Louis Vuitton Malletier SAS v. Keep It Gypsy Inc

IN THE UNITED STATES DISTRICT COURT

NORTHERN DISTRICT OF TEXAS

DALLAS DIVISION

LOUIS VUITTON MALLETIER, §

S.A.S., §

§

Plaintiff, §

§

V . § No. 3:23-cv-2569-L

§

KEEP IT GYPSY, INC. AND §

CARMEN GEOATES, §

§

§

Defendants. §

FINDINGS, CONCLUSIONS, AND RECOMMENDATION OF THE

UNITED STATES MAGISTRATE JUDGE

Defendants Keep it Gypsy, Inc. and Carmen Geoates have filed a Motion to

Dismiss (“Motion”). See Dkt. No. 16.

Plaintiff Louis Vuitton Malletier, S.A.S., (“Louis Vuitton”) filed a response,

see Dkt. No. 18, and Defendants filed a reply, see Dkt. No. 19.

United States District Judge Sam A. Lindsay has referred this motion to the

undersigned United States Magistrate Judge for hearing, if necessary, and findings,

conclusions, and a recommendation under 28 U.S.C. § 636(b). See Dkt. No. 17.

For the reasons explained below, the Court should deny Defendants’ Motion

to Dismiss [Dkt. No. 16].

Background

This case concerns trademark violations, unjust enrichment, and unfair

competition. Plaintiff Louis Vuitton Malletier, S.A.S. (“Louis Vuitton”) filed a

complaint in federal court against Defendant Keep it Gypsy, Inc. (“KIG”) and its

president Carmen Geoates alleging trademark counterfeiting (15 U.S.C. § 1114),

trademark infringement (15 U.S.C. § 1114), false designation of origin and unfair

competition (15 U.S.C. § 1125(a)), dilution (15 U.S.C. § 1125(c)), trademark dilution

under state law (Tex. Bus. Com. Code § 16.103), common law trademark

infringement, unjust enrichment, and common law unfair competition. See Dkt. No.

1 at 19-24. Louis Vuitton seeks “injunctive relief and monetary relief including

trebled or statutory damages, pre-judgment interest, disgorgement of profits,

attorneys’ fees and costs under the Lanham Act and Texas state law resulting from

Defendants’ [alleged] willful and intentional sales of infringing handbags, apparel,

and accessories displaying Louis Vuitton’s trademarks.” Id. at 1.

“Louis Vuitton products are sold exclusively through stores “owned and

operated by Louis Vuitton affiliates, … through the Louis Vuitton website at

http://us.louisvuitton.com,” and through the website of Le Bon Marche, at

http://www.24s.com. Id. at 4. “Louis Vuitton is the owner of numerous famous

federally[]registered trademarks” like the “LOUIS VUITTON word mark, the Toile

Monogram Design mark, the LV logo Design mark, and the Stylized Flower Design

[M]arks.” Id.

Louis Vuitton’s investigators observed and purchased the Defendants’

products offered for sale at the Dallas Market Center and in boutiques located in

Texas, Missouri, Oklahoma, Louisiana, Arkansas, New York, Michigan, and

Tennessee. See id. at 16-17. At the Dallas Market Center, Louis Vuitton’s

investigators spoke to Ms. Geoates who said that the goods were for sale “with or

without ‘Louis’’’ and “for products offered without [Louis] the price is a lot less.” Id.

at 17.

“On March 29, 2019, an investigator for Louis Vuitton served a cease-and-

desist letter to Defendant KIG,” addressed to Geoates, stating that KIG was

infringing on Louis Vuitton’s intellectual property rights. Id. The counsel for KIG

responded denying that KIG used counterfeit Louis Vuitton materials or that KIG

tried to represent its materials as Louis Vuitton. See id. at 18. The alleged

infringing products included wallets, handbags, backpacks, jewelry, key chains,

apparel, hats, and other accessories marked with Louis Vuitton trademarks. See id.

Louis Vuitton claims that further investigation uncovered Geoates’ continuous sale

of infringing products at Dallas Market Center, through KIG’s website, and through

the company’s retail customers. See id. Louis Vuitton believes that KIG will

continue to produce, distribute, supply, and sell the infringing products resulting in

“irreparable harm to Louis Vuitton.” See id. at 19.

Defendants filed a Motion to Dismiss, asserting that the doctrine of laches

renders Louis Vuitton’s claims for relief “legally untenable” because Louis Vuitton

had a “four-plus-year” delay in filing its complaint. Dkt. No. 16 at 1.

Defendants maintain that Louis Vuitton filed its state law claims for unjust

enrichment and unfair competition “years after” the corresponding two-year

limitations periods expired. See id. at 1,7.

Louis Vuitton asserts that (1) its cease-and-desist letter “placed Defendants

on notice”; (2) Defendants’ motion to dismiss does not establish prejudice; (3) the

motion to dismiss does not show that the Complaint contains facts conclusively

establishing a lack of excuse for delay; and (4) Louis Vuitton’s state law claims are

not barred by statutes of limitations. Dkt. No. 18 at 4-9.

Legal Standards

In deciding a Federal Rule of Civil Procedure 12(b)(6) motion, the Court must

“accept all well-pleaded facts as true, viewing them in the light most favorable to

the plaintiff.” In re Katrina Canal Breaches Litig., 495 F.3d 191, 205-06 (5th Cir.

2007). To state a claim upon which relief may be granted, Plaintiffs must plead

“enough facts to state a claim to relief that is plausible on its face,” Bell Atlantic

Corp. v. Twombly, 550 U.S. 544, 570 (2007), and must plead those facts with enough

specificity “to raise a right to relief above the speculative level.” Id. at 555. “A claim

has facial plausibility when the plaintiff pleads factual content that allows the court

to draw the reasonable inference that the defendant is liable for the misconduct

alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). “The plausibility standard is

not akin to a ‘probability requirement,’ but it asks for more than a sheer possibility

that a defendant has acted unlawfully.” Id. “A claim for relief is implausible on its

face when ‘the well-pleaded facts do not permit the court to infer more than the

mere possibility of misconduct.’” Harold H. Huggins Realty, Inc. v. FNC, Inc., 634

F.3d 787, 796 (5th Cir. 2011) (quoting Iqbal, 556 U.S. at 679).

While, under Federal Rule of Civil Procedure 8(a)(2), a complaint need not

contain detailed factual allegations, Plaintiffs must allege more than labels and

conclusions, and, while a court must accept all of the Plaintiffs allegations as true,

it is “not bound to accept as true a legal conclusion couched as a factual allegation.”

Iqbal, 556 U.S. at 678 (quoting Twombly, 550 U.S. at 555). A threadbare or

formulaic recitation of the elements of a cause of action, supported by mere

conclusory statements, will not suffice. See id. But “to survive a motion to dismiss”

under Twombly and Iqbal, a plaintiff need only “plead facts sufficient to show” that

the claims asserted have “substantive plausibility” by stating “simply, concisely,

and directly events” that Plaintiff contends entitle him or her to relief. Johnson v.

City of Shelby, Miss., 574 U.S. 10, 12 (2014) (per curiam) (citing Fed. R. Civ. P.

8(a)(2)-(3), (d)(1), (e)); accord N. Cypress Med. Ctr. Operating Co. v. Cigna

Healthcare, 781 F.3d 182, 191 (5th Cir. 2015) (“To survive a Rule 12(b)(6) motion to

dismiss, the complaint does not need detailed factual allegations, but it must

provide the plaintiff’s grounds for entitlement to relief B including factual

allegations that, when assumed to be true, raise a right to relief above the

speculative level.” (footnote and internal quotation marks omitted)).

The United States “Supreme Court has made clear that a Rule 12(b)(6)

motion turns on the sufficiency of the ‘factual allegations’ in the complaint.” Smith

v. Bank of Am., N.A., 615 F. App’x 830, 833 (5th Cir. 2015) (quoting Johnson, 135 S.

Ct. at 347, and the Federal Rules of Civil Procedure “do not countenance dismissal

of a complaint for imperfect statement of the legal theory supporting the claim

asserted,” Johnson, 135 S. Ct. at 346. That rationale has even more force in this

case, as the Court “must construe the pleadings of pro se litigants liberally.”

Andrade v. Gonzales, 459 F.3d 538, 543 (5th Cir. 2006).

A court cannot look beyond the pleadings in deciding a Rule 12(b)(6) motion.

Spivey v. Robertson, 197 F.3d 772, 774 (5th Cir. 1999). Pleadings in the Rule

12(b)(6) context include attachments to the complaint. In re Katrina Canal Breaches

Litig., 495 F.3d 191, 205 (5th Cir. 2007). Documents “attache[d] to a motion to

dismiss are considered to be part of the pleadings, if they are referred to in the

plaintiff’s complaint and are central to her claim.” Collins v. Morgan Stanley Dean

Witter, 224 F.3d 496, 498-99 (5th Cir. 2000) (quoting Venture Assocs. Corp. v. Zenith

Data Sys. Corp., 987 F.2d 429, 431 (7th Cir. 1993)). “Although the [United States

Court of Appeals for the] Fifth Circuit has not articulated a test for determining

when a document is central to a plaintiff’s claims, the case law suggests that

documents are central when they are necessary to establish an element of one of the

plaintiff’s claims. Thus, when a plaintiff’s claim is based on the terms of a contract,

the documents constituting the contract are central to the plaintiff’s claim.” Kaye v.

Lone Star Fund V (U.S.), L.P., 453 B.R. 645, 662 (N.D. Tex. 2011). “However, if a

document referenced in the plaintiff’s complaint is merely evidence of an element of

the plaintiff’s claim, then the court may not incorporate it into the complaint.” Id.

And “it is clearly proper in deciding a 12(b)(6) motion to take judicial notice of

matters of public record.” Norris v. Hearst Trust, 500 F.3d 454, 461 n.9 (5th Cir.

2007); accord Tellabs, Inc. v. Makor Issues & Rights, Ltd., 551 U.S. 308, 322 (2008)

(directing courts to “consider the complaint in its entirety, as well as other sources

courts ordinarily examine when ruling on Rule 12(b)(6) motions to dismiss, in

particular, documents incorporated into the complaint by reference, and matters of

which a court may take judicial notice”).

Analysis

I. Laches does not justify the dismissal of Louis Vuitton’s Lanham Act

claims.

The doctrine of laches bars a plaintiff’s claims when there is an unexcused

delay in filing suit that prejudices the defendant. See Russell v. Todd, 309 U.S. 280,

288 (1940).

“The Lanham Act does not contain a statute of limitations[,] … [so] federal

courts refer to analogous state statutes of limitations to aid in determining what

length of delay is excusable for purposes of laches. See Mary Kay, Inc. v. Weber, 601

F.Supp.2d 839, 859 (N.D. Tex. 2009). In Texas, the analogous state statute of

limitations for a Lanham Act violation is four years. Id. at 859-60.

“A defendant can raise a laches defense in a motion to dismiss,” but the

complaint must affirmatively show that laches bars the claim for the court to grant

the motion to dismiss. Springboards to Educ., Inc. v. Scholastic Book Fairs, Inc., No.

3:17-CV-0054-B, 2018 WL 1806500, at *8 (N.D. Tex. Apr. 17, 2018) (citing Herron v.

Herron, 255 F.2d 589, 593 (5th Cir. 1958)).

“Affirmative defenses are generally not appropriate grounds to dismiss a

complaint under a Rule 12(b)(6) motion, unless a successful defense is apparent

from the facts pleaded and judicially noticed.” United States ex rel. Parikh v.

Citizens Med. Ctr., 977 F.Supp.2d 654, 669 (S.D. Tex. 2013) (cleaned up). “To obtain

a 12(b)(6) dismissal based on [the] affirmative defense” of laches, “the successful

affirmative defense [must] appear[] clearly on the face of the pleadings.” Read-A-

Thon Fundraising Co. v. 99Pledges, L.L.C., No. 3:22-CV-0420-D, 2022 WL 2704043,

at *2 (N.D. Tex. July 12, 2022) (cleaned up).

Courts do not commonly grant a dismissal “under 12(b)(6) based on an

affirmative defense because it rarely appears on the face of the complaint.”

Siverston v. Clinton, No. 3:11-cv-836-D, 2011 WL 4100958, at *2 (N.D. Tex. Sep. 14,

2011) (cleaned up).

For Defendants’ motion to dismiss succeed, Louis Vuitton must “plead [itself]

out of court” by admitting all of the elements of a laches defense. Id. (cleaned up).

To establish a laches defense in a trademark dispute in a Rule 12(b)(6)

motion to dismiss, the defendant must show (1) the plaintiff delayed in asserting

their trademark rights, (2) lack of excuse for the delay, (3) the delay caused undue

prejudice on the infringer. See Rolex Watch U.S.A., Inc. v. BeckerTime, L.L.C., 96

F.4th 715, 723 (5th Cir. 2024) (citing Am. Rice, Inc. v. Prods. Rice Mill, Inc., 518

F.3d 321, 334 (5th Cir. 2008)).

A. Delay in Asserting Rights

Defendants asserts that the delay element is satisfied because Louis Vuitton

filed suit four years and seven months after sending a cease-and-desist letter to

KIG. See Dkt. No. 16 at 4. Defendants emphasize that they responded to the cease-

and-desist letter with a denial to each of the allegations. See id. Louis Vuitton

confirmed that it received the response but never responded to it. See id.

The laches period “begins when the plaintiff knew or should have known

about the infringement.” Elvis Presley Enters., Inc. v. Capece, 141 F.3d 188, 205 (5th

Cir. 1998) (citing Armco, Inc. v. Armco Burglar Alarm Co., 693 F.2d 1155, 1161-62

(5th Cir. 1982)). And “[a]ny acts after receiving a cease-and-desist letter are at the

defendant’s own risk because it is on notice of the plaintiff’s objection to such acts.”

Id. And so, “the period of delay ends once the trademark owner objects to the

defendant’s use and the defendant receives notice of the objection.” RE/MAX Int’l,

Inc. v. Trendsetter Realty, LLC, 655 F. Supp. 2d 679, 709 (S.D. Tex. 2009).

Defendants claim that the laches clock started to toll when they delivered a

response to the cease-and-desist letter. See Dkt. No. 19 at 4.

But the time that passes after a plaintiff sends a cease-and-desist letter to

the defendant does not count for calculating the delay for a laches defense. See Mary

Kay, 601 F. Supp. 2d at 860 (holding that the three-year delay in filing suit after a

cease-and-desist letter did not count for the purposes of laches) (citing Elvis Presley

Enters., Inc, 141 F.3d at 208); accord Source, Inc. v. SourceOne, Inc., No. 3:05-cv-

1414-G, 2006 WL 2381594, at *1, *8 (N.D. Tex. Aug. 16, 2006) (finding that the

period of delay for a laches defense stopped after Plaintiff sent Defendant a cease-

and-desist letter, even though Defendants responded to the cease-and-desist letter

and Plaintiffs had no further contact until filing the lawsuit).

While Defendants contend that sending the period of time between sending

the cease-and-desist letter and filing suit is greater than the four-year statute of

limitations period, the Fifth Circuit has held that the time between the cease-and-

desist letter and filing does not count for a laches defense. See Mary Kay, 601 F.

Supp. 2d at 860. The relevant period of delay is between when the plaintiff had

knowledge of the alleged infringement and when the plaintiff sent the cease-and-

desist letter to the defendants. See id.

Neither party specifies the amount of time between when Louis Vuitton first

had knowledge of the alleged infringing behavior and when it sent the cease-and-

desist letter, and Defendants do not argue that this period constituted an

unreasonable delay. See generally Dkt. No. 1; Dkt. No. 16.

Courts in the Fifth Circuit have recognized that the time between the cease-

and-desist letter and filing suit can be relevant to undue delay if the delay is

significant. See Abraham v. Alpha Chi Omega, 816 F.Supp.2d 357, 362-63 (N.D.

Tex. 2011) (finding that twenty years between a cease-and-desist letter and suit is

undue delay); H.G. Shopping Ctrs. L.P. v. Birney, No. H-99-0622, 2000 WL

33538621, at *9 (S.D. Tex. 2000) (finding that a series of cease-and-desist letters

sent over twenty years does not cut off a laches defense); see generally Wilson v.

Tessmer L. Firm, P.L.L.C., 483 F. Supp. 3d 416, 429 (W.D. Tex. 2020) (“Th[e]

acknowledgement of an exception reinforces that the traditional approach in the

Fifth Circuit is to cut off the period of delay upon the receipt of a cease and desist

letter, unless an exception is warranted due to an unusually long period of delay

before filing suit.”).

Even if the Court were to consider the four years between the letter and filing

suit as delay, the delay would likely not be long enough to fit this exception. See

Wilson, 483 F. Supp. 3d at 429 (holding that four years delay between discovering

infringement and filing suit does not qualify for the Abraham exception).

And, so, the Court should conclude that Defendants do not show that Louis

Vuitton delayed in asserting its rights.

B. Lack of Excuse

Defendants contend that the lack of excuse element of its laches defense is

satisfied because the complaint does not give an excuse for the four year- seven-

month delay. See Dkt. No. 18 at 7.

But a plaintiff does not have to anticipate affirmative defenses like laches

and “structure its complaint accordingly.” Columbare v. Sw. Airlines, Co., No. 3:21-

cv-297-B-BK, 2023 WL 406439, at *3 (N.D. Tex. Jan. 10, 2023), rep. & rec. adopted,

2023 WL 416548 (N.D. Tex. Jan. 25, 2023) (citing Nobre v. La. Dep’t of Pub. Safety,

935 F.3d 437, 442 (5th Cir. 2019)).

At the motion to dismiss stage, the Court should view ambiguities in the light

most favorable to Louis Vuitton “as the plaintiff is not required to include

allegations disproving [Defendants’] affirmative defenses to survive a 12(b)(6)

motion.” City of San Antonio v. Time Warner Cable Texas, L.L.C., No. SA-17-CV-

01232-OLG, 2018 WL 6588564, at *4 (W.D. Tex. Apr. 9, 2018) (citing Wilson v.

Kimberly-Clark Corp., 254 F. App’x 280, 287 (5th Cir. 2007)).

And, so, an absence of an excuse in Louis Vuitton’s original complaint does

not entitle Defendants to dismissal. See id. (“[T]he fact that the Petition’s

allegations do not disprove the affirmative defense of laches does not mean TWC is

entitled to dismissal”).

C. Undue Prejudice

Defendants contend that they face undue prejudice when they continued to

run their business for over four-and-a-half years after receiving and responding to

Louis Vuitton’s cease-and-desist letter. See Dkt. No. 19 at 5.

“[Undue] [p]rejudice encompasses actions by the defendant that it would not

have taken or consequences it would not have suffered had the plaintiff brought suit

promptly.” Abraham v. Alpha Chi Omega, 708 F.3d 614, 624 (5th Cir. 2013) (citing 6

MCCARTHY ON TRADEMARKS AND UNFAIR COMPETITION § 31:12 (4th ed. 2001)); see

also Rolex Watch USA, Inc., 96 F. 4th at 723 (finding that a ten-year delay caused

undue prejudice since the defendants built a business that would not have

happened if Rolex filed suit without delay).

But Defendants have not shown, at this stage, undue prejudice where the

period of delay ended when it received the cease-and-desist letter. Based on those

alleged facts, further actions, investments, and consequences occurred at the

defendants’ own risk. See Alfa Laval Inc. v. Flowtrend, Inc., No. CV H-14-2597, 2016

WL 2625068, at *6 (S.D. Tex. May 9, 2016) (“Under binding Fifth Circuit authority,

the period for evaluating a laches defense ended when the March 2008 letter was

sent to Flowtrend. After that date, there could be no “undue prejudice.”).

And, so, the Court should find that Defendants did not show undue prejudice

and should not dismiss their Lanham Act claims.

II. Louis Vuitton’s state law trademark claims are not barred by laches.

Defendants also argue that Louis Vuitton’s state law claims should be barred

by laches. Dkt. No. 16 at 3-5.

Under Texas state law, a laches claim rests on two elements “(1)

unreasonable delay by one having legal or equitable rights in asserting them; and

(2) a good faith change of position by another to his detriment because of the delay.”

Exxon Corp. v. Oxxford Clothes, Inc., 109 F.3d 1070, 1082 (5th Cir. 1997) (citing

Rogers v. Ricane Enters., Inc., 772 S.W.2d 76, 80 (Tex. 1989)). “Laches is applicable

to claims under the Lanham Act, as well as claims at common law and under state

trademark registration statutes.” Condom Sense, Inc. v. Alshalabi, 390 S.W.3d 734,

758 (Tex. App. – Dallas 2012, no pet.).

Some courts have applied the same standards in determining a laches

defense for both federal and state trademark infringement claims. See id. at 762 n.

12 (“In this action for infringement, we applied the elements of laches as other

courts have done in this context.”); Zapata Corp. v. Zapata Trading Int’l, Inc., 841

S.W.2d 45, 50 (Tex. App. – Houston [14th Dist.] 1992, no writ.) (“A common law

trademark infringement action under Texas law presents no difference in issues

than those under federal trademark actions.”)).

A. Unreasonable Delay

Defendants contend that Louis Vuitton did not communicate with them for

over four years after they sent their response denying the infringement allegations

in the cease-and-desist letter. See Dkt. No. 16 at 4. And the complaint does not

allege any excuse for the delay. See id.

But a “[m]ere lapse of time raises no presumption of laches. It must be an

unreasonable delay which has worked injury to another person.” See Gulf, C. & S.

F. Ry. Co. v. McBride, 322 S.W.2d 492, 500 (Tex. 1958) (citing Turner v. Hunt, 116

S.W.2d 688, 691 (Tex. Comm’n App. 1938)).

As discussed above, at this pleadings stage, there is no basis to find undue

delay because the relevant period of delay is between when Louis Vuitton knew of

the mark and when Louis Vuitton sent the cease-and-desist letter to KIG,

effectively putting them on notice.

B. Detriment

Defendants argue that the prejudice element of the laches defense is satisfied

because it responded to Louis Vuitton’s cease-and-desist letter denying unlawful

conduct and Louis Vuitton did not communicate with KIG again for over four and a

half years. See Dkt. No. 16 at 5. And, so, KIG continued to sell what it believed

where lawful products. See id.

“Whether phrased as ‘reliance’ or ‘prejudice,’ the effect is the same – the

defendant has done something it otherwise would not have done absent the

plaintiff’s conduct.” Condom Sense, 390 S.W.3d at 761.

A delay becomes inequitable when a plaintiff does not enforce its rights until

a defendant in good faith makes irreversible changes. See City of Houston v. Muse,

788 S.W.2d 419, 422 (Tex. App. – Houston [1st Dist.] 1990, no writ).

Lack of knowledge and lack of notice of the plaintiff’s claim are key in

showing that a defendant changed their position in good faith to their detriment.

See Fort Worth v. Johnson, 388 S.W.2d 400, 404 (Tex. 1964) (holding that there was

no evidence in the record that the defendant changed her position to her detriment

in good faith because she did not show she lacked actual notice or knowledge); see

also First Nat’l Bank of Trinity, Tex. v. McKay, 521 S.W.2d 661, 664 (Tex. Civ. App.

– Houston [1st Dist.] 1975, no writ) (holding the defendant did not change his

position to his detriment in good faith); Davis v. Mangan, No. 14-04-00650-CV, 2005

WL 1692048, at *6 (Tex. App. – Houston [14th Dist.] July 21, 2005, no pet.) (prior

notice of claim).

Defendants had knowledge and notice that Louis Vuitton objected to its

actions when they received Louis Vuitton’s cease-and-desist letter in March 2019.

See Dkt. No. 1 at 17.

Louis Vuitton acted to enforce its rights after its investigators “frequently

observed” Ms. Geoates selling and advertising the alleged infringing products. See

id. The investigators recall Ms. Geoates saying that products offered without the

Louis Vuitton mark cost less, and, in October of 2023, the investigators estimated

KIG had over 15,0000 products for sale with the Louis Vuitton mark. See id. at 17-

18.

Because KIG acknowledges the value of the Louis Vuitton mark and

continues to act despite the cease-and-desist letter, KIG at this stage has not shown

that it did something that it otherwise would not have done absent Louis Vuitton’s

conduct. And, so, KIG likely cannot show that it acted to its detriment in good faith.

And “a trial court generally enjoys ‘considerable discretion’ in deciding

whether to apply the doctrine of laches to the claims pending before it.” Condom

Sense, 390 S.W.3d at 759 (citing Nat’l Ass’n of Gov’t Emps. v. City Pub. Serv. Bd. of

San Antonio, Tex., 40 F.3d 698, 707 (5th Cir. 1994).

And, so, the undersigned recommends the Court exercise its discretion and

not apply the defense of laches to these claims at this pleadings stage.

III. Louis Vuitton’s state law unfair competition claim is not time-barred by

the statute of limitations or laches at this stage in the pleadings.

Defendants contends that the statute of limitations and laches bars Louis

Vuitton’s unfair competition claim.

Unfair competition is a derivative tort requiring the defendant to commit an

underlying tort or illegal conduct for liability. See Baylor Scott & White v. Project

Rose MSO, L.L.C., 633 S.W.3d 263, 286-87 (Tex. App. – Tyler Aug. 30, 2021, pet.

denied). Unfair competition is an umbrella “for statutory and non-statutory causes

of action arising out of business conduct which is contrary to honest practice in

industrial or commercial matters.” See id. (citing U.S. Sporting Prods., Inc. v.

Johnny Stewart Game Calls, Inc., 865 S.W.2d 214, 217 (Tex. App. – Waco 1993, writ

denied)).

Unfair competition encompasses objectionable trade practices like

misappropriation, dilution, and trademark infringement. See id. at 268.

Here, the underlying torts are likely trademark dilution (Count V) and

trademark infringement (Count VI). See Dkt. No. 1 at 23.

As the “Texas common law elements of unfair competition, including

trademark, ‘are no different than those under federal trademark law,’” the Court

should adopt the same analysis of laches as applied to Louis Vuitton’s trademark

claims to its common law unfair competition claim based on trademark

infringement. Condom Sense, 390 S.W.3d at 738.

And, so, the Court should not dismiss its unfair competition claim based on

laches at this pleadings stage.

The Court should also not dismiss the unfair competition claim based on

Defendants’ statute of limitations argument. Courts have applied “a two-year

statute of limitations … to Texas common law unfair competition claims based on

trademark infringement.” Texas Tamale Co., Inc. v. CPUSA2, LLC, No. 4:21-CV-

3341, 2022 WL 20717359, at *3 (S.D. Tex. June 21, 2022); accord Daboub v.

Gibbons, 42 F.3d 285, 290 (5th Cir. 1995) (holding unfair competition claim had

two-year statute of limitations).

Louis Vuitton argues that its unfair competition claim should be subject to

the continuous tort doctrine, making the statute of limitations period inapplicable.

Dkt. No. 18 at 10. The continuous tort doctrine provides that a claim does not

accrue until the defendant’s wrongful conduct stops. See Exxon Mobil Corp. v.

Rincones, 520 S.W.3d 572, 592 (Tex. 2017) (quoting First Gen. Realty Corp. v. Md.

Cas. Co., 981 S.W.2d 495, 501 (Tex. App. – Austin 1998, pet. denied)).

The Texas Supreme Court has “neither endorsed nor addressed” the

continuous tort doctrine, but the Dallas, Waco, and Austin Courts of Appeals have

“applied the doctrine in cases of negligent infliction of emotional distress, false

imprisonment, and injury-producing medicine.” Id. (citing Coinmach Corp. v.

Aspenwood Apartment Corp., 417 S.W.3d 909, 924 (Tex. 2013)).

Texas Courts of Appeals have also applied the continuing tort doctrine to

trademark infringement. See Springboards, 2018 WL 1806500, at *8 (“Texas law

treats trademark infringement is a continuing tort”) (internal citations omitted);

Two Pesos, Inc. v. Gulf Ins. Co., 901 S.W.2d 495, 500–01 (Tex. App. – Houston [14th

Dist.] 1995, no writ).

Some courts have held that the unfair competition claims based on

trademark infringement are not barred by the statute of limitations. See

Springboards, 2018 WL 1806500, at *8 (declined to dismiss common law unfair

competition claim based on trademark infringement due to statute of limitations or

laches, but only discussed that trademark infringement was a continuing tort);

accord Riviana Foods, Inc. v. Golden Star Trading, Inc., No. 4:19-CV-01994, 2020

WL 6153602, at *13 (S.D. Tex. Apr. 6, 2020); Tierra Caliente Music Grp., S.A. de

C.V. v. Ser-Ca Discos, Inc., No. 7:18-CV-00252, 2022 WL 20344511, at *19 (S.D. Tex.

Jan. 26, 2022), on reconsideration in part sub nom. Tierra Caliente Music Grp. v.

Ser-Ca Discos, Inc., No. 7:18-CV-00252, 2022 WL 20334777 (S.D. Tex. May 16,

2022) (describing a “continuing violation theory” that “caution[s] against summary

judgment on Plaintiff’s affirmative defense of limitations,” although finding claims

weren’t time-barred based on alternative reasoning).

Other courts have held that the statute of limitations applies to unfair

competition claims, but that the plaintiff could still bring claims of unfair

competition for violations that are inside the statute of limitations period. See

Derrick, 934 F. Supp. at 808 (examining a motion for summary judgment and

finding that“[c]laims for violations within the limitations period will be allowed, but

those violations outside the limitations period are time-barred … only those alleged

infringements that occurred on or after January 14, 1992 will be considered as

evidence of Derrick’s common law unfair competition claim”); accord Horizon Mktg.,

Int’l, Ltd. v. Naras, No. CV H-17-3749, 2018 WL 3729569, at *4 (S.D. Tex. Aug. 6,

2018) (dismissing unfair competition claim because, although, common law

trademark infringement claim was a continuing tort, an “unfair competition claim

accrues when a legal injury occurs” and so plaintiffs were time-barred from

asserting unfair competition claims on events more than two years before their

claim).

And still other courts have found the statute of limitations barred unfair

competition claims based on trademark infringement. See Texas Tamale Co., 2022

WL 20717359, at *4 (setting aside a default judgment because a two-year statute of

limitations was “a meritorious defense” to common law unfair competition claims);

accord Gorgeous Gals, LLC v. Hey Gorgeous! Spa & Wellness, LLC, No. 1:16-CV-

903-RP, 2017 WL 5016036, at *8 (W.D. Tex. Nov. 2, 2017) (granting summary

judgment as to plaintiff’s unfair competition claim because it was time-barred under

the two-year statute of limitations).

But the most procedurally analogous cases have either not dismissed the

unfair competition claim at this stage in the pleadings or have dismissed the claim

only as to events brought outside the statute of limitations of period. And, so, the

Court should not dismiss the claim at this time.

IV. Louis Vuitton’s unjust enrichment claim is not time-barred by the statute

of limitations or laches at this stage in the pleadings.

“‘Unjust enrichment is an equitable principle holding that one who receives

benefits unjustly should make restitution for those benefits,’ regardless of whether

the defendant engaged in wrongdoing.” Janvey v. Alguire, 846 F. Supp. 2d 662, 673

(N.D. Tex. 2011) (quoting Tex. Integrated Conveyor Sys., Inc. v. Innovative Conveyor

Concepts, Inc., 300 S.W.3d 348, 367 (Tex. App. – Dallas 2009, pet. den.) (citations

omitted)).

Under Texas law, the statute of limitations for unjust enrichment is two

years. See United States ex rel. Jackson v. Univ. of N. Tex., 673 F. App’x 384, 388

(5th Cir. 2016) (citing HECI Expl. Co. v. Neel, 982 S.W.2d 881, 885 (Tex. 1998)).

To find when an unjust enrichment claim accrues, “Texas follows the ‘legal

injury’ test, under which ‘[a] cause of action generally accrues, and the statute of

limitations begins to run, when facts come into existence that authorize a claimant

to seek a judicial remedy.’” Mayo v. Hartford Life Ins. Co., 354 F.3d 400, 410 (5th

Cir. 2004) (quoting Johnson & Higgins of Texas, Inc. v. Kenneco Energy, Inc., 962

S.W.2d 507, 514 (Tex. 1998)).

Louis Vuitton knew about the alleged infringing conduct as early as 2019 but

did not file this suit until 2023. See Dkt. No. 1 at 17. Defendants argue that this

bars Louis Vuitton’s unjust enrichment claim. See Dkt. No. 16 at 5.

Louis Vuitton argues that the continuing tort doctrine also applies to its

unjust enrichment claim. Dkt. No. 18 at 9-10. The Court finds no case that has

applied the continuing tort doctrine to an unjust enrichment claim. But courts have

found that “the discovery rule or fraudulent concealment doctrine may apply and

toll the statute of limitations, and thus, the limitations issue on the unjust

enrichment claim cannot be resolved at this stage in the litigation.” Quintel Tech.

Ltd. v. Huawei Techs. USA, Inc., No. 415CV00307GHDCMC, 2016 WL 5423178, at

*13 (E.D. Tex. Sept. 27, 2016); accord Emerald City Mgmt., LLC v. Kahn, No. 4:14-

CV-358, 2016 WL 98751, at *31 n.20 (E.D. Tex. Jan. 8, 2016) (“Emerald City argues

that the Statute of Limitations bars a claim of unjust enrichment. However, as

discussed previously, Emerald City has not met is burden of establishing when

Kahn's unjust enrichment claim accrued because Kahn argues that fraudulent

concealment tolled the statute of limitations, which is a question of fact.”).

And so, the Court should similarly find that whether the continuing tort

doctrine tolls the statute of limitations should not be resolved on this Motion to

Dismiss.

Because it is unclear whether the statute of limitations has run for the unjust

enrichment claim at this stage, the Court should similarly not dismiss the claim as

barred by laches at this time. See Caldwell v. Barnes, 975 S.W.2d 535, 538 (Tex.

1998) (“Laches should not bar an action on which limitations has not run unless

allowing the action ‘would work a grave injustice.’”) (quoting Culver v. Pickens, 176

S.W.2d 167, 170 (Tex. 1943)).

Recommendation

The Court should deny Defendants’ Motion to Dismiss [Dkt. No. 16].

A copy of these findings, conclusions, and recommendation shall be served on

all parties in the manner provided by law. Any party who objects to any part of

these findings, conclusions, and recommendation must file specific written

objections within 14 days after being served with a copy. See 28 U.S.C. § 636(b)(1);

FED. R. CIV. P. 72(b). To be specific, an objection must identify the specific finding or

recommendation to which objection is made, state the basis for the objection, and

specify the place in the magistrate judge’s findings, conclusions, and

recommendation where the disputed determination is found. An objection that

merely incorporates by reference or refers to the briefing before the magistrate

judge is not specific. Failure to file specific written objections will bar the aggrieved

party from appealing the factual findings and legal conclusions of the magistrate

judge that are accepted or adopted by the district court, except upon grounds of

plain error. See Douglass v. United Servs. Auto. Ass’n, 79 F.3d 1415, 1417 (5th Cir.

1996).

DATED: August 8, 2024

DAVIDL.HORAN

UNITED STATES MAGISTRATE JUDGE

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