SECURITIES AND EXCHANGE COMMISSION
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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.
INVESTMENT ADVISERS ACT OF 1940
Release No. 7015 / September 21, 2026
Admin. Proc. File No. 3-19826
In the Matter of
LOUIS NAVELLIER and
NAVELLIER & ASSOCIATES, INC.
OPINION OF THE COMMISSION
INVESTMENT ADVISER PROCEEDING
Grounds for Remedial Action
Injunction
Respondents were permanently enjoined from violating antifraud provisions of the
Investment Advisers Act of 1940. Held, it is in the public interest to bar the individual
respondent from association with any investment adviser, broker, dealer, municipal
securities dealer, municipal advisor, transfer agent, or nationally recognized statistical
rating organization, and to revoke the registration of the corporate respondent.
APPEARANCES:
Samuel Kornhauser, for Louis Navellier and Navellier & Associates, Inc.
Marc J. Jones and William J. Donahue, for the Division of Enforcement.
2
On June 12, 2020, the Securities and Exchange Commission instituted administrative
proceedings against Louis Navellier and Navellier & Associates, Inc. (“NAI” and, collectively,
“Respondents”), under Section 203 of the Investment Advisers Act of 1940. 1 The Division of
Enforcement now moves for summary disposition and the imposition of sanctions. Respondents
oppose the Division’s motion. Based on our review of the filings, we grant the Division’s
motion, bar Navellier from associating in the securities industry, and revoke NAI’s registration
as an investment adviser.
I.
Background
NAI, which Navellier founded, has been registered with the Commission as an
investment adviser since October 1987. 2 Between at least 2009 and 2013—which includes the
relevant time here—Navellier was NAI’s Chief Executive Officer and Chief Investment Officer;
owned at least 75% of NAI; and “controlled all aspects” of the firm. 3
In August 2017, the Commission filed a complaint in federal district court alleging that
Navellier and NAI violated Advisers Act Section 206—and their fiduciary duties as investment
advisers—by misleading clients and prospective clients about the performance record of the
investment strategy underlying NAI’s “Vireo AlphaSector” branded products. In particular, the
complaint alleged that NAI had distributed marketing materials for the Vireo AlphaSector
products that falsely stated that the “AlphaSector” strategy they employed had been traded, and
achieved specified results, during an eight-year period during which the strategy did not exist.
In February 2020, the district court granted the Commission’s motion for summary
judgment on its claims that Respondents violated Advisers Act Section 206(1) and (2). 4 The
district court found that, despite Respondents’ knowing that their “Vireo AlphaSector marketing
materials contained misleading statements,” Respondents “continued to use these materials and
did not halt sales of the strategies.” 5 Instead of notifying clients of the misleading statements or
1
Louis Navellier, Advisers Act Release No. 5520, 2020 WL 3127365 (June 12, 2020);
15 U.S.C. § 80b-3.
2
We take official notice of the district court and First Circuit decisions, orders, judgments,
and dockets. See Rule of Practice 323, 17 C.F.R. § 201.323 (authorizing the Commission to take
official notice of “any material fact which might be judicially noticed by a district court of the
United States” or “any matter in the public official records of the Commission”); Am. Inv. Serv.,
Inc., Exchange Act Release No. 43991, 2001 WL 167861, at *1 n.1 (Feb. 21, 2001) (recognizing
the Commission’s authority to take official notice of federal district court orders).
3
SEC v. Navellier & Assocs., Inc., No. 17-cv-11633, 2021 WL 5072975, at *2 (D. Mass.
Sept. 21, 2021) (hereinafter “Navellier II”).
4
SEC v. Navellier & Assocs., Inc., Case No. 17-cv-11633, 2020 WL 731611 (D. Mass.
Feb. 13, 2020) (hereinafter “Navellier I”); see also 15 U.S.C. § 80b-6(1) & (2) (prohibiting
investment advisers from, respectively, “employ[ing] any device, scheme, or artifice to defraud
any client or prospective client” and “engag[ing] in any transaction, practice, or course of
business which operates as a fraud or deceit upon any client or prospective client”).
5
Navellier I, 2020 WL 731611, at *9.
3
taking effective corrective action, the court found, Respondents sold their Vireo AlphaSector line
of business in an attempt to extricate themselves from potential liability.
Based on its summary judgment findings, the district court enjoined Respondents from
violating Section 206(1) and (2). The court also imposed civil penalties of $2,000,000 against
NAI and $500,000 against Navellier and ordered Respondents, jointly and severally, to pay
disgorgement of approximately $22.7 million and prejudgment interest of approximately
$6.6 million, representing Respondents’ net ill-gotten gains from advisory fees paid by investors
who had been fraudulently induced to retain NAI and the proceeds of the sale of the business
built on that misconduct. 6 Respondents appealed the district court’s liability and remedies
decisions.
In July 2024, the First Circuit affirmed the district court’s decisions. 7 The First Circuit
explained that Respondents had licensed the AlphaSector strategy from another investment
adviser, F-Squared Investments, Inc., in October 2009. Before Respondents licensed the
strategy, the court found, the president and CEO of F-Squared, Howard Present, told NAI’s
general counsel and chief compliance officer, Peter Knapp, that a wealth management firm had
used the AlphaSector strategy to manage real client accounts and trade actual assets from 2001 to
2008. The strategy’s performance figures, Present further told Knapp, were based on those
trades. Although Present provided Knapp with a spreadsheet purporting to list the trades, Knapp
asked Present for actual trade confirmations, which Present refused to provide, citing a
confidentiality agreement. Knapp prepared an executive summary of his due diligence, which
stated that F-Squared “flat out [would not] show the math” to him, but that F-Squared had started
to report holdings and trades for the AlphaSector strategy to NASDAQ beginning in October
2008. 8 Knapp later met with Navellier, discussed the executive summary with him, and
recommended that NAI license the strategy. Navellier agreed to do so.
By April 2011, however, Navellier had become concerned that he could not verify the
AlphaSector strategy’s past performance. In an internal email, Navellier stated that “we just
have a spreadsheet”—not trade confirmations—and that “[a]ny idiot can make up numbers on a
spreadsheet!” 9 Navellier also stated that he “[o]bviously” wanted to “distance” himself from FSquared “when it blows up,” and that he was “still trying to figure out how to reduce [NAI’s]
liability, since when the lies become evident, we are out of business.” 10 In response, Knapp
emailed Navellier the executive summary he had previously presented to Navellier, explaining
that it “ha[d] the representations made to [Navellier] regarding F-Squared.” Knapp later testified
that it “would have come up” at his 2009 meeting with Navellier that Knapp could not verify the
6
SEC v. Navellier & Assocs., Inc., No. 17-cv-11633 (D. Mass. Sept. 21, 2021), Dkt. No.
361 (amended final judgment); Navellier II, 2021 WL 5072975, at *8.
7
SEC v. Navellier & Assocs., Inc., 108 F.4th 19, 28 (1st Cir. 2024), cert. denied, 145 S. Ct.
2777 (June 6, 2025), rehearing denied, 146 S. Ct. 61 (Aug. 18, 2025).
8
Id. at 30.
9
Id.
10
Id.
4
AlphaSector strategy’s 2001 to 2008 performance figures. 11 By the end of August 2011,
Navellier had sent additional internal emails suggesting that NAI “try to sell” its Vireo
AlphaSector business and stating that he “continue[d] to believe” that the original AlphaSector
strategy was “just made up and pure FRAUD.” 12
In the meantime, Navellier directed a NAI employee to “take ‘Navellier’ off of as many
[Vireo AlphaSector] documents [as she could], such as Advisory Agreements, the Web Site,
etc.” 13 He also emailed NAI employees that to “protect . . . from potential fraud” NAI
employees “must not talk about [F-Squared] as being base[d] on real [money] since 2001” absent
trade confirmations confirming that claim. 14 Navellier, however, did not stop Vireo AlphaSector
sales.
The First Circuit further found that, from August 2011 and into 2012, NAI repeatedly
distributed marketing materials that represented that the AlphaSector strategy had actually been
traded since 2001 and that its reported returns “were not back-tested.” 15 The court found,
however, that the undisputed facts established that those statements were materially false
because F-Squared did not create AlphaSector until 2008.
Respondents’ misrepresentations were material, the First Circuit found, because in
assessing the risk associated with the Vireo AlphaSector products a reasonable investor would
consider it “obviously important” that Respondents “were unable to corroborate that the
[AlphaSector] strategy was an ‘active’ one and its performance returns not back-tested.” 16
Unlike results calculated based on actual trades, “back-testing generates only hypothetical
performance figures, benefits from hindsight, and involves ‘the corresponding ability to
manipulate [data] to obtain attractive returns.’” 17
The First Circuit also found that Respondents “acted with a high degree of recklessness,”
and therefore scienter, because NAI distributed marketing materials containing the
misrepresentations after Navellier expressed concern about fraud related to the AlphaSector
performance claims in a series of internal emails. 18 Navellier contended that he had fabricated
those concerns “to coerce and scare NAI’s marketers to stop marketing Vireo [AlphaSector], and
focus instead on marketing [Navellier’s] personally created investment strategies.” 19 But the
First Circuit found that the record belied Navellier’s “post hoc rationalization” for his email
11
Id.
12
Id. at 31.
13
Id.
14
Id.
15
Id. at 31, 35.
16
Id. at 37.
17
Id.
18
Id. at 39.
19
Id. at 35 n.10.
5
admissions because the evidence showed that Respondents could not confirm their statements
about AlphaSector’s performance. 20 As further support for its scienter finding, the court
observed that, before the relevant events here, Commission staff had alerted Respondents to the
importance of adequately disclosing back-testing and hypothetical performance results. Staff
had sent three letters to NAI warning the firm that it had failed to adequately disclose back-tested
performance results related to other investment products. In the third letter, staff had expressed
“concern[] that NAI may not have taken [the previous letters] seriously.” 21
The First Circuit also affirmed the district court’s award of disgorgement. Respondents
profited, the court found, from advisory fees Vireo AlphaSector clients had paid while
Respondents “continued to conceal their lack of support for the” AlphaSector performance
figure. 22 In addition, the First Circuit found that Respondents “‘had a substantial incentive not to
disclose their misrepresentations and the reason they were selling the business,’” because the sale
price that Respondents hoped to receive from F-Squared depended “on the number of Vireo
AlphaSector clients who transferred their assets to F-Squared.” 23 Indeed, the court found that
Respondents “d[id] not dispute that at no time before or after the sale did they inform their
clients of the reason for the sale or of [Respondents’] lack of support for the statements in their
Vireo AlphaSector marketing materials.” 24
II.
A.
Analysis
Summary disposition is appropriate.
Under Rule of Practice 250(b), the Commission may grant a motion for summary
disposition if “there is no genuine issue with regard to any material fact” and the moving party is
“entitled to summary disposition as a matter of law.” 25 Respondents oppose summary
disposition and ask for an in-person evidentiary hearing to relitigate various facts and legal
conclusions that were put at issue and determined in the district court litigation (and affirmed by
the First Circuit), such as whether Respondents made or distributed material misstatements, acted
with scienter, or even engaged in any misconduct at all. 26 The doctrine of collateral estoppel
20
Id.
21
Id. at 29.
22
Id. at 43.
23
Id. at 44 (quoting Navellier II, 2021 WL 5072975, at *5).
24
Id. at 32.
25
17 C.F.R. § 201.250(b); see also ERHC Energy, Inc., Exchange Act Release No. 90517,
2020 WL 6891409, at *2 (Nov. 24, 2020) (discussing standard).
26
We consider Respondents’ declarations and appendix of exhibits to the extent cited in
their opposition brief. See Rule of Practice 250(e), (f)(1), 17 C.F.R. § 201.250(e), (f)(1). We do
not consider, however, the more than 9,000-word statement of facts that Respondents
incorporated by reference in their opposition brief, which itself contains 9,410 words, as that
statement is an improper attempt to exceed the 9,800-word limit for dispositive motions and
6
precludes Respondents from attacking such findings in this proceeding. 27 Respondents cannot
avoid collateral estoppel, as they attempt to do here, by claiming that their direct attacks on the
courts’ findings are relevant to the Commission’s public interest analysis. 28 For these and the
reasons below, we find that an in-person hearing is unnecessary, that the Division has satisfied
its burden under the summary disposition standard, and that summary disposition is
appropriate. 29
B.
Relief is available under Advisers Act Section 203(e) and (f).
Section 203(e) authorizes the Commission to revoke an investment adviser’s registration
if the Commission finds that (i) the adviser, or any person associated with it, was enjoined from
engaging in or continuing any conduct or practice in connection with acting as an investment
adviser; and (ii) such sanction is in the public interest. 30 Section 203(f) authorizes the
Commission to suspend or bar any person from the securities industry if it finds the same two
elements apply to that person and that the person was associated with an investment adviser at
the time of the alleged misconduct. 31
No genuine issue of material fact exists as to the first element under Section 203(e)
and (f). Because the district court enjoined Respondents from violating Section 206(1) and (2),
supporting memoranda in Rule of Practice 250. 17 C.F.R. § 201.250(e), (f)(1); see also
Amendments to the Commission’s Rules of Practice, Exchange Act Release No. 78319 (July 13,
2016), 81 Fed. Reg. 50,212, 50,225 (July 29, 2016) (explaining that parties should not attempt to
“circumvent” word limit by filing additional statements of fact).
Respondents have forfeited the “Renewed Objections” and “Affirmative Defenses” that
they raised in their answer but did not include in their opposition brief. See Advanzeon Sols.,
Inc., Exchange Act Release No. 98674, 2023 WL 6458592, at *3 n.14 (Oct. 2, 2023), pet.
denied, 2024 WL 5220983 (D.C. Cir. Dec. 26, 2024).
27
See, e.g., Sherwin Brown, Advisers Act Release No. 3217, 2011 WL 2433279, at *4
(June 17, 2011) (applying doctrine of collateral estoppel in follow-on proceeding instituted based
on injunction); cf. Blinder, Robinson & Co., Inc. v. SEC, 837 F.2d 1099, 1109 (D.C. Cir. 1988)
(acknowledging that a respondent in an administrative proceeding before the Commission cannot
relitigate a factual question that “has been conclusively decided against him” by a district court).
Because the First Circuit affirmed the district court’s judgment, Respondents’ claim that
collateral estoppel did not apply while their appeal was pending is irrelevant.
28
Compare Blinder, Robinson, 837 F.2d at 1109 (holding that parties may present distinct
public interest arguments in a follow-on proceeding), with Siris v. SEC, 773 F.3d 89, 96 (D.C.
Cir. 2014) (affirming the Commission’s rejection of respondent’s “purported mitigation evidence
that, in reality, constituted a collateral attack on the [underlying] consent judgment”).
29
Cf. Kornman v. SEC, 592 F.3d 173 (D.C. Cir. 2010) (affirming Commission’s grant of
summary disposition in a follow-on proceeding).
30
31
15 U.S.C. § 80b-3(e)(4).
15 U.S.C. § 80b-3(f) (cross-referencing Section 203(e), 15 U.S.C. § 80b-3(e)); see also
id. § 80b-3(e)(4) (specifying injunctions against various actions, conduct, and practices).
7
Respondents were each enjoined from engaging in or continuing any conduct or practice in
connection with acting as an investment adviser. 32
There is also no genuine dispute that, as to Section 203(f), Navellier was associated with
an investment adviser at the time of his misconduct. Respondents admit in their answer that they
have acted as investment advisers since at least 2010. 33 Because Navellier was an officer of
NAI, he was also associated with an investment adviser during the relevant time. 34
We thus need consider only whether relief is appropriate in the public interest.
C.
We find that barring Navellier from the securities industry and revoking NAI’s
registration as an investment adviser are in the public interest.
In determining whether any remedial action is in the public interest, we consider the
egregiousness of the respondent’s actions, the isolated or recurrent nature of the infraction, the
degree of scienter involved, the sincerity of the respondent’s assurances against future violations,
the respondent’s recognition of the wrongful nature of his conduct, and the likelihood that the
respondent’s occupation will present opportunities for future violations. 35 Our public interest
inquiry is flexible, and no single factor is dispositive. 36 The remedy is intended to protect the
trading public from further harm, not to punish the respondent. 37
Weighing these factors, we conclude that barring Navellier from association in the
securities industry and revoking NAI’s registration as an investment adviser is warranted to
protect the investing public.
1.
Respondents’ conduct was egregious, recurrent, and done with scienter.
We find no genuine dispute that Respondents’ misconduct was egregious and recurrent.
Respondents, who are investment advisers, repeatedly breached their fiduciary duties to their
advisory clients by misrepresenting the performance of the AlphaSector strategy over multiple
32
See Richard Vu Nguyen, Advisers Act Release No. 6325, 2023 WL 3931439, at *3 (June
8, 2023) (holding that an injunction against violating Sections 206(1) and (2) was an injunction
in connection with acting as an investment adviser); 15 U.S.C. § 80b-6 (providing that it “shall
be unlawful for any investment adviser” to engage in specified conduct).
33
See also Navellier I, 2020 WL 731611, at *2, *9 (finding that “[a]t all times relevant to
this dispute, both NAI and Navellier acted as investment advisers pursuant to the definition in the
Advisers Act,” and that Respondents “continue to operate as” such).
34
See 15 U.S.C. § 80b-2(a)(17) (defining a “person associated with an investment adviser”
to include any officer of the adviser and “any person directly or indirectly controlling” it).
35
Steadman v. SEC, 603 F.2d 1126, 1140 (5th Cir. 1979), aff’d on other grounds,
450 U.S. 91 (1981).
36
Tzemach David Netzer Korem, Exchange Act Release No. 70044, 2013 WL 3864511,
at *4 (July 26, 2013).
37
McCarthy v. SEC, 406 F.3d 179, 188 (2d Cir. 2005).
8
years. 38 Navellier acknowledged to NAI employees that Respondents could not confirm that the
strategy had been successfully used to trade client accounts over an eight-year period, as NAI’s
marketing materials claimed, 39 and Navellier told employees that he believed that the strategy
was a “FRAUD.”
Despite this, Navellier did not stop NAI’s sales or marketing of the Vireo AlphaSector
products, and the firm continued to distribute the false performance claims even after Navellier
sent internal emails stating that he believed the AlphaSector strategy was a “FRAUD.” Rather
than disclosing their concerns to clients, Respondents attempted to insulate themselves from
liability by selling the Vireo AlphaSector line of business. As the First Circuit found,
Respondents caused “direct harm to Vireo AlphaSector clients” by inducing them to pay
advisory fees based on misrepresentations. 40 Through these fees and the Vireo AlphaSector sale,
Respondents obtained over $20 million in ill-gotten gains that the district ordered them to
disgorge. 41
There is also no genuine dispute that Respondents acted with scienter. As the court
found, Respondents “were, at a minimum, highly reckless” in distributing AlphaSector
performance claims that they knew were “not supported by sufficient data.” 42 Indeed, the court
held that Navellier “knew the marketing was misleading, had the power to stop NAI from its
fraudulent marketing efforts, and authorized his NAI staff to continue the marketing campaign
anyway.” 43
38
See, e.g., ZPR Inv. Mgmt. Inc. v. SEC, 861 F.3d 1239, 1247 (11th Cir. 2017) (“The
Advisers Act sets ‘federal fiduciary standards for investment advisers.’” (quoting Santa Fe
Indus., Inc. v. Green, 430 U.S. 462, 471 n.11 (1977))); John Sherman Jumper, Exchange Act
Release No. 96407, 2022 WL 17346044, at *3 (Nov. 30, 2022) (finding that three instances of
misappropriation over 11 months constituted recurrent conduct); Allen M. Perres, Exchange Act
Release No. 79858, 2017 WL 280080, at *4 (Jan. 23, 2017) (holding that violations that persisted
“over a two-year period [are] recurrent—not isolated—misconduct”).
39
See, e.g., Navellier I, 2020 WL 731611, at *7 (finding that “the AlphaSector strategies
were marketed as defensive strategies that had been ‘stress tested across two bear markets’”
(emphasis in original)).
40
Navellier & Assocs., 108 F.4th at 41 n.14; cf. ZPR Inv. Mgmt., 861 F.3d at 1256–57
(recognizing that misrepresentations may harm the investing public by denying investors the
opportunity to accurately compare investment advisers).
41
Cf. Warren A. Davis, Exchange Act Release No. 101217, 2024 WL 4357534, at *4–5
(Sept. 30, 2024) (finding that conduct was egregious where respondents realized more than
$14 million in ill-gotten gains); Benjamin Durant, III, Exchange Act Release No. 96445, 2022
WL 17422581, at *3 (Dec. 5, 2022) (same for respondent who realized more than $600,000 in
ill-gotten gains).
42
Navellier I, 2020 WL 731611, at *8.
43
Navellier II, 2021 WL 5072975, at *3.
9
Respondents attempt to minimize the severity of their conduct by asserting that they
invested their clients’ money as the Vireo AlphaSector products’ marketing materials promised.
This does not change that, for an extended period, Respondents failed to disclose to their clients
that those very marketing materials misstated the performance of the AlphaSector strategy. Nor
are our concerns about Respondents’ future compliance with the securities laws based on their
very serious conduct reduced by Respondents’ claim that their clients ultimately profited from
the Vireo AlphaSector products, because, as the court found, Respondents still injured their
clients by fraudulently inducing them to pay advisory fees.
Respondents also claim that imposing sanctions would harm their existing employees and
clients. Such concerns, however, are outweighed by our concerns here about averting future
harm to the investing public if Respondents were to continue to participate in the securities
industry. 44 Similarly, our concerns about averting future harm to investors are not lessened by
Respondents’ claim that they have lost significant business after the Commission took
enforcement action against them, as such financial loss was ultimately caused by Respondents’
own misconduct. 45
2.
Respondents’ involvement in the securities industry will likely present
opportunities for future violations, and they have not recognized the
wrongful nature of their conduct or provided adequate assurances against
future misconduct.
The remaining factors are either neutral or weigh in favor of a bar and revocation.
Respondents both remain active in the securities industry, which will present opportunities for
future violations. 46 Respondents assert that it is “highly unlikely” that they would commit future
violations because, they claim, they have not previously been disciplined or sued in over
35 years and “have provided investment advisory services to thousands of clients without ever
defrauding any of them.” But this very proceeding stems from Respondents’ defrauding their
advisory clients. 47 That Respondents distributed claims that the AlphaSector strategy was not
back-tested that they knew they could not confirm despite prior, repeated warnings from
44
See, e.g., Edgar R. Page, Advisers Act Release No. 4400, 2016 WL 3030845, at *11
(May 27, 2016) (finding that negative effect of revoking registration on firm’s employees,
clients, and affiliates is outweighed by the overriding need “to protect the broader public”).
45
See, e.g., Gary M. Kornman, Exchange Act Release No. 59403, 2009 WL 367635, at *9
(Feb. 13, 2009) (finding not mitigating respondent’s claim that he suffered “substantial losses”
from several years of criminal and administrative proceedings), pet. for rev. denied, 592 F.3d
173 (D.C. Cir. 2010).
46
See, e.g., George Charles Cody Price, Advisers Act Release No. 4631, 2017 WL 405511,
at *3 (Jan. 30, 2017) (expressing concern that respondent’s occupation would present
opportunities for future violations where he did not indicate that he planned to leave the
securities industry).
47
Cf. Rooms v. SEC, 444 F.3d 1208, 1214 (10th Cir. 2006) (finding that a lack of
disciplinary history is not mitigating because securities industry participants are required to
comply with applicable rules “at all times”).
10
Commission staff about appropriately disclosing back-testing in marketing materials in other
contexts, 48 leads us to discount their current assurances against future misconduct.
We do not consider Respondents’ failure to recognize the wrongful nature of their
misconduct in this proceeding as aggravating because their appeal of the underlying civil
decision was pending at the time of briefing in this proceeding, and Respondents were entitled to
present a vigorous defense in their appeal. However, having not accepted responsibility before
the Commission, Respondents also cannot claim mitigation on that basis either. 49
Nor are our concerns about future misconduct allayed by Respondents’ claim that they
offered to hire an outside compliance officer during settlement discussions in the district court
proceeding. No such settlement was ever reached, 50 and there is no indication, nor do
Respondents contend, that they ever hired such a compliance officer.
3.
Respondents’ other arguments lack merit.
Respondents argue that this entire proceeding should be dismissed as unconstitutional
because the Commission allegedly serves as “investigator, prosecutor, and judge of its own
case.” The sole case that Respondents cite to support their argument did not address the
constitutionality of Commission adjudication. 51 In any event, courts have long held that an
48
See Navellier & Assocs., 108 F.4th at 38 (finding that, in the context of earlier allegations
regarding other investments, Commission staff three times “flagged NAI’s failure to adequately
disclose performance figures as back-tested, explaining and alerting NAI to the importance of
this disclosure”); id. at 39 (finding that warnings from Commission staff evidenced that
Respondents knew about the “danger of misleading current and prospective clients”).
Respondents argue that we should exclude the courts’ findings about the Commission staff’s
prior warnings and the allegations of compliance deficiencies underlying them as unproven,
irrelevant, and prejudicial. We consider the staff’s communications, however, solely as evidence
that Respondents had been warned to disclose performance data accurately before distributing
the Vireo AlphaSector materials, and not as evidence that Respondents engaged in earlier
misconduct.
49
See, e.g., Donald J. Fowler, Exchange Act Release No. 99084, 2023 WL 8469512, at *3
(Dec. 5, 2023).
50
Respondents’ argument that they reached a final settlement with the Commission is
barred by collateral estoppel. Navellier I, 2020 WL 731611, at *5 (finding that “the record
indicates that settlement negotiations between the parties broke down before any settlement was
agreed to by both parties”).
51
See Cochran v. SEC, 20 F.4th 194, 197–98 (5th Cir. 2021) (“The question presented is
whether a provision of the Securities Exchange Act of 1934 . . . implicitly strips federal district
courts of subject-matter jurisdiction to hear structural constitutional claims.”)
11
agency “may combine investigative, adversarial, and adjudicative functions, as long as no
employees serve in dual roles.” 52
Respondents further contend that this proceeding constitutes impermissible selective
enforcement because the Commission treated them differently than others who distributed
similar misrepresentations about the AlphaSector strategies. To succeed with this argument,
Respondents must demonstrate that they were “singled out for enforcement while others who
were similarly situated were not,” and that the enforcement “was motivated by arbitrary or unjust
considerations such as race, religion, or the desire to prevent the exercise of a constitutionally
protected right.” 53
Respondents offer no evidence, however, that any other entities or individuals were
similarly situated to them but treated differently. The district court and First Circuit also found
that Respondents had not done so and rejected, on that basis, Respondents’ similar selective
enforcement claim related to the district court proceeding. We additionally find no basis for
Respondents’ claim that because they purportedly would not agree to modify the settlement
agreement that they claim to have reached in the district court proceeding, the Commission
instituted this proceeding out of “malice and revenge.” 54 Respondents do not provide support for
this alleged motive, let alone evidence sufficient to prove that the Commission’s decision here
was motivated by the type of unjust or arbitrary considerations that can support a selective
enforcement claim. 55
*
*
*
The Commission may revoke a respondent’s registration as an investment adviser or
impose a bar to protect the investing public from a respondent’s future actions by restricting
access to areas of the securities industry where a demonstrated propensity to engage in violative
conduct may cause further investor harm. For the reasons explained above, Respondents pose a
continuing threat to investors. We thus conclude that it is in the public interest to bar Navellier
from association with any investment adviser, broker, dealer, municipal securities dealer,
municipal advisor, transfer agent, or nationally recognized statistical rating organization. Given
the unique circumstances in this proceeding, including NAI’s current client relationships and the
52
Elliott v. SEC, 36 F.3d 86, 87 (11th Cir. 1994); see, e.g., Withrow v. Larkin, 421 U.S. 35,
47 (1975); Sheldon v. SEC, 45 F.3d 1515, 1519 (11th Cir. 1995); Air Prods. & Chems., Inc. v.
FERC, 650 F.2d 687, 709–10 (5th Cir. 1981).
53
2001).
Russo Sec., Inc., Exchange Act Release No. 44186, 2001 WL 379064, at *7 (Apr. 17,
54
Cf. Blinder, Robinson, 837 F.2d at 1106 (“Offers of settlement are in the very nature of
the litigation process; common experience tells us that neither consideration nor rejection of an
offer of settlement contains within it the inherent likelihood of bias and prejudice.”).
55
Cf. United States v. Armstrong, 517 U.S. 456, 464 (1996) (stating that the presumption of
regularity supports prosecutorial decisions and, “in the absence of clear evidence to the contrary,
courts presume that [prosecutors] have properly discharged their official duties” (internal
quotation marks omitted)).
12
time elapsed since this proceeding was instituted, Navellier may, for a period of 60 days,
associate with NAI for the sole purpose of winding down NAI’s business as described in the
Commission’s order attached hereto. We conclude for the same reasons that it is in the public
interest to revoke NAI’s registration as an investment adviser, effective 60 days from the date of
this opinion as further described in the Commission’s order. No requests for an extension of
time of the 60-day winddown period will be considered.
An appropriate order will issue. 56
By the Commission (Chairman ATKINS and Commissioners PEIRCE and UYEDA).
Vanessa A. Countryman
Secretary
56
We have considered all the arguments advanced by the parties. We reject or sustain them
to the extent that they are inconsistent or in accord with the views expressed herein. We also
deny as moot Respondents’ request to stay this case pending decisions in various other
proceedings, because those decisions have now been issued.
UNITED STATES OF AMERICA
before the
SECURITIES AND EXCHANGE COMMISSION
INVESTMENT ADVISERS ACT OF 1940
Release No. 7015 / September 21, 2026
Admin. Proc. File No. 3-19826
In the Matter of
LOUIS NAVELLIER and
NAVELLIER & ASSOCIATES, INC.
ORDER IMPOSING REMEDIAL SANCTIONS
On the basis of the Commission’s opinion issued this day, it is
ORDERED that the investment adviser registration of Navellier & Associates, Inc.
(“NAI”), is revoked, effective 60 days from the date of this order, during which time NAI shall
not solicit any new clients; and it is further
ORDERED that Louis Navellier is barred from association with any investment adviser,
broker, dealer, municipal securities dealer, municipal advisor, transfer agent, or nationally
recognized statistical rating organization, provided, however, that Louis Navellier may, for a
period ending 60 days from the date of this order (the “Winddown Period”), continue to associate
with NAI solely for the purpose of winding down NAI’s business;
Provided further that, during the Winddown Period, Louis Navellier shall not solicit any
new clients for NAI or provide any investment advice or other advice to any client or prospective
client of NAI.
By the Commission.
Vanessa A. Countryman
Secretary
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