as a special order). See GM, D-

12, 1 (medium and heavy-duty trucks should be excluded from proposed

rule's scope because most are custom ordered); Volvo/GM, D-1, 1

(heavy duty trucks, because they are custom ordered, should be

excluded). The Commission seeks comment on this definition.

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As noted previously, the Commission believes that comparative

information would be most useful to consumers prior to the time the

vehicle is purchased. In developing its proposal for AFV labeling, the

Commission considered requiring disclosure of information pertaining to

all the factors cited in the comments, including fuel and/or operating

costs and environmental impact (i.e., emissions). Information about

those factors would clearly help consumers make purchasing choices,

assuming the information was accurate, understandable and comparable.

For most of those factors, however, the Commission has tentatively

decided that the level of detail necessary to convey balanced, accurate

information to consumers cannot be contained on the ``simple'' label

envisioned by Congress. For example, an accurate assessment of the

life-cycle environmental impact of driving a particular vehicle

requires a review of numerous factors, including emissions resulting

from fuel production, distribution, handling, storage, dispensing, and

combustion.139 Measuring each of those factors itself requires an

analysis of numerous chemical compounds, including carbon monoxide,

nitrogen oxides, hydrocarbons, chlorofluorocarbons, volatile organic

carbons, radioactive particles, particulate matter, and aerosols.

Similarly, evaluating the true costs associated with driving a

particular AFV would require information about the vehicle's

acquisition (i.e., capital costs in acquiring or converting an AFV) and

operation (e.g., fuel costs, repair and maintenance costs, and any tax

consequences).140 All of this information cannot be presented

accurately on a simple label.

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\1\39Assessing only tail-pipe emissions could be easier, but

potentially misleading because of the significance of the

environmental impact involved in, for example, fuel production.

\1\40See, e.g., 26 U.S.C.A. 30, 179A (West Supp. 1993) (creating

tax credits for qualified electric vehicles and deductions for

clean-fuel vehicles and certain refueling property).

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Other cost-benefit information (e.g., comparing reliability by

measuring each alternative fuel's ability to start a cold engine) is

also difficult to disclose on a simple label because no technical

standards exist for measuring some factors.141 The Commission

often relies on consensus standards-setting organizations, such as the

American Society for Testing and Materials (``ASTM''), or governmental

agencies with engineering and technical expertise to develop such

standards.142 Here, the comments did not identify any such

standards, and the Commission is not otherwise aware that standards

exist for all the factors. Without standards upon which to base

required disclosures, the information manufacturers would provide would

not necessarily be comparable, and this could be confusing to

consumers.

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\1\41Some comments stated that the supporting data on

alternative fuels in general are ``controversial, ambiguous or

misleading,'' Minnesota, E-8, 3, or ``still unproven,'' Mobil, D-16,

2-3, 5.

\1\42See, e.g., 16 CFR 306.0(a), (b) (octane rating based on

ASTM specifications); 16 CFR 305.5 (appliance labeling based on DOE

test procedures).

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EPA 92 also requires DOE to produce a brochure that provides

consumers with ``relevant and objective'' comparative information about

AFVs and alternative fuels, including environmental performance, energy

efficiency, domestic content, cost, maintenance requirements,

reliability, and safety.143 DOE's information package also must

include information regarding conversion of conventional vehicles to

run on alternative fuels.144 The brochure format will allow DOE

latitude to present valuable information in fuller measure.

Accordingly, there is less need for the Commission to attempt to

present complex information in the constrained format of an AFV label.

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\1\4342 U.S.C.A. 13231 (West Supp. 1993). DOE's information

package must be completed within 18 months after EPA 92's enactment

date (April 1994) and updated annually ``to reflect the most recent

available information.'' Id.

\1\44Id.

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As with labeling for alternative fuels, the Commission also

believes that it should not consolidate these labels with other

mandatory labels or require otherwise duplicative disclosures. For AFV

labeling, EPA has proposed that its fuel economy labels (which display

estimated miles per gallon and annual fuel cost information) be affixed

on AFVs powered by CNG, ethanol, and methanol.145 For dual fueled

vehicles operating on these or conventional fuels, the proposed

regulations would require that fuel economy data be provided only for

the conventional fuels; manufacturers would be given the option of

posting such data for the alternative fuels.146 EPA also has been

directed to promulgate rules that require fuel economy labeling for

vehicles powered by LPG, hydrogen, electricity, and other alternative

fuels.147 Rules requiring disclosure of information about

emissions certification148 and safety149 are also in effect

or under active consideration by other governmental bodies. Because

consumers will have immediate access to this information in other

required labels, the Commission believes that providing the same

information on its AFV labels (in a different format) could confuse

consumers, and is not thus appropriate.

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\1\4556 FR 8856, 8860, 8869-71, Mar. 1, 1991; EPA, E-5, 2-4.

\1\4656 FR at 8861; EPA, E-5, 3-4. EPA expects that these

regulations will be issued ``in the near future.'' EPA, E-5, 5.

\1\4715 U.S.C.A. 2006 (West Supp. 1993).

\1\48EPA currently requires emissions certification labels

(which state that the vehicle conforms to applicable EPA

regulations) for certain 1994 model year AFV's powered by methanol.

See 40 CFR 86.094-35(c)(1)(ii)(A) (light duty vehicles); 40 CFR

86.094-35(c)(1)(ii)(B)(1) (light duty trucks). In California, state

regulations require that AFV's powered by CNG, ethanol, methanol,

and LPG, and conventional vehicles converted to run on any of these

fuels, also carry such labels. Section 1965, Title 13, California

Code of Regulations (CCR); California Air Resources Board Mail-Out

No. 93-34.

\1\49The National Highway Traffic Safety Administration (NHTSA)

has proposed requiring a permanent label on CNG storage tanks

disclosing the name and address of the tank manufacturer, the month

and year of manufacture, and the maximum service pressure. 58 FR

5323, Jan. 21, 1993. NHTSA is also considering whether it should

require labeling as to the need for periodic reinspection of the CNG

container, the need to remove the container from service after its

useful life, and the proper fill pressure for refueling the

container. DOT/NHTSA, E-2, 1.

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As noted previously, EPA 92 directs the Commission to update its

labeling requirements ``periodically to reflect the most recent

available information.''150 The Commission therefore intends to

monitor the industry as standards for evaluating other relevant

objective factors are developed. As those standards are issued by

recognized organizations and agencies, the Commission expects to update

this part of the AFV labeling requirements accordingly.

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\1\5042 U.S.C.A. 13232(a) (West Supp. 1993).

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Based on the above considerations, the Commission proposes a

labeling requirement containing three parts: (1) Disclosure of fuel

tank capacity, (2) a list of factors consumers should consider in

purchasing AFVs, and (3) a notice directing consumers to other sources

of information.

1. Disclosure of Fuel Tank Capacity

Section 406(a) mandates that the labels disclose cost and benefit

information. One principal piece of cost-benefit information is

cruising range.151 To help consumers estimate this from available

data,152 the Commission proposes that fuel tank capacity be

calculated and displayed for each AFV sold or offered for sale to

consumers. Fuel tank capacity would be expressed in gallons for AFVs

powered by liquid alternative fuels, and the Commission seeks comment

on how it should be disclosed for gaseous and electric powered

AFVs.153

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\1\51See notes 74 and 102, and accompanying text. Several

comments stated that related considerations (e.g., fuel tank

capacity and refueling time) are important in their own right. See

notes 72, 73, 79, and 105 and accompanying text.

\1\52For AFVs with EPA fuel economy labels, cruising range can

be estimated by multiplying fuel tank capacity by the posted miles-

per-gallon rating for that vehicle.

\1\53For AFVs capable of operating on both alternative and

conventional fuels, the labels would disclose the capacity of the

tank or battery storing the alternative fuel. For AFVs capable of

operating on multiple alternative fuels, the labels would disclose

the capacity of the tank or battery storing each alternative fuel.

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2. List of Comparative Factors

The second part of the proposed label would provide consumers with

a standard framework for evaluating issues relevant to AFVs in general.

Information contained on this part could help consumers evaluate

information disclosed on other labels, in advertising, and from other

sources. The Commission has tentatively determined that requiring

disclosure of a list of issues relevant to AFVs in general will help

consumers make choices and comparisons. The Commission also expects

that this aspect of its labeling requirement will encourage AFV

manufacturers, converters, and dealers to provide additional

information to meet consumers' expectations and needs.154

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\1\54See Boston Edison, D-11, 13 (``market forces will create

incentives for sellers to identify and respond to consumer demands

for information'').

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The AFV label would contain a form notice stating, in substance,

that vehicles powered by different fuels have different costs and

benefits, and that consumers should consider those differences when

considering an AFV purchase. The label would then list factors

consumers should consider before purchasing an AFV.155 Based on

the comments received, the Commission proposes that the second part of

the AFV label identify the following six factors: fuel type (i.e., the

fuel or fuels that power the vehicle); operating costs; environmental

impact; health and safety; on-road performance (i.e., cruising range,

cold start capability and refueling time); and fuel availability.

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\1\55In an unrelated context, the Commission has previously

concluded that a list of purchasing considerations could convey

useful information to consumers. See Used Motor Vehicle Trade

Regulation Rule, Statement of Basis and Purpose, 49 FR 45692, 45706,

Nov. 19, 1984 (list of major defects that can occur in used motor

vehicles provides consumers with a framework for evaluating and

comparing warranty coverage and counteracts dealer

misrepresentations).

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Each factor would be supplemented with a brief explanation of how

it is relevant to an AFV purchase. For example, for fuel type, the

label would contain a statement that AFVs are designed to be powered by

a certain fuel or fuels, and that consumers should be aware of which

fuel(s) powers that particular AFV. For operating costs, the label

would state that the total cost of operating an AFV includes, among

other things, fuel and maintenance costs, and that those costs for AFVs

are different than for gasoline-fueled vehicles and can vary

considerably. The label would also advise consumers that if the vehicle

posts an EPA alternative fuel-economy rating (``AFER''),156 they

can estimate their fuel costs per mile by dividing their fuel cost

(obtained from alternative fuel retailers) by the AFER.

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\1\56As noted previously, for dual fueled vehicles, EPA's

proposed regulations would give manufacturers the option of posting

fuel economy data for the alternative fuel. See note 149 and

accompanying text.

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For environmental impact, the labels would state that all vehicles

(conventional and AFVs) affect the environment in ways both direct

(e.g., how the vehicle processes the fuel) and indirect (e.g., how the

fuel is produced and brought to market). Accordingly, in evaluating the

environmental impact of a particular AFV, consumers should consider all

environmental costs associated with driving a vehicle powered by that

alternative fuel, as well as any benefits as compared to gasoline.

The other factors would follow a similar format. For health and

safety, the labels would notify consumers that different fuels raise

different health and safety concerns. As a result, consumers should

consider any health and safety issues associated with normal driving

and refueling, and in the event of an accident. For on-road

performance, the labels would advise consumers that vehicles powered by

different fuels will differ in terms of their cruising range (i.e., how

many miles the vehicle will go on a full supply of fuel), cold start

capabilities (i.e., ability to start a cold engine) and refueling and/

or recharging time (i.e., how long it will take to refill the vehicle's

fuel tank to full capacity). For fuel availability, the labels would

advise consumers to determine whether a refueling and/or recharging

infrastructure has been developed for the AFV under consideration which

meets their driving needs.

3. Direction to Other Sources of Information

The third part of the proposed label would direct consumers to

additional sources of objective information regarding AFVs. Several

comments stated that information not required to be disclosed by the

Commission would be available to consumers in DOE's information

package.157 However, EPA 92 does not require AFV dealers or

conversion companies to provide consumers with copies of the DOE

information package or to notify them of its availability. Accordingly,

the third part of the proposed label would contain a statement

informing consumers that further information about alternative fuels

and AFVs is available from DOE.158

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\1\57See AAMA, D-3, 2; Ford, D-10, 2; GM, D-12, 1.

\1\58See ETC, D-14, 8 (labels could include cross-references to

availability of DOE brochures); Minnesota, E-8, 3 (brochures with

general consumer information, including phone numbers of additional

information resources, could be made available at the point of

purchase).

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4. Label Size

With respect to label size, the Commission has tentatively

determined that a label larger than the fuel pump label is needed to

accommodate the greater number of required disclosures. Accordingly,

the Commission proposes requiring that AFV labels be 7\1/2\ inches wide

by 11 inches high. This is the same size as the labels required by the

Commission's Used Car Rule, which have adequate room to display

effectively a large amount of information.159

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\1\59Labels required by the Used Car Rule are no smaller than 11

inches high by 7\1/4\ inches wide in black type on a white

background. 16 CFR 455.2(a)(2).

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IV. Invitation to Comment

The Commission invites interested persons to address any questions

of fact, law, or policy that they believe may bear upon the proposed

rule. The Commission particularly desires comment, however, on the

questions listed below.

All comments should reference the aspect of the proposed rule or

question being discussed. Comments opposing the proposed rule or

specific provisions should, if possible, suggest a specific

alternative. Proposals for alternative regulations should include

reasons and data explaining why the alternative would better serve the

purposes of EPA 92 and section 406(a).

Before adopting a final rule, consideration will be given to any

written comments timely submitted to the Commission. Comments submitted

will be available for public inspection in accordance with the Freedom

of Information Act160 and the Commission's Rule of

Practice,161 during normal business days from 8:30 a.m. to 5 p.m.,

at the Public Reference Room, room 130, Federal Trade Commission, 6th

and Pennsylvania Ave., NW., Washington, DC 20580.

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\1\605 U.S.C. 552.

\1\6116 CFR 4.11.

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A. Proposed Labeling Rule

1. Alternative Fuel Labeling

The Commission is proposing that retailers of non-liquid

alternative fuels post standard labels identifying the commonly used

names of those fuels on fuel dispensers and on recharging stations

selling to consumers.

(a) Should the Commission issue its proposal for labeling of non-

liquid alternative fuels as a final rule? If yes, why; if no, why not?

(b) What are the advantages of the Commission's proposal?

(c) What costs or problems are associated with the Commission's

proposal? How might the Commission modify its proposal to minimize any

such costs or problems, while maintaining the benefits?

(d) Would any disclosures specified by law (either federal, state,

or local) affect the Commission's alternative-fuels labeling proposal?

(e) Should the Commission require any additional or alternative

disclosures, or variations on the proposed disclosures?

(1) If yes: (a) Why? (b) What should be disclosed? (c) Are there

any adequate, generally accepted standards upon which to base those

disclosures? (d) What are those standards? (e) What costs or problems

are associated with this option? (f) How might the Commission modify

its proposal to minimize any such costs or problems, while maintaining

the benefits?

(2) If no, why not?

The Fuel Rating Rule requires that the standard labels for liquid

alternative fuels identify the amount of the fuel's principal

component, and permits disclosure of other components, expressed as

minimum percentages by volume. The Commission is proposing this

requirement for non-liquid alternative fuels.

(f) Should the Commission require disclosure of the principal

component of the non-liquid alternative fuels, and permit disclosure of

other components, expressed as minimum percentages?

(1) If yes: (a) Why? (b) What are the benefits of such a

requirement? (c) What are the principal components of each of the non-

liquid alternative fuels? (d) Do the compositions of the non-liquid

alternative fuels vary from supplier to supplier? (e) How should

information about those components be calculated and displayed? (f)

What costs or problems are associated with requiring such a disclosure?

(g) How might the Commission minimize any such costs or problems, while

maintaining the benefits?

(2) If no: (a) Why not? (b) Is disclosure of a different measure of

content more appropriate (e.g., requiring disclosure of voltage for

electricity)? (c) What should that disclosure be, and why?

(g) Should the Commission require any additional or alternative

disclosures, or variations on the proposed disclosures?

(1) If yes: (a) Why? (b) What should be disclosed? (c) Are there

any adequate, generally accepted standards upon which to base those

disclosures? (d) What are those standards? (e) What costs or problems

are associated with this option? (f) How might the Commission modify

its proposal to minimize any such costs or problems, while maintaining

the benefits?

(2) If no, why not?

The Commission proposes that the labels for the non-liquid

alternative fuels follow the same size and format required by the Fuel

Rating Rule for liquid alternative fuels.

(h) Should the Commission require the same size and format in its

labeling for non-liquid alternative fuels as required by the Fuel

Rating Rule for liquid alternative fuels?

The Commission proposes that labeling requirements for alternative

fuels become effective 90 days after publication of a final rule in the

Federal Register.

(i) Does the proposed effective date allow affected interests

sufficient time to comply with the proposed requirements?

(1) If yes, why?

(2) If no: (a) Why not? (b) How much extra time would be necessary

to comply with the proposed labeling requirements for alternative

fuels? Why is that extra time necessary?

2. AFV Labeling

The Commission proposes that OEMs and AFV conversion companies

selling or offering to sell AFVs to consumers affix, and that dealers

maintain, standard labels on the vehicles disclosing that particular

AFV's fuel tank capacity, a list of issues relevant to AFVs in general,

and a statement informing consumers that further information about

alternative fuels and AFVs is available from DOE.

(a) Should the Commission issue its proposal for AFV labeling as a

final rule? If yes, why; if no, why not?

(b) What are the advantages of the Commission's proposal?

(c) What costs or problems are associated with the Commission's

proposal? How might the Commission modify its proposal to minimize any

such costs or problems, while maintaining the benefits?

(d) Would any disclosures specified by law (either federal, state,

or local) affect the Commission's AFV labeling proposal?

(e) Is fuel tank capacity a useful measure for consumer

comparisons?

(1) If yes: (a) Why? (b) Will this information be provided by OEMs

and AFV conversion companies in the absence of a regulatory

requirement? (c) Will disclosure of fuel tank capacity help consumers

calculate or estimate cruising range or any other important purchasing

criteria? If so, which purchasing criteria? (d) Is measuring fuel tank

capacity in gallons appropriate for AFVs powered by liquid fuels? (e)

How should fuel tank capacity be measured for AFVs powered by gaseous

fuels or electricity?

(2) If no, why not?

(f) Is a list of six issues relevant to AFVs in general on the AFV

label sufficient to alert consumers to issues they should consider

before purchasing an AFV?

(1) If yes: (a) Why? (b) Should the factors include the types of

statements the Commission outlined for each factor in Part III(B)(2)?

(2) If no, why not?

(g) Should the AFV label notify consumers of the availability of

DOE's information package? Why or why not?

(h) Should the Commission require any additional or alternative

disclosures, or variations on the proposed disclosures?

(1) If yes: (a) Why? (b) What should be disclosed? (c) Are there

any adequate, generally accepted standards upon which to base those

disclosures? (d) What are those standards? (e) What costs or problems

are associated with this option? (f) How might the Commission modify

its proposal to minimize any such costs or problems, while maintaining

the benefits?

(2) If no, why not?

The Commission proposes that the term ``consumer'' be defined as a

person (i.e., an individual, corporation, or any other business

organization) purchasing a new AFV from a dealer or AFV conversion

company (i.e., not directly from the manufacturer as a special order).

(i) Is the Commission's proposed definition of ``consumer''

consistent with section 406(a)'s mandate and purpose?

(1) If yes, why?

(2) If no: (a) Why not? (b) How should the definition be modified

to reflect more accurately section 406(a)'s mandate and purpose? (c)

Should the Commission exclude used AFV purchases from the scope of the

proposed rule? Why or why not?

The Commission proposes that the labels for AFVs be of the same

size and format as the labels required by the Commission's Used Car

Rule.

(j) Should the Commission require the same size label in its AFV

labeling as required by the Commission's Used Car Rule?

(k) Should the Commission specify other format issues, such as

layout and type size?

The Commission proposes that AFV labeling requirements become

effective 90 days after publication of a final rule in the Federal

Register.

(l) Does the proposed effective date allow affected interests

sufficient time to comply with the proposed requirements?

(1) If yes, why?

(2) If no: (a) Why not? (b) How much extra time would be necessary

to comply with the proposed requirements? Why is that extra time

necessary?

B. Regulatory Flexibility Act

The Regulatory Flexibility Act (``RFA'')162 requires agencies

to prepare regulatory flexibility analyses when publishing proposed

rules163 unless the proposed rule, if promulgated, would not have

a ``significant economic impact on a substantial number of small

entities.''164 Here, the economic impact of both proposed

requirements appears to be de minimis; the Commission proposes no

recordkeeping requirements,165 and the proposed disclosures

consist of information that is basic and easily ascertainable. The

Commission tentatively concludes that the proposed rule also will not

affect a substantial number of small entities because information the

Commission currently possesses indicates that relatively few companies

currently sell alternative fuels or manufacture, convert, or sell AFVs.

Of those that manufacture or sell AFVs, most are not ``small

entit[ies]'' as that term is defined either in section 601 of

RFA166 or applicable regulations of the Small Business

Administration.167

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\1\62 5 U.S.C. 601-612.

\1\63 5 U.S.C. 603(a).

\1\64 5 U.S.C. 605(b).

\1\65 In 1993 the Commission certified that the Fuel Rating

Rule's requirements that retailers post labels and keep required

records would not have a significant impact. 58 FR 41356, 41371,

Aug. 3, 1993.

\1\66 5 U.S.C. 601(6).

\1\67 13 CFR Part 121.

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In light of the above, the Commission certifies that the proposed

rule would not, if promulgated, have a significant impact on a

substantial number of small entities and, therefore, that a regulatory

analysis is not necessary. The Commission requests comment on this

certification, and whether the proposed rule will have a significant

impact on a substantial number of small entities. After reviewing any

comments received on this subject, the Commission will decide whether

the preparation of a final regulatory-flexibility analysis is

appropriate.

C. Regulatory Review

The Commission has implemented a program to review all of its

current and proposed rules and guides. One purpose of the review is to

minimize the economic impact of new regulatory actions. As part of that

overall regulatory review, the Commission solicits comments on the

following questions:

1. What changes, if any, should be made to the Proposed Rule to

increase the benefits of the Rule to purchasers?

a. How would these changes affect the costs the Proposed Rule would

impose on firms subject to its requirements?

2. What significant burdens or costs, including costs of

compliance, will the Proposed Rule impose on firms subject to its

requirements?

a. Will the Proposed Rule provide benefits to such firms?

3. What changes, if any, should be made to the Proposed Rule to

reduce the burdens or costs that would be imposed on firms subject to

its requirements?

a. How would these changes affect the benefits provided by the

Proposed Rule?

D. Paperwork Reduction Act

If promulgated, the Commission's labeling requirements would not

involve the ``collection of information'' as defined by the regulations

of the Office of Management and Budget (``OMB'')168 implementing

the Paperwork Reduction Act (``PRA'').169 Because the Commission's

proposed rule contains disclosure requirements only, there is no

``information collection'' in this proceeding to submit to OMB for

clearance. However, to ensure the accuracy of its conclusion, the

Commission solicits comment on any paperwork burden that the public

believes the proposed requirements may impose.

---------------------------------------------------------------------------

\1\685 CFR 1320.7(c).

\1\6944 U.S.C. 3501-3520.

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E. Metric Usage

The metric measurement system is the preferred system of weights

and measures for United States trade and commerce.170 Federal law

requires federal agencies to use the metric measurement system in all

procurements, grants and other business-related activities (including

rulemakings), except to the extent that such use is impractical or

likely to cause significant inefficiencies or loss of markets to United

States firms.171 The Commission has identified one section of the

proposed rule with a potential for use of metric terms. Specifically,

the Commission is proposing that AFV labels disclose fuel tank capacity

in gallons. The Commission seeks comment on whether to require metric

or dual (i.e., metric and non-metric) units for this disclosure.

---------------------------------------------------------------------------

\1\7015 U.S.C. 205b. See also Exec. Order No. 12,770, 56 FR

35801, July 21, 1991 (implementing section 205b).

\1\71Id.

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F. Public Participation

1. Public Workshop-Conference

The Commission's staff will conduct a Public Workshop-Conference to

discuss written comments received in response to this Notice of

Proposed Rulemaking. The purpose of the conference is to afford

Commission staff and interested parties an opportunity to discuss and

explore issues raised in the rulemaking proceeding, and, in particular,

to examine publicly areas of significant controversy or divergent

opinions that are raised in the written comments. The conference is not

intended to achieve a consensus of opinion among participants or

between participants and Commission staff with respect to any issue

raised in the rulemaking proceeding. Commission staff will consider the

views and suggestions made during the conference, in conjunction with

its consideration of the written comments, in formulating its final

recommendation to the Commission concerning the proposed rule.

Persons interested in participating in the Public Workshop-

Conference must notify Commission staff by June 8, 1994 (the ``Public

Workshop notification date'') as directed under the heading ADDRESSES,

above. Commission staff will select a limited number of parties from

among those who submit both requests to participate and written

comments to represent significant interests affected by the proposed

rule. These parties will participate in an open discussion of the

issues. The selected parties may ask and answer questions based on

their respective comments. In addition, the conference will be open to

the general public. Members of the general public who attend the

conference may have an opportunity to make a brief oral statement

presenting their views on issues raised in the rulemaking proceeding.

Oral statements of views by members of the general public will be

limited to a few minutes in length. The time allotted for these

statements will be determined on the basis of the time allotted for

discussion of the issues by the selected parties, as well as by the

number of persons who wish to make statements.

If the number of parties who request to participate in the Public

Workshop-Conference is so large that it would inhibit effective

discussion among the participants, then Commission staff will select as

the participants a limited number of parties to represent the interests

of those who submit written comments. The selections will be made on

the basis of the following criteria:

1. The party submits a written comment by the comment due date.

2. The party notifies Commission staff of its interest and

authorization to represent an affected interest by the Public Workshop

notification date.

3. The party's attendance would promote a balance of interests

being represented at the conference.

4. The party's attendance would promote the consideration and

discussion of the issues presented in the rulemaking proceeding.

5. The party has expertise in issues raised in the proposed rules.

6. The party adequately reflects the views of the affected

interest(s) which it purports to represent.

7. The party has been designated by one or more interested parties

(who timely file requests to participate and written comments) as a

party who shares group interests with the designator(s).

8. The number of parties selected will not be so large as to

inhibit effective discussion among them.

If they wish, commenters may designate a specific party to represent

their shared group interests in the Public Workshop-Conference.

If it is necessary to limit the number of participants, those not

selected to participate, but who submit both requests to participate

and written comments, will be afforded an opportunity at the end of the

session to present their views during a limited time period. The time

allotted for these statements will be determined on the basis of the

time necessary for discussion of the issues by the selected parties, as

well as by the number of persons who wish to make statements. If any

person cannot complete the presentation of his or her statements in the

allotted time, that person will be allowed, within one week thereafter,

to file a written statement covering those relevant matters that he or

she did not present orally. Except for written statements submitted

under these circumstances, written submissions will not be accepted

after the comment due date.

A neutral, third-party facilitator will be retained for the Public

Workshop-Conference. The Public Workshop-Conference is currently

scheduled to be held at the Federal Trade Commission, Pennsylvania

Avenue at Sixth Street, NW., Washington, DC, on July 20-21, 1994. Prior

to the conference, parties selected to participate in the Public

Workshop-Conference will be provided with copies of written comments

received in response to this Notice of Proposed Rulemaking. A

transcript of the Public Workshop-Conference will be placed on the

public record.

2. Supplemental Notice of Proposed Rulemaking

After reviewing comments received in response to this notice, the

transcript of the Public Workshop-Conference, and any other properly

filed submissions, the Commission will publish a supplemental notice of

proposed rulemaking in which it will propose the text of a labeling

rule. The public will be given an additional opportunity to comment on

that supplemental notice.

3. Motions or Petitions

Any motions or petitions in connection with this proceeding must be

filed with the Secretary of the Commission. Such motions or petitions

will be transmitted to a Presiding Officer. The Presiding Officer will

be responsible for the orderly conduct of the proceeding and shall have

all powers necessary to that end, including the authority to rule on

all motions or petitions.

Applications for review of rulings by a Presiding Officer will not

be entertained by the Commission prior to its review of the entire

record in the rulemaking proceeding, unless the Presiding Officer

certifies in writing to the Commission that a ruling involves a

controlling question of law or policy as to which there is substantial

ground for difference of opinion, and that an intermediate review of

the ruling may materially advance the ultimate termination of the

proceeding or that subsequent review will be an inadequate remedy.

V. Communications by Outside Parties or Their Advisors

Pursuant to Commission Rule of Practice 1.26(b)(5),172

communications with respect to the merits of this proceeding from any

outside party to any Commissioner or Commissioner advisor during the

course of this rulemaking shall be subject to the following treatment:

Written communications, including written communications from members

of Congress, shall be forwarded promptly to the Secretary for placement

on the public record. Oral communications, not including oral

communications from members of Congress, are permitted only when such

oral communications are transcribed verbatim or summarized at the

discretion of the Commissioner or Commissioner advisor to whom such

oral communications are made and are promptly placed on the public

record, together with any written communications and summaries of any

oral communications relating to such oral communications. Oral

communications from members of Congress shall be transcribed or

summarized at the discretion of the Commissioner or Commissioner

advisor to whom such oral communications are made and promptly placed

on the public record, together with any written communication and

summaries of any oral communications relating to such oral

communications.

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\1\7216 CFR 1.26(b)(5).

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List of Subjects in 16 CFR Part 309

Alternative fuel, Alternative fueled vehicle, Labeling, Trade

practices.

Authority: 42 U.S.C.A. 13232(a) (West Supp. 1993).

By direction of the Commission.

Donald S. Clark,

Secretary.

[FR Doc. 94-11102 Filed 5-6-94; 8:45 am]

BILLING CODE 6750-01-P

This is a copy of a public record, reproduced as it was published. It is not legal advice, and it may not be the version a court would rely on. Check the official source before you cite it.

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