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UNITED STATES OF AMERICA

BEFORE THE FEDERAL TRADE COMMISSION

COMMISSIONERS:

Lina M. Khan, Chair

Noah Joshua Phillips

Rohit Chopra

Rebecca Kelly Slaughter

Christine S. Wilson

In the Matter of

FLEETCOR TECHNOLOGIES, INC., a

corporation, and

RONALD CLARKE, individually and as

an officer of FLEETCOR

TECHNOLOGIES, INC.

Case No. D-9403

COMPLAINT

The Federal Trade Commission, having reason to believe that FleetCor Technologies,

Inc., a corporation, (“FleetCor”) and Ronald Clarke, individually and as an officer of FleetCor

(collectively, “Respondents”), have violated the provisions of the Federal Trade Commission

Act, and it appearing to the Commission that this proceeding is in the public interest, alleges:

1.

Respondent FleetCor Technologies, Inc. (“FleetCor Technologies” or “Corporate

Respondent”) is a Delaware corporation with its principal place of business at 3280 Peachtree

Road, Suite 2400, Atlanta, Georgia 30305. FleetCor Technologies markets payment cards,

including fuel cards, principally to companies in the trucking and commercial fleet industry.

2.

Respondent Ronald Clarke (“Clarke”) is the Chief Executive Officer of FleetCor

Technologies. At all times material to this Complaint, acting alone or in concert with others, he

has formulated, directed, controlled, had the authority to control, or participated in the acts and

practices of the Corporate Respondent, including the acts and practices set forth in this

Complaint. His principal place of business is the same as that of FleetCor.

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3.

The acts and practices of Respondents alleged in this complaint have been in or affecting

commerce, as “commerce” is defined in Section 4 of the FTC Act, 15 U.S.C. § 44.

FLEETCOR’S BUSINESS ACTIVITIES

Overview

4.

FleetCor Technologies and Clarke (collectively, “FleetCor” or “Respondents”) have

marketed payment cards to companies that operate vehicle fleets, including many small

businesses, since at least 2014. Specifically, FleetCor has marketed fuel cards, which are charge

cards that customers can distribute to vehicle drivers to purchase fuel and other transportationrelated products and services. FleetCor has enticed businesses to sign up for its fuel cards by

making three main claims: that customers will save money; that the cards provide fraud controls

that protect customers from unauthorized transactions; and that the cards have no set-up,

transaction, or membership fees, including when used to purchase fuel at any of the thousands of

locations nationwide that accept FleetCor fuel cards. Each of these claims is false or

unsubstantiated.

5.

After sign up, FleetCor has charged customers at least hundreds of millions of dollars in

unexpected fees, a practice one FleetCor employee has referred to as “add[ing] arbitrary fees and

run[ing] off [] the accounts.” When customers have noticed the charges and complained to

FleetCor, and FleetCor has agreed to remove them, in many instances FleetCor has begun

charging these customers for different fees to make up the difference. At least tens of thousands

of customers have complained about these practices to the company, government agencies, and

the Better Business Bureau (“BBB”).

6.

FleetCor also has charged fuel card customers at least tens of millions of dollars in

recurring fees for programs they have not ordered. Customers who have become aware of the

fees have complained that they did not consent to be charged for these programs.

FleetCor’s Fuel Card Practices

Savings Claims

7.

FleetCor’s electronic and print advertisements have represented that consumers will

achieve specific per-gallon savings by using its fuel cards, despite Respondent Clarke and other

high-level employees being aware that many customers, including small- and medium-sized

business customers, do not achieve the claimed savings. Two such advertisements appear below:

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3

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8.

Despite these claims, customers generally do not experience any savings, due to

significant unexpected fees FleetCor charges, as described below, that exceed any savings

customers might experience using FleetCor’s cards. These unexpected fees often amount to at

least hundreds to tens of thousands of dollars in charges per year per customer.

9.

Further, even setting aside fees, customers typically do not achieve the promised pergallon savings, including because the savings come as rebates and discounts that are not

available for fuel purchases at a number of large retailers frequently used by FleetCor’s

customers’ drivers. As set forth in fine-print disclaimers at the bottom of the advertisements

shown above, these retailers have included Pilot, Texaco, Chevron, and Loves.

10.

FleetCor’s own analysis of the aggregate rebates and discounts provided to customers

fails to substantiate its per-gallon savings claims. FleetCor’s data shows that many customers

have saved less than one cent per gallon on fuel purchases.

11.

In response to a public report highlighting FleetCor’s problematic marketing and fee

practices and reporting that, despite FleetCor’s savings claims, customers frequently pay more

than the retail price of fuel on each gallon pumped, Respondent Clarke provided “thoughts on

what we should do” and asked employees to “calculate the total US retail discount that

customers are getting.” Clarke then received an email with this “discount analysis” showing that

customers only saved a fraction of a cent per gallon. After receiving this information, Clarke did

not direct employees to make any changes to the Company’s per-gallon savings advertising.

Fraud Controls and “Fuel Only” Claims

12.

In its electronic and print advertising materials and during sales pitches, FleetCor has

misrepresented the protections it offers customers to prevent unauthorized purchases on its fuel

cards. Specifically, FleetCor has represented that customers can “[e]liminate [u]nauthorized

[p]urchases,” “[p]revent unwanted non-fuel spending with a fuel-only card,” and “[c]ontrol

fraud.” Examples of such advertisements are attached as Exhibits A, B, and C. FleetCor also

has claimed that when customers use its cards they can “[s]top worrying about unauthorized

purchases. Easy-to-use online controls allow [customers] to authorize each card for ‘fuel only’

or ‘fuel and maintenance only’ purchases.” An example of such a representation is attached as

Exhibit D.

13.

FleetCor has directed customers applying for certain fuel cards to select their

desired level of “card access,” including by designating a card “fuel only.” Customers have also

been able to make and change these elections any time while they hold a fuel card. An example

of the application section where customers make this election appears below:

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14.

Despite these representations, FleetCor has failed to give customers the

protections it has promised. In fact, in numerous instances, FleetCor’s fuel cards have permitted

purchases of any type of good or service available at a fueling site, regardless of whether a

customer selected “fuel only” card access.

15.

Some “fuel only” cards have been limited to purchasing a single item at fueling

locations, but that item can be anything available for sale (e.g., snacks, beer, etc.). For these

cards, FleetCor training documents acknowledge that “‘fuel only’ is a misnomer.” Other socalled “fuel only” cards have limited the initial authorization to fuel, but have permitted any type

of item to be added to the transaction thereafter. For these cards, an internal document explains

that “fuel only restrictions only work for getting the authorization and there is no restriction on

what can be purchased or added to the transaction.”

16.

Even these limited restrictions have failed to work. In 2016, in the wake of

customer complaints about unauthorized transactions on “fuel only” cards, FleetCor determined

that “fuel only” cards that FleetCor internally described as limiting the initial card authorization

to fuel in fact allowed initial authorization for non-fuel items.

17.

To the extent that FleetCor has admitted that its fraud control claims are false, it

has only done so in Terms & Conditions (“Ts&Cs”) documents. A sample Ts&Cs document is

excerpted below:

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In paragraph 19, “Card Purchasing Controls,” starting on the eighth line, FleetCor states:

“Operator establishes these standard parameter controls as a means of assisting Customer in

limiting purchase abuse and fraud. While Operator attempts to control the use of the Card to the

parameters selected, Customer agrees to pay for all charges to the Account (‘Charges’)

regardless of whether such Charges are within or outside the parameters established for each

Card.”

18.

Customers generally do not expect that they will be liable when FleetCor’s

controls fail to work as advertised. One customer thought it was protected from fraud when it

elected to implement FleetCor’s fraud controls. Yet when unauthorized purchases were made on

the account, FleetCor told the customer that it was responsible for the purchases. Similarly,

another customer complained that, despite the company’s claims that its cards can control fraud,

the customer had multiple fraudulent charges that FleetCor refused to refund.

19.

FleetCor has been aware of the harm caused by its practices. In one internal

communication from 2017, the Senior Vice President of Product Growth discussed customers’

confusion regarding the account terms and noted, “[B]ecause they hold consumer cards

personally, [customers] are accustomed to all [f]raud being taken care of.” The Vice President of

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Risk Management agreed, responding that holding customers responsible for fraudulent

purchases on their accounts “is also the most egregious customer impact we do as it takes

customers by surprise (unless they’re really large) based on their experience with consumer

card[s].”

Fee and Convenience Claims

20.

In its ads, FleetCor promises “[n]o set-up, transaction or annual fees,” and “[n]o fees for

set-up, transactions or annual membership,” including in the advertisements attached as Exhibits

E and F. Contrary to these claims, as described here and in further detail below, the company

charges fees for set-up, transactions, and membership.

21.

In the same advertisements, FleetCor has claimed that consumers can enjoy the

“[c]onvenience” of fueling at tens of thousands of locations nationwide.

22.

In fact, many customers have not been able to fuel at those tens of thousands of locations

nationwide without incurring a transaction fee. Instead, many customers have incurred a

“convenience” transaction fee of $2.00 or more per transaction when their drivers have used

FleetCor fuel cards at any of a number of large fuel retailers that are frequently used by the

drivers—including Pilot, Texaco, Chevron, and Loves—because FleetCor considers those

retailers to be part of its non-preferred “Convenience Network.”

23.

In order to avoid the fee, each time customers fuel, they must first call FleetCor’s

customer service line or go through FleetCor’s website or app to determine where they can fuel

to avoid the fee. They must then drive to those specific locations, when often, another location

that accepts FleetCor fuel cards is closer and more convenient. FleetCor has not disclosed this

fee in its advertisements touting nationwide acceptance and convenience.

Unauthorized Fees

24.

FleetCor has charged customers substantial unexpected fees. Examples of these fees

include: Account Administration Fees, Program Fees, Late Fees and Interest and Finance

Charges when payments are made on time, High Credit Risk Account Fees, Convenience

Network and Out of Network Fees, and Minimum Program Administration Fees. FleetCor often

has begun charging customers all or some of these fees only after a few billing cycles have

passed. Even if customers read FleetCor’s small-print, multi-page Ts&Cs, they have not been

able to determine from one billing cycle to the next which fees FleetCor will assess, how those

fees could be avoided, or how much those fees will cost. Further, FleetCor charges these fees,

which include fees that depend on how FleetCor sets up a customer’s account, for transactions,

and “for membership,” despite its promise in its marketing materials that there are “[n]o fees for

set-up, transactions or annual membership.”

25.

FleetCor has not provided a billing invoice to customers specifying fees. Instead, in a

separate report, FleetCor has listed some, but not all, of the individual fees it has assessed. If

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customers do find out about one or more of the fees, call FleetCor, and convince a customer

service representative to waive the fees, FleetCor often subsequently replaces the complainedabout fees with different fees. FleetCor’s own employees have characterized the company’s

practices as “add[ing] arbitrary fees and run[ning] off all the accounts.”

26.

In numerous instances, after the company migrated to a new payment and billing

platform, customers could not access their bills. Further, even when customers could access

their bills, FleetCor’s invoices have listed total amounts due that FleetCor later has deemed

inaccurate, causing the customer to pay less than the amount FleetCor determines they should

pay. Despite these issues, FleetCor assessed fees to customers based on inaccurate or untimely

payments.

27.

FleetCor’s CEO was actively involved in efforts to create fees, knew how and when the

company was charging them, and that the company re-enrolled customers in certain fees after

those customers asked FleetCor to remove the fees from their statements. In an internal email,

FleetCor’s President wrote Respondent Clarke to “follow-up[]” on discussions that took place

the week prior about fee increases, and recommended to Clarke that the company not add fees to

fuel card customers until complaints decreased: “we still recommend not adding any fees to [one

group of fuel card customers] until the noise levels come down further.” In the same email, the

President warned Clarke that they would be “testing re-enrolling [a different group of fuel card]

customers into the Min Program Fee program…. We are very concerned about attrition since

they already asked us to remove the fees.”

28.

Clarke received another email from a high-level employee giving him “a heads up” when

new fee implementations caused customer complaints. In response, Clarke said, “thx for the

feedback. Not unexpected. Hang tough.” When FleetCor’s revenue fell, Clarke issued a

directive to employees to prepare “recovery ideas” to increase fees to replace revenue shortfalls.

29.

Clarke also knew of the Company’s poor notification practices when charging customers

a fee for the first time. For example, he asked by email, “‘what notification’ does a customer get

when they are put into a fee for the first time[?]” A senior executive responded, “none. Other

than T&C change.” Despite his awareness of public reports and customer complaints of the

company’s unexpected fees, including of the company “tacking on extra fees that have no real

explanation,” Clarke did not change the company’s fee notification practices.

30.

Clarke also directed the effort to minimize public criticism of the company’s practices,

without fixing those practices. For example, when FleetCor’s fee and billing practices became

the subject of a second round of public reporting, Clarke emailed internally, “Here we go again!”

He then ordered employees to “fix the BBB rating ASAP…..just like we did last time. Pls advise

what we can do to get at this.” Clarke did not fix the practices that caused the criticism.

31.

FleetCor has charged customers at least two hundred million dollars in unexpected fees.

At least tens of thousands of customers have been harmed by these practices.

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Account Administration Fee

32.

In numerous instances, FleetCor has charged customers an Account Administration Fee.

FleetCor has often started charging this fee after a few billing cycles, without notice to the

consumer. Many customers have complained about this practice. Tens of thousands of

customers incurred the fee in one year alone, totaling over $1.68 million in fees.

33.

FleetCor mentions some, but not all, information about fees in small-print, multi-page

Ts&Cs documents, an example of which is attached hereto as Exhibit G. If a customer were to

review these Ts&Cs, and notice any information about an Account Administration Fee, the

customer might see the following:

The tenth paragraph states that accounts may be charged an Account Administration Fee of up to

$10 per billing cycle depending on “the application under which you applied and your account

pricing.” FleetCor’s customers would not know from this statement whether their accounts were

subject to the Account Administration Fee, whether or how the fee could be avoided, or the

specific amount of the fee. Further, customers who discovered this information and who were

not charged the fee in the first billing cycle would not expect that the application under which

they previously applied or their account pricing had somehow changed, such that they would

incur this fee. These fees are also unexpected given FleetCor’s promise of “[n]o fees for set-up,

transactions or annual membership” in its marketing materials.

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Program Fee

34.

FleetCor has charged customers unexpected Program Fees. At least tens of thousands of

customers have incurred Program Fees. FleetCor has charged at least tens of millions of dollars

in such fees.

35.

To the extent a customer could find information about this fee, it has appeared in the

Ts&Cs. If a customer reviewed these Ts&Cs, and noticed any information about the Program

Fee, the customer might see the following:

The third paragraph of the Ts&Cs for this FleetCor card states that FleetCor “reserves the right to

charge Program Fees for membership . . . and/or other features and benefits made available to

certain accounts.” Customers could not know what program memberships or “features and

benefits” might trigger the fee, whether or how the fee could be avoided, or the amount of the

fee. These fees are also unexpected given FleetCor’s promise of “[n]o fees for set-up,

transactions or annual membership” in marketing materials.

36.

Internal emails indicate that FleetCor treated this fee as a catch-all provision that allowed

the company to charge a multitude of fees. Specifically, one FleetCor representative asked

whether FleetCor’s “changes to the program fee section seem broad enough for us to charge

whatever program fees we want?” In response, another employee stated, “We would have to

come up with some benefit or tie it to a new add/on product. Unlike [our] Fuelman [card] we

can’t just add arbitrary fees and run off all the accounts.”

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Late Fees and Interest and Finance Charges

37.

In numerous instances, FleetCor has charged customers Late Fees and related Interest and

Finance Charges even when the customers have paid their balance in full by the due date.

Numerous customers have complained about such fees, interest, and charges, which typically

have ranged from hundreds to thousands of dollars in a single billing cycle.

38.

When customers have noticed that FleetCor charged Late Fees for timely payments, in

many instances, customers have called FleetCor and FleetCor representatives have admitted that

FleetCor may take days to process or post payments, and may charge Late Fees as a result.

39.

FleetCor has charged customers Late Fees without informing them of the true

circumstances that trigger such fees. To the extent a customer could find any information about

this fee in the Ts&Cs, these documents claim that FleetCor will credit payments made by a

particular time on the same day, but it makes inconsistent statements about what that time is. An

example set of Ts&Cs appears below:

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Paragraph 10.3 states that payments made by 7:00 a.m. Eastern Time on the due date “will be

credited to your Account as of the date received. Otherwise, payments will be credited to your

Account as of the next business day.” In other places, however, such as the company’s website,

FleetCor provides later payment cut-offs, such as 2:00 p.m. Eastern Time. As a result, customers

who have paid in the morning on the due date, believing their payments timely, have sometimes

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been charged Late Fees. Customers who have paid before the due date have also been charged

Late Fees. Further, customers who have paid the amount quoted on their billing invoice by the

due date have been assessed Late Fees because FleetCor has listed on the invoice a total amount

due that the company later deemed incorrect, and has subsequently assessed Late Fees to those

customers because they paid the amount they were invoiced, as discussed below.

40.

Customers have complained extensively about this practice:

• “Our recent and most egregious issue was related to paying late fees and

finance charges… I made a payment, through their website, for the balance on

our statement in the morning on June 2, 2016. The bill was due June 2, 2016.

Their website states that ‘Payment must be received by 2PM EST on or before

the business day it is due to be credited to your account on time.’ The payment

was not posted to the account until June 3, 2016. Our next statement had a late

fee of $963.80 and a finance charge of $83.44. I contacted the company today

(6/29/2016) and the agent told me that in order for an online payment to be

considered ‘on time’ it must be made two days before the due date.”

• “The billing procedure for this company GUARANTEES fees will be

charged to your account… We started to notice that ALL of our payments

were being posted to our account 1 day after the due date resulting in VERY

HIGH FEES. We then sent the payments in via certified mail to track the

postmarks. According to the postmark, Fleetcor would receive the checks days

before the due date, and still post them to our account 1 day late. When we

called to find out why, we were told that postmarks don’t matter and fees were

based on when they processed the payment. I called to discuss this issue and

no fees were credited.”

• “We mailed a check on March 5th and the check was posted to our account

and the bill was paid or so we thought. The payment was MAILED March 5th

and POSTED March 15th, 1 day after it was due and their billing office where

it mails is a 3 hour drive from me, we were [assessed] a $231 late fee on a

$647 fuel bill. When contacting Fuelman they told me once they receive a

check in the mail they have 7-10 days to process it and the date [it’s] received

in the mail is irrelevant and if I want to avoid a late fee to pay my bill online.”

• “They would put these [late] fees on and say the online payment did not

process by the due date. They told me to pay a day early, etc all types of

things… Every month I got my statement I spent time on the phone due to

interest and late fees charged although I had always paid the card off in full

monthly. It always had these exorbitant late fees that were usually 50% of my

statement amount. I would always get the run around about why the online

payment did not process or how I should pay all the fees anyway until they

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show up as a credit the following month or so to process another late fee and

charge on the previous late fees!! … WHO can pay thousands of dollars in

late fees that were not legitimate just to accommodate a suspicious system?”

• “Fleetcor statements are received less than 10 days before their due date (if

[you’re] lucky to even get them delivered!) Half the time they are never received!

And when received, even when mailing out complete payment next business day,

they determine your payment as ‘late’ even when received by the due date. When we

called to complain about their ‘late fees’ which are hundreds of dollars they stated

that even if they received the payment before due date, the date of acceptance into the

system is what they go by to determine when we paid our bill. This is unacceptable

and it is causing us as a business along with other consumers to get ripped off with

their late fees! On top of a late fee, you then get hit with a ‘high risk fee’ because you

were late!!”

High Credit Risk Account Fees

41.

In numerous instances, FleetCor has charged customers High Credit Risk Account Fees

(“HCRAFs”), including a High Risk Fee (“HRF”) and Level 2 Pricing Fee (“Level 2 Fee”).

FleetCor has charged these fees without notice. FleetCor has charged customers at least $108

million in HCRAFs.

42.

To the extent a customer has been able to find any information about the HCRAFs, it

appears in the Ts&Cs, an example of which appears below:

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Paragraph 15 states that accounts may be classified as “High Credit Risk Accounts” and charged

associated fees. Paragraph 16.6 states that FleetCor may charge fees if the customer meets the

criteria defined in the High Credit Risk Account section.

43.

Even if customers read and understood the Ts&Cs, they could not know whether or how

HCRAFs could be avoided, or the amount of the HCRAFs. FleetCor charged HCRAFs in

circumstances that customers would not expect to trigger a “high risk” fee.

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44.

One circumstance under which some FleetCor Ts&Cs mention it might charge these fees

is if the customer operates in the trucking or transportation industry. FleetCor’s fuel cards,

however, are marketed primarily to the trucking industry and many customers fall into this

category. Indeed, FleetCor charged customers at least $1.7 million in HCRAFs solely because

they operate in the trucking industry. In some instances, FleetCor even miscategorized customer

accounts and assessed the HCRAFs because the accountholder supposedly operated in the

trucking industry, even though it operated in another industry altogether. Only when customers

read a report separate from their invoice would they see charges for this fee. One customer

complained, “We are an Investigative Service and have absolutely NO association to a Trucking

Co. How did this happen? … This is 3 times this has happen[ed]. Is this how [FleetCor] treats

all their clients?”

45.

Further, FleetCor has imposed HCRAFs on customers who have “missed” a payment.

However, numerous customers deemed to have “missed” a payment in fact paid their balance in

full by the due date and were charged HCRAFs (in addition to a Late Fee and Finance Charges)

because FleetCor did not post the payment to their account in a timely fashion or because

FleetCor at times has stated that it has quoted the balance incorrectly on the invoice, as discussed

below.

46.

When FleetCor has imposed HCRAFs, it has sometimes added a fee for each transaction

made using its fuel cards. Given the high transaction volume for a typical FleetCor customer,

this fee has been particularly costly—for example, one “high risk” customer incurred more than

$999.99 in a single billing cycle for this fee alone. These fees are also unexpected given

FleetCor’s promise of “No fees for set-up, transactions or annual membership” in its marketing

materials.

47.

FleetCor has also made it difficult for customers to know when they have been charged

HCRAFs after the fact.

48.

FleetCor has charged “high risk” customers a per-gallon Level 2 Fee for each gallon of

fuel purchased and has obscured this fee even after charging it. In describing the policy, one

FleetCor employee said, “[W]e haven’t disclosed Level 2 [Fees] we charge customer[s] on their

FMR [a customer purchase activity document separate from the invoice] and the only way they

notice the price difference is to compare the amount we invoice them to their receipts.”

49.

On the same customer purchase activity document, FleetCor has listed HRCAFs as

“MISC-2 – Transaction Fee,” rather than explaining that it is a high risk fee. Moreover, FleetCor

has specifically instructed its customer service representatives to call the fee a “transaction fee”

and to avoid calling it a “high risk” fee. The Director of Operations for FleetCor stated in an

email, “I just want to emphasize the importance of avoiding any mention of ‘high risk fee’ and

definitely stick to calling it a ‘transaction fee.’”

50.

At one point, employee error led to FleetCor accidentally listing the HRF on the customer

invoice. The President of FleetCor’s North America Partner division, in response to finding out

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that the HRF was going to be on a customer invoice said, “Crap! Please keep me informed.”

Another employee said, “This will cause a lot of noise and our odds of keeping this fee will go

down and our odds of losing customers will go up.” FleetCor has used the term “noise” in

internal documents to discuss customer complaints.

51.

FleetCor customers have complained about the HCRAFs:

• “When I called and asked for full disclosure as to how they determine the [HRF]

they at first refused to share the information until I acknowledged we were on a

recorded call. They said I should receive something within 72 hours about this

matter.”

• “[T]hey never contact[ed] us after they changed our billing or when our

agreement changed. There are several factors that will trigger activity on our account.

None of which can be discussed with anyone. Placing an account on Level 2 Pricing

happens whether or not [we have] [d]elinquent behavior including late and short

payment on the account, non-payment or non-sufficient (NSF), or low credit score or

credit score deterioration. We have never fallen within any of the above mentioned

criteria but it does NOT matter to this company. They will charge whatever they can

however they can.”

• “While cross-checking our gas receipts with the Universal bi-weekly bills, we

noticed that starting on November 1, 2016, we were charged an additional 5% on

each transaction, so far totaling almost $200. We attempted to address this matter, but

upon calling [FleetCor], we were met with hostility… She indicated that after years of

business with our company, we were flagged as ‘high-risk’ and were told to call

Dunn & Bradstreet to address any credit concerns, when we have never once had to

contact this company as a liaison through Universal.”

• “Unfortunately, this company has charged an outrageous (and questionably

[il]legal) late fees, ranging from $162.09 - $603.18….for a cc balance that is payable

weekly….on balances that rarely exceeded $4,000. Then, due to these issues, a [HRF]

was also assessed on each transaction. After calling Customer Support, 2 weeks’ late

fees ($1,184.10) and 4 weeks’ [HRFs] ($288) were reversed and credit applied to the

account. The company claims they [cannot] credit anything further back in time.

There are still over $2500 in ridiculous fees still on the account. How in the world

these fees can be legal is beyond me.”

Convenience Network Surcharge and Out of Network Fee

52.

FleetCor has charged customers at least tens of millions of dollars in unexpected

“Convenience Network Surcharge” and “Out of Network” fees. In ads, FleetCor has claimed

that there are no transaction fees and customers can “fuel at over 50,000 locations nationwide,”

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or that customers can “[a]void wasting time searching for fuel” by “us[ing] the card at any fuel

location that accepts MasterCard.” Nevertheless, FleetCor has imposed this charge for

transactions at certain “non-preferred” and “out-of-network” fueling stations.

53.

To the extent a customer could find any information about this fee, it appears in the

small-print Ts&Cs. Example Ts&Cs appear below:

Paragraph 9.5, labeled “Special Network Pricing,” states that FleetCor may charge a fee for use

of certain sites and merchants. Customers who see this disclosure would not know that FleetCor

would charge them for using nationwide fueling stations used frequently by FleetCor’s

customers’ drivers or the amount of the fee. Instead, they would have to call customer service to

get a list of locations where the Convenience Network Surcharge will not apply or make

purchases only at the fueling station associated with their card (e.g., BP) to avoid the Out of

Network Fee.

54.

Customers have complained about the Convenience Network Surcharge and Out of

Network Fee:

• “We were told when we signed up with this company that we would not incur

fees for set-up, transactions, or annual membership. [M]ystery fees such as

[Convenience] Network Fees or Fraud Protection Fees began to appear.”

• “We are [] being charged a convenience network surcharge which Fuelman says

is charged by certain gas stations, not sure I believe that since they are always trying

to slip something in!”

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• Another customer complained that FleetCor told them there were no fees

associated with the card when they signed up, yet repeatedly charged the

Convenience Network Surcharge, among other fees, stating, “I do not think it is fair

to be charged fees after you told me we wouldn’t be charge[d] any.”

• “[In] May 2018, I contacted customer service again regarding the strange charge.

Customer service finally informs me that the strange charge is an out of network fee

and that every time I use another brand other than bp I have to pay $2. I’m like wow I

was never disclosed this information prior to signing up for the account or during my

lifetime of the account until that day.”

Minimum Program Administration Fee

55.

In numerous instances, FleetCor has charged customers a Minimum Program

Administration Fee (“MAPF”). FleetCor has charged customers at least $40 million in MAPFs.

56.

To the extent customers can find information about the MAPF, it is mentioned in the

small-print Ts&Cs:

20

Paragraph 9.8 of this card’s Ts&Cs states that under certain circumstances FleetCor may charge

either a per-gallon or per-transaction fee when fuel prices fall below $3.25 per gallon (which

they have regularly been since 2014). FleetCor customers would not know from this statement

when FleetCor may elect to impose the fee, whether the fee would be a per-transaction or pergallon fee, or what the amount of the fee would be. These fees are also unexpected given

FleetCor’s promise of “No fees for set-up, transactions or annual membership” in its marketing

materials.

57.

Customers have complained about the MAPF:

• “After being charged the MAPF without notice, a customer complained, ‘I called

and they stated they would credit this amount back and send me a cancellation form.

Their system is designed to force companies to pay fees without recourse.’”

• “This company charges outrageous, unexplainable fees that are unethical. They

claim to refund charges at a later [date] but want you to go ahead and pay the fees.

We have been charged a total ‘minimum program administration fees’ of $8438.58

since August 2015. Customer service is unable to explain the charges except to say

that fuel we charged to the account was cheaper; therefore, we have to pay them the

difference.”

• “I received our invoice and statement for last month, and noticed we are being

charged a ‘Minimum Program Administration Fee’ in the amount of $129.65. We

were not supposed to be charged fees… I do not think it is fair to be charged fees

after you told me we wouldn’t be charge[d] any.”

• “[W]e started out with the company and for the first few months everything

seemed fine. But for the last three months they have tacked on fees. Their only

explanation of the fees is ‘The Min Admin Program Fee is as a fee that is assessed

when the previous month’s fuel price is below $3.25 dollar per gallon. We charge this

fee up to 10 cents per gallon or $2 per transaction to cover ongoing program

operation costs.’ This explanation makes absolutely NO SENSE since the price of

[f]uel has been well below $3.25 for much longer than we have even been customers

of theirs. This seems to be just an easy way for them to get away with tacking on

some extra fees whenever they want or need to boost their revenues… We joined with

Fleetcor because they state that you can save up to .10 per gallon on your fuel…but

then they get you with the [b]ogus fees that end up costing you more money.”

Reimposing Fees and Fee-Swapping

58.

In numerous instances, when customers have noticed unauthorized fees on their accounts

and called FleetCor to complain, the company has stopped charging those specific fees only

temporarily (anywhere from one month to one year), before re-imposing them without notice.

21

59.

In numerous instances, when customers have succeeded in complaining about one fee

and getting it removed, FleetCor has swapped it with another fee to make up for the lost revenue.

Internal communications reflect, for example, that in 2016 FleetCor began charging a Card Fee

of $2.00 per card per month to customers who had complained about the Minimum Program

Administration Fee. FleetCor has waived the Card Fee if a large business notices it and

complains about it. When smaller businesses have called to complain about the Card Fee,

FleetCor often has reduced the Card Fee to $1.00 per card.

Billing Procedures

60.

FleetCor’s billing procedures make it difficult for customers to know they have been

charged unexpected fees. To bill customers, FleetCor issues a short (typically one-page)

customer invoice. FleetCor’s customer invoice provides the payment due date and the total

balance due, but does not include a description of the fees FleetCor has charged the customer

during that billing cycle or even a separate line item indicating the total amount of the fees

charged. An example of a FleetCor customer invoice is below:

22

23

61.

FleetCor has required customers to take extra steps to find information regarding the fees

FleetCor charged during the billing cycle. Specifically, customers must access their Fleet

Management Report (“FMR”) through an online portal (delivery of the FMR via email, fax, or

mail delivery incurs a fee). In it, FleetCor lists some, but not all, of the individual fees that have

been assessed.

62.

The content and appearance of the FMR has varied by fuel card. On the first page of

some FMRs, there has been a product purchase summary labeled “Summary of Transactions

This Reporting Period for all Vehicles in Your Fleet”:

63.

This summary has contained an “OTH CHARGES” column, which has provided only a

total amount. “OTH CHARGES” has not been accompanied by any description of what charges

it includes. Generally, this column has been populated only with an amount in the “Total” line.

Although not stated in the summary, the Total in this particular FMR consists of the fees that

FleetCor has assessed. An example of an FMR is attached as Exhibit H.

64.

Some FMRs, however, have contained a “Total” on the first page that has not included

fees. In those instances, the actual amount due has not been listed until the last page, where the

fees have been itemized. The totals listed on the first and last page of the FMR can differ by

hundreds of dollars. For example, one customer received an FMR where the “Total” reflected on

the first page of the report and the “Total” reflected on the last page of the report differed by

$775.79 because the total on the first page did not include the fees FleetCor charged this

customer. The FMR is attached as Exhibit I, and excerpts from the first and last page appear

below:

First Page (Total $14,207.64):

24

Last Page (Total $14,983.43):

65.

Respondent Clarke frequently educated himself on company practices, including how

fees appeared on billing documents. In one internal email exchange about how fees are

presented to customers, Clarke asked to see the billing documents himself, writing, “pls forward

me an actual invoice or statement …. so that I can see how we display [the Minimum Program

Fee].” In response, he received three customer invoices and three FMRs (which FleetCor has not

provided to customers along with their invoices). The invoices – the billing documents

reflecting the total balance due – did not disclose any of the fees being charged. Nevertheless,

Clarke did not direct any changes to the Company’s billing practices.

Inaccurate and Unavailable Invoices

66.

Numerous customers were unable to view or pay their bills when FleetCor migrated to a

new payment and billing platform in December 2016, Global Fleetnet (“GFN”).

67.

In numerous instances, when customers could view their bills, those bills had significant

errors. For instance, at least 18,000 customers have received invoices that reflected a lower

25

balance than FleetCor claims they actually owed, causing FleetCor to deem those customers as

having underpaid.

68.

Despite failing to provide timely invoices or invoices it deems accurate, FleetCor has

assessed late fees and finance charges to the customers who have made payments when they

received those invoices or based on those invoices. FleetCor did not automatically refund

customers for the fees and finance charges that were improperly assessed. Instead, FleetCor put

the onus on customers to call and complain. Customers who did not notice the charges and did

not call to complain never received refunds for the improper fees.

69.

FleetCor’s customers continued to experience a variety of problems accessing and paying

their bills even after the GFN transition was completed. In February 2017, FleetCor employees

noticed that the company had assessed an abnormally high volume of late fees and finance

charges to customers. Upon further inquiry, the employees determined that FleetCor had

assessed the fees against customers who had not received their bill before the due date. Despite

becoming aware of the error, FleetCor determined that it would not proactively refund late fees.

Indeed, in an internal email, the Director of Revenue Management stated, “There is nothing we

can do now, so we think we will let the Call Center know th[ere] could be some noise coming

from this and they can follow a lenient waiver policy for those late fee & finance charge[s].”

70.

Problems continued into May 2017, when FleetCor was late in mailing and posting

customer invoices online, and invoice amounts did not reflect the actual amount FleetCor

deemed the customer to have owed. Rather than credit any customer who incurred a late fee as a

result, FleetCor again put the onus on customers to call and complain, despite FleetCor

employees flagging a sudden 17 percent increase in the number of customers who paid their

invoices late. FleetCor assessed one customer over $15,000 in late fees despite FleetCor

employees internally acknowledging that “[t]he posting and billing errors are our fault. We were

not providing the client with the appropriate information to make payments[, and t]he client has

made multiple payments that [are] not reflect[ed] in the account.”

71.

Eventually, FleetCor began refunding certain customers’ late fees and finance charges

without requiring customers to first complain to FleetCor about the fees, but did not do so for all

affected customers. Long after the transition to the GFN platform, some customers continued to

experience issues with wrongly assessed fees. For example, in December 2017, one FleetCor

customer complained that she still had over $67,000 in inaccurately assessed late fees and

finance charges on her account due to GFN invoicing issues. After she continued complaining,

the company ultimately refunded the fees.

72.

When FleetCor refunded fees due to GFN billing issues, the refund did not automatically

appear on customer invoices. Instead, in numerous instances, the credit took one to two billing

cycles to appear on the bill. In the meantime, FleetCor required customers to pay the entire

amount listed on the invoice, including late fees and finance charges, until the credits appeared.

26

73.

FleetCor also categorized customers as “high risk” if they incurred GFN-related late fees,

and FleetCor charged those customers HRCAFs.

74.

GFN-related invoice problems also caused customers to more carefully review their bills.

A June 2017 communication from the Vice President of Customer Solution Center Operations

noted that, “With so much attention on invoices (missing payments, bad balance due, mixed us

[sic] terms) customers took a closer look at invoices and noticed fees for the first time.”

Recurring Unauthorized Charges for Unwanted Programs

75.

FleetCor has charged customers without authorization for a number of programs,

including programs the company calls “FleetDash,” “FleetAdvance,” and “Clean Advantage.”

FleetCor has charged customers monthly, quarterly, or per-gallon fees, including fees ranging

from $9.95 to $29.97 per month, $50 per quarter, or 5¢ per gallon for these programs on a

recurring basis, and has charged customers at least tens of millions of dollars for the programs

without their consent.

76.

As with card fees, sometimes FleetCor has not initially charged for program membership,

and then later has begun imposing charges. Internal documents reflect that FleetCor understood

that this approach would be much more profitable than having customers take action to choose to

be in any of these programs. For example, when implementing the Clean Advantage Program,

internal documents reflect that there would be a: “[P]lanned $1.5MM revenue initiative in 2018

[to enroll certain customers into the Clean Advantage] program under ‘Free Trial’ approach

which could not be realized through ‘Opt in’ approach.”

77.

The only information FleetCor has provided about these programs are in mailers and

emails. In some materials, FleetCor has not disclosed that there is a fee associated with the

programs. See Exhibit J. In other materials, FleetCor has included information about costs and

what the customer must do to avoid automatically incurring the charge in very small type at the

bottom of the page or in the middle of the mailer. Examples of the mailers that customers

received are attached as Exhibits J, K, and L.

78.

Even FleetCor employees looking for information about the costs associated with the

programs have missed disclaimers. One employee who reviewed a letter sent for the Clean

Advantage Program could not find any description of how customers opt out of the program and

asked, “[W]here is the opt-out language going to be, didn’t look like it was in the letter, will it be

on the website?” Another employee responded, “The opt-out language is in the footer of the

letter[].”

79.

Regardless of whether a customer takes any action, such as opening the mailer or email,

or notices and reads any disclosures about charges, FleetCor charges the customer on a recurring

basis for the program.

27

80.

Customers who have become aware of the charges for these programs have complained

to FleetCor that they did not authorize the charges:

• “[M]y statement balance reflects…an additional $29.97 charge for the ‘fleet dash

service’ which I was automatically ‘enrolled in’ without my knowledge[.]”

• “Fuelman added, without my consent, a total of $115 to my bill. This was for a

clean air fee. I never requested it. [I]t was added to several bills and they had to go

back and credit my account. They constantly add fees without the customer[’]s

knowledge or agreement”

• “I go online to pay my statement… my statement balance reflects…an additional

$29.97 charge for the ‘fleet dash service’ which I was automatically ‘enrolled in’

without my knowledge” and

• “[FleetCor] added a Clean Advantage program for a fee which I have never opted

into nor requested. I have asked numerous times to be removed. Come to find out

they will add it to your account every year without authorization and YOU have to

call to cancel.”

81.

FleetCor has discussed steps to make it difficult for customers who notice the charges to

opt out of these programs. For example, one FleetCor employee queried whether opt-outs should

be handled the same as they have been for other fees: “I would assume that we do not want to

allow a client to opt-out of fees without speaking to a rep so that we can keep the opt-out rate as

low as possible.” In many instances, customers who have noticed the charges have been unable

to cancel without calling and speaking to a FleetCor representative.

VIOLATIONS OF THE FTC ACT

COUNT I

Deceptive Savings Claims

82.

Respondents have represented, expressly or by implication, that consumers will achieve

specific per-gallon savings by using FleetCor’s fuel cards.

83.

In truth and in fact, in numerous instances in which Respondents have made the

representations described in Paragraph 82, the representations were false or unsubstantiated.

These representations are material to consumers.

84.

Respondents’ representations as set forth in Paragraph 82 are likely to mislead reasonable

consumers and constitute deceptive acts or practices in violation of Section 5(a) of the FTC Act,

15 U.S.C. § 45(a).

28

COUNT II

Deceptive Fraud Control and “Fuel Only” Claims

85.

Respondents have represented, directly or indirectly, expressly or by implication, that

FleetCor’s fuel cards have fraud controls that prevent unauthorized purchases and consumers can

restrict cards to “fuel only” purchases.

86.

In truth and in fact, in numerous instances in which Respondents have made the

representations set forth in Paragraph 85, FleetCor’s fraud controls have allowed unauthorized

purchases, and the cards consumers have restricted to “fuel only” purchases have permitted nonfuel purchases. These representations are material to consumers.

87.

Respondents’ representations as set forth in Paragraph 85 are likely to mislead reasonable

consumers and constitute deceptive acts or practices in violation of Section 5(a) of the FTC Act,

15 U.S.C. § 45(a).

COUNT III

Deceptive Fee and Convenience Claims

88.

Respondents have represented, directly or indirectly, expressly or by implication, that

FleetCor charges no fees for set-up, transactions, or membership.

89.

In truth and in fact, in numerous instances in which Respondents have made the

representations set forth in Paragraph 88, FleetCor has charged fees for set-up, transactions, or

membership, including “convenience” transaction fees for using FleetCor’s fuel cards to fuel at

certain locations. These representations are material to consumers.

90.

Respondents’ representations as set forth in Paragraph 88 are likely to mislead reasonable

consumers and constitute deceptive acts or practices in violation of Section 5(a) of the FTC Act,

15 U.S.C. § 45(a).

COUNT IV

Deceptive Fee and Billing Practices

91.

In numerous instances, Respondents have represented, directly or indirectly, expressly or

by implication, that consumers owe the total amount due on their bills.

92.

In truth and in fact, in numerous instances in which Respondents have made the

representation set forth in Paragraph 91, the amount includes fees, interest, and finance charges

that the consumers do not owe. This representation is material to consumers.

29

93.

Respondents’ representations as set forth in Paragraph 91 are likely to mislead reasonable

consumers and constitute deceptive acts or practices in violation of Section 5(a) of the FTC Act,

15 U.S.C. § 45(a).

COUNT V

Unfair Fee and Billing Practices

94.

In numerous instances, Respondents have billed consumers for fees, interest, and

finance charges, and programs for which consumers have not provided express, informed

consent.

95.

Respondents’ actions as described in Paragraph 94 have caused or are likely to cause

substantial injury to consumers that consumers cannot reasonably avoid themselves and that is

not outweighed by countervailing benefits to consumers or competition.

96.

Respondents’ practices as set forth in Paragraph 94 constitute unfair acts or practices in

violation of Section 5 of the FTC Act, 15 U.S.C. § 45(a) and (n).

97.

The acts and practices of Respondents as alleged in this complaint constitute unfair or

deceptive acts or practices, and the making of false advertisements, in or affecting commerce, in

violation of Section 5(a) of the Federal Trade Commission Act.

30

NOTICE

You are notified that on January 25, 2022, at 10:00 a.m., at the Federal Trade

Commission offices, 600 Pennsylvania Avenue, NW, Room 532-H, Washington, DC 20580, an

Administrative Law Judge of the Federal Trade Commission, will hold a hearing on the charges

set forth in this Complaint. At that time and place, you will have the right under the Federal

Trade Commission Act to appear and show cause why an order should not be entered requiring

you to cease and desist from the violations of law charged in this Complaint.

You are notified that you are afforded the opportunity to file with the Federal Trade

Commission (“Commission”) an answer to this Complaint on or before the 14th day after service

of the Complaint upon you. An answer in which the allegations of the Complaint are contested

must contain a concise statement of the facts constituting each ground of defense; and specific

admission, denial, or explanation of each fact alleged in the Complaint or, if you are without

knowledge thereof, a statement to that effect. Allegations of the Complaint not thus answered

will be deemed to have been admitted.

If you elect not to contest the allegations of fact set forth in the Complaint, the answer

should consist of a statement that you admit all of the material facts to be true. Such an answer

will constitute a waiver of hearings as to the facts alleged in the Complaint and, together with the

Complaint, will provide a record basis on which the Commission may issue a final decision

containing appropriate findings and conclusions and a final order disposing of the proceeding. In

such answer, you may, however, reserve the right to submit proposed findings of fact and

conclusions of law under FTC Rule § 3.46.

Failure to answer timely will be deemed to constitute a waiver of your right to appear and

contest the allegations of the Complaint. It will also authorize the Commission, without further

notice to you, to find the facts to be as alleged in the Complaint and to enter a final decision

containing appropriate findings and conclusions and a final order disposing of the proceeding.

The Administrative Law Judge will hold an initial prehearing scheduling conference to be

held not later than 10 days after the answer is filed by the [last answering] Respondent. Unless

otherwise directed by the Administrative Law Judge, the scheduling conference and further

proceedings will take place at the Federal Trade Commission, 600 Pennsylvania Avenue, NW,

Room 532-H, Washington, DC 20580. Rule 3.21(a) requires a meeting of the parties’ counsel as

early as practicable before the prehearing scheduling conference, but in any event no later than 5

days after the answer is filed by the [last answering] Respondent. Rule 3.31(b) obligates counsel

for each party, within 5 days of receiving a Respondent’s answer, to make certain initial

disclosures without awaiting a formal discovery request.

The following is the form of the order which the Commission has reason to believe

should issue if the facts are found to be as alleged in the Complaint. If, however, the

Commission concludes from record facts developed in any adjudicative proceedings in this

matter that the proposed order provisions as to Respondents might be inadequate to fully protect

31

the consuming public, the Commission may order such other relief as it finds necessary and

appropriate.

Moreover, the Commission has reason to believe that, if the facts are found as alleged in the

Complaint, it may be necessary and appropriate for the Commission to seek relief to redress

injury to consumers, or other persons, partnerships or corporations. Such relief could be in the

form of restitution for past, present, and future consumers and such other types of relief as are set

forth in Section 19(b) of the Federal Trade Commission Act. The Commission will determine

whether to apply to a court for such relief on the basis of the adjudicative proceedings in this

matter and such other factors as are relevant to consider the necessity and appropriateness of

such action.

NOTICE OF CONTEMPLATED RELIEF

Should the Commission conclude from the record developed in any adjudicative

proceedings in this matter that Respondents have violated or are violating Section 5 of the FTC

Act, as amended, the Commission may order such relief against Respondents as is supported by

the record and is necessary and appropriate, including but not limited to:

a. A prohibition against deceptive claims in connection with promoting, offering for

sale, or servicing any of Respondents’ payment cards.

b. A prohibition against billing a consumer for any charge unless Respondents have

obtained that consumer’s express, informed consent to that charge.

c. A prohibition against failing to credit payments to consumers’ accounts effective as

of the date of receipt.

d. A requirement that, if Respondents reported to a Consumer Credit Reporting Agency

any amount for which Respondents did not obtain Express, Informed Consent,

Respondents request that each such Agency delete those amounts from consumers’

credit reporting file.

e. A requirement that, for a period of time, Respondents must send acknowledgments of

the order to the Commission.

f. A requirement that FleetCor employ a Chief Compliance Officer, with a reporting

relationship with the Board or a committee thereof, who will deliver regular reports to

the Board or a committee thereof regarding Respondents’ compliance with the order.

g. A requirement to file periodic compliance reports with the Commission.

h. A requirement that, for a period of time, Respondents create and maintain records.

32

i. Requiring that Respondents’ compliance with the order may be monitored for a term

to be determined by the Commission.

j. Any other relief appropriate to correct or remedy the effects of Respondents’ unfair or

deceptive practices or of any or all of the conduct alleged in the complaint.

THEREFORE, the Federal Trade Commission this 10th day of August, 2021, has issued this

Complaint against Respondents.

By the Commission, Commissioner Wilson dissenting.

April J. Tabor

Secretary

SEAL:

33

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414

EXHIBIT D

Save 10¢* ON EVERY GALLON

of BP fuel for the first year!

Tip-On Card

FPO

ABC Company

Attn: Name or Title or default to President

1234 Main Street

Your Town, IL 12345-6789

Save

Dear [Name or Title or default to Company Name]:

Rising fuel prices can be costly for your business, even if you only use a few

vehicles. But there is a way to reduce your overall fuel costs.

The BP BusinessSolutions Universal Fuel MasterCard ® helps you

control your fuel costs.

¢

10

*

on every gallon of BP fuel.

Save BIG on fuel at BP.

• Use the card at any fuel location

that accepts MasterCard

• Save 10¢* per gallon on BP fuel purchased during the first 12 months!

• Control purchases

Use the card at any fuel location that accepts MasterCard.

• Monitor spending

• Avoid wasting time searching for fuel. If a BP is not nearby, use the card at any

fuel location that accepts MasterCard.

• Stop worrying about unauthorized purchases. Easy-to-use online controls

allow you to authorize each card for “fuel only” or “fuel and maintenance only”

purchases.

• Reduce fraud

• Minimize paperwork

Save even more time and money with detailed reporting.

• Get access to real-time online reporting that tracks every card transaction.

• Monitor activity to prevent unauthorized purchases.

• Easily customize reports to suit your business’s needs.

• Eliminate the hassle of tracking down receipts and expense reports.

Get started today.

Just use one of our easy ways to reply today.

y

Sincerely,

Customer

code:XXXXXXXXXX

Promocode:BP2017Q4AA

Offerexpires:11/30/2017

Matt Nicholson

SVPof Marketing

BP Business Card Services

*Limited time offer valid for new BP Business Solutions Universal MasterCard® Card applications received from 10/1/2017 through 12/31/2017. Application must be submitted through a Sales

Representative. New approved accounts will earn 10 cents per gallon rebate on BP fuel purchases in the first twelve months after account opening. Rebates are cents per gallon based on the

number of gallons purchased at BP locations per billing cycle. The maximum rebate earnings are on 500 gallons per month regardless of billing terms. Purchasesmust be made with your BP

Business Solutions MasterCard and the account must be in good standing. Rebates will be reflected on your billing statement in the form of a statement credit. Rebates are subject to change

at any time without notice. Rebates may not be allowed where prohibited by law and apply only to fuel purchases made at participating BP branded locations in the U.S. Only “road” (low sulfur)

diesel is eligible for a rebate. Not valid on aviation, bulk fuel, propane, or natural gas purchases.

The BP Business Solutions MasterCard® is issued by Regions Bank, pursuant to a license by MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard

International Incorporated.

00716

CALL OR APPLY ONLINE TODAY

It’s easy to start saving money with the BP Business Solutions Universal Fuel

MasterCard. Start the application process right now.

Call 1-XXX-XXX-XXXX

to speak with a

representative or,or

Promo Code: BP2017Q4AA

Visit

www.bpbusinesssolutions.com/save

EXHIBIT E

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EXHIBIT G

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EXHIBIT I

EXHIBIT J

EXHIBIT K

CONFIDENTIAL

PO Box 923928

Norcross, GA 30010

6/12/2015

Customer Name

Contact

Street

City, State Zip

Dear Contact;

As a valued partner, we pride ourselves on keeping an eye on future trends and best practices for our clients.

Businesses across the United States are taking steps to do something about their fleet’s CO2 emissions. Whether it is

investing in electric motor vehicles, CNG, or other alternative energy vehicles, leading companies like AT&T, Waste

Management and many others are working to implement sustainability programs. You have probably seen the

marketing on the sides of their vehicles. Along with a desire to do-good, these companies have figured out that

today’s consumers and corporate buyers are more loyal to companies that give back and go green. In fact, surveys

we have seen say that:

x

x

“55% percent of consumers surveyed are willing to pay more for goods and services from companies that have

implemented programs to give back to society.” – Nielsen, 2014

“84% of American consumers report they consider sustainability when making purchasing decisions.”

– Hartman Group, 2014

With this in mind we are excited to announce The Clean Advantage Program, a turnkey sustainability program,

brought to you by Universal Advantage and GreenPrint. This program automatically calculates your fleet’s CO2

emissions and reduces them by up to 50% through proportionate investments in projects that sequester CO2 from

the atmosphere making your vehicles the cleanest on the road – even cleaner than electric or CNG vehicles. The

Clean Advantage Program invests in many projects that not only reduce CO2, but also help to provide habitats for

wildlife, clean landfills, and develop local parks and recreational space for people to enjoy. For perspective, each

new tree planted removes up to 500 pounds of CO2 in its lifetime.

You can leverage this program to build goodwill in your community, with your employees, your clients and

prospective customers. As a member of the Clean Advantage program you can use the program logo and

description on your website, in your collateral and on your vehicles. Just visit www.CleanAdvantageProgram.com

at any time to view the program details, download collateral, and view the projects you are supporting. Upon

request, we will also provide you with an annual e-certificate to show how many pounds of CO2 you have reduced.

Best of all, you do not have to do anything to take advantage of this great program. Just keep using your Universal

Advantage card as you do today. Beginning July 15th for $0.05 per gallon each month we will calculate and offset

your vehicles’ CO2 emissions and invest proportionately in certified emission reduction projects. If you would like

more information please visit www.CleanAdvantageProgram.com.

Together we can build a better future and ensure a more sustainable and healthy tomorrow.

Building Businesses Together,

The Universal Advantage Team

We hope you enjoy the benefits this program offers and wish to remain enrolled.

Should you wish to un-enroll at any time please call customer service at 1-855-294-6080.

FLT_FTCSUPP_000448

EXHIBIT L

Use FleetAdvance and stop

CONFIDENTIAL

leaving money

on the table!

→ Comdata® FleetAdvance

Driving Smarter Fuel Choices

4.19

What are you doing to reduce your fuel costs?

3.99

Fleets using FleetAdvance can save up to

20c/gallon.*

→ Scoring

› Each transaction is scored based on the price paid at the pump vs. price

available at nearby locations.

› Identify opportunities for savings!

Comd

a

ta Fle

NOTIF etAdvance

ICATIO

N

→ Notifications

› Set alerts via e-mail or text any time a transaction occurs outside of your

configured limits.

› Take action to save on fuel on your next purchase.

→ Dashboard

› Consolidated view of your account activity.

› Turn data into savings!

Fuel Spend: $500

Fuel Savings: $2500

Driver Ranking

Driver ID - 999

Best

→ Route Planning

› Determine the best fuel pricing along your planned routes.

› Know you’re getting the lowest prices before you hit the road.

Driver ID - 836

$30.77

Driver ID - 528

$34.96

Driver ID - 371

$45.28

Driver ID - 902

$64.32

Driver ID - 156

$70.77

Driver ID - 287

$124.85

Driver ID

EMP999

Transaction Date

3/22/13 7:56 AM

Net Price

$4.23

Amount Off Low

-$.38

Card Number

3333

* Fleets using FleetAdvance see an average score improvement of over 10 points.

FleetAdvance is provided to you free, without obligation, for 60 days after account set up.

FLT_FTCSUPP000454

Following the trial, your account will be charged $29.97/mo.

If you decide to discontinue

using FleetAdvance, simply call Customer Service at 1-800-771-6075 to opt out.

This is a copy of a public record, reproduced as it was published. It is not legal advice, and it may not be the version a court would rely on. Check the official source before you cite it.

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