# Date: April 12, 2022

> Briefs, arguments, decisions, and more.

URL: https://www.frixlaw.com/law-library/documents/tribal%3Abay_mills%3A0b268180ba3ece7b

## Record

- **Collection:** Tribal code
- **Document type:** Tribal code

## Text

Location: Zoom
Date: April 12, 2022
Time: 2:00-3:00pm

COMPREHENSIVE PLAN ADVISORY COMMITTEE
MEETING 3

AGENDA

I. Welcome
II. Meeting 2 Recap
III. Committee Updates
IV. Finalize Community Engagement Plan
V. Household Survey Review
VI. Next Steps
a)

Asset Inventories/Base Data

b)

May Meeting- Visioning

Handouts
-Community Engagement Plan

These working meetings are not public hearings and as such, a public comment period is not included on the agenda. Comments from the public are
welcome and can be submitted to Brianna Gunka, Land Office Coordinator at bgunka@baymills.org for subsequent distribution to Committee members.
There will be ample other opportunity for public input and discussion at other meetings as the Comprehensive Plan is being prepared.

Location: Zoom
Date: April 12, 2022
Time: 2:00-3:00pm

COMPREHENSIVE PLAN ADVISORY COMMITTEE
MEETING 3

SUMMARY
I. Welcome and Introductions
Facilitator: Brianna Gunka
Attendees: Whitney Gravelle, Stephanie Walden, Jacques LeBlanc Jr., Sandy Walden, Kimmi Walden,
Richard LeBlanc, Albert Bertram, Justin Carrick, Ken Perron, Bev Carrick, Paul Ripple, Rachel Lyons
A brief welcome was provided by Brianna Gunka, Land Office Coordinator for the Bay Mills Indian
Community

II. Kick-Off Meeting Re-cap
Brianna Gunka provided a brief overview of Meeting 2, focusing on components of Community
Engagement Planning. The presentation can be found as an attachment to the Meeting 2 summary
report.

III. Committee Updates
Brianna Gunka provided updates regarding base data and inventory information collection.
Administration collected organizational charts from departments, enterprise, and business holdings. HR
is working on creating a consistent template for all departments/entities, and will update all org charts.
The Community Engagement Plan is ready for Committee review and approval. The BMIC Census is
ready for review.

IV. Finalize Community Engagement Plan
Brianna Gunka briefly reviewed the Community Engagement Plan (attached), and requested
Committee edits/feedback be submitted by Wednesday 4/20/22.

V. Household Survey Review
The Advisory Committee reviewed the BMIC Census, and provided extensive feedback. Promotional
materials for the Census will be circulated immediately. Incentives for Tribal members completing the
Census is to be determined.

VI. Next Steps
Brianna will continue to collect base data and inventory information. Brianna will also finalize the BMIC
Census, and will work with Administration to circulate to Tribal members. The May meeting time will be
a 2-hour, in-person meeting for a visioning activity.
Appendix Items
 Community Engagement Plan
 Promotional Materials for Census

COMMUNITY
ENGAGEMENT
PLAN
2022 COMPREHENSIVE PLAN
KEEPING THE FIRE

CONTENTS
3
4
5
6
7

Community Engagement Purpose and Objectives

Key Stakeholders and Key Target Audiences

Roles and Responsibilities

Engagement Timeline

8
9
12

Engagement Toolbox

13

Evaluating Effectiveness of Engagement Efforts

14
15
16

2

Introduction

18
20

Engagement Framework

Commuinicating Results

Closing

Appendix

Community Event Sign-in Sheet

Community Event Satisfaction Survey

Internal Community Engagement Evaluation

INTRODUCTION
Keep the Fire was initiated by Bay Mills Indian Community Administration
to create a long-range road map for the community over the next 20
years.
The Bay Mills Indian Community’s first and only comprehensive plan was
adopted in 1977. In the last 45 years, Bay Mills Indian Community has
quadrupled its Tribal membership, increased its Trust land base by over
1,200 acres, created over 600 additional jobs, and reduced
unemployment by 50% (Bay Mills Indian Community, 1977). Within the
last year alone, BMIC purchased a local grocery store, developed
Michigan’s first Tribally-owned and operated recreational cannabis
dispensary, engaged in iGaming and an online sportsbook, and began
construction on an Elder’s housing development, a Boys and Girls Club
facility, maintenance headquarters, waste transfer station, and a $13
million health center. It is critical, now more than ever, that BMIC take
steps to create a new comprehensive plan that represents the hopes
and dreams of today’s Bay Mills Indian Community membership.
A comprehensive plan is a document that guides a community’s future
actions through the creation of a vision for the future, goals and
objectives. For a plan to be successful, it must be utilized, and for a plan
to be utilized, there must be buy-in. Community engagement is the
process of co-creating solutions, grounded in relationship building
based on mutual respect and inherent value of each and every
perspective. Engaging the community in an authentic manner allows
governments to plan with the community, not for the community. By
recognizing community members as producers of outcomes, and
reserving a seat at the table, we can generate support required for longterm change.
This Community Engagement Plan (CEP) defines a comprehensive
engagement strategy that encourages broad citizen involvement and
addresses the varying needs for community engagement at each stage
in the process.
The CEP is designed to:
Involve a range of approaches to meet the diverse needs of
individuals and groups;
Convey to community members and other stakeholders the
opportunities available to contribute at each stage of the process;
Build a common understanding of ongoing long-range planning in
the community.
This CEP is a working document. As the process progresses, outreach
approaches and meeting formats will be finalized and changes to the
CEP will be made as needed.

3

COMMUNITY ENGAGEMENT PURPOSE
AND OBJECTIVES
The purpose of this community engagement plan is to determine when, where, and how the
community will be engaged throughout the 2022 Comprehensive Planning process. Note that
this engagement plan is subject to change based on recommendations from the Executive
Council, Advisory Committee, facilitators, and community members.
Four main objectives will guide BMIC’s community engagement efforts, including:

MEANINGFUL ENGAGEMENT
community stakeholders will have multiple opportunities to engage in the
planning process in meaningful and accessible ways

INCLUSITVE REPRESENTATION
include diverse perspectives, ranging from elders, youth, businesses,
government entities, and the like.

TRANSPARENCY
be transparent throughout all phases of the comprehensive planning process
by providing regular updates and a final report to the community

ENSURING IMPACT
document engagement opportunities and articulate how community input is
reflected in the plan

4

KEY STAKEHOLDERS &
KEY TARGET AUDIENCES
Community engagement is critical for governmental units because it can improve government official and
community member understanding of issues, and can ultimately lead to better decision making. Partnering
with community-based organizations and opinion leaders can allow governments to leverage existing
relationships to engage more people. To determine who these individuals are, the following questions were
reflected upon, "Who can influence decisions" and "Who can slow or stop the planning process". The Executive
Council, as the Tribe’s elected decision-making body, has the ability to influence decisions, halt a project, or
make a project more effective. This body will ultimately fill the role of affirming and adopting the plan.
Executive Council established an Advisory Committee to oversee the entire planning process, including,
reviewing planning drafts, providing input on the engagement strategy, and collecting data. The committee
includes key stakeholders representing various departments, associations, and institutions, listed below.
We must also look beyond decision makers and influencers, and ask:
Who has not historically engaged in planning, services and project efforts?
What community members are difficult to reach?
Who is not likely to participate without significant effort and outreach?
Identifying these hard-to-reach groups will allow us to craft an engagement plan that seeks out their input. This
will also help us meet our objective of inclusive representation. The Advisory Committee will priortize engaging
several key target audiences. These target audiences have historically been underrepresented in planning and
decision-making efforts, and include youth, young adults ages 18-24, elders, BMIC employees, commercial
fishermen, individual tribal business owners, and Sugar Island Residents. The Advisory Committee will develop
targetted engagement opportunities, such as surveys and focus groups.

KEY STAKEHOLDERS

KEY TARGET AUDIENCES

Executive Council

Youth

Tribal Manager

Young Adults (ages 18-24)

CFO

Elders

BMGA General Manager

Employees

BMBH General Manager

Commercial Fishermen

Health Director

Individual Business Owners

Boys and Girls Club Director

Sugar Island Residents

Public Safety Director
Culture Department Representative
Transportation Planner
Biological Services Director
Bay Mills Housing Authority Director

5

ROLES AND RESPONSIBILITIES
For a long-range plan to be successful, community members and stakeholders must be
engaged throughout the planning process. Community members and stakeholders are Bay
Mills Indian Community subject matter experts; they live in the community, work in the
community, and serve the community. As such, their input is key in informing the planning
process.
The Executive Council, as the Tribe’s elected decision-making body will affirm and adopt the
plan, promote the planning process, encourage the public to participate, and oversee
implementation. In phase 1 of the planning process, Executive Council established an Advisory
Committee to oversee the entire planning process, including, reviewing planning drafts,
providing input on the engagement strategy, and collecting data.
The Bay Mills Land Office’s role, under the supervision of the Tribal Manager, will be to advise,
coordinate, and facilitate the planning process. This includes coordinating Advisory Committee
meetings and engagement opportunities, analyzing and reporting findings to the Advisory
Committee, and providing status updates to Council. The successful completion of the 2022
BMIC Comprehensive Plan will benefit governmental, enterprise, and business operations by
providing a vision, goals, and objectives to work toward. The plan will also benefit the
community as a whole by ensuring BMIC is developing and growing in a way that is consistent
with community values.

Figure 1. Roles and Responsibilities

6

ENGAGEMENT TIMELINE
The Land Office estimates it will take
roughly 12 months to complete the 2022

01

Notify Community of Upcoming Project

02

Community Education of Project

03

Community Engagement Opportunities

04

Community Feedback Used to Create
Shared-Vision, Goals and Objectives

05

Plan Draft out for Public Comment

06

Incorporate Public Comments into Draft
and Present to Advisory Committee for
Final Review

07

Final Plan Presented to Executive Council
for Approval

Comprehensive Plan. The proposed
timeline is subject to change depending
upon speed of data collection and
engagement efforts. The Bay Mills Land
Office will be leading this effort, with
support from the Executive Council,
Tribal Administration, and the
Comprehensive Plan Advisory
Committee.
The 12-month planning timeframe is
broken down to four key phases:
Information gathering, Vision and Goal
Setting, Drafting and Reviewing Plan
Strategies, and Finalizng and Adopting
the plan (see Figure 3. Proposed
Comprehensive Plan Timeline on pg. 10) .
Community engagement will occur
during all stages of planning, with most
opportuntiies taking place in the
information gathering and vision/goal
setting phases, taking place between
February -September 2022. When a draft
plan becomes available, it will be posted
for public comment. Any feedback
recieved will be incorporated into the
final plan.

7

ENGAGEMENT FRAMEWORK
The International Association for Public Participation, IAP2, created a public participation
spectrum that helps define the public's role in the public participation process. According to
the spectrum, the public has an increasing impact on decision-making as you move toward the
righthand side of the chart. The Advisory Committee can inform, consult, involve, collaborate,
and/or empower the public depending on the engagement mechanisms selected.
The Comprehensive Plan Advisory Committee's promise to the public is to keep you informed,
to listen to and acknowledge your concerns/aspirations, to ensure your input is reflected in the
document and communicate how your input is reflected in the document, and finally, the
Advisory Committee will seek your advice in formulating solutions and recommendations.
Due to limited internal capacity, namely staffing and time, this community engagement plan
will focus on four of the five cateogories: inform, consult, involve, and collaborate.

Figure 2. IAP2 Public Participation Spectrum

8

ENGAGEMENT TOOL BOX
TOOL

Digital
Engagement

9

DESCRIPTION

REACH

ENGAGEMENT
LEVEL

Community-wide

Inform

A Comprehensive Plan webpage will
be created on the bay mills.org
website
Social media will be leveraged to
share information and gather
feedback from the public

Progress Reports
and Fact Sheets

Progress Reports and Fact Sheets will
be shared with the public throughout
the planning process

Community-wide

Inform

Household Survey

A Census survey will be distributed to
each Tribal member household in the
Service Area

Tribal member
household

Consult

Focus Groups

Focus groups will be used to engage
key target audiences

Key target
audiences

Consult

Visioning Activities

Visioning activities will lay out the
vision of the community

Executive
Council, Advisory
Committee,
Public

Involve

Planning Pop-ins

Planning Pop-ins will be utilized at
existing events to quickly gather
feedback and information from
community members

Community-wide

Consult

Public Comment

Upon completion of the draft plan, a
public comment period will be
available

Community-wide

Consult

Digital. BMIC will create a webpage dedicated to the 2022 Comprehensive Plan. This will

include an infographic discussing the purpose of the plan, schedule of events, supporting
documents, community updates, data from events, etc. Additionally, a link on the webpage will
allow community members to submit comments and suggestions regarding the plan, the
community, or the planned engagement opportunities. Social media accounts will be used to
create and share events, update the public, and share information. Community Q&A’s may be
hosted through the Facebook live feature. A future land use map will be posted on both the
webpage and social media for public comment. Digital engagement will occur through all
phases of the planning process.
Advisory Committee. A stakeholder-based advisory committee will guide the planning
process, provide feedback and direction for engagement opportunities, and gather information
for the comprehensive plan inventories. Advisory Committee meetings occur on an monthlybasis beginning January, 2022 (see Figure 3. Bay Mills Indian Community Comprehensive Plan
Schedule).
Household Survey. Household surveys have been a reliable method of collecting data in BMIC

since the 1970s. The 1977 Comprehensive Plan utilized a household survey to gather general
information and better understand community needs and goals. for the 2022 plan, A
household survey will be mailed to each tribal household within the tri-county service area. the
survey will be promoted on the plan webpage, bay

mills news, and social media. The

household survey is expected to be compiled by the end of Phase 2.

Figure 3. Proposed Comprehensive Plan Timeline

10

Progress Reports and Fact Sheets. Following the conclusion of each planning phase, a report

and/or factsheet will be provided to the Comprehensive Plan Advisory Committee, and shared
on the Comprehensive Plan webpage for review.

Visioning Activities. The Land Office, in coordination with a local facilitator, will guide the

Advisory Committee through a Visioning activity. This will result in the creation of Vision,
Mission, and Values statements regarding the future of the community. This is expected to start
in Phase 1 and extend into Phase 2. the draft mission, vision, and values statements will be
shared with community members via social media, the plan webpage, and bay mills news, to
garner feedback. feedback RECEIVED will be compiled into a report, shared with the advisory
committee, and incorporated into the final mission, vision, and values statements.
Focus Groups and Surveys with Key Stakeholders. Focus groups

and surveys targeting

specific stakeholder groups, such as elders, youth, young adults, tribal commercial fishermen,
employees, and individual business owners, will be utilized to get a better understanding of key
issues. The Land Office will partner will community-based organizations to facilitate focus
groups on-site at the Boys and Girls Club, Elders Center, Tribal Administration, and Bay Mills
Resort & Casino. A SOAR analysis will be used to gain insights into strengths, opportunities,
aspirations, and results from each perspective. This information will inform community priority
goals and will provide context to the household survey. Focus groups will take place during
Phases 2 and 3.

Planning Pop-ins. Tribal government staff will be responsible for attending scheduled

community events and meetings to gather input from community members regarding priority
goals, needs, and future land use. Examples of events include, weekly farmers markets, Fall
Clean Up, community health events, etc. Pop-in style events are fairly low impact in terms of
staff/financial support, and have been proven an effective means of collecting information
rapidly from a large cross-section of the community.

Public Comment. Upon completion of the draft plan, a copy of the document will be provided

to community members for a public comment period of no less than 2 weeks. digital copies
will be made available on the comprehensive plan webpage, and paper copies will be made
available for pick up at the tribal office. community members will be notified of the public
comment period via social media, bay mills news, listserv emails, and the baymills.org website.
community members may submit their comments to the land office within the two-week
public comment period. all comments and feedback will be compiled into a report, shared
with the advisory committee, and incorporated into the final planning document.

11

EVALUATING EFFECTIVENESS
OF ENGAGEMENT EFFORTS
Implementation

Each engagement activity (visioning, focus groups, survey, pop-ins, public comment,
reports/factsheets, and digital media) will be documented, as well as the participation rate for
each activity. For in-person activities, this can be tracked via a sign-in sheet, and for digital
media, this can be tracked utilizing number of clicks, likes, shares, and comments. Outcomes
will be measured utilizing both formative and summative methods. For each event, inclusivity
will be tracked via in internal evaluation form. In addition, adherence to the proposed plan
schedule will be tracked by the Bay Mills Land Office, and will document any departures from
the work plan. Finally, participant opinion of engagement mechanisms will be measured via a
participant survey provided following each event.
Monitor, Review and Evaluate

The Advisory Committee will provide feedback at monthly meetings throughout the duration
of the year-long planning process. Feedback will be immediately digested and used to make
adjustments to the plan approach. Working directly with community organizations, such as
Boys and Girls Club, Bay Mills Resort & Casino, government, and Business Holdings, to host focus
groups will ensure the engagement mechanism is tailored to the target audience. Surveys will
be provided to participants, as well as the facilitator to assess effectiveness of the engagement
activity.
Report

Regular progress updates will be provided to Advisory Committee member, and to community
members at Executive Council meetings, posted in the Bay Mills News, and utilizing digital
media on the plan webpage and social media outlets. The draft comprehensive plan will be
made available for public comment prior to finalization and adoption in Phase 4. Upon
adoption, an infographic with key information and achievements will be disseminated to the
public via the previously mentioned channels.

12

COMMUNICATING RESULTS
To meet the inclusive representation, transparency, and ensuring impact objectives,

the

Comprehensive

and

Plan

Advisory

Committee

must

communicate

with

the

public,

demonstrate how their participation is reflected in the final planning document.
The Comprehensive Plan Advisory Committee will communicate project results to the
community using digital resources, including social media, the Plan webpage, and Bay Mills
News.

Data collected, as outlined in the "Evaluating Effectiveness of Engagement Efforts"

section, will be compiled and issued in the form of progress report and fact sheets. In addition
to reporting basic participation numbers, inclusivity, how many activities were held, etc., reports
will be generated summarizing the information gathered and common themes that have
emerged.
Digital Engagement. Bay Mills News, social media, and the Comprehensive Plan webpage will

be utilized to readily share updates, events, reports, and factsheets with the public.
Progress Reports and Fact Sheets. Communicate how many reports and fact sheets were

issued, and when.
Household Survey. Communicate number of respondents, compile raw data and common

themes into a report to be attached to the final plan.
Focus Groups. Communicate number of participants, diverse groups represented, how many

focus groups were held, where, and when, and compile a summary of discussions to be
attached to the final plan.
Visioning Activities. Communicate number of participants, when and where events were held,

and compile meeting notes to be attached to the final plan.
Planning Pop-ins. Communicate number of participants, when, and where pop-ins were held,

and draft a summary of findings to be attached to the final plan.
Public Comment. Summarize feedback from public comment, and report how this was

incorporated into the final planning document.

13

CLOSING
Bay Mills Indian Community is committed to
planning for the future, and Keeping the Fire for the
next seven generations. The development of the
2022 Comprehensive Plan will be a communitywide effort, that requires meaningful, inclusive, and
widespread engagement. The Comprehensive Plan
Advisory Committee is committed to being
transparent with the public throughout the
planning process, and will communicate progress
and results to ensure impact of engagement efforts.
In order for the Comprehensive Plan to be
successful in providing a framework for future
development, the knowledge and expertise of
stakeholders and community members must be
leveraged to co-create a shared vision for the future.
Special attention must be provided to groups that
have historically been underrepresented in planning
and development efforts.
This Community Engagement Plan provides a stepby-step guide to incorporating the public into longrange decision-making. Executive Council, Tribal
Administration, and the Comprehensive Plan
Advisory Committee are committed to providing
the community with opportunities to engage
throughout this process. Note that this Community
Engagement Plan is subject to change based on
feedback from the Advisory Committee and Public.
Evaluation forms will be utilized to inform the
planning team of desired changes.
If you have any questions about this Community
Engagement Plan, please contact the Land Office at
906-248-8125 or bgunka@baymills.org

14

APPENDIX

15

COMMUNITY
EVENT SIGN-IN
SHEET

16

Sign In Sheet
NO.

NAME

EMAIL

PHONE NUMBER

COMMUNITY
EVENT
SATISFACTION
SURVEY

18

Community Event Satisfaction Survey
What event did you attend today?

Date:________________________
How did you hear about this event?

Was this event held at a convienient location and time?

Are you glad you came to this event? Would you improve it in any way?

INTERNAL
COMMUNITY
ENGAGEMENT
EVALUATION

20

Internal Community Engagement Evaluation
Type of Community Engagement:
Date:
How was the event advertised?

Where was the event held?

How many participants attended? Did the participants represent a diverse crosssection of the community?

Who facilitated/completed the event?

Are there ways for this to be improved for future events?

COMING TO YOUR MAILBOX SOON!

BMIC
CENSUS

WIN A $500 CASH PRIZE
Households that return their Census
within the 45-day timeframe will be
entered into a drawing to win a cash prize.

5- $100 CASH PRIZES
1- $500 CASH PRIZE
THE BMIC CENSUS WILL...

-Help us plan for the future
-Secure grant funding
-Tailor programming to meet
community needs
-Guide future development
WHAT QUESTIONS WILL BE ASKED?
You will be asked questions about
demographics, home construction, home
assistance needs, childcare services,
language and culture, recreation, health,
land use, economic development, and
more
WHAT IS THE TIME COMMITMENT?

We estimate it will take roughly 25-30
minutes to complete the Census. A
return, postage-paid envelope will be
provided to each household.

COMING TO YOUR MAILBOX SOON!

BAY MILLS INDIAN
COMMUNITY
CENSUS
Households that return their Census within the 45-day
timeframe will be entered into a drawing to win a cash prize.

5- $100 CASH PRIZES
1- $500 CASH PRIZE

THE BMIC CENSUS WILL...

-Help us plan for the future
-Secure grant funding
-Tailor programming to meet community needs
-Guide future development
WHAT QUESTIONS WILL BE ASKED?

You will be asked questions about
demographics, home construction, home
assistance needs, childcare services, language
and culture, recreation, health, land use,
economic development, and more

WHAT IS THE TIME COMMITMENT?

We estimate it will take roughly 25-30 minutes
to complete the Census. A return, postage-paid
envelope will be provided to each household.

---

Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/tribal%3Abay_mills%3A0b268180ba3ece7b. Public record. Not legal advice.
