# Ohio Admin. Code 109:4-3-10: Rule 109:4-3-10. Substantiation of claims in advertising

> Ohio · Regulations · In force

URL: https://www.frixlaw.com/law-library/statutes/STATE_OH_ADC_109_4_3_10

## Section

- **Citation:** Ohio Admin. Code 109:4-3-10
- **Heading:** Rule 109:4-3-10. Substantiation of claims in advertising
- **Jurisdiction:** Ohio
- **Kind:** Regulations
- **Status:** In force
- **Text as of:** August 14, 2026
- **Source:** Compiled text
- **Location:** Ohio Administrative Code / Agency 109:4 / Chapter 109:4-3 / Rule 109:4-3-10

## Text

119.03 It shall be a deceptive act or practice in connection with a consumer transaction for a supplier to: (A) Make any representations, claims, or assertions of fact, whether orally or in writing, which would cause a reasonable consumer to believe such statements are true, unless, at the time such representations, claims, or assertions are made, the supplier possesses or relies upon a reasonable basis in fact such as factual, objective, quantifiable, clinical or scientific data or other competent and reliable evidence which substantiates such representations, claims, or assertions of fact; or (B) Fail, upon the written request of the attorney general or the attorney general's representative, to produce within a reasonable time period specified, written substantiating documentation, tests, studies, reports, or other data in the possession of the supplier at or prior to the time that representations, claims, or assertions are made about the supplier or the supplier's goods or services. Last updated March 6, 2025 at 12:53 PM Supplemental Information Authorized By: R.C. 1345.05 Amplifies: R.C. 1345.02 2/27/2030

## Nearby sections

- [Ohio Admin. Code 109:4-3-01 Rule 109:4-3-01. Construction and purpose of rules; severability; definitions](https://www.frixlaw.com/law-library/statutes/STATE_OH_ADC_109_4_3_01.md)
- [Ohio Admin. Code 109:4-3-02 Rule 109:4-3-02. Exclusions and limitations in advertisements](https://www.frixlaw.com/law-library/statutes/STATE_OH_ADC_109_4_3_02.md)
- [Ohio Admin. Code 109:4-3-03 Rule 109:4-3-03. Bait advertising/unavailability of goods](https://www.frixlaw.com/law-library/statutes/STATE_OH_ADC_109_4_3_03.md)
- [Ohio Admin. Code 109:4-3-04 Rule 109:4-3-04. Use of word "free" etc](https://www.frixlaw.com/law-library/statutes/STATE_OH_ADC_109_4_3_04.md)
- [Ohio Admin. Code 109:4-3-05 Rule 109:4-3-05. Repairs or services](https://www.frixlaw.com/law-library/statutes/STATE_OH_ADC_109_4_3_05.md)
- [Ohio Admin. Code 109:4-3-06 Rule 109:4-3-06. Prizes](https://www.frixlaw.com/law-library/statutes/STATE_OH_ADC_109_4_3_06.md)
- [Ohio Admin. Code 109:4-3-07 Rule 109:4-3-07. Deposits](https://www.frixlaw.com/law-library/statutes/STATE_OH_ADC_109_4_3_07.md)
- [Ohio Admin. Code 109:4-3-08 Rule 109:4-3-08. New for used](https://www.frixlaw.com/law-library/statutes/STATE_OH_ADC_109_4_3_08.md)
- [Ohio Admin. Code 109:4-3-09 Rule 109:4-3-09. Failure to deliver; substitution of goods or services](https://www.frixlaw.com/law-library/statutes/STATE_OH_ADC_109_4_3_09.md)
- [Ohio Admin. Code 109:4-3-10 Rule 109:4-3-10. Substantiation of claims in advertising](https://www.frixlaw.com/law-library/statutes/STATE_OH_ADC_109_4_3_10.md)
- [Ohio Admin. Code 109:4-3-11 Rule 109:4-3-11. Direct solicitations](https://www.frixlaw.com/law-library/statutes/STATE_OH_ADC_109_4_3_11.md)
- [Ohio Admin. Code 109:4-3-12 Rule 109:4-3-12. Price comparisons](https://www.frixlaw.com/law-library/statutes/STATE_OH_ADC_109_4_3_12.md)
- [Ohio Admin. Code 109:4-3-13 Rule 109:4-3-13. Motor vehicle repairs or services](https://www.frixlaw.com/law-library/statutes/STATE_OH_ADC_109_4_3_13.md)
- [Ohio Admin. Code 109:4-3-14 Rule 109:4-3-14. Insulation](https://www.frixlaw.com/law-library/statutes/STATE_OH_ADC_109_4_3_14.md)

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Source: Frix Law Library, https://www.frixlaw.com/law-library/statutes/STATE_OH_ADC_109_4_3_10. Check the current official text before relying on it. Not legal advice.