Appendix — Brunswick Corp. v. Pueblo Bowl-O-Mat, Inc.

Supreme Court brief1977

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APPENDIX.

Volume 5.

Supreme Court of the United States

October Term, 1975.

No. 75-904

BRUNSWICK CORPORATION,

Petitioner,

PUEBLO BOWL-O-MAT, INC.,

BOWL-O-MAT PARAMUS OPERATIONS

and HOLIDAY BOWL-O-MAT, INC.,

Respondents.

On Writ of Certiorari to the United States Court of

Appeals for the Third Circuit.

PETITION FOR CERTIORARI FILED DECEMBER 24, 1975.

CERTIORARI GRANTED FEBRUARY 23, 1976.

International Printing Co., 711 So, 50th St., Phila., Pa. 19143 — Tel. (215) 727-8711

TABLE OF CONTENTS OF APPENDIX.

Vol. 1

Page

Relevant Docket Entries in the United States District Court

for the District of New Jers gg Al

Relevant Docket Entries in the United States Court of

Appeals for the Third Circuit. A7

Z Al0

r = eee A29

Excerpts From Testimony:

Daniel Parke Lieblich—

r, KK .. A56

r eee 0 A81

Direct Examination (Continued) ................ A87

J od ncaneceueeeededeeeses A101

Direct Examination (Continued) ................ A103

J id cc denececcnseeesewens A116

Direct Examination (Continued) ................ Al21

J I cc cn ccccoeocserceveeess A272

Direct Examination (Continued) ................ A274

. 2 |. SE aSSRRES ERS ESS r peers srse pe A337

Direct Examination (Continued) ................ A341

Vol. 2

Page

r lee A405

V o.oo nc oc canseeseuennesees A473

I ccccccccccececcccccccessesies A475

r A475

D, . dee enbed A483

William Edmund Kenney—

rere 4490

ZET A516

Milton Mendelson—

t A538

, ... ee A578

̃* Examination ............ccccescsecess A593

TABLE OF CONTENTS OF APPENDIX (Continued).

Vol. 2

Page

rr. A605

Re-Cross- Examination A607

1 ccc csececcceseceseeeses A609

eg cc cccccccsscceseceneeess A610

Z To ccc cccccccscccccccceeess A611

Benjamin E. Bensinger (Deposition A612

1 A612

Rex Martin Golobic—

i . . cvcedbeseeeereeecesseoe A652

D ˙ esse eee A681

John L. Hanigan (Deposition) ᷑ m wd. A684

JJ A684

Ruben A. Dankoff—

r A8 A715

. fF 5 eRe rr rrr A755

Direct Examination (Continued) ................ A757

, ĩͤiů A760

D W 1166 A768

Porr 6 A782

John L. Hanigan (Deposition) (Resumed) ........... A784

Direct Examination (Continued) ................ A784

Milton Rudo (Deposition A795

Direct Examination A795

Vol. 3

Page

Richard Davis—

r ͤ QR... ͤ 00 A805

r ͥ Ü. ˙ m wu, A850

Re-Direct Examination A863

r —T—— Ä Ä Ä C C—̃ ᷣ˙—— A865

John A. Barron

rt eee A871

Voir Dire Examination A879

Direct Examination (Continued) ................ A881

TABLE OF CONTENTS OF APPENDIX (Continued).

Vol. 3

Page

. gnc cv cccccccccccccsesesecs A882

Direct Examination (Continued) A884

WWU „„ b „ A886

Direct Examination (Continued) )) A892

rr cccccscccccccccccesss A893

Direct Examination (Continued) ) A902

J ono cc ccccccccccccccescees A903

Direct Examination (Continuedſ A905

Voir Dire Examination A906

Direct Examination (Continued) ) A908

J |. eee ener Te A912

Direct Examination (Continued) ................ A914

J I 0. ccc cccceccccccccescssces A914

Direct Examination (Continued) ................ A916

J ES onc ccc ccccccccccoesesesss A916

Direct Examination (Continued) ..............-. A917

J =... cc cccccccccccseccceces A926

Direct Examination (Continued) ................ A927

J gcc cccccccccccccssccess A933

Direct Examination (Continued) ..............-. A940

Voir Dire Examination A949

gg eee see eee 6660 A961

DDr cc ccc ccccccccsccccees 41014

Dr wc ccc ccc cccccccccccces A1018

Milton Rudo—

JI 41019

r ¶ »⁰⸗T. A1138

Vol. 4

Page

Cross-Examination (Continued- ) Al197

Bernard Rudo—

J 1276

D es A307

r „0 A1325

TABLE OF CONTENTS OF APPENDIX (Continued).

Kenneth Brooks Abernathy—

. “Socvccecccnceesescsceesundunt A1325

r' ccc cccccccccccececes A1327

Joseph A. Rice--

D h A1328

Dr ek caneeneeuineveseus A1332

Re-Divect Emnmmimation .... ccc cccccccccccccccess A1355

PT UI... aeeeee eebeanaeie A1358

John L. Hanigan—

r e A360

rt, . aseknued 41376

nne ccccccccccccscccccces A428

Z̃̃ ng ccc ccedccecesteseeescees A1432

Daniel Parke Lieblich (Recalled )—

rr rene 41434

r A1446

r ²˙ im ·˙w-wẽ 600s 5see6unss0eseeeedie 41449

Summation on Behalf of Defendan t. 41450

Ie . . 451

1K———-» „ . 41543

Defendant's Motion for Directed Verdict or Verdicts at Close

r e 41544

Defendant's Motion for Directed Verdict or Verdicts at Close

./ q 41545

District Court Judgment (May 23, 1973))))):; A1546

Motion of Defendant for Judgments Notwithstanding the

Verdicts and in the Alternative for a New Trial ....... A1550

Opinion of the District Court (September 17, 1973) (Printed

as Appendix B to Petition for Certiorari and Will Not

Be Reprinted in the Appendix to the Briefs)

District Court Order (October 1, 1973) .................. A1560

Defendant's Notice of Appeal (October 2, 1973) .......... 1562

Court of Appeals Opinion (August 14, 1974) ............. A1563

Court of Appeals Amended Judgment (September 5, 1974) .A1566

District Court Supplemental Order (September 17, 1974) . A567

TABLE OF CONTENTS OF APPENDIX (Continued).

Defendant’s Notice of Appeal (September 26, 1974) ....... A1571

Opinion of the District Court (November 15, 1974 as

amended November 25, 1974) (Printed as Appendix C

to Petition for Certiorari and Will Not Be Reprinted in

the Appendix to the Briefs )

Defendant’s Notice of Appeal (February 7, 1975) A1572

Court of Appeals Opinion (August 29, 1975) (Printed as

Appendix A to Petition for Certiorari and Will Not Be

Reprinted in the Appendix to the Briefs)

Court of Appeals Judgment (August 29, 1975) 757 A1573

Vol. 5

Plaintiff's Exhibits. Page

Drees ses s ese e esl 41574

reset sss rer tr rT ess ess A1575

ee PER gnc „„ 666666 „„ „„ 660 41577

C 1584

CCC A1587

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ND, og cccccccccccevcsccsccecescscccocsessecsoeces A1599

TD. . ncccccebeusucsecceseuseecceseseseepseces A1601

hh TTTT TTT TTT „„ 60 A1602

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An PIG 2... wc ccc „„ A1626

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Bexhibit PET... ccc ccc ccc ccc ccccccescccresccscceceees A1628

Ser „„ „„ „6 A1632

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TABLE OF CONTENTS OF APPENDIX (Continued).

Vol. 5

Page

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1111%yyèẽ 41662

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T ͤ AT— ³˙¹¹w u.ůʃ Al676

Vol. 6

Page

%%%öͤöÜͤVVr ] ! A1683

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TABLE OF CONTENTS OF APPENDIX (Continued).

Page

D ̃ ¼ũ ———ö— — ATE RO me ey eee ON Aner NIE A1799

, a oa de A1800

ß ̃ TT.... De he A802

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D reer mr nn OE ee Rr RT 41847

s ˙ a a ͤ — ˙ A850

ß ̃ ¾—.ʃ—ꝓÜ— .... Ce 41864

Vol. 7

Defendant's Exhibits. Page

/ T wee A1866

ß ̃ ...... Bee ae A1867

/ ĩ ¼᷑ͤöüͤũj... ⅛—wG1ſi.... — aiol 4878

/ wt... ̃%¾⅛ i;! A879

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. ͤd. Gahncieee dean ea A1881

r lr... EEN 41882

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i ee ee ee ee ee eee ee A1884

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ae ia ake ae ce a cs A1886

,, ne en Ek eee A1887

COMPUTATION OF PROPRIETOR'S INTEREST AND DEPRECIATION AND CASH NEED

INTEREST

Pinsetter Lane

Price $8,100 $4,500

Down Payment 500 900 (202)

Interest Factor 23% 14252

8\ 1,748 5 \513

yrs. yrs.

218 102 = $320 per year interest @ 6%

DEPRECIATION

Pinsetter $ 8,100

Lane 4,500 1

Carpet - Signs - Cash Regist

Other 5 f en ——

2,400 Bar — Snack Bar - Intercom Safe - etc.

$15,000 per lane

$15,000 for 15 yrs = $1000 per lane per year

CASH NEED

Pinsetter. Lane

Unpaid balance $ 7,600 $ 3,600

Interest 1,748 ae) 4

8 \9, 348 5 \4,113 2

461,168 re. $823 = $1,991 or $2,000 per lane *

DEPRECIATION AND CHARCES FOR DETERMINATION OF NET

INCOME BY BRUNSWICK BCOD CENTERS FOR PINSETTERS

AND LANES AND BY BRUNSWICK'S CUSTOMERS

BRUNSWICK'S CUSTOMERS

Depreciation:

Pinsetter $8,100

Lane 4,500

Other (carpet, signs, cash

registers, bar, snack bar,

intercom, safe, etc.) 2,400

$15,000

The composite useful life of this equipment is 15 years.

Depreciation of $15,000 over 15 years equals $1,000 per year.

Annual Depreciation $15,000 =

15 years. $1,000 per year

Interest:

Pinsetter $1,748 = $218 per year

8 yrs.

Lane $ 513 = 102 per year

5 yrs.

Total Annual Interest

$1,320 per year

Total Charges

BRUNSWICK BCOD CENTERS

Depreciation: $ 500 per year

-O- per year

$ 500 per year

Interest Charged by Brunswick:

Total Charges

PL. EX. la

(page 1)

$ 320 per year

Vid FEGEYUX]

SZSLV

CASH NEED FOR EACH LANE OPERATED BY BRUNSWICK

BCOD CENTERS AND BY BRUNSWICK'S CUSTOMERS

ORIGINA'. INVOICE

— _ THE BRUNSWICK AUTOMATIC PINSETTER CORPORATION

4.4 623 SOUTH WABASH AVENUE

BRUNSWICK'S CUSTOMERS

gd F'9b4X3

Pinsetter Lane CHICAGO 5. ILLINOIS

—— ene — „. „ concen —

Sales Price $ 8,100 $ 4,500 66 20 22 Note Account Muskegon, Prepaid AP 6459

SOLD To: SHIP TO:

Down Payment 500 900 Minneapolis Bowl-O-Mat, Inc. Same — 6/30/61

Apache Bowl-O-Mat

Balance Due $ 7,600 $ 3,600 N. E. 37th Avenue & Silver Lake Road

Minneapolis, Minnesota ness eave, 6/30/61.

Interest 1,748 (237) 513 (14%7)

Total Balance Due 8 yras 9,348 5 yrs. V 4,113 — A... + SeecaiPprion ans |S AMOUNT

Annual Payment on 36 750000 BRUNSWICK AUTOMATIC PINSETTERS, B100.00| 36 291,600.00

Balance $ 1,168 823 INSTALLED

for a total of $1,991 or $2,000 per lane LESS:

Required Down Payment ; 18,000.00

273, 600,00

Finance Charge 62,928.00}

Total Note 336,528. 00

BRUNSWICK BCOD CENTERS “ 4

— 2

Cash Need for equipment obligations —

Set Brunswick 82 0 a 3

aly

Sere

i DL AX | Hay oe

2 CNN

2 | 3

3 . *

PL. EX. 1A o> 5

(page 2) 2 i

LLS\V

; 8 _, + April 3, 1962

101 JRE

FROM; DP L . .

RE; Minneapolis and Indianapolis

A very — error was made in the computation of interest ia

our lane contracts with Brunswick on each of these installations, My pricr

understanding with Brunswick was that we would be charged 6% simple

interest on the unpaid balance on our lane contracts, They tcld me some

time ago that they computed this interest Waere we utilized a five year

pay out (40 installments) by multiplying the unpaid balance by a factor of

Qu: Indianapolis since the . principal balance was $140, 000 tre

)

proper interest would be $19,450, Oey contract contains a present charge

of $25,200, Thus there is an ever gomputation of interest of $5, 450,

In the case of Minncapolis, where the unpaid balance was $136, 009

a correct interest charge would have bees $19, 360, Our present contract

computes the interest at $24,480 an over payment of $5, 100,

. I have just spoken with John Bartlett ct Brunswick in Chicago and

he has agreed to correct those accounts to reflect the interest proporly

computed, Please keep thie as a suspense item to make certain all is appre-

priately accomplished,

ald 210K

9481

—

Marek 29, 1962 N aoe 3

Mr. Jchn Bartlett ner 9 ; “ “a ae 5353 2

Brenswick Corporation 5

621 Sc Wabash Aveme

Chicago 3, Ilinois

Rey Minneapolis Bowl-O-Mat, Inc,

‘Dear Achs , . 1 2

When I orcke with you last week while I was az Des Moinos, you said

yes werd ca me in Patorsca trie Monday wita respect to the crap

taticn cf (is interest charge in tale contract, Ve (WY)

’ In the oummor ef 1950 I cecforred with you i Bill Bromor et y

céfices in Catcago ond discussed a factor. K29 oleh woul] be ego

in cor ler ccrtracts to sive us to 6% Harne charro ca (se ervsid

belcree cf to centroct wicere we utiliced a forty instalimert psycut,

Tie comp=cation was ctiliced ia the Pesislo Dowl-O-Mat purchase end

it was my impression that it was being asod in Minceapolis as well,

The prospectus that was publishod by Naticnal Dowl-O.)Mat Corporation

in connectica with its public sale cf 229, 090 skares in April cf 1951

stated opccifically that its arrancements with Drunswick Corporatica oa

the lane contracts included a 6% finarce charge. Ia view of euch stateo-

ment, wa could not possibly pay more than 65, with respect to Minneapolis

Bowl-O-Mat, since its purchase was contemplated by the prospectus,

I shall appreciate it HI may hear from you by reply mail so that we may

adjust the interest con:putation in this contract, | )

With all good wishes,

° , 8 Sincerely,

NATIONAL BOWL-O-MAT MANAGEMENT CO,

—

. Daa Parke Lieblich - Gonsral Partnor

DPL/es ö Je : .

BEST COPY AVAILABLE

G@id 2102

6ZSLV

Buwaswick cosroeation

CONT HAL cree gs

tr. ** a April 24, 1962

AIR MAIL . 3 :

SPECIAL DELIVERY ie: a . * a ~

Mr. Daniel Parke Lieblich 14. 0

National Bowl-O-Mat Management Company ~ 2 °

152 Market Street 4 a 5

Paterson 1, New Jersey

Y Dear Mr. Lieblich:

5 2 oo sae : .

0 ait * 0 ; : . - 3 4 .

r e

In reply to your letter of April 16, 1962 to Mr. J. Zartlett, please be advised

that we heave altered the original finance charge of he bowling lane account #51037

Indianapolis Bowl-O-Mat, Inc.) to reflect an approximate simple 6Z interest charge

or 1425 of\the original deferred balance, The original deferred balance of this

account-waS $140,000,00. The finance charge at .1425 would be $19,950.00, or a to-

tal note of $159,950.00, The payment schedule now reads $3998.75 each for forty

equal installments,

Since you have been making payments at the rate of $4130.00 per month, this change

will have the net effect of prepaying a part of the April installment in the amount

of $787.50. At this writing, we have not received the installmnent due April 1.

1962. The payment schedule will now read as follows:

One at $3342.50, due April 1, 1962

Thirty-Three at $3998.75, commencing May 1, 1962 (excep-

ting the months of June, July, August, and September)

It has been brought to my attention also that a modernization account for Indian-

apolis Bowl-O-Mat, namely account #61077, for refreshment tables and bowling chairs

is pact dua, Payments in the amount of $189.60 each, numbering five, were to have

cocnanced February 1, 1962, At this writing, three payments, or $568.50, are past

; due.

I dave understood, through Mr. k. J. Zagone, and confirced through cy telephone

convorretion of Monday, April 23, with Mr. Julian Goldstein, that uc extension pe-

pera for Minneapolis Bowl-O-Mat, reflecting the sc change as ccntioned above for

Indianapolis Bowl-O-Mat, bave been received at your office. We would appreciate

ald 2'9b4X3

S72 ROUTH AAAS AVENUE CHmECAUYW % tLEES OES. U &,.4.' @mEveter © 3000

0881

8 8

IT we

April 24, 1962

Mr. Daniel Parke Lieblich -2-

National Bowl-O-Mat Management Company .

Paterson 1, New Jersey 3 4 :

Should you have any further questions, please call me.

- .

your co-operation io

sible.

executing these documents and returt lug them 4s soen 4s pos

Thank you *

Very truly yours,

BRUNSWICK CORPORATION

s. A. Rice .

gional Collection Manager

91d 240K

L8SLV

| . —

; 28 oe * 8 *

* 4 . a

* — * i . am, * Buuaswick coaroaation

* 4 * : = * , enue ’ ‘ ; .

‘ta se © ’ „ 5 0

SG | Or. 6’ @ Geshe ee 8

— AIP MAIL srrcial ura VV is ,

: _ April 26, 1962

1 .- .

Mr. Yaniel Parke Liebliech 8

ue c tonal Bowl-O-Mat Management Company — . .% *

152 Market Ste. a* 9 «

Paterson 1, New Jersey ‘ — ö

Dear Mr. Liebliech: Ca Ae os * N : 2

I understand from Mr. J.M. Bartlett that you wish to pay the installments

due on Minneapolis Bowl-O-Mat under the revised schedule of a 144% finance

charge. Accordingly, setforth below are the revised figures.

NY Deferred: balancttrk3ÿñ $136,000.00

Y 0 1447 Finance Charge ‚—U p 1½ a—aq— 2 12,289. 09

0 51 $155,380.00

1 ve —

Payment schedule: 0 at $3884.50 °

Payments due 10/15/61 through 4/15/62 $ 27,191.50

Interest accrued through May 1, 1962 __ 475.85

Total amount due * 27. 7,667.35

We would appreciate it if you would give this account and the five payment

note referred to in my letter of April 24th for Indianapolis Bowl-O-Mat

your preferred attention.

Thank you. ;

: Very truly yours,

BRUNSWICK CORPORATION

* ‘ : * ‘ 1 os. 4 ce j

4 0 Regional Collection Manager

JAR/al a

N vf A ; - ‘ m

0 = * * 2

0 5 >

N J f 26 2

ate ware. “th Le eee 2. 41900 *

* * 7 . — = |

2881

SUMMARY OF BRUNSWICK! S COMPUTATION ON

PUEBLO BOWL-O-MAT, INC,

* . ° 0 ° N . ‘ g 0 898 2;

° — . . . —

. Baste Lanes 3752, 096, 08

Elective Equipment & : ~~

Supplies 71, 312,42 ee, 4m i> os

Drillis uiprnent . 4

. 3 2, 160. 65 a a

_ Components

: Total $165, 569,15

$38, 000, 00

Tools . N 122. 50

* 2, 230. 00

3, 000. 00

Grand Total ----- $208, 941, 65

18% down ͤ—— — — 3 31. sl, 29

Balance — — $177, 600, 40

5 year interest charge based at rate of .1425-}----- 3 25, 308, 06 06

Total time balan 2 $202, 908, 46 a .

. c=

The time balance of $202, 908, 46 is payable in 40 installments, each in —

a o

the armount of $5, 072. 71.

yer ; ODSFOIA eg. a Hoeveves ;

I - AUTOMATIC PINSETTER CRDERS. . : 83-310

* ve. nee ad 4 ; 2 — 1 1 ° — ;

ine | © 2 9 Y 4, ~ Saas | US? Gender

9 59 — — 52 — — e >, ao 2 47. — — — °

+ +8. dz trO zu OPIRATIDG recess: 2 7 or A , 22 N ,

Iron PINSESITER ORDERS - g™, 2” 3-370 xemple 9. Totel Selling Price

0 — — weten 6417 R = 10 d£utomatic Pinsetters N , 98

— — N YO? undes 7 [eres Tax at 33 : $83,430.00

3 ; * * | a ä . Down Payment: .- went Ufc 8

becd ive 1. The objective of this procedure is to outline tne Reo td Sa vn) eae re oe .

7 reguirements for Automatic Pinsetter Orcers insofi> . Cash with order .

2s freight and drayege, cash payment, trade-in, | < at $300.00 per machine 83,000.00

finance charge, deferred payment terms, and ¢ise | 3 ' : 3

* counts ere concerned. Cash prior to delivery at

| | x. oP | $200.00 per machine plus *

General _ | a et. .. Sexes. ” 8 u, v3o. oo N

(Form 200. 7) 2% 4n order for Automatic Pinsetters should be taxs-. 3 a . ne yin lane |

( y only, on a Brunswiex Automatic Pinsetter Order, For | .. °° Trade-In ca +... o

00. 7. or „ — — 929 ee 4 a a

4 : : | ngs — I. Total Down Feyment 2 * ee

3. por other general provisions, please refer to U. O. 7 5 |! . Deferred Balance of Cash Sle Price ° 575.000,00

NB. 30, | a . | ee er _. Pinance Charge at 26% 1 7 “ 00.00

E . Deferred Ealance Pe i ok 898.509.005

Freight and u. All Autoratic Pinsetters will be sold F.0.B. orizin, oe — . 8 a. 7 *

Drayage plus local drayege. Under no circumstances are crcers ‘Weekly payments: . ee —_

4 to be written providing for prepaid freight. * 19 8 $2

' ic . 9 g cents per line for total numbe

Cash Payment | 5. The minimum cash payment required for the sale oz _ during previous week. * — asi omnes

r Automatic Pinsctters is $500.00 per pinsetter 8228 Se 5 is apes art

sales taxes. Of this amount, a minimum of $360. 30 é' „ Monthly minimums: u: i ce. 3 8

— per mechine gust be paid with the order and no crcez a 1 f oe ,

f ; _ will be approved until this amount has been recessed. e $1,250.00 per month during the period October thru

Pc. | : | 5 4 y. $500.00 per month during the per icd June thou

Trade- 6. | Trade-in allowances for pinsetters taken in trade on 5 . September, : a i, Peres

Equipment 4 Autoratic Pinsetter Orders will be considered ¢ 27 | 3 1 1

N 0 of the total down payment, but under no cirecumstences 5 „ o N a

19 ray the emount of trade-in allowance be used to Tecuce 7 ; mae ee Le ee ee | „ 2 ö

* Y the required cash payment of $500.00 per machine. 8 * N . Jaks

— 965 7. The finance charge will bel 262\ of the deferred celancé., wig ee

barge — 7 ; .. 9 ¢ nf 8

ee 70 ug N 4 OWLS 15 ˙10 Ca ysl Wye N ä * 5 :

Deferred 8. Automatic Pinsetters purcha od Ge deferred payments . g

Feyment Terms ——— will provide for weexly payments with. guaranveec ard 7 a ä

t uns. ‘ A - - .

. * , ae Weeklv pz ens - Feyzments are to be rece on Vonéey pe ae i 222 ĩ˙ - —

ö - . OF each Weex calctlated at tne rate of 12 cents pez ct

line for 211 lines bowled during the preceding ee. x 3 5 0 1

4 5

‘ — > o :

bd. . Monthly Minimim vewments - Cuarenteed Sent zz? since 3 70 1 —

Ds Will ds 522 5. 00 per meachnins escn gon 8 7 2 i BEST COPY AVAILABLE

the pericé Octoder trou say enc $56.CO 22222222 0 23 ae, m

q each month during the pericd June thru Sepvercer. * 8 | 2.

oy r. 2 0 a . : . w=

REV: 715/38 |... ö 72

‘ ——— „ 2˖ — 2 0 2 „* a „ 50 8

ws — Stile lI t lac lhl els 22227021

* *

5. whos .

UAEFORN OPERATIOS seeds: 4

AUTOMATIC PINS=STTER ORDERS .

° ; vo leader

ebe

RB-210

Covern-

ment and

Saducetional

Institution

Discounts

‘ 10/1/5 10

> Wee

10.

11.

e2llcwed to all educetions1 institutions proviéing

4 107 discount will be allowed to all government

‘agencies (Local, State and Federal) on Autoga tie

Finsetter Orders. This seo mi will also be

ati

—

the institution undertaxes the oblig ax n or opera sg

the elleys. Uncer this policy, the "10% Giscount wiil

apply only to the equipment purchased and not to

freight, mechanic's expense, etc. No additional csn

' @iscounts nor trade-in 2llowence will be allowed ox

pinsetter equipment.

4 2% cash discount will be allowed from the az Sound or

net sale on all Automatic Ansetter sales zien a>

peid for Within the regular discount period, with

the excention of „overrgent and educational instivuvions

receiving the 10% discount discussed in reer ~0.

This discount Will also apply to 411 sales paid f

prior to delivery. The net sale shall consist of

only the equipment portion of the contract inclucins

installation. This excludes taxes, freight, mechzuic’

expense, eto. ‘ ee .

. * — ow — *

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FP . J . „ : \ 2 REPORTERS

775 gta St te: i | *

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2 2 7 F 9 - * N l

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eed ter, | ae * . ®

224 “ae A. „ 2 5 2 AR“A #ANALYSIS . , ie 0

4 est 2 49 712 5 .

2. , te4 € G- ad *

7. N 1

N 1 re “HE

* ‘

25 1 hy 1 1 5 3 rueblo, Colorado

. r yy etna: rusble County, Colorudo |

* ’ — e 5 6 0 ‘ * I

xs # 0% ‘ 985 et had oe 12 And : . „* * 1 2 2.

— * 8 175 „5 N.. ** ; "= @ is ST ell

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9 4S * 28 14 1 * 3 * 1 8

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Dir etl ane, eel Se Se Pee . ob te ae

id 1144 * 22 * 221 KN

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— 1 see *

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3° r

hie Analysis Prepared h D bg a

* * 2 = ** * * * ®

TERCE - -£ a=. & * 1 : : 4 tee *

5 H. H. P . 75 8 oy a , : — * * .

Real Estate Specialist | F

, , BRUNSWICK CORPORATION ‘«-°. - n een.

1 — Y, 16th Avenue et sgt:

| 15. Colorado > oor ope 1

2 ‘ ‘ : * 5 a-° ö 5 *

1. „ A. 3 ‘ 7 “ % R >

2 Mais be, . 2. % Boe. ;

a 772,8 8 K. 1 4 ‘ *

itr PRET. woke ee 7 fk

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9 5 95 * 1. 4 dh * E.

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278. ; ° > - 6 Ss *

RS N Next

* * .

: te as 34 22 g

Ed 21 tu rz

4881

SCOPE OF SURVEY

The area covered by thie survey includes Pueblo, Coloredo and

Pueblo County, Colorado, located at the foot of the eastern

slore of the Rocky Mountains in outheastern Colorado. Pueblo

is a quick access to the mountain playsrounds of Colorado.

The city is 114 miles south of Denver and serviced by U. 8.

Highways 85-87 North and South, and U.S, Highway 50 East and

Vest.

Pueblo County has a gradual eastern slope of 10 feet to the

mile from the high plains of Colorado. The City itself is lo

cated at the confluence of the Arkansas and Fountain Rivers in

the fertile Arkansas Valley. Pueblo County covers 2414.2 square

‘miles and the City covers over 18 square miles.

Geographic description:

38°15' North, lonzitude 104°40' west.

Altitude io 4690 Feet.

i 5 —

Ed 2 grun

8881

TABLE OF CONTENTS

—

contre STRUCTURE

: . AGRICULTURE AND INDUSTRY

~\ POPULATION

| NEED FOR ADDITIONAL’ BOWLING CENTER

** BELMONT GUBDIVISION AND ITS ACCESSIBILITY

—

FOR ADDITIONAL BOWLING CENTER

The exictins bowling establishments in Pueblo do not come close

to filling the need in this City. Of the four bowling centers in

the City, consisting of 94 lanes, only about 40 of these lanes

would be considered ourrent in respect to desired service.

Enumerating:

PARK LANE - 10 alleys

Street parking, obsolete, assorted equipment,

and e facilities

‘ PAYBES LANES 12 Alleys

Street parking, steel mill area, assorted

equipment, overall operation not up to current

desired gtandards

rid *

-> * BOWLERO LANES - 32 Alleys

+ “Difficult to see from anywhere other than ime-

diate entrance. 25 winding steps underground

which is not popular. 16 lanes beck to back

with center island. This deal is built on a

7. former river bed and requires the use of water

* punpe continuously. These facilities can be

2 * considered barely adequate but certainly not

* | outstanding. 0

fOVL-OAUT 40 Alleys d

This bowling center is the only one in the area

to be considered as a current, adequate, desired

type of operation. There is plenty of parking

and all new modorn facilities. It 1% easily aco

cegsible, visible, ground floor and a modern

recreation center. ; :

‘These comments make it obvious of tho need and demand for more new

modern bowling facilities in Pueblo,

Ed F49b4X3

0681

BELMONT SUBDIVISION AND ITS ACCESSIBILITY®

Belmont area of Puoblo is 2.5 miles northeast from tho mid-down-

town seotion of the City. It is easily accessible north and south

by U. S. Highway 85-87, 2 four-lane freeway. Fast and west it is

serviced by U. 3. Highway 50, on which it is located, and Forthern

Avenue from south Pueblo and 4th Avenue from central Fueblo.

Northern Avenue ande4th Avenue join the Freeway.

The Belmont vection of Pueblo is ono of the newer sootions, and 16

adjacent to the million dollar Continental Fueblo Hotel. The gen-

eral trend in building has been to this area and i: considered to

have the greatest growth potential. There are presently between

6000 and 7000 people in this area consisting of workers from the

Pueblo Ordnance Depot, Colorado State Hospital, downtown businesses,

and upper echelon at Colorado Fuel. & Iron Corporation. Developers

advise us of the construction of 200-more homes in the area this

year. There is presently a large modern shopping center in con

junction with this section.

Every aspect of Belmont makes it desirable for a bowling center

of the newest and modern decor.

Distance from Belmont to existing bowling centers:

PARK LANE — 2.3 miles

K BOWLERO LANES — 2.8 miles

PAYNES LANES — 3.8 miles

. BOWL-O-UAT — 5.7 miles

#-Accompanying map

Ed 49443

L6SLV

This analysis has been prepared on a completely objective basis,

and each proposed operation is judged solely on its own merits,

For 113 years Brunswick Corporation has been instrumental in the

planning and building of thousands of recreation centers throuch-

out the world. This experience well qualifies us for ju’ ing the

merit of such an operation as proposed. Our diligence i ——

stant ly exerted to keeping the bowling industry prooperous. The

vol fare of the proprietor is as nuch a faotor to success as is

our own. ‘

It would only be prudent to assume from the foregoing text that ö

Pueblo can accommodate 50 more lanes of modern styling, combining

_ the utmost comfort and convenience that the bowling business can

offer.

“The economic structure is sound and stable; agriculture is a main-

stay, and industry is expanding,

Ths population has inoreased constantly for years and every indi-

cation points to more inoreases. The bowling population is also

increasing yearly es more people join the ranks of weekly parti-

cipants. This is stimulated by more and better facilities for

people to take advantage of.

Competition is limited in the Pueblo area by virtue of limited,

modern facilities. |

In-conclusion, considering all the facts as I have found them, it

is my reocomméndation to build a new bowling center in this ares.

d4ith proper management, such an installation should prove to be a

profitable investment for the proprietor and ?runswick Corporation,

now and for many years to come.

ole

Ed F494]

2681

WA \ em col.” 7 2 *

AREA ANALYS18 / 2—.

1146. i

cer tr

E COL D —

Pupblo is located 114 miles south of Denver, Colorado and 44 miles south of

Colorado Springs, Colorado, on Highways 85 and 87, now a four-lane froeway

between Pueblo and Denver. Puoblo County covers an area of 3,414 square miles

and the city of Pusblo itsolf covers 17 square milos.

Current estimates place the metropolitan population of Puoblo in excess of

110,000, U. 3. Consus figures for 1050 show a metropolitan population of

73,247, bowever, since that time Puoblo bas annexed 3,722 acres. During this

same period building permits have been issued for the construction of 5,127 |

new homes in the city mits; 626 now homes were construded in 1956, according

to a 1957 survey made by the U.8, Post Office Dopartinent, mail is now being

5 delivered to 103, 653 residonts in the city. The Rotall Trade Area has a popu-

lation of over 200,000, and the Wholesale Trade Area population exceeds 600,000.

The State of Colorado is o oeritencing & — in population. Conservative cstimates

place the population increase at $00 persons her week. The United states Poot

Office at Pueblo reports Puoblo's metropolitan population, since 1950, bas grown

steadily at an average of 5, 000 persous annually. Based on this trond, Puoblo should

a aR | EX LT

** —

Unlike many Colorado citics, Pueblo doos not dopond on the tourist businoss for ita = >

° ~ ou

economy. The buying power of Pusblo’s population is stcady throughtut the year, 28

~ N ‘

x. =

18 1

at r m nent

Total = 40,000

Manuiacturing 0 10, 500

Coastrucuon * 2,000

Transportation, Communloatioa &

Public Utilides * ’ 5. 000

whobo sale and Rotail Trade 2 6, 900

Financo, Insurance and Real ESstas 1, 000

Servico ; 6,200

Government 5 7. 000

Agriculture * _ 8,400

All Other 5 15 000

-Oocupationally, these workers are emplayed ss follows:

Profossional and Managerial 10 BSomi-Sidllod

Clerical and Sales -- 11 | Un-Skilled

Service . g 117 Acrioultural

Sdilod ” „ „

Nunigtpal, 7 1

> U ye 8

2 „„ Sa 1

, ‘ Softball Diamonds 7

, ‘+ > Basketball Courts o

— Golf Courses i

: Picuis Arcas ‘6

= Tennis Courts 1

N Lj „%%

Private, * 7 a * neg ft * *

doll Courses eh

‘" ** Bwimming Pools 3

. . Ridicg otablos ce

*. Roller Skating Rinks *

* Bowling Lanes _ 8 (10 lane bouse)

x 3 ‘ 5 (12 lane house)

: Me Se “Es (32 lane house)

: | “oy

, ‘ * w

“at

vd 11810

v6slvV

ati aupacl

1 Stadium 12,259

1 Bascball Park 5. 100

1 Municipal Auditorium 1,963

7 Motion Picture Theatres

4 Drive-In Theatres

N Tho existing ten-lano house Is located on North Main Street and hae no parking odor

than etroct parking. This opcration is doing the best it can with obsoloto oquipment and

{nadoquate facilities, The existing twelve-lano house is located in the stcel mill arca

and is also housed in an old building with nothing but stroet parking. Tuo facilitics hore

- are also inadequate and do not measure up to current idoas regarding service, accomo= >

dations, etc.. The 32 lano house is located in tho basement of tho now Sears Shopping

Contor. DEQ eS with 16 lanos on each sido of tho

— concourse. This installation is new and has only beon open for businass cinco February,

1959, The facilities can be considored as adoquate only, and not outatanding. Lolow

ground level installations are not popular, and in some instances are to be avoldod.

in Puoblo we have a ratio of ons alley bod por approximately 2,400 pooplo. Compared

f with the accopted national ratio cf one bed por every 1,000 people, it becomos immo-

diately apparent that thore is a definite need for more bowling facilities in this arca.

' Rocontly the Business Research Corporation of Chicago was commisstoncd by tho

MacGregor Sports Products, Inc. to survey tho bowing business and its potential

mtionally, u was dotormlnod by the Research Corporation ta 1957 that there wore

22,000,000 bowlurs in the United States and prodicated on thoir survey, —

a participation of 28,000,000 bowlers by tho yoar 1000. Following you will find a projoctica of

vd 210 tux z

S6SLV

population increase made by this orgnalzation:

2 1050 188, 200, 000

„. 181, 000,090

5 1000 * 1170, 400, 000

_ 1903 . : 1093, 300, 000

1 5 3 209, 400, 000

Numbor of families with Incomes above ——- ver year.

1040 1:0. 00, 000

1956 238, 800, 000 (50%

1966 41,400,000 (45%) estimate

Tho future potential in the sport of bowling sppears will follow the projectod future

ocouony best expressed In the rase © "more people, with mere time, and more

money", Tho population is increasing at the rate af almost 3,000,000 per yoar with

projected accoleration im the futuro. To this may be addod the increase of leisure time,

Tho 40 hour work week is today a rvality, and many places are on « 37-1/2 hour work

. wek, It Is prodicted that by 1966 the $3 hour work wock will be within the realm cf

: possibility, The factors, population growth, increased income and more Icisure time

each provide an impact for the future recreational facilities of which bowling is a Pant.

A primo factor is deciding the advisability of establishing a new entorprigo in any ſleld

is predicated on tho need for that product or sorvice, Today, moro than any othor time,

| i history, pecple demand and oxpect convenience, comfort and beauty, which only a

' modern business can offor, The bowling business is no exception, Bowling today is the

| greatest individual participation sport in existence, and new bowlers are boing added

| yearly at the rate of a million or more, Bowling has invaded the tolevised athlotic ovent

ficld, to the extent that millions of people each week watch top bowling stars compote

against each cther with thousands of dollars at stake, Brunswick is proud to have boon

Vd EGEUXS

96SLV

tho originator of the first tolevisod national bowling show "Champloaship Bowling", which

das boon on television sorecns for some four yoars. Dowling proprictors all _ tio

United States have loudly acclaimod this television show as having boon a strong forco

in bolping to incroase their businoss. ern |

; ea . + ; = oe 2

. ; . .

Tuo public today demands and eta comfort, convenicnce and styling which only a. |

~ modorn business can offor. The tndividual oF groups who invest in the bowling businoos

havo found tho same to be true of this businoss, Therefore, u is necossary that any.

. installation contemplated be the most modern in styling and equipment, The bowling

propriotors who combine ths most modorn and comfortable surroundings and outstanding

’ gervices will have the establishment most desired by bowlers, *

* —

There is ouly one couclusion that can bo drawn from tho facta as presented in this analysis -

a definite nood for additional bowling facilitiss, The area as analyzed will support up

to 100 lanos at the prosent time, Presuming that future growth in tho arca keops pace

_ with present growth, it is quite apparont that there will be an additional need for bowling

„* . g * 5 11 7 4 = 2 25 ‘

and recreational f andes again in the ＋ D „nie,

3 34 f . 2

16 bee's! l 3 1 W 1 *

e 27 „ ae “ea i > = oo 4.4 — * —

* ata > * „ . @ — ten

are . 4 25

aes , 1 W 2 . * 75 K* i 77 ’ *

r * 5 7 ° >

2 al 4 =. mh “4 1.

wre 6060 C2 & . 5.

5 „ 4 1

ees cae „

1 3 = 2 2 N * — 7 77 „ *

oe . — 2 * N 6 ”

4 . oe 0 _ 2 — — 32

7 75 Pasa 25

3. 0. callahan * . F n e r

Salos Engincor ee eee —

Drinsvick-Dallo-Collender Compan =>

—

a : 1 —

aS P

’ 5 és g + 9 2

L6SLV

= =the

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BOWL-O-hiAT

» 40-B

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les 12

1 V —— 1 —

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-_— PS

8 A1598

wy Exhibit 58

= /

2 | BELMONT

— LANES -245B

— pus —

— ee?

}

)

— 2

828

— —

* 2

)

N i STREET Map

. PAYINES LANES = {

i” ZANE POLEKO by 21%

ma , 2 pA tye

* 0 , -

Rie PINSPOTTERS Wie.

A SUBSIDIARY OF AMERICAN MACHINE & FOUNOD2Y COMPANY

Westbury, Long Island, New York + EDgewood 3-6500

May 31, 1961

Ur. Daniel Parke Lieblich

152 Market Street *

Paterson, N. J.

Dear Mr, Liebl ich:

Following your telephone call about ten days ago, I

investigated the matter of proposed new bowling facilities in

Pueble, Colorado,

Our Denver office has advised me that there is a

total population of approximately 90,000 being served by a

total of 94 bowling lanes which includes your new 40 lane Bowl-O-Nat

and a 24 lane house installed not too long ago by our company, It

is my understanding that the Pueblo area population contains

25,000 people of extremely poor financial means and that the

steel industry in Pueblo is operating at about 60% capacity.

These facts alone would convince us that new bowling facilities

for Pueblo are not justified, On the basis of those facts we

cannot entertain additional new bowling lane business in the area

at this time,

I am told there is activity in the area now to install

24 lanes on the east side of town and further that the proposed

operators have indicated a preference for competitive equipment,

In order to protect your investment in the area you may want to

contact the other supplier of equipment in order to determine

their feelings in the matter, In any event, Nr, Lieblich, you

may be assured that we do not consider Pueblo as a justifiable

site for a new bowling center instaliation at this time.

Thank you for contacting us and please feel free to

call on us at any time we may be of assistance, With kindest

personal regards, I am

Sincerely yours,

“jt r

72 A. Ze (Ors.

6. Lindsay-Crum /

| Asst. to Vice President-Sales n :

GLC: oek „ EX 4 e y 4

; ~ 8 » 0

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Ars Cen Mert ead cute? Ca eu. aoaei —

— — —— — — — —

BEST COPY AVAILABLE |

94 2184073

009Ly

K 2 4 % ˙*»»»»:ĩñ Pf 4 er ee

—

24 Lanes & %

6/5/62

Contract price

Cash payment

Deferred balance

Finance charge

Note

Payment schedule

Payment Record

It appears that on 10/19/62

ae % 2 — ere

Mug. COLORADO

183. 1149. 4)

_ Bs. Lisy

„Joes co —

90, 7

405,765 .\v

64 @ $6340.08 beginning 10/15/62

$1,000 was paid

1,000 was paid

1/10/63 » bbye. 02

r. fm 14 0 0 “be pt 2 &bty, «

Contract was then rewritten sometime in Spring ? of 1964 with principal of § 334,523

Interest of _ 120,428

, $ 454,951

64 payments @ $7,109 commencing on 10/15/64,

Payments made:

1/15/65

$300.00

* mn

PLAIN Vines | al

— 82

— 2 8

fal “ ©

„ YO / * —

ao |

——

Lineage per lane

Operating Cash Income

Interest

Depreciation

Organization Expense

Income (Lose)

Me ee ieee 9/9/04 = 8/91/85

53,815

33,484

51,260

2,034

(33,763) (25,3% (3,637) (40,967) (54,156) (75,916) (62,187) (61,697) (87,798) (50,093) (27,707) (17,302) (,

9,897

34 , 466

17,162

39,629

2,634

(13,307)

39,930

2,834

9,794

25,274

24,110

39,298

2,633

PUEBLO BOWL-O-MAT, INC.

16,182

Mee le ieee eee ieee een een «TOTAL

8,540 8,4% ę 7% 7,986 7% 98,0% 9,143

6.550 13,03 12,459 15,038 25,472 41,527 92,920

32,800 56, 100 540,33 3,07 3,2 33,439 23,140

39,559 39,590 39,743 39,749 39,960 40,356 40,440

A1602

Exhibit P8

EXO

PUEBLO OML.-O-MAT

1965 * 1966 1 4967 1 1968 * 1969

Bowling $168,779 $157,068 $159,922 $150,210 $144,576

Shoe Rental 3,459 22 3,51, „ 3,325 @ 3,506 @ 3,445

Snack Bar 21,494 In 19,456 139% 25,943 16% 29,035 19% 27,791

Rar 44,704 26% 25,007 16% 24,410 15% 29,073 19% 27,194

Pro Shop 4,744 24 6,04 4% 5,777 K 4,052 M 3,352

Mach, 4 Mien. 5,196 32 6,192 48 1209 4%

$248,776 $218,408 $226,586 $222,108 $214,344

Net Income I after cost of goods and labor!

Bar Snack Bar Pro Shop

1972 551 211 37%

1971 54 201 161

1970 441 171 (30%)

1969 _ om 16% (30%)

1968 301 171 171

1967 , * 18% 111

1966 32% 0 42%

1965 ous 11 2

Total M25 122% 100%

Right Year Aver. 4a 15% in

Pop each adddttonal $1,000 of Bowling Revenue, net income increases!

Bowling $1,000 @ 92 = § 900,

Shoe Rental @e ne. 0 ¢ Oe 27.

Snack Bar @ 22% * 200 @ ist 0.

Bar @ 252% * 230 @ 40 * 1086,

Pro Shop 9 ue 30 @ im * 4.

Mach. 4 Mise, @ 4% * 40 @ 100k ͤ ».

$171,098

6,950 4%

46,097 26%

64,465 30%

6,065 4%

6X 10,106 “7% _ 8,498 98

1 m

$154 ,999

22 4,036

19% 96,972

1 4,24

1 3,672

$252,777

$307,513

un 1 EAabt Year Total

$190,972

$324,363

1603

Exhibit P9

$1,298,364

37,022 M

253,488 20%

323,748 25%

44,670 M

$2,014,955

Ml — ~~ = — — — —

REPORTING DATE: MARCH 29, 1965

Francis

Olrector

Management Services

er, 2 *

** 1 * 2 1

„ — . 4

Manager - Management Services

EVALUATION REPORT # 76

EVALUATION REPORT # 76 2 2M) | | 1

5 10 N a .

* * LEMAR, INC,

| 2 5 POUGHKEEPSIE, NEW YORK

LEMAA,

' POUGHKEEPSIE, NEW ye

. 1

Old 11d u rz

5 . e | E FILE COPY |

Old 344984"

eln

— — — —— —

CRITERIA CHECKLIST FOR BCOD OPERATING POLICIES

, wane OF ESTABL1 SHMENT LEMAR, INC. CITY AND STATE POUGHKEEPSIE, NEW YORK

EVALUATION NO. . DATE OF EVALUATION 3/29/65 ° BCOD INTEREST __X_YES NO

x 1. Evaluated site is 16 lanes or more. 26 N

(NUMBER OF LANES)

x 2. Market drea.will generate sufficient lineage to be profitable. 780 to }

' ; . (RATION PER LANE)

* 3. Evaluated site will generate a cash flow the first year of:

, A. Positive Cash Flow §$ 28 389 - 8B. Negative Cash rio 3 —

4, Evaluated site will generate cumulative cash flow within 24 months after take-

over of $ 62°895 > . 0

5. Negative cash flow In the first year does not exceed 81, 000 per lane. Negative

- cash flow, per lane, In the first year is 8 — 4

6. Evaluated site will generate a profit la tite third’ year of $___ 29,293:

7. Lease for land and bullding does not exceed 34 months and contains an

additional 10-year option and one or more S-year options. Evaluated site

lease Is for 2 months with options of 2 years, 10 years, and 5 years.

x 8. In the event of a sale to a third party, lease contains provisions to release

Brunswick from lease obligations beyond the 34th month,

x 9. Lease does not provide an element of profit on the Investment to the lessor.

Lease Is restricted to a net amount of 5700-51 , 200 per lane. Evaluated site

Is for $ 1,000 per lane.

N/A lo. If not restricted, the long-term lease provides a 20% return on the

0 inves tnen t.

X 1. Obligations for chattels are restricted to the lowest negotiable price not to

exceed $1,000 per lane and if possible, do not require any cash outlay to

obtain previously developed equity. ‘

Xx 12. No commitment has been made to an obligation for purchase or lease without

copies of the legal documents or written representations as to the contents

being furnished by contracting party.

THE FOLLOWING COMPARISONS REFLECT COMPUTATIONS PRIOR TO ANY TAX ADJUSTMENTS:

„ 6s „

BCOD CASH FLOW PROJECTIONS 1 859.395 801, 156 906. 765 ;

COST OF PHYSICAL REMOVAL 4 22, 360 5 5

MeERIM LEASE REVENUE N 2 24,708 26,952 28,080

,AYMENTS ON AN 8-YEAR CONTRACT 32,87 65,748 98.622

ORIGINAL SCHEDULED PAYHENTS 153.680 43 ,680 43 ,680

Old F4944X3

909LV

. EVALUATION #76

This evaluation has been reviewed by the member of the Operations’

Section whose signature appears below:

COMMENTS : .

June 18, 1965

I feel that this location will need considerable

work-as it has been mismanaged ever since it was rebuilt

in 1961. The physical plan is not the most ideal, but 1

think that this is offset by the fact that it has more

walk-in business than most of its competitors. The rapid

growth of the surrounding area as well as the change in _

road pattern definitely indicates that we should make an

attempt to operate this location.

—

— >

9222

— oO

—

CONTENTS:

APPENDIX SECTION:

11.

111.

C. ECONOMY

EVALUATION #76

LEMAR, INC,

POUGHKEEPSIE, NEW YORK

BACKGROUND

CONCLUSIONS AND RECOMMENDATIONS

A. MARKET

. OPERATION -

d. COMPETI TION :

E. PHYSICAL PLANT _

r. SITE ANALYSIS |

8. LEASE

FINANCIAL ANALYSIS

MANAGEMENT AND OPERATIONS ANALYSIS

MARKET AND SITE ANALYSIS

A. LOCATION

B. SOCIO ECONOMIC

c. POPULATION

o. COMPETITION

E. SITE

F. PHYSICAL PLANT

Old 3#$944X3

8091.

rr A ESL POI, n

2 EVALUATION #76 .

LEMAR, INC,

POUGHKEEPSIE, NEW YORK

BACKGROUND

This 26 lune Gold Crown Center opened for business In the fall

of 1962 as a Lence Lanes establishment. The house was 2

replacement for a 24 lane operation which was operated by Mrs.

Ethel Levine, under the name of Dutchess Recreation Bowling

Alleys, Inc., that was destroyed by fire in 1961.

The Levine operation was originally established as a 16 lane

center In 1945. Eight lanes were added around 1954,

Lence Lanes was evicted by the landlord, Mrs. Levine, in the

spring of 1963. They had made no payments to Brunswick.

Mrs. Levine then purchased the equipment from Brunswick on an

el ght year staggered payment program. Though payments have

been made, no full year's payments were complete.

it should be noted that Mrs. Levine feels that she was over-

charged by approximately $85,000 for the equipment. She

still feels that Brunswick will renegotiate the contract to

compensate her for the alleged overcharge.

The Credit Department has been unable to negotiate any payment

program, within policy, that can be.met by the present

Operation. ,

-4-

—

6091

— k.... —— — — —— —— —

— — — ltl ee — em —Vp— — — —

: EVALUATION #76

RECOMMENDATIONS AND CONCLUSIONS

it Is recommended that BCO take the necessary steps to assume

control of this operation as soon as possible. This

recommendation Is based on the following facts:

A. Operation

This estabiishment Is presently generating an In season

lineage of 29+ lines per lane per day. The reason for the

low annual lineage (22 lines per lane) is a drop of 65%

during the summer months. It Is anticipated that solid

summer programs will be successful in lowering this drastic

decrease. a 8

B. Market

The population In the designated primary draw area Is

presently 97,500, with an cffective total of 95,400

eliminating 50% of the non-whites due to social and economic

considerations. This Is a lanes to person ratio of 780 to |.

This is below the estimated proper ratio of 950 to for

this type of market.

C. Economy

industry forms the base of the economy In this market. The

international Business Machine Corporation is far and away

the core with the employment of over 11,000.

The City of Poughkeepsie is the retail] trading area for all

of central Dutchess County and carries a sales activity index

of 238 which is higher than that of New York City.

Average household Incomes In the city are $7,390 compared to

a county figure of $9,092 and a state figure of $8,279.

Industrial development continues at a good pace. Land Is

available and local financing programs have been set up for

the use of Investors. —

d. Competition |

indirect competition during the winter months is low. During

the summer months, a myriad of outdoor activities present

severe competition, This is offset somewhat by an influx of

tourists to this area. a

There are four competitive commercial lanes In this market

area. la addition, 18M has eight fully automated lanes on

their premises for the use of thelr employees. This Is @

highly competitive bowling market.

-5- ‘

Old 944%]

OLOLV

ae SES n 2

EVALUATION #76.

E. ‘Site

The subject establishment is located just north of the down town

- area on the main north-south artery in a residential district.

Travel to the site from the south and the east requires ‘

traversing the downtown area. This is a problem during the

daytime hours, Monday through Saturday.

A new roadway, circumventing the downtown area from the south,

Is now under construction, This roadway will terminate within

one quarter of a mile from the subject site, greatly improving

_. access from the southern part of the market area.

Physical Plant

Dutchess Lanes, the subject, Is housed In an older bullding of

concrete and steel construction. The front exterior and the front

entry arc attractive, The control counter, the snack bar and the

cocktail lounge are attractive.

me sides and rear walls of the exterior of the building need

painting. The parking area is Inadequate. The lanes have been

squeezed In through the use of rear wall machines, the .

elimination of scoring chairs and the removal of some sections

from the 211 seating arrangement.

A garage has been annexed to the building. It provides for poor

lavatory facilities, a combination locker room and nursery and a

storage area. °

This Is not a good physical setup.

Lease

The landlord Is presently balking at the Brunswick lease offer of

$26,000 gross annually, plus 10% of all gross income over $170 ,000.

This guarantees the landlord approximately $3,500 annually over

bullding costs.

This bullding was formerly leased at an annual gross rate of

536,000.

. | BEST COPY AVAILIBIE

— —

Old 34914x3

LLOLV

4 8 EVALUATION #76

N . ' LEMAR, INC,

' | EVALUATION #76 POUGHKEEPSIE, NEW YORK

LEMAR, INC,

POUGHKEEPSIE, NEW YORK

PRO FORMA BALANCE SHEET

ss a: a

So i or

$102,950 $102,950 $112,300 $117,000

Shoe Rental 3,200 3,200 3,370 3,500

Pro Shop 3,200 3,200 3,370 3.500

* ASSETS: Snack Bar 22 ,600 22 ,600 24,700 25,700

— 1 Lounge 38 ,600 38 ,600 39,300 4) ,000

Current Assets: ther Revenue 1.550 9400 NI

coh ont raventery 0 $ 10,400 $ 10,400 $ 10,400 Total Revenue " 0 9 1153-700

Elxed Assets: . Pro Shop $ 2,400 $ 2,400 $ 2,530 $ 2,625

Lanes & Pinsetters ; $221 ,000 * a+ — — . — * A. — 12 148

: Reserve for Depreciation 27.300 75 Tota! f d ; 3 108 ; x 180 $3) 875

a Rane — 8188905 : Cost of Goods 5 ’ ’ ’

Net Fixed Assets 9 GROSS PROFIT - $144 450 $144 450 $155,460 $161) ,835

149,500

Total Assets $204,100 222 2222 gts 5

Operating Expenses $ 97,319 $ 88,700 $ 86,700 $ 86,700

' Brubswick Depreciation 34,700 27,300 27,300 27,300

LIABILITIES & NET WORTH del baia Renee : g

Brunswick Investment $202 , 826 $167,086 $128,863) 1 ; — . , , g

Ar La lg g 5 | Wet Profit (Loss) Before Taxes $ (15,269) $ 2,095 $ 13,856 $ 19,465

Total Liabilities & Ne . .

N Federal income Tax $ (1,006) $ (6 ,650), $ (9,343)

' Net Profit (Loss) After Taxes $ 1,089 $ 7,206 $10,122

NOTE: Original Brunswick Investment: ' a

71 LIE 27.300 $ 27,300 $ 27,300

Cash and Inventory lanes @ $400 ' 5 8

d pl lanes @ $8500 NET CASH FLOW (DEFICIT) $28,389 $34,506 6 37,422

Lanes an nsetters 8 Oe .

1465 aa rtſen $ 17,472 $ 17,472 $ 17,472

Net Profit (Loss) Before Taxes 11.923 23.6855 29,293

Net Profit (Loss) After Taxes 6,200 12,316 15,232

Net Cash Flow (Deficit) 23.672 29,766 32,704

BEST OOPY AVAILABLE |

" —

; mn

—

„ Las

95 —

ot ON 9

aay -8- 7 2

«J- — ° 8

, EVALUATION #76

LEMAR, INC,

POUGHKEEPSIE, NEW YORK

OPERATING STATISTICS.

EVALUATION #76

LEMAR, INC,

POUGHKEEPSIE, NEW YORK

_ EXPENSE DETAIL

Bowling Lineage:

Na. FORECAST Number of Lanes . 26 26 26 26

1964 1965 1 I. Deys Open 360 360 } 360 360

Operating Expenses: / Total Lineage 205 ,900 205 ,900 224 ,600 234 ,000

Salaries and Wages $ 49,500 $ 50,000 $ 50,000 $ $0,000 Average Linesye Per dane vr. 7,920 7,920 8,640 . 9,000

Payroll Taxes and Benefits 3,200 4,500 4,500 & , 500 Average Lineage Per Lane/Day 22 22 24 25

Licenses and Taxes 5,000 2.000 2,000 2,000 '

Insurance 4 885 2,600 2,600 2,600 Revenue Per Line $ «50 $ 50 $ +50 5 30

Utilities § ,000 9,000 9 ,000 9.000

Repair and Maintenance 9. 000 5,200 5,200 9,200 Total Bowling Revenue $102,950 $102,950 $112,300 $117,000

Advertising and Promotion 8,900 3,200 5.200 5,200

Supplies 4 834 5,200 5,200 5,200 N

Other Expenses 1.000 3,000 3,000 3,000 tel! . :

Start-Up Costs (A) 2,000 Per Cent to Bowling Revenue N N N N

Total Operating Expense $ 97,319 $ 88,700 $ 86,700 § 86,700 bop!

: ; * Per Cent to Bowling Revenue N N N *

Depreciation: ar:

N Per Cent to Bowling Revenue 22% 22% 22% 22%

ktall :

Total Brunswick Depreciation § 34,700 $ 27,300 $ 27,300 $ 27,300 Per Cent to Bowling Revenue 35% ‘35% 35% 35%

N 14 Gross Profit Ratio:

Bullding Rental $27,699 3 26,355 $ 27,604 1 285370 Pro Shop — — — —

Snack Bar

Cocktall Lounge 60% 60% 60% 60%

NOTE: (A) Start-Up Costs = cleaning and painting bullding Interior, Other Revenue $ 3,000 $ 3,000 $ 3,000 § 3,000

* 20

—

— BP

1 —

—

Old 24984*3

51817

BOWLING OPERATING STAFF & PAYROLL '

A1616

Exhibit P10

9 Sal, or Weekly Annual

Title * Ur, Rate Total. Total 9 1011 12 1234567891011 12 123456789

uty BAYS OFF

OUTER RBB

. —

, , F * 5 x

VANE € OLOG, PAINT, | 2,00 | __ 92.00 4100 i=

- ) ;

e 1:80 —| 0608 a .

f *

i }

: $21,040 ‘Total

SNACK BAR OR RESTAURANT

0 $1425 2). i __ = |

GAILL/VAL TRESS | 1.25 1. DAYS OFF

‘ $7,200 Total

COCKTAIL LOUNGE

BARTENDER 1 00 500 — 1 ny

an IL CA 1.75 1456 — e el

15. — *

49 3 % Total

Payroll Totale! 1 GO Bowling;

4 l Snack Dar & Restaurant; J. 6% Cocktail Lounge,

GRAND TOTAL ___ $50,000

EVALUATION #76

APPENDIX SECTION

ELNANCIAL ANALYSIS

The preceding financial statements are based on unverl fied

statements for the period ending September, )964, given to

Brunswick by the proprietor.

The lineage projections are reasonable for this market and

should be attained with e reasonable promotion program.

The revenue per line Is on, s 50¢ basis. in actuality,

lineage Is higher with « lower revenue per line, The 50¢

figure was used so that « leg! timate comparison could be

made.

The shoe rental, snack bar and cocktall lounge revenues ere

based on present revenves increased at the same rate 46 the

bow! Ing. a

The start up, costs of $2,000 wil! be necessary to cover the

costs of painting and cleaning the Interior of the bullding,

plus license transfer costs,

The Indicated lease cost of $26,000 gross was the Brunswick

offer on the usual 2 year, 2 year, 10 yeer and 5 year

program, in addition, Orunswick will pay 10% of all gross

income over $170,000, This is @ legitimate offer and this

should cover this lease, though it will probably teke

forecful’ legal action to consummate this deal.

This lease cost represents ® $10,000 annual reduction,

MANAGEMENT AND OPERATION ANALYSIS

A. Management

The bowling center Is presently being managed by Mrs.

Theodora Spler, „ married daughter of the landlord.

Mes. Spler has been the manager since the reopening under

the ownership of Lence Lanes. She has been working In

and around bowling centers all of her life, She knows

the business and she does an effective job of supervising

the Interlor operation. She has also accomp! ished good

results In the promotion of women daytime leagues.

However, she is admittedly weak on the promotion and

development of men's leagues.

Old nennen

Listy

1 EVALUATION #76

Operation

During the league season, this establishment generates a

lineage of 29 lines per lane per day. Approximately 75% of

this Is in league lineage. There is a good daytime league

progrem and a full first shift In the evening. However,

the second shift is practically bare.

The perscnne! appears to be careless In fulfilling their

duties and do not pay sufficient attention to customer

service. Housecleaning is only fair, though the machines

appear to be well maintained,

This Internal operation Is lacking In leadership and

direction. :

External promotion work among the men of the area has been

sadly tacking. s a

MARKET AND SITE ANALYSIS

ccetion

Poughkeepsie, county seat of Dutchess County, Is situated

on the eastern shore of the Hudson River, approximately

100 miles north of New York City. For the purposes of this

evaluation, the primary draw area is considered to be the

City of Poughkeepsie and the townships of Poughkeepsie,

Hyde Park, Pleasant Valley and La Grange.

Soclo-Economic

The economy of the Poughkeepste area Is industrially basec

The International Business Machine Corporation Is far and

away the economic core of this area with an employment of

over 11,000.

some of the other major products and the number of

employees employed in their manufacture are bearings (2,500),

pumps and separators (2,250), printing and lithography

(1,800), electronic Instruments (1,400), and electrical

products (370). |

industrial development, spearsheaded by IBM, Is moving ahead

in dramatic fashion. There Is land available and the local

commission has various financing plans set up to aid

Interested Industries.

‘

-13-

Old 34914%*3

8191

EVALUATION #76

The City of Poughkeepsie is the retall trading center for

all of central Dutchess County. The sales activity index

of 238 compared to a county Index of 105 indicates that

the core city draws shoppers from all surrounding areas. |

The average houschold income within the market area is

$7,390 compared to a county average of $9,092, and a state

average of $8,279. 44.7% of the households have incomes

between $4,000 and $10,000, with an additional, 13.9% in

the 527500 to $4,000 bracket. A high 21% have incomes

over $10,000. This Is due to the influence of N.

This Is a good economic profile upon which to develop a

profitable bowling activity. a

population

The population of Dutchess County increased by 28.7%

during the decade from 1950 to 1960 to a total of 176,008.

it has continued to increase to its 1964 population of

192,493,.a gain of 9.4% since 1960,

During this same period, the population of the City of

Poughkeepsie decreased 6.6% to 38,330, while the popula-

tion of the Town of Poughkeepsie increased 60.9% to

32,164. “Also during this period, the population of the

Town of Hyde Park increased 106.7% to 12,681; the Town of

La Grange increased 166.6% to 6.079; and the Town of

Pleasant Valley Increased 47.1% to 4,064, These dramatic

population increases were caused by the Industrial boom

created by IBM,

These population trends have been continuing at a slower

rate since 1960. For example, the population of the core

city has decreased to 37,300 In 1964, while the surrounding

cities continue to grow.

The 1964 estimated population for the outlined primary

market area is 97,300. This Is expected to Increase to

over 105,000 by 1970.

Non-whites make up 9.6% of the population of the core city

and 5.8% of the county. This locates the vast majority of

non-whites within the core city. Because of social and

economic considerations, 50% of these non-whites must be

discounted from our total population. This leaves us an

effective population of 95,400.

This population breaks down into the following age groupings:

29.4% under 18 years - 57.1% between 18 and 64 - 13.5% 65

and over. This is a good population profile upon which to

develop a profitable bowling activity. 4

** —

— ct

-14- ; =

6L9LV

EVALUATION #76

d. Competition

Indirect competition during the winter months is minimal

In this area. Ouring the summer months, a myriad of

outdoor activities presents severe compe tition. This is

slightly offset by an Influx of tourists to the area, but

It Is still a severe problem,

There are three competitive bowling centers within the

primary draw area and one on the southern fringe of the

draw area which must be considered.

A synopsis of these houses 3 as follows:

Hoe Bow! County Lanes - (3 miles from subject)

30 AMF. lanes, cocktail lounge, snack bar, good concourse,

adequate parking. This wes originally a 20 lane house to

which 10 lanes ‘were added In 1963. There are presently ‘

280 teams bowling In organized league play at this

establishment. This establishment Is estimated to generate

30 lines per lane per day during the season. it should be

noted that this house has closed down entirely during July

and August during the past three years. .

Hyde Park Lanes - (6 miles from subject)

16 lane Gold Crown establishment, modern in all respects,

with cocktail lounge, snack bar and good parking. There

are 120 teams bowling in organized league play. The

estimated annual lineage generated at this house Is 22

lines per lane per day. .

Mardi-80b Bow! - (24 miles from subject)

38 Tane AMF house, modern in every respect, cocktail! lounge,

snack bar and good parking. There are presently 390 teams

bowling in organized league play. The estimated annual

lineage per lane is 32. This Is the best location in the

market. .

unliday Bowl-0-M3t - (8 miles from subject)

36 Anr tenes, modern in every respect, cocktal! lounge with

enter tal üment four nights, snack bar and good parking.

Ther. are 364 teams bowling in organized league play. The

estimated annual lineage Is 32 lines per lane per day. This

house Is located just beyond the southern fringe of the

outlined primary draw area. Therefore, It Is considered

only 40% effective in this market.

Old $944%3

0291

N EVALUATION #76

Including the subject 26 lanes, there are 125 effective lanes

sorving a present population of 97,300 persons. This Is 0

lones to person ratio of 720 to l. The estimated proper

lanes to person ratio In a market of this type Is 1,000 to I.

The subject house should be able to attain and maintain the

projected lineages; however, three of the competitive houses

are almost completely double shifted five days @ week,

Sito Analysis

Dutchess Lanes, the subject house, Is located on the main

northerm artery just outside downtown Poughkecpsic. It Is

situated in tho heart of 2 heavy residential area.

Travel to the site from the south and the east requires

driving through the downtown area. This Is not a ser lous

problem in the evenings, but it Is 2 problem weekdays and

Saturdays.

A new roadway circumventing the downtown arca from the south

Is now under construction. This rozdway will terminate

within one quarter of @ mile from the subject site and it

will enhance the value of this location.

Physical Plant

The bullding In which the subject lanes are housed is of

concrete and steel construction, The outside front and the

entry way are attractive.

This bullding originally housed 16 lanes. An addition of 8

lanes at right angles to the existing lanes was made in 1954.

After the fire, 26 lanes were Installed in line. To

accomplish this feat, rear woll machines were used, sections

were removed from the 211 settee arrangement and no scoring

chairs are used. Even with this arrangement, to reach the

control counter from the main parking lot, a customer must

walk In a six foot corridor behind the bowler's settces, the

full width of the 26 lanes. When leagues ere bowling, this

becomes an obstacle course.

in 1963, an adjacent garage was purchased and Joined to tho

main bullding. In this area, new tollets were installed (a

poor setup), @ nursery and locker room was developed and the

remaining area Is used for storage.

The exterlor of the building needs a good cleaning. The

parking lot Is unpaved and Inadequate.

The control counter, the snock bar and the cocktall lounge

are situated In the main entry. These are attractive and In

good condition.

-l6-

Old 2$9$4%3

L29LV

Tee 7172 —

22 22ND —

Daze Pile

„ Ur

EE Deo TT :

22 7 22 are

nog ae? MeA2 207

BEST COPY AVAILABLE

—— —

eer — —

— —

Old 218K

2291

10 4 4 0

„ ax BOWL-O

1965 1 196 1x 1967 2 1968 1969

Bowling $177,306 $181,841 $164,676 - $148,670. $141,620

Shoe Rentals 4,867 32 5,077 32 ~ 4,688" 32 4,706 32 5,556

Snack Bar 32,075 18% 295677 16% 22,574 144 19,772 11 18,958

Bar 115,984 631 100,229 55% 130,434 79 102,141 69% 102,217

Pro Shop 7,568 4 3,984 32 4,546 32 . 4,096 32 3,419

Mach. & Misc. 2 1 ---4,559 3% 5,840 22 4,517 32 3,074

„* . 2 oe & 0 * ; ° ‘ .

, | $341,167 $327 , 367 $332,758 $283,902 $274 ,844

Net income 1 ter cost of goods and labor: é J

1972 — 106 3

1971 304 252 10

1970 341 30 22 .

1969 322 10% „ 2

3 — 1565 30 111 — 367 1

1967 57% 4 232828

1966 322 15% 131

1965 3552 23% + Oz .

Total 4282 136% — 24

night Year Aver. * 171 31%

For each additional $1,000 of Bowling Revenue, net income increases:

Bowl ing $1,000 e 902 = $ 900.

Shoe Rentals @ 4 = 40 @ 90% = 36.

Snack Bar @ 15% = 150 @ 17% = 25.

Bar „ 622 = 620 „ = 335.

Pro Shop @ 4% = 40 @ 313 132.

@ 2. 20 @ 1003 22.

Mach. & Misc.

1970

z *

$165,707 -

7,306

132% 24,352

721 85,984

121 5,978

121 er)

$292,408

4 1971 - &

* $198,421

3m 98,244 42

131 27,912 142%

321 82,417 422

* 12,40% (61

=z 6 AOR Od

‘$332,799

A1623

Exhibit Pil

Yr .

. 1972 Z Eight Year Total

$226,123 961,404, 364

9,43 42 49,789 42

29,273 132% 204,393 15%

145,125 642 864,531 622

16,358. 7% 60,353 42

"$429,388 2,610,553

1624

Exhibit Pl2

= mnt ap YK 12

41a. 8/91/62 MM ie 8/91/65 191/66 eee eee eee 0/91/70 een eee TOTAL

Lineage per lane 10,891 22,717 «12,220 20, 526 ‘10,213 10,040 9,026 8,098 7,513 %%% 9,754 10,526

—

Operating Cash Income 26,128 78,691 74,337 77,700 53,207' 4,429 48,219 (10,022) (20,480) 5,066 39,762 75,368

Interest 9,011 9,009 12,508 11,315 7,675 5,198 2,586 1,433 2,458 4,341 4,205 2,673

Depreciation 14,227 14,598 21,151 25,768 26,172 27,018 27,701 27,735 28,244 26,519 30 ,227 31,292

Organisation Expense 1,°69 2,095 2,095 2,098 2,100 372 -0- -0- -0- -0- -0- . -0-

N 4

Income (LOss) 11 2,321 52,989 34,585 38,499 17,140 3,841 17,932 (39,190) (51,182) (27,098) 1,821 47,871 103,527

Lineage per lane

Operating Cash Income

Interest

Depreciation

Organization Expense

Income (Lose)

BOWL -O-MAT PARAMUS:

O/21/6, 9/91/62 8/91/62 8/91/64 eee O/91/66 98/91/67 8/91/68 8/91/69. B/91/70. 8/91/74

13,630

105,460

18,0

47,461

1,657

37,746

12,192

73,278

17,461

36,757

1,621

17,419

11,250

50,269

15,299

37,342

1,550

(3,922)

10,70

62,745

10,476

97,427

-0-

14,840

9,355 6,117 7,490 6,029 6,063 6,906 6,996

43, 7,620 13 (13,572) (6,6%) (, 10,420

9,304 8,012 9,247 9,762 10,158 11,055 12,901

37,432 38,902 39,555 40,523 40,605 40,956 41,165

-0- -0- -0- -0- --- --- —

(1,644) (39,894) (48,649) (63,857) (55,409) (55,153) (44,536)

1625

Exhibit 713

O/91/72 TOTAL

6,780

43,207

12,554

42 ,466

(10,542) (253,601)

NUN ER OF

_ LANES

384

PARAMUS MARKET

NAME OF

CENTER

Ten Pin

Fairlawn

Lodi

Interstate

Bowl -O-Mat

Rt. 4

Esposito

Martones

Eclipse

Bowler City

Club 300

DISTANCE

FROM

BOWL-O-MAT

1/2 mile

3 miles

5 miles

7 1/2 miles

2 miles

1 1/2 miles

31/2 miles

4 miles

2 1/2 miles

5 1/2 miles

148 „ob has Sh of market

ALL BCOD

—

Pid 10613

Nes

41627

Exhibit P15

5 14 1 14 e 1 Wel 1 tie * 12 1 1 (1972 & Eight Year Total

Bowling $160,692 $143,437 $136,573 $125 ,667 $136,197 $138,674 $148,482 $195,775 $1,185 ,437

Shoe Rentals 5,298 NM 4,703 M 4,645 NM 4,251 N 5,452 4% 6,064 4% 7,981 32 10,939 6% 49,333 4%

Snack Bar 35,318 22% 47,136 39% 61,558 45% 49,913 40% 50,1% 37% 51,093 37% 42,639 29% 40,886 21% 378,679 32%

Bar 59,221 37% 60,131 42% 54,914 40% 49,097 39% 47,220 35% “4,891 25% 43,495 29% 36,867 29% 405,836 342%

Machine & Misc. 4,006 21 4,617 @& 3,60, en 3,60, n 5,512 4,699 2,725 2% 3,058 2% 31,959 3%

° $264,535 $260 ,024 $261,491 $232,529 $244,457 $235,361 $245,322 $307 ,525 $2,051,244

Net income N after cost of goods and labor!

Bar Snack Bar

1972 542 16%

1971 44% 19%

1970 31% 6%

1969 28% 6%

1968 32% *

1967 27% 22%

1966 37% 23%

1965 04 mth)

Total 299% 116%

Right Year Aver. 37% 15%

Yor each additional $1,000 of Bowling Revenues, net income increases!

Bowling $1,000 @ 90% = § 900.

Shoe Rentals @ 4 40 @ 90% « 36

Snack Bar @ 32% * 320 @ 1st « 46.

Bar @ Mie 40 9 xi 126.

Mach, 4 Mise. ¢q we 0 1004 .

I M NEW TO THIS bu-iness, and

a lat is one of the reasons Why l am

— .

so pleased to be here with you todzy.

I want io just accomptish two things:

one is just to tale shout your business

and the second is to introduce to you

Jim Urlanek, who is the brand new

president of our Bowling Division.

Jim's Leen on the job for alout a week

cad I thought it would be a little rough

to ast: him to talk to you with that

short experience.

In talking business to you, | would

like to review two things today. The

dra thing that 1 want to go over are

the new policies that the Brunswick

Corporstion has adopted in the past

year. And the second thing that I want

to talx about at some length are the

saide lines that our legal people have

laid down for us in she concuct of our

retail bowling operations that you ou

‘now of. I have been led to Letieve by

many letters that this would Le of some.

imetest to you and, therefore, I am

going to 30 into it in sone detail.

The first thing is our new policles.

These consist of four dierent but te-

Isted points. In the Ars: place we have

ees sy for our bowling =. hrm

eee second new policy is that

— omy will we have Arm prices, but

We weds, ws ll er e

> . *

' 2

> 80 32

Dee creer meee

—

141

\ rm! i N N

— « ™

Provebly no single presentation during BPAA’s Sire bee conventisa 10

. thoroughly copturcd the inturost of oll BPAA members cs the speech éciverca

by Joha L. Heron, president wf Stunswice Cocparction, sctare GA Spear seer

Jon on June 24. Thurcicre, M. Hoaican’s cem ore reprinted dete iA Tee.

. Another ccucle, decling with the. reaction of the 22AA. membership to ince

remorks ond other tested ems, OpPIs‘s OA MEAT pg ·

Aso have, at this time, a more realis-

2 . -“~ nn on

tie credit pelicy. These taree policies,

Scitec tO mane suse that no-

body in the bowling business gets frorm

Brunswick 2 better deal thaa anyone

else gets. And you can rest sssured

that when you get our quotations ior

prices, terms and conditions oi sale,

that you have got the lest there is. The

fourth new policy or decision that we

have made in the past year is to oper

ste some bowling centers courses;

anct- EWU many ot you are con-

cerned with this decision.

When we made these policy decisions

in the corporation, we suticipated some

reaction irom the Loving proprietors.

And I can assure you that we have not

Leen disappointed. We ave convinced

thet these changes are sound, and it

may surprise you to know that some of

the bowling propeieiors agree with us

gud there ate also quite a few that

don’t. The essen that I say that these

decisions sud policies are sound is

* . . 2 1

because they are for the good G d.

whole industry. They ate simec .t

making the bowling busicess a more

profitable venture anc, therefore, they

ee fer we tun. We evntly ate ia

EXHIBIT A~| 4185

the business ol sclling to you money:

maxing machines. Aad if they do tot

they are suecessiul; end, we ore. And

if they don’t, you * *

Tue vast majority of

prictors ate hapny with telt »esidess.

They are happy with it Lecsnes it is

profitable and id. -) are happy with it

because they see a future. Aiiesting to

this foct is the fact that more buw.az

forward ww ex-

ome

- —

e Ste Ree

bowl: pro-

proprietors ate locking

panding at some time in the iuꝛuse.

There is a minority group, Sowever,

that is not doing so weil. And ct c

ing at this minority group who are un-

able to meet Uieir obligations, we seve

analyzed the situction and dete gte

three causes for their truelles. za the

first place, their establishment may »

in the wrong iocstion, In the sews

place there may here been 3 las of

adequate capital in the business. In tre

thied place there may be wainierested

or inadequate muragement. d. gen-

tenzen, these ate the tarce res-ons h

: 3 ; ce PS + 0 * * — -

beulinz csteblizh:aents zl. Now ween

we sre feced with the suction the: 2

propiistes is unsiie to psy bs wust be

owes, we go ali oct and make an ex-

be sstive scarves! will hir. e:

Rt Nin reer!“ 5

3 6 3

—

>) ~ — fm

SS SL EASW ES:

JISEUSSGS PUES WLC

L2d 34944%3

B29LV

EDU Dade ke

* — — ee ree

—— —

—

L. heslcoa, Inveswick Corporo-

is) presidont, dee GA ODEN soe

gon of SPAA's Sorc canvel ccavention

3 Sea Jon, Pente Rico.

of arranging things so that he can have

a heathy and profitable business, be-

cause it is only in this way that we can

profit. When we have exhausted ail

possibilities of helping, we are then

izced with a decision. We can either re-

nersesstie equipment or we can let him

go on not paying. There are only those

two things.

We have cecided in these cases that

the right answer is repossession. And

the resson for this is that we think it

is unfair to other bowling proprietors

who are paying us or our competitors,

to give some people a {ree ride. Alter

we have tepossessed a house, we then

analyze the situation by sending in 3

team of peopic who are prepared to do

a thorough job. li the house is in the

wrong location, there isn’t much that

ve or anyene elze can do shout it. Aad

in this case we have to physica.ly ge-

move our equipment. II. however, ie

problem is inadequate capital or man-

agement, we then are facec with 3 fur-

ther choice. We can either zeil the es-

tablishinent or ojer.ie it. Now ii we

can sell it, we will. But, as you know,

at this time with investors, the bowling

Lusiness does not have too good a repu-

tation, I think it should have. I thcuk

it's a very goud business; but. the fact

is it doesn't have. And, therefore, sales

are kind ef hard to come by. 80 in

many cases, We sie then forces to op-

erate. Now the things that I have just

gone through, I would like to sum up

an . put together.

When we are in troul.le and a pro-

prictor is in trouble we have jour

choices: we can repossess and remove

our equipment, we can icave it in place

and not collect, we can sell it for the

equipment price or we cga operate it

and rehabilitate the business and seil

it as a good business.

We have had letters irom proprietors

objecting to each of these four courses

of action. And we decided you can't

win them all and we might as well do

the thing that is right ior the dowling

business, because whatever is right for

the bowling business is right ivr us.

We beiieve that a house that is sick

or that has been closed down is worse

for your business then a heslthy con:

petitor. And I wish you would think

that over. We also believe because of

this chat we should only pull our equip-

ment out of the house physiccty as 2

last resort, Lecause this gives the busi-

ness of bowling a Lad reputation in the

area. The best toluion that we sce ior

you and for us is to operate until these

houses are profitcble and then to sell

them on a multiple of earnings basis.

A lot of people have said to me, “You'll

never get that much.“ I don't see why

net, because other businesies cre sold

on this basis and I don't sce in what

way the bowling business is dieren:

in as far as being a business is con-

cerned, The thing that this will do, to

sell for a multiple of earnings, is get

people out of the habit of thinking of

bowling establishments as piczes of

equipment. A well-run Lowliag estab-

lishment is a going concern and has a

much higher value than the simple

value of the land, buildings or equip-

ment that is installed thereia. And we

intend to do everythiag that we can to

make sure that we increase the value oi

your investment in your business. So

much for chat.

When we decided to go into the op-

erating business, we asked our legal

counsel for advice as to what we must

do to make sure that we obeyed the

laws of the land. Lawyers can ge:

pretty long-winded; Lut, I have 2 ieee

ter irom our legal people (outside lege!

counsel), whicn covers fouztcen points

which they tay we must do in order

to Le really right in this pusiness.:] am:

Sse BRU NS wits, 179er

0 * 94.

— ä—ä ↄ—55— —

—— — 4%

—

2 ***

——ͤ—ͤ—y— 2 —

Led E9bUXG

629LV

* 3

ner

(Wwntinae! jrom page 25)

—— - d. ed. 1 * to you, Lecaure I

wt tha: J get i: right

and | think it’s ban that you ls.

z. ine Stn in 6

think tsese

cover a lat «f

have heen worried

vy cid for some of the

prope that faa! hese in ike

last few days. Tiere is a lot of pre-

mite in this letter from the lawyers;

get down to the meat oi

» "Yuu have asked us to fur-

lest — le lines for zuck howling

establisimnents to be operated by — e

Brunswick — sition. liere they ar

9 ee : *

len CoveetiaV, zaun 4

mes: zn, will

io of. of

% ¹˙ elects yuu

7 - „ 1 “+

ale, I no. th

acd with

I. Where any such bowling es-

tablishaien: is to Le operated

by Drunswickx Corporation di-

+ Fst} v. or sneirecuy throucn a

— cor; Orate su! > id: y. 2 paratc

S hocks and records Cue de

kept, ici ecring in Gazil the eani ·

tal investment, income and ex-

penses Of egen such establish-

meat.

. Zehoseersed pinset ners and

alleys "in entatiashimen e

ys in 88.181 In: * —

Wes Tor newly set up ior opera

we 101. 2 * Drun swieck Cor poration

Ab sh: Ould be can. tatized a:

en —

wick" 5 Current —.— prices 351 jnis

cable to the resale to others of

like repossessed goods in similar

condition. l

“3. Brunswick Corporation m

— —

econ. 2.0, mocernize or car

B: ns-

—

arge SUT C18 Werte, using

1 — —

ci: et new of 7 0 88

v — . —ĩů—

Wick dn order to me

se Q funs-

oc 5

— ͤ— ͤü—̃ —— .

‘Ss them more cela, attractive

7 1 — *

and proſ.t ale. In such cases,

tie so of such Brunswick

—

Vd” ont

VN QY fe

205 ss! Lol, 28 be ch tharged to the

Aides at BE A Wiss

curren, 1 e zor ihe sale to

“oilers of ne goocs in similar

condition.“ i

These three points really are pro

tectinz e you fro: m unfair competition

from bowling cenlefs Operate “d hy us.

We set them up as if they were inde-

pencent entities, Lecause that is the

* ve are going io have to sell them.

1 point:

5 — Brunswick Corporation

shou ia 30! consi: 16883 peel al: any

— —

5 how! ang establishments in new

2 ' * a

tien ior tie purpose of

_ we — ol

ac, ein hp eG

Pa Se ieee — unless it

has bees Ferm * a prepes

survey in each case that 2 lo-

JULYAUELUST, 777

‘ 3 =

1 9 f

N om i

. 14 8 „ 2

‘ whee “tel ert S „Herta

25 3rEFfä —

— —.— ee

be. iA , A Nisdnge-es! Lu-

lishusent in the “ica ad that

* : :

N Gthee person or entity is

— — aun, gil

Allee: * e ts tency, avic

aud willing ty ohen an estab-

Bene be and :

lieliment in such iccation.

. Brunswick Corporation

should not A zulre 2 n am 3

Lowling esteltishmeat er-

wise than through the aecess!

ol repcssessing pinsetlers or a

leys unless it should appear that

such estaltishimnent had become

a failing imisiness and ti:

operator tnd Ned:

wick Feri 7 * — on 4

“6. Bowling equipment “ahd

suppiies received by any Druns-

wick-operated establishment

from Corporciion

should be charged to t!

lishment at Brunswick's current

suggested list prices fo. the sate

of sin silaz sup: ales Zud equin-

ment to bowling e=tabiishmenis

by Brunswick distridutozs.

7. In the event that any arti-

cles of bowling equipment or

supplies sold. by Bcunswick

Corporation sl.culd be in short

55 2

Srunsv ick

„

sie este ue

avaioute supply in an equitable

manner between Brunswick-

operated extablslumeits and un-

afiiliated Brunswick customers.

S. A Brunsw ick · operated es-

tsblishment may engage in d.

vertising 3 and PTVMO! Gab 4a} wa

level of expencitures compar-

able to that of sounciy mana

bowling establishmeats —

ated by others.

9. Any sdver rtising or promo-

tional cid given by Brunswick

Corporstion to its own bowling

establishments, spart from local

advertising or promotion

charged to ihe operating ex-

penses of such establishmenis,

a — +

it shoul prorste Ui

siioust be mace availabic on 2

— — — ——

proportiayzie:y ejusl basis to

Vell Giher buwuag De ονẽ

operators who are Brunswick

customers.

“10. Linesze cl. arges of any

Brunswi ICKY, ilo

ment should be misintsinca at

zs hich a level as local comncti-

my”

—— — = —.—.

. !

es ssblishe

tive vu: een — r er-

— — 9

mit. Special prices, tera = id

cona:tivis for league play

shovid he according to a non-

We think that our fair tr

is a good one.

you do. And we are going

to fair trade. What ü. is means, gentle

men, is that we can’t sel! Brunswick

bails, bags and shoes, things Uist aze

fair-tzaded ia our own estabuelrients.

We are going to

thing else under some other mark.

Point 13.

. “13. In the purchasing of jood,

central buying agence

diseriminatocy list adomted by

such esialblislinent and should

be compatalle to the prices,

terms and conditions of repu-

table compethon, as nearly 3s

might be determinable. Induce-

ments used to obtain leagues

should not be so attractive and

persistent as to smperit the

business of any existing estab-

lishment.

“11. Balls, bags, ond

other merchandise sold in’

Brunswick-onerated establiah-

ments should be sold at Bruns-

wick's suggested retail list prices

for the retail sale thereof ia

— bowling establishments.

Shoes

„ Brunswick bovling equip-

— and supplies handled by

Brunswick-operaied Lowling es-

stablishments should not be iaiz-

traded ia saies to other bewliag

establishments in the same

state.” .

liquor, merchandi-e and sup-

plies from sources ot! her than

Brunswick Corovuiten.

wick > operaied

should obtain writiea statements

from the sellers thereof that the

prices paid and i:uiucenients re-

ceived by such establish. cus Je

not — inst other

bowling proprietors purchcsinz

goods ‘of the same grade and

quality [roza the same sellers.

Purchasing for Brinswick-op-

erated establishnients may Le

centralized, provided that the

should

not induce or kaow.nzly receive,

directly or indirectly, any un-

Jawful discrimination ia prices.

terms, conditions or services in

connection with such buying

14. Neither Brunswick Corno -

ration nor any subsidigry oper -

ating a bowling cs:allishracg:

2 cuts

estsbiisiments

“3

—

- shoul 24. become a member of

PAA } r of ony cca! Elisze

thereof, or similar organization

(continued on nex! poze)

de pol ĩey

And we think that

to con:in

———

have to sch sCmce

L2d 3$914%3

OE9LV

we oem «eo

ie ee P—üũ l..

Oe * 4 ore we mee 4.

“eere

* . , i „

Cantine from 2 vious pes)

of bowling propricio’s. No one

enpieyed by Brunswick Corpo-

Tatien or a ider auh

agree or cooperate with any such

organisation or with any other

howling establishment operator

10 Ex prices or to restrain or

limit in any way er ion in

the opening or ojeration of

bowling establisuments.

“In the event that the foregoiag

guide lines do not suficicatly answer

any questions which may arise with

respect to particular circumstances or

transactions. we suall Le ! lappy to dis-

cuss such questions with you when

they crise.”

This last one, the one that has to do

with the BPAA, has been taken up

rather exhaustively with your execu-

tive committee by our Geacra! Coun-

sel the day Leiore yesterday. I think

it is clear why we feel the way we do

and what steps can be taken so that

we can joi: the BPAA, which we would

very much lixe to do.

I know that some people are very

Suspicious of our motives in sctting up

—

retail estalvishmenis. Peovle are aizeid

that we are trying to dominate the

luwting business. To give you some

idea of how ungrounded these fears

ate. we fizured out thet the investment

that you have in howling estabiish-

ments exclusive of —— and iaad

is jour bition, four hundred million

dallars. lf we were to tc aud acquire

ten per cent of Lowl: establishments

in the country, this woutd zuean that we

would have to invest ia them four hun-

Cred and forty mitten dollars. Cor mer

Worth is two hunde tiason dullars.

And this includes land and buildings

and a lot of other businesses besides

bowliag. So that in order iv have a len.

per eeot ownership of the Lowling es-

tablisiments in this country we would

hove tw give up all our other Lusinesses

and invest everything in that; this we

are nut about to do.

I mi; zht Say that these fourteen points

that I Tead to yuu ai Tre tuw our F policies

for Fis operation of Ont De-

ters. These we will _Jollow,

We think that the bowling business

is a good business. We know that a

tot of people in years gast have run it

down. Pronrictors felt that they didn't

1 10

want 2 We Waitin 2. . ies i

wrong. We think you ougli to 172 ties

word. hroug! th the SPAA or cn 7

means that comes to heul us: a gen.

business you are in, because if you co

the valuc of your investment wei re.

More peop'e e will come into the business,

sure they will; Jad, that wil m:ean taa:

you are in a growing dyazmie 1

ness and one that makes money. We

think this is important aad we eve =

lot of things coming along to uel you

in this enucavor.

Now I’m through. I just wanted to

tell you, {som à corporsie s:an. hoi. :,

how we felt about the Lowiing

ness. We think it is great. We went to

be in it. We want to Le leaders in ik os

we have been in the past; and, we are

going to do everyting

spot.

285

* * 3 * „. *

wv eee — 22

—2 224 —

September!

Back

Bowlin

12d 34944X%]3

LE9SLV

A1632

Exhibit P29

— — ee +

= +s ; "tho ln of og 82 20 Is:

HOW TO MAKE MONEY

—— — — —

cs oot ee

it 2 * —— *

7 ————— ee. eee ee „

. . : . > *

—

——

Nen e

pry

122

„ — — — — * ~ —

11 * 22 7 a *

pes

| I}

Ae : 2 * —

IZE * AA 2

22 EE IA

ee iM 8. * *

ds « 7 ge 3 “y ea — .

iii 1 a 5

eee 5 |

1 122 * NASEN - — —

—

{iit)

Tire to ti PT pepe tty i

fa i

LI 1

* oe

Trt

tT] i

{

PLEX. (2

— TZ. B. A Cen 77071 I> Pg. k2g B ZU 2 orm COMVENTION . NEW YORK, tie / vo . — 15, 1857

* a

. c „* :

114 „

ee eee ! 3

Flor to Make Money: N

First, analyze tha cntira operation

in order to control exhon⁰ ss a4 |

Second, proper pricing makes money 8

Third, incrcase volume throuch a

market planning and promotion.......... ä

_ Tho name of tho gamo Is Doing... .. . . . . 76

The Number 1 nam in the camo is Crunswick......18

een IT

41633

————

2 —

— ß —«Æ«4k44.1.

— — ——— —

Exhibit P29

a |

' » 4

5 . + Se

* H 4

7 . 1 N

4 5 2

a is } ‘sd oe 5

1 ae 5

3 . 1 ‘

oe = N :

* 1 2

i , * 7 u n u

i i

| 1

Pons tte, 69-69

sf COPY AVAILABLE =

. — eer wl

N tho pomo of of tho 6 fo:

, HOW T0 MAKE MONEY

4 can also den your a of on

* outstanding businessmen end

prominent bowling operator once

told us that we would never fully

ucderstand this business until we

got out there and actually operated

a center. Now we are out there -

and can agree this was a sound

* observation.

Although Crunswicl: hes Loon tho

number one name in the industry

for more than 65 years, we had

never reclly — periicips. ted. 28 oy

operetor wntll 1288. . vow Fruno-

wicks | is ope operating bowling centers

end through this expericnce wo are

gatacring a conciderablo amount

of information. Consequently, we

and heve a much better idca of tho

problems involved and how thcy

may be solved. |

_ Under our management we have x

learned that most of the centers

which we ere operating cen be

profitable. Nen of eur centers,

which were formerly hopelessly .

Eclinquent to our cicdit depart-

av wy

‘| ment | ere NOW iW feli-custainina.

~-s0em — ,

These e centers are offered for ro- /

cle to | indepcndent busincssiacn}

—

Duoere equity ia avaliable. 18

Brunswick rchabilitetes talling

bowling centers by applying throo

sound business principles:

: i- :

: 1) Catczorics of expense should N

do anclyzed and controllcc.

2) A fal margin of profit should ba

included In the price of all

products end services.

3). All marketing and promotion

efforts should be pre- planned.

In the following peges you will sco

ho we apply these three business .

principles. All figures and ex-

- amples are based on our expcri-

enco In cporating bowling centers

from coast to const. We hope this

- basic information will provide a

realistic checldist for comparison

: with your operation. ©

941634

Exhibit 29

aA -

Thoro nro throe typen ot

exponsos in d boring contor: —

Ocoouzancy oxponcos —

First, awatyzs tho G poration in exdor to contvel OH ee *

OCCUPANCY menen

Occupancy expenses are gd

and include rent or mortgege pay-

ments, depreciation, insurance,

license fees, and real and personal |

property taxes. Once committed,

management has little or no con-

T-—

trol over these expenses, which

vary according to geographical

location. wre

—

CONTROLLAPL=

Ez ENS *

_ Most expenses incurred in the

average bowling center, however,

ere controllable, end ere related

to volume of business. £0% of .

these controllable costs arc in-

curred in payroll, meintenance and

service, supplies and utilitics. .

Here's how a Brunswick center

mange ger should analyze his opera-

tion and control these costs.

TPoayroll

Total payroll should not average

higher then 25 of the tote] annual

rovenno, denen hug ohen unlonz

end Libor conditions; Lar payroll

ot higher than 2593 of tue totel

ber revenue; end restaurant pay-

A1635

Exhibit P29

—

roll—aot Ligher than 359.) ef Ng

taurant revenuc.

If payroll costs run irrer tuen

these averages, manacement

should esk these. questions to

know whero to reduce costs:

y now meny hours should the

center opcratc?

2) How many people are necécd |

to operate the ccntcr?

9) How many jobs are cscenticl?

4) How many people are necded ©

to perform ell jobs? ,

Very often bowling ccntsz’s per-

' gonncl are employed for moro

- hours then necded. For cumple,

a restaurant or snec!: ber mey bo

open during unprofitable tclecl:

_ periods. Hours of operation can

frequently bo reduced, thus re-

ducing payroll costs.

Payroll costs cen clso be reduced

by carly plenuing of cui mer hours.

Tho ebort on the cover cl evs tht |

tiio dunner Dacre disp A ule

cias in pri, whieh ners cu.

mer hours end payroll raduzi's":

shuld be In effect by dy. We

_ Gccize ceverel months chend of

tina what summer business hours

will be and how many people ere

absolutely essential, in order to

reduce payrolls at the end of the

regular league season.

40% of payroll costs is for main- .

tenance labor (mechanic, pin-

cheser, lane man and porter). If

maintenance labor costs more than

4575

close look at jobs performed in

order to reduce this cost. Perhaps

one man can do severel jobs...

perhaps the maintenence labor

- force can be reduced during the

summer.

Ne intonanco, Horvics,

end Supplics

A major way to reduce mrinte-

nance labor and su, ly costs is to

follow proper preventive meinte-

nance procedures. Our training

fccllities are available for all pro-

prisiors and their mechanics. In

colon, we efer menavrcis on

cvcry aspect of meintenenco,

moantals which provide precedurcs

‘

of total payroll, we take a

. electricity costs.

Once this training progrem is fully

for propor preventive ‘sncintenence *

with a minimum of labor costs.

These recommenced procedures’

aro followed in on Brunswick

centers. oe

Most commercial centers buy con-

tracts to service air conditioners,

which usually cost $20 ‘to $27 a

lane per year. Ve cre training our

pinsotter mecheuica to meintein

air conditioning and heating sys-

tems, thus substantially reducing

the cost of this service. When

properly trained, the pinsctter me-

chanic frequently is able to in-

crease the efiiciency of tho air

conditioning system, thus reducing

developed, we plan to offer an air

conditioning workshop to all com-

mercial pinsette: mechenics.

Upon essumption of the operation

of a bowling center, Brunswick's

policy calls for an overhaul of the

physical layout and equipment.

Once completed, the following

ctenccrds, based on tho pp

tion of our preventive maintenance

program, ere estadlished for repair,

‘meintencace, supplics ‘end pin

costs. These average steuderds

will vary depending on gcograph-

ical location, lineage and sizo Le

of the center. a

41636

Exhibit P29

RIP MIR £99 Ey . . 777-8

rer tene Per Voor

Sa et ——

1 ——— $ 200

Pinsattcr pr eee ne — 30. C0 ‘. ** * 45

Pin«ciler taolnlane nes supplics...... cosets , ee

1 ‘OU *.0-8 4a rs

Lane mzintonanes tu“ 27 C0 1

Pin racintonance tuppliſt 3. paces 4.00 1. —5

Refele: are len c.. art —— 9.00 „ „

fur conditlonine & he-ting®®........ sccccccece™ § SSD Nag

Duiluin:: Interior (fer inte tior painting l 2 *

$6.09 per lan por h cocos 1620 * 1 A

Other repair end iacona nes 2. 12.0 1

Vending toting... . + 20.60 (po we

Cittiond equiipnraMt........eececseseceesseesede 97.09 (portable)

Sen . —gL —([— . * ͤ rr a

Rorty uront cgulpmant * 2 *

elzed coii:s chon with Geraploysos we 0 Ue ie

and 50 r -den no: kicludo :

refelecration equlpment)........+. —— 200 05 (total denne

Cor coulp: mont Giv2568 on 2 bartenders

Re 35400 1520. C0 (tote! bar) 5

O. ZI: : CW. 2423 vor tens fer car

lee

Covding supn˖.ee . —y— ũ — “ 8 52.20 7.

Ligsiny tuppfles . . — ° GD’: 06 *

Junltori i aννονοννẽ 7 . 19.50 os

Mitiard cube: 3 eeees —— 18.09 (por table)

Restwerent cup ts: Gated on 1 2

SAME giro c αοποοο rr 1700.00 (total restaurant)

Car zupa * on tara be thorg. 470.69 (e bar) 1

we: ese 17215

2 Eur pe em. nen ar. ree £0.C93

— 4 ‘tank: but not rc surfacing

079997 not Incieds cly-con-'laidns end corvice contracts

BEST COPY AVAILABLE

We continually leok for end do-

velop new products which help

reduce maintenance costs. Sev-

eral new products are the ro-

sult of ctucies mace in Prunsvick

centers. Once developed, they are

made evailcble to all commercial

establishments. Exemples are:

_ Brunswick Shield ell-purpose

urethene coating and Brunswick

Utilities i

Utilities run as high as $33 per

lene per month. Brunswick com-

po rcd utility cocts in bowling con-

ters with similar indus‘ries end

discovered that by modifying or

adding electrical equipr ieat, end

dy consolidating feeder lines,

utility costs, could be reduced

througli re-evaluation of a center's

electricel classification.

In order to take advantage of this

inform-tioa, cach utility company

which serves a Mrunswiets center

wos c', ed to rut: u recormcn-

ation for mete cconomicel ways

to onsrate the center and to check

‘the ecist bord classification cad util-

ity aston.

After electrical equipment wes

modified as recommended, 20% of

all Bruns wich centers received rete |

reduections. The savings amounted

to 10 of total utility cost in my

of these centers.

j A sample of the lotter which we

Super Seal acrylic Floor Finish. ~

was submitted to the BPAA, and

sent to local utility companics

every member cen take edvan-

tage of this opportunity to save

utility costs.

There are elso nationel consulting

firms, available to bowling center

manegement, which provide gulde-

lines for reducing utility costs.

Fees are usually based on a per-

centage of savings realized.

COST OF GOODS

st of goods is « cost of products

cold. The major products ere pro

chop, feod end bevorages. Cost of

goods is determined as follows:

Lende plas

purchase, runus velue of ending

inventory, caur's theo cost ot goods,

veau CF . 47

41637

Fxhihit P29

Tho cest of goods Is feat. U,

measurcé cg t. porcont cs cg fer

the product. Prunswick ccuicro cre

budyetcd to mect the cost of gosd:,

percentages chown at rant. ;

In other words, when we coll a

éollar’s worth of fcod, it costs 370

for the food product. Te determius

food cost cf geods pcrecntrgo,

divide total cost of goods by total

sales of food.

This percent indicates what regel

items actually cost and is used cs ©

a control factor for aad to dry

operetions. a g

Rostcurent and Ber

Cost of goods in rest-urent end

ber varics according to the type c?

restaurant operated. Co: t ef gooc..

should run under 3073 for snzc!:

bars, under 359% for ceſico shops

aud under 39% for full cervico

restaurants.

Cost of restavrant and bor (392.

2 0

Cia Lo cc: ‘cis 2. 27 . we’:

edcauate controls, whiches1 tur. >

locing oport uon into a proſit nin cr.

—

NAD Heo

Here are several practice! control

racthods used in Bruncwick

_ Centers:

J) Put one person in cherge. The

bowling center manager can-

not be expected to run the food

end beverage operation.

7) Check inventory agrinst scles

poriodicalty,

3) Sscurity is cf wiseoct Impsr-

ug. De cure ali productc cro

properly loc“ d.

Za . i |

f *

5 M b 1 1

* 3 2 Pe : i ; : 1 |

NUM NN N f : i

, a 1 i

e 12 ‘ 12

fi i i i

6 ti i

e | | a i |

1 . 2 1 1

20% 40% 60% 60% 100%

| 4) Remove oll slow-moving ites

from tho Pen . : *

5) Provide people prepering food

with menu cspccifications. In-

clude correct portion per serv-

ing ard cnecific dircetions on

how to prepere cll food.

6) Disp!ny menu boards with coz- .

rect pzices on rl foods.

7) Usa a each resister wiuch cz o-

rates liquors, draft boer, 1.

tod beer and fcod.

oe 4

af ad * „ 6 » 1

cee cw eee hE eee oi Os BBS 00 = —U— u — —

with cteacerd tacnu items and

- prices. Tul increases cfcloncy

control.

Pro Choy

In order order to control coct of pro

shop [00 foods, 5, Wo maiaicin tekst ¢ con-

trol oni inv vontory, irunswici: con-

f ters carry a very short ball, bag

and choc line of proven fact sellers.

For the 1967-65 serson, the DCO

line with color variations will be

16 balls, 11 bags and 3 chocs.

' This chort lize means:

1) Zach center hes fewer stock

: .. keeping units, and onables each

mennger to order cach unit in

i depth.

2) Fnster inventory turnover. Each

. Brunswick center is budgeted

| for three to four turnovers a

year in resale products.

) Freeh Pern viel center orders

n lar qurutily ef uaits with

c c tire reseiving the

full Cochor chegunt.

8) Preprinteacel: Lerguestchecks ©

as well as serving as a cost

41638

Exhibit P29

41639

Exhibit P29

Socoud, progor pricing makos L — i.

BS e*

In order to rar.lio mone;

tucro must bo a fale vac:

of profit fu tho prico cf tio

product. This 10 a coud.

bucincss prinotplo and cp-

plics to bowling co woll cs |

any othor product. 1

In meny of the centers which

Brungwicl: tool over, prices had

been reduced prior to tate over in

en attempt to increase linerge.

This attempt usually failed. On

the other hand, our expericnce has

how that increasing prices ean

increrse revenue without mate-

rially reducing linèr go. Locel DCO

* — ee

lincege reteg pre at lecst com-

—— — — Seti —

perable to er. her. han rates

ee * — ———

charged by soundly managed cen-

— — — -_

ters in the arca.

Tho following chart chows the

cficct of volume end price chenges

on revenue. Let’s assume wo need.

$5,099 por lane in revenue to pay

expenses ond make a fair profit.

The chert indicates how much vol-

ume you must generate at different

price points in order to gross

$5,000. |

Other Corrsc3 of Revenro

A bowling ccnter is muy types of

. businesses. Tho chart at right

shows what share of the averego

BCO revenue doller is generated

by each type of business.

For each doller of revcnuc, for

example, 9.80 is generated by the

restaurant. Cost of restaurant

goods should never be lowered by

; buying inferior quality food prod-

ucts. When a few cents moro is

THN Ba GB

GI:

Away

Nen

N, ſelelt:

IP Ban

ai ne

Si Gf 1 =

F REEE ER.

paid and hisher quality food is

served at a fair pricc, business and

profits can be increased. In the

pro shop, sell only items which

can competitively bear a fair mar-

gin of profit. N

41640

Exhibit P29

TTG, GO VELERO

tha

4 re

„

128

* . 5 8 . 1 .

; . c

20 U mores planning ond F201

= | 3 1

gement should follow

threo ctcp3 to ine=c=20 vol-

umo through mericct plon- ©

ning ond promotion:

Hol: o ouvro tho conteor 10

oporatod proporly

Pro-p!cn tho progrema for

a epeotfie merizot ‘

Follow through on all .

promotions

PROPER OPERATION

A bowling ccnter must be operated

properly before new bowlers cre

. developed, or else new bowlers are

lost r fest cs ticy ere dovolopod.

At the right is ovr list of itcras

Iich ere contienstly choked and

rechesied to incke cure Drens-

vlt centzr exe fi eder cad

properly tic cd:

165

Exhibit P29

* . „ „

co CENTER CHECK LIST

HALE OF LOCATIO: .

CHICK:

CLEANLONESS —

conpition OF Deda U Tele t. 243

8 va Signs —

Tele-Scores

Lentz, Pin Decks

Call Cie:

Bachine

Machine Area

Pinsctters

counter Pricins Disol-;cd

+. CONTROL Dispicy Cord Fata Used

BAR ARCA

Condition of Reatat 8 5

Pomerch, Pilitets & .. of

b. el. 1 men 125

Tyne of t Used 7

Promotions! Flyers in Evidence

Use of PA. sancunccm.ats

—

RESTAURANT Scces of Food

~ AREA : Trau Mricins Conteg

Vending Nechlen- Clegg f. Felt

Clecatiness of Ui. ::, Cesip= nt,

Filters, eic.

Aprosch, Atteluds & Oe of

Employers (ns: e dez)

Check Food E Grversze Costs

Quentico Sericd en Files

Security of Lot end Core

Approsch, Altstute & Dress of

Eeployces (nene tors)

sical Coaditucn of Tevles,

* BILLIARD ron Pricing Disotz;e6

ez, etc.

ter CONS cg ef Ten. 1 Sette, Ueto,

eos 7

% S :e.

PRO :: (A. -c. Olratzy:

Pricing of “ 07.7:

S cunts of 2° rel. oes

Chseh. Sates dl. 9

ITCHANCE

ACCOUNTING

* *

Cenditica of Perts ae

Cznéition of Fins 3

Condition of Tests

Condition cf Hu: ag net Sats

Coacition of (711 Cripot

Quintitics of S-nplics me Pitts

Kulntencnce Sch:cvles

non of O>ck, Sccurity of f°

tur of let Covcteamont Coz

Keasure Prevress end Resets of

Ler to Cond tad Lersws gls

Scan — Loathty hro-otion

a — dev to Cot Clesses 26

Te: che fclicit=tiea

Check A ep Teols and

Latettals to Sea if Cꝛiag Urs

iet iy

Up-to- Date Stxtus of lers Schodule

Cords, 2 and Gates

Jun of Leacus All. ndzace Cards

Bailing List File Isdn Feen,

Tea Rensugtea Cords)

Check Al! asses of Rational

Tenuta: urn

check Tou:artint He:ults

Review it tat ead Plane

Plortolioa;

Centers Sc-etity a0 Sr: ty —

Discuss Cor zztittwe Situstion, Price

Suucture cu Eccnoralc Conditions

of Auca

Per sar -I Proviems

Reiz Trsinins og us, ODcerve

Vela l biu :

Petty Cash Fundor stef Lest Report

Fret z 2t:t Resting (ert —

Leztbetact o. tg B orte C:rositSiip -

Time Card Meck ws. 't le: joruing

Pioget Use ef Coch I: + sists

Aucit Score fhests, Poy „ One

8 3 11 — a Hecht od

2 122

Cheek Lena 13 end Linsss> end

Ce te 3

etz 8

E. biz S

K. 25 5. ay dnt

Revicw P & L St-ter sat

. Counter control staff must bo prop -

! 3

: it

* 1

erly trelned in order to perform

ell jobs correctly. Below ere our

Golden Rules for retail selling

x which ere used in treining Bruns-

wick Center staf:

* - .

. N ° .

15 N

0 0 i 99 . *

9 * 8 ° .

7 N „5 7 — * . 7”

- . a 2 oe . nes ms 2 «

1 * 2. °° * ‘ . 4 8.9. Oey. 2

- = ry —— — 4

7. =? eren

„ ° 1 : 9° .9: —

3 2 . .

* * 2992 3225 yo „0 ‘

* * ‘ ~~ id + Oe tees ee

* K. „ © 5. o 22.3

Mr ers 22

3 We * 6 0th 9 f * 9

1 5 0 1

. 2. v. 124 yore G20": ess ty acne, “4

ries * x 1. 9 2 su ra tt thon sy cade, *¢

2. bites essen to 105 0 r er

..-: "ja i. Ct. gun.

Pid * . N * 4 * 1

, LIC ter rc t. 1 f grose sete

. ene Serko wica yoo fea @ Ri

2 * ese . * 4 — 9 — 54

5 : C, 77 <8 1 . 9 4

Ps 2114 0 8 s c. * . to 1

ö . „ö ü nr: it 4. a 9

F. Z. Seed ar

1 * 2 2. beet: vie: 7 ＋ 32. ae. 3 5 4

C. uN Ge eigen wha k tg · {

J w- fila 10 sei. fove

— * 5

a aut - — 2

—— —— «“-- -

tae ——

— — ec ett,

— —

Exhibit P29

12 +

* 9 . * * ‘i j a

9 . * 0 * — 0

* ‘ : er

4 4

1 a

5 „ . *

* 8 — 29 >,

. * * P

92 A NIE SN I Te, ”

a oe 27% ae ae „ N a? aig - 5 5 *

sae 8 7 1 2 —— er 1 2 pat, . 52

* : 715 4 3 — © vas 5 e

5 9 1 tere 3 8 * Seep i at "© on 44 .

4 ot e . „eee * — af °

8 15 ts 22 1.255 fox 12.2 84725 tt joke to “sy

. your paca ta ein c: Of fils nisten

5 ent. Bore —— er. Hef cr? l. v Gost 10 2

cuerrenz C. g with the re In @ estes capes |: |

K. K . n a 2 — 22 goalie’ 25 w 822 per: E. Sse — 4

a Oye: ty le relly bo cosh ce tomer ert you will, .

3 eL. 0 yous thave $9 lng zue GF tha cc. 4

„ Heco :. wits c fa your i:. Nardo * ohen. 7

nir f. — 5 Cy an Rete every 2 . —

4 — 2 sie . : 2 * ;

A1642

MARKET PLANNING

perly, the management should

have d marl: Cot plan ler net bowlers

tailor lored 65 U is"Spetiiic Brea. In

Dronswicl: Centers a a plan is up-

dated every four mouths. The plan

includes a gl ſor as specific num-

N Tn! hovlors for Se. 1 ester.

As a result, en cverage : 0 350

“ people learn to_b bowl per_centor

exch ye Leer. More ton 6396 of ‘these

newcomers ere — to

league bowlers.

BCO follows the samo basic pian i

provided to. commercial proprie-

tors ct Drunswick Field Manage-

ment Seminars. All bowler cevelop-

ment is built eround Brunswick

. Learn to Bowl cincses. Lerguo

seles, door-to-door and telephone

techniques cre all used, depend-

ine en the tergot ret arses.

League sles aro included in all

2 plans beenwso It is tho most oco-

After the center is runuing pro-

nomics! techniquo and produces

groups of bowlers. Lercue sclcs

appointments are made ono or two

weeks ahead of cach cell. The pro-

ppeet is offered bowling as a ser-

vice with a freo bowling party as

incentive to the croup.

In developing a market plan,

men-gement should ask itsclf, is

it worth $4 to SS per bowler to

devclop a new Iczgue bowler wh.

cen generate $120 per year re-

venuc? This cost for new bowlers

should include Learn to Bowl in-

struc tors, printed materials, door-

to-door and telephone sales people,

and miscellancous expenses.

—-_coaeveer

A1643

Exhibit P29

“PROlMéorion non“

All proraotioaal cetivitics la Rivws-

vrick Conters are preplenued mony

months in advence. Before enc

event, all cmployses are elcites

and trained, so that each prison

knows what he or she will do dus-

ing the event. Brunswick Centers

will elso participate in the Nationa!

Bowling Council “Bring a Friend“

program.

In addition to Market Plonaing,

Drunsvwick Centers have fovr boti:

promotion prograsms:

Tournemont Program

Each Brunswick Center plens en ené

runs d minimur of ci: nt T fowre: -

a mente FdH cel overt: durſag u.

a Da at. D ling 0 censor. A TI

schedule is chown at right.

Juno Program

Lrunswick is helping — ,

new bowlers for tomorrow by a

concentrated program aimed at

the junior market todey. Each

Brunswick Center has a yeer-

round program for junior bowling

shown at right. —

In eddition, our Junior Provrem

- Incluées support ¢. end 1 particination

in the FPA E merieg Youtl Youth |

Tov ure ment. tho wee _o of_rromo-

tional junior, howlin shits, end

patches, « birthday party promo-

Lon er end ad “Jt unior infor Friendship Days” _ Days”

. from from Mey May throyrh Auzu: Aucust..

91644

Exhibit P29

. .

„ —A:

— ———— ͤ— *

gumtacz Program

The summer program planning

beging in December and is im-

plemented beginning in February ö

in Drunswie!: Centers. In addition

to summer lergucs end open play

hours, specicl Learn to Bowl

Clesses are formed.

Coupon boot:s, which ere redeem-

able for one free game of open

play per wet during the summer,

ere given to ell qualified winter

ler gue bowlers. Our past experzi-

. ence is that appro: imately 15% of

ell coupons distributed are re-

cecmed, end more then two ad-

ditional pod games ere bowled

for each free game.

This promotion provides an incen-

tive for winter league bowlers to

come in cnd Lowl regularly curing —

the susamer.

Es:vtor Programs

In 1939 there wero 18 millioa per-

sons in the United States 65 ye ö

ol age or older. This is a Crow ing

market for bowling end a spceial

program has been ceveloped by

Eco aimed at senior citizens celicd ~

“Clubhouse 55”. The object of this |

promotion is to encourcco senior

men and women—55 yeass and

older—to participate regularly in ö

the healthful sport of bowling and

other activitics in our bowling

centers. g N :

i RESTAURANT 40ND DLN

Our revenue from food end bever-

age averages 20% of the total ro-

venue netionclly, but reaches as

_ hich as 50% in some of our bowl-

ing centers. The higher revenue

potential can be reached if mnunge-

ment hes proper interest and

knowled:;2, good controls, end pro-

motes the food end boverage

core.

AU rer: ue i Per err val

shovla he prepgrig tecieo* eo: how

een

A1645

Exhibit P29

to opprorch guests, tuo erécrs

and cerve fcod and beverages. Be-

low ore our Golden Rulcs for te-

tail selling for restaurcnt and ber:

> Go nc by etic:

: pert lt, and wi @ . ien.

tine? Ce. 289. 5

(2°01 td thet bo wit be ic:

i. 2. . 9 L.

2. t len tabla er cn f eee lr

Mba @ putieuter g E 4

2. Pty

; .

bet De . e e e

„. . 7 „ 7 : lr. u u C8

„ „ „ 0 * * .

ets 2 at «=

1 . „ nne 2 „

e rs s: 2000 r: .

* * .

„ „

* 1 out 2 *

—ͤ—ͤ —äẽ— —— — Pr

E. „ tze ts |: 3°

—

* .

—— — —— — owew —

We do not expect a bowling man-

ger to run the food and beverage

opcrs.tion. A dificrent person is put

yi charge of cur lerger food and

Levcrege operations with a base

celery plus bonus. In small snack:

bers, the food and beverage man-

ager is a working employee with .

edciiional responsibility and au-

thority. Women often make the

best managers in smaller 22

tions.

It is preferable to find a person

who is familiar with restaurant and

bor operations as manager. When

this is not prectical, basic food and

beverege knowledge can be ob-

trined from literature offered by

the National Restaurant Associla-

tion. Additional training is avail-

slic for managers of larger opera-

tions at Cornell University and

Michizen Stato.

I. ling centers where food and

——U— D ee ae

— —

——

- . owe

. .

2 „„ - eo '«

tl — — T— —

— on => —

ae eee

—

——— -- ——

— -

2 —— 229 „„

soft drinks revenue avernges less

than OI, 0 a month, we usually

install full-line vending service in

place of the restaurant or snack

bar. This includes cofice, cold

Grin'ts, snacks, cigarettes, candy,

and in somo places, sandwiches.

If a proprictor is considcring vond- |

ing, he shovld shop the crea cere-

fully, and base his choice of vendor

on price,” qurlity, service aud re-

putation. Vending operations

should be carcfully controlled by

supervising all collections and by -

keeping a record of monthly sales.

In eédition to contracts with na-

tional 2nd local vendors, Pruns-

wiel Is operating its own vending

tcrvice in cevoral centers on a test

besis. Results of this test will bo

relayed to commerciel proprietors.

'. RESALTS PRODUCTS

A boring center has a butt tied .

D bells, bags nd

Exhibit P29?

+ Ie.

dirvizh:

| » Proper displcy und — pro-

motion — displays of balls, bags

and shocs are kept clern, and

changed every two or thrco

| . wees. Flyers are railed to all

41646

‘ton. This marl: ot can bo reached

'. regular bowlers advertising

product features.

2) Motivation of personnel—per-

sonnel should be treined wow to

sell and taught product {caturcs

during regular mectings. In-

centive contests are held with

merchandise offered as prizes.

3) Proper selection of product

a short line made up of ſast-

selling items assures faster

turnover.

4) Proper pricing—tho lino chiould

include modium to hich-medi-

um priccd reve All regalo

rell a

11400 he ew 11. . tu

fair maraln of prop t.

COPY AVALABLE |

41647 |

Exhibit P29 41648

Exhibit P29

—— ed te

i . 1

rs ae

SS . 66 ° * 1 * 829 1

* . . e 1 : 4

a ! >

. j . *

3 5 4 que ame 02 {330 6 CONG 1: .

1 r Aine D BUILVING TECENIQUES with a growing corps of qualified | Brunswick Centers provido a

. 2 ö 501 Vi il ING Tu operation of bowling centers bowling center epeciclists who means of ficld-testing new supply

; * * ‘ee . | Nrovides a way to fost end Lo- monage according to the cound and equlpment producta. Products

. * 1 a ment now business building men- business practices learned in ex- aro tested for timo and cost cav-

NEW BUSINESS “method v70 provide the industry ' NEW PRODUCY TTSTING

•*ͤ c

. . : 7 rae gzemont technic ier, Since our pri-

mary interest is to advence the

bowling industry, sucecssful tech-

tensive DCO training programs.

To dato, Dm r e e.. ẽ -.

f ings, extra income, and bowler

: convenience. Products which prove

successſul in field-test are ofiercd

niques and innovations are being tant manggerg. have predicted for le to tho bowling industry.

| | N * N mado available to the industry for from BCO training sessions. Over : NEW BOWLERS .

re * | ecnerel use. 6553 ero co:mplctcly new to ue

„ „ Oe. 8 5 ede 80205 ————ů— Moro then €2,009 newcomers have

_ 122 — — bcen trained in CO Leorn to

> "| Bowl classes cince Jenuery 1,

' 1966. Approz:imatcly 53,000 joincd

~ regular longus es a result. This ts

Current techniques ate included |

iu this report and new techniques

will be relayed to you through NEW PROMovrrons

SS ——ñ—— a ec ̃ —

: ae a In ecdition to cn LA tre. t -

—— — — —

tus falling oomters t. ad co f

ö tablichize a truo volt fe- |) Brunswick Ficld Management 30 ap, provides e_merne of a a significant cddition to the bowl-

| commoroial ecutsra, NSS Seminars, Nentgoment Schools, 1 —— ing population at the grass roots

—— tenting tates |: , . Goveloninn end testing promotional

ä I bonctits the bo Brunswick Sales Representatives. rr

; | try in fivo othor vital cross: doas end proprems. Severel nov

i 0 a . rograma aimed at the Junior end It every bowling center in tho

Senior mertets are cu rrontly being country would teach 559 nevw-

ia | MANAGEMENT comers how to bowl oach year,

‘ny 7% . tested in BCO Centers. Programs this would monn en inereaso of

> „ 7 : a 2 PeNSONNSL TRAINING wish prove cuccessful will bo do- three end a half infliion new

It is ovr yom nat to hire manago-—- veloped and oviercd tocommercir] bowlera por „err. And if ovory

‘ , . ‘ 0 1 a 1 ee of on * fe f pation renn , ,ν˙. te ts futuro, co contor oonvortea ct Isant 600%

. 5 wer noes 0 ee 2 a ‘ 1 22 „ „n

92995 ae °

how! „centers, let i root end plans to Govelop end tect now pro- it route: mern 1,405,009 nor-

ot: 12 “now Propte, * “Throven nue creme cimed ct the men’s HT-: ot. l: guo haters pov ys

120 Perahor 1 EU in e Game is:

BLUNS ron

Solling bowling cquip-

Mont, ovupplios and cozviews

to tho bewog dust fo

ovr bucincss. ono lo why

Dost bev te or- hes boson roeog-

nica eo th Gti “aw viper 1

mannuineturcr of “bowing”

Pres. Goo Yor mn VCO

guortors A Sr ecntury:

Dost of full Conversion:

A1649

Exhibit P29

YULL-TIME PROUT

RESWARCK AND

DEVELOPMENT |

8 PROGRAM TO PROVIDE

BETTER PRODUCTS

Brunswick has spent millions c? cc.

in the past decade for the def.:

of new products and products iuaovs-

tions. In 1°67 we introduced: |

e Jot Nect: pinusotter_ronvercion that

ends “Ito start” problems ct hali u.

jet Flow serting that providea uc.

styling, new comfort and nov ſlo: it

of errangement.

lasts longer and won't transfer to his 3

epprosaches.

® Shicld cll purpose urctiac cost .

that cuts maiatenance cost and 1

tects your center equipracrt.

nnen - %-

temnorcad finish cad Cu scott sf".

Trac-Luster bail Jere.

PAcTZOTICI! GF

Le TO

CONSUMERS

dollars e year to tlie promotion of bowil-

ing. Included in this budget arc:

„ Lifctine Sports Foundauon— Tho

Foundation is dedicated to teaching at

p tie school level and furthering the

sports in which a player may partici-

pate for his whole life. In more and

more schools, bowling is now a part of

the regular physical education cur-

riculum.

® Drvnswick contributes to the BPAA

— — 2 — — 2 .. * 2

for he eee eee eee 18.

proprietors,

® Brunswick co-sponsors, through the

Sport of Bowling Council, the BPAA

All-America Youth Bowling Program.

® Diunswick has contributed equip-

ment and promotionel dollars to the

BP/A All-Star Dowling Tournement

since 1941. The 1968 Milwaukee tour-

ney will mark the fourth consecutive

All-Star held in a Brunswick

instaliation.

® Brunswick contributes to the Na-

tions! Bowling Council for projects that

tre designed to develop bowling and

will help implement the “Dring a

Fricud” pro:notion.

V's williastcll the entire ADC Powl-

in, Povwanment in 1060, sacrthing more

thon co Bronce darun- fr ti

ABC,

5 „ Brunswick contributes to the WIBC

Druuswick allocates over 2 million

bowling.

8 Gia |

Sport of Bowling Council, the 109-Plus

Progrem to attract youngsters to

bovling. 0 |

MANAGEMENT TRAINING .

AVAILARLE TO ALL

_ COMIZERCIAL

PROPRULZTORS

Brunswick has pioncered the Iden of

management training to assist pro-

prictors to operate more profitably.

The orleinal Menagement School was

initinted in 1953 and since then we

have offered training in many areas.

Hanegement School—Updeted this

year to teach manezement techniques

more effectively, ‘ho management

school has traincd almost 6,099 pro-

prietors end menagom in 118 schools.

countc. Control Clinics—Designed to

instruct counter personnel in how to

perfor more effectively and more

profitably.

Certified Instructor Clinics—A two day

traveling school cesigned to instruct

-- teachers in how to properly teach bowl-

ing end how to iasti!l the league spirit

that converts more beginners into

„

41650

Exhibit P29

lcegne bor. lg,. Tilla, of courzs, soc263

moro bowliug and mero proat for the

counters.

Equipment [aintenance Clinlcs—To

teach meintcnance personnel how to

increese o rating eficiency and ro-

- duce down time.

Field Hanegement Seminers—Specifi-

cally designed to teach market plan-

ning, including the newest techniques

and best methods of bowling center

operation, so that proprictors will bo

" able to get the most profit out of their

operations.

lane taintenanco Cliniss—Devcloped .

this year to tet. chi all facets of tourna-

ment lane meintcnance to echicve unl-

form lane conditions for maximum

scorcability.

iI CONCLUSION

The information in this bro-

churo was provided te. miva you,

tho indopondont bowling ; bust

— — 2.

Said r. n i ohicel: lis it “Loree Sen-

Oe — — —

partir: oa yet 11 San perg tion.

IInrd work and conctrent devcl-

opment aro requircd to mako

moncy in tho bawling business.

Onue_polieias rd rd practices, an

detailed in di. i a brochuro, aro

C red. feta remo ebintive=

to bw’) tho here: 2 ind ust)

. 9 323 @er *

~ c. 12 Se .

‘or

41651

Exhibit P29

A DISCUSSION OF SRU NSWICK CORPORATION

]

' aa by .

) John L. Hanigan, President and Chief Executive Officer

. a

before the

| | New York Society of Security Analysts

1 I :

- 118. Mocha :“, I.. COTS IAEA

* 0 0

. i, : — 0 ) Fu. 11

BEST COPY AVAILABLE ) 2

FOR RELEASE AFTER 2:00 P.M. E. P. .). a

ruin. JUNE 6, 1969 New York City

Oed F49b4X3

2891

june 6, 1969

Thank you for this opportunity to meet with you and discuss my

favorite subject --- BRUNSWICK.

I'm going to make the assumption, which I hope is a — one,

; * you've all looked over the published data on our company, but in any case,

it's in the kit that you will get on your way out.

To put the recent past in pers pe tive, I think it might be useful

to say, however, that in 1961 sales of the bowling pinsetter were $200 million

and accounted * practically all profits; and 8 1963, they have been about

$4 million per year and have i losses.

So, we have had our own private depression in the business which

generated the earnings to make our acquisitions.

Since 1963, we have been getting along with no bowling earnings.

I'd like to emphasize three additional points before we leave

the past, because they are important in understanding our future.

1. We have reduced debt by over $200 million

since it peaked in 1962. ; ö

ees

= <E

—

. —

Oed 21010 r

8891

2. During our time of troubles we spent over

$100 million on new plants and equipment so that

we are in good shape to take advantage of opportunities.

3. During our time of troubles we spent er $70 million

on research, development and engineering, so that we

have emerging new products and new materials that

are these opportunities. | .

What's new and what's in the future?

We have now three ä earnings bases * 6

Health & Science, and our 2 Products Division.

Mercury hasn't been able to keep up with demand in the marine

propulsion field for the last three years, in spite of large additions to plants.

Part of this is because the field is growing so rapidly, but part of it is better

market penetration. Our entry into the snow machine field has been slowed

. 0 7 e —

because of our responsibility to our marine customers. In the next two years —

2 2

We should have in place the last pieces of our five-year expansion plan, =

0 0 : Ww

vS9LV

* 2 ) * ‘ O

at which time we should be able to balance things out and take a real look at

how much the market can absorb and how much of it we can get.

In this division we have two competitive edges. First, a good

dis tributlon and service organization, and second, an engineering competence

second to none. With these we should be able to continue to prosper.

The Health & Science Division consists of our 85%-owned

subsidiary, Sherwood Medical Industries Inc., and the A. S. Aloe distribution

‘

system. Aloe, one of only four national hospital supply organizations, made

it possible for us to grow the pieces that make up Sherwood very rapidly.

We think it can do the same for other small businesses with good ideas or

| *

products in this field, so we are looking for such acquisitions. We think we

can bring more than just money to such marriages.

On the Sherwood side of this division, we are spending quite a lot

of R & D money, and are continually developing new products and processes.

The good margins generated in this organization are the result of not only

, m

new products but also are the result of a competitive edge we have in process —

and mechanical engineering that helps us operate at low cost. 2

: oOo

8891

5 e —

In the recreation capital goods field, we have two significant

new products. First, a bowling scorer, which is essentially a fairly

sophisticated computer, is being installed commercially for the first time |

this year, and we believe it will make a significant contribution both to the

1 U

game and our profits in future years.

— *

Second, a very sophisticated golf game, also a computer, that

* ° *

vill be market tested here in Queens and in Tokyo next winter. bate think

this may be a significant item on its own. We have also found in our ;

first market test in Lombard, Illinois, that it changes a bowling alley into

a recreation center and more and different people will use the center. We

don't know what the future holds for this product and Concept. but it looks

hopeful.

An additional fourth earnings base may be developing here.

. Both of these devices were designed and are being manufactured

in our Muskegon, Michigan. plant.

[24. 5 e- atit 10 7 f

7. 29 In the recreation field, we have also been operating 170 bowling

ouses that we have had to repossess. Up until now, these have contributed

O€d tun

9S9LV

significant cash flow but book losses. This year they will be in the black.

‘

; techniques can be applied to other fields in the future. We've found the

. ; ,

Ve've learned a lot about operating cash businesses, and think that our

bowling business at retail is a good business, and I'm happy to say that

' this part of our operations, which was necessary as salvage, looks to be

profitable for the futurè whether we operate them or sell them as going J

e 6 . a

In' our Consumer Division, which includes our brand names ---

Zebco, MacGregor and also Brunswick billiard tables --- we nave had

s potty results. In Zebco, we have done very well, but in some of the other

areas, not so well. We have recently put all of our sporting goods together,

and by doing as well over all as we nes in some areas, 3 meaningful

improvement will be made.

- The School Furniture business is not a large part of the overall,

but it does contribute to profit modestly. It is very competitive and I don't

look for much in the way of additional growth here.

Owens Yacht has not been in satisfactory shape for some time,

Oed 210 urg

189 1¹¹

n -6- : VU ,

but it appears to have successfully changed Its reputation, and now has a

new problem. .-. how to make enough. This division, while small, has been

a minus that should turn plus by next ear. |

The Technical products Division Is one that most people don't

connect with Brunswick. It has two distinct sectors - Defense, which is

profitable; and Metal Fibers, which is not, but is much more interesting.

— *

In the Defense business, we are operating in two distinct elds -

strategic and tactical. In the strategic field, * make sophisticated radomes

for such airplanes as the Phantom, Flll, and CSA, as well as Polaris missile

— We have excellent technical competence in these operations and

r to continue to get a share of this business.

On the tactical side, we are a large supplier of pyrotechnics

and tear gas grenades, which may lead to a civilian market. . . how large

à one we don't know yet.

The most interesting part of the Technical Products Division

to me, however, is the metal fibers business . . . a possible fifth earnings base.

Sd 349b4x3

8S9LV

° 50 : ave

This is an area where Brunswick R & Dhas literally created a

family of new materials by inventing ways of making metal fibers very small.

We have made tham down to 172 2 micron in diameter. (A micron is 1/25th

ofa 001 of an inch.)

This gives us a very versatile group of metals that have new

propertics " ä we are now blending them with carpet yarns

to eliminate . They make corrosion resistant and high temperature

At the present we are working hard with aircraft manufacturers

| to quiet jet engines to meet new FAA specifications with these materials.

They aopear to have the edge in the making of abradable shrouds

to give a boost to jet engine efficiency.

Suffice it to say that new possible uses for these —

appear every day, and I am confident our investment in this new field of

technology will pay off handsomely - some day. I don't know when.

Oed 21002

6S9LV

-8-

In addition, of course, we are * all the other things that a

modern company does, such as making sure we exploit overseas markets;

making sure we make maximum use of EDP, both for problem-solving and

engincering; and doing all the planning, accounting, motivating, etc., etc.,

that everyone else does. We hope we're doing them better.

The thing that makes us different, I think, in addition to the

marketing edge that many people know we have, is that we have a competitive

edge we didn't used to have in the good technical . many of our

divisions. I don't think many people think of us that way. I happen to think

oP. os

—

its our strongest point.

Thank you.

O€d 2'944X]

O99LYV

BCOD CONSOLIDATED SUMMARIES

DOMESTIC OPERATIONS ONLY

1965 1966 1967

Number of Centers 124 140 162

Number of Lanes 3,629 4,521 4,988

Number of Ten-Pin Lanes 3,519 * 4.411 4,878

Profit/ (Loss) $(2,171,000) $(1, 136,000) 6 (1. 205,000)

Depreciation $ 879,000 $ 2,122,000 $ 2,544,000

Cash Flow $(2,681,000) $ 986,000 $ 1,339,000

1968 1969 1970

164 163 1067

5,076 5,015 5,144

4,986 4,825 5,054

$ (751,000) $ 357,000 $2,310,000

$2,660,000 $2,570,000 $2,279,000

$1,898,000 $2,804,000 $4,469,000

1971

167

5,178

$4,877,000

$6,649,000

5,200

5,110

$6,296,000

$2,175,000

$8,038,000

A1661

Exhibit P32

$ 8,577,000

$17, 294,000

$23,502,000

* 5 "a e 20

* „* 4 „„ 225

Mz. Dox Lor we Le

* WNesionas SS- Mat. .. *

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i - Mr. K. ce 1082288 —

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as —

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2 0 e 499 2 „ ., — a. i on 1 - - : 3 ** b> -

® 3 2 — «te 99 — a . »

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‘ a * 8 2

1 2 2 ° 4 * „

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*. „ ee . 8 r * 2 ren „

Daa Lichlich was in Homo Orc the oh day and discussed wits mo Le.

wa PEP NS czy of romoving some of his equipment fform 3 FNoziaaa

2 1 — — f — oti nee od aah

ao. PT IS" Yoeeation to the White location on Roosevelt Doulovasd that L N= '

90 27 a a — > ate — „ ~ rae 2 the S D

bas besa closed. Apparently . zsebiich — coutnes — 4

ho ccazzol ths building and cal estate ons can — 29 cove 9 7

— 0 1

* : ‘ hg — * 1 : . » * * 2 * 0 . : 5 888 e ‘ 2 a % o ae . a * — lta

te oor Lt eadled Al Meal sight awey ane got a fect chock on what tho lecotion. ll.

dad aves look Hie. Leatled Mz. Lictlich oné told irn het in my *

oon if was marginal but thet is would probably boss furthes invectie /f

ws? . 2 * sul’ ; — 1 5 at oe. ie

dee . * gotiea on kis past, espectaity if he couse got a good lense. _ ar hie ot

ALA — ° . K Al a 5 5 1 « 5 3 ; 1 N

I. — . — * . 1 9 « =, 1 — *

2 + = Dioase prepare a segulos azea curvey fox this location - Mz. Licbic=

is goiag to come to Phiicdciphic the wock of November anc — yon

dau tey to contact him to cet up a cate to moor him in Phitccelpnic

ees ao ond chow him hie locotion cad o ago ond discuss the susvoy.

— oe. ©

— — - i

— —

- — eee * ee 7.0 ad 2 * *

Mr. Licblich's chain. "Nations: Sowi-O-Mct, c. , is ons of the dest we \

Evo end hia exedit is exeetiext; if wo gan holp him colvo this cifteus F

o—+e

prodio in Flesics, wo Shou Co co. —

—

9 2 = > a

. - * * +. ote g 1 9 — 2 . :

„pd asorceiate it Kon, if you would handle this personally, are you

dave any qucstions plesse sive mo a coll. leace ge: in touca —_ |

2. Licblich in advance of his visit - following 10 informsticon oa :

133

— BT Lt 2. pasted Paske LO K̃ TE ye ot 48 86

2 — . co „6

Prost a 7.ꝙ . 2 * “J

- Nations? Sowl-O-Niat, Ee. — 0 4 1

V2 5 D

152 Mazkst Ssscces oo sf ot *

atevcon, Now IJ O ss 5

1 * 8 1 ** a :

? 5 0 : N 5

Phone = ARmozy g 0560

* . om : a a» „

. e* — 9

: . 2 0 930 a 2

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* —— * > 8

* . .

re l¼—Ä—— —

2991

bed 210

BOWLING Ci. e Buunuick CORPORATION

August 27, 1965

PLAINTIFE’s

SES

Mr. Daniel P. Lieblich

National Bowl-O-Mat Corporation

152 Market Street

Paterson, New Jersey

Dear Dan:

It appears that the "fickle finger of fate" is keeping our paths

from crossing. As you know, I have been away from the office

constantly since the first part of August and my travels have

not taken me into an area where I would have an opportunity to

meet with you and discuss - it appears - the many problems

that seem to have arisen. I want you to be assured that correct-

ive action has been instituted. Whether you believe it or not, ie

National Bowl-O-Mat Corporation is a very valued customer of

the Brunswick Corporation, and we here at the home office are

quite concerned when aggravations arise that cause you to be

unhappy.

1 also want to personally thank you for the nice comments you

made about me in your correspondence to Mr. Jim Urbanek. It

is not often that a salesman is fortunate enough to have a customer

who will take the time to compliment a member of a corporate

sales organization. N

Mr. Larry Parker, Chicago-South Branch Manager, has dis-

patched a service representative to Indianapolis to inspect the

complaints concerning resurfacing. The Manager, Mr. Russell,

was informed that the warranty on the lanes resurfaced by an

independent contractor is ho longer M.effect. The Brunswick

warranty on their lanes definitely states that the 5-year warranty

for replacing patches is only in effect if Brunswick trained

mechanics do the resurfacing on these lanes during that period.

ved 249443

8991

Mr. Daniel P. Lieblich August 27, 1965

The warranty is in effect on the eight new lanes installed last

summer and if patches are necessary on those lanes, it will be

done on a no-cust basis. If patching and repair work are requir-

ed on the other lanes. then it will have to be done on a time and

materials basis. ;

There have been hours of conversation and reams of corres-

pondence trying to get at the bottom of the pin adjustment for

Pueblo Bowl-O-Mat. After receiving your letter of August 4,

Mr. Tindle, Kansas City Branch Manager, has met with Mr.

Callahan and discussed this subject thoroughly. Mr. Callahan

emphatically states that he never made any commitment to a 25

set pin adjustment, either as a salesman now or when he was the

Denver Branch Manager. The former salesmen in that territory,

Mr. Beiderbecke and Mr. Christopherson have been contacted and

both of them stated that they have never discussed the 25 set pin

adjustment with Mr. Kinney or anyone else at Bowl-O-Mat.

Since this situation seen:s to be at an impasse, I recommend

that we both agree to a seven set pin adjustment and close the

file on this irritating «ase. ;

Due to the tremendous backlog of orders at our Muskegon factory,

and because there are no experienced personnel that can be hired

on a part time basis to assist in removing this "log jam", the special

color masking units for Saginaw Bowl-O-Mat will be shipped on

September 1, 1965, You could tie me to the "whipping post and give

me forty lashes with a cat-o-nine-tails" and not hurt me any more

than I am hurt because of the delays we have experienced in getting

these masking units shipped and installed at Saginaw.

I will do everything in my power to make these past problems only

ved 34944%3

9991

Mr. Daniel P. Lieblich August 27, 1965

-}3- 7

seem like a bad dream and will devote all energies to making

our future relationship more pleasant for National Bow!l+O-Mat

and Brunswick Corporation.

Most sincerely,

BRUNSWICK CORPORATION

uit

William J. Blanks

National Accounts Manager

—

WI B:o'r

bed 2103

S99LV

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sates? nn ~ Dentel Parke Liebiich 3 a .

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At 3:15 this eftorncon tie. Nenry Chadwick, Eastern Ragional Vices

- ProsQlent of Brunovick Corporation, euccesz0r to John Ficcsirnona,

3 calicd do and introdyced himself, Ee has informed de that upon

das instructions of Jack Thorac, Vice-President of Markoting, -

22 Bowling Groupe Division of Bruncwick Corporation, ho waz to inform

‘a A our cn conversation of n 7. SSD Df 22. us that effective this date all of our subsidiary co-panics of .

otis will conta a to inform Faiz Lanes, Ine of Biiraccs Hat tonal Bowl-O-Mat Corporation must pay either cash or COD for

: 7 5 tee eu 22. 222. 7222 ~ — 82 = N 5

in which I instructs rr + Datercen, New Jersey thet ah urn. any and all worchandise ordered. I began questioning hin 10 0 5

222 — I Bowl-O-Rict of Paterson, & — {rer — - fats gonoral way “why” and ho geld he dida’t know but that he ves 2

ers 146, 952288 228 22 2 n * 0 —

céloctive Weenscday, September 18. Sy rn cos. 1 @sQebo 228ie- folloving 4 the instructions of bie boss, Jock na. ..

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— eil. nisece tell me whom you infor rod of Pair Lancs =< ; „ RS Be yak ete ES, N. 2 rere

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a vnorchondioe ae aad when delivered. — *

ip | m1 action by your Dowling Diets ton coming es it does irmodiately upon

| ite ond intention to harass our coca ond to diceriminate against

2 „„ ag Me “> septenber 14, 1966 N

. 2 — ess, 2 g — —

r 22 EAN 0

ur. J. Le nanigan, President Pog «¥

Lrunswick Corporation r ; .

69 Weot Waohington Street mi . 8

Chicago, Tllinoia i 5 :

os i: a. see, o ting? * .

° ue Chadwick, your Taatoru Regional Vice President,

— E — gay that por the instructions of Mr. Jack Tho=as,

Vico President of your Bowling Division, al! of our ogubsidiary com .

ponies must pay for all merchandise received from your company 48 ese? .

and whon delivery of such porchandise is received. ; 1

Ao you know, our ouboidlary ‘componics are located in ceven states and

211 financial wattore are handled from Patoroone Over the many yore

tck equipacat and

that our operating oubsidiarics have purchased Drunsw

ouppilics 11 checxs (approxinately 97,080.00 8 — —— —

eoooed {rom Paterson. A your Bowlin. Div

do not have available in thoir field locations the means of paying for

om - aoe Oo

tho it we have 1104

ling of your countorclain to the anti trust Ic au —

' — — — would appear to be further indication of your do

it, Surely your action cannot ba the result of the credit etandin, of

wick invoice ie procosecd with priority at our lowe Office eo that pay?

Bont diccounte can be taken by our subsidiaries won indicated —

_ davoices. 5 =. a ee

— ——

inn ° at =r .

2 g — 20. N

Since the filing of our complaint in Juno, our subdsidiarios — 3 a .

inued to purchase machine parte and evpplicafroa your —

— of te fastance where there bae beea any unrceconeble deley in the fe

ee oe

0 1 shall appreciate it if you will reviow thie situatioa ond advise — * 2

Af thie pew peyoent procedure will be your desired — gat rey. = .

at Aitcee Be VEL very teu vera,, . og N —

„* 0 . — J 2 4 ry . 24. 0 . * un. *

e e e eee dee ee, Presisons «- es

1 7 WIr * 5 62 . „ee „eee 4.

pA > . N PIKE. Fae Sa ee OE tag ag cg ee

‘RETURN RECEIPT REQUESTED ,-- re fe: 1227 2 NN. ee

* ee df N Ar Ey a“

LEd cruz

9991

5 - *

2 7 * * a

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. ’ . ray

22 „ ri , 1965

. ° . » 1 5 ds on 8

9 We . * K (ors 0 K 7757 3 eee —

* 13 of. 0 8

* 2 . 2 2 a J

2 , * és . Poca ie . 1 3 7 este

Mr. Milton Rudo, Vice President = =.:,' * 222

. . Brunswick Corporation rr re la *

623 South Wabash Avenue Ft ots , ;

‘Chicago 3, Illinois ce See nh ee

bear MIt: —— 2

7 Now that I undorstand that the bankruptcy

ale of AIBC has been completed and that Brunswick is

‘operating all of the various locations, I shall have

to put in writing my desire to nogotiate with you the

acquisition of Pairlawn Lanes. It is possible that

one or two AIBC centers that are in areas where we

“now have operating centers might be of interest co

zus. 1 know we have discussed this informally on a

:few occasions in prior months. .. —

at |

75 No doubt you have many initial problems of

“organizational structure confronting you at this moment,

‘but when you do have the time to devote to it, please

ot one or two others *

* 7 3 2 4 · 28755 a . oe “ @

. _let mo hear from you about Fairlawn and the possibility . *

i sy Sigg Pane teh Sire 2 ..« 7

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„ re u se Daniel Parke Lieblich: . ..

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6991

* Viunswich CORPORATION

4 7 8 a N ” y

a * . 0 J

9 0

| Page 2 _ — . : September 23, 1966

Mr. Daniel Parke Lieblich — * 5 a

‘i —— emer * 5

I regret that you construe our policy as some sort of harassment by

Brunswick, On the contrary, it seems to us simply that by minimizing

the business contacts with your firm (by placing sales on a cash basis)

Brunswick avoids the harassment and burden of attempting to do

business with National on a credit basis.

Yours truly,

“ogee 0 N 9 . *

Saf.

2 0

2 >. .

* 8 WL F. Urbanek

2 2— 14 President, Bowling Division

Ar * . 9 22 2 . 50 ;

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„

Page 2 V September 23, 1966

Mr. Daniel Parke Lieblich - * * l 9

I regret that you construe our policy as some sort of harassment by

Brunswick, On the contrary, it seems to us simply that by minimizing

the business contacts with your firm (by placing sales on a cash basis)

Brunswick avoids the harassment and burden of attempting to do

business with National on a credit basis,

. Yours truly,

N. ' WZ F. Urbanek

President, Bowling Division

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5 ees x

7 ' April 19, 1965

Mr. Daniel Parke Lieblich :

President -

National Bowl-O-Mat Corporation

152 Market Street

Paterson, New Jersey

Dear Dan:

I received your letter of April 9 concerning your interest in the

’ Fairlawn Bowling Center,

N 1

As I informed you when you and I talked, we will be selling these

bowling establishments as businesses and not as numbers of lanes

or equipment, Our policy upon taking over bowling establishments

is to operate them for three to six months before we set a price.

However, if you have a concrete offer that you want to make on

downpayment, price and terme we will be glad to consider it,

Recently one of our people was told that you, Fair Lanes and

Mr. Olehan of New York had pooled together a considerable oum of

money and had bid for many of the AIBC houses, I was a little sur-

prised to hear this, Dan, in light of the telephone conversation you

and I had, but I am eure there were good reasons for you to take

this position,

11 there ie anything else I can do for you one these lines, please do

not hesitate to write to mne. Ati

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Kr. Milton Rudo, vice President ° 23, . ws

_* Brunswick Corporation, +h Oy „2«„* 40

622 South Wabash Avenue 1221 97 ie. Pee 000

Chlesde Zilinoie „ | ne :

me Te, * —" 9 te ‘ 3

‘¢ Dear ne „ „ . e 8

17 thank you for your Letter of April 19th

5 about Fatrleen.

an We would be pleased to discuss tho purchase

“of the centor, now, if wo could examine the opor-

“ating figuren for the last fow yoars. If these could

ai, bo mado available to me, and if I could thon speak , “Se

vwith Dernie or anyone olse who alent bo familiar th

ehe Fairlawn operation, we could put this thing in *

% position to consummate in the next few months. con-

, Vopgeentay I will. await further 3 t rom vou or ,gomes hoe —

one else in the pperating company» ' of x . 9 Pees’,

ee * «

ry _"e

55 with ‘respect to tho third paragraph in your * 115

‘lotter, all that I can sey is that your invYormant vas 55

a incorrect, If any furthor olbborat on is Nr er

11 you have to do is call mo, . „ eee. a

he d Wr Cie | 1 oa ue

G * es 70 eee . * SES ‘ Sincerely, ot. * 2.5 * 25

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BEST COPY AVAILABLE aliens

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Led 21847

ezgtv

Paterson, New Jersey

BOWLING CENTER OPCRATIONS DIVISION Baunswick conronanor

™.RUOO 5 „e

25996604 5 ; „4 „ teh „ ,

— 1 „„ „ . ;

May 13, 1965 r ee

5 „5 i

Mr. Daniel Parke Lieblich 0 _.*

President .

National Bowl-O-Mat Corporation

152 Market Street

. ‘

I received your letter of April 23 and have discussed this with our people

who have been involved in the AIBC situation, :

Right now, Dan, all of the facte and administrative detaile of taking thio

over have not been completed and I really am not in a position to quote

prices or discuss these places at this time, It locke like it could be.

another two to three months before this situation ie wrapped up into a neat

package,

I would oay thie to you--that any place we have, in time, is available for

sale, but we will require 25 to 30% down payment, which we think is

reasonable, We have to see what our coste are and what the volumes,

profite and cash flows are, When this ie available, we will be glad to talk

to you further, f A 405 2 4 1 wer.

» “ah Seam, „ | >»

Hopé you are well. 455 41 : * a °°

45 an 3. % ne + jae °

5 1 ay 0 tae * 8 92 8 l 7 Ss ; . ‘ * N

ty ‘ee vd 145 2 . Sincerely, — 5 e 1 1

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vel

. | Exhibit. Pad

DD 77

11 LARGEST INDEPENDENT PUBLIC CORPORAYIONS OPERATING BOWLING CENTERS COMPARED WITH BRUNSWICK

NET WORTH GROSS REVENUE NUMDER OF CENTERS

' YRAR BRUNSWICK NBO INDUS, 10 OTHERS BRUNSWICK NBO INDUS. 10 OTHERS nungs- NRO 10 YEAR

1965 131,581,000 2,473,000 13,448,000 335,073,000 3,276,000 43,612,000 136 11 172 1965

1966 135,421,000 2,576,000 12,090,000 344,648,000 3,240,000 45,131,000 193 10 170 1966

1967 142,852,000 2,671,000 11,685,000 393,457,000 3,272,000 48,670,000 200 10 169 1967

4 ‘

1963 170,469,000 2,746,000 13,172,000 434,096,000 3,261,000 419,461,000 199 19 157 1969

M \welodes +he Fe Vow i ne “Tork \

OF Canad\aw 6

1146 16

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PL * EX * 58 id .

(last sheet)

is . . 5 a Te 2 * 2 UX $5 5 exhibit pes

—— — W. Ch AMA ICAN eee — 2 6400 A — — —

7 7 * 81 e C οο⏑π SMEAIA e aera) fi 323 i e * —

. -r CEATEAS ANE CAs =I erecta 5 — —

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= 12 f rey K

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i 1 8 5 * 2 . 9 f — 4 0 4 5 4 „ 0 0 } ‘ te 59 4. 1 a 0 : o Me be 35 — —

es ‘mer woarn (vericir) 05 2 00. 1, 41 7 5 6 gin gen 1 m 70 490,698 .. ‘1,713,568 „ u * 77 77963 15,921,993 7 ge, co

„ 0 ‘ * ‘ . —— 2 4 — - — — 2 2 “a 2 Fy * 1

2 a 6 bees acvewves 2, ost £,601,297 | 3 „ „ 5 ana n ait, gor » en! 6% ee Be 46,992,904 9F 273,200.

) — — — 24143239 9 „ dod — . 5 60 0 ä 3 : ö

, = “Ae « (cost) i fH a e, (ss, 900. 47 Gan) “ayaa | 88

? i U U 1 ‘ ; 1

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„ “an ¢ e — a i pi

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\ NUMBER OF CENTERS 5 8 , „ „K... * iia 7% @ 00 „ 5 Avy) . a . ; 420 4.13. @ . 7733

> 0 f t ’ 9 ’ 7° * ' ; J 1 2 2 ’ „

- - ‘ * ” * — _ 2 . — 4

ne, MET PLANT + EQUIPMENT , %, wy 6 in 1M, 7 “16,989 40 764 “eyed ate 4 , 424,380 „t. ve ume ban %

1720 198820 o e Bes . 1.4 2 ü

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er Pane + EQuepncar 1,793,961 4,994,378 7,996,096 % OEE 19,955 un , %%, 2,359,937 FF, 9%, "$7 „ 10 mein Lat 429 62, 445,08 176,94) 240

vet woatm (pericit) (2,654, 240) 1,430,280 2,504,541. 879,03, BPH, O88 A %% i 95% 1e 406,907 4,670, tes e 122,990 14,388,399 [149,952 ce:

GROSS REVENVES 2, 994,48. 6, 4 6,543,909 lee GSAS 092 , %% 2,976,273 4,619,054 2,995,395 5,272,000 “he 9341,A7 | $1,942,394 ger

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