Appendix — Agency Holding Corp. v. Malley-Duff & Associates, Inc.

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84-349 | Free’ |

No. 84-

a ‘CLERK

Supreme Court of the United States

October Term, 1984

CROWN LIFE INSURANCE COMPANY, et al.,

Petitioners,

Vv

MALLEY-DUFF & ASSOCIATES, INC.,

Respondent.

APPENDIX TO

PETITION FOR A WRIT OF CERTIORARI

TO THE UNITED STATES COURT OF APPEALS

FOR THE THIRD CIRCUIT

ALEXANDER BLACK

(Counsel of Record)

ROBERT L. FRANTZ

BUCHANAN INGERSOLL

Professional Corporation

57th Floor, 600 Grant Street

Pittsburgh, PA 15219

(412) 562-8800

Counsel for Petitioners Crown

Life Insurance Company and

Clarke Burton Lloyd

August 1984

HERBICK & H®™cD PRINTING COMPANY, PITTSBURGH, PA. 15233

APPENDIX A

UNITED STATES COURT OF APPEALS

FOR THE THIRD CIRCUIT

Nos. 83-5396, 83-5397,

83-5406, and 83-5427

MALLEY-DUFF & ASSOCIATES, INC., a

corporation

vs.

CROWN LIFE INSURANCE COMPANY, a

Corporation; AGENCY HOLDING CORPORATION,

an Illinois Corporation; AGENCY HOLDING

CORPORATION, an Ohio Corporation; CLARKE

BURTON LLOYD, an individual; KERRY

PATRICK CRAIG, an individual; and ELLIE

M. GOLDSTEIN, an individual

Kerry Patrick Craig,

Appellant in Nos. 83-5396

and 83-5406

MALLEY-DUFF & ASSOCIATES, INC., a

corporation

vs.

CROWN LIFE INSURANCE COMPANY, a

Corporation; AGENCY HOLDING CORPORATION,

an Illinois Corporation; AGENCY HOLDING

CORPORATION, an Ohio Corporation; CLARKE

BURTON LLOYD, an individual; KERRY

PATRICK CRAIG, an individual; and ELLIE

M. GOLDSTEIN, an individual

Crown Life Insurance Company and

Clarke Burton Lloyd,

Appellants in No. 83-5397

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MALLEY-DUFF & ASSOCIATES, INC., a

corporation

Appellant in No. 83-5427

vs.

CROWN LIFE INSURANCE COMPANY, a

Corporation; AGENCY HOLDING CORPORATION,

an Illinois Corporation; AGENCY HOLDING

CORPORATION, an Ohio Corporation: CLARKE

BURTON LLOYD, an individual; KERRY

PATRICK CRAIG, an individual; and ELLIE

M. GOLDSTEIN, an individual

Appeal from the United States

District Court for the Western

District of Pennsylvania -- Pittsburgh

(D.C. Civil No. 78-0373)

Argued

March 5, 1984

Before: ALDISERT and HIGGINBOTHAM, Circuit

Judges,

and LATCHUM, District Judge. *

(Filed May 7, 1984)

John H. Bingler, Jr., Esquire (ARGUED)

Glenn E. Bost, II, Esquire

Michael R. Bucci, Jr. Esquire

Thorp, Reed & Armstrong

One Riverfront Center

Pittsburgh, Pennsylvania 15222

” Honorable James L. Latchum. of the United States District

Court for the District of Delaware, sitting by designation.

|

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COUNSEL FOR APPELLANT, Kerry

Patrick Craig, in Nos. 83-5396 and

83-5406

Alexander Black, Esquire (ARGUED)

Ramona J. Rokoski, Esquire

Robert W. Brown, Esquire

Buchanan Ingersoll, P.C.

57th Floor, U.S. Steel Building

600 Grant Street

Pittsburgh, Pennsylvania 15219

COUNSEL FOR APPELLANTS, Crown Life

Insurance Company, and Clarke

Burton Lloyd, in No. 83-5397

H. Woodruff Turner, Esquire (ARGUED)

David A. Borkovic, Esquire (ARGUED)

Kirkpatrick, Lockhart, Johnson

& Hutchison

1500 Oliver Building

Pittsburgh, Pennsylvania 15222

COUNSEL FOR APPELLANT, Malley-Duff

& Associates, Inc., in No. 83-5427

OPINION OF THE COURT

ALDISERT, Circuit Judge.

Two major questions are presented in these

cross-appeals from a judgment entered on a jury verdict

in favor of Malley-Duff & Associates, Inc. In the appeal

at No. 83-5427, we must decide whether the trial court

erred in directing an adverse verdict on Malley-Duffs

antitrust claim that alleged a collective refusal to deal

(boycott) in violation of § 1 of the Sherman Antitrust

Act, 15 U.S.C. § 1. In the appeals at Nos. 83-5396,

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83-5397, and 83-5406, our primary task is to

determine whether a new trial should be granted based

on an inconsistency in the jury's verdict on state

common law claims. Subsidiary issues involve several

questions lating to admissibility and sufficiency of

evidence and alleged errors in jury instructions.

Malley-Duff, a Pittsburgh-based general insurance

agency, charged that Crown Life Insurance Company, a

Canadian life insurance carrier; Clarke Lloyd, its

former vice president in charge of United States general

agencies; Kerry Craig, a former Crown employee; and

Agency Holding Corporation, a multi-state general

agency representing Crown Life in the United States,

all participated in a per se group boycott against it in

violation of § 1 of the Sherman Act. It also alleged that

the defendants were: liable under Pennsylvania

common law because they conspired to tortiously

interfere with Malley-Duffs Pittsburgh general agency

contract with Crown Life and tortiously interfered with

the contract. At the close of plaintiff's case, the district

court directed a verdict for the defendants on the

Sherman Act claim. After the close of all evidence, the

jury found the defendants liable under one of the

common law conspiracy charges and assessed damages

of $900,000.00. All parties have appealed. We conclude

that there was sufficient evidence on the antitrust

claim to preclude a directed verdict and that the verdict

form answers on the remaining state law claims were

inconsistent. We, therefore, reverse the judgment of

the district court and remand for a new trial.

I.

At trial, Malley-Duff presented a theory that Lloyd,

while in charge of United States general agencies for

Crown Life, masterminded a scheme to create the

Agency Holding Company in conjunction with Craig to

take over a number of Crown Life territories, and that,

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inter alia, they intended to freeze Malley-Duff out of the

Crown Life insurance business in Pittsburgh and

replace it with an agency controlled by their interests.

To evaluate the various contentions, it is necessary to

set forth in some detail the evidence presented at trial.

To the extent that the antitrust claim was terminated

by a directed verdict, we invoke the familiar rule that

we “consider the record as a whole and in the light

most favorable to the non-moving party, drawing all

reasonable inferences to support its contentions.” Tose

v. First Pennsylvania Bank, N.A., 648 F.2d 879, 883

(3d Cir.) (quoting Edward J. Sweeney & Sons, Inc. v.

Texaco, Inc., 637 F.2d 105, 115 (3d Cir. 1980), cert.

denied, 451 U.S. 911 (1981)), cert. denied, 454 U.S.

893 (1981).

Malley-Duff presented direct and circumstantial

evidence substantially as follows. In terms of insurance

in force, Crown Life, located in Toronto, ranks in the

top two percent of all life insurance companies

operating in North America. At the time of the relevant

events, Crown marketed its products in the United

States through independent general agents, with

agency contracts providing for commissions generally

exceeding those offered by other life insurance

companies.

The Malley-Duff agency was the oldest of seven

Crown Life general agencies in Pennsylvania and

represented Crown Life continuously and exclusively

until its termination for a period of 23 years. The

agency contract contained a 30-day termination

clause. Malley-Duff did not have an exclusive franchise

for Pittsburgh, Pennsylvania, but competed with the

Jules Ehrman Agency, a brokerage and personal

producing general agency, for the sale of Crown Life

products in the area. Malley-Duff sold insurance

through independent agents who, in turn, dealt with

consumers. The Ehrman Agency engaged in both

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personal production and _ brokcrage sales.

Notwithstanding this competition, Malley-Duff

produced over %58,400,000 in business for Crown Life

in the Pittsburgh area from 1967 to 1977.

Employed by Crown Life Insurance Company fur

over 30 years, Lloyd rose to the position of Senior

Agency Vice-President for the United States. From at

least 1976 until 1981, Crown Life vested Lloyd with

complete and unfettered power to appoint and

terminate general agents and to approve loans and

financing for them.

Kerry Craig began with Crown in 1969 when he

was only 2l-years-old. For three years, he operated

Xerox machines, but then was transferred to Lloyd's

Agency Department where he served two years as a

messenger until 1974. About a year later, Lloyd

promoted the former Xerox operator and messenger to

be a Supervisor of Agencies where he remained for two

years until he left Crown Life to serve as the head of

Agency Holding Corporation, which was formed in

1977 pursuant to Lloyd's instructions. Agency Holding

became Crown Life's general agent in Chicago. Plaintiff

contended that Lloyd and Craig controlled Agency

Holding and used it to own and control general

agencies in various parts of the United States,

including Pittsburgh.

The creation of Agency Holding followed an

interesting scenario. In October 1976, Crown Life's

general agent in Chicago died. Lloyd, responsible for

finding a replacement, revealed a plan to a friend,

Dennis Cunningham, whose aid he attempted to

enlist. Lloyd divulged that he was forming a “mega

general agency holding corporation.” App. at

1505a-06a. Beginning in Chicago, Cleveland,

Pittsburgh and Toledo, this mega general agency

holding corporation was designed to control Crown

Life's general agencies throughout the eastern United

AT

States. Plaintiff contended that the plan called for

Craig and Robert Oglevee to join Lloyd in the operation,

and Lloyd extended an invitation to Cunningham who

declined to join.

Lloyd engaged Bruce Pennamped, an attorney in

Indianapolis, Indiana, to incorporate Agency Holding

Corporation in Illinois. Plaintiff contended that

Pennamped was a nominee for Lloyd and Craig and

that he was to front for Agency Holding until Craig, a

Canadian national, received immigration permission

to be employed in the United States. An indemnity

agreement dated February 28, 1977, between the

attorney and Crown sets forth Pennamped's duties

more fully. Lloyd hired him to “assist in the

organization, management, operation and financing of

certain of [Crown Life's] general agencies located, or to

be located, in Chicago, Illinois; Cleveland, Ohio; and,

Pittsburg [sic], Pennsylvania... .” App. at 2616a:

Supp. App. at 635a-36a. Pursuant to Lloyd's

instructions, Pennamped made arrangements in

January 1977 for Agency Holding to be qualified to do

business in Ohio and Pennsylvania.

On February 11, 1977, Lloyd and Craig met with

Chicago insurance executive Ralph Wood and offered

Wood a position with Agency Holding. Lloyd explained

that Agency Holding would be the new Chicago general

agent and that it would control ten or tweive territories

throughout the east, including Cleveland and

Pittsburgh. Four or five vice-presidents were to be

appointed and were to split 20 percent of the Agency

Holding stock. Lloyd refused to divulge the identity of

the 80 percent shareholder, and Mr. Wood declined the

offer.

In March 1977, Crown Life, through Lloyd,

appointed Agency Holding as its Chicago general agent.

Pennamped continued to be the nominal head of

Agency Holding although he seidom visited Chicago.

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In early 1977, Lloyd terminated Crown Life's

general agent in Cleveland, and awarded a new general

agency for Cleveland to the newly formed Agency

Holding Corporation of Cleveland, Ohio. Oglevee was

the president of Agency Holding-Ohio, but Craig, still

employed by Crown Life, was the majority stockholder,

although there was evidence that he contributed no

capital for his majority interest. Ed Horning was

employed as manager and Lloyd promised him (but

never delivered) 40 percent of the stock, while 20

percent was to be held by “silent partners.” Supp. App.

at 709a-10a. Plaintiff produced testimony that neither

Craig nor Oglevee ever made a real business decision

affecting any agency without first consulting Lloyd.

On July 12, 1977, the Immigration and

Naturalization Service granted Craig permission to

work in this country. Three days later, Craig resigned

from Crown Life effective September 1, 1977 and

became the comipany’s general agent in Chicago and

Cleveland. He was just three years away from his

position as messenger and Xerox operator at Crown

Life.

Lloyd and Craig traveled to Pittsburgh in August

1977 and met with the principals of Malley-Duff. At

that meeting, Lloyd professed dissatisfaction with

Malley-Duff's production, which had exceeded

$5,000,000 in 1976. He delivered an ultimatum:

Malley-Duff would be terminated unless it met a

production quota; moreover, Crown Life was either

going to establish a new general agent in Pittsburgh or

to expand the Ehrman Agency.

The quota Lloyd imposed upon piaintiff in August

1977 required Malley-Duff to produce %7,500,000 of

business by December 31, 1977, the year then in

progress. Less than four months remained in the

appropriate business year when plaintiff learned that it

had to produce 50 percent more of its business than it

did the entire preceding year.

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Evidence disclosed that Malley-Duff had never had

a quota before, that Crown Life had never imposed a

yearly quota upon any agency over nine months into

the year to which it applied, and that Crown Life had

never terminated a general agent producing more than

*5.000,000 in business. Crown Life's internal

documents disclose that 78 percent of Crown Life's

United States general agencies did not produce

*7,500,000 in 1977. Malley-Du‘fs 1977 production

had placed it in the top third of all of Crown Life's 1977

general agents in the United States. Moreover.

Malley-Duff was told that it had to produce 10 million

in 1978, $15 million in 1979, and $20 million in 1980.

an increase of 300 percent in four years.

Lloyd admitted that he did not expect Malley-Duff

to meet the quota. App. at 1661la. In August 1977,

Oglevee told another general agent that he and Craig

would take over Malley-Duff when it was terminated.

He and Craig also agreed that their Pittsburgh venture

would be more profitable if Malley-Duff were

eliminated. Lloyd, Craig and Oglevee met with Mr.

Ehrman in December 1977 to negotiate the acquisition

of the Ehrman Agency.

Although Malley-Duff's 1977 production exceeded

that of 1976, it fell short of the quota. On January 11,

1978, Crown Life mailed plaintiff a formal 30-day

termination notice and, on February 13, 1978,

Malley-Duff's business was transferred to the Ehrman

Agency. Craig and Oglevee signed the formal purchase

agreement for the Ehrman Agency and named the new

agency Ehrman, Ratini, Oglevee & Craig (EROC),

although Ehrman and Ratini were not owners. Craig

and Oglevee and, according to plaintiff, also Lloyd, then

had Crown Life's sole remaining franchise in

Pittsburgh.

Direct evidence as to the true ownership of Agency

Holding was not forthcoming at the trial, although

there were permissible inferences that could have been

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drawn by the jury. At the time Craig was appointed

general agent for Chicago, he admitted to one of Crown

Life's officers that he owned only “part” of the holding

company. He later admitted to another that he owned

20 percent of Agency Holding and refused to identify

the majority owner. Crown Life investigated the matter

but was not able to determine the real owner of Agency

Holding. Lloyd refused to disclose the information to

Crown Life's other senior officers, claiming the matter

was confidential.

The evidence showed that Lloyd had control over

the granting and withholding of loans and advances

from Crown Life to general agents in the United States.

As soon as Agency Holding obtained a Crown Life

franchise, Lloyd authorized large loans and advances

for that agency that were unlike any Crown financing

before or since. Crown Life funneled between

$5,000,000 to $8,000,000 to Agency Holding. Lloyd left

Crown Life in October 1981 and moved into Craig's

Chicago apartment and took over Craig's office at

Agency Holding. Lloyd then assumed control over and

management of Agency Holding.

The present litigation followed these events.

Malley-Duff charged that defendants conspired in

violation of § 1 of the Sherman Act, 15 U.S.C. § 1.' It

further charged that defendants were liable under

Pennsylvania law for tortious interference with the

Malley-Duff/Crown Life general agency contract and for

conspiring to tortiously interfere with that contract.

Directing a verdict on the antitrust claim at the close of

plaintiffs case, the district court allowed the

Pennsylvania common law claims to go to the jury. The

1. + Malley-Duff also alleged violations of § 2 of the Sherman

Act and §7 of the Clayton Act. Because Malley-Duff has not

appealed the adverse directed verdict as to these counts, we do not

address them here.

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jury returned a 900,000.00 verdict for Malley-Duff on

the conspiracy claim but concluded there was no

tortious interference. Malley-Duff appeals from the

adverse ruling on the antitrust claim and defendants

appeal, attacking, inter alia, the jury verdict.

II.

We turn first to Malley-Duffs contention that the

district court erred in adversely directing a verdict on

its antitrust claim. Section 1 of the Sherman Antitrust

Act prohibits “[e]lvery contract, combination . . . or

conspiracy, in restraint of trade or commerce among

the several States.”” 15 U.S.C. 81. Courts have

narrowed the apparent scope of 8 1 and have concluded

that it precludes only those contracts or combinations

that “unreasonably” restrain competition. Northern

Pacific Railway Co. v. United States, 356 U.S. 1, 5

(1958). Generally, a “rule of reason” analysis is

employed to determine whether § 1 has been violated.

Under this analysis, a plaintiff must show

anticompetitive effect in the relevant product and

geographic markets. Martin B. Glauser Dodge Co. uv.

Chrysler Corp., 570 F.2d 72, 81 (3d Cir. 1977), cert.

denied, 436 U.S. 913 (1978). The Supreme Court has

stated, however, that “there are certain agreements or

practices which because of their pernicious effect on

competition and lack of any redeeming virtue are

conclusively presumed to be unreasonable and

therefore illegal without elaborate inquiry as to the

precise harm they have caused or the business excuse

for their use.” Northern Pacific, 356 U.S. at 5. Activities

that have been treated as per se illegalities are price

fixing, resale price maintenance, group boycotts, tying

arrangements, and certain types of reciprocal dealing.

Cernuto, Inc. v. United Cabinet Corp., 595 F.2d 164,

166 (3d Cir. 1979) (citing cases).

Malley-Duff proceeded at trial under a group

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boycott theory. In directing the verdict, the district

court held that there was no evidence from which a jury

could conclude that defendants had violated Sherman

8 1 under either a “rule of reason” analysis or a per s°

violation theory. App. at 30a.

A.

The district court determined that no antitrust

offense could be established without proof that the

alleged anticompetitive conduct adversely affected

consumers. App. at 27a-30a. The court relied on

Products Liability Insurance Agency, Inc. v. Crum &

Forster Insurance Co., 682 F.2d 660 (7th Cir. 1982), »

and concluded that the claim had to fail because

antitrust laws are designed to protect consumers and

determined that “[tJhough Ehrman and Malley-Duff

may have competed with each other, it was not

competition which would affect the consumer.” App. at

30a. It is settled, however, that when a party is

proceeding on the basis of a per se violation, “it [is] not

for the courts to decide whether in an individual case

[public] injury had actually occurred.” Klor’s, Inc. v.

Broadway-Hale Stores, Inc., 359 U.S. 207, 211 (1959).

The district court clearly erred in focusing on impact

on consumers in determining there was no per se

violation. We have previously emphasized that a group

boycott, a per se violation, is made out where there is

concerted action with “a purpose either to exclude a

person or group from the market, or to accomplish

some other anti-competitive objective, or both.” De

Filippo v. Ford Motor Co., 516 F.2d 1313, 1318 (3d

Cir.), cert. denied, 423 U.S. 912 (1975).

We also note that to the extent the district court

further relied on Products Liability in making its

determination that a per se violation was not

established, its reliance was misplaced. Products

Liability involved a fact situation similar to the instant

ee

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case. There, an insurance broker alleged that an

insurance company and agency conspired to exclude it

from the product liability insurance business. 682 F.2d

at 662. In determining whether a 8 1 violation had

been made out, the Seventh Circuit, speaking through

Judge Posner, noted that “[tlo prove that a conspiracy

or other form of agreement violates section 1 of the

Sherman Act, the plaintiff must show either that it falls

in one of the categories of ‘per se’ illegality or that it has

an actual or at least probable anticompetitive effect.”

Id. at 663 (emphasis added). We have no quarrel with

this. The court then noted that illegal per se

agreements are for the most part horizontal and that

vertical agreements are illegal per se only if their

purpose is price fixing. Id. It concluded that the alleged

agreement was vertical, and hence a per se violation

could not be shown because there were no allegations

of price fixing. It is at this step in the Seventh Circuit's

reasoning that we part company.

In Cernuto, this court, through Judge Adams,

observed that

if the action of a manufacturer or other supplier is

taken at the direction of its customer, the restraint

becomes primarily horizontal in nature in that one

customer is seeking to suppress its competition by

utilizing the power of a common supplier.

Therefore, although the termination in such a

Situation is, itself, a vertical restraint, the desired

impact is horizontal and on the dealer, not the

manufacturer, level.

595 F.2d 164, 168 (3d Cir. 1979). In the case before us.

Malley-Duff has alleged an agreement among insurance

sellers -- Lloyd, Craig, and Agency Holding, all

competitors of Malley-Duff in the insurance sales

business -- who conspired among themselves, and

indirectly assisted by Crown Life, to freeze their

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competitive seller out of the Crown Life insurance

market; an agreement that produced an impact on the

horizontal level. Plaintiffs theory seems congruent

with the observation in Cernuto. We conclude,

therefore, that in light of our own precedent, the

Products Liability characterization of such an

agreement as a vertical restraint is not binding and

does not foreclose inquiry as to whether defendants’

aileged agreement may have constituted a per se

violation where its principal impact was felt on the

horizontal level. Hence, Products Liability does not

defeat Malley-Duff's right to go to the jury on the theory

of group boycott, which has long been regarded as a per

se violation. See United States v. General Motors

Corp., 384 U.S. 127 (1966); Klor’s, Inc. v.

Broadway-Hale Stores, Inc., 359 U.S. 207 (1959).

Because Crown, Agency Holding, Lioyd and Craig

argue that other reasons may support the district

court’s conclusion that there was no per se violation,

we now turn to ruling case law on group boycotts to

evaluate the evidence in the light most favorable to

Malley-Duff.

B.

The Supreme Court has recently reminded us that

there is the basic distinction between

concerted and independent action -- a

distinction not always clearly drawn by parties

and courts. Section 1 of the Sherman Act

requires that there be a “contract,

combination . . . or conspiracy” between the

manufacturer and other distributors in order

to establish a violation. 15 U.S.C. 81.

Independent action is not proscribed. A

manufacturer of course generally has a right to

deal, or refuse to deal, with whomever it likes,

as long as it does so independently.

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Monsanto Co. v. Spray-Rite Service Corp.., U.S.

(52 U.S.L.W. 4341, 4343, March 20, 1984)

(citations omitted). In seeking affirmance of the

directed verdict, appellees argue that there was

insufficient evidence of concerted action here, that

Crown Life had a right to refuse to deal with

Malley-Duff, and that it terminated the agency as a

result of an independent marketing decision. They

argue that Crown Life had the power to change agents

in Pittsburgh without subjecting any of the appellees to

antitrust law violations. We understand this argument

completely. Previous decisions of this court have

carefully made the distinction, emphasized by the

Supreme Court in Monsanto, that a termination

decision prompted by concerted action is different than

one emanating from independent action. Ark Dental

Supply Co. v. Cavitron Corp., 461 F.2d 1093, 1094 (3d

Cir. 1972). We understand appellees’ argument that

there must be “something more” than simply a

unilateral termination before it is considered illegal.

More ingredients must be added to the factual mix

before the termination goes beyond the pale of legality

and becomes a prohibited act under antitrust law. We

therefore must examine these additional ingredients.

“(Where the refusal to deal is not unilateral but

rather is prompted by an understanding with other

parties, an antitrust violation may be found, either by

application of a per se rule or through a ‘rule of reason’

analysis.” Harold Friedman Inc. v. Thorofare Markets

Inc., 587 F.2d 127, 142 (3a Cir. 1978) (footnotes

omitted). Thus, it has been held where dealers induced

General Motors to pressure recalcitrant automobile

dealers not to deal with discounters, the Supreme

Court noted that the fact that the restraints were

induced by dealers seeking to choke off competitors at

their level was sufficient to constitute a per se

violation. United States v. General Motors Corp., 384

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U.S. 127 (1966). In comparison, this court found no

such violation in another automobile dealership case

that turned on different facts. In De Filippo v. Ford

Motor Co., 516 F.2d 1313 (3d Cir.), cert. denied, 423

U.S. 912 (1975), we concluded that plaintiffs “were not

deprived of the opportunity to become a Ford dealer or

to purchase products on the same basis as other

dealers. They were deprived simply of the benefits of a

contract offered to them at special terms. Such a

deprivation, even if the product of a concerted action,

does not violate § 1 of the Sherman Act.” 516 F.2d at

1320-21. As explained in Larry V. Muko, Inc. v.

Southwestern Pennsylvania Building and

Construction Trades Council, 670 F.2d 421, 430 (3d

Cir.), cert. denied, U.S. , 103 S. Ct. 229

(1982), this court “is among those that have attempted

to limit the application of the per se rule to the ‘classic’

boycott.” We repeat for the purpose of emphasis that a

boycott is made out where there is concerted action

with “a purpose either to exclude a person or group

from the market, or to accomplish some other

anti-competitive objective, or both.” De Filippo v. Ford

Motor Co., 516 F.2d 1313, 1318 (3d Cir. ), cert. denied,

423 U.S. 912 (1975). These cases teach, therefore, that

although a unilateral decision to refuse to deal is not in

and of itself a violation of the antitrust laws, if the

decision is not purely unilateral but is the product of

competitors working in concert with themselves or in

conjunction with the company to exclude a person or a

group from the market, the necessary elements of a

boycott in the classical sense may be present, and

hence a8 1 violation may be made out. As we see it, this

was the plaintiffs theory advanced at trial.

C.

We now must decide if adequate factual elements

were presented to the jury to support plaintiffs theory

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of a classic group boycott. We embark on this analysis

mindful of the Supreme Court's latest admonition that

[t]here must be evidence that tends to exclude the

possibility that the manufacturer and

nonterminated distributors were acting

independently. As Judge Aldisert has written, the

antitrust plaintiff should present direct or

circumstantial evidence that reasonably tends to

prove that the manufacturer and others “had a

conscious commitment to a common scheme

designed to achieve an unlawful objective.”

Edward J. Sweeney & Sons, (637 F.2d 105] at 111

[(3d Cir. 1980), cert. denied, 451 U.S. 911 (1981)];

accord H.L. Moore Drug Exchange v. Eli Lilly &

Co., 662 F.2d 935, 941 (CA2 1981) cert. denied,

459 U.S. 880 (1982); cf. American Tobacco Co. v.

United States, 328 U.S. 781, 810 (1946)

(Circumstances must reveal “a unity of purpose or

a common design and understanding, or a meeting

of minds in an unlawful arr: agement”).

Monsanto Company v. Spray-Rite Service Corp..

U.S. (52 U.S.L.W. 4341, 4344, March 20,

1984) (footnote omitted).

Applying this standard to the facts of this case, we

believe there was sufficient evidence for the jury to

believe that Agency Holding, Craig, and Lloyd were

competitors who were parties to concerted action

among themselves and with Crown Life to terminate

Malley-Duff. There was substantial direct evidence as

well as circumstantial evidence to sustain plaintiffs

theory.

We deem the following circumstances to be

important. At relevant times, Lloyd represented not

only himself, but Crown Life as well. Lloyd was the

senior agency vice-president for the United States with

complete power to appoint and terminate general

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agents and to approve loans and financing for them.

Many Crown Life decisions that directly related to

Malley-Duff were made by Lloyd on behalf of his

employer. This principal-agent relationship cannot be

seriously controverted. Thus, under certain

circumstances he acted for Crown Life; under others,

he acted for himself. By February 28, 1977, Lloyd hired

attorney Pennamped to organize Agency Holding

Company, a mega general agency, and that Pennemped

was to assist in organizing, managing, operating and

financing general agencies to be located at various

places in the United States, including Pittsburgh.

There was sufficient evidence to support the inference

that Lloyd had a financial interest in Agency Holding.

There was circumstantial evidence suggesting that

Craig, woefully inexperienced in the general agency

field, was but a figurehead for Lloyd. Plaintiffs

contended that Craig was not licensed to sell insurance

in any state. Brief for appellant at 12 n.5. There was

sufficient evidence for a jury to conclude that the

imposition of quotas on Malley-Duff by Lloyd and

Crown Life was a contrived device to terminate

Malley-Duff: requiring the agency to increase a year’s

production by 50 percent within the short space of four

months; imposing quotas of 10 million in 1978, #15

million in 1979, and %20 million in 1980 at a time

when 78 percent of Crown Life's United States general

agencies did not produce 7,500,000 in annual

business and also at a time when Malley-Duffs 1977

production had placed it in the top third of these

general agencies. There was testimony that before the

year ended Oglevee said that he and Craig would take

over Malley-Duff when it was terminated and that the

Agency Holding venture would be more profitable if

Malley-Duff were eliminated. Lloyd, Craig and Oglevee

all participated in negotiations to acquire the Ehrman

nb al A a Ne ad ASN hE OL a ps Og AI

A19

Agency and when this came to fruition, Ogievee and

Craig were named principals in the new agency.

Finally, in his capacity as a senior vice-president at

Crown Life, Lloyd caused from %5,000,000 to

#8,000,000 to be funneled as loans from Crown Life to

Agency Holding, the organization which he headed

publicly after being discharged by Crown Life.

This direct and circumstantial evidence was more

than sufficient to show “a conscious commitment to a

common scheme designed to achieve an unlawful

objective.” The direct and circumstantial evidence

support what this court has described as a classic

group boycott: concerted action by competitors to

exclude Malley-Duff from the market. This was not a

simple unilateral action by a company to terminate a

dealer as set forth inArk Dental Supply Co. v. Cavitron

Corp., 461 F.2d 1093, 1094 (3d Cir. 1972). Unlike

Edward J. Sweeney & Sons, Inc. v. Texaco, Inc., 637

F.2d 105 (3d Cir. 1980), cert. denied, 451 U.S. 911

(1981), where there was no evidence that Texaco

decided to terminate Sweeney because of complaints of

competitors and no evidence of concerted action, here

there was more than adequate evidence of an unlawful

conspiracy to freeze out Malley-Duff in favor of Agency

Holding. There was sufficient evidence for a jury to

conclude that Lloyd and Craig conspired (1) between

themselves, (2) with Agency Holding, and (3) given

Lloyd's role in Crown Life, with both Agency Holding

and Crown Life to the extent that Crown Life imposed

artificial quotas on Malley-Duff and funneled millions

of dollars into Agency Holding by way of loans. For

example, had Crown Life imposed artificial quotas on

Malley-Duff without more, this would have been a mere

unilateral act. But those quotas were imposed by

Crown Life through their senior vice-president Lloyd.

and there was direct and circumstantial evidence that

A20

they were imposed for Lloyd's ulterior cross-purpose to

implement Lloyd's scheme with Craig and Agency

Holding to freeze-out Malley-Duff from Crown Life.

Moreover, Crown Life's funneling millions of dollars to

Agency Holding cannot be evaluated in vacuo; it must

be considered in conjunction with the same scheme.

The result was a pincers movement: to mortally wound

Malley-Duff and at the same time to replenish the

coffers of Agency Holding, the mega-insurance agency

that directly or indirectly was to replace Malley-Duff.

The district court clearly erred in determining that

there was insufficient evidence to go to the jury on the

per se group boycott claim. ?

D.

Appellees Crown Life and Lloyd argue that, in any

event, they are immune from liability under § 1 of the

Sherman Act because of the “insurance” exemption

effected by the McCarran-Ferguson Act, 15 U.S.C.

88 1011-1015. There is no merit to this contention.

First, McCarran-Ferguson only exempts “the business

of insurance,” i.e., primarily the insurer-insured

relationship, from the antitrust laws and not all the

actions of insurers generally. Group Life & Health

Insurance Co. v. Royal Drug Co., 440 U.S. 205 (1979).

Second, the Act itself specifically excludes from the

exemption “any agreement to boycott, coerce, or

intimidate ... .” 15 U.S.C. 8 1013(b). Thus to the

extent that Malley-Duff argues that appellees’ conduct

constituted a group boycott, appellees may not use

McCarran-Ferguson as a shield.

2. In the view we take it is unnecessary to consider the

alternative rule of reason theory advanced by plaintiff at trial.

Moreover, from our treatment of the antitrust issue here, a

conclusion must necessarily follow that there was sufficient

evidence to go to the jury on the common law conspiracy issue, thus

rejecting contentions presented by Crown Life and Lloyd.

ae Aa A ig ill the aE

A21

III.

We now turn to the contentions presented by

Crown Life, Agency Holding, Lloyd, and Craig

(hereinafter appellee-cross appellants) in their

cross-appeals that a new trial should be granted

because of inconsistent answers in the verdict form

covering the claims brought under Pennsylvania

common law.* The reply of Malley-Duff is twofold. It

argues that appellee-cross appellants have waived any

inconsistent verdict objection. Alternatively,

Malley-Duff argues that there is no inconsistency in the

answers.

3. The verdict form, with the jury's responses noted by an

“X.” provides in relevant part:

1. As to plaintiff's claim that all of the defendants

other than Crown Life Insurance Company tortiously

interfered with its contractual relationship with Crown

Life Insurance Company, we, the jury, hereby find

(make a separate finding as to each defendant listed):

Agency Holding Corp. (of Mlinois)-

—— Hable; X not liable.

Agency Holding Corp. (of Ohio)-__liabie:

X not liable.

Clarke Burton Lioyd-__liable; X not liable.

Kerry Patrick Craig-__liable; X not liable.

2. (A) As to plaintiffs claim that all of the

defendants conspired to tortiously interfere with its

contractual relationship with Crown Life Insurance

Company, we, the jury. hereby find (make a separate

finding as to each defendant listed):

Crown Life Insurance Co.- X liable: __not liable.

Agency Holding Corp. (of Illinois)-_liable; X not

liable.

Agency Holding Corp. (of Ohio)-__liable: X not

liable.

A22

We do not accept Malley-Duffs contention that

appellee-cross appellants have waived the right to raise

the inconsistent verdict issue. Malley-Duff argues that,

based on the last sentence of Rule 49(b), F.R. Civ. P.,

the objection must be raised before the jury is

discharged:

Clarke Burton Lloyd- X liable; not liable.

Kerry Patrick Craig- X liable: not liable.

(B) As to plaintiffs claim that all of the

defendants conspired with the specific intent to inflict

injury upon the plaintiff. we, the jury, hereby find

(make a separate finding as to each defendant listed):

Crown Life Insurance Co.-__liable: X not liable.

Agency Holding Corp. (of Dlinois} _— lable; X not

liable.

Agency Holding Corp. (of Ohio)}-_liable; X not

liable.

Clarke Burton Lloyd-_liabile; X not liable.

Kerry Patrick Craig-_liabie: X not liable.

GO ON TO QUESTION NO. 3 ONLY IF YOU HAVE

FOUND ONE OR MORE OF THE DEFENDANTS

LIABLE. OTHERWISE, RETURN TO THE COURTROOM

WITH YOUR VERDICT. (YOU MAY ENTER DAMAGES

ONLY AGAINST THOSE DEFENDANTS WHOM YOU

HAVE FOUND LIABLE IN PARAGRAPH 1 OR

PARAGRAPH 2).

3. As to the claim(s) above for which we, the jury.

have found in favor of the plaintiff. we hereby award:

(a) compensatory damages:

O—O——

* 900,000.

App. at 638a-39a.

A23

When the answers are inconsistent with each other

and one or more is likewise inconsistent with the

general verdict, judgment shall not be entered, but

the court shall return the jury for further

consideration of its answers and verdict or shall

order a new trial.

But Rule 49(b) specifically applies to a “General Verdict

Accompanied by Answers to Interrogatories.” Here,

there was no general verdict. The “Verdict Form”

submitted to the jury, see supra note 3, more properly

is considered a verdict returned under Rule 49(a)

“Special Verdicts,” rather than under Rule 49(b)

“General Verdict Accompanied by Answers ‘to

Interrogatories.” Rule 49(a) contains no provision

similar to that contained in Rule 49(b) stating that the

“court shall return the jury for further consideration of

its answers and verdict . . . .” Although it obviously

would be preferable for counsel to cause an objection to

be recorded on the basis of inconsistent answers in the

Special Verdicts, no decision of this court has

precluded appellate review of inconsistencies under a

Rule 49(a) verdict in the absence of an objection before

the jury was discharged. To the contrary, in Halprin v.

Mora, 231 F.2d 197 (3d Cir. 1956), this court

considered the inconsistencies of answers to special

verdicts even though the court noted that “nowhere in

the record furnished us do we find evidence that the

plaintiff considered the answers confusing, or

inconsistent or irreconcilable.” 231 F.2d at 201.

We conclude that the answers to Questions 1, 2(A),

and 2(B) may be considered inconsistent and

accordingly agree with the appellee-cross appellants.

We will vacate the *900,000 verdict in the state law

claims and order a new trial. Because this issue may

recur, we will explain in some detail our perception of

A24

the inconsistencies and will offer suggesticns how the

problem may be avoided upon retrial.

A.

We begin by examining the anatomy of the

Pennsylvania civil conspiracy law. Judge Sloviter has

explained that the modern Pennsylvania tort of civil

conspiracy is a fusion of two lines of cases. The tort

may be made out upon proof of a “combination to do an

unlawful act.” This stems from an earlier conspiracy

tort “in which the gist of the conspiracy was the tort

itself.” Franklin Music Co. v. American Broadcasting

Co., 616 F.2d 528, 549 (3d Cir. 1979) (Sloviter, J.,

concurring in part). The tort may also be made out

upon proof of a “‘combination to do a lawful act by

unlawful means’, [a concept that] stems from the cases

holding that conspiring was itself an independent

tort.” Id. The gravamen of this second conspiracy

formulation is the combination to do acts with intent

to injure another. Id. at 551.

It was explained at oral argument that Question

2(A) was designed to cover the first formulation -- a

combination to do an illegal act.* Thus, the jury was

asked if the defendants “conspired to tortiously

interfere with [plaintiff's] contractual relationship with

Crown Life.” It was also explained that Question 2(B)

was designed to cover the second formulation -- a

combination to do a lawful act by unlawful means. *

Thus, the jury was asked if the defendants “conspired

with the specific intent to inflict injury upon the

plaintiff.”

By its determination that defendants did not

conspire “with the specific intent to inflict injury upon

the plaintiff,” it follows that the jury’s conclusion that

4. Oral argument transcript at 36.

Id.

A25

defendant conspired to tortiously interfere with

plaintiffs contract with Crown Life must have been

based on the first conspiracy formulation -- an

agreement to do an unlawful act. The jury, however,

also determined, in its response to Question 1, that

defendants had not “tortiously interfered with

[plaintiffs] contractual relationship with Crown Life

....” Because there was proof of only one unlawful act.

interference with a contractual relationship, see app.

at 2428a, the jury’s responses appear inconsistent. The

answers may not be reconciled under an abandonment

theory. There was no evidence adduced at trial that

defendants either abandoned plans or accomplished a

result different from that planned. Therefore, the jury's

answers on the verdict form are inconsistent and

irreconcilable. We turn to consider what may have

caused the inconsistencies.

We believe it was Questions 2(A) and 2(B), relating

to conspiracy, that led to jury confusion. Although the

jury was given an instruction in the abstract

explaining the difference under Pennsylvania law

between the two types of conspiracies, there was no

explanation of how these two esoteric concepts applied

to the evidence that was presented. As appellate judges,

we now know what was intended by Questions 2(A)

and 2(B), but it required questioning at oral argument

to clarify the matter. But unfortunately, at trial, the

closing arguments of counsel did not even address the

two different types of conspiracy and the jury

instructions treated this very complex subject in legal

terms somewhat lacking in perspicuity. °

6. For example, the court instructed the jury:

The other type of conspiracy is one involving the use

of unlawful means, which its found whenever there is

a combination of persons or entities to do acts with

the intent to injure another.

A26

We now know that counsel intended Question 2(B)

to cover a theory that the termination of the

Malley-Duff agency contract could have been a lawful

act, but that the allegedly illegal combination to

perform this act constituted the tort. This theory was

expressed by asking the jury in 2(B) whether the

“defendants conspired with the specific intent to inflict

injury upon the plaintiff.” But such a statement is

woefully ambiguous. The jury could well have

concluded that 2(B) was simply another way of

expressing 2(A): that the defendants “conspired to

tortiously interfere with [plaintiff's] contractual

relationship with Crown Life.” “Tortious interference”

covers a multitude of sins, but at least it covers a

situation where there is conduct “with the specific

intent to inflict injury.” We believe that it was not only

possible, but also probable, that the jury did not

understand the distinction between a conspiracy to

tortiously interfere with plaintiffs contract and a

conspiracy designed with a specific intent to inflict

injury upon the plaintiff. Indeed, we are not confident

that trained lawyers and judges who have studied the

historical development of Pennsylvania civil conspiracy

would have grasped the abstruse distinction without

more explanation than was furnished the jury by

counsel. The court charged that “[tlo prove a civil

conspiracy under Pennsylvania law, the plaintiff must

Thus, a conspiracy which charges use of

unlawful means does not require the use of illegal or

tortious methods.

What it does require is that the participants act

in concert with the intent to injure another.

In this case, the plaintiff claims that all of the

defendants conspired against it with the intent to

injure plaintiff.

App. at 2537a-38a.

A27

show . . . that two or more persons. . . combined or

agreed with intent to do an unlawful act or to do an

otherwise lawful act by unlawful means.” App. at

2537a. The court further charged:

With respect to the plaintiffs claim that all of the

defendants conspired to tortiously interfere with

the plaintiff's contractual relationship with Crown,

the plaintiff must prove, as to each defendant, that

that defendant had the specific intent to interfere

with plaintiffs contractual relationship.

With respect to plaintiffs claim that all of the

defendants conspired with the intent to injure it,

the plaintiff must prove, as to each defendant, that

that defendant had the specific intent to injure it.

Id. at 2541a. These instructions can be construed as

applying the intent requirement to both conspiracy

formulations. To the jury, the intent to do an unlawful

act was, in all likelihood, synonymous with the intent

to injure another. Devoid of a careful explanation, the

two questions were too rich for the lay jury's blood.

Based on plaintiff's direct and circumstantial evidence,

its tort theory seemed simple and straightforward: the

defendants conspired to inflict injury upon Malley-Duff

by tortiously interfering with its contract with Crown

Life.

Requested special interrogatories and requested

jury instructions should be simple and straight

forward. If the case proceeds or is defended on

alternative conspiracy theories, it will fall upon counsel

to explain carefully in language capable of lay

comprehension what is intended by the various

conspiracy theories. Once this is accomplished, there

will be more effective direction in fashioning both the

special verdict form and jury instructions. And this

should minimize the possibility of a jury again

returning inconsistent answers.

A28

IV.

We now turn to other contentions presented by the

appellant and appellee-cross appellants in their

cross-appeals.

A.

First, appellee-cross appellants argue that the trial

court erred by failing to instruct the jury on causation

on the civil conspiracy issue. In reviewing jury

instructions when error has been alleged, a new trial

will be required only if the instructions, taken as a

whole, give a misleading impression or inadequate

understanding of the law and the issues to be resolved.

Bass v. International Brotherhood of Boilermakers,

630 F.2d 1058, 1062 (5th Cir. 1980). Here, the court

gave a causation instruction when it charged the jury

on the tortious interference claim, app. at 2536a, and

again when it discussed the awarding of damages in

general, app. at 2543a. We conclude, therefore, that

because these causation instructions were properly

given, the need for a causal connection was made

sufficiently plain to the jury so as not to render the

overall instructions misleading or inadequate.

Next, we are satisfied with the court's exercise of

discretion in refusing to admit evidence on how

Herbert Sachs, now deceased, a former attorney of

Craig, caused a bizarre investigation of the district

judge originally assigned to this case. There is no

question that Sachs's efforts were irresponsible, totally

unjustified, and tantamount to sheer intimidation of a

federal judge. Malley-Duff sought to introduce this

evidence for punitive damages purposes and assigns

the court's refusal to admit it as error. We find no abuse

of discretion in refusing to admit this evidence on the

ground that it would introduce a collateral matter that

seems to implicate the attorney more than the litigant.

A related phase of this same problem involved

A29

evidence introduced that the Chicago office of Agency

Holding purchased a paper shredder after the

complaint was filed in this case. The trial judge

instructed the jury that if it found that evidence had

been intentionally destroyed, it could infer that the

evidence would have been favorable to plaintiff. In

explanation of the paper shredding, Craig

unsuccessfully sought to introduce statements made

by Sachs to Craig as to why he had embarked on his

ill-fated mission and assigns as error the court’s refusal

to admit it. We hold that the court did not abuse its

discretion in refusing to admit any evidence of the

Sachs escapade. Had Craig been successful in having a

partial account admitted, Malley-Duff would have been

entitled to introduce the entire sordid tale of Sachs’s

machinations, a tale collateral to the main litigation.

B.

All appellee-cross appellants argue that the

evidence did not support the damages awarded to

Malley-Duff. Specifically, the main thrust of their

argument is that the method of valuation and evidence

introduced by Malley-Duff was speculative and

incapable of sustaining a damage award.’ We disagree.

Generally, when the loss of business is alleged to be

caused by the wrongful acts of another, damages are

measured by one of two alternative methods: (1) the

going concern value; or (2) lost future profits. Arnott v.

American Oil Co.. 609 F.2d 873, 887 (8th Cir. 1979),

cert. denied. 446 U.S. 918 (1980): Lehrman v. Gulf Oil

Fa Appellee-cross appellants also argue that Maliey-Dulf

failed to establish the fact of damage. In view of our disposition of

this case, we do not reach this issue. We note, however, that to the

extent Malley-Duff shows, on remand. that loss of its business was

caused bv the uniawfu! acts of defendants. the fact of damage is

established.

BEST AVAILABLE COPY

RS TTT

a

A30

Corp., 500 F.2d 659, 663-64 (5th Cir. 1974), cert.

denied, 420 U.S. 929 (1975). In the instant case,

plaintiff opted to establish the going concern value.

That value is the price a willing buyer would pay and a

willing seller would accept in a free marketplace for the

business in question. Albrecht v. Herald Co., 452 F.2d

124, 131 (8th Cir. 1971); Rulon, Proof of Damages for

Terminated or Precluded Plaintiffs, 49 Antitrust L.J.

153, 154-55 (1980). Damages are measured as the

difference between that price before and after the

termination. Pitchford v. PEPI, Inc., 531 F.2d 92, 109

(3d Cir.), cert. denied, 426 U.S. 935 (1976).

To establish the going concern value, plaintiff

applied a multiplier to the “Linton value” of the agency.

The Linton value, an industry formula for determining

the present value of a life insurance agency by reference

to its vested renewal income, is capitalized through the

use of the multiplier. The result of the formula is

considered a reasonable approximation of what a

willing buyer would pay and a willing seller would

accept for the business.

Appellee-cross appellants challenge the use of the

Linton value formula, and contend that Malley and

Duff. partners in the Malley-Duff agency, were

incompetent to present the data necessaary to make

the calculation. We find no error. “[WJhile the damages

may not be determined by mere speculation or guess, it

will be enough if the evidence show(s] the extent of the

damages as a matter of just and reasonable inference,

although the result be only approximate.” Story

Parchment Co. v. Paterson Parchment Paper Co., 282

U.S. 555, 563 (1931): Ashcraft v. C. G. Hussey & Co..,

359 Pa. 129, 132-33, 58 A.2d 170, 172 (1948).

Moreover, the proof may be indirect and may include

estimates based upon assumptions. It is only necessary

that the assumptions rest on adequate data. Lehrman

A31

v. Gulf Oil Co., 500 F.2d 659, 668 (5th Cir. 1974), cert.

denied, 420 U.S. 929 (1975): see also William

Goldman Theatres, Inc. v. Loew's, Inc., 69 F. Supp.

103 (E.D. Pa. 1946), affd per curiam, 164 F.2d 1021

(3d Cir.), cert. denied, 334 U.S. 811 (1948). The “law

only requires that a reasonable quantity of information

must be supplied by plaintiff so that the jury may fairly

estimate the amount of damages from the evidence.”

Ashcraft v. C. G. Hussey & Co., 359 Pa. 129, 132-33,

58 A.2d 170, 172 (1948): see also Pugh v. Holmes, 486

Pa. 272, 297, 405 A.2d 897, 909-10 (1979).

We are satisfied that such was the case here. Malley

and Duffs estimates of the going concern value were

based upon the agency's Linton value during the period

in question, and the formula used as a multiplier was

shown to be an accepted industry practice. Cf.

Standard Oil Co. of California v. Moore, 251 F.2d 188.

221 (9th Cir. 1957), cert. denied, 356 U.S. 975 (1958).

Moreover, we have a neat sauce-for-the-goose scenario

here. Notwithstanding appellees’ objections to the use

of the Linton value here, there was evidence that Craig

and Lloyd used the same formula to establish price

when they purchased other general agencies, such as

Hartford (Linton x 2.5) and Newark (Linton x 3). App.

at 1497a-99a, 1668-72a. Evidence was introduced that

in the insurance industry, as in a number of

industries, there are accepted formulas or rules of

thumb that are employed as a means of valuing a

business. Under such an accepted rule of thumb, a

value is assigned by multiplying the annual earnings or

sales of the business unit by some factor in order to

determine its going concern value. See, e.g.. Rulon,

Proof of Damages for Terminated or Precluded

Plaintiffs. 49 Antitrust L.J. 153, 155 n.11 (1980). We

conclude that the appellees were free to challenge the

assumptions of the Linton value and multiplier and

A32

note that they did so for the jury. That they were

unsuccessful as a matter of fact does not mean that the

formula was incorrect as a matter of law.

C.

Finally, appellee-cross appellants complain that

the court improperly excluded evidence to show that

Malley-Duffs production was very low prior to its

termination, and that subsequent to its termination

the new general agent, EROC, achieved much higher

production levels. The purpose of this evidence was to

show that the termination of Malley-Duff was the result

of Crown Life’s independent action, rather than

concerted action by the several defendants. We find no

error in excluding this evidence. First, Crown Life did

not know at the time it terminated Malley-Duff what its

successor’s performance would be. Accordingly, such

evidence was irrelevant to the proposition that Crown's

actions were non-conspiratorial. Moreover, this

evidence could be considered misleading because

EROC was the sole surviving Crown Life agency in

Pittsburgh. The proffered EROC figures incorporated

the combined business of the old Ehrman office, the

old Malley-Duff office and the new firm. It was a case of

comparing EROC apples, as the single surviving

agency, with oranges, the production of one of two

previous agencies. EROC’s sales were therefore not

necessarily cemparabie to Malley-Duff sales taken

alone. Additionally, there was the distinct possibility

that such evidence would have opened the door to

many collateral issues, inter alia, the means by which

EROC obtained its new business, and what portion of

EROC'’s business lapsed from the books by its first

anniversary and actually constituted a loss to Crown

Life.

A33

V.

We have carefully considered all contentions

presented by the appellant and cross-appeliants. We

will reverse the judgment of the district court and

remand for a new trial consistent with the foregoing.

A True Copy:

Teste:

Clerk of the United States Court of Appeals

for the Third Circuit

APPENDIX B

IN THE UNITED STATES DISTRICT COURT

For THE WESTERN DISTRICT OF PENNSYLVANIA

MALLEY-DUFF & ASSOCIATES,

INC., a corporation, eas

Plaintiff, | Civil Action

Vv. ‘

CROWN LIFE INSURANCE No. 78-373

COMPANY, a corporation, et al.,

Defendants.

ORDER

AND NOW, this 3rd day of May, 1983, IT Is HEREBY

ORDERED that:

1. Plaintiff's Motion for a New Trial on its

Anitrust Claims and for Judgment Notwith-

standing the Verdict and, in the Alternative, for

a New Trial on Certain Law Claims filed in the

above captioned matter on April 25, 1983, is

DENIED;

2. the Motion of Defendants Crown Life Insurance

Company and Clarke Burton Lloyd for Judg-

ment Notwithstanding the Verdict and Alterna-

tively for a New Trial filed in the above cap-

tioned matter on April 25, 1983, is DENIED;

and

3. the Post Trial Motions of Defendant Kerry

Patrick Craig filed in the above captioned mat-

ter on April 25, 1983, are DENIED.

ALAN N. BLOCH

United States District

Judge

—

B2

cc: H. WoopRUFF TURNER, Esquire

1500 Oliver Building, Pittsburgh, PA 15222.

ALEXANDER BLACK, Esquire

57th Floor, U.S. Steel Building, Pittsburgh, PA

15219.

JOHN H. BINGLER, JR., Esquire

One Riverfront Center, Pittsburgh, PA 15222.

7 eee error eres

APPENDIX C

TRANSCRIPT OF DISTRICT

COURT’S GRANT OF PETITIONERS’

MOTION FOR DIRECTED VERDICT

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Corporation out of the Second Circuit. I think that’s

791 F.2d 563. Sullivan’s Treatise on antitrust at Sec-

tion 49; I believe it also sets that forth.

So, we are talking here about a conspiracy to

monopolize, and I think that we have sufficient evi-

dence in the record that shows a conspiracy and

sufficient evidence from which the jury may infer

specific intent to monopolize. And I believe there is

sufficient evidence in the record to show an overt act

in furtherance of that conspiracy.

The Court: Okay. That’s it?

Mr. Black: I should have added to my presenta-

tion, Your Honor, that as to the punitive damage

counts, I submit that as far as Crown and Lloyd are

concerned, there was no evidence offered that nec-

essarily shows a showing of malice or other wrongful

conduct to call for punitive damages.

Mr. Bingler: Your Honor, I might mention that

there are a couple of other arguments relating to the

use of the yardstick approach and to the speculative

nature of the evidence of damages that are in our

brief, and I just wanted to mention those.

I don’t think it is necessary to argue them.

The Court: In count one, the plaintiff charged

the defendants with a violation of Section 1 of the

Sherman Act. In order to recover under this section,

the plaintiff must prove that the defendants con-

spired with the purpose or effect of producing ad-

verse, anti-competitive effects within relevant prod-

C2

uct and geographic markets. See Martin v Glauser

Dodge Company v Chrysler Corporation, 570 F.2d 72,

at page 80, a Third Circuit case decided in 1977. No

evidence has been presented which would support

such a conclusion.

The plaintiff has consistently argued that the

alleged collusion between defendants Crown and/or

Lloyd and defendants Agency Holding and Craig to

replace general agents in the various cities

amounted to a boycott which would constitute a per

se violation. As this Court noted in its written opin-

ion on defendants’ motion for summary judgment,

the Third Circuit reviewed a similar business rela-

tionship in Cernuto, Inc. v United Cabinet Corpora-

tion, cited at 595 F.2d 164, a 1979 Third Circuit deci-

sion. Clearly, in Cernuto, the Third Circuit required

that there be a showing of anti-competitive purpose

or effect prior to determining that the alleged con-

duct constituted a per se violation of Section 1 of the

Sherman Act.

There is no evidence from which a jury could

conclude that Craig, Lioyd or the Agency Holding

defendants could, would or did increase the price of

an insurance policy sold to consumers. Though

Crown certainly had the power to increase prices,

there is no evidence from which a jury could con-

clude that Crown conspired with the other defend-

ants with the intention of increasing its rates.

This Court recognizes that an antitrust violation

could be found in conduct which stifles intrabrand

competition. However, since there was no evidence

of price competition between the Ehrman agency

and Malley-Duff prior to the alleged takeover of

C3

plaintiff’s agency, the only form of intrabrand compe-

tition which could have existed and benefited the

consumer might have been found either in the serv-

icing of the policies or in an enhancement of benefits

offered under a policy at the same price. No evidence

was presented from which a jury could conclude that

the quality of service or the quality of Crown life

insurance policies could be or was affected by the

takeover of the Malley-Duff agency.

The plaintiff has urged this Court to focus on the

effect of the defendants’ conduct on its competitor

rather than the effect on competition. Thus, accord-

ing to the plaintiff's theory, if a conspiracy were

formed to eliminate existing Crown Life agencies so

that the defendants could enter the market in a par-

ticular city without facing established competition,

the elimination of the agency would constitute an

antitrust violation in and of itself as an attempt to

stifle competition before entry into the market. In

essence, the plaintiff's position is that the intent to

destroy a competitor is synonymous with an anti-

competitive purpose. Though Klor’s, Inc. v

Broadway-Hale Stores, Incorporated, 359 U.S. 207, a

1959 case, has been cited for the proposition that

driving a competitor out of business constitutes a

violation of the Sherman Act in and of itself, the

United States Supreme Court specifically noted that

the Klor’s case was not a case of a single trader

refusing to deal with another, nor even of a manufac-

turer and dealer agreeing to an _ exclusive

distributorship.

The Seventh Circuit has recently decided a case

much more analogous to the instant one in Products

C4

Liability Insurance Agency, Inc. v Crum & Forster

Insurance Company, 682 F.2d 660, a 1982 Seventh

Circuit case. The Seventh Circuit distinguished

Klor’s first on the ground that the relationship be-

tween an insurance carrier and one of its agents was

more akin to that of a manufacturer and a dealer

and, second, on the ground that even in Klor’s the

Court’s ultimate concern was with the consumer.

Though Ehrman and Malley-Duff may have com-

peted with each other, it was not competition which

would affect the consumer.

In summary, there is no evidence from which a

jury could conclude that the defendants conspired

with the purpose or effect of producing adverse, anti-

competitive effects within relevant product and geo-

graphic markets; nor is there any evidence from

which the jury could conclude that the alleged boy-

cott constituted a per se violation of Section 1 of the

Sherman Antitrust Act. As Judge Seitz so aptly put

it in Sitkin Smelting and Refining Company v. FMC

Corporation, 575 F.2d 440, at pages 447 through 448,

a 1978 Third Circuit opinion:

“Plaintiffs have not maintained their burden to

show that the combination in any substantial

way either did or could affect interstate com-

merce by controlling market prices, imposing

undue limitations on competitive conditions, or

unreasonably restricting competitive opportu-

nity. These are the kinds of practices the

Sherman Act was enacted to prohibit. Conduct

not within the scope of the Act is not made into

an antitrust violation by accompanying conduct

which is reprehensible under some moral or eth-

C5

ical standard or even illegal under some other

law.”

I, therefore, direct a verdict for all the defend-

ants as to count one.

In count two, the plaintiff alleges that the de-

fendants’ conduct amounted to a violation of Section

2 of the Sherman Antitrust Act, in that the defend-

ants attempted to monopolize and combined and con-

spired to monopolize the sale of insurance policies

offered by Crown in commerce among the states in

the area extending at least from the eastern coast of

the United States to the western border of Illinois.

Section 2 of the Sherman Act provides that it is

a violation for any person to “monopolize, or attempt

to monopolize, or combine or conspire with any other

person or persons, to monopolize any part of the

trade or commerce among the several states, or with

foreign nations.”

The Act does not define the term “monopolize”,

but the United States Supreme Court has stated that

monopoly power consists of having “over ‘any part of

the trade or commerce among the several states,’ a

power of controlling prices or unreasonably restrict-

ing competition.” See United States v DuPont and

Company, 351 U.S. 377, at page 389, a 1956 case.

In a more abbreviated fashion, the United States

Supreme Court described monopoly power as the

power to control prices or exclude competition.

That’s at the same citation, U.S. v DuPont, at page

391.

As the United States Supreme Court stated in

the DuPont case, “Illegal power must be appraised in

terms of the competitive market for the product”.

C6

Here, there is no evidence of intrabrand compe-

tition which would affect the consumer, nor is there

evidence that a monopoly of Crown insurance prod-

ucts would create an unreasonable restraint of trade

in the market for insurance policies.

You should see also Columbia Metal Culvert

Company, Incorporated v Kaiser Aluminum and

Chemical Corporation, 579 F.2d 20, also at page 27 n.

11, that being a Third Circuit case decided in 1978, in

which the Third Circuit distinguished Section 1 and

Section 2 violations of the Sherman Act, noting that

while “stifling intrabrand competition may violate

Section 1, ‘monopoly’ over a given brand would

clearly not run afoul of Section 2.”

It is true that the United States Supreme Court

in the DuPont case focused on the relevant market in

the context of a monopolization charge and not an

attempted monopolization or conspiracy to monopo-

lize.

There is some authority that the exclusion of

competitors in and of itself, without reference to any

relevant market, suffices to prove a claim of at-

tempted monopolization or conspiracy to monopo-

lize.

In the instant case, though, there is no evidence

of the exclusion of competitors within the meaning

of the antitrust laws; the agencies excluded did not

compete in a manner which would benefit the con-

sumer or affect the relevant market. See Marrest v

American Academy of Orthopedic Surgeons, 692

F.2d 1083, at page 1093. That’s a 1982 Seventh Cir-

cuit case.

CT

In addition, it appears that in this Circuit a

showing of the relevant market is required to show

attempted monopolization or conspiracy to monopo-

lize. The Third Circuit affirmed the case of Venzie

Corporation v United States Municipal Products

Company, Incorporated, 382 F.Sup. 939, an Eastern

District of Pennsylvania case decided in 1974 and

affirmed at 521 F.2d 1309 by the Third Circuit in

1975, in which then District Judge Higginbotham

analyzed the relevant product market to determine

whether conspiracy to monopolize or attempt to mo-

nopolize had been established.

In short, there is no evidence from which a jury

could conclude that the defendants had the power to

monopolize the market for insurance products or

that the defendants attempted monopolization of

Crown life insurance products could have constituted

a violation of Section 2 of the Sherman Act.

I, therefore, direct a verdict for al! the defend-

ants on count two.

In count three, the plaintiff charges that the

conduct of the defendants amounted to a violation of

Section 7 of the Clayton Act, in that the defendants

acquired the whole or part of the assets of other

corporations which had the effect of substantially

lessening competition or tending to create a monop-

oly. In Brown Shoe Company vs the United States,

370 U.S. 294, a 1962 case, the United States Supreme

Court analyzed Section 7 of the Clayton Act. Prior to

delineating the elements of such a cause of action,

the Court noted that “The legislative history illumi-

nates congressional concern with the protection of

competition, not competitors.”

C8

Furthermore, the Supreme Court held that “De-

termination of the relevant market is a necessary

predicate to a finding of a violation of the Clayton

Act.” Given the two factors, the Court directs a ver-

dict on count three for the same reasons provided as

to counts one and two.

In count four, the plaintiff alleged that defend-

ants other than Crown Life Insurance Company in-

terfered with the piaintiff’s contractual relationship

with Crown Life Insurance Company.

The Court finds that there is sufficient evidence

on this count to submit it to the jury for considera-

tion. Therefore, the motion for a directed verdict as

to count four is denied.

In count five, plaintiff claims that defendants’

conduct constitutes a conspiracy and a concerted re-

fusal to deal. To prove a civil conspiracy under Penn-

sylvania law, the plaintiff must show that two or

more persons or entities combined or agreed with

‘intent to do an unlawful act or to do an otherwise

lawful act by unlawful means. See Thompson Coal

Company v Pike Coal Company, 412 Atlantic Second

466, a 1979-Pennsylvania case.

In Franklin Music v American Broadcasting

Company, at 616 F.2d 528, at pages 546 through 552,

the Third Circuit, in a 1979 case, with the opinion

written by Judge Sloviter, writing for the majority

on this particular issue, explained that the gravamen

of a conspiracy charging the use of illegal means is

“the combination to do acts with intent to injure

another. The rationale for such a tort is that the

combination itself provides the additional power to

oppress individuals ‘since there is a power in num-

C9

bers, when acting in concert, to inflict injury, which

does not reside in persons acting separately.’ ”

Thus, the Third Circuit concluded in the Frank-

lin case that the use of unlawful means “does not

require use of tortious methods but refers to the

element of intent;” that is, the intent to injure an-

other.

In the case before this Court, the plaintiff has

presented sufficient evidence as to each defendant

for a jury to conclude that a combination was formed

to injure the plaintff. Therefore, the motion for a

directed verdict as to count five is denied.

In count six, the plaintiff alleged that the de-

fendants deprived it of its right to property and its

use of possession of its business without plaintiff's

consent and without lawful justification. The Court

cannot conceive of any claim included in count six

which would not also be encompassed by either the

count four claim of tortious interference or the count

seven claim of breach of contract.

Plaintiff has not presented this Court with any

case authority for proceeding under count six as a

separate legal theory. Therefore, the motion for a

directed verdict in favor of defendants will be

granted as to count six.

In count seven, the plaintiff charged that plain-

tiffs termination as a general agent resulted in a

breach of contract—well, we have already ruled on

that one.

In count eight, the plaintiff seeks punitive dam-

ages. Such damages are recoverabie in a suit claim-

ing tortious interference with a contractual relation-

ship or civil conspiracy if the plaintiff can establish

C10

outrageous conduct on the part of the defendants.

There is sufficient evidence of outrageous conduct to

submit the question of punitive damages to the jury.

Therefore, the motion to direct a verdict as to count

eight is denied.

Where that leaves us is, we have directed

verdicts as to counts one, two, three, six and seven.

The remaining counts will go to the jury.

Mr. Bingler: Your Honor, would it be possible to

get a copy of what Your Honor was reading from for

our convenience, rather than asking Mr. Powers to

transcribe it?

The Court: Sure. Sure. We’ll make copies.

Okay. Are we ready to go?

Mr. Borkovic: Your Honor, I just have one obser-

vation in your ruling on count one. I would urge to

the Court to examine Judge Sloviter’s opinion in the

Franklin Music case, in which she defines anti-

competitive purpose as an intent directed against the

person in his status as a competitor, and that that

would show an anti-competitive purpose.

To be honest with you, that was a—I believe that

was her concurring opinion.

The Court: That’s right—well, no. As to a civil

conspiracy, she wrote the majority opinion. As to the

rest of her opinion, it was a concurring opinion.

Mr. Borkovic: And at least according to her opin-

ion in Franklin Music, actions directed against a

competitor in a—a status quo competitor, evidences

an anti-competitor purpose.

The Court: Okay. Good. We’re ready to go. We’ll

make copies of this.

Cll

(Thereupon, court recessed in chambers at 11:23

o’clock a.m.)

(Thereupon, court reconvened in open court at

11:35 o’clock a.m.)

The Court: Mr. Black. 7

Mr. Black: Mr. Dowsett, would you take the wit-

ness stand?

ROBERT C. DOWSETT, having been duly sworn, was

examined and testified as follows:

DIRECT EXAMINATION

APPENDIX D

UNITED STATES COURT OF APPEALS FOR THE

THIRD CIRCUIT

Nos. 83-5396, 83-5397, 83-5406 and 83-5427

Malley-Duff & Associates, Inc., etc.

v

Crown Life Insurance Co., etc.

Kerry Patrick Craig, Appellant,

Nos. 83-5396 & No. 83-5406

Crown Life Insurance Co. and Clarke Burton Lloyd,

Appeliants, No. 83-5397

Malley-Duff & Associates, Inc., etc., Appellant,

No. 83-5427

(W.D. Pa. Civ. No. 78-0373)

SUR PETITION FOR REHEARING

Present: Seirz, Chief Judge, ALDISERT, ADAMS,

GIBBONS, HUNTER, WEIS, HIGGINBOTHAM, SLOVITER and

BECKER, Circuit Judges,* and LatTcHum, District

Judge. **

The petition for rehearing filed by Crown Life Insur-

ance Company and Clarke Burton Lloyd in the above

entitled case having been submitted to the judges who

participated in the decision of this court and to all other

available circuit judges of the circuit in regular active

service, and no judge who concurred in the decision hav-

ing asked for rehearing, and a majority of the circuit

judges of the circuit in regular active service not having

voted for rehearing by the court in banc, the petition for

rehearing is denied.

BY THE COURT,

ALDISERT

Circuit Judge

D2

DATED: June 4, 1984

* Judge Garth did not participate in the consideration of

this matter.

** Honorable James L. Latchum, of the United States

District Court for the District of Delaware, sitting by

designation.

a i a dh

APPENDiX E

EXCERPTS FROM

TRANSCRIPT OF ORAL ARGUMENT

BEFORE

THIRD CIRCUIT COURT OF APPEALS

ON

El

Nos. 83-5396, 83-5397, 83-5406 & 83-5427

MALLEY-DUFF & ASSOCIATES, INC., ETC.

vs.

CROWN LIFE INSURANCE COMPANY, ETC.

yew d Patrick Craig, Appellant in Nos. 83-5396 &

83- Crown Life Insurance Co., et al, Aqperents in

Nos. 83-5397 omg tor & Associates, Inc., etc.

Appellant in No. 83-5427 Monday, March 5, 1984

- Counsel for Appellant Counsel for Appellees

H. WOODRUFF TURNER JOHN H.BINGLER, JR.

Davip A. BORKOVIC (Kerry Patrick Craig)

(Malley-Duff & Associates)

ALEXANDER BLACK

(Crown Life Insurance

Company, et al.)

HAROLD SCHULMAN ASSOCIATES

REGISTERED PROFESSIONAL REPORTERS

1518 WALNUT STREET, 15TH FLOOR

PHILADELPHIA, PENNSYLVANIA 19102

546-5237—563-5237

E2

significant things?

Mr. Borkovic: Your Honor, I’m sorry, Section Two?

The Court: Which would make it a Rule of Reason

vic ‘ation. What would be the three things which they did

to make this an antitrust violation.

Mr. Borkovic: First, your Honor, they conspired. Sec-

ond, the object of their conspiracy was to eliminate

Malley-Duff so that they could enter the Pittsburgh mar-

ket free of any competition with Malley and Duff. That is

what we are complaining of.

The antitrust laws normally suffer vertical restraints

because they tend to promote interbrand competition.

That is not the case here. There the agents who are

involved cannot compete on the basis of price. We cannot

vary the price of an insurance policy. It is regulated by

State law. I can’t charge less than Mr. Ehrman charges. I

can’t vary my price in response to what State Farm is

putting out. Similarly we cannot vary the quality of our

product. We’re selling a policy that is approved by the

State. There is no way that we can change the terms and

conditions of that policy in response to competitive de-

mands.

The way these people compete is by service

would have been impossible for the jury to come back. It

was impossible to send this to the jury on a per se viola-

tion under a group boycott. How do you respond to that?

E3

Mr. Turner: Our view is precisely the opposite, that

this is primarily brought to us as a per se claim.

The Court: How do you answer their argument that

this is simply an attempt by a company to change the

dealership?

Mr. Turner: Because this is, if we would look to

Cernuto type of formulation, there’s obviously a perni-

cious effect on competition, first of all.

The Court: What’s so obvious?

Mr. Turner: The question is what redeeming virtue is

it—what redeeming virtue is there in the elimination of

a competitor to make way for a favored new entrant into

the business? What virtue is there for the Crown Life? In

most of these restriction cases, we look to the benefit to

the manufacturer, Crown. So what benefit is there to

competition...

The Court: But you have to prove the anti-

competitive impact, don’t you?

Mr. Turner: I believe there has been

APPENDIX F

EXCERPTS FROM THE TRIAL TRANSCRIPT

IN THE

UNITED STATES DISTRICT COURT

FOR THE WESTERN DISTRICT OF

PENNSYLVANIA

> ©

> ©

2 PoP eo

Yes.

What happened to the other 400 shares?

I don’t know whether this was actually issued on the

15th. I don’t know whether Mr. Pennamped actually

issued the 500 shares. All that I know is that when I

spoke to Mr. Pennamped I told him that I was going

to own a hundred percent of the corporation.

When was that, after the letter of 19 July?

I don’t remember exactly the date. But I remember

Mr. Pennamped was in Chicago for a meeting and he

still owned two percent of the shares. And I told him

that since he wasn’t going to be involved in the

agency anymore that I really didn’t see any point in

him owning any shares.

Well, how many shares do you now own?

One hundred.

What happened to the other 400?

A hundred percent of the shares in the corporation.

Well, Mr. Pennamped said he’s got 500 shares, right,

in his letter, Exhibit 1110?

Well, I can’t speak for Mr. Pennamped. I can just tell

you what stock I have in the corporation.

Well, Mr. Pennamped was the man that formed the

corporation, wasn’t he?

Correct.

And are you saying that there weren’t 500 shares

issued?

2 p>oPe

I don’t believe so.

Well, did you write to Mr. Pennamped and say, look,

on July 19, you are writing and saying you are going

to issue all this stock—hold the phone, you have

already issued me my hundred percent. Why issue

any more?

When I first moved to Chicago I was under the im-

pression that the stock was issued, Mr. Pennamped

had issued the stock in his name. He was going to

retain two percent of the stock or two shares. And as

I just explained to you before, I told him that the

stock was going to be issued to me at a hundred

percent.

Now, you say you don’t know whether this certificate

here was issued on July 15, 1977 or not, is that what

you say?

It may not have been. You know, attorneys often date

things, you know—

Well, who dated it?

That would be Mr. Pennamped.

What’s the date showing on the certificate?

July 15, 1977.

And what’s the date showing in the stub book that’s

pictured there?

This date here?

On the left-hand side.

July 15, ’77.

© -

?

F3

LLOYD—DIRECT

market and they were making great headway.

Did Ferguson or Wainwright indicate that the com-

pany had told him to resign?

Mr. Ferguson certainly did not. And I am not really

sure that Mr. Wainwright did, no, sir.

Was it uncertain, in your mind, the way you an-

swered, about what Mr. Wainwright told you?

It is uncertain, in my mind, as to what Mr. Wain-

wright said.

In response to your question, I don’t recall that

he said that the company told him to give them or

didn’t.

So that there is a considerable shrinkage here now of

what territory Agency Holding controls, right?

There is, yes, sir.

And have you heard that once this case is disposed

of, that the shrinkage will be total? Chicago will be

no longer part of Agency Holding?

I have not heard that, sir, and I would be extremely

disappointed if the company took that attitude.

Have you discussed with Mr. Craig, before you left

Agency Hoiding’s employ, or consultancy, the bank-

ruptcy of Agency Holding after this trial?

No, sir, I did not. I find that an incredible question.

Well, isn’t it true, sir, that you had an agreement

prepared by the attorney O’Brien in Chicago,

© >

F4

whereby you were going to acquire, in 1983, a con-

trolling interest in Agency Holding Corporation?

I did not, no sir.

What kind of an agreement was it that Mr. O’Brien

was preparing?

I don’t think Mr. O’Brien was preparing any agree-

ment; certainly not to m knowledge.

You don’t know of any agveement that was being

prepared between Craig and/or Agency Holding, on

the one hand, and Clarke Lloyd, on the other hand?

No, sir, I do not.

I had asked him to prepare an agreement where

Mr. Craig would repay the money that he owed C. L.

Trust. But, Mr. O’Brien never did anything about it.

Did you ever go to see Mr. O’Brien about that agree-

ment?

Did I ever go—which agreement is that, sir?

The agreement that you asked him to draw about the

money that you say is owed to C. L. Trust.

I went to see him. He wasn’t there. And I called him

on the telephone.

Yes. What did he sav?

He said that he was the attorney for Agency Hold-

ing, as well as C. L. Trust, and his interests were—he

had known Kerry longer than he had known me, and

he was going to work

LLOYD—CRross

I think so. You had to do what?

OPOoOr OPHP OP O

F5

We were caught. I had to—not “I’’. But, we had to,

the Crown Life Insurance Company, had to go and

see Jules Ehrman and ask him if he would temporar-

ily take over the agency for us.

The servicing of the business on the books?

Yes, sir. And would he service it and perform those

situations.

So, for a while, I suppose two or three months,

Jules Ehrman was the only agency that we had in the

Pittsburgh market, and that certainly wasn’t what

we had in mind to develop the Pittsburgh market.

Did you every have any interest in—any financial

interest in the Pittsburgh agency?

No, sir, I did not.

Did you ever have any promise of a financial inter-

est?

No, sir, I did not.

Any prospect of getting one?

No, sir, not—no sir.

What about Chicago, did you have a financial interest

in the Chicago agency?

No, sir, I did not.

It was granted to Agency Holding Corporation—

I’m sorry. I didn’t hear the question.

I was finishing my question.

F6

The Court: We'll put another—we’ll cover it

over. It can only have one number. We don’t want to

misidentify it on the record.

It’s C-15. That’s what it is.

By Mr. Black:

Q. That’s the same one that I showed you earlier, is it?

A. Yes, sir.

Q. And that you identified as the agreement between

Ehrman, Ratini, Oglevee and Craig, Incorporated,

and Pittsburgh Center Corporation?

A. Yes, sir.

Q. In which you signed—agreed to be bound by—

A. Yes, sir. )

Q. —on behalf of Crown Life Insurance Company, is .

that right? Sahai

A. That’s right, yes, sir.

©

Now, would you, Mr. Lloyd, look through that agree-

ment and, having in mind your knowledge of how

Mr. Ehrman operated prior to the execution of this

agreement, tell us any differences between that

method of operation and what this agreement calls

for?

Mr. Turner: Objection, Your Honor. How Mr.

Ehrman operated?

The Court: Well, I’m not sure I understand the

question. Do you understand the question?

The Witness: Yes, sir. I think so.

The Court: What do you understand it to be?

F7

The Witness: I understand the question to be

that Mr. Ehrman, prior to this time, Your Honor, was

limited only to two or three brokers. With this agree-

ment he could then develop his own brokers. And, in

other words, it gave him a bit of a widened market.

The Court: Is that what you are asking him—

Mr. Black: I am asking him—

The Court: —Mr. Ehrman’s, the differences as

far as Mr. Ehrman is personally concerned?

Mr. Black: Well, perhaps I wasn’t clear on that. I

meant his agency, which is known as the Pittsburgh

Center Corporation.

The Court: You want this witness to do what?

Mr. Black: I asked that he look through the

agreement and tell us about any particulars in which

this agreement altered the operations of Pittsburgh

Center Corporation, the way they existed prior to

entering into this agreement.

The Court: In other words, wnat the new agency

could do as compared to what the old agency could

do, is that what you mean?

Mr. Black: Well, what Pittsburgh Center Corpo-

ration.

The Court: Didn’t this create a new agency?

Mr. Black: No, I don’t think so, Your Honor. I

think this was an agreement between EROC and

Pittsburgh Center Corporation.

The Court: Not buying the agency, is that it?

Mr. Black: No.

The Court: I see.

Mr. Black: Well, I will have to—I was going to

ask the witness what the effect was—

F8

The Court: As far as—did Mr. Ehrman’s agency

continue to assist after this agreement went into

effect?

Mr. Black: Well, let me ask the witness.

The Witness: Mr. Ehrman’s agency became a

subpart of EROC. In other words, it was within the

other corporation, Your Honor. And I suppose, in fact

it disappeared into EROC.

The Court: Well, that’s what my understanding

was. So, that there was no separate operation of

Ehrman’s agency after this agreement took effect?

The Witness: Oh, yes, sir.

The Court: There was a separate agency still

operating?

The Witness: Yes, sir.

The Court: Mr. Ehrman’s agency?

The Witness: Yes, sir.

The Court: Okay. Well then, go ahead, answer

the question. How did Mr. Ehrman’s agency differ

from before this agreement and afterwards? Just his

agency.

The Witness: Yes, sir. His agency was part of the

larger agency.

He brought with him Mr. Ratini, who was his

former partner, his secretary, and he had a small

casualty business that was also part of the agency.

What actually took place is, that Mr. Ehrman

continued, along with Mr. Ratini, to develop their

own clients and work with their own clients.

The Court: So, that’s no different. You are being

asked to point out the differences.

© > o>

F9

The Witness: Yes, sir. The difference was that his

compensaton was changed from what he would earn

on his own to what his business in his agency would

earn, and that would be lumped in with EROC, and

he would earn whatever EROC’s rate of bonus was

concerned, less a dollar.

He also was permitted, in his own unit, to search

for independent agents and brokers, other than the

three or four that he was restricted to.

He was then paid $4 a thousand for any business

that his brokers produced through the—his unit.

He also had an agreement that should anything

happen to him prior to—should he retire or should

he die, either he or his wife, if that—would receive—

can I refer to the document?

* s * * = 2 m

even though he worked for Rogal?

There was one ex-partner, whose name I can’t recall

—Linton, or something like that—that he had, and

there might have been one other. I don’t recall.

Did that same restriction apply to Mr. Ratini? Did

Mr. Ratini have any brokers he could work for?

None at all, no sir.

Work with. Excuse me.

None at all, no, sir.

What action would you, as the senior vice-president

in charge of U.S. agencies, or would Crown, have

taken with respect to Mr. Ehrman if he had con-

tacted other brokers, other than the ones that the

© >

F10

three or four you have—the three or four you have

named?

I can only cite facts. When he did, we would transfer

the business and the broker to Malley-Duff.

What if it was a broker that had not worked for

either Malley-Duff or Ehrman before Mr. Ehrman

made that, essentially, new brokerage contract?

Our agreement with Malley-Duff when Mr. Malley—

I’m sorry—when Mr. Duff joined Mr. Malley was,

that they would be the brokerage general agency in

Pittsburgh. Any business that came as a result of

Jules’ encouragings in the brokerage market was

transferred to the Malley-Duff.

How did it happen that that agreement came about?

You said “our agreement”. I understood you to mean

your agreement with Malley and Duff?

Yes, sir.

How did that agreement come about when Malley-

Duff, Incorporated was formed?

Again, I don’t want to go back too far in history, but

there was Mr. Kekich, Mr. Malley and Mr. Ehrman—

Mr. Turner: Objection. Non-responsive, Your

Honor.

The Witness: I’m sorry.

The Court: The question is: How did that agree-

ment come into effect?

Mr. Bingler: Yes. As of the time Malley-Duff was

formed, it was Malley and Ehrman left in Pitts-

burgh?

A. Yes, sir.

“11

And then Crown encouraged Malley to get a

partner, as I understand your testimony. Mr.

Malley found Mr. Duff, and they formed Malley-

Duff and Associates, Incorporated.

Now, my question is, simply: How did the

agreement you mentioned that Mr. Ehrman

would not be permitted to pursue any additional

brokers than the few he had, how did that

agreemet come about in your discussions with

Mr. Malley and Mr. Duff?

. Mr. Duff had brokerage experience and he did

not want to come into a marketplace where he

would be specializing and developing brokerage

buiness and getting competition for his own

business with somebody else. And we agreed

that if Mr. Duff joined Mr. Malley and they

formed Malley-Duff and pursued brokerage busi-

ness, they would have the exclusive right to that

business in western Pennsylvania.

With the exception of the brokers Mr. Ehrman

already had?

. Yes. With the exception of agreed-upon brokers

that Mr. Ehrman already had.

So, Mr. Duff suggested that during the discus-

sions of—

. No, sir. I think that that was an agreement, both

Mr. Duff and Mr. Malley.

Mr. Malley knew Mr. Ehrman and knew the

brokerage business, and I would suggest that

both Mr. Malley and Mr. Duff insisted on that

agreement and—

© >

©

F12

Yes, sir. Enthusiasticlly.

Did the existence of Crown’s commitment to

keep Mr. Malley restricted to the few—

correction—Mr. Ehrman restricted to the few

brokers he already had have any bearing on Mr.

Duff’s willingness to join with Mr. Malley to

form Malley-Duff, Incorporated?

Q. I take it, Crown was willing to accommodate

that—

A. Yes, sir.

Q. —proposal?

A.

Q.

LLOYD—RE-DIRECT

No, sir. I did not.

Didn’t you just say this morning that you wanted a

hundred percent of the stock in escrow?

First of all, C. L. Trust would have the escrow, and as

long as the—as you well know, it is my understand-

ing that in escrow everything stays, all the dividends

and all the management remains with the person

who has them until they default.

So, I was not asking for anything except to avoid

default.

There was an earlier agreement between you and Mr.

Craig, wasn’t there?

Obviously not, sir.

There was an agreement back in 1976 and ’77, when

Craig first went down to Chicago, wasn’t there, a

written agreement that would give you an interest in

Agency Holding and these other subsidiaries?

A.

Q.

A.

F13

Absolutely not, sir.

And isn’t that exactly what was put in that shred-

ding machine?

No, sir. And if there was such an agreement, sir, I

would have had a copy, I being a party of the case.

And if you will remember, sir, I said that you

could look at anything I had. You could come into my

home, and I even wrote to the Department of Reve-

nue in Ottawa to see if

APPENDIX G

IN THE UNITED STATES DISTRICT COURT

For THE WESTERN DISTRICT OF PENNSYLVANIA

MALLEY-DUFF & ASSOCIATES, INC. |

a corporation,

Plaintiff

vs.

peta ade LIFE ahr ge

ANY, a corporation; a .

HOLDING ‘CORPORATION, an Llinois | Giv!! Action

corporation; AGENCY HOLDING :

corporation, an Ohio corporation;

CLARKE BURTON LLOYD, an

individual; and KERRY PATRICK

CRAIG, an individual.

Defendants |

Transcript of Hearing on various motions at Pitts-

burgh, Pennsylvania, commencing on Thursday, May 31,

1979.

Before: HUBERT I. TEITELBAUM, United States Dis-

trict Judge.

Appearances:

H. WoopruFrFr, TURNER, and Davip A. BORKOVIC,

Kirkpatrick, Lockhart, Johnson & Hutchison, 1500

Oliver Building, Pittsburgh, Pennsyivania 15222, appear-

ing in behalf of the Plaintiff.

ALEXANDER BLACK and JOSEPH J. BARNES,

Buchanan, Ingersoll, Rodewald, Kyle & Buerger, 57th

Floor, 600 Grant Street, Pittsburgh, Pennsylvania 15219,

appearing in behaif of Crown Life Insurance Company, a

G2

corporation, and Clarke Burton Lloyd, an individual, De-

fendants.

GERALD S. LESHER and KAREN M. BASKIN, Baskin &

Sears, 10th Floor, Frick Building, Pittsburgh, Pennsylva-

nia 15219, appearing in behalf of Agency Holding Corpo-

ration and Kerry Patrick Craig, Defendants.

ROBERT J. CINDRICH, United States Attorney, and J.

ALLEN JOHNSON, First Assistant United States Attorney,

6th Floor United States Post Office & Courthouse, Pitts-

burgh, Pennsylvania 15219, appearing in behalf of the

United States Department of Justice.

CRAIG—DIRECT

A. Within a period of time, I week; I’m not sure.

Mr. Turner: No further questions.

The Court: All right. Mr. Black, do you have any

cross-examination?

Mr. Black: I do, yes, Your Honor.

The Court: Proceed.

Since he is your client, Mr. Lesher, we will save

you for last.

Mr. Lesher: Thank you, Your Honor.

The Court: Because your examination will not

really be cross-examination.

CrOss-EXAMINATION

By Mr. Black:

Q. Mr. Craig, who is the general agent for Crown now in

the Pittsburgh area?

G3

A. Ehrman, Ratini, Oglevee & Craig, Inc.

Q. And are you interested in that corporation?

A. Yes, sir.

Q. Asa stockholder?

A. Yes, sir.

Q. Are there other stockholders?

A. Yes, sir.

Q. Is one of them Mr. Ehrman?

A. Yes, sir.

Q. Through questioning by Mr. Turner I believe you

testified, or acceded to his questions which indicated

that there had been two general agents in Pittsburgh

prior to the termination of Malley-Duff, and one of

them was Ehrman, and the other was Malley-Duff; is

that correct?

A. Yes, sir.

Q. Were they competing with each other?

A. No.

Mr. Turner: Objection, Your Honor. There is no

foundation for this.

By Mr. Black:

Q. Mr. Craig, if you don’t know the answer to my ques-

tion, I want you to say you don’t know. If you do

know the answer to may question, why that will

obviate Mr. Turner’s objection.

The Court: What you have to answer is whether

you know to your personal knowledge the answer to

that question.

G4

The Witness: All right.

By Mr. Black:

©

> OP OP

Now, what is the answer?

The answer was that there wasn’t competition be-

tween the agencies.

There was no competition?

No competition.

How was that accomplished?

Mr. Ehrman was not allowed to broker business in

Pittsburgh.

Was there a territorial limitation on him?

No, there was no brokerage business period.

With certain exceptions?

There may have been one or two, personal friends he

did business with, but in general he was not allowed

to promote, mail; he wasn’t entitled to an advertising

budget, promotional money, trips or anything.

All right. Now, you were also asked about a quota

having been imposed on Malley-Duff.

Yes, sir.

By Mr. Lloyd.

Yes, sir.

Do you know what quota was imposed?

I believe it was seven million. (A document is

marked for identification.)

G5

By Mr. Black:

Q.

cali a

© >

©

Mr. Craig, I show you this copy of a letter dated

August 19, 1977, from—is that Mr. Lloyd’s signa-

ture?

Yes, sir, it looks like it.

Tt is addressed to Messrs. Tom Malley and Jim Duff.

And I ask you to read that and then I am going to ask

you if that refreshes your recollection about the

amount of the quota?

Excuse me. The quota says seven-and-a-half million.

Seven-and-a-half million of what?

Ordinarily individual health, net paid score in De-

cember, 1978.

Now, at the time that this ietter dated August 19,

1977, was given to Messrs. Malley and Duff, had they

already obtained a portion of that quota?

I believe they had, something in the neighborhood of

either two-and-a-half or three million.

To the best of your knowledge and information?

Yes, sir.

Now, do you know, Mr. Craig, what the comparable

figure is for the first five months of this year of the

EROC Agency?

Mr. Turner: I object to this, Your Honor. It seems

wholly irrelevant to this case.

Mr. Black: I would have thought so too, Your

Honor. I hadn’t expected Mr. Turner would get into

this subject, but he did.

Mr. Turner: How?

G6

The Court: Overruled.

Mr. Black: He specifically—

The Court: I ruled for you. If you continue to

argue, I reserve the right to change the ruling.

Mr. Black: I am sorry. I didn’t hear you.

The Witness: Do you want my answer?

By Mr. Black:

Q.

A.

© >

ee

Yes.

I believe it exceeds, for the first five months of this

year, I believe it exceeds the seven-and-a-half mil-

lion.

In other words, your agency, a new agency, in the

first five months of this year had already exceeded

the quota that was imposed on August 19, 1977, on

Malley-Duff Agency, which had had a long history,

and which quota at that point they had already at-

tained one-third of; is that a fair statement of your

testimony?

Yes, sir.

Now, the other locations where you have an interest

in a general agency for Crown, is it also true there

that it is a corporation and not you an individual who

is the general agent?

With one exception.

Which one is that?

Peoria.

The Court: Are either of the two young ladies in

the courtroom prospective witnesses?

(Both ladies answer in the negative.)

G7

The Court: All right. Fine.

By Mr. Black:

Q. In Peoria are you individually the general agent?

A. Yes, sir.

Q. In all the other locations that you mentioned, it is a

corporation; is that right?

A. Yes, sir.

Q. And are you the sole stockholder in any of those

corporations?

A. In a number, yes.

Q. Which ones?

A. In Chicago I am; in Denver I am; in Minneapolis I

am. I believe that is it.

Q. Now, in the others, there are other stockholders, I

take it; is that right?

A. Yes, sir.

Q. In any of these locations, other than the Malley-Duff

situation, was it an unfriendiy change, so to speak?

A. No, I don’t believe so.

Q. In other words, the Malley-Duff situation is the only

one where it left the parties at odds?

A. In both Denver and in Minneapolis, the previous

general agents are housed in our offices in Minneapo-

lis. And he is a broker, the previous general agent in

Denver, is a broker of ours.

Q. I take it the answer to my question is: Yes, Malley-

Duff is the only situation that left the parties at

odds?

oO >

© Ppo>r

© >

Cre fe? >

G8

Yes, sir.

Now, did any—before you became general, or your

company, you or your company became general agent

in those locations, were any of them competing with

each other?

In Minneapolis and Denver.

Who were they competing with?

Minneapolis and Denver.

You mean they were competing with each other?

With other Crown agents.

Are they still?

Yes, we are.

So there is no change in the competition by reason of

your being—by your company becoming general

agent; that is the point of my question?

No, there was not.

It hasn’t changed at all?

No, it has not changed.

Now, in these locations where you do compete, you

both offer the same price, don’t you?

Yes, sir.

In other words, Crown policies are what you are

selling and what they are selling, and Crown—

Mr. Turner: Your Honor, excuse me. I object.

This is far beyond my examination. This is getting

into the substance.

The Court: I am going to sustain the objection. I

think we are going right to the merit of the case now

G9

and beyond the scope of the examination by Mr.

Turner. You can depose the man if you want to and

get this information.

Mr. Black: I am sorry. I apparently misunder-

stood the effect of the Court’s ruling when I objected

to Mr. Turner getting into this. May I put a brief

offer of proof on the record.

The Court: Certainly.

DNATA MEL TE DAN HAD HI? Nn op oo ee

APPENDIX H

CROWN

LIFE INSURANCE COMPANY

120 Bloor Street

Toronto, Canada M4W 183

TO: ALL GENERAL AGENTS IN THE

UNITED STATES AND PUERTO RICO

In 1977 the Crown Life obtained the highest per-

centage of market in Individual sales reaching a level of

3%.

This is, indeed, a strong commendation for our Gen-

eral Agency organization in the United States. It is an

enviable record for a Company whose major marketing

thrust began in the late 1950’s to have already developed

such a large segment of the U.S. market. The agencies

that have achieved over .5% of the market are to be

congratulated and are the benchmark for the future de-

velopment of all agencies.

The minimum target for each agency should be the

Company average of .5%. The chart also indicates the

market population and the percentage of the State each

market represents.

It is in everyone’s interest I believe to press for a fair

market share and it is one of the elements the company

is using in evaluating the success of each agency.

H2

For your interest, the County population surveys are

based on the 1970 United States Census.

Kind personal regards.

Sincerely,

Senior Agency Vice-President

For the United States

C.B.Lloyd:yj

June 21st, 1978

I./R.: 9937.00

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This is a copy of a public record, reproduced as it was published. It is not legal advice, and it may not be the version a court would rely on. Check the official source before you cite it.

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