# The 1998 Public Opinion Survey

> Briefs, arguments, decisions, and more.

URL: https://www.frixlaw.com/law-library/documents/fr%3A98-25153

## Record

- **Collection:** Federal Register
- **Document type:** Notice
- **Published:** September 21, 1998
- **Citation:** 63 FR 50209

## Text

DEPARTMENT OF COMMERCE

Bureau of the Census

The 1998 Public Opinion Survey

ACTION: Proposed collection; comment request.

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SUMMARY: The Department of Commerce, as part of its continuing effort
to reduce paperwork and respondent burden, invites the general public
and other Federal agencies to take this opportunity to comment on
proposed and/or continuing information collections, as required by the
Paperwork Reduction Act of 1995, Public Law 104-13 (44 U.S.C. 3
506(c)(2)(A)).

DATES: Written comments must be submitted on or before November 20,
1998.

ADDRESSES: Direct all written comments to Linda Engelmeier,
Departmental Forms Clearance Officer, Department of Commerce, Room
5327, 14th and Constitution Avenue, NW, Washington, DC 20230.

FOR FURTHER INFORMATION CONTACT: Requests for additional information or
copies of the information collection instrument(s) should be directed
to Joanne Dickinson, Bureau of the Census, Room 3015-3, Washington, DC
20233, (301) 457-4081.

SUPPLEMENTARY INFORMATION:

I. Abstract

The Census Bureau's core business is large-scale surveys and
censuses. This involves the full range of activities required to
produce data, including survey and instrument design and data
collection, processing, and dissemination. Research and data analysis
activities directly support its capabilities to conduct large-scale
surveys and censuses. Therefore, the Census Bureau plans to conduct the
1998 Public Opinion Survey (POS) to gather and benchmark useful and
fundamental data about the public's perception of government
information collection and its dissemination and use of the statistics
it collects. Acknowledging steady declines in response rates to
censuses and surveys, we would like to identify those barriers that
inhibit responsiveness. As the preeminent collector and provider of
timely, relevant, and quality data about the people and economy of the
United States, we need also to better understand the public's values
for its information and the public's awareness, exposure to, and use of
statistical information that it disseminates to be more responsive to
customers needs and preferences. Next, the Census Bureau needs to
better inform and educate its staff about the public's opinions of this
agency and its practices to help them better target communications and
to more effectively converse with them. Finally, the Census Bureau
would like to use this input to redefine its strategic goals and
activities in the post-2000 period.
The Census Bureau wants to endow all its employees with the
findings from this research to help them to individually and to
collectively implement the timely findings and recommendations from
this research. It is essential that the Census Bureau

[[Page 50210]]

improve the focus and effectiveness of communications about census 2000
and other programs. With response rates sliding downward in general and
the Census Bureau's need to maintain and/or improve response rates to
its various censuses and surveys, most especially the census 2000, it
is imperative that we identify and develop effective mechanisms and
communications that will help identify and to remove barriers to
response. Equally significant to the Census Bureau's current plans for
effective outreach and targeted promotions is the need for early
identification and removal of barriers that limit or prohibit effective
communications with the public. We also need to share these findings
and recommendations about the public's mind set with Census Bureau
management as they prepare to redefine customer-focused strategic goals
and activities for the post-2000 era.
This research would complement and extend earlier research
sponsored by the Census Bureau. These studies focused on the public's
knowledge, attitudes, and perceptions about the Census Bureau and its
practices. The 1998 POS will bridge the gap of information collected
earlier about the specific public perceptions. This research will
further define/refine for the Census Bureau the public's image of it in
general, as a Federal Government agency, and as a statistics' collector
and provider. To more effectively inform, educate, and reach the public
with its communications, the Census Bureau needs to know how the public
sees, hears, reads, gets, or uses statistics and how it can more
effectively inform, educate, reach and/or involve them in forthcoming
activities.

II. Method of Collection

A contractor will conduct the national survey with telephone
interviewing using an automated survey instrument and a list-assisted
random digit dialing (RDD) sampling design. The RDD methodology will
incorporate a number of peripheral survey techniques that have been
shown to raise response rates. By applying results and recommendations
from earlier research, the Census Bureau will collect accurate and
reliable data with a maximal response rate and minimal bias.

III. Data

OMB Number: Not available.
Form Numbers: The automated survey instrument will not have a form
number.
Type of Review: Regular review.
Affected Public: Individuals or households.
Estimated Number of Respondents: 1,200.
Estimated Time Per Response: 15 minutes.
Estimated Total Annual Burden Hours: 300.
Estimated Total Annual Cost: The only cost to the respondents in
participating is that of their time.
Respondent's Obligation: Voluntary.
Legal Authority: Title 13 United States Code, Section 193.

IV. Request for Comments

Comments are invited on: (a) Whether the proposed collection of
information is necessary for the proper performance of the functions of
the agency, including whether the information shall have practical
utility; (b) the accuracy of the agency's estimate of the burden
(including hours and cost) of the proposed collection of information;
(c) ways to enhance the quality, utility, and clarity of the
information to be collected; and (d) ways to minimize the burden of the
collection of information on respondents, including through the use of
automated collection techniques or other forms of information
technology.
Comments submitted in response to this notice will be summarized
and/or included in the request for 0MB approval of this information
collection; they also will become a matter of public record.

Dated: September 15, 1998.
Linda Engelmeier,
Departmental Forms Clearance Officer, Office of the Chief Information
Officer.
[FR Doc. 98-25153 Filed 9-18-98; 8:45 am]
BILLING CODE 3510-07-P

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Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/fr%3A98-25153. Public record. Not legal advice.
