# Kalvin P. Schmidt; Analysis to Aid Public Comment

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URL: https://www.frixlaw.com/law-library/documents/fr%3A98-22639

## Record

- **Collection:** Federal Register
- **Document type:** Notice
- **Published:** August 24, 1998
- **Citation:** 63 FR 45063

## Text

FEDERAL TRADE COMMISSION

[File No. 972-3308]

Kalvin P. Schmidt; Analysis to Aid Public Comment

AGENCY: Federal Trade Commission.

ACTION: Proposed Consent Agreement.

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SUMMARY: The consent agreement in this matter settles alleged
violations of federal law prohibiting unfair or deceptive acts or
practices or unfair methods of competition. The attached Analysis to
Aid Public Comment describes both the allegations in the draft
complaint that accompanies the consent agreement and the terms of the
consent order--embodied in the consent agreement--that would settle
these allegations.

DATES: Comments must be received on or before October 23, 1998.

ADDRESSES: Comments should be directed to: FTC/Office of the Secretary,
Room 159, 6th St. and Pa. Ave., N.W., Washington, D.C. 20580.

FOR FURTHER INFORMATION CONTACT: Tara Flynn, FTC/H-238, Washington,
D.C. 20580. (202) 326-3710.

SUPPLEMENTARY INFORMATION: Pursuant to Section 6(f) of the Federal
Trade Commission Act, 38 Stat. 721, 15 U.S.C. 46 and Section 2.34 of
the Commission's Rules of Practice (16 CFR 2.34), notice is hereby
given that the above-captioned consent agreement containing a consent
order to cease and desist, having been filed with and accepted, subject
to final approval, by the Commission, has been placed on the public
record for a period of sixty (60) days. The following Analysis to Aid
Public Comment describes the terms of the consent agreement, and the
allegations in the complaint. An electronic copy of the full text of
the consent agreement package can be obtained from the FTC Home Page
(for July 14, 1998), on the World Wide Web, at ``http://www.ftc.gov/os/
actions97.htm.'' A paper copy can be obtained from the FTC Public
Reference Room, Room H-130, Sixth Street and Pennsylvania Avenue, N.W.,
Washington, D.C. 20580, either in person or by calling (202) 326-3627.
Public comment is invited. Such comments or views will be considered by
the Commission and will be available for inspection and copying at its
principal office in accordance with Section 4.9(b)(6)(ii) of the
Commission's Rules of Practice (16 CFR 4.9(b)(6)(ii)).

Analysis of Proposed Consent Order to Aid Public Comment

The Federal Trade Commission has accepted, subject to final
approval, an agreement containing a consent order from Kalvin P.
Schmidt, individually, and doing business as DKS Enterprises, DS
Productions, DES Enterprises, www.mkt-america.com, and www.mkt-usa.com.
Schmidt promoted Mega$Nets and MegaResource, two high tech versions of
traditional chain or pyramid marketing programs, on web sites he
operated, and in unsolicited e-mail messages he created and sent via
the Internet on his behalf and on the behalf of others. He also created
and hosted web sites for participants in Mega$Nets and MegaResources
programs.
The proposed consent order has been placed on the public record for
sixty (60) days for reception of comments by interested persons.
Comments received during this period will become part of the public
record. After sixty (60) days, the Commission will again review the
agreement and the comments received and will decide whether it should
withdraw from the agreement or make final the agreement's proposed
order.
This matter concerns allegations about Schmidt's promotion and
dissemination of two chain or pyramid marketing programs over the
Internet. The Commission has issued a proposed draft complaint that
sets forth the allegations to be resolved by the proposed
administrative consent order. The draft complaint alleges that
respondent Schmidt misrepresented that all or virtually all consumers
who participate in the Mega$Nets and MegaResources program earn
substantial amounts of money. The draft complaint also alleges that
respondent Schmidt did not possess a reasonable basis that
substantiated these earnings claims at the time he made those
representations. In additions, the draft complaint alleges that
respondent Schmidt, by creating and designing for others web sites
promoting the Mega$Nets and MegaResources programs, hosting these web
sites, and composing and sending unsolicited electronic mail messages
to consumers directing them to these web sites, violated the law by
providing the ``means and instrumentalities'' to others

[[Page 45064]]

to make unsubstantiated and false earnings claims.
The proposed administrative consent order, published for comment
with this notice, contains prohibitions designed to prevent respondent
from engaging in similar acts and practices in the future. Section I of
the proposed consent prohibits Mr. Schmidt from participating in or
assisting in any manner or capacity whatsoever in any prohibited
marketing program, as defined in the order. The definition of
``prohibited marketing program'' is similar to the definition in the
settlement of FTC v. Nia Cano, et al., Civil No. 97-7947-CAS (AJWx),
and includes any pyramid sales scheme, ponzi scheme, and chain
marketing scheme. Sections IIA of the proposed order requires the
respondent to have substantiation when in connection with any marketing
plan or program or sale of good or service, he makes representations
regarding material facts, including the income, profits, or sales
volume achieved by participants in any marketing program or purchasers
of any good or service. Section IIB requires the respondent to make
certain affirmative disclosures when, in connection with any marketing
plan or program, he makes any representations regarding earnings,
profits, or sales volume.
Sections III, IV, V, and VI require the respondent to maintain
copies of certain business records; to provide copies of the order to
all of his current and future employees; to notify the Commission of
any change in employment or corporate structure that might affect
compliance with the order; and to file compliance reports with the
Commission. Section VII is a ``sunset'' provision that terminates the
order twenty years after it is issued or after a complaint is filed in
federal district court.
The purpose of this analysis is to facilitate public comment on the
proposed order. It is not intended to constitute an official
interpretation of the agreement and proposed order or to modify in any
way their terms.

By direction of the Commission.
Donald S. Clark,
Secretary.
[FR Doc. 98-22639 Filed 8-21-98; 8:45 am]
BILLING CODE 6750-01-M

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Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/fr%3A98-22639. Public record. Not legal advice.
