Appendix — Federal Trade Commission v. Schering-Plough Corp.

Supreme Court brief2005

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Text

scintilla,” and we require “such relevant evidence as a

reasonable mind might accept as adequate to support a

conclusion.” Consolidated Edison Co. v. NLRB, 305 U.S. 197,

229, 83 L. Ed. 126, 59 S. Ct. 206 (1938); Consolo v. Federal

Maritime Commission, 383 U.S. 607, 620, 86 S.Ct. 1018, 1026,

16 L.Ed.2d 131 (1966); see NLRB v. Gimrock Constr., Inc.,

247 F.3d 1307, 1309 (11th Cir. 2001). While we afford the

FTC some deference as i> its informed judgment that a

particular commercial practice violates the FTC Act, we review

issues of law de novo. See FTC v. Indiana Federation of

Dentists, 476 U.S. 447, 454, 106 S.Ct. 2009, 2015-16, 90

L.Ed.2d 445 (1986).

In their arguments, the parties urge that Universal Camera

provides the yardstick by which to measure the evidence at

issue. Indeed, in 1951, the Supreme Court clarified the

substantial evidence standard for reviewing an administrative

agency's decision. Universal Camera Corp. v. NLRB, 340 U.S.

474, 487-88, 95 L. Ed. 456, 71 S. Ct. 456(1951). In Universal

Camera, the ALJ found an employee was lawfully discharged

for insubordination rather than his appearance at an NLRB

proceeding. The factual testimony directly conflicted, and the

AJ's finding clearly relied on a credibility determination. The

Board reversed the holding. On judicial review, the court of

appeals hesitated to consider the ALJ's initial ruling because the

Administrative Procedure Act gave the Board “all the powers

it would have had in making the initial decision.” 5 U.S.C. §

$57(b). Thus, the Second Circuit affirmed the Board's decision.

The Supreme Court disagreed, and held that the plain language

of the statute required a review of the record as a whole, which

included the ALJ's decision. Universal Camera, 340 U.S. at

493.

Although Universal Camera involved the NLRB, and not

the FTC, the results are applicable here. When we review a

jury verdict, we ignore all evidence contrary to the verdict and

then draw every reasonable inference in favor of the verdict

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from the remaining evidence. In the administrative setting,

however, Universal Camera dictates that “the substantiality of

the evidence must take into account whatever in the record

fairly detracts from its weight.” Id. at 488. We are mindful

that we do not review the record to draw our own cenclusions

that we then measure against an administrative agency; rather,

we must consider all of the evidence when drawing our

conclusions about the reasonableness of an agency's findings of

fact. The evidence must be such that it would be possible for

a reviewing court to reach the same conclusions that the

administrative fact-finder did. If this condition is not met, then

the substantial evidence test requires that the administrative

decision be reversed. Id.

LV. Discussion

The question remains whether the Commission's

conclusions are legally sufficient to establish a violation of the

Sherman Act and the FTC Act--that is, whether Schering's

agreements with Upsher and ES] amount to an “unreasonable”

restraint of trade. In Valley Drug, this Court stated that the

“ultimate purpose of the antitrust inquiry is to form a judgment

with respect to the competitive significance of the restraint at

issue.” Valley Drug Co. v. Geneva Pharm., Inc., 344 F.3d

1294, 1303-04 (1 1th Cir. 2003) (citing NCAA v. Bd. of Regents

Okla. Univ., 468 U.S. 85, 103, 104 S.Ct. 2948, 2962, 82

L.Ed.2d 70 (1984)). We wrote that the focus of antitrust

analysis should be on “what conclusions regarding the

competitive impact of a challenged restraint can confidently be

drawn from the facts demonstrated by the parties.” Valley

Drug, 344 F.3d at 1304.

Valley Drug involved an interim se “ment agreement

between a patent-holding pharmaceutical company and its

potential generic competitor. Under the agreement, the patent

holder paid the generic manufacturer $4.5 million per month to

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keep its product off the market until resolution of the

underlying patent infringement suit. The lower court

determined that the payments amounted to a per se violation of

antitrust laws. See In re Terazosin Hydrochloride Antitrust

Litig., 164 F.Supp.2d 1340 (S.D. Fla. 2000). We reversed that

decision, and concluded that monetary payments made to an

alleged infringer as part of a patent litigation settlement did not

constitute a per se violation of antitrust law. Valley Drug, 344

F.3d at 1309.

Although we acknowledged in Valley Drug that an

agreement to allocate markets is “clearly anticompetitive,”

resulting in reduced competition, increased prices, and a

diminished output, we nonetheless reversed for a rather simple

reason: one of the parties owned a patent. Id. at 1304. We

recognized the effect of agreements that employ extortion-type

tactics to keep competitors from entering the market. In the

context of patent litigation, however, the anticompetitive effect

may be no more broad than the patent's own exclusionary

power. To expose those agreements to antitrust liability would

“obviously chill such settlements.” Id. at 1309.

Both the ALJ and the Commission analyzed the Schering

agreements according to the rule of reason analysis, albeit

under two different methodologies. To the contrary, the district

court in Valley Drug approached the agreements in that case

from the perspective of whether they were a per se violation of

antitrust laws. Under the Supreme Court's guidance, an alleged

restraint may be found unreasonable either because it fits

within a category of restraints that has been held to be “per se”

unreasonable, or because it violates the so-called “Rule of

Reason.”'' The rule of reason tests “‘whether the restraint

‘' The majority of antitrust claims are analyzed under the rule of reason.

State Oil Co. v. Khan, 522 U.S. 3, 20(1997). Courts generally determine the

reasonableness of a particular agreement by reference to the surrounding

facts and circumstances under the rule of reason. Generally, a per se

analysis is applied only in li: rited circumstances, and after experience and

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imposed is such as merely regulates and perhaps thereby

promotes competition or whether it is such as may suppress or

even destroy competition."” FTC v. Indiana Federation of

Dentists, 476 U.S. 447, 457, 106 S.Ct. 2009, 2017, 90 L.Ed.2d

445 (1986) (quoting Chicago Board of Trade v. United States,

246 U.S. 231, 238, 385 S.Ct. 232, 244 (1918))."°

Both the ALJ's initial decision and the Commission's

Opinion rejected the per se approach, and instead employed the

rule of reason. The traditional rule of reason analysis requires

the factfinder to “weigh all of the circumstances of a case in

deciding whether a restrictive practice should be prohibited as

imposing an unreasonable restraint on competition.”

Continental T.V., Inc. v. GTE Sylvania Inc., 433 U.S. 36, 49, 97

S.Ct. 2549, 2557, 53 L.Ed.2d 568 (1977). The plaintiff bears

an initial burn of demonstrating that the alleged agreement

produced adverse, anti-competitive effects within the relevant

product and geographic markets, i.e., market power. See FTC

pattern establish that a particular class of restraint is manifestly

anticompetitive. Broadcast Music, inc. v. Columbia Broad. Sys,, Inc. U.S.

1,9 (1979). Essentially, the per se rule should only be employed when the

conduct has “pernicious effect on competition” and “lack{s] any

redeeming virtue.” Continental T.V. Inc. v. GTE Sylvania Inc., 433 U.S. 36,

50 (1977).

‘2 By and large, the construction of the rule of reason inquiry has remained

unaltered since the Supreme Court first articulated it in Chicago Board of

Trade v. United States, 246 US. 231, 238, 38 S.Ct 242, 244, 62 L_Ed. 683

(1918):

{Tjhe court must ordinanly consider the facts peculiar to the

business to which the restraint is applied; its condit.on before and

after the restraint was imposed, the nature of the restraint and its

effect, actual or probable. The history of the restraint, the evil

believed to exist, the reason for adopting the particular remedy, the

purpose or end sought to be attained, are all relevant facts

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v. Indiana Federation of Dentists, 476 U.S. 447, 460-61, 106

S.Ct. 2009, 2019, 90 L.Ed.2d 445 (1986)."’

Once the plaintiff meets the burden of producing sufficient

evidence of market power, the burden then shifts to the

defendant to show that the challenged conduct promotes a

sufficiently pro-competitive objective. A restraint on

competition cannot be justified solely on the basis of social

welfare concerns. See, e.g., National Society of Professional

Engineers v. United States, 435 U.S. 679, 98 S.Ct. 1355, 55

L.Ed.2d 637 (1978); Indiana Dentists, 476 U.S. at 463, 106

S.Ct. at 2020. In rebuttal then, the plaintiff must demonstrate

that the restraint is not reasonably necessary to achieve the

stated objective. Bhan v. NME Hospitals, Inc., 929 F.2d 1404,

1413 (9th Cir.), cert. denied, 502 U.S. 994, 112 S.Ct. 617, 116

L.Ed.2d 639 (1991).

In the present case, the Commission emphasized that its

rule of reason standard required a methodology different from

that set out by the ALJ's initial decision. The Commission

chided the ALJ's approach — which evaluated the strength of the

patent, defined the relevant geographic and product markets,

calculated market shares, and then drew inferences from the

shares and other industry characteristics — as an inappropriate

manner of analyzing the competitive effects of the parties’

activities. Instead, the Commission's rule of reason dictated

application of the Indiana Federation exception, in that

complaint counsel need not prove the relevant market. See 476

U.S. at 460-61. Rather, the FTC was only required to show a

detrimental market effect. Thus, under the Commission's

'' Indiana Dentists noted an exception to the burden of proving market

power: “Since the purpose of the inquiries into market definition and market

power ts to determine whether an arrangement has the potential for genuine

adverse effects on competition, ‘proof of actual detrimental effects, such as

a reduction of output,’ can obviate the need for an inquiry into market power,

which ts but a ‘surrogate for detrimental effects.’ 476 U.S. at 460-61 7

(citing P. Areeda, Antitrust Law $ 1511, p. 429 (1986)).

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standard, once the FTC met the low threshold of demonstrating

the anticompetitive nature of the agreements, it found that

Schering and Upsher did not sufficiently establish that the

challenged activities were justified by procompetitive benefits.

Despite the appearance that it openly considered Schering and

Upsher's procompetitive affirmative defense, the Commission

immediately condemned the sett!ements because of their

absolute anti-competitive nature, anu aiscounted the merits of

the patent litigation. It would seem as though the Commission

clearly made its decision before it considered any contrary

conclusion.

We think that neither the rule of reason nor the per se

analysis 1s appropriate in this context. We are bound by our

decision in Valley Drug where we held both approaches to be

ill-suited for an antitrusi analysis of patent cases because they

seek to determine whether the challenged conduct had an

anticompetitive effect on the market. 344 F.3d 1294, 1311 n.

27.'* By their nature, patents create an environment of

exclusion, and consequently, cripple competition. The

anticompetitive effect is already present. “What is required

here is an analysis of the extent to which antitrust liability

—_

4

On remand, the district court in Valley Drug still applied a per se

analysis, and found those agreements to be illegal. See In re Terazosin

Hydrochloride Antitrust Litigation, _ F.Supp.2d __ (S.D. Fla. 2005). We

note that the case at bar 1s wholly different from Valley Drug. The critical

difference is that the agreements at issue in Valley Drug did not involve final

settlements of patent litigation, and, moreover, the Valley Drug agreements

did not permit the generic company to market its product before patent

expiration. On remand, the district court emphasized that the “[a]greement

did not resolve or even simplify Abbott's patent infringement action ... to the

contrary, the Agreement tended to prolong that dispute to Abbott's

advantage, delaying generic entry for a longer period of time than the patent

or any reasonable interpretation of the patent's protections would have

provided.” In re Terazosin Hydrochloride Antitrust Litigation, _ F. Supp.2d

__ (S.D. Fla. 2005). Given these material distinctions, the same analysis

cannot apply

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might undermine the encouragement of innovation and

disclosure, or the extent to which the patent laws prevent

antitrust liability for such exclusionary effects.” Id. Therefore,

in line with Valley Drug, we think the proper analysis of

antitrust liability requires an examination of: (1) the scope of

the exclusionary potential of the patent; (2) the extent to which

the agreements exceed that scope; and (3) the resulting

anticompetitive effects. Valley Drug, 344 F.3d at 1312."

A. The '743 Patent

“A patent shall be presumed valid.” 35 U.S.C. § 282. See

e.g., Doddridge v. Thompson, 22 U.S. 469, 483 (1824) (holding

that a patent is presumed valid until the contrary is shown);

Sure Plus Mfg. Co. v. Kobrin, 719 F.2d 1114, 1117 (11th Cir.

1983) (“Congress recognized the expertise of the patent office

on this matter when it provided for a legal presumption in favor

of patent validity for any patent issued by the patent office.”).

Engrafted into patent law is the notion that a patent grant

bestows “the right to exclude others from profiting by the

patented invention.”” Dawson Chein. Co. v. Rohm & Haas Co.,

-448 U.S. 176 (1980); see Valley Drug, 344 F.3d at 1304 (“A

patent grants its owner the lawful right to exclude others.”).

Thus, the Patent Act essentially provides the patent owner

'* The Commission wrote that it would neither address the exclusionary

power of Schering’s patent nor compare the patent's scope to the

exclusionary effect of the settlements. Rather, the Commission grounds its

decision in the untenable supposition that without a payment there would

have been different settlements with both ESI and Schering, resulting in

earlier entry dates: “we cannot assume that Schering had a right to exclude

Upsher's generic competition for the life of the patent any more than we can

assume that Upsher had the right to enter carlier. In fact we make neither

assumption, but focus on the effect that Schering's payment to Upsher was

likcly to have on the generic entry date which the parties would otherwise

have agreed to in a settlement.”

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“with what amounts to a permissible monopoly over the

patented work.” Telecom Technical Services Inc. v. Rolm Co.,

388 F.3d 820, 828 (1 1th Cir. 2004) (citing Zenith Radio Corp.

v. Hazeltine Research, Inc., 395 U.S. 100, 135, 89 S.Ct. 1562,

23 L.Ed.2d 129 (1969)). The Patent Act also explicitly allows

for the assignability of a patent; providing the owner with a

right te “grant or convey an exclusive right under his

application for patent...to the whole or any specified part of the

United States.” 35 U.S.C. § 261.

By virtue of its "743 patent, Schering obtained the legal

right to exclude Upsher and ESI from the market until they

proved either that the '743 patent was invalid or that their

products, Klor-Con and Micro-K 20, respectively, did not

infringe Schering's patent. Although the exclusionary power of

a patent may seem incongruous with the goals of antitrust law,

a delicate balance must be drawn between the two regulatory

schemes. Indeed, application of antitrust law to markets

affected by the exclusionary statutes set forth in patent law

cannot discount the rights of the patent holder. Simpson v.

Union Oil Co., 377 U.S. 13, 14, 84 S.Ct. 1051, 12 L.Ed.2d 98

(1964). (Patent laws “are in pari materia with the antitrust laws

and modifv them pro tanto (as far as the patent laws go).”).

Therefore, a patent holder does not incur antitrust liability when

it chooses to exclude others from producing its patented work.

Valley Drug, 344 F.3d at 1305.

A patent gives its owner the right to grant licenses, if it so

chooses, or it may nde tts wave alone until the patent expires.

Ethyl Gasoline Corp. v. United States, 309 U.S. 436, 456

(1940). What patent law does not do, however, is extend the

patentee’s monopoly beyond its statutory mght to exclude.

Mallinckrodt, Inc. v. Medipart, Inc. 976 F.2d 700, 708 (Fed.Cir.

1992); see also, United States v. Singer Mfg. Co., 374 U.S.

174, 196-197, 83 S.Ct. 1773, 10 L.Ed.2d 823 (1963)

(“[Bjeyond the limited monopoly which is granted, the

arrangements by which the patent is utilized are subject to the

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general law.... [T]he possession of a valid patent or patents

does not give the patentee any exemption from the provisions

of the Sherman Act beyond the limits of the patent

monopoly.”). If the challenged activity simply serves as a

device to circumvent antitrust law, then that activity is

susceptible to an antitrust suit. Asahi Glass Co., Ltd. v. Pentech

Pharmaceuticals, Inc., 289 F.Supp.2d 986, 991 (N.D. Ill. 2003),

In Asahi, Judge Posner gave an illustrative example of when

certain conduct transcends the confines of the patent:

Suppose a seller obtains a patent that it knows is almost

certainly invalid (that is, a!most certain not to survive a

judicial challenge), sues its competitors, and settles the

suit by licensing them to use its patent in exchange for

their agreeing not to sell the patented product for less

than the price specified in the license. In such a case,

the patent, the suit, and the settlement would be

devices--masks--for fixing prices, in violation of

antitrust law.

Id.

[t is uncontested that potassium chloride ts the unpatentable

active ingredient in Schering's brand-name drug K-Dur 20.

Schering won FDA approval in 1986 to sell its K-Dur 20

tablets. Under the Hatch- Waxman scheme, in order for Upsher

and ESI to obtain FDA approval to market their generic

versions of an approved drug product like K-Dur 20, they

simply needed to demonstrate that the drugs were bioquivalent,

i.e., that the “active ingredient of the new drug is the same as

that of the listed drug.” 21 U.S.C. § 355(j2)A)(ii(1)."” K-

Dur 20's uniqueness, and hence the reason for a patent, is the

‘In fact, Upsher reccived final FDA approval to market its Klor-Con

generic version in November 1998. ES! followed suit, gaining FDA

approval for Micro-K 20 m June 1999.

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time-reicas/ . 9Sule that surrounds the potassium chloride.

Because th — tent only covers the individualized delivery

method (the sustained-release formula), and not the active

ingredient itself, it is termed a “formulation” patent.

No one disputes that the '743 patent gave Schering the

lawful night to exclude infringing products from the market

until September 5, 2006. Nor is there any dispute that

Schering's agreement with Upsher gave it a license under the

‘743 patent to sell a microencapsulated form of potassium

chloride more than five years before the expiration of the '743

patent.'’ Likewise, ESI gained a license under the '743 patent

to sell its microencapsulated version more than two years

before the "743 patent expired. Perhaps most important, and

which the ALJ duly noted, is that FTC complaint counsel

acknowledged that it could not prove that Upsher and ESI

could have entered the market on their own prior to the '743

patent's expiration on September 5, 2006. This reinforces the

validity and strength of the patent.

Although the FTC alleges that Schering's settlement

agreements are veiled attempts to disguise a quid pro quo

arrangement aimed at preserving Schering's monopoly in the

potassium chloride supplement market, there has been no

allegation that the ‘743 patent itself is invalid or that the

resulting infringement suits against Upsher and ESI were

“shams.” Additionally, without any evidence to the contrary,

there is a presumption that the '743 patent is a valid one, which

gives Schering the ability to exclude those who infringe on its

product. Therefore, the proper analysis now turns to whether

there is substantial evidence to support the Commission's

conclusion that the challenged agreements restrict competition

beyond the exclusionary effects of the ‘743 patent. Valley

Drug, 344 F.3d at 1306; see also In re Ciprofloxacin

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'’ Upsher began selling Klor Con M20 on September 1, 2001.

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Hydrochloride Antitrust Litig., 261 F.Supp. 2d 188, 196

(E.D.N.Y. 2003).""

B. The Scope of Schering's Agreements

|. The Upsher Settlement

The FTC's complaint characterized the agreements at the

center of this contest as “honzontal market allocation

agreements,” whereby Schering reserved its sales of K-Dur 20

for several years, while Upsher and ESI refrained from selling

their generic versions of K-Dur 20 during that same time

period. Adding to the FTC's ire is the presence of “reverse

payments,” represented by settlement payments from the patent

owner to the alleged infringer. The Commission ruled that the

coupling of reverse payments with an agreement by the

generics not to enter the market before a particular date,

“raise[d] a red flag that distinguishes this particular litigation

settlement from most other patent settlements, and mandates a

further inquiry.” Slip. Op. at 29.

In the context of Schering's settlement with Upsher, the

FTC argues that the $60 million payment from Schering to

Upsher was not a bona fide royalty payment under the licenses

Schering obtained for Niacor and five other Upsher products.

instead, according to the FTC, the royalty payments constituted

payoffs to delay the introduction of Upsher's generic. The FTC

concedes that its position fails if it cannot prove a direct causal

link between the payments and the delay.

'* — It is patently obvious that the Commission's opinion did not employ this

analysis; preferring, instead, to proceed through its laborious rule of reason

framework, eventually branding the challenged restraints to be tilegal

horizontal markct allocation agreements. The Commission was ostensibly

silent with regard to the '743 patent, yet it cavalierly dismissed our holding

in Vallcy Drug, stating that a determination on the merits of the underlying

patent disputes was “not supported by law or logic.”

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The trial before the ALJ covered 8,629 pages of transcript,

involved forty-one witnesses, and included thousands of

exhibits. The trial revealed that Schering personnel evaluated

Niacor, and forecast its profit stream with a net present value of

$225-265 million. Upsher itself had invested significant time

and financial resources in Niacor. Moreover, Schering had a

long-documented and ongoing interest in licensing an

extended-release niacin product, as evidenced by its efforts to

acquire Niaspan from Kos Pharmaceuticals.

Evidence at trial also demonstrated that the personnel who

evaluated Niaspan's potential were unaware of the ongoing

litigation between Upsher and Schering, and had little, if any,

incentive to inflate Niacor's value. Indeed, many of the

estimates in conjunction with the Niacor evaluation traced the

independent conclusions of the team that evaluated Niaspan.

Schering's witnesses corroborated the documentary evidence,

and the ALJ found the $60 million payment to Upsher to be a

bona fide fair-value payment.

The Commission chose to align its opinion with the two

witnesses presented by the FTC. One witness, Dr. Nelson Levy

(“Levy”) was proffered as an expert in pharmaceutical

licensing and valuation. He concluded that the $60 million

payment was “grossly excessive,” and that Schering's due

diligence in evaluating Niacor fell astonishingly short of

industry standards. Levy cited Upsher and Schering's post-

settlement behavior, as proof of the agreement's artificial

nature. We are troubled by Levy's testimony. Interestingly,

Levy arrived at his conclusions without performing a

quantitative analysis of Niacor or any of the other Upsher

products licensed by Schering. Additionally, Levy lacked

expertise in the area of cholesterol-lowering drugs and niacin

supplements. Finally, Levy's unpersuasive appraisal of the

post-settlement behavior blatantly ignored the parties’ ongoing

communications and the fact that the niacin market essentially

bottomed out. Although the Commission's opinion does not

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state that it in relying on Levy's testimony, it curiously mirrors

each of Levy's conclusions.

The FTC also offered Professor Timothy Bresnahan

(“Bresnahan’’) to prove that Schering's payment was not for the

Niacor license. While Bresnahan neither challenged Niacor's

sales projections nor discounted its economic value, Bresnahan

nonetheless opined that the payment was for Upsher's delayed

entry, and not Niacor. Bresnahan based his conclusions on his

interpretation of the parties’ subjective incentives to trade a

payment for delay. Bresnahan specifically pointed to

Schering's failed transactions with Kos and the lack of other

competitors vying for Niacor as evidence that the payment was

not connected to the license.

Like the Levy testimony, the Commission did not expressly

adopt Bresnahan's theories, but his rationale and the

Commission's conclusions became one and the same. The

Commission is quite comfortable with assenting to Bresnahan's

rather amorphous “incentive” theory despite its lack of

empirical foundation.'? Unfortunately, Bresnahan's so-called

incentives do not rise to the level of legal conclusions. We

understand that certain incentives may rank high in these

transactions, but it also true that the possibility of an outside

impetus often lays dormant. The simple presence of economic

motive weighs little on the scale of probative value. See

Serfecz v. Jewel Food Stores, 67 F.3d 591, 600-01 (7th Cir.

1995) (“The mere existence of mutual economic advantage, by

itself, does not tend to exclude the possibility of independent,

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While the Commission's opinion conspicuously notes that it does not

“adopt his terminology,” it nonetheless endorses Bresnahan’s incentive

analysis: “We agree that there are strong monetary incentives for the

pioneer and the generic to share the pioncer’s substantial profits until the

expiration of the patent, rather than compete head-to-head. The existence

of these strong incentives, standing alone, obviously does not amount to

proof of a law violation, but it may help to resolve conflicting inferences.”

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legitimate action and supplies no basis for inferring a

conspiracy.”).

The ALJ rejected the FTC's experts, concluding that

testimony from Schering's witnesses “provides direct evidence

that the parties did not exchange money for delay.” The

Commission disagreed, and determined that Niacor was not

worth $60 million. To prove its point, the Commission relied

on somewhat forced evidence: (1) the unconvincing fact that

doctors gave Kos’ niacin product mixed reviews, causing

Schering to value those profits at an apparently contemptible

$254 million; (2) the meretricious argument that Schering's

personnel did not adequately assess Niacor's safety;”? (3) the

Commission's questionable non-expert opinion that Schering

should have done more due diligence;' (4) the Commission's

belief that the European market — where Schering held the

Niacor license — for a niacin product was less desirable than the

U.S. market; and (5) Schering's post-settlement decision to

© In his testimony before the ALJ, Dr. Levy asserted that Niacor was toxic

to the liver and criticized Schering for not taking liver biopsies on Upsher's

clinical patients, who had long-since exited the trial progra’ Levy's later

testimony revealed that he was not an expert in cholesterol-reducing drugs,

and admitted that he “probably overstated” his opinion. The Commission's

opinion emphasizes that it did not rely on Dr. Levy's testimony, yet again it

arrives at the same conclusion, despite what we would presume to be a

similar lack of knowledge in cholesterol-reducing drugs. It puzzles us that

the Commission's opinion carefully traces Schering's due diligence and goes

to great pains to highlight the intricate details, but still scolds Schering for

not doing more.

*! The Commission's opinion cited no authority for this assumption, but

it also rejects “any suggestion that a reasonably adequate product review

must necessarily take months, because the opportunity may no longer be on

the table.”

“This opinion was offered by a Kos official, who saw the U.S. market as

“more appealing than the European market.” Evidence shows, and even the

FTC's experts agreed, that the worldwide market Schering had acquired

rights to was at least as large as the U.S. market.

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discontinue its Niacor efforts in light of the poor sales effected

by Kos’ Niaspan.”’

To borrow from the Commission's own words, we think its

conclusion that Niacor was not worth $60 million, and that

settlement payment was to keep Upsher off the market is “not

supported by law or logic.” Substantial evidence requires a

review of the entire record at trial, and that most certainly

includes the ALJ's credibility determinations and the

overwhelming evidence that contradicts the Commission's

conclusion. Universal Camera, 340 U.S. at 487-488, 496

(1951); see also Equifax Inc. v. FTC, 678 F.2d 1047, 1052

(11th Cir. 1982).

The ALJ made credibility findings based upon his

observations of the witnesses’ demeanor and the testimony

given at trial. The Commission rejected these findings, and

instead relied on information that was not even in the record.

The Supreme Court has noted the importance of an examiner's

determination of credibility, and explained that evidence which

supports an administrative agency's fact-finding “may be less

substantial when an impartial, expenenced examiner who has

observed the witnesses and lived with the case has drawn

conclusions different from the [agency's] ...” 1d°* Additionally,

the Court instructs that “[t}he findings of the examiner are to be

considered along with the consistency and inherent probability

of testimony.” Id.

We think that this record consistently demonstrates the

factors that Schering considered, and there is nothing to

undermine the clear findings of the ALJ that this evidence was

** Niaspan’s sales were in fact disappointing. Market analysts predicted

its 1999 sales to reach $169.3 million, and Schering's more conservative

estimate calculated $10! million for the same year. In actuality, the sales

were only $37.9 million.

At the time of the opinion in Universal Camera, an “examiner”

performed the same functions as an ALJ.

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reliable. The Commission's finding that the “Upsher licenses

were worth nothing to Schering” overlooks the very nature of

the pharmaceutical industry where licenses are very often

granted on drugs that never see the market.” Likewise, the

essence of research and development is the need to encourage

and foster new innovations, which necessarily involves

exploring licensing options and selecting which products to

pursue.

Finally, we note that the terms of the Schering-Upsher

agreement expressly describes three payments totaling $60

million as “up-front royalty payments.” The surrounding

negotiations, trial testimony, and the record all evidence that

both parties intended “royalty” to denote its traditional

meanmg: that Schering would pay Upsher for the licenses and

production rights of Upsher's products. See e.g., Sierra Club,

Inc. v. C.L.R., 86 F.3d 1526, 1531 (9th Cir. 1996) (noting that

“ ‘royalty’ commonly refers to a payment made to the owner of

property for permitting another to use the property”) (citing

Black's Law Dictionary 1330-31 (6th ed. 1979)). There is

nothing to refute that these payments are a fair price for Niacor

and the other Upsher products. Schering-Plough made a stand-

alone determination that it was getting as much in return from

these products as it was paying, and just because the agreement

also includes Upsher's entry date into the potassium chloride

supplement market, one cannot infer that the payments were

solely for the delay rather than the licenses. See Valley Drug,

344 F.3d at 1309. Thus, the substantial and overwhelming

evidence undercuts the Commission's conclusion that

Schering's agreement with Upsher was illegal.

* At trial, the FTC selected eight products that Schering had licensed from

compamies other than Upsher for comparative analysis Five of those eight

products were never marketed.

27a

2. The ESI Settlement

The Commission separately addressed Schering's settlement

with ESI. Although it purported to analyze this agreement

under the same scheme as it did the Upsher settlement, there is

far less development of the factual record to support the

Commission's conclusion that the settlement was unreasonable.

At trial, the FTC called no fact witnesses to testify about the

ESI settlement, and its economic expert offered only brief

testimony. The Commission's opinion itself spends little time

on the ESI settlement, and begins with the recognition that the

case is based on “relatively limited evidence.” On the other

hand, Schering produced experts who posited that Schering

would have won the patent case, and that the ESI's January |,

2004, entry date reasonably reflected the strength of Schering's

case. The FTC did not rebut this testimony, but rather ignored

it.

It seems the sole indiscretion committed in the context of

the ESI settlement is the inclusion of monetary payments. The

Commission ignored the lengthy mediation process, and

insisted that the parties could have reached an alternative

settlement with an earlier-entry date. We do not pretend to

understand the Commission's profound concern with this

settlement, but it takes particular exception to the $10 million

payment, which was contingent on FDA approval of the

generic product. The Commission also subtly questions the

validity of the $5 million for legal costs. We might only guess

that if the legal fee tallied $2 million — the arbitrary cap the

Commission would allow for such settlements — it would not

garner the same scrutiny.

The Commission, however, refused to consider the

underlying patent litigation, and its certainty to be a bitter and

prolonged process. All of the evidence of record supports the

conclusion of the ALJ that this is not the case of a “naked

payment” aimed to delay the entry of product that is “legally

28a

ready and able to compete with Schering.” The litigation that

unfolded between Schering and ESI was fierce and

impassioned. Fifteen months of mediation demonstrates the

doubt of a peaceful conclusion (or a simple compromise, as the

Commission would characterize it).

That the parties to a patent dispute may exchange

consideration to settle their litigation has been endorsed by the

Supreme Court. See Standard Oil Co. v. United States, 283

U.S. 163, 170-71 n. 5 (1931) (noting that the interchange of

rights and royalties in a settlement agreement “may promote

rather than restrain competition”). Veritably, the Commission's

opinion would leave settlements, including those endorsed and

facilitated by a federal court, with little confidence. The

general policy of the law is to favor the settlement of litigation,

and the policy extends to the settlement of patent infringement

suits. Flex-Foot, Inc. v. CRP, Inc., 238 F.3d 1362, 1368 (Fed.

Cir. 2001); Foster v. Hallco Manufacturing Co., 947 F.2d 469,

477 (Fed. Cir. 1991); Aro Corp. v. Allied Witan Co., 531 F.2d

1368, 1372 (6th Cir. 1976). Patent owners should not be m a

worse position, by virtue of the patent right, to negotiate and

settle surrounding lawsuits. We find the terms of the settlement

to be within the patent's exclusionary power, and “reflect a

reasonable implementation” of the protections afforded by

patent law. Valley Drug, 344 F.3d at 1312.

C. The Anticompetitive Effects

Our final line of inquiry turns to whether these agreements

were indeed an “unfair method of competition.” The FTC

Act's prohibition on such agreements encompasses violations

of other antitrust laws, including the Sherman Act, which

prohibits agreements in restraint of trade. 15 U.S.C. § 45(a);

California Dental Ass'n., 526 U.S. at 763 n. 3. In California

Dental, the Supreme Court required that the anticompetitive

effect cannot be hypothetical or presumed. Rather, the probe

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must turn to “whether the effects actually are anticompetitive.”

Id. at 775 n. 12.

The restraints at issue here covered any “sustained release

microencapsulated potassium chloride tablet.” Such a specific

clause — an “ancillary restraint” — is routine to define the

parameters of the agreement and to prevent future litigation

over what may or may not infringe upon the patent. See

Rothery Storage & Van Co. v. Atlas Van Lines, Inc., 792 F.2d

210, 224 (D.C. Cir. 1986) ( “The ancillary restraint is

subordinate and collateral in the sense that it serves to make the

main transaction more effective im accomplishing _ its

purpose.”).. Ancillary restraints are generally permitted if they

are “reasonably necessary” toward the contract's objective of

utility and efficiency. See Law v. NCAA, 134 F.3d 1010, 1019

(10th Cir. 1998).

The efficiency-enhancing objectives of a patent settlement

are clear, and “[pjublic policy strongly favors settlement of

disputes without litigation.” Aro Corp. v. Allied Witan Co., 531

F.2d 1368, 1372 (6th Cir. 1976). See also Schlegal Mfg. Co. v.

U.S.M. Corp., 525 F.2d 775, 783 (6th Cir. 1975) (“The

importance of encouraging settlement of patent-infringement

litigation ... cannot be overstated.”). In order for a condition to

be ancillary, an agreement limiting competition must be

secondary and collateral to an independent and legitimate

transaction. Rothery Storage, 792 F.2d at 224. Naturally, the

restraint imposed must relate to the ultimate objective, and

cannot be so broad that some of the restraint extinguishes

competition without creating efficiency. Even restraints

ancillary in form can in substance be illegal if they are part of

a general plan to gain monopoly control of a market. United

States v. Addyston Pipe & Steel Co., 85 F. 271, 282-83 (6th Cir.

1898). Such a restraint, then, is not ancillary.

Under the Schering-Upsher agreement, the scope of the

products subject to the September |, 2001! entry date

demonstrate an efficient narrowness. No other products were

30a

delayed by the ancillary restraints contained in the agreements.

The '743 patent claims a “controlled release

[microencapsulated] potassium chloride tablet.” The language

in the Schering-Upsher agreement covers the identical reach of

the '743 patent. There is no broad provision that detracts from

the efficiency of settling the underlying patent litigation.

Nevertheless, the Commission rejected the notion that the

narrow restraints were legitimate and reasonable means of

accomplishing the settlement, and refused to consider that this

settlement preserved public and private resources, and that the

resultant certainty ultimately led to more intense competition.

The Commission's opinion requires the conclusion that but

for the payments, the parties would have fashioned different

settlements with different entry dates. Although it claimed to

apply a rule of reason analysis, which we disagree with on its

own, the Commission pointedly states that it logically

concluded that “quid pro quo for the payment was an

agreement by the generic to defer entry date beyond the date

that represents an otherwise reasonable litigation compromise.”

We are not sure where this “logic” derives from, particularly

given our holding in Valley Drug. “It is not obvious that

competition was limited more than that lawful degree by paying

potential competitors for their exit ... litigation is a much more

costly mechanism to achieve exclusion, both to the parties and

to the public, than is settlement.” Id. at 1309.

The Commission rationalizes its decision not to consider

the exclusionary power of the patent by asserting that the

parties could have attained an earlier entry without the role of

payments. There is simply no evidence in the record, however,

that supports this conclusion. The Commission even

recognized that the January |, 2004 entry date in the ESI

settlement was “non-negotiable.” For its part, Schering

presented experts who testified to the litigation truism that

settlements are not always possible. Indeed, Schering's experts

3la

agreed that ancillary agreements may be the only avenue to

settlement.

The proposition that the parties could have “simply

compromised” on earlier entry dates is somewhat myopic,

given the nature of patent litigation and the role that reverse

payments play in settlements. It is uncontested that parties

settle cases based on their perceived risk of prevailing in and

losing the litigation. Pre-Hatch-Waxman, Upsher and ESI

normally would have had to enter the market with their

products, incurring the costs of clinical trials, manufacturing

and marketing. This market entry would have driven down

Schering's profits, as it took sales away. As a result, Schering

would have sued ESI and Upsher, seeking damages for Jost

profits and willful infringement. Assuming the patent is

reasonably strong, and the parties then settled under this

scenario, the money most probably would flow from the

infringers to Schering because the generics would have put

their companies at risk by making infringing sales.

By contrast, the Hatch-Waxman Amendments grant generic

manufacturers standing to mount a validity challenge without

incurring the cost of entry or risking enormous damages

flowing from any possible infringement. See In re

Ciprofloxacin Hydrochloride Antitrust Litigation, 261

F.Supp.2d 188, 251 (E.D.N.Y. 2003). Hatch-Waxman

essentially redistributes the relative risk assessments and

explains the flow of settlement funds and their magnitude. Id.

Because of the Hatch-Waxman scheme, ESI and Upsher gained

considerable leverage in patent litigation: the exposure to

liability amounted to litigation costs, but paled in comparison

to the immense volume of generic sales and profits. This

statutory scheme could then cost Schering its patent.

By entering into the settlement agreements, Schering

realized the full potential of its infringement suit - a

determination that the '743 patent was valid and that ESI and

Upsher would not infringe the patent in the future. Furthermore,

32a

although ESI and Upsher obtained less than what they would

have received from successfully defending the lawsuits (the

ability to immediately market their generics), they gained more

than if they had lost. A conceivable compromise, then, directs

the consideration from the patent owner to the challengers. Id.

Ultimately, the consideration paid to Upsher and ESI was

arguably less than if Schering’s patent had been invalidated,

which would have resulted in the generic entry of potassium

chloride supplements.

In fact, even in the pre-Hatch-Waxman context, “implicit

consideration flows from the patent holder to the alleged

infringer.” Id. If Schering had been able to prove damages

from infringing salcs, and settled before trial for a sum less than

the damages, the result is a windfall to the generic

manufacturers who essentially keep a portion of the profits. If

this were true, then under the Commission's analysis, such a

settlement would be a violation of antitrust law because the

infringer reaped the benefit of the patent holder's partial

surrender of damages. Like the reverse payments at issue here,

“such a rule would discourage any rational party from settling

a patent case because it would be an invitation to antitrust

litigation.” Id.

The Commission's inflexible compromise-without-payment

theory neglects to understand that “[rjeverse payments are a

natural by-product of the Hatch-Waxman process.” Id. Pure

compromise ignores that patents, payments, and settlement are,

in a sense, all symbiotic components that must work together

in order for the larger abstract to succeed. As Judge Posner

emphasized in Asahi, “[i}f any settlement agreement can be

characterized as involving ‘compensation’ to the defendant, who

would not settle unless he had something to show for the

settlement. If any settlement agreement is thus classified as

involving a forbidden ‘reverse payment,’ we shall have no more

patent settlements.” Asahi Glass Co.. 289 F.Supp.2d at 994.

We agree. If settlement negotiations fail and the patentee

33a

prevails in its suit, competition would be prevented to the same

or an even greater extent because the generic could not enter

the market prior to the expiration of the patent. See In re

Ciprofloxacin Hydrochloride Antitrust Litigation, 26]

F.Supp.2d 188, 250-52 (E.D.N.Y.2003). A prohibition on

reverse-payment settlements would “reduce the incentive to

challenge patents by reducing the challenger's settlement

options should he be sued for infringement, and so might well

be thought anticompetitive.” Asahi Glass Co., 289 F .Supp.2d

at 994.

There is no question that settlements provide a number of

private and social benefits as opposed to the inveterate and

costly effects of litigation. See generally D. Crane, “Exit

Payments in Settlement of Patent Infringement Lawsuits:

Antitrust Rules and Economic Implications,” 54 Fla. L. Rev.

747, 760 (2002). Patent litigation breeds a litany of direct and

indirect costs, ranging from attorney and expert fees to the

expenses associated with discovery compliance. Other costs

accrue for a variety of reasons, be it the result of

uncompromising legal positions, differing strategic objectives,

heightened emotions, lawyer incompetence, or sheer moxie.

Id; see also, S. Carlson, Patent Pools and the Antitrust

Dilemma, 16 Yale. J. Reg. 359, 380 (1999° “U.S. patent

litigation costs $1 billion annually).

Finally, the caustic environment of patent litigation may

actually decrease product innovation by amplifying the period

of uncertainty around the drug manufacturer's ability to

research, develop, and market the patented product or allegedly

infringing product. The intensified guesswork involved with

lengthy litigation cuts against the benefits proposed by a rule

that forecloses a patentce’s ability to settle its infringement

claim. See In re Tamoxifen Citrate Antitrust Litig., 277

F.Supp.2d 121, 133(E.D.N.Y. 2003) (noting that the settlement

resolved the parties’ complex patent litigation, and in so doing,

“cleared the field” for other ANDA filers). Similarly, Hatch-

34a

Waxman settlements, likes the ones at issue here, which result

in the patentee’s purchase of a license for some of the alleged

infringer's other products may benefit the public by introducing

a new nival isto the market, facilitating competitive production,

and encouraging further innovation. See H. Hovenkamp, et al.,

Anticompetitive Settlement of Intellectual Property Disputes 87

Minn. L.Rev. at 1719, 1750-5! (2003); see also H.

Hovenkamp Antitrust Law: An Analysis of Antitrust Principles

and Their Application, 4 1780a (1999).

Despite the associated benefits of settlements — which

include the avoidance of the burde..some costs and the

resolution of uncertainty regarding the respective rights and

obligations of party litigants — the Commission manufactured

a rule that would make almost any settlement involving a

payment illegal.“ Furthermore, the Commission's minimal

allowance for $ 2 million in litigation costs is rather naive.

While we agree that a settlement cannot be more

anticompetitive than litigation, see Valley Drug, 344 F.3d at

1312, we must recognize “[a] suitable accommodation between

antitrust law's free competition requirement and the patent

regime's incentive system.” 344 F.3d at 1307.

We have said before, and we say it again, that the size of

the payment, or the mere presence of a payment, should not

dictate the availability of a settlement remedy. Due to the

“asymmetrics of risk and large profits at stake, even a patentee

confident in the validity of its patent might pay a potential

infringer a substantial sum in settlement.” Id. at 1310. An

exception cannot lie, as the Commission might think, when the

issue turns on validity (Vailey Drug) as opposed to

infringement (the Schering agreements).’’ The effect is the

26

Directly contrary to our opinion in Valley Drug.

*” The Schering agreements would necessarily be stronger than those in

Valley Drug, where the facts demonstrated the likelihood of an invalid

patent, because a valid patent could operate to exclude all infringing

3Sa

same: a generic's entry into the market is delayed. What we

must focus on is the extent to which the exclusionary effects of

the agreement fall within the scope of the patent's protection.

Id. Here, we find that the agreements fell well within the

protections of the '743 patent, and were therefore not illegal.

V. Conclusion

Valley Drug established the law in our Circuit. Simply

because a brand-name pharmaceutical company holding a

patent paid its generic competitor money cannotbe the sole

basis for a violation of antitrust law. This alone underscores

the need to evaluate the strength of the patent. Our conclusion,

to a degree, and we hope that the FTC is mindful of this,

reflects policy. Given the costs of lawsuits to the parties, the

public problems associated with overcrowded court dockets,

and the correlative public and private benefits of settlements,

we fear and reject a rule of law that would automatically

invalidate any agreement where a patent-holding

pharmaceutical manufacturer settles an infringement case by

negotiating the generic's entry date, and, in an ancillary

transaction, pays for other products licensed by the generic.

Such a result does not represent the confluence of patent and

antitrust law. Therefore, this Court grants the petition for

review. Accordingly, we SET ASIDE the decision of the

Federal Trade Commission and VACATE its cease and desist

order.

products for the life of the patent.

36a

APPENDIX B

UNITED STATES OF AMERICA

BEFORE FEDERAL TRADE COMMISSION

COMMISSIONERS:

TIMOTHY J. MURIS, CHAIRMAN

MOZELLE W. THOMPSON

ORSON SWINDLE

THOMAS B. LEARY

PAMELA JONES HARBOUR

IN THE MATTER OF

SCHERING-PLOUGH CORPORATION,

A CORPORATION,

UPSHER-SMITH LABORATORIES, INC.,

A CORPORATION,

AND

AMERICAN HOME PRODUCTS CORPORATION,

A CORPORATION.

Docket No. 9297

FINAL ORDER -

The Commission has heard this matter on the appeal of

Counsel Supporting the Complaint from the Initial Decision

37a

and on briefs and oral argument in support of and in opposition

to the appeal. For the reasons stated in the accompanying

Opinion of the Commission, the Commission has determined

.0 reverse and vacate the Initial Decision and enter the

following order. Accordingly,

I.

IT IS ORDERED that for the purposes of this Order, the

following definitions shall apply:

A. “Respondent Schering” means Schering-Plough

Corporation, its directors, officers, employees, agents,

representatives, predecessors, successors, and assigns;

its subsidiaries, divisions, groups, and affiliates

controlled by Schering-Plough Corporation, and the

respective directors, officers, employees, agents,

representatives, successors, and assigns of each.

B. “Respondent Upsher” means Upsher-Smith

Laboratories, Inc., its directors, officers, employees,

agents, representatives, predecessors, successors, and

assigns; its subsidiaries, divisions, groups, and affiliates

controlled by Upsher-Smith, and the respective

directors, officers, employees, agents, representatives,

successors, and assigns of each.

C. “Commission” means the Federal Trade Commission.

D. “180-day Exclusivity Period” means the period of time

established by Section 595(j)(5)(B)(iv) of the Federal

Food, Drug, and Cosmetic Act (21 U.S.C.

§ 355G)(5)(B)iv) (2003)).

38a

. “AB-rated Generic Version” means an ANDA found by

the Food and Drug Administration to be bioequivalent

to the Referenced Drug Product, as defined under 21

U.S.C. § 355(4j)(8)(B) (2003).

. “Agreement” means anything that would constitute an

agreement under Section | of the Sherman Act, 15

U.S.C. § 1 (2003), or Section 5 of the Federal Trade

Commission Act, 15 U.S.C. § 45 (2003).

. “ANDA” means an Abbreviated New Drug

Application, as defined under 21 U.S.C. § 355(j).

. “ANDA Filer” means a party who has filed an ANDA

with the FDA.

“ANDA Product” means the product to be

manufactured under the ANDA that is the subject of the

Patent Infringement Claim.

“Drug Product” means a finished dosage form (e.g.,

tablet, capsule, or solution) that contains a drug

substance, generally, but not necessarily, in association

with one or more other ingredients, as defined in 21

C.F.R. § 314.3(b).

. “Effective Date” means the date of entering into the

Agreement.

. “FDA” means the United States Food and Drug

Administration.

. “NDA” means a New Drug Application, as defined

under 21 U.S.C. § 355(b).

39a

N. “NDA Holder” means: (1) the party that received FDA

approval to market a Drug Product pursuant to an NDA,

(2) a party owning or controlling enforcement of the

patent(s) listed in the Approved Drug Products With

Therapeutic Equivalence Evaluations (commonly

known as the “FDA Orange Book”) in connection with

the NDA, or (3) the predecessors, subsidiaries,

divisions, groups and affiliates controlled by,

controlling, or under common control with any of the

entities described in subparagraphs (1) and (2) above

(such control to be presumed by direct or indirect share

ownership of 50% or greater), as well as the licensees,

licensors, successors, and assigns of each of the

foregoing.

O. “Patent Infringement” means infringement of any

patent or of any filed patent application, extension,

reissue, renewal, division, coritinuation, continuation in

part, reexamination, patent term restoration, patents of

addition and extensions thereof.

P. “Patent Infringement Claim” means any allegation

made to an ANDA Filer, whether or not :ncluded in a

complaint filed with a court of law, that its ANDA or

ANDA Product may infringe any patent held by, or

exclusively licensed to, the NDA Holder of the

Reference Drug Product.

Q. “Person” means both natural persons and artificial

persons, including, but not limited to, corporations,

unincorporated entities, and governments.

R. “Reference Drug Product” means the Drug Product

identified by the ANDA Filer as the Drug Product upon

which the ANDA Filer bases its ANDA.

40a

S. “Relinquish” means abandon, waive, or relinquish.

T. “Sale of Drug Products” means the sale of Drug

Products in or affecting commerce, as commerce is

defined in Section 4 of the Federal Trade Commission

Act, 15 U.S.C. § 44 (2003).

IT IS FURTHER ORDERED that in connection with the

Sale of Drug Products, each Respondent shall cease and desist,

directly or indirectly, from being a party to any Agreement

resolving or settling a Patent Infringement Claim in which:

A. an ANDA Filer receives anything of value; and

B. the ANDA Filer agrees not to research, develop,

manufacture, market, or sell the ANDA Product for any

period of time.

PROVIDED, HOWEVER, that nothing in this Paragraph

shall prohibit a resolution or settlement of a Patent

Infringement Claim in which:

(1) a Respondent is either the NDA Holder or the

ANDA Filer;

(2) the value paid by the NDA Holder to the ANDA

Filer as a part of the resolution or settlement of the

Patent Infringement Claim includes no more than

(1) the right to market the ANDA Product prior to

the expiration of the patent that is the basis for the

Patent Infringement Claim, and (2) the lesser of the

NDA Holder's expected future litigation costs to

4la

resolve the Patent Infringement Claim or $2

million; and

(3) Respondent has notified the Commission, as

described in Paragraph V.

HL.

IT IS FURTHER ORDERED that, when a Respondent

makes or is subject to a Patent Infringement Claim in which

such Respondent is either the NDA Holder or the ANDA Filer,

Respondent shall cease and desist, in connection with the Sale

of Drug Products, from being a party to any Agreement in

which the ANDA Filer agrees to refrain from researching,

developing, manufacturing, marketing, or selling any Drug

Product that:

A. could be approved for sale by the FDA pursuant to an

ANDA,; and

B. is neither the subject of any written claim or allegation

of Patent Infringement nor supported by a good faith

opinion of counsel that the Drug Product would be the

subject of such a claim or allegation if disclosed to the

NDA Holder.

IV.

IT IS FURTHER ORDERED that, in any instance where

a Respondent is a party to a Patent Infringement lawsuit in

which it is either the NDA Holder or the alleged infringer

ANDA Filer, such Respondent shall cease and desist, directly

or indirectly, in connection with the Sale of Drug Products,

from being a party to any Agreement in which:

42a

A. the parties do not agree to dismiss the litigation;

B. the NDA Holder provides anything of value to the

alleged infringer; and

C. the ANDA Filer agrees to refrain during part or all of

the course of the litigation from selling the ANDA

Product, or any Drug Product contaiming the same

active chemical ingredient as the ANDA Product.

PROVIDED, HOWEVER, such an Agreement is not

prohibited by this Order when entered into in conjunction with

a joint stipulation between the parties that the court may enter

a preliminary injunction pursuant to Rule 65 of the Federal

Rules of Civil Procedure, Fed. R. Civ. P. 65, if:

(1) together with the stipulation for a preliminary

injunction Respondent provides the court with the

proposed Agreement, as well as a copy of the

Commission's Complaint and Order in this matter,

(2) Respondent has notified the Commission, as

described in Paragraph V, at least thirty (30) days

prior to submitting the stipulation for a preliminary

injunction;

(3) Respondent does not oppose any effort by the

_Commission to participate, im any capacity

permitted by the court, in the court’s consideration

of any such action for preliminary relief; and

(4) (a) the court issues an order and the parties’

agreement conforms to said order; or

43a

(b) the Commission determines, at the request of

Respondent, that entering into the stipulation

would not raise issues under Section 5 of the

Federal Trade Commission Act, 15 U.S.C. § 45.

PROVIDED FURTHER THAT nothing in Paragraph IV

shall be interpreted to prohibit or restrict the right of

Respondent unilaterally to seek relief from the court (including,

but not limited to, applying for preliminary injunctive relief or

seeking to extend, or reduce, the 30-month stay pursuant to 21

U.S.C. § 355G(5)(B)(iii)).

Vv.

IT IS FURTHER ORDERED that:

A. Each Respondent shall notify the Commission, as

required by Paragraphs II and IV, in the form ofa letter

(“Notification Letter’) submitted to the Secretary of the

Commission at least thirty (30) days prior to

consummating the proposed Agreement (hereinafter,

the “First Waiting Period”) and containing the

following information:

(1) the docket number and caption name of this Order;

(2) a statement that the purpose of the Notification

Letter is to give the Commission prior notification

ofa proposed Agreement as required by this Order;

(3) identification of the parties involved in the

proposed Agreement;

(4) identification of all Drug Products involved in the

proposed Agreement; ;

44a

(5) identification of all Persons (to the extent known)

who have filed an ANDA with the FDA (including

the status of such application) for any Drug Product

containing the same chemical entity(ies) as the

Drug Product(s) involved in the proposed

Agreement,

(6) a copy of the proposed Agreement;

(7) identification of the court, and a copy of the docket

sheet, for any legal action which involves either

party to the proposed Agreement and relates to any

Drug Product(s) containing the same chemical

entity(ies) involved in the Agreement; and

(8) all documents which were prepared by or for any

officer(s) or director(s) of Respondent for the

purpose of evaluating or analyzing the proposed

Agreement.

B. If the Notification Letter is provided pursuant to: |

(1) Paragraph [I, representatives of the Commission

- may make a written request for additional

information or documentary material (as if the

request were within the meaning of 16 C.F.R. §

803.20) prior to expiration of the First Waiting

Period. If such a request for additional information

is made, Respondent shall not execute the proposed

Agreement until expiration of thirty (30) days

following complete submission of such additional

information or documentary material.

45a

(2) Paragraph IV, Respondent may execute the

proposed Agreement upon expiration of the First

Waiting Period.

A Respondent may request early termination of the First

Waiting Periods in this Paragraph V from the Director of the

Commission’s Bureau of Competition.

Vi.

IT IS FURTHER ORDERED that each Respondent shall

file a verified written report within sixty (60) days after the date

this Order becomes final, annually thereafter for five (5) years

on the anniversary of the date this Order becomes final, and at

such other times as the Commission may by written notice

require, setting forth in detail the manner and form in which

Respondent intends to comply, is complying, and has complied

with this Order. Each Respondent shall include in tts

compliance reports, among other things that are required from

time to time, a full description of the efforts being made to

comply with this Order.

VIL.

IT IS FURTHER ORDERED that each Respondent shall

notify the Commission at least thirty (30) days prior to any

proposed change in Respondent such as _ dissolution,

assignment, sale resulting in the emergence of a successor

corporation, the creation or dissolution of subsidiaries, or any

other change in Respondent that may affect compliance

obligations arising out of this Order.

46a

Vill.

IT IS FURTHER ORDERED that, for the purpose of

determining or securing compliance with this Order and subject

to any legally recognized privilege or immunity, and upon

written request with reasonable notice to Respondents,

Respondents shall permit any duly authorized representative of

the Commission:

A. Access, during office hours and in the presence of

counsel, to all facilities, and to inspect and copy all

books, ledgers, accounts, correspondence, memoranda,

calendars, and other records and documents in their

possession or under their control relating to compliance

with this Order; and

B. To interview officers, diréctors, employees, agents, and

other representatives of Respondents, who may have

counsel present regarding such compliance issues.

IX.

IT IS FURTHER ORDERED that this Order shall

terminate ten (10) years from the date on which it becomes

final.

By the Commission.

Donald S. Clark

Secretary

SEAL

ISSUED: December 8, 2003

47a

Public Record Version

Int atter ing-Plo ti

Docket No. 9297

Opinion of the Commission

By LEARY, Commissioner:

I. Introduction and Statement of Issues —

This challenging case raises important policy issues at the

intersection of patent law and antitrust law. It involves the

settlement of patent litigation between the manufacturer of a

patented drug and two would-be generic competitors, in the

context of the Drug Price Competition and Patent Term

Restoration Act (commonly known as the Hatch-Waxman Act),

21 U.S.C. § 355 (2001). This statute, passed in 1984, was

intended to facilitate earlier entry by the manufacturers of

generic drugs (the “generic’”’), and thereby reduce average

prices paid by consumers. At the same time, Congress wanted

to preserve incentives for continued innovation by research-

based pharmaceutical companies (the “pioneer”).'

The legislative compromise modified the risks and

incentives in patent litigation for both pioneer and generic

manufacturers. Among other things, the compromise made it

possible for a generic to challenge a pioneer’s patent before the

generic actually enters the market, with significantly less

exposure to risk of a large damage verdict if the patent is

successfully defended. On the other hand, the pioneer can get

an automatic stay of up to 30 months — in effect a “preliminary

' H.R. Rep No. 98-857, pt. 1, at 14-15 (1984), reprinted in 1984

U.S.C.C_A.N. 2647-48.

48a

injunction” — without meeting the burden of proof required in

a customary patent challenge.

The predictable result has been an increase in

pioneer/generic patent litigation and an increase in litigation

settlements. The Commission has studied litigation under

Hatch-Waxman in some depth,’ and has challenged other

settlements as anticompetitive.’ A common theme of these

challenges has been that particular settlement terms delayed

generic entry that otherwise would have been likely to occur.

The other cases were resolved by consent orders, however, and

this is the first time the Commission has addressed

pioneer/generic patent settlements with the benefit of a full

administrative trial and record. Notwithstanding the novelty of

some issues, we have been able to examine and analyze that

record under established antitrust and economic principles.‘

The Initial Decision dismissed the complaint. After a de

novo factual and legal! review, we reverse and enter an order.

A. The Complaint

The Commission complaint, issued on March 30, 2001,

charged that Respondents Schering-Plough Corporation

(“Schering”), Upsher-Smith Laboratories, Inc. (“Upsher’”’) and

? Federal Trade Commission, Generic Drug Entry Prior to Patent Expiration:

An FTC Study (July 2002), available at

<http://www.fic.gov/os/2002/07/genericdrugstudy pdf>.

> Abbott Labs., Dkt. No. C-3945 (May 22, 2000) (consent order), complaint

available at <http://www. ftc.gov/os/2000/05/c394Scomplaint htm>; Geneva

Pharm., Inc., Dkt. No. C-3946 (May 22, 2000) (consent order), complaint

available at <http://www.fic.gov/os/2000/05/c3946complaint.htm>; Hoechst

Marion Roussel, inc., Dkt. No. 9293 (May 8, 2001) (consent order),

e@emotietertiasvetBPievrte a t

<http://www.fic.gov/os/2000/03/hoechstandrxcomplaint.htm>.

* In addition, as discussed below, we have had the benefit of a number of

judicial opinions that specifically address settlements of patent litigation

under Hatch- Waxman processes.

49a

American Home Products Corporation (“AHP”) violated

Section 5 of the Federal Trade Commission Act (“FTC Act”),

15 U.S.C. § 45, by entering into agreements to delay the entry

oflow-cost generic competition to Schering’s prescription drug

K-Dur 20.’

1. The Agreement Between Schering and Upsher

Schering sells two extended-release microencapsulated

potassium chloride products, K-Dur 20 and K-Dur 10,° which

are used to treat patients with low potassium or hypokalemia.

* This opinion uses the following abbreviations for citations:

Comp. - Complaint

ID - Initial Decision of the Administrative Law Judge

IDF - Numbered Findings of Fact in the Initial Decision

CX - Complaint Counsel Exhibit

SPX - Schering-Plough Exhibit

USX - Upsher-Smith Exhibit

JX - Joint Exhibit

Tr. - Transcript of Testimony before the Administrative Law Judge

IH - Transcript of Investigational Hearing

Dep. - Transcript of Deposition

App. Br. - Appeal Brief of Counsel Supporting the Complaint

Schering Ans. Br. - Schering-Plough Answering Brief

Upsher Ans. Br. - Upsher-Smith Answering Brief

Rep. Br. - Reply Brief of Counsel Supporting the Complaint

O.A. - Transcript of Oral Argument on Appeal

References to investigational hearing or deposition transcripts included in

the trial record as cxhibits are made using the cxhibit number with the

witness’s name and type of interview provided in parentheses (CX 1511

(Kapur dep.)).

The Appendix to this opinion identifies the witnesses and other people

referenced in the opinion.

* The number in the product names refers to dosage strengths: the “20”

tablets contain twice as much potassium as the “10” tablets. Russo, Tr.

3415.

50a

Both products are covered by a formulation patent, which

expires on September 5, 2006. In August 1995, under

procedures established by the Hatch-Waxman Act, Upsher filed

an Abbreviated New Drug Application (“ANDA”) with the

Food and Drug Administration (“FDA”) to market Klor Con

M20, a generic version of Schering’s K-Dur 20. This

abbreviated procedure allows a generic manufacturer to avoid

the duplication of expensive safety and effectiveness studies, so

long as it proves that its drug is bioequivalent to the pioneer

manufacturer’s already approved drug product. As part of this

application, however, the generic must provide certain

assurances about patents that claim the referenced drug or a

method of using it. Upsher certified that Schering’s patent was

either invalid or not infringed by the Upsher product, a so-

called “Paragraph IV” certification. Upsher subsequently

notified Schering of this application and certification, as

required by the Act.’

Schering then sued Upsher for patent infringement in the

United States District Court for the District of New Jersey on

December 15, 1995. Under Hatch-Waxman, this lawsuit

triggered an automatic waiting period of up to 30 months for

final FDA approval of Upsher’s product. On June 17, 1997, on

the eve of trial, Schering and Upsher settled their patent

litigation. The automatic 30-month stay was still in effect but

would expire in a year, at the latest. In this settlement

agreement, Schering agreed to make payments totaling $60

million to Upsher and Upsher agreed not to enter the market

with any generic version of Schering’s K-Dur 20 before

September 2001, over four years later. As part of the

settlement agreement, Upsher also licensed Schering to market

six Upsher products in prescribed territories." Among other

” These procedures are spelled out in 21 U.S.C. § 355(j). The significance

of the Hatch-Waxman Act in the antitrust analysis will be discussed below.

* The products are Niecor-SR, Klor Con 8, Klor Con 10, Klor Con M20,

Prevalite, and Pentoxifylline. CX 348.

_— - Sla

things, the complaint asserts that Schering’s $60 million

payment was unrelated to the value of these Upsher products,

but rather was an inducement for Upsher’s agreement to defer

generic entry.

The complaint charges that Schering and Upsher violated

Section 5 of the FTC Act by agreeing that Upsher would “not

compete by marketing any generic version of Schering’s K-Dur

20 until September 2001.” Comp. 4 68. It states that this

agreement “unreasonably restrains commerce,” and thus

invokes the standards of Section | of the Sherman Act. Comp.

99 68, 69. The complaint further invokes the standards of

Section 2 of the Sherman Act, by charging that Schering

“engaged in conduct intended to unlawfully preserve . . . [its]

monopoly power” and that it “conspired . . . [to] monopolize.”

Comp. J 70, 71. .

In its prosecution of this case, Complaint Counsel argued

that the settlement amounted to a horizontal agreement between

the pioneer competitor (Schering) and a potential generic

competitor (Upsher) that the potential competitor would defer

entry, in return for the payment of money by the pioneer to the

generic (sometimes referred to as a “reverse payment”).

Counsel claimed that this conduct was either per se illegal or

subject to condemnation in a truncated proceeding.

In December 1995, ESI Lederle Inc. (“ESI”), a division of

American 'lome Products Corporation, also submitted an

ANDA to the FDA to market a generic version of Schering’s

K-Dur 20, with its own Paragraph IV certification. Schering

* The payment is characterized as “reverse” because it flows from the

pioneer to the generic, unlike the more common provisions of a patent

litigation settlement where the alleged infringer pays royalties to the patent

holder in exchange for a license.

52a

sued ESI for patent infringement in the United States District

Court for the Eastern District of Pennsylvania on February 16,

1996. This case was settled in principle by AHP and Schering

in January 1998 and the final agreements were concluded in

June of that year. As part of this settlement, AHP agreed that

it would not market any generic version of Schering’s K-Dur

20 before January 2004, and Schering agreed to make payments

totaling $30 million. Schering also licensed two products from

AHP."°

The complaint’s characterization of the Schering/AHP

agreements parallels its characterization of the Schering/Upsher

agreement. The complaint states that the Schering payments

were not related to the value of the licenses, and thus induced

AHP to agree to the delay of its own generic product.

As noted above, AHP was named as a respondent when the

Commission issued the complaint in this matter. Before the

Commission’s case came to trial, however, AHP agreed to a

settlement, and the Commission approved a final consent order

with AHP in April 2002. The legality of the agreement

between Schering and AHP remains in issue, however, with

respect to Schering.

B. The Defenses

Both Schering and Upsher denied that their settlement

agreement was unlawful and argued additional defenses, which

may be summarized as follows.

First, Respondenis state there is no proof that the settlement

agreement delayed the entry of generic competition for K-Dur

20. Schering’s patent, which must be presumed to be valid, did

not expire until September 2006, five years after the agreed-

upon entry date. They argue that there 1s no way to know

whether generic entry would have been possible at an earlier

'° The products are enalapril and buspirone. CX 480.

S3a

date in the absence of proof on the merits of the patent

litigation.

Second, Respondents state that any assumed agreement on

entry was ancillary to a legitimate, procompetitive objective,

namely, the settlement of patent litigation. This settlement

preserved public and private resources, and the resultant

certainty ultimately led to more intense competition.

Third, Respondents state that the $60 million payment to

Upsher was not a payment for delayed entry but rather

reasonable compensation for the side agreement involving the

six products that | psher licensed to Schering.

Respondent Schering similarly denies that the AHP

agreement was unlawful and relies on the same defenses related

to patent validity and the procompetitive benefits of a litigation

settlement. Schering also asserts that the agreement was

crafted in response to intense judicial pressures for settlement.

C. The initial Decis

On June 26, 2002, after a two-month trial, the

Administrative Law judge dismissed the complaint in an Initial

Decision that contains 121 pages and 43! numbered findings of

fact. We disagree with many of the factual and legal

conclusions in the Initial Decision. Notwithstanding the

complexity of this matter, it is possible to identify two

fundamental legal errors in the Initial Decision that led

ultimately to an erroneous conclusion.

First, the Initial Decision asserted that Schering'’s patent

gave it the legal right to exclude a generic competitor from the

market, absent proof that the patent was not valid or that the

generic products did not infringe. Since Complaint Counsel did

not prove either invalidity or non-infringement, the Initial

Decision assumed it was not possible to conclude that the

settlement agreements in issue delayed generic entry that would

S4a

otherwise have occurred. ID at 4, 103-05. This conclusion is

incorrect.

The Respondents did not dispute that there were separate

agreements between the pioneer, Schering, and two generic

competitors, Upsher and AHP, to settle two patent cases. It is

also not disputed that these agreements included provisions that

provided for unconditional payments from the pioneer to the

two generics and also specified the time of generic entry. The

issue is whether these unconditional payments were likely to

have anticompetitive effe <» because they delayed generic entry

beyond the dates that wou.d have been agreed upon in the

absence of the payments. We explain below why this question

can be answered without an inquiry into the merits of the patent

litigation.

Second, the Initial Decision assumed that Complaint

Counsel had to prove a “relevant product market,” under a

traditional full-blown rule-of-reason analysis. The Initial

Decision reyected Complaint Counsel's argument that market

definition is not necessary when direct evidence of

anticompetitive effects can be shown. ID at 4, 84-85. This

ruling is also incorrect.

We ‘ollow the Supreme Court’s guidance, as expressed in

the California Dental case,'' and explained at length in the

Commission’s recent PolyGram Holding opinion.” The

appropriate antitrust analysis extends over a continuum,

ranging from per se condemnation of particularly egregious

conduct to a detailed examination of more ambiguous behavior,

responsive to the facts of individual cases. Here, we will need

to undertake a more detailed examination of market effects than

was required either mm California Dental or in PolyGram

Holding, but the guiding principles are the same. We review

"' California Dental Ass'n v. FTC, $26 U.S. 756, 770 (1999).

" PolyGram Holding, Inc., 5 Trade Reg. Rep. (CCH) 15,453 at 22,453-58

eS @ @ - 2s Se available at

<hitp://www fic_gov/os/2003/07/polygraznopinion pdf>, slip op. at 13-29.

5Sa

the agreements in this case under the rule-of-reason standard,

but apply a different methodology from that set out in the

Initial Decision. We conclude that the Initial Decision’s

approach — which defines a relevant market, calculates shares,

and then draws inferences from these shares and from other

industry characteristics — is not the most appropriate way to

proceed in cases like this one where more direct evidence of

competitive effects is available.

Once Complaint Counsel have demonstrated

anticompetitive effects under the standard we apply,

Respondents must demonstrate that the challenged provisions

are justified by procompetitive benefits that are both cognizable

and plausible.'’ Because the Initial Decision concluded that

Complaint Counsel had not satisfied their initial burden, it did

not separately evaluate Respondents’ affirmative justifications

outlined in Part I.B. above. We do so.

In addition to these fundamental legal errors, we disagree

with the Initial Decision’s factual conclusion that the licenses

granted to Schering were adequate consideration for the

payments made by Schering, and that therefore the payments

were not for delay. ID at 107-12. Our review of the record

compels a contrary conclusion.

The Commission may review de novo both the factual

findings and the legal conclusions of the Administrative Law

Judge. 16 C.F.R. § 3.54(a). This de novo review includes

findings on the credibility of witnesses.'* On the basis of the

totality of the record evidence, we have made de novo findings

of fact that differ substantially from those in the Initial

Decision. We identify these factual findings specifically and

— ae

'* See id., 5 Trade Reg. Rep. at 22,458-59, slip op. at 31-32.

“ Horizon Corp., 97 F.T.C. 464, 857 n.77 (1981). This general rule is

subject to the caveat that an administrative law judge has the opportunity to

observe the witnesses in a live setting, but no findings of the Initial Decision

in this case were based specifically on the demeanor of a witness on the

stand.

56a

discuss their significance throughout the opinion. We do,

however, adopt other findings of fact in the Initial Decision, to

the extent they are consistent with this opinion, most

specifically those relating to jurisdiction (IDF 1-12) and certain

facts about the Schering/ AHP agreement (IDF 370-75).

D. Summary and Conclusions

Part Il of this opinion discusses the sufficiency of

Complaint Counsel's affirmative case. It will set forth in more

detail the fundamental elements of the rule-of-reason

methodology that we have applied and show that this

methodology is consistent with existing authority. We examine

the record evidence relating to both the predicted and the actual

effects of the entry of generic competition for Schering’s K-Dur

20 product, and we make our own factual findings. We find

that Complaint Counsel have met their initial affirmative

burden.

Part I! of the opinion also addresses the Initial Decision's

conclusion that it is not possible to determine whether the

Schering/Upsher and the Schering/AHP settlements delayed

entry unless we first decide the merits of the underlying patent

disputes. We find that this requirement is not supported by law

or by logic.

In Part Ill of the opinion, we address Respondent's

affirmative defense that the agreement between Schering and

Upsher was ancillary to the legitimate settlement of a patent

dispute. We recognize that litigation settlements can conserve

public and private resources and create other efficiencies. This

does not mean, however, that all settlements are

procompetitive, and we find that there is insufficient evidence

to support the defense in this case.

In Part IV of the opinion, we address at length the claims

that Schering paid Upsher $60 million for licenses rather than

for delay. Our conclusion — based on the cumulative impact of

57a

numerous documents, conversations and events — is that there

was a direct nexus between Schering’s payment and Upsher’s

agreement to delay its competitive entry, and that this payment

substantially exceeded Schering’s reasonable expectation of the

value of the Upsher licenses. The details of this particular case-

specific issue may not be of the same general interest as other

matters discussed in Parts Il and III of the Opinion, and we

therefore discuss these other matters before we consider the

facts on the valuation of the licenses.

In Part V, We separately discuss the particular facts and

legal analysis of the Schering/AHP agreement. There is far less

record evidence on this agreement but we apply the same

methods of analysis and reach the same conclusions as we have

done earlier with respect to the Schering/Upsher agreement. In

Part VI, we explain why it is not necessary or appropriate to

address the monopolization counts. In Part VII we explain why

we need not rule on certain evidentiary matters.

In conclusion, after a de novo review of the record, we

reject many of the findings of fact in the Initial Decision and

substitute our own findings, and we further reverse the ultimate

decision to dismiss the complaint. We find that both the

Schering/Upsher and the Schering/AHP agreements violated

Section 5 of the Federal Trade Commission Act. We conclude

that there is sufficient proof of adverse competitive effects; that

it is not necessary to inquire into the merits of the underlying

patent disputes; that the parties have not proved their ancillarity

defenses; and that the payments from the pioneer to the

generics were, in whole or in substantial part, consideration for

delay rather than for products licensed from the generic.

Accordingly, we reverse the Initial Decision and enter an

appropriate order, which is discussed in Part VIII. We note

here that the order does not prohibit all settlement agreements

that specify a generic entry date coupled with the payment of

“value” to the generic, but excepts payments that are limited to

58a

litigation costs up to $2 million if the Commission has been

notified of the settlement.

The essence of Complaint Counsel's claim is that Schering

agreed to pay Upsher some part of $60 million in return for

Upsher’s agreement to defer the launch of its generic product.'*

It is undisputed that there was an agreement that specified a

future entry date and that money was paid. There is, however,

a dispute over the competitive impact of the agreement and the

appropriate legal standard to apply when resolving that issue.

The Commission recognized in PolyGram Holding that

once an “agreement” has been proved, the prosecutor’s initial

burden varies according to the individual facts of the case."°

We do not focus on labels but on the question of which party

has the burden of producing what kind of evidence and when."

PolyGram Holding involved conduct that we called “inherently

suspect.””"* In that kind of case, the focus is on the nature of the

restraint, and the likelihood of competitive harm is readily

apparent or can “easily be ascertained.”"” A prosecutor’s initial

burden can be satisfied by showing that anticompetitive effects

'* Similar claims with respect to Schering’s settlement with AHP will be

discussed separately in Part V.

'* PolyGram Holding, Inc., 5 Trade Reg. Rep. at 22,466 n.66, slip op. at 49

n.66

'’ A preoccupation with labels can lead, at the extreme, to an essentially

meaningless distinction between per se analysis and rule-of reason analysis

that is completed in “the twinkling of an eye.” Phillip E. Areeda & Herbert

Hovenkamp, 7 Antitrust Law 4 | 508a, at 391 (2003). We believe that the

structurc, outlined here and in our PolyGram Holding opinion, reflects a

growing recognition of the limitations of semantics.

PolyGram Holding, Inc., 5 Trade Reg. Rep. at 22,456, slip op. at 22-23

" California Dental Ass'n v. FTC, 526 U.S. 756, 770 (1999).

59a

are likely, on the basis of “past judicial experience and current

economic learning.”

In cases like this one, where the conduct is not inherently

suspect, the prosecutor has the burden of demonstrating actual

or likely market effects by reference to facts specific to the

case. However, proof of these effects does not necessarily

mandate the approach followed in the Initial Decision —

namely, an effort to define the “relevant market” coupled with

an effort to balance an undifferentiated set of factors like those

listed in Brown Shoe v. United States.*' As will appear in the

detailed discussion of the evidence that follows, more direct

methods are available and are preferable.”

In this case, Complaint Counsel made an alternative

argument that the settlement agreements in issue should be

characterized as either per se illegal or presumptively

anticompetitive.” Translated into the terms of the structure

outlined above, their claim was that the nature of the restraint

is sufficiently troublesome to obviate specific proof of market

effects.

There is some logical and legal support for this proposition.

The essence of the complaint is that the pioncer paid the

generics not to compete for a period of time, which could be

per se illegal in other contexts. Absent a legitimate business

*° PolyGram Holding, Inc., 5 Trade Reg. Rep. at 22,459-60, slip op. at 29.

** Brown Shoe Co. v. United States, 370 U.S. 294, 321-22 (1962).

* The distinction between indirect and direct proof of market effects is not

related to the sheer quantity of evidence that a prosecutor needs to introduce.

Direct proof of competitive effects, on which we rely in this case, is not the

same as a truncated analysis that would be appropriate in those cases where

the nature of the restraint dominates. Direct proof is not necessarily a

shortcut method; it is rather a method that relics on the most probative

available evidence

** App. Br. at 40, 70.

60a

justification.“ “naked agreements between competitors to

allocate business by customers or geographic areas are

routinely condemned out of hand. See, e.g., Palmer v. BRG of

Georgia, Inc., 498 U.S. 46 (1990); Timken Roller Bearing Co.

v. United States, 341 U.S. 593 (1951). We believe that a naked

agreement to pay a potential competitor to delay its entry date

could logically be treated the same way because an allocation

of time is analogous to an allocation of geographic space. The

effects of horizontal agreements to allocate business are well

understood, and it is not imperative for the Commission of a

court to have firsthand experience with the practice in a specific

industry context.”

There is also recent authority in the same industry to

support a claim of per se illegality. In the Cardizem CD

Antitrust Litigation, 332 F.3d 896, 908 (6th Cir. 2003), the

court found that it was per se illegal for a pioneer drug

company to pay money to a generic manufacturer in return for

a commitment to delay entry. The current trend of authority

seems to be moving in another direction, however.” The even

* As articulated in the recent PolyGram Holding opinion, a legitimate

business justification must be both plausible and cognizable. 5 Trade Reg.

Rep. at 22,459, slip op. at 30-32.

* Cf Arizona v. Maricopa County Med. Soc., 457 U.S. 352, 350-51 (1982)

(per se rule does not have to “be rejustified for every industry that has not

been subject to significant antitrust litigation”).

** The Cardizem case also can be distinguished on its facts. In Cardizem,

there were additional potentially anticompetitive commitments by the

generic that are not present here. Unlike the present case, Cardizem

involved an interim rather than a final settlement, so it would be more

difficult to claim that the agreement was ancillary to an efficient disposition

of the litgation. The opimon did not need to consider a claim that the

generic was paid by the pioneer for licenses rather than for delayed entry

We also do not believe the opmnion has taken adequate account of Supreme

Court decisions that mandate a more nuanced approach. See, cg.

California Dental Ass'n v. FTC, 526 U.S. 756 (1999), National Collegiate

Athletic Ass'n v. Board of Regents ofthe University of Oklahoma, 468 US.

85 (1984).

6la

more recent decisions in Valley Drug Co. v. Geneva

Pharmaceuticals Inc., 344 F.3d 1294 (ith Cir. 2003)

(reversing the district court), and in the Ciprofloxacin

Hydrochloride Antitrust Litigation, 261 F. Supp. 2d 188

(E.D.N.Y. 2003), expressly considered contrary authority and

declined to apply the per se label. See also In re Tamoxifen

Citrate Antitrust Litig., 262 F. Supp. 2d 17 (E.D.N.Y. 2003).

In addition to the crosscurrents in the case law, we

recognize ~ as discussed further below — that agreements of the

kind challenged here can be procompetitive in limited

circumstances. For example, a settlement that includes

payments to a cash-starved generic might, in some

circumstances, permit earlier entry than would otherwise occur.

We do not believe that special circumstances of this kind have

been established here, but the fact that such efficiencies are

theoretically possible makes us reluctant to deal summarily

with the agreements at issue in this case. See California Dental

Ass'n v. FTC, 526 U.S. at 777-78.

We note that these and other potential efficiencies are also

cited in support of an argument that the challenged agreements

are ancillary to the settlement of litigation — an outcome that is

claimed to be efficient and procompetitive overall. It is, of

course, appropriate to consider an ancillarity claim, even if a

pariicular contract term would be condemned summarily if it

stood alone;”’ therefore, the mere existence of an ancillarity

claim does not determine the form of analysis that should be

applied. However, Respondents’ claim here is that the

challenged agreements were ancillary to the settlement of

patent litigation. The fact that “one of the parties owned a

” See, e.g., Rothery Storage & Van Co. v. Atlas Van Lines, Inc., 792 F.2d

210 (D.C. Cir. 1986), cert. denied, 479 U.S. 1033 (1987); United States

Dep't of Justice and Federal Trade Comm'n, Antitrust Guidelines for

Collaborations Among Competitors, § 3.2 (2000), reprinted in 4 Trade Reg.

Rep °TeCwe = Quest Ste BVatEeere es

<hittp://www fitc.gov/os/2000/04/ficdojguidelines.pdf>.

62a

patent . . . [which] grants its owner the lawful right to exclude

others” was a complicating factor which induced the Valley

Drug court to reject a per se standard. Valley Drug, 344 F.3d

at 1304-06. The existence of claimed patent rights was also

a dispositive fact for the Administrative Law Judge in this case.

ID at 4, 103-04.

We believe that it is necessary to recognize that patent

issues exist as we address Complaint Counsel's initial burden

of proof, and the issues cannot be resolved in a summary way

~ at least, not in this case of first impression for the

Commission. Instead, we need to explain the reasons why the

merits of the underlying patent claims are not dispositive. We

also need to address the particular competitive significance of

generic substitutes for patented drugs, as evidenced by

economic studies, by the expectations of firms in the market,

and by actual market events.

In this case, we will apply and build on fundamental

principles that were discussed at length in PolyGram Holding

~ a Commission opinion that was itself based on a synthesis of

recent Supreme Court decisions. Our PolyGram Holding

opinion explains that bright-line distinctions are normally not

particularly helpful; the appropriate methods of analysis extend

over a continuum. This case differs from PolyGram Holding,

however, not because the principles are different, but because

it occupies a different place along the continuum. While a

“scrutiny of the restraint itself” was sufficient in PolyGram

Holding,” the facts of this case require us to look beyond the

* See also Ciprofloxacin Hydrochloride, 261 F. Supp. 2d at 249 (“[T fhe

exclusionary effect of the patent must be considered before making any

determination as to whether the alleged restraint is per se illegal.”’).

* § Trade Rey. Rep. at 22,458, slip op. at 29. We leave open the question

whether it would be appropriate to apply this test in a future case that

involved a patent settlement with payments from the pioneer to the generic

manufacturer that appear to be substantially larger than reasonably

anticipated costs of litigation.

63a

nature of the challenged restraint and consider the nature of the

market. As noted above, this market inquiry differs from the

inquiry outlined in the Initial Decision.

B. The Evidence in Support of Complaint Counsel's Case

Complaint Counsel's affirmative case was based on an

economic model, buttressed by contemporancous records. The

lead witness was an economic expert, Professor Timothy F.

Bresnahan, who relied on the following three-prong test to

determine whether the Schering patent settlements were

anticompetitive.

First: Did Schering have “monopoly power” in the

market for K-Dur 20?

Second: Were generics a threat to this monopoly

power?

Third: Did Schering make a payment to defer generic

entry?

Bresnahan, Tr. 418-19.

Although we rely on Professor Bresnahan's testimony ‘n

part, we do not adopt his terminology. We are here concerned

with whether a particular agreement was, in the language of the

Sherman Act, a prohibited “restraint of trade.” See Northwest

Wholesale Stationers, Inc. v. Paci: « Stationery & Printing Co.,

472 U.S. 284, 289 (1985). It is obviously necessary to identify

the “trade” that arguably has been unreasonably restrained, but

this identification is not the same thing as defining a legal

“market” that can be “monopolized.” As explained in more

detail below, it is not necessary to rely on indirect proof that

—

° The Initial Decision fails to appreciate this distinction, when it says that

“Complaint Counsel cannot prove an cffect without first proving by market

definition what is claimed to be affected.” 1D at 85-86. The products

affected by the challenged conduct were clearly identified

64a

Schering has a monopoly share in a relevant market when the

competitive effects of the “restraint” can be shown directly.”'

Moreover, in the circumstances of this case, the first two

prongs of the Bresnahan test really depend on the same

evidence, because the particular significance of generic entry

is what actually defines the appropriate area of trade to

consider. This particular significance drives the Hatch-

Waxman regulatory scheme, and is recognized im the

Respondents’ internal documents and in the arguments of their

counsel. Conversely, the third prong of the Bresnahan test

really involves consideration of two separate issues, namely, (i)

the rationale for focusing on whether there was a payment by

Schering, and (ii) whether Schering, in fact, paid money for

deferred entry. Resolution of this latter issue requires detailed

factual discussion, contained in Part IV of this opinion.

1. The Competitive Effects of Generic Entry

Most cases that are not resolved by a summary analysis

begin with the definition of a “relevant market,” under various

tests sanctioned by case law or by agency guidelines, followed

by the calculation of the sales shares of various players and

concentration ratios, and conclude with an evaluation of various

industry-specific factors. See, ¢.g., Brown Shoe Co. v. United

States, 370 U.S. 325 (1962); FTC v. H.J. Heinz Co., 246 F.3d

708 (D.C. Cir. 2001); U.S. Dep't of Justice & Federal Trade

Comm'n, Horizontal Merger Guidelines (1992), reprinted in 4

Trade Reg. Rep. (CCH) 4 13,104 (“Horizontal Merger

Guidelines”). In this case, the Administrative Law Judge found

that Complaint Counsel had not proved their case in the

traditional way, and viewed this failure as a fatal flaw. ID at

84-95. We disagree, and hold that the Initial Decision misstates

" See FTC v. Indiana Fed'n of Dentists, 476 U.S. 447, 460 (1986)

65a al

the requirements for proof of a violation when a summary

analysis is inappropriate.”

There are a variety of ways to analyze market impact under

the rule of reason. In FTC v. Indiana Fed'n of Dentists, 476

U.S. at 460-61, the Supreme Court said that “the finding of

actual, sustained adverse effects on competition . . . is legally

sufficient to support a finding that the challenged restraint was

unreasonable even in the absence of elaborate market analysis.”

A number of lower court decisions have followed this principle.

See, ¢.g., Todd v. Exxon Corp., 275 F.3d 191, 206 (2d Cir.

2001) (evidence of “an actual adverse effect on competition .

. arguably is more direct evidence of market power than

calculations of elusive market share figures”); Toys “R” Us v.

FTC, 221 F.3d 928, 937 (7th Cir. 2000) (market power can be

proved “through direct evidence of anticompetitive effects”);

United States v. Baker Hughes Inc., 908 F.2d 981, 992 (D.C.

Cir. 1990) (“*[mJarket share is just a way of estimating market

power, which is the ultimate consideration,’ and . . . ‘[wJhen

there are better ways to estimate market power, the court should

use them’” (quoting Ball Mem’! Hosp. v. Mutual Hosp. Ins.,

784 F.2d 1325, 1336 (7th Cir. 1986))).

The Initial Decision briefly acknowledges Complaint

Counsel's reliance on Indiana Federation of Dentists for the

proposition that direct proof of anticompetitive effects is

sufficient. The Initial Decision concludes that no such direct

effects were proven because Complaint Counsel's expert did

not conduct elaborate price studies. ID at 91. However,

Indiana Federation of Dentists did not say that price studies are

* The crror is perhaps understandable because some in the antitrust

community have become so accustomed to the traditional way of proceeding

that they forget that this complex market analysis provides only an indirect

indication that trade has been or may be restrained. It is not necessary to

weigh all of these factors if a case presents more direct evidence of actual

or likely competitive effects.

66a

necessary to prove direct anticompetitive effects. On the

contrary, the Supreme Court found:

A concerted and effective effort to withhold (or make ©

more costly) information desired by consumers for the

purpose of determining whether a particular purchase is

cost justified is likely enough to disrupt the proper

functioning of the price-setting -mechanism of the

market that it may be condemned even absent prooftthat

it resulted in higher prices or. . . the purchase ofhigher

priced services than would occur in its absence.

FTC v. Indiana Fed’n of Dentists, 476 U.S. at 461-62

(emphasis added). The justification for use of direct evidence

in this case is even stronger than it was in Indiana Federation

of Dentists because the predicate offense was not just an effort

to withhold useful information, but rather an agreement to defer

entry by a potential competitor.

Similarly, the Seventh Circuit did net require price studies

to find anticompetitive effects in Toys “R” Us, Inc. v. FTC.

The court concluded that horizontal agreements that limited the

distribution of particular toys to a class of retailers had obvious

price effects, but did not detail what they were:

[1}t was clear that [Toys “R” Us’s] boycott was having

an effect in the market. It was remarkably successful in

causing the 10 major toy manufacturers to reduce

output of toys to the warehouse clubs, and that

reduction in output protected TRU from having to

lower its prices to meet the clubs’ price levels. Price

competition from conventional discounters . . . imposed

no such constraint... . Taking steps to prevent a price

collapse through coordination of action among

competitors has been illegal at least since United States

v. Socony-Vacuum Oil Co. Proof that this is what TRU

67a

was doing is sufficient proof of actual anticompetitive

effects that no more elaborate market analysis was

necessary.

221 F.3d at 937 (citations omitted).

The Commission itself very recently explained in the

PolyGram Holding opinion that “the evaluation of horizontal

restraints takes place along an analytical continuum in which a

challenged practice is examined in the detail necessary to

understand its competitive effect.” PolyGram: Holding, Inc., 5

Trade Reg. Rep. at 22,456, slip op. at 22 (emphasis added).

We will apply this approach as we evaluate the evidence of

competitive effects that was submitted as part of Complaint

Counsel's case."

It is important to remember what this case is and is not

about. If we were evaluating the potential effects of a merger

between Schering and another manufacturer of potassium

chloride supplements that are functionally interchangeable with

Schering’s K-Dur 20, a broad market definition encompassing

all prescription oral potassium supplements, which the

Administrative Law Judge adopted in this case (ID at 87, citing

IDF 29-118), might well be appropriate. This hypothetical

merger might have some effect on the sales or prices of K-Dur

20, and it might have a more profound effect on innovation in

the therapeutic category, even though the looming threat of

future generic competition could ultimately transform the

market entirely. A merger that threatens competition in some

* This statement is supported directiy by the Supreme Court's observation

in California Dental that “[wJhat is required . _ . is an enquiry meet for the

case, looking to the circumstances, details, and logic of a restraint.”

California Dental Ass'n, $26 US. at 781.

“ As stated above, the effects of the restraint involved in PolyGram Holding

did not require the same market analysis as the restraint involved im this

case.

68a

substantial respect is not necessarily benign just because more

substantial threats exist.

This case, however, is precisely concerned with that more

substantial threat of generic competition, and there is credible

evidence in the record — largely ignored in the Initial Decision

— which indicates that generic entry was a uniquely significant

market event, and recognized as such by both parties. Their

predictions about the likely effects of generic entry, which were

consistent with historic experience of other branded drugs, are

just as compelling as predictions based on market shares.

Moreover, these predictions turned out to be true. We therefore

analyze that evidence in some detail, and set forth our own

findings of fact and legal conclusions in the immediately

following paragraphs. Because we have concluded that the

Initial Decision’s treatment cf the “market” issue is

inappropriate for this case, we do not adopt the Initial

Decision’s voluminous factual findings on the issue.’’

2. Eindings of Fact on the Competitive Effects of

Schering’s A With Upst

At the time of the agreement, both Schering and Upsher

expected that generic entry would have a substantial impact on

Schering’s sales. Upsher’s Klor Con M20 would have been

(and eventually was) the first “AB-rated””* generic substitute

for K-Dur 20. Easy substitutability at the pharmacy level,

combined with state substitution mandates and managed care

** We do not reject the findings (IDF 25-118) because they are erroneous

but because they are not relevant to our legal analysis of the challenged

settlement agreement.

* Generic drugs that are AB-rated to a reference drug are considered by the

FDA to be therapeutically equivalent to, and substitutable for, the reference

drug. Hoffman, Tr. 2278.

69a

incentives,’ would have caused Schering to lose rapidly a large

volume of its sales to Upsher’s lower-priced generic substitute.

The entry of a lower-cost generic is a direct consumer benefit,

by itself, wholly apart from the impact on other potassium

chloride supplements. A settlement with Upsher that provided

for delayed entry of this lower-cost generic product would

enable Schering to maintain its sales of, and profits from, K-

Dur 20 for a considerable period of time — but at significant

cost to consumers. Schering’s anticipated loss of sales because

of generic entry provides an indication of the magnitude of the

settlement’s anticompetitive effects.”

Schering’s 1997 Operating Plan, dated November 11, 1996,

clearly shows that Schering expected that generic entry would

dramatically erode K-Dur sales in 1998 and 1999. K-Dur sales

revenues were projected to fall by 17% in 1998 and an

additional 33% in 1999 from the sales levels estimated for

1997. CX 118 at SP 2300218aa. Similarly, an internal

Schering analysis in June 1997, before the settlement

agreement, predicted that total K-Dur revenues would drop

frorn $190 million in 1997 to $113 million in 2000, and to $70

million in 2001. CX 750 at SP2300307aa; see also CX 123 at

SP004811 (in camera). The settlement, which deferred the

threat of generic entry, significantly altered Schering’s K-Dur

»” In most states, a pharmacist is permitted to substitute an AB-rated generic

product for a brand name drug, unless the physician directs otherwise.

Hoffman, Tr. 2278; Teagarden, Tr. 197-98; CX 1493 at 81 (Dolan Dep.);

Schering Answer at 4 18. A pharmacist cannot substitute a generic that is

not AB-rated for a branded drug without the physician's approval.

Bresnahan, Tr. 491; Russo, Tr. 3468. In some states, pharmacists are

required to substitute an AB-rated gencric unless the physician directs

otherwise. Bresnahan, Tr. 1178; Addanki, Tr. 5998. In addition to state

mandatory substitution laws, Medicaid policies and managed care plans also

tend to encourage generic substitution. CX 18 at SP 23 00044 (1997 K-Dur

Marketing Pian); Bresnahan, Tr. 491-93.

** The magnitude of the expected impact on average prices can be calculated

from Respondents’ own internal estimates. See discussion below.

70a

forecasts. The 1998 Operating Plan — dated November 14,

1997, after the settlement with Upsher — shows projected

increases in K-Dur sales each year through 2000.” CX 118 at

SP2300218aa-2 1 9aa.

Upsher’s predictions were similar. An April 1992 analysis

predicted that its entry (assumed to occur in late 1997) would

reduce K-Dur 20 revenues from $184 million in 1997 to $122

million in 1999.“ This Upsher document predicts the effects

of its entry on total 20 mEq revenues for all manufacturers,

namely, a drop from $184 million in 1997 to $148.5 million in

1999 (a 19% decline), even as the total number of tablets sold

was expected to increase from 560 million in 1997 to 665

million in 1999 (a 19% increase). CX 150 at USLO8538.*' A

simple calculation indicates that the weighted average price per

tablet was expected to decline more than 30 percent, from 33

cents to 22 cents.”

AHP’s predictions were [ redacted from public record

version

redacted from public record version }.

The expectations of both Respondents and AHP are

consistent with the impact on brand-name pharmaceutical sales

generally observed upon entry of the first generic competitor.

*” Sales of K-Dur 10 and K-Dur 20 are combined in these documents. K-

Dur 20 accounted for 86% of total K-Dur sales during 1997. CX 62.

Upsher anticipated revenues of $16 million in 1999 from sales of Klor

Con M20, and expected that another generic (likcly Warrick) would carn

$10.5 million. CX 150 at USLO8S38.

*' Also, during the negotiations with Schering, Upsher sought $60-70

million based on its calculation of Schering’s lost profits duc to carher entry

Hoffman IH at 35; Hoffman, Tr. 3544; Driscoll 1H at 67. AHP made a

similar demand. CX 1508 at 99-100 (Hoffman IH); see also Rule, Tr. 2583-

84 (addressing antitrust implications of payments based on lost profits of

pioneer).

“ Upsher expected its own Klor Con M20 and another “20” product to be

priced at 50% of Schering's price per tablet and the average selling price of

Schering’s K-Dur 20 to fall 20% due to competition. CX 150

7la

Studies by the Congressional Budget Office (“CBO”) and

economists have explored this phenomenon,” and all have

reached similar conclusions about the impact on sales and

average prices. The CBO study,“ for example, looked at 21

drugs that first encountered generic competition between 1991

and 1993. After one year, these drugs had lost an average of

44% of sales revenue (and 42.8% of prescriptions) from drugs

dispensed through pharmacies to their generic counterparts.

The CBO study also found that the retail price of the generic

drugs was 25% less than that of the brand-name drugs, on

average. Congressional Budget Office, How Increased

Competition from Generic Drugs Has Affected Prices and

Returns in the Pharmaceutical Industry at 28 (July 1998); see

also Richard G. Frank & David S. Salkever, Generic Entry and

the Price of Pharmaceuticals, 6 J. Econ. & Mgmt. Strategy 75,

89 (1997) (“The substantial shift in market share from brand-

name to generic producers (40%-50%) along with the

significantly reduced price of generic substitutes (25%-30%

lower) means that the average price of a prescription for a

compound subject to generic competition has fallen.”); Henry

G. Grabowski & John M. Vernon, Brand Loyaity, Entry, and

Price Competition in Pharmaceuticals After the 1984 Drug Act,

35 J.L. & Econ. 331, 335 (1992) (the “general pattern is that

generics enter at a significant discount to the pioneering

product [and] . . . the prices of the pioneering brands remain

higher than their generic competitors and actually increase in

nominal terms”; “[a]verage market price [weighted by sales of

the brand and generic] declined by a little more than |0 percent

* Our opinion is not predicated on these studies standing alone. We rely on

Respondents’ own analyses, but we note that economic literature

consistently shows that generic entry lowers overall average prices

significantly in this industry.

“ Congressional Budget Office, How Increased Corapetition from Generic

Drugs Has Affected Prices and Returns in the Pharmaceutical! Industry, July

1998.

72a

per year in the first two years after generic entry’’); Richard E.

Caves, et al., Patent Expiration, Entry, and Competition in the

U.S. Pharmaceutical Industry, Brookings Papers on Economic

- Activity: Microeconomics | (1991) (analysis found that the

price of the first generic producer is about 40% below the pre-

patent expiration branded price of the drug).

The actual decline in K-Dur sales following the September

2001 entry of Upsher’s Klor Con M10 and Klor Con M20 is

also consistent with the expectations of both Respondents and

AHP. When Upsher entered the market, its generic product

was priced at approximately 50% of the price of K-Dur 20.

Rosenthal, Tr. 1559. The impact on Schering’s K-Dur 20 sales

was dramatic: total prescriptions fell from 1,158,000 in

November 2000 to 391,000 in November 2001. Schering’s lost

sales of 767,000 prescriptions are almost precisely offset by the

sales of 703,000 prescriptions cf new generic versions of K-

Dur.” (Prescriptions for Upsher’s generic version were

639,000 and Warrick’s were 64,000, up from zero the previous

year.”) During the same period, the total prescriptions for all

potassium chloride products remained roughly constant.” In

the years prior to generic entry in 2001, the sales trends for

* In its post-trial brief (Apr. 15, 2002, pp. 92-93), Upsher insists that some

unspecified part of the decline in Schering's sales was due to supply

problems. See also ID at 99. If this is true, the magnitude of the actual loss

of sales overstates the actual harm to competition from the settlement, and

an assessment of damages would require us to measure this effect.

However, our purpose here is to ascertain liability rather than damages, and

the decline in sales is dramatic and consistent with the expectations of the

parties. CX 62-65, 1480.

* Warrick Pharmaceuticals Corporation is a subsidiary of Schering that

produces generic pharmaceutical products. In some situations, Warrick

produces gencric versions of Schering’s patented products when another

generic version of the drug has entered the market.

” Total prescriptions were 2,716,000 in November 2000 and 2,758,000 in

November 2001. CX 1480 at SP 089837. This pattern of sales might

suggest that K-Dur 20 and its generic substitutes were actually in a relevant

“market” by themselves, if it were necessary to define a market in this case.

73a

K-Dur 20 had been similar to those for all potassium chloride

products.“* CX 62-65; see also SPX 1123 at AHP 1300115,

1300117. Schering’s concerns about generic entry were

obviously well founded.

3. Schering’s Attempt to Discount These Competitive

Effects

Schering advances two arguments in an attempt to explain

away the significance of a growth in generic sales at the

expense of pioneer sales. Schering argues, first, that part of the

generic’s sales performance is attributable to state laws that

mandate the substitution of lower-priced generic drugs and the

fact that payors often insist on such substitution. Schering

argues, second, that the sales of its own drug are also adversely

affected by the fact that it is common practice in the industry

for the pioneer drug manufacturer to cut back on sales

promotion efforts after a generic substitute becomes available.

Schering Ans. Br. at 72-74. There is obviously a concern that

sales promotion will confer a “free riding” benefit on all

competitors, but these concerns apparently are magnified for a

particularly close competitor like a generic. We accept that the

factual predicate for these arguments may well be true, but

these facts actually support Complaint Counsel’s case rather

than Schering’s. They merely underscore the well-recognized

unique impact of generic competition.

Generic pharmaceutical competition is conducted in a

special legal environment that differs in significant respects

from a truly unregulated market place. In addition to state

generic substitution laws, competition is affected by the

requirement for FDA approval and by the regulatory provisions

of Hatch-Waxman. All markets are affected by regulation to

“ Evidence of this kind might have a bearing on whether Schering was a

monopolist before generic entry, but we do not reach that issue in this case.

See Part VI, below.

74a

one degree or another, however, and these regulations need to

be accepted as real market factors in an antitrust analysis — not

simply assumed away. If entry were an issue in a merger case,

for example, it would be entirely appropriate for a

decisionmaker to take into account import restrictions or

environmental irapediments to expansions of plant capacity.”

Moreover, in the case before us, the existence of state

substitution laws, as well as payors that mandate substitution on

their own, provides an additional argument for treating generic

competition as likely to have a particularly substantial impact.

The underlying premise of these laws and payor practices is

that generic competition has the potential to lower prices, and

therefore should be promoted.” The executives of Schering

and Upsher who negotiated the settlement in issue must have

been aware of these laws and practices, and the effects that they

have had in their industry. The internal market predictions of

their respective companies take entry into account. It is not

unreasonable to assume that, armed with this knowledge, they

expected Upsher’s entry to create the precise competitive threat

that actually defines the area of trade we need to focus on here.

Similarly, if drug manufacturers react to generic entry by

reducing promotions, as Respondents claim, it is further

evidence that generic competition by itself has a significant

effect. These reactions — along with the reactions of payors and

state substitution laws — are consistent with our conclusion that

generic competition ts the closest substitute and that there is an

adverse competitive effect, even though a broad “market”

might be defined for another purpose.

Upsher advances still another argument to explain why the

introduction of its own generic was so successful. It claims that

— —_———

” Sce Horizontal Merger Guidelines §§ 1.43, 3.1.

*® See Andrx Pharms. v. Biovail Corp., 256 F.3d 799, 809 (D.C. Cir. 2001)

(“Congress sought to get genenc drugs into the hands of patients at

reasonable prices - fast.”), quoting In re Barr Labs., Inc., 930 F.2d 72, 76

(D.C. Cir, 1991).

75a

the delayed entry negotiated in the settlement agreement was

actually procompetitive because the company was able to

increase its capacity and enter in force on a date certain, with

greater market impact. Upsher Ans. Br. at 38-41. This

argument appears to be inconsistent with the internai market

forecasts, discussed above, which predicted substantial earlier

entry. Upsher also does not explain why it needed to delay

entry for over three years beyond expiration of the Hatch-

Waxman stay. In fact, after the consummation of the

agreement, Upsher slowed the pace of its work on the launch of

Klor Con M20 and shuffled Klor Con personnel to other

projects. Kralovec, Tr. 5094. Work on the launch was

suspended for a time, and the new launch team was not

gathered until May 1999. Kralovec, Tr. 5094; Gould, Tr. 5116,

5173. Even with this delay, Upsher considered that it was

starting this work in ample time for the September 2001 launch.

Kralovec, Tr. 5046-47; Gould, Tr. 5116, 5118-19. This

suspension may have been a sensible business decision in the

circumstances, but it undercuts any argument that a three-year

delay was a requisite for substantial entry.

We therefore conclude that there is substantial evidence to

support Complaint Counsel's claim that delayed generic entry

in this situation. would harm consumers by depriving them of

the choice of a lower-cost generic version of K-Dur 20. We

now discuss why we believe that Schering’s payment resulted

in a greater delay than would otherwise have occurred.

A settlement agreement is not illegal simply because it

delays generic entry until some date before expiration of the

pioneer’s patent. In light of the uncertainties facing parties at

the time of settlement, it is reasonable to assume that an agreed-

on entry date, without cash payments, reflects a compromise of

76a

differitig litigation expectations.*' Complaint Counsel's entire

case proceeds on the theory that the payment of money by

Schering to a potential generic entrant is what makes this case

different. As Bresnahan stated:

[W]hat matters is the difference between the amount of

competition we got here . . . versus the amount of

competition that was likely to occur had it not been for

the payment to delay... . It’s that comparison that

matters, not the absolute amount.

Bresnahan, Tr. 614. We agree.

If there has been a payment from the patent holder to the

generic challenger, there must have been some offsetting

consideration. Absent proof of other offsetting consideration,”

it is logical to conclude that the quid pro quo for the payment

was an agreement by the generic to defer entry beyond the date

*' The Commission's study of patent settlements under the Hatch-Waxman

Act identified a large number of unchallenged agreements where the parties

settled on a deferred entry datc. The Commission study uncovered two

agreements (Drug Products G and H in Chart 3-2) in which generic entry

occurred under royalty-free licenses. The large majority of agreements in

which generic entry occurred prior to patent expiration involved situations

in which the generic applicant paid a royalty to the brand-name company

during the remaining patent life (Drug Products A-F in Chart 3-2). Federal

Trade Commission, Generic Drug Entry Prior to Patent Expiration: An FTC

Study 29 (July 2002). These particular facts, based on a non-record source

of which we take notice, have not been disputed by any of the partics

(although Respondents did object to other data in the study). See Order

Granting Motion for Leave to File Reply Memorandum, Denying Motion to

Strike Reliance on FTC Study; and Permitting Each Party to File a Bricf

Addressing Cited Facts Contained Thereim (Jan. 6, 2003).

* In this case, of course, Respondents have attempted (but failed) to

demonstrate that there were other offsctting considerations adequate to

account for the payment. See discussion in Parts III and IV, below.

77a

that represents an otherwise reasonable litigation compromise.”’

Cf. FTC v. Indiana Fed'n of Dentists, 476 U.S. at 456 (FTC's

conclusions supported by “common sense and economic

theory, upon both of which the FTC may reasonably rely”); see

also Carl Shapiro, Antitrust Limits to Patent Settlements, 34

Rand J. Econ. 391 (2003); Herbert Hovenkamp,

Anticompetitive Settlement of Intellectual Property Disputes, 87

Minn. L. Rev. 1719, 1757-61 (2003). The nexus between

payment and delay is supported not only by simple logic but

also by the plain language of the settlement agreement and the

history of the negotiations between the parties. See Part IV,

below.

According to Bresnahan, there is also a powerful incentive

for the contending parties to make these agreements. The

anticipated profits of the patent holder in the absence of generic

competition are greater than the sum of its profits and the

profits of the generic entrant when the two compete. It would

be mutually beneficia! for the patent holder and the challenger

to defer entry of the generic and split the patent holder's profit.

Bresnahan, Tr. 426-29, 495, 612-13; Goldberg, Tr. 119-20;

* This is the first subsidiary issue subsumed in the third prong of Professor

Bresnahan’s test.

™ We are aware of the recent opinion in Asahi Glass Co., Ltd. v. Perttech

Pharms., Inc., 2003 U.S. Dist. LEXIS 19370 (N_D. Il. 2003) (Posner, J.),

which questioned whether these concerns about reverse payments are based

on “a sound theory.” Id. at *21. Since the comment was made in passing

and was admittedly “inapplicable” to the case before the court, we only note

it here. To the extent that the court was opposed to per se condemnation of

reverse payments, we emphasize that we have not appired a per se standard

in this case and we have acknowledged that there are possible arguments in

justification. More broadly. the court seems to be concerned that prohibition

of “reverse-payment settlements would reduce the incentive to challenge

patents by reducing the challenger's settlement options[ |" Id. Any antitrust

restrictions on settlement agreements have the effect of reducing settlement

options, but Judge Posner expressly states in the same opinion that some

provisions should be condemned. Id. at *11-13

78a

Kerr, Tr. 6261. The resulting adverse effects on consumers are

obvious.

We agree that there are strong monetary incentives for the

pioneer and the generic to share the proneer’s substantial profits

until the expiration of the patent, rather than compete

head-to-head. The existence of these strong incentives,

standing alone, obviously does not amount to proof of a law

violation, but it may help to resolve conflicting inferences.

Compare Matsushita Elec. Indus. Co. v. Zenith Radio Corp.,

475 U.S. 574, 591 n.15 (1986) (the Court recognized that weak

incentives make price predation highly unlikely).

One recent district court decision expresses a different view

of incentives, in a lengthy opinion that we need to address. In

the Ciprofloxacin Hydrochloride case, 26! F. Supp. 2d 188

(E.D.N.Y. 2003), one reason for the court's rejection of a per

se standard was its conclusion that Hatch- Waxman settlements

are “unique” because the statute has distorted the relative

bargaining power of the litigating parties. Id. at 250-52. In

what the court called a “traditional scenario,” a party can

challenge a patent only by entering the market with its

infringing product and risking a lawsuit for substantial

damages. Id. at 251. The court went on to say that the event

that triggers litigation under Hatch-Waxman — an ANDA filing

with a Paragraph IV certification — is an “artificial act of

infringement.” Id. This “artificial act” eliminates the generic’s

potential exposure to liability for the pioneer’s “enornious

losses,” and thus deprives the pioneer of its “traditional

leverage” in litigation. Id. According to the court, this shift in

the relative bargaining power of the parties means that “so-

called reverse payments are . . . a natural by-product” of the

Hatch-Waxman process. Id. at 252.

* This argument is cited with apparent approval in the Valley Drug case,

344 F 3d at 1309

79a

We agree with the court that Hatch-Waxman may have

altered the litigation incentives of pioneer and generic

manufacturers. The statute was intended to do just that.

However, because of the economic reality that generic entry

causes a loss to the pioneer well in excess of the generic’s

anticipated profit, and the fact that damages for infringement

are based on the pioncer’s lost profit, a generic litigant still

risks losses well in excess of its anticipated gains. This

powerful disincentive for patent challenges may have been

“traditional,” but Congress specifically decided that it wanted

to encourage patent challenges for pharmaceutical products.

(An offsetting concession for patent holders is the automatic

30-month stay.) As stated above, antitrust analysis must

accept statutes and regulations as they are, and evaluate

restraints in the context of the existing legal framework.

A payment for delayed generic entry under a Hatch-

Waxman framework is no less anticompetitive than a similar

payment under the “traditional” regime. The shift in the

relative bargaining power of the litigating parties may mean —

assuming other factors are held constant — that pioneers will

have to accept earlier entry dates in settlement than they would

otherwise have had to do. The baseline for a competitively

benign settlement may have shifted. Whether this is good or

bad is a judgment for Congress to make. Furthermore, we do

not have evidence before us to justify any conclusion that

payments by pioneers to generics are a “natural by-product of

the Hatch-Waxman process’”’ or that Congress intended to

immunize payments of this kind.

We therefore believe that the possible existence of a so-

called “reverse payment” raises a red flag that distinguishes this

* H.R. Rep. No. 98-857, supra note 1, at 28, 1984 U.S.C.C.A.N. at 2661.

See also Andrx Pharms. v. Biovail Corp., 256 F.3d at 802 (Congress

“interested im increasing the availability of generic drugs” but also intcrested

in protecting “the patent rights of the pioneer applicant”).

*” See also discussion of ancillarity in Part III, below.

80a

particular litigation settlement from most other patent

settlements, and mandates a further inquiry.” All of the

pioneer/generic patent settlements that we have thus far

challenged included a payment of this kind.” In fact, the

evidence indicates that antitrust counsel for the pioneer,

Schering, was also concerned about the legal implication of a

possible payment to generic challengers. See, e.g., CX 1494 at

71 (Driscoll IH); CX 1509 at 35 (Hoffman 1H); Rule, Tr. 2583-

84. However, for the reasons discussed above and in Part III

below, we are not now prepared to say that all such payments

should be viewed as per se illegal or “inherently suspect.” We

believe that this particular case warrants a more extensive

analysis of competitive effects, without foreclosing the

possibility that a more truncated process would be appropriate

in some future case.

C. The Need to Address the Merits of the Underlying

Patent Dispute

The Respondents argued, and the Administrative Law

Judge held, that proof of anticompetitive effects requires proof

on the merits of the underlying patent claims. ID at 4, 103-04.

We deal with the argument in this segment of the opinion

because it is not really a “defense” but rather a fundamental

attack on the sufficiency of Complaint Counsel’s affirmative

case. It is also an argument that, if valid, would have an impact

not only on this particular case but also on other antitrust cases

before the Commission and the courts that involve the legality

of patent settlements.

Respondents’ argument and the conclusions of the Initial

Decision on this issue have a superficial appeal. The argument

proceeds as follows: Complaint Counsel have the burden of

** See supra note 51.

*” See cases cited supra note 3.

Sla

proving that the agreement delayed generic entry but failed to

prove that earlier entry would have been possible in the first

place, in light of the patent blockade. By statute, Schering's

patent is presumed to be valid (35 U.S.C. § 282) and Complaint

Counsel failed to prove it was not. Since the holder of a valid

patent has the right to exclude infringing products entirely for

the life of the patent, the settlement agreement was

procompetitive because it permitted generic entry some five

years before the expiration of Schering's patent.

We reject this argument for a number of independent

reasons. First, Schering’s presumptively valid patent did not

necessarily confer a right to exclude generic entry in the

circumstances of this case. Second, there is a recognized

distinction between the standard for proving that an agreement

is likely to cause competitive harm and the standard for proving

damages after the fact. Third, we believe that an inquiry into

the merits of the patent case would not be conclusive in most of

our antitrust cases anyway. Fourth, we are also concerned that

a mandated inquiry into these issues, as part of an antitrust

review, would ultimately have a chilling effect on the efficient

settlement of patent litigation.

We observe, first, that the Initial Decision suffers from a

fundamental logical flaw. The fact that Schering may have

held a presumptively valid formulation patent on K-Dur 20

does not mean that it had a presumptive right to preclude the

entry of Upsher’s generic product. One issue in the patent case

~ perhaps the most important one - was not whether Schering’s

patent was valid but rather whether Upsher's product infnnged

the patent. IDF 129, 130. On this issue, Schering had the

burden of proof.” We cannot assume that Schering had a right

* See, ¢.g., Carroll Touch, inc. v. Electro Mechanical Systems, inc, 15

F.3d 1573, 1578 (Fed. Cir. 1993). The Initial Decision assumed that Upsher

had the burden of proving cither patent invalidity or “that its product .. . did

not infringe Schering’s patent.” ID at 103 (emphasis added). This is not

correct.

82a

to exclude Upsher’s generic competition for the life of the

patent any more than we can assume that Upsher had the right

to enter earlier. In fact, we make neither assumption but rather

focus on the effect that Schering’s payment to Upsher was

likely to have on the generic entry date which the parties would

otherwise have agreed to in a settlement.

Second, we are not aware of any federal court opinions that

hold it is necessary for complaint counsel in a government

proceeding to offer proof on the underlying merits of the patent

dispute, in order to establish their affirmative case. The point

was discussed in the recent Tamoxifen Citrate Antitrust

Litigation, 262 F. Supp. 2d 17, where the court dismissed an

antitrust challenge to an agreement that settled a patent dispute

between a pioneer and a generic manufacturer, with terms that

included a payment from the pioneer to the generic. In return,

the generic had agreed not to market its own version of the

Tamoxifen drug prior to the expiration of the patent, but instead

took a license to sell product manufactured by the pioneer.

In that case, however, the validity of the pioneer’s patent

was the crucial issue in the underlying patent dispute and,

subsequent to the settlement in question, the pioneer’s patent

was successfully defended in litigation with three other generic

challengers. In u private action for damages, after the fact, the

Tamoxifen court had good reason to believe that the settlement

did not ultimately cause consumer harm. In the present case,

on the other hand, we do not attempt to assess damages but

rather look at the agreement as of the time it was made to

determine whether it was “unreasonable,” i.c., whether it likely

delayed generic entry beyond the date that would have been

provided in a differently crafted settlement.

A contemporaneous opinion from the same district court in

the Ciprofloxacin Hydrochloride Antitrust Litigation, discussed

at length above in connection with another issue, expressly

rejected the argument that an antitrust attack on a Hatch-

Waxman settlement requires proof on the merits of the

83a

underlying patent case. Notwithstanding the fact that the

underlying patent dispute between the pioneer and the generic

manufacturers involved patent validity, not infringement, and

the fact that subsequent to the settlement the pioneer had

successfully defended the validity of its patent in litigation with

others, the court found that the existence of an antitrust

violation does not depend on the merits of the patent case.*' At

the time of the settlement, the parties did not know who would

ultimately prevail, and the court-noted that

... the challenged agreements allowed [the generic] to

accept cash in exchange for an agreement to halt the

process by which a court would make... a

determination [of patent validity and infringement] — a

process encouraged by the Hatch-Waxman

Amendments and beneficial to consumes.

Ciprofloxacin Hydroc’iloride, 261 F. Supp. 2d at 204. The

court therefore rejected the pioneer’s argument that it was

patent law, not the agreement, that precluded generic entry.

Although the court also rejected plaintiffs’ claim of per se

illegality, it indicated that the matter could proceed under a

rule-of-reason inquiry. Id. at 210-11.

We agree with the reasoning of the Ciprofloxacin

Hydrochloride court on this issue. The merits of the patent

litigation may be crucial in an action for damages but we are

here concerned only with legal liability, and we focus on the

state of the world as it was perceived by the parties at the time

“ The Ciprofloxacin court appropriately cautions that the standard for proof

of damages may be different. Ciprofloxacin Hydrochloride, 261 F. Supp.

2d at 199.

84a

that they entered into the settlement agreement, when they

could not be sure how the litigation would turn out.

A similar view was expressed by the court in Valley Drug,

cited earlier for its rejection of a per se standard. In Valley

Drug, the sole issue in the underlying patent litigation was

patent validity and, after an interim settlement, the patent in

issue had been declared invalid in a separate proceeding. The

court said:

We reject the appellees’ argument that the agreements

by Geneva and Zenith not to produce infringing

products are subject to pet se condemnation and treble-

damages liability merely because the ‘207 patent was

subsequently declared invalid. We begin with the

proposition that the reasonableness of agreements under

the antitrust laws are [sic] to be judged at the time the

agreements are entered into.

Valley Drug, 344 F.3d at 1306 (citations omitted).

The court went on to say:

Patent litigation is too complex and the results too

uncertain for parties to accurately forecast whether

enforcing the exclusionary right through settlement will

expose them to treble damages if the patent immunity

were destroyed by the mere invalidity of the patent.

" The uncertainty posed by patent litigation is, of course, only one of many

types of uncertainty that affect whether a new product can be successfully

introduced into a market. But the existence of such uncertainties cannot

justify an agreement whose very purpose is to ensure against an mcrease in

competition, by guaranteemp that the new product will not be introduced

If, for example, an incumbent entered into an agreement with a would-be

market entrant in which the latter agreed to delay or forgo introduction of a

new product, it would be no defense to argue that the new product might not

have succeeded in any event

85a

Id at 1308.

The Valley Drug opinion, of course, was concerned only

with the narrow issue of whether a subsequent finding of patent

invalidity necessarily made it per se illegal for the pioneer

patent hoider to pay a generic challenger for entry delay - even

though the litigation outcome was uncertain at the time. We

believe, however, that the underlying logic of the opinion has

a broader application. We question the utility of a rule that

would give decisive weight to an after-the-fact inquiry into the

merits of the patent issues in a settled case. This is the third

independent basis for our conclusions.

In an extreme case, the inquiry might be helpful. If it

appeared that the patent claim was objectively a sham, any

agreement to delay generic entry might be viewed as

anticompetitive, regardless of the other terms. Conversely, if

it appeared that the generic’s Paragraph IV certification was

objectively a sham, it might be difficult to claim that an agreed-

on entry date before the patent termination involved an

unacceptable delay.°’ The problem is that the bulk of the cases

will lie in between.”

An after-the-fact inquiry by the Commission into the merits

of the underlying litigation is not only unlikely to be

” A case like Tamoxifen (discussed above), where patent validity was the

only issue and the patent had been repeatedly upheld, might also be included

im this category.

“ Take the simplest possible case as an example. Suppose it appears post

sett'ement that cach party reasonably had a 50/50 expectation of victory.

Does this mean that a 50/50 split of the reaming patent term would be the

only reasonable settlement? This assumption would not necessarily be true

for reasons that the Respondents themselves have addressed im great detail.

See Pari Ill, below. The parties may have very different financial resources,

profit expectations and risk preferences, with consequently differing views

on the costs and benefits of further litigation. These differing views would

have an effect on the outcome of settlement negotiations, and litigation odds

cannot be converted directly into the legally acceptable period of delayed

entry.

86a

particularly helpful, but also likely to be unreliable. As a

general matter, tribunals decide patent issues in the context of

a true adversary proceeding, and their opinions are informed by

the arguments of opposing counsel. Once a case settles,

however, the interests of the formerly contending parties are

aligned. A generic competitor that has agreed to delay its entry

no longer has an incentive to attack vigorously the validity of

the patent in issue or a claim of infringement. We observe this

natural phenomenon in the present case. Upsher’s ANDA

filing had certified that Schering’s K-Dur 20 patent was either

invalid or not infringed by Upsher’s product. Later on,

Upsher’s counsel in the patent litigation represented to the

court that the only impediment to its immediate entry was the

automatic Hatch-Waxman stay. CX 1705 at USL PLD 004242

(in camera), Kerr, Tr. 6744-45. After the settlement, Upsher’s

views dramatically changed. At trial, Paul Kralovec, Upsher's

CFO, testified that, because of the financial risk arising from

damages for infringement, a decision was made that Upsher

would not market Klor Con M20 until the outcome of the

litigation was known. Kralovec, Tr. 5037-38.

The fact that the generic’s counsel has switched sides does

not destroy all potential for an adversary proceeding. It is

theoretically possible for Complaint Counsel to step in for the

generic’s newly complaisant counsel and champion the

generic’s abandoned claims, or the Commission could weigh

conflicting opinions of opposing experts. If it were logically

necessary to decide the issue of patent validity in order to

decide whether the agreements in issue here were reasonable,

we would do so — regardless of the difficulties. However, for

the reasons discussed, it is not necessary.

Finally, we have considered the serious uncertainties that

would confront parties who seek to settle patent litigation if the

Commission undertook to examine the underlying merits itself

later on, and gave them conclusive weight. Under the standard

we adopt here, if the parties simply compromise on the entry

87a

date, standing alone, they do not need to worry about a later

antitrust attack. This test may not be perfect, but at least it is

easy to apply at the time of settlement, when the outcome of the

patent case is uncertain. If a subsequent examination of the

merits were decisive, the parties could not be sure. If the

generic’s position were later determined to be invalid, then any

entry short of patent expiration would likely be immune from

attack. If, however, the pioneer’s position were found to be

invalid, any delay would be suspect. Respondents’ argument

might serve their interests in this particular case, but it could

have a chilling effect on patent settlements down the road, and

thus make it harder for parties to enjoy the advantages of

certainty.”

For these various reasons, we believe that it would not be

necessary, practical, or particularly useful for the Commission

to embark on an inquiry into the merits of the underlying patent

dispute when resolving antitrust issues in patent settlements.

To the extent that the opinion of the Administrative Law Judge

is predicated on any such requirement, it is reversed.”

lll. The Ancillanity Defense

Both Schering (implicitly) and Upsher (expressly) plead

that even if the $60 million payment to Upsher were deemed to

have been traded for delay, it was justified as ancillary to a

legitimate, pro-consumer agreement, namely, the settlement of

a patent dispute. Schering Answer at $j 1-3; Upsher Answer at

Defenses 4 10. They offered evidence — principally through

their expert witness, Professor Robert Willig — that Professor

Bresnahan’s paradigm was overly simplistic. Professor Willig

* See Valley Drug, 344 F.3d at 1306-07; Willig, Tr. 7148, 7173-75.

* For reasons also discussed above, however, this conclusion about what

the Commission needs to do in this case does not necessarily have any

bearing on what a private plaintiff may need to do in order to prove

damages.

88a

testified that the payment of net consideration from the pioneer

to the generic must be considered in the overall context of

procompetitive patent settlements that it may facilitate. We,

therefore, will examine these claims under familiar principles

applicable to ancillarity defenses.

The Antitrust Guidelines for Collaborations Among

Competitors®’ set out the analytic framework that we will apply

in this situation.“ These Guidelines (Sec. 3.2) provide that

even a provision that would be per se illegal standing alone can

qualify for rule-of-reason treatment in certain circumstances.

Therefore, even if we assume that Schering overtly agreed to

pay Upsher a substantial sum for delayed entry, it is necessary

to examine that payment in the context of an overriding

purpose to settle the patent case.

Under the Guidelines, respondents who assert an ancillarity

claim have the burden of showing three things (Sec. 3.2):

(i) that there isan “efficiency-enhancing

integration of economic activity ...”;

(ii) that the arguably ancillary agreement is

“reasonably related to the integration ...”; and

(iii) that it is also “reasonably necessary to achieve -

... [the] pro-competitive benefits” of the

overall arrangement.

Id.

*’ See Antitrust Guidelines for Collaborations Among Competitors, supra

note 27.

* The Guidelines are intended to reflect current law, not to catalyze

changes. See Susan S. DeSanti, Guideposts in the Analysis: The Federal

Trade Commission and US. Department of Justice, Antitrust Division

Competitor Collaboration Guidelines, Address Before the Houston Bar

Association (Dec. 7, 1999), available at

<http //www fic gov/speeches other/antitrustguidelines htm>

89a

We accept Willig's testimony that there are likely to be

efficiencies associated with the settlement of patent disputes

between pioneer and generic manufacturers. See, e.g., Willig,

Tr. 7134, et seq. A settlement can save public and private

resources that would otherwise be consumed by litigation, and

it can provide certainty that will encourage business

investment. We also recognize, as he testified, that there may

be hypothetical situations where a procompetitive settlement

could require payment of some moncy to the generic

challenger. This means that we are unwilling to say reverse

payments included in a settlement agreement are always

illegal.” On the other hand, the mere articulation of

hypothetical circumstances where reverse payments could

ultimately facilitate an efficiency-enhancing settlement does

not mean that a particular settlement is legal. If Complaint

Counsel have made out a prima facie case that the agreement

was anticompetitive, the burden is on these Respondents to

demonstrate that these hypothetical circumstances describe the

realities of the present case. They have not done so.

Willig hypothesized, for example, that a “cash starved”

generic may actually be able to enter earlier and more

effectively if it receives some up-front support from the pioneer

manufacturer. Willig, Tr. 7180, 7188, 7258. It is possible that

this trade might ultimately yield competitive benefits, but a

respondent that relies on this argument also must show that the

generic, in fact, was cash starved; explain why the pioneer was

the best source for the necessary funds; and d-monstrate that

the up-front support actually resulted in an entry date earlier

than would be expected without it. We have no evidence that

” See Bristol-Myers Squibb Co., FTC Dkt. No. C-4076 (Section

XIKBX Ib) of Decision and Order does not prohibit respondent from

settling patent infringement litigation with a payment from the pioneer to

generic manufacturer if payment is less than $2 millon or expected htigation

costs), avavlable at <http://www fic gov/os/2003/0 /bristolmyersdo.pdf>.

See also Final Order in this case, at Paragraph II.

90a

would establish these conclusions. To the contrary, Upsher

expressly waived any intention to rely on financial need as a

defense in this action.” It is true that Schering may have

believed Upsher needed the money because Upsher’s lead

negotiator said so repeatedly in the course of the settlement

discussions, but it is also true that Schering did not rely on any

such belief to establish the legality of the $60 million payment.

See discussion in Part IV.B., below. As a matter of fact,

Upsher was not cash-constrained; the company passed on to its

shareholders an amount equal to or in excess of the sums

received from Schering. Kralovec, Tr. 5067.

There are other possibilities. Risks and costs associated

with litigation are avoided by settlement. If the generic

challenger is more optimistic about the litigation outcome than

the pioneer, a pioneer may be willing to pay some money to

bridge the gap in the expectations. Willig, Tr. 7195; Addanki,

Tr. 5761, 5776, 5793. It is also possible that there are widely

differing risk preferences. A judgment-proof generic

manufacturer may be willing to hold out for “unreasonable”

settlement terms because its downside risks of damage

exposure are small.’' Addanki, Tr. 5793-94.

We recognize that additional legitimate justifications can

also exist, and this is another reason why we do not apply a

truncated analysis in this particular case. However, once

Complaint Counsel have made out a prima facie case of actual

” CX 1693 (Letter from Rajeev K. Malik to Yaa A. Apori Providing

Upsher's Responses to Specifications 4, 5 and 8 of Complaint Counsel's

First Request for Production of Documents (Aug. 28, 2001) (“The agreement

is Upsher-Smith docs not have to produce documents in response to

Specification 8 [requesting financial information}. in exchange, Upsher-

Smith commits to Complaint Counsel that it will not raise a defense that uses

Upsher-Smith's financial condition as a justification for entering into the

licensing agreement with Schering-Plough.”)).

"' For the reasons discussed above, it may be difficult to entify a particular

settlement demand as objectively “unreasonable.”

9la

anticompetitive effects, must do more than

suggest hypothetical benefits.

In this case, the sheer magnitude of the payment from the

pioneer to the generic is a particular source of concern. Even

if we assume arguendo that there had been enough evidence to

show that the hypothetical speculations of Respondents’ experts

actually applied to the facts of this case, the evidence could not

justify a payment of any amount close to the $60 million

involved here. We deal with an ancillarity defense predicated

on the notion that there is a strong public policy in favor of

litigation settlements — even if the settlements may involve

agreements that might be illegal standing alone. But, these

public policy considerations are just one weight on the scale;

they do not mean that all settlements are presumptively

efficient regardless of the cost.”

We conclude that Respondents’ ancillarity defense has

failed. A payment in the order of $60 million could not be

defended under these facts as a reasonably necessary clement

of a settlement that is procompetitive overall. The parties did

not show that the hypothetical situations where such a payment

might be justified actually were present in this case. The

ancillarity claim is rather based on after-the-fact rationalization.

During the course of the settlement negotiations, recounted in

detail below, Upsher's representatives seemed to be entirely

oblivious to the potential legal consequences of their demand

that money be paid for delayed entry. Schering's

representatives were sensitive to these concerns but believed

” PolyGram Holding, Inc. § Trade Reg Rep. at 22,459, slip op. at 30-31

(“a justification must plausibly create or mmprove competition ™)

” Herbert J. Hovenkamp, et al., Anticompetitive Settlement of Intellectual

Property Disputes, 87 Minn. L. Rev. 1719 (2003) (payment by a pioneer to

a generic in excess of litigation costs is not an economically efficient

solution to the dispute and likely biases the negotiated entry date toward

later entry).

92a

that the solution was to find some side deal that would justify

the payment by itself. We now examine Schering's “solution.”

Complamt Counsel have conceded that there ts no liability

in this matter if the licenses that Upsher granted to Schering

Schering to Upsher. App. Br. at 3. We interpret this to mean

that Complaint Counsel's test is whether $60 million was a fair

price for the licenses from Schering's standpoint, regardless of

what they were worth to Upsher.”* We express no view as to

whether a concession of this kind is necessarily appropriate.

Since, however, it is the basis on which this case has been

litigated, we will proceed on the same premise.

This is also an issue on which Complaint Counsel have

conceded that they bear the ultimate burden of proof. O.A. at

30 (“we have the burden to prove the payment was for delay”).

This is not to say that Complaint Counsel bear the burden of

proving the actual value of the licenses. What we understand

they have undertaken to prove is (i) that there is a nexus

between the payment by Schering and Upsher’s agreement to

delay its competitive entry, and (1) that the preponderance of

the evidence shows that this payment exceeded, by a substantial

amount, Schering's reasonable expectation of the value of the

Upsher licenses. App. Br. at 22-24 (" . . . the Commission need

not conclude that the license for [Niacor-SR] was a ‘sham’ or

that it lacked any value to Schering.”). This is the standard that

we will apply.

The Initial Decision contains extensive findings on this

issue. However, for reasons that will become clear, many

“* Comptamt Counsel's witness Bresnahan testified that “if Schering-Plough

had made a stand-alone determination that was getting as much m return

from these products as « was paying, then | would infer that they were not

paying for delay.” Bresnahan, Tr. 964-65

93a

specific findings and the ultimate factual conclusions in the

Initial Decision are flawed. Accordingly, we review the entire

factual record de novo, and, where appropriate, substitute our

own findings and conclusions for those in the Initial Decision.

We will focus on (A) the plain language of the agreement; (B)

the background and history of the settlement negotiations; (C)

the extent of Schering’s internal investigation of the value of

the Upsher licenses, considered in light of the information it

had already obtained in the course of recently terminated

negotiations with another company for a similar product, and

(D) the inferences that may appropriately be drawn from the

subsequent conduct of the parties and after-the-fact opinions

about the value of the licenses.

This part of the opinion is necessarily detailed. There is no

single event, no single communication, that determines the

outcome. Our conclusion that Complaint Counsel have

sustained their burden on the critical valuation issue rather

depends on the cumulative impact of the extensive record

evidence in this case. :

A. The Language of the Settlement Agreement

The “Detailed Agreement Terms” between Upsher and

Schering provide, in pertinent part:

3. Upsher-Smith agrees that it will not market in

the United States its KLOR CON®* M20

potassium chloride product, or any other

sustained release microencapsulated potassium

chloride tablet, prior to September |, 2001.

11. In consideration for the licenses, nghts and

obligations described in paragraphs | through

94a

10 above, SP licensee [a Schering affiliate] shall

make the following payments to Upsher-Smith:

CX 348 at USLO3186, USLO3188.

The contract then sets out a schedule for payment of $60

million, keyed to specific time periods following approval by

the Schering Board. The payments are not dependent on

milestones in the development of products licensed from

Upsher to Schering, such as FDA filings or approvals.” The

only ongoing affirrhative obligation of Upsher, apart from its

commitment not to enter before September |, 2001, is a

promise that it will not assist ESI or any other party that

challenges Schering's patent. CX 348, Par. 6.

We do not believe this contractual language is conclusive

by itself. What it does show is that at least part of the

consideration for the $60 million payment was Upsher’s

commitment to delay entry, something that Schering’s in-house

counsel has readily conceded. Hoffman, Tr. 3565-67. Even

more significant, payment was not conditioned on Upsher’s

cooperation with Schering in the development of the licensed

product. The omission may well have been deliberate because,

after the Agreement became effective, Upsher did practically

nothing to cooperate and Schering did not seem to care. Sce

discussion in Part [V.D., below.

The Initial Decision relies on direct trial testimony of

several individuals for a description of the negotiations between

the parties that resulted in the June 17, 1997 agreement. IDF

131-55. It does not cite contradictory cross-examination

* Additional contingent milestone payments that could total $10 million

were negotiated for the launch of Niacor-SR in nine other countries.

95a

testimony or investigational hearing testimony of several of

these individuals, nor does it explain why this testimony was

given no weight — even when the contradictory testimony is

corroborated by documentary evidence.” There are

particularly significant discrepancies in the testimony of lan

Troup, Upsher's President and Chief Operating Officer, and

John Hoffman, Schering’s Associate General Counsel.

Accordingly, as detailed below, the Commission discounts

inconsistent tnal testimony of these two individuals.

The Initial Decision also does not cite important deposition

testimony of a primary negotiator for Schering in the early

meetings between the two companies (Martin Driscoll, Vice

President of Sales and Marketing for Key Pharmaceuticals),

even when it is consistent with his investigational hearing

testimony. See, ¢.g., CX 1494 at 65-66 (Driscoll IH); CX 1495

at 58-59 (Driscoll! Dep.) (views of the parties about payments

to Upsher and entry into the market). The Initial Decision

relies on direct testimony of some witnesses for facts about

which they had no firsthand knowledge and for which other

individuals with differing testimony would have been more

reliable sources. For example, !DF 136 relies on Hoffman, who

did not attend either the May 28 or the June 3 meeting, for a

™ Upsh

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