Appendix — Kaiser Aluminum & Chemical Corp. v. Bonjorno
Supreme Court brief1985
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Q4- hw’ FILED
pret JUN 6 1985
ALEXANCOER tL. STEVAS.
IN THE CLERK
Supreme Court of the United States
October Term, 1984
KAISER ALUMINUM & CHEMICAL CORPORATION and
KAISER ALUMINUM & CHEMICAL SALES, INC.,
Petitioners,
v.
JOSEPH A. BONJORNO, GEORGE M. KERR, and
BARBARA F. CLISBY,
Respondents.
ON PETITION FOR A WRIT OF CERTIORARI TO THE
UNITED STATES COURT OF APPEALS
FOR THE THIRD CIRCUIT
APPENDIX
RICHARD P. MCELROY
(Counsel of Record)
WILLIAM H. ROBERTS
Blank, Rome, Comisky &
McCauley
1200 Four Penn Center Plaza
Philadelphia, PA 19103-2599
(215) 569-5500
and
DONALD F. TURNER
GARY D. WILSON
Wilmer, Cutler & Pickering
1666 K Street, N.W.
Washington, DC 20006
Of Counsel: Attorneys for Petitioners
DAVID L. PERRY
STEPHEN B. RINGWOOD
Kaiser Aluminum & Chemical Corporation
300 Lakeside Drive
Oakland, CA 94643
PACKARD PRESS / LEGAL DIVISION, 10th & SPRING GARDEN STREETS, PHILA, PA. 19123 (215) 236-2000
APPENDIX TO
PETITION FOR A WRIT OF CERTIORARI TO
THE UNITED STATES COURT OF APPEALS
FOR THE THIRD CIRCUIT
TABLE OF CONTENTS
Page
A — Opinion of the United States Court of Appeals
for the Third Circuit, Nos. 83-1047 and
83-1079, Sur Petition For Rehearing, and
Statement of Adams, J., Sur Denial of the Pe-
tition for Rehearing In Banc, March 8, 1985. .A-1
B — Opinion of the United States Court ot Appeals
for the Third Circuit, Nos. 83-1047 and
83-1079, filed December 27, 1984.......... A-5
C — Judgment of the United States Court of Ap-
peals for the Third Circuit, Nos. 83-1047 and
83-1079, December 27, 1984.............. A-31
LD — Memorandum and Order of the United States
District Court for the Eastern District of Penn-
sylvania, No. 74-122, entered on June 18,
PE eee er rk Coe LeU Ee eee ee a A-33
k. — Memorandum and Order of the United States
District Court for the Eastern District of Penn-
sylvania, No. 74-122, entered on January 17,
Se at oer era a oer ee A-74
Fk —- Opinion of the United States Court of Appeals
for the Third Circuit, No. 77-1846, May 24,
WE eee e aes eek eens cea een A-117
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APPENDIX A
Opinion of the Court of Appeals Sur Petition for
Rehearing and Statement of Adams, J.. Sur
Denial of the Petition for Rehearing In Banc
UNITED STATES COURT OF APPEALS
FOR THE THIRD CIRCUIT
Nos. 83-1047 and 83-1079
BONJORNO, JOSEPH A., KERR, GEORGE M., and
CLISBY, BARBARA K.., as Transferees of Liquidation
and Dissolution of Columbia Metal Culvert Co.. Inc..
Appellants and Cross-Appellees
u
KAISER ALUMINUM & CHEMICAL CORPORATION,
KAISER ALUMINUM & CHEMICAL SALES, INC..
ROBERT A. KENNEDY and KENNEDY CULVERT &
SUPPLY COMPANY and ROBERT KENNEDY
Kaiser Aluminum & Chemical Corporation and
Kaiser Aluminum & Chemical Sales, Inc.,
Appellees and Cross-Appellants
Appeal from the United States District
Court for the Eastern District
of Pennsylvania
(D. C. No. 74-0122)
A-1
A-2 Appendix A
SUR PETITION FOR REHEARING
PRESENT: ALDISERT, Chief Judge, SEITZ.
ADAMS, GIBBONS, HUNTER, WEIS, GARTH.
HIGGINBOTHAM, SLOVITER, BECKER.
and ROSENN, Circuit Judges.
The petition for rehearing filed by appellees and
cross-appellants in the above entitled cases having been
submitted to the judges who participated in the decision
of this court and to all the other available circuit judges
of the circuit in regular active service, and no judge who
concurred in the decision having asked for rehearing,
and a majority of the circuit judges of the circuit in reg-
ular active service not having voted for rehearing by the
court in banc, the petition for rehearing is denied.
By the Court
/s/ Seitz
Circuit Judge
DATED: March 8, 1985
Judge Becker would grant rehearing limited to the price-squeeze
issue.
Appendix A A-3
STATEMENT OF ADAMS, J., SUR DENIAL OF THE
PETITION FOR REHEARING IN BANC
I respectfully dissent from the order denying rehear-
ing in banc, because I believe that this case raises a
number of issues of sufficient import to command the
attention of the entire Court.
First, I believe there is a serious question whether
Kaiser’s contentions regarding the applicability of the
Supreme Court’s recent decision in Copperweld Corp. v.
Independent Tube Co., 104 S.Ct. 2731 (1984), have been
properly answered. Copperweld, handed down after the
trial but before the decision of the panel, holds that a
parent and a wholly-owned subsidiary are not considered
separate entities for purposes of a conspiracy charge un-
der section 1 of the Sherman Act, 15 U.S.C. §1. If there
can be no intra-enterprise conspiracy under section 1 of
the Sherman Act, Kaiser asserts that logic dictates a sim-
ilar result under section 2 of the Sherman Act. If Kaiser
is correct, then the propriety of the jury’s verdict which
relied in part on such a conspiracy is called into question.
Second, the bifurcation of the trial resulting in dif-
ferent juries determining liability and damages raises se-
rious questions under the standard set forth by the Su-
preme Court in Gasoline Products Co., Inc. v. Champlin
Refining Co., 283 U.S. 495 (1931). This Court has re-
cently recognized the continued vitality of Gasoline
Products — that retrial of only one issue in a case, such
as liability, is not proper unless “it clearly appears that
the issue to be retried is so distinct and separable from
the others that a trial of it alone may be had without in-
justice.” Id. at 500. In Stanton by Brooks v. Astra Phar-
maceutical Products, Inc., 718 F.2d 553, 576 (3d Cir.
1983), the Court emphasized the danger of separate tri-
als on damages and liability, particularly when there is
evidence, as here, that the first jury reached a compro-
mise verdict. This is illustrated by the fact that the first
jury returned a damage verdict of $5,445,000 when tre-
A-4 Appendix A
bled and the second jury returned a verdict of
$9,567,939 when trebled.
Finally, the substantial expansion of the “price
squeeze” theory of liability also merits attention. Kaiser
has been found guilty of utilizing an unlawful price
squeeze even thougk during the years in question plain-
tiff was purchasing its raw materials from Alcoa and
Reynolds, rather than from the defendant. One essential
element of a price squeeze is monopoly power in the raw
material. See United States v. Aluminum Company of
America, 148 F.2d 416 (2d Cir. 1945). Therefore, it ap-
- pears to be a significant extension of the price squeeze
doctrine to predicate antitrust liability on such a basis in
a case in which the defendant is not selling the raw ma-
terial in question to the plaintiff and there is no evidence
of any conspiracy between defendant and the other sup-
pliers of the raw materials.
Each of these important issues would appear to war-
rant further attention by the entire Court.
A True Copy:
Teste:
Clerk of the United States Court of Appeals
for the Third Circuit
(A.O. U.S. Courts. G.M.C. Printing, Phila., Pa. 215-568-4264)
APPENDIX B
Opinion of the Court of Appeals
UNITED STATES COURT OF APPEALS
FOR THE THIRD CIRCUIT
No. 83-1047 and No. 83-1079
BONJORNO, JOSEPH A., KERR, GEORGE M., and
CLISBY, BARBARA K., as Transferees of Liquidation
and Dissolution of Columbia Metal Culvert Co., Inc..,
Appellants and Cross-Appellees
7)
i
KAISER ALUMINUM & CHEMICAL CORPORATION,
KAISER ALUMINUM & CHEMICAL SALES, INC.,
ROBERT A. KENNEDY and KENNEDY CULVERT &
SUPPLY COMPANY and ROBERT KENNEDY
Kaiser Aluminum & Chemical Corporation and
Kaiser Aluminum & Chemical Sales, Inc..,
Appellees and Cross-Appellants
Appeal from the United States
District Court for the
Eastern District of Pennsylvania
(D.C. No. 74-0122)
Argued: September 13, 1983
Before: SEITZ, GIBBONS and ROSENN,
Circuit Judges.
(Opinion Filed: December 27, 1984)
A-5
A-6 Appendix B
Henry T. Reath
Michael M. Baylson (argued)
Eric H. Auerbach
Richard L. Thurston
DUANE, MORRIS & HECKSCHER
1500 One Franklin Plaza
Philadelphia, PA 19102
Attorneys for Appellants and
Cross-Appellees
Richard P. McElroy (argued)
William H. Roberts
Alexander D. Bono
BLANK, ROME, COMISKY & MCCAULEY
1200 Four Penn Center Plaza
~ Philadelphia, PA 19103
Stephen P. Ringwood
KAISER ALUMINUM & CHEMICAL CORP.
Oakland, CA 94634
Attorneys for Appellees and
Cross-Appellants
OPINiON OF THE COURT
SEITZ, Circuit Judge.
I.
The plaintiffs appeal from an order of the district
court partially granting judgment notwithstanding the
verdict which eliminated the largest element of the jury’s
damage award in an antitrust action. The defendants,
Kaiser Atuminum and Chemical Corporation and Kaiser
Aluminum and Chemical Sales, Inc. (collectively “Kai-
ser’) cross-appeal from a judgment entered after a spe-
cial jury verdict finding them in violation of the antitrust
laws. This court has jurisdiction under 28 U.S.C. §1291
(1983).
a
Appendix B A-
Il. BACKGROUND
The plaintiffs were the sole stockholders of thie now
defunct Columbia Metal Culvert Co., linc. (“Columbia”)
which was at one time a fabricator of aluminum drainage
pipe in Vineland, New Jersey. They allege that Kaiser
monopolized the markei for aluminum drainage pipe in
the Mid-Atlantic region of the United States in violation
of sections one and two of the Sherman Act, 15 U.S.C.
§§1 and 2 (1983).
Columbia began to manufacture aluminum drain-
age pipe in 1962. Originally, Columbia purchased all of
its raw materials from Kaiser. The raw material for man-
ufacturing pipe comes in two primary forms: corrugated
aluminum sheet which is rolled and riveted into pipe,
and aluminum coil which is formed into helical pipe by
a spiraling machine. Initially, Columbia purchased only
sheet, but in 1970, it acquired a spiraling machine, and
thereafter produced mostly pipe formed from coil.
In 1972, Columbia and Kaiser had a falling out, after
which Kaiser no longer sold coil to Columbia, which
thereafter purchased its raw materials from Alcoa and
Reynolds. In 1973, Columbia’s best salesman, Robert
Kennedy, left Columbia to become an independant dis-
tributor of Kaiser’s aluminum pipe. At the same time,
Kaiser opened a pipe fabrication plant only a few miles
from Columbia’s. In 1974, Kaiser along with the other
major aluminum producers raised the prices of alumi-
num coil and sheet to roughly the same price that Kaiser
charged for the finished pipe. Throughout this period,
Kaiser produced approximately 80% of all the aluminum
pipe used in Columbia’s geographical marketing region.
The plaintiffs allege that as a result of Kaiser’s con-
duct, Columbia began experiencing financial difficul-
ties, and stopped producing pipe in 1975. Eventually,
Columbia’s assets were sold to a third party in 1978. In
1981, the third party sold the remaining assets of Co-
lumbia to Kaiser.
A-8 Appendix B
This action was first filed in January of 1974 under
section four of the Clayton Act, which gives a private
cause of action under the antitrust laws, alleging, inter
alia, violations of sections one and two of the Sherman
Act. At the first trial in 1977, the district court directed a
verdict for Kaiser at the conclusion of plaintiff's evi-
dence. This court reversed, holding that there was suf-
ficient evidence to permit the case to go to the jury. Co-
lumbia Metal Culvert Co., Inc. v. Kaiser Industries
Corp., 579 F.2d 20 (3d Cir. ), cert. denied, 439 U.S. 876
(1978). A second trial held in 1979 resulted in a jury
verdict for the plaintiffs and an award of damages. The
district court, however, granted in part the defendants’
post-trial motion for a new trial by ordering a trial on
damages only. Bonjorno v. Kaiser Aluminum & Chemi-
cal Corp., 518 F.Supp. 102 (E.D. Pa. 1981). A limited
retrial was conducted in 1981, resulting in a damage
award of $9,567,939 after trebling. The district court
then granted, in part, the defendant’s motion for judg-
ment notwithstanding the verdict, reducing the judg-
ment to $4,651,560.
The plaintiffs appeal the reduction of the damage
award, and the defendants cross-appeal the failure of the
district court to grant a new trial or to grant in full their
motion for a judgment notwithstanding the verdict. We
turn first to the defendants’ cross-appeal.
II. The Doctrine of Intra-Enterprise Conspiracy
The defendants contend that the jury verdict must
be set aside and a new trial ordered because of the recent
decision in Copperweld Corp. v. Independence Tube Co.,
__ US. __, 104 S.Ct. 2731 (1984). In that case, the
Supreme Court held that a parent corporation and its
wholly owned subsidiary cannot be considered separate
entities for purposes of section one of the Sherman Act.
Thus, a parent corporation and its viiolly owned subsid-
iary cannot by themsclves violate that provision which
Appendix B A-9
requires concerted action by at least two participants. Be-
cause the two entities in the section one claim in this
case are the Kaiser Aluminum & Chemical Corporation
(“KACC”) and its wholly owned subsidiary Kaiser Alu-
minum & Chemical Sales, Inc. (“KACSI”), the defend-
ants contend that the finding of liability must be set aside
if the Copperweld rationale is applicable to this case.
This court had previously held that the plaintiff
could proceed with a section one claim based on a con-
spiracy between the parent KACC and its subsidiary
KACSI. 579 F.2d at 33-35. After oral argument was
heard on this appeal, the Supreme Court granted the pe-
tition for certiorari in the Copperweld case. The parties
were asked to submit supplemental briefing on the po-
tential effect of Copperweld. After due consideration, we
decided to defer resolution of this appeal until after the
Supreme Court decided Copperweld.
Having now considered the decision of the Supreme
Court, we believe that it is unnecessary to reach the issue
of the applicability of Copperweld because the damage
award may be sustained solely on the separate section
two verdicts that do not depend on a theory of
iiitra-enterprise conspiracy. Kaiser contends that when a
verdict may rest on either of two claims, one supported
by the evidence and the other not, a judgment thereon
must be reversed. See Simko v. C&C Marine Mainte-
nance Co., 594 F.2d 960 (3d Cir. ), cert. denied, 444 U.S.
833 (1979). The case that Kaiser cites, Simko, rested on
a general verdict in which it is impossible to determine if
a jury found the defendant liable on both grounds or only
one ground. In this case, special interrogatories were
submitted to the jury on each of the theories of liability,
and the jury determined that the defendants violated
both section one and section two of the Sherman Act.
Under these circumstances, we are not required to re-
mand for a new trial solely because the section one claim
may be invalid.
A-10 Appendix B
The defendants argue, however, that the causation
of damages from the monopolization and attempt to mo-
nopolize verdicts are also tainted by the theory of intra-
enterprise conspiracy. The jury returned separate ver-
dicts against the defendants for monopolization, attempt
to monopolize, and conspiracy to monopolize under sec-
tion two. Although the conspiracy verdict, which de-
pended upon an intra-enterprise conspiracy, was sepa-
rately rendered, only a single interrogatory was asked as
to causation of injury. The jury answered “yes” to the
question: “{W]as any such defendants’ monopoly, con-
spiracy to monopolize, or attempt to monopolize as found
by you a material and proximate cause of any injury to
the business or property of the plaintiff?”
The defendants contend that Copperweld must nec-
essarily apply to a section two conspiracy to monopolize,
and since the jury was not asked separate questions on
proximate cause, it is impossible to determine if the jury
found that the injuries were caused by an impermissible
theory of liability. The defendants’ contentions succeed
only if it were possible that the jury could infer that some
of the plaintiffs’ injuries resulted solely from the conspir-
acy and not from the monopolization or attempt to mo-
nopolize. Assuming without deciding that Copperweld
applies to a section two conspiracy, we conclude that it
was not possible for a reasonable jury in this case to find
that injury was caused by conduct pursuant to the con-
spiracy that was not also conduct in furtherance of the
monopolization or the attempt to monopolize.
Specific intent is an element of a conspiracy to mo-
nopolize. Times-Picayune Publishing Co. v. United
States, 345 U.S. 594, 626 (1953); Fleer Corp. v. Topps
Chewing Gum, Inc., 658 F.2d 139, 154 (3d Cir. 1981),
cert. denied, 455 U.S. 1019(1982). Because the jury was
charged that it had to find that there was a specific intent
to monopolize before returning a verdict on conspiracy to
monopolize, the jury necessarily found that both the par-
ent KACC and the subsidiary KACSI had the specific
Appendix B A-11
intent to monopolize the aluminum pipe market. Thus
any concerted activity undertaken in the conspiracy that
could give rise to damages would have been undertaken
with the purpose of monopolization. Because the con-
spiracy defendants are the same defendants in the mo-
nopolization and attempt to monopolize charges, any ac-
tivity in the conspiracy, which must have had the pur-
pose of monopolization. would necessarily be attributa-
ble to the same defendants as part of the monopolization
or attempt to monopolize.
Furthermore, the defendants do not point to any ev-
idence in the record that evinces actions in the conspir-
acy that could give rise to damages and that are not nec-
essarily part of the attempt to monopolize or the monop-
olization. Thus, under the particular circumstances of
this case, we conclude that the jury verdict and award of
damages would be the same even if the jury had not been
instructed that KACC and KACSI could be considered
separate entities.
IV. The Monopolization Claim
A. The Effect of This Court's Decision in 1977
We next turn to Kaiser’s contention that its motion
for a judgment notwithstanding the verdict should have
been granted because the evidence was insufficient to
support the claim of monopolivation or attempt to mo-
nopolize. The plaintiffs argue Uiat Kaiser may no longer
raise this issue because this court had determined on the
appeal from the first trial that there was sufficient evi-
dence of monopolization to go to the jury. Columbia
Metal Culvert Co. v. Kaiser Industries Corp., 579 F.2d
20 (3d Cir.), cert. denied, 439 U.S. 876 (1978).
The evidence presented at the liability 1979 trial,
however, differed in several material respects from the
evidence presented at the first 1977 trial. In particular,
the plaintiffs’ evidence at the later 1979 trial significantly
undercut the economic significance of the facts that the
A-12 Appendix B
parent KACC charged its subsidiary KACSI a price for
aluminum sheet and coil that was well below the market
price while at the same time KASCI was selling coil to
independent pipe fabricators at the higher market price.
Kaiser's pricing policies with respect to its subsidiaries
and to independent fabricators were elements of our ear-
lier decision. 579 F.2d at 31.
Because there were material differences in the evi-
dence presented at the two trials, we believe that the
question of the sufficiency of the evidence presented at
the 1979 liability trial is still open for review. See Johnson
vu. Bernard Ins. Agency, Inc., 532 F.2d 1382, 1384 (D.C.
Cir. 1976).
B. Sufficiency of the Evidence of Monopolization
There are two main elements in monopolization:
“( 1) the possession of monopoly power in a relevant mar-
ket, and (2) the willful acquisition or maintenance of that
power as distinguished from growth or development as a
consequence of a superior product, business acumen, or
historical accident.” United States v. Grinnell, 384 U.S.
563, 570-71 (1966); Borough of Landsdale v. Philadel-
phia Elec. Co., 692 F.2d 307, 311 (3d Cir. 1982).
Kaiser's contentions on liability in this appeal go to
the question of whether there is insufficient evidence
that its alleged conduct demonstrates the willful acqui-
sition or maintenance of monopoly power. !
In reviewing a record for sufficiency of the evidence,
this court must expose the evidence to the light most
favorable to the non-movant with the advantage of every
fair and reasonable inference. Continental Ore Co. v. Un-
ion Carbide & Carbon Co., 370 U.S. 690 (1962);
1. In this appeal, Kaiser does nec contest that the relevant prod-
uct market is aluminum drainage pipe, or that the relevant geo-
graphic market is the Mid-Adantic states. Nor do any of the issues
raised by Kaiser in this appeal relate to whether it possessed mo-
nopoly power or whether that power was a consequence of a supe-
rior product, skill, or historical accident.
Appendix B A-13
Fireman’s Fund Ins. Co. v. Videfreeze Corp., 540 F.2d
1171 (3d Cir. 1976), cert. denied, 429 U.S. 1053 (1977).
1. Kaiser Attempted to Control Its Competition.
There was evidence that Kaiser attempted to control the
independent fabricators by requiring them to purchase
all of their raw materials from Kaiser. Mr. Bonjorno of
Columbia, and Mr. Arvay of U.S. Aluminum, a South
Carolina fabricator, both testified that Kaiser attempted
to coerce the fabricators into purchasing only from Kai-
ser. There was testimony that Holmes Collins, the Kuiser
manager of the division that manufactured and mar-
keted the aluminum pipe, threatened to open a pipe fab-
rication plant “across the street” from Columbia if it pur-
chased its raw materials from other sources. There were
threats that if Kaiser saw so much as one pound of metal
from another producer that it would terminate its rela-
tionship with Columbia. When Columbia did purchase
aluminum from another company, Kaiser carried
through with its threats by locating a pipe plant only 40
miles from Columbia’s and by refusing to sell any more
coil to Columbia. Finally, there was evidence that
Holmes Collins told Columbia’s owners that Kaiser
would control Columbia's growth and market.
From this evidence, a jury could infer that Kaiser
wanted to control the source of the raw materials for the
independent fabricators and chus, indirectly, wanted to
control the price of independents’ finished pipe. The
mere location of a plant, or the unilateral refusal to deal
may not, by themselves, be antitrust violations. How-
ever, the combination of the threats as well as evidence
that Kaiser’s management had originally requested that
the plant be located elsewhere is evidence from which a
jury could legitimately infer that Kaiser attempted to
control its competition, and failing that, tried to destroy
it.2 Schine Theatres v. United States, 334 U.S. 110, 119
2. Further evidence of Kaiser's attempt to control or exclude
competition lay in the veiled threats that Holmes Collins made to
A-14 Appendix B
(1948) (threat of opening theatres by a monopolist is ev-
idence of intent) (Copperweld, supra, overruled the sec-
tion one charge in Schine, but re-affirmed the section
two charge).
2. Kaiser’s Actions to Destroy Columbia. In addition
to locating a plant near Columbia’s, the plaintiffs allege
that Kaiser engaged in a series of deliberate acts to drive
Columbia out of the pipe market. The most serious claim
is that Kaiser deliberately raised the price of the raw ma-
terials to the same level as the price that it charged for
the finished pipe, thus making it impossible for Colum-
bia to operate at a profit if it sold pipe competitively with
Kaiser. The plaintiffs term this price condition a “price
squeeze.”
The evidence and the record show that for a signif-
icant period of time in 1974, the distributor list price of
Kaiser's aluminum pipe, per pound, was just above, or
even below, the market price for aluminum coil. The
mere existence, however, of a “price squeeze” is not nec-
essarily an antitrust violation. The plaintiff must present
evidence that the defendants deliberately produced the
effect, sufficient to provide a reasonable basis for the jury
to conclude that the “squeeze” was not the result of nat-
ural market forces such as supply and demand or legit-
imate competition. Cf. California Computer Prods. Inc.
v. IBM, 613 F.2d 727, 735 (9th Cir. 1979).
To show that the price squeeze was a deliberate act
on the part of Kaiser, the plaintiffs produced evidence
that Kaiser controlled both the price of the raw material
and the price of the finished pipe, and that Kaiser exer-
cised that power. That Kaiser could control the price of
the finished pipe is evident. By setting the price at which
NOTES (Continued )
Alcoa. Alcoa’s manager testified that Collins stated that “if |Alcoa|
thought that [it] could sit back and enjoy a participation in this ™ar-
ket by merely being a supplier of coil sheet to independent ripe fab-
ricators, |Alcoa| had another thing coming, or some words to that
effect.” App. at 1085.
Appendix B A-15
it sold to distributors, Kaiser effectively controlled the
prices at which the distributors bid to contractors. Fur-
ther, because of Kaiser’s large market share, it was likely
that it or one of its distributors would be bidding on
nearly every job. In this fashion, Kaiser, if it desired,
could keep the prices of the pipe low.
The plaintiffs’ evidence of Kaiser’s control over the
prices of the raw material, aluminum coil, is more prob-
lematic. In part, it lies in understanding the nature of the
market for aluminum coil and sheet used in fabricating
pipe. Prior to 1974, Kaiser and some of the other alumi-
num producers maintained a separate price list, called a
commodity price, for aluminum alloy sold to fabricators
to manufacture pipe. The commodity price was usually
lower than the general or specification price charged for
the same alloy used for other purposes. It was never con-
tended, however, that Kaiser lost money at the lower
commodity price, and KACSI usually reported a profit
from the sale of coil and sheet at the commodity price.
App. at 4674-4824.
Kaiser was not the largest supplier of aluminum coil
or sheet to independent fabricators, although if the alu-
minum used by its own pipe plants were included, it pro-
duced over 80%~ gf the aluminum used for making pipe.
Kaiser contends oe since it was not the dominant force
in the commodity price market for aluminum coil and
sheet, it did not control the prices of the raw materials.
The plaintiffs’ theory, however, was that Kaiser was a
price leader, and that Reynolds and Alcoa, the other ma-
jor aluminum producers, usually followed Kaiser’s pric-
ing strategy. Thus, Kaiser’s prices would determine the
market prices.
The principal evidence in support of this theory was
the testimony of Professor Oliver Williamson, an econo-
mist and expert in antitrust. He testified that the alumi-
num industry was an oligopoly limited to a few major
producers of aluminum, and that in particular lines of
aluminum products, one of the producers became dom-
A-16 Appendix B
inant and set the pricing strategy for the rest of the in-
dustry. He indicated that the other aluminum producers
usually followed the price leader because if an aluminum
producer did not comply, it would not be followed in the
areas where it was dominant. He further indicated that
there were economic studies that tended to show that the
price leadership phenomenon was especially noticable
during the early to mid-1970’s and that aluminum prices
were kept high by the producers during the relevant pe-
riod.
Further, Dr. Williamson testified that he believed
that Kaiser was the dominant firm in setting the prices
for aluminum coil and sheet used in making pipe. Dr.
Williamson’s opinion that Kaiser was the dominant firm
in the aluminum pipe area was buttressed with evidence
that showed that Kaiser was the largest producer of coil
used for pipe, that it was the only major manufacturer
who had an extensive marketing and engineering staff
who actively promoted and studied the uses of aluminum
pipe, and that Kaiser had the largest interest in pipe
prices because it sold over 80% of the aluminum pipe in
the country. If there were price leadership, it would be
most likely that Kaiser set the pricing policies because of
its extensive expertise and investment, rather than
Reynolds or Alcoa who had so little involvement in the
area.
That there was price leadership was supported by
the testimony of Thomas Melrose, a manager at Alcoa,
and Lonsdale Lawrence, an engineer from Reynolds.
Melrose testified that Alcoa did not independently set
prices but followed the prices that Kaiser and Reynolds
set for the corrugated aluminum sheet used for making
pipe Lawrence testified that for corrugated sheet,
Reynolds would follow Kaiser’s announced prices each
tume the prices changed. Although Melrose’s and
Lawrence’s testimony was in reference to corrugated
sheet and not to coil, their testimony confirms Dr.
Williamson’s general observations on the existence of
ena
Appendix B A-17
price leadership in the aluminum drainage pipe raw ma-
terial marker. Further, the evidence indicated that the
prices for coil and sheet as raw materials for pipe did not
differ in material respects. :
Kaiser contends, however, that the plaintiffs’ docu-
mentary evidence on the actual prices charged by the
three major manufacturers failed to show price leader-
ship. In particular, Kaiser points to evidence that on one
occasion Alcoa raised the price of aluminum coil three
days before the effective date of Kaiser’s comparable
price change as proof that Alcoa, and not Kaiser, was the
price leader.
Dr. Williamson testified, however, that a pricing
change did not have to be initiated by the price leader.
Also, Alcoa’s price change, although occurring three
days before the effective date of Kaiser’s change, may
have been made after Kaiser announced its change ei-
ther publicly or privately.
At most, Columbia’s pricing evidence was suscepti-
ble of an inference inconsistent with price leadership.
When contradictory inferences can be drawn from the
evidence, the question should be resolved by the jury
and it is not a matter for the consideration of the court on
a motion for a JNOV. Given that Dr. Williamson’s opin-
ion was well supported by the evidence, we cannot say
that the question of price leadership should not have
gone to the jury.
The next question is whether the evidence shows
that Kaiser deliberately manipulated the coil and pipe
prices to create a squeeze. There was evidence that the
squeeze was not caused by natural market forces.
The most significant evidence of deliberate manip-
ulation of the coil prices was Kaiser’s withdrawal of the
commodity price for coil in January of 1974. This caused
a steep rise in the price of coil from about 38 cents per
pound to about 44 cents per pound. At approximately the
same time, Alcoa and Reynolds raised their coil prices to
the same price levels. Dr. Williamson testified that he
A-18 Appendix B
believed that the price hike was made for “‘stragetic” rea-
sons. Even Kaiser’s manager, Holmes Collins, testified
that the commodity price was withdrawn because Kaiser
no longer wished to sell to independent fabricators.
Thus, Collins’ testimony supported an inference that the
price change was not related to costs but was intended to
affect tne independent competition.
Perhaps some of the strongest evidence that the
price squeeze was deliberate lies in the relationship of
the price of coil charged by Kaiser and its distributor
price for pipe. If the coil prices charged by KACSI truly
reflected the cost of the coil plus a fair return, then the
price of the finished pipe should be higher by at least the
fabrication cost of the pipe. However, the price of the
pipe was often below the price of the coil during the first
six months of 1974. Alternatively, if the price of the pipe
reflected Kaiser’s true costs plus a fair return, then the
price of the raw material should be less by at least the
cost of the fabrication. Thus, either the pipe prices were
too low, or the raw material prices too high.
Further evidence that the price squeeze was delib-
erate lay in the transfer price systeni used by Kaiser. The
transfer price is the price that the parent KACC charged
its subsidiary KACSI for aluminum. The transfer price
was a fixed price per pound that is set once a year and
reflects the projected direct costs of producing the alu-
minum and excludes an allowance for corporate over-
head. As such, the transfer price is usually well below the
market price. Although the transfer price system itself is
not evidence of classic predatory behavior, Kaiser’s sys-
tem permitted KACSI to set coil prices for its competitors
without affecting its pipe costs. Usually, the market price
of the raw materials determines the price of the finished
product. In this case, Kaiser could set whatever market
price it chose for the raw material, within certain limits,
without directly affecting its market price for pipe.
Given these facts, there was sufficient evidence for
the jury to conclude that Kaiser not only possessed the
Appendix B A-19
power to create the price squeeze, but that it exercised
that power to destroy its competition. See United States
v. Alcoa, 148 F.2d 416 (2d Cir. 1945).
There is additional evidence that Kaiser sought to
destroy Columbia by setting up Robert Kennedy as a dis-
tributor. There is evidence that Kaiser extended credit to
Kennedy even though its credit department concluded
that Kennedy’s operation was an “unacceptable credit
risk.” App at 4466. The jury could infer that by going
against the very strong recommendation of its credit de-
partment, Kaiser displayed its intent to drive Columbia
out of business. See Columbia, 574 F.2d at 31. Cf. Grey-
hound Computer v. IBM, 559 F.2d 488, 498 (9th Cir.
1977), cert. denied, 434 U.S. 1040 (1978) (If a jury con-
cludes that a manufacturer possesses monopoly power,
then it would be precluded from otherwise lawful! prac-
tices that exclude competition). Although Kaiser con-
tends that the credit department did eventually approve
of the Kennedy account, the evidence indicates that dur-
ing the first year, Kaiser extended Kennedy up to at least
$78,000 credit secured by no more than Kennedy’s
$25,000 letter of credit and by a security interest in the
accounts receivable, which was not much more than the
security earlier evaluated by the credit department as un-
acceptable. App. at 4466.
Further, contrary to Kaiser’s contentions, we do not
consider that Kennedy’s dismissal as a defendant
renders the evidence of Kennedy’s activities irrelevent to
the monopolization claims against Kaiser. The district
court’s instructions in this regard were fully consistent
with this court’s earlier opinion. See Columbia, 579 F.2d
at 31, 36.
When a monopolist competes by denying a source of
supply to his competitors, raises his competitor’s price for
raw materials without affecting his own costs, lowers his
price for the finished goods, and threatens his competi-
tors with sustained competition if they do not accede to
his anticompetitive designs, then his actions have
A-20 Appendix B
crossed the shadowy barrier of the Sherman Act. See
Handler, Some Unresolved Problems of Antitrust, 62
Colum. L. Rev. 930, 934 (1962). Given the evidence of
Kaiser’s anticompetitive behavior, we hold that there was
sufficient evidence to permit the monopolization claim to
go to the jury.
V. Contradicting Evidence Presented at the
Liability and Damage Trials
Kaiser also contends that a judgment notwithstand-
ing the verdict (JNOV) should have been granted be-
cause the plaintiff produced evidence at the trial on dam-
ages that contradicted the evidence presented ai the li-
ability trial. Kaiser, however, fails to explain the iegal
theory supporting its contention.
Normally, when the evidence is contradictory, a
JNOV is inappropriate. Fireman’s Fund Ins. Co. v.
Videfreeze Corp., 540 F.2d 1171, 1178 (3d Cir. 1976),
cert. denied, 429 U.S. 1053 (1977). The assumption is
that the jury should decide factual issues involving con-
tradictory evidence. In this case, however, no single jury
heard all of the allegedly contradictory testimony.
Kaiser’s argument must be that if a single jury had heard
both the evidence on liability and damages, then that
jury would not have returned a verdict against Kaiser.
Under this theory, however, a JNOV is not the proper
remedy in this case. There was sufficient evidence of
monopolization to go to the jury, even if, as Kaiser con-
tends, the plaintiff's introduced evidence that was incon-
sistent with their theory of liability.
The proper remedy, at best, would be a new trial on
both liability and damages. Kaiser, however, does not ar-
3. Kaiser does not contend on this appeal that there was insuf-
ficient evidence as to any issues, such as specific intent to monop-
olize or a dangerous probability of achieving monopoiy power, that
relate solely to the attempt to monopolize claim. See Coleman Motor
Co. v. Chrysler Corp., 525 F.2d 1338, 1348 (3d Cir. 1975).
teeters
Appendix B A-21
gue for a new trial on the ground that testimony incon-
sistent with the theury of liability was introduced at the
damages trie!.
Even if we were to construe Kaiser’s arguments for
a JNOV as a request for a new trial in the alternative, we
do not believe that substantial justice dictates that a new
trial be ordered. Cf. Scott v. Plante, 641 F.2d 117, 136
(3d Cir. 1981), vacated on other grounds, 458 U.S. 1101
(1982). If the district court committed error, it would
have been in its failure to order a full new trial in 1981
when it ordered the limited retrial on damages. In gen-
eral, the ordering of a new trial is committed to the sound
discretion of the district court. In this case, we cannot
say that the district abused its discretion. The liability
trial was properly conducted and there was no need to
expend further judicial resources retrying liability.
In some situations. however, the seventh amend-
ment right to a jury trial is implicated if the issues in the
separate retrial on damages are so interwoven with the
issues of liability already tried that it is unjust to try the
damages separately. Gasoline Prods. Co. v. Champlin,
283 U.S. 494, 500 (1931). In this case, it might be ar-
gued that the issues are interwoven if the theory of dam-
ages relied upon was inconsistent with the liability the-
ory, thus requiring a single jury to resolve the inconsist-
ency. We believe, however, that the issues are not inter-
woven because the theory of damages was consistent
with the theory of liability.
Kaiser claims that Dr. Bowman, the plaintiffs’ expert
witness at the damages trial, contradicted the theory that
the price squeeze was deliberately caused by Kaiser and
not the result of natural market forces. First, Dr. Bow-
man testified that he could estimate a free market price
for pipe by using the price of coil as a base figure and
then adding to the coil price a certain percentage of the
base figure to account for fabrication costs and a reason-
able profit. In choosing a base figure, Dr. Bowman used
the actual coil prices charged by Alcoa and Reynolds
A-22 Appendix B
from 1973 to 1977. Thus, Kaiser charges, the implication
of Dr. Bowman's testimony is that the coil prices would
have been the same in a free market. However, the the-
ory of liability was not that the prices of the raw materials
were too high, but that Kaiser deliberately caused a price
squeeze condition. The jury did not find that there was
a price conspiracy among Kaiser, Alcoa, and Reynolds.
The plaintiff was entitled to show that in a free market,
either the pipe prices would have been higher or the raw
material prices lower during the period of the price
squeeze. In constructing a hypothetical world free of the
defendants’ exclusionary activities, the plaintiffs are
given some latitude in calculating damages, so long as
their theory is not wholly speculative. See Litton Systems
vu. American Telephone and Telegraph Co _, 700 F.2d 785,
822-23 (2d Cir. 1983), cert. denied, U.S. , 104
S.Ct. 984 (1984). Dr. Bowman anchored his theory to the
actual prices of coil over a five year period. If he had con-
structed a hypothetical price for coil to calculate a hypo-
thetical price for pipe, his theory would have been far
more speculative. Under present circumstances, we do
not believe that the implications of Dr. Bowman's testi-
mony were so inconsistent with the plaintiffs’ theory of
liability as to warrant a new trial.
The second set of statements that Kaiser alleges con-
tradicts and disproves the price squeeze theory was a
statement by Dr. Bowman that the free market price of
pipe from 1973 to 1977 would have been “substantially
similar” to the actual prices for pipe charged by Kaiser.
Dr. Bowman, however, testified also that actual pipe
prices were “depressed” and “tended to be lower” than
this hypothetical free market pipe prices. App. at 6520
and 6531. If actual pipe prices were lower than the hy-
pothetical prices, then his testimony was consistent with
the liability theory. The only inconsistency is that Dr.
Bowman appeared to contradict himself when he testi-
fied that the prices were “substantially similar.”
Appendix B A-23
Dr. Bowman's statements are not necessarily incon-
sistent. His statements applied to a five year period of
time. Pipe prices may have been fair over a five year pe-
riod and still have been depressed during the shorter
time period involved in the price squeeze. Further, even
if Dr. Bowman's testimony was internally inconsistent, it
was an inconsistency entirely before the damages jury.
Dr. Bowman's credibility was properly before the dam-
ages jury and is not grounds for a new trial.
VI. Bifurcation of Trial on Liability and Damages
Kaiser next argues that because the liability jury did
not distinguish among the alleged anticompetitive acts
in its determination of causation, the damages jury could
not know from what acts they could attribute damages.
Thus, Kaiser contends, the issues on liability could not
be separately from the issues on damages. We believe
that Kaiser has confused the questions of causation and
calculation of damages. Causation is an element of lia-
bility in this case. See REA v. Ford Motor Co., 560 F.2d
554, 557 (3d Cir.), cert. denied, 434 U.S. 923 (1977).
The liability jury properly found causation from only
those acts which could evince the defendant's willful ac-
quisition or maintenance of a monopoly. See Brunswick
Corp. v. Pueblo Bowling Mat, Inc., 429 U.S. 477, 489
(1977). In finding causation, the jury must find the
nexus between the act and the injury. Once a jury has
properly found causation of antitrust injury from unlaw-
ful activity, however, the damages in this case may be
determined without strict proof of what act caused which
injury as long as the damages are not based upon spec-
ulation or guesswork. MCI Communications v. American
Tel. & Tel. Co., 708 F.2d 1081, 1161 (7th Cir. 1983), cert.
denied, US. __, 104 S.Ct. 234 (1983).
Here, this result follows because it would be ex-
tremely difficult, if not impossible, to segregate and at-
tribute a fixed amount of damages to any one act. The
A-24 Appendix B
plaintiffs’ basic injury was that Columbia was driven out
of business. Further, the theory of the section two vio-
lation here is not that any one act in itself is unlawful, but
that all the acis taken together show the willful acqui-
sition or maintenance of a monopoly which damaged and
forced Columbia out of business. When the antitrust in-
jury is of an indivisible nature, the courts have permitted
a relaxed standard of proof in calculating damages. J.
Truett Payne Co. v. Chrysler Motor Corp., 451 U.S. 557,
565-67 (1981); Continental Ore Co. v. Union Carbide &
Carbon Corp., 370 U.S. 690, 698 (1962). When the an-
titrust injury is of an indivisible nature, and the jury
properly found that that injury was caused by the de-
fendants’ monopolization or attempt to monopolize, and
when the plaintiffs’ proof of damages does not require
distinguishing the various acts by the defendants, then it
is unnecessary to segregate the damages according to
the specific causes, and therefore, the issues in the lia-
bility trial are not so interwoven with the issues in the
damages trial as to require a retrial of both.
VIL. Prejudicial Conduct During the Damages Trial
Kaiser contends that the conduct of the damages
trial was prejudicial to Kaiser because the jury was in-
formed about some of the antico. vetitive acts alleged by
the plaintiff. It is of course necessary, when conducting
a bifurcated trial before two juries, to inform the second
jury about some of the evidence and results of the first
trial. MCI v. American Tel. & Tel. Co., 708 F.2d at 1168.
This is not to say that the second jury was to evaluate or
decide factual issues that were involved in the first trial.
In this case, antitrust matters are extremely complex,
and it would have been unfair not to give the jury some
background material on the trial. Questions of trial con-
duct are committed to the discretion of the trial court.
The trial court attempted to conscientiously balance the
need of the jury to know avout the case and prejudice to
Appendix B A-25
the defendant. We believe that the district court acted in
an exemplary manner in its conduct of an extremely long
and complicated trial and did not abuse its discretion in
permitting the jury to hear some explanation of the find-
ing of liability.
Kaiser also contends that plaintiffs’ counsel repeat-
edly flouted the district court's rules and referred to prej-
udicial matters. The district court, after reviewing the
entire record, concluded that it was not sufficiently prej-
udicial to warrant a new trial. We find no abuse of dis-
cretion. See Pitchford v. Pepi, 531 F.2d 92, 106 (3d Cir. ),
cert. denied, 426 U.S. 926 (1976).
VIIl. The Calculation of Damages
With respect to the separate trial of damages, Kaiser
raises several issues. First, Kaiser contends that its mo-
tion for JNOV should have been granted because the
projected market share analysis used for plaintiffs’ cal-
culation of lost profits failed to account for competition
by other independent pipe fabricators. Kaiser further
contends that the failure of an expert to account for sig-
rificant factors in his analysis was an error of law and
subject to plenary review in this court. Presumably, Kai-
ser must be suggesting that the testimony of plaintiffs
expert is inadmissible because it is unsupported; and if
it were struck, then the remaining evidence would be
insufficient to support the damages verdict and Kaiser
would be entitled to a JNOV.
We note that Kaiser neither raised this issue specif-
ically in a motion for a directed verdict, nor did it object
to the jury instructions on this matter. Thus, Kaiser is
not entitled to a JNOV, nor may it raise this issue on
appeal as an error of law. See infra Section IX, Fed. R.
Civ. P. 50(b), 51; Abraham v. Pekarski, 728 F.2d 167,
172 (3d Cir.), cert. denied, _§_=s=~aU.S. _, 104 S.Ct.
3513 (1984); Herman v. Hess Oil, 524 F.2d 767 (3d Cir.
1975).
A-26 Appendix B
Even if, however, we were to construe Kaiser's mo-
tion for a directed verdict to have raised this question, we
would not hold that the JNOV should have been granted.
The testimony of Dr. Bowman made clear that he was
aware of, and accounted for the presence of other alu-
minum pipe fabricators. His testimony was supported,
and therefore, admissible. At best, Kaiser’s contentions
go to the weight of the evidence and not its admissibility.
That, however, was for the jury. Pitchford v. Pepi, Inc.,
531 F.2d 92, 108-09 (3d Cir. 1976).
As to Kaiser’s remaining contentions on damages,
we have examined the record and conclude that the dis-
trict court did not err in allowing damages for both lost
profits and actual losses; nor did the district court err in
failing to instruct the jury on plaintiffs’ duty to mitigate
damages; nor did the district court err in permitting the
jury to consider damages for lost profits on projected
sales outside of the geographic and product markets stip-
ulated for liability purposes.
IX. The Plaintiffs’ Appeal
The district court granted, in part, Kaiser’s motion
for JNOV as to one aspect of damages. It eliminated the
jury award for diminution of going concern value as in-
appropriate as a matter of law when Columbia had not
literally gone out of business as of the date used in the
damage calculation.
The plaintiffs contend on their appeal that a grant of
a JNOV was improper when Kaiser failed to assert this
ground in its motion for a directed verdict at the close of
all the evidence. See Fed. R. Civ. P. 50(b). Kaiser made
an oral motion for a directed verdict at the conclusion of
all the evidence on damages. Kaiser specifically asserted
three grounds for a directed verdict: (1) the evidence
failed to show that the Columbia was injured by Kaiser;
(2) the damage calculations included projected sales
outside of the stipulated geographic market; and (3)
Appendix B A-27
there was insufficient evidence of a price squeeze. Kaiser
never raised in its motion for a directed verdict the con-
tention that damages based on a diminution of going
concern value may not be awarded in this case.
The specific grounds for a J) NOV must be asserted in
the motion for a directed verdict. Abraham v. Pekarski,
728 F.2d 167, 172 (3rd Cir. ), cert. denied, U.S.
.104S8.Ct. 3513 (1984). If the issue was not raised in the
motion for the directed verdict at the close of all the ev-
idence, it is improper to grant the JNOV on that issue. Id.
See also Mallick v. IBEW, 644 F.2d 228, 233-34 (3rd Cir.
1981); Systemized of New England, Inc. v. SCM, Inc..
732 F.2d 1030, 1035-36 (1st Cir. 1984); U.S. Industries,
Inc. v. Blake Const. Co., Inc., 671 F.2d 539, 548 (D.C.
Cir. 1982).
The requirement that the specific issue be raised
first in the motion for a directed verdict, before the issue
is submitted to the jury, affords the non-moving party an
opportunity to reopen its case and present additional ev-
idence. Lowenstein v. Pepsi-Cola Bottling Co., 536 F.2d
9, 11 (3rd Cir. ), cert. denied, 429 U.S. 966 (1976). Fur-
ther, when a trial court decides an issue after it was prop-
erly submitted to the jury, it may deprive the non-moving
party of his seventh amendment rights. Id.
In this case, Kaiser contends that it raised the issue
in a colloquoy with the district court concerning jury in-
structions. A request for jury instructions may suffice to
fulfil! the requirement that a motion for a directed verdict
be made before granting a JNOV only if it is clear that the
district court treated the request as a motion for a di-
rected verdict and ruled on it as such. Mallick, 644 F.2d
at 224; Lowenstein, 536 F.2d at 11. We have studied the
record in great detail at the places noted in Kaiser's brief
and we can find nothing that would have put the plain-
tiffs or the district court on notice that after all the evi-
dence had been presented Kaiser was raising an issue as
to whether damages for diminution of going concern
value could be awarded. The record shows that Kaiser
A-28 Appendix B
only objected to the wordin, of a jury instruction and
agreed that the instruction on diminution of going con-
cern value could be submitted to the jury after it was
reworded. App. at 7529-31.
Finally, even if, contrary to our conclusion, we were
to assume that Kaiser had properly raised the issue in its
motion for a directed verdict, it was error for the district
court to have ruled for the defendants on this aspect of
the motion for a JNOV. The plaintiffs’ theory at trial was
that damages for diminution of going concern value
could be awarded as of the date that Columbia had ef-
fectively gone out of business. The plaintiffs argued to
the district court tnat Columbia had ceased manufactur-
ing operations prior to May 31, 1977 and would have
gone out of business by that date because of Kaiser’s
anticompetitive activities if Columbia had not received
an Economic Development Administration loan from the
United States Department of Commerce. The loan per-
mitted Columbia to continue operations for a few months
before it ultimately went out of business and liquidated
its assets. The plaintiffs presented evidence to support
their theory and the jury was instructed, without objec-
tion, as to the plaintiffs’ theory.
Kaiser neither submitted contrary jury instructions,
nor did it object to the jury instructions as required by
Fed.R.Civ.P.51. The district court also specifically asked
counsel for Kaiser whether he objected to the plaintiffs’
legal basis for seeking damages for diminution of going
concern value, and Kaiser’s counsel raised no objection
to the submission of the issue to the jury. App. at
7529-7531.4
4. For example. the plaintiffs submitted a proposed jury in-
struction which st. td, inter alia, “An antitrust plaintiff may recover
both lost profits and the value of the business as a going concern as
of the date the business terminated or made effectively dormant by
the actions of defendants.” App. at 5601. Kaiser’s counsel, when
asked by the district court if he hac any objections to the instruction
replied. “I don’t really have an objection to the description of what
— Rite ete eee
Appendix B A-29
By granting Kaiser’s motion for JNOV, the district
court effectively repudiated its own jury instructions
even though Kaiser had not challenged the legality of the
plaintiffs’ damages theory. Having properly submitted
the issue to the jury, it was error to rule on a JNOV that
the plaintiffs, as a matter of law, could not recover for
diminution of going concern value on the ground that
Columbia had not actually liquidated on the date used for
the damages calculation.
We conclude that Kaiser failed to preserve for JNOV
consideration the ground relied upon by the district court
to grant the JNOV, and that the district court incorrectly
decided that the jury determination was erroneous. To
the extent that the district court's order granted the mo-
tion for a JNOV, it will be reversed.
the plaintiff is seeking to do here, your Honor. It is just the way this
is phrased. It is not really an objection to the concept of the charge.”
App. at 7531.
A-30 Appendix B
X. Conclusion
The order of the district court granting in part the
defendant’s motion for a JNOV will be reversed. The
judgment entered by the district court on January 18,
1983 will be vacated and the judgment entered on De-
cember 4, 1981 will be reinstated, and that judgment
will be affirmed.
A True Copy:
Teste:
Clerk of the United States Court of Appeals
for the Third Circuit
APPENDIY C
Judgment of the Court of Appeals
United States Court of Appeals
FOR THE THIRD CIRCUIT
Nos. 83-1047 & 83-1079
BONJORNO, JOSEPH A., KERR, GEORGE M..
and CLISBY, BARBARA K., as Transferrees
in Liquidation and Dissolution of
Columbia Metal Culvert Co., Inc.,
Appellants and Cross-Appellees
v.
KAISER ALUMINUM & CHEMICAL CORPORATION,
KAISER ALUMINUM & CHEMICAL SALES, INC.
ROBERT A. KENNEDY and
KENNEDY CULVERT & SUPPLY COMPANY and
ROBERT KENNEDY
Kaiser Aluminum & Chemical Corporation and
Kaiser Aluminum & Chemical Sales, Inc.,
Appellees and Cross-Appellants
(D.C. Civil No. 74-0122)
ON APPEAL FROM THE
UNITED STATES DISTRICT COURT
FOR THE EASTERN DISTRICT OF PENNSYLVANIA
Present: SEITZ, GIBBONS and ROSENN, Circuit Judges
A-31
A-32 Appendix C
JUDGMENT
This cause came on to be heard on the record from
the United States District Court for the Eastern District
of Pennsylvania and was argued by counsel September
13. 1983.
On consideration whereof, it is now here ordered and
adjudged by this Court that the order of the said District
Court, entered January 18, 1983, which granted in part
the defendant’s motion for a judgment n.o.v. be and the
same is hereby reversed. It is further ordered and ad-
judged that the judgment of the said District Court en-
tered January 18, 1983, be and the same is hereby va-
cated and the cause remanded to the said District Court
which is directed to reinstate the judgment entered De-
cember 4, 1981. which is affirmed. Costs taxed in favor
of appellants and cross-appellees. All the above in ac-
cordance with the opinion of this Court.
ATTEST
Clerk
December 27. 1984
ee Ea ee
APPENDIX D
Memorandum and Order of the District Court
June 18, 1981
IN THE UNITED STATES DISTRICT COURT
FOR THE EASTERN DISTRICT OF PENNSYLVANIA
JOSEPH A. BONJORNO, : CIVIL ACTION
GEORGE M. KERR, JR. and
BARBARA K. CLISBY,
as Transferrees in Liquidation
and Dissolution of Columbia Metal :
Culvert Co., Inc.
v.
KAISER ALUMINUM &
CHEMICAL CORP.
AND KAISER ALUMINUM & .
CHEMICAL SALES, INC. No. 74-122
MEMORANDUM AND ORDER
NORMA L. SHAPIRO, J. JUNE 18, 1981
INTRODUCTION
Post-trial motions in this antitrust litigation are be-
fore the court pursuant to a limited remand order of the
United States Court of Appeals for the Third Circuit. De-
fendants Kaiser Aluminum & Chemical Corp. (“KACC”)
and Kaiser Aluminum & Chemical Sales, Inc. (““KACSI’)
move for a judgment notwithstanding the verdict or, in
the alternative, for a new trial, following a jury verdict in
A-33
A-34 Appendix D
favor of Columbia Metal Culvert Co., Inc. (“Columbia”)!
finding KACC and KACSI in violation of Sections | and
2 of the Sherman Act, 15 U.S.C. §§1 and 2, and award-
ing damages in the sum of $1,815,000. Judgment was
entered for the plaintiff in the trebled amount of
$5,445,000.
Columbia originally brought suit against KACC and
KACSI and former Columbia salesman Robert A. Ken-
nedy and the company he owned, Kennedy Culvert and
Supplv, an independent distributor of culvert and drain-
age pipe manufactured by KACSI. The complaint al-
leged violations of Sections | and 2 of the Sherman Act,
15 U.S.C. §§1 and 2, and Section 3 of the Clayton Act, 15
U.S.C. $15. At the jury trial held before the Hon. Edward
N. Cahn, a directed verdict for all defendants was en-
tered at the close of Columbia’s case on the ground that
Columbia had not made out a prima facie case of con-
spiracy in restraint of trade between KACC/KACSI and
the Kennedy defendants. The district court further
found that the product market was not limited to alumi-
num culvert pipe as Columbia had maintained but in-
cluded culvert pipe whether made from either aluminum
or steel. Since the Kaiser share of the alumixum and
steel culvert pipe market was concededly not significant,
the court held that Kaiser could not have monopoly
power. The court fizcther found that no prima facie vio-
lation of Section 3 of the Clayton Act had been proven.
See, Columbia Metal Culvert Co., Inc. v. Kaiser Alumi-
num and Chemical Corp., Civil Action No. 74-122 (July
20, 1977).
On appeal by Columbia, the Third Circuit reversed
in part and affirmed in part. The Court affirmed the grant
of a directed verdict in favor of the Kennedy defendants
1. Upon liquidation of Columbia, all of its claims, rights and
interest in this litigation were assigned to its shareholders, Joseph A.
Boniorno, George M. Kerr, Jr. and Barbara K. Clisby; the current
named plaintiffs were substituted as parties pursuant to
Fed. R.Civ.P. 25(c) by the court’s Order of May 30, 1980.
Appendix D A-35
on the issue of conspiracy. The Court alse upheld the
district court’s finding that no prima facie case of a
Clayton Act violation had been proven. However, the
grant of a directed verdict in favor of defendants KACC
and KACSI was reversed. The Court held that:
(1) There was sufficient evidence to allow a
jury reasonably to conclude that a relevant market
for Sherman Act purposes was composed of alumi-
num culvert only rather than culvert of either alu-
minum or steel;
(2) There was sufficient <v:dence to go to the
jury on the charge that KACSI and KACC violated
§2 of the Sherman Act by monopolizing or attempt-
ing to monopolize the aluminuii culvert market;
and
(3) There was sufficient evidence to go to the
jury on the charge that KACC and KACSI conspired
in restraint of trade in violation of §1 of the Sherman
Act.
Columbia Metal Culvert Company, Inc. v. Kaiser Alumi-
num & Chemical Corp., 579 F.2d 20, 37 (3d Cir. 1978),
cert. denied, 439 U.S. 876 (1978).
A bifurcated trial before this court resulted in a de-
termination of defendants’ liability in answer to special
interrogatories (attached to this opinion as Appendix A);
the jury found that the relevant product market was for
aluminum culvert pipe, that defendants KACC and
KACSI had monopolized, attempted to monopolize, and
conspired to monopolize this market in violation of Sec-
tion 2 of the Sherman Act; that KACC and KACSI had
conspired in violation of Section 1 of the Sherman Act;
and that Columbia had been injured by the unlawful acts
of KACC and KACSI.
The jury then awarded damages in the amount of
$1,048,000 for lost profits, $710,000 for the destruction
of Columbia as a going concern, and $57,000 for the cost
A-36 Appendix D
of extra metal (relating to Columbia's spiral machine for
making pipe), a total of $1,815,000, which trebled re-
sulted in a judgment of $5,445,000. Following a second
appeal, the case was remanded to the district court for
disposition of post-trial motions.? (Docket Entry #426).
Columbia having won a jury verdict at trial, we consider
the following facts in the light most favorable to plaintiff.
Columbia was a company specializing in the man-
ufacture and marketing of aluminum culvert pipe with a
plant in Vineland, New Jersey. KACC manufactures alu-
minum sheet and coi! from which aluminum culvert
pipe is constructed and conveys these materials to its
wholly-owned subsidiary KACSI, which in turn sells the
sheet and coil to pipe manufacturers such as Columbia.
KACSI also fabricates and sells aluminum culvert pipe
itself in competition with the fabricators to whom it sup-
plies sheet and coil.
These three entities had a successful business rela-
tionship for many years during which Kaiser was
Columbia's main material supplier. Beginning in 1971, a;
four-pronged effort took place to put Columbia out of
business in retaliation for Columbia's placing of alumi-
num orders with Reynolds Aluminum. This
KACC/KACSI effort included a refusal to sell to Colum-
bia, a decision to loeate a new culvert manufacturing
plant within fifty miles of Columbia's plant, setting up
Robert A. Kennedy, Columbia's best salesman, in busi-
ness as an independent distributor of KACSI products,
and a “price squeeze” by KACC and KACSI, accom-
plished by transferring sheet and coil from KACC to
KACSI below cost. This allowed KACSI to make a profit
on sales of pipe at prices which Columbia could not
match; the price of aluminum was increasing and the
supply of the metal was severally limited.
2. A direct appeal was taken because defendants failed to file
post-trial motions timely. The Court of Appeals, upon defendants’
motion, allowed a limited remand to this court to have the benefit of
the trial judge's views upon the issues in contention.
eet ee ee
a
Appendix D A-37
The Kaiser defendants move this court for a judg-
ment notwithstanding the verdict, on the ground that
Columbia produced insufficient evidence to support the
verdict in several material respects. In the alternative,
defendants move for a new trial on the ground that the
verdict was contrary to law, against the weight of the
evidence, and that the court erred in certain evidentiary
rulings, in jury instructions, and in submission of certain
interrogatories to the jury.
In ruling on a motion for judgment N.O.V., “it is the
duty of the trial court to take that view of the evidence
most favorable to the party against whom the motion is
made, and from that evidence, and the inierences rea-
sonably and justifiably to be drawn therefrom, determine
whether or not, under the law, a verdict might be found
for him.” 6A Moore’s Federal Practice §59.08[5} at pg.
59-152 (1979). On the other hand, a motion for new trial,
on the ground that the verdict was against the weight of
the evidence, is addressed to the sound discretion of the
trial court. Id.
POST-TRIAL MOTIONS — LIABILITY
Defendants’ contentions must fail in view of the Cir-
cuit Court's opinion in Columbia Metal Culvert Com-
pany, Inc. v. Kaiser Aluminum & Chemical Corporation,
579 F.2d 20 (3d Cir. 1978), cert. denied, 439 U.S. 876
(1978) and the doctrine of the law of the case.
As noted in Otten v. Stonewall Ins. Co., 538 F.2d
210, 212 (8th Cir. 1976):
This court has repeatedly held that the decision on
former appeal is the ‘law of the case’ on a question
presented in that former appeal, unless the evidence
introduced at the subsequent trial is substantially
different from that considered on the first appeal,
and must be followed in all subsequent proceedings
in such case in both district and appellate courts,
unless the decision is clearly erroneous and works
A-38 Appendix D
rnanifest injustice. (emphasis supplied, citations
omitted ).
See, e.g., United States v. American Bag & Paper Corp.,
609 F.2d 1066, 1067, n.3 (3d Cir. 1979) (determination
by panel of Court of Appeals was law of the case and later
panel was bound by it); Skehan v. Board of Trustees of
Bloomsburg State College, 590 F.2d 470, 482 (3d Cir.
1978), cert. denied, 444 U.S. 832 (1979) (Court of Ap-
peals’ prior opinions were law governing the case with
respect to question of whether it was permissible to re-
mand plaintiff's due process claims to district court and
district court’s observations on remand were of no ef-
fect); Chlystek v. Kane, 540 F.2d 171, 173 (3d Cir. 1976)
(Court of Appeals governed by law oi the case from prior
appeal with respect to whether a substantial federal
question was present); Spock v. David, 502 F.2d 953,
955 (3d Cir. 1974), reversed on other grounds, 424 U.S.
828 (1976) (on essentially the same record as was before
the Court of Appeals prior to remand, both the district
court on remand and the panel of the Court of Appeals on
appeal following remand were bound, with respect to is-
sue decided by the Court of Appeals prior to remand, by
decision on that issue as the law of the case); A.M. Webb
& Co. v. Robert P. Miller Co., 176 F.2d 678, 680-81 (3d
Cir. 1946) (on trial after remand of case, questions set-
tled by Court of Appeals could not be relitigated); Moyer
vu. Aetna Life Insurance Co., 126 F.2d 141, 143 (3d Cir.
1942) (law of case on prior appeal as to sufficiency of the
evidence on certain points precluded reconsideration
thereof upon defendant's appeal of district court denial of
judgment N.O.V. after second trial).
This court is bound by the Third Circuit’s decision
on issves presented and decided explicitly or implicitly in
the prior appeal. See, Todd and Company, Inc. v. SEC,
637 F.2d 154 (3d Cir. 1980). For this reason we reject
Kaiser's initia! contention in its brief in support of post-
trial motions, that because KACSI is “wholly owned and
Appendix D A-39
controlled” by KACC (Defendant's Brief in Support of
Motions at 2), the two corporate entities are incapable of
a conspiracy for lack of the requisite plurality of actors.
The Third Circuit explicitly rejected this argument as
“not well founded in law,” and reaffirmed the viability of
the “intra-enterprise conspiracy theory” as applied to
separa Corporate eniities. Columbia Metal, supra at 33.
See, Cromar Company v. Nuclear Materials and Equip-
ment Carn., 543 F.2d 501, 511 (3d Cir. 1976) (absence
of the appearance of competition between parent corpo-
ration and wholly-owned subsidiary not a bar to Section
1 Sherman Act liability.) This court may not reconsider
that determination.
| A similar fate befalls Kaiser's contention that there
was insufficient evidence to support a finding of an un-
lawful conspiracy between KACC and KACSI, insuffi-
cient evidence to support a finding that KACC or KACSI
) had a specific intent to monopolize or to wilfully main-
) tain monopoly power, insufficient evidence to support a
finding that the relevant product market was aluminum
culvert and drainage pipe alone, and insufficient evi-
dence to support the court’s charge on the price squeeze
issue. The Third Circuit explicitly found the evidence
| sufficient to allow a jury to find for Columbia on each of
these points. Columbia, supra at 37.
The law of the case doctrine precludes a reconsid-
eration of that determination unless the evidence at the
second trial was substantially different from that con-
sidered by the appellate court. Otten, supra. However,
the evidence which the Court of Appeals found sufficient
as to each of these points was substantially repeated in
the second trial.
Product Market
The evidence persuasive to the Third Circuit on the
product market issue, Columbia, supra at 29-31, essen-
tially repeated itself at the second trial. For example,
A-40 Appendix D
there again was testimony that aluminum is a specialty
material’ and that there are specialized vendors of alu-
minum products.’ Several witnesses testified that the
physical properties of the three types of manufactured
culvert pipe, steel, concrete and aluminum, differ signif-
icantly.° Because of these differences, evidence at the
second trial again showed that specifications for con-
struction projects require one type of culvert rather than
another.® From this evidence a jury might infer that dis-
tinct markets exist for aluminum, steel and concrete
pipe, at least from the contractor's point of view. See, Co-
lumbia, supra, at 28.
The record here shows, as did the record before the
Court of Appeals, that a jury would not act unreasonably
in finding that, “patterns of action on the part of engi-
neers who specify the type of culvert to be used establish
aluminum as a separate market.” Columbia. supra at 28.
Again, there is testimony that price was not a crucial fac-
tor in these engineering decisions’ and that the three
culvert products are neither interchangeable nor in com-
petition from an engineering standpoint.*®
3. E.g.,N.T. 2483 (Bonjorno)(*.. . aluminum was always a spe-
cialty product. It was during the sixties, and it was during the early
seventies, and it was at the period and point in time that we're talk-
ing about... .”); N.T. 681 (Arvay) (“.. . aluminum again becomes
a very highly specialized product... .”); See, Plaintiff's Brief in Op-
position to Defendants’ Motions at 9.
4. E.g., N.T. 2848 (specialized in aluminum “as far as a storm
drainage product....”); N.T. 17 (Bonjorno).
5. E.g., N.T. 874, 879, 882-883, 885-886, 888-889, 893-894
(Elam). See, Plair.tiff's Brief in Opposition to Defendants’ Motions at
9.
6. E.g., N.T. 904, 915, 916 (Elam); N.T. 1698 (Price).
7. E.g., N.T. 919 (Elam) (“... you are going to specify that
product in most instances where price is not even a factor . . .”);
N.T. 680 (Arvay)(“. . . as far as the price situation is concerned, that
is not the concern to them... .”); N.T. 1701 (Price); See, Plaintiff's
Brief in Opposition to Defendants’ Motions at p. 8.
8. E.g., N.T. 1408 (Chafin) (“... it [aluminum] has inherent
characteristics which are different from the other materials . . .”’);
08 Fa 8 oe fee
Appendix D A-41
Defendants also argue that steel and aluminum cul-
vert may share the same production facilities as an
indicia of products in the same market for Sherman Act
purposes. The fact that the same production facilities
can be used to turn out steel and aluminum culvert and
even the fact that companies often manufacture both
products is insufficient to preclude the existence of sep-
arate markets as a matter of law; Columbia, supra, at 29
n.30.
Defendants vigorously assert that the evidence does
not support the jury’s finding of an aluminum cuivert
product market. (See, Defendants’ Brief in Support of
Motions at pp. 99-109). Defendants point to extensive
testimony, particularly that of defendants expert, Dr.
Epstein, supportive of their view. But the jury rejected
defendants’ testimony on these points and accepted that
of the plaintiff; the Court of Appeals has already deter-
mined that plaintiff's evidence would reasonably support
such a jury finding.
Thus this court accepts the jury finding of an alu-
minum culvert pipe product market, as sufficiently sup-
ported by the evidence.
Unlawful Conspiracy Between KACC and KACSI
The evidence found sufficient to prove unlawful
conspiracy between the defendants, Columbia, supra at
34-35, was also placed before the jury in the second trial.
Again there was evidence that KACC and KACSI com-
bined to impose a price squeeze. For example, there was
evidence from which the jury could infer that Collins of
N.T. 918 (Elam):
“Q. Now taking your professional group. the Drainage En-
gineers and engineers who design drainage systems and design
culvert and specify different commodities of culvert. in your
opinion, does that group view these products. steel, aluminum
and concrete as interchangeable?”
“A. No, I don’t think they do.”
A-42 Appendix D
KACSI had no part in setting the specification price of
coil, which was a KACC price (N.T. 171, 1972, 1957),
that Collins was chastised by KACC for not getting prices
up high enough (P-950, N.T. 2277, 2281, 2560), that
Collins reported to the Sheet and Plate Division of KACC
(N.T. 2307, 1718-20), that someone higher than Collins
was responsible for the price increase crucial to this lit-
igation (N.T. 1972), that KACC transferred coil to
KACSI below cost (N.T. 1964, P-823) and that Collins’
request for a plant in New Castle, Delaware was ap-
proved by KACC (N.T. 1792, 2114, 2317. 2372, 1976,
P-204, 210). See, Plaintiffs Brief in Opposition to De-
fendants’ Motions at pp. 12-13. From this and other in-
formation adduced at trial, the jury might again infer
that “the pricing policies of KACSI were not independent
... but rather arrived at jointly with KACC.” Columbia,
579 F.2d at 35. Although there was evidence from which
a contrary finding might have been made (see, defend-
ants’ Brief in Support of Motions at pp. 32-59), we find
the evidence was sufficient to support the jury s conclu-
sion that KACC and its wholly-owned subsidiary,
KACSI, conspired in violation of the Sherman Act.
Intent to Monopolize
Defendants argue that plaintiff's evidence was insuf-
ficient to support the jury’s finding that the Kaiser de-
fendants monopolized or attempted to monopolize in vi-
olation of Section 2 of the Sherman Act (see, Defendants’
Brief in Support of Motions at pp. 60-99). Judge Cahni’s
directed verdict for defendants on this issue at the first
trial resulted from his related finding that steel and alu-
minum, rather than aluminum culvert pipe alone, must
constitute the relevant product market. The Third Cir-
cuit, as discussed above, found that it was not unrea-
sonable to conclude that culvert pipe alone constituted a
relevant market, and therefore that “the foundation of
the directed verdict on the §2 count collapses.” Colum-
oe taser
Appendix D A-43
bia, 579 F.2d at 31. The Court of Appeals also stated that
there was sufficient evidence to infer that KACSI, an en-
tity controlling 80% of the market, attempted to drive
Columbia out of business. Columbia, 579 F.2d at 31.
That same evidence persuasive to the Court of Appeals
was presented to the jury at the second trial. Holmes
Collins’ threat to place an aluminum culvert plant near
Columbia if Columbia purchased from Reynolds, and the
later placement of a plant in New Castile, Delaware (N.T.
1228) that was originally planned for Virginia (N.T.
1533, 1540-1541, 1730), were submitted to the jury.
Again, there was evidence that. “transportation of cul-
vert is a significant item of expense for the product in
question and a local manufacturer of culvert has an ad-
vantage over one whose plant is at a distance from the
place of delivery” (Columbia, supra at 31). from which
the jury might infer i») entional harm caused Columbia
by Kaiser’s placement of its plant (N.T. 2317-2318.
2840). Again, an inference could be drawn from evi-
dence that the Delaware KACSI plant sold culvert at
.ower prices than other plants even though Delaware
costs were no lower (N.T 1734, 2544-2545), that KACC
transferred sheet and cecil to KACSI at an accounting
price less than production cost and well below market
price (N.T. 1964, 3654). and that Collins of KACSI ex-
tended credit to Kennedy, formerly a Columbia sales-
man, against the recommendation of the KACSI credit
department (N.T. 1849-1863, 2525-2529. 2842-2849.
2854, 2997, Exhibits P-75, P-24. P-5). The Arvay testi-
mony, specifically noted by the Third Circuit. Columbia.
supra at 31, n.43, again supported plaintiffs theory
(N.T. 719, 729, 752). Finally. an inference that Kaiser
controlled more than 80% of the relevant market was
again reasonably supported by the evidence. | N.T.
73-75, 780, 1261. 180°. 1810. 1814. 2509. Exhibit P-
201). Therefore. the evidence was sufficient to support
A-44 Appendix D
the jury’s conclusion that the defendants monopolized or
attempted to monopolize in violation of Section 2 of the
Sherman Act.
In summary, on the liability issues, the evidence on
retrial was not substantially different from that consid-
ered by the appellate court and must be deemed suffi-
cient to support the jury’s finding in favor of the plaintiff.
Moreover, not only was the evidence sufficient, the court
in the exercise of its discretion does not find the jury’s
determination so against the weight of the evidence as to
shock the conscience of the court. Therefore, a new trial
would be denied on all issues of liability. The court has
carefully considered all other grounds raised by defend-
ants in their motion for judgment notwithstanding the
verdict and, with the exception of ground eleven (11)
relating to damages and discussed infra, determines
them to be without merit.
DAMAGES
The trial of this matter having been bifurcated, after
the jury verdict on liability against defendants, two days
of testimony on damages followed; the jury, again upon
answers to special interrogatories (attached hereto as
Appendix B), then found damages in favor of plaintiff in
these amounts: |) $57,000 for increased costs of metal;
2) $1,048,000 for lost profits; and 3) $710,000 for the
reduction in the value of Columbia as a going concern.
The total damage award by the jury was $1,815,000. The
jury’s award was trebled in accordance with the remedy
provided in Section Four of the Clayton Act, 15 U.S.C.
§15; the final judgment in plaintiffs favor is in the
amount of $5,445,000.
Defendants raise numerous objections as to the
award of damages.
="
Rca tony
i Ort aren Carew e fy
See ete cc 0 Sein aca I ea ne a eed nn:
Appendix D A-45
Causation
Defendants argue that plaintiff did not establish the
requisite causal link, under Section Four of the Clayton
Act, between the financial damage suffered by Columbia
and the defendants’ violation of the antitrust laws. De-
fendants assert that they are entitled to judgmert in
their favor if the damages to the plaintiff were caused in
whole or in part by factors other than defendants’ viola-
tions of the antitrust laws.? Defendants assert that
Joseph Bonjorno, Columbia’s chief witness and share-
holder, on cross-examination identified several reasons,
other than defendants’ activities, for losses suffered by
Columbia during the relevant time period. Among those
causes cited by defendants are: the recession in the con-
struction industry,!° a nationwide aluminum shortage, !!
the inability of Columbia to obtain price protection from
suppliers,'2 and the unstable financial condition of
Columbia's chief financial backer, George Kerr. !?
Damages attributable to an antitrust violation are re-
coverable even when factors other than defendant's
wrongful acts alone may have contributed to the
plaintiffs injury. 15 ANTITRUST LAWS AND TRADE
REGULATION §115.01[2] (1978). In this case there
was sufficient evidence, if accepted by the jury, to show
that Columbia’s business decline was caused by Kaiser's
illegal activity. Mr. Bonjorno stated repeatedly, both on
direct and on cross-examination, that the injurv to Co-
lumbia was caused by Kaiser’s illegal activity.!+ He also
stated that in projecting damage figures he had censid-
ered the legal competi.ion of others in the marketplace.
(N.T. 3971). He further stated that the damage projec-
9. See, Defendants’ Brief in Support of Motions tor Jude:nent
N.O.V. or for a New Trial at p. 11 (citing cases).
10. See, N.T. 3903-3905.
11. See, N.T. 3908-3909.
12. See, N.T. 3911-3918.
13. See, N.T. 3919-3920.
14. E.g., N.T. 3864, 3865, 3902. 3904.
A-46 Appendix D
tions did not go beyond a point where it was simply too
difficult to determine “who was responsible for what”
(N.T. 3858). When cross-examined as to other possible
causal factors in Columbia's decline, Bonjorno either as-
serted that these factors were not significant or that
Kaiser’s illegal activity had made Columbia particularly
vulnerable to troubles that, absent such wrongdoing,
would not have created financial problems.!> The jury
had before it, through this adept cross-examination,
those other factors. However, the jury found that
Kaiser's illegal activity caused the financial harm suf-
fered by Columbia. Damages for injury by antitrust vio-
lations may be implied even though other factors may
have contributed to the injury. See, Bigelow v. RKO Ra-
dio Pictures, Inc., 327 U.S. 251, 264-265 (1946); Switzer
Brothers, Inc. v. Locklin, 297 F.2d 39 (7th Cir. 1961),
cert. denied, 369 U.S. 851 (1962). Here, plaintiff did
show, with the requisite reasonable certainty, an injury
in consequence of Kaiser’s conduct. See, Pitchford v.
PEPI, Inc., 331 F.2d 92 (3d Cir. 1976), cert. denied, 426
U.S. 935 (1976). Judgment notwithstanding the verdict
on causation would be improper.
Duplication in Damages Award
Defendants assert that, when the jury returned a
verdict of $1,048,000 for loss of profits during 1974-1977
and $710,000 for the reduction in the value of plaintiff's
business as a going concern as of May 1, 1977, Columbia
was awarded a double recovery for the same loss. De-
fendants’ theory for this duplication argument is not
clear but seerns to include these contentions. Defend-
ants first argue that plaintiff's recovery of lost profits in
this action together with the amount received from the
sale of Columbia’s assets to Howmet in 1977 for
$574,000 fully compensated plaintiff for its losses be-
cause the value of Columbia as a going concern was the
15. E.g., N.T. 3907, 3908, 3910. 3912, 3913
usiihe: univinnioriminaceaniey wma
A oer enh:
CR Rte oP OAS RABE AO rl BS
Wii inascnne ~~
Appendix D A-47
amount received from Howmet at the time of sale. Re-
ceiving damages for business as a going concern under
this theory duplicates the money paid Columbia by
Howmet in 1977 not the lost profits awarded by the jury
at trial. A part of this argument is that either Howmet
paid for Columbia’s total going concern value as of May,
1977 (including goodwill) or that Howmet bought only
C dlumbia’s assets; i.e., all Columbia had left at that time,
as Columbia itself asserts. If the latter is the case, Kaiser
argues that projected lost future profits should not add to
a going concern value since Columbia, defunct as of
1977, could have no future profits.
Defendants next contend that the method of calcu-
lating the damage to Columbia as a going concern
caused a duplication between the two theories of damage
recovery. Defendants state inat the same figures used to
calculate past lost profits, were used to project
Columbia’s profits into the future, post 1977, to arrive at
a going concern value. (A going concern value indirectly
reflects future profits as “{t]he current market value of a
business is, in theory, the discounted present value of
the estimated flow of future earnings.” Glauser Dodge
Co. v. Chrysler Corp., 418 F. Supp. 1009, 1023 (D.N.J.
i976), reversed on other grounds, 570 F.2d 72 (3d Cir.
1977), cert. denied, 436 U.S. 913 (1978) rehearing de-
nied, 438 U.S. 908 (1978).) This, defendants maintain,
©reated an impermissible duplication since the same fig-
wres establish both damage theories.'© Finally, defend-
ants argue that a recovery for going concern value and
lost profits is generally not allowed.
We wil! deal with the last contention first. As noted
in 15 ANTYTRUST LAWS AND TRADE REGULA-
TION §$115.03!1] (1978), “there are three types of dam-
ages that a successful antitrust plaintiff may recover un-
der Section 4: (1} increased costs; (2) lost past net prof-
its; and (3) reduction in the value of the business. Absent
16. See, Detendant’s reply brief at p. 51.
A-48 Appendix D
unique circumstances, these three types are not dupli-
cative of each other.” (emphasis supplied). Numerous
cases support this general proposition. See, Story Parch-
ment Co. v. Patterson Parchment Paper Company, 282
U.S. 555, 561 (1931) (“[t]he trial court submitted to the
jury for consideration only two items of damages, (1) the
difference, if any, between the amounts actually realized
by petitioner and what would have been realized by it
from sales at reasonable prices except for the unlawful
acts of the respondents’ and (2) the extent to which the
value of the petitioner's property had been diminished as
the result of such acts.”); Glauser Dodge Co. v. Chrysler
Corp.. 418 F. Supp. 1009, supra, (involved damages for
both lost profits and going concern value); Eiberger v.
Sony Corp. of America, 622 F.2d 1068, 1081 (2d Cir.
1980) (‘“‘[t}he district court ruled that ABP was entitled to
compensation for two categories of injuries —- lost profits
on sales that were prevented prior to the termination of
its Sony dealership, and the reduction in the value of
ABP’s business resulting from the termination”); Copper
Liquor, Inc. v. Adolph Coors Co., 624 F.2d 575 (Sth Cir.
1980) (lost profits and goodwill loss, determined in part
by reference to potential for future profits); Albrecht v.
Herald Co., 452 F.2d 124 (8th Cir. 1971) (sufficient
compensation included damages in amount of profits
lost prior to the forced sale of the business plus its full
market value, absent the illegal practices). Thus in this
case, absent some unique circumstance, it is clear that
plaintiff is entitled to both the lost past profits as of the
time of the sale to Howmet and the value of the business,
as it would have been absent defendants’ violation of law,
in May of 1977 upon Columbia’s termination.
Defendants claim that the method of calculating go-
ing concern value created duplication in the damages
award since going concern value was calculated, in part,
by using the past lost profit figures in order to project
potential future profits. Defendants assert that this
method allowed plaintiff to recover its lost profits twice.
Appendix D A-49
However, several cases, discussing damages calcula-
tions in the antitrust area, have explicitly or implicitly
endorsed this method of determining going concern
value. For example, in Eiberger, supra, at pp. 1081-1082,
n.25, the court stated:
25. Although it is unclear, Sonam may also be argu-
ing that the district court erred when it included in
the one-year base period figures an amount for prof-
its that ABP would have earned on sales lost 2s a
result of Sonam’s intimidation. Such an argument is
clearly incorrect. ABP is entitled to an award that
covers all of the profits it would have earned but for
Sonam’s violation: these include both the profits lost
while ABP was still an authorized dealer, and the
profits it would hove earned after that point, which
when Capitalized equal ‘going concern’ value of the
lost portion of ABP’s -usiness. See, Farmington
Dowel Prods. Co. v. Forster Mfg. Co., 421 F.2d 61,
30-82 (1st Cir. 1970). To exclude lost profits from
the base period figures used to project the latter com-
ponent would be to reduce plaintiff's award for the
later period precisely because defendant’s intimida-
tion had been successful in the base period. Such a
reduction would obviously be improper. (emphasis
suppiied).
Similarly, in this case, it was appropriate that the calcu-
lation of Columbia’s value as a going concern included as
its base figure, not the past profits depressed by defend-
ants’ violations, but the past profit history as it would
have been but for the violation.
Of similar import is Copper Liquor, Inc. v. Adolph
Coors Co., supra at 579 n.9, where the court described
the calculation of a retail \~unr store’s goodwill value, in
A-50 Appendix D
a case where plaintiff sought both lost profits and good
will!” ,
9. Kelving on the assumption that the store reduced
its markup from 25 percent to 15 percent in 1966,
Green calculated the store’s goodwill value by add-
ing the lost gross profits for each vear of the store's
operation to the net profits for the store as they ap-
peared on the store’s corporate income tax returns.
The sum of lost gross profits and net profits for the
four vears. 1967 to 1971. was identified as adjusted
net income. Adjusted net income, in the amount of
$ 100.046. was divided by the number of vears to ob-
tain average net income. Mr. Green then subtracted
from average net income the store’s return on Capital
computed at 6 percent per vear to derive average net
income after return on investments. This figure.
$21.980. was multiplied by five to arrive at a goodwill
value of $109.899.
Again past lost profits were taken into account in the
figure from which goodwill was projected. Finally, by
way of example. the district court in Glauser, supra at
1023 n.14. made the following observations on this
point:
14. Since the challenged practices continued for
several vears leading up to the elimination of Glauser
Dodge from the marketplace, the plaintiff properly
presented to the jury estimates of the value of the
business as a going concern based upon its actual
performance in prior years and, alternatively, based
upon the earnings which the business would have
had absent the defendants’ unlawful conduct. (em-
thasis supplied ).
17. “Valuing a business's goodwill, of course, is a subjective
determination that takes into consideration factors such as a
business's age. prolit history, customers, and potential for future
earnings.” ‘emphasis supplied). Copper Liquor Co.. supra, at 579
ns
Appendix D A-51
In the instant situation, then, we find no merit to
defendant's contention that the method of computation
used in this case created a duplication.'* Rather, by add-
ing Columbia’s estimated profit figures in those prior
vears and then projecting forward for future profits, Co-
lumbia quite appropriately measured its value as a going
concern from its estimated 1977 condition had there
been no prior Gamage caused by defendants. Necessar-
ily. this method creates a projection based upon a pro-
jection but it is defendants’ prior misdeeds that make
such a formulation necessary.
Finally, we consider defendants’ contention that
Columbia's recovery for going concern value duplicated
the amount received in 1977 when Columbia transacted
its sale to Howmet. Plaintiff asserts that the transaction
with Howmet was a sale of assets only, since Columbia.
having been destroyed as a business by Kaiser, had no
good will value left. Both Bonjorno '° and Dr. Kuehn so
18. Defendants’ cited cases cam be read to support plaintiffs
position. Rea v. Ford Motor Company, 497 F.2d 577 (3d Cir. 1974),
cert. denied, 419 U.S. 868 (1974), involved a finding of double re-
covery under the Automobile Dealer's Act where the damages for
lost future profits did not reflect the fact that plaintiff had sold cer-
tain assets for $60,000. Defendants cite it for that proposition. How-
ever, the couri in Rea, at 587 n.19, stated that “neither the trial
judge’s instructions on damages nor Dr. Staelin’s estimate made
mention of or took into account the benefit 22 Ford received from
the cash. . .” Clearly the Howmet purchase price was taken into
account in this case; defendants’ in their Reply Brief at p. 51 note
Dr. Kuehn’s assumptions regarding the Howmet sale in the going
concern value computation. Also, in Farmington Dowel Products
Co. v. Forster Mfg. Co., 421 F.2d 61 (ist Cir. 1969), supp. order, 421
F.2d 91 (1st Cir. 1979), cited by defendants, the court allowed plain-
tiff to recover both its lost profits to the date it went out of business
and the going concern value of the plaintiff on that date.
19. N.T. 3864 (Bonjorno):
“A. Well, we — as long as we were operating we had our
good name. We had our reputation and our ability to manufac-
ture a high quality product, our ability to work and get our prod-
uct specified. This as all part of Columbia Metal and its good
A-52 Appendix D
testified.2° If this is the case, Kaiser argues that there
was no reasonable prospect that Columbia would have
earned profits in the future. However, Columbia’s value
as a going concern, that is its market value to Howmet,
would certainly have been greater if its goodwill, and
thus its potential for future profit, were intact.2! If
Howmet paid only for tangible assets, Columbia did not
receiv. the worth of its business absent the violation
which destroyed its goodwill. If Columbia indeed had no
reasonable prospect of future profits, that indicates more
damage to Columbia, not less damage to its going con-
cern value.
As an alternative characterization, defendants assert
that whatever intangible value Columbia had, assuming
it had some, was paid for by its 1977 purchase by
Howmet. It was plaintiffs express assumption that
NOTES (Continued )
name in the aluminum culvert pipe industry in the trading area.
and they effectively destroyed this.
Q. Who is they?
A. Kaiser Aluminum.”
20. N.T. 4041 (Kuehn):
“Q. Well, do you make an assumption as to what the actual
vaiue was as a going concern on May 31, 1977?
A. Yes.
Q. What is that?
A. Well, the assumption is that the value of the firm on that
date was limited to physical assets, and consequently that there
was no operating value beyond the sheer value of the assets that
existed.
Q. And based on what you know about this case, is that a
reasonable assumption?
A. Given that — given the actual operation of the firm in
the previous years in the damaged state, I would say yes.”
21. See, Copper Liquor, Inc., supra, at 579 n.8:
“According to Cook’s expert, Wayne Peters, goodwill is the
amount that a purchaser would be willing to pay for a business
over and above the value of the business’s tangible assets. Val-
uing a business’s goodwill, of course, is a subjective determi-
nation that takes into account factors such as potential for fu-
ture profit.” (emphasis supplied).
Appendix D A-53
Howmet bought only tangible assets (N.T. 4041) and
that its projection of “. . . the value of the business was
computed in terms of wiether the rates of return from
the operation of this business in the absence of damage
produced or would have produced a return in excess ot
the profits that might be expected from the tanyible as-
sets alone. In other words, was there additional profit
that would then be attributed to intangibles which would
indicate some value of good will relative to the operation
ot the business.” (N.T. 4039-4040). Compare, Pitchford
v. PEPI, Inc., 531 F.2d 91 (3d Cir. 1975) (failure to de
duct Mr. Pitchford’s salary as a cost of operation from
data used to project potential earnings for the purpose of
evaluating the lost going concern value of Pitchford cre-
ated a double recovery).
On cross-examination, Dr. Kuehn, confronted with
the purchase agreement between Howmet and Colum-
bia, which allocated $16,000 of the purchase price for
intangibles,22 stated that amount should be subtracted
from certain of his estimates, since his projections as-
sumed the Howmet sale involved assets only.2? What-
ever amount was actually received for intangibles must
be subtracted from the estimates to avoid an award of
damages for an amount that is duplicative in the sense
that it has already been recovered.
22. Corporate name and covenant not to compete.
23. N.T. 4149 (Kuehn):
“According to the figure I just saw, the purchase price of the
tangible assets apparently would be $564,000 and conse-
quently, if | understand it correctly, $16,000 should probably be
subtracted from the various estimates presented here on the
bottom lines for both the capitalization at 15% and the capital-
ization at 20%.”
However, Dr. Kuehn also indicated that the two items on the in-
tangibles line of the purchase agreement actually had no worth. See,
N.T. 4146 (corporate name); N.T. 4147 (covenant not to compete).
Fer the cther inadequacies of Dr. Kuehn’s testimony, see N.T.
4018-4019, 4050-4051, 4989, 4092-4093, 4108-4109, 4111.)
A-54 Appendix D
Increase in Metal Costs
Plaintiff claimed damages for lost profits for the
years 1974, 1975 and 1976 but in addition made a spe-
cific claim for extra costs attributable to an increase in
the amount of aluminum coil used in 1971, 1972 and
1973; plaintiff contended this increase in metal cost was
caused by the misrepresentations of defendants con-
cerning the gauge of aluminum Kaiser would continue
to use. The Stamco machine plaintiff installed in the
spring of 1970 utilized a 2-inch gauge because Kaiser
used that gauge; the rest of the industry used a 2%-inch
gauge. Kaiser, which had used 2 inch, then converted to
2%3-inches; plaintiff contends that Kaiser concealed its
intention to do this to put plaintiff at a competitive dis-
advantage. This had been presented to the jury during
the trial on liability, not as an antitrust violation in itself
but as a part of a pattern of conduct from which retali-
atory conduct could be inferred. Plaintiff admitted it
could not isolate damages for other aspects of its proof on
retaliatory conduct but urged that a finding of specific
damages for extra use of coil was appropriate. Because
plaintiff stated to the jury that damages would be
claimed only for 1974, 1975 and 1976, the court was in
error in allowing the extra cost of metal for prior years to
go to the jury as a separate item of damages; that plaintiff
was able to isolate it as a matter of proof (N.T.
3981-3995) is not a sufficient reason to allow it as an
item of damages in the context of the trial as a whole.
Therefore, the award of $57,000 ($171,000 trebled) is set
aside and the defendants’ motion for judgment notwith-
standing the verdict is granted as to that amount.
Sufficiency of the Evidence as to Amount of Damages
We recognize that once the fact of injury has been
proven, the burden on the antitrust plaintiff to establish
the “precise amount of damages is not as great as in
other kinds of lawsuits.” 15 ANTITRUST LAWS AND
Appendix D A-55
TRADE REGULATION §115.01{2] at 115-5(1978). See,
J. Truett Payne Co. Inc. v. Chrysler Motors Corporation,
49 U.S.L.W. 4516 (1981); Copper Liquor Inc. v. Adolph
Coors Co., 624 F.2d 575 (Sth Cir. 1980) (less rigid stand-
ard of proof with respect to amount of damages caused by
an antitrust violation); Hobart Brothers Co. v. Malcolm
T. Gilliland Inc., 471 F.2d 894, 902 (5th Cir. 1973), cert.
denied, 412 U.S. 923 (1973) (“JiJn an anti-trust case the
burden on the plaintiff to prove the amount of damages
is less severe than the burden to prove the fact of
injury ....”); South-East Coal Company v. Consolida-
tion Coal Company, 434 F.2d 767, 796 (6th Cir. 1970),
cert. denied, 402 U.S. 983 (1971), rehearing denied, 404
U.S. 877 (1971) (“The antitrust cases are legion which
reiterate the proposition that, if the fact of damages is
proven, the actual computation of damages may suffer
from minor imperfections. ..”). However, a plaintiff
must offer proof as to the extent of injury, showing that
the damage involved is measurable in dollars. See, Deak-
tor v. Fox Grocery Company, 475 F.2d 1112 (3d Cir.
1973), cert. denied, 414 U.S. 867 (1973). Further courts
have stated repeatedly that the measure of damages may
not be based upon mere guesswork, speculation. or con-
jecture. E.g., Bigelow v. RKO Radio Pictures, Inc.,
supra; Story Parchment Co. v. Paterson Parchment Pa-
per Co., supra; Delaware Valley Marine Supply Co. v.
American Tobacco Co., 184 F. Supp. 440 (E.D. Pa.
1960), affd, 297 F.2d 199 (3d Cir. 1961), cert. denied,
369 U.S. 839 (1962).
Although plaintiff did show econ. mic injury in con-
sequence of defendants’ conduct, the evidence pre-
sented by Columbia as to the actual dollar amount of
damages suffered was so deficient as to require a new
trial on damages only. The evidence presented by
Columbia’s two damages witnesses, Bonjorno and
plaintiff's expert witness on damages, Dr. Alfred Kuehn,
was incomplete, confusing and generally lacking in pro-
bative value. The factual basis of the projections, predic-
A-56 Appendix D
tions and calculations presented by them was never clear
from the testimony.
Plaintiff estimated damages sustained in lost profits
and in the decline in value of the business as a going
concern by using four projection Methods (Methods C,
D, E, and F). Method C (P-3012), projected Columbia's
sales based upon government figures on new housing
starts and new highway construction during the dam-
ages period. Method D (P-3013) projected Columbia’s
sales by utilizing defendant Kaiser’s nationwide sales,
while Method E (P-3014) used Kaiser sales from the
New Castle, Delaware plant only. Method F (P-3011) re-
lied upon Joseph Bonjorno’s estimates of Columbia’s po-
tential sales and profits were it not for defendants’
wrongdoing.
The testimony of an antitrust plaintiff who is an
owner or officer of the damaged business may be suffi-
cient to support a jury verdict on damages where the
owner is qualified by experience and position to make
damages estimates. See, generally, Zenith Radio Corp. v.
Hazeltine Research, 395 U.S. 100, 122, 23 L.Ed.2d 129,
89 S.Ct. 1562 (1969) (Zenith’s officers, experienced
businessmen, testified that repressive effects on Zenith
were due to patent pool; no basis in record for refusing to
accept testimony of the two officers as probative evi-
dence); Greyhound Computer v. International Business
Machines, 559 F.2d 488, 507 n.41 (9th Cir. 1977), cert.
denied, 434 U.S. 1040 (1978) (most of the damages tes-
timony came from Greyhound’s president; where the
record reflects his competency and the factual basis for
his conclusion, an interested witness may testify as to
the amount of damage and it is for the jury to determine
the weight to be accorded his testimony); Kestenaum v.
Falstaff Brewing Corp., 514 F.2d 690 (5th Cir. 1975),
cert. denied, 424 U.S. 943 (1976) (wholesale
distributor’s estimation of good will value of his business
admissible in antitrust suit as an owner is competent to
give his opinion on the value of his property; weight and
Appendix D A-57
credibility given owner’s testimony is generally for the
jury); Flintkote Co. v. Lysfjord, 246 F.2d 368, 394 (9th
Cir. 1957), cert. denied, 355 U.S. 835 (1957) (“We do not
hold or imply that a jury verdict could not be upheld un-
der any circumstances solely on the testimony of the
plaintiffs. We hold only that if they are qualified to make
these estimates, the record must show their competency
and the factual basis upon which they rest their conclu-
coms: . . .).
But an inexperienced owner using purely specula-
tive bases for his estimations of daniage may provide tes-
timony of such minimal probative force as to warrant a
judge’s refusal to submit the issue to the jury. See, Del-
aware Valley Marine Supply Co. v. American Tobacco
Co., 184 F. Supp. 440 (E.D. Pa. 1960), aff'd, 297 F.2d
199 (3d Cir. 1961, cert. denied, 369 U.S. 839 (1962). It
follows that such testimony would justify the grant of a
new trial in the exercise of the court’s discretion.
We do not find that Mr. Bonjorno was an inexperi-
enced owner who was not qualified to make damage es-
timates. Bonjorno started Columbia in 1959 and per-
formed proprietary, managerial and sales functions from
Columbia’s beginning until its assets were sold in 1977.
However, we do find the record insufficient in establish-
ing the requisite factual basis for Bonjorno’s estimates so
that the jury could make a rational determination as to
their accuracy.
For example, Bonjorno estimated Columbia’s return
on sales at 17.6% for 1974, 12% for 1976 and 8% for
1977, all significantly higher than that of any previous
year of Colu mbia’s operation; the previous high was only
5.8%. Boniorno’s explanation for this increase demon-
strates the minimal evidence upon which this five mil-
lion dollar verdict rests:
N.T. pp. 3959-3960:
“Q.
A.
A.
Appendix D
What was the reason why you projected so
much greater profitability in 1974 than you
had experienced in your entire history?
A number of reasons, Mr. McElroy.
Number one, we would have had a much
lower metal cost due to the new configuration.
The fact that we were making standard corru-
gated pipe meant that the material costs would
be down by approximately 4 to 5%.
All right.
We now were in a position to offer perforated
pipe made on our own perforating mill, which
would have been a highly profitable product,
also, and would have given us an access to other
markets.
It would have also given us a much higher
percentage of profit in those areas that were re-
mote to southern New Jersey, because the
prices were better in areas away from southern
New Jersey than they were in the southern New
Jersey area, so that we felt we would have a sub-
stantially greater margin of profit on the sales
that we projected.
So that you would have increased your profita-
bility from 2.6% to 17.6% in one year? That’s an
increase of 15%.
I thought that was reasonable.”
N.T. pp. 3958-3959
“Q.
A.
You've projected, in 1974, $1,805,569 in sales
and you have an income of $318,683.
Do you know what that percentage is?
It looks like its around 15%. I’m not sure with-
out calculating it.
A.
Appendix D A-59
It is 17.6%. 17.6%.
Now, on Exhibit 3062 is there any vear in
which return on sales exceeded 10% ?
No, there is not.
Is there anv vear in which it exceeded 5% ?
No, there is not.
Isn't there one? 1971?
3.8. I'm sorry.
5.8% and that was the best vear, 5.8?
Yes.
And vet, you projected an income of 17.6%
here?
Yes.”
Also troubling was Bonjorno’s estmate as to the
pounds of metal sold in 1973 by Columbia, a critical fig-
ure since 1973 was the base year selectea by the plaintiff
as his starting point for all other damage calculations and
projections. Although Bonjorno did state a figure before
the jury (N.T. 3932: “{a|]pproximately, I think they are
about 2.3 or 2.4 million pounds, approximateiy.”), the
basis in fact or source of the figure was never explained.
(N.T. 3932-3942). For exaniple, at N.T. 3933,
“<Q.
~
A.
And did you make a compilation for this trial so
you could present it to the Court and jury of
what the number of pounds were of metal that
Columbia sold in 1973?
No.
Didn’t counsel or anybody — wasn’t anybody
assigned to go through the records to find out
exactly what the total number of pounds was?
It’s possible, but I didn’t do it.
A-60 Appendix D
Q. And you are unaware of anybody else doing it?
A. It’s possible that counsel may have done it. | am —
sorry. maybe I misunderstood your question.
Q. My question was, do you know whether any-
body did it or not?
A. I don’t know specifically.
That the jury was unpersuaded by the Bonjorno tes-
timony is plain from its damage verdict on lost profits
which virtually cuts the Bonjorno estimate in half. The
Bonjorno testimony of his hopes and aspirations fails to
provide evidence of facts from which the jury’s calcula-
tion may be logically and legally inferred.
There are similar problems regarding the damages
testimony of the expert, Dr. Kuehn. Again, the problem
of the pound figure for 1973 without a source appears.
“Q. Why did you convert it back to pounds?
A. Only to provide a base number for the subse-
quent calculation of other ratios.
Q. But the number of pounds doesn’t represe it
what Columbia actually sold in 1973, does it?
| —
Q. That vou calculated.
A. Since lam not sure that anyone knows precisely
what te pounds are, it probably doesn’t repre-
sent accurately, but it’s the calculation that was
obtained this way and which Mr. Bonjorno con-
sidered a fairly accurate estimate of what the ac-
tual figure was during that period.
Q. Did you review any of Columbia’s books and
records to determine whether or not your esti-
mate of the number of pounds sold by Columbia
for fiscal year ending May 1, 1973, was accurate
or not?
os al
Appendix D A-61
A. I reviewed some records, but to the best of my
knowledge — I am not sure whether one can
determine precisely whether it’s accurate or not.
I certainly didn't establish that it’s accurate.”
(N.T. 4092-4093) (emphasis supplied).
The confusion with regard to that particular figure was
merely symptomatic of the general confusion and ill-
preparedness of the witness, which was admitted by
plaintiffs attorney in his closing argument to the jury:
Dr. Kuehn I think was poorly prepared to defend that
basic computation that he gave vou. It took him too
long and he should have been better prepared. (N.T.
4197).
While recognizing the importance of expert testi-
mony in antitrust proof of damages, 16 A.L.R. Fed. 14,
22 (1973),24 and the fact that Dr. Kuehn qualified as one
competent to offer an opinion in such matters, we de-
termine that the illusion of complete accuracy created by
graphs, charts, and garbled expert testimony created a
speculative verdict in this case. See, Herman Schwabe,
Inc. v. United Shoe Machinery Corp., 297 F.2d 906. 912
(2d Cir. ), cert. denied, 369 U.S. 865 (1962) (“The leap
required to derive any rational conclusion from the
expert’s data was too great to allow a jury to take.”’).
Of the methods for calculating plaintiff's damages.
we have already considered Method F that relied upon
the estimates of Joseph Bonjorno. Method C, that pro-
jected Columbia's sales based upon government figures
on new housing starts and new highway construction,
was completely repudiated by the testimcny of plaintiff's
24. “Measure and Elements of Damages Under 15 USCS §15
Entitling Person Injured in His Business or Property by Reason of
Anything Forbidden in Federal Antitrust Laws to Recover Treble
Damages.”
A-62 Appendix D
expert. Dr. Kuehn could not explain the relevance, if any
existed, of these figures to Columbia's business or to its
losses:
“Q. And the Federal Government publishes statis-
tics on new highway construction?
Data are published on both, ves.
On both what?
Highway construction and housing.
Orw
Now, the highway construcivion, that’s new
highways, isn’t it?
“af
That's correct.
That does not include reconstruction. mainte-
nance or repair, does it?
©
That's correct.
And the housing starts are new housing starts?
It's based on new housing, ves.
Or €& &
That would not include reconstruction or repair
of existing storm sewers, for example?
That’s correct.
©
Now, do vou know what percentage of
Columbia’s business was in new highway con-
struction?
I believe very little.
Q. Most of it was, in fact, in reconstruction and
maintenance, wasn’t it?
A. That’s my understanding.
Q. Do you know whether there is any relationship
between new highways and the use of culverts?
A. Well, new highways and aluminum culvert?
Appendix D A-63
Q. Any culvert?
I would assume there is some.
>
Q. You assumed it?
A. Yes, because at least most highways I see, you
know, there tends to be some culverts.
Q. And that’s what you based your estimation of
damages on, your assumptions, that when you
go along the highway you see some culverts
along the road?
A. I used this method as the first of four methods
since certain data were here I certainly didn’t
think it was pertect.
I thought it might be related, but that is pre-
cisely why in my explanation of which of the
various methods I preferred I listed this as prob-
ably the poorest of the four methods.
I don’t consider this necessarily a very good
index.” (N.T. 4050-4051) (emphasis supplied).
The remaining two methods, utilizing Kaiser nationwide
sales (Method D) and Kaiser New Castle sales (Method
E.), were never adequately explained to the jury. (N.T.
4018-4019).
Although the “yardstick” measure of an antitrust
claimant’s lost profits, under which the claimant recov-
ers the difference between his net profits during the
damage period and the net profits earned in a compara-
ble business unaffected by antitrust violations, is a valid
method of estimating damages, 16 A.L.R. Fed. 14, 45
(1973), in this instance the evidence presented was in-
sufficient to establish that the entities used were truly
comparable or that the estimates were adjusted to reflect
the differences between the businesses compared. See,
Bigelow v. RKO Radio Pictures, Inc., 327 U.S. 251
A-64 Appendix D
(1946): William Goldman Theatres, Inc. v. Loew's, Inc.,
69 F. Supp. 103, affirmed, 164 F.2d 1021 (3d Cir. 1946).
Lapses of this nature are frequent in Dr. Kuehn’'s
testimony. Kuehn never could explain how the compar-
isons in Methods D and E. were made in view of the fact
that Columbia operated on a fiscal year and Kaiser op-
erated on a calendar vear. (N.T. 4057-4068). Kuehn
maintained that the calendar vear/fiscal vear problem
would make little difference. however he admitted that
he had never calculated it to so determine. (N.T. 4089).
Kuehn relied upon the 17.5 normal mark-up of former
Columbia salesman. Robert Kennedy. in order to calcu-
late Kaiser's average selling price per pound: however.
this figure was not of record in the testimony on damages
or liabilitv. Kuehn had difficultv explaining why his cal-
culation of damages for cost of goods sold included a var-
iable cost equal to 11.17% of sales. (N.T. 4108-4109),
why an interest expense factor of 7.5% was utilized, and
how such interest rate was calculated. (N.T. 4111).
Although Dr. Kuehn’s confusion is apparent from a
reading of the transcript (N.T. 4003-4150), a reading
does not make plain the great difficulty this witness had
in responding to questions. On numerous occasions, Dr.
Kuehn was unable to answer an inquiry without refer-
ring to documents, was unable to find the appropriaie
figure within the relevant document, and when a figure
was located unable to state how it was calculated or why
it was used. All of this shuffling of paper and accompa-
nving long silences occurred before the jury. At one
point it was necessary to call a luncheon recess in order
to give Dr. Kuehn sufficient time tc answer a question
posed upon cross-examination. The total effect was that
of a witness who did not know what he was talking
about; therefore, the jury could only rely upon charts and
figures, the factual basis for which had not been ade-
quately established or explained.
We also recognize that a flexible standard of proof
applies where the defendant's wrong doing, here the de-
ee ee ee ee
ee
Appendix D A-65
struction of plaintiff's business, had made it impossible,
as a practical matter, for the plaintiff to produce a more
precise figure, see, Bigelow, supra at 262-266, but in this
case the brief trial on damages seemed almost an after-
thought following the extended trial on_ liability.
Plaintiff's action was originally instituted in 1974. The
delay occasioned by the directed verdict for defendants at
the end of the plaintiffs case at the first trial and the
subsequent appeal prior to the instant trial on remand
may be responsible for some of the deficiency in proof. It
seemed obvious to the court that plaintiff's expert, 2 well-
qualified and experienced witness, must have under-
stood the basis for his conclusions when they were ini-
tially stated. However, on the witness stand as of the date
of this trial, Dr. Kuehn was unable to explain, at least in
an unconfused manner, the derivation of his figures or
their basis in fact notwithstanding the time provided to
him by the court for this purpose. Whatever the reasons
for this inability, the trial court is convinced that the jury
verdict could only be a product of confusion and specu-
lation.
Mindful of the delay that has occurred since the lim-
ited remand, and the economic loss occasioned to plain-
tiff thereby in the erosion of the morey judgment due to
the difference between legal interest and the market
rate, we are reluctant to incur even further delay and
have considered whether the delay itself is a reason not
to disturb the verdict of the jury. We also gave serious
consideration to ordering a remittitur, an action within
the trial court’s discretion where a jury awards an
amount the court deems excessive. 15 ANTITRUST
LAWS AND TRADE REGULATION §115.03[2] at p.
115-70 (1978); however, no reasoned basis could be
found for setting an appropriate figure. The deficiency in
plaintifi's proof of damages convinces the court that the
verdict as to damages should not stand.
Where there is no substantial indication tat liability
and damage issues are inextricably interwoven or that
A-66 Appendix D
the jury verdict was the result of compromise of liability
and damage questions, a second trial on the damages
alone is proper. See, Wagner v. Reading Co., 428 F.2d
289 (3d Cir. 1970); Darbrow v. Brown, 255 F.2d 610 (3d
Cir. 1958); 11 Wright and Miller, Federal Practice 2nd
Procedure §2814 (1973). In this bifurcated trial, it is
clear there was no compromise of liability and damage
questions. The separateness of the trials is also substan-
tial indication that liability and damage issues are not
inextricably interwoven. The court has also considered
whether hearing the evidence on liability is necessary to
persuade the jury to award damages in an adequate
amount and is convinced that the case on liability can be
stated to the jury with the facts and inferences most fa-
vorable to plaintiff, consistent with the verdict in its fa-
vor. Both the plaintiff and defendants will benefit from
this opportunity to present damage testimony to the jury
in a clear and unconfusing fashion. In any event, fair-
ness to the defendant requires no less.
For the above reasons a new trial as to damages only
is granted. An appropriate Order accompanies this Mem-
orandum.
PN dai ON Raden ih
oh ee ee
=
Appendix D A-67
IN THE UNITED STATES Dis | [CT COURT
FOR THE EASTERN DISTRICT OF PENNSYLVANIA
COLUMBIA METAL : CIVIL ACTION
CULVERT CO., INC.
V.
KAISER ALUMINUM &
CHEMICAL CORP.
and KAISER ALUMINUM & =:
CHEMICAL SALES, INC. NO. 74-122
INTERROGATORIES TO BE ANSWERED BY THE JURY
1. (a)Do you find from the evidence
that there was a conspiracy be-
tween Kaiser Aluminum & Chem-
ical Corp. and Kaiser Aluminum
& Chemical Sales; Inc. in unrea-
sonable restraint of trade? YesX No __
(b) If your answer to 1(a) is yes, was
the conspiracy in unreasonable
restraint of trade a material and
proximate cause of any injury to
the business and property of
plaintiff? YesX No _
2. (a)Do you find from the evidence
that the relevant product market
was: |CHECK ONE ONLY!
(i) aluminum culvert and drain-
age pipe? X
(ii) metal culvert and drainage
pipe, including pipe made of
steel and aluminum?
A-68
Appendix D
(iii) culvert and drainage pipe, in-
cluding pipe made of steel,
aluminum and concrete?
(b) If you find the relevant product
market was (ii) metal culvert and
drainage pipe, including pipe
made of steel and aluminum, or
(iii) culvert and drainage pipe, in-
cluding pipe made of steel, aiumi-
num and concrete, you should not
answer questions 3 or 4; you have
concluded your deliberations.
3. If you find in answer to Interrogatory
2 that the relevant product market
was (i) aluminum culvert and drain-
age pipe, do you find from the evi-
dence:
(a) that Kaiser Aluminum & Chem-
ical Corp. or Kaiser Aluminum &
Chemical Sales, Inc. monopolized
the aluminim culvert and drain-
age pipe market in that it had the
power to control prices or exclude
competition in the relevant geo-
graphic area which was willfully
acquired or willfully maintained?
or
(b)that Kaiser Aluminum & Chem-
ical Corp. or Kaiser Aluminum &
Chemical Sales, Inc. conspired
with regard to aluminum culvert
and drainage pipe to control
prices or to exclude competitors in
the relevant geographic market?
or
YesX No _
Yes X No _
Appendix D A-69
(c) that Kaiser Aluminum & Chem-
ical Corp. or Kaiser Aluminum &
Chemical Sales, Inc. attempted to
monopolize the aluminum culvert
and drainage pipe market with
the specific intent to obtain power
to control prices or to exclude
competitors and committed an act
in furtherance of monopolization
which had a dangerous probabil-
ity of achieving monopolization? Yes X No _
4. If your answer to 3(a), (b), or (c) was
ves, was any such defendants’ mo-
nopoly, conspiracy to monopolize, or
attempt to monopolize as found by
you a material and proximate cause
of any injury to the business or prop-
erty of plaintiff? - YesX No |
You have now completed ycur deliberations.
The Foreperson will place his/her signature on the
signature line below and add the date, and the jury
will return to the Courtroom.
/s/ FLORA EIKENKOETTER
Foreperson
Date: ___ 8/16/79
A-70 Appendix D
IN THE UNITED STATES DISTRICT COURT
FOR THE EASTERN DISTRICT OF PENNSYLVANIA
COLUMBIA METAL : CIVIL ACTION
CULVERT CO., INC.
¥.
KAISER ALUMINUM &
CHEMICAL CORP.
and KAISER ALUMINUM &
- CHEMICAL SALES. INC. : NO. 74-122
INTERROGATORIES TO BE ANSWERED BY THE JURY
1.
In what amount, measured in dollars and cents, de
you find from the evidence that Defendants caused
damage to Plaintiff by reason of an increase in the
usage of aluminum coil in 1971, 1972 and 1973?
State such amount; or “None” in the
following blank according to your find-
ing. $ 57,000
In what amount, measured in dollars and cents, do
you find from the evidence that Defendants caused
damage to Plaintiff by profits lost for the years from
June 1, 1973 through May 31, 1977?
State such amount; or “None” in the
following blank according to your find-
ing. $1,048,000
Nee ASS
Appendix D A-71
3. In what amount, measured in dollars and cents, do
you find from the evidence that Defendants caused
damage to Plaintiff by reduction in the value of Co-
lumbia as a going concern as of May 1, 1977?
State such amount; or “None” in the
following blank according to your find-
ing. S 710,000
/s/ FLORA EIKENKOETTER
Foreperson
5:30 p.m.
KINDLY ADVISE THE MARSHAL WHEN YOU
HAVE COMPLETED DELIBERATIONS.
A-72 Appendix D
IN THE UNITED STATES DISTRICT COURT
FOR THE EASTERN DiSTRICT OF PENNSYLVANIA
JOSEPH A. BONJORNO, : CIVIL ACTION
GEORGE M. KERR, JR.
and BARBARA K. CLISBY,
as Transferrees in Liquidation
and Dissolution of Columbia
Metal Culvert Co., Inc.
Vv.
KAISER ALUMINUM &
CHEMICAL CORP. AND
KAISER ALUMINUM &
CHEMICAL SALES, INC. NO. 74-122
ORDER
AND NOW, this 17th day of June, 1981, the Court
of Appeals having granted a remand for the purpose of
determining Kaiser’s Motion for Judgment Notwith-
standing the Verdict and Motion for New Trial filed by
Kaiser, it is hereby ORDERED that:
1. Plaintiff's Motion for Leave to File a Supplemen-
tal Brief is GRANTED.
2. The motion of defendants Kaiser Aluminum &
Chemical Corp. and Kaiser Aluminum & Chemical
Sales, Inc. for Judgment N.O.V. is GRANTED with re-
spect to the jury award of $57,000 in response to Inter-
rogatory One as to damages and otherwise DENIED.
3. The Motion of defendants for a New Trial is
GRANTED as to damages only.
4. A pre-trial/status conference will be held on July
17, 1981 at 1:00 p.m. to consider preparation of a case
Appendix D A-73
stated on liability and any other further proceedings, in-
cluding a special listing for trial, provided the Court of
Appeals does not grant the pending motion to revoke the
limited remand.
BY THE COURT:
NORMA L. SHAPIRO
APPENDIX E
Memorandum and Order of the District Court
IN THE UNITED STATES DISTRICT COURT
FOR THE EASTERN DISTRICT OF PENNSYLVANIA
JOSEPH A. BONJORNO, : CIVIL ACTION
GEORGE M. KERR, JR.
and BARBARA K. CLISBY,
as Transferrees in Liquidation
and Dissolution of Columbia
Metal Culvert Co., Inc.
U,
KAISER ALUMINUM &
CHEMICAL CORP. AND
KAISER ALUMINUM & :
CHEMICAL SALES, INC. NO. 74-122
MEMORANDUM AND ORDER
NORMA L. SHAPIRO, J. JANUARY 17, 1983
INTRODUCTION
Before the court are post-trial motions arising out of
a retrial on damages only in this antitrust litigation. Fol-
lowing the entry of judgment for plaintiffs on the jury’s
answers to four special interrogatories in the trebled
amount of $9,567,939, defendants Kaiser Aluminum &
Chemical Corp. (‘“KACC”) and Kaiser Aluminum &
Chemical Sales, Inc. (“KACSI”) moved for a judgment
notwithstanding the verdict or, in the alternative, for a
new trial on both liability and damages.
A-74
Appendix E A-75
Plaintiff Columbia Metal Culvert Co., linc. (““Colum-
bia’), a liquidated corporation (interest in this litigation
has been assigned to the present plaintiffs, its former
shareholders), originally brought an action against
KACC and KACSI, former Columbia salesman Robert A.
Kennedy and his company, Kennedy Culvert and Sup-
ply, in which it alleged violations of Sections 1 and 2 of
the Sherman Act, 15 U.S.C. §§1 and 2, and Section 3 of
the Clayton Act, 15 U.S.C. §14. A detailed description of
the specific actions complained of and the procedural
history of this case is contained in the Memorandum ac-
companying the Order of June 17, 1981 published at 518
F. Supp. 102 (E.D.Pa. 1981).
At the first trial before The Hon. Edward N. Cahn,
judgment in favor of defendants was entered on defen-
dants’ motion for a directed verdict at the close otf
Columbia’s evidence on the grounds that Columbia, for-
merly a manufacturer and distributor of aluminum cul-
vert pipe, had not established a prima facie case of con-
spiracy in restraint of trade between KACC and KACSI
or between either and Kennedy, proved that Kaiser had
monopoly power in the relevant product market, or es-
tablished a prima facie violation of Section 3 of the
Clayton Act. The Third Circuit affirmed the grant of a
directed verdict as to Kennedy but reversed as to KACC
and KACSI, except on the Clayton Act count. Sufficient
evidence was presented to allow a jury to decide the rel-
evant product market, whether KACC/KACSI had mo-
nopolized or attempted to monopolize that market, and
whether KACC and KACS|! conspired in vioiation of Sec-
tions 1 and 2 of the Sherman Act.
On remand and transfer to the docket of this court,
there was a bifurcated trial by jury. The jury found on
answers to special interrogatories that the relevant prod-
uct market was aluminum culvert and drainage pipe,
that KACC and KACSI had monopolized and attempted
to monopolize the relevant product market, that KACC
and KACSI had conspired in violation of Sections 1 and
A-76 Appendix E
2 of the Sherman Act, and that Columbia had been in-
jured by the unlawful acts of KACC and KACSI. Dam-
ages awarded in the amount of $1,815,000 were trebled
and judgment entered in favor of plaintiffs for
$5,445,000. Following a direct appeal (because defen-
dants post-trial motions were untimely filed), the case
was remanded to this court by the Court of Appeals for
disposition of Kaiser’s motions for a judgment notwith-
standing the verdict or in the alternative for a new trial.
We denied Kaiser’s motions for judgment notwith-
standing the verdict or a new trial as to liability because
the evidence at retrial was not substantially different
from that previously held adequate by the Court of Ap-
peals; the jury’s determination was not so against the
weight of the evidence as to shock the conscience of the
court. 518 F. Supp. at 102. However, judgment notwith-
standing the verdict was granted as to the first interrog-
atory on damages (awarding defendants $57,000 for
Columbia’s increased usage of aluminum coil in
1971-73). Id. at 114. A new trial was granted on the sec-
ond and third interrogatories, awarding $1,048,000 in
lost profits from 1973 to May 31, 1977 and $710,000 for
loss of going concern value thereafter.
Plaintiffs had presented only two damages wit-
nesses, plaintiff Bonjorno himself and an expert, Dr.
Alfred Kuehn. The record was found insufficient to es-
tablish the requisite factual basis to allow the jury to
make a rational determination of the accuracy of
Bonjorno’s testimony. Jd. at 115. Dr. Kuehn’s testimony
was found confused and confusing. “The total effect is
that of a witness who did not know what he was talking
about; therefore, the jury could only rely upon charts and
figures, the factual basis for which had not been ade-
quately established or explained.” Id. at 118. In sum,
plaintiffs’ evidence created a speculative verdict on dam-
ages. Id. at 117. Because the damages aiid lability issues
were +») inextricably interwoven, and there was no in-
dication that the jury verdict was the result of compro-
<n t babi Bes tn Lae
Appendix E A-77
mise on the liability and damage questions, retrial on
damages only was ordered. Id. at 119.
The parties were requested to state their positions on
procedure for a fair retrial on damages. Defendants had
conceded at the argument on post-trial motions follow-
ing the first trial that the court had the power to retry on
damages only, but after the nv w trial on damages was
granted, defendants argued that it would violate their
constitutional right to trial by jury. However, counsel for
defendants actively participated in discussions on the
damage trial proced::re.
At the outset of the damage trial, the court informed
the jury of their duties. Because a jury in an antitrust
matter must award only those damages that flow from
the antitrust injury, see, 518 F. Supp. at 109, the opening
statement was designed to acquaint the jurers with the
nature of the antitrust violations that had been found.
The jurors were told the parties, the businesses they
were or are engaged in, the product and geograovhic:-mar-
kets involved, the antitrust laws the prior jury had found
violated, the purpose of those laws, and the types of lia-
bility evidence presented at the prior trial. Finally, the
liability interrogatories and answers of the prior jury (518
Fk. Supp. at 119, App. A) were read to the damage jury.
(N.T. 20-25).
Upon the conclusion of this opening statement,
counsel for plaintiffs made opening remarks not only on
the evidence to be presented by plaintiffs during the re-
trial but also the liability evidence that had been pre-
sented during the prior trial. To provide the jury with an
understanding of the activities that gave rise to liability,
plaintiffs’ counsel was permitted to list the tvpes of ac-
tivities by KACC and KACSI relied on by plaintiff to es-
tablish liability at the first trial: that defendants refused ’
to sell raw materials to Columbia; located a new culvert
manufacturing plant within forty miles of Columbia's
plant to retaliate against Columbia for buying materials
from another supplier; set up Kennedy, the former Co-
A-78 Appendix E
lum via salesman, to compete with Columbia; instituted
a “price squeeze,” in which Kaiser raised the price of the
aluminum needed to fabricate culvert but sold fabricated
culvert at a constant price; and induced Columbia to buy
a machine suitable for use only with Kaiser products un-
less modified at significant expense. (N.T. 32-41). Coun-
sel for defendants responded to plaintiffs’ statement on
liabii‘tv in his opening remarks. (N.T. 53-56).
The jury, answering four special interrogatories on
damages (attached hereto as Appendix A), awarded
plaintiffs $728,000 for actual losses, $742,520 for lost
profits on the sale of alusisinum culvert pipe, $80,000 for
lost profits on the sale of flat corrugated aluminum sheet,
and $1.638.793 tor the diminution in the value of the
business. Judgment in the trebled amount of $9,567,939
was entered on this special verdict. Kaiser defendants
have again filed post-trial motions. Judgment notwith-
standing the verdict is sought on the grounds that: the
retrial on damages was improper because the jury was
unable to award damages flowing only from the antitrust
injurv; damages awarded for lost profits duplicated dam-
ages for actual losses (Int. 2); the profit projections were
unsupported by evidence and artificially enhanced by
plaintiffs’ use of an improper geographic area and un-
derstatement of certain expenses; and the plaintiffs’ con-
tentions in the trial on damages contradicted their con-
tentions on the price squeeze in the trial on liability. De-
fendants also contest the period for which an award of
damages on actual losses and lost profits was permitted.
Defendants claim that damages awarded for lost profits
from the intended sale of flat corrugated sheet (Int. 3)
were speculative. Defendants claim also that allowing
damages for loss of the value of a going concern (Int. 4)
was improper because Columbia did not prove it ever ac-
tually terminated business during the damage period.
Defendants contend that in any event the damage tor
loss of going concern value was overstated and was
based on assumptions not supported by the evidence.
ee
ee 2 rn 2. ee
Appendix E A-79
Defendants move in the alter:.ative for a new trial on
the grounds that the retrial on damages only was im-
proper and prejudicial; the conduct of plaintiff's counsel
was inflammatory; the court erred in its evidentiary rul-
ings, charge and form of special verdict; and finally that
the amount of the verdict was grossly excessive, shock-
ing to the conscience, and the product of jury bias
against defendants. Defendants’ alternative motion for a
new trial on damages only is denied. Defendants’ motion
for judgment notwithstanding the verdict is denied with
regard to damages awarded in response to Interrogato-
ries 1, 2 and 3 and granted as to damages awarded in
response to Interrogatory 4. As a result, the jury’s award
is reduced by $1,638,793 (Int. 4) and the award remain-
ing is in the total amount of $1,550,520. Therefore, when
trebled, plaintiffs are entitled to entry of judgment in the
amount of $4,651,560.
RETRIAL ON DAMAGES ONLY
KACC and KACSI (hereinafter referred w collec-
tively as “Kaiser’”) object to the retrial on damages only
ordered by the court on June 13, 1981 upon granting in
part its motion for new trial. Kaiser contends that be-
cause it did not hear the evidence on liability, the damage
jury was unable to determine which, if any, of the losses
that Columbia suffered were actually caused by the an-
titrust violation. That such causation was required is
clear. Brunswick Corp. v. Pueblo Bowl-O-Mat, Inc., 429
U.S. 477, 489 (1977) (“Plaintiffs must prove antitrust
injury, which is to say injury of the type ... that flows
from that which makes defendants’ acts unlawful. . . .”’).
However, the retrial procedure utilized did not in and of
itself preclude rational jury determination of damages
caused by the antitrust violations found by the previous
jury.!
i. In his opening statement, Kaiser's counsel “assured” the
jury that Kaiser did not violate the antitrust laws or “any other law”
A-80 , Appendix E
The Third Circuit has expressly approved the use of
a retrial on antitrust damages in Pitchford v. PEPI, Inc..,
531 F.2d 92 (3d Cir. 1975). cert. denied, 426 U.S. 935
(1976); other cases in the Third Circuit are collected in
plaintiffs’ brief at Appendix C.? In that case the Court of
Appeals found legal error in plaintiffs calculations of
damages and remanded to the district court for a new
trial on damages only. 531 F.2d at 107-09. We cannot
presume that the Court of Appeals ordered a procedure
that was per se violative of the rights of antitrust defen-
dants. Pueblo, supra was decided after Pitchford, supra,
but it was not the first case to hold that damages must be
caused by defendant's antitrust violations and it may be
assumed that the Court of Appeals was cognizant of a
causation requirement when Pitchford was decided. Ze-
nith Radio Corp. v. Hazeltine Research, Inc., 395 U.S.
100 (1969). for example. decided vears before the re-
mand tor a damage trial in Pitchford, referred explicitly
to the “necessary causal relation between the [violator’s}
conduct and the claimed damages. .. .” Zenith, supra at
125.
Detendants never requested that special interroga-
tories as to the alleged anticompetitive acts complained
NOTES (Continued )
notwithstanding che prior jurv’s determination of liabilitv. (N.T. 52).
Kaiser continues to ubject to the prior jurv’s determination of lia-
bility. Indeed. Kaiser seemed to protest the very mention of the pre-
vious liability verdict to the damage jury. ( Defendants’ Brief at 22).
Ot course. informing the damage jury of the prior determination of
liability was a necessary first step in a retrial on damages to ensure
that the damages. if any were found, flow from the antitrust viola-
tions. The court made strenuous. although not altogether success-
ful. efforts to limit reference to the issues resolved at the liability
phase to the bare minimum required for the jurv to understand and
determine the damage issues. ‘Defendants’ Brief 18-60; Plaintiffs’
brief, 26-54).
2. It has only recently been reported that the Court of Appeals
for the Seventh Circuit has awarded a new tnal on dameges only in
the MCI-AT&T antitrust litigation. Philadelphia Inquirer, January
13, 1983.
Appendix E A-81
of by plaintiffs be submitted to the liability jury. (Defen-
dants’ Brief at 14-15, 23-24). Kaiser claims that the dam-
age jury could not know which of the five alleged
anticompetitive practices compiained of by plaintiffs
were actually relied upon by the jury that found it liable.
But plaintiffs’ economist did not attempt to and did not
have to distinguish between actual losses caused by the
various types of anticompetitive practices. Whether
plaintiffs’ losses were caused by one or more of the
anticompetitive acts was immaterial on the damages is-
sue so long as the jury was presented with competent
evidence to prove the extent of plaintiffs’ losses caused
by Kaiser’s impairment of the free and open market in
aluminum culvert pipe. Plaintiffs’ evidence was so di-
rected. (See, e.g., N.T. 509, 542, 548, 596). The charge to
the jury made clear that the jury could only award dam-
ages for injury caused by Kaiser’s conduct in the market:
You are not to presume just because Columbia
suffered financial losses or went out of business that
all such losses are caused by Kaiser. The plaintiff, as
I said, must prove those financial losses are setbacks
that were caused by Kaiser and establish some rea-
sonable basis in the evidence for the damages that
you find.
Similarly it follows from that that you should not
award ylaintiffs damages for losses caused not by
Kaiser but by conditions in the economy in general
or a recession in the construction industry, alumi-
num shortage, a lack of price protection for long-
term requirement contracts.
You may also consider whether or not plaintiffs’
calculations should have taken into account poor
business judgment or poor management. Some cor-
porations suffer losses solely because of their own
inadequate financial capitalization. You can’t award
plaintiffs damages for all its losses if you find that
A-82 Appendix E
Columbia was under capitalized, that is that there
was a lack of sufficient working capital and that
losses were suffered as a result of that, because un-
der such circumstances Columbia’s financial inad-
equacies rather than Kaiser’s conduct would have
caused some portion of the losses.
(N.T. 1531-32).
Even if there were a serious question raised as to the
propriety of a new trial on damages only, defendants
waived objection to this procedure. Before issuing the
June 17, 1981 Order granting the retrial, defendants
spoke in favor of the concept. Addressing the court’s
question during supplemental oral argument on the
post-trial motions on December 29, 1980, counsel for
Kaiser stated:
... With respect to the grant of a new trial with
respect to damages alone, obviously, in our submis-
sion, the cases would support that kind of remedy.
As to the mechanics upon the new trial, it seems
to me, Your Honor, that there would, of necessity,
simply be more to the trial than a review of the
charts, testimony of Dr. Kuehn, or whomever the
plaintiff wished to put on as a fact witness or expert
witness. It seems to me there are additional matters
relevant to damages and the amount of damages
which also go to questions of causation. Those, as we
have addressed in our post-trial briefs, deal with con-
ditions in the marketplace that may have impacted
upon Columbia’s volume of sales, and hence on the
amount of profit that it would have earned even as-
suming the existence of violations of the antitrust
laws by Kaiser which also impacted upon Columbia.
With respect to liability, I believe that it would be
sufficient to inform the jury that a verdict on liability
has been established; that a jury has found that that
re ee ee
Appendix E A-83
violation of the antitrust laws caused some damage
to Columbia, and it would be up to the jury to de-
termine what the extent and amount of that damage
was, and I believe that a trial could occur.
Docket Entry No. 510, N.T. 406. Defendants, having
supported a new trial on damages before the jury’s award
at such trial was known, should not be permitted to ob-
ject to the procedure itself just because its outcome is not
to their liking.
But even if defendants are correct that a limited re-
trial on the issue of the amount of damages was so pre}j-
udicia! to Kaiser as to constitute reversible error, the
remedy can certainly not be a judgment notwithstanding
the verdict in favor of defendants; at most defendants are
entitled to a retrial on both liability and damages. That
remedy does not lie with this court at this time. Follow-
ing a bifurcated trial on liability and damages on remand
from the Court of Appeals, this court denied a motion for
a judgment notwithstanding the verdit on liability; judg-
ment notwithstanding the verdict was granted as to one
item of damages in the amount of $157,000 and a new
trial granted as to the award of damages for lost profits
($1,048,000) and destruction of Columbia as a going
concern ($710,000). But, that new trial was as to dam-
ages only for the reasons stated in the court’s Opinion of
June 18, 1981. At this juncture, the power of this court
is limited to granting a new trial again on damages only.
This was called to the attention of counsel frequently in
the course of the trial in trying to assure fair proced’res
and prevent yet another retrial. (N.T. 97-99; 976-978).
Therefore, the court concludes that defendants’ objec-
tions to a limited retrial on damages are only to preserve
them for the Court of Appeals which, of course, has the
power to order a new trial on liability and/or damages.
A-84 Appendix E
JUDGMENT NOTWITHSTANDING THE VERDICT
The standard in this Circuit for the entry of judg-
ment notwithstanding the verdict is clear. The court
must interpret the evidence in the light most favorable to
the verdict winner, and may grant the motion only if that
evidence and the reasonable inferences to be drawn
therefrom fail to support the verdict as a matter of law.
Neville Chemical Co. v. Union Carbide Corp., 422 F.2d
1205, 1210 (3d Cir.), cert. denied, 400 U.S. 826 (1970).
See also, Hahn v. Atlantic Richfield Co., 625 F.2d 1095,
1098-99 (3d Cir. 1980), cert. denied, 450 U.S. 981
(1981); Kademenos v. Equitable Life Assurance Society,
513 F.2d 1073, 1074 (3d Cir. 1975); 6A Moore’s Federal
Practice §59.08[5] at 59-152 (1979). A directed verdict
may be entered on only one or a combination of jury find-
ings if a special verdict has been returned in accordance
with Fed.R.Civ.P. 49(a). See, Franklin Music Co. v.
American Broadcasting Cos., Inc., et al., 616 F.2d 528
(3d Cir. 1979); Fox v. Kane-Miller Corp., 398 F. Supp.
609, 649 (D.Md. 1975), affd, 542 F.2d 915 (4th Cir.
1976).
Defendants concede this standard but contend that
the court should enter judgment n.o.v. because the ver-
dict is contrary to the evidence and unsupported in the
record; that is, there is but one reasonable conclusion as
to the proper judgment. Defendants argue this persua-
sively and well. Defendants’ brief makes an excellent
closing speech to the jury; the problem is that the jury
heard it and nonetheless decided for plaintiffs. With the
exception of damages for loss of value of a going concern
discussed below, there is no error of law during the trial
or in the court’s charge to the jury on damages (N.T.
554) that would justify setting aside that verdict. The
charge was fair and clear although relatively brief be-
cause it commented little on the evidence argued in de-
tail by able counsel for both sides. But it touched on and
Appendix E A-85
left to the jury all but one of the matters of which de-
fendants now complain in asserting a right to judgment
notwithstanding the verdict.
The Supreme Court stated in Zenith, supra:
Trial and appellate courts alike must also observe the
practical limits of the burden of proof, which may be
demanded of a treble damage plaintiff who seeks re-
covery for injuries from a partial or total exclusion
trom a market; damage issues in these cases are
rarely susceptible of the kind of concrete, detailed
proof of injury which is available in other contexts.
395 U.S. at 123. Accordingly, in an antitrust case, dam-
ages need not be proven with exactness or precision:
rather, “the wrongdoer shall bear the risk of uncertainty
which his own wrong has created.” Bigelow v. RKO Ra-
dio Pictures, Inc., 327 U.S. 251, 264 (1946). The court
does not have the prerogative of drawing inferences from
facis within the exclusive province of the jury that are
contrary to its findings without usurping the functions of
the jury as a fact finding body. Story Parchment Co. v.
Paterson Parchment Paper Co., 282 U.S. 555, 566
(1931). It was for the jury tc determine the weight of the
evidence and the credit to be given the witnesses, expert
or otherwise; it has given its verdict accordingly. To set
this verdict aside except for clear error of law would im-
permissibly intrude on the role of the jury in an antitrust
trial.
DUPLICATION OF ACTUAL LOSSES
AND LOST PROFITS
Kaiser contends that the award for hypothetical lost
profits (Int. 2) duplicates the award for actual losses (Int.
1). Kaiser argues that these two types of losses are “ir-
reconcilably contradictory and mutually exclusive.” (De-
fendants’ Brief at 64). See, William Goldman Theatres,
Inc. v. Loew’s, Inc., 69 F. Supp. 103, 105 (E.D.Pa. 1946)
A-86 Appendix E
aff'd, 164 F.2d 1021 (3d Cir. ), cert. denied, 334 U.S. 811
(1948). In William Goldman Theatres, the plaintiff was
unable to obtain first-run movies for his leased theater
because of defendants’ conspiracy to restrain trade. 150
F.2d 738, 742 (3d Cir. 1945). The district court declined
to award out-of-pocket expenses actually incurred by
plaintiff in connection with an alternative use of the
premises in addition to the lost profits from the hypo-
thetical operation of the business from which plaintitf
was excluded by defencant’s conduct. 69 F. Supp. at
105. Plaintiff's actual losses from the ineffective effort to
mitigate damages were not causally connected with the
losses from the intended use for which antitrust dam-
ages were awarded. See, 69 F. Supp. at 105. —
However, Columbia was in business throughout the
damage period as a culvert fabricator and distributor. To
the extent it would have made profits in a free and open
market, the antitrust laws provide compensation. Co-
lumbia incurred actual losses while running the busi-
ness it contended it would have operated profitably but
for the illegal conduct of the defendants. Plaintiffs’ dam-
ages would have been reduced had Columbia actually
made a profit during the damages period, and so plain-
tiffs may recover the net losses that were actually in-
curred in addition to the profits they would have made.
Had Columbia made a profit, that sum would have been
subtracted from hypothetical lost profits to arrive at the
true measure of harm to Columbia. Pitchford, supra at
109. But plaintiffs suffered a loss rather than a profit and
are entitled to subtract this negative figure from the hy-
pothetical lost profits proved. (See, N.T. 55-56). The re-
sulting calculation, the addition of actual losses to lost
profits, is necessary to make plaintiffs whole.
LOST PROFITS ON ALUMINUM CULVERT PIPE
Plaintiffs utilized a market share theory to calculate
their hypothetical lost profits during the damage period.
Appendix E A-87
Plaintiffs’ expert economist, Dr. Gary Bowman, calcu-
lated the amount of aluminum culvert pipe actually sold
in the relevant market and then calculated the propor-
tion of sales Columbia would have made absent an an
antitrust violation. He sought to establish the number of
pounds of culvert Columbia would have sold in a free and
open market and multiplied that number by the esti-
mated revenues Columbia would have received per
pound. From this estimate of gross revenues he sub-
tracted his estimate of Columbia’s total expenses if there
had been a free and open market. This type cf analysis is
proper in a case in which plaintiffs were deprived from
competing freely in a particular product and geographic
market, and the injured party need not produce the
“kind of concrete, detailed proof of injury which is avail-
able in other contexts.” Zenith, supra at 116, 123-35.
An expert opinion on relevant dasnages issues is not
enough to satisfy the plaintiffs’ burden on damages un-
less that opinion is based on relevant data and the as-
sumptions behind the opinion are shown to be realistic
so that the jury has a rational basis for its decision. In re
IBM Peripheral EDP Devices Antirust Litigation, 481 F.
Supp. 965, 1012, 1020 (N.D.Calif. 1979). Plaintiffs pre-
sented expert testimony on all elements of the market
share theory, their estimates of the size of the local mar-
ket at issue, Columbia’s share of the local and non-local
markets assuming free and open competition, and
Columbia’s expenses in a free and open market; there- |
fore, the record did not force the jury to engage in im-
permissible speculation.
Defendants argue that the jury’s award of plaintiffs’
claims for lost profits must be set aside because plaintiffs’
projection of lost profits on the sale of aluminum culvert
pipe is based upon assumptions unsupported and con-
tradicted by the evidence in that:
A-88 Appendix E
a. the volume of sales in the so-called “local area”
are deliberately overstated, contrary to the evi-
dence in the record:
b. plaintiffs’ proof on damages improperly deviated
from the stipulated relevant geographic market;
and
c. plaintiffs’ projections of profits on the sale of alu-
minum culvert pipe were artificially and improp-
erly enhanced by understating certain expenses.
The first step in estimating what a defunct business
would have sold in a free and open market was to esti-
mate the overall volume of the market. Plaintiffs’ expert
chose to use two geographic markets: local and non-
local. The local, or “Vineland,” selling market was the
area covered by the approximately 150-mile radius sur-
rounding Vineland, New Jersey, the location of
Columbia’s plant. The non-local market was the remain-
der of the geographic market for which plaintiffs seek
damages. Plaintiff's stated rationale for using two mar-
kets was that Columbia would have commanded a sig-
nificantly greater proportion of sales in the local rather
than non-local area — 50% rather than 30%.
Thus, if plaintiffs’ estimate of the number of pounds
sold in the local market was too high because it took into
account pounds that were sold in the non-local market,
the figure for the total number of pounds of pipe sold by
Columbia would be inflated, since the local poundage is
multiplied by .5 but the non-local by .3. It is plaintiffs’
burden to put into evidence a reasonable and rational
estimate of the size of the market. Schwabe, Inc. v.
United Shoe Machinery Corp., 297 F.2d 906, 911-12 (2d
Cir. ), cert. denied, 369 U.S. 865 (1962). Where conflicts
as to credibility exist as to certain estimates, they are to
be resolved by the jury.
Defendant points out that Dr. Bowman used figures
for the so-called “local market” that included non-local
ema tae ig ae oo
Appendix E A-89
sales although Dr. Bowman asserted to the contrary.
(N.T. 609). Under cross-examination, Dr. Bowman
stated that he obtained his estimate of local market sales
by adding sales from Kaiser’s New Castle, Delaware
plant to Columbia’s Vineland sales. This approximately
150-mile local sales area included all of New Jersey, De!-
aware, most of Maryland, approximately the eastern
third of Pennsylvania and very small portions of Virginia,
West Virginia, and New York. Ex. D-150 (Map of East-
ern United States with 150-mile radius of Vineland de-
lineated). Kaiser introduced uncontradicted deposition
testimony that New Castle sales include sales from the
entire state of “Virginia, West Virginia, Maryland, Dela-
ware, New Jersey, Pennsylvania.” (N.T. 886). Dr. Bow-
man used an “adjusted territory pounds” figure and then
assumed that included only sales within the local area
(N.T. 610); Kaiser argues the invalidity of that asssump-
tion. Kaiser’s evidence tends to establish that significant
sales were made outside the local area that Dr. Bowman
considered the local market; Dr. Bowman admitted that
if such were the case, his figures would have to be ad-
justed. (N.T. 611). Kaiser argues that because the jury
had no basis upon which to adjust Dr. Bowman’s inflated
figures, Dr. Bowman’s opinion on the total pounds of cul-
vert sold by Columbia permitted the jury to speculate as
to the total size of the market.
But Dr. Bowman told the jury he divided the entire
market into two shares basically for two reasons: Colum-
bia would have made more sales in an area closer to its
plant, and Kaiser data from its New Castle and
Schenectady plants was available. The local market fo-
cused on Kaiser sales areas and was not strictly speaking
an area within a 150-mile radius of Vineland, New Jersey
as defendants contended. Since Kaiser was the domi-
nant selling force in the total market, Kaiser sold most of
the aluminum culvert pipe, and the Kaiser data provided
a natural factual basis for the computation of the market.
On plaintiffs’ proof of its damages from Kaiser’s violation
A-90
Appendix E
of antitrust laws, Kaiser does not have standing to com-
plain about its data not providing a precise “geographical
fit” to the relevant geographical market in this case.
Q.
A.
Why did you pick those two areas? Why did you
make that division?
Generally speaking the reason for making any
division if you divide an overall market area into
subareas you get a somewhat more accurate
projection. That is the share of the market Co-
lumbia would have had in the near areas is big-
ger than it would have had in the further away
area. The reason I chose those two areas is that
that is the way Kaiser's statistics were broken
down. It was convenient. They had figures for
sales to what they called the New Castle area,
and they had sales outside of that that I called
sort of loosely the non-local area which also may
be called the Schenectady area. Since I couidn't
breakdown Kaiser’s figures any other way and I
had Mr. Bonjorno available to tell me how his
sales broke down between the two areas as de-
fined by Kaiser it was convenient to use those
two breakdowns rather than a breakdown of the
overall market into two submarkets.
Once you had decided to make that breakdown,
what was the first thing you then did with the
data you had available?
Once I had the breakdown I wanted to see what
kind of market share each of the companies
would have had, specifically what market share
Columbia would have had over the period ’74
through °77.
Did you attempt to determine what volume had
actually been sold in each of those areas?
Appendix E A-91
A. Yes, ' did. | described that earlier. i'm sorry, that
is cleaitv the first step. You have to know how
much was sold in each of the areas over the pe-
riod.
(N.T. 305-6; Dr. Bowman).
Plaintiffs contend that, even if their estimate of total
pounds sold in the local market was inflated by overstate-
ment of the size of that market, Kaiser could have intro-
duced its own data demonstrating the size of the local
market. (Plaintiffs’ Brief at 69). Defendants chose in-
stead to attack the credibility of plaintiffs’ evidence at
trial and its adequacy post trial. But once the jury has
determined the credibility issues adversely to defendants
only the issue of adequacy remains and the standard of
proving damages is liberal. Bigelow, supra. That stan-
dard has been met if plaintiffs’ expert is to be believed.
To determine the number of pounds of aluminum
culvert pipe Columbia would have sold absent Kaiser's
antitrust violations, Dr. Bowman multiplied the total
poundage that would have been sold by all companies by
his estimate of Columbia’s share cf t
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