# NH Insurance Department Bulletin INS 05-044-AB: Medicare Part D Marketing

> New Hampshire · Agency guidance · In force

URL: https://www.frixlaw.com/law-library/statutes/NH_INS_B_2005-044-AB

## Section

- **Citation:** NH Insurance Department Bulletin INS 05-044-AB
- **Heading:** Medicare Part D Marketing
- **Jurisdiction:** New Hampshire
- **Kind:** Agency guidance
- **Status:** In force
- **Text as of:** August 14, 2026
- **Source:** Compiled text
- **Location:** New Hampshire Insurance Department Bulletins / Medicare Part D Marketing

## Text

The State of New Hampshire
Insurance Department
21 South Fruit St., Suite 14
Concord NH 03301-2430
(603) 271-2261 Fax (603) 271-1406
TDD Access: Relay NH 1-800-735-2964
Roger A. Sevigny
Commissioner

BULLETIN
Docket Number: INS 05-044-AB
TO:
All Licensed Health Insurance Producers
FROM:
Roger A. Sevigny, Insurance Commissioner
DATE:
October 27, 2005
RE:
Medicare Part D Marketing
Since Oct. 1, 2005, marketing activity for the new Medicare prescription drug benefit,
Medicare Part D, has been permissible. According to the Centers for Medicare &
Medicaid Services (CMS), only state-licensed insurance producers may engage in
marketing activity. The Medicare Modernization Act does not preempt producer
licensing laws. Thus, state law and regulatory provisions regarding producer activity
apply to the marketing of Medicare Part D.
CMS has received complaints about alleged misconduct by licensed producers with
regard to Medicare Part D marketing. CMS will refer complaints it receives about
producers licensed in this state to the New Hampshire Insurance Department. This
bulletin reminds licensed producers that they are subject to all laws and regulations of
this state, including those relating to the duty of good faith and fair dealing, the suitability
of sale, and the prohibitions against misrepresentation, churning, and high pressure sales
tactics.
We view with a high degree of skepticism the use of a lead relating to Part D marketing
activity to cross-sell other insurance products of any type. The new Part D benefit is
fundamentally confusing for the Medicare beneficiary. It would be unwise for the
producer to take advantage of the Part D lead to sell other insurance products to a
Medicare beneficiary for which he or she may not be suited.
Allegations of misconduct related to Part D marketing will be thoroughly investigated by
this office
-sell other insurance products of any type. The new Part D benefit is
fundamentally confusing for the Medicare beneficiary. It would be unwise for the
producer to take advantage of the Part D lead to sell other insurance products to a
Medicare beneficiary for which he or she may not be suited.
Allegations of misconduct related to Part D marketing will be thoroughly investigated by
this office. Any proven misconduct will be prosecuted under the laws of this state relating
to producer licensing, unfair and deceptive insurance practices or other relevant law.

## Nearby sections

- [NH Insurance Department Bulletin INS 02-023-AB TRICARE Supplemental Insurance](https://www.frixlaw.com/law-library/statutes/NH_INS_B_2002-023-AB.md)
- [NH Insurance Department Bulletin INS 02-027-AB Revision of Bulletin Issued November 27-2002 - clean](https://www.frixlaw.com/law-library/statutes/NH_INS_B_2002-027-AB.md)
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- [NH Insurance Department Bulletin INS 05-044-AB Medicare Part D Marketing](https://www.frixlaw.com/law-library/statutes/NH_INS_B_2005-044-AB.md)
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Source: Frix Law Library, https://www.frixlaw.com/law-library/statutes/NH_INS_B_2005-044-AB. Check the current official text before relying on it. Not legal advice.
