# VT Insurance Bulletin #22: Proper Identification by Insurance Producers > Vermont · Agency guidance · In force URL: https://www.frixlaw.com/law-library/statutes/VT_INS_B_22_19741220 ## Section - **Citation:** VT Insurance Bulletin #22 - **Heading:** Proper Identification by Insurance Producers - **Jurisdiction:** Vermont - **Kind:** Agency guidance - **Status:** In force - **Text as of:** August 14, 2026 - **Source:** Compiled text - **Location:** Vermont DFR Insurance Bulletins / Proper Identification by Insurance Producers ## Text Vermont Insurance Division BULLETIN 22: Proper Identification by Insurance Producers December 16, 1974 The use by life insurance agents and brokers on business cards, stationery and other printed material and in verbal presentations of titles such as financial planner, fiscal adviser, investment counselor, financial analyst, and estate planner and other titles which tend to lead prospective insureds to believe they are purchasing something other than insurance, is becoming increasingly prevalent in Vermont and is a matter of concern to this department. It is also the opinion of this department that other titles not described above, used in life or in other lines of insurance, although not in themselves deceptive, are misleading unless all material using the term also contains the designation insurance agent or broker or life insurance agent or broker at least as prominently as the term in question. The term estate planner is misleading unless it is clearly revealed in context that the estate planning service is offered in conjunction with the sales of life insurance products. In addition, Section 4802 of Title 8 which became effective July 1, 1974 provides for the licensing of insurance consultants. Persons who are not licensed by this department as consultants may not hold themselves out to the public in any manner as consultants. This includes the use of the word consultant in a business title, or on any business cards, stationery, or other printed materials as well as verbal presentations. Section 4802 also prohibits anyone from holding an agent's or broker's license simultaneously with a consultant's license. The law does permit an agent or broker to charge a fee for his advice as long as he enters into a prior written agreement with the policyholder, client, or other member of the public (4724(14)) cards, stationery, or other printed materials as well as verbal presentations. Section 4802 also prohibits anyone from holding an agent's or broker's license simultaneously with a consultant's license. The law does permit an agent or broker to charge a fee for his advice as long as he enters into a prior written agreement with the policyholder, client, or other member of the public (4724(14)). Section 4724 entitled, Unfair Methods of Competition or Unfair or Deceptive Acts or Practices Defined makes it an unfair trade practice for any person to offer his services to the public in such a way as to mislead or fail to adequately disclose to the public the true nature of the services offered. It is the opinion of this department that the practices described above are encompassed within the Unfair and Deceptive Acts or Practices as defined in that section. The Department of Banking and Insurance will apply the sanctions of the Unfair or Deceptive Insurance Practices Act (Chapter 129 of Title 8 and Chapter 131 of Title 8) when such practices by agents or brokers are detected and proven. It shall be the responsibility of insurance companies to instruct their agents and ensure their compliance with this bulletin. James A. Guest COMMISSIONER OF BANKING AND INSURANCE ## Nearby sections - [VT Insurance Bulletin #22 Proper Identification by Insurance Producers](https://www.frixlaw.com/law-library/statutes/VT_INS_B_22_19741220.md) - [VT Insurance Bulletin #30 WITHDRAWN - Legal Actions Involving Other Insurance Departments](https://www.frixlaw.com/law-library/statutes/VT_INS_B_30_19750319.md) - [VT Insurance Bulletin #43 Criteria for Company Authorization and Application Procedures](https://www.frixlaw.com/law-library/statutes/VT_INS_B_43_20220620.md) - [VT Insurance Bulletin #51 Consent to Rate](https://www.frixlaw.com/law-library/statutes/VT_INS_B_51_19800616.md) - [VT Insurance Bulletin #54 Coverage for Pregnancy and Pregnancy-Related Conditions](https://www.frixlaw.com/law-library/statutes/VT_INS_B_54_19810422.md) - [VT Insurance Bulletin #55 Safe Driver Insurance Plan Surcharges](https://www.frixlaw.com/law-library/statutes/VT_INS_B_55_19940620.md) - [VT Insurance Bulletin #57 State Cooperation - Prosecution of Federal Medigap Law Violations](https://www.frixlaw.com/law-library/statutes/VT_INS_B_57_19820226.md) - [VT Insurance Bulletin #58 Vermont Purchase and Use Tax - Settlement of Auto Total Loss](https://www.frixlaw.com/law-library/statutes/VT_INS_B_58_19820411.md) - [VT Insurance Bulletin #60 Public Act No. 176 - Coverage/Benefits for the Care and Treatment of Alcohol Dependency](https://www.frixlaw.com/law-library/statutes/VT_INS_B_60_19820712.md) - [VT Insurance Bulletin #61 Group Insurance / Trust Agreements](https://www.frixlaw.com/law-library/statutes/VT_INS_B_61_19820909.md) - [VT Insurance Bulletin #62 Life Policy Loans with Adjustable Interest Rates](https://www.frixlaw.com/law-library/statutes/VT_INS_B_62_19830708.md) - [VT Insurance Bulletin #63 Temporomandibular Joint Disorders](https://www.frixlaw.com/law-library/statutes/VT_INS_B_63_19821220.md) - [VT Insurance Bulletin #69 Standard Non-Forfeiture and Valuation Laws for Life Insurance](https://www.frixlaw.com/law-library/statutes/VT_INS_B_69_19830718.md) - [VT Insurance Bulletin #71 Lienholder Interest Coverage Loss Payable Clause Fraud](https://www.frixlaw.com/law-library/statutes/VT_INS_B_71_19830810.md) --- Source: Frix Law Library, https://www.frixlaw.com/law-library/statutes/VT_INS_B_22_19741220. Check the current official text before relying on it. Not legal advice.