Self-Regulatory Organizations; NASDAQ OMX BX, Inc.; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change To Add 75 Classes to the Penny Pilot Program

SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-62039; File No. SR-BX-2010-032]

Self-Regulatory Organizations; NASDAQ OMX BX, Inc.; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change To Add 75 Classes to the Penny Pilot Program

May 5, 2010.

Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 (“Act”)

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, and Rule 19b-4 thereunder,

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notice is hereby given that on April 27, 2010, NASDAQ OMX BX, Inc. (the “Exchange”) filed with the Securities and Exchange Commission (“Commission”) the proposed rule change as described in Items I, II, and III below, which Items have been prepared by the self-regulatory organization. The Commission is publishing this notice to solicit comments on the proposed rule change from interested persons.

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15 U.S.C. 78s(b)(1).

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17 CFR 240.19b-4.

I. Self-Regulatory Organization's Statement of the Terms of Substance of the Proposed Rule Change

NASDAQ OMX BX, Inc. (the “Exchange”) proposes to designate 75 options classes to be added to the Penny Pilot Program, as referenced in Chapter V, Section 33 of the Rules of the Boston Options Exchange Group, LLC (“BOX”).

The Exchange intends to notify BOX Options Participants of the classes to be added to the Penny Pilot Program via Regulatory Circular. The text of the proposed Regulatory Circular is attached as Exhibit 2.

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The Commission notes that the text of the proposed Regulatory Circular is attached at Exhibit 2 to the Form 19b-4, but is not attached to this Notice.

II. Self-Regulatory Organization's Statement of the Purpose of, and Statutory Basis for, the Proposed Rule Change

In its filing with the Commission, the self-regulatory organization included statements concerning the purpose of, and basis for, the proposed rule change and discussed any comments it received on the proposed rule change. The text of these statements may be examined at the places specified in Item IV below. The self-regulatory organization has prepared summaries, set forth in Sections A, B, and C below, of the most significant aspects of such statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and Statutory Basis for, the Proposed Rule Change

1. Purpose

On October 19, 2009 the Exchange submitted a proposed rule change

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with the Securities and Exchange Commission (“Commission”) to, among other things, expand the number of classes included in the Penny Pilot Program over four successive quarters, with 75 classes added in each of November 2009, February 2010, May 2010, and August 2010.

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Options classes with high premiums will be excluded for the quarterly additions.

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See

Securities and Exchange Act Release No. 60886 (October 27, 2009), 74 FR 56897 (November 3, 2009) (SR-BX-2009-067). This proposal was effective immediately upon filing.

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The quarterly additions will be effective on November 2, 2009, February 1, 2010, May 3, 2010 and August 2, 2010, respectively. For purposes of identifying the classes to be added per quarter, the Exchange shall use data from the prior six calendar months preceding the implementation month, except that the month immediately preceding their addition to the Pilot would not be utilized for purposes of the six month analysis. For example, the quarterly additions to be added on May 3, 2010 shall be determined using data from the six month period ending March 31, 2010. The Exchange has filed two (2) previous proposals similar to the present proposal, for the November 2, 2009 and February 1, 2010 expansions of 75 classes, respectively.

See

Securities and Exchange Act Release Nos. 60950 (November 6, 2009), 74 FR 58666 (November 6, 2009) (SR-BX-2009-069) and 61456 (February 1, 2010), 75 FR 6235 (February 8, 2010) (SR-BX-2010-011). These proposals were effective immediately upon filing.

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The threshold for designation as “high priced” at the time of selection of new classes to be included in the Penny Pilot Program is $200 per share or a calculated index value of 200. The determination of whether a security is trading above $200 or above a calculated index value of 200 shall be based on the price at the close of trading on the Expiration Friday prior to being added to the Penny Pilot Program.

Based on trading activity for the six months ending March 31, 2010, the Exchange proposes to add the following 75 classes to the Penny Pilot Program on May 3, 2010:

Symbol

Company name

Symbol

Company name

XLV

Health Care Select Sector SPDR Fund.

JCP

JC Penney Co Inc.

CIEN

Ciena Corp.

ACL

Alcon Inc.

AMLN

Amylin Pharmaceuticals Inc.

STP

Suntech Power Holdings Co Ltd.

CTIC*

Cell Therapeutics Inc.

TLB

Talbots Inc.

MDT

Medtronic Inc.

SYMC

Symantec Corp.

TIVO

TiVo Inc.

AMED

Amedisys Inc.

MNKD*

MannKind Corp.

TM

Toyota Motor Corp.

MDVN

Medivation Inc.

HK

Petrohawk Energy Corp.

BRKB

Berkshire Hathaway Inc.

ENER

Energy Conversion Devices Inc.

APOL

Apollo Group Inc.

STT

State Street Corp.

BSX

Boston Scientific Corp.

BHP

BHP Billiton Ltd.

XLY

Consumer Discretionary Sel. Sec. SPDR Fund.

NFLX

NetFlix Inc.

CLF

Cliffs Natural Resources Inc.

LDK

LDK Solar Co Ltd.

ZION

Zions Bancorporation.

SPG

Simon Property Group Inc.

IOC

InterOil Corp.

TIF

Tiffany & Co.

ITMN

InterMune Inc.

BUCY

Bucyrus International Inc.

GME

GameStop Corp.

WAG

Walgreen Co.

XLK

Technology Select Sector SPDR Fund.

IP

International Paper Co.

AKS

AK Steel Holding Corp.

XME

SPDR S&P Metals & Mining ETF.

GRMN

Garmin Ltd.

KGC

Kinross Gold Corp.

MRVL

Marvell Technology Group Ltd.

EP

El Paso Corp.

XLP

Consumer Staples Select Sector SPDR Fund.

SEED

Origin Agritech Ltd.

UNP

Union Pacific Corp.

WIN

Windstream Corp.

DTV

DIRECTV.

DHI

DR Horton Inc.

WMB

Williams Cos Inc/The.

ADBE

Adobe Systems Inc.

MEE

Massey Energy Co.

PCX

Patriot Coal Corp.

CELG

Celgene Corp.

SPWRA

SunPower Corp.

GMCR

Green Mountain Coffee Roasters Inc.

LCC

US Airways Group Inc.

WDC

Western Digital Corp.

PRU

Prudential Financial Inc.

DAL

Delta Air Lines Inc.

LEN

Lennar Corp.

FXE

CurrencyShares Euro Trust.

EWT

iShares MSCI Taiwan Index Fund.

COST

Costco Wholesale Corp.

KBH

KB Home.

MJN

Mead Johnson Nutrition Co.

CREE

Cree Inc.

ALL

Allstate Corp/The.

SIRI

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Sirius XM Radio Inc.

SII

Smith International Inc.

MMR

McMoRan Exploration Co.

RTN

Raytheon Co.

CENX

Century Aluminum Co.

DVN

Devon Energy Corp.

GFI

Gold Fields Ltd.

MT

ArcelorMittal.

2. Statutory Basis

The Exchange believes that the proposal is consistent with the requirements of Section 6(b) of the Act,

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in general, and Section 6(b)(5) of the Act,

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in particular, in that it is designed to foster cooperation and coordination with persons engaged in regulating, clearing, settling, processing information with respect to, and facilitating transactions in securities, to remove impediments to and perfect the mechanism for a free and open market and a national market system and, in general, to protect investors and the public interest, by identifying the options classes added to the Penny Pilot Program in a manner consistent with prior rule changes.

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Please note that the class is presently not listed for trading on BOX. If the class is listed for trading on BOX at a later date it will be subject to the applicable minimum trading increments as set forth in Chapter V, Section 6(b) of the BOX Rules.

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15 U.S.C. 78f(b).

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15 U.S.C. 78f(b)(5).

B. Self-Regulatory Organization's Statement on Burden on Competition

The Exchange does not believe that the proposed rule change will impose any burden on competition not necessary or appropriate in furtherance of the purposes of the Act.

C. Self-Regulatory Organization's Statement on Comments on the Proposed Rule Change Received From Members, Participants or Others

The Exchange has neither solicited nor received comments on the proposed rule change.

III. Date of Effectiveness of the Proposed Rule Change and Timing for Commission Action

The foregoing rule change has become effective pursuant to Section 19(b)(3)(A)(i) of the Exchange Act

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and Rule 19b-4(f)(1) thereunder,

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because it constitutes a stated policy, practice, or interpretation with respect to the meaning, administration, or enforcement of an existing BOX rule. At any time within 60 days of the filing of the proposed rule change, the Commission may summarily abrogate the rule change if it appears to the Commission that the action is necessary or appropriate in the public interest, for the protection of investors, or would otherwise further the purposes of the Act.

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15 U.S.C. 78s(b)(3)(A)(i).

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17 CFR 240.19b-4(f)(1).

IV. Solicitation of Comments

Interested persons are invited to submit written data, views, and arguments concerning the foregoing, including whether the proposed rule change is consistent with the Act. Comments may be submitted by any of the following methods:

Electronic Comments

• Use the Commission's Internet comment form (

http://www.sec.gov/rules/sro.shtml);

or

• Send an e-mail to

rule-comments@sec.gov.

Please include File Number SR-BX-2010-032 on the subject line.

Paper Comments

• Send paper comments in triplicate to Elizabeth M. Murphy, Secretary, Securities and Exchange Commission, 100 F Street, NE., Washington DC 20549-1090.

All submissions should refer to File Number SR-BX-2010-032. This file number should be included on the subject line if e-mail is used. To help the Commission process and review your comments more efficiently, please use only one method. The Commission will post all comments on the Commission's Internet Web site (

http://www.sec.gov/rules/sro.shtml

). Copies of the submission, all subsequent amendments, all written statements with respect to the proposed rule change that are filed with the Commission, and all written communications relating to the proposed rule change between the Commission and any person, other than those that may be withheld from the public in accordance with the provisions of 5 U.S.C. 552, will be available for Web site viewing and printing in the Commission's Public Reference Room, 100 F Street, NE., Washington, DC 20549, on official business days between the hours of 10 a.m. and 3 p.m. Copies of such filing also will be available for inspection and copying at the principal office of the Exchange. All comments received will be posted without change; the Commission does not edit personal identifying information from submissions. You should submit only information that you wish to make available publicly. All submissions should refer to File No. SR-BX-2010-032 and should be

submitted on or before June 1, 2010.

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17 CFR 200.30-3(a)(12).

For the Commission, by the Division of Trading and Markets, pursuant to delegated authority.

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Florence E. Harmon,

Deputy Secretary.

[FR Doc. 2010-11133 Filed 5-10-10; 8:45 am]

BILLING CODE 8010-01-P