Appendix — United States v. Von's Grocery Co.
Supreme Court brief1966
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——
SUPREME COURT OF THE UNITED STATES
Octoser TreRM, 1965
No. 303
UNITED STATES, APPELLANT,
vs.
VON’S GROCERY COMPANY, ET AL.
APPEAL FROM THE UNITED STATES DISTRICT COURT FOR THE
DISTRICT OF CALIFORNIA
Volume I
INDEX
Original Print
Record from the United States District Court, Southern
District of California, Central Division.............. 1
Ne sre Se aes Cees 0s peaks > 1
Answer to complaint (excerpt) 6
Order allowing defendant leave to file an amended
answer ..... aaa ee Mis catiecdie, iar, Sie yi oa ASF 6
Amended answer to complaint..................... 8
Pre-trial conference order, dated April 24, 1961, as
amended, June 17, 1963........................ 12
Notice that trial date postponed from August 1, 1961
to October 31, 1961 on the Court’s own motion,
ge SR Ea ee 25
Minute entry of Order that trial date is continued
from October 31, 1961 until November 14, 1961,
dated September 21, 1961...................... 26
Minute entry of Order that trial date of November 14,
1961 is vacated and case set for pretrial hearing
December 18, 1961, dated November 14, 1961. _... 26
Minute entry of Order that trial date is set for June
11, 1963, dated February 19, 1963...............
Transcript of proceedings, June 11, 12, 13 and 14, 1963 1
pS RCS ee ae 2
Colloquy between court and counsel............ 4
Plaintiff's Exhibit No. 72 read into reeord—Stipu-
lation filed May 7, 1963 23
BS BRBS
— EP AT Se BIEL fee
| ae GL EEL CLG ELI EIEIO IDET OP CGE LESS a a RELI EMOTE OS
li INDEX
Record from the United States District Court, Southern
District of California, Central Division—Continued
Transcript of proceedings, June 11, 12, 13 and 14,
1963—Continued Original Print
Testimony of Lloyd E; Allen
by narrative stateniéht........ per erat 24 40
Testimony of Solomon Barondess
by narrative statement........--.-----5-> 30 43
by deposition—direct (by Mr. Alsup).....-- 36 47
—cross (by Mr. Hughes)...... 72 69
—redirect (by Mr. Alsup)..... 75 71
—recross (by Mr. Hughes)... 76 71
—redirect (by Mr. Alsup). ... 76 71
Testimony of Adrian Bynum
by narrative statement........-..----- 77a 72
Testimony of Artie L. Carpenter
by narrative statement..........-.----- ane 78 76
by deposition—direct (by Mr. ee 84 80
—cross (by Mr. Hughes)... .. 158 124
—redirect (by Mr. Alsup)..... 167 130
Testimony of Kasper Chitjean
by narrative statement..........-.. ee Ber 180 137
by deposition—direct (by Mr. Alem)... .--- 186 141
—cross (by Mr. Hughes).....- 224 164
—redirect (by Mr. Alsup).... 232 169
—recross (by Mr. Hughes)... . 237 172
Testimony of Kenneth Craun
by narrative statement........-.-..--- ++) 239 173 |
by deposition—direct (by Mr. Vaughn).... 245 177
—eross (by Mr. Coyle)....... 291 205 |
—redirect (by Mr. Vaughn)... 293 206 |
—recross (by Mr. Coyle)...... 309 216
—redirect (by Mr. Vaughn)... 310 217
—reeross (by Mr. Coyle)... .. 312 218
Testimony of Richard Dick
by narrative statement. ....------6 0 314 219
by deposition—direct (by Mr. Abe)... ..+-- 320 222
—cross (by Mr. Hughes)... .. 380 258
—redirect (by Mr. Alsup)... 385 261
—recross (by Mr. Hughes)... 388 263
Testimony of Lester L. Eaton
by narrative statement........------- +--+) 390 264
by deposition—direet (by Mr. Vaughn)..... 397 268
—eross (by Mr. Coyle)..... _ 487 292
—redirect (by Mr. Vaughn)... 440 294
—reecross (by Mr. Coyle)...... 442 295
—redirect (by Mr. Vaughn)... 443 295
—recross (by Mr. Coyle)...... 444 296
—redirect (by Mr. Vaugha)... 444 296
—
INDEX ili
Record from the United States District Court, Southern
District of California, Central Division—Continued
Transcript of proceedings, June 11, 12, 13 and 14,
1963—Continued Original = Print
Testimony of Don Henry Fairbank
by narrative statement.................... 446 298
by deposition—direct (by Mr. Alsup)....... 453 302
—cross (by Mr. Coyle)..... . §18 341
—redirect (by Mr. Alsup).... 544 357
—recross (by Mr. Coyle)...... 559 366
—redirect (by Mr. Alsup)..... 559 367
Fairbank Exhibit No. 1—Graph showing
“Percentage of Total Grocery Store Sales
by Various Groups of Chains in the Los
Angeles Metropolitan Area 1950-1960”.... 560a 369
Testimony of Jerry Fleishman
by narrative statement.................... 561 371
by deposition—direct (by Mr. Alsup)..... . 569 375
—cross (by Mr. Hughes)...... 629 411
—redirect (by Mr. Alsup)..... 636 415
Fleishman Exhibit No. 3—Hand printed sign
“Under New Management, ete.”.......... 637a 417
Testimony of Manuel Gertmenian
by narrative statement .. ................ 638 419
by deposition—direct (by Mr. Alsup)....... 644 423
—cross (by Mr. Hughes)...... 708 461
—redirect (by Mr. Alsup)..... 717 466
Testimony of Edward Hasson
by narrative statement .................... 724 470
Testimony of Thomas P. Hubbard
by narrative statement .............. 730 474
Testimony of Roderick A. Irvine
by narrative statement. --s- 400 477
by deposition—direct (by Mr. ‘Alsup) .. te 743 481
—cross (by Mr. Hughes) ..... 797 514
—redirect (by Mr. Alsup)..... 803 517
—recross (by Mr. Hughes).... 812 523
Testimony of eo Arthur Jenkins
by narrative statement ee 525
by deposition—direct (by Mr. Bates) . ee 820 529
—cross (by Mr. Hughes)...... 884 567
—redirect (by Mr. Alsup)..... 893 573
—recross (by Mr. Hughes).... 895 575
Testimony of James E. Ledgerwood
by narrative statement —.......... 897 575
Testimony of Jack Levitan
by narrative statement ......... .. 904 579
Testimony of Robert J. Logue
by narrative statement Fath, Ce TA 583
i TE RH PR RY PRES ORE ERT FB
iv INDEX
Record from the United States District Court, Southern
Distriet of California, Central Division—Continued
Transcript of proceedings, June 11, 12, 13 and 14,
1963—Continued
Testimony of Morris Maltz
by narrative statement
Testimony of George Matsumura
by narrative statement .
Testimony of Spencer L, McKernan
by narrative statement.
Volume II
by deposition—direet (by Mr. Vaughn)
—eross (by Mr. Knight)
—redirect (by Mr. Vaughn)
—reeross (by Mr. Knight)
—ryedireect (by Mr. Vaughn)
—recross (by Mr. Knight)
—redirect (by Mr. Vaughn)
Testimony of Ernest A. Mekjian
by narrative statement.
by deposition—direct (by Mr. Bates)
—ceross (by Mr. Coyle)
—redireet (by Mr. Vaughn)
—reeross (by Mr. Coyle)
Testimony of Jean H. Muntifering
by narrative statement
Testimony of Paul Palmer
by narrative statement _. A
by deposition—direct (by Mr. Alsup)
—eross (by Mr. Hughes)
—redirect (by Mr. Alsup)
Testimony of Kenneth Richey
by narrative statement . =
by deposition—direct (by Mr. Bates)
——eross (by Mr. Hughes)
—redirect (by Mr. Alsup) .
—reeross (by Mr. Hughes)
Testimony of Charles I. Rubin
by narrative statement
by deposition—direct (by Mr. Vaughn)
—eross (by Mr. Knight)
—redirect (by Mr. Vaughn)
Testimony of Frank Rush
by narrative statement
Testimony of Jack Swerdlick
by narrative statement hig
by deposition—direct (by Mr. Vaughn)
—eross (by Mr. Hughes)
NT ee
ey
Original Print
916
922
586
ie
Q »
Aw pe. “”
Srna.
INDEX
Record from the United States District Court, Southern
District of California, Central Division—Continued
Transcript of proceedings, June 11, 12, 13 and 14,
1963—Continued
Testimony of John Taylor
by narrative statement
by deposition—direct (by Mr. Bates)
~eross (by Mr. Knight)
—redirect (by Mr. Vaughn)
—reeross (by Mr. Knight)
—redirect (by Mr. Vaughn)
—recross (by Mr. Knight)
Testimony of Morris Wallen
by narrative statement
Testimony of Gerald D. Harrison
by affidavit
Testimony of Harrison F. Houghton
by affidavit
Plaintiff's Exhibit No. 87—Appendix—Spe-
cial Tabulation by Department of Com-
merce on Multiunit Grocery Companies in
the Los Angeles-Long Beach, California,
Standard Metropolitan Statistical Area,
compiled from returns made in the 1948,
1954 and 1958 Censuses of Business with
certificate...
Testimony of Thomas H. Linden, Sr.
by affidavit .._.. ¥
Testimony of Willard F. Mueller.
by affidavit _..
Testimony of Joseph T. De Silva
by affidavit
Plaintiff's Exhibit No. 91—Map of Los An-
geles County showing jurisdiction of Local
ree Pee ne
Testimony of John B. Marshall
by affidavit :
by deposition—direct (by Mr. Vaughn)
—¢tross (by Mr. Coyle). .
—redirect (by Mr. Vaughn)
—reeross (by Mr. Coyle) .
Opening statement on behalf of plaintiff by Mr.
Coyle .......
Opening statement on behalf of defendants sty ‘Mr,
Alsup
Colloquy between court and counsel.
Testimony of Kenneth Craun
—direct (by Mr. Coyle)
—cross (by Mr. Alsup)....
—redirect (by Mr. Coyle)
—recross (by Mr. Alsup)
Original
1331
1337
1380
1394
1419
1419
1421
1423
1434
1436
ag WAS OAS AOD AGT BN TERI LTE DY BOSE. ELEN INGLES OIG BOLE, DY LEER CAE NS BOE
Prim
835
839
865
873
888
888
890
902
903
905
907
913
916
990
998
1000
1002
1044
1095
1111
1120
1129
1131
INDEX
@ vi
~ Record from the United States District Court, Southern
ia District of California, Central Division—Continued
4 Transeript of proceedings, June 11, 12, 13 and 14, .
% 1963— Continued 0 Print
“4 Testimony of Richard Dick
4 —direet (by Mr. Coyle) 1818 1132
‘ —eross (by Mr. Alsup) 1828 1138
3 redirect (by Mr. Coyle) 1s40 «144
‘ Colloquy between court and counsel 1840 1145
®
ot
: Votume HI
4 Testimony of Theodore A. Von Der Ahe
; —direet (by Mr. Alsup) 1941 1199
¢ —eross (by Mr. Coyle) 2046 1258
% —redireet (by Mr. Alsup) 2137 1312
rs Colloquy between court and counsel 2148 1319
4 Testimony of Theodore A. Von Der Ahe
Ed —redireet (resumed)
(by Mr, Alsup) 2162 1325
—-reeross (by Mr. Coyle) 2192 13438
Defendants’ Exhibits
BI —Affidavit of W. D. Hayden sworn to
January 23, 1963 with List showing
Discount Houses with Food Depart-
ments, dated October 19, 1962 21992 = 1348
—Deposition of William Delbert Hayden
taken May 21, 1963 2199-1 1355
—direet (by Mr. Coyle) 2199-3 1355
—eross (by Mr. Alsup) 2199-40 1379
—redirect (by Mr. Coyle) 2199-44 1381
—reeross (by Mr. Alsup)... 2199-45 1382
—redireet (by Mr. Coyle) 2199-46 1383
Affidavit of W. D. Hayden sworn to
June 10, 1963. 2199-48 1385
AX —-Affidavits of Defendant's Industry
Witnesses Who Operate One Grocery
Store 1387
—W, H. Crawford sworn to December
24, 1962 1387
_J. R. Dahl sworn to November 6, 1962
—_Ceeil W. Dobson sworn to February 8,
1963 1390
—Reynold Elkin sworn to January 11,
1963 1396
—Joseph Goldberg sworn to February
20, 1963 1402
INDEX
Record from the United States District Court, Southern
District of California, Central Division—Continued
Transcript of proceedings, June 11, 12, 13 and 14,
1963—Continued
Defendants’ Exhibits— Continued
AZ
—Albert Goldstein sworn to February
/ Se eae ;
—Harlos Gross sworn to October 25, 1962
~—Paul A. Hines, Jr. sworn to January
10, 1963
—John H. Irwin sworn to November 9,
1962
—O. W. Richard sworn to February 14,
1963
——Mrs. Leila M. Roberts sworn to Feb-
ruary 19, 1963
—Robert Sherry sworn to December 19,
1962 . .
-—Affidavits of Defendant's Industry
Witnesses Who Operate from Two to
Nine Grocery Stores
~—Eugene Gelson sworn to January 8,
1963
—Nathan Gilbert sworn to February 18,
1963
—Mareus L. Godfrey, Jr. sworn to Jan-
uary 22, 1963
— Joe B. Goodnight sworn to October 26,
1962
~-Yoshi Tnadomi sworn to January 11,
1963 ’
—Arthur C. Jones, Jr. sworn to January
19, 1963
A. J. Miller sworn to Febzuary 19,
1963
-—-O. J. Schoen sworn to January 11,
1963
—Daniel H. Wilson sworn to January 11,
1963
—Affidavits of Defendant's Industry
Witnesses Who Operate Ten or More
Grocery Stores
—Sam Alexander sworn to October 26,
1962 . ines
—Claude W. Edwards sworn to January
1l, 1963 Pete
—Charles J. Futterman sworn to October
26, 1962 ey
—George F. Fitzpatrick (not dated)
—Joseph P. Hughes sworn to January
24, 1963
vii
ieee a ——
ES TS Sc ERISA pO LISS EOI LE ORD ES
INDEX
Record from the United States District Court, Southern
District of California, Centrai Division—Continued
Transcript of proceedings, June 11, 12, 13 and 14,
1963—Continued
Defendants’ Exhibits—Continued
BA
—Roger Laverty, Sr. sworn to January
i” SP
—Richard Ralphs sworn to February 18,
Ne ty pig ev dv veh Rene Har eae © on
—Neal D. Ramsey sworn to October 19,
EO a Feb x avine dee
—Ted R. Wood sworn to October 25,
WN 5 ind Ma REECE
—Affidavits of Von’s Officers..........
—Charles Von Der Ahe sworn to January
i eres Pee eee eee
—W. R. Hayden sworn to February 19,
| Re ere PT er eee
—Theodore A. Von Der Ahe sworn to
February 26, 1963..............--..
Exhibit A—Table B—Analysis of
the Gross Sales of Grocery Stores
with Estimated Annual Sales of
Less than $500,000 that Opened in
1960 and Closed by November 15,
1961, the Los Angeles Metropoli-
tan Area, Dated April 6, 1962...
—Deposition of Theodore A. Von Der
Ahe taken May 23, 1963
—direet (by Mr. Coyle)...
~-eross (by Mr. Alsup).....
—redirect (by Mr. Coyle).
—recross (by Mr. Alsup)....
—redirect (by Mr. Coyle)...
—reeross (by Mr. Alsup)...
—redirect (by Mr. Coyle). .
—reeross (by Mr. Alsup).
—redirect (by Mr. Coyle)
Von Der Ahe Exhibits
No. 1—Artiele from the January 12,
1962 Commercial Bulletin
No. 2—Article from the Food Mart
News for February 17, 1961.......
No. 3—Clipping from the Southern
California Grocers Journal for Au-
gust 25, 1961 and Clipping from
the Commercial Bulletin for August
| epee sere ee
No. 4—Clipping from the Commer-
cial Bulletin for October 6, 1961...
EESTI ELIE TOE amc
Original
59
61
1487
1491
1492
1495
1500
1500
1506
1515
1547
1548
1565
1571
1574
1574
1577
1579
1581
1582
1585
1586
1587
1588
—
INDEX ix
Record from the United States District Court, Southern
District of California, Central Division—Continued
Transcript of proceedings, June 11, 12, 13 and 14,
1963—Continued
Defendants’ Exhibits—Continued Original Print
Von Der Ahe Exhibits—Continued
No. 5—Article from Food Merchan-
dising for April 1962 entitled “Price
Reduction Only Stopgap Measure” 62 1589
No. 6—Article from the Commercial
Bulletin for February 16, 1962 _.. 63 1590
No. 7—Clipping from the Commer-
cial Bulletin for March 29, 1963 en-
titled “Southern California Discount
Centers” (Volume General Stores
with Food Departments)... ___. 64 1591
BB —Affidavits of Defendants’ Other Indus-
Oe WR ee 1593
—dJohn Coker sworn to February 13,
BT otek tess va ss. 1593
—Charles Chamberlain sworn to Febru-
SR aaa 1596
—Cyril C. Nigg sworn to February 11,
, SEE Ae eens eae 1602
—Edward F. Pasini sworn to December
S.A Seite 4a ee 1604
—Campbell Stewart sworn to December
Ae ae nia i are 1641
—Thomas H. Linden, Sr. sworn to Feb-
on ee. Ser Desor 1646
—M. W. Engleman sworn to February
WL ESS cigs ok pe een at 1649
—Clive W. Johnson sworn to January
Ra re eS 1651
—Howard Kruger sworn to October 31,
a ET OIE SE RTS 1653
—Franklin L. Miller sworn to October
Me ES eRe LL, 1654
BC —Affidavit of William Dover sworn to
February 21, 1963.................. 1660
BD —Affidavit of Dorothy D. Corey sworn
to October 22, 1962................ 1662
Attachment—Los Angeles Times “Con-
tinuing Home Audit—Grocery Pur-
EE ks he cate re. 1671
—Deposition of Dorothy D. Corey taken
May 22, 1963 and May 24, 1963
—direct (by Mr. Coyle)... _. 3 1673
—cross (Mr. Vaughn)... 67 1714
—redireet (by Mr. Coyle). .__. 74 1718
x INDEX
Record from the United States District Court, Southern
District of California, Central Division—Continued
Transcript of proceedings, June 11, 12, 13 and 14,
1963—Continued
Defendants’ Exhibits—Continued
Cory Exhibits
No. 1—Document entitled “Monthly
News Letter Prepared for Western
Advertising by Facts Consolidated”
BE —Affidavit of Victor Hinson sworn to
October 22, 1962........------- 5-5)
BF —Affidavit of Roy L. Bouque sworn to
April 17, 1963 with Appendices I
MON Be ne nea baer karen ee eet eet?
Volume IV
—Deposition of Roy Lawrence Bouque
taken May 28, 1963 and June 4, 1963
—direct (by Mr. Coyle).....-.
—eross (by Mr. Vaughn)... .
—redirect (by Mr. Coyle)... .-.
Bouque Exhibit No. 1—Table show-
ing “Total Grocery Store Sales and
Food Store Sales for each of the
years 1950 through 1960 in the Los
Angeles Metropolitan pO eee
BH —Affidavit of Godfrey M. Lebhar sworn
to October 11, 1962..........-------
—Deposition of Godfrey M. Lebhar taken
May 16, 1963...........-------+ ++:
—direet (by Mr. Coyle).......
—eross (by Mr. Vaughn)...
—redirect (by Mr. Coyle)... ..
—recross (by Mr. Vaughn)... .
Transcript of proceedings, June ie Se
Defendants rest..........0.:.cee reece’
Defendants’ Exhibit
BB —Affidavit of Roy King sworn to Octo-
"ee renee
—Deposition of Roy King taken on May
GO, MOOD. oe oo cn ce sin peeves s+ ' >
—direct (by Mr. Hughes).....
—eross (by Mr. Alsup)....-.-
—redirect (by Mr. Hughes)...
—recross (by Mr. Alsup).....
Original
132
1806
1889
1892
1894
1895
1902
1937
1938
1944
1946
1946
1947
1952
1969
1977
1978
j
ees rd Lied aan a sins Tae SE aa ee et al .
NAWETERT SESE FAM Mi GES ES SSPE IN IIIS PRIN RI TARY lg NE OR ONIN eR .
5 TSP OS EOP EIS EN OMIT NG SIRE ESTE MENS Ey, CREDIT CAAT Se
ss
INDEX
Record from the United States District Court, Southern
District of California, Central Division—Continued
Transcript of proceedings, June 14, 1963—Continued
Defendants’ Exhibits—Continued Original
King Exhibits
No. 1—Article from magazine, Food
Topics, pages 34 & 35—entitled
“Host of Chains, Independents
Thrive in Cooperative-Led City”. .
No. 2—Article from magazine, Su-
permarket News, dated October 22,
PO eS pice ed ais bY) 5 HEN Os thats
No. 3—Article from magazine, Su-
permarket News, dated October 15,
ee i uaed (abe Vibe sabes nis.
| No. 4—Article from magazine, Su-
permarket News, dated May 6, 1963
Transcript of proceedings, June 14, 1963......___.. 2294
Testimony of William F. Brown
—direct (by Mr. Coyle)... . 2295
—cross (by Mr. Vaughn)..... 2308
Examination by court....__. . 2310
—cross (by Mr. Vaughn)..... 2315
Examination by court... _. ... 2326
—redirect (by Mr. Coyle). ... 2329
Examination by court....__. . 2330
Colloquy between court and counsel.......__.. 2345
Rebuttal testimony of Ward J. Jenssen
—direct (by Mr. Coyle)... 2363
—cross (by Mr. Alsup)....... 2396
Surrebuttal testimony of Theodore A. Von Der
Ahe (recalled) —direct (by Mr. Alsup)..... 2440
—cross (by Mr. Coyle)... ._. 2451
I in BSF ate wane Sed ce 2458
Colloquy between court and counsel... 2459
Transeript of proceedings March 23 and 24, 1964. . 2467
INS Gds Maier bac. Was soar ok 2470
SY MONI Fo ac, Shite Siva Ale 2471
Stipulation signed by court................_.. 2472
Argument on behalf of the Government re issues 2473
Argument on behalf of the defendants... _ 2537
Argument on behalf of the Government... __ 2558
Argument on behalf of the defendants ss _—_ 2701
Argunent ©) Lehalf of the Government......._—- 2748
Argument on behel! of the defendants _ v. Bes
xl INDEX
Record from the United States District Court, Southern
Transcript of proceedings, December 7 and 8, 1964.. 2756
Colloquy between court and Ae eee 2759
Argument re findings.......--.----.2-ss0 00> 2768
Reporter’s certificate (omitted in printing)........- 2849
Plaintiff’s request for findings of fact and conclusions
ee ts eee i i eee eet ee eee ee
Government’s memorandum on the issues presented
(omitted in printing)... ....-----. 622s
Volume V
Appendix—Chronology of the See
Stipulation after trial ordered March 23, 1964......
Plaintiff’s Exhibits
No. 1—List of “The 20 Largest Grocery Chains
in the Los Angeles Metropolitan Area Ranked
According to Sales in 1958”............ Ties
No. 2—Statement showing “Comparison of Popu-
lation of Los Angeles Metropolitan Area and
10 Leading States in the United States”)
No. 3—Statement showing “Comparison of; Popu-
lation of Los Angeles Metropolitan Aréa with
11 States and the District of Columbia”... ..
No. 4—Statement showing “Position of Von and
Shopping Bag Among the Ten Largest Grocery
Chains in the Los Angeles Metropolitan Area”
No. 5—Statement of “Pre-Merger Growth (1954-
1958) of Von and Shopping Bag Within the
Los Angeles Metropolitan Area”.............
No. 6—Statement showing “Changes in Concen-
tration in 20 Largest Chains in the Los Angeles
Metropolitan Area 1948, 1954 and 1958”.
No. 7—Graph showing “Changes in Concentration
in 4, 8, 12, 16 and 20 Largest Grocery Chains
in Los Angeles Metropolitan Area”..........
No. 8—Graph showing “Concentration in 4, 8, 12,
16 and 20 Largest Grocery Chains in Los An-
geles Metropolitan Area Before and After Von’s
Shopping Bag Merger, Based on 1958 Sales”. .
No. 9—Supplemental Interrogatory No. 8 and
Answer BPE fear
No. 10—Supplementa! Interrogatory No. 9 and
De EEE PLIES PEL ELE E RULER EE
No. 11—Admissions in Deposition of Theodore A.
Von Der Ahe, President of Von’s Grocery Com-
pany, on May 4,1961........ 0.0.0.0...
No. 12—Defendants’ Answer to Plaintiff's Inter-
rogatory No. 7B(2)
District of California, Central Division—Continued Original
2323
2324
2328
2328
2329
2329
2330
2330
2331
2332
2333
2338
2344
2346
‘
+ Neg hit RAMP PL ESA GRINS ER RHE YD IAT NMR A RIOR SRR a ts RES RIES ARGS SHEE OT IRE OA IE p
sit a SERRA RAR TERT. ESE |
—
INDEX
Record from the United States District Court, Southern
District of California, Centrai Division--Continued
Plaintiff’s Exhibits—Continued
No. 13—Supplemental Interrogatory No. 5 and
MN so eaten NG cat eke ea
No. 18—Admission in Deposition of Theodore A.
Von Der Ahe, President of Von’s Grocery Com-
Hayden, Former President of Shopping Bag
the Year Ended (?)” Years 1957, 1958 and
NG St WO OR
eo AER EER T ES
Original
2357
2360
2363
2367
2369
2377
2379
2382
2385
2398
2401
2402
2403
2407
2409
xiv
INDEX
Record from the United States Distriet Court, Southern
District of California, Central Division—Continued
Plaintiff's Exhibits—Continued
No. 34—Table showing “Number of Grocery
Stores, Actual and Per 1,000 Population—Los
Angeles Metropolitan Area, 1950-1961”.......
No. 35—Table showing “Comparison Between the
Permits Issued to Single Outlet and Multiple
Outlet Grocery Stores in the Period 1961-1963”
No. 36—Statement showing “Grocery Store Open-
ings and Closings in the Los Angeles Metropoli-
tan Area for the Calendar Year a
No. 37—Statement showing “Frequency Distribu-
tion of Gross Sales of Grocery Stores Obtaining
Permits in the Los Angeles Metropolitan Area
for the Calendar Year 1960”..........-.---)-
No. 38—Statement showing “Analysis of the
Gross Sales of The Grocery Stores Obtaining
Permits in 1960 and Discontinuing Such Per-
mits by November 15, 1961 in the Los Angeles
Metropolitan Area”.......---- 65-502
No. 39—Statement showing “Frequeacy Distribu-
tion of Gross Annual Sales of Grocery Stores
Obtaining Permits in 1960 and Discontinuing
Permits by November 15, 1961 in the Los An-
geles Metropolitan Area”.......--.--- a
No. 40—Statement showing “Frequency Distribu-
tion of Grocery Stores Obtaining Permits in
1960 and Discontinuing Permits by November
15, 1961 in the Los Angeles Metropolitan Area”
No. 41—Statement showing “Grocery Stores
Which Obtained Permits in 1960 and which
still retained their permits as of November 15,
1961 expressed as percentages of all permits
issued within specified categories”...
No. 42—Statement showing “Grocery Stores Ob-
taining Permits in 1960 and Discontinuing Per-
mits by November 15, 1961 in the Los Angeles
Metropolitan Area”... ...0 2-0-0
No. 43—Statement showing “Estimated Annual
Sales of Grocery Stores Opened in the Los An-
geles Metropolitan Area in 1960 Expressed in
Thousands of Dollars and showing Percentage
Distribution” ...........-----0e seers ae
No. 44-—Statemeni showing “Retail Food Store
Acquisitions of 9 of the Top 20 Grocery Chains
in the Los Angeles Metropolitan Area 1949-
1958” . ny.
J AOLELO HEME IAS _ “
Original Print
2411
ep es
2412
2412
2413
2414
2415
2415
2416
2417
2417
2418
—,
INDEX
Record from the United States District Court, Southern
District of California, Central Division—Continued
Plaintiff's Exhibits—Continued
Grocery Co. and Shopping Bag Food Stores,
dated January 25,1960... ....s—«™
No. 48—Von’s Grocery Co.—Notice of Special
Meeting of Stockholders, March Aly IOOO. os.
No. 49—10-page undated memo entitled “Exeerpts
from J. C. Ball’s Working 5 eee
No. 50—Statement showing “Projected 1960 Net
Income Resulting from Combined Operations”,
No. 57—Letter from Don Bushmeyer, Mgr., to
Mr. W. R. Hayden, dated September 29, 1959
No. 61—Agenda, Executive Meeting—No. 2,
March 15, 1960 S
No. 62—Special Memo, dated March 17, 1960
from H. G. Ward and N. H. Bolstad to G.
Carter, et al. ;
No. 63—Minutes of Executive Committee Meet-
ing, Von’s Grocery Co., March 29, 1960...
a
Original
. SHEE
| ee RELLY POMEL ET NERO OG ,
xvi INDEX
Record from the United States District Court, Southern
District of California, Central Division—Continued
Plaintiff’s Exhibits—Continued
No. 64—Interrogatory No. 11 and Answer with
Exhibits A, Band C......-.----- 0
No. 65—Interrogatory No. 2 and Answer (As
Mim eda a heise RR ENS HOR RENO TESS
No. 66—14 pages of handwritten notes entitled
“Von’s Survey Shopping Bag by Division
Heads, December 19, 1959”.....-
No. 67—Admissions in Deposition of Theodore A.
Von Der Ahe on May 4, 1961.....---
No. 68—Admissions in Deposition of William R.
Hayden, Former President of Shopping Bag
Food Stores, on May 12, 1960.........--
No. 69—Admissions in Deposition of Theodore A.
Von Der Ahe, President of Von’s Grocery Com-
pany, on May 4, ME ck uae beumereenet ys
No. 70—Admissions in Deposition of Theodore A.
Von Der Ahe, President of Von’s Grocery Com-
pany, on May 12, 1960........--. Be Dalene
No. 71—Admissions in Deposition of Theodore A.
Von Der Ahe, President of Von’s Grocery Com-
pany, on May TS” eae ee
No. 73—Application for Seller’s Permit and
Registration as & Retailer and Department of
Employment Registration as an Employer,
State of California Board of Equalization,
Department of Business Taxes—Sales Tax for
Mr. Charles B. Doss, Los Angeles, California. .
No. 74—Table 3—Comparison of Chains of Less
than Ten Stores with Chains of Ten or More
Stores in Terms of Total Number of Stores
Operated and Percentage of all Chain Stores
for the Years 1953 and 1962”..........---
No. 75—Table 4—“Comparison in Number of
Grocery Stores and Percentages of all Grocery
Stores in the Los Angeles Metropolitan Area
Between the 40 Chains with the Most Stores in
1953 and the 24 Chains with the Most Stores in
WEP LD us axas sb bp ta chee emen ys ess ts *
No. 76—Table 5—“Number of Grocery Stores
Operated by Chains Expressed as a Percentage
of All Grocery Chains Operated in the Los An-
geles Metropolitan Area in 1953 and 1962”... .
No. 77—Table 6—‘“Chains Operating in the Los
Angeles Metropolitan Area in the Period 1953-
Sc ag pee pede haves een snmens shes
Original
2496
2499
INDEX xvii
Record from the United States District Court, Southern
; District of California, Central Division—Continued
f Plaintiff's Exhibits—Continued Original Print
i No. 78—Table entitled “Food Chains Operating 2
) or More Stores in Los Angeles and Orange
: Counties in 1953 and 1962, with Changes in
Intermediate Years......................... 2503
Grocery Stores and Shopping Bag Food Stores,
WS ickbd pind ie bokeh ss catches ck. 2517
) No. 80—Sales & Marketing Map—Los Angeles
Metropolitan Area showing location of Von's
Grocery Stores and Shopping Bag Food Stores,
M5 Go ly giver ue ae,
Grocery Stores and Shopping Bag Food Stores,
BOE Sika wchbecoiie, deetiaaetl ek.
WEED \arkhharr aed incase resin nck i.
No. 83—Overlay map showing population of Los
Angeles and Selected Southern California Coun-
ties 1960—Each dot represents 1,000 persons. .
Defendants’ Exhibits
A—Letter from John B. Marshall to Mr. William
W. Vaughn, dated May 16, 1961 with table en-
titled “Number of Permits to Sell Tangible Per-
sonal Property Issued to Grocery Stores and
Other Food Stores in Los Angeles and Orange
Counting, SUPINE)...
_— ae EEE REE ig Ke ie Cs alia oe
| Seas SAPO ARES AINA THY I OE EE EMIT —
xvili INDEX
Record from the United States Distriet Court, Southern
District of California, Central Division—Continued
Defendants’ Exhibits—Continued Original
F—Table A—Names and Addresses of Grocery
Stores of Multiple-Outlet Concerns in the Los
Angeles Metropolitan Area that were Closed
Out (Discontinued Without a Successor) Dur-
ine 10GB. ice eccrenscnescrerccenarareen ss
—Table A—Names and Addresses of Independ-
ent Grocery Stores in the Los Angeles Metro-
politan Area that were Closed (Discontinued
Without a Successor) During 1960.........
—Table B—Names and Addresses of Grocery
Stores of Multiple-Outlet Concerns in t!. Los
Angeles Metropolitan Area Opened in 1960 and
Closed by November 15, 1961..........--. +.
—Table B—Names and Addresses of Independ-
ent Grocery Stores in the Los Angeles Metro-
politan Area Opened in 1960 and Closed by
November 15, 1961..........--.0 0 reer eeees 2537
J—Report entitled “Record of Chain Grocery
Store Locations in the Los Angeles Market
[re Ty. Ser a) bag bbe ALS, 2539
trial Manual (1962) and Supplement thereto. . 2568
dated December, 1959........-...- +5 550505 2574
S—Map Overlay Study for Von’s Grocery Com-
pany, October 1955—A Report prepared by
Facts Consolidated in October, 1955, showing
the Limited Radius of the Drawing Areas of
Each of Von’s Stores ........-------+++-+: 2623
AA—Series of Lists entitled, “Names and Ad-
dresses of Customers Cashing Checks at Store
Number ——” 2631
Volume VI
AF—Report entitled “A Group of Supermarket
Chains in the Los Angeles, California Area.
A Report prepared by a Representative of the
Kroger Company in August, 1957, Analyzing
the Von’s and Shopping Bag Stores and the
Competition Each Faces in Its Particular Lo-
eality ee 2747
SLOANE OU RE MEY CRY ey?
INDEX xix
Record from the United States District Court, Southern
District of California, Central Division—Continued
Defendants’ Exhibits—Continued Original
Memorandum opinion, Carr, J., dated September 14,
te: SE EIEN GATE
December 17, 1964.....__.
WO F000 eke oe
~ 2 >
MB I GH 5<92- LONE ARTANT 5 TEL LRSELE, AE —
xx INDEX
Record from the United States District Court, Southern
District of California, Central Division—Continued Original Print
Motion under Rule 52(b) for Amendment of Findings
and for Additional Findings... Cae
Minute entry of order denying motion under Rule
52(b) x hf
Notice of appeal to the Supreme Court of the United
States ... aes oi ) \,
Order extending time for docketing case on appeal
to the Supreme Court of the United States
Stipulation regarding the record on appeal, dated
June 18, 1965... Eye rs ald
Order extending time in which to docket the case and file
the record in the Supreme Court of the United States,
dated June 14, 1965
Order noting probable jurisdiction
ee ee
¢ ar mre ary ts" Roa hana ete
vA eps
[File endorsement omitted]
IN THE UNITED STATES DISTRICT COURT,
SOUTHERN DISTRICT OF CALIFORNIA,
CENTRAL DIVISION
Civil No, 336-60-WM
Unirep States or America, Plaintiff,
v.
Von's Grocery Company anv Suoppina Bac Foop Stores,
Defendants.
CompLaint—Filed March 25, 1960
The United States of America, plaintiff, by its attorneys,
acting under the direction of the Attorney General of the
United States, brings this Civil Action to obtain equitable
relief against the above-named defendants and complains
and alleges as follows:
Jurisdiction and Venue
1. This complaint is filed and this action instituted against
the defendants under Section 15 of the Act of Congress of
October 15, 1914, ¢. 323, 38 Stat. 736, as amended by the
Act of December 29, 1950, e. 1184, 64 Stat. 1125, entitled
‘*‘An Act to supplement existing laws against unlawful re-
straints and monopolies and for other purposes,’’ commonly
known as the Clayton Act, in order to prevent and restrain
the violation by the defendants, as hereinafter alleged, of
Section 7 of said Act.
2. Both defendants transact business and are found with-
in the Southern District of California.
Defendants
3. Von's Grocery Company, hereinafter referred to as
‘*Von,"’ is made a defendant herein. Von, a corporation
organized and existing under the laws of the State of Dela-
ware, maintains its principal offices in Los Angeles, Cali-
fornia,
ec ETRE hd OB » mer)
: 7
4. Shopping Bag Food Stores, hereinafter referred to as
‘Shopping Bag,”’ is made a defendant herein. Shopping
Bag, a corporation organized and existing under the laws
of the State of California, maintains its principal offices
in El Monte, California.
Trade and Commerce
5. There is a steady stream of commerce involved in the
distribution of groceries and related products from pro-
ducers located throughout the United States to consumers
residing in the Los Angeles marketing area. Chains of
supermarkets have become important factors in this flow
of commerce. Such chains operate purchasing offices which
are in contact with suppliers located throughout the United
States to purchase and effect the shipment of substantial
quantities of groceries and related products from producing
facilities located in the various States to the chains’ distri-
bution centers and supermarkets in the Los Angeles area.
Products shipped to the chains’ distribution centers con-
tinue in the flow of commerce in trucks owned and operated
by the chains to their supermarkets for distribution to the
ultimate consumer.
6. In 1958 20 leadiny chains of supermarkets operating
in the Los Angeles area purchased, distributed and sold
groceries and related products having a retail value in
excess of $1.1 billion and accounted for more than 50% of
all grocery sales in the area. These chains competed in-
tensively with each other and with other corporations and
firms engaged in the purchase, distribution and sale of
groceries and related products in the Los Angeles area.
7. Von is one of the leading chains of supermarkets in
the Los Angeles area. It was incorporated in Delaware in
1958 and is the successor of incorporated and unincorpo-
rated business entities which have been engaged in the pur-
chase, distribution and sale of a complete line of groceries
and related products since 1932.
8. In the 1959 fiseal year Von operated 28 complete super-
markets in the Los Angeles area which had total annual
sales of more than $85 million. All of Von’s supermarkets
are of the self-service, eash-and-carry type. The average
annual sales of these supermarkets are in excess of $3 mil-
lion per store.
Sey: dnbaneanicians ean epceana ame TL eae
RELL ESA EIEIO LIA RS
. BE Ee ae STIS I LE dE
3
9. Von also owns and operates a modern distribution
center in a 216,000 square foot building located on a 20-acre
tract of land in the Los Angeles area. This distribution
center provides facilities to receive and re-ship groceries
and related products to Von’s supermarkets throughout the
Los Angeles area. Von owns and operates approximately
33 tractors and 39 trailers which it uses for transporting
merchandise from the distribution center to its various su-
permarkets. In the course of its business Von purchases,
receives and distributes for re-sale in its supermarkets a
substantial volume of groceries and related products which
are produced outside the State of California.
10. Shopping Bag is also one of the leading chains of
supermarkets in the Los Angeles area. It has operated un-
der its present name since 1947, and is the successor to
incorporated and unincorporated business entities which
have been engaged in the purchase, distribution and sale
of a complete line of groceries and related products in the
Los Angeles area since 1933. In the 1959 fiscal year Shop-
ping Bag operated 38 complete supermarkets in the Los
Angeles area which had total annual sales of over $84 mil-
lion. All of Shopping Bag’s supermarkets are of the self-
service, cash-and-carry type. The average annual sales of
these supermarkets are more than $2.1 million per store.
11. Shopping Bag also operates a substantial distribution
center to receive and re-ship groceries and related products
to its supermarkets. To facilitate distribution through its
supermarkets of the products received at its distribution
center, Shopping Bag owns and operates a fleet of trucks,
trailers and automobiles comprising about 166 units in all.
In the course of its business Shopping Bag purchases, re-
ceives and distributes for re-sale in its supermarkets a sub-
stantial volume of groceries and related products which are
produced outside the State of California.
12. In dollar sales Von was the third largest retailer of
groceries and related products in the Los Angeles area and
| Shopping Bag was the fifth largest in 1958. In terms of the
| total number of markets operated, Shopping Bag was the
sixth largest and Von was eighth largest. Combined, Von
and Shopping Bag, with approximately 8% of total grocery
store sales, will be the second largest chain of supermarkets
ie |
ONES
+
in the Los Angeles area in terms of dollar sales and number
of supermarkets.
Offense Charged
13. Under a merger agreement between Von and Shop-
ping Bag, dated January 25, 1960, and effective March 28,
1960, all assets and properties of Shopping Bag will be
transferred to Von and all outstanding Shopping Bag
stock will be converted into Von common stock. This acqui-
sition by Von of Shopping Bag’s assets and properties will
violate Section 7 of the Clayton Act in that the effect, with
respect to the above-described trade and commerce, may be
substantially to lessen competition or to tend to create a
monopoly, among other ways, as follows:
(a) Actual and potential competition between Von
and Shopping Bag in the purchase, distribution and
sale of groceries and related products may be elimi-
nated.
(b) Actual and potential competition generally in the
purchase, distribution and sale of groceries and related
products may be substantially lessened.
(c) Shopping Bag will be eliminated as a substan-
tial independent competitive factor in the purchase,
distribution and sale of groceries and related products.
(d) Von’s competitive advantages over smaller sell-
ers of groceries and related products may be enhanced
to the detriment of actual and potential competition.
(e) Independent retailers of groceries and related
products may be deprived of a fair opportunity to com-
pete with the combined resources of Von and Shopping
Bag.
(f) The number of competing entities in the Los
Angeles area available to producers and wholesalers
of groceries and related products will be lessened.
(g) Mergers and acquisition on the part of other
chains of supermarkets in the Los Angeles area may
be fostered, thus causing a further substantial lessen-
ing of competition and tendency toward monopoly in
the trade and commerce heretofore described.
(h) Concentration of ownership, management, and
control of supermarkets in a few large corporations
may be increased.
1S ARTT AE APTA SEERA ET EN PAIN RI IRE AR IST EI
s
—
14. Defendants threaten to carry out the above-described
Merger Agreement and plaintiff believes it will be carried
out and that it will have continuous unlawful effects unless
the relief hereinafter prayed for is granted.
Prayer
Wherefore, plaintiff prays:
1. That the proposed acquisition by Von of the properties
and assets of Shopping Bag, described herein, be adjudged
a violation of Section 7 of the Clayton Act.
2. That the defendants Von and Shopping Bag, their offi-
ants preventing and restraining them from taking any ac-
tion in furtherance of the Merger Agreement or any similar
plan or agreement pending final adjudication of the merits
of this complaint.
4. That plaintiff have such other and further relief as
the Court may deem just and proper.
5. That plaintiff recover the costs of this suit.
/s/ William P. Rogers, Attorney General. /s8/ Rob-
ert A. Bicks, Acting Assistant Attorney General.
/s/ Charles L. Whittinghill, Attorney, Department
of Justice. /s/ George B. Haddock, Attorney, De-
partment of Justice. /s/ Laughlin BE. Waters,
United States Attorney. /s/ James J. Coyle, /s/
Theodore F. Craver, Attorneys, Department of
Justice.
[File endorsement omitted]
Ix tHe Unrrep States District Court
Civil No. 336-60 WM
[Title omitted]
Answer To CompLaint—Filed April 14, 1960
5. Admits the allegations contained in Paragraph 5
thereof.
James E. Bates and O’Melveny & Myers, Edward
C. Freutel, Jr., William W. Alsup, William W.
Vaughn, Richard EK. Sherwood, /s/ by William
W. Alsup, Attorneys for Defendant, Von’s Gro-
cery Co.
[File endorsement omitted]
In toe Unirep States Disraict CouRT
Civil No. 336-60 WM
[Title omitted]
Orpver ALLow1nG DEFENDANT Leave To FILE AN AMENDED
Answer—February 7, 1961
Good Cause Appearing Therefor, It Is Hereby Ordered
that defendant may have leave to file an amended answer
to the plaintiff’s complaint herein. Said amended answer
shall be in all respects the same as defendant’s answer now
on file except that Paragraph 5 shall be changed to read
as follows: ,
‘«5, Denies each and every allegation contained in Para-
graph 5 thereof, except admits that some of the products
7
sold in retail grocery stores in the Los Angeles area are
produced or manufactured outside the State of California.
Some such products are sold directly by the producer or
manufacturer thereof to grocery companies which operate
retail grocery stores in the Los Angeles area, and some
are sold to said grocery companies by and through brokers,
jobbers, wholesalers or wholesale cooperatives located in
the State of California, after the same have been shipped
to California. Such products are usually retained for a
period of time in warehouses or distribution centers main-
tained by said grocery companies or by said brokers, job-
bers, wholesalers or wholesale cooperatives, as the case
may be, before being shipped by truck to the retail stores
owned or operated by said grocery companies. _
“Alleges in that connection that the retail sale of gro-
ceries and related products in the Los Angeles Metropoli-
tan Area by said grocery companies and specifically by
defendant to the public is entirely local in character and
is not a part of any stream or flow of commerce, is not in
interstate commerce and is not part of nor is it itself a line
of commerce within the meaning or scope of Section 7 of
the Clayton Act.
‘‘Alleges further that the purchase of groceries and re-
lated products by said grocery companies and specifically
by defendant from business concerns or persons who pro-
duce, manufacture or warehouse said products in the State
of California is likewise local in character and is not a
part of any stream or flow of commerce, is not in inter-
state commerce and is not part of nor is it itself a line of
commerce within the meaning or scope of Section 7 of the
Clayton Act.’’
Dated: February 7, 1961.
Wm. C. Mathes, Judge. .
[File endorsement omitted]
Ix tHE Unrrep States District Court
Civil No. 336-60 WM
[Title omitted]
AmeENDED ANSWER TO Computaint—Filed February 7, 1961
Von’s Grocery Co. (sued herein as ‘‘Von’s Grocery Com-
pany and Shopping Bag Food Stores’’ and hereinafter
referred to as ‘‘Von’s’’) for answer to the complaint here-
in admits, denies and alleges as follows:
First Defense
1. Admits the allegations contained in Paragraph 1
thereof, except denies that this defendant has violated
Section 7 of the Clayton Act either as alleged, or other-
wise, or at all.
9. Answering Paragraph 2 thereof, this defendant ad-
mits that as of March 25, 1960 both Von’s and Shopping
Bag Food Stores transacted business end were found with-
in the Southern District of California, but alleges that on
March 28, 1960 the defendant Shopping Bag Food Stores
was merged into Von’s and the separate corporate exist-
ence of Shopping Bag Food Stores ceased and terminated
on March 28, 1960.
3. Admits the allegations contained in Paragraph 3
thereof.
4. Admits that the allegations contained in Paragraph 4
were correct as of the date the complaint was filed, but
alleges that on March 28, 1960 said defendant Shopping
Bag Food Stores was merged into Von’s and the separate
corporate existence of Shopping Bag Food Stores ceased
and terminated on that date.
5. Denies each and every allegation contained in Para-
graph 5 thereof, except admits that some of the products
sold in retail grocery stores in the Los Angeles area are
produced or manufactured outside the State of California.
Some such products are sold directly by the producer or
manufacturer thereof to grocery companies which operate
REPO DEPRES LNG LEAS oO GRE CERES: cars
: ee mF Bi hdd EO AR Te SE ie i
-_ oe
9
retail grocery stores in the Los Angeles area, and some are
sold to said grocery companies by and through brokers,
jobbers, wholesalers or wholesale cooperatives located in
the State of California, after the same have been shipped
to California. Such products are usually retained for a
period of time in warehouses or distribution centers main-
tained by said grocery companies or by said brokers, job-
bers, wholesalers or wholesale cooperatives, as the case
may be, before being shipped by truck to the retail stores
owned or operated by said grocery companies.
Alleges in that connection that the retail sale of groceries
and related products in the Los Angeles Metropolitan Area
by said grocery companies and specifically by defendant
to the public is entirely local in character and is not a part
of any stream or flow of commerce, is not in interstate
commerce, and is not part of nor is it itself a line of com-
merce within the meaning or scope of Section 7 of the
Clayton /.ct.
Alleges further that the purchase of groceries and re-
lated products by said grocery companies and specifically
by defendant from business concerns or persons who pro-
duce, manufacture or warehouse said products in the State
of California is likewise local in character and is not a
part of any stream or flow of commerce, is not in inter-
state commerce, and is not part of nor is it itself a line
of commerce within the meaning or scope of Section 7 of
the Clayton Act.
6. This defendant is without knowledge or information
sufficient to form a belief as to the truth of the allegations
contained in Paragraph 6 thereof, except that it believes
the figures contained therein are generaily accurate, and
it admits that said chains competed intensively with each
other and with other corporations and firms engaged in
the sale of groceries and related products in the Los An-
geles area.
7. Admits the allegations contained in Paragraph 7
thereof.
8. Admits the allegations contained in Paragraph 8
thereof.
9. Admits the allegations contained in Paragraph 9
thereof.
10. Admits the allegations contained in Paragraph 10
10
thereof were accurate as of the date the complaint herein
was filed, but alleges that on March 28, 1960 said defendant
Shopping Bag Food Stores was merged into Von's and
the separate corporate existence of Shopping Bag Food
Stores ceased and terminated on that date.
11. Admits the allegations contained in Paragrapb 11
thereof were accurate as of the date the complaint herein
was filed, but alleges that on March 28, 1960 said defendant
Shopping Bag Food Stores was merged into Von's and the
separate corporate existence of Shopping Bag Food Stores
ceased and terminated on that date.
12. This defendant is without knowledge or information
sufficient to form a belief as to the truth of the allegations
contained in Paragraph 12 thereof, except that it believes
the figures contained therein are generally accurate.
13. Denies each and every allegation contained in Para-
graph 13 thereof, except admits and alleges as follows:
(a) Admits and alleges that under a merger agree-
ment between Von's and Shopping Bag Food Stores
dated January 25, 1960 and effective March 28, 1960,
all assets and properties of Shopping Bag Food Stores
were transferred to Von’s, and all outstanding Shop-
ping Bag Food Stores stock was converted into Von’s
common stock.
(b) Alleges that prior to said merger there was no
actual or potential substantial or other competition
between Von’s and Shopping Bag Food Stores in the
purchase or distribution of groceries and related prod-
ucts; that as between the great majority of the Von's
and Shopping Bag Food Stores markets there was no
competition, and with respect to none of said -Von's
markets was there any actual or potential substantial
competition with any Shopping Bag Food Stores mar-
ket in the sale of groceries and related products; that
except as to a few locations the Von’s and the former
Shopping Bag markets did not draw patrons from the
same neighborhood; that as to the few locations re-
ferred to the trading areas of the respective grocery
stores do not overlap to any substantial degree.
(c) Admits that Shopping Bag Food Stores as a
result of said merger has been eliminated as a separate
entity, but in this connection alleges that the former
ESE fe OA Ack EIS NE SR RR —
CSE REET SS SPOON ATE Se OI
ll
Shopping Bag markets will continue to operate and
to compete; that there remain 38 chains of super-
markets and approximately 4,500 additional independ-
ent markets and supermarkets doing business in the
Los Angeles Metropolitan Area; that there is and has
been and wi!l continue to be vigorous competition in
the said metropolitan area between the stores of each
of said chains and independent markets in the neigh-
borhoods from which they draw customers; that com-
petition will not be substantially lessened or affected
adversely as a result of said merger.
(d) Alleges that Von's will not as a result of said
merger gain a competitive advantage over independent
or smaller sellers of groceries and related products ;
that a substantial majority of said sellers in the Los
Angeles Metropolitan Area are members of one or
more wholesale cooperatives; that by virtue of such
membership said independent and smaller sellers are
able to compete effectively with the grocery stores of
the larger chains.
(e) Alleges that the merger of Von’s and Shopping
Bag Food Stores will not and cannot substantially or
ciherwise lessen competition or tend to create a mo-
nopoly in the purchase, distribution of sale of groceries
or related products in the Los Angeles Metropolitan
Area or elsewhere.
14. Answering Paragraph 14 thereof, alleges that said
merger agreement was carried out on March 28, 1960 and
denies that said merger has or will have continuous or any
other unlawful effects.
Second Defense
15. Safeway Stores, Inc. is the largest grocery chain in
the Los Angeles Metropolitan Area both in number of
stores and in percentage of total sales of grocery and
related products. Said Safeway Stores, Inc. does business
in many states of the United States and has total annual
sales in excess of $2,000,000,000 and it has total assets in
excess of $400,000,000.
16. By reason of said merger Von's will be better able
to compete with Safeway Stores, Ine.
12
Wherefore, defendant prays that plaintiff take nothing
herein.
Dated: February —, 1961.
James E. Bates and O’Melveny & Myers, Edward
C. Freutel, Jr. William W. Alsup, William W.
Vaughn, Richard K. Sherwood. /s/ by William
W. Vaughn, Attorneys for Defendant, Von’s Gro-
cery Co.
[File endorsement omitted]
Iw tee Unrrep States District Court
Civil No. 336-60 CC
[Title omitted]
Pre-TriaL Conrerence Orper April 24, 1961 [As AmEnveD]
—June 17, 1963
Following pre-trial proceedings under Rule 16 of the Fed-
eral Rules of Civil Procedure and Local Rule 9 of this Court,
It Is Ordered:
I
This is an action brought by the Attorney General of the
United States to prevent and restrain an alleged violation
by the defendants of Section 7 of the Clayton Act (15 USC
§ 18).
Plaintiff is the United States of America. The. named
defendants are Von’s Grocery Company and Shopping Bag
Food Stores.
Prior to March 28, 1960 the defendants operated as sepa-
rate corporations ; subsequent to March 28, 1960 they have
operated as a single corporation, under the name Von’s
Grocery Co. Where used in this order the word ‘¢defend-
ants’’ refers to the separate defendants prior to the merger
and to the combined defendants subsequent to that date.
The answer and all subsequent defense pleadings have been
filed by defendant Von’s Grocery Company on behalf of
both defendants.
13
The issues are raised by the complaint and by the answer
and the amended answer filed herein, and by the statement
of contentions of fact and law filed herein by the parties.
II
Federal jurisdiction is invoked upon the ground that
Section 15 of the Clayton Act (15 USC §25) invests the
federal courts with jurisdiction to prevent and restrain
violations of the Clayton Act. Plaintiff contends, and de-
fendants deny, that the effect of the merger between the
defendauts in this case may be substantially to lessen com-
petition or tend to create a monopoly in violation of Section
7 of the Clayton Act. The material and relevant portions
of Section 7 of the Clayton Act read as follows:
Sec. 7. That no corporation engaged in commerce
shall acquire, directly or indirectly, the whole or any
part of the stock or other share capital and no corpo-
ration subject to the jurisdiction of the Federal Trade
Commission shall acquire the whole or any part of
the assets of another corporation engaged also in com-
merce, where in any line of commerce in any section
of the country, the effect of such acquisition may be
substantially to lessen competition, or to tend to create
a monopoly.
II.
The following facts are admitted and require no proof:
1. This action was commenced on March 25, 1960 when
the Government filed a civil complaint charging that the
merger between the defendants would violate Section 7 of
the Clayton Act as amended.
2. The Government filed a motion for a temporary re-
straining order and motion for preliminary injunction on
March 25, 1960 to prevent the consummation of the merger
pending a resolution of the case on the merits by the Court.
3. On March 28, 1960 the Court denied the Government's
motion for a temporary restraining order and on J une 13,
1960 it denied the Government’s amended motion for a pre-
liminary injunction.
* 4. On March 28, 1960 the merger alleged in the complaint
was consummated.
ae
5. In a stipulation agreed to by the parties and approved
by the Court on February 3, 1961, it was provided that trial
shall be confined to the issue of whether the merger violates
Section 7 of the Clayton Act as amended. In the event the
Court determines that Section 7 has been violated, hearings
will thereafter be held as to appropriate relief.
6. Defendant Von’s Grocery Co. (hereinafter referred to
as Von) is a publicly held corporation organized and exist-
ing under the laws of the State of Delaware. At the time
the complaint was filed it maintained its principal offices in
Los Angeles, California. Subsequent to the merger, Von
has moved its offices to the former Shopping Bag headquar-
ters at El Monte, California.
7. Von is one of the leading chains of supermarkets in
the Los Angeles area. It is the successor of incorporated
and unincorporated businesses which have been engaged in
the purchase, distribution, and retail sale of a complete line
of groceries and related products since 1932.
8. In the 1959 fiscal year, Von operated 28 complete super-
markets in the Los Angeles area which had total annual
sales of approximately $85 million for an average of ap-
proximately $3 million in sales per store. All of the Von
supermarkets are of the self-service, cash-and-carry type.
9. Prior to the merger, Von also owned and operated a
modern distribution center in a 216,000 square foot build-
ing located on a 20 acre tract of land in the Los Angeles
area. Direct railroad and truck shipments were made to
this distribution center which provided facilities to receive
and distribute groceries and related products to Von’s su-
permarkets throughout the Los Angeles area. Von owned
and operated approximately 33 tractors and 39° trailers
which it used for transporting merchandise from the dis-
tribution center to the various supermarkets.
10. Subsequent to the merger Von sold its distribution
center to a competitor and now uses the former Shopping
Bag distribution center.
11. Prior to March 28, 1960, defendant Shopping Bag
Food Stores (hereinafter referred to as Shopping Bag)
was a publicly held corporation organized and existing un-
der the laws of the State of California and maintained its
principal offices in El Monte, California. On March 28,
1960, Shopping Bag was merged into Von and the separate
14
2 TRA SR RRR REID tI LT, SRE LEN ORR SOLE IE
. — See CS OO eee IET eS ST BREEAM
——
15
corporate existence of Shopping Bag was terminated on
that date.
12. Prior to its merger into Von, Shopping Bag was one
of the leading chains of supermarkets in the Los Angeles
area. It was the successor to incorporated and unincorpo-
rated business entities which had been engaged in the pur-
chase, distribution, and retail sale of a complete line of
groceries and related products in the Los Angeles area since
1933. In the 1959 fiscal year, Shopping Bag operated 36
complete supermarkets in the Los Angeles area which had
total annual sales of approximately $79 million for an
average of approximately $2.1 million in sales per store.
All of the Shopping Bag Stores were of the self-service,
cash-and-carry type. [As amended.]
13. Immediately prior to the merger, Shopping Bag also
operated a substantial distribution center which was served
directly by railroad and truck, and which received and dis-
tributed groceries and related products to Shopping Bag
supermarkets. To facilitate distribution to its super-
markets Shopping Bag owned and operated a fleet of trucks,
trailers, and automobiles comprising about 166 units in all.
14. In 1958 Von ranked third and Shopping Bag fifth in
terms of total sales by grocery stores in the Los Angeles
Metropolitan Area. Von had approximately 4.1% and
Shopping Bag approximately 3.9% of all grocery store
sales in the Los Angeles Metropolitan area, as reported
in the Food Topics Magazine study, which is discussed be-
low. Shopping Bag ranked sixth and Von eighth in terms
of total number of markets operated in this area in the
same year.
15. On the basis of Food Topics Magazine combined Von
and Shopping Bag rank second in terms of dollar sales and
in terms of total number of supermarkets in the Los An-
geles Metropolitan Area. Following the merger Von’s
total assets were approximately $42 million and it ac-
counted for approximately 8% of all grocery store sales in
the area.
16. In the course of their business both defendants pur-
chased, received at their distribution centers, and sold in
their supermarkets a substantial volume of groceries and
related products which were produced outside of the State
RUE SEB SAIAS
16
of California, and which represented approximately 51%
of all retail sales by the defendants.
17. Groceries and related products consist of, but are
not limited to, the following: groceries, meats, produce,
bakery goods, dairy products, delicatessen products, frozen
foods, fruits, vegetables, household supplies, drugs, and
sundries. They are the products taken as a whole which
are generally distributed to the public by grocery stores
and supermarkets. Taken as a whole these products con-
stitute the relevant line of commerce in this case.
18. In 1959 the sale of food products accounted for ap-
proximately 90% of all sales by grocery stores in the Los
Angeles area.
19. In the same period grocery store accounted for a
substantial part of all food sales for off-premise consump-
tion in the Los Angeles area.
90. The relevant trade area in which the defendants
operated prior to the merger was the Los Angeles Metro-
politan Area, consisting of Los Angeles and Orange
Counties.
21. Combined Los Angeles County and Orange County
have also been defined by the Bureau of the Census as the
Los Angeles Metropolitan Area since, taken together, they
meet the tests set by the Department of Commerce in terms
of population and commercial interchange.
22, Los Angeles ranks as the second largest metropolitan
area in the United States in terms of population, income,
and retail dollar sales.
23. Approximately 6,750.000 persons reside in the Los
Angeles Metropolitan Area, and total retail sales in the
area were approximately $9,100,000,000 in 1957, represent-
ing 42% of all California retail sales, 33% of total retail
gales on the Pacific coast, and 25% of such sales in the 11
western states.
94. Since the beginning of World War IT and particularly
during the last 15 years, Los Angeles has’ been one of the
most rapidly expanding areas in the United States.
95. The Los Angeles Metropolitan Area is more than a
community. It is an appreciable trade area and a section
of the country within the meaning of Section 7 of the
Clayton Act.
96. Sales of groceries and related products in the Los
ae
17
Angeles trade area are in the neighborhood of $2.5 billion
annually.
27. Such products are produced, manufactured, processed
or packaged by numerous suppliers located throughout the
United States.
28. A substantial volume of groceries and related prod-
ucts originate outside the State of California and is shipped
into the Los Angeles area where it represents approximately
51% of all retail sales of such products.
29. These products are shipped by air, truck, rail, and
sea transportation into the Los Angeles area and subse-
quently sold by the defendants and other retail grocery
firms to consumers in the Los Angeles area,
30. In order to maintain a supply of such products at all
times the defendants and other retail grocery firms in the
Los Angeles area purchase and distribute, or cause the
distribution to their stores of new products to replenish or
replace products sold. In the course of such distribution
some of the products handled by the defendants are ware-
housed in their distribution center and some are not.
31. Some groceries and related products are perishable
and must be sold to the ultimate consumer in a very short
time.
32. A number of chains in the Los Angeles area operate
purchasing offices staffed by full time employees who are
- in contact with suppliers located throughout the United
States to secure and effect the shipment of substantial
quantities of groceries and related products into the Los
Angeles area from facilities located outside the State of
California.
33. The buyers of groceries and related products em-
ployed by some of these chains occasionally make trips to
other states and foreign countries to arrange the purchase
and shipment of groceries and related products into the
Los Angeles area.
34. As a result of their buying operations substantial
quantities of groceries and related products which are pro-
duced or manufactured outside the State of California are
shipped to distribution centers operated by the supermarket
chains from which points they are delivered in trucks oper-
ated by the chains to the chains’ retail stores for sale to
consumers in the Los Angeles area.
18
35. Numerous retailers in the Los Angeles Metropolitan
Area also receive from cooperatives groceries and related
products which originated from suppliers located through-
out the United States.
36, These cooperatives maintain warehouses and distri-
bution centers which reveive direct shipments of substantial
quantities of groceries and related products from produc-
ing facilities located in various states ar) distribute such
products in trucks to the retail stores operated by their
members, pursuant to orders from such members,
87, Such cooperatives also maintain full time buying
offices which are in contact with suppliers located through-
out the country to effectuate the purchase and shipment to
the Los Angeles area of groceries and related products.
Such products are generally sold in retail grocery stores
operated by the members of the cooperatives, but some
cooperatives sell to non-members.
88, Alfred M. Lewis, Inc., which now does business as
Orange Empire Co-Op, services numerous retail members
and non-members in California, Arizona, and Nevada.
Alfred M. Lewis, Ine, was formerly a grocery wholesaler
but it now calls itself a cooperative. Tt has annual whole-
sale sales of approximately $280 million.
39. Numerous producers, manufacturers, processors, and
packagers of groceries and related products located outside
the State of California are represented by food brokers
and manufacturers’ representatives in the Los Angeles
aren who arrange for the distribution of their products
to retail grocery firms in the Los Angeles area.
40. These brokers and manufacturers’ representatives
secure the shipment of products from warehouses located
either inside or outside the state to retail grocery firms,
cooperatives or other wholesalers in the Los Angeles area.
41. Von and Shopping Bag, prior to the merger, were
engaged in interstate commerce and Von presently 1s en-
gaged in interstate commerce.
42. In the last 20 years there has been an increase in the
size of individual retail grocery stores in the Los Angeles
area,
42. In the same period there has also been an increase
in the size of individual retail grocery stores in other parts
of the United States.
_
19
44. Since 1940 there has been a decrease in the number
of grocery stores in operation in the Los Angeles Metro-
politan Area,
| 45. During the same period there has been a decrease
in the total number of retail grocery stores in the United
States,
46. Prior to the merger the twenty leading chains of
supermarkets in the Los Angeles Metropolitan Area were
all a part of the retail grocery competition in the Los
Angeles Metropolitan Area and as such each of these chains
competed with each other and with other corporations and
firms engaged in the purchase, distribution and retail sale
of groceries and related products in the Los Angeles Metro-
politan Area, As part of the competition, the major chains
as well as other grocers f requently responded to competi-
tive practices originated by one of the other major chains.
But defendants contend that competition between individual
Von and Shopping Bag stores was limited to those instances
where a store of each company was so located that both
could compete for some of the same customers and defend-
ants admit that in such instances the competition was in-
tensive. [As amended.
47. Prior to the merger both defeadants were competi-
tive factors in the Los Angeles Metropolitan Area.
48. The order and importance of retail chains in the
Los Angeles area can be found in various statistical tables.
One such table appearing in Food Topics Magazine was
used by the Government in preparing Government's Ex-
hibit 8 for the hearing on the preliminary injunction and
was introduced by the defendants as Exhibit A in that
hearing. Tho parties agree that it is accurate in certain
respects. However, both parties clearly understand that
this table is an estimate and may introduce other statistics
and figures which are at variance with estimates appearing
in the Food Topies table.
49. Prior to the merger both defendants competed effec-
tively against Safeway.
50. In the same period certain other chains and inde-
pendents also competed suecessf ully against Safeway.
51. Between 1949 and 1959, both defendants expanded
into new areas, increased the number of their stores in
operation, and increased their totai dollar sales.
20
52. Prior to the merger some other chains and independ-
ents also increased their sales. Some other chains also
expanded into new areas and increased the number of
stores in operation.
IV
The reservations as to the facts recited in paragraph III
above are as follows:
1. The parties reserve objections as to the admission in
evidence of any of said facts on the ground of immateriality
and irrelevancy.
9. The effect of the admission of the parties to each aud
all of said facts is limited to this action only and said
admission is for the purpose of this action only and neither
constitutes an admission by either party for any other pur-
pose nor may be used against the parties in any other
proceeding.
3. The parties reserve the right to submit statistical in-
formation which may be inconsistent with material appear-
ing in the Food Topics study.
Vv
There are no facts which, though not admitted, are not
to be contested at the trial by evidence to the contrary.
vi °
The issues which are to be litigated upon the trial are
maxed issues of fact and law. It was found that the clearest
way to set them forth was to treat them in part VITI of
this order which has been broadened to include issues of
fact and law.
Vil
The exhibits to be offered at the trial will be exchanged
by the parties in accordance with the pre-trial stipulation
approved by the Court on April 18, 1961. The exhibits
upon which the Government intends to rely are set forth
in Appendix A of this order. The exhibits upon which the
defendants intend to rely are set forth in Appendix B of
this order.
es ; é: Ms . ny r abe: -
ae i SOSA IEE ITI PT SAT OH
21
VII
The issues of fact and law in this case are set forth below.
In setting forth the issues the parties have noted the in-
stances in which issues are the subject of agreement between
the parties.
1. Were both defendant corporations engaged in inter-
state commerce and subject to the jurisdiction of the Fed-
eral Trade Commission?
The parties are in agreement that the answer as to
this issue is in the affirmative.
2. Does the Court have jurisdiction to determine whether
the merger of the defendants in this case violates Section
7 of the Clayton Act?
The parties are in agreement that the Court has juris-
diction to determine this issue.
3. What are the relevant issues to be determined by the
Court in a Section 7 Clayton Act proceeding?
The parties agree that the relevant issues are: (a) the
line of commerce, (b) the section of the country, and
(c) whether the effect of the merger may be substan-
tially to lessen competition or to tend to create a mo-
nopoly in any line of commerce in any section of the
country.
4. What is the meaning of the word *‘may’’ in Section 7
of the Clayton Act?
The parties agree that the word ‘‘may’’ in Section 7
of the Clayton Act means more than ‘‘mere possibility’
and less than ‘‘certainty or actuality’’. The Govern-
ment need not prove that any substantial lessening of
competition or tendency to create a monopoly has actu-
ally occurred, but it must prove that there is a reason-
able probability of the merger producing the prohibited
effects.
5. Who has ibe burden of proof as to these issues?
The parties a, re that the plaintiff has the burden
of proof as to each of these issues.
22
6. The parties’ agreements with respect to issues stated
in paragraphs 9, 12, and 13, below, and with respect to para-
graphs 17 and 46 in Part III above, are subject to the
following reservations which are issues in this case [as
amended] :
(a) The Government contends that both the interstate
and the intrastate activities of the defendants and
other retail grocers in the Los Angeles Metropolitan
Area who are otherwise covered by the statute are
within the scope of Section 7 of the Clayton Act because
all such activities affect interstate commerce or are a
part of the interstate flow of groceries and related
products.
(b) The defendants do not agree that intrastate activ-
ities of the defendants and other retail grocers in the
Los Angeles Metropolitan Area are within the scope
of Section 7 of the Clayton Act.
(c) The defendants assert that the Los Angeles Metro-
politan Area is not the relevant section of the country
as to the wholesale purchase and sale of groceries and
related products. The Government assumes no burden
of proof as to the relevant section of the country at the
wholesale level since it intends to base its case on the
probable effects of the merger in the relevant section
of the country for grocery retailers, which is the Los
Angeles Metropolitan Area.
The contentions of the parties with respect to these mat-
ters are set forth in the parties’ respective memoranda of
contentions of fact and law and will be discussed in detail
in their respective pre-trial briefs.
7. Is the line of commerce in a Section 7 Clayton Act
case any product or group 01 products which have sufficient
peculiar characteristics and uses to make them distinct from
all other products?
The parties are agreed that the answer to this issue
is in the affirmative.
8. Do groceries and related products, taken as a whole,
have peculiar characteristics and uses in the operation of
PELLETS AWE SLES IIL MII FED
23
retail grocery stores which make them distinguishable from
all other products?
The parties agree that the answer to this issue is in
the affirmative.
9. Are groceries and related products the relevant line
of commerce for determining whether this merger violated
Section 7 of the Clayton Act?
The parties are in agreement that the answer to this
_ issue is in the affirmative.
10. Is the section of the country in a Section 7 Clayton
Act case the area of effective competition?
The parties are in agreement that the answer to this
issue is in the affirmative.
11. Need the section of the country in a Section 7 case be
the entire nation? If not, may it be any appreciable segment
of the trade which is largely segregated from, independent
of, and not affected by the trade in that product in other
parts of the country?
The parties agree that the relevant section of the
country need not be the entire nation.
12. Is the Los Angeles Metropolitan Area the relevant
section of the country for determining the effect of this
merger?
The parties are in agreement that the answer to this
issue is in the affirmative. _
13. When the Court has determined the relevant line of
commerce and the relevant section of the country, is the
sole issue remaining whether the effect of the merger may
be substantially to lessen competition or to tend to create
a monopoly in said line of commerce in said section of the
country?
The parties are in agreement that the answer to this
issue is in the affirmative.
24
14. What are the factu
ment must meet in prov
may be substantially to lessen co
Section 7 of the Clayton Act?
ee as to this issue. Their posi-
tions on the issue are set forth in their respective mem-
oranda of contentions of fact and law and will be dis-
cussed in detail in their respective pre-trial briefs.
al and legal tests which the Govern-
ing that the effect of this merger
mpetition in violation of
The perties do not agr
d legal tests which the Gov-
that the effect of this merger
oly in violation of Section
15. What are the factual an
ernment must meet in proving
may be to tend to create a monop
7 of the Clayton Act?
The parties do not agr
tions on the issue are se
oranda of contentions 0
cussed in detail in their respective pre
ee as to this issue. Their posi-
t forth in their respective mem-
f fact and law and will be dis-
-trial briefs.
IX
The foregoing admissions having been made by the
parties, and the parties having specified the foregoing isues
of fact and law remaining to be litigated, this order shall
supplement the pleadings and govern the course of the trial
of this cause, unless modified to prevent raanifest injustice.
Dated: April 24, 1961
/s/ William Mathes, United States District Judge.
xX
In view of the fact that the pre-trial conference order
dated April 24, 1961 was amended during the trial by stip-
ulation and with the approval of the Court, it was deemed
desirable to file a substitute pre-trial order in order to * yn-
solidate all of the matters into one written document.
Dated: June 17, 1963
Charles H. Carr, United States District Judge.
a al & Re 9 a "4 EERO IRE SS ERAT
? oP - aaa SPER, EAM RS
—
Approved as to form and content:
Malcolm F. Knight, Attorney, Department of Justice
Johnson, Bates & Sheffield and O’Melveny & Myers. By
William W. Vaughn, Attorney for Defendants.
Unirep States District Court, SourHern District oF
CALIFORNIA
Office of the Clerk
Room 231, U. S. Post Office & Court House
Los Angeles 12, California
June 21, 1961.
James J. Coyle,
Theo F. Craver
Special Asst to
Attorney General
312 North Spring St.,
Los Angeles 12, California
Wm. W. Alsup
Q’Melveny & Myers
433 South Spring St.,
Los Angeles 13, California
James E. Bates
Suite 340
727 West Seventh Street
Los Angeles 17, California
Re: United States of America
vs.
Von’s Grocery Co., et al
Civil Case No. 336-60-WM
Gentlemen:
You are hereby notified that the Trial scheduled on the
calendar of August 1, 1961 in the above-entitled cause, have
been continued, on the Court’s own motion to 9:30 AM on
October 31, 1961.
John A. Childress, Clerk, By R. T. Ericksen, Deputy
Clerk.
Ix Tue Untrep States District Court
No. 336-60-WM Civil
[Title Omitted]
At: Los Angeles, Calif.
Present: Hon. Wm. C. Mathes, District Judge;
Deputy Clerk: W. E. Payne
Reporter: none
Counsel for Plaintiff: no appearance
Counsel for Defendant: no appearance
Minute Entry or Onper—SepTemser 21, 1961
Proceedings :
It is ordered that trial of this case is continued from
Oct. 31, 1961, to Nov. 14, 1961, at 10 AM. Counsel notified.
In Tue Unrtep States District Court
No. 336-60-S Civil
[Title Omitted]
At: Los Angeles, Calif.
Present: Hon. Albert Lee Stephens, Jr., District Judge ;
Deputy Clerk: Chas. KE. Jones
Reporter: Virginia Wright
Counsel for Plaintiff: Malcolm Knight, Assistant US.
Attorney for USA, John F. Hughes, Assistant U.S. At-
torney for USA
Counsel for Defendant: Von’s: Wm. W. Alsup
Minute Entry or Orper—Novemser 14, 1961
Proceedings: For Court trial.
Court orders that trial date of Nov. 14, 1961, is vacated,
and case is now set for pretrial Dec. 18, 1961, 2 PM.
In Tue Unrrep States District Court
No. 336-60-CC Civil
[Title Omitted]
At: Los Angeles, Calif.
Present: Hon. Charles H. Carr, District Judge;
Deputy Clerk: L. B. Figg
Reporter: none
Counsel: James J. Coyle, for Plaintiff U.S.A., Att’y
Anti-Trust Div., Dep’t of Justice.
Counsel: Wm. F. Alsup, Wm. Vaughn, for Defendant
Mrxvute Entry or Orper—Fesrvary 19, 1963
Proceedings :
Court and counsel discuss procedural matters, and it is
ordered that the case is set for trial 10 AM, June 11, 1963.
28
[fol.1] Ix rae Unrrep States District Court, SouTHERN
District or CaLrrornia, Central. Division
Honorable Cartes H. Carr, Judge Presiding
No. 336-60-CC Civil
Unirep States or America, Plaintiff,
v.
Von’s Grocery Co., Erc., Defendants.
Transcript of Proceedings—June 11, 1963
[fols. 2-3] APPEARANCES:
For the Plaintiff: James J. Coyle, John F. Hughes, Mal-
colm F, Knight, Attorneys for the U.S. Department of
Justice, Antitrust Division, 1602 Federal Building, Los
Angeles, California.
For the Defendants: O’Melveny & Myers, 433 South
Spring Street, Los Angeles, California; by William W.
Alsup, William W. Vaughn and Johnson, Bates & Sheffield,
727 West 7th Street, Los Angeles, California; by James E.
Bates.
{fol.4] Los Angeles, California, Tuesday, June 11, 1963,
10:00 A.M.
CoLLOQuy Between Court AND CouNSEL
The Clerk: Case No. 336-60-CC Civil, United States of
America vs. Von’s Grocery Company, and so forth, for
court trial.
Mr. Coyle: Ready, your Honor.
Mr. Alsup: The defendants are ready, your Honor.
The Court: Proceed.
Mr. Coyle: If your Honor please, I am James Coyle,
representing the United States Government in this case.
In view of the lengthy briefs that have been filed, I don’t
know whether the court wants an opening statement. But
I am prepared to make a very brief opening statement.
29
The Court: Well, I would like to know how you propose
to present the case. It is all in already, isn’t it?
Mr. Coyle: Pretty much, your Honor, yes.
The Court: You have no ora! testimony, have yout
Mr. Coyle: Yes, we do. We have three witnesses we
propose to call.
The Court: Why couldn’t you do it by affidavit?
Mr. Coyle: Your Honor, we have done some by afti-
davits——
[fol.5] The Court: I understand you have, but I am
talking about these three.
Mr. Coyle: These three that we submitted summaries
of testimony on the evidence of these three—two of the
three have been deposed. But we had intended to call
these three to give the court some live testimony.
The Court: It won’t impress me any more than the—
whatever the unlive is.
Mr. Coyle: Yes, your Honor.
The Court: Go ahead. How long will you take with
them?
Mr. Coyle: We propose to take a day with the witnesses
and the exhibits.
The Court: The exhibits in what fashion?
Mr. Coyle: The exhibits are introduced by affidavit, your
Honor. We have them bound in a book. I don’t know
whether your Honor has that book or not.
The Court: This is the book here?
Mr. Coyle: Yes, your Honor. And each exhibit is in-
volved in the affidavit. It is a looseleaf——
The Court: I thought in your brief that you had covered
all of this material, haven’t you?
Mr. Coyle: I think we pretty well covered the material.
But I propose to go through the exhibits, if the court so
desires
[fol.6] The Court: Well, I will give you ample time, of
course, counsel
Mr. Coyle: No, I didn’t mean that. I thought the court
might want us to go through the affidavits and introduce
the exhibits one by one.
The Court: I don’t think it is necessary. Why don’t
you just put all the exhibits in at one time?
Mr. Coyle: I will do that, your Honor.
ONS GIRL PNG ALE DOE SGA GEIL PORE SEALE AS REG ELL ALLO NCS
30
The Court: Unless there is some procedural difficulty.
Is there, counsel for the defense?
Mr. Alsup: No procedural difficulty, your Honor. There
are objections to some of them.
The Court: What is the general basis of your objections?
Mr. Alsup: Well, in large part lack of materiality, going
beyond the pretrial order, in some cases presenting an in-
complete picture.
For example, we have exhibits showing Von’s and Shop-
ping Bag were merged in 1958, and failing to disclose that
they were merged in 1960, and that since 1960 some of their
top leading chains have gone out of business.
They create an incorrect impression of market share.
But I can cover that in argument or in——
The Court: Well, I was going to say, counsel, I have a
[fol.7] practice that many judges probably don’t have.
I just disregard immaterial stuff. I think I have had
enough experience to know immaterial from material, and
hearsay from non-hearsay, and I just don’t pay any atten-
tion to it.
Whenever a witness on this stand gives hearsay testi-
mony—unless it is expert opinion—I just close my ears.
I don’t hear it. So it is a waste of time for a lawyer to
ask for a hearsay answer in this court. I don’t even listen
to it.
Now, I will let you make your objections if you think
your record ought to be protected, naturally. But I will
tell you now if it is immaterial—and you will point out how
it is immaterial—I will completely disregard it. I won’t
even read it.
Mr. Alsup: That is perfectly satisfactory to me, your
Honor.
I would like to make a brief comment upon, if I may,
the hearsay matter. ,;
Some surveys which were made for the purpose of de-
termining——
The Court: There are exceptions, counsel——
Mr. Alsup: Which were made for the purpose——
The Court: I understand the exceptions, I think I do,
most of them.
Mr. Alsup: Better than I, I am sure, your Honor.
[fol.8] The Court: I am not saying that, but I think I
aba Dae WINES Pap Ser? GAO Ae
|
31
4
understand it—at least I read Wigmore through from the
front page to the back. That T have done.
Mr. Alsup: I have not.
Well, I think then, your Honor, that to receive——
The Court: But I don’t want to preclude you, covnsel,
from protecting—if you feel that there is some error that
might be prejudicial, I certainly want you to protect your
record. But I am telling you, so that I will save you the
time, that I will not pay any attention to any incompetent
testimony.
Mr. Alsup: Your Honor, I am sure that being so, I will
not be prejudiced.
The Court: As I understand this case, gentlemen, we are
down to really one issue, really one issue, and that is:
Does it substantially lessen competition? Isn’t that the
real issue in this case?
Mr. Coyle: Yes, your Honor.
The Court: What other issue do we have?
Mr. Coyle: Whether it tends to substantially lessen com-
petition. °
The Court: I believe you are contending that the inter-
state commerce feature of it is raised.
Mr. Alsup: We have raised that issue, your Honor.
The Court: Are you serious about it?
[fol.9] Mr. Alsup: Yes, very serious, your Honor.
The only comparable case under Section 7 is US. vs.
Byrd involving the Daily Journal, decided by the Ninth
Circuit a year and a half ago, and holding that section
does not apply to the acquisition of these competing ad-
vertising newspapers.
Now, that is only one of our arguments, your Honor.
And I must say we are much more convinced by our other
argument. But we feel it is a very valid argument.
The Court: I see. Well, my first impression is that I
am probably against you on the store.
Mr. Alsup: I think, your Honor, that would be true but
for the fact that the pretrial order makes it very clear that
the effect, if any, of this merger on suppliers is not an
issue.
The Court: That is correct. That is what your pretrial
order says.
Mr. Alsup: Right. So what we are really talking about
32
in, this case now then is competition between retail stores
and a local two-county area of one state. And we feel it
is a valid point but——
The Court: Well, let me put it this way: I believe in
the more or less Socratic method of disposing of these
discussions. So if both sides, the court and the lawyers.
discuss it in that way and arrive at some understanding’
{fol. 10] and some conclusion based upon reasoning, the
reasoning process. Judge Cardozo calls it the judicia!
reasoning process. And I need the assistance of both
counsel on both sides.
Now, I understand your point, and that is, since you have
eliminated by your pretrial order the situation of suppliers,
I understand your position is that therefore interstate com-
merce is not affected. It is local in its nature, is that right?
Mr. Alsup: That is correct. This case deals with com-
petition in the local retail area.
Mr. Coyle: Well, your Honor, we feel—
The Court: Well, counsel, I was concerned when I read
the pretrial order about that situation because by the pre-
trial order you have said—do you remember the psragraph?
Mr. Coyle: I don’t remember the paragraph, I am look-
ing for it, your Honor.
Mr. Alsup: I think it is paragraph 86(2), your Honor,
I believe.
The Court: Do you have the page, counsel?
Mr. Coyle: Yes.
Mr. Alsup: Your Honor, it it pages 11 and 12.
The Court: Page 11?
Mr. Alsup: And 12. It runs over to 12.
[fol.11] The Court: But there is a specific statement
somewhere, counsel. That is not it, is it? The one I am
referring to, I think, just says plainly that it eliminates the
suppliers.
Mr. Coyle: I don’t think there is any statement on that,
to that effect.
The Court: But that is strange, T read it last night.
Mr. Alsup: We made that last statement in the brief,
your Honor.
The Court: I thought I saw it in the pretrial order. Maybe
I am in error about it. Maybe I got it from the brief.
Mr. Coyle: I don’t think we ever said that, your Honor.
LEM GH
REE ESAT CII PEE NTR? PRi OT —_
OEE TI RE OIE INNO SD LEI LOS EER ERIE RICE SIT SOLIS POLE TEIN
a
33
I think that all we said was that we were going to prove
its effect, that in the Los Angeles Metropolitan Area, and
and we were not worried about the effect in the other areas.
But we have never said this would affect the interstate
commerce flow of groceries, because it obviously will be-
cause obviously there were two concerns buying groceries,
Von’s and Shopping Bag and now there is one. That
would automatically affect interstate commerce because——
The Court: Well, I thought—maybe I am mixed up with
the brief, but I thought that the—I got the impression that
[fol. 12] in the pretrial order there was elimination of the
suppliers. Am I wrong about that?
Mr. Coyle: As far as I know, your Honor, you are.
The Court: I see.
Mr. Coyle: All we stipulated was that this was over the
area of competition. Now——
The Court: That part I understand, your stipulation as to
the line of commerce——
Mr. Coyle: The relevant area——
The Court: The section, you have stipulated to that.
Mr. Coyle: Yes, there is no question in our mind but what
we are content that the retail sale of groceries, the pur-
chase, distribution and sale of groceries by the retail grocery
chains in the Los Angeles Metropolitan Area is part of this
general flow of interstate commerce——
The Court: Well, I agree with you, except I had gotten
the impression that by the pretrial order you had eliminated
suppliers. So if I am in error about that, of course I go
back to my original position, that it would certainly have
an indirect effect and maybe a direct effect on interstate
commerce.
Mr. Coyle: We have said we are vot going to call any
suppliers to prove that suppliers sre injured, because we
don’t think that is necessary. But other than that——
[fol.13] The Court: I see. Then I guess I am in error
about that, counsei.
Mr. Alsup: Yes, your Honor, although I would like to
add this : When we say that the relevant section of the coun-
try is the Los Angeles Metropolitan Area, that necessarily
eliminates suppliers from the case, because some of the
suppliers are interstate and some intrastate.
34
We agree that the relevant product line is groceries and
related products taken as a whole.
And where they disprove any intent—disclaim any intent
to prove the relevant section of the country on the wholesale
level, it seems to me it necessarily follows that takes the
supplier issue out of the case.
Now, we have admitted in the pretrial order proceedings
that we are engaged in the interstate commerce———
The Court: Well, I think probably we are doing the age-
old thing that lawers and judges do. We are in the field
of semantics again.
So we will proceed and find out what happens.
Mr. Alsup: Thank you.
The Court: But my offhand impression is that the com-
merce feature is pretty much obvious in the case.
Mr. Alsup: I agree with your Honor. The commerce
feature is obvious in the case and I must say I would feel
a lot worse about this case if that were the——
[fol. 14] The Court: Well, I was rather thinking, divining
that that would be your thinking.
Go ahead, counsel.
Mr. Coyle: Your Honor
The Court: May I ask you about these experts? Who
are they, professors?
Mr. Coyle: Your Honor, we don’t have any experts on our
ease in chief. These witnesses that we have are government
statisticians, a man from—a former economist from the
Department of Justice.
The Court: I see.
Mr. Coyle Who made some charts. And another man
from the FBI who made some charts. And a man from the
State Board of Equalization.
The Court: Just to show facts, economic facts, is that
right?
Mr. Coyle That is correct, your Honor.
The Court: I see.
Mr. Coyle: We do have some experts as rebuttal witnes-
ses, depending upon your Honor’s ruling on certain of the
expert testimony that defendants are offering.
The Court: Well, counsel, I want to hear any expert
testimony that will enlighten me, but not just to hear some-
body’s opinions that are no better than my opinions.
CEASE, ASEAN ”
SATE, SE ORAS PR a
Mr. Coyle: We don’t-——
[fol.15] The Court: I hope we don’t get into that——
Mr. Coyle: We don’t have any expert to testify as to the
ultimate issues, your Honor.
The Court: Yoy know, some of these economists—I want
to tell you—are off to start with. They ought to be ex-
amined. be
Mr. Coyle: If your Honor please, then I would offer in
evidence all of the government’s exhibits, starting with
exhibit 1
The Court: Any objection to this method?
Mr. Coyle: Exhibits 1 through 71.
The Court: They will all be admitted into evidence.
Now, if you have any objections, counsel, you can seriatim
go down now on each one and state your objections.
Mr. Alsup: We had some serious objections, your Honor,
to certain statistical exhibits prepared by the State Board of
Kqualization. But since we have the deposition and the
affidavit of that man which we feel discredit the effect to
be given to those exhibits, and in view of your Honor’s prior
statement, we are not going to make any objection.
The Court: Very well.
All right. They will all be admitted in evidence.
[fol.16] The Clerk: That is Plaintiff’s Exhibits 1 to and
including 71 marked and received.
(The exhibits referred to were marked and received in
evidence as Plaintiff’s Exhibits 1 to 71.)
Mr. Coyle: Now, your Honor, we do have the problem
of these affidavits, and as to our industry witnesses, I
think at the last pretrial conference the court said that it
wasn’t necessary to submit affidavits. So we submitted
summaries as to what the individual industry witnesses
would testify to. And then the defendants deposed them
on the basis of those summaries.
The Court: Well, that was my understanding.
Is that correct, counsel?
Mr. Alsup: Yes, your Honor. We agreed that we could
do it either by statement of what they would testify to,
or by affidavit.
The Court: Well, now, then, what do you want to do,
put these in evidence?
36
Mr. Coyle: I suppose we had better put the affidavits and
the summaries in evidence then, in view of this procedure.
We will put them all in.
Mr. Alsup: And the depositions.
Mr. Coyle; And the depositions, yes.
Now, I suppose they would have to be marked, wouldn’t
[fol. 17] they? :
The Court: I think they should be, yes.
Mr. Coyle: Perhaps we could call our witness and have
him testify and then at recess perhaps we could mark
e-———
The Court: Does it take quite a bit of marking, counsel?
Mr. Coyle: No, it wouldn't take much.
The Court: May I just see it, please? Pass it to me, Mr.
Clerk, the affidavits—I thought you had them in one group.
Mr. Coyle: These are the summaries of the industry
witnesses, what the industry witnesses will testify
The Court: I see. I wonder if we can’t just put this in
as a whole.
Mr. Coyle: I suppose we could, your Honor.
The Court: Any objection to that?
Mr. Alsup: No, your Honor. T assume that will be copied
into the record, along with the depositions of the witnesses
immediately following it. We need the record
The Court: Yes, that is correct. You do need a record.
Now, I wonder, rather than have the lawyers stand here
in court and read them into the record, I wonder if they
ean be copied in by the reporter. Is there any problem
[fol. 18] there?
Mr. Alsup: No, your Honor.
The Court: Why don’t we have it done that way?
Mr. Alsup: Then we would not have them marked as
exhibits, they would be copied into the record immediately
following-——
The Court: I think just as an order of caution, I will
have it marked as an exhibit and then she will know to
copy that into the record. So you won't have to take it
up on an appeal, you can eliminate it, once it is copied into
the record. Is that satisfactory?
Mr. Alsup: That is very satisfactory, your Honor.
I might mention in this connection that they have 30
a Set nee as
ain PTI ERR ES
37
statements virtually identical of all of their so-called in-
dustry witnesses.
We took the depositions of 18 of them. We then entered
into a stipulation with counsel that the 18 were representa-
tive of what the remaining 12 would be testifying to. So
I think that should be in the record, too.
The Court: It certainly should. The stipulation is—
where is the stipulation?
Mr. Coyle: It is filed with the court.
The Court: It is filed?
Mr. Alsup: It is filed, yes, your Honor.
The Court: Well, that stipulation is on file as part of
[fol. 19] the record. Then I think there is nothing further
required, is there?
Mr. Alsup: Nothing, your Honor.
The Court: Unless you want it copied in at the time it
is copied in in connection with the—let’s mark this first.
Mark this as an exhibit.
The Clerk: That will be Plaintiff’s Exhibit No. 72.
Mr. Coyle: 72.
(The exhibit referred to was marked Plaintiff’s Exhibit
72 for identification.)
The Court: 72, for the record, contains—state it, coun-
sel, what it contains.
Mr. Coyle: Government’s Exhibit 72 contains statements
of proposed testimony which we expect to elicit from the
government’s industry witnesses.
The Court: Well, these are filed in lieu of those by stipu-
lation with counsel for the defense, is that correct?
Mr. Coyle: Yes.
The Court: Is that correct, counsel?
Mr. Alsup: I am not sure I understood that, your Honor.
I am sorry.
The Court: Well, these—these are called affidavits or
narrative statements, which?
[fol.20] Mr. Coyle: Narrative statements.
The Court: Narrative statements?
Mr. Coyle: Yes.
The Court: Which are the testimony, or would have been
the testimony of the witnesses had they been called to the
stand. This is filed in lieu of calling these witnesses to
the stand.
38
-Mr. Alsup: That is correct, your Honor.
The Court: And this is by stipulation.
Mr. Alsup: And after each such statement as it appears
in the record will then be copied the deposition.
The Court: Now, that is a problem that the reporter—
I don’t know how she will work that out there. How are
we going to do that?
Mr. Coyle: There will be a lot of typing for her.
The Court: Well, what she does is to dictate, I think,
and then someone else does the typing. So if she has the
material at the proper place—I am talking about placing
it—you want it to go in the record, the affidavits or the
depositions. From what you say you want it to go in
following the testimony of the narrative statement of that
particular witness, is that correct?
Mr. Alsup: Yes, your Honor, right. And all of these
depositions have been filed and they are here in court.
[fol.21] The Court: Well, the reporter is instructed to
copy the depositions of those particular persons right after
the narrative statement that she copies from Exhibit 72.
Is that understood?
Mr. Alsup: Your Honor, the stipulation as to the remain-
ing 12, whom we did not depose, was filed on May 7th, 1963.
And it is very short, I wonder if it might not be just as well
to read that into the record at this time.
The Court: That is perfectly all right, if you care to.
Mr. Alsup: Yes, your Honor.
The Clerk: 72, I presume, is admitted in evidence?
The Court: 72—the purpose of putting a number on 7 2 is
to—I suppose we should put it in evidence. It will be a
duplication, but it is to be sure that it is identified for the
reporter in making her copywork.
Mr. Alsup: Yes, your Honor.
The Court: So it will be admitted into evidence.
The Clerk: That is 72 in evidence.
(The exhibit referred to was received in evidence as
Plaintiff’s Exhibit No. 72.)
Mr. Alsup: I can ask my associate, Mr. Vaughn, to read
this, your Honor. I seem to be losing my voice.
The Court: Counsel for the government, don’t you
{fol. 22] think you ought to sign this document?
Ber ER ROR RTS RENN SER OES .
SRR UY SAAR CANNY ARETE ST ES
é Y ARTES
Mr. Coyle: Yes, your Honor.
The Court: It is an original document.
Mr. Coyle: We just prepared it this morning.
The Court: All right. Sign it, will you, please?
Mr. Alsup: I might say, your Honor, we were talking and
we did not sign the printed brief we filed.
The Court: Yes, I noticed that. That is rather unusual.
Are you ashamed of the brief, counsel?
Mr. Alsup: Hardly, your Honor. If you will notice, the
printer made a mistake and printed our names twice on the
last page. And if we had signed it would have been a third
time. ;
The Court: All right. You have signed it now?
Mr. Alsup: No, your Honor.
The Court: I think it probably should be signed.
Mr. Alsup: Yes.
The Court: That is the rule of the court.
Mr. Alsup: Yes, I would like to apologize to the court.
The Court: Well, you can do it later.
Mr. Vaughn: Your Honor, would you like me to read the
stipulation in the record now?
The Court: Yes, go ahead.
[fol.23] Mr. Vaughn: This is a stipulation filed May 7th.
‘‘T. The government has furnished defense counsel
with summaries of the testimony of a total of 30
proposed industry witnesses (10 under date of Decem-
ber 14, 1962; 10 under date of January 17, 1963; and
10 under date of February 18, 1963).
“II. Between April 15, 1963, and April 24, 1963, the
defendants took the depositions of 18 of the govern-
ment’s industry witnesses. It was the defendants’ de-
cision to take the depositions of these witnesses and the
selection of the witnesses to be deposed was made by the
defendants.
“‘III. The defendants have now noticed the deposi-
tions of the ratuaining 12 witnesses commencing on May
8, 1963.
“IV. In order to expedite litigation by eliminating
further depositions it is agreed between the parties that
the testimony to be given at the depositions of the
remaining 12 government industry witnesses would be
‘ me.
similar to the testimony given at the 18 depositions al-
ready taken.’’
Signed by counsel for both parties.
The Court: All right, Mr. Coyle.
[fol. 24] (Tne narrative statements and depositions of the
witnesses referred to appear in the following words and
figures, to-wit :)
Testimony or Luoyp E. ALLEN
If subpoenaed to testify, Lloyd E. Allen would testify as
follows:
1. He is the owner of Allen’s Northridge Market, 8738
Reseda Boulevard, Northridge, Los Angeles County, Cal-
ifornia. He has owned and operated this market for the
past 18 years. In 1959 Allen’s Northridge Market had gross
sales of about $1,250,000.
9. In order to continue in business, a grocery retailer
must keep well informed on every change in marketing
conditions in the Los Angeles metropolitan area. He must
be aware of all advertised grocery prices which his cus-
tomers are apt to read. Therefore, Mr. Allen closely in-
spects all grocery advertising by the major chains as it
appears in the metropqlitan newspapers. Ne also regularly
reviews grocery advertising appearing in local papers. He
subscribes to the Key Services and follows the prices of all
of the major chains appearing in these booklets. In keeping
abreast of the retail grocery trade generally, he regularly
reads, among other publications, the ‘‘Commercial Bulle-
tin,’’ ‘‘Super Market Merchandising,’’ ‘‘Chain Store Age’’
and the ‘‘ Progressive Grocer. sia
[fol. 25] 3. On the basis of his continued study of retail
grocery merchandising in the Los Angeles metropolitan
area, the witness would testify that in the period since 1950
the number of single store grocery retailers operating in the
area declined. When shown the Government exhibits pre-
pared by the State Board of Equalization, he would state
that they confirm his own observations. He would state
that this lessening in the number of independent grocers has
been obvious to him as a result of his observations.
3 PRA SPL cat a xe chins Gakic UE | eg ee Nt
. YLT LON ae Es LE RS PSE PRI 0 SRLS BOS PG ING PS Fi .
—
41
4. He would testify that a single store operator cannot get
into the more desirable shopping centers. It is a well-
known fact in the industry that the major developers will
not lease a shopping center location to anyone but a major
chain. This is because only these chains have Triple A
financial status and because the landlord wants the name of
a big chain store in his shopping center as an attraction to
other tenants. As a result single store operators do not have
access to desirable locations in shopping centers. On the
other hand, most of the new openings, particularly in the
new shopping centers, have been made by the chains with
Triple A financial status.
5. He has observed that the decline in the number of gro-
cery stores in the area also arises from the increasing size
of supermarkets and their large, continually expanding
dollar sales. The large supermarkets today serve many
[fol. 26] more people than they did in the past. As a
result, fewer grocery stores are needed in the area to serve a
comparable number of people.
6. The witness would testify that single store operators
and small chains do not have their own highly developed
distribution system. He would point out that he has ob-
served that chains, such as Von’s Grocery Company and
Shopping Bag Food Stores, operate large warehouses,
are serviced directly by railroad shippers at those ware-
houses, and operate large trucking facilities. As a result,
they are able to buy in heavy volume directly from the pro-
ducer and deliver the product to their stores on their own
trucks. This gives chains, such as Von’s and Shopping Bag,
an advantage over independents and small chains in terms
of inventory control.
7. He would also testify that he purchases from Certified
Cooperative and this enables him to get certain of the ad-
vantages, such as quantity discounts, enjoyed by the chains
on dry grocery products. He would state that the coopera-
tive does not carry such major perishable products as fresh
dairy, meat and produce items. However, he would testify
that large chains, such as Von’s and Shopping Bag, belong
to cooperative but have decreased their purchases volun-
tarily when they developed their warehousing and distribu-
tion system. Thus, they have combined the advantages of
42
the cooperative with direct purchasing and a highly devel-
[fol. 27] oped distribution system.
8. He would also testify that on the basis of his continued
study of the retail grocery industry in the Los Angeles met-
ropolitan area, he is in agreement with the picture presented
in defendants’ exhibits showing that in the period between
1950 and 1958 the market share of the 8 largest chains in the
area increased from 33.2 per cent to 39.0 per cent ; the market
share of the 9 largest chains increased from 34.3 per cent to
41.7 per cent; the market share of the 15 largest chains
increased from 38.4 per cent to 50 per cent; and the market
share of the 20 largest chains increased from 40.5 per cent
to 54.4 per cent. When shown the tables prepared from the
Bureau of Census reports by the Government economist, he
would testify that these figures also corroborate his own
understanding, based upon his experience, of the trends in
the area. He would further state that the strike in 1959
definitely had an adverse effect on the sales of the largest
chains.
9. He would state in his tesiimony that he observed the
operations of Von's and Shopping Bag prior to the merger.
He would testify that both of these chains advertised ex-
tensively on an area-wide basis, that they played a part in
the competitive merchandising of groceries in the area,
that they were profitable operations which had experienced
a history of successful growth and expansion. He would
[fol. 28] state that they were two of the largest chains in the
area.
10. He would state that Von's and Shopping Bag, along
with Ralphs, Safeway, Market Basket, Thriftimart, Alpha
Beta, Mayfair and Food Giant, were among the leading firms
in the area.
11. He would testify it is common knowledge in the gro-
cery industry that Von's and Shopping Bag have operated
as one chain since the merger in March 1960. The two firms
now have a single management ; their warehousing facilities
have been combined; their advertising is consolidated ; the
search for new locations is now the responsibility of one or-
ganization instead of two; the inventory in the stores has
been adjusted with the result that the stores of both firms
now carry the same lines and the stores are known as
‘*Von's Shopping Bag.”’
PUL ROT be OE Oph LONE —— eesencnene . ‘ .
a a a a PRES we
43
12. He would testify that he is aware of the recent state-
ment by Mr. Theodore A. Von der Ahe, the president of
Von's, that the competition which Von’s faces has not been
‘‘eut throat’’ or ‘‘devastating’’ and that there are no
‘tintense price wars.’’ He would testify, however, that he
faces very vigorous competition from Von's.
13. He would also testify that there have been a number
of acquisitions and consolidations in the retail grocery field
since 1948. He would state that the merger between Von's
and Shopping Bag was the largest consolidation of gro-
[fol. 29] cery chains in the Los Angeles area in recent years.
14. He would state that if this merger of Von’s and Shop-
ping Bag is permitted, there will probably be subsequent
mergers between and involving the other major chains, and
in all likelihood it will develop that a few large grocery
chains will dominate retail grocery distribution through-
out the Los Angeles metropolitan area. This merger is a
major stride in increasing the market share of the large
chains and it will accentuate the large chains’ advantages
over the small grocer. The merger of Von's and Shopping
Bag will have the effect of substantially léssening competi-
tion and tending to create a monopoly in the sale of groceries
and related products in the Los Angeles metropolitan area.
—_—_—_—
{ fol. 30] Testimony or Sotomon Baronpess
If subpoenaed to testify, Solomon Barondess would tes-
tify as follows:
1. He is the owner of Trade-Rite market, 2809 Honolulu
Avenue, Montrose, Los Angeles County, California. He
purchased this store in 1958. In 1959 it had sales of approx-
imately $190,000.
2. In order to continue in business, a grocery retailer
must keep well informed on every change in marketing con-
ditions in the Los Angeles metropolitan area. He must be
aware of all advertised grocery prices which his customers
are apt to read. Therefore, he closely inspects all grocery
advertising by the major chains as it appears in the metro-
politan newspapers. He also regularly reviews grocery
advertising appearing in local papers. He subscribes to the
[ose aac
44
‘*Black Book’’, a pricing publication similar to the Key
Services, and follows the prices of all of the major chains
appearing in those booklets. In keeping abreast of the re-
tail grocery trade generally, he regularly reads, among
other publications, the ‘‘Commercial Bulletin’’, ‘‘Super
Market Merchandising’’, ‘‘Chain Store Age’’ and the
‘*Progressive Grocer.’’
3. On the basis of his continued study of retail grocery
merchandising in the Los Angeles metropolitan area the
witness would testify that in the period since he has been
[fol. 31] in business the number of single store grocery
retailers operating in the area declined. When shown the
Government exhibits prepared by the State Board of Equal-
ization, he would state that they confirm his own observa-
tions. He would state that this lessening in the number of
independent grocers has been obvious to him as a result of
his observations.
4. He would testify that single store operators cannot get
into the more desirable shopping centers. It is a well-
known fact in the industry that the major developers will
not lease a shopping center location to anyone but a major
chain. This is because only these chains have Triple A
financial status and because the landlord wants the name
of a big chain store in his shopping center as an attraction to
other tenants. Asa result single store operators do not have
access to desirable locations in shopping centers. On the
other hand, most of the new openings, particularly in the
new shopping centers, have been made by the chains with
Triple A financial status.
5. He has observed that the decline in the number of gro-
cery stores in the area also arises from the increasing size
of supermarkets and their large, continually expanding
dollar sales. The large supermarkets today serve many
more people than they did in the past. As a result fewer
grocery stores are needed in the area to serve a comparable
number of people.
[fol. 32] 6. The witness would testify that single store
operators and small chains do not have their own highly
developed distribution system. He would point out that
he has observed that chains, such as Von’s Grocery Com-
pany and Shopping Bag Food Stores, operate large ware-
houses, are serviced directly by railroad shippers at those
EMERGENT DEIR UNOS GME ELAS. EGE SERRE
SF ER STO eR, AO ERT RE ON
45
warehouses, and operate large trucking facilities. As a
result they are able to buy in heavy volume directly from
the producer and deliver the product to their stores on their
own trucks. This gives chains, such as Von’s and Shopping
Bag, an advantage over independents and small chains in
terms of inventory control.
7. He would also testify that he purchases from Certified
Cooperative and this enables him to get certain of the ad-
vantages, such as quantity discounts, enjoyed by the chains
on dry grocery products. He would state that the coopera-
tive does not carry such major products as dairy, meat and
produce items. However, he would testify that large chains,
such as Von’s and Shopping Bag, belong to cooperatives
but have decreased their purchases voluntarily when they
developed their warehousing and distribution systems. Thus
they have combined the advantages of the cooperatives with
direct purchasing and a highly developed distribution sys-
tem. In addition some of the chains, including Von’s and
(fol. 33] Shopping Bag, belong to a dairy cooperative named
‘Jersey Maid’’, which gives them advantages over grocery
stores which do not belong to Jersey Maid.
8. He would also testify that on the basis of his continued
study of the retail grocery industry in the Los Angeles met-
ropolitan area, he is in agreement with the defendants’ ex-
hibits showing that in the period between 1950 and 1958
the market share of the 8 largest chains in the area increased
from 33.2 per cent to 39.0 per cent; the market share of the
9 largest chains increased from 34.3 percent to 41.7 per
cent; the market share of the 15 largest chains increased
from 38.4 per cent to 50 per cent; and the market share of
the 20 largest chains increased from 40.5 per cent to 54.4 per
cent. When shown the tables prepared from the Bureau of
Census reports by the Government economist, he would tes-
tify that these figures also corroborate his own understand-
ing, based upon his experience, of the trends in the area.
He would further state that the strike in 1959 definitely had
an adverse effect on the sales of the largest chains.
9. He would state in his testimony that he observed the
operations of Von’s and Shopping Bag prior to the merger.
He would testify that both of these chains advertised ex-
tensively on an area-wide basis, that they played a part
in the competitive merchandising of groceries in the area,
46
[fol. 34] that they were profitable operations which and ex-
perienced a history of successful growth and expansion. He
would state that they were two of the largest chains in the
area.
10. He would state that Von’s and Shopping Bag, along
with Ralphs, Safeway, Market Basket, Thriftimart, Alpha
Beta, Mayfair, and Food Giant, were among the leading
firms in the area.
11. He would testify it is common knowledge in the gro-
cery industry that Von’s and Shopping Bag have operated
as one chain since the merger in March 1960. The two firms
now have a single management; their warehousing facili-
ties have been combined; their advertising is consolidated ;
the search for a new location is now the responsibility of one
organization instead of two; the inventory in the stores has
been adjusted with the result that the stores of both firms
now carry the same lines and the stores are known as
‘‘Von’s & Shopping Bag’’.
12. He would testify that he is aware of the recent state-
ment by Mr. Theodore A. Von der Ahe, the president of
Von’s, that the competition which Von’s faces has not been
‘cent throat’’ or ‘‘devastating’’ and that there are no ‘¢in-
tense price wars’’. He would testify, however, that he faces
very vigorous competition from Von’s.
13. He would also testify that there have been a number
[fol. 35] of acquisitions and consolidations in the retail gro-
cery field since 1948. He would state that the merger be-
tween Von’s and Shopping Bag was the largest consolida-
tion of grocery chains in the Los Angeles area in recent
years.
14. He would state that if this merger of Von’s and
Shopping Bag is permitted there will probably be subse-
quent mergers between and involving the other major
chains, and in all likelihood it will develop that a few large
grocery chains will dominate retail grocery distribution
throughout the Los Angeles metropolitan area. This mer-
ger is a major strike in increasing the market share of the
large chains and it will accentuate the large chains’ advan-
tages over the small grocer. The merger of Von’s and
Shopping Bag will have the effect of substantially lessening
competition and tending to create a monopoly in the sale
EPMO EERE Ny ODE Nee PI, EOS ee SET GLEE
47
of groceries and related products in the Los Angeles met-
ropolitan area.
—_—_——_—_
[fol. 36] Deposition or Sotomon Baronpsss, taken on be-
half of the Defendants, at 433 South Spring Street, Los
Angeles, California, at 11:00 a.m., Wednesday, April 24,
1963, before Harold M. Leibovitz, C.S.R., Notary Public
pursuant to subpoena and notice.
os
Sotomon Baronpess, having been first duly sworn, deposed
and testified as follows:
Direct examination
By Mr. Alsup:
Q. Mr. Barondess, would you state your name and address
for the record.
A. Solomon Barondess. Do you want business address
or residence address?
Q. Would you give both?
A. Business 2809 Honolulu Avenue, Verdugo City; resi-
dence is 553 Woodbury Road, Glendale.
Q. This statement says that Honolulu Avenue address is
Montrose. It is really Verdugo City?
A. It is really Verdugo City but it is part of Glendale.
It is just post office zoning.
Q. We have been furnished by the Governmebdt attorneys
a copy of a document entitled ‘‘Testimony of Solomon
Barondess.’’ Do you have a copy of that?
A. Yes, sir.
Q. You read it over before you signed it?
A. Yes.
Q. You are familiar with it?
A. Yes.
[fol.37] Q. This statement states in Paragraph 1 that you
bought this Trade Rite Market in 1958. When in 1958 did
you buy it?
A. I took possession in August ’58.
From whom did you buy it?
. Preston Bailey.
What price did you pay for it, Mr. Barondess?
. Ten thousand plus.
Is that for the equipment plus the inventory?
. That’s right.
. You have a lease; is that correct?
. Yes.
Q. I have here a picture, Mr. Barondess, and I ask you
if that is a picture of your Trade Rite Market.
A. That is the place.
Mr. Alsup: I would like that marked as Barondess No.
1 for identification.
(The picture referred to was marked by the notary public
as Barondess Exhibit No. 1 for identification, and is attached
hereto.)
Mr. Alsup: Q. You say you bought it from Preston
Bailey in August of 1958?
A. That’s right.
Q. Where is your parking lot there, Mr. Barondess?
A. To the left of that building.
Q. Do you notice that your parking lot sign still has
[fol. 38] the sign ‘‘Parking for Bailey’s Market’’?
A. That’s right.
Q. I suppose sometime you will change it.
A. Well, people still refer to it as ‘‘Bailey’s Market”’
and even though I have been there five years they still
refer to it as Bailey’s. I get a lot of checks made out to
Bailey’s Trade Rite Market. So anyway, he was there—
he was there about 18-19 years and it is capitalizing on his
name a little bit too.
Q. What did he do when he sold out to you, Mr. Baron-
dess?
. He is in the TV repair business.
How large is your store?
. Approximately 50 by 80, I would say.
. About 4000 feet?
. Something like that.
. How old is it?
. How long the store is there or how old is the building?
. How old is the building?
bPOorOPOoPO
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- Peer RO, 7 Pe TIENEN SARS AE Vin ee a AR
49
A. I wouldn’t know, but I imagine it’s about 30 some odd
years, if I am not mistaken. But that is a guess.
Q. Is this what is known in the grocery business as a mom
and pop type store?
A. It is a little bigger than a mom and pop store.
[fol. 39] Q. Do you know how many grocery items you
carry?
A. Quite a complete line I would say. I wouldn’t know
offhand. I never took an itemized—how many items, but
there is quite a few. Because I have practically a complete
line of groceries.
Q. I have read that the smaller stores back in the ’30’s
carried maybe four or five hundred items and the large
supermarkets of today, the very large ones, carry as many
as eight or nine thousand different items.
A. Well, I wouldn’t say that I have eight or nine thousand
but I would say that I have considerably more than four
or five hundred, considerably more.
Q. What prior experience in the grocery business did you
have prior to purchasing this store in August of 1958?
A. Well, I had business experience, but this is my first
venture in the grocery business. I have been in business
for the past twenty some odd years but this is my first
grocery experience.
Q. You are what is referred to as a new entry in the gro-
cery business in 1958?
A. Well, could be a new entry.
Q. Prior to that time what business had you been in?
A. Well, I have been in the restaurant business. I have
always had some leases in hotels while I was in the restau-
rant business. I had some venture in the machine shop
[fol. 40] business.
Q. Did you operate a cigar store?
A. That’s right.
Q. That is one thing I always wondered about, Mr.
Barondess. Wkat happened to the cigar stores?
A. What happened to the cigar stores? It wasn’t ex-
actly a cigar store, it was more of a restaurant and beer
place and all around. It was called a cigar store but that
was an old trademark.
Q. Why did you decide to enter the grocery business
in August of 1958?
RAEI LEER EOE TET PLL LMS PARE ILE MOREE RET AIAN LEP
50
A. Why? Why does anybody decide to go into business?
To make a living.
Q. Had you made a study of the grocery business before
getting into it?
A. Well, I investigated it, I have looked into it. I knew
it wasn’t an easy task but I felt capable that I could do it.
I mean I have been successful in whatever I tried.
Q. And you have been successful in the grocery business
too?
A. To a certain extent. I am not satisfied with my suc-
cess. I am trying to get out, let’s put it that way.
Q. Hasn’t your store been profitable for you, Mr. Baron-
dess?
[fol.41] A. Well, I wouldn’t call it profitable to the ex-
tent what I expected out of a business to return. I wouldn’t
call it profitable.
Q. Was this $10,000 that you paid for the store all in
cash?
A. Well, it was—I assumed some loans when I went into
business.
Q. How much of your own cash did you put into this
purchase?
A. Offhand I couldn’t—I would have to look up my
record to know just how much, because I borrowed money,
which was personal cash, and it was entirely a different
setup.
Q. You paid part cash and part loan to make up the
$10,000 purchase price?
A. That’s right.
Q. Do you have a value on your store now?
A. Do I have a value on my store? Yes. I would sell
today if I could get anywheres between six and eight
thousand.
Q. Your statement says, in Paragraph 1, in 1959 you had
sales of approximately $190,000; is that correct?
A. Yes.
Q. Were those sales down in 1960?
A. They are down considerably.
(fol. 42] Q. What were they in 1960?
A. I would say about one hundred fifty-two-fifty five,
something like that.
AEE PHELAN ELAR, LEE SRO S IIS ES AM aS
51
Q. One hundred fifty-two or one hundred fifty-five
thousand. What were they in 1961?
A. They have been running around $150,000.
Q. And ’62?
A. ’62 was, I think, $144,000.
Q. Now 1959 was the year in which there was a strike;
isn’t that correct?
A. That’s right.
Q. Your statement says that the sales of the chains were
down in 1959 because of that strike. Do you recall that?
A. Yes.
Q. Would you say that your sales were up in 1959 be-
cause of that strike?
A. Well, the strike did boost me in sales, that’s right.
Q. Do you have any idea how much?
A. I would say for the year about twenty-five to thirty
thousand increase on account of the strike. It was a one-
month period.
Q. When you bought this store from Mr. Bailey in
August of 1958 was there a Country Cousin Store just one
block west on Honolulu Avenue?
[fol.43] A. It was not a Country Cousin but it was
under ownership of Fred Rebal.
Q. Did Paul Palmer of Country Cousin buy that store
from Mr. Rebal?
A. As recently as, I think, two years ago, something
like that if I am not mistaken.
Q. How large is that store, the Country Cousin Store, Mr.
Barondess?
A. How large it is? I wouldn’t know exact dimension
but I would say it’s a good size store.
Q. Several times larger than your store?
A. Yes.
Q. Is that your principal competitor in the area?
A. No, I wouidn’t say that.
Q. Your closest competitor?
A. He is a close competitor, yes.
Q. From what area does your store draw its customers?
A. From as far up as close to Foothill Boulevard and
from the Montrose section and the La Crescenta area. It
is all one small neighborhood.
- 52
Q. In general what would you say the radius of this
draw area is, a mile or two miles?
A. I would say about two miles.
Q. Will you tell me what other grocery stores there were
in the area, in this two mile draw area that you have
{fol. 44] referred to, when you bought in August of 1958?
A. Well, the same area there was the only change of
stores right now is one store, Ajax closed up and one
new store Safeway built that came up. In my immediate
area that is about the only change since I came in.
Q. Where was this Ajax Store?
A. Ajax was on Verdugo Road in the Montrose district.
Q. What is that building used as now?
A. What?
Q. What is that Ajax Store building used as now?
A. As far as I know it’s vacant now He completely went
out of business.
Q. Did you know Mr. Ajax?
A. It wasn’t a Mr. Ajax, but I don’t know the man
personally that owned it. It used to be originally a Thrifti-
mart Store and it was bought by an individual and I under-
went in with. But I never knew the man personally.
Q. You don’t know if he really lost everything?
A. Well, I understand he lost considerably to what the
deal is—I mean the people that he dealt with, that he
liquidated to get out from under it. And it wasn’t a
profitable enterprise for him.
Q. Do you know the man’s name?
A. No, I don’t. I never met the man personally. I
[fol. 45] heard him called by the first name but I wouldn’t
remember his name.
Q. You say the only other change that has occurred is
that Safeway has built a new store in the area.
A. That’s right.
Q. Where is that located?
A. They are on Verdugo Road also in the Montrose area
I would say about three or four blocks away from wher
Ajax used to be.
Q. When did this Ajax Market close?
A. Ajax, if I am not mistaken, it is within the last yea
and a half or so that he closed up.
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Q. When did the Safeway Store come into the area?
A. About the same time.
Q. Before or after?
A. I think Ajax closed up after Safeway opened up.
I wouldn’t be too positive about it but I think he closed
after Safeway opened up.
Q. You referred to Ajax and Safeway. What other
grocery stores were in this area at the time you bought it
in August of 1958?
A. There is a Shopping Bag, there is Gelsinger’s Meat
Marketi
Q. I am sorry, I missed that.
A. There is Gelsinger’s Meat Market, Shopping Bag,
[fol. 46] and then on Honolulu there is another small one,
Honolulu Market, which is a liquor store and small market.
And that’s on Honolulu about the stores that are there.
Q. On Honolulu. But you referred to your draw area
as going up to Foothill and Montrose and up to La Cres-
centa.
A. There is a Spike Jones Market, corner La Crescenta
and Foothill. There is a Bert’s Market on Honolulu past
Country Cousins. That is about the closest ones near my
area.
Q. That is all within this two mile radius?
A. There are more small stores but I wouldn’t have a
record of all of them.
Q. In this time since you have been in the business, Mr.
Barondess, since August of ’58, has your study of the gro-
cery business been largely confined to your immediate
operating area?
A. No. I tried to look at the industry as a whole. I
have been getting publications and know what’s what, try-
ing to keep abreast of things.
Q. In your own immediate area you have seen one store
close up and one come in, in the time you have been in there;
isn’t that right?
A. Yes, that’s right.
Q. Have there been any discount houses opening in that
general area?
[fol.47] A. No, not in my immediate area.
Q. What is the nearest discount house to you?
A. The nearest discount house I would Say is practically
1 Ne TNT ARCA FR NEW Pheer RRS —_— —
54
on the other side of Glendale near the industrial, Robert
Morton, if I am not mistaken, which I would say is a good
seven or eight miles from me.
Q. They have a food center in this discount house?
A. I havn’t been in there but I think they have a certain
amount of foodstuffs in there.
Q. In your reading of the trade papers since you have
been in the business, commencing August 1958, you have
read about discount houses opening up all over the area,
havn’t you?
A. Yes.
Q. With food centers?
A. That’s right.
Q. Supermarkets?
A. Yes, I read of the A-1 in the Valley, what he is doing.
Q. In this same period of time have you read about the
bantam markets opening up in this area, so-called Speedee
Marts and Pronto Marts and TinyTim’s?
A. Yes, I have read about them opening but there were
none in my area.
Q. And you wern’t concerned with them if they wern’t
[fol. 48] in your area, I take it?
A. Well, I read what they were. I mean I was familiar
with their operation. But, as I say, in my area they did
not open up so I didn’t get a personal look at them.
Q. Have there been any new liquor stores opening up in
your area in this time?
A. No. There is one pending now that is trying to
open up and he is having a battle. Wait a minute, there is
one opened up, that’s right, about three years ago, about
three blocks from me. ;
Q. Does this liquor store sell products besides liquor?
A. Such as bread and milk, as far as I know.
Q. And some canned good items?
A. Hardly any. I wouldn’t say that.
Q. In your study of the business since August of °58
have you noticed that the liquor stores are selling more and
more grocery items all the time in this area?
A. Well, I have seen several of them. I have seen some
that are strictly liquor and I have seen some that are more
grocery than liquor for the simple reason of trying to
peddle off an expensive license for sales on low priced items.
ba a) Ee BY "A GePR ye
Q. Have there been any drive-in milk depots opening up
in your general area?
[fol.49] A. I understand one opened up on Foothill about,
I would say, three miles from me. There is one opened up
on Foothill Boulevard.
Q. This is a matter which you have read in the trade
papers that most of the grocers are really complaining
about, isn’t it, these milk depots?
A. Well, let’s put it this way, they are no help.
Q. Pardon?
A. They are no help to the grocery business.
Q. This is something that is quite new since you have
entered the business, isn’t it?
A. That’s right.
Q. They not only sell milk and ice cream but weiners
and bread and potato chips and other items, don’t they?
A. Yes.
Q. There seem to be more and more of them all the time in
this area; isn’t that true?
A. Well, as far as I know the Glendale area there is three
of them. In the whole Glendale area that I know of. Two
in Glendale proper and one up on Foothill Boulevard. I
am not sure whether it is in the Glendale annex or outside
the Glendale annex. But I know it is not far from me, about
three miles from me somewhere.
Q. But you testified that you tried to keep generally
familiar with what is happening in this Los Angeles and
[fol. 50] Orange Counties area, didn’t you?
A. That’s right.
Q. You notice from the trade papers there has been
more and more of this in recent years?
A. That’s right.
Q. That is also true of the discount houses, isn’t it?
A. Yes.
Q. What trade papers do you subscribe to, Mr. Baron-
dess?
A. There is quite a few of them. May I refer to this?
Q. Sure. You don’t recall yourself?
A. The names are so interchangeable and I don’t want
to quote a wrong name. There is Supermarket News, there
is the Food Mart. I don’t recall the exact names of them.
56
Q. Do you read the Supermarket News pretty carefully?
A. As time allows I do read it fairly good.
Q. I have an article here, Mr. Barondess, taken from a
recent issue of Supermarket News. I would like you to look
at it and tell me if you read that article.
A. I remember seeing that article.
Q. That conforms to your general understanding based
on your study of the industry, that article, doesn’t it?
A. Yes.
Q. Haven’t you observed in your study of the industry,
Mr. Barondess, this frequently is the case that the chains
[fol. 51] furnish the training and experience and back-
ground for people who decide, after they have got it, to leave
the chain and go into business and start their own business
and prosper?
A. Well, I could put it another way. The people that go
in with the chains will, if they are smart, never tackle an
independent business. After they observe the chain oper-
ation.
Q. You read this article about Mr. Hughes and Mr.
Goodnight?
A. Yes. There is quite a few of them that have gained
their experience and been good, and quite a few of them
will be discouraged by the operation when they see what
they have to compete with.
Q. Are you acquainted with Ted Wood of the Pantry
Markets?
A. No, I am not acquainted with him. I mean I have
heard of him.
Q. You are familiar with the Pantry Markets over in the
Altadena and Pasadena area?
A. Yes, I have heard of them.
Q. You know Mr. Wood got started sometime in 1954 and
has been very successful and has grown into a ten or eleven
store chain?
A. L understand he is quite successful.
[fol. 52] Q. You know Mr. Goodnight left Alpha Beta in
1959 and started Michael’s Markets, don’t yout You read
about that?
A. Yes.
Q. And he has been able to develop a successful chain in
that time, has he not?
ae eT eee ae Nl RR i ke LS ‘ner
SO SOY }
A. I would assume so.
Q. And there are others?
A. There are a few. But I wouldn’t say they are plenti-
ful. There are afew. There are some people that are quite
outstanding but they can get enough finances and they are
successful at certain things.
Q. This Paul Palmer of Country Cousins has a store
near you and he is a good example of that, is he not?
A. Well, I don’t think I would call Paul Palmer a good
example of success in market operations.
Q. Why is that, Mr. Barondess?
A. Why is that? If I assume correctly, he has made his
money on the real estate angle of it. He has bought markets
cheaply when neighborhoods built up around it and it has
paid off. And more or less he is developing his own, what
you would call shopping center, bowling alley and stuff like
that. So I wouldn’t attribute it to his success in the gro-
cery business.
Q. These properties that he has bought cheap, they
(fol. 53] are basically grocery store properties and then the
area builds up and he has sold them off.
A. Shopping area centers, in the one out at Thousand
Oaks, it is complete shopping center areas. I don’t think
that he is doing fantastic with the one in Verdugo City.
Q. You are a member of Certified Grocers?
A. That’s right.
Q. When did you join Certified?
A. When I purchased the store.
Q. I gather from the sign in the window, the picture we
have marked as Barondess Exhibit No. 1 for identification,
you get your milk from Knudsen Dairy?
A. That’s right.
Q. Is Knudsen a well advertised milk?
A. Does Knudsen advertise milk?
Q. Is it well advertised?
A. It is well known milk. I don’t think they are well ad-
vertised but it is well known milk in the area.
Q. It has good public acceptance?
A. It has public acceptance, that’s right.
Q. And the price at which you sell that milk is fixed by
State law, is it not?
A. Yes.
58
Q. And the price at which Von’s sells Jerseymaid is fixed
by State law, isn’t it?
[fol. 54] A. The minimum prices, yes.
Q. You can’t go less than a certain price. The milk
depots have an advantage in that respect, don’t they?
A. It is not the question of what you sell, it is a question
of what discount you get.
Q. You don’t know whether or not Von’s investment in
Jerseymaid pays them any more if they had invested the
same amount of money in Knudsen stock, do you?
Mr. Coyle: You are arguing with the witness, Mr. Alsup,
you are not asking questions.
The Witness: I wasn’t trying to tell you that. I was
trying to tell you that when the setup on the milk discount
came out I was forced to eliminate—where I had two milk
companies for choice of my customers, I was forced to go to
one. Eliminate one so that instead of getting, let’s say three
or four cents from both of them I could get nine or ten cent
discount from one. In other words, I was not able to give
my customers the choice of milk. I had to stick with one in
order to be able to come out on milk.
Q. Von’s has an investment in Jerseymaid; right?
A. Right.
Q. And the price at which it sells that milk to the public
is fixed by State law; right?
A. Right.
Q. Von’s presumably makes money on its investment in
[fol. 55] Jerseymaid; right?
A. I presume so.
Q. Just like Paul Palmer makes money in his investments
in real estate.
A. Right.
Q. Paragraph 8, Mr. Barondess, of your statement says
that on the basis of your continuing study of the retail
grocery industry in this area you are in agreement with
the defendants’ exhibit showing that in the period between
1950 and 1958 the market share of the eight largest, the
nine largest, the 15 largest and the 20 largest increased.
You weren’t making any study of the industry prior to your
purchase of your store in August of 1958, were you?
A. No, I wasn’t making a study of it but those figures
ERE ES RENE MEN ALDINE UEP NIE TE MIE EY TRE
59
were pointed out to me and I agreed with them on the basis
of my knowiedge of the——
Q. Knowiedge of what?
A. My knowledge of the grocery business when I went
into it, that’s all.
Q. Was it pointed out to you that the share of the top
three declined between 1952 and 1960?
A. Decline?
Q. Yes.
A. From 1960 to what?
Q. From 1952 to 1960.
[fol.56] A. I don’t think it declined. I think they in-
creased.
Q. What is the basis for that statement?
A. What?
Q. What is the basis for that statement?
A. Well, from what I have read and what I have been
told, what I have seen, they couldn’t have declined.
Q. Their sales might have increased but their market
share might have decreased; isn’t that possible, Mr. Baron-
dess?
Q. Was it pointed out to you, when you were shown these
exhibits, that the share of the top four declined between
1952 and 1960?
A. Decreased?
Q. Yes. Was that pointed out to you?
A. No.
Q. Was it pointed out to you that the share of the top
five decreased between 1952 and 1960?
A. Not decreased.
Q. That was not pointed out to you?
A. No.
Q. All that was pointed out to you was that the share of
the top eight, top nine, the top 15 and the top 20 increased
between 1950 and 1958, is that correct?
A. Yes.
(fol. 57] Q. You state in Paragraph 9, Mr. Barondess,
that Shopping Bag was a profitable operation prior to its
merger with Von’s, that you had observed the operations
prior to the merger. What observations had you made on
the basis of which you concluded that Shopping Bag was a
profitable operation?
60
A. Well, they had considerable number of stores. I
think it ran about 29 stores or something—28 or 29. Their
stores were always well managed, well stocked. I know
they were instituting their own warehouse and pulling away
from Certified. And on that basis I concluded that their
operation is successful.
Q. That was the basis on which you concluded that Shop-
ping Bag was a profitable operation; right?
A. Yes. They were a growing organization.
Q. In that same period prior to 1960 Fox Markets was a
profitable operation then, wasn’t it?
A. Fox Market was supposed to have been profitable
but I also heard that they were owing people a lot of money,
such as Arden and Olson Eggs and stuff like that. And
when I heard those astronomical figures what they owe, they
are not paying bills, I was beginning to wonder.
Q. That was after they went into bankruptcy, wasn’t it?
A. No. You heard those rumbles before they went into
[fol. 58] bankruptcy.
Q. Not back in 1960 or ’59, did you?
A. I always heard that Fox Markets were owing big sums
of money to Arden’s and Olson and several others.
Q. Fox was a rapidly growing concern up until 1961,
wasn’t it?
A. They were.
Q. And they had big stores?
A. Yes.
Q. And they appeared to be well managed?
A. Yes.
Q. How about McDaniel’s, they appeared to be a very
rapidly growing concern back in 59, 60 and ’61, did they
not?
A. Well, they were a growing outfit but I wouldn’t put
them in the same class as Shopping Bag.
Q. Why is that?
A. Well, McDaniel’s, first of all they were a smaller chain.
Seeond of all they did not indicate any saving such as their
own warehouse, such as Shopping Bag. All that I didn’t
classify them in the same class as Shopping Bag.
Q. In your reading of these trade papers didn’t you
read about McDaniel’s getting up at the end of 1960 to a
24-store chain?
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61
A. I don’t think it was that high. I ‘hink it was 16 or
[fol. 59] 17 when I referred to McDaniel’s. But I know
definitely that he did not make any steps toward warehous-
ing his own merchandise.
Q. Did you read in ‘the trade papers that MeDaniel’s
and Fox both expanded too rapidly with inadequate capital
and got into financial troubles?
A. Yes.
Q. And they both went into bankruptcy; isn’t that right?
A. Didn’t MeDaniel’s sell off? Was McDaniel’s bank-
raptcy or just a sell-off of individual stores?
Q. Didn’t you read that McDaniel’s sold off a number
of individual stores to individuals and small chains?
A. That is what I read, they sold individual stores.
Hughes bought several and somebody else bought several
and all that stuff. But I didn’t think it was bankruptcy.
Q. And then I think they went into bankruptev Isier.
}idn’t you read the same thing about Yor-Way?
A. Yes.
Q. That was another case of a chain that appeared to be
profitable and expanded rapidly and then got into financial
troubles and went into bankruptcy in ’61 or ’62; isn’t that
right?
A. Well, that’s right, they went—I don’t know what
caused them to go into bankruptcy, but from all appearances
(fol. 60] they jast couldn’t—they were not expanding as -
rapidly as Shopping Bag, and also they did not have their ©
own warehouse facilities.
Q. Are you sure of that, Mr. Barondess?
A. Yor-Way? *
Q. Yes.
A. Yor-Way I don’t think had their own warehouse.
Q. Are you sure McDaniel’s didn’t have a warehouse?
A. Not to the extent of what I mean warehouse in every
bit of merchandising. Sure every chain has a certain
amount of warehousing.
Q. Shopping Bag had a warehouse before it merged with
Von’s, did it not?
A. They had just completed it then, if I am not mistaken,
about a year before or so, somewheres around that time.
Q. That was their new warehouse out in El Monte,
wasn’t it?
62
A. Yes.
Q. And they had one before that.
A. Well, they were buying a big share from Certified
until they completed their new warehouse.
~Q. And Von’s had a warehouse before it merged with
Shopping Bag, did it not?
A. I assume so.
[fol.61] Q. You don’t know?
A. About Von’s I wouldn’t say. I am not familiar with
it.
Q. If they both had warehouses before the merger the
merger didn’t change that situation at all, did it?
A. If they both had warehouses, no.
Q. Before the merger Shopping Bag could get into shop-
ping centers, couldn’t it?
A. I assume they could. I wouldn’t know but I imagine
they could.
Q. You don’t know if they were in any shopping centers?
A. If they were in any shopping centers? I know they
had quite a few stores in shopping centers. They were
contemplating new purchases at all times.
Q. And before the merger Von’s could get into shopping
centers; right?
A. Yes.
Q. And the merger didn’t change that situation, did it?
A. It might have, it might not. I am not one to judge
on that.
Q. You don’t know?
A. I mean twenty million and twenty million is good
credit, but sixty million is better.
Q. What other large chains do business in this area, Mr.
Barondess?
[fol. 62] A. In the Glendale area?
Q. No. In the Los Angeles metropolitan area.
A. There is Ralphs, Alpha Beta, there is Cracker Barrel,
but I wouldn’t call them a chain.
Q. They are a small organization.
A. A small one in comparison. The Fox Markets that
were taken over by American Foods.
Q. Food Fair?
A. Food Fair, I mean. There is Food Giant and there
is two more or so, I think.
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Q. Boy’s?
A. Boy’s Markets.
Q. A&P?
A. A & PI don’t think is a big factor in the food market
in the Los Angeles area for some reason.
Q. They have about 18 or 20 stores, don’t they, Mr.
Barondess?
A. They have a certain number of stores out here but
I don’t think they are a big factor in the food industry
out here.
Q. From your reading in these trade papers would you
say that A & P is the largest retail grocery concern in the
United States?
A. Yes.
Q. Have you read that it does about five billion dollars
[fol. 63] a year total business?
A. Somewhere around there. It’s an astronomical figure
for me.
Q. And for me too. You didn’t mention Safeway.
A. Safeway is a major chain, that’s right.
Q. Have you read that Safeway is the second largest
national chain in the United States?
A. Yes. Is Safeway second or is Kroger’s second?
Q. I have read that Safeway is but I will take your word
for it, Mr. Barondess.
A. I don’t know. It’s a tossup. I would engage them
with a slide rule. I was under the impression that Korger’s
has quite a substantial empire in the food business.
Q. Korger is not doing business here, fortunately, yet.
A. Fortunately. For how long I don’t know.
Q. The American Stores, I think they are called Acme
Markets, Inc., has entered this market by acquiring Alpha
Beta; isn’t that right?
A. Yes.
Q. And they are generally considered to be the fourth
largest national chain; isn’t that right?
A. They are considered pretty big, yes.
Q. And more recently Foed Fair acquired these remain-
ing Fox Stores out of bankruptcy and they are now doing
(fol. 64] business here, you mentioned.
A. Yes.
64
Q. And they are generally considered to be the sixth
largest national chain; isn’t that right?
A. I presume so.
- Q. You didn’t mention Thriftimart.
A. I didn’t think of it. Thriftimart is a factor in the Los
Angeles food area.
Q. And Mayfair?
A. I told you there is quite a few of them. I didn’t memo-
rize them that they should stick in my mind immediately.
Q. As a matter of fact, there are a large number of so-
called larger chains, a large number of smaller chains like
Hughes and Shoppers and Pantry and so forth, are there
not?
A. Yes.
Q. And an even larger number of smaller chains like
Country Cousins and Michael’s Markets and Cracker Barrel
that you mentioned. A great number of those, are there not?
A. Well, from my observation I would say that they are
on the diminishing point.
Q. You would?
A. Yes.
Q. That is based on your study of the industry?
A. Yes.
[fol.65] Q. There are several single store operators doing
business in Los Angeles and Orange Counties, are there not?
A. There are.
Q. Mr. Barondess, do you have any knowledge whatsoever
that Von’s intends to merge with anyone else?
A. No, I have no knowledge. But I assume that if the
merger of Von’s and Shopping Bag will be successful that
eventually there will be a merger of several more.
Q. And that is pure imagination on your part? You are
speculating, are you not?
A. Well, it is not imagination. It is the growth of a cer-
tain thing that you see just magnifies and grows. I mean
if you take two chains merge and they are successful, even-
tually they will merge with a third and fourth and they could
control the market.
Q. You have seen in this study of the industry that Fox
engaged in a number of mergers and acquisitions, did
you not?
A. Yes.
aT Pe
— oe)
65
Q. And they got into financial trouble and went into
bankruptcy; isn’t that right?
A. Yes.
Q. And the same thing is true of Yor-Way, is it not?
A. I am not familiar on what their acquisitions and
mergers were but I know they went into bankruptcy.
[fol.66] Q. And you know McDaniel’s made several ac-
quisitions and got into financial trouble and went into
bankruptcy, don’t you?
A. I know they got into financial problems. What their
acquisitions were offhand I don’t know.
Q. These chains which you list in Paragraph 10 of your
statement, do you have any knowledge that any one of them
intends to engage in any merger in the future?
A. Well, I have heard talks that Ralphs and Kroger were
negotiating on a merger. How much of it has gone through
I don’t know but I have heard of such talk.
Q. Just rumors?
A. Well, I wouldn’t say it is rumors, but it is shop talk.
Q. Any others?
A. Offhand I wouldn’t commit myself—I mean I couldn’t
pinpoint it.
Q. Paragraph 13 of your statement, Mr. Barondess, says
that you would testify there have been a number of acqui-
sitions and consolidations in the retail grocery field since
1948. Now, you entered into the business in August of ’58.
Before that you had been engaged in the restaurant, hotel
and machine shop businesses; right?
A. Right.
Q. What mergers were you referring to in this Para-
[fol. 67] graph 13?
A. As I say that was before I got in and I wouldn’t re-
member the name, but it was pointed out to me there were
certain mergers and I took that for granted.
Q. Who pointed this out to you?
A. I mean in the publications they were mentioned.
Q. What publications?
A. The trade publications.
Q. And you can’t recall a single one?
A. No. Not everything would register with me, I regret
to say.
66
Q. Was it pointed out to you that Fox had acquired Iowa
Pork Shops?
A. I wouldn’t recall that.
Q. Was it pointed out to you that Yor-Way had made
some acquisitions?
A. It was pointed out that Yor-Way made acquisitions.
I know it was pointed out that Mayfair and Arden’s had
combined in the food business. But I couldn’t pinpoint
every detail. My memory is not that good.
Q. You don’t know whether Mayfair has sold more stores
in this area than it has acquired, do you?
A. No.
Q. Paragraph 12 of your statement, Mr. Barondess, says
that you would testify you face vigorous competition from
[fol. 68] Von’s. What Von’s stores are you referring to in
that Paragraph 12?
A. Well, there is a Von’s-Shopping Bag Market in the
area. There are several in Glendale. But the immediate
area, when Von’s right after the merger of Von’s and
Shopping Bag, there was a definite trend to cutthroat prices
on staple items to lead customers their way.
Q. So you are referring to the Shopping Bag Store in
your area}
A. I am referring to the Von’s-Shopping Bag. It is not
Von’s-Shopping Bag any more.
Q. Before the merger this was a Shopping Bag store.
A. Yes.
Q. And before the merger there ware Shopping Bag
stores in Glendale?
A. Yes.
Q. No Von’s stores?
A. Yes, Glendale had a Von’s store.
Q. Where in Glendale?
A. No, I don’t think Von’s is in the Glendale area.
Q. Have you seen any lessening in the vigor of competi-
tion in this area since the merger of Von’s and Shopping
Bag?
A. Lessening?
Q. Yes.
[fol. 69] A. No. Since the merger I have seen an in-
crease in the competition.
Q. You state in Paragraph 14, Mr. Barondess, that this
67
merger of Von’s and Shopping Bag is a ‘‘major stride in
increasing the market share of the large chains.’’ Do you
know how much this increased the market share of Von’s
when it merged with Shopping Bag?
A. Percentagewise?
Q. Yes.
A. Offhand I couldn’t form any opinion. I assume it
increased substantially.
Q. You assume that but you have no knowledge of what
Shopping Bag’s market share was before the merger?
A. In dollars and cents? .
Q. No. I am talking about percentage of food sales in
this area.
A. I wouldn’t want to quote the figure, but I mean I
have an idea, but it would be very rough.
Q. Will you give me the rough figure?
A. Shopping Bag alone?
Q. Yes.
A. Shopping Bag I would say had about ten per cent
of the food sales.
Q. How much would you guess that Von’s had before
the merger with Shopping Bag?
[fol. 70] Mr. Coyle: Why ask him to guess? If you want
guesses on the record let him guess if you want to.
Mr. Knight: What good is a guess on the record?
Mr. Alsup: Q. Will you answer, Mr. Barondess?
A. I would say they had about ten per cent, somewheres
around there.
Q. What market share would you say Safeway had in
this area before the merger of Von’s and Shopping Bag?
Mr. Knight: Are you going to guess, Mr. Barondess?
The Witness: Well, I don’t remember the figures so I
couldn’t quote accurately.
Mr. Alsup: Q. But you have studied the industry, you
say, since you got into it in August of 1958.
Mr. Coyle: You are arguing with the witness, Mr. Alsop.
He says he doesn’t know.
Mr. Alsup: Q. I would like your best judgment.
A. I am not an engineering expert and I did not memo-
rize every figure that I glanced at.
Q. This is what you had in mind when you said that this
merger was a major stride in increasing the market share
of the large chains?
A. In my opinion it is. It is a merger towards future
mergers if proven successful.
Q. And if it proved unsuccessful it would discourage
them, like Fox?
(fol. 71] A. In other words, if they were to go bankrupt,
if it would benefit anybody; is that what you are trying to
say?
Mr. Hughes: Is the question clear to you?
The Witness: No, I don’t understand the question.
Mr. Alsup: Q. You say if it is successful it might en-
courage other mergers.
A. Definitely so. If that merger is successful it will
acquire more and merge with more, and you will definitely
have a monopoly in the food industry. That is the way I
see it.
Q. This merger took place more than three years ago,
Mr. Barondess. What mergers have occurred since then?
A. In the area?
Q. Yes.
A. The one that we mentioned, the Food——
Q. Food Fair picking up the remaining Fox Stores out of
bankruptcy?
A. Yes, sir.
Q. Since the merger of Von’s and Shopping Bag we have
seen three chains, McDaniel’s, Fox and Yor-Way, which had
engaged in merger activity go into bankruptcy, haven’t we!
A. I have seen McDaniel’s go into liquidation. I don’t
know whether they went into bankruptcy. I have never
heard of that proceeding. But I know that they have
[fol. 72] liquidated their stores. For what reason, it could
be that they found competition too stiff.
Q. How about Fox?
A. Fox, from what I assume, expanded too rapidly be-
yond their means of capital.
Q. How about Yor-Way?
in dh il
A. Yor-Way I am not familiar with why they went, but
they went under. I know they went into bankruptey.
Mr. Alsup: No further questions.
Mr. Hughes: I would like to introduce the statement en-
titled ‘‘Testimony of Solomon Barondess’”’ as Barondess
Exhibit No. 2.
(The document referred to was marked by the notary
public as Barondess Exhibit No. 2 for identification, a car-
bon copy of which is attached in lieu of the original.)
Cross-examination.
By Mr. Hughes:
Q. Mr. Barondess, in looking at Baroness No. 1, the
picture of your store, I can’t find the Bailey’» parking lot
sign that Mr. Alsup referred to. Would yow point it out,
please?
A. It is not in the picture. The sign would be to the
left of that picture, but the picture did not take it in.
(fol. 73] Q. Did you name your market the Trade Rite
Market or was that the name Mr. Bailey used?
A. That was there.
Q. Mr. Bailey called it the Trade Rite Market also?
A. All the time.
Q. Mr. Barondess, do you ever read financial reports in
the trade journals on grocery chains?
A. I read when I get a chance, yes.
Q. Do you read the Wall Street Journal?
A. Wall Street Journal? Not too often.
Q. Did you ever have occasion to read Von ’s-Shopping
Bag’s annual reports in the Journal or in the trade jour-
nals?
Mr. Alsup: Are you talking now since the merger?
Mr. Hughes: At any time, presently.
The Witness: I have seen it on several occasions but the
figures did not register with me too much. I mean I have
seen the figures.
Mr. Hughes: Q. Can you recall ever having seen Shop-
ping Bag’s fi
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