“A mark is afforded trademark protection if it is descriptive and has acquired secondary meaning.”
How later courts described this case
- “A mark is afforded trademark protection if it is descriptive and has acquired secondary meaning.”
- “[The Court will] apply the applicable law, irrespective of whether the pro se litigant has mentioned it by name.”
- explaining that if the unregistered mark “refers to one source or producer of that product, the term is not generic (i.e., it is descriptive, suggestive, or arbitrary or fanciful)” it could be eligible for protection
- “Iqbal . . . provides the final nail in the coffin for the ‘no set of facts’ standard that applied to federal complaints before Twombly.”
Written by the judges who cited it.
The opinion
UNITED STATES DISTRICT COURT
DISTRICT OF NEW JERSEY
David Beasley,
No. 1:19-cv-11058-NLH-MJS
Plaintiff,
OPINION
v.
William Howard,
Defendant.
APPEARANCES:
HENRY A. GABATHULER
MARTIN B. SCHWIMMER
LEASON ELLIS LLP
ONE BARKER AVENUE
FIFTH FLOOR
WHITE PLAINS, NY 10601
On behalf of Plaintiff.
KARIN COGER
COGER LAW FIRM
525 RT 73 NORTH
STE 104
MARLTON, NJ 08053
On behalf of Defendant.
HILLMAN, District Judge
Now before the Court is Defendant’s motion to dismiss
Plaintiff’s federal trademark claims. In accordance with the
Third Circuit Court of Appeals’ remand in this matter, this
Court now denies Defendant’s motion to dismiss with respect to
Plaintiff’s claim under 15 U.S.C. § 1125(a).
BACKGROUND
The Court will presume the parties’ familiarity with the
factual background in this case, previously set forth in its
January 9, 2020 opinion (ECF 20) and the Third Circuit’s
September 17, 2021 opinion, Beasley v. Howard, 2021 WL 4233947
(3d Cir. Sept. 17, 2021), and will not repeat facts beyond those
necessary to its holding today.
The Complaint in this action, filed on April 25, 2019,
consists of six handwritten pages detailing Plaintiff’s history
in creating the mark “The Ebonys” and Plaintiff’s belief that
Defendant wrongfully registered the mark in 2011 and tried to
use it as his own. (ECF 1 at 3). Plaintiff’s principal
contentions are that Defendant defrauded the U.S. Patent and
Trademark Office (“PTO”) and that Defendant harmed Plaintiff’s
ability to profit from using the mark “The Ebonys”. (Id. at 3-
4).
While Plaintiff does not cite to a specific code section as
the basis for his action, he states that the basis for this
Court’s jurisdiction is “Lanham Act False and Misleading
Statement of Facts And Protection of an unregistered Trademark
First use in commerce of 50 years continual use [sic].” (Id. at
2). Plaintiff asks for the Court to “vacate” Defendant’s
trademark registered with the PTO and for the Court to award
$500,000 “in monetary compensation for jobs, performances, and
endorsements lost as a result of trademark and ownership
conflicts.” (Id. at 4). Plaintiff also asks that the Court
“permit” him to register his mark with the PTO. (Id.) This
Court previously granted Defendant’s motion to dismiss on the
basis that Plaintiff had already brought his grievances before
the Trademark Trial and Appeal Board and that the instant
Complaint was barred on the basis of claim preclusion (ECF 20 at
14).
On appeal, the Third Circuit held that the doctrine of
issue preclusion applied to Plaintiff’s fraud claims against
Defendant and “affirm[ed] the District Court’s order to the
extent it dismisse[d] any claim that Howard defrauded the PTO.”
Beasley, 2021 WL 4233947 at *8. However, with respect to the
Court’s order that Plaintiff’s other infringement claims were
precluded, the Third Circuit reversed and remanded the Court’s
order for further consideration. Id. at *7-8.
DISCUSSION
I. Subject Matter Jurisdiction
This Court has jurisdiction over Plaintiff’s federal claims
under 28 U.S.C. § 1331.
II. Standard for Rule 12(b)(6) Motion to Dismiss
When considering a motion to dismiss a complaint for
failure to state a claim upon which relief can be granted
pursuant to Federal Rule of Civil Procedure 12(b)(6), a court
must accept all well-pleaded allegations in the complaint as
true and view them in the light most favorable to the plaintiff.
Evancho v. Fisher, 423 F.3d 347, 351 (3d Cir. 2005). It is well
settled that a pleading is sufficient if it contains “a short
and plain statement of the claim showing that the pleader is
entitled to relief.” Fed. R. Civ. P. 8(a)(2).
“While a complaint attacked by a Rule 12(b)(6) motion to
dismiss does not need detailed factual allegations, a
plaintiff’s obligation to provide the ‘grounds’ of his
‘entitle[ment] to relief’ requires more than labels and
conclusions, and a formulaic recitation of the elements of a
cause of action will not do . . . .” Bell Atl. Corp. v.
Twombly, 550 U.S. 544, 555 (2007) (alteration in original)
(citations omitted) (first citing Conley v. Gibson, 355 U.S. 41,
47 (1957); Sanjuan v. Am. Bd. of Psychiatry & Neurology, Inc.,
40 F.3d 247, 251 (7th Cir. 1994); and then citing Papasan v.
Allain, 478 U.S. 265, 286 (1986)).
To determine the sufficiency of a complaint, a court must
take three steps: (1) the court must take note of the elements a
plaintiff must plead to state a claim; (2) the court should
identify allegations that, because they are no more than
conclusions, are not entitled to the assumption of truth; and
(3) when there are well-pleaded factual allegations, a court
should assume their veracity and then determine whether they
plausibly give rise to an entitlement for relief. Malleus v.
George, 641 F.3d 560, 563 (3d Cir. 2011) (quoting Ashcroft v.
Iqbal, 556 U.S. 662, 664, 675, 679 (2009) (alterations,
quotations, and other citations omitted).
A district court, in weighing a motion to dismiss, asks
“not whether a plaintiff will ultimately prevail but whether the
claimant is entitled to offer evidence to support the claim.”
Twombly, 550 U.S. at 563 n.8 (quoting Scheuer v. Rhoades, 416
U.S. 232, 236 (1974)); see also Iqbal, 556 U.S. at 684 (“Our
decision in Twombly expounded the pleading standard for ‘all
civil actions’ . . . .”); Fowler v. UPMC Shadyside, 578 F.3d
203, 210 (3d Cir. 2009) (“Iqbal . . . provides the final nail in
the coffin for the ‘no set of facts’ standard that applied to
federal complaints before Twombly.”). “A motion to dismiss
should be granted if the plaintiff is unable to plead ‘enough
facts to state a claim to relief that is plausible on its
face.’” Malleus, 641 F.3d at 563 (quoting Twombly, 550 U.S. at
570).
A court in reviewing a Rule 12(b)(6) motion must only
consider the facts alleged in the pleadings, the documents
attached thereto as exhibits, and matters of judicial notice.
S. Cross Overseas Agencies, Inc. v. Kwong Shipping Grp. Ltd.,
181 F.3d 410, 426 (3d Cir. 1999). A court may consider,
however, “an undisputedly authentic document that a defendant
attaches as an exhibit to a motion to dismiss if the plaintiff’s
claims are based on the document.” Pension Benefit Guar. Corp.
v. White Consol. Indus., Inc., 998 F.2d 1192, 1196 (3d Cir.
1993). If any other matters outside the pleadings are presented
to the court, and the court does not exclude those matters, a
Rule 12(b)(6) motion will be treated as a summary judgment
motion pursuant to Rule 56. Fed. R. Civ. P. 12(b).
III. Analysis
Plaintiff’s handwritten, pro se complaint lacks the
targeted and clear pleading that is expected of pleadings
drafted by attorneys. However, courts must liberally construe
pleadings that are filed pro se. Erickson v. Pardus, 551 U.S.
89, 94 (2007) (quoting Estelle v. Gamble, 429 U.S. 97, 106
(1976)). Thus, “a pro se complaint, however inartfully pleaded,
must be held to less stringent standards than formal pleadings
drafted by lawyers.” Id. (internal quotation marks omitted).
See also Dluhos v. Strasberg, 321 F.3d 365, 369 (3d Cir. 2003)
(“[The Court will] apply the applicable law, irrespective of
whether the pro se litigant has mentioned it by name.”). But
while pro se pleadings are liberally construed, “pro se
litigants still must allege sufficient facts in their complaints
to support a claim,” Owens v. Armstrong, 171 F. Supp. 3d 316,
328 (D.N.J. 2016) (quoting Mala v. Crown Bay Marina, Inc., 704
F.3d 239, 245 (3d Cir. 2013)), and pro se litigants are not
exempt from complying with federal pleading standards. See
Thakar v. Tan, 372 F. App'x 325, 328 (3d Cir. 2010). As a
practical matter this “means that a pro se complaint may be
dismissed for failure to state a claim only if it appears
‘beyond doubt that the plaintiff can prove no set of facts in
support of his claim which would entitle him to relief.’” Brown
v. Dep't of Corr., PA, 2006 WL 895039, at *2 (W.D. Pa. Mar. 29,
2006) (quoting Haines v. Kerner, 404 U.S. 519, 520-21 (1972)).
Other courts outside this Circuit have also made clear that
the less stringent pleading standard requires a court to look
more holistically at the pleadings to determine whether a
plaintiff proceeding pro se could theoretically prevail on his
or her claims. See, e.g., United States v. $9,020.00 In U.S.
Currency, 30 F. App'x 855, 858 (10th Cir. 2002) (“This court has
stated that liberal construction of pro se pleadings means that
if the court can reasonably read the pleadings to state a valid
claim on which the plaintiff could prevail, it should do so
despite the plaintiff's failure to cite proper legal authority,
his confusion of various legal theories, his poor syntax and
sentence construction, or his unfamiliarity with pleading
requirements.”) (internal quotation marks omitted); Frengler v.
Gen. Motors, 482 F. App'x 975, 977 (6th Cir. 2012) (Basing its
holding that a pro se complaint warranted dismissal on the fact
that the complaint appeared to be “without any suggestion of a
cause of action” rather than the sloppy styling of the
complaint).
The Court holds that under the more liberal pleading
standards for pro se litigants, Plaintiff has stated a claim for
relief under 15 U.S.C. § 1125(a) of the Lanham Act.1 While
Plaintiff’s complaint does not cite to the statutory provision
by its code number, Plaintiff makes clear that he is suing under
the “Lanham Act” to protect “an unregistered trademark” for
“false and misleading statement of facts.” (ECF 1 at 2). This
statement closely mirrors the title of 15 U.S.C. § 1125 which
reads “False designations of origin, false descriptions, and
dilution forbidden.” 15 U.S.C.A. § 1125. Given that this
section is the vehicle used by owners of unregistered trademarks
to assert infringement claims, Parks LLC v. Tyson Foods, Inc, 863
1 Notably, Defendant only explained in his motion to dismiss how
the legal theories of claim preclusion, issue preclusion, and
incontestability of his mark applied to the facts of this case.
(See generally ECF 8). While he recited the standard to dismiss
a motion under Rule 12(b)(6), (Id. at 5), he did not explain how
the Complaint fell short of that standard. Defendant bears the
burden to show that no claim has been stated and has not met
that burden here. Powell v. Subaru of Am., Inc., 502 F. Supp. 3d
856, 874 (D.N.J. 2020) (“The party moving to dismiss
under 12(b)(6) bears the burden of showing that no claim has
been presented.”)(internal quotation marks omitted).
F.3d 220, 226 (3d Cir. 2017) (“Section 1125(a)(1)(A) prohibits
‘false or misleading’ claims that are ‘likely to cause
confusion, or to cause mistake, or to deceive as to ... the
origin, sponsorship, or approval of his or her goods, services,
or commercial activities by another person[.]’ That provision is
‘the foremost federal vehicle for the assertion of ...
infringement of ... unregistered marks, names and trade
dress[.]’”), and that the rest of the Complaint appears to be
driving at a claim under 15 U.S.C. § 1125(a)(1)(A), the Court
will construe the Complaint as trying to state a claim under
that provision. See Dluhos, 321 F.3d at 369 (“[The Court will]
apply the applicable law, irrespective of whether the pro se
litigant has mentioned it by name.”)
To prove trademark infringement under 15 U.S.C. §
1125(a)(1)(A) “a plaintiff must demonstrate that (1) it has a
valid and legally protectable mark; (2) it owns the mark; and
(3) the defendant's use of the mark to identify goods or
services causes a likelihood of confusion[.]” Belmora LLC v.
Am. Priv. Label Prod., LLC, 2020 WL 10181735, at *3 (D.N.J. May
12, 2020). “[T]he owner of an unregistered mark has the burden
of proving the existence of a protectable mark.” Parks LLC v.
Tyson Foods, Inc, 863 F.3d 220, 226 (3d Cir. 2017) (internal
alterations omitted). In this case, to plead the first element
Plaintiff has to show that the mark “The Ebonys” has some
acquired some meaning that specifically refers to his musical
group. E.T. Browne Drug Co. v. Cococare Prod., Inc., 538 F.3d
185, 192 (3d Cir. 2008) (explaining that if the unregistered
mark “refers to one source or producer of that product, the term
is not generic (i.e., it is descriptive, suggestive, or
arbitrary or fanciful)” it could be eligible for protection);
ERBE Elektromedizin GmbH v. Canady Tech. LLC, 629 F.3d 1278,
1287 (Fed. Cir. 2010) (“A mark is afforded trademark protection
if it is descriptive and has acquired secondary meaning.”) The
Court holds that Plaintiff has pled this element in that he
outlined that in 1969 he “signed [his] group to record label and
recorded albums under the name Ebonys [sic] [.]” (ECF 1 at 3).
The Court believes that this is enough to show that the mark in
question is eligible for legal protection.
The second element requires that Plaintiff plead that he
owns the mark, “The Ebonys.” “With respect to ownership of
unregistered marks, the first party to adopt a trademark can
assert ownership rights, provided it continuously uses it in
commerce.” Scibetta v. Slingo, Inc., 2018 WL 466224, at *16
(D.N.J. Jan. 17, 2018); Ford Motor Co. v. Summit Motor Prod.,
Inc., 930 F.2d 277, 292 (3d Cir. 1991). Plaintiff has so pled.
The Complaint reads, “the Ebonys have been performing since I
started the group fifty years ago. For fifty consecutive years
my group the Ebonys have been performing [sic] [.]” (ECF 1 at
3). Plaintiff also states that Defendant only filed for
trademark protection of the mark in 2011. (Id.) The Court
holds that this statement is enough to plead that Plaintiff was
the first to adopt the mark and that he used it continuously in
commerce.
The third element deals with whether Defendant’s use of the
mark has caused “confusion.” “A likelihood of confusion exists
when consumers viewing the mark would probably assume its
association with the source of a different product or service
identified by a similar mark.” Belmora LLC, 2020 WL 10181735 at
*3 (internal quotation marks omitted). The Complaint alleges
that Plaintiff cannot create a website under the name “The
Ebonys” although he performs under the name and that Defendant’s
practice of contacting venues where Plaintiff’s group is set to
play to keep the venues from hiring them has hindered
Plaintiff’s business. (ECF 1 at 4). Confusion in the
marketplace concerning who the true owner of the mark is or what
set of group of singers and musicians is actually performing at
any given show satisfies the third element.
Moreover, confusion is almost a foregone conclusion when
the marks are identical. See Opticians Ass'n of Am. v. Indep.
Opticians of Am., 920 F.2d 187, 195 (3d Cir. 1990) (“Thus,
likelihood of confusion is inevitable, when, as in this case,
the identical mark is used concurrently by unrelated
entities.”); E.A. Sween Co. v. Deli Exp. of Tenafly, LLC, 19 F.
Supp. 3d 560, 569 (D.N.J. 2014) (“Put most simply, confusion is
likely because Defendant has used a mark almost identical to
Plaintiffs valid and legally protectable mark.”). Under the
less stringent standard for pro se litigants, the Court holds
that Plaintiff has pled a plausible Lanham Act violation.2
CONCLUSION
For the reasons expressed above, Defendant’s motion to
dismiss the Complaint [ECF 8] will be denied.
An appropriate Order will be entered.
Date: August 17, 2022 s/ Noel L. Hillman
At Camden, New Jersey NOEL L. HILLMAN, U.S.D.J.
2 As stated in the Background section the relief Plaintiff is
seeking is cancellation of Defendant’s mark, permission to
register the mark himself with the PTO, and for $500,000 in
monetary damages. While there may be a question as to whether
Plaintiff’s requested remedy of cancellation is time-barred, see
15 U.S.C. § 1064, Plaintiff also seeks injunctive relief and
monetary damages if he prevails on his claim. Id. at §§ 1116,
1117.