Opinion

People v. Adir Internat., LLC

Court
California Court of Appeal
Filed
Sep 9, 2025
Status
Published
Cited by
0 cases
Authority
More cited than 39.2%

The opinion

Filed 9/9/25

CERTIFIED FOR PUBLICATION

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

SECOND APPELLATE DISTRICT

DIVISION EIGHT

THE PEOPLE, B329575

Plaintiff and Appellant, (Los Angeles County

Super. Ct. No. BC680425)

v.

ADIR INTERNATIONAL, LLC,

et al.,

Defendants and Appellants.

APPEALS from judgment of the Superior Court of Los

Angeles County. Steven J. Kleifield, Judge. Affirmed in part;

reversed and remanded in part.

Rob Bonta, Attorney General, Nicklas A. Akers, Assistant

Attorney General, Michele Van Gelderen, Alicia K. Hancock,

Michael Reynolds and Rosailda Perez, Deputy Attorneys General,

for Plaintiff and Appellant.

Eugene Kalinsky for the California Department of

Insurance and Ricardo Lara, Insurance Commissioner of the

State of California, as Amicus Curiae on behalf of Plaintiff and

Appellant.

Seth E. Mermin, David S. Nahmias and Erin Kramer for

UC Berkeley Center for Consumer Law & Economic Justice, Bet

Tzedek Legal Services, and Public Counsel as Amici Curiae on

behalf of Plaintiff and Appellant.

O’Melveny & Meyers, David L. Kirman and Anton

Metlitsky for Defendants and Appellants.

___________________________________________

The People of the State of California brought a civil

enforcement action against defendant Adir International, LLC

(Adir) and its owner defendant Ron Azarkman, alleging that

their sale of account/credit protection services and credit property

insurance violates Business and Professions Code section 17200,

the unfair competition law (UCL). As called for in actions under

the UCL, the People alleged predicate violations of law—here the

Insurance Code and the Unruh Retail Installment Sales Act,

Civil Code section 1801 et seq. (Unruh Act).

After a bench trial, the trial court found Adir had violated

the UCL by committing predicate violations of the Insurance

Code in selling its credit property insurance. The trial court

found Azarkman personally liable as well. The trial court found,

however, that defendants’ sale of account/credit protection

services did not violate the Unruh Act. All parties appeal from

the judgment.

We affirm in all respects the trial court’s finding that Adir

and Azarkman committed violations of the Insurance Code. We

reverse the trial court’s finding that their sale of account/credit

protection services is not barred by the Unruh Act, and remand

for further proceedings on the Unruh Act allegations. 1

1 We grant the People’s unopposed motion for judicial notice

and supplemental motion for judicial notice of various documents

evincing the history of the Unruh Act and later amendments.

2

BACKGROUND

Adir operates a chain of retail stores under the name

Curacao. Curacao sells electronics, appliances, furniture, and

home goods in its stores in California, Nevada, and Arizona.

Curacao’s core customers are recent, low-income

Spanish-speaking immigrants who have poor credit or no credit

history and so cannot get credit elsewhere.

Curacao acts as a retail creditor, offering store credit to its

customers. More than 90 percent of Curacao’s sales are to

customers who buy on Curacao’s store credit. Beginning at least

as early as 2012, Curacao offered credit to its California

customers in the form of retail installment accounts and retail

installment contracts. Curacao’s retail installment accounts are

revolving accounts, like credit card accounts, that accrue finance

charges monthly based on the unpaid balance. Curacao’s retail

installment contracts are fixed length, fixed-payment contracts,

similar to the arrangements many consumers use for vehicle

purchases. Finance charges are computed at the time of the

purchase and spread evenly over the term of the installment

payments. Curacao stopped offering retail installment contracts

around July 2020, but continues to offer retail installment credit

accounts.

3

In 2006, Curacao began offering consumers optional

“account protection,” known as “Adir Global Protection” or “AGP,”

on both retail installment accounts and retail installment

contracts. 2 Adir offered two forms of AGP: AGP Basic and AGP

Plus. AGP Plus includes the benefits of AGP Basic and also

includes a credit property insurance policy underwritten by a

third party that provides product replacement coverage.

(Hereafter, “AGP” refers to the account protection coverage

provided by both AGP Basic and AGP Plus; “AGP Plus” refers to

the credit property insurance portion of AGP Plus.)

At all times relevant to this action, Curacao was licensed as

a credit insurance agent by the California Department of

Insurance. Each year it registered each of its store managers as

“endorsees” under its credit insurance license and renewed both

its license and the registration of its endorsees. Curacao sales

associates were not endorsees but were eligible to receive a $2

“bonus” for selling AGP Basic, and a $1 “bonus” for upgrading a

customer from AGP Basic to AGP Plus.

Under the AGP program, consumers pay a monthly fee on

each enrolled account or contract in exchange for the ability to

“activate” AGP and defer their installment payments if a

“qualifying event” such as unemployment or disability occurs. In

2 For most of the relevant time period, this account

protection was marketed as “Adir Global Protection” or “AGP.” It

was rebranded as “Curacao Credit Shield” or “CCS” in 2020. We

use AGP to refer collectively to AGP and CCS.

4

some uncommon circumstances the payments can be cancelled

entirely. 3

If activation is approved and payments are deferred,

Curacao does not charge a $10 late payment fee on the enrolled

account or contract for each month of deferred payments. For

retail installment accounts, Curacao also does not charge a

finance charge on the enrolled account during the months of

deferral. AGP payment deferral does not reduce a consumer’s

outstanding account balance with Curacao, and when the

deferral ends, consumers must resume their regular monthly

payments.

If deferral has been activated, Curacao still charges the

applicable AGP fee every month on each retail installment

agreement enrolled in AGP with an outstanding balance. These

fees vary with the outstanding balance and, at the time of trial,

ranged from $4.95 to $16.95 per month, per account or contract.

Consumers can have multiple accounts and contracts enrolled in

AGP, so a consumer might be paying multiple AGP fees at once. 4

These multiple fees for AGP can add up, costing more to

consumers than they would pay if their balance were on a single

3 Almost all AGP activation requests approved by Curacao

have been for payment deferral, not cancellation. The trial court

found that for fiscal years 2016–2018, more than 99 percent of

approved AGP activations were for deferments.

4 AGP attaches to Curacao’s own retail installment accounts

and contracts only. Customers who purchase goods or services

from Curacao with bank-issued credit cards cannot enroll in

AGP.

5

account. Consumers may also end up paying more in AGP fees

than they pay in finance charges on those accounts.

Curacao customers are not required to purchase AGP or

AGP Plus to obtain credit. Both services can be cancelled at any

time. Until December 2020, customers purchasing AGP and AGP

Plus received their contracts and disclosures in printed form after

they agreed to the transactions. In December 2020, Curacao

transitioned to a contactless process. Enrollment became

available on tablets and smartphones.

The trial court found “AGP was profitable to the tune of

$83,591,688 for the period May 20, 2012 through January 2022.”

However, “the total AGP benefits provided to consumers between

February 2012 and January 2022 was approximately

$2,245,403,” or about 2.7 percent of the AGP fees charged. As the

trial court found: “While the stated purpose of AGP . . . is to

protect customers’ credit, it primarily serves to protect [Curacao]

against defaults. [Curacao] is able to give credit to the

uncreditworthy at prevailing rates because of the profitability of

AGP. Customers who choose to purchase AGP may benefit, but

overall AGP greatly increases the cost of borrowing for those who

choose to purchase it. Conversely, because many customers

purchase AGP, [Curacao’s] target customers are able to obtain

credit and purchase consumer goods they would otherwise not be

able to purchase due to their poor credit.”

In October 2017, the People filed this action alleging Adir

violated the UCL by making false and misleading statements in

violation of Business and Professions Code section 17500 and

committing a variety of predicate violations of other laws.

In May 2019, the People sought leave to amend their

original complaint to add allegations that defendants violated the

6

Unruh Act and Insurance Code through their sale of AGP Basic

and AGP Plus. Although Adir initially opposed such leave, it

ultimately stipulated to allow the People leave to file their

amended complaint in this action, which was filed on February

19, 2020.

On March 9, 2021, the parties agreed to a partial

settlement, which the trial court entered as a Partial Judgment

and Permanent Injunction. The Partial Judgment resolved the

People’s claims from their original October 2017 complaint, but

reserved for trial all allegations that defendants violated the UCL

through predicate violations of the Unruh Act and Insurance

Code related to the sale of AGP Basic, AGP Plus, and other

insurance.

On August 9, 2022, shortly before trial on the reserved

UCL claims, the parties stipulated to 31 undisputed facts, so as

to “streamline trial.”

On September 28, 2022, a bench trial on the People’s

reserved claims began. In addition to the stipulated facts, the

People presented discovery responses, documents, and witness

testimony to prove Adir and Azarkman had violated the Unruh

Act and Insurance Code between 2012 and 2022.

On October 18, 2022, at the close of evidence, defendants

moved for judgment in their favor. With respect to the Insurance

Code allegations, they argued for the first time that the

Insurance Code allegations should be stayed or dismissed under

the primary jurisdiction doctrine. The trial court denied the

motion.

On January 30, 2023, the trial court issued its final

Statement of Decision, ruling in favor of Adir and Azarkman on

the Unruh Act allegations, but finding they had violated multiple

7

provisions of the Insurance Code. The trial court held Azarkman

directly liable for Adir’s Insurance Code violations because he

had complete control over Curacao’s insurance sales practices

that violated the Insurance Code, was aware of those practices,

and permitted them to continue.

The trial court assessed civil penalties under the UCL

against both Adir and Azarkman for their violations of the

Insurance Code. The trial court found that each credit insurance

policy sold by Curacao constituted a separate violation of the

UCL based on the Insurance Code, for a total of 318,807 UCL

violations. The trial court awarded $25 per violation of the UCL.

The total penalty awarded for the 318,807 UCL violations was

$7,970,175.

Adir and Azarkman then filed a motion for a new trial

contending that the UCL’s four-year statute of limitations barred

violations occurring before February 19, 2016. The trial court

denied the motion, finding they had waived their statute of

limitations defense by stipulating at trial that “the relevant

period for the People’s claims begin[s] May 20, 2012.”

These appeals by the People and by Adir and Azarkman

followed. We begin with Adir and Azarkman.

DISCUSSION OF APPEALS BY ADIR AND AZARKMAN

Practices actionable under the UCL include anything that

can properly be called a business practice and that at the same

time is forbidden by law. (Farmers Ins. Exchange v. Superior

Court (1992) 2 Cal.4th 377, 383 (Farmers).) The UCL authorizes

lawsuits to remedy unlawful conduct even if the underlying

statute rendering the conduct unlawful does not itself create an

independent right of action. (Stop Youth Addiction, Inc. v. Lucky

Stores, Inc. (1998) 17 Cal.4th 553, 561–567.) Duplicate

8

enforcement by both public prosecutors and administrative

agencies is authorized: a UCL action by law enforcement does not

preclude a later administrative proceeding against the same

defendant concerning the same conduct, and an administrative

proceeding does not preclude a later law enforcement action

under the UCL. (Blue Cross of California, Inc. v. Superior Court

(2009) 180 Cal.App.4th 1237, 1250 (Blue Cross).) Indeed, even if

the underlying statute that renders the conduct unlawful

expressly authorizes a particular agency to enforce the statute

but does not include a parallel authorization of suits by local law

enforcement offices, those officials can still sue under the UCL for

violation of the statute. (Ibid.; People v. McKale (1979) 25 Cal.3d

626, 632–633.)

Adir and Azarkman contend the trial court erred in three

ways. “First, this specialized insurance matter should not have

been in court at all: under the doctrine of primary jurisdiction,

the Commissioner of Insurance should have considered the issues

in the first instance in an administrative forum. Second, the

court misconstrued and misapplied the three Insurance Code

provisions it found that Curacao violated. Third, the trial court

should not have permitted the State to make its case based on

time-barred allegations.” Defendants additionally contend the

trial court erred in holding Azarkman personally liable for the

violations. We find no error. 5

5 Undesignated statutory references are to the Insurance

Code.

9

I. Doctrine of Primary Jurisdiction

The doctrine of primary jurisdiction “ ‘comes into play

whenever enforcement of the [plaintiff’s] claim requires the

resolution of issues which, under a regulatory scheme, have been

placed within the special competence of an administrative body;

in such a case the judicial process is suspended pending referral

of such issues to the administrative body for its views.’ ”

(Farmers, supra, 2 Cal.4th at p. 390.) The doctrine thus applies

to claims properly cognizable in court that include some issues

within the special competence of an administrative agency. It

requires the court to enable a “referral” to the agency, staying

further proceedings so as to give the parties reasonable

opportunity to seek an administrative ruling. (Wise v. Pacific

Gas & Electric Co. (2005) 132 Cal.App.4th 725, 740.) The

doctrine is subject to a futility exception: “[I]t is improper to

invoke the primary jurisdiction of an administrative agency if it

is clear that further proceedings within that agency would be

futile.” (Jonathan Neil & Assoc., Inc. v. Jones (2004) 33 Cal.4th

917, 936 (Jonathan Neil).)

Defendants initially claim that under the doctrine of

primary jurisdiction this matter should never have been in court

at all and should have been considered “in the first instance” by

the Insurance Commissioner. Adir did not raise the issue of

primary jurisdiction until after the close of evidence. Thus,

defendants are reduced to arguing that the trial court, after trial,

should have stayed the claims alleging Insurance Code violations

and given the Insurance Commissioner the opportunity to act.

A trial court’s ruling on the primary jurisdiction doctrine is

reviewed for abuse of discretion. (Blue Cross, supra,

180 Cal.App.4th at p. 1260.) Generally, a trial court abuses its

10

discretion if it rules “ ‘ “in an arbitrary, capricious or patently

absurd manner that result[s] in a manifest miscarriage of

justice.” ’ ” (People v. Johnson & Johnson (2022) 77 Cal.App.5th

295, 352.)

Defendants contend that in deciding to decline to apply the

primary jurisdiction doctrine, the trial court “simply reasoned

that whether to defer to an expert agency’s ‘primary jurisdiction’

is a ‘matter of discretion.’ ” Relying on Farmers and Jonathan

Neil, they argue an abuse of discretion occurs when a trial court

declines to defer to an expert agency where, as here, the issues

squarely implicate that agency’s expertise. Further, where an

agency’s expertise is implicated, the trial court may not use

“judicial economy” as a ground not to defer.

Defendants misstate the record on appeal. They have cited

only the trial court’s summary of a lengthy discussion of the

primary jurisdiction doctrine. In its summary, the court clearly

was relying on factors other than its discretion and judicial

economy. The court expressly referred to “judicial economy and

the other factors that were discussed.”

The trial court in fact discussed and distinguished Farmers.

Defendants do not address the trial court’s finding that the

question of rate-setting in Farmers is fundamentally different

than the questions raised by this action. In addition, the trial

court discussed, as defendants do not, the apparent decision of

the Insurance Commissioner to assist the Attorney General in

the prosecution of this lawsuit, and to forbear from bringing an

enforcement action of his own during the pendency of this action

in the trial court. This is an important factor as it implicates the

futility doctrine: If the Commissioner supported the Attorney

General in its law enforcement action, there was no point in

11

referring the matter back to the agency so it could exercise its

expertise. That expertise was on display and available to the

court throughout the pendency of the action.

Because defendants do not acknowledge the trial court’s

full ruling, they cannot offer a cogent argument supporting their

claim that the trial court’s specific ruling was an abuse of

discretion. Defendants merely argue the facts of this case are

indistinguishable from those of Farmers and Jonathan Neil and

the similarity of the cases compels a finding that the trial court

erred here.

Defendants’ own argument shows the facts are

distinguishable. They contend that “as in Farmers and Jonathan

Neil, the Insurance Code provides for a ‘pervasive and

self-contained system of administrative procedure’ that could

have been invoked instead of a UCL suit. (Farmers, supra,

2 Cal.4th at p. 396.) Under [s]ection 1758.95, the commissioner is

empowered to take a number of remedial steps when he finds a

violation of the Insurance Code. Those measures include

suspending or revoking a credit insurance agent’s license

(§ 1758.95, subd. (a)(1)-(2), imposing fines, (ibid.) and issuing

cease and desist orders (§ 1758.95, subd. (b)).”

The specific issue before the Supreme Court in Farmers

was the validity of certain insurers’ rate-setting practices. The

Supreme Court referred to the “ ‘pervasive and self-contained

system of administrative procedure’ ” (Farmers, supra, 2 Cal.4th

at p. 396) in section 1858 which “establishes an administrative

scheme under which ‘[a]ny person aggrieved by any rate charged,

rating plan, rating system, or underwriting rule . . . may’ file a

complaint with the Insurance Commissioner.” (Farmers, at

p. 384.) Subsequent sections set out procedures in detail for the

12

Insurance Commissioner’s investigation and resolution of the

rate-setting complaint. (Id. at pp. 384–385.)

The issue in Jonathan Neil similarly involved a complaint

about insurance premiums and a “ ‘ “pervasive and self-contained

system of administrative procedure” ’ ([Farmers], supra, 2 Cal.4th

at p. 396), in the form of an assigned risk program heavily

regulated and indeed ultimately governed by the Commissioner.”

(Jonathan Neil, supra, 33 Cal.4th at p. 934.)

The issues here do not call upon the “pervasive and

self-contained system of administrative procedure” implicated by

rate challenges and the setting of insurance premiums, issues

which are heavily regulated by the Department of Insurance as

described in Farmers and Jonathan Neil. Here the trial court

was called upon to interpret particular phrases in the Insurance

Code. Statutory construction, a bedrock of judicial tasks, is

hardly an area where the trial court must defer to administrative

agencies. Defendants’ argument to the contrary borders on the

frivolous, which is demonstrated by their failure to raise the issue

until after they had gambled on the outcome of a bench trial and

faced an adverse judgment in the trial court.

Another more significant flaw in defendants’ arguments is

that they fail to address the decision of the Insurance

Commissioner to assist the Attorney General in this action.

Defendants do not mention this anywhere in their opening brief.

Although we do not normally consider arguments made for the

first time in a reply brief (Owens v. City of Oakland Housing,

Residential Rent & Relocation Bd. (2020) 49 Cal.App.5th 739, 746

(Owens)), we note defendants claim in reply that the Insurance

Commissioner’s failure to file an amicus curiae brief has

13

probative value in our analysis of this issue. 6 This prompted the

Insurance Commissioner to file an amicus curiae brief noting

“Defendants’ reply brief further inexplicably urges this [c]ourt to

make assumptions based on the fact that ‘the Department did not

file an amicus curiae brief opposing application of the

primary-jurisdiction doctrine.’ ” 7 The Insurance Commissioner

continued: “[T]he unique facts of this case obliterate any need for

a primary jurisdiction referral. Here, the trial court correctly

found [the Department of Insurance] had been cooperating with

the People throughout the life of the case, finding ‘[i]t was

apparent at trial . . . that the Department of Insurance was

assisting the Attorney General’s Office in obtaining an expert

witness.’ ”

Ignoring the first rule of holes, 8 defendants then filed a

separate brief to attack the Insurance Commissioner’s amicus

curiae brief for failing to “take any position on the merits of any

of the Insurance Code questions at issue” on appeal. “The

6 Defendants claim the Department of Insurance did not file

an amicus curiae brief in this case as it had in other cases. The

plural is not supported by any evidence or legal authority.

Defendants cite one case in which an amicus curiae brief was

filed. This is hardly a pattern.

7 As the Department of Insurance points out, California

Rules of Court, rule 8.200(c)(1) provides applications for

permission to file amicus curiae briefs may be filed within

14 days after the reply brief is required to be filed. Accordingly,

there would be no basis for an amicus curiae brief to be filed

before the close of briefing by the parties.

8 “When you are in a hole, stop digging.” (Apperson, The

Dict. of Proverbs, Wordsworth Collection (2006) p. 283, col. 1.)

14

Insurance Commissioner’s silence is deafening—if the

Commissioner agreed with the State’s reading of the Insurance

Code, he presumably would have informed the [c]ourt of that

fact.” We are not aware of any presumption in the law that

silence on an issue in an amicus curiae brief signifies a particular

position taken by amici curiae. The Insurance Commissioner

explained his limited purpose in filing an amicus curiae brief. He

had and has no obligation to comment on this case at all.

Defendants’ suggestions to the contrary are not well taken.

Given the Insurance Commissioner’s involvement in the

litigation and the nature of the Insurance Code violations alleged,

the trial court did not abuse its discretion in declining to stay the

action and refer the matter to the Insurance Commissioner.

II. Insurance Code Violations

Defendants contend the trial court misconstrued and

misapplied three Insurance Code provisions it found they had

violated. Defendants identify these three provisions as sections

1758.98, 1758.93 and 1758.97.

Defendants’ claims involve questions of law and the

application of law to undisputed facts, and so we review them de

novo. (People v. Ashford University, LLC (2024) 100 Cal.App.5th

485, 518 (Ashford Univ.).) We see no error.

A. Unauthorized Seller (Section 1758.98)

Defendants paid their employees a “bonus” for each AGP

Basic and AGP Plus product the employee sold. The parties

stipulated that employees received a $1 bonus for upgrading a

customer from AGP Basic to AGP Plus. It is undisputed AGP

Plus had an insurance component, specifically credit property

insurance. It is also undisputed the sales employees at issue

15

were not licensed to sell insurance and were not endorsees under

Curacao’s license.

During the time period relevant to this action, the

Insurance Code prohibited a credit insurance agent such as

Curacao from paying “any unlicensed person any compensation,

fee, or commission dependent on the placement of insurance

under the agent’s license.” (§ 1758.98, subd. (c); see also § 1758.9

[“No person shall sell or solicit any form of credit insurance in

this state unless that person is licensed as an insurance agent or

broker pursuant to Article 3 (commencing with Section 1631) or

is licensed as a credit insurance agent or endorsee under this

article.”].) The Insurance Code also provided: “No person shall

sell or solicit any form of credit insurance in this state unless that

person is licensed as an insurance agent or broker pursuant to

Article 3 (commencing with Section 1631) or is licensed as a

credit insurance agent or endorsee under this article.” (§ 1758.9.)

The trial court found defendants violated sections 1758.9

and 1758.98, subdivision (c), “by selling credit property insurance

to California consumers through employees who were not

individually licensed to sell insurance and not endorsed under

Curacao’s credit insurance agent license, and who were paid

commissions for selling that insurance.”

Defendants contend the trial court erred in finding the $1

bonus paid to employees for upgrading a customer’s plan from

AGP Basic to AGP Plus was a “commission.” We disagree.

California regulations specify: “ ‘Commission’ means any

tangible or intangible thing of value, the existence, size, quality

or quantity of which depends on the quantity or value of credit

insurance solicited, sold, or enrolled by the person receiving the

commission. ‘Commission’ does not include salary paid to an

16

employee of a creditor who sells, solicits, or enrolls, as long as the

amount of the salary does not depend on the quantity or value of

credit insurance solicited, sold, or enrolled by the employee.”

(Cal. Code Regs., tit. 10, § 2192.3, subd. (e).)

The trial court found: “A $1 bonus for AGP Plus was paid

for each policy the employee sold, so it ‘depends on the

quantity . . . of credit insurance’ sold or enrolled by the employee.

(See Stipulated Fact No. 20; Ex. 333.0011, .0016 [Curacao Sales

Associates Compensation Plan—Management Guide].) The

tiered bonus for separate credit property insurance ‘depends on

the . . . value of credit insurance’ sold or enrolled by the

employee. (See Stipulated Fact No. 21; Ex. 333.0011, .0016.)

Each bonus is a ‘commission’ under the Department of

Insurance’s regulations.”

Relying almost entirely on dictionary definitions of the

words “quantity” and “value,” defendants claim the term

“commission” can only refer to the dollar amount of insurance

policies sold, not the number of policies sold. According to

defendants, “quantity” means “[t]he amount of something

measurable.” (Black’s Law Dict. (12th ed. 2024) p. 1500, col. 2.)

“Value” means “[t]he monetary worth or price of something; the

amount of goods, services, or money that something commands in

an exchange.” (Id., at p. 1870, col. 2.) Defendants then jump to a

nonlegal source, contending that the word “amount” is usually

used with “mass nouns,” like describing “an increase in the

amount of litigation”—whereas “number” is used with count

nouns, like describing a “number of lawsuits.” (Garner, Garner’s

Modern American Usage (3d ed. 2009).) Based on this suggested

usage of the word “amount,” defendants contend the phrase

“quantity or value” must therefore refer to the amount of credit

17

insurance sold, not to the number of insurance policies sold. By

amount of insurance, defendants mean the dollar amount of the

coverage provided by the policy.

There are several flaws with this argument. The primary

flaw is that the California regulation does not use the phrase

“amount of insurance.” Defendants, however, rely on cases using

the specific phrase “amount of insurance” to support its claim

that the phrase “quantity of insurance” in the regulation refers to

the dollar amount of coverage. They cite cases using the phrase

“amount of insurance” to show it is a well understood term in

California insurance law and is used to refer to the dollar amount

of coverage provided by a policy. (People ex rel. Harris v. Pac

Anchor Transportation, Inc. (2014) 59 Cal.4th 772, 779, fn. 2

[“minimum amounts of insurance”]; In re Hardy (2007) 41 Cal.4th

977, 985 [“unusually large amount of life insurance”].) That may

be so, but the Department of Insurance did not choose to use the

word “amount” in the regulation defining “commission.”

Defendants have not cited, nor are we aware of, any California

case using the phrase “quantity of insurance,” let alone using it to

refer to the dollar amount of coverage provided by an insurance

policy.

Perhaps to reinforce their attempt to insert “amount” into

the regulation, defendants also point to that portion of the

definition of “value” which uses the word “amount.” This does not

strengthen their argument. Treating the words “quantity” and

“value” as both meaning “amount” is contrary to at least three

different rules of statutory construction. It would make one of

the two words surplusage, would give different words in the same

statutory scheme the same meaning and would not provide the

alternatives suggested by the use of the disjunctive. “It is a

18

settled principle of statutory construction that courts should

‘strive to give meaning to every word in a statute and to avoid

constructions that render words, phrases, or clauses

superfluous.’ ” (In re C.H. (2011) 53 Cal.4th 94, 103.) “When the

Legislature uses different words as part of the same statutory

scheme, those words are presumed to have different meanings.”

(Romano v. Mercury Ins. Co. (2005) 128 Cal.App.4th 1333, 1343;

see Regents of University of California v. Superior Court (2013)

220 Cal.App.4th 549, 565 [it is “our obligation to interpret

different terms used by the Legislature in the same statutory

scheme to have different meanings”].) “Additionally, the plain

and ordinary meaning of the word ‘or,’ when used in a statute, is

to designate separate, disjunctive categories. [Citation.] The

word ‘or’ suggests alternatives.” (In re E.A. (2018) 24 Cal.App.5th

648, 661; Bates v. Poway Unified School Dist. (2022)

83 Cal.App.5th 907, 926.)

In sum, defendants claim that “quantity or value” must

refer to the dollar “amount” of coverage, and where, as here, the

employee bonus is not dependent on the dollar amount of

coverage provided by a policy, the bonus is not a payment. We

reject this claim.

Another significant flaw in defendants’ dictionary-based

argument is that it considers only part of Black’s Law

Dictionary’s definition of “quantity.” We are not bound by Black’s

Law Dictionary however useful it may be on occasion, but if we

were to consult it, we would look at the full definition of

“quantity.” Black’s Law Dictionary defines “quantity” as “the

ascertainable number of countable things” or “[a] large amount or

number of something.” (Black’s Law Dict., supra, p. 1500, col. 2,

italics added.) Using this definition, “quantity of insurance”

19

would read “the ascertainable number of countable things of

insurance.” It is then reasonable to understand quantity of

insurance to mean the number of insurance policies sold, as a

policy is a countable thing.

For this same reason, defendants’ grammar-based

argument that “insurance” is a “mass noun[]” is similarly

unpersuasive. They note that one does not say one has “one

insurance” or “ten insurances.” We agree, but do not find this

helpful. As we have just noted, the individual units of a quantity

of insurance can be counted with numbers. This does require

some specification of the kind of numerical units used to measure

the mass noun. The description of the unit could be the dollar

amount of coverage or number of policies. Put differently, in

order for “quantity of insurance” to refer to the dollar amount of

coverage as defendants contend, one must at a minimum add a

word or symbol specifying a currency unit ($10,000 insurance) or,

more normally, use additional words ($10,000 in insurance

coverage or $10,000 worth of insurance). We see no logical

reason that one could add words to “10,000 insurance” to show

that the quantity referred to is the dollar amount of coverage but

not add a word to show the quantity referred to is the number of

policies (10,000 policies).

To the extent the phrase “quantity or value of credit

insurance” is ambiguous, we look to the meaning which would

best effectuate the Legislature’s intent. (People v. Cornett (2012)

53 Cal.4th 1261, 1265 (Cornett).)

The parties essentially agree that the Legislature was

concerned with preventing “misrepresentation, fraud and abuse,

[which arose] because of minimally trained sales personnel

aggressively selling high profit products on commission or other

20

compensation incentive plans. The result is that consumers often

overpay for an insurance product that may duplicate existing

insurance coverage.” (Sen. Rules Com., Off. of Sen. Floor

Analyses, 3d reading analysis of Assem. Bill No. 393 (1999–2000

Reg. Sess.) as amended Sept. 7, 1999, p. 8.)

Based on the above excerpt, defendants contend the

Legislature’s “concern was salespeople pushing high-dollar

policies. For two reasons the flat-rate bonuses here do not pose

these acute risks that the Legislature sought to prevent. First,

the bonus itself is de minimis—a $1 bonus per policy does not

create any significant incentive at all to push consumers into

policies they do not want. Second, and in any event, because the

amount of the bonus is the same regardless of the size of the

policy sold, the bonus does not create the same incentives for an

employee to push a buyer into purchasing ‘high profit,’

potentially duplicative insurance products.” (Italics omitted.)

The statement by the Legislature refers to “high profit”

policies. Defendants do not point to any evidence in the record

that only high dollar policies constitute high profit insurance

products. Selling a very large number of small dollar amount

policies that seldom pay out could easily be as profitable as

selling a small number of high dollar amount policies that pay

out quickly. We do not know, because there is no evidence on this

point in the record. We do know that the trial court found AGP

(with its small dollar policies and small dollar bonuses) as a

whole highly profitable for defendants.

Building on its unproven theory that high profit means

high dollar coverage, defendants claim the flat-rate nature of the

bonus would not push any employees into selling higher dollar

amount policies. They do not explain how its employees would

21

have the option to offer a higher dollar amount of coverage. The

parties stipulated that “To purchase AGP, a consumer pays a

monthly fee that is determined by the amount of the consumer’s

outstanding credit balance.” Put differently, the dollar amount of

the insurance available is determined by the customer’s credit

balance. The only “increase” in possible coverage appears to be

the one for which the $1 payment is in fact made: the upsell from

AGP Basic to AGP Plus (which adds credit property insurance).

While the customer’s payment is still based on the dollar amount

of the customer’s credit balance, the payments for AGP Plus are

higher than for AGP Basic. A flat-rate bonus works in a situation

like this, where the customer has only one option: purchasing or

not purchasing credit property insurance.

Defendants also attack the $1 payment as “de minimis,”

contending it would not create an incentive for employees to sell

insurance. If that is the case, defendants do not explain why it

offered the payment in the first place. We can think of no

rational explanation other than incentivizing employees to sell

insurance. We also do not accept that a $1 bonus is de minimis to

defendants’ employees. Adir has not pointed to any evidence in

the record showing the compensation it paid its sales employees,

and so we cannot conclude that $1 per sale would mean nothing

to them. For example, if any of those employees made the 2023

California minimum wage of $15 per hour (Lab. Code, § 1182.12),

an additional $1 would represent a 6.6 percent increase in his or

her pay for that hour. What workers would scorn a 6.6 percent

pay increase?

In their reply brief, defendants contend their interpretation

of the statute’s words does not result in surplusage. They

contend for the first time that quantity and value can have

22

separate meanings. They maintain that quantity refers to the

amount of coverage, but makes the new claim that value “could

also refer [to] how much a policyholder pays for the policy.” We

generally do not consider arguments made for the first time in a

reply brief. 9 (Owens, supra, 49 Cal.App.5th at p. 746.) We note,

however, that this argument would not help defendants, because

a commission may be based on quantity or value.

The total bonus an employee receives is based on the

number of AGP Plus policies the employee sells. Specifically, it is

$1 times the number of policies sold. The more policies an

employee sells, the more the employee earns. Because each

employee’s bonus is based on an “ascertainable number” of

9 To be clear, this was not the argument defendants made in

their opening brief. We quote: “The phrase ‘quantity or value’

thus refers to the amount of credit insurance sold, not to the

number of insurance policies sold. One does not have ‘one

insurance’ or ‘ten insurances.’ One has an amount of insurance—

say, $1 million of it. [Citations.] [¶] The flat-rate bonuses were

not a commission because the size of the bonuses did not depend

on the amount—that is, the quantity or value—of insurance sold.

Irrespective of whether an employee sold a policy with $100 in

coverage or $10,000 in coverage, the bonus was the same—a

$1.00 for the upgrade to AGP Plus.”

Defendants cited People v. Reynoza (2024) 15 Cal.5th 982 in

their opening brief, and that case clearly mentions the “canon

against surplusage” and the significance of using the disjunctive

“or.” (Id. at pp. 991–992.) Nevertheless, defendants made no

effort to discuss either rule of statutory construction in their

opening brief. We decline to allow them to sandbag their party

opponent in reply.

23

insurance policies sold, defendants paid a commission that

“depends on the quantity” of insurance sold.

B. Compliance and Training (Section 1758.93)

The trial court found defendants violated section 1758.93 in

two ways. They did not register or endorse that their employees

sold credit insurance and they did not use training materials

approved by the Department of Insurance to train employees who

sell credit property insurance on Curacao’s behalf. Instead, they

used unapproved training materials.

Defendants contend the trial court erred in finding that

they violated section 1758.93. They argue it is undisputed they

complied with the requirement of section 1758.93 to “provide

training to each endorsee about the credit insurance products to

be sold” and the requirement that the “[t]raining materials used

by the organization to train endorsees” be submitted to and

approved by the Department of Insurance on an annual basis.

(§ 1758.93, subd. (b).) They further contend they complied with

the requirement of section 1758.93 that each “endorsee” sign an

affidavit warranting that they have read the approved training

materials. (Id., subd. (a)(2).)

Defendants also claim the text of section 1758.93 imposes

requirements on “endorsees,” not on nonendorsees. According to

defendants, even if their sales employees should have been

“endorsees,” they were not in fact endorsees because they were

not “endorsed on the license of the credit insurance agent.”

(§ 1758.94, subd. (b).) They conclude there is no textual basis to

impose liability on them under this provision. They also accuse

the trial court of “bootstrapping” a violation of section 1758.9 onto

violations of section 1758.93: “[t]o hold that every violation of

[s]ection 1758.9 is also a violation of [s]ection 1758.93, as the trial

24

court apparently concluded, would make no sense of the statutes’

distinct purposes. And it would create impermissible statutory

overlap, because the provisions would not ‘reach[] some distinct

cases’ from each other. (Connor[ v. First Student, Inc. (2018)]

5 Cal.5th [1026,] 1038.)”

Defendants take much too narrow a reading of section

1758.93 and of the violations found by the trial court. The trial

court’s section 1758.93 discussion can be broken down into two

parts; each part concerns a different violation of section 1758.93.

The first part is found under the trial court’s heading

“Curacao did not register or endorse its employees who sell credit

property insurance with the Department of Insurance.” (Boldface

omitted.) Under this heading, the trial court begins its

discussion by finding: “The evidence showed that Curacao did not

register or endorse its employees who sell credit insurance under

its license with the Department of Insurance, in violation of

section 1758.93 of the Insurance Code and California Code of

Regulations, title 10, section 2192.9. [¶] The Insurance Code

allows an employee of a credit insurance agent to sell insurance

under the agent’s license if the employee has complied with the

requirements of Insurance Code section 1758.93 to become an

endorsee. (Ins. Code, § [1758].94, subd. (b).)”

The trial court next discusses the forms which defendants

submitted to the Department of Insurance: “Curacao annually

submitted forms to the Department of Insurance listing its

endorsees and an ‘Annual Certification of Endorsee Training’

[(Certificate)] in which it certified that ‘[n]o person other than an

authorized employee sells or offers insurance on [Curacao’s]

behalf,’ and that ‘[a]ll authorized employees have completed the

required training.’ . . . However, the endorsees listed on those

25

forms were only Curacao’s store and regional managers and did

not include any sales associates, credit agents, or telemarketers

who sell credit property insurance on Curacao’s behalf. . . . Those

employees are required to be licensed or endorsed to sell

insurance under Curacao’s license.” (Italics added.) To be clear,

although the trial court did not spell it out, this is a finding by

the trial court that defendants’ statement on the Certificate that

only employees authorized by its license sold insurance on its

behalf was false.

This statement in the Certificate that only authorized

employees sold insurance was not superfluous. Section 1758.93,

subdivision (b) requires the licensed organization to file an

annual “statement of compliance with this article.” (Ibid., italics

added.) Section 1758.93 is found in Article 16.7 of the Insurance

Code, entitled “Credit Insurance Agents (§§ 1758.9–1758.994).”

Thus, this required compliance statement is not limited to

training requirements.

Defendants did not and could not satisfy the requirement of

section 1758.93, subdivision (b) because Curacao did not and

could not file a valid statement of compliance. This is so because

Curacao did permit unauthorized employees to sell insurance on

its behalf. This is a violation of section 1758.93, subdivision (b).

The violation of falsely claiming that only authorized

employees sell insurance is distinct from the violation of allowing

unauthorized employees to sell insurance. “Any partial overlap

between the statutes does not render one superfluous.”

(Connor v. First Student, Inc., supra, 5 Cal.5th at p. 1038.)

The trial court’s second section discussing section 1758.93

focuses on defendants’ failure to train Curacao’s unlicensed

unendorsed employees, specifically its provision of unapproved

26

training materials to those employees. This section is entitled:

“Curacao did not use approved training materials to train its

employees who sell credit property insurance.” (Boldface

omitted.)

Defendants contend section 1758.93, subdivision (b) only

imposes a duty to “provide training to each endorsee about the

credit insurance products to be sold.” This is not a complete

summary of an organization’s training requirements.

An organization must provide training to employees before

they can apply to become endorsees. Section 1758.93, subdivision

(a)(2) states: “The employee submits an application to the

department that includes a signed affidavit, in a form prescribed

by the commissioner, stating the applicant has read the credit

insurance training material submitted to the commissioner and

that the applicant has received from the organization training in,

and is knowledgeable about, the credit insurance products to be

sold, ethics, and market practices.” (Ibid., italics added.) Put

differently, the purpose of this training is to prepare employees to

sell insurance.

Section 1758.93, subdivision (b) describes permissible

training materials: “Failure by a credit insurance licensee to

submit training materials or changes for departmental review or

use of unapproved or disapproved training materials shall

constitute grounds for denial of an application for a license,

nonrenewal of a license, or suspension of a license, as

appropriate.” (Ibid., italics added.)

Read together, section 1758.93, subdivisions (a)(2) and (b),

require that even in training employees who are not yet

endorsees, an organization must use approved training materials.

There is nothing to suggest the Legislature intended this training

27

material requirement to apply only when an organization trains

employees it intends to become endorsees. There is only one

reason for an organization to train its employees to sell

insurance: the organization intends for those employees to sell

insurance on commission. Whether or not the employee

ultimately applies to and does become an endorsee should not

dictate the nature of the training, at least when the organization

pays its employees to sell insurance on a commission basis. (And

certainly, an organization’s intent to violate the law by having

those employees sell insurance without endorsement should not

dictate the nature of the training.) Thus, all organizations which

pay commissions to their employees when they sell insurance

must train those employees according to the requirements of

subdivision (b), using approved training materials. 10

Permitting the use of unapproved training materials for

employees the organization does not intend to become endorsees

would be at least tacit approval of this illegal practice of allowing

nonendorsees to sell insurance and have at least the potential to

harm customers who purchase insurance from untrained sellers.

Of course, if the organization deliberately or mistakenly does not

require the trained employee to become an endorsee before

10 It is true that during the period covered by this lawsuit, the

term “commission” did not include employees who were paid a

fixed salary regardless of the quantity or value of credit

insurance sold and so those non-commissioned employees did not

need to become endorsees in order to legally sell credit insurance.

We need not and do not reach the issue of whether the

Legislature intended for an organization to train its fixed salary

employees using only approved training materials, as that

situation is not before us and the law has since changed.

28

selling insurance, the organization has broken the law. But that

violation would be worse if the organization has used unapproved

training materials. Indeed, the primary difference between

endorsees and nonendorsees is that endorsees have been properly

trained to sell insurance.

C. Late Disclosures (Section 1758.97)

The trial court made a detailed ruling on the disclosure

claims: “The evidence showed that Curacao regularly failed to

provide disclosures required by Insurance Code section 1758.97

to consumers before it enrolled those consumers in credit

property insurance. [¶] Section 1758.97 prohibits a credit

insurance agent from selling or offering to sell insurance unless

two forms of disclosures are made, among other conditions. First,

under sub[division] (a), the agent must provide brochures or

written material that summarize the terms and conditions of the

coverage, among other disclosures. (Ins. Code, § 1758.97,

subd. (a).) Second, the agent must make several disclosures

including: the insurance offered may duplicate the purchaser’s

other insurance coverage, and that the agent’s endorsee is not

qualified or authorized to evaluate the purchaser’s existing

coverages. (Ins. Code, § 1758.97, subd. (b).) The disclosures

under sub[division] (b) must be made ‘in a statement

acknowledged by the purchaser in writing on a separate form,

electronically, digitally, or by audio recording,’ if the credit

insurance ‘is sold at the same time and place as the related credit

transaction.’ (Ibid.) All of the disclosures above ‘must be printed

and must be clear and conspicuous.’ ([Cal. Code Regs., tit. 10],

§ 2192.6[, subd. ](a).) [¶] The evidence presented at trial

demonstrated that Curacao’s regular practice was to provide the

disclosures required by section 1758.97, sub[division] (b), only

29

after the customer had already enrolled in AGP Plus or separate

credit property insurance. . . . A customer being enrolled in AGP

Plus or separate credit property insurance at a store would be

asked to sign an electronic keypad without being shown the

disclosures either in printed form or on a computer screen. . . .

The insurance forms and disclosures would then be printed out

with the customer’s electronic signature printed on the forms. . . .

The evidence showed that Curacao’s computer sales system—the

‘AR System’—did not display the credit insurance disclosures

during the signature process, so a consumer could not view what

they had signed until the insurance forms had been printed out

with the customer’s signature already appended. . . . [¶]

Curacao’s practice of providing the insurance disclosures required

by section 1758.97, sub[division] (b), after the customer has

enrolled in the coverage violates section 1758.97. The statute

does not allow an agent to ‘sell or offer to sell insurance’ unless

the agent ‘makes the disclosures’ under [section 1758.97,

subdivision] (b). (Ins. Code, § 1758.97, subd. (b).) It is not

permissible to provide these disclosures after the consumer has

signed the contract and disclosures without seeing the terms,

conditions, and disclosures that they signed.”

Section 1758.97 provides in pertinent part: “A credit

insurance agent shall not sell or offer to sell insurance pursuant

to this article unless all of the . . . conditions [in subdivisions (a)

through (e)] are satisfied.” (Ibid.) Subdivision (a) of section

1758.97 requires the credit insurance agent to “provide[]

brochures or other written materials to the prospective purchaser

that [provide specified information].” (Id., subd. (a).) Subdivision

(b) of section 1758.97 requires the credit insurance agent to

“make[] all of the [specified] disclosures, either with or as part of

30

each individual policy or group certificate, or with a notice of

proposed insurance, or, if the insurance is sold at the same time

and place as the related credit transaction, in a statement

acknowledged by the purchaser in writing on a separate form,

electronically, digitally, or by audio recording.” (Id., subd. (b).) 11

11 Section 1758.97 provides in full:

“A credit insurance agent shall not sell or offer to sell

insurance pursuant to this article unless all of the following

conditions are satisfied:

“(a) The credit insurance agent provides brochures or other

written materials to the prospective purchaser that do all of

the following:

“(1) Summarize the material terms and conditions of

coverage offered, including the identity of the insurer.

“(2) Describe the process for filing a claim, including

a toll-free telephone number to report a claim.

“(3) Disclose any additional information on the price,

benefits, exclusions, conditions, or other limitations

of those policies that the commissioner may by rule

prescribe.

“(b) The credit insurance agent makes all of the following

disclosures, either with or as part of each individual policy

or group certificate, or with a notice of proposed insurance,

or, if the insurance is sold at the same time and place as

the related credit transaction, in a statement acknowledged

by the purchaser in writing on a separate form,

electronically, digitally, or by audio recording:

31

Defendants contend the trial court erred because “[n]othing

in the statutory language prohibits that contemporaneous

transmission of the disclosures.” They then point to the specific

disclosure requirements of subdivisions (a) and (b) of section

1758.97. They claim: “The trial court’s opinion does not analyze

the statutory language at all, and thus cannot support the

decision to impose liability under this provision.”

It is defendants’ burden as cross-appellants to show error

on appeal. The trial court explained its understanding that the

opening provision of section 1758.97 created a requirement that

the disclosures precede the sale of the insurance. That opening

“(1) That the purchase of the kinds of insurance

prescribed in this article is not required in order to

secure the loan or an extension of credit.

“(2) That the insurance coverage offered by the credit

insurance agent may provide a duplication of

coverage already provided by a purchaser’s other

personal insurance policies or by another source of

coverage.

“(3) That the endorsee is not qualified or authorized

to evaluate the adequacy of the purchaser’s existing

coverages, unless the individual is licensed pursuant

to Article 3 (commencing with Section 1631).

“(4) That the customer may cancel the insurance at

any time. If the customer cancels within 30 days

from the delivery of the insurance policy, certificate,

or notice of proposed insurance, the premium will be

refunded in full. If the customer cancels at any time

thereafter, any unearned premium will be refunded

in accordance with applicable law.”

32

sentence provides: “A credit insurance agent shall not sell or offer

to sell insurance pursuant to this article unless all of the . . .

conditions [in subdivisions (a) through (e)] are satisfied.” (Ibid.)

In their opening brief, defendants focus on subdivisions (a)

and (b) of section 1758.97 and do not discuss the language of the

first sentence of the section at all. They focus on the wrong part

of section 1758.97. The key sentence of this section is the first

sentence: “A credit insurance agent shall not sell or offer to sell

insurance pursuant to this article unless all of the following

conditions are satisfied.” (Ibid.) Subdivisions (a) and (b) are

simply two of the conditions which must be satisfied.

Defendants do not explain how the trial court erred in

finding that the word “unless” created a precondition. Further,

the substance of subdivisions (a) and (b) of section 1758.97 do not

support defendants’ argument. The specified conditions in those

subdivisions involve information which would be relevant for the

purchaser to consider before making a decision about whether to

purchase the product. If anything, the substance of those two

subdivisions supports the interpretation that the provision of

information and disclosures is a precondition to the sale of

insurance, not some action taken afterwards to validate the sale.

Defendants also fail to explain how a contemporaneous

exchange could be achieved. Handing or sending the disclosure

information to the prospective customer at the same time the

agent begins the sales pitch is unworkable and violates the spirit

of the condition. Perhaps rare individuals can devote their full

attention to both listening to an agent’s oral sales pitch and

reading a multi-page disclosure document at the same time, but

there is no reason to believe the Legislature wrote this section

with such individuals in mind. For the average consumer, if the

33

sales pitch and the disclosures are to have any effect at all, one

must precede the other. Either the customer will listen to the

sales pitch and then read the disclosures afterwards, or read the

disclosures and hear the sales pitch afterwards, if at all. In any

event, the actual sales transaction of the product cannot precede

or occur simultaneously with the required disclosures.

Given defendants’ failure to support or explain their

contentions, we find they have waived their claim of error.

(United Grand Corp. v. Malibu Hillbillies, LLC (2019)

36 Cal.App.5th 142, 146 (United Grand) [“ ‘In order to

demonstrate error, an appellant must supply the reviewing court

with some cogent argument supported by legal analysis’ ”].)

Because our review is de novo, we nevertheless consider

this claim and find that the key word in this first sentence is the

subordinating conjunction “unless.” “Unless” is a subordinating

conjunction, the meaning of which can derive from the context in

which it is used. When the independent clause is negative,

“unless” often turns the subordinated clause into a precondition

for the occurrence of the clause. “A customer cannot rent a car

unless he or she has a driver’s license” creates a precondition for

renting the car: one must have acquired the license before renting

the car. One cannot rent the car and then go obtain a driver’s

license. Thus, in section 1758.97, satisfaction of the subdivisions

(a) and (b) requirements is a precondition to a permissible sale of

credit insurance.

In reply, defendants belatedly contend that “unless” always

means “except on the condition that” and further contend that

the condition in the subordinate clause may occur

contemporaneously with the event in the independent clause.

Thus, in their view, an agent may satisfy section 1758.97 by

34

“contemporaneous transmission” of the disclosures. We do not

consider arguments made for the first time in a reply brief.

(Owens, supra, 49 Cal.App.5th at p. 746.)

We also note that for the first time in their reply brief,

defendants contend that purchasers receiving the disclosures

“contemporaneously to signing their contracts” makes sense for

the customers because they “can review the disclosures at [their]

leisure and ‘cancel the insurance at any time,’ with ‘the premium

[to] be refunded in full’ if the customer cancels in the first

30 days.” Were we to consider this argument (Owens, supra,

49 Cal.App.5th at p. 746), we note that there is absolutely no

basis to believe the Legislature separately required this

cancellation provision to make it easier for insurance sellers to

time their disclosures so that the customers cannot read the

disclosures until after they have purchased credit insurance.

Again, for the first time in its reply brief, Adir contends the

phrase “offer to sell” in section 1758.97 precludes the creation of a

precondition in the dependent clause. It argues that requiring

complete disclosure before an offer to sell defies common sense.

Were we to consider this argument (Owens, supra,

49 Cal.App.5th at p. 746), we note Adir relies on a particular

definition of “offer”: a “ ‘ “ ‘manifestation of willingness to enter

into a bargain.’ ” ’ ” (See Donovan v. RRL Corp. (2001) 26 Cal.4th

261, 271 (Donovan).) The full definition of “offer” in Donovan is

“ ‘ “ ‘the manifestation of willingness to enter into a bargain, so

made as to justify another person in understanding that his

assent to that bargain is invited and will conclude it.’ ” ’ ” (Ibid.)

Given this definition, it is easy to see how the required complete

disclosure could occur before an offer to sell is made. An agent

could simply ask if the customer is interested in learning about

35

“account and product protection” (the term used on at least one

Adir brochure) without providing any details. This would not

justify the customer in understanding that an affirmative

response would result in the purchase of such protection. 12 If the

agent did receive an affirmation response, the agent could then

make the disclosures required by section 1758.97, subdivisions (a)

and (b) before consummating the sale.

This understanding is also consistent with the Legislature’s

purpose in enacting Insurance Code, Article 16: to protect

consumers. Defendants’ interpretation, by contrast, is more

beneficial to sellers than to consumers. To adopt their argument,

we would have to find the Legislature intended to benefit

insurance sellers by permitting them to withhold relevant

information about the insurance until after the sale is complete.

We decline to so find.

Defendants contend that even if presale disclosure is

required, the trial court “entirely failed to consider a significant

change in Curacao’s disclosure methods in December of 2020. At

that time, Curacao transitioned all sales procedures to a

contactless process, making enrollment available on a tablet or a

smartphone.” Defendants contend this process requires

customers to read the disclosures before enrolling in AGP Plus.

Defendants conclude this omission requires reversal.

12 As the Supreme Court pointed out in Donovan, “The

determination of whether a particular communication constitutes

an operative offer, rather than an inoperative step in the

preliminary negotiation of a contract, depends upon all the

surrounding circumstances.” (Donovan, supra, 26 Cal.4th at

p. 271.)

36

The trial court may well have chosen not to discuss the

contactless system because defendants provided no evidence of its

complete contents. Put differently, defendants offered evidence

that they had changed the format of their disclosure methods, but

did not offer admissible evidence that the timing of the

disclosures, as established by the People, had changed.

Defendants’ witness who testified about the contactless system

relied on an exhibit which did not show all the pages (screens) of

the system. When the witness tried to testify to the contents of

the screens which were not shown in the exhibit, the People

objected. The trial court ruled the witness could “testify to the

general subject matter of the screens, just not any specifics.”

III. Tolling Agreement

Defendants contend the trial court failed to apply the

statute of limitations to exclude all violations that predate

February 19, 2016 from its damage calculations. They

acknowledge they entered into this stipulation of fact with the

People: “The parties agreed to toll the four-year statute of

limitations set forth in Business & Professions Code section

17208 with the effective date of May 20, 2016, which the parties

agree extends the relevant period for the People’s claims

beginning May 20, 2012.” Defendants contend, however, “[r]ead

in context” this stipulation “has nothing to do with the timeliness

of the Insurance Code claims. The stipulated fact simply reports

on the existence of a tolling agreement that was in fact entered

on May 20, 2016.” Defendants argue the parties could not have

agreed in 2016 to toll claims that did not yet exist. They also

appear to contend that tolling is a legal issue, not a factual one.

Apart from Business and Professions Code section 17208,

defendants cite no legal authority at all to support their claims.

37

For that reason alone, we find the claim waived. (United Grand,

supra, 36 Cal.App.5th at p. 146.)

Assuming for the sake of argument that there is no waiver,

we would choose to apply the doctrine of judicial estoppel and

decline to consider this claim. “ ‘Judicial estoppel prevents a

party from asserting a position in a legal proceeding that is

contrary to a position previously taken in the same or some

earlier proceeding. The doctrine serves a clear purpose: to

protect the integrity of the judicial process.’ ” (Jackson v. County

of Los Angeles (1997) 60 Cal.App.4th 171, 181 (Jackson).) “ ‘The

gravamen of judicial estoppel is not privity, reliance, or prejudice.

Rather, it is the intentional assertion of an inconsistent position

that perverts the judicial machinery.’ ” (Id. at p. 183.)

“ ‘ “Judicial estoppel is ‘intended to protect against a litigant

playing “fast and loose with the courts.” ’ ” ’ ” (Id. at p. 181.)

Application of the doctrine is discretionary. (Koo v. Rubio’s

Restaurants, Inc. (2003) 109 Cal.App.4th 719, 735.) One reason

to apply the doctrine is to “ ‘preclude[] a party from gaining an

advantage by taking one position, and then seeking a second

advantage by taking an incompatible position.’ ” (Ibid., fn.

omitted.)

The doctrine applies when “(1) the same party has taken

two positions; (2) the positions were taken in judicial or

quasi-judicial administrative proceedings; (3) the party was

successful in asserting the first position (i.e., the tribunal adopted

the position or accepted it as true); (4) the two positions are

totally inconsistent; and (5) the first position was not taken as a

result of ignorance, fraud, or mistake.” (Jackson, supra,

60 Cal.App.4th at p. 183.) All of those requirements are satisfied

here.

38

Defendants entered into a series of stipulated facts before

trial. In stipulated fact No. 30, they agreed to the position that

tolling applied to the claims and violations to be adjudicated at

trial. The stipulation itself contains no limitations on the claims

or violations covered by the tolling. Even assuming for the sake

of argument that the stipulation could be understood as referring

to a separate written tolling agreement, nothing in the

stipulation indicates that such an agreement contains any

relevant limitations on the claims or violations covered by the

agreement.

It is undisputed defendants entered into the factual

stipulations in an attempt to shorten the projected length of the

trial and obtain an earlier trial date. This strategy was

successful and they received an earlier trial date.

There is nothing to suggest defendants took this position

out of ignorance, fraud or mistake. At the time they entered into

the stipulation, they knew the only claims remaining to be tried

involved the predicate Insurance Code and Unruh Act violations

for the UCL claim. In addition to the tolling stipulation,

defendants entered into three other stipulations of fact about

evidence related to the People’s insurance claims going back to

2012. During trial, defendants continued to take the position

that tolling applied to the claims on trial. In opening statements,

attorneys for defendants referred to “2012 until this year” as “the

relevant time period of this case.” They also failed to object to

evidence showing they had committed violations before 2016.

Shortly after trial, in their objection to the trial court’s

proposed statement of decision about the number of Insurance

Code violations, defendants relied on the stipulation to support

their objection without in any way indicating that the stipulation

39

was invalid or limited. It was only after the trial court issued its

final statement of decision imposing a fine for each sale of a

credit insurance policy that defendants changed their position on

tolling and argued tolling did not apply to the insurance claims

and violations. This position is totally inconsistent with their

pretrial position. Given that about half of the fines arose from

violations before 2016, defendants were clearly seeking a second

advantage from this change of position.

IV. Azarkman’s Personal Liability

The trial court found Azarkman personally liable for

Curacao’s unlawful business practices “because he has complete

control over those practices, he was aware of those unlawful

business practices, and he has permitted those practices to

continue. He is also liable for aiding and abetting Curacao’s

unlawful business practices.”

More specifically, the trial court found: “The evidence

showed that Ron Azarkman controls Curacao and has controlled

the company for years. . . . Ron Azarkman is currently the sole

owner of Curacao either directly or through entities he owns. . . .

Mr. Azarkman and his personal trust have been the only two

members of the LLC that runs Curacao and receive all of the

company’s distributions. . . . [¶] Ron Azarkman is also the Chief

Executive Officer of Curacao and sits alone atop the entire

corporate organization. . . . As the CEO, Mr. Azarkman sets the

short- and long-term strategies of the company, sets the tone for

and monitors the margins, and receives and reviews monthly

profit and loss reports, balance sheets, and daily sales

reports. . . . As he testified, Mr. Azarkman has ‘the authority to

do anything in the company.’ ”

40

As the trial court explained: “The principals or executives

of a company are directly liable for the company’s violations of

the Unfair Competition Law where they have ‘control over the

operations of the business,’ were ‘informed’ about the practices at

issue, and permitted those practices to continue. (People v.

Toomey (1984) 157 Cal.App.3d 1, 15; People v. Conway (1974)

42 Cal.App.3d 875, 886; People v. First Federal Credit Corp.

(2002) 104 Cal.App.4th 721, 735; People [ex rel. Harris] v. Sarpas

(2014) 225 Cal.App.4th 1539, 1564.) Actual knowledge of the

unlawful practices is not required where the principal ‘reasonably

should have known’ that the company engaged in the challenged

acts or practices. (People v. Dollar Rent-A-Car Systems, Inc.

(1989) 211 Cal.App.3d 119, 132.) [¶] Company principals and

executives can also be held liable for aiding and abetting Unfair

Competition Law violations. [Citations.] [¶] Because the Unfair

Competition Law imposes strict liability, it is irrelevant for

purposes of liability whether the principal or executive knew the

conduct was illegal; it is sufficient to show that the principal or

executive knew the conduct was occurring and permitted it to

continue. (See Hewlett[ v. Squaw Valley Ski Corp. (1997)]

54 Cal.App.4th [499,] 520 [holding that where the defendant

intended to cut down trees, ‘the fact that it may have believed its

conduct was lawful . . . is not a defense’ to liability under the

UCL’s unlawful prong].)”

The trial court discussed Azarkman’s long-standing

knowledge of AGP sales structure: “Mr. Azarkman was aware

that Curacao stores and associates had goals for services, which

included the sale of credit property insurance and received sales

reports that show credit insurance sales broken down by

store. . . . Mr. Azarkman was also aware that Curacao attached

41

bonuses to those services goals.” The trial court specifically

found: “AGP was enormously profitable for the company and for

Mr. Azarkman personally, and any contention that he wasn’t

aware that Curacao was paying commissions to its unregistered,

unlicensed employees for the sale of credit property insurance is

not credible.”

This claim involves questions of law and the application of

law to essentially undisputed facts. Our review is de novo.

(Ashford Univ., supra, 100 Cal.App.5th at p. 518.)

Azarkman contends the trial court erred in finding him

personally liable for the UCL violations because a “defendant’s

liability must be based on his personal ‘participation in the

unlawful practices’ and ‘unbridled control’ over the practices that

are found to violate section 17200.” (Emery v. Visa Internat.

Service Assn. (2002) 95 Cal.App.4th 952, 960 (Emery), quoting

People v. Toomey, supra, 157 Cal.App.3d at p. 15 (Toomey).)

Azarkman contends he did not personally participate in the sale

of AGP Plus and so cannot be held personally liable.

In Emery, the discussion involves whether a corporation

(VISA) could be held liable for the acts of merchants with which

it had no relationship and over which it had no control. (Emery,

supra, 95 Cal.App.4th 952.) As the Emery court also noted, the

evidence showed that VISA was unaware of the acts of these

merchants. Unsurprisingly, the court found no basis to hold

VISA liable. Given this factual context, the quotes in Emery from

Toomey are at best dicta.

In Toomey itself, the court does refer to “personal

participation” but it also clearly states: “His position in the

corporation and operation of the business subjects him to liability

for misleading solicitations made by his employees. (People v.

42

Conway, supra, 42 Cal.App.2d [at p.] 886.)” (Toomey, supra,

157 Cal.App.3d at pp. 14–15.) This reference to Conway comes

immediately after the Toomey court had cited People v. Conway

for the proposition that “it is settled that a managing officer of a

corporation with control over the operation of the business is

personally responsible for acts of subordinates done in the normal

course of business. (People v. Conway[, at pp.] 885–886; People v.

International Steel Corp. (1951) 102 Cal.App.2d Supp. 935, 942.)

In [People v.] Conway the court found the evidence ‘sufficient to

show that appellant, . . . was in a position to control the activities

of the dealership and thus could be held criminally liable for false

advertising.’ ” (Toomey, at p. 15.)

Azarkman’s reliance on People ex rel. Harris v. Sarpas,

supra, 225 Cal.App.4th 1539 (Sarpas) and People v. JTH Tax,

Inc. (2013) 212 Cal.App.4th 1219 (JTH Tax) is similarly

misplaced.

In Sarpas, one of the owners of the business claimed he

could not be held liable because he did not personally participate

in the calls or marketing scheme that were the basis of the UCL

violations. The court stated: “Liability under the UCL . . . must

be based on the defendant’s participation in or control over the

unlawful practices found to violate [Business and Professions

Code] section 17200 or 17500.” (Sarpas, supra, 225 Cal.App.4th

at p. 1563, italics added.) The Court of Appeal agreed with the

trial court that: “ ‘The evidence at trial established that Sarpas

and Nazarzai were each active participants in the day-to-day

operations of USHA, managed the business, jointly owned USHA,

and split the profits from USHA. They are thus directly liable for

the actions of the company and liable for their failure to prevent

43

the deceptive, illegal, and unfair acts of their agents, independent

contractors, and employees.’ ” (Ibid.)

We are baffled by Azarkman’s reliance on JTH Tax, a case

which addressed whether a franchisor can be vicariously liable

under an agency theory for its franchisees’ illegal advertising.

(JTH Tax, supra, 212 Cal.App.4th at p. 1243.) There are no such

issues in this case.

Azarkman next presents a straw man argument contending

that “ ‘[K]nowledge of . . . operations’ alone does not permit

liability. (Sea Horse Ranch, Inc. v. Superior [Court] (1994)

24 Cal.App.4th 446, 457[, citing] People v. [International] Steel

Corp.[, supra,] 102 Cal.App.2d [at pp.] Supp. [942–943].)” The

trial court in no way premised its ruling on Azarkman’s

knowledge alone. The full quote from Sea Horse Ranch is

consistent with the standard in this case: “the corporate secretary

was found not liable; although he had knowledge of the burning

operations, he had no control over them.” (Sea Horse Ranch, at

p. 457.)

Finally, Azarkman argues “no case has ever held that the

second fact—that Azarkman was the chief executive of the

company and generally controlled its operations—is enough to

establish liability in the absence of evidence that the executive

directed and personally participated in the specific unlawful

program.” It can be difficult to establish a negative, but it is

worth noting Azarkman does not cite any cases supporting his

claim that “general” control is not sufficient. Regardless, the trial

court found far more than “general” control by Azarkman, as set

forth above.

44

DISCUSSION OF APPEAL BY THE PEOPLE

I. Unruh Act Fees

The People contended defendants’ sales of AGP 13 violated

the Unruh Act, specifically Civil Code sections 1805.4 and 1810.4.

They argued these two sections of the Civil Code permit holders

of retail installment contracts or accounts to charge fees,

expenses and other charges (collectively fees) specifically

authorized by the Unruh Act. The trial court concluded that

defendants’ practice of charging their credit customers for AGP

did not run afoul of the Unruh Act. It found that any Unruh Act

limitation on fees applied only to fees included in the actual

agreement between the parties which created the credit

relationship, that is, the retail installment agreement, so that

sellers were free to charge other fees, such as AGP, if the buyer

agreed. The People contend the trial court erred in so ruling.

As the appeal raises a question as to how these statutes

apply to undisputed facts, our review is de novo. (Poole v. Orange

County Fire Authority (2015) 61 Cal.4th 1378, 1384.) We hold

Civil Code sections 1805.4 and 1810.4 limit all permissible fees to

only those specifically authorized by the Unruh Act.

The parties’ disagreement centers on the meaning of the

clause beginning with “no fee” in Civil Code section 1805.4, and

the sentence beginning with “[n]o fee” in Civil Code section

1810.4. Civil Code section 1805.4, which applies to installment

contracts, provides in pertinent part: “The finance charge shall be

inclusive of all charges incident to investigating and making the

13 References here to AGP include both AGP Basic and AGP

Plus.

45

contract and for the extension of the credit provided for in the

contract, and no fee, expense or other charge whatsoever shall be

taken, received, reserved or contracted for except as otherwise

provided in this chapter.” (Ibid., italics added.) The section then

goes on to permit a bad check fee of not more than $15. (Ibid.)

Civil Code section 1810.4, which applies to installment

accounts, provides in pertinent part: “The finance charge shall

include all charges incident to investigating and making the

retail installment account. No fee, expense, delinquency,

collection, or other charge whatsoever shall be taken, received,

reserved, or contracted by the seller or holder of a retail

installment account except as provided in this section.” (Ibid.,

italics added.) That section then goes on to permit the same bad

check fee allowed for retail installment contracts in Civil Code

section 1805.4 as well as an attorney fee shifting agreement and

an annual fee of not more than $15 for retail installment

accounts for which a credit card is issued. (Id., § 1810.4.)

The trial court characterized the issue as follows: “The

fundamental disagreement between the parties is whether both

sections are only directed toward fees that are incident to

investigating and making the contract and for the extension of

the credit provided for in the contract. If they are only directed

toward fees that are incident to investigating and making the

contract and for the extension of the credit provided for in the

contract, the parties are free to voluntarily enter into other

agreements that are not terms or conditions of extending credit.

If they are intended to be more expansive, AGP might be

prohibited.”

46

This issue framing relied upon an implicit assumption that

the phrase “incident to . . . making the contract and for the

extension of the credit provided for in the contract” refers to the

terms or conditions of the initial retail installment agreement.

The trial court then found: “The limitation on ‘no fee,

expense or other charge’ is in the same sentence as ‘incident to

investigating and making the contract.’ By its plain terms, the

provisions are related to each other and the ‘no fee, expense, or

other charge’ language refers to ‘charges incident to investigating

and making the contract.’ There is no indication by the plain

terms that what the [L]egislature really meant was for ‘no fee,

expense or other charge’ unrelated to ‘charges incident to.’ The

statute restricts fees, expenses and other charges that are

incident to investigating and making the contract.”

The trial court then found its interpretation was

“confirmed” by the language used to authorize the other fees or

expenses. The trial court found that “[e]ach of these by their

terms are related to ‘contract’ formation in that they would be

agreements reached at the time credit was extended, but they

cannot be included in the finance charge because they are

unknown future charges.”

As this quoted discussion shows, the trial court based its

analysis almost entirely on Civil Code section 1805.4, which is

quite similar to Civil Code section 1810.4, but not identical to it.

Civil Code section 1805.4 uses the phrase “for the extension of the

credit provided for in the contract” while Civil Code section

1810.4 does not. The “no fee, expense or other charge” provision

in Civil Code section 1805.4 is part of one continuous sentence,

while the provision in Civil Code section 1810.4 is used in a

separate sentence.

47

The trial court did not discuss the absence of the phrase

“extension of the credit” from Civil Code section 1810.4. This is a

significant omission by the trial court, which relies heavily on the

concept of “extending credit” in its analysis of the two sections.

The trial court did recognize that the “no fee, expense or

other charge” provision was in a separate sentence in Civil Code

section 1810.4, 14 but found that the provision was nonetheless

“reasonably interpreted as related [to] the ‘incident to’ language.”

The trial court found that to interpret the provision otherwise

would make it inconsistent with Civil Code section 1805.4 and

canons of statutory interpretation which indicate that when the

same words are used they should be interpreted consistently.

(See In re Marriage of Pinto (1972) 28 Cal.App.3d 86, 89 [holding

that “When statutes are in pari materia, the interpretation of

similar phrases or sentences in one controls the interpretation of

virtually the same phrases or sentences in the other” (italics

omitted)].)

To reach its conclusion, however, the trial court did not rely

on the meaning of the words in the “no fee, expense or other

charge” provisions. It relied on the placement of that provision in

the same sentence as the “incident to investigating and making

the contract” language in Civil Code section 1805.4. There is no

such same sentence placement on which to rely in Civil Code

section 1810.4. Presumably, if the trial court had considered

Civil Code section 1810.4 first, it would have had to reach a

different conclusion as to the meaning of the “no fee, expense or

other charge” clause, because that clause is found in a separate

14 More precisely, Civil Code section 1810.4 refers to “[n]o fee,

expense, delinquency, collection, or other charge.” (Ibid.)

48

sentence, and there is nothing in the text of the section to

indicate the Legislature intended the sentences to be read

together.

The trial court did not explain its rationale for giving

primacy to the structure of Civil Code section 1805.4, and we see

none. The two sections at issue are both found in the original bill

as enacted and the structure of the relevant language has not

changed since. They are essentially parallel provisions. Civil

Code section 1805.4 discusses the finance charge and “no fee,

expense or other charge” provision for retail installment

contracts, while Civil Code section 1810.4 discusses it for retail

installment accounts.

As was the case with Civil Code section 1805.4, the trial

court also relied on the reference in Civil Code section 1810.4 to

other fees being allowed “as long as they are ‘provided in this

section[,]’ i.e. meaning within section 1810.4” to support its

interpretation. In this case, the trial court found that the Unruh

Act provided for “at least one other fee that is not in [Civil Code]

section 1810.4: the cost of insurance ([Civ. Code,] § 1810.5).”

(Boldface omitted.) The trial court concluded that to be

consistent with Civil Code section 1810.5, Civil Code section

1810.4 must be read to restrict only fees, expenses and other

charges that are incident to investigating and making the

contract.

A. Charges Incident to Investigating and Making the

Contract

The trial court and the parties focus on whether the phrase

“charges incident to investigating and making the contract”

applies to the “no fee, expense or other charge” provision. Put

differently, the trial court found the phrases “no fee, expense or

49

other charge” and “[n]o fee, expense, delinquency, collection, or

other charge” to be ambiguous and looked to the canons of

statutory construction to interpret those phrases. 15 The trial

court apparently sees no ambiguity in the phrase “charges

incident to investigating and making the contract” because the

trial court provides no serious analysis of its meaning. We view

these two phrases differently.

As in any case involving statutory interpretation, “our

primary task is determining legislative intent. [Citation.] In

doing so, we ‘look first to the words of the statute, “because they

generally provide the most reliable indicator of legislative

intent.” ’ [Citations.] Where a statutory term ‘is not defined, it

can be assumed that the Legislature was referring to the

conventional definition of that term.’ [Citations.] We thus give

the words in a statute ‘their plain and commonsense meaning.’ ”

(Heritage Residential Care, Inc. v. Division of Labor Standards

Enforcement (2011) 192 Cal.App.4th 75, 81–82.)

“The plain meaning controls if there is no ambiguity in the

statutory language. [Citation.] If, however, ‘the statutory

language may reasonably be given more than one interpretation,

“ ‘ “courts may consider various extrinsic aids, including the

purpose of the statute, the evils to be remedied, the legislative

history, public policy, and the statutory scheme encompassing the

statute.” ’ ” ’ ” (Cornett, supra, 53 Cal.4th at p. 1265.)

15 We infer this ambiguity finding from the trial court’s

recourse, mentioned above, to the stated extrinsic aid of in pari

materia which is appropriate if a statute is ambiguous. (See

Yassin v. Solis (2010) 184 Cal.App.4th 524, 536.)

50

Although the trial court does not reference it, the trial court

appears to be applying the doctrine of noscitur a sociis (it is

known by its associates), which is the principle that “ ‘ “the

meaning of a word may be enlarged or restrained by reference to

the object of the whole clause in which it is used.” ’ ” (Dyna-Med,

Inc. v. Fair Employment & Housing Com. (1987) 43 Cal.3d 1379,

1391, fn. 14.) However, that principle is “applicable to terms that

are ‘associated’ by grouping or serial enumeration in the same

phrase or clause, not to terms that are set apart in different

clauses for apparent disparate treatment.” (Texas Commerce

Bank v. Garamendi (1992) 11 Cal.App.4th 460, 473 (Texas

Commerce).) The principle does not apply when a statute “sets

the two terms apart in separate clauses with different qualifying

phrases.” (See id. at pp. 473–474.)

The latter situation is the one present here. Even if we

were to treat Civil Code section 1805.4 as using a serial

enumeration of permissible charges under the Unruh Act, this

section clearly places this enumeration in two separate clauses

with different qualifying phrases. The first clause uses

inclusionary language (“shall be inclusive” and “all charges”)

while the second clause uses exclusionary language (“no fee . . .

except”). The language shift alone creates a dichotomy. The

statute gives disparate treatment to the two clauses. The first

clause lists a specific component of a specific permissible charge

(the finance charge), while the second clause refers the reader to

other sections of the Unruh Act to determine the nature and

components of the other (unspecified) permissible charges.

Again, they are dichotomous.

51

For similar reasons, we do not find applicable the doctrine

of ejusdem generis, as suggested by defendants. That doctrine

instructs that when a statute contains a list or catalogue of items,

a court should determine the meaning of each by reference to the

others, giving preference to an interpretation that uniformly

treats items similar in nature and scope. (In re Corrine W. (2009)

45 Cal.4th 522, 531.) It generally does not apply when there are

two clauses that are dichotomous. (See Texas Commerce, supra,

11 Cal.App.4th at pp. 472–473.) In contrast, “[c]ases typically

apply ejusdem generis to phrases that enumerate several specific

items followed by a general reference to ‘other . . .’ or ‘other

materials . . . .’ ” (Id. at p. 473.) Here, the “fees, expenses and

other charges” are not “general words” as defendants claim; they

are explicitly given a specific meaning in other parts of the

Unruh Act. Similarly, “finance charge” has a fixed definition

elsewhere in the Unruh Act, in Civil Code section 1802.10. There

is no reason to ignore these other sections limiting, defining

and/or describing fees and charges simply because the fees and

charges are listed together in one section.

To put the matter in more everyday terms, if a cookie shop

had a menu stating that all chocolate chip cookies shall be made

with walnuts and no cookies will be sold except as listed on the

menu, a reasonable customer would not expect that all cookies on

the menu were made with walnuts. The customer would look at

the menu to determine the ingredients of the other cookies.

A more fundamental problem with the trial court’s

interpretation is that the trial court does not consider what the

phrase “charges incident to investigating and making the

contract” means. We find that to be the ambiguous phrase, not

the “no fee” phrase. What would “investigating . . . the contract”

52

mean? How does one investigate a document? The most likely

meaning is investigating the prospective buyer’s

creditworthiness, but that is an indirect way of phrasing it. The

verb “to make” is often used in connection with the creation of

something physical, indeed as a synonym of create or produce,

and so could refer to the act of creating a physical (or digital)

contract document. In the law, “making” a contract very often

refers to the last act necessary to validate the contract, that is

acceptance. (See, e.g., C.H. Parker Co. v. Exeter Refining Co.

(1938) 26 Cal.App.2d 610, 612–613.) What costs would be

incident to a buyer’s acceptance of the contract?

These ambiguities make it appropriate to refer to the

legislative history of the Unruh Act. (Cornett, supra, 53 Cal.4th

at p. 1265.)

Both sections were included in the original enactment of

the Unruh Act and have remained essentially unchanged since.

Thus, we consider first the legislative history of the original

enactment of the Unruh Act.

B. Legislative History of the Finance Charge Structure

The “charges incident to investigating and making the

contract” are part of the finance charge, and so we look to the

history of the finance charge. As originally enacted, the Unruh

Act imposed specific limits on the amount of a finance charge,

then referred to as a service charge. Civil Code section 1805.1

specified the maximum service charge a seller could charge for a

retail installment contract as percentages of the balance owed,

with minimum charges defined in dollars. Civil Code section

1810.4 did the same for retail installment accounts.

Both the preliminary and final reports of the Subcommittee

on Lending and Fiscal Agencies for the Unruh Act recognize that

53

sellers incur administrative costs in creating the credit

relationship and the documents memorializing that relationship.

The preliminary report states: “Realizing that certain

administrative costs are incurred in negotiating and establishing

accounts which would not be defrayed in contracts of small

amount or short maturities by the foregoing rates, this committee

recommends minimum credit service charge rates of $12 for

contracts with maturities of more than eight months, and $10 if

the contract has maturities of eight months or less.” (Assem.

Interim Com. on Finance and Insurance, Preliminary Rep. of

Subcommittee on Lending and Fiscal Agencies (Mar. 1958)

15 Assem. Interim Com. Rep. (1957–1959) No. 19, p. 12, Appen.

To Assem. J. (1958 Reg. Sess.) (Assembly Interim Committee

Preliminary Report).) Relatedly, for revolving accounts, the

report recommended allowing a rate of 1.5 percent for the first

$1,000 of the balance and a rate of 1 percent for the portion of the

balance over $1,000. (Id. at pp. 12–13.) The term “credit service

charge” was later shortened to service charge. This rate

structure was reflected in Civil Code sections 1805.1 and 1810.3

of the proposed bill attached to the preliminary report. (Assem.

Interim Com. Preliminary Rep., at pp. 24, 29.)

The final report also discusses the administrative costs of

establishing accounts: “The merit in a rate schedule which

reduces as the amount being financed increases, lies in the fact

that the transaction cost of handling is no greater on a contract

for more than $1,000 than it is on a contract for only $100 except

for the cost of investigating the buyer’s credit standing. . . .

[¶] . . . [¶] Minimum rates are provided by [Civil Code] [s]ection

1805.1[, subdivision] (c) for the purpose of absorbing acquisition

costs, which include the costs of credit investigation and

54

processing the documents involved in setting up the account.”

(Assem. Interim Com. on Finance and Insurance, Final Rep. of

Subcommittee on Lending and Fiscal Agencies (Mar. 1959)

15 Assem. Interim Com. Rep. (1957–1959) No. 22, p. 18, Appen.

To Assem. J. (1959 Reg. Sess.) (Assembly Interim Committee

Final Report).) Civil Code section 1810.3 of the attached

proposed bill also reflected this rate structure.

Civil Code sections 1805.1 and 1810.3 were adopted intact

from the draft proposed bill attached to the final report. (Civ.

Code, § 1810.3 was renumbered as Civ. Code, § 1810.4.)

To summarize: the drafters intended for sellers to be

compensated for the costs of negotiating, investigating buyers,

and setting up accounts through the structure of the service

charge (now called the finance charge). This purpose would

generally be unknown to most sellers, who are unlikely to have

obtained and read the subcommittee reports.

Thus, we conclude that the statement “finance charge . . .”

is simply an explanation that the administrative costs of setting

up the agreement between the parties are (literally) included in

the finance charge. Put differently, the administrative costs of

setting up the agreement cannot be separately charged by the

seller in addition to the finance charge, the purpose of which is to

compensate the seller for these costs.

Given that the phrase “investigating and making the

contract” does not refer broadly to setting the terms and

conditions of the retail installment agreement, the phrase cannot

function to restrict the “no fees clause” only to fees specifically

included in the retail installment agreement.

55

C. “Extension of the Credit Provided”

The trial court relied heavily on the phrase “extension of

the credit provided for in the contract” in the phrase “all charges

incident to investigating and making the contract and for the

extension of the credit provided for in the contract.” The trial

court concluded that phrase referred to the initial decision to

extend credit to a buyer and so related to the original terms and

conditions of the retail installment agreement. The phrase

“extending credit” can mean providing credit. Here, however, the

phrase refers to credit “provided for in the contract.” If the credit

was provided for in the contract, what charges would be incident

to actually extending the credit? And, as we have noted, the trial

court did not consider the omission of the phrase from Civil Code

section 1810.4. We find the phrase ambiguous in its context.

Accordingly, we refer to the legislative history.

Although the phrase has been in Civil Code section 1805.4

since the first proposed draft bill attached to the preliminary

report, there is no discussion of the specific phrase “extension of

the credit” in either the preliminary or final report. There is also

no discussion in the legislative history of the omission of the

phrase from Civil Code section 1810.4.

The only reference in the reports to extending “credit” is a

passing one in a section of the final report entitled “GENERAL

STATEMENT AND OBSERVATIONS.” (Assem. Interim Com.

Final Rep., supra, at p. 12.) The report observes: “It is a

time-honored principle that consumer credit should be extended

to those who are entitled to it.” (Ibid.)

In contrast, the “extension” with which the subcommittee

was concerned was the extension of payments. There are several

references to abuses of sellers in connection with such extensions

56

in the reports. The reports, however, do not use the word “credit”

in these discussions. 16

The drafters did place a provision in both proposed draft

bills and in the enacted bill which governs the extension of

payments. As enacted, Civil Code section 1807.1 provided: “The

holder of a retail installment contract may, upon agreement with

the buyer, extend the scheduled due date or defer the scheduled

payment of all or of any part of any installment or installments

payable thereunder.” (Civ. Code, § 1807.1, subd. (a), italics

added.) “[T]he agreement for such extension or deferment must

be in writing and signed by the parties thereto.” (Ibid., italics

added.)

Understanding “extension of the credit provided” as

referring to extension of payments under Civil Code section

1807.1 would explain the omission of the phrase from Civil Code

section 1810.4. That section is concerned with retail installment

accounts. Civil Code section 1807.1 permitted the extension of

payments for retail installment contracts. Thus, it would make

16 In the preliminary report, one of the 12 concerns identified

by the drafters used the term extension: “Arbitrary and

unregulated charges for payment extensions.” A second concern

uses the word extended: “Failure to properly credit the customer

with the unearned portion of the finance charge when contracts

are extended, consolidated or when subsequent purchases are

added to an existing contract.” (Assem. Interim Com.

Preliminary Rep., supra, at p. 7.) In the final report, the word

extension appears only in the following section, again as an area

needing protection: “REFINANCING AND EXTENSIONS [¶]

Charges for such arrangements are provided in connection with

installment contracts, with limitations on the rate of charge.”

(Assem. Interim Com. Final Rep., supra, at p. 11.)

57

sense for the phrase “extension of the credit” to appear in Civil

Code section 1805.4, which applies to retail installment contracts,

and not in section 1810.4 which applies to retail installment

accounts.

This understanding of “extension of the credit provided”

would refer at most to one component of one charge in a retail

installment agreement. Like the “investigating and making”

charge, it does not refer to or encompass all the terms and

conditions of that agreement. Thus, it cannot limit the no fee

clauses to those terms and conditions provided in that agreement.

D. Sections Referenced in Civil Code Sections 1805.4

and 1810.4

To support or confirm their interpretation of the phrase

“charges incident to investigating and making the contract,” the

trial court and defendants rely on the code sections referenced in

the “no fee, expense or other charge” clause of Civil Code section

1805.4 and what they believe are conflicts between the restriction

of Civil Code section 1810.4 to fees etc. provided “in [that]

section” and two other sections. We have rejected that

interpretation. We do not find that the limitations in Civil Code

sections 1805.4 and 1810.4 render the “no fee” provisions

ambiguous.

1. Civil Code Section 1805.4

The trial court relied on the code sections which are

referenced in the “no fee, expense or other charge” clause to

“confirm” its interpretation of the “charges incident to

investigating and making the contract” clause.

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The trial court noted: “[Civil Code] [s]ection 1805.4

specifically allows retailers to contract for other fees or expenses

that are ‘provided in this chapter.’ The other expenses allowed

for in the chapter are: a delinquency charge that is included in

the contract ([Civ Code,] § 1803.6 [‘a contract may provide’]),

dishonored check fee ‘in connection with’ the contract ([Civ Code,]

§ 1805.4 [‘issued in connection with the retail installment

contract’]), and cost of insurance if any ‘is included in the

contract’ ([Civ Code,] § 1803.5). Each of these by their terms are

related to ‘contract’ formation in that they would be agreements

reached at the time credit was extended, but they cannot be

included in the finance charge because they are unknown future

charges.”

Only two of the three provisions require the fee to be

included in the contract. We see no requirement that the

dishonored check fee be agreed to by the parties and included in

their contract; the section simply states it authorizes the “seller

or holder of a retail installment contract may charge and collect a

fee.” (Civ. Code, § 1805.4.) The only limitation is that the check

be issued in connection with the retail installment account.

Thus, the trial court’s reasoning that this provision is ambiguous

is not persuasive.

2. Civil Code Section 1810.4

As we mention above, the trial court found an anomaly

when it compared Civil Code sections 1810.4 and 1810.5. Civil

Code section 1810.4 limits fees to those allowed in that section

(that is in section 1810.4 itself), but Civil Code section 1810.5

permits the buyer to be charged for insurance. The trial court

found the only way to “harmonize” these two sections was to limit

the “no fee” provision in section 1810.4 to fees and other charges

59

contained in the retail installment agreement. Thus, in the trial

court’s view, all other (later or separate) fees, including for

insurance, would be permitted.

We do not think this solves the problem. Civil Code section

1810.5 requires conformance with Civil Code section 1803.5 and

Civil Code section 1803.5 permits the cost of insurance to be

included in the contract. We also find the People’s explanation

more persuasive.

The Unruh Act was prompted by and intended to curb

abusive practices by retail installment sellers and finance

companies. The Legislature found buyers suffered “ill treatment

at the hands of installment sellers or finance companies.”

(Assem. Interim Com. Final Rep., supra, at p. 9.) Sellers engaged

in “harsh practices,” including “excessive amounts [being] exacted

from the consumer” in finance charges, delinquency and

collection charges in “whatever amount the traffic will bear,” and

attorney fees and court costs charged to the debtor’s account

“although they are not always actually incurred and are not

always paid over to an attorney.” (Id., at pp. 9–10.)

Civil Code section 1810.4 provides: “No fee, expense,

delinquency, collection, or other charge whatsoever shall be

taken, received, reserved, or contracted by the seller or holder of a

retail installment account.” (Ibid., italics added.) This provision

provides limits on a seller who is taking, receiving, reserving or

contracting for the seller’s own retail installment account, which

is consistent with the Legislature’s intent to curb excessive or

fictitious charges by sellers.

60

Under Civil Code sections 1810.5 and 1803.5, the seller is

not taking, receiving or reserving a fee for the seller’s retail

installment account. 17 Civil Code section 1803.5, incorporated by

reference into Civil Code section 1810.5, provides that “[t]he

amount, included for such insurance, shall not exceed the

premiums chargeable in accordance with rate fixed for such

insurance by the insurer.” (Civ. Code, § 1803.5, subd. (b), italics

added.) Thus, we agree with the People that Civil Code section

1810.5, together with Civil Code section 1803.5, permits passing

through actual costs of insurance provided by a third-party

insurer. We note that Civil Code section 1803.5 requires the

seller to provide a copy of the insurance policy to the buyer.

Again, the seller is acting as a conduit between the insurance

provider and the buyer. Sellers acting as conduits do not present

the same potential for abuse as sellers acting for their own

account.

Reading Civil Code section 1810.4 as restricting only

amounts set and retained by the seller or holder for its own

account harmonizes these two statutes without creating an

internal conflict. (California Mfrs. Assn. v. Public Utilities Com.

(1979) 24 Cal.3d 836, 844 [“Words must be construed in context,

and statutes must be harmonized, both internally and with each

other, to the extent possible.”].) It also honors the manifest

legislative purpose and heeds our Supreme Court’s admonition

17 It is true that there must be an agreement between the

seller and the buyer concerning the insurance, but again, the

seller is not contracting for a fee for his own account. The

contract is fundamentally between the insurer and the buyer: the

insurer provides insurance in exchange for a premium from the

buyer.

61

that the provisions of the Unruh Act “should be liberally

construed to protect consumers, with a view toward expanding,

rather than limiting, its coverage.” (King v. Central Bank (1977)

18 Cal.3d 840, 846.) 18

Defendants contend a potential conflict exists between Civil

Code sections 1810.4 and 1810.12. “Subdivision (b) of [Civil

Code] [s]ection 1810.12 states that a buyer and seller may enter

into a separate ‘written extension or deferral agreement,’ which

may provide for the ‘costs of collection.’ ([Civ. Code, ]§ 1810.12,

subd. (b).) Those ‘costs of collection’ are a ‘fee, expense,

delinquency, collection, or other charge,’ but they are not

‘provided in’ [Civil Code] [s]ection 1810.4. So if [Civil Code]

[s]ection 1810.4 governed agreements separate from the retail

installment agreements, it would prohibit the ‘costs of collection’

authorized by [Civil Code] [s]ection 1810.12. Again, the Unruh

Act should not be interpreted to bar the charges that it elsewhere

allows.”

Civil Code section 1810.12, subdivision (a), permits a seller

to collect delinquency charges otherwise prohibited by Civil Code

section 1810.4 “[n]otwithstanding” that section. (Civ. Code,

§ 1810.12, subd. (a).) Civil Code section 1810.12, subdivision (b)

permits a seller to charge certain collection costs without

acknowledging section 1810.4’s limitations or using the word

“notwithstanding.” (Civ. Code, § 1810.12, subd. (b).) Most of

subdivision (b) provides specifics of the delinquency charges

18 The possibility, raised by defendants, that the seller might

obtain a commission from the insurance company does not

undermine this analysis. Insurance is regulated by other

statutes.

62

which may be collected under subdivision (a); it is only the last

sentence which refers to collection costs. Given the general

continuity of subject matter, it would be reasonable to

understand the “[n]otwithstanding Section 1810.4” as also

carrying over to subdivision (b). (Id., subds. (a), (b).)

Alternatively, legislative history suggests that this was an

oversight as the Legislature understood the delinquency charges

and collection costs were both restricted by Civil Code section

1810.4, and by adding Civil Code section 1810.12

“notwithstanding [Civil Code section 1810.4], a seller or holder of

a retail installment account [would be permitted to charge]

delinquency and collection charges identical to those prescribed

for installments in default under a retail installment contract.”

(Legis. Counsel’s Dig., Sen. Bill. No. 1037 (1983–1984 Reg. Sess.)

1983, Summary Dig., p. 258, italics added.) But we need not rely

on legislative history alone. As a later enactment, to the extent

of any conflict with Civil Code section 1810.4, Civil Code section

1810.12 controls. (See State Dept. of Public Health v. Superior

Court (2015) 60 Cal.4th 940, 960 [when interpreting conflicting

statutes that cannot be reconciled, later enactments supersede

earlier ones, and more specific provisions take precedence over

more general ones].)

E. Civil Code Sections 1805.4 and 1810.4 Limit Fees

Both Civil Code sections 1805.4 and 1810.4 use the word

“whatsoever” in their “no fee” clause. Civil Code section 1805.4

states “no fee, expense, or other charge whatsoever,” while Civil

Code section 1810.4 states “[n]o fee, expense, delinquency,

collection, or other charge whatsoever.”

63

The word “whatsoever” has been interpreted as absolute

and all-encompassing. In City of Carlsbad v. Insurance Co. of

State of Pennsylvania (2009) 180 Cal.App.4th 176, an insurance

policy that excluded coverage for any property “ ‘damage arising

out of land subsidence for any reason whatsoever’ ” was

interpreted to mean the exclusion clause barred coverage “for all

property damage caused by the landslide, regardless of the

cause.” (Id. at pp. 181–182.) In Subsequent Injuries Fund v.

Industrial Accident Commission (1963) 217 Cal.App.2d 322, the

court described a statute reducing compensation to injured

workers by other “payments ‘from any source whatsoever. . .’ ” as

using the “broadest possible language” to reach all payments for

conditions for which the state fund was otherwise liable. (Id. at

p. 329; see also id. at p. 331 [“ ‘[From] any source whatsoever’

means just that.”].)

Here, the plain and commonsense meaning of the

prohibition on unauthorized “fee[s], expense[s], delinquenc[ies],

collection[s], or other charge[s] whatsoever” and unauthorized

“fee[s], expense[s] or other charge[s]” is that only those charges

authorized in Civil Code sections 1810.4 and 1805.4 are allowed,

to the exclusion of all others. Put differently, because

credit/account protection fees are not authorized in Civil Code

section 1810.4 or in Chapter 3 of the Unruh Act (for Civ. Code,

§ 1805.4), they are not permitted.

The legislative history of Civil Code section 1810.4 confirms

this understanding. In 1982, the Legislature amended Civil Code

section 1810.4 to allow retail creditors to charge annual fees on

credit card retail installment accounts. (Sen. Bill No. 1366

(1981–1982 Reg. Sess.).) Such an amendment was necessary,

according to the analysis by the Senate Democratic Caucus of

64

Senate Bill No. 1366, because “[e]xisting law relating to retail

installment accounts provides that, except as specified, no fee,

expense, delinquency, collection, or other charge whatsoever shall

be taken, received, reserved, or contracted by the seller or holder

of the retail installment account.” (Sen. Democratic Caucus, 3d

reading analysis of Sen. Bill No. 1366 (1982–1983 Reg. Sess.) as

amended Apr. 19, 1982, p. 1.) The Senate Republican Caucus of

Senate Bill No. 1366 agreed an amendment was necessary to

permit retail installment account holders to impose annual fees

because existing law provided that “ ‘[n]o fee, expense . . . or other

charge whatsoever shall be taken, received . . . (except) attorney’s

fees and (court) cost[s.] . . .’ ” (Sen. Republican Caucus, analysis

of Sen. Bill No. 1366 (1982–1983 Reg. Sess.) p. 1.) The enrolled

bill report by the Business, Transportation and Housing Agency

recommended the Governor sign Senate Bill No. 1366. (Business,

Transportation & Housing Agency, Enrolled Bill Rep. on Sen.

Bill. No. 1366 (1982–1983 Reg. Sess.) June 24, 1982 (Enrolled Bill

Rep.).) Enrolled bill reports are legislative history that may be

considered by courts in construing a statute. (Elsner v. Uveges

(2004) 34 Cal.4th 915, 934, fn. 19.) The enrolled bill report here

explained: “Existing law relating to retail[] installment accounts

specifies the maximum charges which may be exacted by a seller.

The law does not provide for a credit card membership fee when a

credit card is issued in connection with a retail installment

account. This bill would permit such a fee.” (Enrolled Bill Rep.,

supra.)

Defendants contend such an interpretation is contrary to

the legislative history of the bill, noting that Assemblyman

Unruh told his colleagues that “[t]he purpose of this legislation is

to protect the consumer when he purchases goods or services on

65

an installment plan.” (Assemblyman Jesse M. Unruh, Proposed

Retail Installment Sales Law, Assem. Bill No. 500 (Unruh

Memo).) The “major problems of disclosure,” Assemblyman

Unruh explained, “lie in the methods used to obtain contracts.”

(Ibid.) So “[t]he provisions of [the Unruh] Act are designed to

require full disclosure of all pertinent details of the transaction”

through which an installment agreement is obtained. (Ibid.)

Assemblyman Unruh’s explanation could not have been clearer

that the concern of the Unruh Act was the “purchase[]” of credit,

not separate negotiations or agreements between the parties.

We do not read his comments so narrowly. Assemblyman

Unruh continued that an Assembly investigation had uncovered

“many abusive practices,” including “non-disclosure of terms and

conditions and of excessively high finance charges.” (Unruh

Memo, supra.) In discussing finance charges, he expressed an

intent to prohibit exaction of “unconscionably high charges” by

“unethical business concerns.” (Ibid.) An interpretation of Civil

Code section 1810.4 as limiting the universe of charges the seller

or holder may impose on a retail buyer in the whole course of

their creditor-debtor relationship is consistent with this purpose.

There is no suggestion in Assemblyman Unruh’s comments that a

new form of abusive creditor practices or unconscionably high

charges should be allowed if introduced any time after the

moment of sale. By definition, an installment purchase creates

an ongoing relationship. “[P]rotect[ing] the consumer when he

purchases goods or services on an installment plan” requires

restricting the universe of charges that may be imposed over the

course of that relationship. (Unruh Memo, supra.)

66

Further, the subtext of defendants’ argument is that the

Legislature was concerned only with the formation of the retail

sales agreement at the moment of purchase because that is when

the seller wields the most power over the buyer and can use that

leverage to get the buyer to agree to terms favorable to the seller.

Neither Assemblyman Unruh nor the Legislature was that naive.

As the preliminary and final reports show, many sellers were

tricking buyers into accepting unfavorable terms using a variety

of methods, including getting buyers to sign blank contracts or

contracts with very small type or faint text. The final

subcommittee report identified “misleading advertising and

selling methods [and] overselling” as problems as well. (Assem.

Interim Com. Final Rep., supra, at p. 13.) Trickery and

overselling are not unlimited to the moment of purchase or point

of sale.

While the final subcommittee report and bill were limited

to specifically remedy the abusive practices identified at the time

of the subcommittee’s investigation and report, the report does

not claim that these are all the possible abusive or “harsh

practices” being used by sellers. Indeed, the report specifically

states that the identified abuses are the “major types of harsh

practices” uncovered by the investigation. (Assem. Interim Com.

Final Rep., supra, at p. 9.)

We hold that the “no fee” provisions of Civil Code sections

1805.4 and 1810.4 bar all fees not specifically authorized (and

regulated) by the Unruh Act for retail installment purchases.

This holding is consistent with preventing sellers from avoiding

the limitations of the Unruh Act and tricking buyers with whom

they have a retail installment agreement into agreeing to new

fees related to that agreement. It reduces, and perhaps

67

eliminates, the need for the Legislature to amend the Unruh Act

every time a seller thinks of a new service that takes advantage

of buyers.

We note that during the pendency of this action, defendants

were apparently considering new ways to obtain fees from

buyers. Defendants contend that our interpretation of the Unruh

Act “would foreclose [(as the trial court explained)] ‘the possibility

of umbrella-type products or services that would benefit

consumers and were never contemplated by the Legislature,

including not only debt protection, but also interest rate-lock

agreements, price protection . . . , credit monitoring, or identity

protection.’ ”

Neither the trial court nor defendants have offered any

details of these products or services, or explain what they mean

by the term “umbrella-type.” Without specifics, we cannot

determine whether the services would benefit consumers. We

can state that some of these services are currently available for

free, and would not be impacted by a bar on unauthorized fees.

Other services are not typically offered by retail sellers and

would not be impacted by this opinion.

In the absence of an explanation from defendants, we take

judicial notice of the fact that “interest rate lock” is a term

commonly used in connection with mortgages, and lenders do not

typically charge a fee for them. Retail installment sales have

none of the key characteristics of a residential mortgage, and it is

difficult to see how an interest lock would benefit a retail

installment purchaser. Of course, retail installment sellers such

as Adir remain free to emulate mortgage lenders and offer an

interest rate lock for free, as an incentive for customers to make a

purchase with them. We also take judicial notice of the fact that

68

price protection provisions are typically offered as a free benefit

by credit card issuers. Retail installment sellers could do the

same. We take judicial notice of the fact that some retail sellers,

such as Target and Nordstrom, offer price adjustments or price

matching for free to all customers regardless of the form of

payment. Retail installment sellers such as Adir could adopt a

similar free policy. Retail installment sellers would not be

authorized to charge a fee for these products or services, but

given that the market does not currently charge for these

products or services and they are common, we see no basis to be

concerned that this opinion, which bars some fees, will harm

consumers.

As for the vaguely worded “credit monitoring” and “identity

protection” services, we take judicial notice of the fact that such

services seem to be provided by specialized entities such as

LifeLock and Experian. These entities are not retail sellers and

are not covered by the provisions of the Unruh Act at issue in this

case. Interested consumers will still have access to these

services. Nothing in this opinion would prevent Adir or other

retail installment sellers from informing their customers about

the existence of current credit monitoring and identity theft

protection programs offered by others.

69

DISPOSITION

The judgment in favor of Adir and Azarkman on the Unruh

Act claim is reversed and remanded to the trial court for further

proceedings. In all other respects, the judgment is affirmed.

Costs are awarded to the People.

CERTIFIED FOR PUBLICATION

STRATTON, P. J.

We concur:

WILEY, J.

VIRAMONTES, J.

70

This is a copy of a public record, reproduced as it was published. It is not legal advice, and it may not be the version a court would rely on. Check the official source before you cite it.

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