Petitioners Brief — Teleprompter Corp. v. Columbia Broadcasting System, Inc.
Supreme Court brief1974
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IN THE
Supreme Court of the United
OcrosBer TERM 1973
No. 72-1633
COLUMBIA BROADCASTING SYSTEM, INC., CALVADA |
PRODUCTIONS, a Jornt vENTURE, JACK CHERTOK TELE- ~
VISION, INC., ann DENA PICTURES, INCORPORATED,
Petitioners,
Vv.
TELEPROMPTER CORPORATION anp
CONLEY ELECTRONICS CORPORATION,
Respondents.
On Certiorari to the United States Court of Appeals
For the Second Circuit
BRIEF FOR PETITIONERS
Asa D. SoKOLow Cuarctes H. MILLER
Sypney M. Kaye Roya E. BLAKEMAN
Puitip MANDELKER BERTRAND H. WEIDBERG
575 Madison Avenue 430 Park Avenue
New York, New York 10022 New York, New York 10022
Attorneys for Petitioner Calvada
Harry R. Otsson, Jr. Productions
51 W. 52 Street
New York, New York 10022 Eucene Z. DuBose
Attorneys for Petitioner Columbia ALFRep C. MorRAN
Broadcasting System, Inc. 120 Broadway
New York, New York 10005
Attorneys for Petitioner Jack
Chertok Television, Inc.
Seymour GRAUBARD
Bernarp BucHHOLZ
345 Park Avenue
New York, New York 10022
Attorney for Petitioner Dena
Pictures, Incorporated
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; Teleprompter’s New York City Cable Tele-
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2. Teleprompter’s Great Falls, Montana, Cable
Tebovisinn Staten soi ioe k hae e esac 11
3. Teleprompter’s Farmington, New Mexico,
Cable Television Station ...............- 12
4. Teleprompter’s Rawlins, Wyoming, Cable
Television Stathow oo ss 5 oss toss cede she 13
Summaker Gr AMOUMINE . oo. ino cec sec tensiness 13
Anas © iS SE ASS. a See ht hcea a 15
I. The Fortnightly Case Established Only A Lim-
ited Copyright Immunity .........-..++++++ 15
II. Cable Television, Having Undergone Drastic
Changes Since 1960, Currently Functions Like
A Broadcaster And Should Be Subject Under
The Fortnightly Test ToFll Copyright Libility
For The Broadcast Programming It
tionally performed by broadcasters ....... 23
1. Program Origination .............+.. 23
2. The sale of commercials ............. 26
Be I (os dicen ncstccevaccses 27
B. All of the functions performed by the Tele-
prompter cable television stations here at
issue are integral parts of the total opera-
tions of those stations and under the Fort-
nightly test must be analyzed as such. The
sum of these functions is precisely the sum
of a broadcaster’s functions and under the
Fortnightly test must be treated as such .... 29
CASES:
Associated Music Publishers, Inc. v. Debs Memorial
Radio Fund, 141 F. 2d 852 (2nd Cir.), cert. de-
died, S48 U. S706. (1944) ies ccs avccsi... 18, 33 |
Fortnightly Corp. v. United Artists Television |
Corp., 392 U. S. 390 (1968) ..... 5, 6, 7, 8, 9, 13, 14,
15-19, 21, 22, 23, 26, 27, 29, 31, 32, 33
Herbert v. Shanley Co., 242 U. S. 591 (1917) .... 33
Jerome H. Remick & Co. v. American Automobile
Accessories Co., 5 F. 2d 411 (6th Cir.), cert. de-
elem: BED U.S: SSG CIES) 5 5 ao Senki ec cceee 18
Select Theatres Corp. v. Ronzoni Macaroni Co., 59
U.S. P. Q:: 288 (S. D. N. ¥. 1943) .......... 18
United Artists Television, Inc. v. Fortnightly Corp.,
377 F. 2d 872 (2d Cir. 1967), rev'd, 392 U. S.
i ee Cr Sy ee Ee PY Oe 5, 15, 16
ili
PAGE
United Artists Television, Inc. v. Fortnightly Corp.,
sted Anstey (8, D.N. ¥. 1966), rd, SF
F. 2d 872 (2d Cir. 1967), rev’d, 392 U. S. 390
¢ :) ees nest oer 5
United States v. Midwest Video Corp., 406 U. S.
GAD (1972) 0. ccc cence eee cece eneneeeeees 25
STATUTES: a
Copyright Act of 1909:
7. S.C 81 (ce), (@)-<: . 5. ae ica 2, 3, 16, 17
Communications Act of 1933:
47 U.S. C..§ 31S . foc v nce cnecieine coeeences 22
SG. C.§ 1254(1) 2... cee cee eee eee eens 2
Court AND AGENCY RULES:
Rules of the Supreme Court of the United States .. 1
Federal Communications Commission Rules:
47 C. F. R.§ 73.643 (a), (b) .----- eee se ceeee 22
OC ERE. edict casa oie 22
9-6: RB. $9808 ss 5. nee 22
TCMRESUMS..... ois ccs 22
Pere of < - * | pepe Read settee 22
OCT & IMIS i ee 22
OCR REN Sa AS 22
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2
JURISDICTION
The judgment of the Court of Appeals (A. xliv), re-
versing in part and affirming in part the judgment of the
District Court (A. 143a-145a), was entered on March 8,
1973. Respondents Teleprompter Corporation and Conley
Electronics Corporation (hereinafter ““Teleprompter”) filed
a Petition for Certiorari on June 1, 1973. On June 5, 1973,
petitioners Columbia Broadcasting System, Inc. (herein-
after “CBS”), Calvada Productions, Jack Chertok Tele-
vision, Inc., and Dena Pictures Incorporated (hereinafter
“Petitioners”) filed a Conditional Cross-Petition for Cer-
tiorari with respect to the issues as to which the Court of
Appeals had affirmed the judgment of the District Court.
Both petitions were granted on October 9, 1973.* The
jurisdiction of this Court was invoked under 28 U. S. C.
§ 1254(1).
QUESTION PRESENTED
Did the Court of Appeals err in holding that the un-
authorized retransmission of Petitioners’ copyrighted works
by Teleprompter’s cable television stations was not an in-
fringement of the copyrights of those works in violation
of Section 1(c) and (d) of the Copyright Act of 1909, 17
U. S. C. § 1(c) and (d), when the said cable stations per-
formed all or some of the functions described below:
(a) origination of programming;
(b) sale of commercials for transmission over their
cable television stations ;
(c) interconnection with other cable television stations
to form a cable television network.
2The Question Presented in No. 72-1628 is whether the Court
of Appeals erred in i ing copyright liability on Teleprompter for
importing distant signals. Petitioners and Teleprompter are filing
separate briefs with respect to each petition, since the parties were
unable to agree that each would present a single consolidated brief
covering all issues.
3
STATUTE INVOLVED
Section 1(c) and (d) of the Copyright Act, 17 U.S. C.
§ 1(c) and (d), provides:
“Any person entitled thereto, upon complying -with
the provisions of this title, shall have the exclusive
right:
*. * *
(c) to deliver, authorize the delivery of, read, or
present the copyrighted work in public for profit
if it be a lecture, sermon, address or similar produc-
tion or other nondramatic literary work; to make or
procure the making of any transcription or record
thereof by or from which, in whole or in part, it may
in any manner or by any method be exhibited, deliv-
ered, presented, produced, or reproduced; and to
play or perform it in public for profit, and to exhibit,
represent, produce, or reproduce it in any manner
or by any method whatsoever * * * and
(d) To perform or represent the copyrighted work
publicly if it be a drama or, if it be a dramatic work
and not reproduced in copies for sale, to vend any
manuscript or any record whatsoever thereof; to
make or to procure the making of any transcription
or record thereof by or from which, in whole or in
part, it may in any manner or by any method be
exhibited, performed, represented, produced or re-
produced; and to exhibit, perform, represent, pro-
duce, or reproduce it in any manner or by any method
whatsoever * * *,”
4
STATEMENT
A. Prior Proceedings Herein
This is an action for copyright infringement commenced
on December 11, 1964 and supplemented by complaints
filed on December 15, 1969 and May 17, 1971 (A. 1a-28a,
50a-59a, 87a-93a).
Dx alagy ergs Calvada Productions, Jack Chertok Tele-
, Inc. and Dena Pictures, Incorporated are inde-
pares creators and producers of television programs
which are protected by statutory copyright. Petitioner CBS
is also a creator and producer of television programs pro-
tected by statutory copyright.*
The copyrighted programs here at issue were initially
licensed for transmission by the CBS Television Network, a
Division of CBS, to its affiliated television stations for
simultaneous broadcast by those stations to viewers in their
service area (“network programs”). Some of the copy-
righted works described in the complaints were subse-
quently “syndicated”, i.e. licensed by the copyright owners
or their licensed distributors to individual television stations
for further broadcast to viewers in their service areas.
Teleprompter is the nation’s largest operator of cable
television stations. At the time of trial, it owned and
operated some 100 cable television stations throughout the
country with more than 500,000 paying subscribers.“ The
‘T. cable systems eae some 780,000
Prior3 at p. vs
A er Tele-
prompter Corp's Gat quarter report for 1973). The Department
OvuttLoox 1974 (Oct. 1973) at p.
at the end of 1973 cable television will have some
5
complaints alleged that the Teleprompter cable television
stations had intercepted the signals of television stations
broadcasting Petitioners’ copyrighted works and then re-
transmitted both the network and syndicated programs to
their paying subscribers, without authorization or license,
thereby infringing Petitioners’ copyrights.
At the time of the filing of the original complaint here-
in there was pending in the United States District Court
for the Southern District of New York the case of United
Artists Television, Inc. v. Fortnightly Corp., 255 F. Supp.
177 (S. D. N. Y. 1966), aff'd, 377 F. 2d 872 (2d Cir.
1967), rev'd, 392 U. S. 390 (1968) (hereinafter “Fort-
nightly’). Fortnightly was a case of first impression
designed to test the copyright liability of traditional CATV
systems, the function of which was to merely enhance the
reception by television viewers of the signals of nearby
television stations. Petitioners herein were not parties to
that action.
The District Court in Fortnightly found that the CATV
systems described therein infringed the copyrights at issue,
basing its decision in large part upon its analysis of the
technical and engineering aspects of the defendants’ sys-
tems. 392 U. S. at 399 n. 27. On appeal, the Second Circuit
unanimously affirmed the finding of infringement, basing
its decision largely on the quantitative contributions which
the Fortnightly systems made to bring about the viewing
of the copyrighted works. Id. at 396-397."
This Court reversed, holding inter ala that the issue
of copyright infringement depended upon “a determination
of the function” that a particular cable television system
plays “in the total process of television broadcasting and
reception.” Jd. at 397. This Court characterized Fort-
nightly’s overall function as that of a mere reception service
’While Fortnightly was on appeal, counsel for the parties in this
case voluntarily stayed proceedings herein in order to avoid an un-
necessary burden on the courts.
6
—a “passive beneficiary”—and determined that the Fort-
nightly CATV systems were “on the viewer’s side of the
line” and thus did not infringe. Jd. at 399.°
After Fortnightly, pre-trial proceedings resumed in this
case. The bulk of the basie facts pertaining to the function
of the Teleprompter systems was stipulated by the parties
_ (A. 148a-291a). These stipulations established that the
Teleprompter cable television stations performed significant
functions which were not performed by the Fortnightly
systems.
The courts below found that the Teleprompter cable
television stations selected and imported for retransmission
programs broadcast in the first instance by television sta-
tions in markets far distant from and in no way related to
the communities in which defendants’ cable television sta-
tions operated, originated substantial programming, sold
advertising, interconnected with other cable television sta-
tions, and transmitted television signals over-the-air. These
functions—traditionally functions of broadcasters—were
in addition to a so-called “reception service” which in some
areas enhanced the ability of subscribers to receive the
available broadcast signals of television stations in local and
adjacent markets (A. xx-xxv, xxx, xxxi, 11la-121a). The
courts below also found that the various services offered by
the Teleprompter stations were “sold as a package,” and
that no one of their services was available independent of
the others (A. xxviii, 121a, 135a).
On the basis of these facts, Petitioners contended that
the Teleprompter cable television stations did not function
as mere passive beneficiaries. Rather, Petitioners contended
that cable stations performing some or all of the inter-
related functions involved were fully and functionally
equivalent to “broadcasters” and, accordingly, could not
consistently with the Fortnightly test be deemed to fall “on
®For a more detailed discussion of Fortnightly see infra at 15-19.
7
the viewer’s side of the line” for purposes of copyright
liability.
B. Decisions Below
The District Court agreed that Fortnightly was not dis-
positive of the issues before it. The court noted that
“[p]rogress in the CATV industry” and certain novel and
“specific differences between defendants’ CATVs and those
in Fortnightly’ made this case “the inevitable sequel to
[Fortnightly].” (A. 105a). But notwithstanding this con-
clusion, the District Court held that it was bound by Fort-
nightly to dismiss the complaints (A. 137a-139a), thus
granting the entire cable television industry copyright jgy-
munity by judicial fiat.
The Court of Appeals also recognized that the operations
of the cable stations in this case were “different and
broader” than those before this Court in Fortnightly (A.
at xxvi). And in an unanimous opinion, the Second Circuit
set forth the issue before it as:
“whether the character of CATV is so changed by
additional services that the cable systems here have
undertaken that their total operation, including the
reception service, under the Fortnightly functional
test, have become functionally equivalent to those of
a broadcaster, and thus these systems should be
deemed to ‘perform’ the broadcast programming that
they distribute.” (A. at xxvii) (emphasis added).
Having thus initially formulated the issue as an analysis
of the “total operation” of the Teleprompter cable stations,
the Court of Appeals, however, considered only “the effect
of each of these operations on the application of the Fort-
nightly doctrine to the CATV systems involved.” (A. at
xxvii) (emphasis added). As a result, the court never ap-
8
plied the test properly and fully since it measured each Tele-
prompter innovation in isolation from the other innovations.
This function by function analysis led the Court of
Appeals to reverse the judgment of the District Court with
respect to Teleprompter’s activities in selecting, importing
and distributing television signals located in some cases
hundreds of miles from the communities served by its cable
- television stations, functions admittedly not before the Su-
preme Court in Fortnightly.’ The Second Circuit held that
cable television stations to the extent that they import such
“distant” signals are “functionally equivalent to a broad-
caster and thus * * * ‘perform’ the programming distributed
to subscribers on these imported signals” within the mean-
ing of Fortnightly and of the Copyright Act (A. xxxiii).°
At the same time, the Court of Appeals concluded that,
when considered without relation to each other, neither
origination of programming, sale of commercials nor inter-
connection into cable television station networks—ad-
mittedly functions not present in Fortnightly—should
impose copyright liability on the Teleprompter cable tele-
vision stations (A. xxvii-xxxi).® At no time, however did
the court below consider the effect of the overall operation of
the Teleprompter cable television stations as functioning
entities. This refusal to consider whether such overall
eae id tee coer ee ae coe
here, stated in a brief to this Court that the systems invol in
ree wats fe tee marvice ren of Be trenenitting tations
that importation of programs from distant markets was “not
involved in i eta case.” Petitioners’ Reply Brief, March
a ae Pe Te ed ee eee Se Seeeet Creal
' *With respect to the use of microwave to transmit various signals
» ous i mal ok Maclt Ga coke phy a as capr Bewie
not in stem i i t
to a-broadcaster (A. xxxi-xxxii). -
9
operation put them on the broadcaster’s “side of the line”
resulted in an erroneous application of the Fortnightly
functional test.
C. The Pertinent Facts
To simplify resolution of the basic legal issues, Peti-
tioners elected to sue only on an illustrative group of
copyright works, some created by independent producers
and licensed to CBS and some created by CBS itself.
Certain of the examples err were of programs infringed
. during their initial network “runs” and others during their
syndication.” For purposes oe trial it was stipulated that
the copyrights were valid (A. 72a).
While the complaints clearly alleged infringement by
all of the Teleprompter cable television stations which
received and retransmitted Petitioners’ copyrighted works,
Petitioners sought to expedite the trial by primarily limiting
their proof to five specific and illustrative Teleprompter
stations located in New York (New York), Great Falls
(Montana), Farmington (New Mexico), Rawlins (Wyom-
ing), and Elmira (New York)."* These five were chosen
by Petitioners as presenting for judicial consideration a
representative mixture of the functions performed by
modern cable television stations in the various combinations
in which they then appeared in the industry and were rec-
1°Network programs involved include three programs created,
copyrighted and distributed by CBS itself (A. 4a-9a). They also
include s licensed for network distribution by CBS from
t producers—petitioners Calvada, Chertok and Dena—
who created and copyrighted the programs (A. 9a-13a, 15a-19a,
21a-24a). Two other network programs involved were created and
Hei hae ke Seo ia ts img which assigned all its rights
in the programs to CBS which then distributed them (A. 50a-52a,
87a-89a). Three programs involved in this action were in syndication
at the time of alleged infringement (A. 52a-56a, 89a-93a).
The facts with respect to the Elmira station will be dealt with in
Petitioners’ Answering Brief in No. 72-1628.
The Great Falls cable station also originated for trans-
mission over another of its channels some ten hours per
week of programming typical of a small-market broadcast
television station. Printed messages, as well as time and
the day. The Great Falls cable station has been intercon-
nected with other cable stations of Teleprompter and others
into a nation-wide network (A. 258a-259a).
3. Teleprompter’s Farmington, New Mexico, Cable Television
Station (described per stipulation at A. 184a-204a, 266a-
275a). (see A. xxi-xxii),
Initially, the Farmington cable television station im-
ported the programs of four television stations located in
Albuquerque, New Mexico, 150 miles away. These signals
were picked-up off-the-air at a point 30 miles from Farm-
ington and then microwaved into Farmington, as later were
those of a Durango, Colorado television station. Direct
reception of the Albuquerque stations was impossible in
Farmington because of the distances involved; direct re-
ception of the Durango station was impossible because of
the nature of the intervening terrain.”
air-miles away, by means of an intricate microwave link-up
extending some 1,300 miles. These programs were other-
wise not a in Farmington because of the distances
involved.
Answering Brief in No. 72-1628.
13
The Farmington cable television station has also been
originating its own programming for transmission over
one of its cable channels. The amount of such program-
ming has varied from 15 to 42 hours per week and is of a
nature typical of programming originated by a traditional
other cable television stations of Teleprompter and others
into a nationwide network (A. 258a-259a).
4. Teleprompter’s Rawlins, Wyoming, Cable Television Ste-
tion (described per stipulation at A. 2340-245a) (see
A. xxiii).
elaborate microwave system the programs of five television
stations from Denver, 184 miles away. The signals of these
five stations were not available in Rawlins off-the-air be-
cause of the great distance involved. In addition, the cable
station imported the‘signals of the Casper, Wyoming sta-
tion, 87 miles away, direct reception of which was not
feasible in Rawlins due to distance and terrain.
‘The cable station was originating 10 hours a week of
- programming typical of that originated by traditional tele-
vision broadcasters, as well as full-time weather and time
information.
SUMMARY OF ARGUMENT
Fundamental to the issues of this case are the rights of
the copyright owners. In Fortnightly this Court passed on
the copyright liability of a “community antenna” which
merely “enhanced” the broadcast television signals already
available in the air over a community. In this case, the
Court is presented with the issue of whether copyright
immunity should be expanded to cover the newly devel-
14
oped cable television industry, an industry that is rapidly
becoming indistinguishable from the broadcasting indus-
try, while leaving the directly competing broadcasting
industrywith no such immunity,
This Court in Fortnightly granted a limited immunity
from copyright liability. It should not be extended to cable
television stations which are functionally equivalent to
broadcasters. Television and cable television are increas-
ingly in competition today and cable television is growing
rapidly. Under the decision below cable television may
borrow and use at will locally broadcast programs of the
television stations, despite the fact that the cable television
stations are simultaneously performing the functions of a
“broadcaster.” On the other hand, nobody has suggested
that competition be equalized by extending to broadcast
television stations the privilege of free borrowing and
usage of cable programs. Cable television interests cer-
tainly would protest loudly and properly if any television
station, by subscribing to cable television, received and
retransmitted such programs.
The court below, in its analysis, ignored the importance
of the origination of programs, the sale of commercials and
the interconnection of cable stations.** It ignored the inter-
relationship of these functions with Teleprompter’s re-
transmission of broadcast television signals. It disre-
garded the competitive position of cable television in the
television industry as a whole and the economic impact of
its holding on copyright owners.
Under the Fortnightly rule correctly applied, modern
cable television stations performing the additional functions
described herein are entitled to no copyright immunity, just
as broadcast television affiliate stations which perform these _
same functions are entitled to no copyright immunity.
16Petitioners in their answering brief in No. 72-1628 will demon-
strate that the Court of Appeals was correct in its determination with
regard to the retransmission of distant signals.
THE FORTNIGHTLY CASE ESTABLISHED ONLY A
LIMITED COPYRIGHT IMMUNITY
The cable television industry in this country is only some
20 years old. As initially conceived, a CATV functioned
merely as a well-located antenna to improve fringe re-
ception of nearby television stations. This was the type of
cable system involved in Fortnightly, 392 U. S. at 399
(A. 298a-299a, 372a-373a, 593a, E-62, E-74, E-136).
The two Fortnightly systems (located in Clarkburg
82 miles.” 392 U. S. at 392. If it had not been for the hilly
terrain in and around Clarksburg and Fairmont, these sig-
16
To provide satisfactory reception of these nearby sig-
nals for their subscribers, an antenna was erected by Fort-
nightly on a hilltop near the center of each of those two
towns. These antennas picked up the broadcasts of the
stations involved directly off-the-air and transmitted them
by cable to the paying subscribers. Jd. at 874-875. The
two systems, in other words, provided nothing more than
a “well-located antenna with an efficient connection to the
viewer’s television set.” 392 U. S. at 399 (footnote
omitted ).”°
It was in fight of these facts that this Court set out
to determine whether or not the Fortnightly CATV systems
“performed,” within the meaning of §1(c) and (d) of
the Copyright Act, the programs of the five television
stations whose signals they retransmitted. And it was on
the basis of these limited facts that this Court held that
the Fortnightly CATV systems did not perform those
programs.
\\. Amici informed this Court at the time that certain
cable stations performed functions far different than those
performed by Fortnightly. But as urged by Fortnightly
counsel,*® this Court clearly limited its decision to the par-
Some residents in the two communities, on the other hand,
decided not to make use of the Fortnightly facilities and chose to
erect cooperative antennas at some convenient location to alleviate
their particular problems in the reception of the five stations. 392
U. S. at 391-2. Such cooperative antennas provided essentially the
identical services provided by the Fortnightly community antennas.
*°Fortnightly’s counsel (who also represent Teleprompter here)
stated that this Court’s decision “must necessarily rest on the facts
concerning the operation of petitioner's community antenna television
systems and not to possible or théoretical et igee of some CATV
eye in the pore Petitioner’s Reply Brief, March 5, 1968, pp.
1-2 (emphasis added).
Cable system counsel there also emphasized that the systems in
Beige gt Ripe “tn the service area” of the transmitting stations
and that importation of signals from distant markets via micro-
wave was “not involved in this case.” Jd. pp. 2-3 (emphasis added).
Before the Court of Appeals it was represented that the CATV sys-
tems in Fortnightly, “unlike a broadcasting station, do not originate
or advertising***.” Brief for Defendant-Appellant to the
of Appeals, dated November 9, 1966, p. 4.
17
ticular cable systems before it and refused to consider
whether copyright immunity should also be extended to
cable stations which imported distant signals, originated
programming, sold commercials or performed other non-
reception functions. Thus, in a footnote at the very begin-
ning of its opinion, this Court observed: “Some CATV
systems, about 10%, originate some of their own programs.
We do not deal with such systems in this opinion.” 392
U. S. at 392 n. 6. Further, the Court noted that “While we
speak in this opinion generally of CATV, we necessarily
do so with reference to the facts of this case.” Id. ecieee
n. 25 (emphasis added).
This Court in Fortnightly sought to establish a test
for “performance” in the “light of drastic technological
change” that had occurred since the enactment of the Copy-
right Act in 1909. Jd. at 395-396. This test was based
squarely on an analogy.
Traditionally, the producer of a stage show ‘ ‘jinsfdenne”
within the meaning of the Copyright Act, but the “viewer”
does not. Likewise, when a motion picture is shown in a
theater, the exhibitor, but not the viewer, “performs”. Jd.
at 398.
Analogizing these situations to the functions of a tra-
ditional “broadcaster” as contrasted to those of a television
“viewer,” this Court observed:
“The television broadcaster in one sense does less
than the exhibitor of a motion picture or stage play;
he supplies his audience not with visible images but
only with electronic signals. The viewer conversely
does more than a member of a theater audience; he
provides the equipment to convert electronic signals
into audible sound and visible images. Despite these
deviations from the conventional situation contem-
plated by the framers of the Copyright Act, broad-
casters have been judicially treated as exhibitors,
18
and viewers as members of a theater audience._
Broadcasters perform. Viewers do not perform.
Thus, while both broadcaster and viewer play crucial
roles in the total television process, a line is drawn
between them. One is treated as active performer; -
the other, as passive beneficiary.” Jd. at 398-9
(footnotes omitted) .**
Upon review of these historic modes of “performance,”
the Court stated that the resolution of the issue of whether
or not the defendants “performed” depended “upon a deter-
mination of the function that CATV plays in the total
process of television broadcasting and reception,” id. at 397
(emphasis added); where a CATV considered “in this
framework* * * falls on the viewer’s side of the line” it does
not “perform.” Jd. at 399. The distinction.,rests upon a de-
termination of whether the cable system is more akin to an
“active performer” or to a “passive beneficiary.”
A “broadcaster” according to the Court: (i) “selects
and procures the program to be viewed, [which he] may
produce * * * himself, whether ‘live’ or with film or tape,
or he may obtain * * * from a network or some other
source” ; (ii) converts the images and sounds into electronic
signals and transmits them to the public, unless of course
*1This Court clearly intended to include broadcasts of materials
furnished by others—a recorded program obtained from a syndicator
or a network program from the central studios—as performances.
Even if the statement in the text that “Broadcasters perform” left any
doubt of this, the footnote to that statement would completely re-
move it:
“Jerome H. Remick & Co. v. American Automobile Accessor-
ies Co., 5 F. 2d 411 (radio broadcast); Associated Music
Publishers v. Debs Memorial Radio Fund, 141 F. 2d 852
(radio broadcast of recorded program) ; Select Theatres Corp.
v. Ronzoni Macaroni Co., 59 U.S. P. Q. 288 (S. D.N. Y.)
(radio broadcast of program received from network). Con-
gress in effect validated these decisions in 1952 when it added
to §1(c) a special damages provision for ‘infringement by
broadcast.’ 66 Stat. 752.” 392 U. S. at 398 n. 23.
aa eencrngfpesoemencetnat
19
“the broadcaster obtains his program from a network [in
which case] he receives the electronic signals directly or
by means of telephone lines or microwave.” Id. at 397;
see id. at 400 (emphasis added). Viewers, on the other
hand, merely “receive the broadcaster’s signals.” Jd. at
401. A “broadcaster” is also engaged in the business of
selling its time and facilities to sponsors and is concerned
with program content and arrangement. Jd. at 400 n. 28.
The Fortnightly systems, the Court found: (i) do not
“select the programs to be viewed,” they simply carry
“whatever programs they receive”; (ii) do not “procure
programs and propagate them to the public,” they merely
“receive programs that have been released to the public’;
and (iii) have “ ‘nothing to do with sponsors, program con-
tent or arrangement,’ ” but only sell an “ ‘antenna service
to a segment of the public for which [broadcasters’] pro-
grams were intended but which is not able because of
location or topographica? condition, to receive them without
rebroadcast or other relay service by community antenna.
..” Id. at 400 (brackets in original emphasis added).
The Fortnightly systemis, thus examined in light of these
traditional functions of “broadcasters” and “viewers,” were
held by this Court to be merely “passive beneficiaries” in
comparison with broadcasters. But at the same time, this
Court clearly did not hold that only those entities that
were “broadcasters” by technical Federal Communications
Commission (herein “FCC”) definition were liable for
copyright infringement. Nor did it hold that all cable
systems, regardless of the functions they perform, were
television “viewers,” mere “passive beneficiaries,” or even
“on the viewer’s side of the line.”
CABLE TELEVISION, HAVING UNDERGONE DRASTIC
CHANGES SINCE 1960, CURRENTLY FUNCTIONS LIKE A
‘BROADCASTER AND SHOULD BE SUBJECT UNDER THE
FORTNIGHTLY TEST TO FULL COPYRIGHT LIABILITY
FOR THE BROADCAST PROGRAMMING IT RETRANSMITS
The Fortnightly case was decided by this Court in 1968.
The complaint in that case, however, was filed in 1960 and
the factual record included even earlier material. Since 1960
the cable television industry has undergone a drastic change
in function. The Teleprompter executives themselves care-
fully noted before the trial that the industry had undergone
a “revolution,” a “transformation in purpose, scope and
expectation” (A. 582a, 584a, E-62). Accordingly, they re-
garded themselves as part of a “new industry” conveying
“a great many types of services into the home” (E-62).
They publicly stated that the terms “community antenna
television,” “CATV,” even “cable television” were outmoded
(A. 582a-583a, 594a-595a, E-136-137, E-149). They saw
themselves as part of a “broadband communications” in-
dustry, a difference which they described as being one of
basic “concepts,” not just words (E-119).
The revolution which Teleprompter executives described
was not a revolution in the development of new mechanical
devices to improve television reception for persons living in
mountain valleys or in rough terrain. Rather, the revolution
was a dramatic change in function (see, e.g., A. 582a-584a),
with the modern cable stations, not merely acting as recep-
tion-aiding devices, but performing the same functions as
“broadcasters” by deliberately selecting and importing
distant signals, originating programs, selling commercials,
connecting into networks, and transmitting television
signals through the air. The significance of this change in
21
function for the future was dramatized by Teleprompter’s
claim that within a brief span of time “85% of our popula-
tion will be receiving its television via cable” (A. 609a,
E-35, E-57-58, E-139).”* -
Irving Kahn, then Teleprompter’s Chief Executive Of-
ficer, characterized at trial these new operations of his com-
pany as “cable television stations” (A. 598a); and he was
equally explicit in his pre-trial speeches. In 1969, he con-
ceded that there was “little resemblance” between the CATV
system of “ten years ago,” (i.e. of 1959, or one year before
the complaint in Fortnightly was filed), and the modern
cable station (A. 594a, E-77).
These many and various admissions against interest
cannot be characterized, as respondents sought to do below,
22As noted supra at 4n. 4, the Department of Commerce’s latest
report puts cable penetration at the end of 1973 at 82 million
“I am going to suggest that we discard the terms ‘community
antenna television’ . . . ‘cable TV’. . . and ‘CATV’. --.” “In our
too. I that we should forget about ‘cable TV’ and ‘community
antenna TV’ and ‘CATV’ and think in terms of
22
as mere hyperbole, public relations words, catchy imagery —
and the like. Their accuracy is confirmed by a recent Justice
Department filing with the FCC wiich states:
“Community Antenna Television (CATV), the
medium that the Commission set out to regulate
more than six years ago, no longer exists. Cable
Television has replaced it.’’**
Equally important are the repeated assertions by Tele-
prompter, and thus for this case its concessions, that its
cable television stations are in direct competition with
broadcast television stations (A. 590a-59la, 599a-600a,
E-3-4, E-, E-8, E-11, E-21, E-40, E-70-71, E-83-84).**
In summary, since the Fortnightly test for copyright
liability is based upon the “function” that cable television
stations play “in the total process of television broadcasting
and reception,” it is inescapable that the cable television
industry, as the record herein demonstrates, is not the same
industry, functionally, as that industry characterized by
Fortnightly as being a “passive beneficiary” on “the viewer’s
side of the line.” Rather, it must be recognized that the
Teleprompter cable stations are as operating entities func-
tionally equivalent to broadcasters (A. 298a-299a, 322a-
323a, 326a-327a, 373a-379a, 400a-402a, 413a).
**Comments of the Department of Justice Before the Federal
ema Commission, Docket No. 19554 at p. 15 (Novem-
s5i°CC regulations have already made applicable to cable television
many of the rules traditionally applicable only to broadcasters. These
include the rules governing time for political candidates (com-
pare 47 U. S. C. $315 and 47 C. F. R. 73.657 with id. raga |
the “Fairness Doctrine, 29 Fed. Reg. 10415 (1964) and 47 C
§ 73.679 with id. § 74.1115), Hestge jus Seng ps id. § 73.656 » vith
program charge for their services are subject to regulations like those
placed on pay-TV (compare id. § 73.643(a), (b) with id. § 74.1121).
23 -
A. Each of the Teleprompter functions presently before
the Court is a fonction traditionally performed by
broadcasters.
Each of the new Teleprompter functions at issue in this
case is a function .-aditionaily performed by broadcasters.
Indeed, these operations are the very same ones that this
Court in Fortnightly identified as characteristic of a broad-
caster: origination of programming, sale of commercials,
interconnection into networks, and selection, procurement
and distribution of programs to be viewed. See 392 U. S.
at 397, 400; supra at 19.“ None can be characterized
as being identifiable with a “passive beneficiary” or “on the
viewer's side of the line” within the meaning of Fortnightly.
l. Pregram Origination.
None of the pristive CATV systems involved in Fort-
nightly originated any programming. Jd. at 392. In contrast,
four of the five Teleprompter cable stations involved in this
appea! originated programming. At the time of trial, seventy
of the approximately one hundred Teieprompter cable sta-
tions also originated programming. (See Teleprompter
Corp.’s First Annual Report on Program Origination to
the FCC, Sept. 1971, at pp. 2, 28.)*" Television “viewers”
be fet liability will be diseussed, in the
in
bro be 0. 72-1628. Sistas
October 1972, ies Annual Report 5
s on
ote tee
that it cannot be held
cceranalg or ke. gaqunen abiguandse setaisaheoates? cine
order requiring non-automatic program origination by cable stations.
toa cave brought under the Copyright At irrelevant
to a case brought under the Act. any event, the FCC
order, codified as 47 C. F. R. § i, ied only to cable stations
with more than 3,500 subscribers. Pr only som: 24% of cable
systems satisfy the condition. Texeviston Factsoox, Vol. 43, 1973-
74. Furthermore, this rule is not and has never been in effect
having been suspended by the See 36 Fed. 1086
(2971) andthe epinie of the Court below A, Bae SPs urther,
eleprompter co its own purposes
long before the CC preaslgated tes
24
do not originate television programming—“broadcasters”
and modern cable stations do.
In terms of the number of hours of locally originated
programming, the Teleprompter New York City cable
television station originated more programming than the
average of the three large New York City network owned
stations. Indeed, the New York station originated as
many or more hours of local programming than any tele-
vision affiliate in the United States (A. 454a-455a,
E-250).7*
The origination efforts of the Teleprompter cable tele-
vision stations in Farmington, Great Falls, and Rawlins
in terms of the number of hours and type of programming
are the equivalent of the average local television station
operating in the sixty smallest television markets in the
country (A. 452a, E-242-249; cf. A. 375a-376a, 393a-
395a).
It is not disputed that the type of programming origina-
ted by the Teleprompter cable stations is similar to and
often precisely the same as that originated by broadcasters.
Experienced broadcasters so testified at the trial (A. 376a-
378a, 400a-40la) and the District Court so recognized
(A. 113a). (See also A. 281a-284a, E-193-208. )
Teleprompter itself viewed those of its cable television
stations that originated programs as functionally equivalent
to broadcasters. The Teleprompter cable stations frequently
referred to themselves as “stations” and even “networks.”
Like broadcasters, they maintained “studios,” considered
themselves “on-the-air” during origination periods, signed
on and off at the beginning and end of the origination day,
maintained program logs, and performed station identifi-
cations in the manner prescribed by FCC regulations for
broadcasters (A. 528a-529a, 541a, 557a-558a, 598a, E-158-
159, E-161-162, E-173, E-182-183, E-190, E-209, E-210,
**For a full description of the New York City station’s current
origination efforts, see supra at 10-11.
25
E-221, E-223, E-227, E-229, E-251). Further, by their
own admission, they regarded themselves as competitive
with broadcasters for audience support, programming ma-
terial, and programming personnel (A. 559-56la, E-549,
E-551, E-556-557, E-563-565).
The record shows that Teleprompter planned to play a
“role of leadership” in the development of program orig-
ination in the cable television industry. In 1969 Tele-
prompter submitted to the FCC a five-year plan which
called for doubling its volume of self-originated program-
ming within the first year (A. 604a-650a, E-566, E-575).
An independent producer of television programming was
acquired for the purpose of developing programming (A. —
602a, E-30, E-153-155, E-577, E-584-585). National head-
quarters personnel were used to produce programs for Tele-
prompter’s own and other cable stations (A. 571a-574a,
E-34).
In 1968 Teleprompter’s chief executive officer stated
that his industry had to decide “whether we want to locally
originate and be a station or whether we want to be a cable
service” (A. 578a-579a, E-54) (emphasis added). He sub-
sequently stated that when his cable television stations
originated programming, they would be “functioning in
much the same manner as . . . radio and television industries
have before us” (A. 602a-603a, E-96).
It was on the basis of these facts that experienced
broadcasters testified at trial that the Teleprompter cable
stations were functionally equivalent to broadcasters (A.
305a, 374a-375a, 379a-380a, 391a, 393a-395a, 399a-400a,
413a-414a). And it was on the basis of these facts that the
District Court found that in originating programming,
Teleprompter was plainly and simply functioning as a
broadcaster (A. 135a).**
?°Subsequent to the opinion of the District a majority of
the Supreme Court in United States v. Midwest Video Corp., 406
U. S. 649, 667-670, 677, 680-681 (1972) (Brennan Opinion, Douglas
Opinion) expressed the view that insofar as cable stations originate
and distribute their own programs they are the equivalent of broad-
casters.
2. The sale of commercials
In Fortnightly the Supreme Court singled out the sale
of commercials as a characteristic of a business entity which
fell “on the broadcaster’s side of the line.” 392 U. S. at 400
n, 28. The systems involved in Fortnightly did not sell com-
mercials. However, the Teleprompter systems do sell com-
mercials and the commercials they sell are identical with
those shown on broadcast television stations (A. 286a,
E-179-181, E-236-241). Television “viewers” do not sell
commercials.
Teleprompter viewed itself as an advertising medium
which would enable advertisers to reach local and specialized
audiences as well as national markets by means of cable
station networks (A. E-78-80, E-140-142). It freely ad-
mitted that it was competing with television stations for
the advertising dollar (E-549, E-553, E-556-557). To the
FCC it predicted that by 1974 its cable television stations
would be carrying $2,000,000 worth of its own national and
local avertising annually (E. 589-590).*°
It was on the basis of these facts that experienced
broadcasters testified that the use of commercials by cable
stations made them functionally equivalent to broadcasting
stations (A. 298a-299a, 378a, 387a, 40la, 407a).™
*°By 1972, the New York City Teleprompter station alone was
$300,000 of advertising. See Broadcasting, October
27
3. Interconnection.
»
A prime function of a broadcast television network
affiliate station is to act as the local outlet for the simul-
taneous interconnected network retransmission of pro-
grams originated at a single central source. The primitive
CATV systems involved in Fortnightly did not have the
capacity to form part of an interconnecting cable network
and did not do so. However, the national Teleprompter
«=@ystem clearly had the capability to do so, the intention to
so, and in fact did so using its own stations as well
as non-Teleprompter cable stations (A. 258a-259a, 280a,
E-30, E-34).
This obviously is not the activity of a “passive bene-
ficiary” or of a television “viewer,” and it led experienced
broadcasters to testify that the Teleprompter cable stations
were functionally equivalent to network affiliated stations
(A. 298a-299a, 378a, 401a, 407a, 41 1a).
As was the case with the District Court’s approach to
the sale of advertising, supra at 26n. 31, both the Court of
Appeals and the District Court chose to disregard Tele-
prompter’s networking activities on the ground, inter alia,
that only a few instances of interconnection were in-
volved. Both courts felt that it was not necessary to
consider “what this may portend for the future” (A. xxx-
xxxi, 125a).
Such a stance, however, merely invites further litiga-
tion. One reason that there were relatively few examples
*2The District Court and the Court i
out only two or three examples of interconnection by Telersomien
There were,
and to deliver programming . The i
York City is on and operating (A. 507a, E-30).
of interconnection in the record is that Petitioners’ proof
was presented with respect to only five illustrative systems ©
in order to expedite pre-trial proceedings and the trial itself.
Notwithstanding such limitation, however, the record
contains ample evidence that extensive interconnection is
not merely a gleam in Teleprompter’s eye for the distant
future. It has played an integral part in Teleprompter’s
past actions and in its planning for the future. The per-
manent implementation of this network was one of its
aims in acquiring a corporation which produces television
programs (A. 602a, E-575-577). In 1970 Teleprompter
merged with H & B American to form the nation’s largest
cable television company ; an acknowledged purpose of this
merger was to acquire more outlets for a national cable
television network (E-38, E-93, E-212, E-572-573). The
very next year, as an avowed step towards the establish-
ment of the already planned network, Teleprompter filed
with the FCC an application to own and operate receiving
stations for a domestic communications satellite (E-29).
Plans for such a national satellite connected cable television
network are proceeding apace. As noted above, Tele-
prompter recently began production of a cable network news
program transmitted by more than 25 interconnected cable
stations with 500,000 subscribers in New York, New Jersey
and Pennsylvania.**
The evidence on record clearly shows that Teleprompter
is currently expanding its national cable station network
activity (J. A. 602a, E-22). To the FCC it represented that
by this year its cable stations as well as 100 independent
stations would be receiving from it a network package
(E-575-576, E-589). This is not the boast of a “passive
beneficiary” with no more than dreams for its future.
**See Broadcasting, March 19, Pad y aegE
*4See Broadcasting, October 1, 1
sold in “isolation” (A. 136a). Both of the Courts below
correctly stated that the Teleprompter systems “sell one
basic service” (A. 12la); that the various services were
advertised and sold to the public “as a ”= that no-
newspaper advertisements and promotions (A. 575a-576a,
E-163-164, E-171-172, E-193, E-194-208, E-223).
Similarly, the importation of distant signals was heavily
advertised with the acknowledged purpose and effect of
attracting new subscribers to the Teleprompter cable tele-
vision stations and, thus, enlarged the audience for Tele-
prompter’s originated programmirig and commercials
30
( E-234; see A. 540a, E-215, E-216, E-218, E-219, E-224- |
226, E-228, E-284).
Teleprompter also viewed the sale of commercials as
an integral part of its total operations. It deemed the sale
of commercials as essential for offering the public a “wider
choice of programming” (E-54-55)._~
It is equally clear that Teleprompter did not regard
interconnection as an “isolated” function. It too was an
integral part of its efforts to attract new subscribers to
the entire Teleprompter “package”. Just as with program
origination, Teleprompter extensively advertised its inter-
connection function (A. 567a, E-230, E-231, E-233).
In its advertising Teleprompter linked origination, im-
portation of distant signals, and interconnection (A. 120a-
121a).It often did this in the same copy.** At the same
time, it sold commercials to help finance these new functions.
The purpose of all this was to attract subscribers to the
“package” of services Teleprompter was selling as a unit
(A. 120a-121a, 525a-526a, 561a-562a, 565a-567a). And
these new functions did succeed in increasing the number
of subscribers to and the revenues of the various Tele-
prompter cable television stations (A. 525a-526a, 60la,
E-134, E-192, E-224-226, E-234). Teleprompter, of
course, was able to devote its energies and monies to pro-
gram origination and interconnection in competition with
broadcasters because it was receiving and retransmitting
without payment programs for which broadcasters must
31
Teleprompter’s advertising policies reflected the eco-
nomic realities because all of their subscribers receive the
totality of the services offered (A. 121la, 135a-136a). No
one can buy the Teleprompter program origination service
from a broadcast importing cable television station without
also buying the imported distant signals service, just as no
viewer can receive the local program originations of a net-
work affiliated television broadcast station without also re-
ceiving the signals imported from the distant network
centers, signals which constitute the backbone of an affili-
ate’s programming. Yet notwithstanding the foregoing,
the courts below ignored the Fortnightly “total operations”
principle and proceeded to analyze each of the combined
services in “isolation”.
The District Court isolated Teleprompter’s program
origination function ca the ground that it was somehow an
“unrelated function,” like the offer of “free ice cream or
candy to every subscriber” (A. 135a-136a). Origination,
however, is not an “unrelated function” to Teleprompter,
any more than it is to any broadcaster. It is part of the total
package made available to subscribers and part of the total
package subscribers expect to receive from Teleprompter.
Similarly, the Court of Appeals improperly applied the
Fortnightly “total operations” principle. It considered the
new functions here at issue as separate and unrelated, rather ©
than as integral parts of a whole, for the sole reason that
they were provided by Teleprompter, at Teleprompter’s
choice, on channels separate from the channels used for
retransmission of broadcast station programming. Such an
artificial segmentation of the various functions included
within the service package provided by Teleprompter to its
subscribers, however, does not reflect the logic or economic
realities of either the cable television or broadcasting
industries.
32
The artificiality of this approach is emphasized by the -
Court’s suggestion that a different result might have been
appropriate if the Teleprompter originated programming
had physically replaced the retransmitted broadcast pro-
gramming on a single channel, or if the Teleprompter-sold
commercials had been substituted for the commercials em-.
bodied in the broadcast programming distributed by the
cable stations™, or if cable station interconnection had oc-
curred with respect to broadcast programming (A. xxvii-
XXvili, Xxx-xxxi).
With due respect, Petitioners cannot believe that under
this Court’s Fortnightly rule the question of the overall
function of a cable television station for copyright purposes
can turn on the number of channels utilized at its option by
a cable television station. After all, a circus is functionally
a circus whether it has one ring as in the case of the tradi-
tional European circus, or three rings, as in the case of the
traditional American circus. Just as the American spectator
can freely change the object of his attention from the center
**It might be noted that there is no technical disability to inhibit
cable television stations from their own commercials for
those broadcast in the first instance television stations whose
are being retransmitted. cable television
are doing just that with respect to the commercials on the
33
example, in Herbert v. Shanley, 242 U. S. 591 (1917)
(Holmes, J.), the Supreme Court rejected the argument
that, since there was no charge in a restaurant for the per-
formance of music, it was not a performance for profit.
It pointed out, among other things, that “[p]erformances
not different in kind from those of the defendant’s could
be given that might compete with and even destroy the
success of the monopoly that the law intends the plaintiff
to have. * * * They are part of a total for which the public
pays, and the fact that the price of the whole is attributed
to a particular item which those present are expected to
order, is not important.” Id. at 594. See Associated Music
Publishers, Inc. v. Debs Memorial Radio Fund, 141 F. 2d
852 (2d Cir.), cert. denied, 323 U. S. 766 (1944).
In the instant case, it would ignore reality to assume
that cable subscribers view what they are receiving as
being in distinct niches. The cable subscriber pays for the
spectrum of services and programs that a cable television
station furnishes, regardless of channel; and its makes no
difference to him whether or not these services and pro-
grams are on the same or separate channels.
A business entity such as Teleprompter, which redis-
tributes television programming originated by others, orig-
inates its own programming, sells commercials, and inter-
connects into networks does precisely what a broadcast
television network-affiliated station does. Such a business
entity performs precisely those functions identified by
this Court in Fortnightly as the functions of a “broad-
caster.” Copyright immunity should not be extended to
such an entity.
34
CONCLUSION
The judgment of the Court of Appeals should be
reversed insofar as it affirms in part the judgment of the
District Court.
Respectfully submitted,
Asa D. SoKoLow
Sypney M. Kaye
Puitip MANDELKER
575 Madison Avenue
New York, New York 10022
Harry R. Otsson, Jr.
51 W. 52 Street
New York, New York 10019
Attorneys for Petitioner
Columbia Broadcasting
System, Inc.
Cuartes H. MILLer
Royat E, BLAKEMAN
BERTRAND H. WEIDBERG
430 Park Avenue
New York, New York 10022
Attorneys for Petitioner
Calvada Productions
EucENE Z. DuBosE
ALFRED C. Moran
120 Broadway
New York, New York 10005
Attorneys for Petitioner
Jack Chertok Television, Inc.
SryMouR GRAUBARD
BERNARD BUCHHOLZ
345 Park Avenue
New York, New York 10022
Attorney for Petitioner
Dena Pictures, Incorporated
35
RosENMAN COLIN Kaye PETSCHEK
Freunp & Emi
575 Madison Avenue
New York, New York 10022
MARSHALL, BraTTER, GREENE, ALLISON
& TucKER
430 Park Avenue
New York, New York 10022
ALEXANDER & GREEN
120 Broadway
New York, New York 10005
GRAUBARD, Mosxkovitz, McGorpricx,
DanneEtt & Horowitz
345 Park Avenue
New York, New York 10022
Of Counsel
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