# TN Insurance Bulletin 18-01: TN Insurance Bulletin 18-01: The use of the terms "Medicare", "Medicaid", "Social Security", or "TennCare" in advertising and business names

> Tennessee · Agency guidance · In force

URL: https://www.frixlaw.com/law-library/statutes/TN_INS_B_20180831_18_01_Use_of_term_in_advertisement

## Section

- **Citation:** TN Insurance Bulletin 18-01
- **Heading:** TN Insurance Bulletin 18-01: The use of the terms "Medicare", "Medicaid", "Social Security", or "TennCare" in advertising and business names
- **Jurisdiction:** Tennessee
- **Kind:** Agency guidance
- **Status:** In force
- **Text as of:** August 14, 2026
- **Source:** Compiled text
- **Location:** Tennessee Department of Commerce and Insurance Bulletins / TN Insurance Bulletin 18-01: The use of the terms "Medicare", "Medicaid", "Social Security", or "TennCare" in advertising and business names

## Text

BILL HASLAM
GOVERNOR
TO:
FROM:
RE:
DATE:
STATE OF TENNESSEE
DEPARTMENT OF COMMERCE AND INSURANCE
500 JAMES ROBERTSON PARKWAY
NASHVILLE, TENNESSEE 37243·5065
615-741-6007
BULLETIN 18-01
All Licensed Insurance Producers
tlLi. ~ 1\1 p ~
JULIE MIX McPEAK
COMMISSIONER
Julie Mix McPeak, Commissioner
u:-__ ·_ . '
The use of the terms "Medicare," "M dicaid," "Social Security," or "TennCare"
in advertising and business names
August J/
, 2018
The purpose of this Bulletin is to provide guidance regarding the use of the terms "Medicare,"
"Medicaid," "Social Security," or "TennCare" in advertising and business names.
Section 1140 of the Social Security Act [42 U.S.C. 1320b-10] (a)(l) prohibits the use of the terms
"Medicare," "Medicaid," or "Social Security" in connection with any item of advertising in any
manner which the person knows or should know would convey, or could be interpreted as
conveying, "the false impression that such item is approved, endorsed, or authorized by the Social
Security Administration, the Centers for Medicare and Medicaid Services, or the Department of
Health and Human Services or that such person has some connection with, or authorization from,
the Social Security Administration, the Centers for Medicare and Medicaid Services, or the
Department of Health and Human Services."
It is the Department's position that the use ofthe terms "Medicare," "Medicaid," "Social Security,"
or "TennCare" in a business name gives the false impression that the company is approved,
endorsed, or authorized by the Social Security Administration or the Centers for Medicare and
Medicaid Services, unless the use contains a clear and prominent disclaimer that the company is
not authorized by, endorsed by, or affiliated with a governmental agency
"Medicare," "Medicaid," "Social Security,"
or "TennCare" in a business name gives the false impression that the company is approved,
endorsed, or authorized by the Social Security Administration or the Centers for Medicare and
Medicaid Services, unless the use contains a clear and prominent disclaimer that the company is
not authorized by, endorsed by, or affiliated with a governmental agency.
It is also the Department's position that the use of the terms "Medicare," "Medicaid," "Social
Security," or "TennCare" in a business name, without a clear and prominent disclaimer that the
company is not approved, endorsed, or authorized by a governmental agency, constitutes an unfair
and deceptive trade practice under Tenn. Code Ann. § 56-8-104.
Any questions about the intent of this Bulletin should be directed to the Insurance Division's
Director of Insurance, 7111 Floor, Davy Crockett Tower, 500 James Robertson Parkway, Nashville,
Tennessee, 37243, and/or (615) 741-3450.

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Source: Frix Law Library, https://www.frixlaw.com/law-library/statutes/TN_INS_B_20180831_18_01_Use_of_term_in_advertisement. Check the current official text before relying on it. Not legal advice.
