# S.D. Codified Laws § 58-33A-2: Purpose of chapter > South Dakota · Statutes · In force URL: https://www.frixlaw.com/law-library/statutes/STATE_SD_T58_C33A_S58-33A-2 ## Section - **Citation:** S.D. Codified Laws § 58-33A-2 - **Heading:** Purpose of chapter - **Jurisdiction:** South Dakota - **Kind:** Statutes - **Status:** In force - **Text as of:** August 14, 2026 - **Source:** Compiled text - **Location:** SD Code / Title 58 / Chapter 33A / Section 58-33A-2 ## Text The purpose of this chapter is to establish guidelines and permissible and impermissible standards of conduct in the solicitation of and advertising of life and health insurance in a manner which: (1) Prevents unfair, deceptive, and misleading advertising; (2) Is conducive to accurate presentation and description to the insurance - buying public through the advertising media and material used by insurance producers and companies; (3) Provides for the full disclosure of the benefits, limitations, and exclusions of policies sold; (4) Sets forth minimum standards and guidelines to assure a full and truthful disclosure to the public of all material and relevant information in the advertising of life insurance policies and annuity contracts; (5) Requires insurers to deliver to purchasers of life insurance information which will improve the buyer's ability to select the most appropriate plan of life insurance for the buyer's needs; (6) Improves the buyer's understanding of the basic features of the policy which has been purchased or which is under consideration; (7) Improves the ability of the buyer to evaluate the relative costs of similar plans of life insurance; (8) Provides reasonable standardization and simplification of terms and coverages of health insurance policies and subscriber contracts of nonprofit hospital, medical, and dental service associations to facilitate public understanding and comparison; (9) Eliminates provisions contained in health insurance policies and subscriber contracts of nonprofit hospital, medical, and dental service associations which may be misleading or unreasonably confusing in connection either with the purchase of such coverages or with the settlement of claims; and (10) Provides for full disclosure in the sale of life or health coverages. Source: SL 1999, ch 240, § 2; SL 2000, ch 251, § 3; SL 2001, ch 286, § 211. ## Nearby sections - [S.D. Codified Laws § 58-33A-1 Applicability of chapter](https://www.frixlaw.com/law-library/statutes/STATE_SD_T58_C33A_S58-33A-1.md) - [S.D. Codified Laws § 58-33A-2 Purpose of chapter](https://www.frixlaw.com/law-library/statutes/STATE_SD_T58_C33A_S58-33A-2.md) - [S.D. Codified Laws § 58-33A-3 Advertisement determined](https://www.frixlaw.com/law-library/statutes/STATE_SD_T58_C33A_S58-33A-3.md) - [S.D. Codified Laws § 58-33A-4 Certain material and communication not deemed to be advertisement](https://www.frixlaw.com/law-library/statutes/STATE_SD_T58_C33A_S58-33A-4.md) - [S.D. Codified Laws § 58-33A-5 Outline of coverage to accompany all health insurance policies or subscriber contracts--Acknowledgment of receipt or certificate of delivery](https://www.frixlaw.com/law-library/statutes/STATE_SD_T58_C33A_S58-33A-5.md) - [S.D. Codified Laws § 58-33A-6 Format and content of outline of coverage--"Format" defined--Outline of coverage requirements](https://www.frixlaw.com/law-library/statutes/STATE_SD_T58_C33A_S58-33A-6.md) - [S.D. Codified Laws § 58-33A-7 Director authorized to promulgate rules--Scope of rules](https://www.frixlaw.com/law-library/statutes/STATE_SD_T58_C33A_S58-33A-7.md) - [S.D. Codified Laws § 58-33A-8 Required disclosures to be clear and conspicuous](https://www.frixlaw.com/law-library/statutes/STATE_SD_T58_C33A_S58-33A-8.md) - [S.D. Codified Laws § 58-33A-8.1 Disclosure of usual, customary, and reasonable limitation provision required](https://www.frixlaw.com/law-library/statutes/STATE_SD_T58_C33A_S58-33A-8.1.md) - [S.D. Codified Laws § 58-33A-9 Buyer's guide and policy summary to be provided to all prospective life insurance purchasers--Illustration in lieu of policy summary--Director authorized to promulgate rules](https://www.frixlaw.com/law-library/statutes/STATE_SD_T58_C33A_S58-33A-9.md) - [S.D. Codified Laws § 58-33A-10 Advertisements not to be deceptive or misleading--Standard to be used in determination](https://www.frixlaw.com/law-library/statutes/STATE_SD_T58_C33A_S58-33A-10.md) - [S.D. Codified Laws § 58-33A-11 Insurer to maintain file of advertisements--Division may inspect files--Period for which files must be maintained](https://www.frixlaw.com/law-library/statutes/STATE_SD_T58_C33A_S58-33A-11.md) - [S.D. Codified Laws § 58-33A-12 Director's prior approval may be required--Other remedies not precluded](https://www.frixlaw.com/law-library/statutes/STATE_SD_T58_C33A_S58-33A-12.md) - [S.D. Codified Laws § 58-33A-13 Definitions](https://www.frixlaw.com/law-library/statutes/STATE_SD_T58_C33A_S58-33A-13.md) --- Source: Frix Law Library, https://www.frixlaw.com/law-library/statutes/STATE_SD_T58_C33A_S58-33A-2. Check the current official text before relying on it. Not legal advice.