# Petition for Writ of Certiorari — Borg-Warner Corp. v. York-Shipley, Inc. (No. 509)

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## Record

- **Collection:** Supreme Court brief
- **Document type:** Petition for Writ of Certiorari
- **Published:** January 1, 1961

## Text

MLR O MSY TA Te wee

etki. ED

“~c°

‘
—" BSP.

pelle JAMES R.B2 Ott

Supreme Court of the United States

OcTOBER TERM, L961.

No. 509

BORG-WARNER CORPORATION,

s
Petitioner,
Us.

YORK-SHIPLEY, INC.,
Respondent.

PETITION FOR WRIT OF CERTIORARI TO THE
UNITED STATES COURT OF APPEALS
FOR THE SEVENTH CIRCUIT

Epwarp A. Haicut
209 South La Salle Street

Chicago 4, Tilinois

Stuart S. Bau
11 South La Salle Street
Chicago 3, Illinois
Attorneys for Petitioner.
Of Counsel:
DonaLp W. BanNER
Joun T. LaNaHANn
200 South Michigan Avenue,
Chicago 4, Illinois

RicHarp J. Ftynn
11 South La Salle Street,
Chicago 3, Illinois

Joon W. Horevpr
209 South I Salle Street,
Chicago 4, Illinois

ne hee
The Scheffer Press, Inc—ANdover 3-6850

INDEX.

PAGE
Petition for Writ of Certiorari ...cccccccccccccccccccccoscscecccs.., 1
I 4
a 2
EAS AR 2
Statutes and Federal Rules Involved oo.ccccccccccccseccccooseses.. 3
I 3
Reasons for Granting The Writ ...ccccccccccccccccccscccscocecescss... i)
RSE ENS SE SU eSe NC a ea 18
APPENDIX A:
SEES a la
Rule 52(a) Federal Rules of Civil Procedure (28
|p A SSESSS SESE Sota nn ea la

APPENDIX B: |
Opinion (U.S.C.A. 7) July 26, 1961 woes. Ba

Judgment of the Court of Appeals for the Seventh
I i csssdeidniascasmmoenceens 17a

Order Denying Petition Of Plaintiff-Appellant for Re-
hearing and Appellee’s Petition for Rehearing and
Clarification, September 13, 1961 oo...ccccceccccccscsceceee, 18a

TABLE oF CasEs.

Bank of Madison v. Graber, 7 Cir., 1946, 158 F.2d 137 12

Federal Glass Co. v. Loshin, D.C. Conn., 1954, 126
Ne ssctemiésnononns 9

il

PAGE
Hubsman v. Louis Kerr Shoe Co., 7 Cir., 1942, 129
EF cs ssnsnmsnsensaiesstdinnewbowianenionstiaubonsneranueianssusccenesacsse i2
Kweskin v. Finkelstein, 7 Cir., 1955, 223 F.2d 677...... 12
Lucien Lelong, Inc. v. Lander, 2 Cir., 1947, 164 F.2d
TT... cscasusenhiinncoubenssasennsnbeinininetnasbadbuniananayaparenenssesendsayanseess 9
Speed-Products Co., Ine. v. Tinnerman Products, Inc.,
S.D. N.Y., 1951, 93 U.S.P.Q. 193. .escesseseseseseeeeeneenenees iW)
Speed-Products Co., Inc. v. Tinnerman Products, Inc.,
2 Cir, 1949, 179 F.2d 778 ..scsesesesssesssssesssrssesesneeeeneeenes 9
Quaker State Oil Refining Co. v. Steinberg, 1937, 325
i I nics cicsassinscotstacarnvvnnerninermnnessbiveninmiuastsnenbecovesanssenesoes 12
Upjohn Co. v. Wm. S. Merrell Chemical Co., 6 Cir.,
1920, 269 Fed.. 209 w.c.scccccsssssesessersseessrssssssesseseensnessensarens 9,11

STATUTES AND AUTHORITIES.
Lanham Trademark Act of 1946, Title 15 U.S.C., See.

COE... ssc vemisasasionnsenndhtedsnneinedeaninnnenatinene tab tmnanias 16
Rule 52(a), Federal Rules of Civil Procedure (28

U.S.C.) ccsccscssssscssececssssecssenssesscsncseensesensenssssvesesssssnenesseseaness 12
1 Nims, Unfair Competition and Trademarks, Secs.

37 and 334 (4th ed, 1947) ...cccccscsseceseeneseeeeseeterseeees 11, 13

Unfair Competition—Secondary Meaning, 150 A.L.R.
TN vscecinsdcssiGisndecctsoenstennaninesnieannedeesioeediiialaniadehtntianesinivictsoocnaseness ‘3

IN THE
SUPREME COURT OF THE UNITED STATES
October Term, 1961.

—_—__—--

No.

BORG-WARNER CORPORATION,
Petitioner,
vs.

YORK-SHIPLEY, INC,
Respondent.

PETITION FOR WRIT OF CERTIORARI TO THE
UNITED STATES COURT OF APPEALS
FOR THE SEVENTH CIRCUIT

Petitioner, Borg-Warner Corporation, respectfully
prays that a writ of certiorari issue to review a final
judgment of the United States Court of Appeals for the
Seventh Cireuit modifying the judgment for respond-
ent entered by the United States District Court for the
Northern District of TIlinois.

»)

OPINION BELOW

The Findings of Fact and Conclusions of Law of the
District Court for the Northern District of Illinois, East-
ern Division, (P.A. 348-357)* were not officially reported.
The opinion of the Court of Appeals for the Seventh Cir-
euit. (Op. cicin ) is reported at .......... ee. ensue ,
and a copy thereof is appended hereto (App. B, infra,
pp. 38a-16a).

The judgment of the Court of Appeals and the order
denying petitions for rehearing of petitioner and re-
spondent are printed in Appendix B hereto (App. B,
infra, pp. 17a-18a).

JURISDICTION

The judgment for the Court of Appeals for the Sev-
enth Circuit was entered July 26, 1961. Timely petitions
for rehearing, filed by both parties, were denied on Sep-
tember 13, 1961 (App. B, infra, p. 18a). Jurisdiction of
this Court is invoked under 28 U.S.C. 1254 (1).

QUESTIONS PRESENTED

1. Can trademark rights in a geographic word be
acquired absent proof that such word had acquired a
sceondary meaning identifying the source of specific
products prior to the initial use of such geographic word
on the same products by another user?

2. Where, to establish exclusive trademark rights in

a geographic word, a seller must prove that the word

*The following parts of the record below are referred
to herein as follows;

Plaintiff-Appellant’s Appendix to Court of

Appeals, (P.A.— —-) ;
Defendant-Appellee’s Appendix to Court of
Appeals, (D.A.————-) ;

Exhibit Volume (Ex. Vol. —_ ).

—

had aeqnired the necessary secondary meaning as to a
particular product prior to the use of that word by an-
other seller on a similar product, does Rule 52(a) of the
Federal Rules of Civil Procedure permit a court to grant
the first seller exclusive trademark rights in the coim-
plete absence of any finding that secondary meaning has
been established prior to such use by the other seller?

3. Can use only of a combination trademark estab-
lish monopoly rights in a geographical word which is
merely a component of such trademark?

STATUTES AND FEDERAL RULES INVOLVED

Pertinent portions of the Lanham Trademark Act (15
U.S.C. See. 1127) and Rule 52(a) of the Federal Rules
of Civil Procedure (28 U.S.C.) are set forth in Appen-
dix A hercto.

STATEMENT

Petitioner, Borg-Warner Corporation, is the successor
to a Pennsylvania partnership, York Manufacturing
Company, formed in 1874, and incorporated in 1895,
under the same name. In 1927, the corporation merged
with certain of its distributors to form York Ice Ma-
chinery Co., and in 1942, changed its name to York Cor-
poration. The business was merged into petitioner in
1956, and since that time has been operated as the York
Division of Borg-Warner Corporation. Through its
York Division, Petitioner manufactures and sells a full!
line of commercial and residential air-conditioning equip-
ment, including warm-air furnaces, sold under the trade-
mark YORK.

Respondent, York-Shipley, Ine., was organized in 1926
as Thomas Shipley, Inec., a holding company. In 1938,
Thomas Shipley, Inc., aequired the stock of York Oil

oes

Burner Co., which was the successor to a partnership
formed in 1922. In 1943, the name of Thomas Shipley,
Inc., was changed to York-Shipley, Ine. Respondent
manufactures and sells heating equipment, including
warm-air furnaces, sold under combination trademarks
within a fanciful design which include the word YORK.

Both petitioner and respondent have carried on their
business from York, Pennsylvania.

Petitioner brought this action against respondent in
1958 charging infringement of petitioner’s trademark
YORK and unfair competition. Respondent counter-
claimed, charging trademark infringement and unfair
competition by reason of petitioner’s use of YORK in
connection with the sale of residential furnaces. The
District Court found in favor of respondent and entered
judgment enjoining petitioner from using the word
YORK in any way in connection with the sale of any
furnace or heat-generating products and awarding re-
spondent damages and an accounting for profits.

The Court of Appeals reversed the District Court’s
award of an accounting, set aside the award of damages
as unsupported by the evidence, and directed that the
injunction be modified to limit its application to hot-air
furnaces and oil conversion burners. The Court of
Appeals stated that petitioner should not be restrained
from employing its trademark on air-conditioning equip-
ment containing heating coils or on other air-conditioning
devices containing heating units such as had been pre-
viously used by petitioner or by the air-conditioning in-
dustry. It further stated that respondent should not be
permitted to advertise its furnaces as YORK air-condi-
tioners. (Op. 14a) The Court of Appeals remanded the
proceeding to the Distriet Court with instructions that it
recompute damages.

ee en

For purposes of this petition, petitioner is not now
challenging the denial of the affirmative relief which it
sought below. Nor is petitioner challenging that part
oi the decision below granting respondent the exclusive
right to use YORK for oil conversion burners.

The sole issue presented by this petition is whether
or not the courts helow properly granted respondent
a monopoly right to the trademark YORK as applied
to hot-air furnaces sold as separate units.

The facts relating to this issue are as follows:

The courts below found that respondent began manu-
facturing and selling furnaces in 1933 (P.A. 363). The
record, however, contains no sales figures for furnaces
prior to 1938 nor did respondent report sales of furnaces
through 1937 in sworn reports of the products which it
sold as required by the State of Pennsylvania. Respondent
did not advertise furnaces at all prior to 1936 and then
only to a very limited extent in trade journals. Respondent
began selling gas-fired furnaces in 1953.

There is no evidence that respondent ever sold furnaces
branded with the single word YORK elthough it used
such word on its oil conversion burners and boiler-burner
units along with the names PRESSURE and LEADER
(P.A. 190). In 1935, respondent adopted the eombi-
nation YORK Yh HEAT vertical design (P.A. 326).
In 1943, respondent registered Yh as its trademark (P.A.
334), and in 1950, secured a registration of the combi-
nation mark YORK Yh HEAT within a fanciful verti-
eal design (P.A. 325). In securing the later registra-
tion, respondent disclaimed the word “Heat”, and. of-
fred to disclaim “York”, stating that “applicant’s trade-
mark is not ‘York’” (P.A. 339).

pa eas

Petitioner, on the other hand, has used the single
word YORK as its trademark and trade name since at
least IS@&. (x. Vol, PX 168-171, 174-183; DX 121). In
1897, petitioner’s predecessor began to specialize in the
manufacture of ice-making and refrigeration equipment
(ix. Vol, PX 169, June, 1920). Such refrigeration
equipment was later put to use for the conditioning of air
for human comfort and by the “late 1920's” (Finding 7,
P.A. 348), air-conditioning apparatus was a regular part
of the “YORK” line (Ex. Vol, DX 172, P.A. 62, 70).
Karly uses of petitioner’s refrigeration equipment for
the conditioning of air included storage rooins, factori¢cs
(1908), hotels (1912), and theatres (1914), all long prior
to 1922, when respondent commenced business (Ex. Vol.,
PX 150, Aug., 1922, Oct., 1922, and Nov., 1922; PX 174,
March, 1931; P.A. 80). The air conditioning of resi-
dences by petitioner goes back as early as 1924 (Ex.
Vol., PX 150, Feb., 1924).

Petitioner’s ice-making, refrigeration, and air-condi-
tioning equipment was all sold under the single name
and trademark YORK (Finding 7, P.A. 348), and peti-
tioner obtained registrations of that single word as its
trademark (Iinding 8, P.A. 349).

Petitioner's sales of YORK trademarked — products
were $46,000,000 from 1922 to 1928, $147,460,000 from
1928 to 1938, and over $900,000,000 from 1989 to 1959.
During the years 1929 through 1937, when respondent
was spending less than $6,500 per year on all of its
advertising, petitioner was spending $179,000 per year.
From 1922 through 1937, petitioner spent $2,400,000
advertising YORK.

Petitioner’s early YORK installations included heat-
ing as well as cooling apparatus (see, e.g., banana-ripen-

Ing room and storage installations, Ex. Vol, PX 172,
PLA. 60, Ob; Rochester bank systems, lex. Vol, PN 150,
July, 1925). Petitioner supplied heat-generating boilers
in connection with theatre air conditioning in the ’20"s
(POA. 71, 72). Beginning in the early 1930's, and con-
tinuing to the present time, petitioner has marketed
combination heating and cooling equipment for stores,
restaurants, theatres, hotels, office buildings, railroad
passenger cars, and private and multiple residences (Ix.
Vol, VX 152, 147, 148, 166, 174, 175, 219). From 1934
to Ted, 249 YORK cooling and heating systems were
installed by petitioner in Woolworth stores throughout
th» country. Many of these YORK installations through.
out the period, included furnaces (Ex. Vol, PX 213).

In 1958, petitioner purchased residential furnaces
Which it resold as separate units and as part of complete
air-conditioning systems under its trademarks YORK and
YORKAIRI (Op. 11a) and eontinued such sales until
World War I] (Op. 11a; D.A. 5). Sales of YORK branded
furnaces Was resumed by petitioner in 1953 (D. A. 27).
Since 15s, when York was acquired by petitioner, it jas
sold furnaces which it manufactured itself (D. A. 27).

Respondent’s officers (e.g, PA. 117) admitted that
prior to the time respondent's predecessor came into
existence in 1922, YORI

surrounded by a border. In 1955, defendant registered a
second similar design in which ‘‘GAS” was substituted for
oY /H.”?

Plaintiff and its predecessors, and defendant and its
predecessors each have been doing »usiness with head-

‘The term plaintiff includes its predecessors unless other-
wise indicated.

ow §@ =

quarters in York, Pennsylvania, for more than 35 years
prior to the commencement of this action. For many
years, one of defendant’s predecessors was located across
the street from the main entrance to the general offices
of plaintiff’s predecessor. The parties and their prede-
eessors had many dealings and transactions with each
other.

In 1958, plaintiff completed the amalgamation of its
Ingersoll furnace business into its York Division, and
commenced the manufacture and sale of a line of York
furnaces and heating products. In the same year, plain-
tiff announced to the trade and public in large advertise-
ments, “York invades the heating market,” and com-
menced a large scale intensive advertising campaign. Some
of these advertisements apparently directed to plaintiff’s
distributors or dealers, stated: “Now take charge of the
compiete market for both heating and air-conditioning
with York.’’ Until shortly before it commenced this action,
neither the plaintiff nor its predecessors had ever objected
to defendant’s use of YORK for its furnace and heating
products business.

Plaintiff strongly urges that the record contains no
proof of finding of fact that defendant had acquired a
secondary meaning in the name YORK before plaintiff
applied that name to its furnace and heating products.
Plaintiff refers to Conclusion of Law No. 3 which states
defendant’s long priority of use of the name and trade-
mark YORK for furnace and heating products entitles
defendant to the exclusive use of the name and trademark
for furnace and heating products. Plaintiff argues that
prior use is not sufficient and secondary meaning is not
mentioned. We agree that where a geographical or de-
scriptive word is at issue, prior use alone is not sufficient.

Finding of Fact No. 27 states:

“As a result of the sales and advertising of YORK
furnace and heating products and services by defend-
ant and its predecessors since 1922, defendant’s name
and trademark YORK had been and is known, by

— 18, —

the trade and public, as the means of identifying the
furnace and heating products and services of defend-
ant, and said name and trademark YORK has acquired
a distinctiveness and secondary meaning signifying
defendant and its furnace and heating products and
services, and defendant and its predecessors have
developed, and defendant now has, a valuable business
and good will which is represented and symbolized by
the name and trademark YORK.”

Finding of Fact No. 38 is as follows:

‘‘Plaintiff’s advertising and use of YORK for fur-
nace and heating products dilutes the distinctive
quality of defendant’s name and trademark YORK,
pre-empts and irreparably damages defendant’s good
will therein, and irreparably damages the secondary
meaning thereof indicating defendant, its services and
products.”’

Although Finding No. 38 is directed principally to the
Illinois statute, we think this Finding, together with
Finding No. 27 is a sufficient finding as to secondary mean-
ing. We do not think it fatal to defendant’s cause on its
counterclaim that the words “secondary meaning” were
not repeated in Conclusion of Law No. 3.

The name YORK is a geographical term. Cenerally
speaking, trademarks in a geographical name are narrow
in scope. Elgin National Watch Co. v. Illinois Watch Case
Co., 179 U.S. 665, 673. Neither plaintiff nor defendant
may monopolize the use of YORK for all manner of
products.

In French Republic vy. Saratoga Vichy Spring Co., 191
U.S. 427, 435, the Supreme Court said:

“True the name is geographical; but geographical
names often acquire a secondary signification...
which enables the owner to assert an exclusive right
to such name as against every one not doing business
within the same geographical limits; and even as
against them, if the name be used fraudulently for the

— on

purpose of misleading buyers as to the actual origin
of the thing produced, or of palming off the produe-
tions of one person as those of another.’’

Under the federal trademark registration sta te (15
U.S.C. $1051, et seq.) plaintiff’s and defendant's rs ristra-
tions containing the name YORK are limited w “the
coods or services specified in the certificate.’’ 15 U.S.C.

§1057 (b).

Assuming plaintiff has made a sufficient showing to en-
title it to the exclusive use of YORK as to ice-making and
refrigeration machinery and apparatus, and also as to air-
conditioning apparatus, this does not determine the ques-
tion as to its claim of exclusive use of YORK in connec-
tion with furnaces and heating products or equipment used
in connection therewith.

Much of the difficulty in this case arises because of the
claims of the parties that each is entitled to the exclusive
use of YORK to designate “heat-generating products” or
“heat-generating devices.’? The judgment of the District
Court enjoins the plaintiff from manufacturing and selling
any furnace or heat-generating products in connection with
any business which includes the name YORK.

Before the incorporation of York Manufacturing Com-
pany in 1895, it was selling steam engines and _ boilers.
Plaintiff now argues that such products were “heat-gen-
erating devices.” These products were manufactured and
sold by plaintiff’s predecessor long prior to the date of
defendant’s manufacture and sale of oil conversion units
in 1922. Also, plaintiff says that in the early 1930s, when
its predecessor was manufacturing and selling air-condi-
tioning systems for stores, theaters, hotels and other
buildings, heating coils were included with some of these
installations.

The District Court was entitled to consider various
statements and advertisements of the plaintiff's prede-
eessor which would indicate that the early references to
‘‘air-conditioning’’ referred to refrigeration and ice-making
machinery. To illustrate, in February 1915, plaintiff’s ad-

—

vertisements emphasized that it was devoted erclusively’
to the manufacture of ice-making and refrigeration ma-
chines. In April 1920, the previous advertisement was
changed slightly in wording to claim that York Manufac-
turing Company made “Iee Making and Refrigerating
Machinery E-rclusively.’" This advertisement was used
throughout 1920-1923. By 1925, the advertisement of plain-
tiff’s predecessor proclaimed ‘‘The York Organization is
the largest in the world, devoted erclusively? to the manu-
facture of Ice Making and: Refrigerating Machinery.” This
claim was repeated as late as 1926. These advertisements
belie plaintiff’s present claim, that prior to 1923 a see-
ondary meaning attached to its use of YORK as to heat-
generating products or air-conditioning products as those
terms are generally understood.

It is clear that plaintiff was the first to use the term
YORK to refer to itself and its products; yet, in 1922-
1923, plaintiff's principal products were ice-making and ~
_ refrigerating machinery. The June 1922 issue of the house
organ publication of plaintiff’s predecessor stated, “The
idea of the York Manufacturing Company was to devote
itself entirely to the development of the highest type of
refrigerating. machine. . . .” This publication also listed
plaintiff’s 1922 products as various items and_ parts,
“needed to equip a complete ice-making or refrigerating
plant.’’ It is important to note that no mention was made
of any heating or air-conditioning products.

Under the related goods doctrine, plaintiff claims it
sheuld be protected as to YORK because the first user of
a name has rights in that name even as to goods to which
it had not applied the name or trademark, We do not
think that in 1922-1923, conversion oil burners produced
by defendant were so related in their common function
as to be likely to cause confusion with the use by York
Manufacturing Company of the term YORK on ice-anaking
or refrigerating machinery. As hereinbefore stated, neither
party was entitled to monopolize the geographical naine
YORK for all manner of products.

* Emphasis supplied.

— 10a —

In Consumers Petroleum Company v. Consumers Co. of
Illinois, 7 Cir., 169 F.2d 153, this Court decided a case
wherein the facts were somewhat similar to the facts in
the case at bar. The action was brought by Consumers
Petroleum Company to enjoin the defendant from using
the name “Consumers” in the business of marketing fuel
oils. Plaintiff had been incorporated in 1925: defendant
was incorporated in 1937 as a result of a reorganization
of a corporation established in 1913. Defendant’s prede-
cessor was authorized by its articles to deal in coal, coke,
wood and other fuels of all kinds. However, in 1925, when
plaintiff was incorporated, defendant was not selling fuel
oils.

Defendant did start to sell fuel oil in 1927, but did so
under various trade names and not its own. In 1938, how-
ever, defendant changed its method and commenced selling
fuel oil on its own account. The parties agreed that no
confusion existed in the mind of the public prior to 1938.
Defendant argued that plaintiff was charged with the
knowledge that defendant might, at any time, commence
to sell fuel oil in addition to other fuels.

This Court first decided that the solid fuels sold by
defendant were not in the same deseriptive class as fuel
oil. We held that even though defendant might decide to
sell fuel oil as part of its corporate business, it did not
follow that it had a right to engage in the sale of such oil
under a name, even its own name, which had been pre-
viously put to use by a competitor in the sale of such
commodity.

In Consumers, this Court stated, 169 F.2d at page 161:

“From these authorities and others which could be
cited, it appears to be an established principle that a
person or corporation can acquire a property right
in a trade mark or trade name only by use of such
mark or name in connection with goods of the same
descriptive class. Applying this principle, we are of
the view that the defendant acquired no property
right in the trade name ‘Consumers’, as applied to

—lla—

fuel oil, for the reason that it did not use such name
in that connection until 1938, and long prior to that
time the trade name had been appropriated and used
by the plaintiff in connection with such business. As a
corollary, plaintiff in 1925 had a right to appropriate
and use the name in connection with fuel oil.”’

Plaintiff argues that defendant has proved no sales of
furnaces prior to 1938, whereas plaintiff’s predecessor sold
furnaces under the YORK trademark and name in 1937.
There is credible evidence to prove plaintiff's sale of
furnaces in 1937. However, there is also credible evidence
that defendant sold warm air furnaces under the name
YORK as early as 1933, and such evidence sustains the
findings of the District Court in this respect.

In 1938, plaintiff’s predecessor undertook the purchase
and resale of some furnaces under the brands YORK-
AIRE and YORK. Edward R. Walsh, a man with heating
experience, was employed to organize a furnace and heat-
ing department. In 1941, the venture of selling furnaces
was abandoned. The heating equipment on hand was liqui-
dated. An attempt was made to sell some of it to defend-
ant. A former official of plaintiff’s predecessor attributed
the failure of the heating venture in the following man-
ner: “Well, our marketing was through our own dealers
and branch offices who were unfamiliar with the heating
field. They didn’t have any contract with the home builder
end the residential market. ... And the dealers wercn't
ioo enthused about getting into this new field... .’* On
the other hand, there were some dealers of plaintiff who
were already handling established furnace lines including
defendant’s furnaces,

In 1943, when York Ice Machinery Corporation obtained
its federal registration for YORK (Reg. No. 403,923), it
disavowed any use of YORK for furnaces and heating
products, and stated a furnace is for “heating purposes
and is widely different from air-conditioning apparatus,”
and that “any possibility of confusion is non-existent.”

The manufacture and sale by plaintiff of steam engines
and boilers as well as heating coils in connection with some

— 12a —

air-conditioning devices, under the name of YORK, and
all prior to 1933, the date when defendant commenced the
manufacture of warm air furnaces, does not provide a
sufficient basis for granting judgment to the plaintiff.

Another reason why plaintiff should not be granted the
relief requested is that it is guilty of laches. Plaintiff's
predecessor, although a much larger company, was fully
aware that defendant’s predecessor had applied the name
YORK to its conversion burners which were used in fur-
naces since 1922. It knew that defendant’s furnaces were
advertised and sold under the name YORK since 1933.
The manufacturing plants of plaintiff and defendant were
located in close proximity to each other. Commencing
as early as 1927, a number of plaintiff’s high officers and
officials caused defendant’s oil conversion units to be in-
stalled in furnaces in their homes. Yet, the record does
not disclose a single objection by any of plaintiff’s prede-
eessors to defendant’s use of YORK over a period of at
least thirty to thirty-five years.

The friendly and cordial relationship between plaintiff's
and defendant’s predecessor for several decades may have
cooled somewhat in 1954 when defendant refused to sell
out to its larger neighbor, but that does not change the
applicable law.

This Court recently held in Seven-Up Company v. O-So-
Grape Co., 283 F.2d 103, that prolonged and inexcusable
laches bars injunctive relief in trademark cases. We stated,
at page 106: “Laches does not necessarily constitute a
conclusive and automatic bar to injunctive relief in trade-
mark actions. However, in many instances, the delay may
be so prolonged and inexcusable that it would be inequit-
able to permit the plaintiff to seek injunctive relief as to
future activities.’’ In the case at bar, we hold it would he
inequitable for plaintiff to be awarded an injunction as to
defendant’s use of the word YORK on oil conversion
units and furnaces.

We now pass to consideration of the judgment rendered
in favor of the defendant on its counterclaim. It should

—13a—

be noted that defendant never registered the name YORK
alone as to any of its products, In the 1950 registration,
the words YORK and HEAT appear, the Ictters thereof
arranged vertically. The words YORK and HEAT were
separated by the letters Y/H. The design of the 1909 reg-
istration was the same excepting the word “GAS” was
substituted for “Y/H."’

Defendant's competitive conduct has not been entirely
blameless. As an illustration, in 1936, when plaintiff had
widely advertised ‘YORK leadership”’ in “air condition-
ing’, defendant followed shortly thereafter with an adver-
tisement asserting that “it remained for YORK to lead
the industry’? with its “Winter Air Conditioner.”

Defendant's advertising copied terms and phrases used
in plaintiff’s advertising. Plaintiff had frequently adver-
tised YORK quality. Thereafter, defendant advertised
with reference to its products, “There is no substitute for
YORK quality.’’ Since 1931, plaintiff had consistently ad-
vertised “York Experience.” Thereafter, defendant ad.
vertised as to its products, * York’s Experience.’’

Nevertheless, the record supports the District Court’s
findings and holding that defendant has the exclusive right
to use YORK on oil conversion burners and furnaces.
Plaintiff‘s crash program of entering the heating markct
by the sale of furnaces under the name of YORK did
cause damage to the defendant.

A complication, difficult of solution, is that in recent
vears the air-conditioning industry and the heating indus-
trv have come together to the extent that a unit is now
manufactured which, in its capacity as a furnace, heats
a home or other building in cool weather, while in warm
weather, the same unit in its capacity as an air-conditioner,
can cause cool air to pass through the ducts to the rooms
of the building. Defendant has advertised that its furnaces
are adapted to receive and utilize cooling units.

In the injunction below, plaintiff was enjoined from
selling any “heat generating products”’ in connection with
any business which includes the name YORK. As hereto-

—l4a—
fore pointed out, ‘‘heat generating products”’ is a broad
designation. Plaintiff should not be restrained from using
heating eoils or units in its air-conditioning devices such
as have previously been used by plaintiff or the air-condi-
tioning industry. On the other hand, defendant should
not be permitted to advertise its furnaces as air condi-
tioners under the name YORK.

The provisions of the decree pertaining to damages can-
not be sustained in the form entered in the District Court.
The judgment provides plaintiff shall pay defendant $2.-
280,000 for the amount of damages sustained by defend-
ant resulting from plaintiff’s use of YORK for furnace
and heating products. It also provides plaintiff shall
account for and pay over to defendant all profits derived
from plaintiff’s sale of furnace and heating products
under the name and trademark YORK.

It is not clear what part of the $2,280,000 allowed as
damages is for defendant’s lost profits. The theory upon
which this sum was determined was based on lost profits
from lost sales. Plaintiff insists an award of both damages
plus plaintiff’s profits permits a doubie or duplicate re-
covery and is improper. Century Distilling Co. v. Contt-
nental Distilling Corp., 3 Cir., 205 F.2d 140.

Defendant has the burden of proving by competent evi-
dence what its actual damages were. On the other hand,
damages are not rendered uncertain because they cannot
be caleulated with absolute exactness. It is sufficient if a
reasonable basis of computation is afforded. Eastman
Kodak Co. v. Southern Photo Materials Co., 273 U.S. 359,
379.

When defendant made its calculations as to damages,
it gave no consideration as to the great proportionate in-
crease in the sale of gas-fired furnaces. From 1948 to
1959, the period under consideration, sales of gas-fired
units rapidly increased, while the sale of oil-fired furnaces
remained relatively stable. In 1948, there were sold 143,075
oil units and 218,900 gas units. In 1958, there were 190,223
sales of oil units, but during the same period, 975,900 gas
units were sold.

— 15a —

Without any evidence as to how many gas-fired units it
sold after 1953, defendant says it is entitled to estimate
its sales at 1.69 of the combined national oil and gas —
unit sales, because this is the share of the national market -
defendant held in the pre-infringement period. Defend-
ant’s calculations and the judgment below fail to make any
allowance or adjustment for the fact that the national
market in 1959 was a different market than it was in the
pre-infringement period. It is not reasonable for defend-
ant to assume it was entitled to 1.66 cf a national
market wherein the emphasis had shifted from a product
pioneered by the defendant to a product to which it was a
newcomer.

There is also in the record, evidence of several inter-
vening causes of defendant’s decline in business in 1953
aitributable to defendant or to causes other than plaintiff.
Consideration xhould be given to these factors.

As stated, the District Court was correct in awarding
judgment in favor of the defendant on its counterclain.
However, the remedy devised wes improper under the
circumstances of this case. The injunction was too broad
in its scope and should be revised to incorporate the sug-
zestions previously considered in this opinion. The de-
fendant’s damages must be recomputed in the light of the
shift in consumer demand from oil-fired to gas-fired fur-
naces, and any intervening causes responsible for the de-
cline in defendant’s business. The defendant is not en-
titled to an accounting to recover the plaintiff's profits.
An accounting for an infringer’s profits is an cquitable
remedy. The federal statute provides that the trademark
owner’s right to recover damages, profits and costs is
“subject to the principles of equity.”? 15 U.S.C. C1117. A
finding of infringement does not, as a matter of right, en-
title the owner to recover the infringer’s profits. William-
son-Dickie Mfg. Co. v. Davis Mfg. Co., 3 Cir. 251 F.2d
924: Morgenstern Chemical Co. v. G.D. Searle &P€0., 3
Cir., 253 F.2d 390.

— 16a —

We have previously considered the fact that the de-
fendant’s conduct has not been entirely blameless. Under
the circumstances of this case, we feel that complete justice
will be accomplished by limiting defendant’s remedy to an
injunction and recovery of its actual damages. This case
is, therefore, remanded to the District Court with instruc-
tions to revise the injunction and recompute the damages
on a reasonable basis in the light of this opinion. Tax-
able attorney fees shall not be allowed.

JUDGMENT for defendant is modified and
the cause remanded for a
recomputation of damages.

—lja—

Unitep States Court or APppPEALs
For The Seventh Circuit
Chicago 10, Illinois

Wednesday, July 26, 1961
Before
Hon. John S. Hastings, Chief Judge
Hon. F. Ryan Duffy, Cireuit Judge
Hon. Win G. Knoch, Circuit Judge

BORG-WARNER CORPORA-)

Appeal from the

— a United States Dis.

. 9 Plaintift-Appellant, trict Court for the
ails si > Northern District

of illinois, Eastern
Division

YORK-SH IPLEY, INC.,
Defendant-Appellee. }

This cause came on to be heard on the transcript of the
record from the United States District Court for the —
Northern District of Illinois, Eastern Division, and was
argued by counsel.

On consideration whereof, it is ordered and adjudged
by this court that the judgment of the said District Court
in this cause appealed from be modified, and that this
cause be and it is hereby, remanded to the said District
Court with instructions to revise the injunction and _ re-
compute the damages on a reasonable basis in the light
of the opinion of this Court filed this day. Taxable at-
torney fees shall not be allowed.

It is further ordered and adjudged by this Court that
the costs on appeal be equally divided between the parties.

=

Unitep States, Court or APPEALS
For The Seventh Circuit
Chicago 10, Illinois

Wednesday, September 13, 1961
Before
Hon. John S. Hastings, Chief Judge
Hon. F. Ryan Duffy, Cireuit Judge
Hon. Win G. Knoch, Circuit Judge

BORG-WARNER CORPORA-) Appeal from the

TION é;
: ee United States Dis-
Plaintiff-Appellant, trict Court for the

No. 13211 - Northern District

vs. weet :
YORK-SHIPLEY, INC., a.
Defendant-Appellee. }

It Is Ordered by the Court that plaintiff-appellant’s
petition for rehearing be, and the same is hereby, denied.

It Is Further Ordered by the Court that defendant-
appellee’s petition for rehearing and clarification be, and
the same is hereby, denied; no taxable attorney fees

~~ shall be iaxed into this Court or in the District Court.

— 19a —

Unitep States Court or APPEALS
For The Seventh Circuit
Chieago 10, Illinois

I, Kenneth J. Carrick, Clerk of the United States Court
of Appeals for the Seventh Circuit, do hereby certify
that the foregoing ........ pages contain a true copy of the
Opinion, filed July 26, 1961; Judgment, entered July 26,
1961; Order denying petition for rehearing, entered Sep-
tember 13, 1961 in:

Cause No. 13211

BORG-WARNER CORPORATION,
Plaintiff-Appellant,
Vs.
YORK-SHIPLEY, INC.,
Defendant-Appellee.

-

as the same remains upon the files and records of the
United States Court of Appeals for the Seventh Circuit.

In Testimony Whereof I hereunto subscribe iny name
and affix the seal of said United States Court of Appeals
for the Seventh Cireuit, at the City of Chicago, this
eleventh day of October A.D. 1961.

(Seal)
/s/ Kenneth J. Carrick
Clerk of the United States Court of Appeals
for the Seventh Circuit.

nA

---

Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40386420_1305%3A2. Public record. Not legal advice.
