Opinion

Moran v. Prime Healthcare

Court
California Court of Appeal
Filed
Oct 5, 2016
Status
Published
Cited by
0 cases
Authority
More cited than 3.2%

The opinion

Filed 9/14/16 Certified for publication 10/5/16 (order attached)

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

FOURTH APPELLATE DISTRICT

DIVISION THREE

GENE MORAN,

Plaintiff and Appellant, G051391

v. (Super. Ct. No. 30-2013-00689394)

PRIME HEALTHCARE OPINION

MANAGEMENT, INC., et al.,

Defendants and Respondents.

Appeal from a judgment of the Superior Court of Orange County, Kim

Garlin Dunning, Judge. Reversed.

Law Office of Barry Kramer and Barry L. Kramer; Carpenter Law and

Gretchen Carpenter for Plaintiff and Appellant.

Shulman Hodges & Bastian, Ronald S. Hodges, Gary A. Pemberton and

Heather B. Dillion for Defendants and Respondents.

A person receiving medical treatment at a hospital’s emergency room who

pays for it out of pocket can be charged substantially more for that care than one who is

covered by a either a government-sponsored program or private insurance. This case

concerns whether one can maintain an action challenging this variable pricing practice

under the Unfair Competition Law (UCL; Bus. & Prof. Code, § 17200), the Consumer

Legal Remedies Act (CLRA; Civ. Code, § 1750 et seq.), or for declaratory relief (Code

Civ. Proc., § 1060). While most of the claims asserted by plaintiff Gene Moran lack

merit, we conclude he has sufficiently alleged facts supporting a conclusion he has

standing to claim the amount of the charges defendants’ hospital bills self-pay patients is

unconscionable. Therefore, we reverse the trial court’s judgment of dismissal in this

case.

I

BACKGROUND

On three occasions in October 2013, plaintiff, “a self-pay patient,” went to

the emergency room of a hospital owned and operated by defendants Prime Healthcare

Management, Inc., Prime Healthcare Services, Inc., Prime Healthcare Foundation, Inc.,

and Prime Healthcare Huntington Beach, LLC. Each time, he signed a preprinted

Conditions of Admission agreement (Contract) and received medical treatment.

Subsequently, plaintiff received bills from the hospital for the treatment provided during

the three visits that exceeded $10,000.1

In November 2013, plaintiff filed this putative class action against

defendants. The initial complaint stated causes of action for breach of contract, breach of

1 The hospital continued to send bills to plaintiff even after he filed this

action. But in July 2014, plaintiff received a letter from the hospital stating that after

“‘administrative review’ of [his] account,” the account balance had been reduced to

“‘zero.’” The letter also informed plaintiff the hospital would send him a check to refund

his previous payment of $50. At oral argument, defendants made clear they contend

plaintiff lacks standing because he never suffered injury in fact or an imminent threat of

injury, not that their unilateral action in July 2014 eliminated his standing.

2

the implied covenant of good faith and fair dealing, violation of the UCL, restitutionary

relief under the CLRA, and declaratory relief. Plaintiff subsequently dropped the first

and second counts. His first amended complaint also expanded the scope of the CLRA

cause of action to include a request for damages by alleging that he complied with the

statutory requirement of giving defendants notice of the purportedly unlawful practice

and a demand for correction of it. Although verbose, confusing, containing contradictory

allegations, and contentions of law, each iteration of the complaint is based on allegations

the rates defendants charge self-pay patients are discriminatory, exceed the reasonable

value of the treatment, and are “artificially inflated and grossly excessive.”

Defendants demurred to the first and the second amended complaints,

arguing the counts in each pleading failed to allege facts sufficient to state a cause of

action. The trial court sustained both demurrers with leave to amend. Plaintiff filed a

third amended complaint (TAC), again stating causes of action for violations of the UCL,

CLRA, and declaratory relief.

Attached to the TAC was one of the Contracts plaintiff signed. The

Contract contains several paragraphs relevant to a patient’s financial obligation for

medical treatment and services. However, the TAC primarily focuses on only two of

these clauses. Paragraph 16 states in part: “I . . . understand that I am responsible to the

hospital and physician(s) for all reasonable charges, listed in the hospital charge

[2]

description master and if applicable the hospital’s charity care and discount payment

policies and state and federal law incurred by me and not paid by third party benefits.”

Paragraph 18 provides: “You may be eligible for the Charity Care and Discounted

Payment Program. Please contact the business office.” Copies of the hospital’s Charity

Care and Discounted Payment Policies’ Manual and forms are attached to the TAC. The

2 Throughout their appellate briefs, the parties refer to the phrase “charge

description master” as the Chargemaster rates.

3

TAC alleges “[n]othing in the Contract requires” a patient apply for financial assistance

and mentions several reasons why a person would not want to do so.

Although not mentioned in his prior pleadings, the TAC also alleges that,

“before receiving bills . . ., Plaintiff sent correspondence to [the] Hospital,” informing it

that he “was currently unemployed and uninsured and asking that the hospital ‘take into

consideration my financial status of being unemployed and not having insurance in

addressing the bill,’” and expressing his desire “‘to take care of this immediately with

what [he had] available right now, not knowing what [his] future monetary situation will

be during this recession.’” According to the TAC, the hospital never responded to

plaintiff’s correspondence.

Defendants demurred to the TAC, again arguing each of its counts failed to

state a cause of action. This time, the trial court sustained the demurrer without leave to

amend, primarily concluding plaintiff had failed to allege sufficient facts to establish his

standing to maintain the action.

II

DISCUSSION

A. Introduction

This case involves an appeal from a judgment for defendants entered after

the trial court sustained their demurrer to plaintiff’s TAC without leave to amend.

Our scope of review is well established. “In reviewing the sufficiency of a

complaint against a general demurrer, we are guided by long-settled rules. ‘We treat the

demurrer as admitting all material facts properly pleaded, but not contentions, deductions

or conclusions of fact or law. [Citation.] We also consider matters which may be

judicially noticed.’ [Citation.] Further, we give the complaint a reasonable

interpretation, reading it as a whole and its parts in their context. [Citation.] When a

demurrer is sustained, we determine whether the complaint states facts sufficient to

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constitute a cause of action. [Citation.] And when it is sustained without leave to amend,

we decide whether there is a reasonable possibility that the defect can be cured by

amendment: if it can be, the trial court has abused its discretion and we reverse; if not,

there has been no abuse of discretion and we affirm. [Citations.] The burden of proving

such reasonable possibility is squarely on the plaintiff.” (Blank v. Kirwan (1985) 39

Cal.3d 311, 318.)

The parties’ appellate briefs focus on the issue of whether plaintiff had

standing to maintain his causes of action alleging violations of the UCL and CLRA. On

appeal, “[w]e perform an independent review of a ruling on a demurrer and decide de

novo whether the challenged pleading states facts sufficient to constitute a cause of

action.” (Nguyen v. Western Digital Corp. (2014) 229 Cal.App.4th 1522, 1536.) Thus,

“we do not review the validity of the trial court’s reasoning,” nor are we “bound by the

trial court’s construction of the complaint, but must make [our] own independent

interpretation.” (Wilner v. Sunset Life Ins. Co. (2000) 78 Cal.App.4th 952, 958.)

B. The UCL

1. Background

Plaintiff’s first cause of action seeks restitutionary and injunctive relief

under the UCL.

The TAC alleges defendants’ Contract violates the UCL on several

grounds. It alleges the charges billed to self-pay patients seeking emergency care are

discriminatory because “self-pay emergency care patients signing” the Contract

“reasonably expected and relied on the[] reasonable belief that they would be billed at the

same rates as those applicable to other patients signing the same Contract and receiving

similar emergency treatment/services.” The TAC also asserts self-pay patients

“reasonably expected to be billed at rates which reflected no more than the reasonable

value of the treatment and services,” and were “not expecting to be billed at the artificial

5

and grossly excessive rates for which they were subsequently billed.” Another claim is

that defendants “fail to inform and/or conceal from . . . self-pay patients” the “uniform

policy” of charging them the higher rates.

Business and Professions Code section 17200 declares “unfair competition”

includes “any unlawful, unfair or fraudulent business act or practice.” Cases have

recognized “the unfair competition law’s scope is broad,” covering “‘“‘anything that can

properly be called a business practice and that at the same time is forbidden by law.’”’”

(Cel-Tech Communications, Inc. v. Los Angeles Cellular Telephone Co. (1999) 20

Cal.4th 163, 180 (Cel-Tech).) In addition, “‘[b]ecause Business and Professions Code

section 17200 is written in the disjunctive, it establishes three varieties of unfair

competition—acts or practices which are unlawful, or unfair, or fraudulent.’” (Ibid.)

However, “[c]ourts may not simply impose their own notions of the day as

to what is fair or unfair. Specific legislation may limit the judiciary’s power to declare

conduct unfair. If the Legislature has permitted certain conduct or considered a situation

and concluded no action should lie, courts may not override that determination. When

specific legislation provides a ‘safe harbor,’ plaintiffs may not use the general unfair

competition law to assault that harbor.” (Cel-Tech, supra, 20 Cal.4th at p. 182.) Thus,

“[i]n any unfair competition case, Cel-Tech requires us to engage in a two-step process.

First, we determine whether the Legislature has provided a ‘safe harbor’ for the

defendant’s alleged conduct. If not, we determine whether that conduct is unfair.”

(McCann v. Lucky Money, Inc. (2005) 129 Cal.App.4th 1382, 1387; Cel-Tech, supra, 20

Cal.4th at p. 187.)

A further constraint on UCL actions limits an action by a private party to

one who “meets the standing requirements.” (Bus. & Prof. Code, § 17203.) Thus, to

maintain a private enforcement action under the UCL, a plaintiff must be “a person who

has suffered injury in fact and has lost money or property as a result of the unfair

competition.” (Bus. & Prof. Code, § 17204.)

6

2. The Safe Harbor Defense

Defendants contend plaintiff cannot maintain his UCL cause of action

because the hospital’s variable pricing regimen has been legislatively endorsed. We

conclude this argument has only partial merit.

In Cel-Tech, supra, 20 Cal.4th 163, the Supreme Court recognized the safe

harbor doctrine, “does not . . . prohibit an action under the unfair competition law merely

because some other statute on the subject does not, itself, provide for the action or

prohibit the challenged conduct. To forestall an action under the unfair competition law,

another provision must actually ‘bar’ the action or clearly permit the conduct. There is a

difference between (1) not making an activity unlawful, and (2) making that activity

lawful.” (Id. at pp. 182-183.)

As for plaintiff’s discriminatory pricing claim, we conclude the safe harbor

defense applies. Business and Professions Code section 16770, subdivision (f), states

“[t]he Legislature . . . finds and declares that the public interest in ensuring that citizens

of this state receive high-quality health care coverage in the most efficient and cost-

effective manner possible is furthered by permitting negotiations for alternative rate

contracts between purchasers or payers of health care services, and institutional and

professional providers, or through a person or entity acting for, or on behalf of, a

purchaser, payer, or provider.” Also Business and Professions Code section 17042,

subdivision (c) states, “A differential in price for any article or product as between any

customers in different functional classifications” is not prohibited by the Unfair Practices

Act. These statutes permit the use of variable pricing. Thus, to the extent plaintiff

alleges defendants violated the UCL by discriminatorily charging self-pay patients more

than patients covered by government programs or private insurance, his argument fails.

However, as noted above, plaintiff further argues he expected to pay either

the same amount for the medical services provided as other patients receiving the same

treatment or only the reasonable value of those services, but was billed at what he

7

describes as “artificial and grossly excessive rates.” Defendants claim the Hospital Fair

Pricing Act (Health & Saf. Code, § 127400 et seq.) defeats this latter allegation.

The Hospital Fair Pricing Act requires licensed hospitals to maintain and

administer “an understandable written policy regarding discount payments for financially

qualified patients as well as an understandable written charity care policy” and details

mandatory requirements for the policy. (Health & Saf. Code, § 127405, subd. (a)(1)(A).)

The Act further provides it shall not “be construed to prohibit a hospital from uniformly

imposing charges from its established charge schedule or published rates, nor shall this

article preclude the recognition of a hospital’s established charge schedule or published

rates for purposes of applying any payment limit.” (Health & Saf. Code, § 127444.) But

it also declares “[t]he rights, remedies, and penalties established by this article are

cumulative, and shall not supersede the rights, remedies, or penalties established under

other laws.” (Health & Saf. Code, § 127443.)

Thus, the Hospital Fair Pricing Act imposes on licensed hospitals the

requirement that they establish, give notice of, and administer financial aid and charity

care policies, and allows a hospital to bill for treatment and services based on its own

schedule of fees. However, it does not preclude claims based on what a patient allegedly

expected to pay or authorize costs that are allegedly exorbitant. Consequently, the Act

neither “‘bar[s]’ [an] action” under the UCL, nor does it “clearly permit” a hospital to

charge self-pay emergency care patients “artificial and grossly excessive rates.” (Cel-

Tech, supra, 20 Cal.4th at p. 183.)

3. Unlawful Acts or Practices

Plaintiff’s UCL cause of action sought recovery on all three grounds listed

in Business and Professions Code section 17200. The applicability of each variety of

unfair competition is governed by different legal standards. We consider each ground

separately.

8

Under the unlawful prong, “‘the UCL borrows violations of other

laws . . . and makes those unlawful practices actionable under the UCL.’ [Citation.]

Thus, a violation of another law is a predicate for stating a cause of action under the

UCL’s unlawful prong.” (Berryman v. Merit Property Management, Inc. (2007) 152

Cal.App.4th 1544, 1554.)

To support the unlawful prong plaintiff alleges, defendants’ billing and

collection practices “violate[d] the [CLRA] as set forth” in the TAC’s second cause of

action. The latter count is based on four grounds: 1) “Defendants’ acts and practices

constitute misrepresentations that the services and/or supplies in question had

characteristics uses and/or benefits which they did not have” (Civ. Code, § 1770, subd.

(a)(5)); 2) “Defendants’ acts and practices constitute misleading statements of fact

concerning reasons for, existence of, or amounts of price reductions” (Civ. Code, § 1770,

subd. (a)(13)); 3) “Defendants represent[ed] that a transaction involves obligations which

it does not have or involve, or which are prohibited by law” (Civ. Code, § 1770, subd.

(a)(14)); and 4) “Defendants insert[ed] an unconscionable provision into their Contracts”

(Civ. Code, § 1770, subd. (a)(19)).

As noted, to support a private action under the UCL, plaintiff needs to

allege standing. (Bus. & Prof. Code, § 17204.) “To satisfy the narrower standing

requirements imposed by [the enactment of Business and Professions Code

section 17204], a party must now (1) establish a loss or deprivation of money or property

sufficient to qualify as injury in fact, i.e., economic injury, and (2) show that that

economic injury was the result of, i.e., caused by, the unfair business practice or false

advertising that is the gravamen of the claim.” (Kwikset Corp. v. Superior Court (2011)

51 Cal.4th 310, 322; Sarun v. Dignity Health (2014) 232 Cal.App.4th 1159, 1166

(Sarun).)

Plaintiff argues he satisfied the standing requirement because “he received

a bill from [defendants], paid a portion of that bill, and [until defendants later unilaterally

9

returned his payment and eliminated all charges], remained liable on the balance.” This

allegation supports plaintiff’s claim that he suffered the requisite economic injury

required to maintain a private enforcement action under the UCL. “Although

[defendants] had not begun any collection activity, the existence of an enforceable

obligation, without more, ordinarily constitutes actual injury or injury in fact.” (Sarun v.

Dignity Health, supra, 232 Cal.App.4th at p. 1167; see Kwikset v. Superior Court, supra,

51 Cal.4th at p. 325 [recognizing “a monetary payment in response to an unlawful debt

collection demand” constitutes economic injury].)

But the first three grounds cited in the TAC supporting the unlawful prong

of the UCL cause of action involve allegations of misrepresentation. To satisfy the

causation element “under the ‘unlawful’ prong of the UCL, in which the predicate

unlawful conduct is based on misrepresentations,” a plaintiff “must show actual reliance

on the alleged misrepresentation, rather than a mere factual nexus between the business’s

conduct and the consumer’s injury.” (Durell v. Sharp Healthcare (2010) 183

Cal.App.4th 1350, 1355; Hale v. Sharp Healthcare (2010) 183 Cal.App.4th 1373, 1385

(Hale).)

The decision in Durell presents an analogous situation. That case also

involved a patient lacking health insurance coverage who went to the defendants’ hospital

emergency room on several occasions, each time signing an admissions agreement that

obligated him to pay the “‘usual and customary charges for . . . services.’” (Durell v.

Sharp Healthcare, supra, 183 Cal.App.4th at p. 1356.) After being billed for the

hospital’s full standard rates, Durell sued. In part, he alleged the hospital’s disparate

billing practices that required uninsured patients to pay its full standard rate for medical

care while patients covered by government programs and private insurance paid a lesser

amount constituted an unlawful business practice. To support this claim, Durell alleged

the defendants’ pricing policy violated provisions of CLRA all of which involved making

a false or misleading representation.

10

The Court of Appeal affirmed a judgment dismissing the action after

sustaining the defendants’ demurrer to the second amended complaint. The appellate

court held, “[a] consumer’s burden of pleading causation in a UCL action should hinge

on the nature of the alleged wrongdoing rather than the specific prong of the UCL the

consumer invokes.” (Durell v. Sharp Healthcare, supra, 183 Cal.App.4th at p. 1363.) It

cited the California Supreme Court’s decision in In re Tobacco II Cases (2009) 46

Cal.4th 298, which held Business and Professions Code section 17204’s “‘as a result of’”

requirement “imposes an actual reliance requirement on plaintiffs prosecuting a private

enforcement action under the UCL’s fraud prong” (In re Tobacco II Cases, supra, 46

Cal.4th at p. 326). Relying on that decision, Durell held where “as here, the predicate

unlawfulness is misrepresentation and deception[,] . . . the ‘concept of reliance’

unequivocally applies.” (Durell v. Sharp Healthcare, supra, 183 Cal.App.4th at

p. 1363.) Since Durell “d[id] not allege [he] relied on either [the hospital’s] Web

site representations or on the language in the Agreement for Services in going to

[the hospital] or in seeking or accepting services once he was transported there,” or that

he “ever visited [the hospital’s] Web site or even . . . ever read the Agreement for

Services” (ibid.), his amended complaint failed to state a cause of action under the UCL’s

unlawful prong. (Durell v. Sharp Healthcare, supra, at p. 1364.)

In the present case, plaintiff alleged he signed defendants’ Contract each

time he visited the emergency room. While plaintiff’s TAC asserts that he “reasonably

expected to be billed and to pay at the same rates as other emergency care patients

signing the same Contract and receiving similar emergency care,” or would “not be

required to pay more than the reasonable value of the treatment/services received,”

plaintiff never alleged that he actually read or relied on the Contracts. Nor does plaintiff

allege that he relied on other oral or written representations made by defendants or any of

their employees concerning how much he would be charged for the medical treatment

provided to him.

11

Plaintiff relies on the related opinion issued by the same appellate court in

Hale v. Sharp Healthcare, supra, 183 Cal.App.4th 1373, to support his argument, plus

Sarun v. Dignity Health, supra, 232 Cal.App.4th 1159. Sarun does not help plaintiff in

this context. It did not involve allegations that defendant misrepresented the nature of its

medical charges. Rather, Sarun addressed whether an uninsured patient who had paid a

portion of his bill and remained obligated to pay the balance of it had adequately alleged

he suffered damage under the UCL and CLRA even though he failed “to seek financial

assistance,” under the hospital’s discounted billing policy. (Sarun v. Dignity Health,

supra, at p. 1168.)

However, Hale is similar to Durell and the present case. In Hale, the

plaintiff was admitted to the defendants’ hospital after signing an admission agreement

obligating her “‘to pay . . . the hospital in accordance with [its] regular rates and terms.’”

(Hale v. Sharp Healthcare, supra, 183 Cal.App.4th at pp. 1377-1378.) The appellate

court reversed a judgment dismissing the action as to Hale’s UCL and CLRA causes of

action. Citing the amended complaint’s allegation that “Hale signed the Admission

Agreement, and ‘at the time of signing the contract, she was expecting to be charged

“regular rates,”’” the appellate court concluded, “‘to the extent [she] is bringing a fraud-

based claim under the UCL, she has reasonably pled reliance.’” (Hale v. Sharp

Healthcare, supra, at p. 1385.) In reaching this conclusion, Hale rejected the defendants’

assertion Hale “would not have seen the Admission Agreement until after she arrived at

the hospital” noting “[i]t is possible, however, for a person who has arrived at the hospital

to rely on the Admission Agreement in deciding whether to proceed with treatment.” (Id.

at p. 1386.)

Plaintiff’s TAC also alleges his expectations concerning payment for the

emergency medical services provided to him. But we conclude Hale is distinguishable

from this case and, in any event, plaintiff’s allegations concerning what he expected to

pay for defendants’ medical treatment are contradicted by the agreements he signed.

12

First, in Hale the language of the hospital’s admissions contract at issue in

Hale referred to payment at “regular rates.” (Hale v. Sharp Healthcare, supra, 183

Cal.App.4th at p. 1378.) The plaintiff challenged the hospital’s billing on the ground that

rather than the “‘“regular rates”’” she was expecting to pay, the hospital sent a bill for

“‘grossly excessive rates.’” (Id. at p. 1385.) Plaintiff signed admission agreements

obligating him to pay “all reasonable charges, listed in the hospital charge

description master and if applicable” defendants’ “charity care and discount payment

policies” or “state and federal law incurred by me and not paid by third party benefits.”

It is not clear whether the phrase “all reasonable charges” refers to the fairness of the

cost of the treatment or to the scope of that treatment. But even assuming it is the

former, this paragraph is not consistent with plaintiff’s allegation that he “reasonably

expected . . . that [he] would be billed at [either] the same rates as those applicable to

other patients signing the same Contract and receiving similar emergency treatment” or

“at rates which reflected no more than the reasonable value of the treatment.”

First, even assuming plaintiff actually read the Contract, he cannot prevail

on a theory that he expected to pay the same amount as other patients covered by

government programs or private insurance. As noted, plaintiff attached a copy of one of

the Contracts to the TAC and relied on the terms of the agreement to support his

expectation theories. “While the ‘allegations [of a complaint] must be accepted as true

for purposes of demurrer,’ the ‘facts appearing in exhibits attached to the complaint will

also be accepted as true and, if contrary to the allegations in the pleading, will be given

precedence.’” (Brakke v. Economic Concepts, Inc. (2013) 213 Cal.App.4th 761, 767;

Alphonzo E. Bell Corp. v. Bell etc. Synd. (1941) 46 Cal.App.2d 684, 691 [“conclusions of

the pleader . . . contrary to the express terms of [an] instrument . . . made a part of the

complaint” are treated “as surplusage”].)

In this case, plaintiff bases his claims for relief on the terms of an express

contract. When interpreting a contract, a court must consider the “clear and explicit”

13

“language of a contract” (Civ. Code, § 1638), generally construing “[t]he words . . . in

their ordinary and popular sense . . . unless used by the parties in a technical sense” (Civ.

Code, § 1644), and taking “[t]he whole of [the] contract . . . together, so as to give effect

to every part, if reasonably practicable, each clause helping to interpret the other” (Civ.

Code, § 1641).

Plaintiff’s assertion that he expected to pay no more than patients covered

by government programs or private insurance is contradicted by the language of the

Contracts he signed. The agreements included paragraphs requiring an insured patient to

“irrevocably assign[]” his or her “insurance benefits” for the services and treatment

rendered by the hospital and hospital-based physicians, and advised an insured patient

that he or she will “personally responsible for payment of . . . charges” if the “insurance

does not cover” them. Another paragraph informed Medicare-eligible patients that some

procedures “may not be covered” and authorized the hospital to “release certain medical

information about the patient to the Social Security Administration . . . for this or a

related Medicare claim.”

Paragraph 16 itself also conflicts with plaintiff’s interpretation of the

Contract. It states a patient is obligated to pay “all reasonable charges, listed in the

hospital charge description master and if applicable the hospital’s charity care and

discount payment policies and state and federal law incurred by me and not paid by third

party benefits.” The latter clause modifies the phrase “all reasonable charges,” reflecting

patients covered by government programs, or receiving “third party benefits,” or who are

eligible for either the hospital’s charity care or discount programs would differ from the

amounts “listed in the hospital charge description master.”

Second, as for plaintiff’s reasonable value claim, in the case of an express

contract reasonable value applies only when the agreement “does not determine the

amount of consideration, nor [provide] the method by which it is to be ascertained.”

(Civ. Code, § 1611.) “[I]t is well settled that there is no equitable basis for an implied-in-

14

law promise to pay reasonable value when the parties have an actual agreement covering

compensation.” (Hedging Concepts, Inc. v. First Alliance Mortgage Co. (1996) 41

Cal.App.4th 1410, 1419.) The actual amount plaintiff would be obligated to pay for the

hospital’s medical treatment is not listed in the Contract. But the agreements provided a

means by which a patient can ascertain the amount due for the treatment and services

reasonably provided. Because this case involves an express contract containing a means

of determining what plaintiff would have to pay for his medical care, his reliance on the

reasonable value discussion in Children’s Hospital Central California v. Blue Cross of

California (2014) 226 Cal.App.4th 1260, lacks merit. That case concerned

reimbursement for services during a 10-month period when the parties did not have a

contractual relationship. Thus, plaintiff’s reliance on a reasonable value theory lacks

merit.

Finally, we note the TAC acknowledges plaintiff did not have a

reasonable expectation that he would pay no more than other patients. Paragraph 34 of

the TAC alleges “[p]atients covered by insurance, including governmental and private

insurance . . . reimburse Defendants based on governmentally regulated or privately

negotiated rate structures rather than Chargemaster rates.” The TAC further states,

“Defendants’ Chargemaster rates are not amounts which Defendants expect to be paid by

any category of patient.”

Thus, to the extent plaintiff relies on purported violations of the CLRA

premised on misrepresentation, his claim that defendants’ business practice is unlawful

fails because he does not allege facts supporting a finding he actually relied on or could

reasonably rely on any misrepresentation in seeking medical treatment at defendants’

hospital.

The remaining basis cited by plaintiff for the “unlawful” prong of his UCL

cause of action is that the Contract’s financial liability provision is unconscionable. The

TAC alleged in part, plaintiff was “not expecting to be billed at the artificial and grossly

15

excessive rates for which [he was] subsequently billed.” To support this assertion, the

TAC stated defendants’ charges for medical treatment “are not tethered to their actual

costs,” but are “four to six times” those costs “and far beyond any reasonable profit

margin.” Further, it is claimed defendants’ charges are intended “to boost hospital

reimbursement rates, as well as reflect a higher level of Charity contribution and

Financial Assistance given to the local community.” Thus, “Defendants’ pricing, billing

and collection practices have a significant detrimental impact on the large population of

self-pay emergency care patients.”

“‘The unconscionability doctrine ensures that contracts, particularly

contracts of adhesion, do not impose terms that have been variously described as

“‘“overly harsh”’” [citation], “‘unduly oppressive’” [citation], “‘so one-sided as to

“shock the conscience”’” [citations], or “unfairly one-sided.” All of these formulations

point to the central idea that unconscionability doctrine is concerned not with “a simple

old-fashioned bad bargain” [citation], but with terms that are “unreasonably favorable to

the more powerful party.”’” (Sanchez v. Valencia Holding Co., LLC (2015) 61

Cal.4th 899, 910-911.) A claim of contractual unconscionability, “‘“has both a

procedural and a substantive element, the former focusing on oppression or surprise due

to unequal bargaining power, the latter on overly harsh or one-sided results.”’” (Id. at

p. 910.) “‘“The procedural element of an unconscionable contract generally takes the

form of a contract of adhesion, ‘“which, imposed and drafted by the party of superior

bargaining strength, relegates to the subscribing party only the opportunity to adhere to

the contract or reject it.”’”’” (Sonic-Calabasas A, Inc. v. Moreno (2013) 57 Cal.4th 1109,

1133.) “‘“Substantively unconscionable terms may take various forms, but may

generally be described as unfairly one-sided.”’” (Ibid.)

The Contracts plaintiff signed were preprinted documents and the TAC

alleged all emergency room patients must sign the same document before being treated.

These averments support a finding of procedural unconscionability.

16

As for substantive unconscionability, the price term of a contract can be the

basis for relief. (Perdue v. Crocker National Bank (1985) 38 Cal.3d 913, 926; Morris v.

Redwood Empire Bancorp (2005) 128 Cal.App.4th 1305, 1323.) But “[a]llegations that

the price exceeds cost or fair value, standing alone, do not state a cause of action.”

(Perdue v. Crocker National Bank, supra, 38 Cal.3d at p. 926.) “The courts look to the

basis and justification for the price [citation], including ‘the price actually being paid

by . . . other similarly situated consumers in a similar transaction.’” (Id. at pp. 926-927.)

In addition, “courts consider not only the market price, but also the cost of the goods or

services to the seller [citations], the inconvenience imposed on the seller [citation], and

the true value of the product or service.” (Id. at p. 927; Morris v. Redwood Empire

Bancorp, supra, 128 Cal.App.4th at p. 1323.)

This case concerns the cost of medical care provided to uninsured patients

visiting a defendants’ hospital emergency room. Plaintiff has alleged that defendants’

charge description master rates not only far exceed the actual cost of care and provide for

a large profit margin, he further maintains the purpose of defendants’ charging excessive

costs to self-pay patients is to increase the hospital’s reimbursement for medical care by

dramatically increasing its profit margin for treatment to persons particularly vulnerable

because they are in need of emergency medical care. Generally, “[u]nconscionability is a

question of law for the court,” but “factual issues may bear on that question.” (Wayne v.

Staples, Inc. (2006) 135 Cal.App.4th 466, 480; Baker v. Osborne Development Corp.

(2008) 159 Cal.App.4th 884, 892.) Also, the Legislature has mandated that “[w]hen it is

claimed or appears to the court that the contract or any clause thereof may be

unconscionable the parties shall be afforded a reasonable opportunity to present evidence

as to its commercial setting, purpose, and effect to aid the court in making the

determination.” (Civ. Code, § 1670.5, subd. (b).)

17

To the extent plaintiff alleges the financial liability provision of defendants’

Contract is unconscionable, we conclude he has sufficiently stated a cause of action under

the unlawful prong of the UCL.

4. Fraudulent Acts or Practices

The TAC enumerates several grounds supporting the fraud prong of

plaintiff’s UCL cause of action. It alleges defendants “fail[ed] to inform and/or

conceal[ed] from . . . self-pay patients” their “uniform policy to bill and require

payment from self-pay patients at rates . . . higher than rates paid by other patients

signing the same [c]ontract.” Other claims are the Contract “misrepresent[ed] . . . the[]

‘charge description master’ rates constitute ‘reasonable charges,’” and “attending

physician(s) . . . list their charges in the Hospital’s charge description master,” and that

the Contract “contains confusing, conflicting, and unintelligible provisions.” As for the

Contract’s financial aid provision, the TAC avers it “requires an uninsured patient, as a

prerequisite to challenging the amount of a . . . bill, to first apply for Charity and

Financial Aid programs,” obligates “an uninsured patient . . . provide total strangers with

extensive personal and financial information . . . as a prerequisite for challenging a bill,”

but “nevertheless compute[s] and send[s] out bills . . . to such patients at the Hospital’s

[charge description master] rates.” Finally, the TAC maintains defendants “bill

uninsured patients at [charge description master] rates, when the[] . . . [c]ontract does not

permit billing at such rates,” and “seek to collect from uninsured patients billed charges

that are so excessive and unreasonable as to be unconscionable.”

Many of the alleged bases for plaintiff’s fraud theory do not involve

conduct that is likely to deceive a consumer or contradict the language of the Contracts

he signed. Also, as discussed above, the UCL’s fraud prong generally “‘require[s] . . . a

showing that members of the public are likely to be deceived.’” (Lueras v. BAC Home

Loans Servicing, LP (2013) 221 Cal.App.4th 49, 81.) To establish a private party’s

18

standing to maintain a UCL cause of action under the fraud prong In re Tobacco II Cases,

supra, 46 Cal.4th 298, held the phrase “as a result of” appearing in Business and

Professions Code section 17204 “imposes an actual reliance requirement on plaintiffs

prosecuting a private enforcement action under the UCL’s fraud prong.” (In re Tobacco

II Cases, supra, 46 Cal.4th at p. 326.) Given our prior discussion of this issue, no basis

exists to conclude plaintiff’s complaint supports recovery under the UCL’s fraud prong.

5. Unfair Acts or Practices

To support his claim under the “unfair” prong of the UCL, plaintiff alleges

defendants “fail[ed] to charge [self-pay emergency room patients] reasonable rates as

required by the terms of the[] Contract[], and instead interpret[ed] the[] Contracts to

collect exorbitant amounts . . . expressly prohibited under the federal tax code, and in

violation of the [CLRA],” and which “offend established public policies, . . . are immoral,

unethical, oppressive, and unscrupulous.”3

Cases have employed three different criterion to determine whether a

business practice is “unfair” under the UCL. One states “‘“an ‘unfair’ business practice

occurs when that practice ‘offends an established public policy or when the practice is

immoral, unethical, oppressive, unscrupulous or substantially injurious to consumers.’”’”

(Lueras v. BAC Home Loans Servicing, LP, supra, 221 Cal.App.4th at p. 81.) A second

rule provides “‘“the public policy which is a predicate to the action must be ‘tethered’ to

specific constitutional, statutory or regulatory provisions.”’” (Ibid.) A third holds “‘[a]n

act or practice is unfair if the consumer injury is substantial, is not outweighed by any

3 The TAC’s reference to an alleged violation of the Internal Revenue Code

is confusing. The paragraph in the UCL count alleging defendants engaged in an unfair

business practice does not cite to any specific section of the Internal Revenue Code.

However, in another paragraph the TAC mentions title 26 United States Code section

501(r)(5)(A) and (B). But in a footnote the TAC states it “is not asserting any private

right of action under” this statute.

19

countervailing benefits to consumers or to competition, and is not an injury the

consumers themselves could reasonably have avoided.’” (Berryman v. Merit Property

Management, Inc., supra, 152 Cal.App.4th at p. 1555.)

The TAC appears to rely on both the first and second approaches to support

a claim under the UCL’s unfair prong. In any event, it is not necessary to resolve the

appropriate standard under the unfair prong. As discussed above, plaintiff has alleged

sufficient facts to maintain his UCL cause of action on the basis defendants’ billing the

full amount to self-pay patients is unconscionable.

Defendants respond, arguing plaintiff lacked standing under this prong

because the Contracts offered plaintiff a means to avoid paying the full cost of his care by

seeking a reduction or elimination of his financial liability through the hospital’s financial

assistance or charity care policy. As noted, the Hospital Fair Pricing Act required

defendants’ hospital to maintain and administer that policy. And, as acknowledged in the

TAC, the Contracts informed a patient of the policy.

Contrary to defendants’ argument, the availability of its financial assistance

and charity care policy did not eliminate plaintiff’s standing to maintain this action. In

Sarun v. Dignity Health, supra, 232 Cal.App.4th 1159, the court rejected a similar claim.

“[A]lthough a further discount from Dignity’s ‘full charges’—even a complete

elimination of the charges in excess of what Sarun already had paid—may have been

available, the invoice as presented to Sarun . . . stated a $23,487.90 balance was due.

Sarun was not merely ‘exposed’ to the allegedly unlawful pricing system . . . Dignity’s

invoice told him to pay the full remaining sum unless he sought relief.” (Id. at pp. 1168-

1169.) The appellate court further concluded “[t]o avoid the consequences of its

allegedly unlawful ‘full charges’ pricing structure for uninsured emergency care patients,

Dignity required Sarun to apply for financial assistance, including providing tax return

information and other personal financial data. The tangible burden of such an application

20

process is far more than the ‘identifiable trifle’ required to confer injury in fact standing.”

(Id. at p. 1169.)

Plaintiff alleged defendants sent him a bill demanding that he pay $10,000

for the medical care he received. While the Contracts advised plaintiff to contact the

hospital’s business office to see if he could qualify for a reduction or elimination of the

amount owed, as Sarun concluded this application process also constituted a tangible

burden. Thus, we conclude plaintiff had standing under the unfair prong.

Furthermore, we note the TAC contains an allegation that plaintiff sent the

hospital “correspondence” informing it of his financial condition and seeking a quick

resolution of the charge for his medical treatment, to which the hospital purportedly never

responded. Assuming there is evidence to support this allegation, notwithstanding the

TAC’s allegation that there are reasons why some self-pay patients may not want to seek

financial assistance, plaintiff has alleged a basis for finding he substantially complied

with the duty to seek financial assistance before suing defendants.

Thus, plaintiff has established a basis for maintaining his UCL cause of

action on the basis defendants’ policy of billing self-pay patients the full amount of its

charge description master rates was unfair because the amount sought was allegedly

unconscionable.

C. The CLRA

Civil Code section 1780, subdivision (a) authorizes “[a]ny consumer who

suffers any damage as a result of the use or employment by any person of a method, act,

or practice declared to be unlawful by Section 1770 may bring an action” for relief. As

noted above, plaintiff cites subdivision (a)(5), (13), (14), and (19) of the latter statute in

support of his CLRA cause of action. In addition, plaintiff repeats the allegation he

“reasonably expected and relied on the[] . . . belief that Defendants would bill [him] at

the same rates as other patients signing the same Contract and receiving similar

21

emergency treatment/services,” or that his bill would be “for no more than the reasonable

value of the treatment,” and he “was certainly not expecting to be billed at the artificial

and grossly excessive rates for which he was subsequently billed.”

For the reasons previously discussed, we conclude the trial court properly

sustained the demurrer as to the allegations of misrepresentation. Because plaintiff failed

to allege he read and relied on the signed Contracts or other representation by defendants,

he lacks standing to maintain the CLRA cause of action on this basis. “Under Civil Code

section 1780, subdivision (a), CLRA actions may be brought ‘only by a consumer “who

suffers any damage as a result of the use or employment” of a proscribed method, act, or

practice. (Italics added.) “This language does not create an automatic award of statutory

damages upon proof of an unlawful act. Relief under the CLRA is specifically limited to

those who suffer damage, making causation a necessary element of proof.” [Citation.]

Accordingly, “plaintiffs in a CLRA action [must] show not only that a defendant’s

conduct was deceptive but that the deception caused them harm.”’ [Citation.] A

‘misrepresentation is material for a plaintiff only if there is reliance—that is, “‘“without

the misrepresentation, the plaintiff would not have acted as he did”’” . . . .’ [Citation.]”

(Durell v. Sharp Healthcare, supra, 183 Cal.App.4th at pp. 1366-1367; Hale v. Sharp

Healthcare, supra, 183 Cal.App.4th at pp. 1386-1387.) Further, even if plaintiff did read

the Contracts, as explained above, his interpretation of them is contrary to both the

language of the instruments and the applicable law.

However, as to the allegation of Civil Code section 1770, subdivision

(a)(19), declaring unlawful “[i]nserting an unconscionable provision in [a] contract,”

based on the foregoing discussion under the UCL’s unlawful prong, we conclude plaintiff

has stated a basis for maintaining the CLRA cause of action on this ground.

22

D. Declaratory Relief

The TAC’s third count sought declaratory relief under Code of Civil

Procedure section 1060. It requested the trial court decree: (1) “Defendants’ billing

practices as they relate to [self-pay patients] are unfair, unreasonable, and illegal”; (2)

self-pay patients “are liable to Defendants for no more than the reasonable value of the

treatment/services provided”; and (3) “neither provision 18 of the Contract nor

any . . . law or statute establishes a duty on the part of an uninsured patient to seek out

and apply for Charity or Financial Aid as a prerequisite to legally challenging the amount

of a Hospital bill that the patient deems to be unfair, unreasonable, or unlawful.” On

appeal, plaintiff’s argument addresses only the second and third grounds.

Code of Civil Procedure section 1060 allows “[a]ny person interested under

a written instrument, . . . or under a contract, or who desires a declaration of his or her

rights or duties with respect to another . . . may, in cases of actual controversy relating to

the legal rights and duties of the respective parties, bring an original action . . . in the

superior court for a declaration of his or her rights and duties in the premises, including a

determination of any question of construction or validity arising under the instrument or

contract.” However, Code of Civil Procedure section 1061 states “[t]he court may refuse

to exercise the power granted by this chapter in any case where its declaration or

determination is not necessary or proper at the time under all the circumstances.”

As discussed above, we have rejected plaintiff’s claim the Contract can be

reasonably construed as limiting defendants’ recovery from self-pay emergency care

patients to the reasonable value of the services provided. Nor does the third ground for

declaratory relief appear to be a matter currently in dispute. While defendants assert

plaintiff is not entitled to relief because he never sought financial assistance, they do not

take the position that a patient must first seek financial aid before challenging the amount

of a hospital bill.

23

That leaves only the TAC’s first ground as a basis for declaratory relief.

“‘“The purpose of a declaratory judgment is to ‘serve some practical end in quieting or

stabilizing an uncertain or disputed jural relation.”’ [Citation.] “Another purpose is to

liquidate doubts with respect to uncertainties or controversies which might otherwise

result in subsequent litigation [citation].” [Citation.]’ [Citation.] ‘“One test of the right

to institute proceedings for declaratory judgment is the necessity of present adjudication

as a guide for plaintiff’s future conduct in order to preserve his legal rights.”’” (Meyer v.

Sprint Spectrum L.P. (2009) 45 Cal.4th 634, 647.) Since plaintiff in part seeks injunctive

relief to prohibit defendants from future attempts to collect unconscionable amounts for

his medical care, we conclude this issue is ripe for declaratory relief.

III

DISPOSITION

The judgment is reversed and the matter remanded to the superior court for

further proceedings consistent with this opinion. Each party shall bear its own costs on

appeal.

MOORE, J.

WE CONCUR:

BEDSWORTH, ACTING P. J.

IKOLA, J.

24

Filed 10/5/16

CERTIFIED FOR PUBLICATION

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

FOURTH APPELLATE DISTRICT

DIVISION THREE

GENE MORAN,

Plaintiff and Appellant, G051391

v. (Super. Ct. No. 30-2013-00689394)

PRIME HEALTHCARE ORDER GRANTING REQUEST

MANAGEMENT, INC., et al., FOR PUBLICATION; NO CHANGE

IN JUDGMENT

Defendants and Respondents.

Carpenter Law and Law Office of Barry L. Kramer have requested that our

opinion, filed on September 14, 2016, be certified for publication. It appears that our

opinion meets the standards set forth in California Rules of Court, rule 8.1105(c). The

request is GRANTED.

The opinion is ordered published in the Official Reports.

MOORE, J.

WE CONCUR:

BEDSWORTH, ACTING P. J.

IKOLA, J.

This is a copy of a public record, reproduced as it was published. It is not legal advice, and it may not be the version a court would rely on. Check the official source before you cite it.

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