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Case 1:26-cv-13058

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UNITED STATES DISTRICT COURT

FOR THE DISTRICT OF MASSACHUSETTS

FEDERAL TRADE COMMISSION,

Case No. 26-cv-13058

Plaintiff,

COMPLAINT FOR PERMANENT

INJUNCTION, MONETARY

JUDGMENT, AND OTHER

RELIEF

v.

HOPPER (USA), INC., a corporation, and

HOPPER INC., a corporation,

Defendants.

Plaintiff, the Federal Trade Commission (“FTC” or “Commission”), for its Complaint

alleges:

1.

The FTC brings this action for Defendants’ violations of Section 5(a) of the

Federal Trade Commission Act (“FTC Act”), 15 U.S.C. § 45(a), and the Commission’s Rule on

Unfair or Deceptive Fees (“Fees Rule”), 16 C.F.R. pt. 464. For these violations, the FTC seeks

relief, including a permanent injunction, monetary relief, and other relief, pursuant to Sections

13(b) and 19 of the FTC Act, 15 U.S.C. §§ 53(b), 57b, and the Fees Rule, 16 C.F.R. pt. 464.

SUMMARY OF THE CASE

2.

Defendants Hopper (USA), Inc. and Hopper Inc. (together, “Defendants”) operate

mobile apps that, among other things, allow consumers to book airfare, short-term rentals

(including hotel rooms and vacation homes), and rental cars. Yet, as Defendants’ own internal

documents make clear, the real money for Defendants comes not from travel bookings, but rather

from deceiving consumers through misrepresentations, bait-and-switch practices, and hidden

fees.

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3.

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Indeed, Defendants’ business practices have been so rife with deception that

Defendants’ own employees have repeatedly raised the alarm. For example, one employee

complained that “the problem here is that we’re tricking users.” Another employee “forgot to

turn off the toggle” for the hidden fees while making a purchase on Defendants’ app and

complained that they “felt ‘cheated’ by Hopper.”

4.

Despite these and other complaints, including numerous consumer complaints,

Defendants refused to make changes to comply with the law.

5.

Defendants freely acknowledge that their bottom line critically depends on their

unlawful conduct. For example, in response to concerns expressed by one employee that the

companies were tricking consumers, Defendants internally acknowledged that they needed the

hidden Tip fee because it was a “meaningful percentage of our gross profit” and needed the

hidden VIP Support fee because it was “literally 100% of the gross profit that our air business

derives.” Defendants continued their illegal practices because complying with the law would cost

them profit.

6.

Through their illegal practices, Defendants have caused consumers tens of

millions of dollars in harm.

JURISDICTION AND VENUE

7.

This Court has subject matter jurisdiction pursuant to 28 U.S.C. §§ 1331, 1337(a),

1345, and 1355.

8.

Venue is proper in this District under 28 U.S.C. § 1391(b)(2), (b)(3), (c)(2),

(c)(3), and 15 U.S.C. § 53(b).

PLAINTIFF

9.

The FTC is an agency of the United States Government created by the FTC Act,

which authorizes the FTC to commence this district court civil action by its own attorneys.

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15 U.S.C. §§ 41–58. The FTC enforces Section 5(a) of the FTC Act, 15 U.S.C. § 45(a), which

prohibits unfair or deceptive acts or practices in or affecting commerce. The FTC further

enforces the Fees Rule, 16 C.F.R. pt. 464, which prohibits unfair or deceptive practices involving

fees or charges for live-event tickets and short-term lodging, including: (a) failing to disclose,

every place price is displayed, the “total price” (i.e., the maximum total of all fees a consumer

must pay for any good or service and any mandatory ancillary good or service, with limited

exceptions); (b) failing to disclose the nature, purpose, and amount of fees or charges and the

identity of goods or services for which fees are imposed; and (c) misrepresenting the nature,

purpose, amount, and refundability of fees or charges and the identity of the good or service for

which a fee is imposed.

DEFENDANTS

10.

Defendant Hopper (USA), Inc. (“Hopper (USA)”) is a Delaware corporation with

its principal place of business at 265 Franklin Street, Boston, Massachusetts. Hopper (USA) is a

wholly owned subsidiary of Defendant Hopper Inc. Hopper (USA) transacts or has transacted

business in this District and throughout the United States. At all times relevant to this Complaint,

acting alone or in concert with others, Hopper (USA) has advertised, marketed, distributed, or

sold its products and services to consumers throughout the United States.

11.

Defendant Hopper Inc. is a closely held Canadian corporation with its registered

office at 5795 Ave. de Gaspé, Montreal, Quebec. Hopper Inc. is the sole owner of Hopper

(USA). Hopper Inc. transacts or has transacted business in this District and throughout the

United States. At all times relevant to this Complaint, acting alone or in concert with others,

Hopper Inc. has advertised, marketed, distributed, or sold its products and services to consumers

throughout the United States.

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COMMON ENTERPRISE

12.

Defendants have operated as a common enterprise while engaging in the unfair

and deceptive acts and practices and other violations of law alleged below. Defendants have

conducted the business practices described below as an integrated business through interrelated

companies that have common officers, directors, managers, and employees; unified advertising;

and shared business functions such as a shared customer relations management database and

shared customer service agents. Because Defendants have operated as a common enterprise, each

of them is liable for the acts and practices alleged below.

COMMERCE

13.

At all times relevant to this Complaint, Defendants have maintained a substantial

course of trade in or affecting commerce, as “commerce” is defined in Section 4 of the FTC Act,

15 U.S.C. § 44.

DEFENDANTS’ BUSINESS ACTIVITIES

A. DEFENDANTS OFFER BOOKING SERVICES FOR THIRDPARTY TRAVEL AND THEIR OWN ADD-ON TRAVEL

PRODUCTS

14.

Defendants offer booking services for third-party travel through their Hopper apps

and, to a limited extent, on their website.

15.

Defendants’ initial offering on the Hopper apps, in 2015, was an airfare price

prediction service. Later that year, Defendants began offering booking services for air travel.

Defendants then added booking services for other types of travel through the Hopper apps,

including hotel stays in 2019, car rentals in 2020, and vacation home stays in 2022.

16.

In connection with marketing and selling travel bookings, Defendants also market

and sell their own add-on travel products, including Price Freeze and VIP Support. These add-on

products purport to provide consumers with travel flexibility, or fast, timely customer service.

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17.

Defendants began marketing and selling Price Freeze in 2019 and VIP Support in

18.

Defendants charge variable fees for Price Freeze and VIP Support that are based

2020.

on factors such as the type and cost of the underlying travel booking. For example, the fees for

Price Freeze have been based on the cost of the underlying booking. The fees for VIP Support

have ranged from $10–$42 for air travel, $9–$25 for hotel stays, and $9 for car rentals.

B. DEFENDANTS HAVE DECEPTIVELY HIDDEN AND

UNFAIRLY CHARGED CONSUMERS FOR FEES WITHOUT

CONSUMERS’ EXPRESS INFORMED CONSENT

Defendants Deceptively Advertise That Hopper’s Prices Have No Hidden Fees

and Include All Fees

19.

To induce consumers to use their travel booking services, Defendants have

disseminated or caused to be disseminated advertisements that contain the following statements

and depictions, among others:

Figure 1 – Hopper Website Ad for Hopper’s Travel Booking Services

[dated Apr. 13, 2026; representing: “Hopper is completely free to download and doesn’t

have any hidden fees or gotcha charges.”]

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Figure 2 – Hopper Mobile Ad

[dated June 8, 2021; representing: “Hopper – the travel app with no hidden fees”]

Figure 3 – Hopper Digital Ad

[dated Apr. 4, 2024; representing: “No hidden fees . . . 100% free”]

20.

Defendants have also routinely advertised Hopper’s travel booking services

online using the taglines “No Hidden Fees on Hopper,” “No Hidden Fees,” “Zero Hidden Fees,”

“no more hidden fees,” “Compare car rentals without the hidden fees. Just transparent pricing,”

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and “Transparent Pricing Always,” including in search advertising, Android and iOS app store

advertising campaigns, and other digital advertising campaigns on Google, Facebook, TikTok,

Snapchat, Twitter, Pinterest, and other channels.

21.

In a similar vein, Defendants have represented that their “prices include all fees”:

Figure 4 – Hopper In-App Hotel Stay Ad

[dated July 15, 2025; red oval added; representing: “Prices include all fees”]

Defendants Have Misrepresented the True Cost of Their Services By Adding Hidden Fees and

Charging Consumers Those Fees Without Consumers’ Express Informed Consent

22.

Contrary to Defendants’ representations that Hopper’s prices have no hidden fees

or “gotcha” charges and include all fees, Defendants have routinely charged consumers hidden or

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“gotcha” fees. Further, these fees have not been included in advertised prices. Thus, contrary to

Defendants’ representations, the advertised prices do not “include all fees.”

23.

Defendants have charged consumers who book travel through Hopper hidden fees

without the consumers’ express informed consent. Specifically, Defendants have charged

consumers the “Tip” fee and for the VIP Support customer service product, both without

consumers’ express informed consent. These fees were hidden, preselected, and were not

included in advertised prices for Defendants’ air travel, rental car, and short-term lodging

bookings.

24.

For example, from 2020 to late 2023, consumers booking a flight on Defendants’

apps would view the following screens near the end of their transaction:

Figure 5 – Screenshots from Hopper App Airfare Purchase Flow

[dated Jan. 24, 2022; personal information redacted]

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On the Choose Payment screen (leftmost screenshot above), Defendants display

the “Total” price of the booking, here $997.85. After the consumer selects “Continue,”

Defendants display the Review Details screen (center screenshot). In the visible portion of the

Review Details screen, a consumer is told to “Swipe to Book Flight.” If a consumer does so,

Defendants send the booking to the third-party travel provider for completion, and the consumer

is shown the “Pack your bags!” screen (rightmost screenshot).

26.

However, a consumer who “Swipe[s] to Book Flight” without scrolling down

would unknowingly be charged more than the “Total” price because the consumer would also be

charged two hidden, preselected fees.

Figure 6 – Screenshots from Hopper App Airfare Purchase Flow

[dated Jan. 24, 2022; red ovals added; personal information redacted]

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Only if a consumer scrolled down further on the Review Details screen, as shown

in the “scrolled down” screenshot, would the consumer see that they were also agreeing to pay

$3.00 for an “optional” tip that had been preselected by Hopper. And only if the consumer

scrolled even further down, as shown in the rightmost screenshot, would the consumer see that

they were also agreeing to pay $25.00 for VIP Support that had also been preselected by Hopper.

28.

Not only did Defendants charge consumers for Tip and VIP Support without

clearly and conspicuously disclosing the fees throughout the Hopper travel booking purchase

flow, but Defendants also failed to provide any indication, much less an adequate disclosure, that

fees would be charged at all or that scrolling down was required to view them. Thus, given the

language of Defendants’ advertisements and their travel booking purchase flow, a reasonable

consumer who “Swipe[d] to Book” would have believed they were being charged for the

booking only, and not also being charged undisclosed Tip and VIP Support fees.

29.

Furthermore, in numerous instances, Defendants charged Tip and VIP Support

fees when the consumer swiped to book their travel, even if the underlying travel booking was

not confirmed by the third-party travel provider. And in numerous instances, Defendants did not

refund the Tip and VIP Support fees if the consumer later cancelled the booking, even when it

was cancelled within any free cancellation window permitted by the third-party travel provider,

or if the third-party travel provider cancelled the booking. Instead, Defendants retained the Tip

and VIP Support fees and refunded them only if consumers noticed and specifically requested a

refund of each fee by name.

30.

Defendants were well aware that consumers did not know they would be charged

the hidden fees. Consumers routinely complained to Defendants about the deceptive and unfair

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nature of the Hopper travel booking purchase flow that resulted in the consumers being charged

hidden fees.

31.

Defendants’ customer relationship management database contains numerous

communications from 2021 through at least mid-2024 from consumers reflecting their surprise at

the amount they were charged when they “Swipe[d] to Book.” These consumers said they did not

know they would be charged Tip and VIP Support fees, they did not authorize the fees, and they

did not understand the nature or purpose of the fees. For example:

2021-01-29 Customer: “I did not intend to buy the VIP support. Honestly it feels like ya’ll

snuck that in on the final screen at the bottom and opted me in. I would like it

removed from both of the flights I just purchased, as well as the Tip that was

also auto opted in for”

2021-04-27 Customer over multiple messages: “Hi, I’ve ordered two flights and both

times a $14 fee was tacked on to my flight. I did not authorize these two

charges. I would like them removed. . . . Going forward, how do I stop this

from happening? Is it a button I should click?”

Hopper: “Good question. Before swiping to pay, there is an option for your

[sic] to opt\-out from Hopper Tip and VIP support fee.”

2021-12-31 Customer: “Hi I need you to refund the vip support and tip for hopper those

were unauthorized charges the [sic] were enabled green by default so I did not

accept the charges refund those immediately”

2022-10-26 Customer over multiple messages: “Remove and refund charge for VIP

service which I did not authorize . . . I did not authorize a Hopper tip either . . .

How did these charges occur . . . I have purchased with Hopper before but this

kind of default setting for the VIP service charge and tip is manipulative”

2022-11-09 Customer over multiple messages: “ I didn’t mean to get VIP support. Can i

get a refund for that? . . . One comment, on the app, you see the swipe to

purchase and it blocks the option for VIP service so i didn’t even see it as an

opy [sic] . . . Option”

2023-02-08 Customer over multiple messages: “I DID NOT request VIP support, but you

charged my credit card for it. . . . Also why was I charged for a TIP to Hopper.

I DID NOT authorize this or was told about it before I booked my room.”

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2023-02-09 Customer: “I am extremely frustrated because I was charged $25 for ‘VIP

Support’ when finishing up my flight booking, and this was a charge I did not

see. The app allowed me to click through to ‘confirm payment”’ without

requiring me to scroll down to the bottom of the screen. If I had been blocked

from paying until I saw that purchasing VIP support was opted in to by

default, I would not have purchased it”

2023-06-26 Customer: “Could you kindly provide an explanation regarding the purpose of

the ‘tip’ mentioned on the receipt? I have no recollection of authorizing or

purchasing this tip, but I have noticed it on the receipt since you brought it to

my attention. I presume that the application has an automatic default setting to

include the hopper tip?”

2023-10-01 Customer: “i was also charged five dollars for a tip and $15 for VIP support?

Those are hidden fees that I had no idea I was being charged!”

2024-02-13 Customer: “As I asked earlier, I have a one dollar charge on my company

credit card. In addition to the flight charge. What is that charge for?”

*****

Hopper: “I have observed that **$1** was charged for Tip. . . .”

Customer over multiple messages: “So is it a service fee? Why was I

charged on top of the price quoted?”

Hopper: “No, It is not a service fee. Upon checking that you have tipped

Hopper at the time of booking.”

2024-02-26 Customer over multiple messages: “I checked on Hopper and it said $213

. . . It never said on Hopper app that I would have to pay more than the actual

price. . . . Can you see what was charged? 262.10-253.94 is not 34.40”

*****

Hopper: “Sure, Hopper VIP support fee USD25.00 and Hopper TIP USD5.00

was also added to the original reservation hence USD253.94 was charged in

total”

2024-03-25 Customer over multiple messages: “Ok but I got charged extra $5 for no

reason . . . You never addressed the $5 extra charge . . . I never agreed to tip

. . . Anywhere . . . There’s no proof that I selected that and paid for it”

2024-04-05 Hopper in response to customer voicemail: “we’re sorry for any

inconvenience you've experienced. I’ve processed the refund for the $5 tip”

2024-04-24 Customer over multiple messages who was charged for Tip, VIP Support,

and another add-on travel product: “I booked a flight from Denver to

Montgomery and now they are hitting my card with all these charges[.] I want

all these extra charges removed and put back on my card 34.00 5.00 78.00[.] I

only wanted to purchase my flight for 367.00 nothing else”

2024-05-12 Customer: “I’ve just noticed I had vip support for this booking but I didn’t

select it”

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Defendants also monitored online consumer reviews of their Hopper apps that, in

numerous instances, reflected consumer complaints about hidden Tip and VIP Support fees. For

example, an internal presentation entitled “Q4 2022 App Review Sentiment” analyzed and

discussed negative consumer reviews about the Tip and VIP Support fees. The slides indicated

that “29% of [negative] reviews call Hopper a scam as they dispute charges or [they] name

charge as fraudulent” and quoted many reviews, such as the following dated October 30, 2022:

Extremely shady app. On the last step of your flight purchase, the ‘TIP’ option, which

starts from $5 and up to 15% of your ticket value, and a $15 VIP support, are

automatically checked[.] The best part You won’t see the total price at this screen, unless

you scroll down to the bottom and double check the total amount and detail before swipe

to pay. I won’t be surprised tons of use[r]s just ‘tipped’ them without even noticed [sic].

This App should be reported and take[n] down.

33.

As alleged above, Defendants internally acknowledged that their profit and

success depended on charging consumers these hidden, preselected fees.

34.

Defendants have charged consumers millions of dollars in Tip fees each year,

including approximately $6,028,019 in 2021, $8,382,831 in 2022, and $3,560,825 in 2023.

35.

Defendants have charged consumers millions of dollars in VIP Support fees each

year, including approximately $12,927,157 in 2021, $30,298,788 in 2022, and $24,388,192 in

2023.

Defendants’ Employees Repeatedly Raised Concerns About the Unfair and Deceptive Fees

36.

As noted above, on multiple occasions, Defendants’ employees acknowledged in

internal communications that the Hopper app user interfaces often led consumers to pay

Defendants’ hidden, preselected Tip and VIP Support fees without the consumers’ express

informed consent.

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For example, in an October 6, 2022 internal communication, an employee

acknowledged that Defendants, in an effort to survive the COVID-19 pandemic, designed the

user experience (“UX”) to create confusion (i.e., an “anti-pattern”):

Recently, I forgot to turn off the toggle in my own reservation, and like my friends

who’ve previously complained of this feature when I recommend them to use Hopper,

felt “cheated” by Hopper. It seems like we’re well beyond the point of surviving covid

when this optional fee was turned auto-on (a UX anti-pattern for something that brings

the user negative functional value).

38.

As another example, one of Hopper’s principal software engineers referenced the

hidden fees in a July 15, 2021 chat with a Hopper customer experience manager and said, “I’m

struggling to see how we view this as anything but deceptive UX [user experience].” The

engineer also noted, “I know Designers have repeatedly had their concerns ignored on this

front.”

39.

The customer experience manager then raised the engineer’s concerns with a

Hopper manager for business and data strategy and a Hopper data scientist. After reading the

engineer’s concerns, the data scientist responded, “[W]elcome to the club.”

40.

In a December 9, 2021 internal communication, employees raised various

concerns about the hidden, preselected Tip and VIP Support fees, including the following:

[I]’ve been seeing more frustrated comments about toggled on vip and

specifically the tip over the last weeks. I know from time to time we come

back to this topic, but I wanted to ask if there are any plans to revisit this and

consider a different UX (not toggling on automatically)? At least the tip since

the customer doesn’t really get any value in return.

It seems pretty off that we need a quantitative metric to say we shouldn’t

charge users more than the price they were last shown, but . . . [.]

How do we justify the tip here in regard of our Hopper tenets? [The employee

then quotes from Hopper’s “Merchandising Tenets”:]

3. Add value and not fees. We generate revenue through providing goods

and services that customers value and gladly pay for – not through added

fees or markups on the underlying travel products.

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Seems like the tip is straight up a fee, which we try to avoid.

[I]t’s just common sense that no one would like to have something added to a

purchase automatically (at least not me), especially when it’s not in their

benefit (and I’m talking specifically about the tip cause I said on my original

message is the one that concerns the most since the end customer doesn’t

really get any value from it). And we can’t blame it on the customer for “not

checking” or “not scrolling”. [W]e should start from the principle that

customers trust our product and for that reason they should be able to Swipe to

Pay without looking for “hidden fees”, because they shouldn’t expect to get

anything added unless they were the ones who made the decision to add.

To me, the problem here is that we’re tricking users. Any data about future

behavior is going accurately [sic] reflect what’s best for the user. There’s a

good chance that users don’t notice they were over charged, and are still

happy with their experience, but that still does not mean it’s ok.

I like the ideas for doing things more clearly, but I know over 30 employees

who have been trying to fix this UX dark pattern for over 2 years. The

suggestions feel a little empty in the face of all the users we are overcharging.

I was also really disappointed to see that experiment [an experiment forcing

users to scroll down to see the Tip and VIP Support fees before being able to

Swipe to Pay] turned off. I think the opt-out tip and VIP support [sic] has

always been one of my biggest internal concerns since starting at Hopper.

Every other ancillary we have [i.e., Hopper’s add-on products, services, and

fees] is opt-in and clearly is able to show our users how it will benefit them.

Why is tip/VIP support any different? We have been getting negative app

reviews for years because of this (and I have even had personal anecdotes

from friends, which feels horrible). Is it a significant number of users that care

about the extra charge? Maybe not, but that doesn’t make it the right thing to

do by our customers.

If I am not mistaken, we are now experimenting with VIP support pricing with

it going up to $25. That’s a $30 opt-out on the last screen without even forcing

the user to look at the total increase before swiping to pay.

I know VIP benefits our users a lot, but if it really makes that much of a

difference then why are we having such a problem having users opt-in? If it is

so valuable, is there a reason we can’t give it to everyone and build it into our

pricing? At least then we will be transparent about it. If we are making

Hopper the cheapest place to buy, why are we opting our users into a $5 tip at

the very end of shopping?

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Through 2022, employees continued raising concerns about the hidden,

preselected Tip and VIP Support fees. For example, in an August 31, 2022 chat, a Hopper

customer service manager stated: “settings for VIP and Tip are defaulted in the app and quite

often, the Customers don’t notice it.” A Hopper senior software engineer replied: “yes I’m aware

that this is a common scenario, and there has been some debate about the default settings for

these amongst the product/engineering teams.”

Defendants’ Own Internal Testing Illustrates the Deceptive and Unfair Nature of the

Apps’ Booking Flow and Defendants’ Knowledge of the Same

42.

Defendants’ internal testing showed that the Tip and VIP Support fees were

deceptively hidden and reinforced Defendants’ knowledge that, if they adequately disclosed the

Tip and VIP Support fees and made them unselected by default, most consumers would not pay

them. For example, Defendants conducted:

A 2018 Mandatory Booking Service Fee vs. Tip experiment that showed that

only 15% of consumers would affirmatively choose to pay a disclosed and

unselected Tip fee, compared to 25% of consumers who paid a disclosed,

preselected Tip fee; 75% of consumers who paid a hidden, preselected Tip

fee; and 8% of consumers who would affirmatively choose to pay a hidden,

unselected Tip fee. As a result of this experiment, Defendants decided to

change the mandatory booking service fee to a hidden and preselected Tip fee;

A 2021 Tip and VIP Support experiment in which the screen displayed “the

swipe button only after the user has scrolled down enough to see the toggle

controls [i.e., the preselected Tip and VIP support fees],” the results of which

were: “[w]e took a big hit on Revenue” and “[w]e’re losing $3+” in revenue

per transaction. Consequently, Defendants did not adopt this user interface;

A 2023 Tip experiment that showed, as of May 9, 2023, if Defendants

changed the Tip fee from preselected to opt-in, the number of consumers who

affirmatively chose to pay the Tip fee was “predictably low, down about 90%

across the board with Hotels having the highest propensity to Tip when the

toggle is off, at 4% of customers tipping.” Defendants did not adopt this user

interface;

A May 2023 VIP Support fee experiment that showed that requiring

consumers to opt in to VIP Support lowered the conversion rate from 37% to

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5.57% for air and from 19% to 2.6% for hotels. Defendants did not adopt the

opt-in user interface and instead maintained the preselected user interface; and

43.

An August 2023 VIP Support fee experiment that showed that revealing a

preselected VIP Support fee for air lowered the conversion rate from 36.6%

when it was hidden and preselected to: 15.7% when it was revealed within the

booking flow and preselected; 4.7% when it was on a pop-up screen and

preselected; 1.8% when it was revealed and an opt-in was offered; and,

finally, to 1.17% when it was revealed but Basic (free) support was

preselected.

Discussing the above 2023 Tip experiment, on May 1, 2023, a Hopper manager

for business and data strategy noted the significant drop in conversion rate for an unselected,

disclosed Tip (i.e., a “Voluntary Tip”) versus when it was “ON by default”: “Voluntary Tip

attach rate is just 0.75% as opposed to 43% [attach rate] with it ON by default.”

44.

On May 16, 2023, a Hopper customer service manager discussed more specific

results of the 2023 Tip experiment by category of travel service, including that making the Tip

fee unselected by default reduced the number of consumers who paid the Tip fee for air travel by

98%, for hotel stays by 80%, and for car rentals by 93%.

45.

On August 17, 2023, a Hopper customer service manager opined that changing

VIP Support from preselected to opt-in would result in a loss of $6.60 in air revenue per

transaction, “not factoring in the loss of revenue coming from lower air conversion due to forced

choice, which was -13% (air only) – it’s material.”

46.

In late 2023, Defendants rolled back some of the temporary compliance steps they

had taken, which had included suspending the fees, because of the costs involved. Specifically,

Defendants resumed charging the preselected Tip and VIP Support fees but relocated the fees to

above the fold.

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C. DEFENDANTS HAVE FAILED TO DISCLOSE MATERIAL

INFORMATION ABOUT THE PURPORTED “TIP”

47.

Until late 2018, Hopper charged a mandatory $5 service fee on each booking

transaction. Around the end of 2018, Defendants conducted internal consumer behavior testing

that compared the existing mandatory $5 service fee to four variations where the fees were:

(a) hidden (i.e., below the visible screen) and preselected; (b) disclosed (i.e., on the visible

screen) and preselected; (c) disclosed and opt-in; and (d) hidden and opt-in. The testing showed

that changing the mandatory $5 service fee to a hidden, preselected fee would double conversion

rates. Consequently, around the end of 2018, Defendants relocated the $5 service fee below the

visible screen, preselected it, and renamed it “Tip.”

48.

In 2023, Defendants moved the preselected “Tip” fee to the end of the purchase

flow. The discussion to move Tip to the end of the purchase flow began in or around April 2023

when Hopper’s hidden, preselected Tip was receiving undesired attention from outside sources.

For example, in May 2023, the Wall Street Journal approached Hopper regarding an article the

newspaper was going to write involving the Hopper Tip. In response to this inquiry, an employee

wrote to a Hopper customer service manager, “We’re really getting hit from all directions on this

tip stuff.”

49.

Around the same time, Hopper discussed alternative ways of marketing Tip

without losing too much revenue, and explored moving Tip to the booking confirmation screen

but keeping it preselected by default.

50.

On May 19, 2023, a Hopper customer service manager discussed with a Hopper

customer experience project manager “the right approach” for a new Tip screen design at the end

of the purchase flow. One proposal included three specified amount options ($1, $5, and $9),

with $5 preselected, and a “No thanks” option that would allow consumers to opt out of paying

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the Tip fee. In response to a suggestion to remove the “no thanks” option, the customer

experience project manager stated: “That seems like a very sub-par experience to me. . . . it’s not

very intuitive.” The customer service manager agreed: “I think that skirts the territory of hidden

fees too closely for now. Let’s start with the secondary CTA [call to action] of ‘no thanks’ and

go from there.” As alleged below, however, Defendants ultimately decided against providing a

“No thanks” option that would more clearly and conspicuously disclose the optional nature of the

Tip fee, and the method by which the consumer could decline to pay it.

51.

In the flow that Defendants did implement, after a consumer selects the “Swipe to

Book” travel button, Defendants present consumers with screens substantially similar to Figure

7, below. The first screen says: “Please keep the Hopper app open as our bunnies confirm your

booking!” The next screen then says: “A confirmation email will be sent shortly to [email

address].”

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Figure 7 – Screenshots from End of Hopper In-App Hotel Stay Purchase Flow

[dated Sept. 30, 2025; personal information redacted]

52.

The Tip screen presents three pre-populated tip amounts of $1, $5, and $9. There

is no option for consumers to select a $0 Tip. Nor does the Tip screen otherwise disclose to a

consumer that they can decline to Tip, the method for doing so, or that declining to Tip has no

impact on the processing of their transaction.

53.

Defendants charge the Tip fee to the same payment method the consumer selected

to pay for the booking. Defendants do not disclose the Tip fee or its nature and purpose,

including its optionality, elsewhere in the travel booking flow, including before a consumer

consents to pay for the booking.

54.

Unbeknownst to many consumers, if a consumer does not wish to Tip, they may

press the “X” in the upper left-hand corner of the Tip screen (Figure 7, above). But reasonable

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consumers may not notice this “X” or understand its purpose even if they do notice it. Indeed, in

a chat about moving the Tip to the end of the purchase process, a Hopper employee expressed

this concern. In the May 19, 2023 chat described above in Paragraph 50, the customer service

manager asked if Hopper should just use an “X instead [of] no thanks?” The customer

experience project manager disagreed: “I’d be inclined to give them the second opt-out CTA, in

case the X isn’t obvious.”

55.

In addition, as depicted in Figure 7, above, when consumers select the “Swipe to

Book” travel button, Hopper tells consumers on one screen to “keep the Hopper app open as our

bunnies confirm your booking” and on the next screen (i.e., the Tip screen) that the

“confirmation email will be sent shortly.” A reasonable consumer could interpret these screens to

suggest that their booking has not yet been completed and that selecting the “X” would cancel

their entire booking transaction, not simply close the Tip screen.

D. DEFENDANTS HAVE MISREPRESENTED CONSUMERS’

ACCESS TO AND THE AVAILABILITY OF VIP SUPPORT

56.

In addition to charging consumers for the VIP Support product without their

express informed consent during the booking process, Defendants have also misrepresented the

attributes of VIP Support in their advertising.

57.

As alleged above, Defendants have marketed and sold VIP Support, a paid

customer service product, since 2020.

58.

Defendants have claimed that VIP Support guarantees consumers customer

service instantly or within a specified time such as 5 or 10 minutes.

59.

To induce consumers to purchase VIP Support when they need timely customer

service, such as when they encounter a problem during their travel, Defendants have

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disseminated or caused to be disseminated advertisements that contain the following statements

and depictions, among others:

Figure 8 – Hopper In-App Pop-Up Ad for VIP Support in Trip Summary

[dated Dec. 6, 2022]

[Excerpted Text] 1 out of 3 flights to Seattle need urgent support[.] Your

booking has Basic Support – You may be waiting for up to 48 hours for a

response. Skip the line and get priority support[.] Get a guaranteed response

within 5 minutes[.] Upgrade to VIP Support – US$25.00 [or] No, I won’t need

urgent assistance[.]

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Figure 9 – Hopper In-App Ad for VIP Support

[pops-up when consumers click the “Get Help” link; dated Jan. 30, 2023]

[Excerpted text] Support Level: Basic[.] You have Basic Support for this trip.

Requests will be responded to via email within 24 hours[.] Want to skip the

line? Upgrade to VIP Support to chat with an agent instantly.

60.

Contrary to Defendants’ representations that consumers who purchased VIP

Support would be able to reach an agent “instantly” or within “minutes,” consumers who

purchased VIP Support were often unable to reach a customer support agent at all or had to wait

substantial amounts of time in order to do so.

61.

For example, consumers submitted the following complaints to the Federal Trade

Commission:

2023-08-07

“[T]ried to get in touch with Hopper through calling and paid for VIP support

and cannot get through to anyone.”

2023-04-22

“When I received my receipt, I saw that I was charged $25 per ticket for ‘vip

customer service.’ Turns out Hopper offers no customer service at all. For the

$25, you can send a chat. 40-60 minutes later, someone will reply with an auto

message that doesn’t answer your question or say they can’t help. There is no

phone number. There is no way to elevate or get your request heard -- you just

get a worthless auto message. I also was charged $5 as a ‘tip.’ Why would I tip

a platform that offers no customer service?”

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2023-02-11

“I have no way to contact [VIP Support] they have no contact number and

when you message them no one responds[.]”

2022-12-14

“When we got to the hotel to check-in, we were told that hopper had booked

regular rooms for us instead of the suites we purchased. I reached out to the

VIP support for help, and couldn’t get any type of response leaving us without

any help resolving the issue.”

62.

In addition, Defendants’ internal analysis of their own consumer complaint

database acknowledges that there is “Poor Customer Support”; that consumers find it “Hard to

reach CS when [they] need help”; and consumers experience even “More frustrations when

[they] purchase VIP and still don’t get timely help.” [Bracketed text added.]

63.

Even Defendants’ own employees complained about the lack of timely VIP

Support, such as on December 29, 2022 when an employee posted to Defendants’ #hotelsgeneral Slack chat: “Wondering if anyone know [sic] what’s the best way to get support for a

hotel reservation? I’m trying to reach out through VIP support but haven’t gotten a response after

45 min.”

64.

Defendants’ deceptive representations about consumers’ access to and the

availability of VIP Support were material because they were likely to influence a reasonable

consumer’s decision to purchase VIP Support in addition to the Basic Support that was already

included in the price of the booking.

E. DEFENDANTS HAVE MISREPRESENTED THE ATTRIBUTES OF

PRICE FREEZE

65.

Defendants have marketed and sold Price Freeze, also marketed as Hold the

Room, since at least 2019 as a product that allows consumers to hold or freeze an advertised

price for a travel booking for a period of time so a consumer can book the travel later for the

same price.

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To induce consumers to purchase Price Freeze, Defendants have disseminated or

caused to be disseminated advertisements that contain the following statements and depictions,

including Figures 10–13, among others:

“Hold this fare . . . Book later when you’re ready”;

“Freeze Flight Deals With Just a Deposit”;

“[T]he price freeze tool allows you to keep the prices from increasing”;

“If the price increases, you’ll pay the price you see now”;

“Book your frozen flight to use your deposit within 7 days, otherwise it will

expire”; and

“With Hopper’s Price Freeze feature you can lock in the best rate for an

extended period of time. That gives you time to think about your trip and

make a decision if you want to book it. If the price increases, you pay at the

price you locked in at.”

Figure 10 – Hopper In-App Ad for Price Freeze During Air Travel Booking Process

[dated Mar. 19, 2024; representing: “Hold this fare, starting at $28[.] Book later when

you’re ready”; red oval added]

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Figure 11 – Banner Ad for Hopper

[representing: “Freeze Flight Deals With Just a Deposit”]

Figure 12 – Screenshots from Hopper YouTube Ad

[representing: “And if you’re not quite ready to book, the price freeze tool allows you to

keep the prices from increasing”; initially posted March 14, 2023, captured Apr. 4, 2024]

Figure 13 – Hopper YouTube Ad for Price Freeze

[initially posted Sept. 29, 2021]

[Audio] With Hopper’s Price Freeze feature you can lock in the best rate for an

extended period of time. That gives you time to think about your trip and make a

decision if you want to book it. If the price increases, you pay at the price you

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locked in at. If the price decreases, you pay the lower price and get your deposit

back.

67.

Contrary to Defendants’ representations that Price Freeze holds and freezes the

price of a travel booking and is a deposit on the booking:

Price Freeze will only protect a consumer from a booking’s price increase up to a

certain amount and if the booking is still available; and

The Price Freeze fee is not a deposit on the booking (i.e., it is not an amount

applied toward the total price of the booking when travel is later booked).

Defendants Protect Price Freeze Consumers from Price Increases Only up to a Certain Amount

and Only if the Booking Is Still Available

68.

If a consumer purchases and exercises a Price Freeze for a travel booking,

Defendants will protect the consumer from a booking’s price increase only up to a certain

amount (the “Price Freeze Cap” or “Savings Cap”). Separately, if another person purchases the

particular booking that is subject to the consumer’s Price Freeze, the consumer cannot exercise

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their Price Freeze option. Neither material term or limitation is adequately disclosed to

consumers.

69.

Many of Defendants’ Price Freeze advertisements do not reference any material

limitations, restrictions, or exclusions associated with a consumer exercising their Price Freeze

option during the Price Freeze window.

70.

In numerous instances, Defendants did not adequately disclose the Price Freeze

Cap. For example, numerous advertisements simply refer to Price Freeze as freezing or locking

in prices, or keeping prices from increasing, without limitation:

“And if you’re not quite ready to book, the price freeze tool allows you to keep

the prices from increasing”;

71.

“Freeze Low Prices on Flights and Hotels”; and

“If the price increases, you pay at the price you locked in at.”

In numerous other instances, as set forth in Figures 14 and 15, below, Defendants

have disclosed the Price Freeze Cap only after a consumer has accepted the initial offer making

the Price Freeze claim, but have buried the disclosure among a scattering of other disclaimers,

rendering the disclosure inadequate.

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Figure 14 – Screenshot of Hopper In-App Initial Offer for Price Freeze

[dated May 22, 2025; representing: “Hold this fare” and “Book later when you’re ready”]

72.

Only after the consumer selects “Price Freeze” are they shown the following:

Figure 15 – Screenshots of Hopper In-App Second Screen for Price Freeze

[dated May 22, 2025; after consumers select “Price Freeze” in Figure 14, red ovals added]

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It is only on this second screen, in de-emphasized, normal font, that Defendants

qualify they will “cover the difference up to $300 per traveler.”

74.

Thus, if the cost of the travel booking increases more than the Price Freeze Cap

($300 per traveler) during the Price Freeze period, then the consumer who purchased the Price

Freeze has to pay any difference between the Price Freeze Cap and the increased cost of the

booking. Defendants fail to adequately disclose this material term and limitation.

75.

Further, Defendants fail to disclose or disclose adequately that Price Freeze does

not reserve or hold a booking during the Price Freeze window. If another person purchases the

particular booking that is subject to the consumer’s Price Freeze, the consumer cannot exercise

their Price Freeze option even if it is within the Price Freeze window. In that case, the consumer

who purchased the Price Freeze has to make a separate, new booking, if one is available, that is

not covered by the Price Freeze.

76.

Defendants fail to adequately disclose the above material term and limitation on

securing bookings through Price Freeze. Again, it is only after a consumer has selected Price

Freeze and proceeded to a second screen that Defendants qualify, in normal font among other

brighter colored and emphasized fonts, that “Freezing the price doesn’t reserve the flight.” And

this cryptic disclosure is insufficient, even if it were disclosed earlier and more prominently,

because it is unclear and does not reasonably inform a consumer that if another consumer

purchases the booking which is subject to the Price Freeze, the Price Freeze is ineffective.

77.

Defendants’ misrepresentations about the scope and limitations of Price Freeze

are material because they are likely to influence a reasonable consumer’s decisions to purchase

Price Freeze, when to complete a travel booking, and whether to book through Hopper.

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Defendants Misrepresent that the Price Freeze Fee Is a Deposit on the Travel Booking

78.

When Defendants first started offering Price Freeze, Defendants operated Price

Freeze as a “Deposit Model”: Defendants applied the cost of the Price Freeze paid by consumers

to the underlying travel booking. At different times from mid-2022 to late 2023 (depending on

the type of travel booking), Defendants began operating Price Freeze as a “Fee Model” and

stopped applying the cost of the Price Freeze to the underlying booking, thereby retaining the

fee.

79.

For example, Defendants stopped operating Price Freeze as a “Deposit Model” for

air travel and began operating it as a “Fee Model” around March 24, 2022, and began operating

Price Freeze for hotel stays as a “Fee Model” around December 7, 2023.

80.

However, even after changing Price Freeze to a Fee Model, in numerous

instances, Defendants have continued to represent that the Price Freeze fee is a “deposit” applied

to the cost of a booking. For example, since March 24, 2022, Defendants have represented in

advertisements for air travel:

81.

“Buy now, pay later. $35 deposit, pay 7 days later”;

“Book your frozen flight to use your deposit within 7 days, otherwise it will

expire. Your deposit can only be applied to your frozen flight”;

“Lock in your flight for a small deposit and pay later”; and

“Lock in your flight to New York City for a small deposit and pay later.”

Since December 7, 2023, Defendants also have represented in advertisements for

hotel stays: “Lock in your hotel room with just a deposit. Freeze your price and pay later!”

82.

Defendants made the above and similar representations well after Defendants

switched their Price Freeze product from a Deposit Model to a Fee Model for air travel in 2022

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and for hotel stays in 2023. In reality, the payments are fees that consumers pay on top of the

booking price, are nonrefundable in most instances, and are not deposits.

Consumers Complained to Defendants About Price Freeze

83.

Defendants have been well aware that they have misrepresented Price Freeze and

failed to disclose, or disclose adequately, its terms, restrictions, and limitations to consumers.

84.

For example, in early 2022, Defendants reported persistent consumer complaints

made to customer service representatives expressing dissatisfaction with Price Freeze “due to

low availability and hitting the price cap.”

85.

As another example, in or around May 2023, an internal document titled “Fee

Awareness” discussed Defendants’ “Business Problem” that consumers did not understand that

Defendants had changed the Price Freeze fee from a deposit to a nonrefundable fee.

86.

Defendants’ “Fee Awareness” document summarized the results of multiple

consumer surveys showing widespread consumer confusion with respect to Price Freeze’s terms.

The surveys found that a majority or significant minority of consumers did not understand

several Price Freeze limitations, including that the Price Freeze fee was no longer a deposit, that

Price Freeze had a price cap, and that the Price Freeze fee was nonrefundable. For example,

Defendants’ research showed that:

After Defendants changed Price Freeze from a Deposit Model to a Fee Model, “a

year later both old and new customers think that Price Freeze is a deposit. This

leads to significant customer frustration with approximately 50% of our CS

contact rate coming from fee vs deposit confusion.”

62% of consumers did not understand that there was a price cap on Price Freeze.

45% of consumers incorrectly thought that the Price Freeze fee was refundable.

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Defendants eventually added an ambiguous statement that “Fee will not apply to

the price of the ticket” to the second screen displayed to consumers after they select Price Freeze

(see Figure 15, above).

88.

Despite Defendants’ awareness of widespread consumer confusion, in numerous

instances, Defendants continued to misrepresent that Price Freeze will protect the consumer from

any increase in price and that the fee paid for Price Freeze is a deposit.

VIOLATIONS OF THE FTC ACT

89.

Section 5(a) of the FTC Act, 15 U.S.C. § 45(a), prohibits “unfair or deceptive acts

or practices in or affecting commerce.”

90.

Acts or practices are unfair under Section 5(a) of the FTC Act if they cause or are

likely to cause substantial injury to consumers that consumers cannot reasonably avoid

themselves and that is not outweighed by countervailing benefits to consumers or competition.

15 U.S.C. § 45(n).

91.

Misrepresentations or deceptive omissions of material fact constitute deceptive

acts or practices prohibited by Section 5(a) of the FTC Act.

Defendants’ Unfair or Deceptive Fee Practices

Count I

Unfairly Charging Consumers Fees

Without Obtaining Express Informed Consent

92.

In numerous instances, in connection with the advertising, marketing, promotion,

offering for sale, or sale of travel bookings, including through the means described in Paragraphs

19 to 46 above, Defendants have charged consumers hidden, preselected fees without obtaining

consumers’ express informed consent, including:

A. “Tip” fees; and

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B. VIP Support fees.

93.

Defendants’ acts or practices cause or are likely to cause substantial injury to

consumers that consumers cannot reasonably avoid themselves and that is not outweighed by

countervailing benefits to consumers or competition.

94.

Therefore, Defendants’ acts or practices as described in Paragraph 92 constitute

unfair acts or practices in violation of Section 5 of the FTC Act, 15 U.S.C. § 45(a), (n).

Count II

Misrepresentations About Fees and Charges

95.

In numerous instances in connection with the advertising, marketing, promotion,

offering for sale, or sale of Defendants’ travel booking services, including through the means

described in Paragraphs 19 to 46 above, Defendants have represented, directly or indirectly,

expressly or by implication that:

A. Hopper’s offered, displayed, or advertised price for a travel booking is the

total price consumers will pay for the booking and includes all fees; and

B. Consumers will not be charged any hidden fees or “gotcha” charges in

connection with a Hopper travel booking.

96.

In fact, in numerous instances:

A. Hopper’s offered, displayed, or advertised price for the travel booking was not

the total price consumers paid for the booking and did not include all fees

because it did not include the hidden, preselected “Tip” and VIP Support fees

Defendants have imposed on the transaction; and

B. Consumers have been charged hidden fees or “gotcha” charges, specifically

preselected “Tip” and VIP Support fees, in connection with Hopper travel

bookings.

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Therefore, Defendants’ representations as described in Paragraph 95 are false or

misleading and constitute a deceptive act or practice in violation of Section 5(a) of the FTC Act,

15 U.S.C. § 45(a).

Count III

Failure to Disclose Material Information About the Tip Fee

98.

In numerous instances in connection with the advertising, marketing, promotion,

offering for sale, or sale of Defendants’ travel booking services, including through the means

described in Paragraphs 47 to 55 above, Defendants have represented, directly or indirectly,

expressly or by implication, that consumers can pay a tip of $1, $5, or $9.

99.

In numerous instances when Defendants have made the representation set forth in

Paragraph 98, Defendants have failed to disclose or disclose adequately to consumers the nature,

purpose, amount, and optionality of the “Tip” fee, including that consumers can decline to pay

the “Tip” fee or can pay a $0 “Tip.” This additional information would be material to consumers

in their conduct regarding or use of Defendants’ travel booking services, including whether to

pay the “Tip” fee.

100.

In light of the representation described in Paragraph 98, Defendants’ failure to

disclose or disclose adequately the material information as described in Paragraph 99 constitutes

a deceptive act or practice in violation of Section 5(a) of the FTC Act, 15 U.S.C. § 45(a).

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Defendants’ Misrepresentations About Their Add-On Products

Count IV

Misrepresentations About VIP Support

101.

In numerous instances, in connection with the advertising, marketing, promotion,

offering for sale, or sale of their VIP Support product, including through the means described in

Paragraphs 56 to 64 above, Defendants have represented, directly or indirectly, expressly or by

implication, that VIP Support guarantees consumers customer service instantly or within a

specified time such as 5 or 10 minutes.

102.

In fact, in numerous instances, consumers who purchase VIP Support have not

received customer service instantly or within a specified time such as 5 or 10 minutes.

103.

Therefore, Defendants’ representations as described in Paragraph 101 are false or

misleading and constitute a deceptive act or practice in violation of Section 5(a) of the FTC Act,

15 U.S.C. § 45(a).

Count V

Misrepresentations About Price Freeze

104.

In numerous instances in connection with the advertising, marketing, promotion,

offering for sale, or sale of their Price Freeze product, including through the means described in

Paragraphs 65 to 88 above, Defendants have represented, directly or indirectly, expressly or by

implication, that:

A. Price Freeze protects consumers from any increase in the price of a booking;

and

B. The Price Freeze fee is a deposit on the price of a travel booking.

105.

In fact, in numerous instances:

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A. Price Freeze protects consumers from an increase in the price of a booking

only up to a cap; and

B. The Price Freeze fee is not a deposit on the price of a travel booking.

106.

Therefore, Defendants’ representations as described in Paragraph 104 are false or

misleading and constitute a deceptive act or practice in violation of Section 5(a) of the FTC Act,

15 U.S.C. § 45(a).

VIOLATIONS OF THE TRADE REGULATION

RULE ON UNFAIR OR DECEPTIVE FEES

107.

The Rule on Unfair or Deceptive Fees (“Fees Rule”), promulgated by the

Commission under Section 18 of the FTC Act, 15 U.S.C. § 57a, became effective on May 12,

2025, and remains in full force and effect. The Fees Rule is codified at 16 C.F.R. pt. 464.

108.

Defendants are “businesses” that offer, display, or advertise prices of short-term

lodging, a “covered good or service” as defined by the Fees Rule, 16 C.F.R. § 464.1.

109.

Section 464.1 of the Fees Rule provides that “total price” means, in pertinent part,

“the maximum total of all fees or charges a consumer must pay for any good(s) or service(s) and

any mandatory ancillary good or service.”

110.

Section 464.2 of the Fees Rule provides, inter alia, that it is an unfair and

deceptive practice and a violation of the Fees Rule “to offer, display, or advertise any price of a

covered good or service without clearly and conspicuously disclosing the total price,” and it

requires businesses to disclose clearly and conspicuously, before the consumer consents to pay,

“[t]he nature, purpose, and amount of any fee or charge imposed on the transaction that has been

excluded from total price and the identity of the good or service for which the fee or charge is

imposed.”

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Section 19 of the FTC Act, 15 U.S.C. § 57b, authorizes this Court to grant such

relief as the Court finds necessary to redress injury to consumers resulting from violations of any

rule promulgated under Section 18(a)(1)(B) of the FTC Act, 15 U.S.C. § 57a(a)(1)(B).

112.

Pursuant to Section 18(d)(3) of the FTC Act, 15 U.S.C. § 57a(d)(3), a violation of

the Fees Rule also constitutes an unfair or deceptive act or practice in or affecting commerce, in

violation of Section 5(a) of the FTC Act, 15 U.S.C. § 45(a).

Count VI

Failure to Clearly and Conspicuously Disclose the Nature and Purpose of the Tip Fee

113.

In numerous instances in connection with the advertising, marketing, promotion,

offering for sale, or sale of Defendants’ short-term lodging booking services, including through

the means described in Paragraphs 47 to 55 above, Defendants have represented, directly or

indirectly, expressly or by implication, that consumers can pay a tip of $1, $5, or $9.

114.

In numerous instances when Defendants have made the representation set forth in

Paragraph 113, Defendants have failed to clearly and conspicuously disclose to consumers the

nature, purpose, and amount of the “Tip” fee at the end of the purchase flow, including that

consumers can decline to pay the “Tip” fee or can pay a $0 “Tip.”

115.

Therefore, Defendants’ representations as set forth in Paragraph 113 constitute

unfair and deceptive practices that violate Section 464.2(c) of the Fees Rule, 16 C.F.R.

§ 464.2(c), and Section 5(a) of the FTC Act, 15 U.S.C. § 45(a).

CONSUMER INJURY

116.

Consumers are suffering, have suffered, and will continue to suffer substantial

injury as a result of Defendants’ violations of the FTC Act and the Fees Rule. Absent injunctive

relief by this Court, Defendants are likely to continue to injure consumers and harm the public

interest.

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CONSUMER REDRESS

117.

Section 19 of the FTC Act, 15 U.S.C. § 57b, authorizes this Court to grant such

relief as the Court finds necessary to redress injury to consumers resulting from violations of the

FTC trade regulation rules. Accordingly, Section 19 of the FTC Act, 15 U.S.C. § 57b, also

authorizes this Court to grant such relief as the Court finds necessary to redress injury to

consumers resulting from violations of the Fees Rule. This relief may include, and is not limited

to, rescission or reformation of contract, and the refund of money or return of property.

PRAYER FOR RELIEF

Wherefore, Plaintiff requests that the Court:

A. Enter a permanent injunction to prevent future violations of the FTC Act and

the Fees Rule;

B. Award monetary and other relief within the Court’s power to grant; and

C. Award any additional relief as the Court determines to be just and proper.

Dated: July 2, 2026

Respectfully submitted,

FOR THE FEDERAL TRADE COMMISSION:

/s/ Karen J. Mandel

Karen J. Mandel, Esq. (NY 2841948)

Edwin Rodriguez, Esq. (DC 446457)

Esther J. Lee, Esq. (WA 63356)

Federal Trade Commission

600 Pennsylvania Ave., NW

Washington, D.C. 20580

Tel.:

(202) 326-2491 (Mandel)

(202) 326-3147 (Rodriguez)

(202) 326-2633 (Lee)

Email:

kmandel@ftc.gov

erodriguez@ftc.gov

elee4@ftc.gov

39

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