# Mont. Code Ann. § 32-9-149: 32-9-149 Use of name -- advertising

> Montana · Statutes · In force

URL: https://www.frixlaw.com/law-library/statutes/STATE_MT_T32_C9_P1_S32-9-149

## Section

- **Citation:** Mont. Code Ann. § 32-9-149
- **Heading:** 32-9-149 Use of name -- advertising
- **Jurisdiction:** Montana
- **Kind:** Statutes
- **Status:** In force
- **Text as of:** August 14, 2026
- **Source:** Compiled text
- **Location:** MT Code / Title 32 / Chapter 9 / Part 1 / Section 32-9-149

## Text

32-9-149 . Use of name -- advertising. (1) A licensee engaged in a business regulated by this part may not operate under a name other than the name licensed by the department.

(2) A licensee may not:

(a) advertise that an applicant has unqualified access to credit without disclosing that material limitations on the availability of credit may exist, such as the percentage required as a down payment, that a higher interest rate or points could be required, or that restrictions as to the maximum principal amount of the mortgage loan offered could apply;

(b) advertise a mortgage loan with a prevailing interest rate indicated in the advertisement unless the advertisement specifically states that the interest rate could change or not be available at the time of commitment or closing;

(c) advertise mortgage loans, including interest rates, margins, discounts, points, fees, commissions, or other material information, including material limitations on the mortgage loans, unless the licensee is able to make or broker the offered mortgage loans to a reasonable number of qualified applicants;

(d) engage in false, deceptive, or misleading advertising; or

(e) falsely advertise or misuse names in violation of 18 U.S.C. 709.

(3) The department may adopt rules to define false, deceptive, or misleading advertising.

(4) In any printed, published, e-mail, or internet advertisement for the provision of services, the following information must be included:

(a) a name and unique identifier for a mortgage loan originator advertising as an individual; or

(b) the name and unique identifier only of the licensed entity when the licensed entity is advertising on its own behalf or as an entity with one or more mortgage loan originators listed.

(5) The department may adopt rules to establish requirements for licensee advertising using the internet or any electronic format.

## Nearby sections

- [Mont. Code Ann. § 32-9-101 32-9-101 Short title and purpose](https://www.frixlaw.com/law-library/statutes/STATE_MT_T32_C9_P1_S32-9-101.md)
- [Mont. Code Ann. § 32-9-102 32-9-102 License requirement -- registration](https://www.frixlaw.com/law-library/statutes/STATE_MT_T32_C9_P1_S32-9-102.md)
- [Mont. Code Ann. § 32-9-103 32-9-103 Definitions](https://www.frixlaw.com/law-library/statutes/STATE_MT_T32_C9_P1_S32-9-103.md)
- [Mont. Code Ann. § 32-9-104 32-9-104 Exemptions -- proof of exemption](https://www.frixlaw.com/law-library/statutes/STATE_MT_T32_C9_P1_S32-9-104.md)
- [Mont. Code Ann. § 32-9-105 32-9-105 Nationwide mortgage licensing system for mortgage brokers, mortgage lenders, mortgage servicers, and mortgage loan originators](https://www.frixlaw.com/law-library/statutes/STATE_MT_T32_C9_P1_S32-9-105.md)
- [Mont. Code Ann. § 32-9-106 32-9-106 Simultaneous licensure](https://www.frixlaw.com/law-library/statutes/STATE_MT_T32_C9_P1_S32-9-106.md)
- [Mont. Code Ann. § 32-9-107 32-9-107 Prelicensing education requirements for mortgage loan originators](https://www.frixlaw.com/law-library/statutes/STATE_MT_T32_C9_P1_S32-9-107.md)
- [Mont. Code Ann. § 32-9-109 32-9-109 Experience requirements](https://www.frixlaw.com/law-library/statutes/STATE_MT_T32_C9_P1_S32-9-109.md)
- [Mont. Code Ann. § 32-9-110 32-9-110 Examination requirements for mortgage loan originators](https://www.frixlaw.com/law-library/statutes/STATE_MT_T32_C9_P1_S32-9-110.md)
- [Mont. Code Ann. § 32-9-112 32-9-112 Application for mortgage broker, mortgage lender, mortgage servicer, and mortgage loan originator license -- renewals](https://www.frixlaw.com/law-library/statutes/STATE_MT_T32_C9_P1_S32-9-112.md)
- [Mont. Code Ann. § 32-9-113 32-9-113 Control persons -- application for license -- renewal](https://www.frixlaw.com/law-library/statutes/STATE_MT_T32_C9_P1_S32-9-113.md)
- [Mont. Code Ann. § 32-9-116 32-9-116 Employment of mortgage loan originator](https://www.frixlaw.com/law-library/statutes/STATE_MT_T32_C9_P1_S32-9-116.md)
- [Mont. Code Ann. § 32-9-117 32-9-117 Fees -- disposition of fees -- rulemaking](https://www.frixlaw.com/law-library/statutes/STATE_MT_T32_C9_P1_S32-9-117.md)
- [Mont. Code Ann. § 32-9-118 32-9-118 Continuing education requirements for mortgage loan originators](https://www.frixlaw.com/law-library/statutes/STATE_MT_T32_C9_P1_S32-9-118.md)

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Source: Frix Law Library, https://www.frixlaw.com/law-library/statutes/STATE_MT_T32_C9_P1_S32-9-149. Check the current official text before relying on it. Not legal advice.