Memjet Technology Limited v. Vanguard Graphics International, LLC

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8 UNITED STATES DISTRICT COURT

9 SOUTHERN DISTRICT OF CALIFORNIA

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11 MEMJET TECHNOLOGY LIMITED; Case No.: 3:23-cv-1810-JES-AHG

and MEMJET US SERVICES INC.,

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ORDER GRANTING MOTION TO

Plaintiffs,

13 DISMISS

v.

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[ECF No. 16]

VANGUARD GRAPHICS

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INTERNATIONAL, LLC; and

16 PRINTWARE, LLC,

17 Defendants.

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19 Pending before the Court is the Defendants’ Motion to Dismiss certain claims in the

20 First Amended Complaint. ECF No. 16. Plaintiffs filed an opposition, and Defendants filed

21 a reply. ECF Nos. 18, 19. On October 23, 2024, the Court held a hearing on the motion and

22 took the matter under submission. ECF No. 23. After due consideration and for the reasons

23 discussed below, the Court GRANTS Defendants’ motion.

24 I. BACKGROUND

25 On August 30, 2024, Plaintiffs filed the First Amended Complaint (“FAC”), which

26 is the operative complaint in this matter. ECF No. 15. Plaintiffs Memjet Technology

27 Limited and Memjet US Services Inc. (collectively, “Memjet”) and Defendants Vanguard

28 Graphics International, LLC (“Vanguard”) and Printware, LLC (“Printware”) (collectively

1 “Defendants”) are sellers of digital inkjet products for use in commercial industries. ECF

2 No. 2 (“FAC”) ¶ 1. Defendant Printware is alleged to be a downstream reseller of certain

3 of Memjet’s printing products. Id. The products at issue here are Memjet’s DuraFlex

4 printheads. Id.

5 On or about March 24, 2023, Plaintiffs alleged that Defendants disseminated a

6 communication to approximately twenty businesses in the digital inkjet printing industry

7 that included the following statements:

8 (1) “Duraflex print head will no longer be produced by Memjet effective

9 immediately.”

10 (2) Defendants were “disappointed in Memjet’s decision . . .” and will “provide even

11 better options . . .” moving forward.

12 Id. ¶ 10. Plaintiffs alleged that these statements were libelous regarding their products

13 because they incorrectly informed the businesses that Memjet was discontinuing Duraflex

14 printheads immediately without warning to its customers and suggested that the Duraflex

15 printheads were “substandard, obsolete, and becoming irrelevant within the print industry.”

16 Id. In addition, Plaintiffs allege that the communication violated Memjet’s trademarks by

17 displaying the Duraflex name and logo. Id. ¶ 13.

18 Based on the foregoing, Plaintiffs allege causes of action for: (1) False Advertising

19 under the Lanham Act, 15 U.S.C. § 1125(a)(1)(b); (2) trade libel; (3) intentional inference

20 with prospective economic relations; (4) negligent interference with prospective economic

21 relations; and (5) California’s Unfair Competition Law (“UCL”), California Business &

22 Professional Code §§ 17200 et seq. Id. ¶¶ 15-57.

23 The Court previously granted Defendants’ first motion to dismiss. ECF No. 12. In

24 that motion, Defendants asked for the Court to dismiss all five causes of action. ECF No.

25 6. The Court denied the motion as to the intentional and negligent interference with

26 prospective economic relations claims, but granted the motion as to the other causes of

27 action. ECF No. 12 at 9. In response to that order, Plaintiffs then filed the FAC. In the

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1 instant motion, Defendants now move to dismiss the trade libel claim, the UCL claim, and

2 the Lanham Act false advertising claim.

3 II. LEGAL STANDARDS

4 A motion to dismiss under Federal Rule of Civil Procedure 12(b)(6) for failure to

5 state a claim tests the legal sufficiency of a plaintiff’s claim. Navarro v. Block, 250 F.3d

6 729, 732 (9th Cir. 2001). When considering the motion, the court must accept as true all

7 well-pleaded factual allegations in the complaint. Bell Atlantic Corp. v. Twombly, 556 U.S.

8 544, 555 (2007). The court need not accept as true legal conclusions cast as factual

9 allegations. Id.; Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (“[t]hreadbare recitals of the

10 elements of a cause of action, supported by mere conclusory statements” are insufficient).

11 A complaint must “state a claim for relief that is plausible on its face.” Twombly,

12 550 U.S. at 570. To survive a motion to dismiss, a complaint must include non-conclusory

13 factual content. Id. at 555; Iqbal, 556 U.S. at 679. The facts and the reasonable inferences

14 drawn from those facts must show a plausible—not just a possible—claim for relief.

15 Twombly, 550 U.S. at 556; Iqbal, 557 U.S. at 679; Moss v. U.S. Secret Service, 572 F.3d

16 962, 969 (9th Cir. 2009). The focus is on the complaint, as opposed to any new facts alleged

17 in, for example, the opposition to a defendant’s motion to dismiss. See Schneider v.

18 California Dep’t of Corrections, 151 F.3d 1194, 1197 n.1 (9th Cir. 1998), reversed and

19 remanded on other grounds as stated in 345 F.3d 716 (9th Cir. 2003). “Determining

20 whether a complaint states a plausible claim for relief [is] ... a context-specific task that

21 requires the reviewing court to draw on its judicial experience and common sense.” Iqbal,

22 557 U.S. at 679. The “mere possibility of misconduct” or “unadorned, the defendant-

23 unlawfully-harmed me accusation[s]” fall short of meeting this plausibility standard. Id.;

24 see also Moss, 572 F.3d at 969.

25 III. DISCUSSION

26 The Court will address each basis of Defendants’ motion to dismiss—the trade libel

27 claim, the UCL claim, and the Lanham Act false advertising claim—separately below.

28 A. Request for Judicial Notice

1 As a threshold matter, the Court first addresses Defendants’ request for judicial

2 ||notice. In their motion, they request that the Court take judicial notice of the actual full

3 communication that Plaintiffs allege they sent out that contains the statements at issue. ECF

4 || No. 16-4. The text reads as follows:

5 Dear iJetColor Customers and Prospects:

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Thank you for your interest, support and business with our iJetColor™ inkjet envelope products that we

7 distribute through Printware, a wholly owned subsidiary of VGI, Holdings LLC. As we enter our second

decade of inkjet development we're excited to integrate and bring the latest innovations to our customers

8 and future customers. We have important information to share with you about our proposed new iJetColor

9 High Speed Envelope products using Memjet’s Duraflex print head that we previewed in October of 2022.

10 The iJetColor1275 Duraflex Based System is Cancelled: Printware was notified this month that

production of the Duraflex print head will mo longer be produced by Memijet effective immediately. We

11 have confirmed the details of this decision with other long-time inkjet OEMs and have reviewed all our

options. At this point of the development, while we evaluated, committed purchases of Duraflex print heads

12 and began development of unique high-speed envelope and packaging feeding systems — we need to cease

13 this development as the future of Duraflex is unknowable. With Memjet’s decision to stop production we

cannot in good conscience and given the need for future support expect to bring this product to market.

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What's next? We'll continue to evaluate and develop new technologies to provide even better options for

15 you to benefit from inkjet — including both new inkjet print heads from other suppliers and exciting options

with our existing Thermal Inkjet print heads from HP. While we are disappointed in Memjet’s decision,

6 we remain optimistic for the future of more page wide inkjet solutions to help you profit from inkjet.

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Please feel iree to contact me with any questions or concerns.

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ECF No. 16-3.

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On a motion to dismiss, courts are generally limited to the complaint and may not

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consider materials outside the pleadings. Elizabeth Retail Properties LLC v. KeyBank Nat.

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Ass'n, 83 F. Supp. 3d 972, 984 (D. Or. 2015). However, courts may take judicial notice of

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certain documents, including those referenced in the complaint, without converting the

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motion to dismiss to a summary judgment motion. Doe v. Successfulmatch.com, No. 13-

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CV-03376, 2014 WL 1494347, at *2 n. 2 (N.D. Cal. Apr. 16, 2014). The Ninth Circuit has

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“extended the doctrine of incorporation by reference to consider documents in situations

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where the complaint necessarily relies upon a document or the contents of the document

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are alleged in a complaint, the document’s authenticity is not in question and there are no

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1 disputed issues as to the document’s relevance.” Coto Settlement v. Eisenberg, 593 F.3d

2 1031, 1038 (9th Cir. 2010).

3 In response to the request for judicial notice, Plaintiffs acknowledge the ability of

4 the Court to take judicial notice of the document as incorporated by reference into the

5 complaint. ECF No. 18 at 9-10. Importantly, Plaintiffs do not dispute its authenticity and

6 that it is indeed the communication that is referenced in the FAC. See FAC ¶ 10.

7 Accordingly, the Court finds it appropriate to take judicial notice of the actual March 24,

8 2023 communication and GRANTS the request.

9 B. Trade Libel Claim

10 As the Court stated in its previous order, the California Supreme Court has described

11 trade libel as containing three important elements: (1) a false or misleading statement; (2)

12 which specifically refers to the plaintiff’s product or business; and (3) clearly derogates

13 that product or business. See Hartford Cas. Ins. Co. v. Swift Distrib., Inc., 59 Cal. 4th 277,

14 291-295 (2014). Derogation can be established directly or through reasonable implication.

15 Id. at 294. The court went on to explain that, “[d]isparagement by reasonable implication

16 require[d] more than a statement that may conceivably or plausibly be construed as

17 derogatory to a specific product or business. A reasonable implication in this context means

18 a clear or necessary inference.” Id. at 295. District courts have dismissed claims where the

19 statement at issue did not meet this “heightened standard.” Diaz v. Heredia, No. 5:20-CV-

20 02332-JWH-KK, 2024 WL 4381364, at *6 (C.D. Cal. Jan. 4, 2024); see, e.g., Nestle USA,

21 Inc. v. Crest Foods, Inc., 2019 WL 2619635, at *10 (C.D. Cal. Mar. 8, 2019) (dismissing

22 a trade libel claim after finding that alleged communications “presented subtle, implied

23 comments that were not clearly disparaging”); Rumble, Inc. v. Daily Mail & Gen. Tr. PLC,

24 459 F. Supp. 3d 1294, 1300–01 (C.D. Cal. 2020) (statement that Plaintiff’s company was

25 the “only” one that Defendant did not work with did not carry a clear or necessary

26 implication something must be wrong with Plaintiff’s company).

27 The Court previously dismissed this claim because it found that the statements in the

28 communication regarding Plaintiffs’ Duraflex product being discontinued immediately did

1 not meet the “clear or necessary” inference standard for the statements to be derogatory.

2 ECF No. 12 at 5-6. Defendants argue that the FAC does not include any amendments that

3 would lead to a different result—the statements in the communication are the same as

4 before. ECF No. 16-1 at 8. On the other hand, Plaintiffs argue that the FAC does contain

5 additional allegations, including the following:

6 • “[F]ollowing the release of the Communication, MEMJET’s executives and

7 sales personnel have had to address countless phone calls, emails and in-

8 person inquiries about the quality and longevity of the DuraFlex printhead.”

9 • “In April of 2023, MEMJET’s team was even forced to host a live ‘town hall’

10 meeting with one if its OEM providers and their respective customers to

11 explain the falsity of the Communication and assure these current and future

12 customers that MEMJET would continue to supply and service the DuraFlex

13 printhead.”

14 • “Notwithstanding MEMJET’s mitigation efforts, as recently as July of 2024,

15 one of MEMJET’s larger OEM providers indicated that it would significantly

16 reduce its DuraFlex printhead forecast as a result of the Communication.”

17 FAC ¶ 32. Plaintiffs argue that these new allegations evidence a “clear and necessary”

18 inference regarding the statements in the communication. ECF No. 18 at 16.

19 “[A] product defamation or trade libel claim must be based on specific statements,

20 and ‘[t]he defamatory character of the language must be apparent from the words

21 themselves.’” Films of Distinction, Inc. v. Allegro Film Prods., Inc., 12 F. Supp. 2d 1068,

22 1081 (C.D. Cal. 1998) (quoting Auvil v. CBS “60 Minutes”, 67 F.3d 816, 822 (9th Cir.

23 1995)). Thus, evidence of how the statements may have been subjectively taken is of

24 questionable relevance to this inquiry and the inquiry is focused on whether a derogatory

25 meaning can be found in the communication itself. See Forsher v. Bugliosi, 26 Cal. 3d 792,

26 806 (1980). The new allegations that Plaintiffs add are not additional statements found in

27 the communication, but rather allegations on what some of their customers may have taken

28 the statements to mean. While not completely irrelevant, the Court’s ultimate inquiry

1 remains whether the statements in the communication carry an implication from a

2 reasonable person’s point of view that are clearly or necessarily derogatory.

3 The Court concludes again that the statements do not meet this standard. The Court

4 finds the reasoning from the Rumble case cited above instructive. In Rumble, the court

5 evaluated whether a statement that the plaintiff company was the “only” one that the

6 defendant did not work with to carry a clear or necessary derogatory implication. 459 F.

7 Supp. 3d at 1300. The court found that the statement did not because “there are a number

8 of reasons why companies might not work together that are unrelated to the allegedly

9 defamed company’s quality of service. For example, the companies’ higher-ups may not

10 get along, or one company may have an exclusive arrangement with a competitor of the

11 other.” Id. at 1301. The court concluded that, therefore, the statement “does not carry a

12 clear and necessary implication that something must be wrong with Rumble.” Id. Similarly

13 here, a statement that the Duraflex printheads are being discontinued effective

14 immediately, even if true, would not necessarily or clearly carry an implication that

15 something was wrong with the product or business. For example, unexpected

16 discontinuation of a product could result from a supply chain issue with a part or from a

17 personal issue with the business owner that has nothing to do with how the business is run

18 or the product’s quality. Therefore, the Court finds that the statements in the

19 communication do not meet the heightened “clear or necessary” standard.

20 Having found that the trade libel claim must be dismissed again, the Court considers

21 if the claim should be dismissed with or without leave to amend. Generally, a “district court

22 should grant leave to amend . . . unless it determines that the pleading could not possibly

23 be cured by the allegation of other facts” such that granting leave would be futile. See Lopez

24 v. Smith, 203 F.3d 1122, 1127 (9th Cir. 2000) (internal quotation omitted). However, this

25 is the second time that Defendants have moved to dismiss this claim and Plaintiffs have

26 been given an opportunity to cure the deficiency in the complaint. The Court previously

27 dismissed the same claim on the same ground and similar reasoning. Moreover, given the

28 standard to state a trade libel claim and because there is no dispute at to the contents of the

1 communication itself and the statements contained therein, the Court finds that giving

2 Plaintiffs another chance to amend would be futile at this time. Accordingly, Plaintiffs’

3 trade libel claim is DISMISSED WITHOUT LEAVE TO AMEND.

4 C. UCL Claim

5 Next, Defendants move to dismiss Plaintiffs’ UCL claim because they argue that

6 such claims only provide limited damages—specifically, injunctive relief or restitution—

7 and Plaintiffs fail to request any relief that qualifies in their FAC. ECF No. 16-1 at 9-10.

8 “[U]nder the UCL, ‘[p]revailing plaintiffs are generally limited to injunctive relief

9 and restitution.’” Korea Supply Co. v. Lockheed Martin Corp., 29 Cal. 4th 1134, 1149

10 (2003). “[A]n order for restitution is one ‘compelling a UCL defendant to return money

11 obtained through an unfair business practice to those persons in interest from whom the

12 property was taken, that is, to persons who had an ownership interest in the property or

13 those claiming through that person.’ The object of restitution is to restore the status quo by

14 returning to the plaintiff funds in which he or she has an ownership interest.” Id. (internal

15 citation omitted).

16 “[T]here is a fundamental distinction between restitution, which is allowed, and

17 damages, which are not. The term ‘damages’ describes ‘a payment made to compensate a

18 party for injuries suffered,’ whereas ‘restitution’ takes place when ‘[t]he defendant is asked

19 to return something he wrongfully received; he is not asked to compensate the plaintiff for

20 injury suffered as a result of his conduct.’” Jaffe v. Cranford Ins. Co., 168 Cal. App. 3d

21 930, 935 (1985); see also Nat’l Rural Telecommunications Co-op. v. DIRECTV, Inc., 319

22 F. Supp. 2d 1059, 1085–86 (C.D. Cal. 2003) (“Restitution measures the remedy by the

23 defendants’ gain, whereas damages measures the plaintiff’s loss.”) (cleaned up). “In short,

24 the sine qua non of a claim for restitution under section 17200 is that (1) the defendant

25 obtained something to which it was not entitled and (2) the plaintiff gave up something

26 which he or she was entitled to keep. In such cases, the court may exercise its equitable

27 power and order the defendant to give back that which was wrongfully acquired.” Benn v.

28 Allstate Ins. Co., 569 F. Supp. 3d 1029, 1036–37 (C.D. Cal. 2021).

1 Plaintiffs attempt to recast damages as restitution. In order to support their UCL

2 claim, Plaintiffs claim as restitution the amount of monies they have spent to do restorative

3 advertising to repair damage to goodwill as a result of Defendants’ communication. ECF

4 No. 18 at 20-21. This does not qualify as restitution, however. Based on the well-

5 established principles drawing the line between damages and restitution, these restorative

6 advertising costs do not qualify as something defendant must give back to plaintiff for

7 something defendant wrongfully received. Rather, these costs are more appropriately

8 qualified as a payment to plaintiff to compensate him for injuries caused by defendant—

9 the classic definition of damages. Thus, Plaintiffs’ efforts to recategorize these costs fail.

10 In addition, Plaintiffs’ cases that purport to support the proposition that even costs a

11 plaintiff pays a third party (rather than the defendant) can still be restitution are inapposite.

12 First, in Troyk v. Farmers Grp., Inc., 171 Cal. App. 4th 1305, 1318 (2009), monies were

13 not directly paid to the named defendant but the third party paid was “a corporate affiliate

14 of [defendant]” and in “collecting payments from [defendant’s] policyholders, acts as the

15 agent of [defendant].” This relationship does not exist here between the third party

16 advertising agencies Plaintiffs paid and Defendants. Second, Plaintiffs cite to People ex

17 rel. Brown v. Black Hawk Tobacco, Inc., 197 Cal. App. 4th 1561, 1567 (2011), for a similar

18 proposition but that case dealt with injunctive relief, which like restitution can support a

19 UCL claim, and nothing in the case discusses restitution and the word fails to wholly appear

20 anywhere in the case.

21 Further, Plaintiffs cite cases in their opposition to suggest that the damages

22 requirement to sustain a UCL claim is broader than Defendants’ cite. ECF No. 18 at 19-

23 20. However, Plaintiffs seem to be conflating the issue of whether a party has standing to

24 bring a UCL claim with what kind of damages can ultimately sustain a UCL claim on the

25 merits. Indeed, the case that Plaintiffs themselves cite to make this clear. See Kwikset Corp.

26 v. Superior Ct., 51 Cal. 4th 310, 335–37 (2011). The language regarding a plaintiff only

27 needing to show that he “lost money or property” is to establish standing under the UCL.

28 However, the Kwikset court specifically stated that the two requirements were not the

1 same—rejecting a party’s argument that demonstrating no compensable losses to

2 restitution means that the party lacked standing as “conflat[ing] the issue of standing with

3 the issue of the remedies to which a party may be entitled. That a party may ultimately be

4 unable to prove a right to damages (or, here, restitution) does not demonstrate that it lacks

5 standing to argue for its entitlement to them.” Id. The court recognized that the two were

6 different: “A restitution order against a defendant thus requires both that money or property

7 have been lost by a plaintiff, on the one hand, and that it have been acquired by a defendant,

8 on the other” whereas “the economic injury that an unfair business practice occasions may

9 often involve a loss by the plaintiff without any corresponding gain by the defendant.” Id.

10 (emphasis added). In such circumstances, the Kwikset court recognized that a plaintiff

11 could have standing to bring a UCL claim to request injunctive relief even in the absence

12 of restitution damages—highlighting that restitution and general damages cannot be

13 conflated. Id.

14 Thus, the cases that Plaintiffs cite are not relevant here—Defendants are not

15 challenging Plaintiffs’ standing to bring a UCL claim, but rather whether they have alleged

16 damages that could be cognizable under such a claim. As stated above, the restorative

17 advertising costs do not qualify as restitution damages. Further, Plaintiffs do not have an

18 injunctive claim either. Having failed to allege either restitution or injunctive relief as

19 required under the UCL, the Court GRANTS the motion to dismiss this claim. Like with

20 the trade libel claim, the Court previously dismissed this claim on the same ground and

21 similar reasoning, and the Court finds that leave to amend would be futile. Thus, this claim

22 will be dismissed WITHOUT LEAVE TO AMEND.

23 D. Lanham Act Claim

24 Finally, Defendants move to dismiss Plaintiffs’ Lanham Act claim under §

25 1125(a)(1)(B). ECF No. 16-1 at 13-15. This provision makes liable any person who “in

26 commercial advertising or promotion, misrepresents the nature, characteristics, qualities,

27 or geographic origin of his or her or another person’s goods, services, or commercial

28 activities.” 15 U.S.C. § 1125(a)(1)(B). Defendants argue that this provision cannot apply

1 to the statements made in the communication here because they do not pertain to the

2 products’ “nature, characteristics, qualities, or geographic origin” and because the

3 communication does not qualify as a “commercial advertising or promotion.” ECF No. 16-

4 1 at 13-15.

5 As to this first argument, regarding the scope of what “nature, characteristics,

6 qualities, or geographic origin” means within § 1125(a)(1)(B), the parties do not provide

7 the Court with binding authority.1 Upon independent review, there appears to be a dearth

8 of case law on this issue. The most relevant Ninth Circuit case is Sybersound Records, Inc.

9 v. UAV Corp., 517 F.3d 1137 (9th Cir. 2008), where the court stated that “the nature,

10 characteristics, and qualities of [a product] under the Lanham Act are more properly

11 construed to mean characteristics of the good itself.” Id. at 1144 (emphasis added).

12 Sybersound involved whether a § 1125(a)(1)(B) claim could be brought based on false

13 statements regarding the copyright license status of a music record and found that it could

14 not because such information was not inherent about the good. Id. (characteristics of the

15 good itself would include things like “the original song and artist of the karaoke recording,

16 and the quality of its audio and visual effects”). Some district courts have relied on this

17 statement to impose this inherent to the product limitation. See, e.g., San Diego Cnty.

18 Credit Union v. Citizens Equity First Credit Union, 360 F. Supp. 3d 1039, 1053 (S.D. Cal.

19 2019) (“Under either theory of literal falsity or misleading/confusing consumers, the

20 plaintiff must also demonstrate that the false or misleading representation involved an

21 inherent or material quality of the product.”); Maximum Availability Ltd. v. Vision Sols.,

22 Inc., No. CV 10-1488-GW(RZX), 2011 WL 13176820, at *6 (C.D. Cal. Dec. 12, 2011)

23 (info regarding number of customers who switched from Plaintiff to Defendant does not

24 concern “nature, characteristics, qualities, or geographic origin”).

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1 Defendants do not cite cases to support their interpretation. Plaintiffs cite to one Ninth Circuit case,

27 Coastal Abstract Serv., Inc. v. First Am. Title Ins. Co., 173 F.3d 725 (9th Cir. 1999), but the case dealt

with what constitutes commercial advertising, not what constitutes “nature, characteristics, qualities, or

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1 The Court finds that the reasoning in Sybersound and the cases interpreting it

2 ||counsels a finding that whether a product is discontinued or not does not qualify as a

3 ||“characteristic of the good itself’ or an “inherent or material quality of the product.”

4 || Sybersound, 517 F.3d at 1144; San Diego Cnty. Credit Union, 360 F. Supp. 3d at 1053.

5 Thus, the Court GRANTS the motion to dismiss this claim. Because this claim again

6 || depends on the contents of the communication itself and the statements contained therein,

7 ||the Court finds that giving Plaintiffs leave to amend would be futile. Accordingly,

8 || Plaintiffs’ Lanham Act false advertising claim is DISMISSED WITHOUT LEAVE TO

9 || AMEND.

10 IV. CONCLUSION

11 After due consideration and for the reasons discussed above, the Court GRANTS

12 || Defendants’ motion to dismiss the trade libel claim, the UCL claim, and the Lanham Act

13 advertising claim without leave to amend. Defendants must file a response to the

14 ||remaining claims in the FAC that were not challenged in this motion within 14 days of

15 || this order.

16 IT IS SO ORDERED.

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Ig Dated: April 1, 2025 “| ape BS ncomecors 4,

19 Honorable James E. Sunmons Jr.

0 United States District Judge

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