# Opposition Brief — Whitaker Cable Corp. v. Federal Trade Commission (No. 817)

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## Record

- **Collection:** Supreme Court brief
- **Document type:** Opposition Brief
- **Published:** January 1, 1956

## Text

INDEX

Question presented
Statute involved

CITATIONS
Cases:
Corn Products Refining Co. v. Federal Trade Commis-
ston, 324 U.S. 726
Federal Trade Commission v. Morton Salt Co., 334 U.S.

Moog Industries, Inc. v. Federal Trade Commission,
238 F. 2d 43, certiorari granted March 25, 1957,

No. 750, this Term
Statute:
Clayton Act, 38 Stat. 730, Sec. 2 (a) as amended by the
Robinson-Patman Act, 49 Stat. 1526, 15 U. S. C.

Ynthe Supreme Gourt of the Winited States

Ocroser TERM, 1956

No. 817

WHITAKER CABLE CORPORATION, PETITIONER
v.
FrperaL TRADE CoMMISSION

ON PETITION FOR A WRIT OF CERTIORARI TO THE UNITED
STATES COURT OF APPEALS FOR THE SEVENTH CIRCUIT

BRIEF FOR THE FEDERAL TRADE COMMISSION IN OPPOSITION

OPINION BELOW

The opinion of the Court of Appeals for the
Seventh Circuit (Pet. 11-17) is reported at 239 F.
2d 253.

JURISDICTION

The judgment of the Court of Appeals affirming and
enforcing the Commission’s cease and desist order
was entered on January 10, 1957. The petition for a
writ of certiorari was filed on March 6, 1957. The
jurisdiction of this Court is invoked under 28 U. S. C.

_— @). QUESTION PRESENTED

Whether there is substantial evidence to support the
Federal Trade Commission’s finding that the effect of
petitioner’s price discriminations of thirty percent

(1)

2

and more among different purchasers may be substan-
tially to lessen competition or to injure or destroy
competition with persons receiving the benefit of such
discrimination.
STATUTE INVOLVED

Section 2 (a) of the Clayton Act, as amended by
Section 1 of the Robinson-Patman Act, 49 Stat. 1526,
15 U. 8. ©. 13 (a), provides in part:

It shall be unlawful for any person engaged
in commerce, in the course of such commerce,
either directly or indirectly, to discriminate in
price between different purchasers of commodi-
ties of like grade and quality, * * * where the
effect of such discrimination may be substan-
tially to lessen competition or tend to create a
monopoly in any line of commerce, or to injure,
destroy, or prevent competition with any person
who either grants or knowingly receives the
benefit of such discrimination, or with cus-
tomers of either of them: * * *.

STATEMENT

The Commission in December 1949 filed a complaint
charging that petitioner, which manufactures and sells
automotive cable products and related parts (R. 454),
had been discriminating in price among different pur-
chasers of products of like grade and quality, in vio-
lation of Section 2 (a) of the Clayton Act (R. 2-5).
After taking evidence, the heariiz examiner filed an
‘*Tnitial Decision” holding that petitioner had violated
the Act as charged, and proposing a cease-and-desist
order (R. 454-64). On appeal, the Commission af-
firmed the examiner’s findings of fact, conclusions, and
order (R. 465-76).

3

Petitioner sells its products ‘‘on a nationwide scale”’
(R. 470). Its sales im 1949 were approximately
$2,000,000 (R. 476). Petitioner’s customers included
450 ‘‘warehouse jobbers’’ (who purchase directly from
it) (R. 44, 456), 700 ‘‘wholesale distributor jobbers”’
(who purchase through the “warehouse jobbers’’)
(R. 43, 456-57), and at least five ‘‘group purchasing
associations’ of jobbers (R. 456). These customers
comprised about 842% of the 14,000 jobbers in the
market (R. 423). Petitioner also sells to at least four
oil and tire eompanies (‘‘private brand purchasers’’),
which resell petitioner’s products under the purchas-
er’s brand name (R. 457-458, 470).

At the end of each year, petitioner granted a retro-
active rebate (which it termed a ‘‘discount’’) gradu-
ated according to the annual volume of purchases (R.
470). The rebates granted to individual jobbers
ranged from 5% on annual purchases of between $600
and $1,000, to 17144% on purchases of $3,000 or more
(R. 455). Jobbers who were members of group pur-
chasing associations received as much as a 20% rebate
on their purchases (R. 470).’ Discounts granted to

1 In addition to the rebate, petitioner also granted a freight al-
lowance on shipments of a prescribed minimum size, and a 5%
trade discount on purchases of $150 or more (R. 456). Some
“warehouse jobbers” received a 20% discount on large purchases
in lieu of the graduated rebate and the 5% trade discount
(R. 456).

2 Members of group purchasing associations ordered directly
from petitioner or through the group office ; petitioner shipped to
the jobber but billed the group office, with which the jobber made
settlement ; and at the year’s end petitioner paid the group office
the rebate payable on the dollar value of purchases of all members

of the group. The rebate was then divided among the members
| in proportion to their individual purchases. The Commission

———————————EE

4

‘“‘private brand purchasers’? were not graduated ac-
cording to volume, but varied among individual pur-
chasers from 20% (American Oil Co. and Phillips
Petroleum Co.) to 35% (Goodyear Tire and Rubber
Co.) (R. 472).°

The Commission found that all of petitioner’s cus-
tomers, including the “private brand purchasers’’, are
in competition with each other in the resale of peti-
tioner’s products (R. 470, 472; 458, 459, 463), and that
the market for reselling such products is “highly com-
petitive’ (R. 454). Jobber witnesses testified that they
“‘invariably”’ took a 2% cash discount, which they
regarded as essential to the operation of their business
(R. 474, 461; 119, 125, 135, 137). At least two jobbers
testified that their overall net profit was between 3%
and 4% (R. 241, 461), although three others indicated
that their net profit was closer to 2% or even less (R.
135, 222, 306). Among the six purchasers of peti-
tioner’s products in 1949 in the Denver area, discounts
varied from 1.48% (to a “wholesale distributor’) to
35.53% (to a “private brand purchaser”). Discounts
ranged from 4.68% to 40.38% among the seven pur-
chasers in Dallas, Texas ; and in New Orleans, discounts
varied from 5.34% to 35.02% among five purchasers
(R. 459-60, 473).

In upholding the examiner’s finding (R. 462) that
petitioner’s price discriminations “had, and may have,
the effect of substantially lessening competition among
found that this method of buying was a bookkeeping device to

obtain for association members a higher rebate (and consequent
lower price) than that available to non-members (R. 470).

*“Private brand purchasers” also received a 2% or 3% “box-

ing allowance” (R. 472).

5

its customers and of injuring and preventing competi-
tion among them,’’ the Commission stated (R. 474) that
the record “clearly demonstrated”? both the “‘sub-
stantiality” of the discriminations and “the probability
of injury to competition.”’ It pointed out (¢bid) that
the profits of petitioner’s customers were, because of
the “very nature” of their business, “necessarily based
upon an accumulation of small margins of profits on
* * * thousands of different items, some of which sell
for only a few cents”; that ‘the price differences re-
sulting from respondent’s [petitioner’s] pricing prac-
tices must materially affect the business health of re-
spondent’s customers and that purchasers who paid the
higher net prices were at a competitive disadvantage
with the purchasers who paid the lower net prices’’
(R. 474-75) ; and that even though petitioner’s per-
centage of the total automotive parts industry was less
than 1%, its $2,000,000 in annual sales represented a
“snbstantial’’ portion of the market in which it did
business (R. 476).

The Court of Appeals unanimously affirmed the
Commission’s order. The court held (Pet. 16) that
there was ‘‘adequate evidence’’ to sustain the Commis-
sion’s findings that petitioner was ‘‘a major manufac-
turer’’ in the replacement parts industry and that it did
a ‘substantial’? volume of business; that the record
showed price discriminations of ‘‘considerable magni-
tude’’ given to purchasers who operated on “‘small
profit margins” and ‘“‘sold in a market where com-
petition was keen’? (Pet. 14); and that these facts
supported the Commission’s finding of ‘what would
appear to be obvious—that the competitive opportuni-

6

ties of certain purchasers were injured when they had
to pay petitioner substantially more for petitioner’s
products than their competitors had to pay’’ (ibid).
The court rejected the contention that testimony by
petitioner’s purchasers that they had not lost sales as
a result of price cutting by their competitors in peti-
tioner’s products precluded a finding of ‘‘probable
injury to competition,’’ since ‘‘[v]olume of sales does
not constitute the only evidence that reflects the health
of the competitive scene’’ (ibid.).

ARGUMENT

Section 2 (a) of the Clayteun Act makes it unlawful
to discriminate in price between different purchasers
of commodities of like grade and quality where the
effect of such discrimination ‘‘may be’’ substantially
to lessen or injure competition in any line of com-
merce. In order to establish a violation of Section 2
(a), it is not necessary to show that price discrimina-
tion has in fact injured competition, but merely that
there is a ‘‘reasonable probability’? or a ‘“‘reasonable
possibility”’ of such injury. Corn Products Refining
Co. v. Federal Trade Commission, 324 U. S. 726, 738,
742; Federal Trade Commission v. Morton Salt Co.,
334 U. S. 37, 46, 47. The Court of Appeals held that
the Commission properly found ‘“‘what would appear
to be obvious” on the record, namely, that “the com-
petitive opportunities of certain purchasers were in-
jured when they had to pay petitioner substantially
more for petitioner’s products than their competitors
had to pay,”’ and that the effect of petitioner’s price
discriminations therefore ‘“‘may’’ be substantially to

7

injure competition among petitioner’s customers. In
so holding, the Court of Appeals correctly applied the
doctrine of the Morton Salt case, supra, that it is
“self evident” that ‘‘competition may be adversely
affected by a practice under which”’ a manufacturer
charges substantially different prices to competing
purchasers. 334 U.S. at 50.

Petitioner’s annual sales were about two million
dollars (R. 476). Petitioner contends (Pet. 7), how-
ever, that since its sales comprise less than 1% of
the total sales of auto parts its discriminatory pricing
practices cannot be deemed to create the possibility
of any “‘substantial’’ injury to competition. But peti-
tioner is at least the third largest producer of auto-
motive cable and related parts for replacement pur-
poses, with plants in North Kansas City and St. Louis,
Missouri and Philadelphia, Pennsylvania (R. 429-430).
Moreover, the market in which the Commission found
possible injury to competition was that of petitioner’s
customers. As among petitioner’s customers (some
814% of the jobbers) petitioner’s share of their pur-
chases was obviously far in excess of 1%, and pre-
sumably comprised a substantial part of their busi-
ness. Variations in effective price of as much as 30%
or more on purchases from petitioner would thus have
a substantial overall effect on competition among this
group of jobbers.

Petitioner further contends (Pet. 9) that the Com-
mission ignored ‘positive and unrebutted testimony”
that its customers had, in fact, suffered ‘‘no competi-
tive injury” from its discounts. This testimony was
equivocal and inconclusive. Typically, petitioner’s

B.

counsel asked each witness whether his company had
been injured competitively by the spread in petition-
er’s discounts or by a larger discount granted to a
specific competitor, and each witness replied that he
knew of no such-injury (R. 231, 289-90, 319, 324-25,
330-31, 349-51, 354-55, 374, 384). On cross-examina-
tion, however, the witnesses admitted that they would
like to buy as cheaply as possible (R. 247, 248, 292,
309, 325, 372) or would prefer the larger discount
given to a specific competitor (R. 312, 326, 372); and
that lower costs resulting from larger discounts would
help their profits (R. 250, 279, 293, 310, 317-18, 325,
385), permit expansion of business (R. 310, 329), and
therefore help them competitively (R. 279). As the
court of appeals correctly held (Pet. 14), their direct
testimony cannot be deemed to foreclose a finding of
possible injury to competition, since “‘[vJolume of
sales does not constitute the only evidence that re-
flects the health of the competitive scene.”’ See Moog |
Industries, Inc. v. Federal Trade Commission, 238 F.
2d 43, 50-52 (C. A. 8), certiorari denied on this point,
March 25, 1957, No. 750, this Term.

In view of the evidence that there was keen competi-
tion among petitioner’s customers, that many of them
operated on extremely narrow margains, and that peti-
tioner’s discounts were substantial and varied widely
in amount (see supra, pp. 3-4), the Commission did
not err in finding that petitioner’s price discriminations
may substantially injure competition. Moreover, the
correctness of that finding presents no question merit-
ing further review by this Court.

9
CONCLUSION

The petition for a writ of certiorari should be denied.

Respectfully submitted,
J. LEE RANKIN,
Solicitor General.
Victor R. Hansen,
Assistant Attorney General.
DantEL M. FRIEDMAN,
Ernest L. Foix ITI,
Attorneys.
Earut W. KINTNER,
General Counsel,
Rosert B. Dawxins,
Assistant General Counsel,
Federal Trade Commisston.

Aprit 1957.

U. S. GOVERNMENT PRINTING OFFICE: 1957

FILED
APR 1 1 1957

JOHN T. FEY, Cle

IN THE
Supreme Court of the United States

Ocroser Term, 1956.

No. 817

WHITAKER CABLE CORPORATION,
Petitioner,
vs.

FEDERAL TRADE COMMISSION,
Respondent.

REPLY TO BRIEF FOR THE FEDERAL TRADE COM-
MISSION IN OPPOSITION TO PETITION FOR WRIT
OF CERTIORARI TO THE UNITED STATES COURT
OF APPEALS FOR THE SEVENTH CIRCUIT.

Epwin 8S. D. Burrerriep,
111 W. Washington Street, :
Suite 1740,
Chicago 2, Illinois,
Attorney for Petitioner.

} IN THE

Supreme Court of the United States

Ocroser Term, 1956.

No. 817.

WHITAKER CABLE CORPORATION,
Petitioner,
vs.

FEDERAL TRADE COMMISSION,
Respondent.

REPLY TO BRIEF FOR THE FEDERAL TRADE COM-
MISSION IN OPPOSITION TO PETITION FOR WRIT
OF CERTIORARI TO THE UNITED STATES COURT

OF APPEALS FOR THE SEVENTH CIRCUIT.

OPINION BELOW.

The opinion of the Court below is reported in 239 Fed.
2d 253.

JURISDICTION.

Jurisdiction is invoked under Section 1254 of the Federal
Judicial Code (Title 28 U. S. C. A. Section 1254; 69 Stat.
928).

QUESTION PRESENTED.

Where the total sales of petitioner do not exceed one
per centum of the sales directly competitive with its own,
does the Federal Trade Commission have jurisdiction to
exercise rule making power within the Robinson-Patman
Act standard of injury to competition?

STATUTE INVOLVED.
Robinson-Patman Act.

“It shall be unlawful for any person engaged in
commerce * * * to discriminate in price between differ-
ent purchasers of commodities of like grade and
quality * * * where the effect of such discrimination
may be substantially to lessen competition or tend to
create a monopoly in any line of commerce or to
injure, destroy or prevent competition with any per-
son who either grants or knowingly receives the benefit
of such discrimination, or with the customers of either
of them; ° * °,””

COUNTER STATEMENT.

Contrary to respondent’s statement on page 5 of its
‘brief in opposition, petitioner’s percentage of the total
automotive parts industry is less than five ten-thousands
thereof. (Rec. 476, 454.) Petitioner’s sales in the after
market replacement parts industry were less than $1,000,-
000 in a market of $3,000,000,000. In the particular seg-
ment of this market, petitioner’s sales were less than 1%
of the products competitive with its own. (Rec. 476.)

Petitioner, a small manufacturer, within the meaning
of the small business act, employs less than 10% of the
number of employees of one of its competitors (Rec. 429)
and has less than 10% of the annual sales volume of an-
other of its competitiors. (Rec. 430.) Petitioner is re-
stricted by competition to less than 10% of its potential
market. (Rec. 428.)

_—

ARGUMENT.

Petitioner contends that, since its sales comprise less
than 1%—not of the total sales of auto parts—but of that
small segment of the market for which it manufactures—
that its competitive impact is so insignificant as to be
beyond the pale and standard of the Robinson-Patman
Act.

During the course of the hearings, respondent was un-
able to produce a single witness to testify to competitive
injury. This was so because 99% of the industry segment
was occupied by competitor’s sales of which at least 25%
was controlled by a single distributor (Rec. 426), all of
whom used the same pricing practices as used by petitioner.
(Ree. 425.)

It is both unjust and unfair that petitioner should be
subject to the competitive disadvantage of a cease and
desist order against differential pricing as against its
gigantic competitors engaged in the same pricing prac-
tices against whom no such action has been taken. (Rec.
425, 426.) It is most unreasonable that the weak be re-
strained against the strong.

The Robinson-Patman Act must be given an interpreta-
tion that recognizes a a delimited standard, otherwise the
act is unconstitutional and in contravention of Article I
of the Constitution of the United States.

The court below, in failing to recognize at least some
limit to the operation of the Act, in effect, abdicated the
function of judicial review of administrative action.

For the reason that the lower court placed no limits on
the exercise of administrative action in the areas com-
prising less than 1% of the economic impact, petitioner

4

prays that this court exercise its power of supervision
herein, and to that end, respectfully proposes the elicita-
tion of this court’s writ of certiorari.

Respectfully submitted,

Epwiy S. D. Burrerrie.p,
111 W. Washington Street,
Suite 1740,
Chicago 2, Illinois,
Attorney for Petitioner.

April 8, 1957.

FILED
APR 29 195

JOHN T. FEY,

Supreme Court of the United States

OcroseR TERM, 1956.

No. 817

WHITAKER CABLE CORPORATION,
Petitioner,

vs.

FEDERAL TRADE COMMISSION,
Respondent.

PETITION FOR REHEARING OF ORDER OF APRIL
22, 1957 DENYING CERTIORARI.

Epwriy 8S. D. ButrerFieEcp,
111 W. Washington Street,
Suite 1740,
Chicago 2, Illinois,
Counsel for Petitioner.

THE GUNTHORP. WARREN PRINTING COMPANY, CHIORED

---

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