# N.J. Stat. § 56:8-2: Fraud, etc., in connection with sale or advertisement of merchandise or real estate as unlawful practice

> New Jersey · Statutes · In force

URL: https://www.frixlaw.com/law-library/statutes/STATE_NJ_T56_C8_S8-2

## Section

- **Citation:** N.J. Stat. § 56:8-2
- **Heading:** Fraud, etc., in connection with sale or advertisement of merchandise or real estate as unlawful practice
- **Jurisdiction:** New Jersey
- **Kind:** Statutes
- **Status:** In force
- **Text as of:** August 14, 2026
- **Source:** Compiled text
- **Location:** NJ Code / Title 56 / Chapter 8 / Section 8-2

## Text

2. The act, use or employment by any person of any commercial practice that is unconscionable or abusive, deception, fraud, false pretense, false promise, misrepresentation, or the knowing, concealment, suppression, or omission of any material fact with intent that others rely upon such concealment, suppression or omission, in connection with the sale or advertisement of any merchandise or real estate, or with the subsequent performance of such person as aforesaid, whether or not any person has in fact been misled, deceived or damaged thereby, is declared to be an unlawful practice; provided, however, that nothing herein contained shall apply to the owner or publisher of newspapers, magazines, publications or printed matter wherein such advertisement appears, or to the owner or operator of a radio or television station which disseminates such advertisement when the owner, publisher, or operator has no knowledge of the intent, design or purpose of the advertiser. L.1960, c. 39, p. 138, s. 2. Amended by L.1967, c. 301, s. 2, eff. Feb. 15, 1968; L.1971, c. 247, s. 1, eff. June 29, 1971; L.1975, c. 294, s. 1, eff. Jan. 19, 1976; 2022, c.96, s.1.

## Nearby sections

- [N.J. Stat. § 56:8-1 Definitions.](https://www.frixlaw.com/law-library/statutes/STATE_NJ_T56_C8_S8-1.md)
- [N.J. Stat. § 56:8-1.1 Temporary help services; inclusion within definition of merchandise; rules, regulations; fees, charges on firms; transport of workers regulated.](https://www.frixlaw.com/law-library/statutes/STATE_NJ_T56_C8_S8-1.1.md)
- [N.J. Stat. § 56:8-1.2 Unlawful withholding of diversion of wages by temporary help service firm; penalty.](https://www.frixlaw.com/law-library/statutes/STATE_NJ_T56_C8_S8-1.2.md)
- [N.J. Stat. § 56:8-2 Fraud, etc., in connection with sale or advertisement of merchandise or real estate as unlawful practice.](https://www.frixlaw.com/law-library/statutes/STATE_NJ_T56_C8_S8-2.md)
- [N.J. Stat. § 56:8-2.1 Operation simulating governmental agency as unlawful practice.](https://www.frixlaw.com/law-library/statutes/STATE_NJ_T56_C8_S8-2.1.md)
- [N.J. Stat. § 56:8-2.2 Scheme to not sell item or service advertised](https://www.frixlaw.com/law-library/statutes/STATE_NJ_T56_C8_S8-2.2.md)
- [N.J. Stat. § 56:8-2.3 Advertising plan involving notification of winning of prize and other requirements unlawful.](https://www.frixlaw.com/law-library/statutes/STATE_NJ_T56_C8_S8-2.3.md)
- [N.J. Stat. § 56:8-2.4 Advertisement of unassembled merchandise as assembled in picture or illustration; prohibition](https://www.frixlaw.com/law-library/statutes/STATE_NJ_T56_C8_S8-2.4.md)
- [N.J. Stat. § 56:8-2.5 Sale, attempt to sell or offer for sale of merchandise without tag or label with selling price](https://www.frixlaw.com/law-library/statutes/STATE_NJ_T56_C8_S8-2.5.md)
- [N.J. Stat. § 56:8-2.6 Daily failure to tag as separate violation](https://www.frixlaw.com/law-library/statutes/STATE_NJ_T56_C8_S8-2.6.md)
- [N.J. Stat. § 56:8-2.7 False representation unlawful practice.](https://www.frixlaw.com/law-library/statutes/STATE_NJ_T56_C8_S8-2.7.md)
- [N.J. Stat. § 56:8-2.8 "Going out of business sale" ; time limits](https://www.frixlaw.com/law-library/statutes/STATE_NJ_T56_C8_S8-2.8.md)
- [N.J. Stat. § 56:8-2.9 Misrepresentation of identity of food in menus or advertisements of eating establishments](https://www.frixlaw.com/law-library/statutes/STATE_NJ_T56_C8_S8-2.9.md)
- [N.J. Stat. § 56:8-2.10 Acts constituting misrepresentation of identity of food](https://www.frixlaw.com/law-library/statutes/STATE_NJ_T56_C8_S8-2.10.md)

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Source: Frix Law Library, https://www.frixlaw.com/law-library/statutes/STATE_NJ_T56_C8_S8-2. Check the current official text before relying on it. Not legal advice.