# 8 Va. Admin. Code § 20-671-40: 8VAC20-671-40. Advertising

> Virginia · Regulations · In force

URL: https://www.frixlaw.com/law-library/statutes/STATE_VA_ADC_8_20_671_40

## Section

- **Citation:** 8 Va. Admin. Code § 20-671-40
- **Heading:** 8VAC20-671-40. Advertising
- **Jurisdiction:** Virginia
- **Kind:** Regulations
- **Status:** In force
- **Text as of:** August 14, 2026
- **Source:** Compiled text
- **Location:** Virginia Administrative Code / Title 8 Education / Agency 20 State Board of Education / Chapter 671 / 8VAC20-671-40

## Text

The following provisions consistent with § 22.1-325 of the Code of Virginia regarding advertisement of a school shall apply:
1. No school may use the seal of the Commonwealth in any advertisement, publication, or document, including diplomas, certificates, and other awards.
2. The advertisement of a school shall be in a form and manner that is free from misrepresentation, deception, or fraud and shall conform to the following:
a. The complete school name as listed on the license to operate shall be used in all publicity, publications, or promotions or for marketing purposes.
b. Advertisement shall not expressly or by implication indicate by any means that the license to operate represents an endorsement by the Virginia Department of Education or the Board of Education.
c. No fraudulent or misleading statement shall be in print or nonprint about the school's admission policy, tuition and fees; programs and services; size and location; or any other information concerning the school.
d. Endorsements, commendations, or recommendations by students, individuals, manufacturers, business establishments, or organizations are prohibited except with their written consent and without any offer of financial compensation.
e. The accrediting agency shall be named using its official title if accreditation is used as part of a school's promotional materials.
3. Prospective applicants may advertise projected services and staff positions while in the application process but shall not misrepresent licensure status and shall not enroll students prior to receiving a license to operate from the Superintendent of Public Instruction.

## Nearby sections

- [8 Va. Admin. Code § 20-671-10 8VAC20-671-10. Definitions](https://www.frixlaw.com/law-library/statutes/STATE_VA_ADC_8_20_671_10.md)
- [8 Va. Admin. Code § 20-671-20 8VAC20-671-20. Exemptions](https://www.frixlaw.com/law-library/statutes/STATE_VA_ADC_8_20_671_20.md)
- [8 Va. Admin. Code § 20-671-30 8VAC20-671-30. Licenses generally](https://www.frixlaw.com/law-library/statutes/STATE_VA_ADC_8_20_671_30.md)
- [8 Va. Admin. Code § 20-671-40 8VAC20-671-40. Advertising](https://www.frixlaw.com/law-library/statutes/STATE_VA_ADC_8_20_671_40.md)
- [8 Va. Admin. Code § 20-671-50 8VAC20-671-50. Types of licenses](https://www.frixlaw.com/law-library/statutes/STATE_VA_ADC_8_20_671_50.md)
- [8 Va. Admin. Code § 20-671-60 8VAC20-671-60. Change in condition](https://www.frixlaw.com/law-library/statutes/STATE_VA_ADC_8_20_671_60.md)
- [8 Va. Admin. Code § 20-671-70 8VAC20-671-70. License to operate is nontransferable](https://www.frixlaw.com/law-library/statutes/STATE_VA_ADC_8_20_671_70.md)
- [8 Va. Admin. Code § 20-671-80 8VAC20-671-80. Penalty for noncompliance in obtaining a license to operate](https://www.frixlaw.com/law-library/statutes/STATE_VA_ADC_8_20_671_80.md)
- [8 Va. Admin. Code § 20-671-90 8VAC20-671-90. List of private schools for students with disabilities](https://www.frixlaw.com/law-library/statutes/STATE_VA_ADC_8_20_671_90.md)
- [8 Va. Admin. Code § 20-671-100 8VAC20-671-100. Initial application](https://www.frixlaw.com/law-library/statutes/STATE_VA_ADC_8_20_671_100.md)
- [8 Va. Admin. Code § 20-671-110 8VAC20-671-110. Applicant commitments](https://www.frixlaw.com/law-library/statutes/STATE_VA_ADC_8_20_671_110.md)
- [8 Va. Admin. Code § 20-671-120 8VAC20-671-120. Assessment of application](https://www.frixlaw.com/law-library/statutes/STATE_VA_ADC_8_20_671_120.md)
- [8 Va. Admin. Code § 20-671-130 8VAC20-671-130. On-site inspection](https://www.frixlaw.com/law-library/statutes/STATE_VA_ADC_8_20_671_130.md)
- [8 Va. Admin. Code § 20-671-140 8VAC20-671-140. Renewal of licenses](https://www.frixlaw.com/law-library/statutes/STATE_VA_ADC_8_20_671_140.md)

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Source: Frix Law Library, https://www.frixlaw.com/law-library/statutes/STATE_VA_ADC_8_20_671_40. Check the current official text before relying on it. Not legal advice.