# ``Do-Not Call ``Provisions of Telemarketing Sales Rule; Meeting

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URL: https://www.frixlaw.com/law-library/documents/fr%3A99-30700

## Record

- **Collection:** Federal Register
- **Document type:** Proposed Rule
- **Published:** November 24, 1999
- **Citation:** 64 FR 66124

## Text

FEDERAL TRADE COMMISSION

16 CFR Part 310

``Do-Not Call ``Provisions of Telemarketing Sales Rule; Meeting

AGENCY: Federal Trade Commission.

ACTION: Announcement of public forum on the ``Do-Not-Call'' provision
of the telemarketing sales rule.

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SUMMARY: The Federal Trade Commission plans to hold a public

[[Page 66125]]

forum on January 11, 2000, to discuss issues relating to the ``do-not-
call'' provision of the Telemarketing Sales Rule, 16 CFR Part 310.

DATES: The public forum will be held on January 11, 2000, in
Washington, DC, from 8:30 a.m. until 5:30 p.m. Notification of interest
in participating in the forum must be submitted on or before December
10, 1999.

ADDRESSES: Notification of interest in participating in the public
forum should be submitted in writing to Carole I. Danielson, Division
of Marketing Practices, Federal Trade Commission, 600 Pennsylvania
Avenue, NW, Room 238, Washington, DC 20580. The public forum will be
held at the Federal Trade Commission, 600 Pennsylvania Avenue, NW, Room
432, Washington, DC 20580.

FOR FURTHER INFORMATION CONTACT: Catherine C. Harrington-McBride (202)
326-2452 (email [email protected]), Karen Leonard (202) 326-3597, (email
[email protected]), or Carole I. Danielson (202) 326-3115 (email
[email protected]), Division of Marketing Practices, Bureau of
Consumer Protection, Federal Trade Commission, 600 Pennsylvania Avenue,
NW, Washington, DC 20580.
SUPPLEMENTARY INFORMATION:

Section A. Background

On August 16, 1994, President Clinton signed into law the
Telemarketing and Consumer Fraud and Abuse Prevention Act
(``Telemarketing Act'' or ``the Act''),1 which directed the
Commission to prescribe rules prohibiting deceptive and abusive
telemarketing acts or practices. In response to this Congressional
directive, the Commission promulgated its Telemarketing Sales Rule
(``the Rule''), 16 CFR Part 310, which became effective on December 31,
1995.2
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\1\ 15 U.S.C. 6101 et seq.
\2\ 60 FR 43842 (August 23, 1995).
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The Telemarketing Act directed the Commission to include in its
rules ``a requirement that telemarketers may not undertake a pattern of
unsolicited telephone calls which the reasonable consumer would
consider coercive or abusive of such consumer's right to privacy.''
3 Section 310.4(b) of the Rule sets forth two prohibitions
on sellers and telemarketers which were intended to effectuate this
requirement of the Act. First, Sec. 310.4(b)(1)(i) prohibits causing
any telephone to ring, or engaging any person in telephone
conversation, repeatedly or continuously with the intent to annoy,
abuse, or harass any person at the called number.4 The
second provision in the Rule intended to limit unsolicited telephone
calls is the ``do-not-call'' requirement set forth in
Sec. 310.4(b)(1)(ii). This section prohibits any telemarketer from
initiating, or any seller from causing a telemarketer to initiate, an
outbound telephone call to a person when that person previously has
stated that he or she does not wish to receive such a call made by or
on behalf of the seller whose goods or services are being offered. This
provision is modeled on a similar provision included in the FCC's
regulations,5 adopted pursuant to the Telephone Consumer
Protection Act (``TCPA'').6
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\3\ 15 U.S.C. 6102(a)(3)(A).
\4\ This provision is modeled on a similar provision in the
Fair Debt Collection Practices Act (``FDCPA''). 15 U.S.C.
1692(d)(5). The legislative history of the Telemarketing Act
indicated Congress' intent that the Commission consider the FDCPA in
establishing prohibited abusive telemarketing acts or practices.
See, e.g., H.R. Rep. No. 20, 103rd Cong., 1st Sess. at 8.
\5\ 47 CFR 64.1200(a)-(f), 64.1200(e).
\6\ 47 U.S.C. 227.
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Although both the FTC and the FCC have similar regulations
prohibiting sellers or telemarketers from calling persons who have
stated that they do not wish to be called, there are differences in the
enforcement of the TCPA and the Telemarketing Sales Rule. The Rule may
be enforced by the Commission or the States.7 In addition to
injunctions, each violation can result in a court's assessment of civil
penalties up to $11,000 per violation, or an order to pay redress or
disgorgement under Section 13(b) of the FTC Act, 15 U.S.C. 53(b). By
contrast, the TCPA ``do-not-call'' provisions primarily have been
enforced by consumers. The TCPA provides a private right of action for
a consumer who receives more than one telephone call within any 12-
month period by or on behalf of the same entity in violation of the
FCC's regulation.8 Such a plaintiff can recover the greater
of $500 or actual damages.
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\7\ See 15 U.S.C. 6102(c), 6103. In addition, a person who
suffers more than $50,000 in actual damages has a private right of
action under the Rule. See 15 U.S.C. 6104.
\8\ See 47 U.S.C. 227(c)(5).
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Because of the differences in the agencies' ``do-not-call''
provisions, the Commission declined to make a blanket pronouncement
that compliance with the TCPA's ``do-not-call'' procedures would
constitute compliance with the Telemarketing Sales Rule.9
Nonetheless, the Commission has clarified that sellers and
telemarketers need compile only one list of consumers who wish not to
be called in order to comply with the recordkeeping provisions of both
the TCPA and the Rule.10
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\9\ 60 FR at 43855.
\10\ Id.
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While much of the TSR takes aim against fraudulent telemarketing,
an equally important goal of the TSR is to protect consumers' right to
privacy. In the five years since the Rule became effective, consumers
increasingly have become interested in choosing what information is
available about them and with whom and under what circumstances that
information may be shared. In response to these concerns, local
telephone companies and others have begun to market products that allow
consumers to screen out calls from telemarketers, for example, by
playing a message stating that no telemarketing calls are accepted or
by blocking all calls except those from specific numbers selected by
the consumer. Many states have responded to consumer concerns by
enacting ``no call'' legislation,11 under which consumers
may have their names placed on a list maintained by a centralized list-
holder of persons who do not wish to receive telemarketing
calls.12 Sellers or telemarketers who call any of the
persons on that list would be in violation of state law. Increased
consumer awareness of the right to be placed on a ``do-not-call'' list
also has resulted in the Commission receiving numerous consumer
inquiries on how to stop receiving telemarketing calls and how to
assert the right to sue an offending seller or telemarketer under the
TCPA.13
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\11\ See, e.g.!, Alabama, 1999 Ala. Acts 589; Alaska, 1996
Alaska Sess. Laws 142; Arkansas, 1999 Ark. Acts 1465; Florida, Fla.
Stat. Sec. 501.059; Georgia, Ga. Comp. R. & Regs. r. 515-14-1;
Kentucky, 1999 Ky. Rev. Stat. Ann. Sec. 367.46951 (Michie 1999);
Oregon, 1999 Ore. Laws 564; Tennessee,1999 Tenn. Pub. Acts 478.
\12\ The idea of a central ``no-call'' list is not new. For many
years, Direct Marketing Association (``DMA'') has maintained a no-
call database called the ``Telephone Preference Service.'' Consumers
may place their names and numbers on a list, which is provided to
all DMA members. To remain in good standing with the DMA, its
members agree to check the list regularly and remove from their call
lists any person who has requested not to be called.
\13\ FTC staff refers consumers to the FCC for assistance on how
to assert their rights under the TCPA.
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During the year 2000, the Commission will be conducting a review of
its Telemarketing Sales Rule.14 Simultaneously with this
rule review, the Commission intends to conduct a broader study of
telemarketing. The planned result is a separate report on the
technological, social, business, and

[[Page 66126]]

other forces that have shaped the practice of telemarketing over the
past two decades. The report will also look forward, assessing emerging
trends for the future. The Commission will publish a separate Federal
Register notice shortly to solicit comments and opinions in connection
with both the rule review and the broader report on the telemarketing
industry. In addition to requesting written comments and academic
studies, the Commission plans to hold a series of public forums to
afford staff and interested parties an opportunity to explore relevant
issues.
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\14\ The Telemarketing Act directs the Commission to conduct a
review of the Rule and its impact on fraudulent telemarketing after
5 years following its promulgation, and to report the results to
Congress. 15 U.S.C. 6108.
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The first forum in this series will address the ``do-not-call''
issue. By devoting an entire forum to this single topic, the Commission
staff expects that interested parties will have sufficient time to
explore the many facets of this important topic. This forum will be
held in advance of the deadline for submitting written comments in the
overall rule review so that participants will be able to use the ``do-
not-call'' discussion to advance alternative approaches, to gain deeper
insight into the forces motivating the various interested parties, and
to make their subsequent written comments more focused than they might
otherwise be.
After analyzing the complete record of the rule review, which will
include the information provided at all the forums as well as all
written comments and academic studies, the Commission will determine
whether to propose amendments to the ``do-not-call'' provision or any
of the other Rule provisions. The Commission will also use the
information gathered during the review process in its report on
telemarketing.

Section B. Public Forum

The FTC staff will conduct a public forum to discuss the issues
raised by the ``do-not-call'' requirement set forth in
Sec. 310.4(b)(1)(ii) of the Telemarketing Sales Rule. The purpose of
the forum is to facilitate a discussion among members of industry,
consumer groups, state regulators, and law enforcement agencies about
issues raised by this provision, and possible solutions to any concerns
raised in the forum.

Section C. Request To Participate

The FTC invites members of the public, industry, and other
interested parties to participate in the forum. To be eligible to
participate, you must file a request to participate by December 10,
1999. If the number of parties who request to participate in the forum
is so large that including all requesters would inhibit effective
discussion among participants, FTC staff will select as participants a
limited number of parties to represent the relevant interests.
Selection will be based on the following criteria:
1. The party submitted a request to participate by December 10,
1999.
2. The party's participation would promote the representation of a
balance of interests at the forum.
3. The party's participation would promote the consideration and
discussion of the issues to be presented in the forum.
4. The party has expertise in issues to be raised in the forum.
5. The party adequately reflects the views of the affected
interest(s) which it purports to represent.
If it is necessary to limit the number of participants, those who
requested to participate but were not selected will be afforded an
opportunity, if at all possible, to present statements during a limited
time period at the end of the session. The time allotted for these
statements will be based on the amount of time necessary for discussion
of the issues by the selected parties, and on the number of persons who
wish to make statements.
Requesters will be notified as soon as possible after December 10,
1999, whether they have been selected to participate.

By direction of the Commission.
Donald S. Clark,
Secretary.
[FR Doc. 99-30700 Filed 11-23-99; 8:45 am]
BILLING CODE 6750-01-P

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Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/fr%3A99-30700. Public record. Not legal advice.
