# Wis. Stat. § 449.08: Unprofessional conduct

> Wisconsin · Statutes · In force

URL: https://www.frixlaw.com/law-library/statutes/STATE_WI_C449_S449.08

## Section

- **Citation:** Wis. Stat. § 449.08
- **Heading:** Unprofessional conduct
- **Jurisdiction:** Wisconsin
- **Kind:** Statutes
- **Status:** In force
- **Text as of:** August 14, 2026
- **Source:** Compiled text
- **Location:** WI Code / Chapter 449 / Section 449.08

## Text

(1) Unprofessional conduct includes without limitation because of enumeration:

(a) Any conduct of a character likely to deceive or defraud the public;

(b) Loaning of an optometric license or certificate to anyone;

(d) Splitting or dividing any fee for optometric service with any person, except an associate licensed optometrist; or

(e) Engaging in conduct unbecoming a person licensed to practice.

(2) Unprofessional advertising includes advertising professional superiority or the performance of professional services in a superior manner.

History: 1977 c. 362 ; 1979 c. 337 ; 2005 a. 297 .

## Nearby sections

- [Wis. Stat. § 449.01 Definitions.](https://www.frixlaw.com/law-library/statutes/STATE_WI_C449_S449.01.md)
- [Wis. Stat. § 449.02 Licenses; exemptions.](https://www.frixlaw.com/law-library/statutes/STATE_WI_C449_S449.02.md)
- [Wis. Stat. § 449.03 Enforcement.](https://www.frixlaw.com/law-library/statutes/STATE_WI_C449_S449.03.md)
- [Wis. Stat. § 449.04 Examination and licensure.](https://www.frixlaw.com/law-library/statutes/STATE_WI_C449_S449.04.md)
- [Wis. Stat. § 449.06 Renewal; continuing education.](https://www.frixlaw.com/law-library/statutes/STATE_WI_C449_S449.06.md)
- [Wis. Stat. § 449.07 Denial, limitation, suspension, revocation, reprimand.](https://www.frixlaw.com/law-library/statutes/STATE_WI_C449_S449.07.md)
- [Wis. Stat. § 449.08 Unprofessional conduct.](https://www.frixlaw.com/law-library/statutes/STATE_WI_C449_S449.08.md)
- [Wis. Stat. § 449.09 Investigations.](https://www.frixlaw.com/law-library/statutes/STATE_WI_C449_S449.09.md)
- [Wis. Stat. § 449.10 Advertising.](https://www.frixlaw.com/law-library/statutes/STATE_WI_C449_S449.10.md)
- [Wis. Stat. § 449.11 Penalties.](https://www.frixlaw.com/law-library/statutes/STATE_WI_C449_S449.11.md)
- [Wis. Stat. § 449.12 Interpretation.](https://www.frixlaw.com/law-library/statutes/STATE_WI_C449_S449.12.md)
- [Wis. Stat. § 449.015 Discrimination prohibited.](https://www.frixlaw.com/law-library/statutes/STATE_WI_C449_S449.015.md)
- [Wis. Stat. § 449.17 Use of diagnostic pharmaceuticals.](https://www.frixlaw.com/law-library/statutes/STATE_WI_C449_S449.17.md)
- [Wis. Stat. § 449.18 Removals from eyes; use of therapeutic pharmaceuticals.](https://www.frixlaw.com/law-library/statutes/STATE_WI_C449_S449.18.md)

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Source: Frix Law Library, https://www.frixlaw.com/law-library/statutes/STATE_WI_C449_S449.08. Check the current official text before relying on it. Not legal advice.