The opinion
DOCUMENT
ELECTRONICALLY FILE
DOC #:
UNITED STATES DISTRICT COURT DATE FILED:__2/4/2®
SOUTHERN DISTRICT OF NEW YORK
OWN YOUR HUNGER LLC, LIGHTEN UP FOODS, 25-CV-4544 (VM)
and DEFIANT FOODS LLC,
DECISION AND ORDER
Plaintiffs,
- against -
LINUS TECHNOLOGY, INC., EPOGEE LLC, and
PETER RAHAL,
Defendants.
VICTOR MARRERO, United States District Judge.
Plaintiffs OWN Your Hunger LLC (“OWN”), Lighten Up
Foods, LLC (“Lighten Up”), and Defiant Foods, LLC (“Defiant
Foods” and, collectively, “Plaintiffs”) bring this antitrust
case against defendants Linus Technology, Inc., d/b/a “David
Protein” (“David Protein”), Epogee LLC (“Epogee”), and Peter
Rahal (“Rahal” and, collectively, “Defendants”). Plaintiffs
allege claims under Section 1 of the Sherman Act (“Section
1”), 15 U.S.C. § 1, Section 2 of the Sherman Act (“Section
2”), 15 U.S.C. § 2, Section 7 of the Clayton Act (“Section
7”), 15 U.S.C. § 18, and New York’s Donnelly Act, N.Y. Gen.
Bus. Law § 340. (See “Second Amended Complaint” or “SAC”,
Dkt. No. 41.) Before the Court is Defendants’ motion to
dismiss (Dkt. No. 60) and Plaintiffs’ motion for a preliminary
injunction pursuant to Federal Rule of Civil Procedure 65
(Dkt. No. 70). For the reasons stated below, the Court GRANTS
Defendants’ motion to dismiss and DENIES Plaintiffs’ motion
for a preliminary injunction.
I. BACKGROUND1
0F
This litigation arises out of the May 9, 2025,
acquisition of Epogee, the sole producer of a plant-based
“fat alternative” known as esterified propoxylated glycerol
(“EPG”), by David Protein, the manufacturer of a line of
protein bars that incorporate EPG as an ingredient. (See SAC
¶ 1.)
The Plaintiffs are three producers of “low-calorie” food
products. (Id. at ¶¶ 20-22.) OWN manufactures and sells low-
calorie peanut butters and hazelnut spreads and “protein
dessert squares.” (SAC ¶ 20.) Lighten Up manufacturers and
sells low-calorie sauces. (“Sanburg Decl.”, Dkt No. 41-1 at
¶ 1; SAC ¶ 21.) Defiant manufacturers and sells low-calorie
chocolate products. (“Fugal Decl.”, Dkt No. 41-3 at ¶ 1; SAC
¶ 22.) All three companies manufacture their products using
EPG, which provides many of the functional qualities of a
traditional fat but contains 0.7 calories per gram as compared
to the approximately 9 calories per gram in traditional fats.
1 The following facts are taken from Plaintiff’s Second Amended Complaint,
which the Court takes as true for the purpose of resolving Defendants’
motion to dismiss. See Safka Holdings LLC v. iPlay, Inc., 42 F. Supp. 3d
488, 491 (S.D.N.Y. 2013). Where indicated, the Complaint’s factual
allegations are supplemented by facts and information drawn from documents
appended to the Complaint. See Tannerite Sports, LLC v. NBCUniversal Media
LLC, 135 F. Supp. 3d 219, 225 n.1 (S.D.N.Y. 2015).
(See Sanburg Decl. at ¶¶ 4-10; Fugal Decl. at ¶¶ 4-5; “Walia
Decl.”, Dkt. No. 41-6 at ¶¶ 8-9.)
EPG was developed by Epogee, which holds four patents on
EPG’s manufacturing process. (See SAC ¶ 38.) Prior to the
events that gave rise to this litigation, Plaintiffs and David
Protein all purchased EPG from Epogee, which was the sole
producer and supplier of EPG. (See SAC ¶ 30.)
In February 2025, David Protein and Epogee began
negotiations in anticipation of David Protein’s acquisition
of Epogee. (See SAC ¶ 78.) On March 25, 2025, Epogee sent a
notice to Plaintiffs stating that it would not be accepting
new orders for EPG from Plaintiffs due to a “stock out
situation” and “unexpectedly high lead times for raw
materials.” (Dkt. No. 41-14 at 9; SAC ¶ 79.) On May 9, 2025,
David Protein completed its acquisition of Epogee for $75
million. (See SAC ¶ 70.) On May 29, 2025, Defendants sent
letters to Plaintiffs stating that Defendants were “wind[ing]
down support for [Plaintiffs’] account[s]” and would not
accept new orders for EPG from Plaintiffs in the future. (See
Dkt. No. 41-14 at 14.) In an interview shortly after the
acquisition, Rahal, one of the founders of David Protein,
stated that David “will be taking all the supply” of EPG.
(SAC ¶ 90.) Beginning with the March 25, 2025, letter through
the present, Defendants have not accepted any new orders for
EPG from Plaintiffs.
On June 2, 2025, Plaintiffs commenced this action by
filing their original complaint along with a motion for an ex
parte temporary restraining order (“TRO”) and preliminary
injunction (“PI”). In their operative complaint, Plaintiffs
allege that Defendants violated Sections 1 and 2 of the
Sherman Act, 15 U.S.C. §§ 1–2, Section 7 of the Clayton Act,
15 U.S.C. § 18, and Section 340 of New York’s Donnelly Act,
N.Y. Gen. Bus. Law. § 340. (See SAC ¶¶ 206–48.) Plaintiffs
allege that Defendants violated the various antitrust
statutes by engaging in an unlawful exclusive dealing
relationship prior to the merger, whereby Epogee agreed to
provide only David with EPG at the exclusion of other buyers,
and by merging and subsequently refusing to supply Plaintiffs
with EPG. (See id.)
On June 4, 2025, this Court declined to grant Plaintiffs’
motion for a TRO ex parte. (See Dkt. No. 11.) Following
service on Defendants along with full briefing and oral
argument, this Court denied Plaintiffs’ motion for a TRO on
June 17, 2025, finding that Plaintiffs had failed to
demonstrate a likelihood of success on the merits of any of
their claims. (See Dkt. No. 27.)
On September 22, 2025, Defendants filed their motion to
dismiss the SAC along with a supporting memorandum of law.
(See Dkt. Nos. 60, 61.) Plaintiffs filed a memorandum in
opposition on October 16, 2025. (See “Opposition” or “Opp’n”,
Dkt. No. 66.) On October 30, 2025, Defendants filed a reply
memorandum in support of their motion. (See Dkt. No. 68.)
On November 7, 2025, Plaintiffs filed their motion for
a PI along with a memorandum of law, supporting exhibits, and
a proposed PI order. (See Dkt. Nos. 70, 71, 72, 73.)
Plaintiffs seek a PI enjoining Defendants from refusing to
sell EPG to Plaintiffs and requiring them to continue
fulfilling Plaintiffs’ EPG purchase orders at prices and
quantities analogous to those previously provided. (See Dkt.
No. 73.) Defendants filed a memorandum of law in opposition
on November 25, 2025. (See Dkt. No. 74.) Plaintiffs filed a
reply memorandum on December 5, 2025. (See Dkt. No. 75.) On
December 14, 2025, Plaintiffs requested that the Court decide
its Motion without oral argument or an evidentiary hearing.
(See Dkt. No. 76.)
II. LEGAL STANDARD
“To survive a motion to dismiss, a complaint must contain
sufficient factual matter, accepted as true, to ‘state a claim
to relief that is plausible on its face.’” Ashcroft v. Iqbal,
556 U.S. 662, 678 (2009) (quoting Bell Atl. Corp. v. Twombly,
550 U.S. 544, 570 (2007)). A claim is plausible if the
complaint states “‘enough fact to raise a reasonable
expectation that discovery will reveal evidence of illegal’
conduct” — there is not “a probability requirement at the
pleading stage.” Lynch v. City of New York, 952 F.3d 67, 75
(2d Cir. 2020) (quoting Twombly, 550 U.S. at 556); see Iqbal,
556 U.S. at 678 (“A claim has facial plausibility when the
plaintiff pleads factual content that allows the court to
draw the reasonable inference that the defendant is liable
for the misconduct alleged.”). “In other words, a complaint
should not be dismissed when the factual allegations
sufficiently ‘raise a right to relief above the speculative
level.’” Liboy v. Russ, No. 22-CV-10334, 2023 WL 6386889, at
*4 (S.D.N.Y. Sept. 29, 2023) (quoting Twombly, 550 U.S. at
555).
In reviewing a motion to dismiss under Rule 12(b)(6),
the Court must “constru[e] the complaint liberally, accepting
all factual allegations in the complaint as true, and drawing
all reasonable inferences in the plaintiff’s favor.”
Goldstein v. Pataki, 516 F.3d 50, 56 (2d Cir. 2008) (citation
omitted). The Court may also “consider documents attached to
the pleadings, documents referenced in the pleadings, or
documents that are integral to the pleadings in order to
determine if a complaint should survive a [Rule] 12(b)(6)
motion.” Garcia v. Lewis, No. 05-CV-1153, 2005 WL 1423253, *3
(S.D.N.Y. June 16, 2005); see also ATSI Commc’ns, Inc. v.
Shaar Fund, Ltd., 493 F.3d 87, 98 (2d Cir. 2007) (“[W]e may
consider any written instrument attached to the complaint,
statements or documents incorporated into the complaint by
reference, legally required public disclosure documents filed
with the SEC, and documents possessed by or known to the
plaintiff and upon which it relied in bringing the suit.”).
III. DISCUSSION
Plaintiffs bring claims under Sections 1 and 2 of the
Sherman Act, Section 7 of the Clayton Act, and the Donnelly
Act. Plaintiffs have failed to state a claim for which relief
can be granted because they have not plausibly alleged that
Defendants’ conduct harmed competition in the relevant market
Plaintiffs identify.
All of Plaintiffs’ claims require Plaintiffs to show
harm to competition within a relevant market. Section 1 of
the Sherman Act proscribes “[e]very contract, combination in
the form of trust or otherwise, or conspiracy, in restraint
of [interstate] trade or commerce.” 15 U.S.C. § 1. “To prove
a Sherman Act Section One violation, a plaintiff must show
first that there were ‘concerted actions between at least two
legally distinct economic entities’ which evince ‘a conscious
commitment to a common scheme designed to achieve an unlawful
objective.’” Caruso Mgmt. Co. Ltd. v. Int’l Council of
Shopping Ctrs., 403 F. Supp. 3d 191, 201 (S.D.N.Y. 2019)
(quoting United States v. Apple, Inc., 791 F.3d 290, 313, 315
(2d Cir. 2015)). Then, plaintiffs must show that the concerted
action “constituted an unreasonable restraint of trade.”
Anderson News, LLC v. Am. Media, Inc., 899 F.3d 87, 97 (2d
Cir. 2018) (internal quotation omitted). “Courts
presumptively apply a rule of reason analysis to challenged
agreements to determine whether they restrain trade.” Fed.
Trade Comm’n v. Shkreli, 581 F. Supp. 3d 579, 624 (S.D.N.Y.
2022). “[U]nder the rule of reason, a plaintiff must identify
the relevant market that is subject to the restraint and then
demonstrate the restraint’s adverse effects on competition in
that market.” Caruso Mgmt., 403 F. Supp. 3d at 201.
The Sherman Act Section 2, the Clayton Act Section 7,
and the Donnelly Act also require plaintiffs to identify the
relevant market affected. Section 2 of the Sherman Act
proscribes “monopoliz[ing] any part of the [interstate] trade
or commerce,” 15 U.S.C. § 2, and includes two elements: “(1)
the possession of monopoly power in the relevant market and
(2) the willful acquisition or maintenance of that power as
distinguished from growth or development as a consequence of
a superior product, business acumen, or historic accident.”
United States v. Grinnell Corp., 384 U.S. 563, 570-71 (1966).
Section 7 of the Clayton Act prohibits acquisitions when their
effect “may be substantially to lessen competition, or to
tend to create a monopoly,” 15 U.S.C. § 18, and requires that
competition be harmed or monopoly power acquired in a defined
market. See United States v. E. I. du Pont de Nemours & Co.,
353 U.S. 586, 593 (1957) (“Determination of the relevant
market is a necessary predicate to a finding of a violation
of the Clayton Act because the threatened monopoly must be
one which will substantially lessen competition within the
area of effective competition. Substantiality can be
determined only in terms of the market affected.”); see also
Saint Francis Hosp. & Med. Ctr., Inc. v. Hartford Healthcare
Corp., 655 F. Supp. 3d 52, 68 (D. Conn. 2023) (“[T]he
standards of liability under [the Sherman Act and the Clayton
Act] are largely the same.”).
Under the Donnelly Act, any contract, agreement, or
arrangement that forms a monopoly or restrains competition in
trade is illegal. See N.Y. Gen. Bus. Law. § 340(1). A party
alleging a violation of the Donnelly Act must satisfy several
elements: “(1) identify the relevant product market; (2)
describe the nature and effects of the purported conspiracy;
(3) allege how the economic impact of that conspiracy is to
restrain trade in the market in question; and (4) show a
conspiracy or reciprocal relationship between two or more
entities.” Altman v. Bayer Corp., 125 F.Supp.2d 666, 672
(S.D.N.Y. 2000).
The relevant market for antitrust purposes is the “area
of effective competition within which the defendant
operates.” Concord Assocs., L.P. v. Ent. Props. Tr., 817 F.3d
46 (2d Cir. 2016) (internal quotation marks and citation
omitted). The market includes “all products reasonably
interchangeable by consumers for the same purposes.”
Regeneron Pharms., Inc. v. Novartis Pharma AG, 96 F.4th 327,
338 (2d Cir. 2024) (internal quotation omitted). “Two
products are reasonably interchangeable where there is
sufficient cross-elasticity of demand — that is, where
consumers would respond to a slight increase in the price of
one product by switching to another product.” Id. (internal
quotation omitted).
In their Second Amended Complaint Plaintiffs allege that
the relevant market for all their claims is the “global market
for EPG supply.” (SAC ¶¶ 219, 232, 244.) Defendants argue
that Plaintiffs’ proposed market definition improperly
excludes fats and fat substitutes with which EPG competes.
(See Dkt. No. 61 at 8–13) The Court need not decide whether
Plaintiffs have alleged a plausible market definition. Even
accepting that the “global market for EPG supply” constitutes
a relevant market for antitrust purposes, Plaintiffs have
failed to allege that Defendants’ actions harmed competition
in that market.
In addition, despite alleging in their Second Amended
Complaint that the relevant market is the “global market for
EPG supply,” (SAC ¶¶ 219, 232, 244), Plaintiffs have elsewhere
identified various downstream product markets as the
“relevant market that is subject to the restraint” and thus
where competition is harmed. Caruso Mgmt., 403 F. Supp. 3d at
201. At the oral argument concerning Plaintiffs’ motion for
a TRO, Plaintiffs stated “[t]he relevant market here is the
ultra-low-calorie indulgence market.” (Dkt. No. 32 at 10:19–
20.) Further, in their Opposition, Plaintiffs argue that
“downstream markets for EPG-based food products” are the
“zone of effective competition where Defendants’
anticompetitive conduct causes competitive harm and monopoly
profits are extracted.” (Opp’n at 19.)
In their Second Amended Complaint as well as their
Opposition to Defendants’ motion, Plaintiffs use different
terms for the relevant downstream markets: the “EPG-based
protein bars” market (Opp’n at 35), the “downstream protein
bar market” (Opp’n at 31), the “downstream food markets
including protein bars, ice creams, brownies, cookies, and
chips” (Opp’n at 24), the market for “EPG-based products in
ice cream, brownies, chips, cookies, and spreads” (SAC ¶ 145),
and the market for “EPG-dependent food products” (SAC ¶ 204).
In addition to providing varying and overlapping definitions
of the relevant downstream markets, Plaintiffs fail to allege
the bounds of those markets and the reasonably
interchangeable products within them.2 For example,
1F
Plaintiffs do not allege that consumers view Lighten Up’s
EPG-containing sauces as reasonably interchangeable with
David’s protein bars. Nor do Plaintiffs allege that consumers
view David’s bars as not reasonably interchangeable with
protein bars that do not include EPG. See Regeneron Pharms.,
96 F.4th at 339 (describing the evidence that courts look to
in determining the boundaries of a proposed market). Having
failed to allege the reasonable interchangeability of
products within the downstream product markets, Plaintiffs
have failed to define those markets. See, e.g., Planetarium
Travel, Inc. v. Altour Int’l, Inc., 97 F. Supp. 3d 424, 429
(S.D.N.Y. 2015), aff’d, 622 F. App’x 40 (2d Cir. 2015)
(rejecting a proposed market where the plaintiff had “offered
2 In its Decision and Order denying Plaintiffs’ motion for a temporary
restraining order, this Court previously highlighted Plaintiffs’ failure
to define the downstream markets. (See Dkt. No. 27 at 10–11 (“If the
relevant market is the United States market for low-calorie indulgence
foods, Plaintiffs have provided no explanation as to why a consumer would
respond to a slight increase in price of Plaintiffs’ low-calorie sauces,
nut spreads, and chocolates by switching to Defendants’ protein bars.”).)
None of Plaintiffs’ filings following that Decision and Order have
provided that missing explanation. Plaintiffs’ only attempt in the vein
of downstream market definition is a single paragraph in its SAC stating
that David Bars are 56% more expensive than a single brand of non-EPG-
containing protein bars. (See SAC ¶ 115.)
no facts regarding the size of this proposed market, market
participants, market shares, or any information to guide the
Court in assessing its validity”); Gianna Enterprises v. Miss
World (Jersey) Ltd., 551 F. Supp. 1348, 1354 (S.D.N.Y. 1982)
(“The Court cannot accept the market boundaries offered by
plaintiff without at least a theoretically rational
explanation for excluding [potential substitutes].”).
Plaintiffs argue that they need not define these
downstream markets because they are not the “relevant market
for market definition purposes” but instead the “zone of
effective competition where Defendants’ anticompetitive
conduct causes competitive harm and monopoly profits are
extracted.” (Opp’n at 19.) That argument mistakes the role of
market definition in antitrust law. The “relevant market” for
antitrust purposes is the “area of effective competition.”
Tampa Elec. Co. v. Nashville Coal Co., 365 U.S. 320, 328
(1961). The purpose of defining that market is to establish
the line of commerce and geographic area in which a defendant
holds market power and competition may be harmed. See, e.g.,
Geneva Pharms. Tech. Corp. v. Barr Lab’ys Inc., 386 F.3d 485,
496 (2d Cir. 2004) (“The goal in defining the relevant market
is to identify the market participants and competitive
pressures that restrain an individual firm’s ability to raise
prices or restrict output.”); Phillip E. Areeda & Herbert
Hovenkamp, Antitrust Law: An Analysis of Antitrust Principles
and Their Application ¶ 531a, LexisNexis (database updated
Sept. 2025) (“Finding the relevant market and its structure
is typically not a goal in itself but a mechanism for
considering the plausibility of antitrust claims that the
defendants’ business conduct will create, enlarge, or prolong
market power.”). Plaintiffs’ failure to define the downstream
product markets undermines all of their claims as their theory
of harm across all of their claims is that Defendants’ actions
will harm competition in those markets.
A. SHERMAN ACT SECTION 1 CLAIM
In their Section 1 claim, Plaintiffs allege that, before
Epogee and David merged, the two then-separate firms agreed
that Epogee would sell EPG only to David and cease supplying
Plaintiffs and other purchasers. (See SAC ¶ 209.) In their
Second Amended Complaint, Plaintiffs allege that this
agreement was a “horizontal market allocation and/or group
boycott” that is per se unlawful or, in the alternative,
unlawful under the rule of reason. (SAC ¶ 49.) Plaintiffs
have failed to allege facts sufficient to support either of
these theories.
As an initial matter, Plaintiffs’ allegations make clear
that any agreement between Epogee and David was vertical, not
horizontal, as Epogee and David did not compete in any market
but engaged in the sale of EPG as supplier and consumer. See,
e.g., Anderson News, L.L.C., v. Am. Media, Inc., 680 F.3d
162, 182 (2d Cir. 2012) (“Agreements within the scope of § 1
may be either horizontal, i.e., agreements between
competitors at the same level of the market structure, or
vertical, i.e., combinations of persons at different levels
of the market structure, e.g., manufacturers and
distributors.”); Moccio v. Cablevision Sys. Corp., 208 F.
Supp. 2d 361, 378 (E.D.N.Y. 2002) (“Vertical refusals to deal
are agreements among persons or organizations at different
levels of the market structure not to deal with other market
participants.”).
Vertical group boycotts, also known as concerted
refusals to deal, are generally subject to the rule of reason.
See Moccio, 208 F. Supp. 2d at 379; NYNEX Corp. v. Discon,
Inc., 525 U.S. 128, 135 (1998) (“[P]recedent limits the per
se rule in the boycott context to cases involving horizontal
agreements among direct competitors.”).3 Accordingly, such
2F
agreements do not violate antitrust law absent a showing that
the agreement had “an actual adverse effect on competition as
3 The agreement might also be understood as an exclusive dealing agreement
between Defendants. As a vertical exclusive dealing agreement,
Defendants’ conduct would similarly be subject to the rule of reason. See
Maxon Hyundai Mazda v. Carfax, Inc., No. 13-CV-2680, 2014 WL 4988268, at
*9 (S.D.N.Y. Sept. 29, 2014). The difference in label therefore does not
affect the Court’s analysis.
a whole in the relevant market.” Virgin Atl. Airways Ltd. v.
Brit. Airways PLC, 257 F.3d 256, 264 (2d Cir. 2001) (“The
fact that the defendant’s actions prevent a plaintiff from
competing in a market is not enough, standing alone, to
satisfy this initial burden of proof.”). A plaintiff can
demonstrate the adverse effect directly, such as by showing
reduced output or higher prices. See, e.g., North American
Soccer League, 883 F.3d at 42. Alternatively, a plaintiff can
meet his or her burden indirectly, “by showing that the
defendant has sufficient market power to cause an adverse
effect on competition” and “other grounds for believing the
challenged restraint harms competition.” Id. “These other
grounds might include price increases, reduced output or
market quality, significantly heightened barriers to entry,
or reduced consumer choice.” Id.
Plaintiffs do not allege direct evidence of harm to the
market for EPG supply. The Second Amended Complaint does not
allege that, as a result of Defendants’ agreement, EPG output
has declined, EPG prices have gone up, or EPG quality has
been reduced. Plaintiffs’ elimination as purchasers of EPG
does not constitute reduced output in the economic sense. See
Discon Inc. v. NYNEX Corp., 86 F. Supp. 2d 154 (W.D.N.Y. 2000)
(“[Plaintiff’s] elimination from the market simply does not
equate to ‘reduced output.’”). Plaintiffs allege that David
purchased and put to use the EPG that would have otherwise
gone to Plaintiffs. (See SAC ¶ 209.)
Instead, Plaintiffs allege that Defendants’ pre-merger
agreement had an adverse effect on competition by excluding
them from obtaining EPG and thus forcing them to “exit their
markets,” including by reformulating their products to
replace EPG. (SAC ¶ 184.) As Plaintiffs explain their theory
of harm in their Opposition, the Defendants’ “vertical
agreement eliminated competition in the downstream protein
bar market.” (Opp’n at 31.) But an antitrust plaintiff must
show adverse effects on competition in the relevant market.
See Spinelli v. Nat’l Football League, 903 F.3d 185, 212 (2d
Cir. 2018). Reduced output or lessened consumer choice of
“EPG-containing products” is an adverse effect on competition
in the downstream product markets, not the market for EPG
supply.
Plaintiffs’ failure to define the relevant downstream
markets undermines their attempts to show harm to competition
within those markets. Plaintiffs do not show direct harm to
competition in those markets. Plaintiffs offer one allegation
that Defendants charge 56 percent more for their protein bar
than a single competitor. (See SAC ¶ 115.) But Plaintiffs do
not allege any connection between the exclusive dealing
agreement and Defendants’ higher price. Plaintiffs do not
allege that the competitor in question used EPG prior to the
exclusive dealing agreement or would have used EPG but for
the agreement.
Nor do plaintiffs sufficiently allege indirect harm to
competition in those downstream product markets. In order to
do so, they would need to first allege that Defendants have
sufficient market power in a downstream product market. See,
e.g, North American Soccer League, 883 F.3d at 42; Moccio,
208 F. Supp. 2d at 380 (“To claim that [Defendants] reduced
output or erected entry barriers, Plaintiffs would had to
have first defined the relevant market.”). But, having failed
to define the markets in which Defendants compete, Plaintiffs
cannot establish Defendants’ market power in those markets.
For example, if as Defendants argue, David Protein bars
compete in a protein bar market with robust competition,
including from competitors that do not use EPG, that
competition may restrain Defendants’ ability to raise prices
or restrict output. On the other hand, if David Protein
competes in a market for “EPG-dependent food products,”
Defendants’ exclusive control over EPG may, as Plaintiffs
argue, allow Defendants to harm competition in that market.
Either way, “[w]ithout a definition of [the relevant] market
there is no way to measure [Defendants’] ability to lessen or
destroy competition.” Walker Process Equip., Inc. v. Food
Mach. & Chem. Corp., 382 U.S. 172, 177 (1965); Ohio v.
American Express Co., 585 U.S. 529, 543 n.7 (2018) (“Vertical
restraints often pose no risk to competition unless the entity
imposing them has market power, which cannot be evaluated
unless the Court first defines the relevant market.”). Having
failed to define the downstream market or markets at issue —
the markets in which they argue Defendants’ actions will harm
competition — Plaintiffs have failed to sufficiently allege
their Section 1 claim.
B. SHERMAN ACT SECTION 2 CLAIM
Plaintiffs’ Section 2 claims fails to state a claim for
similar reasons. Section 2 makes it illegal to “monopolize,
or attempt to monopolize, or combine or conspire with any
other person or persons, to monopolize any part of the trade
or commerce among the several States or with foreign nations.”
15 U.S.C. § 2. A viable claim under Section 2 “must, like a
Section 1 claim, show a harm to competition.” E & L
Consulting, 472 F.3d at 31.
Plaintiffs’ Section 2 claim primarily challenges
Defendants’ decision to cease supplying EPG to Plaintiffs.4
3F
4 To the extent that Plaintiffs’ Section 2 claim also challenges
Defendants’ merger, that claim mirrors Plaintiffs’ Clayton Act Section 7
claim and fails to state a claim for the reasons discussed concerning the
Section 7 claim. Cf. Saint Francis Hosp., 655 F. Supp. at 68 (“[T]he
standards of liability under [the Sherman Act and the Clayton Act] are
largely the same.”).
That claim is properly dismissed for similar reasons as
Plaintiffs’ Section 1 claim, even without consideration of
whether Plaintiffs have alleged the requirements for a
refusal to deal claim as described by the Supreme Court in
Aspen Skiing Co. v. Aspen Highlands Skiing Corp., 472 U.S.
585 (1985) and Verizon Communications, Inc. v. Law Offices of
Curtis V. Trinko, 540 U.S. 398 (2004). Simply put, Defendants’
post-merger decision to cease supplying EPG to Plaintiffs had
no effect on competition in the market for EPG. A fact makes
clear the lack of anticompetitive effect on the EPG supply
market of Defendants’ refusal to sell Plaintiffs EPG: even
were the Court to grant Plaintiffs their requested injunctive
relief and order Defendants to meet their EPG needs,
Defendants would remain a monopolist with 100 percent share
of the EPG market. That monopoly is the result of the patents
on EPG’s production, the legality of which Plaintiffs do not
contest, and David’s acquisition of Epogee, the
anticompetitive nature of which Plaintiffs have failed to
demonstrate, as explained below in relation to Plaintiffs’
Clayton Act Section 7 claim.
Regarding the downstream product markets, Plaintiffs
allege that Defendants have “expand[ed] into downstream
markets abandoned by foreclosed competitors” and “prevent[ed]
entry by controlling all means of production.” (SAC ¶ 223.)
In their Opposition, Plaintiffs describe this theory as “two-
tier market monopolization” or “market leveraging,” whereby
Defendants “monopolized EPG supply upstream, then leveraged
that control to monopolize downstream markets.” (Opp’n at
35.)
“Within the context of [Section] 2 claims, the Supreme
Court has recognized the impropriety of monopoly leveraging,
i.e., the use of monopoly power in one market to strengthen
a monopoly share in another market.” Virgin Atlantic Airways
Ltd. v. British Airways PLC, 257 F.3d 256, 272 (2d Cir. 2001).
To state a claim for monopoly leveraging, a plaintiff must
allege that the defendant “(1) possessed monopoly power in
one market; (2) used that power to gain a competitive
advantage . . . in another distinct market; and (3) caused
injury by such anticompetitive conduct.” Id. Additionally,
the plaintiff must allege “a ‘dangerous probability of
success’ in monopolizing [the] second market.” Verizon
Commc’ns, 540 U.S. at 415 n.4 (quoting Spectrum Sports, Inc.
v. McQuillan, 506 U.S. 447, 459 (1993)); see In re Google
Digital Advert. Antitrust Litig., 721 F. Supp. 3d 230, 266
(S.D.N.Y. 2024).
Plaintiffs’ failure to define the downstream markets at
issue dooms their monopoly leveraging claim. To state a claim
for monopoly leveraging, Plaintiffs must allege that
Defendants’ conduct “threatens the second market with the
higher prices or reduced output or quality associated with
the kind of monopoly that is ordinarily accompanied by a large
market share.” AD/SAT, Div. of Skylight, Inc. v. Associated
Press, 181 F.3d 216, 230 (2d Cir. 1999) (quoting Phillip E.
3 Areeda et al., Antitrust Law ¶ 652, at 90 (alterations
accepted)). But Plaintiffs cannot establish that Defendants
have a “dangerous probability” of acquiring monopoly power in
downstream markets, or that competition will be harmed in
those markets, without first defining the markets at issue.
See Geneva Pharms., 386 F.3d at 496. Again, “[w]ithout a
definition of [the relevant] market there is no way to measure
[defendant’s] ability to lessen or destroy competition.”
Walker Process, 382 U.S. at 177; see Moccio, 208 F. Supp. 2d
at 377 (“To plead both actual and attempted monopolization
claims, plaintiffs must allege the scope and boundaries of
the relevant market sought to be monopolized.”).
Plaintiffs have therefore failed to state a claim as to
their Section 2 claim. See Elecs. Commc’ns Corp., 129 F.3d at
244, 246 (“Nor is it a violation of the antitrust laws,
without a showing of an actual adverse effect on competition
market-wide, for a manufacturer to terminate a distributor
. . . and to appoint an exclusive distributor.”).
C. CLAYTON ACT SECTION 7 CLAIM
Section 7 of the Clayton Act prohibits mergers and
acquisitions “where in any line of commerce or in any activity
affecting commerce in any section of the country, the effect
of such acquisition may be substantially to lessen
competition, or to tend to create a monopoly.” 15 U.S.C. § 18.
In assessing Section 7 claims challenging vertical mergers,
courts generally apply a burden-shifting approach. See FTC v.
IQVIA Holdings Inc., 710 F. Supp. 3d 329, 351 (S.D.N.Y. 2024);
Illumina, Inc. v. FTC, 88 F. 4th 1036, 1048 (5th Cir. 2023).5
4F
Under this approach, the plaintiff must first “make a fact-
specific showing that the proposed merger is likely to be
anticompetitive.” AT&T, 916 F.3d at 1032. If the plaintiff
does so, “the burden shifts to the defendant to present
evidence that the prima facie case inaccurately predicts the
relevant transaction’s probable effect on future competition
or to sufficiently discredit the evidence underlying the
prima facie case.” Id. (internal quotation marks and citation
5 The burden-shifting framework is “less entrenched in the context of
vertical mergers” than in horizontal merger cases. IQVIA Holdings, 710 F
at 351. In fact, “[t]here is a dearth of modern judicial precedent on
vertical mergers and a multiplicity of contemporary viewpoints about how
they might optimally be adjudicated and enforced.” United States v. AT&T,
Inc., 916 F.3d 1029, 1037 (D.C. Cir. 2019). But the burden-shifting
approach has been adopted in the horizontal merger context by the Second
Circuit, see In re AMR Corp., No. 22-901, 2023 WL 2563897, at *2-3 (2d
Cir. Mar. 20, 2023),and in the vertical merger context by courts of
appeals that have addressed the issue, see AT&T, 916 F.3d at 1037;
Illumina, 88 F. 4th at 1048.
omitted). If the defendant is successful, “the burden of
producing additional evidence of anticompetitive effects
shifts back to the [plaintiff] and merges with the ultimate
burden of persuasion.” IQVIA Holdings, 710 F. Supp. 3d at
351.
One important fact differentiates the plaintiff’s
initial burden in vertical merger cases from that in actions
challenging horizontal mergers. “A vertical merger, unlike a
horizontal one, does not eliminate a competing buyer or seller
from the market.” Fruehauf Corp. v. FTC, 603 F.2d 345, 351
(2nd Cir. 1979). “It does not, therefore, automatically have
an anticompetitive effect or reduce competition.” Id.
(citation omitted). The “competitive significance of a
vertical merger” therefore “results primarily from the
degree, if any, to which it may increase barriers to entry
into the market or reduce competition by (1) foreclosing
competitors of the purchasing firm in the merger from access
to a potential source of supply, or from access on competitive
terms, (2) by foreclosing competitors of the selling firm
. . . from access to the market or a substantial portion of
it, or (3) by forcing actual or potential competitors to enter
or continue in the market only on a vertically integrated
basis because of advantages unrelated to economies
attributable solely to integration.” Id. at 352.6
5F
The “ultimate objective” of the evaluation of a vertical
merger is “to determine whether and how the particular merger
in issue may lessen competition, i.e., what its
anticompetitive effect on the market, if any, is likely to
be.” Id. Plaintiffs have failed to allege facts sufficient to
satisfy that inquiry.
In the first instance, Plaintiffs allege that the merger
harmed competition via “[e]limination of all independent
sources of EPG supply.” (SAC ¶ 234.) Plaintiffs further argue
that “Defendant’s acquisition transformed an already
concentrated market into an absolute monopoly, moving from
90% to 100% control.” (Opp’n at 7.) That argument is wrong in
fact and in law. According to Plaintiffs own theory of the
case, the merger had no effect on concentration in the EPG
market: prior to the merger that market was entirely
controlled by Epogee, and after the merger it remains a
6 In the words of a leading antitrust treatise: “A vertical merger standing
alone does not alter concentration either in the supplier’s market or in
its customers’ markets, and hence adds nothing to whatever market position
either firm previously had. . . . Accordingly, any anticompetitive
effects of a vertical merger must arise from other structural or
behavioral consequences, such as increased entry barriers, the
elimination of unintegrated rivals by foreclosure, or the raising of
rivals’ costs.” Phillip E. Areeda & Herbert Hovenkamp, Antitrust Law: An
Analysis of Antitrust Principles and Their Application ¶ 1000a, LexisNexis
(database updated Sept. 2025).
monopoly controlled now by David. That makes sense as David
and Epogee were not competitors in the EPG market but customer
and supplier. As explained, a vertical merger between a
customer and supplier does not directly cause any change in
market concentration. See Fruehauf, 603 F.2d at 351.
In the alternative, Plaintiffs again focus on harm to
downstream markets. Plaintiffs allege that the merger will
have “foreclosure effects on downstream competition.” (SAC
¶ 235.) In their Opposition, Plaintiffs argue that David’s
control over EPG has enabled them to “refuse all external
sales of EPG” and “extract[] 56% price premiums in the
downstream Consumer Package Goods markets they directly
compete in.” (Opp’n at 8.)7
6F
Plaintiffs’ theory of harm is consistent with Fruehauf’s
guidance that a vertical merger may “reduce competition by
. . . foreclosing competitors of the purchasing firm in the
merger from access to a potential source of supply, or from
access on competitive terms.” 603 F.2d at 352. But, as
Fruehauf held, “[t]he Supreme Court’s insistence that each
merger challenges under [Section 7] be viewed in the context
of its particular industry, and that the Clayton Act protects
7 The 56% price premium figure is a reference to the difference in price
between David’s protein bar and the protein bar of a single competitor.
(See Opp’n at 8; SAC ¶ 115.) That price difference alone is plainly
insufficient to show harm to competition.
competition, not competitors, contravenes the notion that a
significant level of foreclosure is itself the proscribed
effect.” Id. at 352–53 (cleaned up). Instead, “[a] showing of
some probable anticompetitive impact is still essential.” Id.
at 353. Plaintiffs’ theory of harm makes clear that that
impact will occur in whatever downstream markets David
competes in. That theory is consistent with the approach taken
by other courts in considering the effects on downstream
competitors of a vertical merger between a purchaser and a
supplier. See id. at 354–55; Illumina, 88 F. 4th at 1051–55;
AT&T, 916 F.3d at 1035–38. Because Plaintiffs have failed to
define the downstream markets or otherwise allege how the
merger will harm competition therein, they have failed to
state a claim for relief on their Clayton Act Section 7
claims.
Consideration of other Clayton Act Section 7 cases
addressing vertical mergers demonstrates the weakness of
Plaintiffs’ claim. For example, in Federal Trade Commission
v. Microsoft Corp., 136 F.4th 954 (9th Cir. 2025), the Ninth
Circuit considered the Federal Trade Commission’s (“FTC”)
motion to preliminarily enjoin the merger of Microsoft, a
producer of video game consoles, and Activision, the
developer of certain video games. 136 F.4th at 958–59. As
part of its theory of harm, the FTC argued that, after the
merger, Microsoft would make certain Activision video games
exclusive to its console, resulting in substantial harm to
competition in the downstream market for video game consoles.
See id. at 970. The Ninth Circuit rejected this argument, as
the FTC had failed to show a likelihood that exclusivity would
harm competition in the console market. See id. at 970–71
(“The mere fact that, after a vertical merger, a company might
make some of its newly acquired intellectual property
exclusive to its platforms does not, without more, show a
substantial lessening of competition.”) As the Ninth Circuit
explained, “[i]t is in the nature of intellectual property
rights that the holder ultimately has exclusive control over
them, and the question under [Section] 7 is whether there is
a reasonable probability that, if Microsoft acquires such
exclusivity rights with respect to the relevant intellectual
property, Microsoft will exercise such rights in a manner
that substantially lessens competition in the pertinent
market, i.e., the console market.” Id. at 971. Demonstrating
the required competitive harm “requires something more than
merely showing that some of the rights acquired will be made
exclusive.” Id.
Plaintiffs’ allegations here fall far short of the FTC’s
showing in Microsoft that the merger and resulting
exclusivity will substantially lessen competition. Before the
district court in Microsoft, the FTC offered evidence,
including pricing information and evidence of industry
recognition, establishing the bounds of the console market.
See FTC v. Microsoft Corp., 681 F. Supp. 3d 1069, 1086–87
(N.D. Cal. 2023). The FTC also offered evidence, albeit which
the district court and Ninth Circuit found to be insufficient,
to show that making certain video games exclusive to
Microsoft’s console would be profitable and result in harm to
competition in the console market. See Microsoft, 136 F.4th
at 967–69. Although Plaintiffs need not present evidence at
this stage, they must make allegations from which the Court
can assess the harm they allege will occur. As explained,
Plaintiffs here have failed to offer even a consistent
definition of the downstream markets at issue, much less
allege how harm will result from Defendants’ conduct.
Accordingly, Plaintiffs have failed to state a claim as to
their Clayton Act Section 7 claim.
D. DONNELLY ACT CLAIM
Plaintiffs’ Donnelly Act claim challenges the same
conduct as their federal law claims and alleges the same
relevant market. (See SAC ¶¶ 239–48 (“The relevant market
under the Donnelly Act is the same as under federal law: the
global market for EPG supply[.]”).) The Donnelly Act requires
“identical basic elements of proof for claims of
monopolization” as the Sherman Act, including the definition
of a relevant market and a showing that the “economic impact
of [the] conspiracy is to restrain trade in the market in
question.” Altman v. Bayer Corp., 125 F. Supp. 2d 666, 672
(S.D.N.Y. 2000). Accordingly, Plaintiffs have failed to state
a sufficient claim as to their Donnelly Act action for the
reasons explained above.
* * * * *
In sum, Defendants’ actions have cut off Plaintiffs’
supply of EPG. However, “antitrust is not concerned with
denial of access in the abstract, but only with denial of
access that foreseeably results in an output reduction and
attendant increase in price.” Phillip E. Areeda & Herbert
Hovenkamp, Antitrust Law: An Analysis of Antitrust Principles
and Their Application ¶ 1821c, LexisNexis (database updated
Sept. 2025). Plaintiffs have not sufficiently alleged facts
to show that Defendants’ actions are capable of resulting in
such harm to competition in the market they define — the
global EPG supply market — or defined the markets in which
they allege these harms will occur.
E. MOTION FOR A PRELIMINARY INJUNCTION
Plaintiffs have moved for a preliminary injunction
requiring Defendants to supply them with EPG. “A party seeking
a preliminary injunction must show (1) irreparable harm; (2)
either a likelihood of success on the merits or both serious
questions on the merits and a balance of hardships decidedly
favoring the moving party; and (3) that a preliminary
injunction is in the public interest.” North American Soccer
League, 883 F.3d at 37 (2d Cir. 2018).
To establish a likelihood of success on the merits in
support of a preliminary injunction, a Plaintiff “must clear
a much higher hurdle” than is required to defeat a motion to
dismiss. Stewart v. Metro. Transportation Auth., 566 F. Supp.
3d 197, 213 (E.D.N.Y. 2019). For the same reasons that
Plaintiffs have failed to allege their entitlement to relief
on their antitrust claims, they have failed to establish a
likelihood of success on the merits or serious questions going
to the merits of those claims.
IV. ORDER
For the foregoing reasons, it is hereby
ORDERED that the motion (Dkt. No. 60) of defendants Linus
Technology, Inc., d/b/a “David Protein”, Epogee LLC, and
Peter Rahal to dismiss the Second Amended Complaint (Dkt. No.
41) is GRANTED. The Second Amended Complaint is hereby
DISMISSED. Plaintiffs OWN Your Hunger LLC, Lighten Up Foods,
LLC, and Defiant Foods, LLC’s (collectively “Plaintiffs”) may
file, within ten days of the date of this Order, a letter
brief not to exceed five pages seeking leave to file an
amended complaint, and showing factually how they would amend
the complaint to overcome the deficiencies identified in this
Decision and Order. Defendants may file a response of equal
length within five days of the Plaintiffs’ filing. It is
further
ORDERED that Plaintiffs’ motion for a preliminary
injunction (Dkt. No. 70) is DENIED.
SO ORDERED.
Dated: 4 February 2026
New York, New York
Victor Marrero
U.S.D.Jd.
32